Atlanta Business RadioX announced today the launch of a new weekly radio show called Inspiration at Work. The one hour weekly program features business leaders who inspire their employees, their customers, or in the case with nonprofits, their donors and volunteers. Inspiration at Work is hosted by Terry Barber, C.E.O. of The Global Institute for Inspiration. The first show aired January 3, 2011.

“Each and every business should have an address on Inspiration Boulevard,” explains Barber. “We are providing our listeners with the opportunity to hear and learn how the most inspiring companies in the world got to be that way and how being so drives stakeholder value.”

Inspiration at Work airs each Wednesday from 12 -1p.m. EST. Listeners are able to tune in and listen to the show by clicking on the Listen Live button at inspirationatwork.businessradiox.com. Free podcasts of each episode will be available for download on Apple’s iTunes store.

Each show will cover topics such as how ‘acts of inspiration’ are measurable and boost top- and bottom-line performance, how some organizations that made the Most Inspiring list are using social media to engage their employees and customers, how to identify one of four ways your company could become a Most Inspiring company, and how that message lived out by employees is driving customer advocacy.

“Adding Inspiration at work to our line-up of already compelling talk radio programs provides yet another valuable resource for our expanding community of listeners,” explains Atlanta Business RadioX Producer Lee Kantor. “Packaging and delivering content via internet radio continues to be an ideal medium for business owners looking for new ways to provide targeted content to preferred audiences in a simple and easy to consume format.”

About Terry Barber

Terry Barber boasts more than 20 years of experience helping companies and nonprofits create powerful, passionate ‘brand-evangelists’ Additionally, Barber has worked to help establish loyal and passionate followers that include Cooper Industries, Texas A&M, Johns Hopkins Sidney Kimmel Cancer Center, Emory Healthcare, Duke Medicine, University of Arizona Healthcare, and Family Entertainment. He was also part of a group that created a study of more than 500,000 alumni from 150 Universities and Colleges to better understand the fan-factor which has provided invaluable lessons for corporate America on how to inspire their employees and customers. Barber created and launched the first ever consumer-centric study on the Most Inspiring Companies™ in America. The findings from the research were first published in the May 2010 issue of Forbes and then reprinted in hundreds of business journals around the world. It was valued and used by many multi-national companies including Microsoft, McDonald’s, and Southwest Airlines.

Barber’s accomplishments include serving as the architect for a movement that engaged over 300,000 families into the Great American Hero brand that resulted in over 10,000 passionate followers promoting the mission and the product. This movement was launched by tapping into the character movement and by engaging dozens of professional actors who edu-tained students while playing the role of American Heroes. Thousands of students wrote essays to submit for contests and hundreds of businesses provided mentors to help teachers facilitate dialog around positive character traits most exemplified by these American Heroes.