Jacqui Chew is an expert on developing and executing go-to-market strategies for emerging and established brand that produce results. During her career, Jacqui has accumulated 15 years of experience delivering multi-channel marketing, public relations and business development programs to global companies in the enterprise software, Internet, information security and consumer products and services sectors. Previously, she held leadership positions at CoreCard Software, Manning, Selvage & Lee, PeopleSoft, Silverpop and Stonesoft. She has also consulted at such Fortune 1000 businesses as Chupa Chups USA, eBay, IBM e-Business Services and SSL International.
As principal of iFusion Marketing, she utilizes fundamental marketing principles and technology including social media to affect change for her clients. She has consulted with media and member-driven companies including The Atlanta Journal Constitution, Lee Enterprises and the Atlanta Press Club and the American Marketing Association. Jacqui has also authored articles on social media for iMedia Connection, Chiefmarketer and Association Publishing magazine, and has provided expert commentary to business publications including DemandGen Report, Newspaper & Technology and DM News.
A winner of numerous awards of excellence, Jacqui serves on the boards of the New Leaders Council, TEDxPeachtree and the Atlanta Press Club, one of the largest professional associations for journalists in the United States. She previously served on the board of the American Marketing Association Atlanta chapter where she spearheaded the annual Atlanta Marketer of the Year Awards to two successful, sold-out years in 2007 and 2008. Jacqui is also active in the Technology Association of Georgia and Women in Technology, including serving as chairperson of WIT’s prestigious Women of the Year in Technology awards in 2006 and 2005.
She holds a bachelor’s degree in Marketing from the University of Hawaii, Manoa, and is bilingual in English and Mandarin.
William Doyle was originally part of the Vystar Team as Senior Vice President of Sales and Marketing. His role expanded in November 2005 as he became company President and a member of the Board of Directors. Mr. Doyle assumed the role of Chairman of the Board and CEO in April 2008 when Travis Honeycutt retired
Prior to joining Vystar, Mr. Doyle was Vice President of Marketing, Women’s Health for Matria Healthcare, Inc. (now Alere) where he spearheaded the initial branding efforts and held responsibility for sales development, training, public relations, and marketing. He has worked in many aspects of healthcare for over twenty five years encompassing manufacturing, sales, marketing and advertising with such companies as Isolyser Company, Inc., McGaw, Inc., Lederle Laboratories (now Wyeth), and in an advertising capacity for Novartis Ophthalmics.
He has co-authored and presented numerous papers for Vystar globally since its inception including the Japan Rubber Association and an upcoming invitation to present at the Smithers-RAPRA Latex 2010 conference in Amsterdam and has served as section chair at latex conferences previously.
Mr. Doyle is a member of the Board of Directors of the Georgia Chapter of the March of Dimes where he is a past Chairman of the Prematurity Campaign. He holds a Bachelor of Science in Biochemistry from Penn State University and Master of Business Administration from Pepperdine University’s Graziadio School of Business and Management.
Please check out the March of Dimes event, “Dining Out”, Metro Atlanta– a great event for a great cause.
