FOCO Talks Leadership 2024

January 9, 2024 by Amanda Pearch

FOCO Talks Leadership 2024

Steve Cooper, 2024 Board Chair, Jan Rooney, Chair Elect & James McCoy, Forsyth County Chamber President & CEO

Since the inception of the Forsyth County Chamber of Commerce in 1954, the purpose has remained the same; increase prosperity and promote and better community life for all. Our organization continues to be the leader in economic development, advocacy on issues of interest to business and engaging business leaders to ensure the long term economic health of our community.
Forsyth County is located just northeast of Atlanta, Georgia. The County was partitioned in 1832 from a section of Cherokee County territory along with nine other counties in the area. Forsyth County was named for John Forsyth, Governor of Georgia from 1827 – 1829.
Cumming and Forsyth County, Georgia are consistently ranked among the most desirable communities in the nation. World class schools, nationally recognized parks, over 200 miles of lake shore line, the lowest property taxes in the region and a vibrant business community are the primary factors that earn the community accolades year after year.
The Chamber exists to be the voice of business, fostering a strong economic
environment and a superior quality of life in Forsyth County. Over the past sixty years, they have become experts in economic opportunity and growth. Visit www.focochamber.org to learn more.

SUBSCRIBE to “FOCO Talks” wherever you enjoy your #podcasts

SERIES PRESENTED BY:

“FOCO Talks” is presented by the Forsyth County Chamber of Commerce

Broadcasted LIVE from the Forsyth Business RadioX Studio in Cumming, Georgia

Produced by Amanda Pearch Marmolejo

Peachtree Corners Business Association Year End Celebration

December 18, 2023 by Amanda Pearch

The Peachtree corners End of Year Celebration was a success. Hitting an exciting milestone in 2023. Collectively, they donated $151,100 to local non-profits and awarded 17 scholarships over 11 years in business! These donations are funded through their annual charity event and from a portion of membership dues and sponsorships.

Peachtree Corners Business Association (PCBA) is a business membership organization that focuses on innovative approaches, programs, shared resources, community outreach, and opportunities for our member businesses and professionals to connect, develop, grow, and prosper. The PCBA is made up of businesses of all sizes and types who want to expand their reach and grow their business within Peachtree Corners and the greater metro-Atlanta area.

If you are interested in learning more about the PCBA initiatives, membership and events visit Home – Peachtree Corners Business Association, GA (peachtreecornersba.com)

**Special THANKS to the three Patron Sponsor companies of the End of Year Celebration**

Broadcasted on site at the Peachtree Coroners Business Association End of Year Event

Produced by Dan Braverman

Production of Forsyth Business RadioX

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Interested in learning more about podcasting or on- site interviews for an upcoming event, contact Business RadioX Studio Partner, Amanda Pearch Marmolejo, at amanda@businessradiox.com.

How to Find and Target Your Ideal Customers – Brews with Bros Podcast

November 4, 2023 by Amanda Pearch

Brews with Bros was established to connect like-minded business professionals in a casual yet intentional way. The group meets at a different brewery, monthly, in the Forsyth and North Fulton (GA) areas. Grab a brew with the bros and expand your network. Ladies are welcome too!

How to Find and Target Your Ideal Customers

With the constant changes in digital marketing, it can be challenging for businesses to cut through the noise and connect with their ideal customers. That’s why I had the opportunity to speak with Chris Thomas, founder and CEO of Yonder Agency, to get his strategic insights on marketing in today’s landscape.

Right off the bat, Chris emphasized the importance of truly understanding your target audience. As he put it, most businesses know their “Yeti” (their ideal customer) is out there, but struggle with how to find and attract them.

A key strategy Chris recommends is leveraging data to build detailed customer profiles. As he explained, when someone visits your website or clicks your ads, you can collect data to identify who they are and what interests them through pixels and tracking codes. Your marketing then becomes about tailored messaging to each segmented audience rather than blanketing everyone with generic ads.

Chris gave the example of how Nike relentlessly markets to customers known for buying their products. When you’ve purchased Air Jordans in the past, they’ll flood your feed with ads for new releases because the data shows you’re a prime target. But it goes deeper than demographics – they understand your interests and behaviors.

But beyond just collecting data, you need to do something meaningful with it. This is where retargeting comes in – sequencing personalized ads and touchpoints to guide potential customers down the sales funnel. Something as simple as a customized postcard can capture attention in a sea of digital overload.

Chris explained that while branding campaigns on platforms like Facebook are great for awareness, you need a strategy to drive conversions. Combining brand and conversion ads allows you to attract interest and direct it towards a specific goal.

What struck me most from the discussion was the need for patience and persistence when launching campaigns. Chris advised resisting the urge to constantly shift strategies and give messaging time to optimize. He shared a story of a client ready to pull the plug after two months of limited results, but conversions poured in during month three as the targeting and creative aligned.

While the fast pace of technology provides challenges, solutions like Google’s Performance Max ads and AI tools like ChatGPT make it easier than ever to get results from your marketing. Chris believes we’re only scratching the surface of what’s possible.

For service businesses targeting local audiences, Chris recommended focusing on Google Business Profile and search engine optimization. By becoming a verified business and publishing optimized content, you can stand out from the competition vying for those critical keywords.

The key takeaway for me was the need to deeply understand your audience and meet them where they are. While the tactics will continue evolving, meaningful connections with your “Yeti” will drive business success now and in the future. But it requires data-driven strategy and relentless testing to find what resonates.

Chris emphasized that marketing today is incredibly complex, but resources exist to help navigate the landscape. By tapping into the knowledge of experts and AI tools, there are no excuses left – only opportunities to grow by leveraging data to engage your ideal customers.

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Co-Hosts This podcast is brought to you by Dmitriy Teplinskiy with AlphaCIS – Managed IT Services and Cybersecurity and Ty Keller with Country Wide Mortgage

Engage & Share: Enjoyed the episode? Please drop a like, leave a comment with your thoughts, and share the wisdom with your network!

Brews with Bros is a Production of Forsyth Business RadioX

Lisa Bennett, Abby Otwell & Leigh McIntosh of Creative Enterprises

November 3, 2023 by Amanda Pearch

Creative Enterprises

Leigh McIntosh (CEO), Lisa Bennett (Regional Manager), and Abby Otwell (Regional Coordinator)

Creative Enterprises is a training & employment community rehabilitation program for people with disabilities and a non-profit 501(c)(3) Community Rehabilitation Program.

The first campus of Creative Enterprises, located in Gwinnett County, was formed in 1976 with steadfast Values that are concreted in their Forsyth County Campus with the same Mission and Vision.

Help strengthen their Mission and be a part of this movement by making contributions of goods & supplies, or financial donations toward their new facility; Click Here

Broadcasted LIVE from the Forsyth Business RadioX Studio inside of the beautiful Forsyth County Chamber of Commerce in Cumming, Georgia

Produced by Amanda Pearch Marmolejo

FOCO Talks Transportation

October 22, 2023 by Amanda Pearch

FOCO Talks TransportationJason Bodwell, Sen. Greg Dolezal, Rep. Rick Jasperse, James McCoy

The annual Transportation Summit presented by Martin Marietta and in partnership with Forsyth County Government and the Lanier Forsyth Rotary Club. This event is an engaging opportunity to discuss the future of transportation in our county. Hear from local leaders on the challenges and opportunities our community faces as well as the latest updates in transportation infrastructure and how these will impact Forsyth County.

Speakers Include:

This summit will also offer a unique opportunity for networking and collaboration with fellow attendees, including government officials, industry leaders, and community stakeholders. We believe that by gathering, we can collectively work toward creating solutions for the future of our county.

To RSVP for the event, please click here or visit FoCoTransportationSummit.Com.

SUBSCRIBE to “FOCO Talks” wherever you enjoy your #podcasts

SERIES PRESENTED BY:

“FOCO Talks” is presented by the Forsyth County Chamber of Commerce

Broadcasted LIVE from the Forsyth Business RadioX Studio in Cumming, Georgia

Produced by Amanda Pearch Marmolejo

American Cancer Society’s Men Wear Pink of Atlanta Campaign 2023 #PINKOUT

October 20, 2023 by Amanda Pearch

This special episode of “Forsyth Business Radio” highlights the Men Wear Pink of Atlanta campaign raising awareness and funds to support the American Cancer Society’s mission to save lives. #PINKOUT

Distinguished Guests

Bruce Nelson, Hytech (Co-Chair), Bill Floor, RICOH (Co-Chair)

Rob Spooner, RICOH (Honoree)

Miguel Ortiz, RICOH (Honoree)

Click Here to Donate

Breast cancer affects everyone- women and men. But in Atlanta, there are a certain group of men (with a very particular set of skills) leading the charge in the fight! Through Real Men Wear Pink, these distinguished community leaders are determined to raise awareness and critical funds in support of the American Cancer Society’s mission to save more lives than ever before from breast cancer.

Now more than ever, your support is needed. Cancer patients are among those at high risk of serious illness from an infection because their immune systems are often weakened by cancer and its treatments. In this new era, they are facing unique challenges every day, but their resolve to fight back against breast cancer is still unmatched!

The Power of Pink: Every dollar raised helps the American Cancer Society save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support. Thanks to the passion of the Real Men Wear Pink honorees, they’re able to make a tremendous impact on the mission to end breast cancer.

Click Here to Donate to the Honorees

Broadcasted LIVE from the Forsyth Business RadioX Studio inside of the beautiful Forsyth County Chamber of Commerce in Cumming, Georgia

Produced by Amanda Pearch Marmolejo

HR Motorsports on Chasing Excellence

October 11, 2023 by Amanda Pearch

HR Motorsports

David Rivera & Chad Hallmark

HR Motorsports

David Rivera & Chad Hallmark of HR Motorsports join the show to share the exciting news about their new Atlanta based Racing Team. Car racing is a global phenomenon, with races being held worldwide at a series of historic racetracks. Follow the team on Instagram at HRMotorsports46 to stay connected and learn more.

Fire Maker Brewing Co. is a sponsor of HR Motorsports

Host Cathy Hogan

Cathy is an expert in design and marketing. She has won numerous awards as a gift designer, writer, instructor and trainer in the gift industry. Her award-winning design team specializes in unique creations. Her experience allows her to highlight a multitude of interesting professionals and share their stories of success with YOU!

Do you have a story that is worth sharing? Email us at chasingexcellencepodcast@gmail.com– we would love to hear from you.

SERIES PROUDLY PRESENTED BY:

Cachet Corporate Gift Services

Produced by Amanda Pearch Marmolejo

Bald Ridge Lodge, Family Promise Forsyth & Cumming Greek Festival 2023

September 30, 2023 by Amanda Pearch

Kosta Buzzuto (Chairperson for Cumming Greek Festival), Angela Dikes (Executive Director of Bald Ridge Lodge) & Jan Rooney (Family Promise Forsyth Board President)

Bald Ridge Lodge is a non-profit in Cumming, GA providing a 12-bed Group Home and Community Based Services. The Group Home serves young men (age 12 to 21) who have been removed from their homes due to abuse and neglect, while the Community Based Services serve youth and families in the community in need of support. The services offered through Community Based services include Case Management Services, Nurtured Heart Approach (TM) training for caregivers, and an Independent Living Program in development. Their mission is to provide safe and stable support to young men in the Group Home, Independent Living Program, and Community Based Services, in a manner that nurtures the youth, strengthens healthy relationships, and aids young men in their transition to adulthood. This is accomplished through partnerships with caregivers and a community seeking to care for its own. Come out to Solid Rock Brewing on October 8th, 2023 to support Bald Ridge Lodge! To learn more visit www.baldridgelodge.org

Family Promise of Forsyth County, Inc. serves families who are experiencing homelessness. In cooperation with community churches and volunteers, they provide a safe place to stay and meals along with programs and supports to help the families gain or regain sustainable independence.

They strive for their families to attain sustainable independence. Therefore, each family works on personalized, weekly goals to provide them the knowledge and skills needed to be successful. Each family is also provided a mentor who will continue to work with the family beyond graduation to be a support and a link to additional services they may need.

To learn more about Family Promise Forsyth AND participate in the upcoming Luminary Garden Event at Vickery Village on October 15th, 2023, visit www.fpforsyth.org

The 2022 Cumming Greek Festival- Bringing more than just GREEK Culture to you! The Cumming Greek Festival is Forsyth County’s largest ethnic event, and they are excited to celebrate with you once again on October 14, 15, and 16, 2022. Stop by for a unique opportunity to experience the rich Greek culture. There will be authentic Greek cuisine as well as continuous live entertainment, including traditional bouzouki and other live music, and energetic performances from our very own Greek dance troupe!

If you’re just passing through and can’t stay to eat, drink, and shop, they offer our fabulous drive-thru service. Whether you check out our menu early or make your decisions on-site, you’ll order when you arrive, and they bring your delicious Greek food and drinks directly to your car! Come out to the Greek Festival October 20th-22nd, 2023! www.cumminggreekfestival.com

Festival and Parking Location:
Saints Raphael, Nicholas & Irene Greek Orthodox Church
3074 Bethelview Road
Cumming, GA 30042

**This special episode of “Giving Back to Forsyth” is brought to you by our partners at**

Broadcasted LIVE from the Forsyth Business RadioX Studio inside of the beautiful Forsyth County Chamber of Commerce in Cumming, Georgia

Produced by Amanda Pearch Marmolejo

How to Create Craveable Content to Market Your Brand– Brews With Bros Podcast

September 29, 2023 by Amanda Pearch

Creating Craveable Content to Market Your Brand

In today’s episode, we are thrilled to have Amanda Pearch Marmolejo, the Owner & President of Forsyth Business Radio X, share her wealth of knowledge on creating standout content and establishing your brand as a market expert through online content creation!

About Amanda Pearch Marmolejo: Amanda specializes in professionally producing, distributing and marketing podcasts, that not only make your brand stand out but also connect you with potential new clients. With years of experience in communications, she reveals what makes content craveable and how to leverage this medium for success!

In this Episode, You’ll Learn: The secrets behind creating content that stands out, how to establish yourself as a market expert through online radio, the essential strategies for connecting with potential new clients, along with insights and anecdotes from Amanda’s extensive experience in content creation.

Stay Connected & Updated: Don’t forget to Like and Subscribe for more insightful future episodes!

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We hope this episode with Amanda Pearch Marmolejo offers you valuable insights and strategies for content creation and online radio branding. Thank you for tuning in, and we look forward to seeing you in the next episode!

Co-Hosts: This podcast is brought to you by Dmitriy Teplinskiy with AlphaCIS and Ty Keller with Country Wide Mortgage.