Ron and Lee talk about the world of financing and some of the mistakes made by people just getting started. One of the biggest pitfalls experienced by start-up businesses revolves around money. It takes long and costs more than almost everyone thinks it will in the beginning.
Jim interviews Jay Johnson about the basics of branding
Jim has Jay Johnson on his show to talk about the world of branding. They talk about what needs to go into packaging their product or company’s brand. With such a broad topic, this show only covers the bare essentials of what branding completely entails.
Ron does a follow-up Interview with John Strobel
John Strobel, inventor of the Picture Placer, is interviewed by Ron about his second product ready to launch to market “The Love Cross.” John updates everyone on the status of the Picture Placer and then talks about another one of his products called the Love Cross.
Licensing – What is it and should you do it?
Jim and Ron tackle the complicated topic of product licensing. Most companies are not going to buy just an idea or concept. A significant amount of work is involved in getting your idea/product licensed and the guys discuss some of the misconceptions of licensing.
The guys talk about how to structure your business
Ron and Jim start the conversation of how to structure your business and what you can do yourself as inventors.
Jim and Ron talk about the sudden popularity of invention shows
Recently a large number of inventor and invention shows have started popping up. Whether it is Pitchmen or Everyday Edisons there are more and more shows cropping up revolving around the world of invention. Jim and Ron talk about the validity of these shows and how they can help or possibly hurt your product. If you are thinking of trying to get on one of these shows you should definitely listen to this show.
Jim takes the week off while Ron interviews Brownell Landrum
Brownell Landrum, an Atlanta entrepreneur who has launched several ventures, some successful, some not, talks about her experience launching multiple businesses from restaurants to a successful book. With her broad background Ron is able to pull a lot of valuable information out of her about her various business ventures.
What’s next in the process? Jim and Ron talk about what happens after your idea is validated!
Ron and Jim talk about some more of the misconceptions that revolve around the process of invention. For example, Jim and Ron have only heard of one product that has ever made it to market as just a concept. This episode talks about what to do once your idea has been validated and you’re ready to create prototypes.
Jim and Ron talk about the invention process in general
Listen to Jim and Ron quiz Lee Kantor, the show’s producer, about his knowledge about the process of bringing a product to market. Learn the possible negative outcomes of asking family and friends as compared to getting objective outside opinions and some insights into how to go about doing that.
