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Insurance Q & A with Jason Ferguson
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Lisa Merriam shares her concerns regarding big licensing in China
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With stories ranging from Disney on Ice and Feld Entertainment, to Calvin Klein and Warnaco, to Ralph Lauren Polo and Lancôme, Lisa offered our listeners on BrandMoney a wealth of examples about how great brands use third party manufacturers to extend their brands via licensing.
Lisa who is currently writing a book on branding in China also revealed how cultural differences have cause the Chinese to treat the protection of brands and intellectual property in a distinctly different way than most westerners.
Lisa Merriam is a brand consultant who has made a career of helping companies build and manage brands. Her expertise includes brand strategy, brand naming, brand identity, brand launch, copy writing and video production. Clients include multinationals like ExxonMobil (post merger strategy and product positioning, naming, design), Johnson & Johnson (positioning and design for 2008 Beijing Olympic Games), and ADP (researching the small business market and repositioning and describing products for that target), but also over a hundred small entrepreneurial firms.
Prior to starting Merriam Associates, Lisa was Director of Brand Strategy at McCann-Erickson’s FutureBrand consultancy. She worked with clients as diverse as McGraw-Hill, D&B, UPS, and Exxon Mobil. Prior to that Lisa held the position of Marketing Director at E Ink Corporation, an MIT start-up and was Vice President of Marketing for CENUS Corporation, and Internet technology firm spun out of the University of California. She began her career selling advertising space and syndicated data at Downey Communications, a family-owned company.
To learn more about brand extension tools that can help your business click here.
November 18th – Special Edition: Effective Jobseeking and Networking During the Holidays
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Write Here, Write Now in conjunction with sponsor Write Choice Services presents this special edition. The major holiday season kicks off with Thanksgiving and is followed by Advent, Hanukkah, Christmas, Kwanzaa and New Year’s. Is it pointless to engage in a job search during these 6 weeks? Are companies hiring or even interviewing? Could it be that this is a critical time for effective job seeking? And what about networking? With all kinds of parties and gatherings and celebrations is this a networking nirvana opportunity? Or is networking at such events improper? Are there any guidelines? Wayne Breitbarth, Richard Kirby, and Emile Paradis join show host Dr. Tim Morrison for a panel discussion on jobseeking and networking etiquette for the holidays. Phoning in from Milwaukee, WI will be Wayne Breitbarth a seasoned business man and author of The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.Wayne leads workshops in effective use of LinkedIn. Richard Kirby is founder of Executive Impact, Inc., a leading career coaching firm in Atlanta, GA. His book is Fast Track Your Job Search (And Career!): How to Get Paid What You’re Worth by Avoiding Common Career Roadblocks. Emile Paradis is with the Referral Institute in Atlanta, GA. A national organization, The Referral Institute trains individuals to network effectively while creating referrals for life. Emile is currently working on a manuscript about networking.
Outback Steakhouse to provide a Thanksgiving meal to Gwinnett County seniors
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Yanis Latsis emigrated to the United States from Latvia in 1989. He came with his parents, being 14 at the time, because his pa
rents sought a better life for him and his siblings. In 1992, being a typical teenager, he had aspirations of a stereo, video games, dates, a car… At the time, his brother was working for Outback Steakhouse, and encouraged him to also apply for a job there. He started with Outback as a dishwasher in 1992. In 1996, Yanis helped open the Suwanee location as the Kitchen Manager. He continued to work his way up in the organization, and in 2003, he was offered an opportunity to buy into a partnership at the Gainesville location. Five years ago, Yanis became the owner of the Suwanee location – a kind of homecoming for him.
One of the things that is very important to Yanis, and to Outback Steakhouse, is giving back part of his success to the community. He is extremely grateful for the opportunities he has had to build a life for himself and his family, and now is committed to making an impact in the community that gave him that chance. Yanis is joined by Gary Galloway, of Gwinnett County Senior Services today. Outback and Gwinnet County Senior Services joined hands more than a decade ago to implement the Outback at Work program that has now generated more than $100,000 for Gwinnett County’s Seniors. This money, donated to Gwinnett County’s seniors through non-profit Friends of Gwinnett County Senior Services has been used to support Meals on Wheels, Emergency Home Repair and transportation, among other things.
As we near the holidays, Yanis and his team at Outback Steakhouse in Suwanee want to make sure that several hundred more people have something to be thankful for this Thanksgiving. As such, Yanis is opening his restaurant from 10 am to Noon on Thanksgiving Day to cook a free meal for those who would not otherwise have a Thanksgiving dinner. Yanis tells us he is personally cooking these turkeys!
Outback Steakhouse in Suwanee is located at 145 Gwinco Boulevard, near the Lawrenceville Suwanee Rd exit of I-85. They are now open for lunch! Check out their menu here. If you know of a senior that might not otherwise get a Thanksgiving meal that is in reasonably close proximity of the restaurant, please call Charlene Barr, Gwinnett County Senior Services, at (678) 377-6715, or email her at Charlene.barr@gwinnettcounty.com.
We want to thank Griswold Special Care for sponsoring today’s show. Griswold Special Care has been a preferred provider of high quality, affordable in-home senior care in Dallas and Atlanta for 20 years.
November 15th – Marketing: All Authors Have to Do It
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Whether an author is fortunate to be published by a traditional publisher or elects to self publish, one factor is common: the author must fully engage in the marketing process. That comes as a surprise to most first time authors. Author Marcia Gaddis has teamed with Mimi Schroeder of Max Communications to effectively market Marcia’s book When God Comes Near: Waiting in the Miracle of His Presence. Part of their marketing included speaking with Write Here, Write Now host Tim Morrison while he engaged in a remote broadcast at the Decatur Book Festival. As the three engaged in conversation, Dr. Tim remembered having seen Marcia Gaddis at a writing conference earlier in the year and having had an extended phone conversation with Mimi Schroeder earlier in the year as well. Things you’ll learn from this broadcast: Why Marcia elected to make a book out of her journal entries written during her daughter’s battle with a terminal illness. How did Marcia find Mimi. Why Mimi agreed to market Marcia and her book. How having a public relations person benefits an author.
The X Factor: “Know your strengths & leverage them.” – Monique A. Honaman
Monique Honaman, CEO, ISHR Group Dazzles on ITWC
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Monique A. Honaman is the founding partner of ISHR Group. Her expertise includes global executive assessment, leadership development, organization design, and performance management.
She was selected as a “2011 WBE Star” by the Greater Women’s Business Council. Sher serves as the Chapter Chair for the Women President’s Organization (WPO) in Atlanta.
Listen in as she shares her wealth of experience on coaching corporate clients top talent and how you grow in your business leadership too!
Public Relations (PR) Firms (11/08/2011 show)
Listen to our experts on Public Relations (PR Firms)
Ed Van Herik provides strategic assessment and counsel on integrated communications for companies, non-profit organizations and government agencies. His company, Van Herik Communications, advises clients on how to develop PR campaigns to sway target audiences, including overall plan development, appropriate messaging and tactical implementation.
Van Herik Communications staffers have won public relations awards for publicizing the potential of electric cars (new product); for the unveiling of a merger that created a Fortune 500 company; and for co-authoring a pivotal white paper on energy efficiency, electric transportation and the environment.
Van Herik served as a principal TV spokesman for an electric utility during the California energy crisis, and spent several years after that involved in issues management and strategic communications planning and implementation. He recently ended a two-year stint acting as in-house communications lead for AARP Georgia. Ed Van Herik’s Segment
Debbie Fitzgerald has16 years of PR experience (eight in Los Angeles, eight in Atlanta) and nine years entertainment industry experience. She is the 2011 co-chair for the Independent Counselors special interest group of PRSA Georgia, and she upholds strict adherence to the PRSA Code of Professional Standards and Code of Ethics. She earned a B.S. in business administration, with a concentration in marketing and a minor in theater from California Polytechnic State University, San Luis Obispo, Calif. Debbie Fitzgerald’s Segment
Stephen Terrell is the Senior Vice President of Market Development and Branding of The Lifeline Program, one of the oldest and most-established life insurance settlement providers in the nation. The company actively partners with insurance agencies and broker dealers to establish profitable and ongoing life settlement business lines.
Terrell is responsible for all aspects of the company’s sales and marketing efforts including sales-force management, advertising, public relations and development of broker-dealers and agent networks. Terrell began his career in insurance settlements with The Lifeline Program in 1991 and has witnessed the industry’s growth from a virtually unknown niche business to a mainstream financial player. He has been instrumental in creating the company’s brand, advertising messages and marketing materials as well as establishing the company’s corporate image, policies and procedures. Stephen Terrell’s Segment
Veterans in Corporate America.
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James C. Anderson
Lieutenant Colonel James C. Anderson was born in Shelbyville, Tennessee, on April 12, 1968. He graduated with a Bachelor of Business Administration Degree in Human Resource Management from Austin Peay State University in Clarksville, Tennessee in 1990. He was commissioned as a Second Lieutenant from the Reserve Officer Training Corps, as a Distinguished Military Graduate, on 12 May 1989.
Lieutenant Colonel Anderson most recently served as the Chief of Training Operations for US Army Forces Command at Fort McPherson, Georgia. His previous assignments span holding key leadership and staff positions at all ranks from Second Lieutenant to Lieutenant Colonel including Battery Commander of Alpha Battery, 4th Battalion, 5th Air Defense Artillery, 1st Cavalry Division and Battalion Executive Officer of 2nd Battalion, 44th Air Defense Artillery, 101st Airborne Division (Air Assault). He has served in various positions within the 24th Infantry Division, 1st Cavalry Division, US Central Command, 5th US Army, and the 101st Airborne Division (Air Assault) where he deployed three times to Iraq. His travels include numerous locations within the United States, Asia, Europe, and the Middle East.
Lieutenant Colonel Anderson is happily married to married to Dee Zukow and has two children, Michael and Katie.
Marvin Austin
Marvin Austin is a Senior Operations Leader recognized for transforming strategy into profitable reality for consumer service and retail solutions companies. Marvin led multiple national service companies as General Manager, EVP and Chief Operating Officer. He currently leads an IT Security Firm as Managing Director. He holds a BBA and MBA from Oglethorpe University and is a veteran of the United States Navy. Marvin enjoys volunteering and consequently serves as Co-Chairman of the Veterans Employment Taskforce, a non-profit agency established to help veterans who possess executive leadership potential, transition in to corporate America.
