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Steve Bistritz On The “Relevant Executive” And David Eckoff On Innovation In Customer Experience

August 17, 2009 by admin

High Velocity Radio

Steve Bistritz On The "Relevant Executive" And David Eckoff On Innovation In Customer Experience

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Today we opened the show with business author Steve Bistritz of Learning Solutions International and asked him about hisÂ newÂ book (scheduled release September 2009), Selling To The C-Suite.

Bistritz shared valuable, research-based insight from the C-level Executive’s perspective, and described what he calls the “Relevant Executive” . . . the individual within the organization who stands to gain the most orÂ lose the most from the acquisition and application of your products and services.

Then we spoke with technology entrepreneur David Eckoff about Innovation In Customer Experience.Â Eckoff shared several specific examples of organizations doing Customer Experience extremely well (and not so well) from both his consulting work and his personal experience as a customer. We got a quick preview of David’s newest venture — Spitter.com, learned about a metric far more meaningful than Customer Satisfaction, and highlighted some timeless wisdom . . .

“People will not always remember what you said or what you did, but they will remember How You Made Them Feel.”

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Atlanta Business Radio Interviews Nicole Siokis with MomCorps and Social Marketing Strategist Matthew Rosenhaft

August 12, 2009 by admin

Atlanta Business Radio

Atlanta Business Radio Interviews Nicole Siokis with MomCorps and Social Marketing Strategist Matthew Rosenhaft

00:00 / 0:31:55

Please click on the POD button to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA. Here’s how to listen to the podcast of our show.

First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing.

You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your compu ter.

We opened the show with Nicole Siokis owner of the Atlanta MomCorps franchise. MomCorps is a premier staffing solution. Businesses come to MomCorps for direct access to top-tier, experienced professional talent unavailable through traditional employment channels. Job candidates like MomCorps for the tools and information they get as they seek non-traditional employment. To learn more please go to their website www.momcorps.com

Next up we had on Matthew Rosenhaft. Matthew is a marketing executive and consultant who specializes in social marketing strategy. Matthew has a popular blog on social media and other marketing strategy topics. To learn more please go to www.halfrosemarketing.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Team Doctors CEO Grant Carter, Business Author Marna Friedman, & Brand Therapist David Cohen

August 10, 2009 by admin

High Velocity Radio

Team Doctors CEO Grant Carter, Business Author Marna Friedman, & Brand Therapist David Cohen

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We opened todayâ€™s show with Team Doctors Preferred Access CEO Grant Carter, as he described the peace of mind andÂ premier care available through their membership-based serviceÂ for discerning professionals and their families.

Next we spoke with successful entrepreneur and popular business author Marna Friedman with Mpressive Solutions about her upcoming book, â€œThe Small Business That Could For Women,â€ what it really takes to thrive in todayâ€™s fast paced business environment, and the practical power of applying her â€˜Pay It Forwardâ€ philosophy.

We wrapped the show with an impromptu consult from Brand Therapist David Cohen of Equation Arts, who offered some immediate counsel for those of us in the studio, and shared several critical points about branding in general for our listening audience.

The High Velocity Radio Show is Brought To You By:

The DeSai Group and High Velocity Blog

Tune In Live Mondays 10am Eastern

CLICK HERE to receive email notifications of the latest High Velocity Radio Show podcasts!

Atlanta Business Radio’s Health Image and Success for Today’s Man Special with Guest Host Chi Chi Okezie

August 5, 2009 by admin

Atlanta Business Radio

Atlanta Business Radio's Health Image and Success for Today's Man Special with Guest Host Chi Chi Okezie

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Please click on the PLAY to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.

This week’s show featured two phenomenal guests who were interviewed by guest host Chi Chi Okezie of SIMPLEnetworking (http://www.snseminars.com).

Chi Chi’s first guest was Mr. Fadi Malouf, Founder and Trainer of My Fitness Solution. Fadi gave the listeners his advice on creating a practical and healthy lifestyle. He described how he incorporates mental health and success with physical fitness. He also recommended books and programs which promoted discipline and motivation. Fadi also enlightened the audience with 3 Top Tips for getting in shape. For more details on Fadi Malouf and My Fitness Solution visit his company website: http://www.mfscentral.com

The show went into full gear with Mercedes Alfaro, President and Founder of First Impression Management. Mercedes shared her vision for image and success that each man could utilize to develop professionally. Her key points were to recognize habits and surround oneself with like minded individuals. Mercedes also identified her favorite male style icon and gave 3 Top Tips for image success. For more details on Mercedes Alfaro and First Impression Management, visit the company website: http://www.firstimpressionmanagement.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

8/4/09: Author Pam Slim + Dan Greenfield of Bernaise Source Media

August 4, 2009 by admin

Gravity Free Radio

8/4/09: Author Pam Slim + Dan Greenfield of Bernaise Source Media

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GFR is excited to be a sponsor of an upcoming event on August 15th with Pam Slim, author of Escape from Cubicle Nation and the blog by the same name which she has been writing since 2005. Pam joined us via phone to talk about her book and her upcoming workshop, Reduce the Risk of a Failed Startup: Lessons from the Field.

Pam escaped her cubicle in 1996 and began working as an independent contractor. She had a more flexible schedule and really enjoyed having more control over her time. But, as she worked for various corporations, what she noticed is that many people were not happy with their corporate lives. They wanted to work for themselves but didn’t quite know how to “escape.” She began her blog as a way to evangelize the benefits of being an entrepreneur and it is now one of the top career and marketing blogs on the web. Her book was an outgrowth of the blog and it is what she calls “a coach in a book” which people can use as a guide to help them transition from the corporate world to that of an entrepreneur.

The workshop will be an opportunity for attendees to not only interact with Pam but other aspiring entrepreneurs which Pam says is invaluable. Being around other entrepreneurs can be very helpful and energizing.

Finally, Pam’s free advice was the best: “Test often and fail fast.” She said that it helps to view your life through the lens of a scientist. Instead of seeing something that didn’t work out as a “failure,” view it as a hypothesis that simply didn’t get the results you wanted. Move on. Learn to laugh at your mistakes and try again.

Next up we were joined by Dan Greenfield, a veteran communications executive and principal of Bernaise Source Media, a new and traditional media consulting practice. Dan is also the organizer of an upcoming “unconference” called PR Camp which will take place on August 21 from 8:00-12pm. PR Camp will focus on the shifting role of PR in the age of social media and increasing transparency. Companies can no longer filter their message through a well-crafted press release. On the flip side, they now have an opportunity to develop more meaningful relationships with their customers and have the ability to truly listen to them and perhaps learn from them as well. PR Camp is for any company or anyone interested in learning what this new landscape looks like and how they can benefit from it. Here’s the lineup of speakers or “counselors” for the event:

– Katie Mingo, Senior Marketing Associate, Delta Airlines

– Marilynn Mobley, Senior Vice President, Strategic Counsel, Edelman PR

– James Andrews, Managing Partner, Everywhere

– Carol Flammer, Managing Partner, mRELEVANCE, LLC

– Christopher Jones, Digital Strategist, Ketchum PR

– Melanie Babcock, Senior Vice President, Digital Strategy & Services, Manning Selvage & Lee

– Peter Fasano, Principal/Lead Catalyst, mass+logic

– Bert Dumars, Vice President E-Business & Interactive Marketing, Newell Rubbermaid

– Irfan Kamal, Vice President, Digital Strategy, Ogilvy Public Relations Worldwide

– Jenny Schmitt, President and Director of Client Strategy, CloudSpark

– Shirley Powell, Senior Vice President, Corporate Communications, Turner Broadcasting System

– Debbie Curtis-Magley, Public Relations Manager, UPS

Thanks to both Pam and Dan for joining us. Great show and we hope to see you at one or both of these terrific local events soon!

Gravity Free Radio Sponsors an Exclusive Atlanta Workshop with Entrepreneurship Guru Pam Slim

August 4, 2009 by admin

Gravity Free Radio, a weekly national radio program, hosted by Erik Wolf and Stephanie Frost, is sponsoring an exclusive workshop with author, blogger and nationally-recognized entrepreneurship guru Pam Slim (@pamslim on Twitter) in Atlanta on Saturday, August 15 2009.

Pam’s workshop will be a lively and interactive event with presentation integrated with lots of Q&A. During the day-long workshop, Pam will discuss how to select and evaluate business ideas, how to build a winning personal brand, how to replace the need for a large budget with a focused effort, how to build a supportive team of peers, mentors and teachers and, maybe most importantly, how to manage the doubts and fears that get in your way.

The event will be help on Saturday, August 15 from 9AM to 4PM at the GTRI Auditorium at 250 14th Street in Atlanta, 30318. Attendance is being capped at 200 attendees, so be sure to register in advance. Tickets are $79 in advance or $99 at the door (if available, bring your checkbook).

For more information and advanced registration, be sure to visit PamSliminAtlanta.com.

Pam will also be signing copies of her book Escape From Cubicle Nation for all attendees so be sure to pick a copy up at your local bookstore or at Amazon.com before the event.

The Pam Slim in Atlanta event is being co-organized by Atlanta Web Entrepreneurs, Atlanta Web Design Group, Atlanta Social Media Enthusiasts, StartupChicks and Women Intelligently Networking.

PSI Digital Media Experts: David Abrahamson & Chris Coates

August 3, 2009 by admin

High Velocity Radio

PSI Digital Media Experts: David Abrahamson & Chris Coates

00:00 / 0:21:00

We caught up with PSI President David Abrahamson and Marketing Manager Chris Coates today, and asked them to share their insight on the role of Digital Media in todayâ€™s marketplace.Â We learned about the advantages of CDN for delivering steaming media, discovered why CD / DVD product is still viable, and tapped Abrahamsomâ€™s experience for some valuable leadership wisdom.

The High Velocity Radio Show is Brought To You By:

The DeSai Group and High Velocity Blog

Tune In Live Mondays 10am Eastern

CLICK HERE to receive email notifications of the latest High Velocity Radio Show podcasts!

7/28/09: Stephanie Lloyd Discusses Job Searching and David Eckoff Talks Startups

July 30, 2009 by admin

Gravity Free Radio

7/28/09: Stephanie Lloyd Discusses Job Searching and David Eckoff Talks Startups

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We had two excellent guests join us today. First up was Stephanie Lloyd, Founder and CEO of Radiant Veracity in Atlanta, Georgia. She is a National Careers + Workplace Columnist for Examiner, a division of Clarity Media Group owned by one of the largest media investment companies in the world. There she authors a highly-regarded career and job search advice column for 70 major markets nationwide. Joining her was one of her interns, Stephanie Perrett, to discuss job searching in a down economy. While it may be more difficult to find a job when the economy is down, it also presents some unique opportunities that recent graduates like Stephanie Perrett might not otherwise have if there was an abundance of jobs available. She is enjoying the chance to “try on” a few jobs to help guide her decision about what she ultimately wants to do. Stephanie Lloyd thinks this is a great idea and pointed out that for both recent graduates and those who have faced layoffs, an internship might be a great way to retool your career and transition into another field or broaden your experience. Both Stephanies think that the networking tools available such as LinkedIn and Twitter can be invaluable for expanding your network and meeting people who might be able to help you in your quest. Be sure to listen to this segment for other valuable job searching and recruiting tips.

Our second guest was David Eckoff. As a technology entrepreneur and president of Revolutionary Ventures, a consulting company that specializes in taking revolutionary ideas from the drawing board to market, Eckoff has been an innovator in start up companies and Fortune 500 alike. He is also the co-founder of Spitter, Inc., an early stage company with private Alpha already taking place July 2009, and Beta planned August 2009. Spitter helps users connect with other sports fans and stay in touch with news about their favorite teams. We talked about some of the mistakes startups and entrepreneurs make and what it takes to be successful as an entrpreneur. Mainly, entrepreneurs need to be willing to work and work very hard. There’s no such thing as building a company to achieve “passive income.” And, the most important work an entrepreneur does is also the least sexy but it’s the thing that will make the company profitable. David also pointed out that the ability to listen to your customers is critical and then be able to quickly adapt to their changing demands. If you’re working for a startup or you are an entrepreneur, David offers some great free advice. Be sure to listen!

Thanks to all of our guests for coming on and we’ll see you next week on Gravity Free Radio!

Atlanta Business Radio Learns More About Taste of Asia Week, Matchstic, Roark Capital Group & A Clever Twist

July 29, 2009 by admin

Atlanta Business Radio

Atlanta Business Radio Learns More About Taste of Asia Week, Matchstic, Roark Capital Group & A Clever Twist

00:00 / 0:37:06

Listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA.

Today we led off the show with Tse Chih Chang with Grand China Restaurant and Ken Katz with Geisha House. They are representing the Taste of Asia Week celebration that is taking place August 10-16 with a special public tasting to be held August 5 at Macy’s Lenox. Taste of Asia is Georgia Restaurant Association’s second annual celebration of the Asian culinary tradition. More than 30 Atlanta restaurants participate in this week long event, giving diners a chance to sample delicious Asian cuisine. To learn more please go to their website www.tasteofasiaweek.com

Next up we had on Craig Johnson from Matchstic. Matchstic specializes in branding and design. He focuses his clients on what makes them remarkable and then builds brand identity around that core message. His team has designed brand identities for the Atlanta Dream, Clint Black and John Mayer. He explained the ins and outs of creating a powerful and memorable brand identity and suggested the book Zag as a great resource for establishing the right brand identity mindset. To learn more please go to his website www.matchstic.com

Next Steve Romaniello (pictured), Managing Director with Roark Capital Group joined us to explain the world of private equity. Roark is an Atlanta-based firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1 billion. Its franchise portfolio includes: Carvel, Moe’s Southwest Grill, Money Mailer and Primrose Schools. For more information please go to his website www.roarkcapital.com

We closed the show with Evelyn Anne Johnston with A Clever Twist. A Clever Twist is one of Atlanta’s leading iPhone application design and development firms. She explained the creative spark behind some of the most popular iPhone apps out there. If you are interested in having an app made for your company you should reach out to Evelyn. To learn more please go to their website www.aclevertwist.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show