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Sports / Entertainment Attorney Andrew Schutt: Serving The Famous

June 8, 2009 by admin

High Velocity Radio

Sports / Entertainment Attorney Andrew Schutt: Serving The Famous

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Sports / Entertainment attorney Andrew Schutt talks about the unique nature of securing & serving high profile clients . . . and at the same time, reminds us that many of the principles he applies to a thriving practice (including candor, integrity, and discretion) have equal merit for those of us trying to reach and serve the less famous.

AsÂ a partner with Atlanta-based law firmÂ Arnall Golden Gregory,Â Schutt specializes in advising professional athletes, studios, and celebrities.

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Atlanta Business Radio Interviews Georgia Veterinary Specialists, Karmalized Pictures, Roswell-Tree Fun Run & Buckhead Pizza Co

June 3, 2009 by admin

Atlanta Business Radio

Atlanta Business Radio Interviews Georgia Veterinary Specialists, Karmalized Pictures, Roswell-Tree Fun Run & Buckhead Pizza Co

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First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing.

You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.

We opened the show with Kimberly DeMeza with Georgia Veterinary Specialists, a multi-specialty referral practice and 24 hour emergency pet clinic. Satisfied clients call it the Mayo Clinic for dogs and cats. They treat complex, challenging and often life threatening pet health problems. Please go to http://www.gvsvet.com/ to learn more.

Next up we had on Mark Burch and Amy Jackson with Karmalized Pictures. Mark and Amy spend their time creating videos for businesses. They work with Yellow Pages, CitySearch and Kudzu to create vidoes that enhance their bsuiness listings. They have found that adding video to a website creates twice the number of conversions on the Yellow Pages site. They also shared a great tip when trying to create viral web videos – make it a how to. Mark and Amy are available for a free consultation so please check them out at http://www.karmalizedpictures.com/

Next up we had on Sally Jamara and Vanessa Lowry founders of the Roswell-tree Fun Run. This July 4th makrs the 4th anniversary of these popular event. This is the only fun run where every participant is guaranteed to be a winner. Participants also get t-shirts, and either a tiera or a baseball cap for participating. All proceeds benefit the Atlanta Food Bank so head up to Roswell Park this Fourth of July to race Amy and Lee. To learn more please go to their website www.roswelltree.org

We closed the show with Sam Abdullah and Sean Kelly who are with Buckhead Pizza Company. If you love gourmet pizza in an upscale environment you should definitely check out the Buckhead Pizza Company. Whether you like fresh ingredients made in store like mozzarella cheese or their one of a kind whole wheat dough this pizza place is worth the trip. They have three Atlanta locations: Buckhead, Buford, & Cumming. To find a location near you please go to their website at BuckheadPizzaCo.com. You can also follow Buckhead Pizza Co. on Facebook or Twitter.

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

6/2/2009: David Meerman Scott Talks about What Makes a World Wide Rave

June 3, 2009 by admin

Gravity Free Radio

6/2/2009: David Meerman Scott Talks about What Makes a World Wide Rave

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David Meerman Scott calls himself a “recovering” Vice President of Marketing. And, for good reason. His innovative thinking was a bit too radical for the staid, corporate environment he was in at the time. This led him down a somewhat accidental path to become a marketing strategist and he has since written five books and hundreds of magazine articles on the subject. We talked about his latest book, World Wide Rave. He maintains that the way people make buying decisions has fundamentally changed. However, many companies are still stuck in the old ways of trying to reach customers such as yellow pages, direct mail, or a newspaper ad. Today, someone is much more likely to “Google” a product or ask their network of friends for recommendations than they are to respond directly to a company pitch.

The term World Wide Rave, as David explained, is all about creating something authentic to attract people to you or your company. It may, in fact, have nothing to do with your actual business. The main thing is to get people talking about your company. A World Wide Rave, as opposed to something “going viral” is less gimmicky and doesn’t rely on duping people to get your message out. There are many instances of the people who created a “viral campaign” posing as customers to review or rate a product. A World Wide Rave is vastly different and has a much more positive connotation than something that is “viral.”

One of the most revolutionary ideas that David talks about in his book is the notion of freely spreading ideas via an e-book or white paper. When he says freely, he means that companies do not need to hold information hostage in exchange for personal information such as an email or physical address. Those practices are holdovers from the old days when someone needed to supply their mailing address in order to get a white paper or other information from a company. If your e-book, white paper, or other information is readily available, people are more likely to download it and share it. Also, people will link to something that is truly free instead of something that requires a visitor to give up information about themselves. We decided to experiment with David’s advice and have unlocked all of our information at Zero-G Creative. Click here to learn more about our new initiative.

By the way, if you live in the Atlanta area, David will be at a Tweetup on Thursday, June 4th at the Three Dollar Cafe in Norcross.

To learn more about David, visit his website or follow him on Twitter. Again, a big thank you to him for joining us. We all learned a lot!

J. Mark Walker: Build Your People, And They’ll Build Your Business

June 1, 2009 by admin

High Velocity Radio

J. Mark Walker: Build Your People, And They'll Build Your Business

00:00 / 0:30:26

J. Mark Walker withÂ Integrity Solutions discusses the hard realities of trying to build more effective Sales & Service teams.

WalkerÂ explains just how little Training & Knowledge we naturally tend to retain (in as little asÂ 48 to 72 hours!), how our values impact performance, and what it really takes to achieve genuine behavior changeÂ for sustainable results.

After all, says Mark . . . “Build Your People, And They’ll Build Your Business.”

The High Velocity Radio Show is Brought To You By:

The DeSai Group and www.innovationROI.com

Tune In Live Mondays 10am Eastern

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5/26/09 The People Factor: Nancy Pineda and Mariette Edwards Talk to GFR About Hiring Practices for Small Business

May 27, 2009 by admin

Gravity Free Radio

5/26/09 The People Factor: Nancy Pineda and Mariette Edwards Talk to GFR About Hiring Practices for Small Business

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If you are a small business owner or entrepreneur, chances are you will want to grow your business at some point. That means you will probably need to hire people. We talked to Nancy Pineda, founder and president of Hire Profile, a company specializing in sourcing the best and hardest to find creative talent for both temporary and permanent placements and Mariette Edwards, an executive coach with Star Maker Coaching who helps businesses make people decisions.

Both Nancy and Mariette agreed that you should “hire slowly, fire quickly” meaning that it takes time to find not only a qualified candidate but the person who is the right fit for your small company. Outsourcing the hiring to a recruiting firm means that the small business owner doesn’t have to waste valuable time sifting through what could be hundreds of unsuitable resumes. And, if you do happen to hire someone who isn’t the right fit, don’t prolong the process any longer than needed. While it may be hard to sever ties with an employee when you’re in a small company, it’s necessary for your sanity and the growth of the company.

Mariette had some great tips on how to interview potential new hires. She said that the thing that sticks out is usually indicative of who the person really is–such as a pair of funky earrings paired with a conservative suit. She also recommended that an entrepreneur first start by hiring someone who is very similar to themselves. Later on, they can begin to diversify their staff but at first, it’s important to pretty much “clone yourself.”

Definitely listen to this podcast because both Nancy and Mariette offer some invaluable advice for those of you out there looking to expand your business. Oh, and by the way, right now is a great time to be hiring. Because of the slowdown in the economy there is some tremendous talent out there that otherwise would not be available.

Learn more about Mariette at Star Maker Coaching and to reach Nancy, go to her website at Hire Profile. Thanks to both Nancy and Mariette for a wonderfully informative show!

Have a stellar week and we’ll see you next Tuesday!

Atlanta Business Radio Interviews Take Me Out Tickets’ Larry Kosten, HomeTownTimes’ Paul Baron and Advantec’s Eric Stotts

May 27, 2009 by admin

Atlanta Business Radio

Atlanta Business Radio Interviews Take Me Out Tickets' Larry Kosten, HomeTownTimes' Paul Baron and Advantec's Eric Stotts

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We opened the show with Larry Kosten with Take Me Out Tickets. Larry explained that if you are looking for tickets to the Atlanta Braves, Atlanta Falcons, Hawks, Thrashers, University of Georgia, Georgia Tech or any other sports team give him a call. He said he can also get concert or play tickets, even tickets to events all around the country. So if you are tired of missing your favorite events give Larry a call or check out his website http://www.takemeoutonline.com/

Next up we had on Paul Baron CEO of HomeTownTimes.com This exciting new affordable franchise is bringing the hometown newspaper business online to towns across America. Franchises start at around $5000 and are perfect for the young entrepreneur or the recently laid off corporate executive who wants to really get connected to his community. The HomeTownTimes are your local online community source for News, Advertising and Business. To own, advertise on or work for a local site please go to Paul’s website http://www.hometowntimes.com/

W closed the show with Eric Stotts with Advantec. Advantec delivers Human Resource, payroll and benefit services to small and mid-sized companies. They help clients mitigate risk, improve processes, reduce costs and attract and retain top talent. If you are considering outsourcing all or some of your HR, you should give Eric a call. Check out his website at www.advantec-hr.com. And you can find Eric every Monday at the Sandy Springs Rotary meeting, where he is an active member. To learn more about that Rotary chapter please go to their website www.sandyspringsrotary.org/

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

Chad Rothschild: Branding Has Changed and “Interruption” Marketing Is Dead

May 25, 2009 by admin

High Velocity Radio

Chad Rothschild: Branding Has Changed and "Interruption" Marketing Is Dead

00:00 / 0:26:15

Branding expert Chad Rothschild explains that your market is quickly changing the way they discover, share, and make decisions from information.

In one of ourÂ most candid, insightfulÂ interviews ever, Rothschild warns: “Interruption” Marketing is Dead . . . Adapt, or Die Right Along With It.

The High Velocity Radio Show is Brought To You By:

The DeSai Group and www.innovationROI.com

Tune In Live Mondays 10am Eastern

CLICK HERE to receive email notifications of the latest High Velocity Radio Show podcasts!

Atlanta Business Radio Interviews Image Management’s Steven Goforth, Young Masters’ Jobia Keys & Marketing Guru Keith Finger

May 20, 2009 by admin

Atlanta Business Radio

Atlanta Business Radio Interviews Image Management's Steven Goforth, Young Masters' Jobia Keys & Marketing Guru Keith Finger

00:00 / 0:36:06

Please click on the POD button to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA. Here’s how to listen to the podcast of our show.First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing.

We opened the show with Steven Goforth the brains behind Image Management. Steven’s passion and drive certainly came through during this interview. He knows his way around a barber shop and wants to help men get the ultra-premium grooming service he thinks they deserve. They have a new shop open in Buckhead where you can get a haircut and facial for $40 everyday. To learn more please go to his website www.managemyimage.com

Next up we had on Jobia Keys Program Manager of the Young Masters franchise. Young Masters is a home-based business that turns children’s art into fucntional memorabelia. Franchises can be purchased for less than $20,000. And franchise owners work with local schools, camps and churches to collect the children’s art work and then the parents can order that art work to be palaced on items such as: postacrrds, keychains, coffee mugs and even throw blankets. To learn more please go to their website http://www.youngmastersart.com/

And we closed the show with the Chief Marketing Officer for hire Keith Finger. Keith explained that he helps improve his clients sales by aligning their marketing with their sales efforts. He says this keeps the sales pipeline flowing with leads that generate revenue. He takes a macro approach to create, implement and manage marketing and demnad genration plans for his clients. Please go to his website to leanr more about how to increase sales and boost ROI with demand generation and lead nurturing (you can download a free whitepaper on the subject) at www.keithfinger.com

A big thank you to Brian and Jessica at Cafe Intermezzo for allowing us to have our last Atlanta Business RadioX Casual Networking Mixer there. Here are some pictures from the event. Also thanks to Erik Wolf and Stephanie Frost from Zero G Creative who co-hosted the event with us.

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show

5/19/09: David Hornik, August Capital + Jeff Hilimire, Shotput Ventures Discuss Startups and Funding

May 19, 2009 by admin

Gravity Free Radio

5/19/09: David Hornik, August Capital + Jeff Hilimire, Shotput Ventures Discuss Startups and Funding

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David Hornik has worked with technology startups throughout the software sector for over a decade. Since 2000, David has been with August Capital in San Francisco and has worked with companies such as Technorati, StumbleUpon, Six Apart, and PayCycle. His educational background includes a degree in Computer Music from Stanford University, an M.Phil in Criminology from Cambridge University and a degree from Harvard Law. He is currently a lecturer at Stanford’s Graduate School of Business and at Harvard Law school. As one of the first venture capitalists to start blogging and podcasting, David is helping entrepreneurs better understand how to go about getting funding and really bringing more transparency to the overall process . One thing he pointed out is that not all businesses are suited for venture capital funding. It really depends on the business but if your business is the type of business that would benefit from VC money, he said that there are some key elements that he likes to see in a when a company is making their pitch for funding:

Credibility. He says that it is critical that the business owners understand their business and their entire industry. Having expertise in whatever you are building makes you a more attractive candidate to VCs.
Passion. This is also paramount. If an entrepreneur is passionate about what he or she is doing, they are more likely to succeed.
Good business model. The business has to be something that people want and that is sustainable.
Transfer the excitement. VCs are realists. They look at everything in very practical terms so the key to a successful pitch is not only convincing them that your business idea is a solid one but also getting them excited about the product or service. Let them try or experience it for themselves and you’ll have a better chance than if you just have a good business model.

For more information about David, follow him on Twitter or check out his blog at VentureBlog.

Our second guest, Jeff Hilimire, is from Atlanta and is a founding partner of Shotput Ventures, a technology startup accelerator fund that focuses on capital-light web services companies and assists in the conception phase. Shotput Ventures is an annual fund that will work with eight companies per year to help get them through the initial phase of development so they can hopefully go on to secure more funding and continue to grow. An entrepreneur himself, Jeff was the co-founder of Spunlogic and is now working with Engauge which acquired Spunlogic in 2008. With Shotput, Jeff is able to serve as a mentor and advisor (along with eight other partners) to these startups who will receive anywhere between $15-$25K in funding to help them get their ideas off the ground. He couldn’t tell us much about the companies but by the end of the summer, we should be hearing about some of them when they will present their ideas to both East and West Coast VCs. If you would like to learn more about Shotput Ventures, check out their website and follow Jeff on Twitter or via his website.

A big thank you to both our guests this week! We all learned a lot.