BRX National

Attorneys Lynn Scott and Sherman Cohen of Arnall Golden Gregory, LLP appeared on the Avenue Friday, April 22.

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Lynn Scott is a partner in the firm’s Corporate Practice Group. She concentrates her practice in corporate and securities law, with an emphasis on emerging growth companies in the technology and pharmaceutical and biotechnology fields; public and private equity offerings; mergers and acquisitions; corporate governance issues; and licensing, joint development and strategic alliance transactions.

Ms. Scott’s recent experience includes representing:

Start-up and early stage technology, telecommunications and biotechnology companies in their formation, structuring, financing and general corporate matters.
Companies in connection with license, strategic alliance, sales, supply, development and services agreements.
Growth companies in their corporate finance and general corporate matters.
Institutional and corporate venture capital funds in their investment activities.
Companies in mergers, acquisitions and divestitures.
Ms. Scott’s recent experience in the pharmaceutical and biotechnology industry includes representing venture capital investors in investments in early stage pharmaceutical and biotech companies and representing early stage pharmaceutical and biotech companies in licensing, development, financing and merger and acquisition transactions.

Awards and Recognitions
Ms. Scott was named one of Nightingale’s Outstanding Healthcare Transaction Lawyers for 2008. She has been included in The Best Lawyers in America for corporate law, venture capital law and private equity and leveraged buy-out law and named a Georgia Super Lawyer by Atlanta magazine.

Professional Activities
State Bar of Georgia – Advisor to Women and Minorities in the Profession Committee
Atlanta Bar Association – Past Vice Chair of Business and Finance Section
American Bar Association – Business Law Section and committees on Venture Capital, Private Equity and M&A
Education
J.D., magna cum laude, Mercer University,
– Research Editor, Mercer Law Review
– Member, Brainard Currie Honor Society
– Member, Phi Kappa Phi
B.S., University of Georgia
Admitted to Practice
Georgia, 1988
Additional Information
Publications
Ms. Scott has co-authored and authored numerous articles on corporate and securities law topics, including an article regarding board composition published in American Venture magazine.

Speeches
She is a frequent speaker at national and local seminars focusing on corporate and securities laws, private equity transactions and technology issues topics. She has chaired Thompson West Legalworks Southeastern Private Equity Summit and co-chaired its Southeastern M&A Forum. She has participated in webcasts on legal topics and topics related to the advancement and retention of women in the legal profession. She has chaired Practicing Law Institute’s “Doing Deals” seminars and various other legal and financial services seminars.

Mr. Cohen is Chair of the firm’s Corporate Practice Group. He concentrates on transactional matters including public and private company mergers and acquisitions, going private transactions, and equity and debt financings. Mr. Cohen has lectured on venture capital financing and employment and trade secret issues. In 2004, 2005 and 2006 he was named a “Georgia Super Lawyer” by Atlanta Magazine and in 2003, 2007and 2008 he was named one of Georgia’s “Legal Elite” by Georgia Trend Magazine. Clients of Mr. Cohen include publicly held and private companies in the technology, healthcare, distribution and retail industries. Mr. Cohen also represents groups of early-stage “angel” investors in their fundraising activities, venture capital funds and companies seeking venture capital funding.

Professional Activities
Board of Directors, American-Israel Chamber of Commerce, Southeast Region
Delegate, Governor Sonny Perdue’s Technology and Trade Mission to Israel, November 2005
Board of Advisors, Atlanta Legal Aid Society
Atlanta Venture Forum
Technology Association of Georgia
State Bar of Georgia, Uniform Commercial Code Committee
Education
J.D., Columbia University School of Law, 1984
– Harlan Fiske Stone Scholar
B.S., Wharton School of the University of Pennsylvania, 1981, Accounting and Finance
– Cum Laude  
Admitted to Practice
State of Georgia, 1984
Representative Transactions
Represented joint venture of non-profit Blue Cross/Blue Shield companies in $9.5 million investment in informatics company that closed on October 16, 2008.
Represented specialty finance company in closing $200 million warehouse financing facility from Goldman Sachs Credit Partners L.P.
Represented public life sciences company in closing $15 million secured financing facility from GE Capital Corporation.
Represented German company in acquisition of an interest in a Georgia textile company.

http://www.agg.com/Contents/Home.aspx

BRX National

Reid Hutchinson, Founder and President of NRG SVRS appeared on Friday 4/15, joined by Elyse Hammett and Susan Frost of EOS.

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Reid Hutchinson is the President and Founder of NRG SVRS “Energy Savers,” an Atlanta based whole house, turn-key, Home Energy Savings Company.

Founded in 2007, the company’s realistic goal is to cut home energy costs in HALF! Reid says “Zone/Decentralize using Mini-Splits” is the most cost effective way homeowners can make a significant reduction in energy costs and energy consumption. Reid has launched and successfully grown NRG SVRS during a difficult economic time period when other companies are trying to survive. He believes the launch of NRG SVRS went smoothly due to preparation during the Research and Development stage of his business. He says “The combination of saving money, saving energy, and helping homeowners is the reason why people want our service.”

Born and raised in Boulder, Colorado, Reid was an entrepreneur at the age of 7. His first business was “Cheap Choppers,” a lawn mowing service company. Realizing the cyclicality of the spring/summer business, he would shovel snow in the fall/winter. He later expanded his offerings by hand washing cars. By the time he graduated from high school, his first business had over 30 weekly clients year round! Reid prides himself on running a lean operation and keeping his employees motivated and tied to performance. Competitive by nature, he was the captain of the football and baseball team in high school, and played college football and rugby. Today he is still active, and plays flag football and softball at the Brookhaven Boys and Girls Club. His Boulder, CO roots played a significant role in the development of the energy savings company, NRG SVRS.

Reid graduated with a business degree from the Calloway School of Business from Wake Forest University with an emphasis in Entrepreneurial Strategy. Reid believes it is the entrepreneurial spirit that drives him as a business owner and entrepreneur. After graduating in 2002, Reid moved to Atlanta to work for SunTrust Bank, where he acquired the entrepreneurial business fundamentals he utilizes today. He is currently a member of 6 business partnerships at various stages and industries, and has identified 8 additional business ventures he would like to pursue. He considers himself a ”get it done” businessman, where rolling up the sleeves and setting an example with his associates at NRG SVRS is a daily occurrence.

http://nrgsvrs.com/

Elyse Hammett, APR
Vice President, Public Relations, EOS

Intrinsically passionate about the clients she serves and the relationships she builds on their behalf, Elyse’s zeal to tell their story is immediately obvious to those who partner with her.   Leveraging 20 years of public relations and marketing communications experience, she has served Fortune 500 firms including BellSouth, Centex, Emory Healthcare, HD Supply and Troutman Sanders.  Elyse’s positive roll-up-your-sleeves attitude has won both accolades from C-level executives to awards from the American Hospital Marketing Association, Public Relations Society of America, Computerworld, CIO Magazine and the National Telecom Marketing Association.  

A frequent guest lecturer at her alma mater, Emory University, Elyse also serves on the board of the Public Relations Society of America where she co-chairs the association’s APR training program, coaching more than 60 candidates since 2007 through the universal accreditation process.  An active community member, Elyse volunteers for the Woodward Academy Parents’ Club, the Atlanta Ballet, the Atlanta Interfaith Prayer Breakfast and Glenn Memorial United Methodist Church.

Susan Frost, EOS

Susan Frost has longed to run a company for years. She always knew that one day she would.  So in her years of working for ad agencies, she kept mental notes of things she would do, and especially things she wouldn’t do. 

Susan is endowed with an excellent mind. She is also a meticulous administrator, has a strong work ethic, enjoys excellent interpersonal relationships and is an insightful strategic thinker.  Clients like her calm approach to her work and theirs.

At EOS, Susan is the strategic planner and account director.  She is also the agency’s Chief Operating Officer. In her past, she has worked for a Dutch real estate developer in sales, marketing and marketing research, worked with several ad agencies and eventually went to work for Austin Kelley Advertising where she met Margaret.

Susan is a native of Alabama, a graduate of the Goizueta School of Business at Emory University, and is married with one daughter.

http://www.eosmarketing.com/

BRX National

Negotiating Complex International Contracts: John L. Corbitt

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John has more than 30 years of experience in sales, marketing and engineering. That includes executive experience with leading-edge Fortune 500 high-technology companies and pre-IPO companies where he was an officer of the company and member of the senior management team. He has held P&L responsibility and managed direct and indirect sales channels in North America, Europe and Asia. His teams have consistently enabled profitable revenues, improved customer satisfaction, and increased market share.

John was the Vice President of Worldwide Sales and Marketing at Enpirion, Inc. and led a successful turn-around in achieving profitability. As the Vice President of Sales and Marketing at Galvantech, his strategy and management led the company to record sales and a successful acquisition by Cypress Semiconductor Corp. Prior to Galvantech, he was the Vice President of Sales at Equator Technologies Inc, where he captured the company’s first publicly announced design-win with Tektronix, and also managed the due diligence activities for private equity placement from Sony, Canon, Hitachi and others.

Mr. Corbitt holds a BSEE from Florida International University and began his career in biomedical engineering, working with implantable pacemakers at Cordis Corporation in Miami FL. Then he followed his interest in radio communications and designed digital pagers with Motorola in Plantation FL, before making a career change to sales, and joining Advanced Micro Devices (AMD).

Mr. Corbitt has been a frequent author and been published in Electronic News, PC Magazine, Upside, Business Geographic, Electronic Business, TechLINKS, and EDN. He is a volunteer with the High Tech Ministry, and active with the Technology Association of Georgia (TAG), Executive Sales and Marketing Association (ESMA), The Indus Engineers (TiE), and the Kettering Executive Network (KEN).

BRX National

Licensing Brands, Inc. execs Pete Canalichio and Priyanka Khare were on The Avenue Friday April 15th, joined by Lisa Calhoun and Holly Frew of Write2Market.

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Pete Canalichio

FOUNDER, Licensing Brands, Inc.: Founded in 2009.  Executed Coca-Cola’s first ever Olympic retail program in Vancouver using products made with RPET (plastic bottles) and other recycled content. Supported Coke Shanghai Expo program
GENERAL MANAGER, CardScan ($20 million global technology business unit of Newell Rubbermaid): Delivered both quick wins and strategic long-term growth while rejuvenating the organizational culture
DIRECTOR, GLOBAL LICENSING, Newell Rubbermaid: More than doubled wholesale sales to $70 million, royalty revenues to $5.6 million in 2 years
BUSINESS DEVELOPMENT DIRECTOR, Tula Communications: Elevated Tula and key client Samsung into world-class ranks in Olympic marketing
LICENSING EXECUTIVE, Coca-Cola: Directed sponsorship activities in conjunction with 3 Olympic Games and negotiated high-profile sports sponsorships (MLB, NHL, NASCAR, World Cup)
TREASURY OPERATIONS MANAGER–LONDON, Coca-Cola: Recruited into the global finance unit and rose quickly to managing $32 billion in transactions yearly
US NAVY: Award-winning Naval aviator and instructor pilot

Priyanka Khare

MARKETING MANAGER, Licensing Brands, Inc.:  Executed Coca-Cola’s Olympic retail program in Vancouver, supported Coke Shanghai Expo program and licensing programs for several other regional brands,  manufacturers and artists
SALES & MARKETING SUMMER ASSOCIATE, Kimberly-Clark Corporation: Developed and executed a $70MM product repositioning strategy as part of the Global Strategic Marketing group.
SECTION MANAGER MERCHANDISING, East West, Inc.: Managed key client accounts including new customers; built client and vendor relationships
ASSISTANT MANAGER MERCHANDISING, East West, Inc.: Led the business development efforts for the company
MERCHANDISER, East West, Inc.: Sourced apparel worth $10 million for a North American licensee

http://www.brandlicensingexpert.com/

Lisa Calhoun, MBA – CEO & Founder, Write2Market
Driven by a vision of a better marketing agency, Lisa has developed Write2Market into a global authority on creating recognizable industry leadership. She’s proud to have helped dozens of companies break their first Wall Street Journal article and reap the rewards of well deserved recognition.
Relied on by top performing CEOs as their publicity council, Lisa is no stranger to entrepreneurship. She was raised in her family’s printing business and later pursued a degree in professional writing from Baylor University on National Merit Scholarship–while using her dorm fax machine to run a small ad agency. She graduated summa cum laude in 1994 and later worked in financial services marketing with BBDO and Ogilvy Worldwide in Manhattan.
After 8 years running fast-growth sponsorships, national events and trade journals in the financial services space, Lisa received her MBA from University of Texas with honors in 2003, the same year she launched Write2Market. The firm has been recognized by Wall Street Journal, Inc., Entrepreneur, and USA Today for its innovative approach to publicity. Lisa is also a frequent guest columnist, speaker and author, appearing at local business conferences as well as national speaking opportunities on a regular basis.
She is incoming president of the Atlanta Chapterof Entrepreneur’s Organization, a global network of 7,000 entrepreneurs in 38 countries.
 

 Holly Frew, Director of Public Relations, Write2Market

Holly Frew broke the Haiti earthquake story to CNN and is well known to technology and healthcare reporters globally. A frequent contributor to Huffington Post, Holly is a social media hound, member of PRSA, and leads teams that deliver dynamic and ongoing results in the new era of multi-media public relations. She’s  particularly proud of creating relationships that network her clients into major media, and you can find stories she’d developed every day in major business news.

http://www.write2market.com/