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Bill McHenry: Are you focusing your business efforts on SALES?

April 30, 2010 by ron

The Launch Hour
The Launch Hour
Bill McHenry: Are you focusing your business efforts on SALES?
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Revenue: The sales function is the ONLY component of ANY business that generates revenue. Listen to Bill McHenry of Entrepreneur Sales & Marketing LLC share the nuts & bolts of making sales the hub of your company. It is essential that all marketing activities support the sales efforts and that teams are working together cohesively toward sales.

After working with consumer goods powerhouses such as Carnation, 3M, Phillipis and Brach’s Confections Bill founded Entrepreneur Sales & Marketing to offer full service corporate-level sales and marketing services to inventors, entrepreneurs and small businesses, from start up to $50M in revenues. Bill is a trusted resource in the world of invention and new product marketing, providing educational seminars and presentations to Inventor and Entrepreneur Groups across the country. Bill is actively involved with trade associations as well as the United Inventors Association.

Henry Wischusen III – Packaging Guru

April 30, 2010 by ron

The Launch Hour
The Launch Hour
Henry Wischusen III - Packaging Guru
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Henry Wischusen
Packaging can be the greatest single cost of a new product launch! Key to having a smart launch is understanding your packaging options and the associated costs. Henry has been developing packages for the last 35 years and has over 30 packaging patents. He works with start-ups as well as Fortune 50 companies. He started Integrated Development in 2006 to help clients with material selection, process, design, testing, optimization, fullfilment, automation and sourcing. Henry is past president of the Inventor Associates of Georgia and has been published in Inventors Digest.

Michael Horten Shares Strategies on Avoiding Pitfalls in your First Capital Raise

April 19, 2010 by ron

The Launch Hour
The Launch Hour
Michael Horten Shares Strategies on Avoiding Pitfalls in your First Capital Raise
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Michael Horten

Money, Money, Money! Money for startup – Money for expansion – Money for, well you get the picture. Michael Horten of HortenCC has DEEP experience in laying the foundation for entrepreneurs getting the financing they need at each stage of their venture. This interview is required listening for all business owners!

A native of Copenhagen, Denmark, Michael speaks (at varying levels of fluency) Danish, French, German, Norwegian and Swedish.

Mr. Horten’s experience covers a wide variety of corporate, commercial, technology and financial transactions, including domestic and international mergers, acquisitions, securities offerings, joint ventures and strategic alliances. While he has worked with very large customers in the past, most of his present clients are private companies, primarily emerging growth companies.

HortenCC employs a non-traditional practice model that is based on two key philosophical underpinnings: First, Mr. Horten founded the firm on the premise that top-rate legal services do not have to be bundled with the “marble” and “mahogany” environment that typically is associated with those services. The firm has no central offices, no paper files and it uses the latest technology to create efficiencies. As a result, the firm’s fees are considerably lower than those charged by firms of comparable ability and quality. Second, HortenCC bills its clients for the value delivered and not for the time spent by the attorney. The firm does not keep track of every “six minutes,” as is the norm in most law firms. The firm believes that its clients purchase its lawyers’ skill, not their time. The firm’s work is typically performed at a fixed fee — either a task-based fee or a monthly retainer. In some cases, the firm is also prepared to take all or a portion of its fee in equity.

Brad Crose of Premier Trademark Shares His Expertise

April 19, 2010 by ron

The Launch Hour
The Launch Hour
Brad Crose of Premier Trademark Shares His Expertise
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Brad Crose

A company’s Brand is a vital asset! Brad Crose shares with our audience answers to key questions about Trademarks. Premier Trademark™ is a service of Crose Law LLC – A Patent and Trademark Law Firm, located in the Atlanta, Georgia area. Premier Trademark™ provides trademark search and registration services for applicants seeking a U.S. federal trademark registration, enabling clients to protect business names, product names, services names, logos, and taglines.

Through partnerships with foreign associates, Premier Trademark™ can assist trademark owners in filing trademark applications abroad in foreign countries.

Premier Trademark™ is committed to providing clients professional, cost-effective trademark services by a trademark attorney. Premier Trademark™ works with both individuals and companies in registering and protecting trademark intellectual property rights.

On Twitter: http://twitter.com/TrademarkTweet

On LinkedIN: http://www.linkedin.com/in/premiertrademark

Interview with Bradley Golz of Configero

April 19, 2010 by ron

The Launch Hour
The Launch Hour
Interview with Bradley Golz of Configero
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Sales is the heartbeat of any business, and vital to emerging businesses. Bradley Golz, the co-founder of Configero, joins Ron in the studio to talk about Configero, their partner relationship with Salesforce.com, and cloud computing. Bradley talks about how he was introduced to cloud computing and now evangelizes it as the platform of choice into small to mid-sized businesses.

Warren Tuttle, Kitchen Products Guru, is Ron & Lee’s Guest

March 25, 2010 by ron

The Launch Hour
The Launch Hour
Warren Tuttle, Kitchen Products Guru, is Ron & Lee's Guest
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warren_tuttleMega-hits Smart Spin, MISTO, and The Toss & Turn Pan have something in common: Warren Tuttle of Monashee Marketing! Warren now works on outside product development with Lifetime Brands, which manufactures and markets over 30,000 products under brand names such as Farberware, Kitchen Aid, Cuisinart, Pedrini, Mikasa, Towle and Pfaltzgraff, introducing over 4,000 new products each year. To date, Warren has initiated several major new product launchings with Lifetime Brands, including The Speed Prep Mandolin, The Odor Absorbing Splatter Screen and The Bagel Pod. Prior to developing and marketing products for the housewares industry, Warren owned 5 of his own gourmet specialty kitchenware stores (The Complete Kitchen of Southern CT), a prepared food and catering business (The Good Food Store of Darien, CT), an nationally recognized cooking school and a partnership in a kitchen design business. Food and Wine magazine once described The Complete Kitchen as “one of the finest gourmet stores in America.”

Ron & Lee Interview Chris Pollatos of Verdant Energy Solutions

March 19, 2010 by ron

The Launch Hour
The Launch Hour
Ron & Lee Interview Chris Pollatos of Verdant Energy Solutions
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Chris Pollatos, President & CEO of VERDANT Energy Solutions, Inc. has over 29 years of experience in the Energy Field, the last 7 of which have been exclusively devoted to pursuing Green Energy initiatives. Chris is passionate about “Bio-Coal”, a 100% renewable fuel alternative to fossil coal for use by electric generating utilities world-wide. The use of “Bio-Coal” substantially reduces CO2 and other harmful greenhouse gas emissions from coal-burining industries, yet is completely compatible with today’s existing energy infrastructure. “Bio-Coal” is the least-cost compliance solution to a carbon-constrained future!

Ron & Lee interview Steve Greenberg, Innovator Insider

March 11, 2010 by ron

The Launch Hour
The Launch Hour
Ron & Lee interview Steve Greenberg, Innovator Insider
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Interview with Steve Greenberg, the Innovation Insider

Steve GreenbergSteve Greenberg is an invention groupie. Born into a family of patent filers, Steve has always recognized the importance of America’s inventors. That’s why he wrote a book about America’s garage inventors, called GADGET NATION: A Journey Through The Eccentric World of Invention.
Steve is also on the board of the United Inventors Association (UIA). For the UIA, Steve produced and hosted a 10-part educational video series on What Every Inventor Needs To Know. As “The Innovation Insider,” Steve travels the country looking for innovative products.
Each month, Steve can be seen demonstrating innovative products on television programs seen in America’s largest television markets including New York City, Chicago, Philadelphia, San Francisco, Seattle, Miami, Washington, DC and Houston.

Tagged With: Interviews

Ron talks with Michael Blake!

February 23, 2010 by ron

The Launch Hour
The Launch Hour
Ron talks with Michael Blake!
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Michael Blake

Michael Blake, the co-founder of Startup Lounge, joins Ron to talk about startup lounge as well as entrepreneurship and building community. Michael talks about how he started in the business and learned about Venture Capital, blogging and all the elements he used to get where he is. Ron and Lee get some great information out of Michael so this is a great listen!

Tagged With: Interviews

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