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BRX Pro Tip: Solving the Big 3

November 21, 2025 by angishields

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BRX Pro Tip: Solving the Big 3
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BRX Pro Tip: Solving the Big 3

Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s chat a little bit about, well, at least these are kind of the three biggest challenges that seem to cross my mind every day in business: more revenue, more growth, more time. What do you have for us on that, man?

Lee Kantor: Yeah. I think that after talking to thousands of business people over the years, I think we’ve kind of landed on that these are three of the biggest challenges most business people are facing. They’d like more revenue, they would like to grow, and they would like more time.

Lee Kantor: Number one, if you need revenue, here’s something to think about. Double down on what’s working for you. Instead of trying to come up with something brand new, just find something that’s already working and then just do more of that for a while and see if that generates more revenue.

Lee Kantor: I mean, you already have some things that are working in your business, so instead of chasing some shiny object, just double down on what’s already working, you know. So, just review your most profitable products or services and just kind of feature them front and center for a while. You know, the 80/20 rule usually applies; 20% of your offers are driving 80% of your revenue. Find out what those are and just do more of that. I mean, that’s kind of a quick fix for more revenue for most people.

Lee Kantor: Now, regarding growth that you’d like to grow, in order to grow, you have to clean up your operations. You’ve got to automate the things that can be automated, the things that are repetitive. You’ve got to lean into some of these AI tools that can handle some of these things that are just kind of tasks that can be automated. So, lean into simple tools that handle billing, scheduling, reporting.

Lee Kantor: I remember years ago when we pivoted to having kind of a – it wasn’t called AI at the time, but a form for scheduling. And we were just handing out scheduling links as opposed to having a human being call everybody and go back and forth and try to schedule things. I mean, that saved tons of time. And there’s more and more of those kinds of tasks that can be done by AI or forms, and just start identifying them and leaning into them more to see if that is going to accelerate your growth. You know you want your team focusing on serving customers and not kind of filling out spreadsheets. So, you know, that’s a great way to, you know, tighten up your operations.

Lee Kantor: And then last is more time. And in order to generate more time for yourself, you have to be able to delegate and you have to be able to delegate better. So, define ownership. You don’t want to delegate a task necessarily. You want to delegate an outcome. You want to make it clear what success looks like and just let your team own the result.

Lee Kantor: Let them kind of micromanage it. Don’t be the micromanager. Just let them know what you want and then hold them accountable to what you want. And if they agree that they can pull it off, then give them some time, and let’s see if they can pull it off. And if they can’t, you might need different team members.

Lee Kantor: But if you attack each of the things that you delegated individually and you attack each of these kinds of three areas individually, your business is going to grow.

BRX Pro Tip: Success is Not Built in a Day

November 20, 2025 by angishields

BRX Pro Tip: Trusted Advisor vs Friend

November 19, 2025 by angishields

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Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, this pro tip is specifically designed to address challenges that I have in our profession, but I want to talk a little bit about striking that balance between being a really true, trusted advisor versus being a friend. You know, I’m a friendly guy, and I think maybe I fall into that trap from time to time.

Lee Kantor: Yeah, I think it’s really important for folks in business relationships if the objective ultimately is to, you know, do business with each other rather than, oh, this is a guy that I’m going to go fishing with, is to really kind of have hard lines of where the relationship from being a trusted advisor begins and where the friend ends.

Lee Kantor: So, when you’re having these kinds of peer-to-peer business relationships and you want to be seen as a trusted advisor, you can be friendly, but you have to be seen as some sort of an authority and expert, somebody who’s going to tell the truth, who’s going to give tough love. You have to have kind of a hard line of, this is what I do, and this is my recommendation.

Lee Kantor: And here are some ways that you can, you know, behave like a trusted advisor. Number one, you have to bring insight to the table. You have to share lessons learned. You have to share kind of market Intel that you’ve acquired from doing the work you do, and use that information to help that person make a better decision. So, insight is super important. You have to be seen as a trusted advisor.

Lee Kantor: Another thing is you have to challenge their assumptions. A lot of times, the client makes assumptions about certain things. And if you have the knowledge and especially the experience in an area, you can’t be afraid to challenge some of these assumptions. You know, obviously do it respectfully, but you have to kind of clap back a little bit and then challenge them. You can’t just go along if you think that they’re wrong or that’s old information. You have to be able to ask strategic questions, reframe how they’re viewing a problem or an opportunity, and kind of go layers deep. You can’t just, you know, nod your head and go along with something that you were not buying.

Lee Kantor: Another thing is you have to have the ability to kind of co-create next steps. You can’t just, again, nod with them. “Yeah, that sounds good.” You don’t want to be that guy. You want to be the person that is helping them get the outcome they desire. You can’t just go along with their plan if you don’t think that it’s going to help them get to where they want to go. You have to be able to kind of co-create or collaborate on some sort of improvements and commit to some outcome that is measurable, that you can say, yeah, that’s why we did this. This is what we’re trying to do.

Lee Kantor: And then lastly, you want to be able to follow through with purpose. You’ve got to be able to kind of, at each step, summarize the conversation, explain the value that’s being added or taken away, and then do what it takes to strengthen their business. That’s what you’re trying to do, is you’re trying to help them get the outcome they desire. But you’ve got to be the kind of the tough love person that’s telling the truth, that’s helping them get to where they want to go.

Lee Kantor: And again, sometimes that’s with what you’re selling and sometimes it’s not. But having these kinds of deeper, layered conversations will help you kind of keep this relationship peer to peer. But you are kind of positioning yourself as being deeply valuable, and it’s built on respect, relevance, and results.

BRX Pro Tip: Turning Content into Clients

November 18, 2025 by angishields

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Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today’s topic, turning content into clients.

Lee Kantor: Yeah, this is something that everybody, you know, hears about and talks about, and there’s so much content out there, and we’re just kind of buried in content. But the reason why so much of it’s out there is because you have to be doing some of this to keep your brand ubiquitous in the minds of your potential clients, because ultimately, you want to create a business where you’re attracting people towards you instead of chasing them individually. So, you want to be attracting, not chasing.

Lee Kantor: So, in order to do that, you’ve got to create content that speaks directly to your ideal client. They have to believe that you understand their challenges, their goals, and understand what’s stopping them from hiring you. So, you have to address these things head-on in whatever content form you’re using: blogs, videos, social posts, podcasting. Whatever it is you’re doing, you have to be creating some content that’s going to build trust and credibility before they call you.

Lee Kantor: Number two, use storytelling. That kind of demonstrates the impact that you can have on somebody. Showcase client success stories. Use case studies that let prospects kind of envision their own results through the solutions that you provided to other people. People buy outcomes. They are not buying a service or a product. They want the result. They do not care, really, how it gets there.

Lee Kantor: And number three, you want to have in each piece of content some clear call to action that encourages engagement. You have to invite a conversation that has to be a dialogue. It can’t be a monologue all the time. So, you know, have things that are some call to action, whether it’s a free consultation, a webinar, some resource they can download, because you want to slowly move that prospect towards some sort of a discovery call. Attract clients by becoming their go-to resource, so they come seeking you rather than you chasing them.

BRX Pro Tip: You Don’t Have to be a Lone Wolf

November 17, 2025 by angishields

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BRX Pro Tip: You Don’t Have to be a Lone Wolf

Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, like so many of these pro tips, here’s something I need to continue to remind myself of and it made such a huge difference at a couple of points in my business career. But you really don’t, and you probably shouldn’t in most cases, be a lone wolf.

Lee Kantor: Yeah. It’s so important to find your people. Finding your people is going to accelerate your growth, your learning, and it’s going to amplify your success, whether it’s a partner, a mentor, a community like Business RadioX, even surrounding yourself with like-minded, complementary collaborators is going to create win win opportunities for yourself.

Lee Kantor: Think about looking for partners who align with your vision and can add unique value. And that might be co-marketing. It might be just sharing knowledge, or it might even become a joint venture, you know, find partners that are doing a similar thing to believe what you believe, that you can figure out ways to work together, lean into and find and identify and engage in industry groups, some mastermind circles, or a platform like Business RadioX where you can learn, you can share, you can find alliance opportunities, open doors in areas that may be tangential to what you’re doing, but it may be it’s going to build a better, broader business for yourself.

Lee Kantor: Find people to collaborate on projects with a podcast or an event that expands your reach and credibility without having the burden of doing everything by yourself. You know, when you build your tribe, you’re going to create momentum a lot faster than any solo effort. This is going to open doors to new ideas, new thinking. It’s going to provide that emotional support during tough times. Finding your people is not just smart. It’s essential for sustainable growth, especially as the world is kind of fragmenting and more and more people are forced to kind of go out on their own. You got to find folks that are aligned with you so you can all work together. Humans are social creatures, you know, don’t try to fight that. Lean into it.

BRX Pro Tip: 3 Common Goals of a B2B Podcast

November 14, 2025 by angishields

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Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, in your experience, what are some common goals or what are some common goals that we should have when it comes to setting up and executing a B2B podcast?

Lee Kantor: Well, I think in a B2B podcast, most people go in thinking of one, two, or all three of these things, but one of them is more important to me than the others. But number one is brand awareness, number two is thought leadership, and number three is lead generation. Those are typically the reason somebody wants to do a B2B podcast. You know, they either want to increase their brand awareness, they want to create some thought leadership content, or they want to generate leads.

Lee Kantor: If you care primarily about brand awareness or getting your thought leadership out there, that strategy is totally different than that of a B2B podcast that’s trying to generate leads or revenue. If you’re aiming at brand awareness, then you have to have a super long time frame and lower expectations about generating much revenue from your efforts, and especially the timing on doing that. Lead generation, on the other hand, can start paying off for you much, much quicker if you’re focused in on that as your objective or your goal.

Lee Kantor: So, if you’re interested in a B2B podcast that generates leads and revenue, then you definitely have to check out Business RadioX. We’ve been fixing broken B2B podcasts for almost two decades now, and our focus is on lead generation, generating an ROI, focusing in on the people that matter most to you, and getting you in front of more of them to build relationships, nurture relationships, and grow.

BRX Pro Tip: How Do You Bring People Into Your Community?

November 13, 2025 by angishields

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BRX Pro Tip: How Do You Bring People Into Your Community?

Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, how do you bring people into your community?

Lee Kantor: Yeah. We’ve talked a lot lately about being a niche, and I think having a community is another way to talk about your niche. So, if you have a community that you’re serving and you have a free way to bring more and more people into that community to raise their hand to say, “Hey, I’m interested in this. I’d like to learn more about that,” how and what do you do to begin a relationship with somebody new?

Lee Kantor: If you’re not thinking about ways to bring new people in to discover and engage with you, it’s going to be difficult to grow your community. So, the ideal way would be if your current clients or current members of the community tell others about you. So, if that’s the case, do you have a mechanism in place for them to do that? If you don’t, start thinking about it.

Lee Kantor: Now, that’s one way to grow and probably the best way is organically grow with your current users. Another way is to start evangelizing and doing some work to get into adjacent communities and to see if you can pull some of those people into your community. So, these are all things that require you to start thinking about creative ways to help get the word out so that you can bring more people into your community.

Lee Kantor: The easiest and the most efficient way and the best way over time, I think, is to start out with your existing clients and your existing members. What can you be doing to help them help you get the word out and bring more people into your community?

Success is Not Built in a Day

November 13, 2025 by angishields

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Empowering Educators: The Curtin Team’s Roswell Home Refresh Initiative

November 12, 2025 by angishields

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Empowering Educators: The Curtin Team’s Roswell Home Refresh Initiative
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In this episode of Cherokee Business Radio, host Joshua Kornitsky welcomes Tom and Joanne Curtin of The Curtin Team to spotlight their heart-driven charitable project, the Roswell Home Refresh. Through their nonprofit Curtin Team Cares, the Curtins mobilize local vendors, volunteers, and community partners to transform the home of a deserving Roswell educator each year. They share the origins of the project, emotional stories from past winners, the incredible support from their vendor network, and why giving back to teachers and local families remains at the core of their mission. This uplifting conversation highlights the power of community, generosity, and purpose-driven business leadership.

Brought to you by Diesel David and Main Street Warriors

CherokeeSponsorImageDieselDavidMSW

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Tom-Joanne-CurtinTom Curtin co-founded the Curtin Team in 2001, helping grow it into a top-producing group with over 2,000 home sales in sales.

A real estate investor and mentor, he’s passionate about financial freedom and work-life balance.

Tom lives in Milton with his wife Joanne and their two children.

Joanne Curtin, founder of the Curtin Team, has led the business to over 2,000 home sales since 2001.

She’s also President of Curtin Team Cares, the nonprofit she co-founded in 2018 to serve the local community.

Joanne lives in Milton with her husband Tom and their two children.

Follow The Curtin Team on LinkedIn and Facebook.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Joshua Kornitsky: Welcome back to Cherokee Business Radio. I’m your host, professional EOS implementer Joshua Kornitsky. And I’ve got really an incredible story to tell. Although I’ve got a little bit of a frog in my throat today. I have Tom and Joanne Curtin back with me from The Curtin Team, and we’re going to get to them in just a minute because their big project is coming up. But first, I want to make sure that we thank the Business RadioX Community Partner Program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business, and supporting our local community. For more information, please go to Mainstreet Street Warriors. And a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors. Diesel, David ink. Please go check them out at diesel. David comm. So as I said, my guest today are Tom and Joanne Curtin. Tom is the CEO of The Curtin Team. Joanne is the founder of The Curtin Team, but also president and co-founder of Curtin Team Cares. It’s a charitable organization behind their Community Impact programs. Under their leadership, the Curtin Team has become one of Metro Atlanta’s most respected real estate teams, known for their focus on education, leadership and community connection. Today, they’re joining us to share more about their Roswell Home Refresh Program, an initiative that brings local educators renewed comfort and appreciation through the hands of on home transformation. Led by local partners, vendors and volunteers. Tom, Joanne, welcome. I’m so happy to have you guys here today.

Joanne Curtin: Thank you Joshua. We are thrilled.

Joshua Kornitsky: It’s it’s, um. It’s always exciting when we get to talk about how we can help others. And with what you’re doing through kirtan team cares and the Roswell home refresh program. Um, will you tell us about it? Because I get very excited and I want to make sure we we explain what it is before we start talking about it.

Joanne Curtin: Yeah. Well, the Roswell Home Refresh is, um, it it is a project you mentioned program, but really it’s a project and it’s a different project every year. Um, it was created through Curtin Team Cares, our 501 three organization that we founded. What year?

Tom Curtin: Uh, 2018.

Joanne Curtin: 2018. And, um, you know, we we were looking for real focus for our nonprofit. And, um, I’m a teacher, um, in, you know, I taught for five years, early childhood ed, before I got into real estate. And my heart really just is with teachers. I mean, that’s just kind of what I love to do is support. I mean, there’s no harder job in the world. Okay. That’s for sure. In fact, it is the, like the birthplace of sales. If you can get kids.

Joshua Kornitsky: You’re you’re.

Joanne Curtin: 100% right. If you can get kids to learn, you’re a salesperson, and it starts in the classroom. So I have a big heart for teachers. I was a teacher, and, um, we decided, you know what? Let’s, you know, our board met and we did a lot of, um, outreach in the community, but we decided, you know what? Let’s focus our efforts on the Roswell Area School District staff and teachers, and let’s, um, take nominations for a teacher or staff member that’s had a hard year. Um, we, uh. So this is this will be our second year of our project, our second.

Tom Curtin: And, um, so we learned a lot last year just starting it for the first time. But what I was going to add is these stories, you know, we take nominations and we have to decide who is going to be the winner. Um, and there’s a lot of tough stories, you know, when you read it, you just you feel for them. And, um, this year’s winner we’re really excited about. But, um, the project varies based on what they need. So, um, you know, Joanna literally go to the house and kind of, hey, what’s your wish list and find out what they want? And then we’re able to leverage our vendor network. You know, of all the folks that we lean into throughout the year through current team, through our real estate business. Right. And, you know, we’ve got great painters and.

Joanne Curtin: And everything is everything is donated. I mean, they’re they’re the labor materials, everything. Um, the project is completely donations. Yeah.

Tom Curtin: So so they donate, you know, we’re very fortunate to be able to lean into them for for donations, for labor and materials and all that. And then this year, for example, our winter is getting a lot of furniture, right? So we’re able to purchase that furniture through the donations that we raise through current team cares. And um, yeah, those kind of efforts.

Joanne Curtin: So yeah, it’s great. I mean, um, it is it is just so exciting to have, you know, the community involved. And it’s our second year. So it is it is slowly catching on. Right. Um, and it’s going to get bigger and bigger. I already feel it because when we go to the schools, you know, now the the receptionist pulls out her phone, she, you know, she sees the flowers, right? And she’s like, oh my gosh, you know, here we go.

Joshua Kornitsky: So as you’ve as you’ve grown now year two with the program and and you’re taking those nominations, which to be clear, the nominations are closed for this year but won’t, you know, won’t be too long before right around.

Joanne Curtin: And we end them August 1st. You know, we let them go all summer long. So we let the principals know in the schools that we’re going to take nominations all summer long. So it’s a real kind of relaxed summer. People just nominate anonymously or or with a name, but they can choose, um, all summer and then August 1st it’s over, and then we meet as a board and we choose the winner and then game on until Thanksgiving.

Joshua Kornitsky: And I think it speaks a lot of the curtain team that you’ve got all of your vendors and suppliers that are helping you, that that that kind of thing doesn’t come without trust and without knowing that you’re a good partner to them, right? For them to be able to volunteer and to donate their time. So throughout the years, is this now something you’re talking up with your vendors and your suppliers so that they’re aware of it?

Joanne Curtin: I mean.

Tom Curtin: Yeah, I mean, it’s it’s um, I mean, they they know we’re going to ask now, but, um.

Joanne Curtin: Yeah, but I mean, you would think, oh, you know, we can ask a lot there. They don’t want to not do it.

Joshua Kornitsky: Like, that’s.

Joanne Curtin: Awesome. I mean, so it’s like, wow, my painters like, if I can call it he calls it a blessing. If I can do the blessing this year. And I’m like, of course you can.

Joshua Kornitsky: How do you say no to that?

Joanne Curtin: I know, so they it’s like, I don’t know, we don’t have to shop vendors. Nobody is saying no. And I can’t do it this year or or really anything.

Tom Curtin: So and it you know, we don’t know until we know what the project’s going to be. Um, but for the most part.

Joanne Curtin: I mean, last year.

Tom Curtin: Paintings usually always involved.

Joshua Kornitsky: Painting and probably.

Tom Curtin: Walls.

Joanne Curtin: Yeah, right. Last year we had some, um, we had, uh, concrete work, and it was freezing. And these guys, I mean, I got a video of the dust flying. They’re all just decked out in their, you know, winter coats. And it was grueling work, and we just were. We couldn’t believe it. So.

Joshua Kornitsky: Yeah, speaking only as a homeowner, I didn’t realize that concrete was an art until I needed some. And it turns out it is quite an art.

Joanne Curtin: It was crazy. Yeah, yeah. And they did it with a smile, of all things.

Joshua Kornitsky: When? When you’re doing things like this that are that are giving of yourself to help others. So let’s talk about last year’s situation or last year’s winner. Pardon me. Um, tell us a little bit about how did that land, how did it go over. Because this is the first person.

Joanne Curtin: So yeah.

Tom Curtin: Well I think kind of backing up, I what Joanne mentioned with it growing, I do think that because it was the first year I think people were like, is this real? What is this. Right. Where’s the catch? So I we didn’t have as many, um, nominations because I think people just thought, I don’t, you know, I don’t want to give these people my name. Right.

Joshua Kornitsky: This is just another way to get my name.

Tom Curtin: Yeah. So I think we had to, you know, some people knew us because we do other things through the school, but, um, you know, in a broad sense, they didn’t. So I think we had to build some trust. Um, but last year’s was, um, a pretty big variety. I mean, there’s painting, landscaping.

Joanne Curtin: And again, every winter. So last year’s winter. Um, something that was important to her was her home office. She’d had, um, some challenges, um, in her family. And, um, and she really wanted to commemorate, um, a past child. And it was just really a deep story. And we just were delicate about it. And, um, and then when you walk into the home, you know, you ask them what, you know, wave a magic wand. What’s something that would really mean something? And to her, it was kind of to have a respite of, of that room where she could just go and, and it could just be a room for her. So we created that. We transformed a bedroom into a home office with memories, um, all around the photos, all around the room. And it was it was delicate because there’s siblings involved and, um, you know, a lot of people came out in the community that knew her and wanted to help, and it was just so touching. Really, really was.

Joshua Kornitsky: So I think people love to help and people love to help others who, whether it’s through loss or other means, and we want to respect their privacy. But in order to help fill the the hole in ourselves, we help but to also help others who have endured things. It’s healing for everybody.

Joanne Curtin: Right. And we had, you know, we had nominations that we couldn’t choose. We had a winner, right? That we all chose. Um, but then we had a couple of, um, runners up that we couldn’t choose. So, um, you know, we we do something for them as well. I’ll just leave it at that. We definitely bless them in another way. And that feels good too.

Joshua Kornitsky: Well, and I know this, and I’m not, um, shy about saying it. Pardon me again with my squeaky voice. Uh, as a the reason I got to know you both is, is that I’m a two time customer. But I say this from a from a human interest perspective. Um, you do a lot in the community, and I know that because I receive regular communication as a former customer that this is going on. I got a thing that there is some PiS coming around.

Tom Curtin: Yeah.

Joshua Kornitsky: Um, but you guys do movie nights. You do all sorts of things.

Joanne Curtin: We we did wino bingo. Joshua, where were you? Probably here.

Joshua Kornitsky: Um, but you guys have created your own community, and I think that that speaks volumes about the integrity of your business, because people that I know that I’ve recommended, that I’ve suggested the curtain team. It’s integrity. First it’s community spirit. Now it’s charitable giving. Not that it wasn’t before because Curtain Team Cares already existed. Correct. So it wasn’t that you weren’t doing other charitable things. This one’s just a little bit more public.

Joanne Curtin: It is. And it was just such a perfect project for our team because, I mean, you know, any Tuesday we can refresh a home. We do that for a living, right? And to do this, I mean, it’s such a large project for the winter. And to us, it’s it’s just something we take for granted. So we’re like, wow, you know, this is just perfect for us to get behind. And we should just, you know, um, just keep putting gas on it every year, see what we can do.

Joshua Kornitsky: And we want to make sure that we draw the attention to it. We’ll get we’ll get you on earlier before the nomination process next time, so that we can make sure to get the word out about that. Um, you know, we are all somewhat, uh, I don’t want to say numb, but we’re biased because we see renovation programs on television that let’s just go ahead and say are not realistic.

Joanne Curtin: It’s almost impossible to create what they’re what they’re.

Joshua Kornitsky: I have in my personal life, known people that have been, uh, not on shows but have been in the running to be on shows. And let’s just say there’s a lot of smoke and mirrors and leave it at that. Um, we won’t speak ill of them, but how long does it take once you have your winner and things get moving?

Joanne Curtin: That’s a great question.

Tom Curtin: Yeah. So we we do have to spread some of it out. So, you know, I guess originally we kind of thought could we do it all in one day? And the answer was no. Um, it does depend on the house. Yeah.

Joshua Kornitsky: So like the.

Tom Curtin: Pro in this case, the paint’s already been done. You know, we bring the painter in ahead of time, so we. Yeah, we.

Joanne Curtin: We reach out to the vendors that we know we need these things fixed. We get them to, you know, let us know that that’s a possibility. Absolutely. But then I think what’s so great is the vendors can say, you know what? When it’s an ice storm or when it’s rained out, we can come over there with our guys, like, can, can we do that on, you know, this weekend or on a Friday. And so it’s really just whenever it’s good for them and we clear it with the homeowner and um, it just and and they’re so thankful they’re like absolutely. They can come over here. And so we’re we’re actually working on it for a good month prior to the day. But then the day happens and we get we get full like, you know, permission to bring our team and our board in.

Tom Curtin: Um, and the volunteers.

Joanne Curtin: And volunteers, of course, um, to come in and just put stuff together and do the install is what we say, you know, with all the fun stuff that we’ve.

Joshua Kornitsky: Well, so, so let’s talk about volunteers because there is still time for volunteers.

Joanne Curtin: There is totally time. We have blinds and we.

Tom Curtin: Have a.

Joanne Curtin: Lot of nature. We have it’s from.

Tom Curtin: Ikea, which is making me.

Joshua Kornitsky: Sweat.

Tom Curtin: Look at those boxes.

Joanne Curtin: Let me tell you, some Ikea shelves are about as good as I mean, that is like gold. I love those.

Tom Curtin: Um.

Joanne Curtin: Ikea shelves.

Tom Curtin: So yeah, we have that whole day and we’ll I mean, that’s the fun. I mean, I don’t know that furniture putting together is fun.

Joanne Curtin: The install of the furniture.

Tom Curtin: You know, once you get to see the finished product, like, well.

Joshua Kornitsky: That’s the payoff that they keeps everybody tuned in to those silly shows, right? It’s because everybody wants to see the after.

Tom Curtin: Yeah. That’s right. Yeah.

Joshua Kornitsky: So yeah, I love the fact that you guys are realistic about it because it it always struck me as kind of crazy how they could paint the house and put the furniture in on the same day, right? I mean, I guess you could.

Tom Curtin: Yeah.

Joshua Kornitsky: You must not care a lot about the floors, right?

Joanne Curtin: Yeah. No. We’re humans. I mean, we’re we’re getting there. We’re getting there in the morning. We’re going to have lunch there. I mean, it’s a great obviously team building exercise.

Tom Curtin: And we do it the Friday before Thanksgiving on purpose so that the homeowner, the winner can have, you know, everything’s done for the holidays, right. For for Thanksgiving and, um, you know, going into the holidays. So. Yeah. Um, so that’s the day that we’ve chosen.

Joanne Curtin: Yeah. And everyone’s in a giving spirit. It just makes sense, you know, it’s the perfect time to plant flowers. We usually put some flowers up by the front door. Um, there’s holiday decorations involved. We. You know, I don’t want to. Is she going to hear this after the fact? I don’t want to give away the funny thing that we’re doing in there.

Joshua Kornitsky: Then let’s.

Joanne Curtin: Yeah.

Joshua Kornitsky: Leave it secret. You can share it next time. Yeah.

Joanne Curtin: Um, so we have a little surprise.

Joshua Kornitsky: And I know from other conversations that we’ve had that you’ve got a really strong culture inside of the curtain team itself. So are your folks excited to get involved? Oh.

Joanne Curtin: Yeah. I mean, they’re like, who’s the winner? Like, you know, who’s the winner? What can we do? And they’re just, um. Yeah, they block out the day and they they’re just. Yeah. They’re coming. Ready to be filled. Filled. Fill their cup.

Tom Curtin: Yeah, it’s it’s something that we can all kind of get behind. And the way that we part of the way that we fund curtain team cares is every home that we sell, we donate a portion into curtain team care. So just kind of throughout the year.

Joanne Curtin: There’s a kitty. I mean, there’s a kitty we’re drawing from. Yeah.

Joshua Kornitsky: Good to know though, because that’s not something that it even occurred to me how to how that comes about. Because lumber is not free no matter who’s donating.

Joanne Curtin: Right, right. Yeah. And and, you know, um, when we do sell homes, we have letters that go out and reminds them a portion of this went to our home refresh. This is what, um, you know, our nonprofit is supporting and just gives that homeowner a feel good of, like, what we donated on their behalf for that sale. They forget or maybe don’t even know.

Joshua Kornitsky: Well, 100% they forget, because if it’s not in front of us, that’s just human nature. But I think that it’s the fact that it’s a portion of every home you’re dealing with says a lot about the integrity of the organization, and it’s about the consistency of keeping that kitty full, because we all know that it all goes up and down when it comes to availability and vendors and supplies and all of that. Um, so you guys are are really forward thinking that way. Do you and I ask this cautiously, we don’t want to give anything away. Do you have other plans for curtain teams care. Curtain team cares. Pardon me with with other things that you are okay talking about.

Tom Curtin: Yeah. Well, we.

Joanne Curtin: Actually do quite a bit.

Tom Curtin: Yeah. There’s some partners in the community that we partner with and we donate to regularly. Um, Children’s Development Academy is one of them.

Joanne Curtin: Cda.

Tom Curtin: School in Roswell.

Joanne Curtin: And they serve under um, uh. What is their mission? It’s under under low income families. Okay. Yeah, it’s a low income family. Support for early childhood ed. Yeah. And again, that was in line with.

Joshua Kornitsky: Sounds like it’s your passion.

Joanne Curtin: Yeah, it was in line with what we did, and we were just like, wow, this is fabulous. So we it’s all pre-K.

Tom Curtin: We also take kind of one offs. You know, I mean, there’s been just outreach. If something happens to an individual in the community that they need kind of an immediate support, then that’s what we’re there.

Joanne Curtin: Right. And we have a liaison on the board for every, um, elementary school, um, as well as, yeah, into some middle schools, too. Yeah.

Tom Curtin: One of the fun things we’ve been able to do is, um, a couple of the middle, uh, sorry, elementary schools where we are. Um, they don’t have enough funds to do a field trip. Um, like some, you know, some schools. The parents can donate.

Joanne Curtin: The school wide field trips, the school wide can get expensive.

Tom Curtin: Some of the kids, you know, their parents don’t have the money to to give to do the field trip. And we’ve been able to fund that so that all the kids can go and.

Joanne Curtin: And it’s a sleepover at the aquarium. That’s like, I remember when my daughter did a sleepover like it. And it’s all about, you know, your friends and just such a big deal.

Joshua Kornitsky: Well, and and the reason that I.

Joanne Curtin: And that’s a fifth grade trip, by the way.

Joshua Kornitsky: Thank you for clarifying. Uh, the reason that I asked that is I want people to understand that this isn’t just in the real estate universe of giving, right? That this is just community care and community, uh, consciousness. And for that, you guys should really, really be saluted. Why? I so, uh, was so excited to have you back on to talk about this, because these are the kinds of things that people don’t ever see happen, right? And in most, giving is invisible. And it’s no one’s business who does what, where, to whom or how as far as giving goes. But this should. We need more corporate responsibility. We need more corporate giving. Um, because this is direct and directly touches the communities you serve and that we serve. So to me, I love the fact that that it’s starting and ending with education focus, but it’s also giving into the community to help elevate, uh, folks within. So I’m excited to see this year’s winner. When when will that be made public?

Joanne Curtin: Well, actually, we had um, we had oh, it’s going out in the magazine. Well, we’ve shared who the winner is.

Tom Curtin: Yeah. So we’ve we’ve announced the winner already.

Joanne Curtin: Um, her name is Tony Reeves, and she’s from Hembree Springs Elementary School. Okay. And it was so fun to share that with our team because one of our team members was like, oh my gosh, my kids went to Henry Springs. So, you know, there’s such a connection. So, um, it was a it was an anonymous nomination. And Tony is very just grateful. She’s like, I don’t need to hide anything. You just share my story. But, um, she’s a single mom, and, um, she recently purchased a house. And, you know, in our business, I mean, anyone that pulls the trigger to purchase a house in a climate that we’ve been through is just a hero already, right? Um. And we just were really proud of her for doing that. And, um, and she, after she purchased the house, she had some things that just never got done. And that’s what her kind of wish was, was. Oh, my gosh. Like, I just want to get my kids rooms painted. You know, I haven’t done that. And, um, you know, some other things with the kids. We we got to talk to them about some things that they were wanting. So it was just fabulous, but I forgot. What was your question?

Tom Curtin: Initially, the winner was.

Joshua Kornitsky: The winner about who the winner.

Joanne Curtin: Was. Yes. And so, you know, um, we surprised her with, um, a beautiful bouquet of flowers donated. Um, and she came to the front. They called her up. She thought she was in trouble. And that was the best video. Um, and, you know, it’s just it it involves the whole school, and we’re going to involve the whole school again. Um, for her, um, for her install day, they’re going to do a little something for her. So we’re excited, but, um, and then Roswell magazine, uh, Roswell Neighbor magazine does an article about it to let the community know. And Michelle Berry helps us put that put that out. And, yeah, it’s just awesome.

Joshua Kornitsky: Is there a website where people can kind of see some pictures or if they want to learn more?

Joanne Curtin: Um, well, I mean.

Tom Curtin: We.

Joanne Curtin: Put.

Tom Curtin: It on our social media.

Joanne Curtin: Yeah. Best thing is just our Instagram curtain team. Um, and then it’ll link up to Curtain Team care. So really it’s Instagram and Facebook. You know, curtain team care social is really where it’s all at. I mean, that’s that’s instant.

Joshua Kornitsky: Websites are kind of static.

Joanne Curtin: Well, you can go to our website to give money or sign up to volunteer.

Joshua Kornitsky: Please tell us what what that is.

Tom Curtin: Uh, curtain team cares or curtain comm.

Joshua Kornitsky: And it’s important to point out again. And I’m I’m a stickler on this one. It’s a 500 1C3. It’s a legitimate nonprofit. And not to intimate that others are not. But there’s a lot of confusion sometimes this is a charity and you are donating to a charity.

Joanne Curtin: Absolutely.

Joshua Kornitsky: It’s a charity that helps here in our community. And in this particular case, is fulfilling an educators wish list for what they had had wanted to get finished in their home.

Joanne Curtin: Um hum.

Joshua Kornitsky: Yeah. Um, I think it’s fantastic. And, and as we roll forward into the the season of giving. I think it’s important to note that we got to keep the kitty full. So if people want to continue to donate, if people want to give, yes, those those doors are open.

Joanne Curtin: Absolutely, absolutely. They they can give with those, um, with the sites that Tom shared. And when we do these events like, y’know, bingo. And we have, um, we have breakfast with Santa and photos with Santa coming up in December, um, there’s a QR code where they can donate on the spot, because actually we weren’t doing that last year, and the families were so grateful that their kids could come, you know, and tell their, you know, tell Santa what they want. And it’s later in the month to where they they actually have an idea. Sometimes it’s so early, but they’re so grateful and they’re like, oh, how can we, you know, how can we thank you? And we’re like, oh, well, this is how you can thank us. You know, if you’re asking, that’s definitely fantastic.

Joshua Kornitsky: So you better buy a house. I mean.

Joanne Curtin: That too.

Joshua Kornitsky: That was a big.

Tom Curtin: Thing that helps. Yeah.

Joanne Curtin: Yeah, yeah.

Joshua Kornitsky: Well, I, I can’t thank you guys enough for the work that you’re doing in the community. Is there anything else that we need to let anybody know about the program? Excuse me? The project?

Joanne Curtin: Yeah. Um.

Joshua Kornitsky: Gosh, I want to.

Joanne Curtin: I mean, think about, you know, you know, just think about next year, if, you know.

Tom Curtin: We’ll open up nominations, um, probably in the early spring next year.

Joshua Kornitsky: Okay. And we want to make sure that you’re following them on, on Instagram for both kirtan team and kirtan team cares. So that that way you’re able to see what’s going on and, you know, maybe stay abreast of what’s happening in your community in a couple of different directions.

Joanne Curtin: Yeah. And if if someone’s not getting our newsletter, I mean, we, we really I mean, and and follow us on Instagram. I mean, we just did a post about like what’s happening in the Roswell Alpharetta area over the holidays and over the giving times. I mean, how to give must ministries. I mean, there’s all kinds of ways people can give back, not just through kirtan team care. So we’re really rooted in the community.

Joshua Kornitsky: And I know you are. And I’ll tell you in a in an information age where we are all overloaded with entirely too much communication. I do read your emails. That’s how I knew about the pie.

Joanne Curtin: You know, I’m so glad to hear that because.

Tom Curtin: It’s.

Joanne Curtin: Hard. Listen, Joshua, I remember in the I mean, this will be our 25th year coming up. Um, next next year will be our 25th year. Wow. Everything’s going to have to have a 25 in it when we do something. But I remember asking people for their emails when we were first in the business and they were like, well, I’m not going to share my email. You know, nobody wanted to give their email.

Tom Curtin: So I don’t have one.

Joanne Curtin: I don’t have one. Or so now and then I’m wondering, do people really read it? So I’m glad to hear that we have something that you choose to read. Well, because so many people do.

Joshua Kornitsky: It comes down to is the fact that you’re you’re sharing useful information. And when you’re sharing useful information, when you’re showing the good you’re doing right. It’s it’s hard not to pay attention.

Joanne Curtin: Yeah. It’s a good email. Yeah. You want to open it?

Joshua Kornitsky: Yeah. Because we all get plenty of emails that we don’t want to read, right? Um, so that that always makes me happy to see. So I’m glad that you guys are maintaining the communication. Keep it open, keep it flowing. Um, and thank you for what you’re doing for our community, because I think that it deserves the thanks. We really appreciate it.

Joanne Curtin: Thank you.

Joshua Kornitsky: So for anyone who wants to learn more about the Roswell Home refresh or the curtain team cares, the best way to do that is to go to their Instagram or their website. Um, we will have those published when we publish the interview on Spotify and Apple and the other podcast platforms. My guest today has been Tom Curtin, CEO of Curtin Team. Joanne Curtin, the founder of the Curtin team and president and co-founder of Curtin Team Cares, the charitable organization behind the community impact programs that they do. Under their leadership, the Curtin team has become one of Metro Atlanta’s most respected real estate teams, known for their focus on education, leadership and community connection. I can’t thank you guys enough for coming in and giving us some more of your time. I know how short it must be these days.

Tom Curtin: Thank you.

Joanne Curtin: It’s awesome.

Joshua Kornitsky: It’s. It’s always.

Joanne Curtin: A.

Joshua Kornitsky: Pleasure. And I expect to see you in the spring when the nominations open.

Joanne Curtin: Oh, that’ll be great.

Joshua Kornitsky: Absolutely.

Joanne Curtin: Great.

Joshua Kornitsky: And I just want to remind everybody that today’s episode is brought to you, in part by the Community Partner program, the Business RadioX Main Street Warriors defending capitalism, promoting small business and supporting our local community. For more information, please go to Mainstreet Warriors. And a special note of thanks to our title sponsor of the Cherokee chapter of Main Street Warriors. Diesel. David. Ink. Please go check them out at diesel. David. Comm. My name is Joshua Kornitsky. I am a professional implementer of the entrepreneurial operating system and this has been Cherokee Business Radio. Thank you for listening.

 

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