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Ryan Mack with Main Street

October 24, 2025 by angishields

Houston Business Radio
Houston Business Radio
Ryan Mack with Main Street
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IMG0193-RyanMackRyan Mack, widely known as The Financial Evangelist, is a nationally acclaimed financial educator, author, and media contributor dedicated to promoting economic empowerment.

As president of Main Street and a graduate of the University of Michigan Business School, Ryan has spent decades making financial literacy accessible to underserved communities.

From hosting Dollars and Sense on the Dare to Dream Network to partnering with organizations like Walmart and the NAACP, he blends real-world finance with biblical principles to help individuals build lasting wealth and purpose-driven lives.

Website:  http://www.mainstreetempowerment.net

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Known nationally as the Financial Evangelist, Ryan is president of Main Street, an organization dedicated to bringing financial literacy and empowerment to underserved communities. A graduate of the University of Michigan Business School, Ryan began his career as a stock trader before turning his focus to financial education, leading workshops for unions, veterans, churches, students, and even the formerly formerly incarcerated. He’s the author of several books, including provision for abundance, and hosts Dollars and Cents on the Dare to Dream Network. His work has been featured on CNN, CNBC, and other major outlets. And his mission is clear make wealth building tools accessible and sustainable for everyone. Ryan, welcome to the show.

Ryan Mack: Sounds like a good guy. You just introduced their live up to it. Hope I listen.

Trisha Stetzel: I pride myself on having great introductions because we don’t do them for ourselves.

Ryan Mack: I understand.

Trisha Stetzel: Yeah. Okay. Tell us a little bit more about Ryan Mac. Who are you.

Ryan Mack: Man? I’m just a simple guy from Detroit, Michigan. Grew up in Detroit. Um, a family man. I love Jesus. He’s a lord of my life. Uh, and I try to let him dictate where I want to go and. And who I want to help. Uh, I definitely want to have more, uh, I’ve always thought about. Even when I was a young child, my mother would say I would hold a quarter in my hand, and I would hold it for hours and hours and hours. She said, why, what are you holding for four hours? Just my quarters. I would hold on to money. So I’ve always been had the money focus. So when I went to versity of Michigan, I learned about financial education and and the business school got a degree in finance. When I graduated, I took a stock trading job, and then I got an offer for the largest Nasdaq trading firm, not equity markets. I took that, and then from that my aunt called and said, Ryan, what’s a stock? And that just messed me up because like, my own family doesn’t know what I’ve been doing for at that point about six years. So I’m like, so why don’t we just go ahead and and start teaching? So I started to write every week. I would write something once and once a and I would just start to teach. I would go to the different local public housing and go to the church, go sit on panels, whatever I could do to just take what I’m doing at the stock trading firm and give it.

Ryan Mack: And then I see, you know what? I’m going to financial planning and Merrill Lynch told me, I’m going to give you an offer. Great. Awesome. But then I went to sign the paperwork, and they said, Ryan, unless you work with high net worth individuals, everybody else is wasting time. I said wow. Because I was all excited to take your stuff to my church. I’m going to take it to the public housing. I’m going to take it to Ryan. I said, wow, I said no. So I, I decided to decline that offer. Then I didn’t have a job because I’d already quit tonight. So I said, wow, man. Uh, so I started Optimum Capital Management and that started my journey of, uh, but I, I’m awful at sales. I’m the worst salesman ever because I, I was talking myself out of sales all the time. No, you don’t need that insurance. No, you don’t need that. And ironically, the blessing and the curse of the recession 2007. At that point, I had been teaching every week kids, public housing, just teaching, giving away, giving away. I’ve done it so much that I got, uh, black enterprise kind of saw what I was doing, and one of my workshops had a friend of mine. She was a CNN producer. So all that, it was just it was God. It was all God that kind of pulled everything together to say, look, uh, you suck at sales, so let’s put them on television so he can make his own sale.

Ryan Mack: And so. And when the recession hit, I’d already been doing CNN. And at that point, they didn’t have enough talking heads. So CNN picked me up and Fox picked me up, and CNN, CNBC picked me up. And then at that point, I didn’t have to make sales because people were just responding to me. So then I started just taking the newsletters, turning them into books. So that just kind of just say, you know what? Let me just follow this road, let me see where it where it goes. Uh, so I love teaching and I love that light bulb when it goes off of that returning citizen. Or you say, formerly incarcerated. I’m in prisons every month where I go to the prisons and I teach because when they when these guys come out and women come out, I want them to be educated and empowered to be able to be self-sufficient. I’m the guy that has no like politically. I have no home because I’ve always felt that Democrats always wanted to do just have handouts. But then Republicans want to take everything away, and I don’t think either of them is necessarily the answer. So it’s like, I don’t have a home. So let me just do what I need to do and create self-sufficiency. And that’s what financial education is about. So, um, wherever I go, whoever wants to hear it, whether you voted for Trident or Bump or or Trump, Biden or Trump, I want to teach. So that’s my job. And that’s what God put me here for.

Trisha Stetzel: I love that, and I love that you’re such a giver and that giving created this space that you didn’t see coming, that was able to give back to you so that you could continue to spread the word. It’s so important for us to do that. Let’s talk a little bit about Main Street. So this is your business, right? Main Street. So tell me more about the mission behind Main Street.

Ryan Mack: Well, the mission is really it came about because there’s a need and there’s an old school way of teaching financial education, and it’s our way of teaching it. Um, I, I’ve, I have a lot of, uh, corporations that I’ve, I’ve felt that financial literacy is the best marketing strategy. If you can find yourself an effective base of people. Right. So using blended learning ecosystems, the old school way is I’m going to create some financial education content, make a website and pray that people use it. And if dust could accumulate on the website, most of these websites that these organizations that create have a lot of dust on them and no one gets heavy traffic. But then there’s a way to be able to create relationships using blended learning where you can actually like our largest client. Well, today is, uh, VFW, uh, 1.4 million members. And, uh, we also have a base of 450,000 members with 1199 SEIU. Oh, no, no, excuse me, AARP New York at 2.3 million members. We started really working with them. That’s our technically our largest client, but we’re able to hit these large audiences using a strategy that not only does the online curriculum but engages. We let the people lead. We survey them first, write the curriculum based upon the survey, do quarterly workshops based on that curriculum. We do economic hotline so everyone has access to, uh, asking questions.

Ryan Mack: You’re in the bed. I got a question. What happens if I cancel my credit card? You send that question over, you get a response back, and we partner with, like over 20,000 non-profits through, uh, 1199 SEIU, AARP, Springfield Pro. So if somebody asked me a question in Houston or Sergeant, wherever you’re at, I can respond to it and give them an answer. But then also look at the top five organizations in their area that can help them for free. And so, uh, we I’ve got a few folks that helped me manage that piece, that economic. It’s like the 411 for personal finance. And then we create content every week that the goal is to, as people ask questions, we’re creating uniquely tailored on demand content that responds to the populace and where they want to go. So we’re just excited that to have these conversations with these large organizations, um, Lord willing, the creek don’t rise. Walmart might be a partner. Next time we talk, we’ll see. Um, Flynn, Zito Capital Management, they’re coming on board. So a lot of these corporations are starting to realize that I can give you an audience. And we added it up in terms of almost 6 or 7 million people that all trust us. I’ve been teaching since 1998. So they trust me to teach. So let me give you them.

Ryan Mack: You put pay $1 million to put your name on a stadium. Why don’t you pay a small fraction of that and get access to a larger amount of people that actually can give you evaluated education. So that’s what Main Street does. We’re that bridge between corporate and community teaching, financial education and providing it with real resources where it’s like a win win Like Doug McMillan, I pitched him, I said, look, man, you’ll pay less on marketing, but you’ll get access to a larger audience. So you’re worried about market share. I saw your earnings report. Let’s figure out a way to be more effective and efficient at reaching large populace. That’s what Main Street is about. We’re trying to position ourselves as that bridge, and it’s been pretty good so far. It’s been a blessing. I love it. It keeps me busy as all heck. But hey, I love creating these videos, man, and answering people. And when I get like that response, I just had a call this morning. Formerly incarcerated guy. This guy say that this guy, man, I love this guy. My first conversation with a few months with him. But we talked and he was uh, he said, yeah, man, uh, talk for a while. I said, what’s your biggest concern? I gotta get to work. I said, well, why aren’t you working? Well, I can’t work. But the doctor said, I can’t get back to work yet.

Ryan Mack: Well why not? He said, well, you know, I got a 13 shots and, you know, uh, he got shot 13 times. 12 times. And the 113 shot grazed my neck. But I haven’t been able to get back to work just yet. He’s saying it and talking like he’s like a like it was a like a mosquito bite or something. So luckily I’ve dealt with that pop up and I didn’t respond. I said, okay, you know, let’s get. So I just talked to him again this morning and I always tell him, I said, man, your story inspires me. Let’s get to work. Let’s get moving. But those are the type of things when he gets. He was in a coma when his third child was born. He came out to coma and his child was he was born. And he’s happy to see his his baby. So now we’re working together. Those are the type of things I like to see, those connections, that type of because that’s Main Street, man. That’s to the stuff that all these knucklehead politicians forget about. All these folks that are out here worried about these talking points and what no, I’m talking to the real people. And that’s what I stay in that lane. I love it, man. I love that’s what drives me every day.

Trisha Stetzel: Yeah. Well. And making a difference, right? Being able to tell those stories and and relating to other people who may have been through something similar or feel the same way, or were raised the same way, or went through the same type of, uh, growing up, if you will. Right. Uh, I think all of that is so important. So you and I were having a conversation, uh, the last time we connected, specifically about the VFW and, uh, how funding for these larger organizations. It’s not just the VFW. Right. But for some of these larger organizations, the funding is at a higher level. And these local, um, uh, entities, if you will, aren’t able to use the funding in a way that benefits them most. So can we talk a little bit more about that? I know you’re pretty passionate about it.

Ryan Mack: Yeah. I think that there’s a disconnect between local leadership and the organizations and then the boots on the ground, so to speak, where and now, um, not only VFW, I’m talking to many national organizations that are starting to realize that some of their federal funding is getting pulled. And so my whole thing is like, how come we haven’t tried before to look outside the business model of of golf outings and chicken dinners? Like, that’s not a sustainable business model where if you have a large base of people, those base people need empowerment. And there are many private institutions that are willing to spend money to get access to them through their services that they offer. So, uh, like VFW, I think now, um, I think I’m back on the I shouldn’t be talking, but whatever. I’m back on good graces with USAA. Who was was who was a who is a primary partner for VFW. And they didn’t like me at first because here comes this guy just teaching and doing all this education stuff. Like, we can do the same stuff. And VFW is like, no, you can’t do it. How we not what he does. So I’m like, look, we’re not we’re not in competition. Let’s work together, I said, because the funding provide. Let’s not to your point. Let’s not just give it to the national piece.

Ryan Mack: There are many local organizations and local posts in the 5000 posts of the VFW that are struggling. We got some of them that are like over $5 million buildings and doing well and like doing awesome, but that’s a small percentage. There’s the majority are doing just okay, but then there’s a large percentage of too large, my, in my opinion, that are just struggling to keep their doors open. So, uh, I’ll go back and forth to VFW all the time. I think your mission is great, but I think your population’s getting older. You gotta get new, fresh ideas and with new mechanisms of fundraising strategies. So right now what we’re we’re working on, I just put together a proposal last night of how we can use financial literacy through the VFW to raise money for veterans and also involve in peer to peer pedagogy strategies of having the veterans be the mouthpieces for financial literacy See raising funds in their local areas. So like this is led by the local I wrote a book for them. They’re going to publish it the quartermaster’s where um, and I hope that from that book we can ignite further conversation because one of the chapters was how you can raise funds, uh, and using outside if your business model is federal funds, that’s not a long term strategy.

Ryan Mack: That should always be a short term strategy. Get yourself on the foot and create a sustainable revenue model that doesn’t depend upon federal funding, because whether or not that federal funding continues, whether or not you don’t want to make your organization dependent upon that. So and that’s just I’m big on self-sufficiency. So, uh, we’re talking about that. I think many organizations in today’s climate are going to have to really start thinking outside the box. And I say golf outings and chicken dinners, because there’s one particular organization, I’m not going to drag them, but that’s all they do. They plan the year around these big event where they have a speech, they raise money, and then immediately they get busy planning the next chicken dinner. Yep. And they’re huge. And I’m like, yo, are you serious? Like, there has to be another way to kind of get ahead of the curve, because I’ve seen the books. They’re always behind the curve financially where they’re struggling to just keep up and they’re so busy, but they’re not doing business. And so I think there has to be, especially in today’s climate, where, I mean, whether you whether or not you like Trump or not, I don’t know what your position is, quite frankly, I don’t care.

Ryan Mack: But like Trump is trying to, he’s doing things that now are taking federal funds away from many national organizations and being hurt because of it. Again, that’s not me trying to make an assessment one way or another. That’s just factually what’s happening. And my argument with these organizations that are saying, well, my argument has always been, look, whether it’s Trump or whether it’s Biden or whoever it is, you can’t depend upon that to be your funding stream forever. It can’t be long. So my my role is what we try to do is try to help them do. And I raised about what, 4 million for operation Hope. That organization is a mammoth in terms of they’ve raised over 3 billion. So I raised like a small itty bitty piece John O’Brien brilliant. And raising money, raising funds. But that organization really taught me about how to use leverage corporate strategies, what’s their bottom line goals, and matching it with your constituent needs. There’s a intersect that organizations can do effectively, that can sustain them through a strong revenue stream that makes them not reliant upon federal funds, like use the federal funds to get you on your feet, but don’t rely on it. And then we can become self-sustainable, consequently help more people and have a stronger, long lasting impact.

Trisha Stetzel: Yeah, absolutely. Okay, so I know time is passing so fast. We’re a little more than halfway through.

Ryan Mack: But you got me excited.

Trisha Stetzel: No, no, no, it’s all good. Ryan, you have so many great things to say. But I know or and I know people are ready to connect with you. So how what is the best way to connect with Ryan Mack?

Ryan Mack: We have an economic hotline that’s available for everyone. 91780942319178094231. Text that number. And when you text the number, it goes right to my phone. It goes right to my partner’s phones. And, uh, if you have any question of any resource anywhere, it’s all free. We’re not this is not you’re not going to be uploaded to some 1999 a month charge. Everything’s free. Uh, we get my number one question to ask him in my in my classes is ask people, how do you get paid? So we get paid by the contracts and the organizations that we do 1 or 2 year contracts with organizations that pay us to teach their populace over time. So that allows me to offer the economic hotline free. So when people text that number, they ask questions and or they say, hey, I have a question and what are some resources in my area to get free help? So we got a lot of nonprofits, a lot of nonprofits out here struggling to. And this is, again, before this administration, over over years, I’ve noticed it overworked, underpaid, high, underappreciated, highly spirited, want to do good work, but they don’t have the resources in order to sustain it. So we just started galvanize, and with the help of AARP, Spring Forth Pro 1199, SEIU, others, and our personal network, we’ve kind of made a database of vetted nonprofits that we can look up via city and zip code. So when people hit us up, we send a list of top five that get some work done and they get some free help, and that way that helps them with free referrals. And it helps the people because they get ongoing help. And I mean, that’s that’s that’s biblical. The Bible says, bless us, Lord and father of our God, Jesus Christ, who hath blessed us with all spiritual blessings in heavenly places in Christ. So God gave us everything we need to be successful. We just gotta figure out how to use it effectively and put it all together to create empowerment for his people, and then we’d be all right.

Trisha Stetzel: Absolutely. Okay, so we’re just going to have to, like, keep talking for another hour. I’m kidding. I’m kidding, you guys. Uh, the information that Ryan just gave us will also be in the show notes. So you guys can grab it from there. Uh, they will also be some other information around Ryan that you can read about. Can we talk just a minute about your book, the one that I mentioned in your bio earlier? Yeah, I would love to talk about.

Ryan Mack: That was a labor of love. Um, I wrote another book. Living in the village took about three months, but provisions for abundance. God told me to write that book because, uh, there’s there’s been a a branding of the Word of God that’s been very negative as of late. And, um, the provisions for abundance is all about 365 days, where every single day there’s a, a topic, there’s a scripture that’s related to that topic. And then there’s words, my words talking about it. And then there’s a financial tip that relates to that topic and how to use that scripture. The Word of God is the most tangible financial planning manual ever created. And I think that the Bible, it’d be foolish for anyone to believe that God is not going to discuss and use those principles for money for you as we manage his resources. So it’s all about at the end of a 365 days, you read. It’s designed to read that you can read every day in seven minutes or less. And then after that seven minutes, you really want to contemplate and think, how can I implement and can I do that? Tip? Have I already done it? And I’ve got a lot of couples that are reading it together. I’ve got families that are reading it together. So the goal is to get people more in alignment. The hidden agenda is to get people to read the Bible more. That’s how God got me. He knows I’m tangible and I’m I’m a I’m a timeless Christian. I’m working on it. Pray for me because, you know, I need to. You need to put that nail in my side in order to make sure he’s real. God knows, like that guy needs to see some tangible. That’s how God.

Trisha Stetzel: Works.

Ryan Mack: I’m like, okay, cool, I got you, I got you God. But I want people to use the Word of God and to just implement it in their lives. It’s not just a to something that you just pray and meditate on. You can actually use it as a manual for your life. And I want people to use provisions for abundance in order to go back, read the word. And I tell people all the time, don’t just read me. The real expert is the Bible. So I’m just trying to get you to think about how that can be used, and then go read the word and spend some time and meditate on that word of God. Man. It’s it’s it’s life changing. It’s soul saving. Um, and I just thank God for it.

Trisha Stetzel: I love it. Where can people find your book, Brian?

Ryan Mack: Well, it’s provisions from. It’s on our website. If you go to Main Street Empowerment dot net, main Street empowerment Net is there. Uh, we’ve got all the books listed, but that one, if you buy directly from me or provisions for abundance there. Um, I, I’ve, I’ve got assigned every copy that I’ve, we send out. Um, but not that’s, that took me about that was almost three years because every day was a speech. Every day was its own speech. It wasn’t like living in a village was like, I did it in three months. Boom. But that was two and a half, three years, because every day I had to stop and then start fresh with a new concept that I hadn’t talked about before. I had to pray about it. So that was very, very, very labor intensive. But I’m it was a blessing for me to be able to finish it. But thanks for that question I appreciate you.

Trisha Stetzel: Yeah, absolutely. Labor of love. And it’s going to touch so many people and has already touched so many. Thank you for sharing that. Um, I am so excited about having you on. I have like 1200 other questions, but the next place I’m going to go is you brought up the idea of these nonprofits that are struggling, some of these, uh, smaller entities of bigger ones. And, um, from a business perspective, you know, I, I know and love and communicate with a lot of nonprofit organizations. And my lesson is always we need to treat those as businesses, because if we don’t, there’s no money for this service that we want to provide to the people that we want to serve. So we have to really focus on that. And so what you’re doing is bringing these organizations alongside of these private corporations or private businesses that can infuse money into these organizations to get them where they need to go. So can you talk a little bit more about these partnerships, or how you’re bringing these people together to create space where these nonprofits or smaller organizations can partner with bigger ones?

Ryan Mack: It’s so simple. Like, to me, I don’t understand. This is the thing. Like, I hope people don’t think I’m anti-government. But I looked at I look at the government like a cleaner of your house, right? If you can’t pay your rent, do you blame the cleaner? Right? No, the cleaner is the service provider. So that’s what I look at the government like that. So there is a role for the cleaner to keep your house clean. But if the rent’s not paid, that’s on you. Okay. So, yeah, make sure the cleaner is not doing his or her job. Then fire the cleaner, get another cleaner. But then you gotta pay the rent yourself and figure out a different way to make sure the money’s coming in, to make sure that the bills are paid. So I’m not anti-government. It’s just. I just think that we’ve overplayed the role of that. So, like, if you’re a Walmart, you know, got Walmart, target, Costco, all these organizations concerned about tariffs being passed on, they’re mitigating even I looked at Walmart trading over 40 times multiple, which is doing a phenomenal job of appeasing shareholders. But at the same time mitigating the cost of tariffs going to their customers. So doing a phenomenal job trading at high valuation. But they’re always concerned about market share. Target are not doing as well.

Ryan Mack: Costco doing really pretty well. But they’re concerned about market share. They’re concerned about getting exposure eyeballs. So they got digital platforms. They’ve created. They’ve shifted to a digital strategy where now I’m like, look, if there’s a value added component where these nonprofits can also provide, these nonprofits have the very people that shop in your stores every day, the very people that spend money in your bank, the very people that you want to create customers every day, the very folks that want to get. There’s a half $1 trillion industry in check cashing, payday loans, title loans, cash advances, refund anticipation loans, pawnshops that are pimping the crap out of poor people in urban and rural America all across this country. And they’re doing it perpetuating poverty for poor people, where if you just flip it part of what nonprofits who are reaching these very people and not just provide them with food, but give them ability to learn how to fish themselves. Now you’re funding those very potential customers that are going to go back into your stores creating empowerment. So it’s a cycle that where you got, what, 60, 70 million under under underbanked folks in this country. Now you’re creating a cycle of empowerment that allows retailers, banks, these large and small to be able to funnel customers to support your businesses. And if you’re concerned about market share, there’s an untapped market that these check cashing places are checking, cashing every single week.

Ryan Mack: So let’s get let’s make the line shorter at the pawn shop and make it longer at the banks because the banks have a vested interest. Demonize banks all you want, but the banks have a vested interest in making sure that the people make more money. Why? Because the more money you make, the more you put in there to save the savings, the more money they’re going to be able to trade. And so they have a vested interest in the empowerment of their customers. So let’s get them there, get them banked, get their credit scores jumped higher. You show me a credit score of a 500 credit score or less community. I’ll show you an impoverished community with high crime and a whole lot of drugs. You show me a credit score community of seven 4750 or higher. Uh, or maybe even maybe even 700 or higher. I’ll show you affluent business owners. I’ll show you banks, bank, bank. So it’s really about credit scores. It’s about financial education. It’s about making that, adding financial education to these nonprofits. Now you can say, as opposed to even raising money for grants. Forget the grant. Go after some, uh, marketing budgets for these financial institutions.

Trisha Stetzel: Mhm.

Ryan Mack: Now I can’t again rest. But laws don’t allow you to say hey Chase. Chase funded this so go use Chase. But if you put your name Chase brand on this, this. Oh we just partnered with them. They, they reach 1.2 million inmates per year on tablets. I’m like fifth, third. We’re talking about October 24th, fifth, third. Walmart. Why aren’t you why is it your name and your brand on those tablets when they come out of prison, who are they going to go first that they’ve been seeing every single day with that content. So now raises money because they’re a nonprofit. Walmart gets their brand out there. Chase any of the plug and chug that and they’re getting their name on a needed component. You want to talk about criminal justice reform. Idaho’s doing it, but they too doggone humble. And there’s nothing wrong with being humble. But I wrote an article called humble, impactful and Broke because y’all are humble. Y’all are impactful, but you’re broke. So let’s use it to start the criminal justice. Everyone wants to talk about criminal justice reform like a talking point. Solve it. And that’s the beautiful part. This don’t require any government. I didn’t mention the government one time in that Walmart comes in funds Idaho. You can plug and chug Walmart with any other nonprofit. Doing work at scale comes in funds it. People are empowered. Customers are created, dollars are circulated affecting the community. It’s to me, it just bewilders me how we’re not thinking this way.

Trisha Stetzel: There’s so much passion for this topic, and I appreciate you even taking the time to be on the show with me today. So as we circle around to the back end of our conversation, we’ve talked a lot about organizations, and I know that people are already interested at that, uh, or in that perspective and having a conversation with you. But let’s just in our last bit, talk to the individuals. So if you can leave our listeners with one piece of advice about building wealth and financial freedom, even for those who feel like it’s out of reach, what would it be?

Ryan Mack: I’m first John 318 all day our love must not be a thing of words and fine talk, but must be a thing of action and sincerity. Then you want to say, faith without works is dead, as James 217, but we gotta. Faith is the most empowering principle of finance, and nothing happens without faith. Okay, and faith mathematical equation have belief and have acting. So if you believe that you’re going to buy a home, I’m going to buy a home. I’m going to be a homeowner one day. Okay. That’s great. It’s great to have that belief. But what action have you corresponded with that if you’re renting, do you want to do you want to use your rent and say, if your rent is $1,000 a month, up to 1200 bucks a month and like that, act like that’s your mortgage, it’s 200 bucks a month extra. Let’s go. $200 goes into your savings account. If you call the plumber over and it fixes your sink, you act like you had to pay the plumber. Your landlord pays it, but you pay it, but you put it in your savings account. If you’re if your roof leaks on your rented apartment, you act like you had to take out a loan to fix that roof. So that’s faith. That’s faith in action and using a real money to put money in your savings account. So now you’re using faith to learn how to be a homeowner, or to be a or to be a business owner. Start acting like you run a business and all the things there’s many different. Faith is the most important component, but you have to believe it. You gotta act. If you don’t have both those things, you don’t have faith.

Trisha Stetzel: Wow. Uh, my head is exploding right now. It’s so simple. And that’s what I love about all of the things that you bring to the table. You take these really complicated things and bring them down to something so simple and so actionable and so reasonable that people can go do them and believe in them. And faith is the intersection of belief and action. That’s what I heard. I love that so easy. Wow. All right, one more time. The phone number that people can reach out and ask questions.

Ryan Mack: (917) 809-4231 text it any question or resource you want. It’s there. You will not be charged a dime. Ever. We don’t take money from individuals, only corporations who want to pay our bills.

Trisha Stetzel: I love it, Ryan, again, thank you so much for your time. This has been awesome.

Ryan Mack: I appreciate your platform and your passion and your spirit to helping people. It’s an awesome. It’s a godsend. I really appreciate you.

Trisha Stetzel: Thank you Ryan. That’s all the time we have for today. Guys. If you found value in this conversation that I had with Ryan today, please share it with a fellow entrepreneur, a corporation, a veteran, uh, or a Houston business leader. Ready to grow. Be sure to follow, rate and review the show. It obviously helps us reach more bold business minds just like yours and your business. Your leadership and your legacy are built one intentional step at a time. So stay inspired, stay focused, and keep building the business and the life you deserve.

 

BRX Pro Tip: Common Mistakes New Brands Make

October 24, 2025 by angishields

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BRX Pro Tip: Common Mistakes New Brands Make

Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, over the years, we’ve worked with quite a few folks that I would consider new brands. What are some of the more common mistakes that you’ve noticed new brands tend to make?

Lee Kantor: Yeah, I think the most… kind of the obvious mistake that a new brand makes is when they try to be everything to everybody. You know I’m a big fan of niching out your business. Niches bring riches, as we say here. You don’t want to be everything to everyone because, then, you become nothing to no one. Your message will become watered down. You’re going to confuse your audience. It’s going to make it way more difficult for you to kind of find your place in the marketplace when you’re trying to serve everybody. So, define your niche very tightly, kind of identify that ideal customer, and just become great at serving that customer and helping that customer get tremendous results. If you do that, it’s going to have a great impact, and you’re going to grow pretty quickly if you can pull that off.

Lee Kantor: Another mistake new brands make is they ignore feedback. You know, feedback at the beginning should be so important. You want to understand why people chose you, why they like what you’re doing, how they’re benefiting. So, use surveys. Use social listening. You know, try to have as many conversations as possible with the people who bought from you in order to adapt and evolve based on the real needs of the marketplace, not what you think the market needs. You want to learn from the horse’s mouth. You want to know why the person bought, what they feel like they’re getting out of your service, how are they benefiting.

Lee Kantor: And then, another mistake that brands kind of make, new brands make is they’re not leveraging storytelling. When someone’s bought your product, talk to them, get their words out there in their own way, interview them, understand why they bought. Let them tell the story. People don’t buy products or services. They buy stories and feelings. So, make sure that you capture as many stories as you can from your existing customers. You know, don’t fall into that trap of creating these slick, inauthentic ads. You want to capture compelling stories that connect emotionally and show why your brand matters. And then, build around those real clients in their own words. I think that’s such a missed opportunity. When you have people that have purchased something from you, capture that from them.

Lee Kantor: That’s something that Business RadioX, we do a great job doing is we can help you capture those stories effectively and efficiently that we’ve helped so many clients just get the words out of the mouth of their clients about what makes them special, why they chose them, why it was important for them to join the community of our clients. So, if you want to get more of those conversations from your clients captured, definitely contact us and we can show you how to become more customer-centric and more human in your content approach, so that your brand stands out for all the right reasons.

Hands-On Learning: The Mobile AI Studio Bringing Technology to Life Across Georgia

October 23, 2025 by angishields

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In this special episode of Cherokee Business Radio, Joshua Kornitsky broadcasts from the Russell Innovation Center in Atlanta to spotlight the EDA Georgia AIM Grant Project Three. Guests Quia Cunningham and Sherard Polite discuss how their mobile AI studio is bringing hands-on artificial intelligence and manufacturing technology experiences to communities across Georgia. The episode explores the project’s focus on education, workforce development, and entrepreneurship, highlighting partnerships, community engagement, and upcoming events—all aimed at fostering innovation and career readiness in Georgia’s evolving manufacturing sector.

Brought to you by Diesel David and Main Street Warriors

CherokeeSponsorImageDieselDavidMSW

Q-CunninghamQuia Cunningham serves as the Project Director for the EDA Georgia Artificial Intelligence in Manufacturing (GA AIM) grant at the H. J. Russell Innovation Center for Entrepreneurs.

An Atlanta native, Quia is driven by a deep passion for providing resources and knowledge that empower individuals and communities to thrive. With more than 15 years of experience in educational leadership and federal program management, she has built a strong record of advancing access, learning, and opportunity.

Quia is excited to contribute to a field that fuels innovation and imagination, helping shape the future of manufacturing through the power of AI.

S-PoliteSherard Polite is a seasoned project manager and servant leader with extensive experience overseeing complex initiatives and leading diverse teams across the nation.

With a proven ability to deliver results in high-impact environments, he has successfully managed multi-year projects funded by organizations such as the U.S. Department of Health and Human Services, National Institutes of Health, NASA, Apple, and Pfizer. Most recently, he plays a key role in managing the EDA Georgia AIM grant, a statewide initiative focused on advancing artificial intelligence and manufacturing innovation through workforce development, strategic partnerships, and applied research.

His career highlights include his work as a Health Policy & Initiatives Manager for the 100 Black Men of America, Inc., where he implemented innovative solutions to address systemic health disparities, and as a Senior Health Educator with the Fulton DeKalb Hospital Authority.

Renowned for his organizational expertise and collaborative approach, Sherard Polite excels in driving strategic initiatives from conception to execution. He leverages a results-oriented mindset to ensure projects meet or exceed expectations while fostering stakeholder engagement. RICE-logo

Above all, Sherard is a loving father of two who brings the values of care and compassion to both his personal and professional life. His dedication to servant leadership drives his unwavering commitment to advancing equity and fostering healthier communities nationwide.

Follow Georgia AIM Project 3 on LinkedIn, Facebook and Instagram.

Episode Highlights

  • Overview of the EDA Georgia AI Manufacturing (AIM) Grant Project Three
  • Integration of artificial intelligence in manufacturing technologies
  • Focus on innovation, education, and career readiness in Georgia
  • Development and purpose of a mobile AI studio for hands-on learning
  • Engagement strategies for diverse audiences, including students and entrepreneurs
  • Collaboration with workforce development and educational institutions
  • Measurement of project success through community engagement and partnerships
  • Importance of strategic partnerships, including with Georgia’s CEO program
  • Impact of the project on local economic development and job creation
  • Future events and initiatives to promote AI and manufacturing awareness

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Joshua Kornitsky: Welcome back to Cherokee Business Radio. I’m your host, Joshua Kornitsky professional EOS implementer. And today, we’re not in the studio in Woodstock. We’re doing a remote broadcast from an absolutely incredible place called the Russell Innovation Center, downtown Atlanta. We’ll talk a little bit more about the Russell Innovation Center and who we’re here to talk to in just a minute, but I want to make sure we know that today’s episode is brought to you in part by the Community Partners Program, the Business RadioX Main Street Warriors. Defending capitalism, promoting small business and supporting our local community. For more information, please go to Main Street Warriors org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel, Inc. please go check them out at diesel. Com. Well, as I said, we’re not in the studio today. We’re coming to you live from the Russell Innovation Center in downtown Atlanta. My guests today are Quia Cunningham, who is the project director. My guest today is Quia Cunningham, the project director of the EDA Georgia Aim Grant project three and shared I swear this never happens to me. We’ll try it one more time. My guest today are Quia Cunningham, the project director of the Eda Georgia Aim Grant project three, and the project manager, Sherard Polite, also from the Georgia Aim Grant, project three, the EDA, Georgia Aim Grant project three. It’s a lot to remember, so welcome both of you. I’m so happy to have you. Quia, Sherard, let’s start by talking about what got you here. What what brought you, uh, to Georgia. If you’re not from Georgia, what brought you to the Russell Center? And ultimately, what got you involved with the EDA Georgia Aim grant project three?

Quia Cunningham: Absolutely. Joshua, we’re so happy to have you here at the Russell Center for entrepreneurship as well. We are, uh, the faces and the the brains behind keeping this grant moving and progressing and the way we got here, I myself, I, uh, my background started off in education. Okay. Um, I worked my way up through educational leadership, and then I moved over to federal programing, uh, within the school district. And then I made a little pivot and came over to the federal grant side of things, okay. And became the project director of this wonderful program, um, that’s connected to so many other wonderful programs in Georgia. Um, so let me let Gerard. Yeah. Tell us about you.

Sherard Polite: Yeah. Thank you. And welcome. Welcome to the Russell Center. Yes. So I’ve done programing, uh, all across the United States. I’ve done some programing in other countries, such as Turks and Caicos and also in London, uh, a lot of community, uh, activations. Um, and that that kind of summed up all of my, uh, my work that brought me here, um, to be working on this fabulous grant, uh, because, as you know, AI is the future, and the future is is now.

Joshua Kornitsky: You could not be more. Right. So. So tell me, what is the Aim grant project three?

Quia Cunningham: Absolutely. Um, well, approximately three years ago, maybe a little more. Almost four. Um, a wonderful opportunity was, uh, was offered by the Build Back Better grant Build back Better program, I should say, uh, from Biden’s administration through the EDA, where they were offering grants to promote the use of manufacturing in AI and kind of make manufacturing great again and showing. Showing basically the people that these this is the place for innovation, that Georgia is the place for innovation and employment and bringing people to that career path as an opportunity and basically going from K to gray, from educating young children, young students, and building a path and program that builds up to job readiness and career readiness, including AI and manufacturing and all types of technological innovations.

Joshua Kornitsky: Okay.

Quia Cunningham: And you’re right.

Joshua Kornitsky: Well, so so you’ve both mentioned AI now, but I’m still not clear on what the mysterious project three is.

Quia Cunningham: Wow. Well, project three is kind of a the on the road force of the the the Georgia Aim grant. And when I say Georgia aim, I want to make sure I’m clear the Georgia artificial intelligence and manufacturing grants.

Joshua Kornitsky: Okay. So the the a and the AI in aim is.

Quia Cunningham: Aim and.

Joshua Kornitsky: Ai. Now I get it. Okay. So artificial intelligence and manufacturing. And so what have you done as a, as a part of this grant to get this to more people?

Quia Cunningham: So basically what we’ve done is part of the grant kind of listed direct fundamentals that needed to be covered. Um, the first big piece of that was building a AI mobile studio that could be on the road and taken all around Georgia to give people the opportunity to interact and engage in a very innovative environment to show the, you know, the wonderful technology that is available within AI now and that is only going to progress and become even greater, um, things that are already in use in manufacturing now and kind of give people a hands on experience in that environment.

Joshua Kornitsky: So you, you built a mobile version of this.

Quia Cunningham: A mobile version that includes.

Joshua Kornitsky: What does it look like?

Sherard Polite: Well, our mobile version is actually 53 foot mobile studio. It’s on wheels. It’s mobile. We bring it all across Georgia. It’s a different communities. Uh, it has a lab that’s equipped with advanced tools and educational vignettes to showcase, you know, these real world applications of AI. We have things such as the robotic arms, we have drones, we have CNC printers, 3D printers, laser cutters, robot dogs, and much more.

Joshua Kornitsky: Wow. So is it built 53ft? It sounds too big to be like an RV. What is it built into?

Quia Cunningham: We actually attach it to a rig.

Joshua Kornitsky: Oh, so it’s like a full 18 Wheeler.

Quia Cunningham: You gotta have a driver. Wow, that takes it all around. Wherever we are scheduled to be and wherever we’re, you know, allowed to promote, um, this wonderful opportunity for people. You know, we do travel a lot to, to, you know, areas that may not have had opportunities to engage with this type of technology because we want everybody to understand that this is a choice and a path that is within reach.

Joshua Kornitsky: Well, so you said something that caught my attention. You said engage, right? So everything that Sherard pointed out sounds very expensive. So I would think, you know, usually when you see something like that rolling along, it’s behind a very nice piece of plexiglass. And there’s a sign that says, this is a robotic arm.

Quia Cunningham: No, we want you to touch experience. We want you to see what your hands can do and what the technology can do without, you know, any any particular barrier to being able to do that. Because if I bring you something and you can’t touch it, are you really getting the experience?

Joshua Kornitsky: No, no, not at all. That’s why I’m kind of surprised by that. And and I think you touched on it very briefly. And I want to also make sure that I ask who is the intended audience for the engagement that you’re delivering?

Quia Cunningham: Oh, I would love to answer that for you. So, you know, like we are here in this building now. We are in the Russell Innovation Center for entrepreneurship.

Joshua Kornitsky: Okay.

Quia Cunningham: Part of AI most definitely includes entrepreneurship.

Joshua Kornitsky: I can speak to that.

Quia Cunningham: Absolutely. So when we when you put those things together, the grant kind of encompasses both of those. So we want the relationships with manufacturers in order to bring people to the table of what that looks like and how a career path could look at that. But also, entrepreneurs need to have the opportunity to engage and learn about automation and AI so they can scale up their businesses, which is what the Russell Center does an amazing job of.

Joshua Kornitsky: So this isn’t just a rolling tour for me to decide what to major in in college.

Quia Cunningham: No. Absolutely not. It is an opportunity for you to see what’s out there and hopefully inspire you to either look forward in that direction, or even take the piece that you need to just further your understanding and knowledge.

Joshua Kornitsky: It sounds absolutely incredible. So did you guys actually design and and build the the rig here? Sorry, the mobile studio here.

Quia Cunningham: Well, like I said, it’s been a few years in the making. Um, the it took the first two years to kind of get the, all the items together to get the studio designed. And you know, before that, we were there were still, you know, the mission of reaching the people. So you would go out into the communities and do demonstrations of things. But once we got the mobile studio complete and rolling out, we were able to completely change the program and how we approach the entire subject. So that took, you know, definitely years of planning, putting together, you know, what would be the most effective and what people would get the most benefit and impact from.

Joshua Kornitsky: So it really sounds like it’s a pretty incredible, um, educational opportunity. Absolutely. It’s not just, uh, hands on, but it’s actually something that that you can experience firsthand. Before I have a million questions, my background is all technology, but. But I do want to ask, how did how did you get connected with the the Russell Center for Innovation and Entrepreneurship?

Quia Cunningham: Well, sure. Um, let’s talk about how Russell Innovation Center for entrepreneurship is like no other place. Um, it connects entrepreneurs who we like to, you know, lovingly call stakeholders. That is their title, because they have a stake in what happens in this building and how it affects them. So this is an incubator for entrepreneurs to gain resources to learn about securing capital, to also, you know, receive just as much attention, to build and scale their businesses to places that they may not have even imagined they could go to. Um, you know, it covers programing. It covers, um, just special opportunities with major manufacturers, distributors and just providing people with the information that they need and the uncommon access of being in a building with full of entrepreneurs who and coaches and people who are there to strictly help your business be better.

Joshua Kornitsky: So it sounds like it was kind of a natural partnership.

Quia Cunningham: Made sense.

Joshua Kornitsky: And on that front, okay, so here you have this mobile studio that’s got drones, robots, AI manufacturing, uh, a robotic dog, internet of things. Um, all of this really bleeding edge technology other than your own engagements where you take this out and have scheduled events where people will be there. How else do you. Well, so I like I said, I got a million questions. How else do you get to a place where. Okay, I’m interested. Someone wants to turn what they’ve learned into a career path. How do you. You’re not doing the employment side of this, right?

Quia Cunningham: Well, our job is connections.

Sherard Polite: Yes. And I can speak to that. So we connect, uh, manufacturers and future job seekers. Um, that’s with our strategic partnerships. So, you know, part of our grant, one of our KPIs is to support entrepreneurs and to support manufacturers. Okay. We go out to the manufacturers. We, uh, let them know and show them how AI can, you know, enhance their business processes. Right. And at the same time, we are working with their workforce development departments, and we’re actively going to colleges, universities, these different trade schools and we’re bringing out their resources. We have a partnership with Tag tag, and there’s an online platform in which they they post jobs and they actually use AI to help select the top five candidates. And then those candidates can actually be sent to the manufacturers. So, you know, if you’re in the job seeking, uh, you know.

Joshua Kornitsky: Mode.

Sherard Polite: Right. Uh, you can, you know, access that website, you can come, come check out one of our events, okay. And then you can go check it out, check out one of the jobs. And then, you know, if you see something that you see fit, then you definitely apply. So we’re we’re trying to make sure we’re engaging both sides.

Joshua Kornitsky: So it’s through those strategic partnerships that you’re really extending the impact of what you’re doing with the mobile studio.

Quia Cunningham: It’s a must. Um, because bringing the studio is a wonderful, you know, opportunity. But we want that to lead to the next step.

Joshua Kornitsky: Absolutely. What’s the point? Otherwise you’re you’re you’re you’re essentially a road show to show cool things and then.

Quia Cunningham: Inspire, right? You know, give someone the opportunity to say, hey, I could do this. I could incorporate this into what I do for a living and make money off of this. So that’s the you know, that’s the overall goal is to show people the future and how the future is here now, like Sherard said, and how we have to, you know, upskill and learn that, you know, you have to be able to transfer and move into these fields because this will be, you know, where we are going and you know the train is going to move.

Joshua Kornitsky: Do either or both of you have the opportunity to to accompany the mobile studio?

Quia Cunningham: Oh, absolutely.

Joshua Kornitsky: Yes. So so I have to ask this. I have two daughters. Do you. Is it cool? Do you see the light go on. For kids or for adults or for, uh, an entrepreneur that that they’re like, oh, that’s possible.

Quia Cunningham: Every time.

Sherard Polite: Every single time.

Joshua Kornitsky: That’s, you know, as a parent, seeing it with kids is one thing. As a as a business coach who works with entrepreneurs, when that light goes on, that is ten times more rewarding to see an adult realize that that there are no limits on their ability to continue to advance and move forward. So that has to be incredibly gratifying.

Quia Cunningham: Oh, absolutely. I feel like that is, you know, most certainly what makes each all the hard work and labor that goes into maintaining this program and, you know, making sure everything is handled through processes that, that that is the ultimate reward is that when we’re on the road. And I’ll give a key example, we just got back from Georgia a week where there were 13 events scheduled throughout Georgia the entire week. So we went from Carrollton to Augusta to Athens and then ended up down in Rankin County. Wow. Yeah. Effingham County at Effingham. Um, career tech career tech Academy. So we ended up, you know, being able to see and interact with so many people, um, from UGA to the to Carrollton, Southwire 12 program. Amazing. If you get a chance to look it up. Um, Georgia Cyber Center, we like we’ve been all over the place. So last week was, you know, a beast, but it was, you know.

Joshua Kornitsky: Definitely must have been incredible.

Quia Cunningham: Yeah. And so the planning that goes into it is way more than people think. But with that being said, it definitely shows the proof is in the pudding of what we get to see when we get there.

Joshua Kornitsky: So what does success look like for a project like this? When when everything that you’re describing, because your term was, was, uh, all Georgians, right? This serves all Georgians. This I gave the impression and I did it a second time referencing my daughters. This is not just for children. This is for any Georgian. Mhm. Um, that’s a really broad target audience or target market. It is. What does success look like. How do you know that you’ve made an impact. What are your goals?

Quia Cunningham: You know success. Uh, you know on paper looks like, you know, meeting, you know, quotas on how many people were able to engage with and interact with. It also looks like, you know, building that connection between entrepreneurs and automation and AI and providing opportunities and workshops to to teach and show them the path of how that looks. And then it also involves the job readiness and career connection part of it. Um, like Gerard was, you know, speaking on our, our partnership to, to to put together job seekers and job ready Georgians with actual job openings. So our success looks you know, it’s probably about 5 to 6 pronged. But you know, the major key pieces are, you know, assisting entrepreneurs with making that connection and scaling their business using AI and technology. Uh, it also looks like reaching Georgians and, you know, meeting all 12 economic regions of Georgia. It also looks like, you know, making sure that we assist in employing as many people and connecting to jobs as possible. Um, it also looks like, you know, ongoing and continued success with the mobile studio. You know, once the grant period ends, like moving on and figuring out the next step and how that looks.

Joshua Kornitsky: So understanding that there’s not an. Well, first of all, I’ve asked about how you measure success. How are you doing on those measures.

Quia Cunningham: This is the one for that.

Sherard Polite: Yeah. We’re actually we’re doing very good as far as, uh, our timeline goes. Um, I mean, we’re we’re ahead, um, of most of the KPIs, especially engagement. Yeah, engagement. We I mean, we’re.

Joshua Kornitsky: I mean, you got pretty shiny toys. People want to see them.

Sherard Polite: Yeah. It’s not hard to get people to come out. We got a big draw. Um, and that’s kind of how we hook them, right? Uh, our engagements are looking fantastic. Um, we’re, you know, we’re in the thousands, um, you know, tens of thousands of engagements. Um, as far as, um, manufacturers go, uh, we’re steadily increasing our stakeholder, uh, register of manufacturers. So we’re, we’re making great partners, like Georgia CEO, for example.

Quia Cunningham: Exactly.

Joshua Kornitsky: Tell us about Georgia CEO.

Sherard Polite: Yeah. Georgia CEO.

Quia Cunningham: I mean, it’s a it kind of happened and it made sense and we didn’t even know at the time what was what was happening. But then once we made the connection with Marie, I believe I met Marie down in Albany at, uh, the Agra. Agra fist. Agra. Agra Tech Fest, uh, that was hosted by our wonderful community engagement specialist, uh, Clinton. Um, I was able to meet and interact with Marie, and then someone else brought us back together again. And, you know, we were able to discuss, like, just how she works with manufacturers and how important employee ownership is. Um, and then that brought us to, you know, now at the end of this month, we are working together on a celebration of, you know, Georgia Center for Employee Ownership and, you know, succession. We’re working on a celebration with them that will be hosted here at the Russell Innovation Center for entrepreneurship. And we’re super excited about that. We’ll have the mobile studio here.

Joshua Kornitsky: Oh, wow.

Quia Cunningham: Yeah. And we’ll be able to have, you know, manufacturers of employee owned companies will be able to have stakeholders here to interact Iraq together. Also another really important stakeholder here, Kendra Futures. They’ll be here talking about secession. So it’s just a kind of a match that makes sense and makes sense for what the the goal is for both. Both of us.

Joshua Kornitsky: Well, I’ll be here too, then.

Quia Cunningham: You sure will, won’t you?

Joshua Kornitsky: I sure will. We’re gonna see who else we can learn from.

Quia Cunningham: Absolutely.

Joshua Kornitsky: That I’m overwhelmed by what it is you guys have put together. And, uh, do you have any idea the numbers of people that that have experienced the mobile studio?

Quia Cunningham: Oh.

Joshua Kornitsky: Um, I mean, ballpark, ballpark, ballpark.

Sherard Polite: Around 12,000 or so.

Joshua Kornitsky: That’s pretty incredible. And I know that you said the project’s three years old, but how long has the mobile studio actually been out there?

Quia Cunningham: One year. That’s one month.

Joshua Kornitsky: Wow. So you’re averaging around 1000 a month and and, uh, I can’t wait for the future to learn what the impact of this has been, because you’re you’re planting seeds, right? And and those seeds need time to germinate and grow. But there’s going to be success stories. There’s no question about it. Yeah. And the fact that you’re seeing those fires lit while you’re out there. That’s absolutely amazing. Excuse me. I’m so sorry. So how do people learn more?

Quia Cunningham: Well, uh, we are googleable.

Joshua Kornitsky: Okay.

Quia Cunningham: And, um, you know, just I know it’s we’ll.

Joshua Kornitsky: Put the links on when when we publish and push out the podcast, we will put the links up there. Sure. But it’s the, uh, the Georgia Aim grant project three, right?

Quia Cunningham: And the easiest way to find us, um, would be through our socials.

Joshua Kornitsky: Okay, we’ll get all of those from you, but if you know them, say them.

Quia Cunningham: Yeah, they’ll be listed. Right. We’re on Instagram. We’re on LinkedIn. Uh, heavily. Um, we also, uh, have a newsletter that we send out. So, you know, once you sign up with us to get more information, we kind of send you links to be able to, to check all of check us out and check out where we’ll be and where we’ve been. And, you know, and we have, uh, you know, a wonderful presence online that gives, you know, just connections to where AI is and where it’s going. And that’s really important because I feel like what you what you present to the world in person is only strengthened by what you present to a digitally. So we love to provide the opportunities for people to see, you know, more about or investigate more about what AI is, um, how it’s connected to manufacturing and you know, what events we have coming up, because a lot of them are public facing and people can register and join.

Joshua Kornitsky: So wonderful. Anything that you want to highlight that you know is coming up in the short term, other than obviously here at the Russell.

Quia Cunningham: Yeah. Um, our next big event is definitely, you know, going to be here and that’s, that’s going to be that’s listed online through our socials as well. So people want.

Joshua Kornitsky: October 28th, October 20th and that is open for anyone that wants to come.

Quia Cunningham: It’s open. Yes.

Joshua Kornitsky: Wonderful. Okay. So we’ll make sure that we have that link so that everybody knows. Yeah. Um, we’d love to have you. I am a lifelong technology enthusiast, and everything about this just has me. I can’t wait to play with it all. Uh, it sounds absolutely like the best toy to show you. Yeah, it’s the best toy I’ve ever seen. I want one under the tree for Christmas. Oh.

Quia Cunningham: That’s a big.

Joshua Kornitsky: Tree. Yeah, I guess it would have to be. Yeah. Um, well, I can’t thank you both enough for your time again. Uh, my guests have been Quia Cunningham, who is the project director of the Iida Georgia Aim Grant project three. And remember, Aim stands for artificial intelligence and manufacturing. And I’ve also had with us the project manager, Sherard Polite, also for the Iida Georgia Aim project Grant project three. And it’s important that I say all of that because when you’re dealing with a grant and I want the the, the folks listening to know, you have to acknowledge where that grant comes from. And that’s why, uh, though I may step over it or step on it when I say it, it’s really important that we communicate where Grant comes from, because that Grant is absolutely making a difference.

Quia Cunningham: Absolutely. And it’s so, uh, it’s important to know and for people to understand the source so they can understand and feel more comfortable with interacting and engaging and knowing, you know, where we’re going and how that will impact them and their communities.

Joshua Kornitsky: I can’t wait to see this mobile studio.

Quia Cunningham: Absolutely.

Joshua Kornitsky: Thank you both so much.

Sherard Polite: Thank you, thank you.

Joshua Kornitsky: Just as a reminder, today’s episode is brought to you in part by the Community Partner Program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business, and supporting our local community. For more information, please go to Mainstreet Warriors. And a special note of thanks to our title sponsor of the Cherokee chapter of Main Street Warriors Diesel, Inc. Please go check them out at diesel. Com. My name is Joshua Kornitsky. I am a professional implementer of the Entrepreneurial Operating System, also known as EOS. Your host here on Cherokee Business Radio. Thank you for joining us. We will see you next time.

 

Sound and Voice Charity Golf Tournament 2025

October 23, 2025 by angishields

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Sound and Voice Charity Golf Tournament 2025 Benefiting the Auditory Verbal Center, Inc. took place on October 6th at the Indian Hills Country Club. FOR OVER 48 YEARS, the Auditory Verbal Center, Inc. (AVC), a nonprofit organization 501(c)(3), has provided a family-centered and holistic approach to supporting and improving the lives of the deaf or hard of hearing. 

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GreenFinancial-22323-WEBRoger S. Green is the President and CEO of Green Financial Resources (GFR) in Duluth, He has been helping people with their financial planning and investments for more than 35 years – since 1997 from the same Duluth location.

Roger holds a Master of Science in Financial Services and a list of professional designations, including Certified Financial Planner® (CFP®). Roger and Green Financial have received numerous awards including Gwinnett Magazine Best of Gwinnett since 2014, and two Gwinnett Chamber Small Business of the Year Awards.

Roger has taught retirement planning at local Gwinnett colleges since 1997, and hosted an educational radio program for 19 years. Roger and GFR work hard to give back to their local community.  He received a Gwinnett Chamber Public Service Award in 2018, and a national Invest in Others Community Service Award in 2021, earning $50,000 for the Auditory-Verbal Center in Atlanta.

Roger resides in Snellville with his wife, Laura (COO of GFR). They are the proud parents of six; and grandparents of 11 amazing grandchildren – 7 girls and 4 boys.     

Roger S. Green is an Investment Advisor Representative offering securities and advisory services through Cetera Advisors, LLC, a Registered Investment Advisor and Broker Dealer, member FINRA/SIPC.  Cetera and Green Financial are not affiliated. 

https://stats.businessradiox.com/42588.mp3

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Eric Armstrong is the Director of Sales at OneSource PEO.

OneSource was established in 1997 with the goal of helping small businesses thrive. For nearly 30 years, OneSource has provided PEO services to hundreds of clients and thousands of employees.

Connect with Eric on LinkedIn.

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TheleMoorePhoto-October112024resizedSt. Louis, Missouri native Thele Moore is a dynamic force in her community, exemplifying the spirit of service and leadership in every facet of her life. With an impressive academic background that includes a Bachelor of Science in Health Management, a Master’s degree in Business Administration, and Associate degrees in Claims and Risk Management, Thele has seamlessly merged her passion for health and business into a thriving career.

As the Agent/Owner of Thele Moore Agency-American Family Insurance Agency, she operates with a clear and compelling approach: “Earning your trust is her policy.” This mantra is not just a slogan but a reflection of her commitment to providing reliable and personalized insurance services. Her agency is more than a business; it is a testament to her dedication to her clients and her community.

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Caleb-TuckerCaleb Tucker, President, StampItCrete

StampItCrete is a Concrete specialist offering stamped concrete, resurfacing, acid stains/dyes, and plain concrete flatwork services.

Connect with Caleb on LinkedIn.

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Anna-BlairAnna Blair received her BA from the University of Georgia in Entertainment and Media Studies (Grady College of Journalism and Mass Communication) as well as a minor in Fashion Merchandising and a New Media Certificate.

Currently, she holds the position of the Marketing and Social Media Director for two aircraft brokerages, Sarsfield Aviation and SWT Aviation, and she also works on her own freelance photography and videography. Anna has a vast range of skills when it comes to film production and marketing, for she has experience with videography, photography, editing, color correcting, branding, website development (Wix), merchandising, and content creation.

Originally from Atlanta, Georgia, Anna now resides in New York, New York, and when she’s not working on her marketing and production skills, you can find herme in the dance studio. She’s very passionate about the Rockette’s precision style of jazz and tap as well as theater jazz and ballet.

Connect with Anna on LinkedIn.

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ArtWood-Headshot-CenteredArt Wood doesn’t just do mortgages—he creates seamless, stress-free experiences for homebuyers and homeowners in Atlanta. With a passion for people and problem-solving, Art turns what could feel overwhelming into a rewarding journey.

“I don’t want to be just the guy who worked on your mortgage. I want to be your mortgage guy for life,” says Art. By treating every client like family, Art customizes solutions that truly fit, ensuring every step feels clear, simple, and personal.

Raised in Tucker, GA, Art’s roots run deep. He leads the Art Wood Mortgage Team in downtown Tucker, is an active community leader, and a proud family man. From founding the Taste of Tucker charity event to leading worship and fronting a ‘90s cover band, Art’s passion for serving others shines in all he does.

With nearly two decades of experience in the mortgage industry, Art has built a reputation for honesty, reliability, and going above and beyond for his clients. Whether it’s a first-time buyer or a seasoned investor, he’s committed to helping you secure the best financing for your needs while making the process smooth and enjoyable.

When you work with Art, you’re getting more than just a mortgage expert—you’re gaining a lifelong partner who’s as invested in your dreams as you are.

Connect with Art on LinkedIn.

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BRX Pro Tip: Don’t Be a One Upper

October 23, 2025 by angishields

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BRX Pro Tip: Don’t Be a One Upper

Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, here’s a good piece of advice. Don’t be a one upper.

Lee Kantor: Yeah. So many people are going out to networking meetings, interacting with people, and they can’t resist topping every story that happens. And in order to build real relationships, it starts by listening, not outshining. You don’t want to be the person that is the topper, that’s the one upper, that is taking every story, every comment, or every win and telling them their own version of them doing a bigger or better version of what just occurred. That’s annoying. It’s killing the trust you need to develop real relationships. This is kind of probably the classic example of self-sabotage.

Lee Kantor: So, you want to replace one upping with active listening. Focus fully on what the other person is sharing. Respond with curiosity or empathy, not with your own story. Sometimes, a simple, “That sounds hard,” or “Wow, tell me more” beats to any comeback or one upping that you can do. Number two, when someone shares success, genuinely just celebrate their success. You don’t have to use that as an opportunity to position your story as an even better version of that success. Building other people up builds your credibility and helps deepen rapport faster. People remember how you make them feel, not who won the conversational contest. Be the person who listens deeply, who respects other people’s experiences and builds real rapport. Next time you catch yourself trying to one up somebody, just hit pause. Instead, be the connection that people want to come back to and keep talking to.

Mastering AI: Essential Tips for Women-Owned Businesses to Differentiate and Win More Contracts

October 22, 2025 by angishields

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In this episode of Women in Motion, Lee Kantor and Renita Manley welcome back Stephanie Nivinskus, an AI marketing expert from Sizzle Force. Stephanie shares practical strategies for women-owned businesses to use AI in clarifying their unique differentiators, enhancing credibility, and winning more contracts—especially during the proposal and RFP process. She emphasizes the importance of providing AI with rich, specific inputs and engaging in iterative dialogue to generate compelling, customized content. The episode also highlights an upcoming hands-on workshop at the WBEC-West conference, where Stephanie will offer deeper insights into strategic AI use for business growth.

Stephanie-NivinskusEveryone’s got a story to tell, and Stephanie Nivinskus, CEO of SizzleForce, knows how to tell them. Since 1995, she’s helped thousands of business owners, big and small, transform their mission and vision into strategic marketing plans, compelling brand stories and meaningful marketing messages that humanize commerce, maximize opportunities and win customers.

The international #1 bestselling author of Absolutely Unforgettable: The Entrepreneur’s Guide To Creating A Heart-Centered Brand That Stands Out In A Noisy World, Stephanie is well-respected in the marketing industry.

She has written for Forbes and Entrepreneur and shared the stage with some of the world’s most renowned marketing and business growth experts, including Les Brown, Jasmine Star, and Suzy Batiz at Digital Marketer events as well as at countless business-building conferences including Level Up Live, The Copywriter Club IRL, and more.

Connect with Stephanie on LinkedIn.

Episode Highlights

  • Use of artificial intelligence (AI) in business strategy.
  • Importance of clearly articulating business differentiators.
  • Challenges faced by women-owned businesses in proposal processes.
  • The difference between competent and compelling proposals.
  • Connecting proof of capabilities to client pain points.
  • Strategic use of AI to enhance messaging and content creation.
  • Importance of providing specific inputs to AI for better outputs.
  • Techniques for repurposing content across different platforms.
  • Upcoming conference for hands-on learning about AI in proposals.
  • Need for expert guidance to avoid generic AI outputs in proposals.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios, it’s time for Women in Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here with Renita Manley. Another episode of Women in Motion. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today’s topic is how to use AI to clearly articulate your differentiators, prove your credibility and win more contracts. Renita, this is a very important show. And we have with us Steph Nivinskus with SizzleForce to help explain all this stuff.

Renita Manley: That’s right. We have Steph who’s joining us again today. Steph has become our, like, WBEC-West AI marketing guru. But this time, she’s actually educating us on how we can use AI before the proposal process even begins. And for those of you who are attending our conference in Phoenix, Arizona this December, Steph will be continuing this conversation in person. But at the conference, she’s going to be giving way more insight, and she’ll be answering your personal questions about your business. So, let’s start off today with this question about your session. On your session description, there is a powerful statement about it. It says that if buyers don’t instantly see what sets you apart, you won’t win. So, why do you think so many businesses struggle to clearly communicate their differentiators?

Stephanie Nivinskus: I think one thing that happens all the time, especially I see this all the time in the WBEC circle, there’s so many brilliant women that are way too close to their own brilliance, right? They know what they do. And often, they don’t know, though, why it matters. Or in some cases, they know exactly what they do and they know exactly why it matter, but they don’t do a good job of articulating that well to other people, right? So, other people are left to guess, right?

Stephanie Nivinskus: Like it’s pretty crazy, honestly, when I will sit down next to different people and I’ll say, “Oh, so what makes you different?” and how many of them will give me like some snooze-worthy response like, “Oh, well, we have great service,” or “We’re really known for our quality work,” or “We’re all about integrity.” And when the truth is, literally, anybody could say that. Anybody. And everybody does say those things. So, that doesn’t Set you apart in any way, right? Like what I think is really missing here, it’s not talent, it’s translation, right? So, like, when you learn how to use AI properly, it gives you not just words, it gives you words that take you from being like everybody else to being unforgettable.

Renita Manley: All right. That sounds really good. So, here’s my next. It actually sounds really good because I know some WBEs might be wanting to know, “Well, what type of differentiated can I have?” But she can’t tell you that unless you come to the conference or you ask SizzleForce marketing directly. So, I want to ask you next. Many WBEs do feel like their proposal writing skills are very strong, yet they still get shortlisted. So, besides the differentiator aspect, what else is missing?

Stephanie Nivinskus: Yeah, I think a lot of times, people sound really competent on their proposals, but they don’t sound compelling. And there’s a big difference, right? Like buyers, at the end of the day, every buyer wants to feel understood. And that doesn’t matter. If you’re selling WBE to WBE or you’re selling to the corporates, it doesn’t matter. Everybody wants to feel understood. They want to feel like you get them. And so, one thing that I am frequently advising people of is the importance of connecting the proof of your capabilities to the pain points that the proposals reveal, right. When you start doing that, that’s how you get evaluators looking at it and saying, “Oh, my gosh. Finally, someone who gets us,” right. That’s how you move from being qualified to fulfill the proposal to actually being chosen to fulfill the proposal.

Lee Kantor: So, let’s get a little bit into the weeds with the AI portion of this. A lot of people, hopefully, everybody, but definitely a lot of people are playing around with AI, and they’re probably using it in a kind of a superficial surface manner, and they’re not really kind of wringing out the most value from AI. Is there anything you can share when it comes to AI on how to use it strategically to help a business clarify, amplify, and really have their differentiation shine? Is there something you can share about that, so that they can stand out and be the one that’s chosen instead of just another one on the list?

Stephanie Nivinskus: Yeah. So, one mistake I see people make is they often will just insert really generic prompts. There’s so many of them that are floating all around the internet, all around social media and people will be like, “Oh, my gosh. Use this magic prompt and it will do all these things for you.” And really, about 99% of them are complete garbage. I’m sorry to break it to you, but they are complete garbage.

Stephanie Nivinskus: So, here’s what I want you all to know. Any outputs you get from AI are a direct reflection of what you have fed it, right? So, this is why it is so important to equip your AI to write on your behalf in a powerful way. So, like some things that you might want to feed it, you might want to feed it your case studies. You might want to feed it your testimonials, an audience profile, the psychology, the things that keep them up at night, the things that they fear, the things that they have been burned by in the past and are not willing to let happen again, any differentiators that you’ve already identified, and then you continue to peel back the layers of the differentiating onion as time marches on. The more that you start doing this, the more likely AI is going to be giving you content that really has extracted consistent themes for you, right? This is how it hones in on your tone. This is how it generates content that’s really rooted in the unique insights and the unique value that you provide.

Lee Kantor: Do you have to give it kind of competitor information to give it some context, so it knows what’s special about you versus what other people in the market are doing? Is there any value into kind of giving it outside information, maybe industry information that isn’t just all about you, but it’s just about the ecosystem as a whole?

Stephanie Nivinskus: Yeah, there’s definitely a place for that. The important thing is to understand how to provide that information and communicate it to the AI, so it does not mix signals and think that that competitive information is actually yours, right. So, yes, to the question, should you provide competitive information. And when you do that, you make sure to educate the AI. Say, you know, being very clear, “This is information on my competitors. I’ve named this file XYZ.” And then, you make sure the file that you upload is called XYZ or whatever it is, right. And then, you need to instruct it saying things like, “I want you to analyze what you see that my competitors are talking about doing, positioning,” all that stuff, “but I do not want you to duplicate it. I want you to identify my key differentiators knowing what theirs are.”

Lee Kantor: And when it kind of spits out its response, how often is it important to just kind of push back and ask it to dig deeper or to take another look at this or I disagree? Like, like how much back and forth is there or do you just take whatever they just kind of give you?

Stephanie Nivinskus: Yeah. Well, I think that depends on a couple things. I think it depends on how much time you have. And I also think it depends on how deep you really want to go. I mean, I get into very, very, very long and detailed conversations when I’m using AI to generate any type of content. Even though I know how to write killer prompts, I still get into this because I think genius is uncovered through discussion and brainstorming. And so, I largely will use whether it’s ChatGPT or Gemini or whichever one it is, I will use it as my brainstorming partner. I call it sparring, right? I’ll also ask it to do things like act like my harshest critic and tell me why what you just wrote is the worst thing I could ever say. And you start getting very interesting feedback at that point, and it will help shape what you’re writing. Of course, it really depends also on how strong of a writer you are, because some people might be like, “Oh, my gosh. It’d be easier to just do it myself than spar with ChatGPT.” And for some people that’s true. But most people, it’s not true because most people aren’t going to consider all of these different angles.

Lee Kantor: Yeah, I find that people aren’t kind of pushing enough. Like they’re just taking kind of the first response back, and then moving on instead of kind of doing what you’re doing is really getting in there, and digging in, and going layers and layers deep, and looking at kind of facets that you’re curious about and you want them to kind of poke at and to find that, uncover that hidden gem or that kind of clever answer.

Stephanie Nivinskus: Yeah. Most of the time, when people are copying and pasting the first answer, often even the second answer, they’re getting a bunch of regurgitated, snooze-worthy stuff, right? They’re getting stuff that it might sound nice when it first is read, the words sound pretty, but they don’t do anything to set you apart. They don’t do anything that makes somebody that’s reading it feel energized or motivated or driven to take any sort of action because it’s just more noise. It just sounds like all the other stuff that’s out there.

Lee Kantor: Now, ultimately, the WBEs want to be differentiated as the obvious choice in their RFPs. Is there anything that you see as kind of the low hanging fruit that can help them become that obvious choice?

Stephanie Nivinskus: Yeah. Yeah, definitely. One thing is to rely on AI to help you build what we call visibility equity, okay? So, whenever you have an insight of any kind, you want to ask AI to repurpose it into other types of content for you. Specifically, thought leadership content in this particular case, right. So, for example, let’s say that you were interviewed on a podcast, right? You would take the transcript from that podcast, upload it into AI, and then say, “Help me repurpose this discussion into three different pieces of thought leadership content.” For example, a lesson that can be learned from this, a misconception that can be debunked from this, a commentary on why this is extra important, something like that.

Stephanie Nivinskus: And then also have it — creating unique content for different platforms, as well as unique content for the same platform. So, let me explain. That kind of sounded confusing but, for example, when you go to AI, you don’t want to say, “Create something for LinkedIn.” And every single time you just get a text post, okay. That’s going to get real boring. It’s not going to differentiate you, right? You need to take advantage of the different types of content that you can put on LinkedIn. So, have a text post at one point, have a video at one point, have something with an image at one point. Get that variety to keep your audience engaged.

Stephanie Nivinskus: And then outside of just LinkedIn, whatever other social platforms you’re on, say, for example, you’re on LinkedIn but you’re also on YouTube, right? How can you repurpose this podcast script into a YouTube short, something that’s under 60 seconds, maybe even 10 seconds, seven seconds, right. What nugget can you grab out of this to make it applicable over here? And when you get AI being your content syndicator, so to speak, that’s when you’ve tapped into real power.

Lee Kantor: So, now, we’re just scratching the surface on all this. At the workshop, I’m sure you’re going to be digging in a lot deeper, and it’ll be a lot more interactive with the attendees. Can you tell us where the WBEs can go to experience this workshop firsthand? I know it’s in December. Do you have the logistics or website?

Renita Manley: Yeah, Lee, you know what, Stephanie, I was going to answer that for you if you want me to. Or did you?

Stephanie Nivinskus: Yes, please. Yes, please. Because I was like, I know it’s in December in Arizona.

Renita Manley: It’s something. Okay. The conference is actually taking place December 16th through the 18th in Phoenix, Arizona. And Stephanie, along with another WBE by the name of Lisa Rehurek, those two will be diving deeper at the conference into how AI can be more helpful with your proposal.

Renita Manley: Now, this is the word on the street, and I’m not here to gossip or do anything like that, but I’m just being very honest. I am learning that corporates or whoever’s who’s reading these contracts or proposals, they are starting to see patterns in their submissions and it’s getting rather boring. I guess maybe Stephanie, everybody’s using the same prompts, and they’re getting the same regurgitated information. So, don’t think you can bypass coming to our conference just because you can Google what prompts should I use for this proposal, for this RFP? You probably need to talk to people like Stephanie and Lisa, who will be presenting at our conference, so they can give you the real inside scoop on how to update those prompts to ChatGPT and how to play around and maybe even manipulate ChatGPT to help get you those proposals that differentiate you from everybody.

Renita Manley: So, if you want to talk to Stephanie more and Lisa more again, Lisa’s another baby who will be presenting at our conference coming up on AI and RFP integration, go to our website WBEC-West.com. That’s WBEC-West.com and register to join our conference. That’s in person December 16th through 18th in Phoenix, Arizona.

Lee Kantor: And Steph, if somebody wants to connect with you about SizzleForce or just connect with you in general, is there a website for SizzleForce or maybe your LinkedIn kind of coordinates?

Stephanie Nivinskus: Yeah. Absolutely, yes. Sizzleforce.com. I always say sizzle like bacon, force like may the force be with you. SizzleForce.com. And you can find me on LinkedIn. My name’s a little crazy. So, hopefully, it’ll be in the show notes that can be a link to me on LinkedIn. Also, if you really want to learn more about how to use AI practically to grow your business, I do a ton of stuff on TikTok that I, then, repurpose on YouTube and Instagram and Facebook.

Lee Kantor: Well, thank you so much for sharing what you do. You do important work and we appreciate you.

Stephanie Nivinskus: Thank you. I’m so excited to see everybody in December.

Renita Manley: Me too. I’ll be there. I’ll be there this year, Stephanie. Looking forward to meeting you.

Stephanie Nivinskus: You too.

Lee Kantor: All right. This is Lee Kantor for Renita Manley. We’ll see you all next time on Women in Motion.

 

Tagged With: AI, Sizzle Force

BRX Pro Tip: How the Network You’re Building Today Will Serve You Tomorrow

October 22, 2025 by angishields

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Stone Payton: And we’re back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, much of our work is kind of based on this principle, but let’s dive into it a little bit and explore ways that the network we’re building today is going to benefit us down the road.

Lee Kantor: Yeah. And this is one of the superpowers of Business RadioX. People who partner with us know this. I mean, they see it happening every day. Our tool is great at building a network. But you got to remember, building a network isn’t just collecting contacts. It’s not just about piling up LinkedIn friends or Facebook friends or anything like that. It’s about cultivating relationships with real people, with real human beings that are going to grow into opportunity, insights, and the support you need down the road.

Lee Kantor: It’s so important to look at these connections as human relationships and really invest time in cultivating those relationships and growing them from a superficial acquaintance-like relationship to a more meaningful human-to-human relationships that’s mutually beneficial. One of the best parts of doing this relentlessly is that this is going to benefit you in lots of ways. It’s going to benefit you today, but most importantly, it’s going to benefit you way down the road in ways that you can’t even imagine today, long after that initial meeting.

Lee Kantor: So, number one, a strong network means people thinking of you first and sending warm leads your way. If you can do that with enough people, your business will never suffer. When you’ve invested in genuine connections, referrals are going to come naturally and it’s going to multiply your reach.

Lee Kantor: Number two, your network is your personal board of advisors. These are people that when you are faced with challenges or troubles or have to pivot, you have trusted voices to turn to that’s going to accelerate better decisions on your part and faster growth.

Lee Kantor: Number three, this, kind of, partnerships – joint ventures, creative collaborations – are going to come from your network connections. These are the people that are going to open doors that you wouldn’t have found by yourself. And these are the people that are going to help you take your business to the next level. So, keep planting seeds, keep nurturing relationships, and keep showing up authentically. Your future self is going to thank you. And if you’re having trouble in this area, please contact us at Business RadioX. We have the cheat code that is going to help you build a network and a community that’s going to serve you today, tomorrow, and way down the road.

BRX Pro Tip: How to Identify the Next Thing That is Going to Move the Needle in Your Business

October 21, 2025 by angishields

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BRX Pro Tip: How to Identify the Next Thing That is Going to Move the Needle in Your Business

Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I tell people all the time that my business partner can’t just see the future, he can see around the corner. So, I got a question for you. How do you identify the next thing that’s going to really move the needle in your business?

Lee Kantor: Yeah, I think it’s important to really focus in on the things that make a difference in your business and things that do move the needle because, a lot of times, people are just doing the thing that they did before. And that might have worked before, and that might have been effective before, but it may not be working today. So, how do you find the things that will move the needle in your business? What are the actionable steps to spot and seize that kind of high leverage move?

Lee Kantor: Number one, start by looking at kind of your KPIs. What are your key performance indicators? Which areas show the biggest gaps or opportunities? Is it lead generation? Is it conversion rate? Is it customer retention? Find the thing that you’re already kind of doing and see where there’s opportunities or where there is a gap. If you can pinpoint where progress will have the biggest ripple effect, then do more of that. And then, once you’ve identified kind of, “Okay, this is my highest impact idea,” then do some testing around it and do some testing quickly. Launch a campaign, tweak a sales script, try a new channel, but measure the outcomes to decide, is it working? Is this the thing that’s going to be the needle mover that I need before kind of doubling down and investing more into it?

Lee Kantor: So, experiment. And then when you find something that works and that’s effective, then double down. The needle moves for those who prioritize smart, focused actions over just kind of doing the thing that they’ve always been doing. So, look, keep your eyes on the thing that has the biggest impact, ask the right questions, and don’t be afraid to experiment and test.

Rediscovering Joy: How Lumina of Hope Empowers Women to Thrive Amidst Challenges

October 20, 2025 by angishields

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Cherokee Business Radio
Rediscovering Joy: How Lumina of Hope Empowers Women to Thrive Amidst Challenges
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In this episode of Cherokee Business Radio, Joshua Kornitsky talks with CoCo Collier, founder of Lumina of Hope. CoCo shares her personal journey through grief, health challenges, and career changes, which inspired her to create a nonprofit supporting women and mothers of children with special needs. Through retreats, mission work, and community programs, Lumina of Hope provides rest, connection, and resources. CoCo discusses the unique struggles these women face and invites listeners to get involved, emphasizing the importance of community, compassion, and empowering women to heal and thrive.

Brought to you by Diesel David and Main Street Warriors

CherokeeSponsorImageDieselDavidMSW

CoCo-CollierCoCo Collier is a speaker, cancer warrior, and founder of the Lumina of Hope Foundation, a 100% volunteer-run nonprofit dedicated to empowering women through retreats, mission trips, and community events.

After overcoming her own seasons of loss, illness, and uncertainty, CoCo turned her pain into purpose—creating spaces where women can rest, reconnect, and rediscover their strength through God’s light.

Her journey inspired the creation of Lumina of Hope, which now serves women from all walks of life, including mothers of children with special needs, cancer warriors, and those navigating grief or burnout. 720x720Signage-LOHWhiteNAMEONLYonPurpleBackground3.7.25

CoCo blends faith, humor, and hope to help women live boldly and believe bigger. Whether leading a retreat, speaking on stage, or connecting online, her message is the same: faith isn’t boring—it’s fierce, freeing, and full of fire.

Follow CoCo on socials @cococollier.

Lumina of Hope: https://bio.luminaofhope.com
CoCo Collier: https://hopp.bio/cococollier

Episode Highlights

  • The mission of Lumina of Hope to support women and mothers of children with special needs.
  • CoCo’s personal journey through grief, health challenges, and career transitions.
  • The impact of community and connection on healing and personal growth.
  • The importance of retreats and community programs for women facing hardships.
  • The unique challenges faced by mothers of children with special needs, referred to as “anchored mamas.”
  • The role of faith and affirmations in overcoming personal struggles and health issues.
  • The significance of creating safe spaces for women to share their stories and connect.
  • The nonprofit’s reliance on community support, donations, and volunteer efforts.
  • Plans for future events, including retreats and mission trips to support women in need.
  • The ongoing commitment to empower women and raise awareness about their challenges and needs.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Joshua Kornitsky: Welcome back to Cherokee Business Radio. I’m your host, Joshua Kornitsky professional EOS implementer, and I’ve got an absolutely incredible guest for us to talk with today. But before I get there, I just want to remind everybody that today’s episode is brought to you in part by our community partner program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business, and supporting our local community. For more information, go to Mainstreet Warriors and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors. Diesel. David. Ink. Inc. please go check them out at diesel. Com. So as I said, I’ve got somebody really special today. Uh, she and I connected a while back, and I just can’t get over all she does. So my guest today is CoCo Collier. She is the founder of Lumina of Hope, a nonprofit dedicated to creating meaningful experiences and support for women and mothers of children with special needs through retreats, mission work, and community programs. Lumina of Hope helps women step outside their comfort zones and find renewed purpose. Coco’s work blends courage, compassion, and connection, empowering women to heal, grow, and rediscover their strength. Welcome, Coco. It is truly an honor to have you here.

CoCo Collier: Thank you so much, Joshua, I appreciate it. It’s an honor to be on here.

Joshua Kornitsky: Well, let’s begin at the beginning. I always wondered.

CoCo Collier: Okay.

Joshua Kornitsky: Origin story. Um, tell us a little bit about yourself and your For background, and maybe the spark that led to the creation of of Lumina of Hope.

CoCo Collier: Okay. So it’s it’s a little bit of a journey here, but I’m going to go back a little bit because it’s important. Um, it’s a part of my story. And about seven years ago, I lost my mom to cancer. And I went through the grieving process, which, as so many people know, it’s different for everyone. Right? And there’s the timing is different for everyone. How they handle it is different. Um, for me, it hit me, um, very badly. I could say I fell into this toxic relationship with grief. And, um, it was almost like he was this, this being that was in my home that was really attached to me. And every time I start to kind of get away from the grieving process and from grief, um, and I start to see, you know, my kids were little at that time and I’d start to see them and realize, you know, they’re still in this room here, and I’ve got to pull myself together. And I was start to to get out of that funk. And then it was like he would call, claw my leg, pull me back in into that relationship. And so, um, I went through quite the process to, to get to where I am today, and I had to fight for that, and I had to eventually break up with grief and and kick his butt out the door.

CoCo Collier: Trust me, it was it was much harder than I thought, um, or I ever dreamt that it would be. So I went through years in that relationship. Right? And I was living in Missouri at the time, and I knew that if I stayed where I was, that there wouldn’t be much life left in me at some point, because it was quite the struggle. And I eventually told my husband, I said, you know, the kids and I were going to go back to Georgia because I knew that I was I was kind of drowning in that grief and that misery. And and I said, I hope, you know, I hope you can make it. If not, we’ll figure out something. And because I knew I had. It was about surviving at that point. And so, um, we all we all moved back to Georgia and it wasn’t a magical, a magical, um, transformation. Right? Pop the bubble.

Joshua Kornitsky: Sure. If only it was.

CoCo Collier: And I’m good to go now. Right. I’m back in my beautiful Georgia, which I have no family here, but I love Georgia so much. The people here are so good to me. Um, and I just, I truly adore them. Um, and my neighborhood, my old neighbors, they became my friend family. And so I happened to when we moved back, we moved a couple doors down from my best friend and, um, you know, and so over time, things kind of got better. Um, I still knew that what was what used to work was no longer working for me. And so I needed to do something that would make me force me to put makeup on, to get dressed and to show up for somebody other than myself, because I was having a hard time showing up for myself. Right. And it was a struggle showing up to my kids school parties, you know, and just being present and acting like I live in this perfect world, when I was really struggling on the inside. And so I made another big shift from doing photography for 13 years, and I took a job at a law firm, part time in, um, accounting and within. And then that was about the same time that Covid happened, I want to say, just a few months into that, maybe half a year into that perfect storm. Right. Um, but I will say some really great things came out of that relationship at that firm and within probably about seven, six, seven. I’ll just go ahead and throw that out there for the kids, right. Six, seven months I was provided or given an opportunity to jump into the director of operations there.

Joshua Kornitsky: Obviously, you made an impression.

CoCo Collier: I did I did one that I, I wasn’t yeah. I never even dreamt of really. And so it would mean that I would actually have to go. Believe it or not, into the office during Covid. And I would be switching to full time. So some changes, right? For for me and my family. Um, but I loved it. It it just felt good. It was something new. It was something fresh. And sometimes when you are struggling to show up for yourself, you have to show up for others first. Um, that’s why I’m a pro.

Joshua Kornitsky: Very true.

CoCo Collier: Right? I’m a pro believer in that. When I hear about someone struggling, I say, well, you know, why don’t you go serve at the food pantry for a day, you know, or why don’t you go pass out food, you know, um, work with ministries or something like that. And so, um, but back to my story. So yeah, I, I did that. Things were going good. I used my commute going into the law firm. You know, this is in the middle of Covid or I mean, near the end of Covid at this point, um, a couple years into it, I’m dropping my kids off. I’ve got a decent commute, and I use that time for listening to podcasts and, you know, just trying to work on my mental health game and just grow as a being. Right? And, um, made a lot of progress. But in the meantime, my body was still kind of falling apart, like I’d had these weird symptoms that I just associated with grief.

Joshua Kornitsky: Sure. And that’s a very real thing that that mind body connection.

CoCo Collier: Right, right.

Joshua Kornitsky: And just assumed that it was dealing with the after effects.

CoCo Collier: Yeah. I remember even back when my mom was going through cancer, like, like clumps of my hair was falling out and I’d have these nosebleeds, you know, and I thought it was just associated with the stress and, um, you know, and then going through the grieving process. And I gained so much weight and I was just swollen and inflamed. If you go look back at my pictures from that from just a few years ago, you’ll see it. Um, so I remember these things were happening to my body, but I was so focused, I shifted my focus on everything work related or family related.

Joshua Kornitsky: You needed that distraction mentally as well.

CoCo Collier: Absolutely.

Joshua Kornitsky: But I’m sensing there’s more to that story.

CoCo Collier: There’s so much more to that story. And I will never forget that here I am in this beautiful law firm. Like living this dream that I did. I never even dreamt for myself. Right? Um. I am sitting in this incredible office space, and I’m standing at my desk and I’m starting to type, and then all of a sudden, my fingers just stop functioning, and, um. And they go completely white from, like, my knuckles down to the tips of my fingers. And, um, I had a freak out moment. Like, what? What the what is happening?

Joshua Kornitsky: Right.

CoCo Collier: Right. And, um, and I’m like, okay, I need to stop sticking my head in the sand. I need to go get some help. And I had had some other symptoms as well. And long story short, I found out I had to have a surgery from my gynecologist because I had some women issues there. And I just remember going back after that surgery thinking all is well, everything’s good. And she basically said, um, you know, wipe your hands on me. She’s like, I’m sorry. Uh, we found some suspicious things in your body during the surgery. We had to send it to the pathologist, and it came back as cancerous. And so at this point, I’m no longer going to be able to serve you. And I’m going to send you to a this oncologist, um, that specializes in gynecology. So, um, I had to have another surgery. I found out I had uterine cancer, which put this this girl who worked really hard on her mental game. It put me in a little funk for a couple months.

Joshua Kornitsky: I think that’s understandable.

CoCo Collier: I freaked out for a bit, um, for sure. And then I remembered. I remembered I think it was, um, maybe even Mel Robbins, I forget, but I remember her talking about, you know, just kind of like, whatever we shift our focus on, um, whatever we put our focus on is where all of our energy goes, right? And. And after I lived in that fear bubble, probably longer than I should have allowed myself to do, I popped it and I said, you know what? I’m I’m no longer going to do that. I’m no longer going to, um, live in that fear bubble and think, because I definitely had that moment of, oh my gosh, I don’t even know if I’m going to get to see my baby girl graduate high school, right? And so I popped through that, and I and ever since that day, I upped my faith based affirmations that I speak and believe and I claim it and receive. And I speak these every day over myself, every morning, every time I’m in my car, pretty much. And it’s the last thing I do before I go to bed. But I claim 45 years of not getting by years, but thriving years. So that’s one thing I do. Um, I as far as the uterine cancer goes, like I’m still part of that journey. I’m three years in now. Uh, I still have some hiccups. I still have some scares. I still have to see my oncologist every six months.

Joshua Kornitsky: Ongoing treatment and.

CoCo Collier: Yes.

Joshua Kornitsky: Associated.

CoCo Collier: I do. I have a apparently a five year journey. I didn’t sign up for. But that’s that’s it. And I also did a, a huge thing, which was one of the best things I ever did. That was seeking a functional health doctor, and I found out that I had all these autoimmune issues as well. And so that those autoimmune things is what caused all this inflammation in my body, which, you know, cancer loves inflammation. So I could no longer, you know, do the same physical things that I was doing. I can no longer eat the same things that I was eating. Like I had to make a lot some more radical lifestyle changes. So I had to go gluten free. I, um, I didn’t do anything overnight. So. And it’s not like, you know.

Joshua Kornitsky: You’re not going to. You do trust me on that one. It it.

CoCo Collier: Uh.

Joshua Kornitsky: It might be a gradual process.

CoCo Collier: Oh, I have a one friend, and she she went cold turkey, like, no sodas and gluten free overnight. And I’m like, oh. But one thing I loved about my doctor is like, she’s like, just do baby steps. Um, and so it’s been a long process, but, um, that’s one reason why I fight so hard for, like, people in the wellness industry. And I encourage women on that wellness journey because it is a journey. Like not always be on that journey, right? Um, but I’ve made radical lifestyle changes and here I am and I’m less inflamed and I’m just a healthier, healthier, better version. So life’s easy at this point. Okay, let me catch you up. As far as the timeline goes for the for the first time ever.

Joshua Kornitsky: You had a shift in geography. You had a shift in mentality with the role, and then you had a shift in a radical shift in your health. Um, and and somewhere in that journey, you thought, what I need to do now is take on more responsibility.

CoCo Collier: No, that was the last thing. Um.

Joshua Kornitsky: So how did we arrive at.

CoCo Collier: I know, I know, I tried to run away from it, and.

Joshua Kornitsky: Well, it’s a funny thing. I think the fact that you don’t see it as anything other than the positivity you bring into the world, uh, says a great deal about who you are and how you view what you’re doing.

CoCo Collier: Thank you.

Joshua Kornitsky: Not a.

CoCo Collier: Burden.

Joshua Kornitsky: Uh, but but let me stop talking and let you.

CoCo Collier: Well, okay, so I again, once again knew I. The working full time for somebody else is not going to work because I had to focus on healing my body right, and go my wellness journey. So I shifted gears. I launched my own, um, my Coca-Cola consulting business, which still ends up working with a lot of small businesses. And the niece happens to be law firms. Uh, of course. And that was great. It was super successful, I found out, I mean, because I’ve always worked I’m a I mean, I don’t know if you can tell, but I’m a little.

Joshua Kornitsky: Bit of a high energy.

CoCo Collier: Energy person. And so I’ve always joked about, um, like, I can run circles around some people and, and it’s just that I am a problem solver and I want to, you know, I want I don’t have to have someone to give me direction. I will just go out and solve the problem. And I’ll also write the book about it. Right. And let’s get some policies and procedures and. All right. We’re good to go. I just saved you, like seven days of work. So my consulting business was very successful and great things were easy in my life. I was working maybe, you know, 20 hours a week and. But making, you know, so much more money and, um, having plenty of time to go walk in the trees or in the trees, walk in the woods, which is like my favorite thing to do, and search for mushrooms and, and just have some quiet me time and self-reflection time. And so life is so easy, right? And then December comes around, um, and I will never forget the first conversation. I’m at Barnes and Nobles and this sweet older lady named Winifred, she’s 80. I find out she’s 81 years old. We’re looking at, uh, these books, the stack of books. It’s cold. She’s got, like, multiple layers on Sweetest Little Lady. And we’re looking at these these, uh, journals for next year. These affirmation books are all self-help type stuff, right? And she’s like, turns to me.

CoCo Collier: She’s like, what do you think about all this? You know? And what was funny and she didn’t know is that, um, every well, the year before, I started doing a vision board and I kind of did it in my close group circle of friends. Right? And then that next month, I was was the first time I was hosting kind of an event in my home, just opening it up to women in our community to come and do a vision board event with me, because I’ve seen how incredible and how impactful that is when you you put into words and you put those visual tools up on that vision board, right. And you actually are being proactive versus reactive to what’s happening in your life. You’re claiming things for your life. And I’ve seen it work and I’ve seen that it’s going to come into fruition. Right. Right. And so, um, so it’s hilarious that this sweet little widow friend, she turns to me and she’s asking my opinion about this. So I start talking to her and she’s like, do you mind if we get a cup of coffee? Okay, so we start talking and it’s like an hour long conversation, and she shares about some of the hardest, darkest times in her life. And so here I am talking to her. I’m also sharing contacts with some people that I think can help her. Um, you know, as far as, like, estate planning goes, like it’s just funny.

CoCo Collier: My, my tool sets are so oddly combined. This is a it’s a weird diverse, right? Yes. And so I’m connecting to her and I’m in a way kind of ministering to her, but I don’t at that time. I don’t see it that way. Right. Um, she was number one, all right. And the community of women that would start to approach me and start these conversations, and that was Winifred was the first one. And then the next day would happen again at a deli at 1:30 p.m., right down the street from me. Adelie I’ve never been to before, but decided to jump stop in there at the last second, one of the workers talks to me and she approaches me. And it’s it’s always some weird random start of the conversation, like, oh, I like your tattoo, my daughter. And this one, she was like, my daughter and I are getting ready to go to Destin, Florida. We’ve never been. I’m like, oh, that’s funny. You’ve never been to Destin, Florida. I was like, everybody here goes to Destin, right? Um, and she’s like, no, I’ve never been. And she said, in fact, we’re going to get matching tattoos in honor of my son. He I lost him last year at 17 to cancer. We talked for an hour and 30 minutes in that deli. Okay. So this continues to happen. So much so that my kids start to joke about, hey, mom, make sure if we’re about to go to the grocery store, make sure you add another hour.

CoCo Collier: You don’t know who’s going to bump into you, you know? And so it continues to happen. And in that time, I kept feeling like something’s pushing me, calling me to connect these women. Because what I know from my grief, from my dark times, is that, you know, the devil or whoever, whoever you want to believe in. Um, I mean, he’s a liar. He wants people to think that they’re the only ones going through what they’re going through. Right? Um, when you’re in that hard, dark time that no one sees you, that you should be embarrassed that you’re even thinking of, these things are shameful, that you’re going through these things. And that’s a lie. It’s it’s not the truth. Um, there’s this need that just started showing up in these conversations with women that they need to connect. They need to see that there’s other people that are in the same shoes as them, or they just went through that and they can help them. They can help pull them through that. Right. So that C started getting planted and and meanwhile I’m telling God the Universe, I’m like joking. I’m like, I don’t want to start a nonprofit. I feel like I’m being called to start a nonprofit. But that sounds like a lot of work, right?

Joshua Kornitsky: Keep getting in front of you. So.

CoCo Collier: And I’m. Yeah. And and I and I basically I’m not joking. Josh. I basically said I’m not going to do this. Like I’m telling God, the universe, whoever is pushing me this way, like, no, my life is finally easy. For once. It’s good. It’s peaceful. I’m healthy. I’m on my wellness journey. Right?

Joshua Kornitsky: We’re here today to to talk about how you didn’t do anything with that feeling. Right?

CoCo Collier: I try to run away from it, and it was almost like the universe is like, that’s so funny.

Speaker4: You just try keep running.

Joshua Kornitsky: But every.

Speaker4: Corner just turn around.

CoCo Collier: Right? And he it dialed me up. So much so that it started happening. Um, when I would go on vacation on a cruise ship, it started happening when I went on a work trip with a friend. And that final conversation, it is what led me to do this. And I went to this is kind of a weird, wild story. So you’re going to find out that I do weird, wild stuff. Um, that doesn’t probably make sense to a lot of people, but this is one of them. So my my, here we are. We’re in February. There’s a KW family reunion. You know what?

Joshua Kornitsky: Kw is not off the top of my head.

CoCo Collier: It’s real estate. It’s KW, it’s. Yeah.

Speaker4: Keller Williams real.

CoCo Collier: Estate. Okay. I’m not a real estate agent. Right? That’s one thing I’m not. Um, but my best friend was. And she had to go to that that family reunion that was in Vegas. And she hadn’t flown in over 13 years. Her husband couldn’t go with her. And I said, girlfriend, I’ll go with you, you know, because, um, Tony Robbins was going to be there, Mel Robbins was going to be there. Plus, I’ve found that when I go to these, um, other type of conventions and summits and things like that, like the tools will transfer to what I’m doing for other small businesses, right? So it’s like easy. And I was also writing some books too. So I’m like, perfect. I’ll just I’ll continue to write. It’s going to be a work trip for me as well. I’ll go with you. And so that’s what we did. We shared a hotel room, and here I am with thousands and thousands of real estate agents, which I love. The energy is so powerful, right? They’re all eager to connect, except for this one woman. And this one woman just kept looking at me kind of funny. And we were introduced at the beginning of that, that experience. And she maybe said two sentences to me at that point. But then throughout the next couple of days, even though our groups would interact, she just gave me these weird, odd looks. Meanwhile, I talked to my best friend that I went on this trip with Susan. I was I’m telling her basically what I just shared with you, that I’m feeling called to lead to start this nonprofit. And what’s wild is that, um, the days go through, right? And it’s our final day.

CoCo Collier: We’re going to fly out that night, my best friend, my roommate, and this woman who was giving me those weird looks, it’s her roommate. We all go to lunch together. So the woman that’s giving me the mean looks is. Or the odd looks. I don’t want to say mean, but just just, I don’t know, it was just off. Unusual. Thank you. Um, was not claimed she was not going to join us for lunch. Right. And we’re at this noisy, noisy diner, and it’s about 2 p.m. at this time. And we just finished eating. The waitress hasn’t cleared our plates just yet. We’re all just having a conversation, and out of the corner of my eye, I see this woman that’s been giving me these unusual looks. She comes, plops herself right next to me, and she never orders food. She just picks off, uh, the her roommate’s plate from across the table from her, and then she turns to me. She says, Coco, can I tell you something? And let me tell you, Joshua, I had chills like no other because I knew. I knew in my soul, my spirit. Like, this is going to change my life, right? And here’s what she told me. I know it was. It was the oddest thing. Like, so just imagine I’m it almost felt like I was in this movie and I’m in this busy, noisy, noisy diner. And when she says those words to me, it was like there was this hush that went through the entire restaurant. I try not to get emotional when I talk about it because I’ll never forget it.

Speaker4: Right?

CoCo Collier: And she says to me, she goes, Coco, she said, I overheard what you were talking to Sue about, which is, you know what I just shared? She said, I want to tell you, you have to do it. And here’s why. And she said, if you would have met me this time last year, you would have met a completely different version of me. She said I was hitting rock bottom. I, um, you can ask my roommate. She’s pointing across from her, and she said I was staying up till like 3 a.m. in the morning, drinking, partying, gambling. I’d come into the hotel room, I’d crash into the hotel room, a sobbing mess, and had basically a nervous breakdown. Right. She said, I go home from that, that, um, trip, and I basically do have a nervous breakdown, and I find myself on my laptop that night and I’ve got two tabs open. I’m looking at ways to end my life. Wow. And I’m and I’m also looking into mental institutions that I can check myself into because to me, that was my those were my two options. I felt so disconnected, So lonely, so just that no one understood what I was going through.

CoCo Collier: She had maybe a little bit, in my opinion, a little bit of postpartum depression. And she said, luckily I didn’t do anything. The next day my husband comes home and I tell him my struggles and he gets it as much as a husband. I mean, you know, you’re a husband to your wife, right? As much as you can get it. Um, she said, but I made some changes. I ended up seeking help, and I’ve. I’ve been on some medicine since then, and I’m in a much better place. But if I would have known about a retreat that I could have gone to just to give, take me out of my environment, that I could connect with other women that are going through the same things that I’m going through. I would have chosen that in a heartbeat because that’s what I needed. I needed to know that I’m not the only one going through what I’m going through, and that’s why you have to do it. And I remember getting on that plane that night, and I turned to my best friend Sue, and I said, well, shoot a bear. I guess I’m starting a nonprofit.

Joshua Kornitsky: Sounds like it was an inevitable path from some time back.

CoCo Collier: It it was wild. The the things that I had to go through, what I feel like was maybe going to hell and back. But there’s a reason why I did it, and it’s why I fight so hard for the women that I serve. It’s why I feel like I’m always putting on my battle gear, my warrior uniform, because I feel like so many women feel invisible and unseen, especially some of the women we serve, which is our mamas that have a child with special needs. And this this forever lifetime caregiver role that they they they were given and they accepted that assignment, right. You know, they will never be empty nesters. Like I know we will one day be empty nesters, right? Their needs are different than our needs. And so that is how and why I started Lumina of Hope Foundation.

Joshua Kornitsky: So that’s beyond incredible. And I would tell you that knew it was a journey. You told us it was a journey, and I wouldn’t ask you to cut a single thing out of that, because I think all of it was necessary to understand what brought you to creating the nonprofit. So. So you you serve moms, you serve women, you serve moms of special needs kids.

Speaker4: And yes.

Joshua Kornitsky: What way do you serve? You’ve mentioned retreats, which I.

CoCo Collier: Yes.

Joshua Kornitsky: But but what’s your overall mission? What is it you’re trying to do? You’ve talked about connection. You’ve talked about, um, helping those. I don’t think there’s a good term that exists today for the feeling of isolation other than isolation.

CoCo Collier: Right.

Joshua Kornitsky: Let me let you answer rather than me.

Speaker4: Yeah.

CoCo Collier: Well, the three words I would say that resonate the most with lumen of Hope Foundation is rest, connect and thrive. That’s our ultimate goal. Um, there’s so many women, so we serve, like I said, our mamas that have a child with special needs. We call them our anchored. Mama’s not anger anchored. Um. Anchored mama’s. And so we also serve women that are cancer warriors. Because of my mom’s journey. My journey. My VP had breast cancer at the same time I had cancer. And, um, that’s important to us, too. Um, and so those are just two of the ones. And then women that have suffered loss as well. That’s a phase that we haven’t even been able to reach just yet, because we are 100% volunteer based. Um, and so our, our volunteers, you know, we work really hard for our women and we hope to grow and be able to help those women eventually as well. Um, but we do this by providing connectable moments for them, by hosting different events in our community, for them to connect. Um, one of the things that that’s so beautiful that happened out of a February retreat of ours, which was one that was designed for our mamas that have a child with special needs, um, we were able to provide 16 women full scholarships for five days, four nights in Destin, Florida, and, um, all the food was provided. The keynote keynote speakers were provided.

CoCo Collier: I had someone donate a boat. I had a captain. A captain. Georgia is actually her name. She, um, was able to do that to to take us out on the boat throughout the day in different shifts. Um, I had a photographer that is a domestic violence survivor, and she, um, was the one that said, hey, Coco, when you bring these mamas here, I want to photograph them. And she did, and she is phenomenal. So if you look at our website, you’ll see these beautiful beach pictures of our mamas that have a child with special needs. They are they look elegant, they are photographed on the beach and they’re just stunning. And they look for new, they look refreshed, they look like they’re thriving. Um, and that retreat, so many things happened. One, there was this one lady that saw all my retreats. We do a vision board, right? Because again, you know, I talked about how important that is, and I’m a big believer in it. But this lady came up to me in the middle of that session and she’s in tears. She’s like, Coco, she said, I don’t remember the last time I allowed myself to dream for myself. It’s probably been about 21 years ago since my daughter was born. 21 years of not dreaming for your own being, your own needs. That tells you so much, right?

Joshua Kornitsky: Fathomable.

CoCo Collier: And for many of these women, it’s I mean, for some of them, it had been 15 years that she had gone away without her child. 15 years because. So everyone’s situation is different. But for this one, there was just nobody that she could trust that the child would trust as well to take care of their needs. Right. And so This same woman that came up to me, um, that was in tears. You know, she’s kind of a quiet, more reserved women out of all of this group, right? Well, what’s really incredible is that a few weeks later, she reaches out to me and texts me. She said, Coco, so many people, um, in our community around this area, saw what was happening at the retreat. And they’ve heard me talk about the retreat and all those good things have come out of it. Um, but they want to know how they can get together. And she said, basically, I think I’d like to maybe co-lead. I want to do it by myself, but if I want to do some some meetups, the women in our community that are in that special needs world and so that they can hear about some of the resources that are available and just connect with the other mamas that are going through the same things. And because at that retreat in back in February, we’ve we’ve We found that here are 16 women, much from Atlanta to Cartersville. But these women, we found out that like three of them knew about XYZ resources. Right. And these three knew.

Speaker4: About all.

Joshua Kornitsky: Live isolated to a degree. And when you discover something like that, until you came along, there was nowhere to share that.

CoCo Collier: And they realized there’s huge gaps here. Um, and what was cool at the retreat and that I’ve seen now. So this lady, um, her name’s Melanie, I’m going to tell you. And the lady that approached me, we went on a hike a month later, she’s telling me she about the women wanting to connect in our community. And she is leading our anchored mamas that meet monthly, sometimes every other month. Um, and that’s different opportunities for them to connect at, like, different churches. We’re going to McKenna farms this month, and it’s bringing women from our area around, um, just meeting other women that have already been through what they’re going through. Um, there’s some that, you know, like what I’ve seen. And when I step into this world, because I’m not so much involved in that world, that community, that space. Right? But what I’ve seen is that some of these older mamas are like, we don’t know about this program. Oh, you’ve got to get in touch with so and so. She’s the right person, the right contact at this, you know, this government office to help get your paperwork through so your child can be approved. Your adult child can be approved to have diapers, right? Um, there’s there’s connections that are happening that just desperately need to happen because the weight on these women’s shoulders are so heavy.

Joshua Kornitsky: Sure. And and you’re giving them that venue to connect. Now, if if someone is a special needs mom that that wants to learn more, um, I have to ask the question because I imagine it’s it’s the first question on their mind is you’ve said the organization is is run by volunteers. If if a special needs mom is listening, is there a cost for them to participate?

CoCo Collier: Not at all.

Speaker4: No, that’s I have to.

Joshua Kornitsky: Ask because.

Speaker4: I assume that’s the first.

Joshua Kornitsky: Question that.

Speaker4: Would.

Joshua Kornitsky: Come to mind. And and one would presume that their resources are spread pretty thin. So that’s an amazing thing.

Speaker4: Yeah.

Joshua Kornitsky: Available.

CoCo Collier: It’s it’s what I fight for. It’s what I it’s why I’m doing this. It’s why I spend so much of my time in and around our community and online, on social media is to bring attention to it, because we every single cent that comes to lumen of Hope Foundation is distributed to make these beautiful moments happen. Um, the McKenna farms is that experience. Next week is going to be phenomenal for our mamas because they’re also going. So McKenna farms is this horse farm. Okay. This equestrian place that, um, provides occupational, physical and, uh, physical and one other type of therapy. And so they’re a nonprofit as well. And they’re going to be doing a demonstration. They’re going to have a fire pit. They’re going to have a coffee bar, is going to turn into a s’mores bar for our mamas. And it’s just a time for them to rest and relax, but also connect and learn about this beautiful resource that’s available at McKenna farms. Um, but there’s zero cost for any of our anchored mamas or mamas of a child with special needs to attend if they want to find out more. They should find find me on social media. Find. Follow our website. Um, we have a private Facebook group called Anchored Mamas. And. And if they search in Facebook Anchored Mamas, that will pop up and they just join that group. And that’s how you get all the information of what’s happening, um, all these little connectable moments and resources as well.

Joshua Kornitsky: Thank you for sharing that, because I was going to ask you what’s the best way? And we’re not. We’re not at the point where I’ll get all your your.

Speaker4: Yes, yes.

Joshua Kornitsky: And I’ll ask you about that when, when we’re closer to the end of the interview. But I had a few more questions, if that’s okay. Um, so since you founded the now, did I say it wrong? Is it the Lumina of Hope Foundation?

Speaker4: It is.

Joshua Kornitsky: So I had left Foundation off my. My apologies.

CoCo Collier: No.

Joshua Kornitsky: Since you founded the Lumina of Hope Foundation has the the overall mission in who you serve. Very clear on that. Has it evolved any have you have you seen additional needs that you’ve brought in the the scope?

CoCo Collier: Oh man, that’s a great question. I definitely there’s so many needs out there. That’s the that’s the thing. Um, there are so, so many needs. And um, for the we’ve kind of gone into more of our that the mamas that have a child with special needs are anchored mamas. Right. We’ve kind of gone more heavy into that right now. Um, because there’s no roadmap for them. That’s one thing I’ve seen is there’s no just simple playbook for, oh, my child was diagnosed with XYZ. I just need to do this and I’ll be able to take care of their needs. Like that does not exist. And I see these women just struggle so much with with battles for that. Like I said, the diapers, um, adult diapers is a big need.

Speaker4: Which is something.

Joshua Kornitsky: That someone who’s not in that universe would never occur to them to be a concern one way or the other.

CoCo Collier: Right. And, um, I’ve learned that also some some I’ve learned it so many things by these women. So let me tell you my connection with the special needs community and why that was even something that I sought after. Um, so my mom that that I lost, she worked with adults with special needs because her sister was born with special needs. And her sister, my aunt, never learned to walk. And at age about age 13, they had to move her into a home because my grandmother just was not able to care for her anymore, and she passed in her 30s. And so, um, that is how I am pulled into that world. Um, it’s a way I honor my mom, um, who was so incredible, such a game changer for her community in southern Illinois as a social worker. Um, she fought for the people that couldn’t speak for themselves. And she also did crisis calls every other weekend. She was just an incredible, mighty woman. And it’s the way I honor her. And I honor my aunt is through our anchor mamas. And I try to give them a voice because, um, like I said, even this one lady was telling me about how, you know, just walking in the grocery store and she’s walking with her special needs, um, her daughter that has special needs and the wheelchair. And she just feels so invisible. There’s so many people that feel invisible and unheard. Unseen, and they need someone to fight for them because they’re fighting for their child.

Joshua Kornitsky: And it’s.

CoCo Collier: Hard. They’re exhausted.

Joshua Kornitsky: Right. And it’s hard for them to even envision the additional fight of the bigger picture, because it’s trying to get through the day.

CoCo Collier: Right. And, I mean, I cannot imagine I talked to this one, mom at this, um, dinner the other night. And she’s an older, older woman. Her and her husband are in the process of interviewing possible caretakers for their son. That’s an adult with special needs for when they pass. Like.

Joshua Kornitsky: Wow.

CoCo Collier: We never.

Joshua Kornitsky: Right.

CoCo Collier: Right. So many people don’t even think about that. And can you imagine what that’s like entrusting not I mean, they’re trying not to fight, not to use a facility and to find a caregiver in a home. But think about that game plan and oh my gosh, just so much the legal work behind it.

Joshua Kornitsky: My brain struggles to comprehend that.

CoCo Collier: Right.

Joshua Kornitsky: To have to think about that provision.

CoCo Collier: Yeah. So they have so many needs. And so, um, you know, I’ve, I’ve just started we, we launched, um, on Amazon. We have a lumen of hope kind of wish list and oh, some, some of the items are for our retreats and some of them are for our mamas as well and for the women we serve, because I’m all let me tell you, I, I see, um, I have to turn people away because I just don’t have enough. I don’t have supplies or I’m not able to help them, and I have I don’t turn them away with nothing. I, I try to steer them in the right direction. And here’s another resource that you can reach out to for help. But, um, it’s silly, but there’s just some things that that even the government won’t well, they will pay for. But man, the types of hoops.

Joshua Kornitsky: That these.

CoCo Collier: Ladies have to go.

Joshua Kornitsky: Through. Time for federal funding on anything. Um, and, and how would folks find that Amazon. Is it a wish list?

CoCo Collier: It is. Yes. So if they search Lumina of Hope, um, it should pull up Lumina of Hope Foundation. And it’s a wish list. And. Yeah, it’s on Amazon. Um, and then I know these women, um, you know, they reach out to me. Like I said, I’ve got this little running list going through. And, um, if there’s ever anybody that someone wants to give an item to specifically, directly, they just need to email me. They just need to reach out to us on our through our website and let me know. It’s my responsibility to make that connection happen. So like if they even say, hey, I’ve got a friend who is a mama, um, that desperately needs to go to like our retreat that’s coming up in December. I want to sponsor her. Give me that. So when they make that donation, they can send it anonymously. They can also reach out to the the number that’s on our website or email us on our website and let us know about that, and we will make that happen to make sure that that donation goes directly for that woman to attend that retreat. Right. So, um, we have ways to make it. To make it happen. Just to bless a mama. And that’s what we want to do. We want to spark some hope and give them that rest, connect and thrive. Bring them back home recharged.

Joshua Kornitsky: And for clarity, you are a nonprofit.

CoCo Collier: We are. We are 100% volunteer based nonprofit, 500 1C3.

Joshua Kornitsky: And and the reason that I want to to establish that is that charitable giving to a nonprofit is very different than donating to an organization you support. And as a primary office or our primary audience are business owners. And it’s important that they know that corporate giving is also potentially tax deductible. We’re not tax advisors, so we can’t say for sure. Right. Donating to a 500 1C3 is a legitimate donation. So out of curiosity, because of the reach that we both may have in our connections, Actions. Are there any specific needs that at a high level that that right now you’re trying to satisfy?

CoCo Collier: Um, yes, absolutely. So, um, we and I’ll say this, we did not do a gala this year, um, which is our big fundraiser. All right. Um, because my BP has some health stuff, and, um, was not able to spearhead that. Right. So we’ve got I’ve got a new person that is going to run a gala for us in March. Right? So we have sponsorship opportunities there. All of our retreats have sponsorship opportunities as well, and our community events as well.

Joshua Kornitsky: And so business that works predominantly with women. What a fantastic way to get in front of them.

CoCo Collier: Right. Um, what I’ve. Yeah, what I’ve learned is that there are some great little even like mortgage um, I think mortgages, there’s some special, unique things for, for our women that we serve that are out there for them. Um, and so this is a great opportunity for some of those businesses to sponsor and get y like get their name out there and their face in front of these women. Um, but gosh, we have so many, so many needs. Um, our, our, our biggest is, is to help make these retreats happen to us because it’s not a simple, easy, um, or like a little cabin in the woods, right? Like. No, because I do. I speak all the time about, you know, our, um, you know, I am faith based. I am a believer. And I’m like, our God is a God of abundance. And and I know that, you know, and whoever you believe in, like, like they’re limitless, like we are. We can be blessed like it’s theirs, ours for the taking. And so my, my whole goal is to just love on these women. When they come to our retreats, we spoil them rotten. We take care of their food. It’s all anti-inflammatory. Um, this December retreats all gluten free as well, because most of our, our women have learned that they kind of got to remove the gluten, right? And so, um, we’ve got the right speakers that are coming in to speak and pour life into these women. Um, we’ve got some fun moments happening at this retreat, but the five days, four nights is a necessary thing for these women, because we’ve learned that for so many women the first two days, they’re still trying to shake off life. Um, the stress.

Joshua Kornitsky: We equate it to a vacation from work, where it usually takes a day or two before you’re able to let go. And work is a lot simpler than than letting go of that type of a mental connection. Yes, child.

CoCo Collier: Yeah. And what we saw in the, the February 1st is that on day three, there was something so powerful is that it’s like women’s guards just finally dropped. Right. They started opening up more and more. They started connecting more. They started they looked like completely different women than when they walked through the door. The stress was off of them, you know. And they had hope again. They had hope.

Joshua Kornitsky: How how often are their retreats available?

CoCo Collier: So, uh, so this year.

Joshua Kornitsky: It’s a function of of.

CoCo Collier: Yes.

Joshua Kornitsky: Budget and donations. Uh, yes. You plan to have. Well, you you’ve mentioned both November and December, so I presume those are already planned and going to execute.

CoCo Collier: Yeah. So, um, we are a side note here. So timeline wise, we are still what I feel like is maybe not necessarily a baby nonprofit. We’re kind of in toddler stage. We got our diapers. Right. Um, so we’re about a year and a half in, uh, last year we were able to have two or last year we were able to have two retreats. This year we’ve had this December 1st will be our third one. Um, no, it’ll be our fourth one. Wow. And the December retreat was not necessarily planned. Okay, this is another one for our moms that have a child with special needs. Um, this happened because one of the ladies that attended our February 1st said Coco. Again, different woman, different community, different network. She said people are desperate to to get to experience this, to get away, to have that pause and that reset. Right. If I can help financially make this happen, and we put another retreat on the calendar for December of this year, and I will tell you, I definitely had a little freak out moment because I was like, oh my gosh, that’s a lot. All right. That’s a big that’s a big ask. Um, can we make this happen? Can my volunteers make this happen? Can I make this happen? And I said, if you can help, if you can make the funding happen, I will move mountains for these women. And so that was not planned. But we are doing it in December thanks.

Joshua Kornitsky: To the generosity of of donors. That’s.

CoCo Collier: Yes. And one of the ladies husbands works for Coca-Cola. They have the matching program, which is phenomenal. Big time, big help. And so that was such a blessing. And that retreat is actually an LJ Georgia, so very close by. So if someone a local business is listening to this and wants to sponsor like that sponsorship, you can come up and spend 15 minutes, 20 minutes talking to these mamas in person about why your business would be good for them, right? What you can do to help better their lives and get that face to face contact. Um, that one is actually at a lake, a lake house. There’s a barn next door to it. We’re going to do a country line dancing for our mamas as well. Um, but we’re able to provide for that one as a slightly smaller retreat. It’s going to be 12 women that attend that retreat. So all on scholarship. They’re not paying one single cent. Wow. Um, they are connecting on Facebook through another private Facebook group where they get to start the connection early. They get to figure out carpooling, which is also kind of purposeful because that allows them to kind of forces them to connect before they arrive, because it doesn’t matter what age of any of our women are or how successful I’ve learned any of our women are. But there’s still that fear that unknown of going to a place with a bunch of complete strangers. Right? I’m going to go spend five days with all these strangers. Um, there’s that, those nerves. And so the carpooling helps us kind of get rid of some of those nerves. I want to say, um, but, yeah, that’s. So that’s a that’s our retreat. That’ll be the third one this year. Um, we have next year’s different next year, we have on our calendar a we have our gala that’s going to be March 28th at Holbrook in downtown Acworth. Um, I don’t know if if you’ve ever been to Holbrook.

Joshua Kornitsky: Uh, I’ve certainly seen it. And I’ve met some folks from Holbrook.

CoCo Collier: So it’s an active adult facility upstairs. They have this beautiful, beautiful area, this space. Um, and so that’s where our gala is going to be. We’re going to have two artists that are teen artists that are going to be doing live demonstrations, and that’s going to be auctioned off at the end of the night, which I’m super excited. So I love seeing teenagers like, do what they are passionate about doing, and we have some talent in our area. Um, so that’s happening. And then we have a mission trip that we’re doing in April. Um, it is actually April 6th through the 11th. It’s during the Cob and it’s in Bartow County. What is Woodstock? Is what county is that?

Joshua Kornitsky: Cherokee.

CoCo Collier: It’s Cherokee. Thank you. I couldn’t think of that. Cherokee County. I think that’s during their spring break, and we have a couple spaces left for that. This is our first mission trip to Guatemala. It’s not my first time. It’s actually where my daughter was born, um, 18 years ago. And so, uh, I’ve been back on mission trips to Guatemala many times, and I had a couple women approached me about about this need to go on a mission trip like that. They were feeling they really wanted to go serve. They didn’t necessarily want to do it through like a church organization. They didn’t want to do it with a bunch of men. They didn’t want to go build a house because they were fearful they’d never been on a mission trip before. Um, and I was like, well, why don’t we do it through women of Hope Foundation? She’s like, you can do that. It’s like, I’ll move mountains. I’ll. I will move mountains to serve our women. So we’re going to serve single mamas in this community in Guatemala. Um, we’re flying to Guatemala City, and I’m so excited. We’ve got teen girls that are coming. We’ve got three teenage girls that are attending, um, we’ve got two anchored mamas that are joining us, and we’ve got space available. We’re able to add more to our group. We’re partnering with a team that’s down there living and serving your year long in Guatemala. And so we are able to customize this mission trip. And um, because I know for many it’s their first time on a mission trip, right.

Joshua Kornitsky: So I imagine that’s pretty intimidating, dating.

CoCo Collier: Right. And so I was like, and I said, let’s build this. I partnered with Serpent Life. I said, let’s build it especially for our teen girls. I want to plant that seed of of serving these other communities that, you know, are in a different world than we are in. Right? Um, their needs are different than our needs. And so we are building that. We’re going to we they have these water filtration kits that we can put together at the location we’re staying at, and then we’ll go put them into their homes. Um, their homes, you know, are basically a shack, a hut on a dirt floor. But we’re able to provide them some clean water, which is great. We wanted to do that. Um, we’re going to have some activities there for the kids to, to bring them in. We’re going to feed them, love on them, do some artwork with them, do some sports and, um, just share about what we’re doing. I love I mean, just show them some love and support. Like, who doesn’t need that, right.

Joshua Kornitsky: Absolutely. So I have one last big question. Yes. Last big question is where do you hope to bring the Lumina of Hope Foundation? What’s what’s your big goal if if there’s obviously you’re serving a diverse community of women with diverse, uh, let’s just say spectrum of needs. Um, but if if you had one big goal for the organization, what would that be? Where do you want to grow this to?

CoCo Collier: Yes. Um, that’s a great question, Josh. I would love to grow this globally, I really would, I would love to.

Joshua Kornitsky: Small aspiration. Nothing about this conversation’s been small, so.

CoCo Collier: Well, and that’s the problem with thinking without limits.

Joshua Kornitsky: Well, or that’s the benefit which which I’m all about the reframe, right? Everything you, uh, leads me to believe that that will likely be the case one day. I don’t know why I even said likely it will be the case one day.

CoCo Collier: Right? I feel like I have been I popped so many fear bubbles at this time. You know, these things that used to stop me. They used to prevent me from speaking up. They used to prevent me from doing so many things, let me tell you, because I used to have a speech problem like that’s just one of them, right? And now I do public speaking, right? Like what the what? Who who would have ever dreamt that that this girl Coco would be doing that right? Um, but I’ve popped so many of them that it does not scare me anymore. Because I know this. I know, like, just like before you go to work out in the gym, right. If, let’s say that you’ve been, um, someone that the one of those people that just hate exercise, right? And you’re always stressed. You’re like, oh, I know I need to go to the gym. There’s always that little mental battle, right? That that it’s like, oh, you know, let’s just put it off one more day. You can go, you can go to the gym or, you know, there’s something in the universe that sometimes wants to battle it out with you because the, you know, because for whatever reason, there’s something amazing.

CoCo Collier: Once you do it, once you get there, once you go through it. And at the end of that exercise, you feel incredible, right? And so I have learned that by popping through and pushing through these fear bubbles, there is something so beautiful at the other end of it, the other side of it. And they don’t scare me anymore. So yeah, I do want to go global. Yes, I do want to bring hope globally. And yes, I do want to, um, I want to just shine some light on these these women that feel completely invisible. And I’m fighting for them because they don’t have a voice. So I don’t get to be meek and I don’t get to shy away. I don’t get to, um, go curl up in a fetal position in the corner and suck my thumb anymore because I went to hell and back for a reason, and I’m fighting for these women.

Joshua Kornitsky: It sounds to me like there’s a growing voice and I’m talking with her right now. Um, Coco, what’s the best way if if you want to participate, if you want to donate, if you want to just learn, or what’s the best way for someone to get in touch with you?

CoCo Collier: The best way is going to our website, Lumina ofhope. Com. Um, you. Yeah. Lumina ofhope. Com. You will find out who we are, who we serve, what we’re doing. Um, how to volunteer, how to sponsor. Um, the other best way, because I do a lot of things on my private, personal social media pages is finding me CoCo Collier. It’s just c o c o c o l l I e r um, and I you get to see a lot of behind the scenes on our journey as well. But there’s a lot of things that I do in our community to shine light on them and the, the businesses around us as well. And so, um, find me there and you will find everything.

Joshua Kornitsky: Well, and we will also when we publish, we share all of those links as well. Um, I cannot thank you enough for what has been, uh, not to, to use the pun, but what has been, uh, an illuminating time.

CoCo Collier: Oh, okay.

Joshua Kornitsky: My guest today has been the absolutely incredible CoCo Collier. She is the founder of the Lumina of Hope Foundation, a nonprofit dedicated to creating meaningful experiences and support for women and mothers of children with special needs through experiences, retreats, mission work, and community programs. Lumina of Hope helps women step outside their comfort zone and find renewed purpose. Coco’s work blends courage, compassion, and connection, empowering women to heal, grow, and rediscover their strength. I can’t thank you enough for the incredible time we’ve spent together. Coco.

CoCo Collier: Uh, thank you so much. I appreciate this opportunity to shine a little light on our little baby nonprofit. So thank you.

Joshua Kornitsky: I’m honored we can do to help. We’ll be happy to help. Thank you. Uh, I’d like to just remind everyone that today’s episode is brought to you in part by our community partner program, the Business RadioX Main Street Warriors defending capitalism, promoting small business, and supporting our local community. For more information, go to Main Street Warriors. Org and a special note of thanks to our title sponsor of the Cherokee chapter of Main Street Warriors. Diesel. David. Ink. Please go check them out at diesel. David comm. My name is Joshua Kornitsky. I am a professional implementer of the entrepreneurial operating system and I am your host here on Cherokee Business Radio. We’ll see you next time.

 

Tagged With: Lumina of Hope

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We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

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