High Velocity Radio

High Velocity Interviews Debbi Shapiro, Diana Renton, Brenda Joiner, and Lisa Calhoun

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Henderson Shapiro was established in 1994 in an effort to provide marketing and related business services in a non-traditional agency setting and when Jill Peck became a partner the firm rebranded as Henderson Shapiro Peck. HSP is located in Roswell, Georgia and has about 20 employees.

Henderson Shapiro Peck is a relationship driven, award winning marketing and business support company. The comprehensive scope of services include strategic planning, consumer and B2B marketing campaigns (creative, media, public relations, research) start-up business strategy and execution services and collateral development. In addition, the agency develops sales programs, promotions, and incentive programs. Some Henderson Shapiro areas of practice include health care and related fields, communications/technology, transportation and non profit.

Henderson Shapiro accomplishments include: being awarded the 1996 Coca-Cola Olympic City marketing roll-out initiative, recognized in 2007 by Working Mother Magazine as one of the Top 50 Small Businesses for working moms, self-publishing The Common Thread; a book highlighting 35 years of the Peachtree Road Race t-shirt as well as 21 awards for outstanding creative for clients including Intelliverse, GreenGuard, Georgia Pacific, Litchfield Research, Prevent Child Abuse Georgia, Hadassah, The Council on Alcohol and Drugs and others.

Diana Renton has served in various sales and marketing positions in the Healthcare Industry, and has an MBA from Georgia State University. Diana became a Long Term Care Specialist after experiencing two events in her immediate family. Her expertise in Long Term Care insurance with the major carriers enables her to help others put a plan in place to avoid becoming a burden to their families, maintain their independence, and protect their retirement assets.

Brenda Joiner has spent the majority of her career in the insurance industry in sales and marketing and currently. Her career includes 22 years at major health insurers where her responsibilities included sales and marketing management and benefit plan design for large and small companies and individuals. For the past 11 years, she has specialized in long term care planning.

She currently helps more than 1600 people with long term care planning and has a $1.5 million dollar book of business in long term care. She believes that long term care insurance should be designed to fit the needs and budget of each individual with whom she meets. Some is better than none because some gives a family time to plan whereas none invokes crises management.

Impassioned by a vision of a better marketing agency, Lisa Calhoun has developed Write2Market into a global authority on creating recognizable industry leadership. She is proud to have helped dozens of companies break their first Wall Street Journal article and reap the rewards of recognition from there forward.

Relied on by top-performing CEOs as their publicity council, Lisa is no stranger to

entrepreneurship. She was raised in her family’s printing business and later

pursued a degree in professional writing from Baylor University on National Merit

Scholarship–while using her dorm fax machine to run a small ad agency. She

graduated summa cum laude in 1994 and later worked in financial services

marketing with BBDO and Ogilvy Worldwide in Manhattan.

After eight years running fast-growth sponsorships, national events and trade

journals in the financial services space, Lisa received her MBA from University of

Texas with honors in 2003, the same year she launched Write2Market. The firm

has been recognized by Wall Street Journal, Inc., Entrepreneur, and USA Today

for its innovative approach to publicity. Lisa is also a frequent guest columnist,

speaker and author, appearing at local business conferences as well as national

speaking opportunities such as National Speakers Association on a regular

basis. She is president elect of the Atlanta Chapter board of Entrepreneur’s

Organization, a global network of 7,000 entrepreneurs in 38 countries.