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Laurel Cavalluzzo : Social media is all the rage right now…. use social media as a tool to make great things happen for you!

March 10, 2011 by ron

The Launch Hour

Laurel Cavalluzzo : Social media is all the rage right now…. use social media as a tool to make great things happen for you!

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Laurel lives and breathes all things marketing: market plan development, research, brand identity, messaging, interactive and web media, public relations, customer relationship development, direct marketing campaigns, social media and database and loyalty marketing (just to name a few).

Laurel’s experience stems from the corporate world. Her career there spanned a wide range of cross-functional roles, not only in the realm of marketing, but also in the areas of sales and business development. Yet, her true passion came forth during her time as Marketing Director for Speedpass Network, a venture of Exxon Mobil Corporation. Her creative juices flowed freely as she led teams to create Speedpass’ brand and messaging platform, comprehensive communication plan and its website.

Earlier, Laurel’s roots were formed in the area of database marketing and customer relationship as she developed and sold unique customer loyalty programs for Mobil Oil’s U.S. retail outlets. Laurel also had a successful career as a Sales Manager and Officer at NationsBank (now Bank of America).

Originally from Virginia, Laurel has an MBA from the Wharton School at the University of Pennsylvania and an undergraduate business degree from Georgetown University.

www.madisonmc.com

Bruce Meyer : Making a Living Where Your Competencies and Your Network Intersect

March 3, 2011 by ron

The Launch Hour

Bruce Meyer : Making a Living Where Your Competencies and Your Network Intersect

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Bruce M. Meyer is renowned for his ability to monetize strategic ideas into profitable revenue streams for both employers and clients. He is qualified and experienced in global business expansions, strategic planning, team building and executing transactions.

Bruce began his career in sales with Lanier Business Products and has held leadership positions with Gaines Industries, ADP, and Genesys Software. While at WorldCom he participated in 57 transactions and managed a $600mm division. At Arthur Andersen Mr. Meyer introduced the brand “Human Capital” while dramatically reshaping their late entry in a dominant position in the $10 Billion HR Consulting Sector.

Most recently he has consulted with both individuals and corporate clients while at M-provement/ TRIAD OF NORTH ATLANTA LLCs. He is a Director with Chestnut Hill Partners and has launched Georgia Clean Energy Solutions, LLC.

Bruce holds a MBA and a BBA from the University of Georgia. He plays ALTA.

Specialties

Advertising; Alliances; B2B&B2C; Branding; Budgeting; Business Development; Client Retention; Collateral; Communications; Events; Exec Coaching; Management; Marketing-Direct, Research, Tactical; Mentoring; P&L; Product Development; Publishing; PR; RFP’s; Relationship Building; Research; Sales; Training; Transactions; Strategy Development & implementation; Websites.
Business Products- Chemicals- Consulting- Financial Services- Hardware- Outsourcing- Professional Services- Software- Telecom

Related Links

http://www.airportbooties.com

http://www.chestnuthillpartners.com

http://www.m-provement.com

Chris Hawker, Founder of Trident Design, LLC

March 2, 2011 by ron

The Launch Hour

Chris Hawker, Founder of Trident Design, LLC

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Chris Hawker is the founder of award-winning inventor-oriented industrial design firm Trident Design, LLC (www.trident-design.com). He is a serial inventor specializing in unique problem-solver gadgets, like the PowerSquid and the Onion Goggles. He has licensed products as well as manufactured and marketed them himself. With over 25 products on the market with cumulative sales in the millions, Chris’s products have been sold in nearly every major retailer, including Wal-Mart, Target and Bed, Bath, and Beyond, and have appeared in countless media stories, in such venues as the New York Times and the Today Show.
In his 10 years of being a full-time professional inventor, Chris has developed what he calls the “Perfect Product Pyramid”, where technology, function, and design are balanced to predictably create products that transform their product categories and bring excitement to otherwise boring tasks. He is the author of the eBook, “The Inventor’s Mind”, where he lays out how to approach each step in turning an idea into a real product. His firm, Trident Design, LLC, offers a full range of invention design and marketing services to help other inventors bring their products to market utilizing the same amazing team he uses for his own ideas.

http://www.linkedin.com/in/chrishawker

Susan Knox – Business Development: It’s Not Who You Know ~ It’s Who Knows You!

February 16, 2011 by ron

The Launch Hour

Susan Knox - Business Development: It's Not Who You Know ~ It's Who Knows You!

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Susan Knox ~ A native Atlantan, Ms. Knox has led a successful career in business as the founder of two companies. With demonstrated abilities in sales, marketing and business development, she has worked successfully as a principal and consultant in providing proven business growth strategies. Currently Ms. Knox is President of Corporate Connections which was founded in 1999 to serve as a “business accelerator” generating significant revenue for companies by providing strategic business development services.

Corporate Connections provides direct Access & Highly Targeted Introductions to individuals helping fill your Pipeline & Accelerate the growth of your business!

People Do Business with people they Know, Like and Trust. The challenge is it may takes weeks, months and often years to get connected to the Right Relationships. Being a native Atlantan, she has spent the last 10 years of her career building Trusted Relationships which helps others expedite their business development initiatives.

Corporate Connections accelerates your opportunity to meet the right people at the right time at the right place.

It’s Not Who You Know-It’s Who Knows You!

http://www.corporateconnections.us

Erik Wolf: How blogging works as a business marketing strategy

February 8, 2011 by ron

The Launch Hour

Erik Wolf: How blogging works as a business marketing strategy

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Blogging has been a hot topic in marketing for many years… But how does it really work for business marketing and is it worth the time investment? Small business marketing expert Erik Wolf talks with us about how businesses can take advantage of blogging and how it can play a crucial role in your marketing strategy, both online and off.

Erik Wolf is a recovering corporate marketing director and founder of Zero-G Creative, a marketing firm serving small business and startup clients exclusively. Erik is also the co-author of Marketing: Unmasked and is a frequent speaker on small business marketing topics. He is also co-host of Gravity Free Radio a weekly radio program featuring advice for entrepreneurs.

Elisha Fields: SketchGenie – New drawing tool saves fime for both seasoned artists and beginning students.

January 31, 2011 by ron

The Launch Hour

Elisha Fields: SketchGenie – New drawing tool saves fime for both seasoned artists and beginning students.

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SketchGenie, the new, patent-pending, time-saving drawing system is for all levels of artists and non-artists. Based on the old grid method of drawing, the SketchGenie was invented and developed by artist and entrepreneur, ElishaFields. The SketchGenie eliminates having to draw and erase pencil lines or calculate ratios for enlarging. The featured package include one grid for your art surface and a packet to slide in the source material and compete instructions. Workshops are available for art groups or one on one by Skype.

Elisha Fields, CEO of Free Range Art, LLC, is an artist, inventor and entrepreneur. Elisha found a need while struggling with her portrait drawing and developed this tool. Then she decided other artists should have the opportunity to use this tool. The new patent pending drawing system SketchGenie came on the market only last March and is sold on the internet and at SketchGenie workshops.

Elisha’s art has shown in national and international juried/judged exhibitions; has won several awards; and two of her paintings are published on book covers. She has painted for twelve years and is active in local art organizations. Her works are in collections in NY, CA, MI, IL, FL, GA, and SC. You may view Elisha’s work at Artists Atelier of Atlanta on Miami Circle in Buckhead or at http://www.elishafields.com/.

www.SketchGenie.info

Henry Wishchusen: Becoming an Independent Inventor

January 26, 2011 by ron

The Launch Hour

Henry Wishchusen: Becoming an Independent Inventor

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Commercializing inventions take hardwork time and money. It is especially difficult to attempt to to develop a product and take it to market when you are working from 8:30 to 5. One strategy is to become self-employed. That is exactly what Henry Wischusen chose to do 4 years ago so that he could be a full time inventor or better said Developer/Commercializer

Henry is a serial inventor and spent 27 years working for Rock-Tenn Co. a leading packaging and display company. Henry was awarded over 30 patents while at Rock-Tenn. For the last 4 years he has managed his own company Integrated Development “A package and product development company”.

www.integrateddevelopmentllc.com

Henry is a serial inventor and spent 27 years working for Rock-Tenn Co a leading packaging and display company. Henry was awarded over 30 patents while at Rock-Tenn. For the last 4 years he has managed his own company Integrated Development “A package and product development company”.

Derek Gable: I have this great idea but I don’t know what to do with it

January 19, 2011 by ron

The Launch Hour

Derek Gable: I have this great idea but I don’t know what to do with it

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Derek Gable of West Coast Innovations is going to tell us how to enjoy your life to the fullest in the world of inventing.

Derek Gable has been a very successful inventor and product developer for over 40 years with dozens of his creations making it to the market place.

Gable has approximately 60 patents in categories as diverse as toys, entertainment machines, games, medical devices and systems for showing real estate.

Gable ran a large part of the think tank at Mattel for about 16 years and was responsible for creating and/or managing many big hits including Masters of the Universe and items for Barbie, Hot Wheels, large promotional dolls, games, preschool etc.

Gable invented the recording Lock Box system for showing Real Estate in 1979 and along with a partner formed a company to produce and market the system. The company was successful for 15 years produced over 1.5 million units, controlled 80% of the business worldwide and employed over 200 people.

In 1984 Gable formed West Coast Innovations [WCI] an invention and product development company with an extensive network of associates capable of creating new concepts and taking them all the way to production. WCI has successfully licensed many items to most of the major toy companies and several other industries

Gable is very interested in helping other rookie inventors and mentoring high school students with passion and potential. Gable does guest speaking and ran a class for inventors called “I have this great idea but don’t know what to do with it”

Dhana Cohen: The Next Big Zing!

January 11, 2011 by ron

The Launch Hour

Dhana Cohen: The Next Big Zing!

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Dhana Cohen is Founder and President of The Next Big Zing. She is a momprenuer who never planned for her Big idea, it just came about at an unusual time. In late Spring of 2007, Dhana was watching Oprah interview the creators of YouTube, Chad Hurley and Steve Chen. These young entrepreneurs sold their business for 1.6 billion in stock options to Google. Right there it clicked, Dhana’s “ah-ah” moment was realized. “How can I take internet video-sharing and apply it to something I love… finding great products for gifts, putting them on video and sharing them with anyone wanting unique finds?”

And that’s how the Next Big Zing was born. After three years of hard work and support from her family and friends who have either helped review products or given an ear, the Next Big Zing is now redesigning its site as an official Award site, with a great panel of judges. If you have a great product and believe it deserves the recognition, we want to hear from you! Who knows you may just have the next big ZING!

http://www.thenextbigzing.com