In this Special Edition of our “Innovation In Health Care” series, AFLAC’s Amy Otto shares what can only be described as a truly unique and innovative approach to bringing Corporate Wellness programs to area businesses.
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Please click on the POD button to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA. Here’s how to listen to the podcast of our show.First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing.
You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.
Today we opened the show with Dr Mark Perloe with Georgia Reproductive Specialists (GRS). Dr Perloe explained that GRS, which is one of the country’s most highly regarded fertility clinics, has an innovative solution for people whose insurance does not cover infertility services. For women in need of in vitro fertilization treatment to help them achieve pregnancy, GRS is offering an IVF value plan at a substantially reduced cost. To learn more please go to Dr Perloe’s website www.ivf.com.
Next we had on Dr Elaina George with Peachtree Ear, Nose & Throat Center. Dr George specializes in minimally invasive ENT surgery for snoring, sleep apnea and sinus disease in both adults and children. Her philosophy is to treat the root cause of the disease to prevent or to eradicate it instead of masking symptoms with medications that generally only manage the symptoms. She has found that an emphasis on wellness and prevention can improve patient care safely and effectively. To learn more about Dr George and her practice please go to her website www.peachtreeentcenter.com
We closed the show with Dr David Rearick (pictured) with Strategic Benefit Solutions. Dr Rearick focuses on providing clients long term health enhancement strategies to control health costs and improve productivity. Using medical/pharmacy claim anailysis and predicitve modeling he identifies medical management services client’s need and monitors the success of all health and wellness vendor activities to show value on these investments. Dr Rearick is also the author of Good Health is Good Business. An Implementation Guide for Corporate Wellness. To learn more about Dr Rearcik and Strategic Benefit Solutions please go to their website http://www.sbs-benefits.com/
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show
GFR had a first happen today! We had our very first Emmy-award winner on our show. David Henderson, a veteran communications strategist, author, online publisher, and Emmy Award winning former on-air CBS Network News correspondent, has extensive credentials in the field of organizational leadership through communications, image and reputation management, and media outreach–including today’s online digital revolution. In his new book, The Media Savvy Leader, David discusses how the landscape has changed and why it’s more important than ever for executives to be able to articulate their company’s vision and get that message out in an authentic way. He also says that they should invest time to develop trusted media contacts so that when they have a good story to tell related to their company, they can reach out to those contacts. As for social media (Twitter, Facebook, etc), David said that executives need to get involved and learn about the new online trends. Because if you aren’t talking about your brand, rest assured other people probably are and they may not be saying what you want them to say.
Next up we were joined in person by LA Campbell, a Public Relations Consultant in Atlanta. For 13 years, Lalohni “LA” Campbell has developed award-winning marketing and PR campaigns for clients ranging from Fortune 500 consumer goods and services, to manufacturing and technology start-ups. Because of what she referred to as the “democratization of storytelling,” companies need to look at PR in an entirely different way. It is no longer effective to simply put out a press release talking about your company. As David said earlier, journalists are busy people and a press release is generally a waste of their time. In fact, many press releases end up in “spam” folders. LA said that while she still uses press releases occasionally, she would rather see companies adopt a more strategic approach to public relations. She said that PR must come from the top and be communicated to the entire organization. And, if a company uses a PR firm, then it is important to involve them in more granular communications rather than having them come in and simply try to manage a message that’s already been delivered. That way, they can be more proactive instead of reactive.
Both LA and David agreed that the biggest PR blunder of the century was the top auto execs flying in on private planes to ask for a bailout from the American taxpayers. That incident really underscored the importance of executives being more aware of how they and their companies are perceived by the public.
Thanks to David and LA for joining us! This was an awesome show so download the podcast and listen when you get a chance. Have a stellar week and we’ll see you next Tuesday!
We caught up with Mike Brown this week — Innovation speaker / author, the creative pragmatist behind the popular BrainZooming blog, and VP Marketing Strategy for YRC Worldwide.
Brown shared his real world innovation experience from the trenches in his role with YRC, insights from his book “Taking The NO Out Of InNOvation”, and gave us a sneak preview of his current collaborative effort with co-author Jan Harness: “Creative Instigation.”
The High Velocity Radio Show is Brought To You By:
CLICK HERE to receive email notifications of the latest High Velocity Radio Show podcasts!
Please click on the POD button to listen to the latest Atlanta Business Radio show podcast broadcasting live each Wednesday at 10am EDT from the Business Radio X studio in Atlanta, GA, USA. Here’s how to listen to the podcast of our show.First click on the title of the show you are interested in. Then there should be a player in the upper right hand corner of the screen. Now just press play and the show you chose should start playing.
You can also download the show to listen on your mp3 player. We are now available on iTunes, click this link and you can find all our past shows. Press SUBSCRIBE and you will automatically get the latest show when you sync your iPod to your computer.
Today Chi Chi Okezie of SIMPLEnetworking, LLC, served as the guest host for this week’s Atlanta Business Radio Show. She interviewed Sarah Hathorn (pictured) and Nancy Dozier in a segment of image and business for the modern woman. Sarah Hathorn is an entrepreneur, certified image consultant and co-author of “Image Power”. Ms. Hathorn shared with listeners on how they can improve their image for business success. She incorporated many of the tips that she teaches individuals and top companies on image branding. To learn more about Sarah Hathorn and her tips for image visit her website www.illustraimageconsulting.com
The show went into full gear with Nancy Dozier, counter manager and senior make up artist for Estee Lauder at Belk in Fayetteville, GA. Ms. Dozier shared the best skin care and make up tips for professional women. She also gave her top picks for Spring looks and offered great incentives to the audience. For more details please visit: www.esteelauder.com or call Belk, Fayetteville at 770.460.8550.
Chi Chi Okezie wrapped up the show with tips and suggestions for how women can use their image to build confidence, credibility and trust. She also mentioned a few networking tips for the modern woman. To learn more about polishing your look visit: www.snseminars.com
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show
One of our favorite Atlanta-area entrepreneurs stopped by Gravity Free Radio today. Kimberly Turner, one third of the Regator Trio which includes her husband Scott and brother Chris, talked about how Regator started and how they’ve managed to build a successful following in a relatively short time (since August 2008).
Regator began as a real estate blog aggregator. That’s where the name “Regator” comes from. So the original intent was to be a place where people could come to find some of the best blogs in that industry. What they quickly realized was that there was still a need for a one-stop shop for good blogs. As Kimberly pointed out, there are over 100 million blogs out there and most aren’t that great. Her job is to find the good ones and share them with everyone via Regator’s website.
The big news is that Mashable is hosting their first ever Atlanta event on May 14 and Regator is co-hosting with them. Kimberly was even kind enough to give out two free tickets live while we were on the air. Congrats to @spence_civille who won by being the first person to Tweet the correct answer to Erik during the show.
Our second guest, Holly G. Green, was kind enough to get up early and join us via phone from San Diego, CA. Holly G. Green is the CEO of The Human Factor, Inc., an organizational & management consulting firm. Her highly anticipated book, More Than A Minute: How to Be an Effective Leader and Manager in Today’s Changing World, gives readers valuable tools and practical guidance to develop and grow as effective managers and leaders.
Holly discussed the importance of communication, listening to your employees as well as noting milestones and achievements often. And, even in a world where social media seems to be the buzz word lately, she said nothing is a replacement for good, old-fashioned face-to-face communication.
Thanks to both our guests for yet another great show! Have a stellar week and we’ll see you next Tuesday!
Want to go to the Mashable Mixer in Atlanta on 5/14? Of course you do, everyone who has an appreciation of Atlanta’s social media scene does and tickets are scarce. But don’t despair… Kimberly Turner of Regator (Mashable’s co-sponsor for the event) is bringing two tickets to GFR this morning and we’re giving them away! Here’s how it will work…
Good luck everyone!
John Campo explains Historical Tax Credits (HTC’s). Campo Architects specializes in helping clients secure HTC’s –substantially increasing builder equity (by as much as 50%) and getting projects financed that might not otherwise ever happen. This is an integral part of their service, and a truly innovative solution to a very challenging problem — especially in today’s economy.
GA Dept. Of Transportation’s Monica Luck shares details about their “511” service, the H.E.R.O program, and the increasingly popular Navigator website. We also asked her about the “HOV to HOT” Lane initiative currently being explored.
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This morning we were joined by Stone Payton from The Desai Group. Stone has a great deal of expertise is in Change Leadership and Innovation. He talked about the importance of managing innovation in organizations through good strategic leadership. Follow Stone on Twitter to learn more about innovation. Also, The Desai Group will be hosting an Innovation Execution Workshop this month on April 23rd. For more information, click here.
Scott Allen says “Social Media” is his middle name and unlike a lot of people who claim to be social media experts, Scott wrote one of the first books on the subject entitled The Virtual Handshake. Scott is also an entrepreneur and writes for About.com on the subject of entrepreneurs. Follow Scott on Twitter or visit his website.
Thanks to Stone and Scott for another great show! Have a stellar week everyone!
