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Coach Kenny Graham Jr. and Nathan Bates with CMIT Solutions

January 15, 2024 by angishields

Charitable Georgia
Charitable Georgia
Coach Kenny Graham Jr. and Nathan Bates with CMIT Solutions
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In this episode of Charitable Georgia, host Brian Pruett is joined by former professional athletes Nathan Bates and Kenny Graham Jr., who discuss their transitions from sports to community involvement. They share personal stories of resilience in the face of adversity, including career challenges and personal losses.

The conversation covers the importance of networking with authenticity, the impact of sports on mental health, and the need for athletes to find purpose beyond their sports careers. They also address the evolving landscape of college athletics, including compensation and the transfer portal. Finally, they emphasize the importance of allowing kids to enjoy their childhood and not pushing them too hard in sports. 

Kenny-Graham-Jr-headshotKenny Graham Jr. was born and raised in Laurinburg, NC. He attended college at North Carolina A&T State University with a major in Computer Engineering.

Kennny played professional baseball for seven years and is now coaching 14 & 16 year olds and Collegiate Summer baseball with a goal of being an outfield coordinator at the professional level.

Kenny is the father of Savannah Reign Graham, age 7, who is currently in dance & gymnastics. He’s a man of God and truly values family and being a mentor and leader to help others.

Nathan-Bates-headshotNathan Bates went to HS in Fayetteville, GA at Starr’s Mill. He played baseball and basketball, lettering all 4 years. He ended his basketball career as the second highest scorer in school history, and went on to play baseball at Georgia State University.

After three years at GSU and a career 4 ERA as the Friday Starter, he was drafted by the LA Angels in the 15th round of the 2015 MLB draft. Nathan played 7 years in the minor leagues where he went from starter to closer and eventually hit 100 mph, but not before having Tommy John surgery first.

Nathan played as high as AA and played in the prestigious Fall league twice. In his 8th year of pro baseball, he played in Mexico and retired in July of 2022.

He’s been head of sales at CMIT Solutions in Marietta, GA since Fall of 2022.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:45] Good fabulous Friday. It’s another fabulous Friday morning. And first of all, everybody happy New Year. This is the first show since for being back from the holidays in 2024. So I hope everybody had a great holiday season. And um, even though it’s kind of nasty weather out there, it’s still a fabulous Friday. We’ve got two fabulous guests this morning. If this is your first time listening, Charitable Georgia is all about positive things happening in the community, whether it’s a business, individual or nonprofit. And I’ve got two guy. I’m like a little kid in candy store this morning. I got two guys in the studio. I got to call friends too, but they played professional sports. I get to dream about playing professional sports. So Nathan Bates, Kenny Graham, Jr., thanks for being here this morning.

Nathan Bates: [00:01:23] Of course. Thanks for having us.

Kenny Graham Jr. : [00:01:23] Thank you for having us. Thank you for having us.

Brian Pruett: [00:01:25] So, uh, Nathan, we’ll start with you just for just for a second. Um, you currently work with CMIT Solutions in Marietta, but you, uh, played college ball at Georgia State, and then you went on to played in the angels organization and played professionally in Mexico. So share a little bit about your background, if you don’t mind.

Nathan Bates: [00:01:42] Uh, yeah. My, uh, I moved a lot when I was younger. My dad was, you know, in corporate sales job. So bouncing around quite a bit, quite a bit. Um, and then, uh, went to high school down in the Peachtree City Fayetteville area, went to Starr’s Mill down there. And then, like you said, three years at Georgia State, um, as a pitcher, uh, playing baseball and pitching, was drafted by the angels in the 15th round and was bouncing around the minor leagues, traveling all over the place, doing that and having fun doing it. And until it wasn’t fun anymore, after about eight years, um, you know, got engaged, getting ready to get married, had some some other things going on and priorities had changed. So it’s time to take a different direction there. But loved every second of, uh, of the playing, playing career. And like you said, now I’m in it sales for a company called Cmit Solutions. We do it for small, medium sized businesses up in the Cobb, Douglas and Paulding County areas. But, you know, really anywhere in metro Atlanta. So, um, yeah, thanks for having me. It was a lot of fun. You know, I’ve played in a couple of, uh, golf tournaments, um, that you’ve invited me to a couple of charity scrambles, been on a panel to talk. And whether it’s, you know, giving back and having a conversation or donating money, it’s just a lot of fun to be involved in everything you do and happy to be invited to do it. Awesome.

Brian Pruett: [00:02:51] Well, I appreciate that. And we’ll get back to you in just a second. So, uh, Kenny Graham Jr, you also played pro ball. You were with the White Sox for a while, and then you actually spent one year in arena football until the nasty Covid thing hit. But. Right. Absolutely. Give us a little bit about your background if you don’t mind. Uh, yeah.

Kenny Graham Jr. : [00:03:06] So originally from Laurinburg, North Carolina, um, born, uh, my mom and dad, uh, they actually still happily married. They actually just celebrated 32 years of marriage last week. Uh, I did my undergrad at North Carolina State University, had a degree in computer engineering and minor in public speaking. Um, I actually wasn’t drafted. I was an undrafted free agent. Um, at that time, they had something called the American Baseball Institute, um, down in Clearwater, Florida, at the Phillies, uh, spring training complex. And it was like an institute for guys who got overlooked in the draft or guys who got released. And I went down there for a tryout. Me and my dad and my uncle, um, I just happened around, like, a six for 60. Um, I topped out at 110 miles an hour from the outfield, left handed. Uh, and then I took BP. My BP sucked. Literally. I was so nervous. I was 19 years old, so I was nervous. And it was over 600 guys at this tryout and everything. We had ten swings and everything. I hit, hit my back, hit the tarp and went back into the screen. Um, and I looked at my dad and my uncle. I said, yo, they’re sending me home like I’m not coming back, because the next day was like the inter-squad day. And I was like, dad, I’m going home, man. Like my BP sucked. So the next day it rained out. So we had like an off day. So we go back the next day and they called the names out for, you know, for the Inter-squad games. And they said Kenny Graham Jr. And I’m like, what are you talking about?

Nathan Bates: [00:04:33] You hit 110 from the outfield run A64. Yeah, exactly.

Kenny Graham Jr. : [00:04:36] So and that’s exactly what they told me because I asked I said did y’all not see my BP. They was like nah, you looked a little uncomfortable up there. So make a long story short. They said, we want to see what you look like in game like situations, so they can’t really determine off of a little tryout style. So, um, I ended up going three for four, two bombs and a double. Made some plays in the outfield, you know, some diving plays, man. And I had a representative from the Chicago White Sox and Dominican Republic out of Boca Chica. Um, he literally came up to me and said, hey, we want you. Um, I was like, I’ve never been out of Country Day in my life. You know, I’m a spoiled little boy from North Carolina. I love my mom and dad like I’m still in school, so I ended up, like, leaving. Aren’t for that year. I moved to D.R. for that summer. I played in Dominican Summer League, played for the Los Tipicos with, uh, Robinson. Cano’s father was our GM, Jose Cano. I mean, um, yeah, Jose Cano. And then I ended up staying there for like a whole year. And I played winter league over there as well. And then that’s literally how my whole career started. Say I bounce around in the minors for a little bit. Um, tore my knee. I got married at 24 years old, so I’m 34 now, so I got. Little younger, uh, a lot of baseball players.

Nathan Bates: [00:05:47] Right?

Kenny Graham Jr. : [00:05:47] Right. Yes, yes. Uh, you know what I mean? We got, uh, my, um, my previous wife, she had three kids before me, so I took care of them as my own once we got together. And then we have our seven year old daughter together. So I got four kids. You know what I mean? Um, so basically, what happened once I got hurt in 2017, I just, you know, I tried to bounce around, said bump baseball. And like you said, I mentioned you mentioned arena football. So I started training for arena football down in Tampa. I went down there, I think I as a matter of fact, I reached out to the guy that trained me on email and I said, hey, man, I play pro baseball. I’m tired of baseball. Don’t want to look at it. I want to play football. I got a lot of anger and aggression. I want to hit somebody. Can you train me? I’ve been able to.

Nathan Bates: [00:06:29] Do it in baseball.

Kenny Graham Jr. : [00:06:30] There you go. I was like, can you train me? So they emailed me back and said, fortunately, we can do it. I was like, okay. So it was a little expensive. It was like $2,200 a week that I spent. But I was like, I told my wife at the time, I said, look, I got to go for a couple of weeks. Make a long story short, man, I did NFL combine training, totally different. So I got a whole nother respect for NFL players. Football players, totally different. The first day warm up, I felt like I was about to die just in the warm up. Yeah, we didn’t even do speed and agility. Not even training yet. It was just the warm up. Wow. My lower back was tight, so after the first week I was fine. And then, um, I met some good NFL guys, some Buccaneers guys at that time. Arena ball is right around spring training. So when the Yankees guys came in, I got to meet CC Sabathia and all them boys. So they were trained there too. And then the Tampa Tornados had a tryout and I went to the tryout. Now, mind you, I’m a little flashy. So I pulled up to right. So I pulled up to the tryout in a drop top BMW. Okay. I was like, yeah, I’m I’m gonna show out. And my trainer was with me. So I’m the only guy that walks in with a trainer. So now everybody’s looking at me. So I’m like, all right, I got to show out.

Kenny Graham Jr. : [00:07:36] So make a long story short, man, I ended up we ended up doing the drill. I did good on there. And then we had to run the 40 and I ran a 445. And I thought I ran that. One of the owners was like, yo, get his number right now and he comes. So the player developer, he was like, uh, you know, I had my my college shirt on and he said, uh, man, you went to ANC. I said, yeah, I did. He said, uh, when did you graduate? I said, man, it’s 2011. He said, wait, wait, wait. You play in the NFL? I said, no. He said, you play football, right? I said, I ain’t never play football a day in my life. He said, what you do? I said, I used to play pro baseball. He was like not looking like that. And I said, yeah, man. I said, I just, I’ve always been a football guy. I just never played it. My dad wouldn’t let me. So he was like, man, I’m gonna send you a contract at night. So make a long story short, I get home back to the hotel, I check my Facebook, I get a friend request from both owners, the player developer and the head coach and the starting quarterback. And they they messed me and said, you’re getting a contract tonight. I looked over at my wife and I at the time, went to Vegas, celebrated, signed it on Facebook Live. Boom, played arena football. And then Covid happened.

Nathan Bates: [00:08:44] Especially after not not having done it previously. That’s incredible.

Kenny Graham Jr. : [00:08:47] Yeah, I played defense. I played defensive end too. As soon as.

Nathan Bates: [00:08:49] You said, I mean, you got to have some kind of physicality to throw 110 from the outfield too. I mean, I do, but mine is just leverage. I don’t have that. I got that strength that you got. But you run A64. Yeah. There’s some other sports they’re gonna come knocking like yeah yeah yeah.

Kenny Graham Jr. : [00:09:01] Right now I’ll be transparent. If I knew what I knew now. Especially at baseball because I’m a lefty. If I knew what I knew now I would. Yeah. Because when I was in college, I was like 96 off the mound with no mechanics. But I got to respect you, too, because y’all did a lot of conditioning. And when I used to see the conditioning in college, I was like, I’m not doing that, and I don’t know how to swim at that time. So we making swim pitchers doing swimming workouts in the pool.

Nathan Bates: [00:09:27] Which is the best thing you can do health wise to keep your arm. Yeah, I believe it’s great. But so I before I when I turned ten I stopped swimming. My sister was an All-American swimmer in college Georgia Southern. Yeah. And I swam for a couple years. And when I was ten, I was like, this is worse than running because all you’re doing is going back and forth, except for, you know, you could drown. And I just my arm never felt better, but I was like, it’s still not worth it.

Brian Pruett: [00:09:48] So I read a story about Lenny Dykstra. Now, it wasn’t swimming, but he was in the pool. And, you know, Lenny Dykstra was a switch hitter and he the what I read was he took 100 swings on from both sides underneath the water with the bat.

Kenny Graham Jr. : [00:10:01] Now I do that surprise me.

Nathan Bates: [00:10:03] Yeah. Yeah. Because that’s, that’s a way to get resistance without putting any stress on anything, any, any joints or anything like that. Which is why it’s so great for pitchers, because all they do, you can only throw so many pitches off the mound, you can take a lot more swings, not unlimited, but you can take a lot more. It’s not like going to a gym and shooting a basketball. You can’t just stay there for eight hours and get shots up. I mean, there’s a limit. So being able to to add some of that work in without putting the stress on your body is really good if you can do it.

Kenny Graham Jr. : [00:10:26] But again, that’s old school. If you can, if you can do it.

Nathan Bates: [00:10:29] Yeah. If you can do it, I’m not worth it to me.

Brian Pruett: [00:10:31] So I got lots of questions. So hang on for the ride. All right.

Nathan Bates: [00:10:35] Um, so I’m sure we’re both used to it, right? Yes.

Brian Pruett: [00:10:39] Um, well, well, first of all, I want to. I just want to. I want to do this. So you guys, again, like I mentioned, have done some things with me for fundraisers and I’ve started my business a B’s Charitable Pursuits and resources doing community fundraising. And, uh, like you said, Nathan, you’ve recently done some golf tournaments and we did the locker room chat and, uh, Kenny, you were it was a while ago, but you came out to the thing we did in 2015. Can you believe it’s been that long?

Kenny Graham Jr. : [00:11:00] I had just moved here in 2014 and I got.

Nathan Bates: [00:11:03] Drafted in.

Kenny Graham Jr. : [00:11:04] 2015. Really? Oh, man. Dang, I got you by a long shot. He made me feel old, man. So our our.

Brian Pruett: [00:11:10] Mutual buddy Eric Greens when he got us connected. Yeah yeah. You know but we did the thing when Skip Wells. Yes. We did the trivia night for his, you know, 25th.

Kenny Graham Jr. : [00:11:19] I was 25 years old. Big dog. Damn. I’ve been in Georgia that long. That’s crazy. Yeah.

Brian Pruett: [00:11:26] So first of all, I just appreciate you guys coming out and giving back to the community. Um, so, uh, Nathan, this is going to start with you with this question. So. Obviously playing sports and and being in professional sports. While you may not have had the name in the major leagues, but you still were professional. Mhm. Um, just give me a reason why it’s important for you to be part of the community now.

Nathan Bates: [00:11:51] Well, I think a lot of it was like the culture or, you know, whatever sport it is in the locker room, and you get that camaraderie with the team and you build a lot of really good relationships. And that’s, you know, half of the fun of, in my opinion, of at least baseball. If not, you know, most professional sports is that those relationships and that camaraderie and the and the culture you build in the clubhouse. And so that was one of the things when I retired, that was one of the things I was kind of I realized I was missing, and the more I went out and was doing networking and, you know, doing sales and business development in, in our area, that was one of the things I realized that was, um, it was good to me on a selfish level because I got to, you know, build more relationships, get to know some really good people and, and expand, you know, network and center, new to the Marietta area, you know, getting to go around in a lot of places like that. But, um, but giving back was a really, really important to me because there’s the more I think about it, there’s so many people that helped me get where I am, and without almost any one of them, I wouldn’t have gotten there.

Nathan Bates: [00:12:45] Um, and so even if it’s just something small, you never know when someone you’re going to say something about a sport and oh, hey, my son plays baseball. Could you talk to him? Even if it’s a five minute conversation? You know, I still answer the phone every time my high school pitching coach picks up, because I know it’s always because he’s got a student with him or a kid with him, a high school player, and he asked me a question that he knows the answer to, but he just wants the kid to hear a professional baseball player or former professional baseball player say it. So it’s important to me just because of one way or another. There’s a lot of ways to give back, and a lot of people did that for me when I was younger, and it’s extremely important for me to to do what I can to do the same thing. However, that, you know, looks right.

Brian Pruett: [00:13:22] Kenny, how about you?

Kenny Graham Jr. : [00:13:23] Um, I’m actually in the same boat with him, and I’m all about giving back, um, especially the environment that I grew up in. Um, so, like I said, if you don’t know too much about Laurinburg, North Carolina, we’re actually ranked number one most dangerous place to be in the state of North Carolina. Wow. And I mean, when I tell you we’re beating Charlotte in Charlotte is extremely big. Excuse me, but like, my hometown is one high school, three middle schools. At that time, we had five elementary schools. You know what I mean? So but the way the time is now, there’s nothing to do for the community, nothing to do for the youth. Um, and it’s almost kind of like, man, if you don’t get out, you’re stuck. So it’s like when I go back home and I see people that I graduated high school with that’s 34 or 35 years old, and they’re looking like they’re in their 50s and stuff now. You know, it’s kind of sad to me because at the end of the day, you know, they probably didn’t get that opportunity like I did. And again, it’s it’s about networking. I’m a relationship person. Um, I just I just really big on, uh, developing great relationships, not burning bridges.

Kenny Graham Jr. : [00:14:23] Um, so I feel like being in the community, like you said, you’re going to have a lot of individuals that get to see you. Um, you will have somebody who say, like I said, I want to play sports. I want to play baseball, or just somebody that say, you know what? This is somebody that’s been through something and look where they are now, you know what I mean? And they use baseball or another sport or even a business to use that as a platform to get to where they’re at now. So like I say, it’s real very pivotal that you are in the community as much as you can. Um, that’s one thing I hated about covet, because I had so much I was going to do in the city of Tampa, Florida. I mean, my my spiritual advisors there, like I said, the Tampa Tornadoes football team, um, especially in the rural areas, um, I wanted to do so much, um, you know, doing that. And it’s, uh, man, I just hate, covet happened, but things happen for a reason. But again, being being connected in the community is is very pivotal for me.

Brian Pruett: [00:15:15] You guys both mentioned it. And, uh, so it’s a good segue because I always ask this too. So you both talked about, uh, networking and and Kenny, you’re right on. It’s all about relationship building, right? Most people come in and networking if they’re new to networking and they try to sell, sell, sell. And that’s not the way to do it. You got to learn about the other person and build that relationship. Um, so let me start with you, Kenny, because you’re you’re now training kids, right? Right, right. Um, do you get to do much networking now?

Kenny Graham Jr. : [00:15:43] As I do. I do because I’m gonna be honest. Uh, a lot of people ask me what I do.

Nathan Bates: [00:15:48] You train baseball or football?

Kenny Graham Jr. : [00:15:49] Baseball. Okay. Yeah. Yeah. Um, well, let’s let’s let’s let’s be transparent. I can’t do younger kids.

Nathan Bates: [00:15:56] Oh.

Kenny Graham Jr. : [00:15:57] No, I get it. High school pitching. Yeah, high school. I I’d rather do college, at least you know what I mean. And then just do pro guys. But high school is my limit. But again I get to network a lot because of the fact that a lot of people ask what I do, you know, like for work now. And I’m like, I just chill, you know what I mean? Just because of, you know, the relationships that I had. And God’s kind of put me in a position to where I don’t have to, you know, punch a clock anymore. And I can just march to the beat of my own drum. So I do have a lot of time to network. Um, and again, being in the the Milton and Alpharetta area is so many baseball guys out there. Yeah, so many. Like, I didn’t know that Dexter Fowler went to Milton High School, you know, and I live.

Nathan Bates: [00:16:41] Across in that.

Kenny Graham Jr. : [00:16:42] Area. Right. And I live right across the street from Milton High School. You know what I mean? We was talking about baseball facilities in the area, you know, uh, uh, Chris Buczek. Mhm. Um, is that precision? I coached that precision a couple of years back.

Nathan Bates: [00:16:55] Was a coach in the angels organization. Well, sorry. He played in the angels organization and then coached at Georgia State as a as the pitching coach when I was still going back in the off season. So I know Chris.

Kenny Graham Jr. : [00:17:03] Yeah, you know what I mean. Him and then I’m real good friends with Ryan Vogelsong. I know.

Nathan Bates: [00:17:07] Vogelsong, yeah.

Kenny Graham Jr. : [00:17:08] Just because of the fact that I coached travel ball with the bombers. So, uh, Ryan Snare, I.

Nathan Bates: [00:17:13] Almost never have a conversation with a baseball player. It’s like, you know, this guy is like, oh, yeah, he never is happy where it’s like, nope, don’t know any of those guys.

Brian Pruett: [00:17:20] Well, I mean, you’re both are. Well, you North Carolina but local growing up. Right. And he’s still now here.

Nathan Bates: [00:17:25] So East Cobb baseball is nationwide even though it’s in very local to I mean, I live right next to Sprayberry now and Sprayberry is Five-a but still not really a powerhouse in terms of baseball. And there’s all kinds of other high schools up here, along with, um, uh, what is it, North Point now? Is that other.

Kenny Graham Jr. : [00:17:40] Yeah, yeah, yeah.

Nathan Bates: [00:17:41] Facility up there that’s not as big as East Cobb, but it’s getting there. And so this is a hot spot in the country for sure.

Brian Pruett: [00:17:47] Yeah. So so Kenny, let me ask you this. Do you have a positive story you can share about networking that’s kind of helped you?

Kenny Graham Jr. : [00:17:53] Positive story about networking. Oh, man. Okay, I could be positive networking. Uh, let’s go back to Ryan Vogelsong. All right? I’m to the point where I’m good friends enough to call him by his nickname. And basically, again, I used my public speaking skills to and my baseball background to talk to Vogey. Right. So I’m coaching his son. He played on my 13 youth team with the bombers last year. And, you know, he he spoke to me on the phone when I asked him that he wanted to play for me because, like, it was my first year with the bombers. So I was kind of new to the organization, but a lot of the kids were already on the bombers, but they was going through transitions as well as far as coaching wise. So I definitely had to win all the parents over. So I’m talking to Vogey and um, and he let me know, hey, this is who I used to play for and everything. And I’m like, wait, I’m on the phone with a World Series champion. Like his statue was outside of the San Francisco Giants, like stadium. And this man is telling me he trusts my coaching with his son.

Kenny Graham Jr. : [00:18:52] So I’m like, all right, I got to make sure I come correct. So I just always I was not doing no starstruck or try to be like buddy buddy type just because of who he is. I just kept it honest. Um, and I guess my networking and the way I kept it honest with him, he felt comfortable enough to come to me about his frustrations with his son, because he expects his son to be a certain type of way, because of who he was. And he felt comfortable enough to, you know, talk to me. And I was able to build that, that bond with him and be like, hey, man, it’s okay. Like, let your son, you know, break out on his own time. He’s not you. But just because of that relationship and that networking, I did. Now he’s spoken to the front office with the San Francisco Giants, and they picked up my resume. And there’s an opportunity in the fall, in the off season of 2024, that I can get the outfield coordinator job with the Giants, which is one of my goals. So that’s that’s a positive thing for me, and.

Nathan Bates: [00:19:48] That’s not usually something that someone just comes right into. Usually you got to be in the system and get promoted. Even as the coaching side of things, it’s very similar.

Kenny Graham Jr. : [00:19:55] Yeah. So it’s just like I said, just for me, just being who I am. That’s another thing too, about networking and be authentic. Yeah. Be your true self. Don’t try to be nothing you’re not. And then at the end of the day, you know, if that’s what God wants for you to happen, you know that relationship is going to happen. And like I said, you know, it’s not concrete, but the fact that he even thought of me right to, you know, give ask for my resume, send it to the front office. And on top of that, they just gave him the job to be the special assistant to the GM for this season. Right? So. Right. You know what I mean. But yeah, you.

Brian Pruett: [00:20:26] Just talked about being not being star struck. Now look, I’m going to tell a little story on myself. So one of the things that I did back when I worked for I won’t name the company because it was not a good thing, but the best thing that came out of it was, I got to meet a lot of you guys, former athletes, right? And I maintained those relationships. And I always tell somebody, somebody sends me a text or somebody calls me and I look down and it’s one of you guys. I’m like, I’m like, I seriously like a little kid in a candy store. And then I go, what’s up, man?

Nathan Bates: [00:20:54] Yeah.

Brian Pruett: [00:20:56] So all right, Nathan, what about you? You know, I do a lot of networking and some of the same groups, but how about you? What kind of story can you share a positive about? Networking?

Nathan Bates: [00:21:03] Um, yeah. I mean, there’s a lot of positives that have come out of networking. And a lot of times, again, as I, there was probably a couple of months in between the end of my baseball career, in the beginning of, I would say, my, my real job, my real world job of, you know, sales for an IT company. And I realized very quickly that even though at first it felt like I was tooting my own horn to stand up and say, hey, I played professional baseball for seven years. Um, but every time I did that, there was a literally a line of people of 4 or 5 people waiting to talk to me after the networking event. Um, and so finding a way to kind of not try to look like I’m puffing my chest out when I say it, but realizing that that adds a lot of value and it creates a lot of credibility for me. And so there’s a lot of times where people have come up and was like, hey, I know, I know, you probably don’t do this a lot anymore, but my kid’s eight. Or, you know, he really wants to be a baseball player. Is there anything you can tell him? And then it turns into the, you know, 30 minute conversation of, you know, what’s what? Sports does he play? How you know, what team is he on? What are these coaches telling him all that stuff. And so for me a lot of the positive is people, again, like you said, they they see me at a networking event. All they hear me say, they hear me be honest and they can tell I’m being myself.

Nathan Bates: [00:22:06] Um, and then they’ll come up to me and ask me for my advice on how their kid, who, you know, most parents love more than anything in the world, how they should approach their sports career. And to have that trust is, I mean, that that happens quite a bit, which is really great. Um, but I will say that talking to, to people and having the conversation go from networking kind of into sports a little bit and then kind of like we’re doing right now, eventually it turns into, hey, do you know this person or do you know this person? Oh, I know somebody that would I’d be great to connect you with. And so I’ve gotten some business doing that, which is great. It’s not really the I mean, if my boss is listening. Yes. That’s the that’s the reason, you know, you want to get business. But, you know, I just want to build relationships with people and be able to, to help people however I can. So that’s a lot of the positives is really just the little things of. Going off topic and people being like, hey, my son’s ten and he wants to get into pitching. I don’t really know how to teach him how to throw a curve ball. Can you do it? And I’m like, no, I’m not teaching your ten year old how to throw a curve ball. I don’t want him to hurt his arm. Right. And like you said, I’m not going to lie to you and tell you. Yes. Just because I think that’s what you want to hear. I was told not to or I wasn’t really allowed to play professional.

Nathan Bates: [00:23:09] Not professional. I wasn’t allowed to play organized sports until I was like ten. Um, you know, no tee ball, nothing like that other than soccer. Because soccer at that age isn’t really the same thing as it is once you get older. Um, and I hated it because I was all my friends were playing those sports. My parents would never let me, and now I get it. And so a lot of those conversations that I have with parents of, of athletes now, um, it kind of comes full circle. And so that’s where most of the positive outcomes for me, outside of the obvious, you know, building network or building relationships and having it, you know, grow our business is just the the questions I get were again, like Kenny said, people asking for advice on how they should coach and bring up their kid. Right. And it’s just it’s really rewarding to help. But like the same thing he said at. There’s only so young with baseball that you can start training and teaching kids. And so there’s a fine line. There’s a lot of parents that want him to start when they’re six, because that’s what all the East Cobb coaches are saying, that you got to start them now, and they got to specialize because everybody’s specializing now. And that’s the only way they’re going to get. So a lot of those conversations I get that you can maybe kind of tell, since you’re in the room with him getting fired up about it a little bit right now, because pitching is so much different than other sports and even even playing a position in baseball. Bat. Right. That’s what.

Kenny Graham Jr. : [00:24:19] It is.

Nathan Bates: [00:24:20] Yeah. And that’s like I said, I almost am shooting shoot myself in the foot for being too transparent and too honest sometimes. But when it comes to networking, I refuse to change because that’s it’s it works. And I feel more comfortable telling people what I truly believe, especially when it comes to again, I’m going to relate it back to the I because I hear it all the time. It’s like, oh, curveballs and sliders. How’s my kid? Throw one. Your kid doesn’t need to throw, right? Um, and so that’s just being able to really make those parents understand that, hey, this isn’t the end of the world. They’re eight years old. A lot of that is mostly the positive experiences I have. But they’re they’re all over the place almost every day when I’m out, you know, all the networking events that I go to and see you out, there’s always somebody that, you know, some kind of conversation, um, that’s at least an uplifting conversation. If not, you know, a physical, tangible positive that comes from it. So.

Brian Pruett: [00:25:06] Well, most people, everybody’s listening. So there’s no cameras in here so they can’t see. But most people probably think you played basketball because you’re how tall I do that.

Nathan Bates: [00:25:13] I’m six eight. Yeah. That a lot.

Kenny Graham Jr. : [00:25:15] Yeah. When he walked in I was like, yeah, he whooped. He did.

Nathan Bates: [00:25:17] But yeah.

Kenny Graham Jr. : [00:25:19] I want to piggyback real quick though, when you said about, uh, you know, not trying to pump your chest when you say you play professional ball, it’s very therapeutic to hear somebody say that sometime they say that’s what they did. But not coming from a cocky standpoint. Right. Because I do that a lot, you know what I mean? But for real for me when you like I’m six, three, two, six, five. So clearly I look like an athlete, especially because all I wear is athletic clothing. Right. So the question is going to be asked what it is that I did or what I do. Um, and so I of course, I would bring that up. And again, sometimes it is it’s a great conversation starter as well. Absolutely. Um, you know what I mean, like you said, how people look at you, but there’s a lot of people who don’t understand that neither. So, you know, I’ve been around a lot of people who will be like, oh, why you tell somebody you play this, or why you got to let somebody know that? And I was like, honestly, you don’t understand.

Nathan Bates: [00:26:15] Sometimes I’m not doing it for people to think how awesome I am, right? I’m not doing it for people to to tell people how great I am.

Kenny Graham Jr. : [00:26:21] That’s right. Right. And also, you don’t understand some type of the conversations that can happen. Like I’d be like, give you real quick my, uh, my, my, my wife and I before we, uh, you know, when we were together, uh, we was on a cruise ship, man, back in, like 2016, I think. And we did, like, an eight day cruise. And of course, like I said, out at that time, I was really in shape, you know, walking around my shirt off and stuff. Right? So it was an older couple and the guy was like, man, what do you do? Like you play ball or something and you ask, I’m not going to lie. So like, yeah, so you know, I play pro baseball, whatever. And um, kid you not. Next thing I know, I had a full, like, bottle of Louis Vuitton. I mean, uh, Louis. Louis the 13th. 14th. Yeah, yeah, it was sent to our state room. Literally. And I was like, where did this come from? Because I’m looking at my bill like, I’m not paying for this.

Nathan Bates: [00:27:09] That’s right. So we go.

Kenny Graham Jr. : [00:27:11] So we go to dinner later on that night, and him and his wife comes up to me, to us at the dinner table. He said, you like your gift. I was like, wait, that’s from you? He was like, yeah, man. He said, I’ve never met a pro athlete before, and I love baseball. So I was like, oh, so this is what that title sometimes have. But again, it still opens up other type of avenues as well to people like, okay, look, what can I do? You know what I mean? Even if it’s not from a sporting standpoint. They want to understand your mentality and you can give them some mentality things to help them get to the next level that what they’re trying to achieve. So that’s why yeah, it was just very therapeutic. Hear you say like, okay, I say it sometimes and I try not to say it like I’m sticking out my chest. And a lot of times when I do it, I’m not sticking out my chest, but I’m going to let you know I work my behind off for this. So yeah, yeah, I throw that in there and there’s.

Nathan Bates: [00:28:00] A they hear all the time like, oh yeah, it’s a grind. And it is. And I mean high school baseball is probably what people relate it to. And if they play college ball it’s the same thing. They oh yeah I played college ball. It’s just. College ball is hard too, because you have to balance the schedule, but it’s just a whole nother beast. Mentally. It’s just wearing different level and the same thing. When my wife’s in public and someone will ask, I mean, like Brian said, I’m tall. And so someone asked, oh, did you play basketball? And I’d say, no, I played baseball, and it kind of naturally turns that’s like, oh, where’d you play that kind of thing? And then my wife would be like, why did you have to tell him? Like, well, I know they didn’t ask if I played basketball or baseball. Right, right, right. They were looking at me like you played something. So you’re not getting away from me, you know? So I. Yeah, I get it. And the longer the longer I’ve been out of the out of the game, the easier it is for me to to say it without feeling like I’m sounding.

Brian Pruett: [00:28:43] There’s a difference between confident and cocky. And I think what? Because again, now I grew up around sports. I played in high school, uh, I went to a private school, so the only thing we had was basketball and volleyball. Believe it or not, we had a guys volleyball. So that’s what I played. And I was manager for the basketball team. Um, but I grew up around sports all my life. I went to Kennesaw State, worked in athletic department. I was a sports writer for a while. And, uh, so I’m just a big, big fan, and and it’s I’ve dealt with guys who played professional sports who had the nose up and said, you know, they’re better than you because they got to that level. And look, I mean, I I’ll be honest, I’ll, I went my buddy Chad Blake. You’re welcome. Chad Angel auctions. He was doing a silent auction for Marquis Grissom’s golf tournament a few years ago. Okay. Um, Pete Smith, you know, played for the Braves, came in with a with a little jersey that was for, uh, a nine year old boy whose mother had sent him the jersey asking for his autograph, but he knew he was coming to that. So he was trying to get all the other guys that were playing for the golf tournament to sign. This little boy had cancer. Okay. I’m probably going to get shot if he hears this story, but I’m going to say it anyway because it just they say never meet your your heroes. Mhm. Bo Jackson was there and would not sign the jersey because he said, I’m not here to sign any memorabilia. And he was just I mean, he was so rude about it.

Brian Pruett: [00:30:03] And I’m like, all the other guys are signing. Yeah, this is for a little boy with cancer. Here’s the letter from the mother. He just walked off and as he’s leaving, I tried one more time and he didn’t even acknowledge it, you know? And it’s just, you know, things like that. It’s just. It’s hard to see something like that when you’re trying to do good in the community. And and I mean, you guys, I mean, let’s face it again, I can only dream about being a professional. You guys made it, right. Uh, even if you didn’t make it to the big, big levels, you still were there. So I think it’s awesome that you guys come in here. And the majority of the guys that I hang around with and do things with and invite to are the are you guys that give back to the community and love doing, I mean, Kevin’s event, the the locker room chat. That was awesome. You know, I mean, it was there was eight of you there, but you’re talking about knowing about a professional athlete and asking. So last January I take my mom to Kroger. We’re in Acworth. And you know how you cross people up and down the aisles, right? And everything. And this gentleman’s walking up and down the aisle, and he’s massive, like he’s tall, but he’s also built. Right. And people think I’m crazy when I say this, but we’re on the peanut butter aisle. He picks up the massive family jar of peanut butter and sticks it in his cart. And I looked back at my wife and my mom, and I said, he played. He played something.

Nathan Bates: [00:31:19] Mhm.

Brian Pruett: [00:31:20] We get behind him in the checkout line. So I go up to him and my mom and my and my wife are just shaking their heads like being you. So I said who’d you play for. He’s like, oh, he’s kind of played for the Patriots, the Panthers, the Chiefs and then the BC Lions and Stephen Williams. Right.

Nathan Bates: [00:31:37] Okay.

Brian Pruett: [00:31:37] So uh, and then I got him to come to some events too after meeting him because I told him what I did and he gave me his number. And I’m like, sweet, there’s another one, right? No, but it’s just kind of cool, right? Because again, you guys are used to that, I’m sure. Right, right. But but the fact that he took the time to talk and we’re in the checkout line, so he’s wanting to get out and everything, but he time he took to me and talked about it. So, um. All right. So I got a couple uh, like I said, I got a lot of questions. So we, we, uh, we talk about life on here as well as business. And, um, well, I’m going to ask a couple of these first. So before we get into that. So, uh, Nate, you talked, uh, you spoke at the, uh, Morning Joe and shared a story about, um, adversity and your complete turnaround on the thought. Would you mind sharing that?

Nathan Bates: [00:32:21] Sure. I thought you were going to say something about Ronald Acuna story I told you. Um, no.

Brian Pruett: [00:32:26] Not unless you want to know.

Nathan Bates: [00:32:27] It’s quick. Um, no. It was there was a lot of things throughout, um, my college and professional career that were almost career ending for me and could have been, um, college. I was I got in trouble over the winter break my freshman year before the season even started. Um, and out of 14 pitchers, I was the 14th one to get an inning that year. I mean, I was lucky to be on the team. Um, but they they gave me an inning and I think it was the bottom of the eighth against Georgia Tech at Georgia Tech, and the score was like 16 to nothing. They had scored in every single inning that they had hidden. And so basically it was a Tuesday, and they didn’t want to waste any of the pitchers that they usually use on the weekends. So they were like, hey, good luck, go for it. You know, hopefully you can get out of it. And luckily 1 or 2 of them were pinch hitters, but got three up, three down and ended up getting a couple more opportunities and played well from there. And then sophomore year had a something went wrong. I was pitching at Ole Miss and was topping out at 80 miles an hour and uh, so took a couple of weeks off and kind of fought through that. And again, like I mentioned earlier, I was drafted in the 15th round, was never really a huge prospect.

Nathan Bates: [00:33:36] Obviously. Again, if you see me, I’m pretty tall. And that was you know, I was very late developing physically. And so that was all of the people that were looking at me were like, yeah, you know, he’s got a good frame. Once he puts weight on, he’ll develop. And so that was most of my, uh, my draw when I was in college. But between those two injuries and then got lucky, got a chance to, um, to prove something when I, when I got signed with the angels and then, you know, right. As things got going with the angels, I was throwing a little bit harder. They moved me to the end of the bullpen. And then I had, uh, an elbow injury that was not. I didn’t feel a pop like a lot of the guys that have the full Tommy John surgery feel. So they tried a PRP injection, which has been known to work on a lot of other parts of the body, joints, muscles, things like that, but not as much on the ligament and the elbow. That’s just a very high stress, not a natural motion. And so it’s less successful there. Um, but it was recommended to me and we tried it and ended up not working. Hindsight is 2020, but still can’t look back and say, I would have tried anything different and had my my Tommy John surgery came back from that and with a month left in the year was pitching really, really well.

Nathan Bates: [00:34:41] Throwing upper 90s was consistent, you know, felt as good as I had in my career. I was, you know, six seven, six eight, 245 I put some weight on. I was really feeling good. And then the next year was Covid. So, you know, I went to got invited to some big league spring training games, was pitching. That was when Joe Madden was our manager. Um, pitched in a game, you know, threw okay, came out of the game. Joe Madden patted me on the butt and said, hey, we really like you. Keep it up. And the next day is when they sent everybody home for Covid. So they had an off an alternate site that they invited a lot of guys out to that year. Um, I was not one of them, which was a real mental shot. Somewhere in the middle of the year there, I got what I thought was Covid ended up testing negative, but was, you know, lost 20 pounds. And so the whole time I was that year, I was working out, trying to stay in shape in case they called me to be ready. And then I physically wasn’t ready and getting towards the end of the year. And so even if they did call me, there was no way for me to be ready. And so that was a mental, um, real.

Nathan Bates: [00:35:36] Mind game. Really? Um, and it was, it just it always felt like throughout the, the 8 or 9 years of me playing baseball, it was like, right when I felt like I got going and got some momentum, something out of my control happened. Um, to where I’d have to kind of take a step back and reevaluate and go from there. But, you know, I’ve actually heard it a few times lately, and maybe that’s or recently I’ll say this quote and, um, maybe it’s a sign, but I’ve heard a few times in the last week, you know, you make plans and you hear God laughing. And regardless of what you believe, I mean, you can make plans, you can have all this set and have all this lined up to for what you want to happen, what you think’s going to happen. And then one thing can throw it all off the rails. And there’s plenty of that. That happened during my career. And it’s, uh, it was not as quick of a learning process as it should have been. But just instead of saying, oh, woe is me, and oh, this isn’t going to get to happen anymore. And and maybe if some of that stuff hadn’t happened, then maybe, you know, I would have gone a different route and maybe I’d still be playing baseball. But, um, you know, that’s not really something I think about a lot because my like I mentioned earlier, my priorities changed towards the end of my career once I got engaged.

Nathan Bates: [00:36:36] And, you know, now we have a house and I’m have the flexibility in my schedule to work from home. And we have two dogs and two cats. And it’s and it’s a I love the situation I’m in now. But if I hadn’t had a lot of that adversity to kind of keep my myself in check and keep me that perspective, excuse me, that perspective at the front of my mind, then, you know, it could have gone very differently, and I could have still been thinking about that. What if? And not focusing on the here and now and then, who knows what could have happen? So there’s all kinds of stuff, and I’m sure every athlete has very similar stories. I mean, we heard some from Kenny earlier. It’s, uh, there’s there’s a lot of things that can go wrong, and it’s just up to you on how you respond to them. And so the first couple times, maybe I didn’t do what I should have, but it happens enough. And it’s kind of the definition of insanity doing the same thing over and over and expecting different results. So eventually I got to react differently. I got to do something else. I got to make the best out of this. So, well.

Brian Pruett: [00:37:27] You shared somebody somebody said, actually said something to you, right. One of the players.

Nathan Bates: [00:37:31] Oh yeah. It was uh, well it was one of. Oh, are you talking about during my surgery? Yeah. One of the players was, uh, a Dominican guy who was a younger guy, and there was some guys complaining about, you know, we’re in the we’re in Arizona, and there were some younger guys that weren’t there for the same reasons I was there. I was, you know, on a rehab assignment from AA. But still, in terms of perspective, there was this young guy that was really nice, spoke a little bit of English, and I would talk to him every once in a while, and he came up to me one day. He’s like, you know, it’s really hard to hear these guys and not as good of English. But he’s like, you know, I don’t like hearing these guys complain about their paychecks. I was like, yeah, you know, it’s it’s frustrating. It could be a lot worse. And he was like, I don’t even see my paychecks. I was like, what do you mean? You should definitely be seeing your paychecks? And he’s like, well, I they’re sent straight to the Dominican because I don’t have a dad. And my mom is home, doesn’t have a job, and my sister is young and has health issues. So I’m the provider. He’s like, I don’t, you know, I have some of my friends pick up food for me or the angels will will be nice and bring in some extra food. He’s like, but you know, I don’t even know how much I make. And after a good bit of reflection, because that’ll hit you pretty hard when you’re not expecting it. And so just thinking about that in the situation that I’m sure he had to or was in now and not even talking about the situation, I’m sure he overcame to be where he was.

Nathan Bates: [00:38:40] Just again, that perspective is just if you’re not paying attention to it, it’s easy to miss. But if you if you are able to take a step back and see the forest and not just the trees, it’s, uh, that adversity actually, you know, people say all the time it’s how you respond to it. But being able to have perspective, I think, helps you respond to adversity, how you should in a way that you know is healthy and not to where you can look back and say, oh, this should have happened. I mean, every we’re all in sports. We hear the guys that are like, oh, you know, I would have I would have gotten drafted if it wasn’t for my I had our shortstop that was two years older than me at Georgia State. Had like a 890 fielding percentage as a shortstop. Wow. Won’t say his name, even though he probably won’t be listening. But, um, I mean, he after his junior year, he was like, oh, yeah, our head coach took my name off the draft board. I was like, that’s not how that works. He can’t do that, right? The teams have to do that. And so, I mean, you hear guys like that say things like that all the time. And it’s having talked to some of those guys and having some of the other experiences, it’s like, all right, that’s enough of a reality check. Like it could be a lot worse. I’m very happy with where I’m at. Don’t don’t get to that point. Right. So the adversity to me is just added a lot of perspective. Right.

Brian Pruett: [00:39:47] All right. So since you brought it up tell us the story.

Nathan Bates: [00:39:50] Yeah. So I was I was in the Fall League, which is a um a league for about a month and a half after the minor league season ends, that each organization asks about 5 or 6 people to go out and participate in. And there’s six teams total. And each team is made up of about five organizations. Um, and so the team that I was on was the Reds, the Yankees, the Mets, the Giants, and us. I think that’s everybody. Um, but we were playing the team that had the Braves on it, and I was pitching. And Acuna comes up and this is before he’s in the big leagues, and I knew of him. He’s a big prospect. He’s a good athlete. And they had played, uh, our AA team in the minor league season that year. So I’d heard of him. And so I threw a couple of off speed pitches and trying. To get ahead and trying to get him not to swing at one. I didn’t want to challenge him early and so I threw a slider one zero, tried to get back at, you know, even in the count with another slider. Same spot, two zero. I was like, okay, you know, my ball moves a little bit. I’ll try to get one, um, you know, middle inside because I’m sure he’s looking to extend his arms and I’ll try to maybe get get one back and try to sneak one inside on him since I went two away. And then it started away and ran back over, right over, right where you’d asked for it to be.

Nathan Bates: [00:41:03] If you were hitting batting practice in a home run derby, that’s where it was. And, uh, don’t look it up, because there’s definitely not a video of this on YouTube. Uh, but he makes contact. I throw a fastball, he hits it, and he starts to watch it and kind of puts the bat down a little bit, and I put my head down and say a four letter word that you probably can’t hear, but it starts with an F, and then as soon as I turned around to see where the ball was, it was bouncing over the wall. So it got there in about a second flat, and luckily it was just a ground rule double. Um, but yeah, he was he was the real deal like everybody had said he was. And then sure enough, the he was on second base and the very first pitch, right as I lift my leg, he’s three fourths of the way to third base, stole third right in front of me. And I was like, all right, I get it. You know, this guy’s the real deal. Everybody, every once in a while, there’s a really big prospect to come through the minor leagues. Everybody’s like, oh man, he’s the one. You know, his player comp is Mike trout. And I was like, all right guys, you can’t compare anybody to Mike trout. And then I saw him throw from the outfield. I saw him run. I saw him hit. And I was like, this guy’s like the next Mike trout. That’s pretty accurate.

Brian Pruett: [00:42:02] What’s funny though, Kenny, is he he talked about that story and said the same thing about YouTube at the locker room chat. And the little kid comes up to him afterwards thinking he’s going to. And he asked him, can what’s the video again?

Nathan Bates: [00:42:14] He’s like, can you show me this? I was like, yeah, man, I’ll look it up, give me a second. I got to find it, but I’ll show it.

Kenny Graham Jr. : [00:42:18] To you, I.

Nathan Bates: [00:42:18] Love it. And then he just didn’t really say anything and just kind of looked at me and gave me a high five. I was like, no one’s giving me a high five for that yet, so I’ll take it. There you go, I love it.

Brian Pruett: [00:42:27] That’s awesome. Well, talking about adversity, Kenny, you’ve always been through a lot of it. You talked about your injury and then Covid with the with the football into it, but you’re still really kind of going through. You just lost your grandfather, what, a few weeks ago and, and uh, your, uh, I mean, that’s.

Kenny Graham Jr. : [00:42:41] My OG because I didn’t know my dad’s. My dad’s mother passed away when he was 15, and, um, he didn’t know his father. He had a stepfather who passed away way before I was even thought of. So my only grandfather was my mom’s parents. Um, and I’m the oldest grandchild on my mother’s side. And, you know, they were from New York, so, you know, there was a lot of distance between New York and North Carolina, of course. But, you know, when I wasn’t playing summer baseball, when I was a kid, I spent a lot of time in New York. So, you know, that was my that was my OG man. You know, that’s where I got my swag from. You see my pictures with all my fedora hats or whatever I got there from him. So it was a it was a hard thing, uh, losing him a couple of weeks ago. Yeah.

Brian Pruett: [00:43:25] Well, and you’re, uh, I mean, you’re still kind of going through a divorce, so, I mean, you’re you’re you’re kind of going through all kinds of stuff right now. So just share a little bit about what adversity has, I guess, taught you.

Kenny Graham Jr. : [00:43:37] Um, absolutely. It goes back to what you were saying, man. You know, you want to tell God your plans. You know, you want to hear God laugh, tell him your plans. Um, again, I’m not big on divorce. Divorce is not an option for me. But sometimes that’s just how the cookie crumbles, you know? Um, and like I said, she and I honestly are actually, like, better. We’re, like, better for each other as best friends. And that was my best friend before. And again, man, we we got married. I was 23, you know what I mean? And she was 30. She was just getting out of her first marriage, you know, and I’m still a young buck, you know what I mean? So I had a lot of growing to do, uh, within that marriage. So, you know, I’m not going to sit here and say, oh, it was just her fault or point of blame. And I had a lot of learning to do. I had a lot of growing to do, of getting married at such a young age. And again, you know, she had three kids from her first marriage. So I’m playing bonus dad to a two year old, a six year old and a 13 year old at the age of 23. So, you know, I had to learn how to, you know, grow up extremely quick, be a man that way.

Kenny Graham Jr. : [00:44:40] Like I said, we had our baby girl. She’s seven now. We had her in 2017. Excuse me. Then, you know, we had a business together, you know, that’s extremely successful. Um, and like I said, man, it’s just we just started to become two different, totally people. I wanted certain things. She wanted certain things, and we just couldn’t get it right, you know what I mean? And I can honestly say, too. And a big advice for you, man, especially getting married. Just make sure God is at the center of your marriage, because once you. Absolutely. And that’s what I learned. Now, once you stray away from keeping him in the front of your marriage, um, you know, that’s where you know, the devil come in and start throwing any type of adversity. And I always used to hear her say, I used to always worship her as my God, because I did. I used to, you know, Brian, man, that was that was my. That was my love. You know what I’m saying? Like everybody, even Stevie Wonder could see that. That’s. Yeah. You know, Stevie Wonder could see man, that was that was. You know what I mean? Sorry, Stevie.

Nathan Bates: [00:45:36] What?

Kenny Graham Jr. : [00:45:36] I’m just saying. Like every everybody can see that. You know what I mean? That was truly like that. That was my best friend right there, man. And, um, you know, like I said, just to finally get to that point where we had this having this conversation where it’s like, okay, we can’t get it right, you know what I mean? It was very detrimental to my mental for a while. Um, she was just like, look, man, we’re going to be best friends. We’re always going to be in each other’s lives. And I wasn’t trying to hear that at first. But again, the adversity that we all been through or whatever, it allowed me to mature and to see that. And as well, the kids are now seeing a more healthy interaction between us. So like I said, I mean, I’m always over there, you know what I mean? That’s my homie, you know what I’m saying?

Nathan Bates: [00:46:17] And y’all aren’t sitting here talking behind each other’s backs. Yeah.

Kenny Graham Jr. : [00:46:19] Absolutely. Absolutely. And you know, she definitely wants me to I mean, she even told our seven year old the other day, she was like, uh, because I have I have a full time. And she was like, Savannah, don’t you think you need to let your dad live his life a little bit? Because it’s always she and I. She was like, let your dad found love again. You know? I want your dad to be happy. Don’t you want your dad to be happy? She was like, yeah, I do. So, you know, um, make a long story short. Now, once I heard that and she gave my daughter that briefing and I heard my daughter’s voice, she was like, okay, yeah, I’m cool with it. So, you know, now I’m out there on a limb now, you know, met somebody, you know what I mean? So, uh, it’s just a it’s a beautiful thing, man. But like I said, just adversity. I, I love it. I feel like you have to embrace it. You have to embrace the adversity. Yeah. Um, and if anything, you talk about adversity, man, I always look at my father and like I say, even my mom, my dad’s, uh, my mother’s dad, um, you know, being an African American, owning a business in Brooklyn at that, where he was at, it was a hard thing. He had seven cleaners in Brooklyn back in the day, you know, going through, you know, the segregation times and everything.

Kenny Graham Jr. : [00:47:24] And, you know, the lack of equality, man, it was a very, you know, very rough thing for him. I didn’t hear too much about it, more so I heard a lot about my dad’s upbringing. You know, my dad, like I said, my dad not knowing his father, um, losing. He’s the baby of my my, my my aunts and uncles, you know, being in the room, seeing my grandmother, you know, flat out on the floor, like, passed away. He he witnessed that, um, my oldest uncle, who I never got to meet, my Uncle Harold, he was the oldest. Um, and he’s actually my motivation for baseball. He got drafted to play for the Athletics. Okay, um, as a catcher. But what happened was, um, my dad was telling me that my uncle’s, uh, female at the time had my uncle shot up and killed, so he never got to go play. And my dad was a kid and was in the other room and witnessed everything happen. Um, you know, my dad told me stories about how, you know, I said we’re from a small country town. So it was a lot of country where I’m from. Um, so there was a couple of prisoners that basically broke out of prison, and they came to my my dad’s house at the time when my, my grandmother was still living and basically broke into the house, had them, like hostage and everything. Wow. Where my dad and uncles used to have to, like, eat rabbits and birds and stuff to, like, kind of survive.

Kenny Graham Jr. : [00:48:40] And what happened was when they tried to make their move, they tried to steal my my dad’s stepfather’s truck and it stormed extremely bad. And it was a dirt road. So the truck ended up getting stuck. So that’s when the law enforcement finally found him and everything. So dad and my dad had colon cancer in 2005. My dad fought in two wars. You know what I mean? He’s been through PTSD. Um, I mean, I even witnessed my mom literally packed up me and her stuff because my dad’s PTSD and the medications that the military had him on was so bad to where she was about to leave. So just seeing my dad just go through all the adversity as a man, you know, and just I always used to hear him say, I didn’t name you after me for nothing. You know what I mean? Sometimes I wish I didn’t name you after me because you wouldn’t be going through adversity. So he feels like it’s a curse that he named me after him. So just seeing him going through all the adversity that he went through as a man, um, just kind of was like, you know what? Look at my dad now. You know, he’s went through everything. He’s 65 years old, looking like he’s still in his 50s. You know what I mean? He’s gotten every car he wants now.

Kenny Graham Jr. : [00:49:46] You know him and my mother doing good. He’s got some grants, some, you know, some grandkids. And this is like, man, everything that my dad go through, look at the character that he is now. So I feel like for me, the adversity that I’ve been through from being heard, you know, going through divorce right now, um, being married so young, oh my gosh, that was that’s a whole different story, right? Being married so young, taking care of somebody else. Kids. That’s not yours. And you’re dealing with the bitter father that’s still in the picture. You know what I mean? That’s a lot for at that age. Yeah, that’s a lot for somebody at 23, 24 years old. Um, so like I said, I feel like adversity is is a great character building and it build the character that I am now. And that’s why I walk out. I walk with my chest out, not because of what I did, not because of what I played, but I walk with my. Chest out just because of the fact that the adversity that I face and I know that God has brought me through all of that. So it’s like when somebody try to judge me as a character or try to, you know, judge my character is like, you can’t tell me nothing about being a man because you don’t know. You don’t know what I’ve been through. You know what I mean?

Brian Pruett: [00:50:50] Yeah, we’ll come back to that in a second. I am going to mention, though, March 21st. You get too much, both of you there. But I’m we’re hosting a first annual America’s Hometown Heroes Expo in Acworth, and it’s for veteran owned, first responder owned businesses. And a portion of the proceeds are going to the Outer Circle Foundation, which is a nonprofit based in Dallas, Georgia, that works with veterans and first responders on PTSD and suicide prevention. Um, and the gentleman that runs it, Matt Payne. Matt and Buffy, you’re welcome. Shout out for you. Um, he’s a 16 year Air Force vet, combat specialist, as well as a retired police chief at a new Jersey. So and he suffered so so we’re going to come back to this in just a second. So I got a couple questions and there’s a lot to talk about. We don’t have time. But I do want to ask a couple of questions. Um for you. So so Nathan, I’m going to come to you for a second, share a little bit of the experience on what it’s like, the differences, I guess you would say. I wanted to ask you this in the locker room chat, but we didn’t get to it. I might ask this year, but can you share a difference, uh, of the experience of a difference between traveling around the minors in the, in the, in America and then playing pro in Mexico? What kind of share a little bit about that difference?

Nathan Bates: [00:51:59] Yeah, it was uh, well, first of all, the obvious difference is, I mean, the cultural difference between English and Spanish is one thing. And then the thing about the Mexican League is that there’s teams like Tijuana, where I don’t know if any of you all have seen videos of the games in Tijuana, but it’s they’re called, like the Yankees of the Mexican League because they make the most money, but they have like six mascots at every game, like four on the field in foul territory while the game is going on and pitches are being thrown and music is being played, it’s just a totally different environment. Um, but yeah, I mean, they’re traveling around the I, I got very lucky that the only place I haven’t played baseball in America is the Pacific Northwest. So, I mean, I’ve gotten to go to big Sky country, Southern California, Northern California, Arizona, Texas, southeast obviously played up in Maine and all that for the first year of college ball. And one of the summer college leagues I played in was the Necbl. So I’ve been very fortunate to travel a lot, but it’s, uh, yeah, in the minor leagues, it’s still kind of a hybrid in between, like you’re on your own and like a college situation where it’s very structured and everybody’s telling you what you have to do all the time. Um, and in Mexico, it’s like, we’re not going to tell you what to do if you don’t do it. You’re just gone. I mean, and that’s to an extent that’s kind of how it is in the minor leagues, but there’s a little bit more of a safety net, like, hey, get it together.

Nathan Bates: [00:53:14] This is, you know, don’t be late. All that stuff. There’s no warnings in Mexico. If you’re late, you don’t pitch well. I mean, I showed up, that was the only time in my career I’ve been released, and I deserved it. It wasn’t pitching well at all. It wasn’t. Wasn’t throwing strikes. Um, but they also have a certain amount of American born players or foreign born players that are allowed to be on the team. Um, and there’s obviously there’s not a whole lot of, uh, Mexican people that are six foot eight. I’m not saying there’s none, but it’s less likely that there’s any Hispanic heritage or Mexican heritage in me with my height. But you can only have so many. And so they’re on an even shorter leash. Like if you’re not performing, they got to get those spots filled with people that are, you know, they know what they’re doing. And I played with Addison Russell. Pablo Sandoval was on that team. Josh Reddick, uh, Carlos Martinez with the Cardinals. I mean, it was a big, big names on the team, which I wasn’t expecting when I went down there. Um, and even there was a guy. You remember the guy for the Athletics that took the knee during the national anthem? The first one? Yeah, yeah, yeah, he’s down there. Okay. That dude is big. He’s like your height. He’s maybe 290. He has the biggest hands I’ve ever seen. This dude. I mean, physical specimen. Anyways, I’m getting off track.

Nathan Bates: [00:54:15] Um, but, yeah, I mean, the traveling is a lot different. I mean, it’s still bus rides, really. I mean, you get to Triple-A, then you start flying just because the leagues are so big. But, um, the bus rides are are in the minor leagues and in the Mexican League, but the, um. The the I’ll say the I’m trying not to get myself in trouble here, but the precautions and the parameters on which the trainer or the what the trainer adheres to, what he is allowed to and not allowed to do is different, I’ll say, in Mexico versus the minor leagues. And that was a bit of an eye opener even, you know, as little as I was down there. I mean, you just again, it’s a little bit of kind of a downhill flow from just the being Mexico versus the United States. I mean, you go into you can get Xanax and a bunch of different pills just from the, uh, pharmacies down there. I mean, they’re over the counter. So there’s just a lot of, uh, what seems like a big deal in America is not in Mexico. Um, but there’s I would say 90% of it was just a cultural difference, and it was a bit of a shock. I mean, I speak enough Spanish to get by to tell people I’m learning, and then I, you know, I can hold a conversation. I was just fine down there, but it’s it was a it was still a cultural shock, even though I was kind of expecting it. But what was the locker.

Brian Pruett: [00:55:29] Rooms like different, I’m sure even in the minor.

Nathan Bates: [00:55:31] Leagues. Yeah. They were. I mean, there’s a lot of cards, which is in the minor leagues too. There’s a lot of a lot of similarities. Um, but it was, it was a little bit different just because, I mean, I had never been in a locker room with that many big names in the big leagues. I mean, there was, what, three World Series champions in that locker at any point? Um, obviously Pablo Sandoval Kung Fu Panda being the big one. Um, but the amount of talent that was in the room, I just feel like there was a lot more in depth conversations when it would I mean, locker room conversations, they’re very rarely about baseball or the sport you’re playing. Um, but I feel like there was a lot more intentional and very fine tuned. Uh, things to pick up from the baseball side was the biggest difference. Just because, I mean, a locker room you’re sitting around changing, waiting around for BP or for the game to start. So there’s only so, so many things you can do, um, when you’re waiting around like that. But yeah, I would say the, the actual sports conversations were very lots of nuggets to be picked up from guys like that for sure. Kenny, you.

Brian Pruett: [00:56:26] Shared a little bit, but let me ask you, what’s it like the difference between going from baseball and playing arena football?

Nathan Bates: [00:56:31] Very curious.

Kenny Graham Jr. : [00:56:32] Oh, man. Um, it’s very different. It’s very different. Um, again, for me, with arena football is now it’s more physical, you know what I’m saying? It’s like, okay. It’s because like I said, I play in defensive end. So it’s like. And in arena ball, the office alignment are like six, eight, six, nine, 400 pound plus.

Nathan Bates: [00:56:54] That’s not as big of a field. I feel like you don’t got to they don’t got to move as much.

Kenny Graham Jr. : [00:56:57] Right. And that’s the thing too is it’s different from outside football because with outside football the defensive end he can have time to do six, seven, eight moves. You know what I mean. To try to get around that that that the offensive linemen and arena ball. You got like 2.5 seconds uh literally because it’s a 50 yard field. You know what I mean? So you got literally 2.5 seconds. So if you’re not, at least have your foot, you know what I mean? Past that offensive lineman foot. As you’re about to cut that corner within at least one and a half, two seconds, that’s it. Because the pocket collapsed so quickly. You know what I mean? Um, and again, that was just different, uh, especially with arena ball because now, you know, you’re playing on turf, but the turf that I played in, in baseball is different from this type of turf that you’re playing on arena ball. Um, the fans and everything is closer to you. You know what I mean? If you never if you ever been to a hockey game or whatever, it’s kind of like that with set foot. There’s no guard, there’s no no, you know, whatever the clear thing right there. Right. So arena ball, like when you hit somebody into the wall, you know what I mean? You got fans literally like patting you on top of the head, like hitting you on the helmet because they’re so into it. And I didn’t realize how many arena football fans there are in this, in this world, like in the United States. I mean, for instance, we’re playing against the Jacksonville Sharks. Okay. What else in Jacksonville is there Jacksonville Jaguars. So at that time, um, like I said, my ex-wife, she was sitting in the stands and she sat beside a guy who said that they have season tickets for the Jacksonville Sharks. They don’t give a rat’s behind about the Jaguars.

Nathan Bates: [00:58:31] I mean, it’s the right. Right. No offense, but that’s a good example.

Kenny Graham Jr. : [00:58:34] But it’s like they care more about the Jacksonville Sharks. And like I said, the environment um, you know the music during the games. Like I said it’s the crowd engagement the player engagement with the crowds. How fun it is. Um, and just learning the rules of arena football. Like I said, there’s three linemen, three on offense, three on defense. Right. And the reason why the scoring is so high, it’s really a receiver DB game because you got that one. You got that one receiver in motion. And that’s when the quarterback hits the ball. Once that receiver hits that line of scrimmage, that’s when the quarterback hits the ball. You know what I mean. So now you got that receiver. You know it’s one on one. You know. And if you’re not a good defensive back you’re not a good defensive player. You’re going to get schooled. Yeah. You know what I mean.

Nathan Bates: [00:59:21] Um it’s that timing makes a difference too. Like since you can kind of time as a defensive player, you can kind of time that receiver. Because if you. When he’s about to cross the line. Either he’s offsides. I mean, he’s going to beat you. So I feel like that’s.

Kenny Graham Jr. : [00:59:33] What helped me, honestly, was being a baseball player, the hand-eye coordination, you know what I mean? Seeing 90 something plus miles an hour, you know what I mean? Being able to hit that not all the time, but, you know, being able to touch it, getting ready.

Nathan Bates: [00:59:45] To hit it, the whole.

Kenny Graham Jr. : [00:59:46] Thing. So it’s kind of like and my trainer, who I was training when I was living in Loganville, his name is George Herron. Shout out to body by George. He’s the one who actually encouraged me to do football. He was a football. He went to Auburn and played. He played with Bo Jackson at Auburn. So you know, George encouraged me to do football. And he was like, Kenny, you got to understand, man, when a defensive guy that big throws his shoots his hand out at you and you’re so used to reacting to a 90 plus mile an hour fastball, like your fast twitch muscles are going to, like, help you in this game.

Nathan Bates: [01:00:17] You didn’t realize it. You’ve been training him the whole time you’ve been playing baseball.

Kenny Graham Jr. : [01:00:20] Yeah, right. So it was like, now when I’m training, even when I was in Tampa and I’m training, right? And then when I actually see the offensive linemen shoot his hands out at me, now I’m learning to swim moves, whatever. But with my hand and our coordination and the twitching, the fast twitch, it’s like, oh man, this ain’t nothing. Yeah, really.

Nathan Bates: [01:00:37] That learning curve is this big, right?

Kenny Graham Jr. : [01:00:39] Oh, you about to shoot him? Oh thank you. You know what I mean. It was it was different. But I wanted to pick you too. When you say you played in Mexico, you know, by me being in Dominican Republic. Mhm. Oh my gosh. Different. So that’s and that’s another reason why Vogelsong and I are real tight. Because he played in Venezuela. Oh and right. See just your reaction I’m.

Nathan Bates: [01:00:59] Supposed to be playing down.

Kenny Graham Jr. : [01:01:00] There right. You know he was like he said Kenny the fact that you played in doctor is like it’s very therapeutic to me because nobody I can’t talk to anybody about playing in Venezuela. They don’t get it. Yeah. And like he said man. Oh shoot man. We like I said of course I’m older than you. So this was 2011, 2012. And I was down there. So the mascots you know what I mean. The cheerleaders on top of the dugouts. And that was so hard for me being 20, 21 years old, finding out we can’t talk to the cheerleaders. And I’m looking at you like, what? What do you mean we can’t talk to them? Yeah, you talk to them if you want to. You might have a finger missing, you know what I mean? Um, like you said, the structure.

Nathan Bates: [01:01:41] The top of the dugout, like.

Kenny Graham Jr. : [01:01:42] Oh, yeah. Like that, uh, like they’re literally like. And again, like, I went to a black. I went to a HBCU. North Carolina ain’t. So you hear about you probably seen me post it like Jeho stands for greatest homecoming on earth. That’s our that’s our hashtag. So it was literally like a black college homecoming every single game. So when you have it and again when I played I played winter league there too for the Tigers. And that’s in Santo Domingo. That’s the that’s the capital. So I’m playing with that’s something that’s Hanley Ramirez from Miguel Tejada.

Nathan Bates: [01:02:15] A lot of the big names that are Dominican, they’ll play down there year round.

Kenny Graham Jr. : [01:02:18] They’ll play down here year round and that’s what I loved about it. That’s why I tell people, if you can play over there and keep up with them, man, you can come over to the States and kill because it’s a lot of big name players who just love the they love doctor so much, they don’t care about coming to America, you know what I mean? And like you said, being able to get stuff right over the counter that easy over there, the structure is you’re on your own type thing. It was a it was a very different issue. I faced the rawness Chapman over there. I didn’t say I was successful, I just said.

Nathan Bates: [01:02:52] I mean, you heard me talk about a union. I got nothing like.

Kenny Graham Jr. : [01:02:55] Literally I get over there. And that’s before he was a big guy. He was big and who he was. And basketball is big in Dominican Republic, too, especially in Santiago, because Santiago and Santo Domingo are two capitals and whatever. So Santiago, their basketball is real big. So I’m seeing Chapman at that time I got there, and we’re in this regular random field with goats in the outfield. I played center field, so there’s goats in the outfield. Okay, we’re at this and this is before the season began. They got especially the American players. They got us used to it, right. Used to the culture. So we was playing pick up baseball. You know, like pick up basketball. It’s pick up baseball. But they always had three umpires. It could have no fence, nothing whatever. But there was always three umpires and you always saw kids laughing. It was better than.

Nathan Bates: [01:03:39] Most minor league crews.

Kenny Graham Jr. : [01:03:40] Right? You know what I mean?

Brian Pruett: [01:03:41] Well, the goats were the field crew. I mean, come on.

Nathan Bates: [01:03:43] Still better than most other crews.

Kenny Graham Jr. : [01:03:45] So. And the thing is, when we get there, you have these little kids practicing training, whatever. And I tell you, striking out was very embarrassing because once you strike out, you got these kids laughing at you as you walk back to the dugout.

Nathan Bates: [01:03:58] Remember you the next time you come.

Kenny Graham Jr. : [01:03:59] Up and they remember you the next time because they’re like, man, we can do this. And we’re eight years old, 15 years old.

Nathan Bates: [01:04:04] And they’re probably right.

Kenny Graham Jr. : [01:04:05] Too, honestly. And so I just remember, man, they, uh, I get there. This is my very first day. And, um, I remember his name was Pierre de Vos. He picked me up from the airport, and I was like, man, you got some Gatorade or something? I’m thirsty. I just came from, you know, from North Carolina, man. And like, I got you, papi, I got you. And then it was a culture shock because I didn’t know everything was pesos. Right. So when we stop at the gas station, this man is $50. Yeah, the guy’s filling up the limo, and it’s like $175, right? I didn’t know it was pesos. So I’m looking. I’m like, what is this? And then I’m watching the speedometer go. I didn’t know it was in kilometers. Oh, yeah. So I’m like, do y’all not see this man going 130 miles an hour? I’m sitting in the back like. And everybody just man this thing.

Nathan Bates: [01:04:49] Smooth going 130.

Kenny Graham Jr. : [01:04:51] And I’m kind of nervous. So when we get to the field, man and Chapman is standing off to the side, he’s just in some shorts and a shirt. I’m like, man, that’s he play basketball. He got to be right. So they was like, Kenny, you going to lead off man. You’re not playing the field. You’re going to lead off today. And I’m like all right cool. So mind you I haven’t met all the team reminds you right. So they just got me from that from that workout. So it was a lot of American players I’m introducing myself talking to the Dominican guys speak no Spanish at this time so I’m okay. See. Right okay. So next thing you know man I’m leading off. I got my back turned towards the dugout just talking whatever. And then I hear POW! What the hell? I turn around, it’s Chapman on the mound now. In baseball clothing.

Nathan Bates: [01:05:32] Yeah, he’s got that big.

Kenny Graham Jr. : [01:05:33] Yes.

Nathan Bates: [01:05:34] His whole body.

Kenny Graham Jr. : [01:05:35] Yes, Lord. And mind you, this is before it was extremely developed. Right? So just imagine how wild and scary it was looking then. So I get up there and the very first pitch, I see it and I don’t see it. By the time I got myself set, the ball was already in the mitt and I was like, okay, but it was a ball. He did the next three like that. Okay, okay, so I got three zero count, right? I’m like, all right, here we go. He threw the same exact pitches right down the pipe. The next 31I swung and missed struck out. Wow. And I was like different. Yeah man. It’s it’s a it’s a different ball game. Well like you said most.

Nathan Bates: [01:06:11] People are like are you going to the Dominican in the off season. You just need to get some work in. And it’s like, no, you can get you get paid pretty well down there and there’s really good competition because I know pools for a long time will go down there. I mean, again, guys from the Dominican would just in the off season, right? They don’t like to take time off. They play baseball because they love the sport. And so when everybody sends them home they’re like, all right, we’re gonna go play more baseball. So even doesn’t matter if you’re a big leaguer, World Series champion, minor leaguer, everybody, you know, if you’re there. That’s why they have those games.

Kenny Graham Jr. : [01:06:36] And they take it serious because you represent now you represent where you’re from. So just to be from an American American descent and I’m playing for let’s say, tigers and I’m with that’s what Vladimir Guerrero and I mean that’s Samuel Sosa Manny Ramirez that’s a big thing over there. Right.

Nathan Bates: [01:06:52] And the loyalty and the country loyalty is way different than it is in America. Doesn’t matter where you’re from, whether you’re a Mexican born, Dominican born.

Kenny Graham Jr. : [01:06:58] It’s yeah. It’s patriotism.

Nathan Bates: [01:07:00] Yeah. It’s different than it is here. Yeah.

Brian Pruett: [01:07:02] Well, we could go on all day. I do a couple of questions for we because I’m seriously. But I know you guys.

Nathan Bates: [01:07:06] I know we’re going on doing the same thing. I know you.

Brian Pruett: [01:07:08] Guys got to go somewhere, so. But I do want to ask this. Well, it’s going to wind up being a two questions. And then we got three more after that that we’ll try to make this quick. The and the sport of the business of sport. Let’s be honest. It’s a business. Yeah. Multi-billion dollar business.

Kenny Graham Jr. : [01:07:24] Absolutely. Absolutely.

Brian Pruett: [01:07:25] I’m curious on you guys takes being, um, former college athletes, former pro athletes. To me, the college game has gotten ruined. I don’t necessarily think the Nil but the transfer portal now. Football. Obviously you didn’t play the college football, but I still could see it. You know, you got these teams that went to the bowl games. These guys started transferring in and out. What are your guys’s take on the Nil and the transfer portal and nil now in the state of Georgia, the high school athletes get it, which to me is just insane. So, um, Kenny, what about you? What’s your what’s your initial thoughts on.

Kenny Graham Jr. : [01:08:02] Honestly, man, I’m I’m I’m I’m on both fences. Both sides. Um, because for one thing about it, if you are a player who’s playing at these power five schools, you know what I mean? And you’re extremely successful.

Nathan Bates: [01:08:13] You generate a lot of money.

Kenny Graham Jr. : [01:08:14] A lot of money. You know what I’m saying?

Nathan Bates: [01:08:16] I’m saying especially in football, basketball, baseball.

Kenny Graham Jr. : [01:08:18] Right. Sports, especially if your jersey is being sold in stores, you know what I mean? And then you have nothing like you can’t do anything about it, you know what I mean? And you still sitting here eating noodles and noodles, right? And you’re sitting here generating all of this, like I feel that, you know what I mean? Because. And then also, you know, even if you do have some type of conversation or sign something for somebody now, it’s kind of like it can be detrimental to your career as a college athlete and also going to the next, uh, going to the next level. And then on the other side of it, it now it’s kind of like you think about it, uh, you know, the girl that plays for LSU. Uh oh, yeah. Right. Yeah. Like, if she doesn’t go to the NBA from a financial standpoint, it’s not really going to bother her, you know what I’m saying? And I feel like too, that can start killing the passion and the drive and the heart and the grit of an athlete, um, to really take the game serious. And one thing I tell my travel ball kids that I coach like, I’m not going to allow you to disrespect the game that I love so much. And really, that took care of my family for a while, and I busted my hand and went through adversity to get to. But now it’s like, if you’re now you’re saying at the high school level and like now it’s like these kids, they just going to go for the money. And that’s the thing.

Brian Pruett: [01:09:34] They’ve taken the passion away. And like you said, and in the love of the game is gone.

Kenny Graham Jr. : [01:09:38] Yeah, absolutely. I see that.

Nathan Bates: [01:09:40] There’s no incentive for it. At least it’s like, oh, all right, I’m good at this. All right. I’ll go be good in college and make millions of dollars. And who cares if I go pro?

Brian Pruett: [01:09:46] Well, and you talk about Mikaylah Williams. You know, the quarterback. Usc has come out and said, now first of all, he’s to me. He’s not that good of a quarterback. He’s proved that this year.

Nathan Bates: [01:09:54] Well he he spoke too soon.

Brian Pruett: [01:09:56] Yes. But he’s he’s demanded that whoever drafts him he becomes part owner. And I’m sorry four.

Nathan Bates: [01:10:01] Games.

Brian Pruett: [01:10:01] After that.

Nathan Bates: [01:10:02] Exactly. But either way.

Brian Pruett: [01:10:03] Right, Nathan, what are your thoughts?

Nathan Bates: [01:10:05] Well, obviously I’m sitting here shaking my head a bunch. I, I agree, I think there’s a way to do it and I’m on both sides of the fence. I mean, yes, beforehand, being a college athlete, I mean, I it’d be easy for me to be like, oh, it’d be nice if the nil was there when I was in school. But again, I wasn’t a huge enough prospect and I wasn’t a big power conference where I would have gotten anything different, really. Um, but for the people that a high school is way too soon, right? That’s ridiculous in my opinion. But I mean, in college, like you said, there’s once you get to college, there’s no incentive to try to go to the next level because you’re getting paid just fine if you’re good enough. Athlete at a big conference, big school in a decent sport here. So why not stay for four years and get paid? Because it’s safer that than to take a risk after the first year, even if that’s statistically and, you know, in the past, if that would be the best time for you to leave, let’s say, football after your freshman year. Now, why not stay four years? Because, yeah, there’s some money that’s guaranteed, but you might get injured.

Nathan Bates: [01:11:00] You never know. I mean, even before the end of the season, you could. Something could happen. So it’s guaranteed. It’s almost like, that’s great to get to the point where you can sign a contract that gives you guaranteed money in a sport, but you get guaranteed money in college now. So it’s really taking away from the incentive, right? Like you said, to to grind and to push to the next level. But don’t you? I do think there’s some compensation. I think there’s a middle ground. I don’t think millions of dollars in these. And I think it’ll all sort itself out. I think it’ll kind of just like most things do. It’ll kind of settle somewhere in the middle. Um, but they do need to be compensated, especially at the big schools where they are making the school money, the institution money, which is most of the conversations we’re having. Um, but I don’t think immediately allowing them to sign all kinds of endorsement deals and make millions of dollars is the answer. I think there’s a way to do it. But again, it’ll sort itself.

Brian Pruett: [01:11:49] And I do agree that, you know, obviously if they’re making the school money, they should get some. But, you know, most of these kids are getting the full ride. They’re getting the scholarship, they’re getting paid to the school. They’re getting their their meals, paid the books and all that. But you add now on top of it and again, you’re just diluting what the what. So I agree. Let’s touch just real quick on the transfer portal. What are your thoughts on that.

Nathan Bates: [01:12:11] I mean, I don’t really have that big of an issue with it. I think kind of the same thing. There’s pros and cons to it, but I just with guys like Dabo Swinney that refuse to use it, I’m like, hey, whether you agree with it or not is one thing, but you’re shooting yourself in the foot by not using it. And then I get it. If it’s for a moral or, you know, you don’t agree with it and you’re protesting it for the lack of a better phrase, if that’s why you’re doing it, then that’s fine. But don’t sit here and complain about not getting good players. And that’s the reason because you have the tool just like everybody else. It’s whether you agree with it or not. Again, a whole nother thing, but everybody can use.

Brian Pruett: [01:12:43] It and I can. I see where I think it’s gotten. It’s detrimental more to football than some of the other sports. What about you, Kenny?

Kenny Graham Jr. : [01:12:49] Uh, I feel the same as that way for me. I see a lot of players to, um, some of them do it from being from a spoiled standpoint because they.

Nathan Bates: [01:12:59] Don’t play like they thought they were going to play.

Kenny Graham Jr. : [01:13:01] Right? Because. And you know what I mean? And I hear a lot of talks about baseball. And just because I’m in travel baseball and which is a whole nother different ball game, but I hear it a lot now, um, where, you know, even coaching travel ball right now, you know, you got these kids, man, who’ve been praised so much coming up from like a young age to up into, you know, high school or whatever. And then it’s almost kind of like, you know, they get recruited to the school and now things aren’t going their way, you know, not not even because of the program is not good. Maybe just because they’re facing adversity and instead of them, you know, putting ten toes down and really like owning and embracing that adversity, they feel like, okay, hey, look, well, I struggled here for whatever reason. So now I’m going to go transfer to another program because I feel like that that program is going to, you know, stroke that ego.

Nathan Bates: [01:13:52] And then the coaches that they’re going to transfer to are telling them the same thing that the coach they were at. I could not.

Kenny Graham Jr. : [01:13:56] Agree with what you yeah, you know what I mean. So I feel like it’s like I said, I’m on the fence with that as well. Like if for for if you’re really not getting what you think you feel like you need out of it as an athlete at that program, then I get it, you know what I mean. But then like again, you know, then you got some players, man. They’re just they’re trying to chase. They’re trying to chase a ring. You know they’re trying to chase a stat. And again I go back to travel baseball. You got parents who will be you know like not a college parent. I got a parent who called me the other day and was like, hey, um, because I coached to eight teams with the bombers, so that’s the best teams. And I had a parent call me and say, hey, man, you know, I know my player may not play on your team, but I want him to play on your team. Just to say he played on the A team. And it’s like, but your son is starting every single day with the B team, and we’re playing in the same competition. We’re playing in the same tournaments. So are you more concerned about the name, or are you more concerned about the development of your son and I? Right. And I see that in the Trans Reporter, too. I see a lot of players now was like, okay, for instance, Coach Prime, you know, when Coach Prime left Jackson State, how many players go to the transfer portal when you get to win to Colorado. Right. And then yeah, they started off good. But then look what happened. Right. You know what I mean. So it’s yeah it’s.

Brian Pruett: [01:15:08] It’s well you talked about the parents. My my dad, uh, when I was really young, he was an umpire for, uh, this was Little league. Little Little League. And he lasted one season and he stopped because of the parents.

Nathan Bates: [01:15:20] That’s why I coached two weekends. Coached, uh, travel team. Uh, ninth inning down in Chamblee. I coached two, two weekends of in the fall. And I was like, I can’t do it. Yeah, I mean, it’s crazy. And I you absolutely agree with you saying that travel has put this, this thought into whether it’s the kids or the parents, like, okay, well, if I’m not playing and I want to play, I can just go to a different team until I find one that will let me play. Yeah. And that’s I think that’s what they’re trying to do in the transfer portal is like, well, people have been telling me since I’m seven that I’m the best, so why would I not be? And every time I’ve heard a kid say that, I was like, you know what? Chase Smith, best player, was recruited by every school in Georgia, played at home plate where I played on the big name travel team when I was a freshman sophomore, and I didn’t play with him junior or senior year, played with a different team that let me play both positions and that was fine. But I was like, you know what Chase is doing now? They’re like, what? And I was like, I don’t know. I didn’t even know where he went to school. I don’t even think he went to college. It’s like what you do in your sophomore year or even most of the time in high school. Really, in the grand scheme of things, means nothing, right? Absolutely. Really doesn’t mean anything. But I think a lot of the putting a lot of the the stress on succeeding and being on a big name team and being the shortstop or the center fielder or the leadoff three hole, whatever. And I think a lot of that, the them thinking that’s the most important thing and travel ball. And in high school, I think that’s also going into college and the transfer portal and it’s like, well did it in school and it worked. Or I did it in high school and it worked well. Transfer to USC now and then I’ll be a USC quarterback.

Kenny Graham Jr. : [01:16:44] Yeah college is that’s college is a different grind man. It’s you know what I mean. Like you say even at pro ball I was talking to a guy the other day and it’s like okay when you get to the Pro Bowl, especially as a position player, right. Like I was a center fielder. So it’s kind of like, clearly you were a center fielder. You’re good enough to be at this level. But there are other guys in the same organization as you that plays the same position. So now the thing is, okay, you’re a center fielder for the San Francisco Giants, right? You’re in the center fielder for the San Francisco Giants organization. But now what are you. Yeah. You know what I’m saying.

Nathan Bates: [01:17:20] Is, are there a lot of center fielders in front of you? Are there less right fielders maybe moving to right since you have a good arm? Maybe. Is that a career path? Right.

Kenny Graham Jr. : [01:17:27] I mean, there’s all kinds of what separates you now. Oh, you run A65. He runs A65, right? You hit 20 bombs. He hits 20 bombs. You know what I’m saying? What makes you different?

Brian Pruett: [01:17:36] Well, now you got the universal DH. That’s a whole nother topic, right?

Nathan Bates: [01:17:40] I just think it needs to be even. Whatever it is, it’s fine. Just fine as a pitcher. Dh right.

Kenny Graham Jr. : [01:17:47] Hey look, I’m not gonna lie, if I could D.H. and not worry about because when I got hurt, they moved me to first base. Okay. Hot corner, come on now. Right. If you can just be like, hey man, just DH.

Nathan Bates: [01:17:57] If it was just taking the throws and picking, I’d be great. Oh my god. Yeah. Oh dude I’m great. You hit a top’s a big lefty. Hits a top spinner at me I’m moving out of the way.

Kenny Graham Jr. : [01:18:05] Think about Big Papi hitting you a hot shot at first base.

Brian Pruett: [01:18:08] But, Nathan, you’re so tall, you can be able to get it.

Nathan Bates: [01:18:11] Well, I’m so skinny right by me. I don’t have any whip, you know?

Brian Pruett: [01:18:14] All right. Real quick, because I know we’re going to. Again, I could talk all day, so, um. But, uh, so I’d like for you to. Guys, this is a two part question to give some advice. And I know I don’t want to rush you on the advice, but if somebody’s listening that either A has a child playing sports, uh, or B that are wrapping up their career, whatever the case may be, it’s a two part question. I like for you guys to give advice on dealing with, uh, your mental health because you guys go through a lot. I mean, people I don’t think people realize athletes have a lot of mental health challenges, you know, because of the disappointments and whatever. But then also it give advice from transitioning from playing pro ball into getting back into society and doing a career. Yeah. So, Nathan, I’ll start with you.

Nathan Bates: [01:19:00] Um, yeah. I mean, I think the on the mental side of things, it’s have have an outlet, whatever that is, is fine. But just remember that whatever sport you’re playing, it’s not the only thing in the world. I mean, I played multiple sports, which was great. I loved going and playing tennis and soccer and messing around and doing all kinds of things. So I never got burnt out on baseball. Um, so I never in high school, at least in college, I never really had that, um, that dreading it or really hitting a wall or really having that mental frustration. But there was plenty of that, um, when I got to pro ball. And I think the biggest thing for me that helped me do that was even then, there’s 12 months of me, 18 months, actually, of me going into a facility for a few hours in the morning and then going back to the same apartment with three other guys every night. And it’s like, this is all I’m doing all day. I have to find something else to keep my mind off of it, or else all I’m going to sit there is this downward spiral of, you know, I’m not healthy. Am I doing everything I can to get healthy? What if it doesn’t work? And then your mind starts to go off on all these tangents that can really be detrimental and destructive, really from a mental standpoint.

Nathan Bates: [01:20:01] And so I would say the one thing is have an outlet, whatever that is, it can be, you know, another sport, it can be an art or a craft or playing video games, whatever. Going and hanging out with people, that’s fine. But you have to be able to disconnect from the sport you’re playing and be able to not take yourself too seriously. Um, and that’s that. It actually ends up going a long way for the player. Um, and as a parent, I guess just understand that because of a lot of the advice that people are getting now is you got to start them young. You got to like I said earlier, you got to play baseball young. It’s specializing is not that big of a deal. As everybody says it is the travel coaches and the high school coaches. Yeah, they all say it. And even sometimes in college, the first thing that they said to me when I got to pro ball, we were taking on the mound and I, you know, fielded a bunt down the third base line planting my foot and threw the, you know, ghost runner or whatever you call it out at first.

Nathan Bates: [01:20:50] And immediately one of the coaches looked at me and said, you played more than. One sport, didn’t you? I was like, yeah, I played basketball and they’re like, yeah, it’s really obvious. We we try to promote people playing more than one sport that cross athleticism. It helps for whatever sport you’re focusing on. But it’s like I said, it’s just all these the parents and some of the travel coaches saying, you’ve got to focus on baseball. You can’t you don’t have time for basketball. I mean, even when I was in high school, both of the sports were telling me I needed to quit the other one or else I wasn’t going to have a future in it. And it’s just it hurts my heart to hear that, because the kid that really wants to play is the one that’s starting to have all these negative thoughts, and it’s like, maybe I’m putting pressure on myself, you know, I got to do really well because all this stuff that my parents are doing for me and they want me to succeed, and it’s just it can be really, really destructive. So that’s what I would say from a, um, a sports side of things. And then from getting into the honestly, it’s kind of the same advice from going from the pro sports world or the sports world into the like.

Nathan Bates: [01:21:42] I said, the real job, it’s just after, you know, I still have that competitive nature. And I really I like to compete, but I can get that other places. You know, I play golf, I play men’s league basketball sometimes. And so I, I have that outlet. But just remembering that the sport that you’re playing is not the end of the world. There’s other things out there and there’s other things that you need to go enjoy and invest your time in and completely disconnect from the sport you’re playing. And to a bigger extent, it’s harder to do after the after you retire. But I was very lucky that I had a very soft landing spot. Like I said, a house and a fiance now wife with a bunch of animals. And that was where my priorities were when I retired. So it wasn’t as hard for me, um, as I as I’ve heard that it can be for other people. But either way, I would say the best advice is just have somewhere to go, whether it’s somewhere mentally or something to do that you can just disconnect and enjoy something. And it doesn’t have to be all the stress and pressure of whatever sport it is you’re trying to succeed at. Kenny.

Kenny Graham Jr. : [01:22:35] Yeah, man, I definitely agree. Uh, for me, um, I can also say, especially from a sports standpoint, an athlete, you I had to get to a point where I had to realize and my spiritual advisor helped me with this. The sport is not who you are. It’s what you do. Um, and, like, I know we didn’t get into it, but I was. I was suicidal, um, you know, literally about to jump over 400in Alpharetta to where I was in peach for hospital for, like, seven days by myself. Um, you know what I mean? Going through it by myself. And a lot of it came from my depression of being hurt, uh, with baseball. Try to get back into it. And then, you know, when I said bump baseball and I did the arena football thing, I’m thinking that my my, my life is back in order. You know what I mean? The money’s coming in now, you know, playing a sport. I’m back playing a sport. You know who the endorsements. And you know, I had an Adidas, uh, Adidas sponsorship, you know, so I got a lot of Adidas stuff. I had a core water sponsorship. Like, I thought I was a man again. Right. And then when Covid happened, you know, it kind of killed me. Um, it killed my whole mood. And then it was very detrimental to as me, as a husband. Um, so I had to get to a point where I felt like for me, if I didn’t was if I wasn’t successful in sports, like my life was over.

Kenny Graham Jr. : [01:23:53] But I had to understand sports is what I did. It’s not who I am. You know, I’m a father. At that time, you know, I was a husband at that time. You know, like I said, a coach, a leader. Um, and the biggest thing I can say is for that person transitioning, you got to find your purpose. You know what I mean? And that’s not easy. It’s not always easy. Oh my gosh. No. Um. And that’s why I stay grounded in my faith, you know what I mean? Like, I’m a real strong man of God, you know what I’m saying? And I really take that seriously. Um, because, again, you’re not going to find your purpose unless you have him, like, really seeking him and doing that. And once I got that comfort into finding my purpose and my spiritual advisor said, you know, um, I don’t know when or where or how, but you’re going to come back to the game of baseball. He was like, um, like I said, I threw everything away for baseball. I didn’t want to talk about it. I mean, my cousins Jackie Bradley Jr, right. Like literally, I mean, he was playing in the World Series. My dad was like, man, you talk a little jacket today. I’m like, yeah, I talked to him on Facebook and we talked on the phone, but we didn’t talk about baseball. You know what I mean?

Nathan Bates: [01:24:55] Because he probably knows.

Kenny Graham Jr. : [01:24:56] Yeah, you know what I mean? And me and Jackie’s not playing anymore. You know what I mean? Oh that’s true. Yeah. He reached out to me like, yo, what? You know, I need some help. He’s a family man, too. But it’s like, I didn’t. I didn’t talk about baseball anymore. Don’t talk to me about it. If you wanted to talk baseball, I was. I would be so irritated. Like, leave me alone about baseball and my dad. I had to stop answering my dad’s calls. During the World Series when Jackie was playing, I was like, dad, I don’t want to talk about baseball. I just can’t do it right. So but my spiritual adviser, Pastor Mojo, shout out to him, um, he was just like, look, Kenny, you’re going back to baseball. Whether it’s the play or whether it’s the coach, he said, but God is going to bring you back to there because there are so many other people that you can touch. You know what I mean? Uh, with that sport, with that platform. So I feel like now that’s why I’m coaching now, and I’m so passionate about coaching, and that’s why I want to go to the next level at the pro level, because I feel like the message that I have a 13, 14 year old kid can’t relate.

Kenny Graham Jr. : [01:25:53] The message that I have right now. I feel like the collegiate level players and the pro level players can’t connect to my message because for one, I got married young, you know what I’m saying? Um, I’m a father. Some of these guys are fathers now already. And my goal now is to build strong men outside of the game of baseball. So I feel like, you know, once you really tap into what your purpose is, and that’s what anybody, not even just an athlete, that’s just anybody who’s facing something now. Um, sometimes once you tap into your purpose, the money is not it might not be a lot of money, right? But at the end of the day, you’re getting that fulfillment that you’re tapping into what you’re what your assignment is while you’re here on this earth. And once you tap into that man, it don’t matter if you make $1 million or $10, $10 an hour. You know what I mean? That once you realize your purpose is that’s what’s going to take over the happiness and just make you be extremely happy.

Brian Pruett: [01:26:44] I’m living that myself right now, right?

Kenny Graham Jr. : [01:26:47] You know what I mean?

Nathan Bates: [01:26:47] And then I know exactly what you mean.

Kenny Graham Jr. : [01:26:49] And then, like I said, from the the parent aspect, man, let kids be kids, like, literally like my daughter, she’s seven years old and everybody sees my daughter like nothing against Natalie. Okay. Now we still cool. I love you, but Savannah has all of my athletic, right? Natalie has not one athletic attribute on her body. She’ll tell you, but the business. Oh, yeah, she’s top notch in business. And Savannah got that from her. But the athleticism. Savannah has it from me. So she’s in gymnastics. She’s in soccer right. She’s in dance. Mhm. Um you know what I mean. So and I’m wanting to put her on track because her gait is just so amazing when she runs. So it’s kind of like I remember I had her in dance and then I did gymnastics with her last year. And mind you, she goes to school in Johns Creek. So Mondays and Wednesdays was dance in Roswell from 4 to 530. And she’s in Ariel as well, and she’s the only kid under the age of ten in Ariel. So where they used the silks and they climbed up the silks and flipping and everything, that’s what she does. She does that too. And in gymnastics. Right. And then in gymnastics, I went literally one day for the first time ever. And the owner of the gym was bio gymnastics and and coming. And he comes up to me, he says, hey, uh, Coach Cameron wants to look at your daughter.

Kenny Graham Jr. : [01:28:01] And I was like, wait, why? What’s going on? He was like, he’s like, she she wants to see her. I was like, wow, what happened? And I was like, did I sign her up for the wrong class? He said, no. He said, have your daughter been doing gymnastics before? And I was like, no. He was like, well, we want to look at her. So Coach Cameron, she looks at Savannah for an extra 30 minutes and she comes and she said, hey, we want to put Savannah in mighty mice. I said, what does mighty mice? She said, well, it’s like an intro to real gymnastics competition and whatever. And she was like, and once she passes that, we’ll give her a test and we’ll start moving up the level one, level two, level three, whatever. And so basically I’m like, okay, how much is it going to run me? I was like, bump it, okay, let’s do it. So basically, make a long story short, Savannah was in Mighty Mites for like four months. And then January of last year they did her evaluation. They moved up to level one. Then literally after level one, three months later, they moved her up to level two, and her test for her to go to level two was to have the rope right all the way up to the ceiling, and she made it up the rope in 6.5 seconds back down.

Kenny Graham Jr. : [01:29:04] Right. And so basically they moved up to level two. But what it was, I had to realize when I say let kids be kids, Savannah gets out of school at 3:00 right from Johns Creek Valley Christian Cabin, Johns Creek. And then it’s like a 30 minute commute to, uh, um, to gymnastics. So my baby girl was only 5 or 6 years old. She didn’t have time to rest. Right. And then now they’re doing all this ab work, these fish holes and stuff. And baby girl just came to me crying one day. She’s like, dad, I’m tired, I’m tired. I can’t do it anymore. And I say, you know what? You’re only six years old. You know what I’m saying? It’s way too. I’ll let you be a kid, right? I’ll let you be a kid. So I say that. So now she loves. She wants to get back in gymnastics, right? And now that I met my my my new lady, Sarah, she, like said, play pro soccer before. She’s big into soccer and she’s a physical therapist now. So Savannah is so motivated to get back into soccer and she wants to get back into gymnastics. But when I say let kids be a kid right now in this age, just let let them be kids.

Nathan Bates: [01:30:03] Yeah. If you hadn’t done that, there’s a good chance she’d be like, I whenever you finally let me stop. I’m not going back to it.

Kenny Graham Jr. : [01:30:08] Right, right. And so it’s like I had to recognize that. So like, say the parents, man, especially when you travel ball kids, you know, man, I be in the baseball all of a sudden I see these parents, man with their eight year old nine year old kids and they, you know, just drilling them, drilling them. I’m just like, man, you’re literally going to be the reason why your child does not want to play a sport ever again, because you’re trying to live vicariously through, you know, through them, man. So yeah, that’s that’s that’s my that’s my advice.

Brian Pruett: [01:30:32] So real quick, you guys obviously are doing something. Now you talked about you’re doing the coaching and the training. Yeah. Uh you said high school age right.

Kenny Graham Jr. : [01:30:39] Yes.

Brian Pruett: [01:30:40] Uh, so if somebody’s listening, first of all, where can they get where where can they get a hold of you? And how? Um, if they want to talk to you about training.

Kenny Graham Jr. : [01:30:47] Oh, yeah. So they can definitely go on Instagram if they do have Instagram. And it’s at Kenny Graham Junior. Nothing. Um, of course, you know, my Facebook is Kenny K Graham Junior because CJ’s my nickname. Um, and, you know, that’s it. Um, Twitter. Uh, Twitter was big when I was in college back in like, oh, 7 to 11. So I’m just now getting back on that because now with me coaching, um, I’m starting to hear from other travel ball coaches who’s been in the game for a while that a lot of the scouts and a lot of the collegiate scouts and everything. There’s a couple of, uh, platforms. Um, that’s big on Twitter. And if you hashtag those platforms and things, these coaches go right to that now, like you don’t, you know what I’m saying? They just do that with the hashtag. Yeah. They just search the hashtag. So but definitely on Instagram and Facebook. Like I say it’s just at Kenny Graham Junior. Um, I’ve actually had a couple of guys, a couple of parents, um, reach out to me via Instagram. Um, just because of the content that I coach about me, you know, that I post about my coach and like I said, I’m very authentic. So if you go on my social media, you’re going to see myself and my daughter and you’re going to see me having fun being passionate about the coaching thing.

Brian Pruett: [01:31:52] So what facility are you at?

Kenny Graham Jr. : [01:31:53] Uh, I’m at Grand Slam facility in Johns Creek. So we used to be the Georgia bombers, but we merged with a company called ZT, which is a real big out there on the West Coast now. So now we’re the ZT bombers. So we have, you know, 217 U teams, uh, 16 U 15 U 14 U 313 U teams because they have a southeast team now all the way down to eight U. And then I’m also the head coach for the Black Cobras, um, 18 U team and Black Cobras, actually a guy named Willie who named myself Black Cobra. Um, he’s a very big, uh, media content guy. Oh that’s big. I mean, he shoots, uh, he’s YouTube. Uh, I mean, he’s on a couple of teams now on contract, but every single kid in high school in the state of Georgia, especially in the area, who was trying to be somebody or some type of content, they utilize him. He goes down to the the, you know, the 17 U. Tournaments in Florida and West Palm and stuff. He’s real big. But he put an 18 U. Team together. And then of course, you know, I do collegiate summer league ball with the Brookhaven Bucks and the Sunbelt League. I coached with Corey Patterson. All right. Yeah. Another, uh, MLB champion. Yep. Yeah.

Nathan Bates: [01:32:57] I definitely know that.

Kenny Graham Jr. : [01:32:57] Yeah yeah yeah yeah yeah. He’s literally I’m I over tower him. Right. So it’s hard to believe that he has so much power when he played. But yeah. So he’s the head coach for the, um, Brookhaven Bucks we play at at Oglethorpe University. And then like I said, I’m the assistant coach.

Brian Pruett: [01:33:11] Next time we talk to him, tell him to respond to my text.

Kenny Graham Jr. : [01:33:14] Oh, I got you, I got you, I got you, man. But yeah, yeah, yeah, that’s where I’m at, man. Yeah.

Brian Pruett: [01:33:19] All right. Uh, so, Nathan Cmit solutions. Marietta. So obviously it’s kind of in the name. What you guys do everything. Computers. Right? As far as, uh, the way shared a little bit about that. And how can people get hold of you?

Nathan Bates: [01:33:29] Yeah. So, um, our, our cmit solutions is a is a franchise. There’s about 180 locations around the country. Um, but ours is Cmit Solutions of Atlanta Northwest. We have a parent franchise that’s down in Peachtree City. Newnan area. That’s Atlanta southern Cmit Solutions of Atlanta, Southern Crescent. Um, but I am not the technician that fixes the computers. I’m in sales and business development, so I just find the people that need their computers to be fixed. Um, but the way I put it is anything that beeps or blinks we take care of and protect and monitor and manage and all that kind of stuff. Um, all the mobile devices, remote monitoring, the network and the data backup, the business continuity, all that good stuff. Um, but on LinkedIn and, uh, I would say Facebook, if you search Cmit solutions, uh, Atlanta Northwest, you can find us or, um, cell phone is (770) 584-0026. I’ve my mind was just about to say business card, but that’s hard to do. Um, but yeah, I mean, you can find us on, uh, on, on Facebook and LinkedIn and anything technical related, we offer free assessments. So even any questions or anything like that, we don’t charge you for it. We just like to help as many people as we can. And our goal is to just whether you become a client or not, just leave you in a better spot than than you were when we found you. So, you know.

Brian Pruett: [01:34:41] You share your website too?

Nathan Bates: [01:34:43] Uh, yeah. It’s, uh, just cmit solutions.com. And then that’ll take you to the franchise website, and, and you can find. Uh, Typekit. I think it makes you type in your zip code and then it’ll direct you to to the appropriate franchise. And that should be us. All right.

Brian Pruett: [01:34:55] So as we wrap this up, um, I always like to end this with a positive word or quote, starting off the new year 2024 and beyond with you already shared something earlier, you can share it again if you want to, but if you got some different, what kind of. Uh, would you share the best?

Nathan Bates: [01:35:11] I don’t even know if it really qualifies as a quote. It’s too short, but my my dad and my grandpa have told me for my whole life that everything is relative. And then just really talking about perspective. I mean, just like the the story I shared about the kid from the Dominican that sent his whole check home. I mean, yeah, I thought it was a really tough situation that I was in. And then relative to his, it’s really not that bad. So just keeping in mind that everything is relative is some of the best advice I’ve ever gotten. It took me a while to kind of realize exactly what that meant, but um, once it kind of clicked for me, that’s that’s the best advice I’ve gotten. Kenny.

Kenny Graham Jr. : [01:35:43] Uh, yeah, for me, man, I take it, uh, especially from a spiritual standpoint, too. Um, especially what I’ve been hearing, you know, growing up and even now, sometimes when you go through adversity, sometimes God will sit you down and knock you down to to shake you up a little bit and get you back on track. Um, so I can just tell people, man, just embrace adversity. Um, and just and just be better in 2024. So, you know, whatever happened last year, year before that, just learn from it, embrace it, and sometimes understand that, you know, God got something better for you that nobody can see, not even you can see. And sometimes you’re going through these type of things to literally for him to be like, look, I need you to start relying on me more. Um, and once you do so, you know, greater things can happen. And the last thing I can say sometimes when you are trying to go different places, go better. You know what I mean? Sometimes in order to elevate, you got to separate. Um, so, you know, if there’s a group of friends out there that you’re with that’s caused you not to elevate and what you’re trying to do, sometimes you got to separate from there. Sometimes you got to separate from a from a relationship, you know, or even separate from a job or whatever, you know, that’s stopping you from going to where you go. So that’s all right.

Brian Pruett: [01:36:53] Well, the last thing is, uh, the thank you is a lost art these days. So Nathan and Kenny, thank you for what you guys do in the community and being former professional athletes and just being regular human beings.

Nathan Bates: [01:37:05] I was going to say the same thing. Thank you for doing what you do and being who you are, man.

Kenny Graham Jr. : [01:37:08] Absolutely, man.

Brian Pruett: [01:37:09] So everybody out there listening, let’s remember, let’s be positive. Let’s be charitable.

 

Amplify Your Business: Unleashing the Power of the 2024 WBENC National Conference

January 15, 2024 by angishields

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Amplify Your Business: Unleashing the Power of the 2024 WBENC National Conference
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In this episode of Women in Motion, hosts Lee Kantor and Dr. Pamela Williamson talk with Erin Watson, Senior Director of Marketing for WBENC, about the upcoming 2024 WBENC National Conference in Denver. The conference is a key event for women-owned businesses and supporters, offering networking, learning, and growth opportunities.

Attendees can expect interactive activities, a balance of professional and social events, and a chance to connect with corporations and peers. Early bird registration is encouraged, with a special event for early registrants. The episode emphasizes the conference’s value in building relationships and fostering business development among women entrepreneurs.

Erin-WatsonErin Watson leads marketing and communications strategy and execution for all WBENC programs, events and initiatives. She brings significant experience in strategic planning, digital marketing and communications, public and media relations, social media and business development.

Throughout her career, Erin has overseen in-house agency teams responsible for all aspects of communications and marketing strategy, planning, oversight and implementation for digital and traditional marketing and public relations.

She has also held leadership roles in integrated marketing agencies, working with national brands including Nickelodeon, Carnival Cruise Lines, The Georgia Aquarium and Stanley Black & Decker Security.

She has spoken at national and regional conferences, including the Partnership for a Healthier America Summit and the national Legal Marketing Association conference. Erin has achieved her national Accreditation in Public Relations (APR) from the Public Relations Society of America and previously served as the PRSA South Carolina Chapter President.

Erin was recently honored with a 2023 Jefferson Award for service to community through the Multiplying Good ChangeMakers program and was elected to the South Carolina Board for Multiplying Good.

About our Co-Host

Pamela-Williamson-WBEC-WestDr. Pamela Williamson, President & CEO of WBEC-West,  is an exemplary, dedicated individual, and has extensive experience as a senior leader for over twenty years.

She has served as the CEO of SABA 7 a consulting firm, overseen quality control at a Psychiatric urgent care facility of a National Behavioral Health Care Organization where she served as Vice President and Deputy Director,and has served as the CEO of WBEC-West, since 2008.

Her extensive experience in developing and implementing innovative alliances with key stakeholders has enabled the organizations to reach new levels of growth and stability. Her ability to lead and empower staff members creates a strong team environment which filters throughout the entire organization.

She takes an active role in facilitating connections between corporations and women business enterprises and sees a promising future for WBENC Certified women-owned businesses.

Dr. Williamson holds a Doctorate in Healthcare Administration, a Master’s degrees in Business Administration, and bachelor degrees in both Psychology and Sociology.

Connect with Dr. Williamson on LinkedIn.

Music Provided by M PATH MUSIC

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios. It’s time for Women in Motion. Brought to you by Wbec West. Join forces. Succeed together. Now here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here with Dr. Pamela Williamson. Another episode of Women in Motion brought to you, of course, by WBEC West. Today’s topic the WBENC National Conference. Why attend? So excited to dig into this, Pamela.

Dr. Pamela Williamson: [00:00:42] You know what? So am I. We are so excited to have the conference this year in our territory. So the conference this year is in Denver. So we’re excited to talk about it, help people understand why they should attend and what they’ll get out of it. This is the first part of a series on the conference, so I am so excited. I am so excited to introduce Erin Watson, who is the Senior Director of Marketing for WBENC. And Erin leads all of the marketing and communication strategies and execution for all WBENC programs, events and initiatives. Erin, I thank you so much for being on.

Erin Watson: [00:01:18] Thank you so much for having me. Dr. Pamela.

Dr. Pamela Williamson: [00:01:21] I want to kick off by just starting with some basic information about the conference so everybody knows the who will be there, what to expect, the times and all of that. So I’m going to pass that on to you to talk a little bit about that.

Erin Watson: [00:01:36] Sounds great. So we we are so excited to bring our we Bank national conference. It’s an annual conference now to Denver, Colorado this year as Dr. Pamela said her region her regional partner organization region. We are so lucky to have 14 regional partner organizations that are incredibly powerful and represent the entire network so well all over the country, but we’ll be in Denver this year and it’ll be March 19th through the 22nd. That’s a Tuesday through a Friday, and we are just so excited to bring this conference to life in Denver this year. This is the largest conference of its kind for women owned businesses and for the companies and advocates that support them. So it is a can’t miss, must not miss conference for anyone that is doing business as a woman owned business or wants to do business with women owned businesses.

Lee Kantor: [00:02:33] Can you share a little bit about what a person, maybe who’s coming for the first time? What are some of the things they can expect?

Erin Watson: [00:02:41] Yes, for sure. When you come to the we Bank conference, the first thing you realize is this is unlike any conference that you’ve been to before. There is really nothing like the we Bank National conference. It is truly just a super energetic environment, almost electric in terms of the energy of what people are bringing, in terms of wanting to support each other, work with one another, meet and connect and network and learn from each other. And that’s really what the National Conference is, is all about, is bringing people together who have innovative, dynamic businesses and initiatives and want to do business and help raise up women owned businesses. So when you are an attendee, if you’re a first time attendee, sometimes it’s a little overwhelming, but that’s because it’s so dynamic and it’s so amazing. But we do a really specific job at making sure you feel comfortable, um, before you come in and when you arrive. So we when you first get there, we will we’re, we’re going to start with what we call our regional partner organization meetups. And that’s going to really ground every attendee, whether they’re new or long standing within their regional partner organization, and so that they can do some networking, meet some people, or reconnect with people from their region.

Erin Watson: [00:04:03] And that’s really going to be an amazing kickoff to the entire week of of programing. As we go in, we’ll have some general sessions, we’ll have lots of networking. We have a We Bank expo floor, which is the largest really of its kind. And let me tell you, so much business happens on that floor. It is truly amazing. We also do meet and greet sessions with corporate members, where you will be able to do roundtable sessions, specifically with companies that you identify that you want to connect with. And then of course, we have lots of fun. So we have networking events each evening. You know, we have other opportunities for people to connect in small groups and large groups and of course, always education. Our network wants to empower others to grow and to learn and to be able to be successful within our specific industries that our corporate members represent. And also overall as a women owned business. So there’s so much as a as an attendee that they can take advantage of.

Dr. Pamela Williamson: [00:05:08] Erin. I’m just wanting just to make sure everybody understands that this conference you can attend, whether you are certified as a WBE or whether you are a Wbho or it’s pretty much open to everyone.

Erin Watson: [00:05:21] Yes, that’s that’s right. And great. Great point. Um, this conference is intended to be for anyone who is interested as a woman owned business in growing their business and learning more about being certified in the and the WBENCnetwork. Um, as well as any, uh, you know, corporate, a corporation or um, governmental organization that is committed to working with more women owned businesses. So you don’t have to be certified to attend. Of course. Um, if you’re certified, there are specific opportunities, just like with our entire WBENCnetwork. Um, if you’re certified, and we certainly do encourage people to take a look at certification. Um, but anyone can attend to this. And we attend this conference, and we highly encourage anyone with interest in, um, being a woman owned business or working with women owned businesses to check it out and to join us, because I can promise you, once you attend a WBENCconference and understand how unique it is among other conferences, you will, uh, you will get while you while you need to be part of this network and attend future conferences.

Lee Kantor: [00:06:28] Now go ahead. I’m sorry. No. You go.

Dr. Pamela Williamson: [00:06:31] So. So when you, um, say it’s the largest, what does that translate to?

Erin Watson: [00:06:37] Yeah. Um, so we see, um, it’s about 47 to 4800 attendees. Um, our network is built of, uh, as, as listeners know, of corporate members that are the fortune 500 and fortune 1000 from this country. We have the largest organizations are supporting what what the WBENCnetwork does nationwide. And so we have, um, them all in attendance, and they bring their teams that are ready to do business that are, um, geared up, that want to connect with women owned businesses. Um, and then, you know, WBS, um, from our network. Um, so it it’s a, it’s a large it’s a large conference. It’s super dynamic. There’s so many opportunities for it. But, um, yeah, it truly is the largest. Um, but I’ll add to that, that like we talked about with for first time members may be a little intimidating at first, but we are so welcoming. The conference itself. We get when you get on site, you feel that. And um, because of the way our RPOs and all of us execute this conference, it doesn’t feel overwhelming. Um, once you get on the ground and you fully engage and immerse yourself. Um, so while there’s a lot of people, which is awesome because there’s so many people to connect with, um, it’s also a very accessible conference in the way that it’s structured with the dedicated expo floor time and the dedicated meet and greet times, um, and other aspects of it.

Dr. Pamela Williamson: [00:08:18] So I can say that I’ve been involved with Webbank. I want to say now for over ten years, and the growth has just been phenomenal around attendance. And you talked a little bit about the meet and greets. Can you share how those are structured so that people do get that instantaneous comfort and belongingness?

Erin Watson: [00:08:42] Definitely. Meet and greets are one of my favorites. And I hear from from WBS the really powerful conversations they have every time. Um, so our meet and greets will take place this year over one dedicated, um, amount of of time. Um, that will be Wednesday afternoons. And what we’ll do, um, is everyone you know, you’ll have a full list. Attendees will have a full list of all the corporate members that are participating. And they this year they’ll be, um, in industry areas versus alphabetical. So industry areas. And as an attendee, you’ll be able you’ll see the list in advance and you’ll be able to plot your strategy. You’ll be able to, um, you know, take a look at who’s participating, prepare for that conversation. Prepare your pitch. Of course. Um, and then you’ll be able to specifically and strategically go to where that company will have a round table. There will be it’ll be 20 minute roundtable sessions in which there will be a handful of WBS that are that have space for at each table. And each WB will have an opportunity to share information about their business. Um, for about 60s each. Um, to be able to, to get exposure for their business with that corporate member as well as you never know what WB you’re sitting with and the opportunities that might be there. Um and then from there the corporate member can ask questions there. There’s great dialog that happens during those roundtables. But again they’re 20 minute roundtables. And that way you can hit go to a lot of different corporate members. Um, and often from what I have heard, you have these initial conversations, you do your elevator pitch and that just begin. It opens up an amazing ongoing conversation that happens again at the on the expo floor, or happens at one of our events or after a conference. Um, so it’s just a really good way to, to spark, um, the beginning of a conversation or sometimes a continuation of a conversation.

Dr. Pamela Williamson: [00:10:51] You know, the other thing that I really appreciate about this conference is the app and being able to get on that app and connect with people. So can you talk a little bit about the app and the best way to use it and just how how that’s just such a great engagement tool.

Erin Watson: [00:11:08] We are so, um, happy to be able to provide a really dynamic mobile app experience each year. It’s really such a great tool, um, that people will they will get in advance, they will have access to it, um, in advance. And so it will have on there the full schedule. It’ll have all of our exhibitors, it will have all of our sponsors, obviously, our education sessions, our expo map, pretty much everything you need to know when you hit the ground. Um, and you can. And what I really love about it is you can plan out. Just like with the meet and greets within the app, you’ll be able to plan out who, um, which corporate member you want to make sure you, um, go to their table on meet and greet and you can create your own my show planner. So it’s pretty much everything you need on site to be able to navigate and organize, um, your experience at the conference.

Lee Kantor: [00:12:03] Now, if somebody wants to take advantage of networking with these corporations about how many corporations do you think that an ambitious person could be meeting during the course of the the conference?

Erin Watson: [00:12:17] I love that question. Um, well, first of all, we encourage everyone to wear tennis shoes or extremely comfortable shoes because, um, the number of companies you can meet with is, uh, exponential as long as you have comfortable shoes, in my experience. Um, like I said, it’s really what we really encourage WBZ to do is to think about their business, to think about what they want to accomplish from the conference, and let that guide how, um, those conversations go, because for one WB, it may not be volume, it may be trying to have some more in-depth conversations, or you have a very specific type of audience that you’re looking to, um, have some, some connections with. So it really kind of depends on their strategy. And that’s where, um, I know that our RPOs are communicating, um, with our attendees to help get to equip them with some of those strategies and help them think through some of that in advance.

Lee Kantor: [00:13:20] Now, um, there’s also a lot of speakers, right. Can you talk about some of the education and, and even entertainment that’s going to occur during the event, our education sessions?

Erin Watson: [00:13:30] I can’t express it enough unless you get to the conference. This is a it’s a different kind of conference. If you’ve been to these large professional development conferences like I have, um, you know, the, the everybody, you know, there’s lots of education sessions and that’s great. We do have amazing education sessions with our industry. Um. Advisory boards as well as with some key WBS. Um, and they are super educational. They, um, help you to navigate and better understand the industries, to understand top issues within, um, within each industry. This year in particular, we are asking all the industries to, um, hyper focus on how ESG and I as very key topics in business today. Um, are coming to life. For them and related how WBZ need to be prepared, need to be presenting themselves, need to be supporting what each of the corporate members are doing related to ESG and AI. So these are going to be very dynamic, very specific conversations. Um, but as I said, we’ve got great education, but the bulk of the conference is networking because we that’s what we hear from our WBZ and our corporate members. They are coming to make connections because these attendees are committed, uh, corporate members are committed to identifying more and more women owned businesses that they can help grow and do business with.

Lee Kantor: [00:15:11] Now, um, is there an opportunity for the webs to, uh, network amongst themselves? Are there, uh, kind of some events that are encouraging that type of collaboration and that kind of synergies? Because I find a lot of times in, in this previous event that I’ve attended and other events like this, that’s really where a lot of magic can happen, those serendipitous, uh, kind of moments where you collide with somebody in an unexpectedly and you realize, hey, there’s there might be something here that we can work together on or something we could do together.

Erin Watson: [00:15:44] Yeah, Lee, that is a fantastic point. What we try to tell people is you never know who you’re going to meet and that next connection you’re going to make. And that a lot of times is with fellow WBZ. Our network has grown and is so dynamic that we have many, many WBZ who are doing business with each other, who are bringing each other into opportunities, who are large enough WBZ of their own that they are lead vendors or lead suppliers, and bringing other WBZ with them. So truly, we tell every attendee, you’re standing in line at lunch, talk to the person next to you. You’re at a any of the events. Talk to anyone you can because you never know what new opportunity is going to emerge. And that is very much the case with WBZ doing business with each other.

Lee Kantor: [00:16:41] Now this year’s theme is amplify. Can you talk about, um, how that came about and what is kind of the the thought behind it?

Speaker5: [00:16:51] Yes.

Erin Watson: [00:16:51] Our theme this year is amplify. And the the meaning behind that is. Yes. Amplify at its core is tends to be a sound idea, you know, how do we make it louder, expand it. But for for this year, amplify was a very organic firm that we have been hearing a lot in our network. In 2023. Our theme was momentum. We were coming back from Covid and we were coming back strong. We had that momentum and we were building even more. Now in 2024, we’re going to take that momentum and we are going to amplify it in so many different ways. We are going to raise each other up. We are going to work together to make each other stronger. We are going to tell other people about. Each other’s businesses, about webank about the value of engaging in the Webank network. So everywhere we go, amplify is is what we’re doing, what we do for each other and with each other and within Webank and certainly at this conference.

Lee Kantor: [00:18:02] Now, when a person is attending an event like this and like you mentioned, it is kind of overwhelming for that first timer to walk into a room and seeing so many, uh, women and a lot of them are walking around like they know what they’re doing. And sometimes the new person gets kind of overwhelmed by that. Is there anything you can share? Um, you know, tips maybe that can help a person kind of get acclimated quickly. You mentioned the app, and maybe that is a good first step is to use technology to kind of preplan some of these early meetings to help you get kind of some momentum early.

Erin Watson: [00:18:37] There are, um, many ways that attendees, especially first time attendees, can, um, get ready for conference. Um, first, I always recommend make sure that they are engaging um in their RPO. Make sure that you are talking to to your network, your built in in network. Um, and Dr. Pamela, you certainly can can share more about that. You all do an amazing job of that. Um, in WebEx West. Um, but first get make sure you’re engaged in your RPO. Um, these regional partner organizations do amazing work all year round. Um, but especially before conference, there are additional resources. Um, even if it’s not just about conference, attend some of the virtual sessions or ten events that are leading up to the conference so that you know someone in your region. The second thing, or a few more things that we recommend and are offering. We have orientation sessions that will be taking place prior to conference. So if you go to our website webbank. Org and go to the news and resources section or and they’re also on our calendar, you will see the full list of virtual orientations that we do. These orientations are really focused on, um, understanding and how to navigate the conference versus your strategy. But we will lay out fully. Here’s the schedule. Here’s what’s going to be happening. Make sure you download your mobile app. Um, it’ll get into all those grounding points that, um, anyone who’s attending, um, will want to know and want. So we highly recommend attending orientation sessions. As you mentioned, the mobile app will be launching, um, right as these orientation sessions are starting. So getting into the mobile app, getting familiar with the schedule especially is going to be really important going ahead and starting, um, to work on your plan, you know, what events do you want to make sure you attend? What companies do you want to make sure you connect with? So there are there’s there are so many resources already on the conference site. And, um, we’ll be coming even more with these orientation sessions and with our mobile app.

Lee Kantor: [00:20:53] Is there a story maybe you can share of somebody that has that you learned about, or maybe met, that can share a success story coming just directly from the conference? Like I went to the conference and this kind of magical thing happened.

Erin Watson: [00:21:12] They’re what I would say is there are there are so many stories of that. Um. Put me a little on the spot to come up with one, because there really are so many. I. Dr. Pamela, please weigh in here. You may know of one, and I know that there’s lots. Um, but it really happens. We hear somebody tell us every day we met at conference. Um, I’ll share one. Not from a, um, a WBE, but we have a lift financial Center of excellence that is growing because one of the largest challenges for women owned businesses, and particularly black women owned businesses, is access to capital and to equity. And as we know, our black women owned businesses have been establishing businesses and growing businesses much faster than anyone else. Um, but equity and and access to capital still is not, um, there for women owned businesses. But one of our WBS that I, um, we’ve been talking to said I was so scared, I didn’t understand the whole financial world. I was intimidated by it. But finally I went she went to a session at last year’s conference. She heard it. She talked to other WBS there in person, and it finally clicked for her that that was something that she needed to look into. Um, and I loved hearing that story. Um, now, the 1 to 1 success stories, they’re they’re everywhere. Um, and I that is the power of the conference. Um, so, Dr. Pamela, please, uh, do you have any specifics or can talk to that in general?

Dr. Pamela Williamson: [00:22:44] I’m going to talk about it in general, because one of the things I tell people about the conference is that it is a magical place. But I think you decide what success is at the conference for yourself. And so I think there everybody is at different stages in their business. Some people are going to go to the conference because they have been connecting with corporations, and it’s their opportunity to meet them face to face and seal a deal. Some people are at a different point where they’re just renewing relationships because they already have contracts with people, and then we have people who are just starting out who are just trying to get their first face to face interaction with the corporation. So I think success comes in a variety of different ways. So do we have women who walk away with conference contracts from the conference? We definitely do. Um, I try to frame that. I try not to tell those stories, and specifically I try not to tell them because I don’t want people to think that when you go, that’s automatically going to happen. Um, there’s great one offs that happen. But also this conference is really about building relationships, um, system like putting effort into sustain relationships. So yes, those one off I got a contract happen. But I don’t want everybody who goes to think that’s going to happen to them. So I really encourage people to really think about what success means to them, um, at this conference and measure it by their yardstick, not by someone else’s.

Lee Kantor: [00:24:19] And, and, and creating and building and nurturing relationships is a good metric to use for that and may not be sales or getting a contract. But but if you if you start counting the number of quality relationships, you’re not going to be able to make this many in this short a period of time. Uh, because there are so many powerful people at this event.

Dr. Pamela Williamson: [00:24:41] Right? What I tell people is typically that if you want to get about five years worth of networking done and just to fill your bank of follow up leads, this is the conference to go to to to do that. And you can literally walk away with five years plus worth of leads at this conference.

Lee Kantor: [00:25:04] Now, is there anything? Aaron, um, you know, on the entertainment front, is there some fun also? Or is this just all heads down work?

Erin Watson: [00:25:14] The entire conference is fine. Um, we infuse fun and warmth into the entire thing because that’s what our network is, is these are people who are committed to growing, of course, their business, but bringing others along with them. So of course, we have fun. Um, some specifics that are always a hallmark of the Whizbang conferences. We have a love for karaoke, so we always have karaoke. We always have some dancing. We always have interactive activities, um, and events. This year we have, um, specifically what we’re calling, uh, a apres ski event, where because we’re in Denver, we’re encouraging people to bring, um, whatever you would wear after you’ve been out on the slopes, um, for a fun gathering. And we’re going to have some snow weather oriented activities as well as, um, you know, sitting areas and other fun activities. So, um, our events team really just always brings it in terms of the fun, for sure. Um, and the, the fun that we do, I will say. It’s all purposeful and it all brings people together.

Lee Kantor: [00:26:35] Now. Um, there’s still time, I would think, to sign up if you haven’t already signed up for the event. So if you want to attend as a certified or non certified, uh, attendee, that’s available, is that correct?

Erin Watson: [00:26:49] That’s correct. General registration is open. The Early bird closes February 15th. This year we are doing a special Friday curated event that is a ticket and a ticketed only event in addition to your general registration and, um, to qualify for that, which we’re calling. Luck of the draw. Um, you do have to register as a general attendee by January 15th. Um, so timing wise, that’s tight, but that doesn’t mean anyone can still attend. Um, early bird is February 15th online on site. Sorry. Early bird is February 15th. Online registration will close March 13th and this year, due to capacity, we will not have new registrations available on site in Denver. So just want to make that very, very clear. You can register up to March 13th. Early bird closes February 15th and no on site registration. So we highly encourage everyone to get their registration as soon as they can.

Lee Kantor: [00:28:00] Now does that is it the same for corporates?

Erin Watson: [00:28:06] For general registration for corporates. That is it’s that same timing. So um, unless they’re a sponsor of course, then they have registrations through their sponsorship. We through our expo I will say our expo floor, uh, books up very, very quickly. And we’re thankful to have so many amazing corporate members and exhibitors, um, for that, uh, but if you’re a corporate member or a company representative looking to check out the conference, um, we highly encourage you to attend as well.

Lee Kantor: [00:28:35] Now, uh, speaking of sponsors and exhibitors, is that filled? Is there room for more sponsors or exhibitors or is that filled?

Erin Watson: [00:28:44] Their sponsorships are still available. We encourage anyone who’s interested in a sponsorship to definitely get in touch with us as soon as possible. Um, the exhibit floor as exhibitors is is is pretty full. So, um, we highly encourage everyone to, um, to get with our team ASAP. We’re going to be rolling out that exhibit floor here, um, in the next couple of weeks.

Lee Kantor: [00:29:09] And then where should they go if they want to attend?

Erin Watson: [00:29:14] Yeah. So our the conference website is webbank.org/conference. Uh, let me say that again the the conference website is webbank.org/conference. That is your one stop shop for everything about the WBENCconference including your registration link.

Lee Kantor: [00:29:32] Dr. Pamela, you must be so excited for this event.

Dr. Pamela Williamson: [00:29:37] I am over the moon about this event. It’s such a great opportunity for women to connect with corporations and each other and just learn some tips and tricks to growing their business and just some building some awesome long terme relationships. So it’s definitely, um, I think the last time it was in the western region was probably about seven years ago. And so we love it when it comes this direction. And, you know, we want to make it special for everyone who who registers. So we’re looking forward to seeing everyone there.

Lee Kantor: [00:30:14] Well, thank you so much, um, Erin, for sharing your expertise in this. You’re doing such important work, and we appreciate you.

Erin Watson: [00:30:22] Thank you.

Lee Kantor: [00:30:23] And, Dr. Pamela, I think that’s a wrap on this episode. And we’re going to have a few more to really dig deep onto this event, because it’s so important. And we want everybody who can benefit to attend.

Dr. Pamela Williamson: [00:30:37] We do. Whether you’re certified, whether you’re thinking about starting a business, whether you’re not certified, we encourage you to attend. And again, just, uh, fill up on some of the great information and the relationship building and walk away with about five years worth of contacts.

Lee Kantor: [00:30:56] Yeah. That’s a that’s a great, uh, thought to keep in mind if you’re on the fence on this, if you have a better way to get five years worth of contacts in three days, do that. But I don’t think you’re going to be able to do that. I think this event is a must attend event for any, uh, woman owned business, uh, leader of any size.

Dr. Pamela Williamson: [00:31:16] Yep I concur. All right.

Dr. Pamela Williamson: [00:31:19] Thank you for sharing all of this information with us.

Erin Watson: [00:31:22] Well, thanks for having me. Um, thank you for all that you do, Dr.. Pamela. And what we back west? Us. We can’t wait to see everyone in Denver and celebrate and amplify all the amazing work that’s being done throughout the country.

Lee Kantor: [00:31:36] Right. And this conference one more time is March 19th through the 22nd in Denver, Colorado. And Aaron, one more time, the website for anybody who wants to learn more webbank.org Wbenc.

Erin Watson: [00:31:49] Dot org slash conference.

Lee Kantor: [00:31:52] All right. Well that’s a wrap for this episode of Women in Motion. This is Lee Kantor for Dr. Pamela Williamson. We will see you all next time.

 

Tagged With: 2024 WBENC National Conference

BRX Pro Tip: Hiring a Professional Services Salesperson

January 15, 2024 by angishields

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BRX Pro Tip: Hiring a Professional Services Salesperson

Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about some strategies, tactics, disciplines for hiring a professional services salesperson.

Lee Kantor: [00:00:15] Yeah. Finding someone that can sell in professional services is a tricky endeavor. It’s something that you need to do at some point in time. But a lot of times, founders, especially, will try to do this too early, and they won’t have a lot of good luck in this and they get frustrated. So, if you cannot effectively communicate who your ideal customer is and the best ways to find them to someone else, then you are setting yourself up for a bad situation.

Lee Kantor: [00:00:45] You already, before you hire someone, must have pretty tight systems in place to identify, then reach out to, and then persuade your ideal customer before you hire anyone else. You have to have this documented. You have to have this so it’s simple and clear that people understand it and they can execute it. Once you do that, then you can bring the person on. And when you’re choosing between salespeople to hire, look for somebody who has sold something. And then, call some of the people they sold and see if they really were able to sell something.

Lee Kantor: [00:01:18] Because a lot of people can be an order taker and it appear like they’re selling somebody something, but they’re not really selling. They’re just taking orders. And somebody that can take orders is a lot different than somebody who can sell somebody something. So, make sure you do your due diligence and you check out some of the sales that this person has done. And talk to the person that bought. And find out for yourself what’s real and what’s not and how effective this person was in selling.

Lee Kantor: [00:01:49] There is a huge difference between an order taker and a salesperson, and don’t waste your time with order takers unless you have a system that’s so tight that you don’t really need a salesperson, you just need somebody to just kind of take down the orders and clear credit cards.

BRX Pro Tip: Community Building Tip

January 12, 2024 by angishields

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Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, community building.

Lee Kantor: [00:00:08] Yeah. I think in today’s world, everybody should be in the community building business. And when you’re building a community, it is important to figure out ways to help your community achieve the goals that it has. And ideally, they get what they need from the community itself and not from you doing everything for them.

Lee Kantor: [00:00:28] And that’s really one of the traps, I think, from doing community building in a not great way. If you’re having to do everything and you’re having to be actively engaged in doing all the work, then your community really isn’t a true community. The more active, engaged, and self-reliant the community is, the healthier it is and the longer it will sustain itself.

Lee Kantor: [00:00:49] So, I am a big fan of giving your community all the coaching, support, recognition, and tools it needs to successfully fish rather than just giving them a bunch of fish. So, I think your role as a community leader is empowering them and giving them what they need so they can kind of sustain the community themselves with a little help from you, not all the help from you.

Farrell Middleton with The Bell Curve of Life

January 11, 2024 by angishields

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Sponsored by Woodstock Neighbors Magazine and Business RadioX ® Main Street Warriors

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Farrel-Middleton-headshotFarrell Middleton is a lifelong Georgia resident and an honor graduate from Georgia Tech.

He’s been married for 37 years, has 2 adult daughters, and will be first time grandparents in April.

Farrell enjoyed a very successful 36-year career in homebuilding, then moved on to the long awaited second career as a teacher, coach and mentor 2 years ago.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by Woodstock Neighbors magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock Neighbors dot wbvm. And if you have a heart for community and would like to grow your small business, consider joining our community partner program, the Main Street Warriors. Go check us out at Main Street warriors.org. You guys are in for a real treat this morning. Incidentally, the first broadcast of 2024 for me and Cherokee Business Radio. Fantastic guest this morning. Please join me in welcoming back to the Business RadioX microphone with the Bell Curve of Life. Mr. Farrell Middleton. Good morning sir.

Farrell Middleton: [00:01:20] Good morning Stone, how are you doing?

Stone Payton: [00:01:22] I am doing well and it’s amazing how time flies. I think we just observed before we came on air a just about this time last year is when we had a chance to have a conversation. I had so much fun there. Uh, as is often the case, I didn’t get the chance to ask everything I wanted to know because there’s so much to to ask. But I thoroughly enjoyed that conversation, and I’ve been looking forward to getting caught up with you. See what’s going on with the work. Maybe get some insight from you on how to get a practice like yours off the ground and, uh, but, uh, yeah, let’s get an update and maybe a good place to start. Maybe if we could remind our listeners a little bit about your, your backstory and what you’re now out there trying to do for folks.

Farrell Middleton: [00:02:05] Sure, sure. Well, thank you so much for having me back. And I’m proud to be the, uh, the first guest of the new Year. That’s fantastic. So, uh, but very quickly, I was a home builder for 36 years here in Atlanta and had a wonderful career. But, uh, about two years ago, I decided I wanted to spend my time a little bit differently. I’ve always wanted to be a teacher of sorts in my second career, and I developed my program called The Bell Curve of Life. And what I do is my goal is to work with business owners and leaders to help them create healthier and more productive business environments. And with that, we focus on positive attitudes, effective use of time, um, improved problem solving ability, and better team dynamics. And I work with them and their staff members in order to do this. And the result of this is going to be greater productivity in enhanced employee engagement and retention and improved customer service, both internal and external.

Stone Payton: [00:02:59] So what have you enjoyed the most over the over the past year or two? What’s what’s the most fun about it for you?

Farrell Middleton: [00:03:04] Man, I think the most fun I’ve had is getting to know more people in the business community. Again, I was a home builder, so that arena of businesses is my wheelhouse of contacts, that kind of thing. But I have joined some networking groups in the last year, and I’ve really expanded my list of professional contacts. I’ve done some work with businesses outside of the home building industry, and the fascinating thing is I’m coming to find is, is that a lot of the challenges are the same. No matter what the product is you produce or the service that you provide, you still have to get up every day and work hard to get it done.

Stone Payton: [00:03:40] I’ll bet. And do you find that even across these different industries, since you’ve sort of spread your wings well beyond the home building industry, I’m sure there are idiosyncrasies. I’m not even trying to use that word. I’m sure there are differences in the challenges, and the solutions for those challenges may be in a in all these this variety of businesses. But do you find that there are some patterns that, you know, same thing with surfboard company has some of the same challenges that a software provider does?

Farrell Middleton: [00:04:08] Absolutely. Uh, there are the challenges are the same. A lot of it comes we’ll start with the personnel, which is the big issue. I’m big on human growth and personal growth and personnel dynamics, that kind of thing. But basically every business owner has to have people that help him or her create, again, the product or service that they are producing to the general marketplace. And there’s kind of a sequence of events in order to create that product or service, figure out how to fine tune it inside the office or the work environment. And then how do you present that to the general public for them to engage with your services or products? And the the sequence of events is stunningly similar for a lot of industries. It’s really fascinating. I’ve really enjoyed getting to learn that about other businesses.

Stone Payton: [00:04:53] So you emphasized a moment ago and I think probably quite intentionally, internal and external speak a little bit more to that, would you?

Farrell Middleton: [00:05:02] I will internal customer service is a big issue, and with my career in the home building industry, I worked with a lot of the larger builders in town. Again, I did it for 36 years and I’ve been involved. I’ve done the math on it. I was involved in some form of fashion, building about 10,000 houses over 36 years, which is a lot. That’s a bunch. And inside a large company of any product. But we’ll take home building because that’s what I did there. The departments that you have, you’ve got purchasing and estimating and construction, sales and marketing, accounting and finance, and most businesses have similar departments. Well, if the employees and we’ll call them department heads, VP’s, managers, directors are not getting along well and they don’t have the vision of the company in mind on a routine basis where they’re all working for the same objective to again produce that product or provide that service to the general marketplace, then the overall company is going to struggle. And so if you don’t have good internal customer service, where your folks are getting along well and producing the product and service, then you’re going to have a tough time providing good external customer service, which is to your eventual customer. It’s a big deal, and I’m coming to find that other companies in other industries struggle with this as well. It’s a big.

Stone Payton: [00:06:16] Issue. Well, it makes perfect sense when you say that. It sounds perfectly logical. I’m sure it’s happening all over the place, maybe even within the business radio network is probably worth looking at. Uh, why do why do things come off the rails internally? Because I’m sure Shirley doesn’t start that way, especially when you’re early building the business. Like, what is it? Just what makes that internal, those internal challenges fester up, you think?

Farrell Middleton: [00:06:44] I think what happens? And this is my experience personally in my career and also with the other companies I’ve been working with in the last couple of years, is it’s what I’ll call the silo effect. And I did not come up with this firm. It’s a broadly used business firm with regard to the fact that departments get into their silos and they have their priorities to get stuff done on a routine basis daily, weekly, monthly, whatever that frequency may be. And I think we just get tunnel vision. And I was guilty of this as well. Stone. Trust me, I was guilty. I got so busy on a daily basis. I was so focused on what I needed to do and what my staff members needed to do in my department, that sometimes I lost focus of how my work performance and the work performance of my department, um, folks, was affecting the other departments in the in the company. And we just get, again, a silo effect. You get tunnel vision, you get so focused on what you’re doing that you kind of lose sight of the impact that your performance has on other people in the company if you’re not with them. Kind of like all day, every day. Does that make sense?

Stone Payton: [00:07:51] Well, it does, and it strikes me as a very real operational example of, um, growing pains. Right? Like when a company is small, everybody’s all in, everybody does everything. Everybody knows everybody else’s job. And then when you start having some success and building the company out and you decide. To create a graphics department or a marketing department or a finance department. I could see how that would be a natural progression.

Farrell Middleton: [00:08:17] Yes, it is very much so. And I’ve been involved in companies of all of those sizes that you just mentioned. And as companies grow and get bigger, the lines of responsibility and authority have to get more clearly defined. And some people can’t. I can’t do that anymore. Some you know, Joey has to do that now. And it’s really hard for people to to grasp that because I fundamentally think everybody wants to get up and do a good job, and most people want to assume responsibilities and be a problem solver and get things done. But there are only so many hours in the day. And as companies continue to grow and add staff members, then that’s where a challenge comes in to. How do you delineate those and who’s really responsible for what. And there’s not a big secret to it. It’s kind of a I don’t want to call it a it’s a simple concept, but gosh darn, it’s hard to do because life takes over every day.

Stone Payton: [00:09:08] Well, it is simple. I’m sure it’s not easy. And I suspect even periodically just bringing the topic up and mentioning it maybe has some little impact. But surely that’s that’s not enough. And that’s that’s why you have these services and these programs. So because you’ve got I’m operating under the impression that if I am running the graphics department and our organization is suffering some of these pathologies, um, I’ve got to make some changes personally. We got to make some changes, maybe structurally, procedurally, you attack all this, right?

Farrell Middleton: [00:09:43] Yeah I do, and a big issue that I have seen and I experienced this personally myself, is when I get into my leadership, uh, program material with business owners and leaders. Delegating tasks is a really important thing for people to do. Most people are hesitant to do it for a variety of reasons. It’s either nobody can do it as good as I can, or it’ll take me longer to train somebody to do this, so I’m just going to do it myself, or I’m the only one that knows this, that or the other. Whatever the case may be, that’s all very understandable. However, that is something that leaders and good managers have to figure out how to do. And the way I explain this to people when I’m talking to them about it is with this delegation of responsibilities, you’ll be surprised at how smart other people are. Give them a chance. Let them take some responsibility. What’s the worst thing that can happen? Seriously? Those are the questions I ask to people. What is the worst thing that can happen? If you decide to delegate some authority to somebody and also be aware, everybody’s got some good talent, skills and talent levels and, um, you know, opportunities to get stuff done. What I have found is, golly, that person down the hall is really kind of smart. I’m I’m gonna go I’m gonna go knock on that door a little more often than I have been because they’re they’re a problem solver. They get things done. And now that frees me up to do some other things that are more high level that I need to be involved in. It’s fascinating, but people are hesitant to do it for all the reasons that we know.

Stone Payton: [00:11:11] Well, I mean, I feel like you’ve been spying on me for the last 20 years that I’ve been part of the Business RadioX network because I know early on I, I was the best there was in our company anyway, because I was the only one that did a variety of tasks, and I did find it very difficult to let go. Thank God my business partner was far more progressive in that regard and much quicker to delegate. He he’ll joke and he says, Stone, you got to get lazier, you know, you got but, uh, he, he was naturally much, uh, more attuned to that and was quicker to delegate. And it was a struggle for me personally. I got to tell you, okay.

Farrell Middleton: [00:11:48] And a lot of people struggle with it. Like I said, I struggled with it. I was a manager at the age of 22, you know, a bunch of years ago. And, uh, you know, I’m a smart guy and all that kind of stuff and everybody’s, you know, smart, uh, and in certain ways, of course, everybody is. But it’s just hard to do. But your life will get so much better if you can figure out how to delegate some of these things. And as a business owner or leader, that allows you to work on higher level issues, what I call them, you know, more vision. What is my goal for the next two years, three years, five years? How are we going to accomplish that? The owner is the only one that can really do that. And in order to properly do that for the health of the business and growth and that kind of thing, they have got to get stuff off their plate. And some people have a real struggle doing that. But I’m here to help. That’s what I do.

Stone Payton: [00:12:40] So do you find that some business owners, senior level execs come to you and they’re self-aware enough or educated enough or listened to to programs like this, or read enough to kind of identify, hey, we got a problem here. I’m going to go seek out a solution to you. Do you find that some actually come to you saying, and maybe they’re not as articulate as you are, but they’ve got a feeling for, hey, something’s not right here. We need some help. Do you actually have people come in? To you. Are you out there having to find them or how’s that piece work?

Farrell Middleton: [00:13:12] I’m actually having to find them at this point in time, and that’s okay. I’m hopeful that the you know, the first one you mentioned is going to happen, that people will come seeking me out and that’ll come in time, I believe. But no, I’ve got to seek them out. And one of the challenges that I’ve got with this is that a lot of people, myself included, don’t want to either admit or address where they might have some insufficiencies, if that’s the right way to say it. Yeah, and they’re the owner. They’ve got to be able to do everything right. They have to do everything well. And I think a lot of people, that’s human nature. They are somewhat hesitant to, you know, look in the mirror and point out, hey, I need some help here. And so what happens is when I do have the opportunity to engage in conversation with folks about the services that I have, the conversation unfolds and what I’m finding is they’re like, golly, now that I think about it, yeah, I’ve got some issues here. We could do better at this. I could do better at that. So the big issue for me is just getting into that initial conversation with the business owners and leaders, talking about some of my topic material. I’ve got some high level topics that I like to talk about with them, to open the conversation. And as the conversation unfolds, the self-reflection starts to come out in a very comfortable way. And one of the things I’ve got to be careful of in a slang way is I got to call the baby ugly, okay? And that’s kind of hard to do. And so I’ve got to be I’ve worked on that skill in the last 18 months, and I’ve gotten pretty good at it. I can always get better at it, but I’ve just I’ve got to be careful. But the way I have the conversation is they start to figure out where they have some issues and where I could give them some help as the conversation unfolds. It’s it’s really very healthy.

Stone Payton: [00:14:50] Yeah. So let’s dive into the work a little bit. And let me just commend you on I mean, not only do you have to run this successful practice, deliver on all these things you’re describing, provide that value. But you got you got to sell it too before you can get to do it. Right.

Farrell Middleton: [00:15:08] That’s correct. Yes. And that’s a challenge. There’s no doubt about it. Yeah. It’s a.

Stone Payton: [00:15:11] Challenge. Yeah. All right. But let’s dive into the work. So particularly early stages of the work. Uh, let’s say you have that conversation and the light bulb goes off and they say, yeah, Pharaoh, let’s let’s have you come in and do your thing, talk more about your thing. Okay.

Farrell Middleton: [00:15:27] Yeah. All right. Well, my thing is, and what I’ll do in this is I like to have a complimentary session with a new business owner. You know, just a free consultation, if you will. And we discuss three high level topics. I call them a performer, a environment, then focusing on the internal customer service, which we’ve already talked about. And the last of those three, the topic is called shoving a baseball through a garden hose. And I got some really catchy titles for my topics, and people have commented on that. But basically this is how do you manage your resources? And there are four categories of resources. There are human resources, which are to me the most important. Then you have your physical resources, which is what you use to make your widgets. And you know, it’s your office building and your computers, that kind of thing. You then have financial resources, of course, which has to be they have to be managed properly and every business is different with that. And then finally you have time and it’s how well do you use your time? How well do you use your staff member? How do they use their time? Are they producing as much as they can do? They get waylaid with fire drills and that kind of thing. So those are the four resource categories. And so once we get into that conversation, we then discover what are the pain points of the personnel management side of things.

Farrell Middleton: [00:16:40] So are the managers struggling with time. You’re using their time. Well I’m not a time manager. There are a lot of really smart people out there that do that. My focus is people using their time effectively. That’s what I want them to do. And so as these conversations unfold, we figure out what are the pain points and the pain points again, might be time management. It might be focusing on priorities. It might be having productive workweeks. It may be having people focused in their area of expertise and not doing things that are not well suited for them. I call that topic colors are not for me. Uh, and that’s one where I was in home building company. I was not good with colors. People didn’t want me picking brick and mortar and cabinets and countertops. That was not for me. They were really talented people out there, but having people work on the areas that suit them well, they will be more productive and everybody’s got their strong points. Stone I’m convinced of this. Everybody has them. And it’s the, uh, opportunity that owners and managers have is to explore those with each person to find out what they’re really good at. And, man, let them spend their time there and everybody’s going to be in a good place.

Stone Payton: [00:17:45] So there’s those topics. There’s that conversation, that initial consultation, which I got to believe is at least got to be stimulating their thinking and putting them in a position to ask more informed questions and genuinely consider these things. And then it certainly sounds like you have methodology, education, structure, process, steps that you now bring in with, with a with a training. Program or a suite of training programs.

Farrell Middleton: [00:18:12] Yes, that’s correct. I’ve got my topic material and again, the I’ve got over 90 topics in my portfolio. Wow. And I’ve scripted about 25 of those fully and I’ve worked with all 25 of those. And so basically what we do is we, we determine what our like I said, the pain points. And then we structure a custom program for that particular business. And that could be working further with the owner. Or if the owner says, hey, you know, I’ve got enough of a grasp on this, I want you to get with my staff members. I can work with managers, I can work with traditional staff level. It just depends on what the focus is that we want to work on for that particular group of people. And I really like what I call a mix of disciplines. And this kind of ties back into what we talked about a few minutes ago with this internal customer service. Let’s say there’s a company with 50 to 100 employees, and they’ve got a few departments and vice presidents, general manager or a managers. And I want to get those managers in the same room for a little while, and not for a gripe session to point fingers, all that kind of stuff, but for a productive thing of saying, okay, how does what I do affect the other people sitting at this table? And you’d be fascinated to find out how little they know what impact is that they have on the other folks in the room.

Farrell Middleton: [00:19:29] It’s it’s really fascinating. It really is. Yeah, yeah. So basically, once we get through the initial, um, process of identifying what the pain points are, we then customize the program. And what I like to do is come see everybody about once every two weeks for about 90 minutes is the primary way that I like to do this. Um, that’s the attention span of the world these days, I think. And I’ve talked with some educators about that. You can’t go too long, otherwise you start to lose people. And with the way the world works these days with iPhones and iPads and the Iwatches now, which are kind of distracting all of that, uh, you know, people can get away with about 90 minutes and that’s about it. And so I’m, I’m very sensitive to that. And I want to focus on for long time habit forming. And I believe the best way to do that is in small focused sessions over the course of several weeks. And once we get done, the people are pointed in a good direction and hopefully they’ll they’ll live better lives.

Stone Payton: [00:20:23] Long time habit for me. I like that whole idea, and it makes sense to me that training, probably of any stripe, is probably much more a process than an event, right? It’s not just what happens during that 90 minutes, but you got to give them some space to digest it, apply it, get some real data from their version of executing on it. Come back with, I mean that that makes sense that you would it you don’t want to just do this one big hit and then be gone. Right? Right?

Farrell Middleton: [00:20:52] Right. Exactly. No, this this is long terme. And what I’ll do in my multi session series, I like to have five sessions and that will be one topic per session. What I do, that’s my traditional series and I’ve got some variants on that as well. But we’ll stick with that is when we start session number two. I do a quick recap of the prior session that we had. I’m like, okay, what has everyone done with the material that we talked about last week? How have you improved your workday or your personal life? Again, stone, this is not just for the workplace. Uh, this goes into personal life as well. Uh, especially when I talk about how to have good relationships, you know, that kind of thing. We we review that for a quick recap, and then we get into the next topic. And what I am able to do is I will tie my topics together. They’re all independent of one another. I can have a 90 minute session with a group of people on a topic and bam, they’re ready to go. They can go do stuff, but the real value comes in when we do have multiple sessions, multiple topics, and I tie those together. And when I do that, the value of session number one bleeds into session number two, which gets into session number three. And by the time we’re done with five of them there is a really good wide broad range of like, oh my gosh, this makes so much sense now. And yes, I’ve got some really good things I can do now moving forward. It’s great.

Stone Payton: [00:22:12] It just occurred to me getting people together more than just once and having and having that structure that you described, what the long terme habit forming, being an objective, another just very tactical and tangible benefit from that has got to be like a common language pattern around these topics, right? Like we’re like we’re all using the same words to talk about the stuff. So I feel like maybe it’s a cleaner, more productive conversation because we’re all calling the same thing the same thing. Is that true?

Farrell Middleton: [00:22:44] Exactly. Yes, that is a good part of it. That’s so well said and looked at it that way before, but thank you for asking me that. It’s good to.

Stone Payton: [00:22:50] Have a layperson in the room.

Farrell Middleton: [00:22:51] Man, I love that. Hey, I learn from everybody every day. Let’s be very clear. Uh, but no, that’s good. But yes. No. That’s it. It’s just some consistency. Yeah. Especially again, what I call the mix of disciplines is when I get these different department people in the same room together and we go from there. But yeah, there’s some commonality to it. And. My goal with this and with my program. I’ve been very deliberate about this and I’ve spent a lot of time on it. Once we finished the session, everybody can walk away from there with some new directive that day that they can do okay. They can do something different in their life to be a little bit better at whatever that topic material was. That’s the immediate value. The long terme value is that the topic material is timeless stone. It can be reviewed in one year, five years or 20 years, and the fundamentals are still going to be relevant. And so what I do is when we’re finished with this fifth session of a series, I will go ahead and compile what I call a book. And this book is a five page book. It’s one page per topic that we talked about. There’s a handout that I have that I give for everybody, so there’s something they can follow along with and use for future reference. And basically that book is written for them, but it was written, I gave the outline, but it was written by the other people in the room. And so they all had they each person leaves with their custom book, if you will, for how they are going to use these principles that we talk about and how they’re going to be doing things better. And each person will have a different takeaway from it, which is the entire objective, because everybody is wired differently.

Stone Payton: [00:24:23] This has got to be an incredibly rewarding work, man. It is.

Farrell Middleton: [00:24:29] It really is, and I’m getting rewarded by it. But the better thing than that is I really feel like I’m helping people improve their lot in life. I really I truly believe that. And it doesn’t matter the age, I’m doing some private one on one coaching right now. Uh, I’ve got a guy that I’m working with who’s about 3 or 4 years younger than I am. He and I used to work together, and he’s moved on to a different company, and I’ve moved on to this, and we’re spending some quality time together. And I had an initial call with a high school friend of mine last week who lives in Florida, and he’s in the manufacturing business. I won’t get into details, but he and I might do something together, and I’m working with some 30 year olds. So basically, if somebody’s got an open mind and they think they can improve some situation in life, I’m here to help.

Stone Payton: [00:25:15] So what’s next for you, man? Are you going to continue to try to grow the practice and maybe even bring people in and kind of teach them the the, The Bell Curve of Life methodology, or will you kind of keep it this small practice or do you know yet?

Farrell Middleton: [00:25:31] I don’t know yet. Right now it’s just me and I’m still peddling my wares, for lack of a better way to say it. And I would like to be busier. Of course, I’ve had a very good year. I’ve got some really good prospects coming up for this year. I’ve done some really solid groundwork with networking over the last 12 months since you and I met last time, and so I’ve got some things going there, but I would love for this to expand into needing some help or whatever the case may be. But right now I’m just focused on engaging with as many people as I can. Like I’m the product, and that’s the issue. I mean, like I said, I don’t make widgets anymore. And so I’m the product and it’s professional services, it’s guidance, it’s experience, knowledge, that kind of thing. And so that’s what I’m working on right now. But I’m very hopeful that as I continue working with clients that they will of course share this with other folks and that kind of thing if I provide a good service to them, that’s my goal.

Stone Payton: [00:26:24] Well, congratulations on the momentum, man. Keep up the good work. Before we wrap, I wonder if you would be willing. So many of our listeners are either aspiring entrepreneurs or they’re in the thick of it. They’re in the trenches and they’re trying to get their business going. Uh, what have you learned experienced that you might be willing to, to share with these other folks who are trying in their own niche? And it may not be, you know, anything near what you’re doing. It may be there, but, uh, yeah. Just like if, like things maybe, boy, if I’d have known that going in, I’d have saved myself some real heartache. And I did this thing and it really worked. Well, anything we could leave them with?

Farrell Middleton: [00:27:04] Absolutely. Uh, yeah. The, uh, the first word of advice I’ve got for you is patience. You’ve got to be patient. I thought that I would be super busy within a year. Turns out that I’m not. Other people have their priorities. And basically you just have to wake up every day with patience. And I know a lot of salespeople in the world, I dealt with them quite a bit in my career in home building. I was the one purchasing stuff, and basically I have turned into a sales person and I have learned to take rejection. Well, uh, it’s really interesting, and I don’t think anyone’s being impolite or rude or anything like that, but everybody’s just busy and I have a service that I provide. Like I said, it’s not tangible. I’m providing a professional service and basically that is going to take some time to foster again. I’m the I’m the product, but I’ve joined some networking groups and basically it’s getting out face time. The big thing is if people are going to join networking groups, which I’ve done, is you have to show up whenever you’re supposed to be there. Consistency. People will learn to trust you. They will learn to think that you’re a viable source for whatever product or service it is you’re providing. You have to show up and you have to participate. And I would say those are the big things is get out there, let people know what you’re doing, be patient. And I’m more patient than I ever was. And you have to take rejection well. And I’ve had a tough time with that stone. I’ll be very honest. I’ll be honest with your audience. That was the tough thing for me. But I’m getting better at it and I’m just persistent. That’s what I’m doing.

Stone Payton: [00:28:39] Well, thank you for that. And thank you for helping us, uh, learn from what you’ve, uh, what you’re living through. But I’m so excited for you, and I feel like I, uh. Of course, I was starting at zero, but I feel like I’m much more informed about, uh, how to continue to evolve the culture of my own organization. So thank you for that.

Farrell Middleton: [00:28:59] Maybe I gave you a hand this morning, so.

Stone Payton: [00:29:01] Yeah. No. Maybe about it, man. All right. What’s the best way for our listeners to connect with you? Maybe have a more substantive conversation with you personally? Yeah.

Farrell Middleton: [00:29:10] All right. Excellent. Uh, no. My website is The Bell Curve of Life, and my email address is feral at the bell curve of Life.com. My cell phone number is (678) 618-2024. And another thing that I’ve done since I was here last, I’ve got a YouTube channel. Oh baby. And I have been doing some short videos. They’re called reels and I’ve got a LinkedIn program that I’m doing. I do stuff every Wednesday. I call it focus with feral, and there’s a little 60 minutes, I’m sorry, 62nd clips. And the YouTube address is the Bell curve of life. Go on. I got over 20 videos on there. Take a look. It’ll give you some more insight into what I do, and hopefully that’ll spark your interest and give me a call and let me see if I can help you.

Stone Payton: [00:29:50] Man, what a delight to have you in the studio. I can’t think of a better way to kick off 2024. Thank you so much for the work you’re doing and for for sharing it with us, man. Well, I’ve.

Farrell Middleton: [00:30:00] Had a great time with you, Stone. Thank you so much for having me in here. And I can’t thank you enough.

Stone Payton: [00:30:04] My pleasure. All right, until next time. This is Stone Payton for our guest today, Feral Middleton. With the bell curve of life and everyone here at the Business RadioX family saying, we’ll see you again on Cherokee Business Radio.

 

Devika Rao with 23 East Group

January 11, 2024 by angishields

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Sandy Springs Business Radio
Devika Rao with 23 East Group
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Devika-RaoDevika Rao is the President and CEO of 23 East Group, a purpose driven mar/comm agency that is focused on telling a brand’s whole story.

Connect with Devika on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Sandy Springs, Georgia. It’s time for Sandy Springs Business Radio. Now, here’s your host.

Lee Kantor: [00:00:24] Lee Kantor here with Rachel Simon. Another episode of Sandy Springs Business Radio, and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, Connect the Dots. So this episode is brought to you by Connect the Dots Digital. When you’re ready to leverage LinkedIn to meet your business goals, go to Connect the Dots dot digital. Rachel, Happy New year. Welcome back.

Rachel Simon: [00:00:48] Happy new year. Can you believe it’s 2024?

Lee Kantor: [00:00:51] Man the years just keep ticking by.

Rachel Simon: [00:00:53] Unreal.

Lee Kantor: [00:00:55] Um, well I’m so excited about this show. Who do you got today?

Rachel Simon: [00:00:58] We have a great guest today, Devika Rao of 23 East Group. Very excited to have you. Welcome to the show.

Devika Rao: [00:01:07] Thank you for having me.

Rachel Simon: [00:01:08] And happy New Year.

Devika Rao: [00:01:09] Happy new year.

Rachel Simon: [00:01:10] Holidays.

Devika Rao: [00:01:11] Yes. Uh, nice and quiet and calm, but with good family and friends. How about you?

Rachel Simon: [00:01:16] It was the same. Kind of quiet, but, um. And I think this is like the first week. The real first week back. Yeah. That everybody’s like, I think.

Devika Rao: [00:01:23] We’re out of the back.

Rachel Simon: [00:01:26] It’s time to get back to work, everybody. Um, well, we’re really excited to welcome you to the show. So why don’t you tell us a little bit about who you are and what you do?

Devika Rao: [00:01:36] Sure. Um, that’s a very loaded question. I would probably say go. Um, right. So I’m Devika. I’ve been in Atlanta since 1993. My family and I moved here. Um, so been, I guess, how local, if you will, if that counts. And just been working here in the marketing field. And I used to kind of have a hodgepodge of experience, but I started working at an agency about ten years ago, and, um, the agency wound up, I wound up buying the agency from the previous owners as they were wanting to exit, and so was born 23 East Group. And so actually, today is actually our one year birthday, if you will. Happy birthday. Thank you. But, um, yeah. So it’s been a cool journey. And, uh, so I joined the old agency about, like I said, ten years ago and started working with them, learning from them. And then when the opportunity arose to exit and they wanted to, you know, hand over the reins, I decided to take that jump. And I said, why not? What could be? What’s so difficult about this? But it’s lovely and it’s fun, so, well, that’s exciting.

Rachel Simon: [00:02:42] And, um, it’s extra exciting to be able to kind of have you on, on your, your company’s birthday. So happy anniversary. It’s a great milestone. You have a great story around the name of the company. Why don’t you tell us a little bit about that?

Devika Rao: [00:02:55] Oh thank you. The name is very special. 23 East is the name is the address of the home I grew up in when I when we used to live in India. So it is a nod to our roots. And I do feel that marketing has to have really good roots. You kind of have to know who you are. You kind of have to know where you come from, what you stand for as you try to tell your story. And so 23 East signifies kind of part of that address. And as any good storyteller would start kind of going into the weeds. So East, I kind of associated it with, you know, sunrise, you kind of start your day with the sun rising in the east, fresh ideas, fresh new energy, new beginnings. And then group was really important to me because I don’t think we do it alone. I think we are a collective. And so it takes a lot of people and a lot of colleagues and partners and friends to kind of make a vision come along. And whether it’s a client or whether it’s just your personal vision. So 23 East Group kind of has that personal touch to it.

Rachel Simon: [00:03:56] That’s great. And I love that there’s such a like distinct story to the name of the company, because I think sometimes there’s some company names out there and you’re like, what exactly does that mean? Um, so that’s a great story. Thank you. On that topic, you know, storytelling is a core component of what you do. So why is storytelling so powerful when it comes to marketing?

Devika Rao: [00:04:21] Sure. Um, I think it kind of goes down to the roots of storytelling. I think as humans, we like to tell stories. That’s how we communicate. That’s how information used to be passed around. Um, it was never just bullet points. And so I think it kind of goes back to the original way of what actually sells. So how you got convinced by some traditions or you got convinced by what you were supposed to do was because there was always some kind of anecdote, some kind of personal touch to it. So I think storytelling excitingly is coming back, um, into marketing. I mean, it is back, but it’s coming back a little bit more, tenfold. And so I think when it comes to connecting to an audience, when it comes to telling people why your brand is important or why your message is important, or why your mission is important, um, it goes back to, um, well, my my favorite thing is the why I think everything has to have a why. You have to know why you’re doing something, but it’s also about making it. Personal and making it important to them. So it’s not always about us. It’s not always about, um, what we want to do or we want to say. It’s about what will matter to that person that we want, um, who we want them to, what we want them to do and what we have to make it relevant to them. So I think stories are the way to do it. Um, because people innately want to know why it matters to them.

Rachel Simon: [00:05:47] Do you think storytelling kind of went away for a while in marketing, and now it’s coming back?

Devika Rao: [00:05:53] Um, like, I think it got, um, I don’t think it went away. I think it kind of got lost a little bit. Um, just because I think we got. So, um, and again, this is my personal opinion, but, um, this I think we got so enamored by digital, and I think we got so enamored by behavior changes by digital. You know, we are now quick to do things. We are, um, instantaneous as opposed to more thought process. Um, you know, you click a button, something shows up at your door. And so I think we met the moment in that, you know, marketing kind of met that space like, oh, people want quick information. We hear it all the time, right. Attention spans are shorter. Attention spans are you got to get it across in 30s 10s eight seconds. Um, but I think somehow people are also starting to figure out like, well, why am I doing this again? Or why do I like this brand? Because we hear it all the time, is that there’s just so much out there, right? We’ve. You talk about, you know, TV shows with your friends. They’re like, well, there’s just so much TV. I spend more time scrolling than I do actually watching. Um, that’s just an example. So I think it goes back to I think it’s going back to that old roots of, well, what matters to me and how. And then now in a crowded space as a marketing and marketing and branding, how do we make it matter? So you kind of rise up to the top. And I think that happens through stories. I think you have to start connecting back to people using these same mediums. But how do you use them in a creative, more approachable way?

Rachel Simon: [00:07:29] I completely agree. I definitely see a lot of successful and I’m going to use in my world, you know, on LinkedIn content creators that are utilizing storytelling techniques in their content as opposed to being like, here’s my service, buy it, blah blah, blah. Like it’s the why. It’s like, what is the value? What is my, uh, what’s a personal story that I can connect in to give a lesson, teach a lesson, do x, y, z. So I think that storytelling, I hope now will merge with those digital tools and tactics that will be successful overall.

Lee Kantor: [00:08:04] Yeah. Now, do you have any advice for that business owner that’s listening that enable them to incorporate maybe storytelling into their marketing right now? Like are there some easy things that people can do either to their website, maybe to LinkedIn posts or anything, um, that you advise your clients?

Devika Rao: [00:08:23] Yeah, I think low hanging fruit is always what’s working. Right. So if you you’re a business, you have clients or however your business model is. The story is in those success stories. So try to find the success stories that if you um, I’ll of course, I’m a marketing agency, so I’ll use a marketing, uh, success story. So if we have a client and we, uh, were able to do something creative and get to their goal, um, it’s not necessarily about the client in that moment, but how we got there. And their goal was used to got there by through through telling stories. And it’s not about that kind of direct focus. It’s more about, well, you know, who we can use as a testimonial who. And we have those words like great testimonial case studies, kind of, uh, very sales style kind of words, but they’re really just stories. And so I think for any business owner, any, any marketing professional who is trying to make a, you know, a way through into their brand, it’s really what’s sitting in front of you. I think we’re always looking for something a little bit bigger. Um, but if you’re like I said, if you’re in marketing or you’re a business owner, like, you know, who’s your advocate, who is who’s already with you in your services, ask them stories as why did you you know, what has been a great success for you to work with us? Um, what was, um, why did you decide to do something? So try to make it relatable. But the people, the stories are right in front of you. Um, I’m a big fan of data. Data tells gorgeous stories. If you take the time to read it. It’s not just numbers. Um, and you can kind of create stories out of that. So if something worked, why did it work? What resonated? Let’s go find that moment and let’s humanize it. So I think a lot of people are just really after the human stories now. And I think that’s kind of a great place to be.

Lee Kantor: [00:10:20] And then a lot of times people, like you said, are looking outside of themselves first, like for some magic solution, when a lot, a lot of times you should just be paying attention to what’s in front of you and, and kind of dig deep and, and just ask your clients, you know? Yeah. What was the pain you had? Why did you choose us? How were we able to help? And, you know, you document a few of those and then that’s great content and that’s a great story.

Devika Rao: [00:10:43] And you can go deeper, you know, you can go if the client’s open to it or the person who’s you’ve been supporting is open to it, you know, what did that work help them achieve. So beyond them is, you know, get the story of their success.

Lee Kantor: [00:10:58] So one client’s client, the client’s.

Devika Rao: [00:11:00] Client and and, you know, I’m I’m big on making sure that we treat our client’s client as our client. Because if that extra step, that extra relationship is built and that extra form of trust is built for our client, it’s inherently going to become yours too. And so I think it’s not just that you can definitely just go right there, but even go a little deeper and say, like, you know, tell that story of how did whatever you were working on help your client’s client and inherently does tie back to good storytelling and, um, being relevant? And I think that’s a big the big word is relevant always.

Rachel Simon: [00:11:41] Yeah, it seems like a couple of thoughts that came up. One is I think sometimes there’s a fear factor that goes along with it of, um, you know, it’s safe. It’s comfortable. Maybe to do a case study in a white paper. It might be a little intimidating to take that same kind of content and results and, and make it a little bit more of a personable, human story, but it’s so effective. Um, and the other piece is that it it does require patience.

Devika Rao: [00:12:11] Yes. The big P, yes.

Rachel Simon: [00:12:14] Which sometimes in marketing people don’t have so much patience, they want quick, instant results. And most good things in life require investment and patience.

Devika Rao: [00:12:23] Oh, that’s, uh, that’s definitely a quote of the day for sure. Yeah. And I think and I agree with you there, that one. I think it’s personally because of the world we like live in right now. We were just talking about instantaneous, you know, we want instant results or we send a post, we want instant likes. And those don’t happen all the time. And um, and you have to figure out what resonates and what doesn’t. Um, but it is a lot of, uh, it’s a long game. And I think if we kind of remind ourselves long game with short tum goals, then it sort of becomes achievable and it becomes more tangible. Because I do think in where we live in marketing now or even communications, um, we are overwhelmed. And I think any brand or any company that wants to start marketing, they kind of, um, they kind of look at everything and they think they have to do everything to be successful. And um, hopefully this it kind of they can scale back and say, what do we do? What do we need to do right now? And usually that tempers down that anxious, that anxiety because it is a it is very like, okay, we need social we need this, we need that.

Devika Rao: [00:13:36] You’re like and if you know, you have good advisors around you, you’re like, you don’t need all of that right now. You need to just start the engine and it’s just start on the consistent and frequent basis and then grow into that. So going sort of answering both is um, going back to your question, like what can business owners do right away? It’s just kind of think about what can be achieved at the moment. Um, because it is kind of overwhelming. And many conversations we’ve had or I’ve had with, uh, brands, you know, they kind of the whole thing is available. Like, you don’t really need to do all of that right now. And I think that helps when they kind of scale, sit back, scale back, and they’re like, oh, and like just start here, let’s just start building. And I think that’s also missed sometimes in marketing that it’s a building process. It’s not a.

Lee Kantor: [00:14:25] It’s not a flip, a switch. And then you’re not on ten platforms posting, you know, six times a day, like because that’s where it gets overwhelming. They see other people doing certain things and they’re like, well, I should be doing this. I’m falling behind. And then it creates a lot of pressure.

Devika Rao: [00:14:41] Yeah, it does. And just like Rachel said, it’s a patient process. And, um, it it’s not a fun process. It’s sometimes sit as a marketer being like, yes, we have to be patient, but it pays off. But you’re right. Like when you see either your competition or your colleagues or, you know, people in the same space as you doing way more, you’re just going, I need to do all of that. But I think that’s a gut check for yourself. You’re like, do I need to do all of that? Um, reminding yourself, is that even relevant for my business? Because it might not be. So it’s very easy to sort of kind of feel like, you know, kid not invited to the cool table sometimes, but, um, having that little gut check for yourself also saying, you know, that might not be something that’s right for my business. So not going to engage, maybe later, maybe not now, but it’s more about just kind of having that, um, filter for yourself to.

Rachel Simon: [00:15:34] Or maybe not ever. Maybe not.

Devika Rao: [00:15:36] Ever. Yeah, right.

Rachel Simon: [00:15:37] For sure. It’s that question of where is your audience. Right. So it’s like that, you know, what is it that, you know, shiny new toy. Oh new platform. I better go there. I there’s a story I love to share. Somebody had um, it’s like a business coach I had was listening to a podcast or some masterclass she was doing, and she shared how she, um, she had felt pressure to get really active on TikTok. Um, so she invested a lot of money, like 15, $20,000 on a whole TikTok strategy. She got, you know, she was putting all these videos out. She was getting good engagement because you get good engagement. It it converted to zero business. And she was like, why am I doing this? And she left it behind. So, you know, so many lessons. There is your audience there. Is it the right platform based on what you’re talking about? Is it worth the investment?

Devika Rao: [00:16:32] You know, and I think it’s also why are you doing it on that platform. So if she’s there for brand awareness and she’s getting engagement, that might have worked right. But if. That’s the place you’re going for business. Um, like you said, there was zero kind of lead generation or whatever. So I think it’s also about goal setting, like, why are you going on this platform? Is it just because it’s new or is your, like you said, is your audience there? And I think that’s also kind of a big point in when you’re looking at what platforms work best for you. And um, and what do you want out of them? Because I think that drives that storytelling also because if we’re trying to get lead generation or if you’re just trying to do some brand awareness or you’re just trying to, um, kind of, you know, just showcase what your skills are. Just sometimes it’s a portfolio. It’s a portfolio in of itself. Um, that drives your outreach strategy, that drives what you are planning to do on these platforms because, um, you work in mostly in LinkedIn. Um, a LinkedIn strategy is totally different than an Instagram strategy, totally different than an email strategy. And so it is not one size fits all. And, um, the end goals are not one size fits all. And I think that has to be again, going back to the why, um, that has to be clear. Um, and that helps you filter out your story to know.

Lee Kantor: [00:17:54] I’d imagine that when you’re having these conversations with your clients or prospective clients, that is critical, right? To get clarity around what outcome they desire, because a lot of times they’re like, hey, this person’s on TikTok, so should I like it’s like, well, what do you want out of this? What what? You know, how do you want? When we look back at the results in a year, what’s going to be the thing that we’re high fiving? Not the thing. That’s what. Why do we do that? You know, because you might go up, uh, you know, down a path that may not be relevant to what you’re really trying to, uh, achieve.

Devika Rao: [00:18:25] Yeah. And I think that’s a super important question. Um, whether you do it in discovery, whether you do it in prospecting, um, you know, it’s really helping the person either if they’re a client or prospective client, really have that conversation and say, well, what do you want? Like and my favorite question really is to ask, like, I come to you in one year and I say, you know, I’d love for you to resign. What do you want to make sure I tell you that we have achieved. Right. And that because I think there’s power in working backwards, I think there is power like, well, what do we want? Okay. We want, um, 20 leads. I know that’s a very low number, but it depends on who you are as a client. But we want 20 XYZ. Um, then okay, how are we going to get there? And I think that is a really it’s a fun process actually, to watch people kind of figure that out, make it more granular because usually everybody is like, well, I just want brand awareness. I want everybody to know about me. I want everybody like, but why and where and who. And that goes to kind of my favorite formula, which is the five W’s and the how. And just those are the core things to drive home any, um, clarity that you might need to what you want to accomplish.

Lee Kantor: [00:19:42] Right. And you want to get layers deep because on the surface they can come to you and go, oh, I want a PR strategy. And it’s like, oh, you do like, why do you want that? You got to ask them that five times, you know, to get to the really what they’re trying to accomplish, not because they had a friend that had a PR strategy that was successful, you know, which could be the reason they called initially, which might not be really what they need or want.

Devika Rao: [00:20:06] Exactly. And again, it goes back to is it for you? And it could be and but it might not be the same as your friend or the brand next to you. It might be the same industry, same brand or competitive brand, but totally different goals. So, um, yeah, I think that getting deeper with our clients and even prospective clients, um, is the core strategy there is just and helping them. I think for me, I get very excited when I see the light bulbs kind of start, you know, flickering and coming on. And, um, they know their business. They know what they want. It’s just, um, helping them kind of figure out that kind of path and saying, like, you could be a lot more creative. We don’t have to be very, um, straightforward about it. You can do this. You can do that. So helping them dig through this intellectual property that they come with, um, is, I would say, probably one of my favorite things to do with, uh, clients and prospective clients is like, tell me more. Even though I’ve been with them for years, it’s like, tell me more like what’s going on and what’s driving that? Like how, you know, and sometimes you have as a marketer, you should be asking like, well, why are why is this goal suddenly important? Because they and and hopefully there is that relationship of trust where they can tell you why they suddenly need a huge PR strategy or they need a huge, um, you know, online presence all of a sudden or something like that, or we need to do we need to pivot.

Devika Rao: [00:21:34] So hopefully there is that great, um, symbiotic relationship that can happen with a good marketing. A good marketing team and the client or the business to say, well, why is this suddenly and what do you want out of it? And not just from a business sales point of view, but more of a what is the company goal here? Because then the more you can explain, the more you can explain internally to your marketing team, the more we can accomplish. It’s, um, it’s a lot harder to go backwards than, um, you know, than just start from the front end and just hit all those goals.

Lee Kantor: [00:22:11] Is there a niche that your agency, um, kind of a sweet spot for you?

Devika Rao: [00:22:15] Yeah, we have three good sweet spots, and I think we, we really shine there. Um, one, we’ve we’ve really found a great place to live with, um, organizations and state agencies that work with people with developmental disabilities. So with that, we’ve been working with a few different state agencies, nonprofits and other organizations that kind of work on, um, whether it’s, um, advocacy or just information, education and information on things that matter to the developmental disability community. And, um, we’ve just really found our little space. We, we have using modern ways to communicate. But how do we use those spaces like podcasts, like videos, etc.? Lots of storytelling, um, around those individuals, um, going back to or around that community, really, and um, going the next one is, uh, nonprofits as well. We just, um, you know, nonprofits are a type of business. So I love to make sure that nonprofits know that they are actually a business and they treat themselves like one. And, um, so supporting them in, uh, capacity of full marketing. And then we really found our good spot of being like a fractional marketing department for companies that are in that growth stage, um, who are kind of ready for a marketing person. So whether it’s a director or whether it’s a vice president, um, usually can come in and say, like, you know, for that growth stage, we can come in as your full marketing department, because even if you hire one person, you’re going to need the rest of the team. So you’re going to need a graphic designer, you’re going to need a writer, etc.. Um, so the team outfits as a kind of a fractional marketing department and can help companies grow to a stage and then, um, you know, get their strategies right.

Rachel Simon: [00:24:09] Are you working mostly here locally in Atlanta or nationally?

Devika Rao: [00:24:14] Nationally. So we have clients here in Atlanta, and then we have a few national clients, and we just keep hoping to grow that footprint out. And as you know, as long as they kind of fit our mold and we fit theirs, we’re love. We have a home for them in in our in 23 group.

Rachel Simon: [00:24:29] Awesome. Yeah. And you know, there’s so much I come from my old in my old world I worked in nonprofit. So there’s just you know, I do believe nonprofits get the storytelling more inherently than maybe some corporate, uh, organizations only because that’s the way you build that connection with your stakeholders. Um, but and there’s so much opportunity for storytelling there. I mean, yeah, it’s it’s great, great, great content overall because generally it’s heartwarming and people can find a point of connection. But those same strategies, it’s so easy to adapt them to multiple different kinds of companies, right.

Devika Rao: [00:25:11] Multiple different companies. And again, goal setting. Right. So nonprofit goals are similar to corporate goals. I think they’re just like I said that, um, at the brass tacks of it sometimes is just the way they approach sales, if you will, is just a little different. And but stories sell and um, because people kind of want to know what’s happening with whatever you’re investing in. And so, yeah, like nonprofits, I think the stories do write themselves because there are a lot human centered space, but so is corporate, private and public. And it’s just about finding those human interest stories. And you write the nonprofits kind of have it sort of packaged in that way. But how do we how do we kind of, um, capitalize on it and make sure that we are, you know, letting people there’s so many wonderful nonprofits out here and good companies that, you know, sometimes I’ll meet them and I’m like, you’re doing all this and no one knows about this. And, um, you know, so the inner story, inner journalist in me, I’m just like, oh my God. Like, we just want to dig right in and hopefully they’ll like, just call me, okay? Like.

Rachel Simon: [00:26:21] It’s so often a bandwidth challenge.

Devika Rao: [00:26:23] Oh yeah. Bandwidth is real. Yeah for.

Rachel Simon: [00:26:25] Sure. So we’ve talked about this I think with every guest we’ve had since it’s such a hot topic. But where do you see you know with I where is how is I going to impact storytelling.

Devika Rao: [00:26:36] Oh that’s a good story. That’s a good question. Um, it’s a good question. I wish I could tell you I have an expert answer on that. Um, I think I is interesting. I won’t say it’s finished. I think we’re just scratching the surface. Um, the the thing with storytelling is that, um, you still need humans. You still need, um, no matter how much artificial intelligence can be programed and trained into telling, you know, that that’s the thing about it. You have to teach it to speak in your brand voice, and you kind of have to train it. Um, I think that it will probably be a support. Again, I don’t know too much about it in the sense of where it’s going to go in and from a technology space. Um, where, like I said, we’re just scratching the surface and how it’s coming into marketing at least, um, where it is. And there are people who are using it in a much more advanced manner. Um, so I do think it’ll probably become the norm much faster than it’s already is, but I do hope that it becomes more of a. I hope the human touch, I think, will still be needed because, um, I just feel that people still want to have that human connection. We are wired for human connection. Um, and that’s my hope and dream. I will just say that is my absolute naivety and, uh, love for community.

Devika Rao: [00:28:07] But I hope that it stays. I hope it becomes more of a I don’t know the right word here, but, um, I guess I would help me find the right word on this one. But amuse. Amuse or a support or a pill, I don’t know, but, um, you know, just kind of being like, okay, I’m stuck on something and help me write a paragraph. But if we don’t have the people behind it to make it human centric because it is just going to it has its limitations. Obviously it won’t after a while, but I think it’s as long as we know how to temper it. Um, and like I said, I say that with complete, um, no knowledge on the actual building of I, I don’t know anything about it technology wise from how it’s built, how it’s done. But from what I’m seeing, from how we’ve been trying to play with it, um, you know, it’s you kind of have to lean into it a little bit. But also don’t forget to it’s I just don’t want it to be like, don’t. That’s not the only thing we’re going to be using. I think marketing is still going to need people. And um, like I said, human connection is back. People have been missing that. And I think we connect better. Um, so hopefully it just becomes sort of a tool to use. I say that with a lot of hope.

Rachel Simon: [00:29:22] I agree, I have a feeling we’re going to see, uh, well, I think it’s the old, you know, adage the cream rises to the top. I think we’re going to see the good, the good storytelling, the good content will always be very easy to to spot. And the really bad eye content is, yeah, pretty obvious too.

Devika Rao: [00:29:42] Yeah, I think so. I think, um, anything, anything in extreme can kind of, um, you know, like, I think that’s kind of where we were talking about earlier in the conversation, like when digital sort of became sort of creeping into marketing with everything. We all sort of flocked to it, and we kind of got really excited about it. And now we’re sort of seeing a pullback a little bit on how to use it better, how to make it work with what we actually need it to work with, as opposed to just relying on it solely. So, um, it’s my hope. I like I said, I say with a lot of hope without a lot of, uh, like fun facts behind it. But it’s just my personal experience.

Lee Kantor: [00:30:20] Now, if somebody wants to learn more and connect with you or somebody on the team, what’s the best way to do that?

Devika Rao: [00:30:26] Oh, you can totally find us. Um, our website is still, uh, we’re wrapping it up. That’s probably what you can find us a little bit. Um, but so the. And then you can always reach out to us. Hello. At 23 East Co. Um, not.com. Um, but yeah. Reach out to us. You can reach out to me personally. It’s Devika at 23 East Co dev ica um at two three east.co. And we’d love to connect. And if there’s any way I can help or just chat we’d love to do that. But, um, yeah, I think it’s going to be a fun year for marketing and stories and and anything else that comes along the way, I think.

Lee Kantor: [00:31:05] Well, thank you so much for sharing your story. You’re doing such important work and we appreciate you.

Devika Rao: [00:31:10] Oh, thank you. Thank you for having me. This was so much fun to have a conversation and, uh, wish you all the best this year. It’s going to be fun.

Lee Kantor: [00:31:17] All right. This is Lee Kantor for Rachel Simon. We will see you all next time on Sandy Springs Business Radio.

 

About Your Host

Rachel-SimonRachel Simon is the CEO & Founder of Connect the Dots Digital. She helps companies ensure that LinkedIn is working for them as an asset, not a liability.

Rachel works with teams and individuals to position their brand narrative on LinkedIn so they can connect organically with ideal clients, attract the best talent, and stand out as a leader in their industry.

Rachel co-hosted LinkedIn Local Atlanta this week along with Phil Davis & Adam Marx – a networking event focused on bringing your online connections into the real world.Connect-the-Dots-Digital-logov2

Connect with Rachel on LinkedIn.

BRX Pro Tip: Diagnose Before You Prescribe

January 11, 2024 by angishields

BRX Pro Tip: Free Books

January 10, 2024 by angishields

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BRX Pro Tip: Free Books

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, here’s a topic close to my heart I want to learn more about, and that is free books.

Lee Kantor: [00:00:11] Yeah. You know how important reading is to me and I think that reading is important to anybody who’s leading any type of business. Reading is great for the growth of your business. It’s great for your own personal growth. And to me, it’s just a way more productive way to spend your leisure time. I’ve been investing in books and ebooks since I was young. You know, I was buying ebooks on Amazon as soon as a Kindle was invented.

Lee Kantor: [00:00:37] But books don’t have to be a financial burden, even though to me they offer a tremendous ROI. I’ve mentioned the Libby app before, I think that is a great way to get access to books without paying. The Libby app is connected to your public library. If you have a public library card, you can get the Libby app and then you can download books, you know, for free on your Kindle, on your phone, wherever you want to read. And as a bonus, you can get audiobooks there, too, so you can get ebooks or listen to audiobooks, and that’s no charge.

Lee Kantor: [00:01:10] Another great resource for a lot of the classic books, maybe not business books but just the classics, especially ones that are in public domain, that’s Project Gutenberg. If you Google Project Gutenberg, you’ll see there’s just a ton of free books out there on that website. And then, there’s another website called standardebooks.org. If you go there, you’ll find another big pile of classic literature for free.

Lee Kantor: [00:01:39] And so, please test out starting a reading habit. A great way to test it out is use one of these free resources where you don’t have to pay any money, but just see if reading more books, especially classics, is a better use of your time.

Dr. Hedva Barenholtz Levy with HBL PharmaConsulting

January 9, 2024 by angishields

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St. Louis Business Radio
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HedvaBarenholtzLevy-2editedDr. Hedva Barenholtz Levy, PharmD, is a geriatric specialist founder of a community-based senior care pharmacy practice in St. Louis, Missouri.

She is an educator and leader in geriatric pharmacy and a dual board-certified specialist.

Dr. Levy has published numerous peer-reviewed journal articles and book chapters focusing on optimizing drug therapy in older adults and is a graduate of the University of Michigan. bookcoverskyhorse

Connect with Dr. Levy on LinkedIn and find out more about her book “Maybe It’s Your Medications” here.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:05] Broadcasting live from the Business RadioX studios in St. Louis, Missouri. It’s time for St. Louis Business Radio. Now here’s your host.

Dr. Phillip Hearn: [00:00:18] So hello good people. I’m welcome back to another episode of Docs Discussions. I am Doctor Philip Hearn and we are extremely lucky to have our next guest on here today. She is a geriatric specialist. She is actually the founder of HBL PharmaConsulting. She’s a senior care pharmacy practice leader, and she’s an adjunct professor at the St. Louis College of Pharmacy here in St. Louis, Missouri. And she’s also an author. So the name of her book is Maybe It’s Your Medications: How to Avoid Unnecessary Drug Therapy and Adverse Drug Reactions. I hope I got that right. So I’m going to bring in and introduce Dr. Hedva Barenholtz Levy, how are you Dr. Levy?

Dr. Hedva Barenholtz Levy : [00:01:02] I’m doing wonderfully. Thank you so much.

Dr. Phillip Hearn: [00:01:05] Good, good. Glad to have you here on the show. So I want to tap into because when we get people that have such a subject matter expertise as yours, it’s always fun to kind of go back before going forward. So take us through a little bit of your background. How did you get to where you are? Is it a big family, or are you driven by family members who are already in the doctoral industry? What what does that look like?

Dr. Hedva Barenholtz Levy : [00:01:30] So I you fairly unique or I’m the minority of pharmacists and I come from a family that has no pharmacy or medical background. Really. My father was a housing developer, so he was in the business realm. My mother was bookkeeper. And, you know, again, not non-health related. And but I always had an interest in helping people, which I think is why most people go into medicine in the health field when they want to. They want to help people. So I. And I think my my model for getting into the senior care pharmacy piece, the geriatrics interest does relate to my grandparents. I watched how my different grandparents aged in different ways. There were two that I was. I grew up a little closer with and they both had their share of of health issues. I saw how they related to medications, um, how they were over concerned about every symptom. The hypochondriac, hypochondriac response. Um, but so anyhow, so I was part of watching them age and seeing a lot of, a little bit of, of how they fell in the cracks. There wasn’t a lot of support for them with, um, with some of their health care. So I think that sparked some of my interest in the aging population. But I went to the University of Michigan really not knowing what I was going to do. I was thinking business or medicine, and pretty quickly decided it wasn’t going to be the business route. So I was looking at the health route, and truly, it was being at Ann Arbor campus. Hearing about the different programs Michigan offered, one of them being a Doctor of Pharmacy degree at the pharmacy school. So I looked into that further, and I learned that pharmacy didn’t mean just filling prescriptions behind a counter.

Dr. Hedva Barenholtz Levy : [00:03:14] There’s this whole new thing called clinical pharmacy, and this doctor of pharmacy degree that opened up a whole new area of pharmacy practice. I could work in a hospital setting. I could be more hands on with patients evaluating drug therapy. So that was a that fulfilled my interest in being in medicine without the, I guess I can say, kind of honestly, the rigors of having to go through medical school and the internships and residency and all of that, that extensive training pharmacy has the same kind of process. I did go through a residency, but it was um, it was, uh, again, it was a little different and, um, more up my alley. But, um, so anyhow, so I became a clinical pharmacist and. Worked my way through to become my to start my senior care practice. Um. And I think if I, if I’m staying unfocused here as I’m wending my way. But as I graduated from the University of Michigan, uh, there was an article written about a woman who had a senior care practice in the community setting in the Washington, DC area. So I hung on to that article. And when the time was right, which turned out to be about 5 or 6 years later. I met with that woman, learned her business model, and when I moved to Saint Louis, I. I took that on. And so where I am today has been having is having this very unique senior care practice where I meet with seniors in their homes. Um. So that and need to fill in. Help me fill in the blanks here. But. Yeah. So.

Dr. Phillip Hearn: [00:04:44] And we’re definitely gonna help you fill in the blanks. So this is interesting. So I want to go back for half a second to your time at University of Michigan. Take us through that process. Right. Because not all of us are. In the, you know, same pharma or pharma focus, uh, discipline as you’ve been. How long was that process? And more importantly. Were there moments? Were there contacts? Were there professors that really allowed you to go? I think this is what I want to do. Sounds like coming into the university, but really helping to foster that long terme passion because you have a passion for it. And this is our most fun when we get when we get great interview subjects, because you can tell their brains are moving on this probably 24 hours a day. So take us a little bit through that.

Dr. Hedva Barenholtz Levy : [00:05:28] So there’s some fun stories I have when so with um, when I discovered this pharmacy program, I there were a couple of points that stand out in trying to understand what this doctor of pharmacy was, because that was new to me. And, uh, at the time. So this was in the mid 80s, early 80s that I was, um, at Michigan. And Pharm D was not the majority degree. Most people graduated with a BS in pharmacy. So I remember going to the school and, um, asking to meet with a pharm.d someone who had this degree. So an individual, one of the preceptors there, the professors at the, at the university, had me, allowed me to come on rotation with him, with him and his students. So we did the rounds in the hospital, and I always chuckle when I look back at that. I think today there’s no way that could happen with our privacy, regulations and security and all that. But I was able to, um, get a snapshot of what it looked like to be a clinical pharmacist in a hospital setting. So that was a turning point. That definitely led me to, uh, feel more confident that this was a program I wanted. Um, of of interesting note. I happened to find my. Entry essay. My mission essay that I wrote to the College of Pharmacy, um, back in whatever, 1984, 85, roughly. And it was interesting what I reflected at that time. I, you know, I knew I wanted to get into the clinical pharmacy. I’d done obviously intern for a couple of months one summer, and I knew that was the route for me. So, um, so that was step one. Then I got into the pharmacy program. It’s a four year program. Once you enter, uh, the University of Michigan, uh, has was unique at the time in that you it provided a pharm.d only as an entry degree, so I didn’t have to go the BS route and then add on a doctor pharmacy with additional years.

Dr. Hedva Barenholtz Levy : [00:07:19] So it was going to be a pharm.d entry level degree. And I’m starting my. So I did my first couple years undergrad and you know, just a general liberal arts, uh, material get into the pharmacy school and there’s a lot of chemistry, a lot of, um, hard science. And I’m like, this is not what I really love. I want the people aspect. I want the clinical side of it. So one of my summer internships took me to Washington, DC, and as industrious as I was, I needed to figure this out. The American Pharmacy Association, their headquarters, is right there on Constitution Avenue. So I truck on in there and I asked to speak with a pharmacist. I wanted to find out more about this clinical pharmacy world. And so I remember speaking with somebody at that time who was very instrumental to helping me see the bigger picture and where I could go with this degree and what lay on the other side of all the studies. Excuse me. So that was just a key. A key point there to help me along my journey. Excuse me. And to bring that full circle. It was only in the last, maybe, um, 7 or 8 years. I came across that woman again. She had since moved on to different practice areas, and I shared with her that story and how meaningful it was that she sat down with me and talked to me about pharmacy at that time. Um, so it was kind of nice to bring that full circle.

Dr. Phillip Hearn: [00:08:35] That’s cool. I love it, I love it, yeah. So you mentioned an article that seemed to really spur more of where you are or where you’ve ended up today. That almost kind of became, it sounds like your North Star, if you will take us through the depths of that article. It’s always interesting to tap into those quick sparks, right? So you’ve got a game plan. You’ve done the work to get the University of Michigan. Uh, you’ve done even your your extended work in terms of getting out to Washington DC, basically kicking in the door and saying, hey, I want to be taken seriously. I want to do this right. So there’s a passion piece there. But we always have those those opportunities to kind of really take it to the next level, take us through that article. What stood out and then how has it helped you, uh, to what you’re doing today?

Dr. Hedva Barenholtz Levy : [00:09:23] So the article was, uh, it it was just one of those professional profiles of this unique practice. Um, the. Yeah. So it described enough of of her model that she was an entrepreneur, that she was owning her own business. She was doing something creative. She was working with, uh, adults in the community setting. And, you know, some as I was going through my, my career at my studies at the University of Michigan, I obviously was getting wind of, um, and through my grandparents experience, the people falling through the cracks in healthcare that it even back then, it was a big, complicated system. And, um, people needed more of that personal touch and that care part of health care. Um, so this woman so her model was just was was described enough that, um, how she I think she did, you know, one on one meetings with people with with people, um, with patients to talk about their drug therapy. And I it intrigued me. I can’t remember much more detail than that. This was, you know, 30 years ago. Tucked it aside, though. Finished my studies, graduated, did my residency. I was in Gainesville, Florida for a year and then got my first job. I was still, um, doing the traditional path, if you will, of of clinical pharmacists at that time. I um, during my residency, I did focus on older adults a little bit. I did a couple extra rotations where I was able to stay with the senior care population. Um, because I knew that that was an interest of mine. I went ahead and took my first job in, uh, outside of Cincinnati, Ohio, which was working in a small community hospital, uh, being the clinical coordinator, that was the job of the day where it was bringing pharmacy out from the basement, bringing those clinical services up to the patient floors, where I was doing what I was trained to do and what I wanted to do, which was working with, uh, at that patient bedside of sorts and really looking at evaluating drug therapy for individuals.

Dr. Hedva Barenholtz Levy : [00:11:23] And, and I was plugging along with, uh, with my activities. I actually, uh, was coeditor at the time, also associate assistant editor of a national and international pharmacy journal at the time, based in Cincinnati. So I was doing one and a quarter time work. I mean, just ambitious as as we all, many of us can be at that young age, right? We’re starting our careers. So everything’s plugging along fine. And that article was still sitting in my files from of that woman in DC. So as life evolves, I met my husband there. We we got married in Cincinnati. And when we’re trying to deciding on relocating, uh, I knew I was I’d be moving to Saint Louis, which is where my husband is from. And that was when I pulled out that article, and I thought, I’m going to meet meet with this woman and find out more about her model so I can figure out how to implement that in Saint Louis and start my own business. Um, also in the back of my mind, I think as I’m going through my these early stages of my career getting married, I knew I wanted to have children.

Dr. Hedva Barenholtz Levy : [00:12:23] I knew I wanted to, um, kind of have control of my work environment, if you will. So that entrepreneurial piece was something very important to me so that I could, um, have a business, have my professional life, which meant a whole lot to me, obviously, but also raise my children and have that freedom. So kind of, um, wanted my cake and I wanted to be able to eat it too. So, um, I ended up in so this is the summer before we moved to Saint Louis, I there was a pharmacy meeting. It happened to be in in Washington, DC. And so I called this woman and I met with her. I remember getting on the metro and going out to the Virginia suburb where she was, and she, we she shared with me her, her model and what she did. And, and I think there was certainly that level of, you know, because I wasn’t setting it up next door to her. She was very free to share with me how she how she did everything. And and so I tweaked it as would work for me in Saint Louis. But, um, it was just that opportunity to sit down and speak with her directly, to have her share with me what worked. Um, again, memories a little bit hazy, but she shared with me enough that I knew this was the model I was going to work from work off of when I got to Saint Louis. That’s awesome.

Dr. Phillip Hearn: [00:13:35] So at this point early in your career, how long have you been in Saint Louis, by the way? I meant to ask this.

Dr. Hedva Barenholtz Levy : [00:13:41] I moved here in 1995, so okay, a long time.

Dr. Phillip Hearn: [00:13:45] So basically you’re in Saint Louis and that’s pretty much how this works now. So, you know, after a certain amount of time, they just claim you.

Dr. Hedva Barenholtz Levy : [00:13:51] The first thing I say is I’m not from Saint Louis. Yeah. Because, you know, we bonded together, right? There’s those from Saint Louis and those not from Saint Louis. Yes, yes, I have my Cardinals t shirt and all that good stuff. Of course. Yeah.

Dr. Phillip Hearn: [00:14:04] They just claim you after about ten years. That’s usually it. If you’re not from Saint Louis, the ten year demarcation plus, then you don’t have to worry about getting asked where are you from in terms of your high school? But that’s a whole nother that’s its own podcast, probably.

Dr. Hedva Barenholtz Levy : [00:14:15] Right? Right, exactly. Boy, is that a fun one.

Dr. Phillip Hearn: [00:14:18] Exactly. So being in Saint Louis as long as you have. How did you start to implement those lessons, knowledge points, etc. from that meeting, that chance meeting that you had in the mid 90s into what you’re doing on your day to day basis today, is that still something that you, you know, you kind of use as your focus? How have you tweaked it? What is that process been looking like over the years?

Dr. Hedva Barenholtz Levy : [00:14:41] Yeah. Um, probably it’s it’s all, it’s more in the, in, in the back of my mind as, as my foundation of just getting started knowing that this model. I could do this, I could do this essentially. Um. When I it was the when I came here and I knew this is what I wanted to to what I wanted to do, I did, you know, I did look around for some jobs where I could be employed, but nothing, just nothing felt right. So, um, I had to figure out how to move from being a clinician to a business owner, which, uh, you know, has been a journey. And I would still say I’m, uh, it I’m still struggling with certain aspects of it because it I’m not a business person by nature. I’m a clinician by nature. Um, so there was that was a there was a learning curves I had to go through. So I do a shout out to score. At the time I met with, I did a half day seminar with score that got me started with just the basics of establishing, uh, the nature of my business and the the accountant and the lawyer and what issues I needed to have, what issues with support. I needed to have, um, pulled together my business cards and my brochure and and the website and all that stuff had to come together.

Dr. Hedva Barenholtz Levy : [00:15:56] So it was it was a lot of learning on my own, I would say. I mean, I had the business model. I knew what I wanted to do with the patient from the patient aspect. Um, but the rest was really pulling it together on my own. A lot of, um, like I said, the business learning curve was part of it. Clinically. I’m trying to think where my other role models and ideas came from. I, you know, was strong in knowing what I wanted to do and the concern of older adults and medications. Um, you know, I had the background and expertise with, with that, uh, with that aspect of it, it was a matter of starting the business and getting getting patients and finding grant money. Or I had a private pay model at the time, which I still do, but also, um, I was able to start networking, I think. And that’s and that was then the referral basis. I’m trying to going back in time and thinking, how did I get started? It was finding the one coffee at a time, meeting people who then introduced me to another networking organization in Saint Louis. We’re very blessed in Saint Louis that we have a very strong senior service provider network.

Dr. Hedva Barenholtz Levy : [00:16:59] And, um, it’s very active. So it’s it was a great city to start this business in, I think, because there was this networking base that allowed me to meet a lot of people, get my name out of who I was as an expert. Um, I was a pharmacist that wasn’t behind the prescribing, the dispensing counter. I was this unique being with a lot of expertise and passion to to talk about drug safety or medication safety in the older population. Um, so I really took off, had to do a lot of work on my own. Um, I can fast forward about eight years. So let’s say it got started 96, 97. I’m really marketing more strongly. Um. I just kept problem solving one bit, one bit at a time. Um, I’ll fast forward about seven years or so. I happen to be at a pharmacy meeting in our state pharmacy group met in, um, whatever was Lake of the Ozarks at the time. It went to a breakfast meeting, and at that, the speaker for that breakfast meeting was a woman from a national pharmacy association called the American Society of Consultant Pharmacists. It’s the the one association that services that focuses on older adults and senior care.

Dr. Hedva Barenholtz Levy : [00:18:17] And I she had made a statement about, you know, pharmacists doing some work out in the community. And I raised my hand and I said, hey, I’m doing work with our area agencies on aging. And she’s like, we need to talk. So from that moment, um, she connected me with the leadership, with the leadership groups at that National Pharmacy Association. And all I can say is it was a matter of being at the right place at the right time. That enabled me to meet this woman, get into this leadership group, leadership group. And then all of a sudden, I met a dozen or so pharmacists who were doing what I was doing in other places around the country, and I had no idea. I had no idea. I had these colleagues also doing this. I knew the one woman in DC, right? But that was it. So all of a sudden I have more support and I it that was another moment to say I’m not crazy. I’m on the right track and I really am quite experienced. I’ve learned an awful lot in evolving what I had evolved on my own, so that was just another turning point, I guess, in my the evolution of my practice and my career.

Dr. Phillip Hearn: [00:19:19] I love it. It’s always fun when you can hear the aha moments, right? And and it’s even more fun. You’re going back in time, kind of thinking through, how did I get to that aha moment? What did that process look like? So this is uh, this is fascinating.

Dr. Hedva Barenholtz Levy : [00:19:33] And you don’t realize it, right. Because as I’m talking sometimes like, oh, wow, that really did happen.

Dr. Phillip Hearn: [00:19:38] There’s a ton of times where you go, oh, I actually did that. Oh, okay. That’s something in my in my bailiwick. So let me ask this question and again take us inside. As much as you’re able to of course, comfort wise into your model, kind of give us an overview of what that model looks like. Right. So this is something that you have been building for many years now. Right. So seeing the experiences, the positives, the challenges, making those adjustments, it sounds like, but also having those contacts in your professional networks as one as well as ones that you’ve gone out and reached out. Right. So you’ve done the work. What does that model look like? How does it really focus on patients, and how does it help remove those patients that fall between the cracks, as you mentioned earlier?

Dr. Hedva Barenholtz Levy : [00:20:25] So with my so this the senior care pharmacy practice I what’s unique about it is I meet with persons in their homes in their home setting. Right. So that it’s an unhurried atmosphere. It gives a whole different dimension to being able to talk about all of the medications they take and in a more very thorough manner, which in our very on our truncated health care system today, we have very short doctor visits. The pharmacies are very busy. There’s no time for deep counseling at the pharmacy counter, typically. Um, so. It. The the business model I have is to when I meet with an individual one on one, I provide a I evaluate all the drug therapy I might. Typically I will fax the physician’s office to seek lab test results. I need some additional clinical information. I provide a report that goes to the patient. If there’s family members involved, you know that’s all part of the story there. And but most importantly, I send a copy of the report with my highlighted information to the physicians. Right. Because my model is to really is to preserve the or and enhance the relationship between the patient and the physician to help them communicate better about drug therapy. My role has always been to, as this second, uh, second set of eyes, independent evaluator, if you will, to look at the drug therapy and identify.

Dr. Hedva Barenholtz Levy : [00:21:56] Issues that are pertinent to the patient that the doctor might not be aware of. But then from my pharmacy expertise, looking for dosage issues, drug selection issues, um, unnecessary medications, side effects that are people are not recognizing are really due to the drug that that are then being treated with more drug. So I really looking at those medical a lot of medication related problems to. Reduce to get rid of those to address those problems, fix what we can, and ideally decrease the number of medicines a person is taking. Because so much with healthcare today we’re using the problem. What is motivating me all along is this overmedication issue with older adults, right? So we just keep piling on more and more medications without stopping to think. So the model is that comprehensive. Review the report to the patient and the physician. And um, a lot I really leave it to the patient and physician to then discuss my material, because they know the doctor knows the patient best. I’m an intermediary, if you will. Um, so the the drawback for me has been the payment model. When was the last time you paid a pharmacist for clinical information? Right. For a consultation or something like that? We typically don’t. So our whole health care system has been is stacked up against pharmacists doing what I’m doing, which is being paid for our cognitive services.

Dr. Hedva Barenholtz Levy : [00:23:25] The there’s been so much shifting in health care that there are more and more opportunities. Pharmacists are doing what I’m doing. It’s not totally unheard of as much, but it’s still something I fight against because, um, there’s an internal struggle for me. Um, how do I charge for my services if there’s no co-pay? We’re not pharmacists are not medical providers, um, by CMS. So Medicare, uh, we cannot bill Medicare for our services and most other insurers follow suit of Medicare. So we have that inherent limitation as pharmacists. Um, so how do I bill and if it’s going to be a cash basis model? Then who? Who can afford it and then who cannot afford it, and the ones who cannot afford it really are the ones that have more often more disjointed health care system. The physicians are changing more frequently, and that’s where we have a lot of the the need exists. So one of I was very fortunate, as I started my business to work with the area agencies on aging, which at the time prior to 2010, there were there was health promotion money, disease prevention and health promotion money that we could use towards with for medication reviews. So that helped me reach out to a wide range of people. I was able to, um, access hundreds and hundreds of patients through the area agencies on aging in, in the Saint Louis area.

Dr. Hedva Barenholtz Levy : [00:24:55] Um, and. Help reach those people where it falls between the cracks. I still had my my private pay model going, and that was a matter of, you know, when families were made aware of me. And that was where the word of mouth came in. Um, so filling the between the cracks piece comes in with, um, really a large part of it is for anyone I spoke with, be it, um, regardless of the socioeconomic status, if you will, um, taking time to talk about their drug therapy. So many times people would say to me. I never heard that. No one explained that to me. I didn’t understand that. So being able to give people that time would help fill in those cracks, to help them know why it’s important to do this follow up or take that medication, or ask certain questions about your health condition. So that’s where I would just try on an individual basis. To fill those cracks. And then, of course, all of this does lead to why I put this book together, which we’ll get to. But everything built as I’m in people’s homes for 25 years, seeing what the gaps were in the system, what people didn’t understand, where the errors were occurring, and the types of errors that were occurring in medication use. Interesting.

Dr. Phillip Hearn: [00:26:19] Okay. I like it and what it sounds like you’re putting together. And we’re going to tap into your book here in a second. And for those who are just joining us, uh, midstream, you’re on Doc’s discussions with Doctor Philip Hearn. We are talking to Doctor Hedva Barenholtz Levy, uh, who is the author of Maybe It’s Your Medications How to avoid Unnecessary Drug Therapy and Adverse Drug Reactions. Where can they find the book? Let’s start with that. Where is the book located?

Dr. Hedva Barenholtz Levy : [00:26:49] It is. I’m so excited that it’s traditionally published. Which means which means it is everywhere, right? So you can get it on Amazon, Barnes and Noble. If you go online, you can go to there’s a, uh, it’s bookshop.org. You can find independent booksellers anywhere in the country. Um, but it’s here in Saint Louis. I’m thrilled to say it’s even in our libraries. I’ve seen that there’s copies that have been on hold, which is really nice to see. And it’s in a couple of the bookstores. Um, I know there’s some copies, uh, in certain bookstores, if those copies sell, which I hope they do. Um, you can they the bookstores can order the book in. So it’s available anywhere. I’m just I’m trying to get stores to carry them. And actually, I had some success with, um, some of my, um, independent pharmacy colleagues are carrying the book. So, so, uh, various spots around town.

Dr. Phillip Hearn: [00:27:36] I love it. Very cool. Good. So with all of your knowledge, the background, the depth of the work that you’ve done over this last 25 plus years, take us through what the reader can expect when they’re digging into your book, right from from the surface level, from how I, I hear it based on your passion, your knowledge about it, it’s almost as a roadmap of do’s and don’ts, if you will, right of here’s what you can expect. Here’s where you know some of the the tougher spots are. Here’s where some of the, um, easier roads are to kind of go down when it comes to such a complicated matter of health care. And we talked about this offline. We talk about business a lot on on our podcast and how people are business leaders. But if you don’t have health, it’s very difficult for you to run your business. So they they are interchangeable and go hand in hand. So take us through what the reader can expect when they’re digging into your book. What are some of the highlights? What are some of those pieces that they probably will. They might go, aha, maybe I didn’t know this or this helps me to better understand the system.

Dr. Hedva Barenholtz Levy : [00:28:41] So I divided the book into four major sections. I as I. The book is it starts off. The first part is describes the um what’s the problem? And it is written towards. Older adults 65 and older, and the medication issues that are more unique to that age population. But I also say right, right off in my introduction, the principles apply to people of any age, really anyone who takes a medication, right. And we’re all aging. So at some point we’re going to hit that 65 mark ish with that magical demarcation in health, um, that defines older adults. Yeah. Um, but that’s and it’s such a diverse population, right. You know, you know, frail 60 year olds and very robust 91 year olds. But so I talk at the front part is about the what’s the problem? And I describe a perfect storm that we have in health care. And it so it it builds up to why we need to talk about our medications. Um. I describe the nature of the problems. As we get older y, older adults are at greater risk. I talk about the components of a medication review. Why get a medication review? What? But I go into depth explaining the types of medication related problems, for example, in one of my chapters, because I want people to understand it’s not just looking at the list and are you taking it twice a day? Great.

Dr. Hedva Barenholtz Levy : [00:30:13] Everything looks fine, Mr. Smith. It’s looking for. Is it helping? Are you having side effects? Maybe there’s something that’s not being treated that really needs to be addressed. So I talk about that background of, you know, what’s going on, what and why we need to why we need to worry about it if we will, if you will or think about it. And then the the last third of the book is what to do about it. I lay out um, about was it 7 or 8 chapters that talk about actionable steps, how to advocate for yourself, how to reduce medication errors, how to avoid the high risk medications or things like that, how to find good information on the internet. So what we can do about the problem. So as I say, and I’ve always I describe myself always. I’m never one to bring up a problem without a solution to go with it. So I describe what the problem is and why we need to care about it. But by golly, I’m going to give you some tools that you can, um, take home and apply at home, at your pharmacy or at your, with your physician. As, as I have these checklists in the back of these last seven chapters.

Dr. Hedva Barenholtz Levy : [00:31:25] Um, but I also address there’s a section in there where I address non-prescription medications. So the supplements and over the counter products, which some people tend to not think of them as drugs, but we do have to consider them as medications. It those matter. So I explain why those are so important. And I also talk about non-drug approaches to managing our health. And some some people might say you’re it’s a book about medications. Where does that come in? However, any health condition we can be treated with drug therapy, some some type of intervention, but also these non-drug ways strategies go with it. Um, and I think that applies just about to any health condition. There’s always something you can do that’s not related to the medicines that will help the drugs work better or will help your health condition. Um, so I really set it up as a resource. It gives you tools in your toolbox. I don’t know what questions to ask my doctor. What? What do I say at the pharmacy counter? I give you some of that information. Um, so it’s to help people know that it’s okay to question what’s going on, but what kinds of questions they should be asking, because a lot of people don’t know where to start.

Dr. Phillip Hearn: [00:32:41] Yeah. I mean, again, if you just take health care, right? A lot of people just take it as the grand, you know, uh, situation to try to figure out there’s a lot of moving pieces. Right. So you bring up a very interesting point about over the counter drugs, basically, which are drugs in some way, shape or form. So you have to understand what that’s going to do versus a prescribed drug. So that’s interesting. Here’s a follow up question to this. And I and I appreciate the depth that you gave as well. The follow up question, there are a ton of people who are can be deemed as subject matter experts in their fields. I think it takes a special person to not only. And you gave me one of my my favorite sayings, don’t just give me a problem, give me a solution. Having someone to really draw out a road map and and again, write a book in general is a labor of love. I understand that process. What led you to go okay with everything that I’ve done, everything that I still want to do, now is the time to write a book. Tell us about that process. How long did it take to write? I can only imagine the the depth of research and knowledge and, you know, and editing. Right. That’s always the fun part that nobody thinks about in the book. You write something down and you go, absolutely not. This is not going to end up in the final chapter or the final draft, if you will. So take us through that process of writing something like this with all of the background knowledge that you’ve had over all of these years.

Dr. Hedva Barenholtz Levy : [00:34:11] Yeah. That’s a it’s a fun that’s a fun question to to that that look back is so interesting as because we just plug through life. We charge through, we do what we need to do. We get things done. And then you have to pause and look back. I it’s really been on, on um, a couple of friends recollecting how long I’ve been talking about a book and I also I found some, some of my, my notes easily dating back to 2012 or so, where I have notes about the book, this and that. So I say it’s close to 20 years in the making. I mean, just the, the idea that I, that a book is I want to write a book. I at the time, I didn’t know who the audience would be or what that book would look like. Um, I. I maybe ten years in trying to in honing in that audience I because the possibility of writing a textbook if you perhaps for like a gerontology um course was is something that is very much needed as well. Um, so I focused on I wanted for the consumers. I wanted a way to have a broader reach. I guess when you ask about how do I fill those cracks and stuff, I can only meet with one person at a time, but if I can put a book out there and help reach more people to understand that older adults medication use is a is a concern, we need to talk about better as a country.

Dr. Hedva Barenholtz Levy : [00:35:32] That was that kind of focused in focused me in on why I wanted to write this book. So I um, so I knew I wanted to I wanted to make it a consumer oriented book. I had, but some so much of it came naturally to me. I think I have to attribute a lot of this to a gerontology course. I taught at Umsl many years ago. Three credit course that was about, um, medications and aging. And so a lot of the chapters come from that material. So I had aspects of it. Um, I put together my proposal. Um, I’m trying to think about, you know, 5 to 5 to 3 to 5 years, going back 3 to 5 years. I had to figure out how to become. How do you become an author? Do I do the traditional route, the self-publishing, whatever. So I knew I wanted to go to traditional. I knew I wanted to find an agent. How do you do that? So that whole learning curve of how to be an author then really consumed the last five years or so, put together my nonfiction proposal three years ago. Um, and then started seeking an agent. Um, I always joke that Covid was kind of helpful to me because an in-person pitching opportunity at a literary conference went virtual. I had six more months to kind of work on it before the conference was rescheduled virtually.

Dr. Hedva Barenholtz Levy : [00:36:46] And that was at the start of Covid. And I was very fortunate to, uh, connect with an agent at that virtual meeting. So then it was the point of I. So with the proposal, I had all my chapters sketched out, certainly a good detail of each paragraph summarized, but then all the paragraph, the the full chapters roughly sketched out, except for my first chapter was completely well done. And then I get the contract with Skyhorse, and then I have to go back and do that revision, which really was a lot of writing. So I had a, I will say, six and a half months to get that done. I met the deadlines, but it was a lot of writing and I and fortunately with my business, I was able to kind of put some work on on hold and focus on the book. And I, I worked very hard to. Fully, fully write it, revise it I was I finished section one. I sent that off to my beta readers. I worked on section two and I just kept kept moving on through. So it was a a full out process. Um, but I think condensing it, having a deadline that I had to meet, I just put my nose to the grindstone and got it done. Um. If that addresses most of your question, but, um. Yeah.

Dr. Phillip Hearn: [00:38:05] Well, I think it gives some light because and again, I, I’ve had friends that have said I’m going to write a book about whatever the topic. Right. But there’s so much detail with it. You can be a subject matter expert in your field and be a leader in your field. Writing a book is a is a whole new challenge, especially if you’re not a day to day author, right? Like that’s not your focus to write 3040 books. So writing something like this and giving, you know, the viewers some insight on that, I think is extremely interesting because like you said, this was 20 years in the making. That’s the other fun part too.

Dr. Hedva Barenholtz Levy : [00:38:41] Right? Because you’re you’re always thinking about it. And then I’m trying. The challenge is for me. So I published plenty of articles in the medical literature. So that’s technical writing. And I got that. So and but the other interesting thing though is in writing my consult letters to patients, I have always been consumer friendly language. I’ve had to write it for the lay person to understand. So I think that skill set that that experience helped with the writing here. What was the funnest challenge or most interesting challenge, I think was getting in, weaving in the stories, the anecdotes, because that’s what people want, the story and. If I, you know, I can be self-critical of this book all over the place, but I’ll stop because I know I got it done, and it’s a decent book. But of course, I’m paging oh darn, could have done that. Should have done that. But trying to get in those stories and make them written, writing them in an interesting way. Um, and I’ve gotten some feedback from straight people who are not not so close to me that I distrust that that I, that they’re being true. I think when they tell me it is very readable and, you know, and it’s relatable. So I accomplished that to an extent. Of course, I would have liked to add more, but again, I hit that deadline and I really there’s some level of it’s just going to be good enough at this point. But I think I, I did it’s a good enough feature as it is second edition. I’ll improve it more, I’m sure, but let’s just get this first edition going.

Dr. Phillip Hearn: [00:40:13] Well, that was actually going to be my next question, because you kind of teed that up perfectly. I know the first edition has been out for keep me honest, approximately 7 or 8 months now.

Dr. Hedva Barenholtz Levy : [00:40:22] Yeah. July. So yeah, about six months.

Dr. Phillip Hearn: [00:40:24] So yeah, from the time of this, about six months, which is crazy to think. So are you looking at a potential, you know, second volume or second uh, second book in the works.

Dr. Hedva Barenholtz Levy : [00:40:37] And it is it. The ideas are brewing okay. Right. So and it’s interesting there’s because there’s things I could do to improve this one. Right. So you know, God willing, if we can do a second edition of this one, I know some things I’d want to update and also update in there. Right. So things things that get outdated. Um, but there’s also more that I want to do that would. Yeah, there are other ways to maybe do a related type topic. I think there’s a lot we can a lot more. We need to understand about the risks and benefits about drug therapy, but also the role of nutrition. That and interactions with drugs and nutrition and so much more. So I think there’s there possibly is something out in the future. But again gotta focus on the first one two. Right. I want to make this a, you know, get get the word out about this. And but yeah it it was an interesting process. Part of me is thinking how do I do? I want to put myself through it again. But, you know, once you get it to the point where it’s something that can benefit other people, even if it’s a small number of people, um, you know, it’s worth it. So.

Dr. Phillip Hearn: [00:41:43] Well, you that that makes you actually more of a business owner than you think. We I think we’re all gluttons for punishment. Right? So it’s like, I know this hurt, but I’m going to try this. I’m going to try to make it better. Yeah. So, so yeah, you’re I’m more of a business person than you think. So. Yes. Congratulations. You’ve made it. Good to know. With all the things that you do for others. And again, you you have a passion for this process. You have a passion, it sounds like, for your patients. I love the concept that you talked about how you basically are able to write and deliver your information for all different types of education levels when it comes to health care, right? So even if you’re educated in health care, you’re really not educated in healthcare. It changes on a dime on you. What do you do to recharge the battery refresh? How do you stay as passionate as you are about the main thing? By taking a little bit of time. What does that look like to you?

Dr. Hedva Barenholtz Levy : [00:42:39] Like on the personal side or just how I recharge. Yeah. Um.

Speaker4: [00:42:46] Yeah.

Dr. Hedva Barenholtz Levy : [00:42:46] Put me on the spot here. No, no, I like to be, I like to, I laugh, I like to be so private. But then also, when I’m putting myself out here with this book, I’ve got to be blogging and writing and talking about myself too. No, I laugh, but we all need to recharge. So, um, it’s good to to. Yeah, have those hobbies and really remove yourself. I what’s interesting is I’ll, I’ll answer the question but but I also part of that enjoyment is just reading the pharmacy literature reading being up to date. I love learning about making sure I understand a new a new medication, how it works in the body, what the interactions might be, how it impacts an older adult. So I just I do love pharmacy, the profession I chose. So there’s a lot of enjoyment there when I have time just to sit down and really catch up on the literature. Um, but I’m, I was a gymnast when I was growing up. I turned that as an adult. I’m a dancer, so I still take dance classes. And to me, that that’s endorphin of of, um, I it’s jazz dance.

Dr. Hedva Barenholtz Levy : [00:43:44] But I recently started tap dancing. I haven’t done that since I was four years old. I had a short stint when I was about 25 years ago. But if you want a tip for for holding off dementia. Yeah, learn something new. Right? So, um, I laugh. So I’m a dancer. I love reading, um, when you can just get into someone else’s world music. And it’s important to try and to find those, um, moments of where I can disconnect and fully put my brain somewhere else, because I do. I can get caught up in this an awful lot, and we need to take a break as we kind of started offline about that a little bit, um, you know, a little meditation every morning can’t hurt just to ground us and get me psyched for the next day. Um, because a lot of this is new territory for me to promote a book to put myself out there. But it’s so important because I guess when it when push comes to shove, I just if I stop and think about the passion that I have, about the overmedication concerns in America.

Speaker4: [00:44:50] And.

Dr. Hedva Barenholtz Levy : [00:44:51] Why I wrote this book, why why it was so important for me to put this together. And my whole career, right, has kind of come to this in different ways. Um, that passion will reground me as well and remind me to keep doing what I’m doing.

Dr. Phillip Hearn: [00:45:05] I love it, and I always ask this question as one of the closing questions, because I like to understand what makes leaders tick. Right? So it’s a little private. Yes. Which I appreciate you, uh, you playing along with that. But it does give some insight because again, and I think we talked about this as well, um, uh, starting over for this interview in that so many times we don’t sit still long enough to almost tap back into those aha moments or, oh, I’ve actually done that. Right. So it sounds like this mythical, uh, concept, but we’ve actually been doing more than we almost give ourselves credit for. So even tapping into, uh, those endorphins, as you say, mine is golf now, used to play sports growing up. So we, you know, we all have those things. And some days it’s, it’s chucking of the club. But you know, we’ll deal with that later too. Uh, but it’s important to understand how leaders are great at what they do because they do take that time to tap their brain. And even the research component, you know, like you said, reading through your materials and understanding what’s still happening in your industry, that that has to be fun if you’re going to be this passionate about it, too. So I always love that question, which is fun.

Speaker4: [00:46:14] Well, no.

Dr. Hedva Barenholtz Levy : [00:46:14] Good, no problem.

Dr. Phillip Hearn: [00:46:16] So before we close this thing out, give us one more time information on the book. Where can our viewers find it? I want to make sure that we, uh, that we highlighted as we are supposed to and properly supposed to. So give us that to close us out, please.

Dr. Hedva Barenholtz Levy : [00:46:30] Well thank you. So the book is maybe it’s your medications. It is available online at your at Amazon or Barnes and Noble, um, and at any independent bookstore. I always just want to put a plug out for those, those independent bookstores, um, and I, I just the timeliness. I know this this will be outdated, but subterranean books and Main street books in Saint Charles. I know they have copies in store. Ledoux Pharmacy, Webster Pharmacy and Lindenwood Drugs has some copies. And if you call your any any independent bookstore, they can order it in. Um, so I encourage people to, to take a peek at it. Like I said, it’s for anyone who takes medications and we’re all aging, so we all need to think about it. I’m my goal is to prevent medication related problems, avoid those adverse effects. And um, and if you do check out the book, put a review for me I that’s a, that’s a plug I need to start asking for. But those reviews matter, uh, for better or worse on Amazon. So throwing a review for me, I’d love to hear what you think about the book as well.

Dr. Phillip Hearn: [00:47:36] So yes, let’s make sure we throw in a couple reviews for Doctor Levy for sure. That’s, uh that’s awesome.

Dr. Hedva Barenholtz Levy : [00:47:42] So and my, my website. Can you post the website or.

Speaker4: [00:47:45] Yeah, give us your.

Dr. Hedva Barenholtz Levy : [00:47:46] Website here please. Yeah. So there’s two and I because Barenholtz Levy is a mouthful. But if Barenholtz Levy. Com is my author website, I also have the URL of maybe it’s your meds.com. That’s maybe easier for people to to think about to remember. And that’ll get you to my The Author website, more about the book and links to order it. So thank you very much. And I do have a newsletter. So, you know, lots of ways I’m trying to promote safe medication use. You can join on my newsletter from that website.

Dr. Phillip Hearn: [00:48:17] Good. And we’ll make sure that our viewers get the transcript. Have access to all of this. So that’s perfect. That’s awesome. Very cool. So Doctor Levy, it has been an absolute pleasure. Really appreciate your time sharing your knowledge. This has been, uh, interesting. Again, the the world of healthcare is definitely, uh, a bit of a complicated, uh, subject, but but using tools like you’ve created, uh, like your book, uh, it, uh, it at least helps to start to explain how you can maximize your health. And, uh, without your health, you can’t do anything else business wise anyway. So they are very much hand in hand. So we really appreciate having you here on the on the show.

Dr. Hedva Barenholtz Levy : [00:48:56] It is a pleasure. Thank you so much. It was fun, fun to talk with you I appreciate it.

Dr. Phillip Hearn: [00:48:59] Yeah yeah ton of fun again. So that is another episode of Doc’s discussions. I am Doctor Philip Hearn and this is Saint Louis Business RadioX.

 

About Your Host

Phillip-HearnDr. Phillip Hearn Ed.D. is a results-driven entrepreneur, Senior Executive, Consultant, and Board Member with more than 20 years of success in business acquisition and real estate. His expertise in leveraging extensive experience with expansion, and financing, makes Phillip a valuable asset for companies, particularly in real estate, seeking guidance on growth opportunities and process improvement.

Phillip is the founder of Mid American Capital Holdings, LLC, an acquisition focused company. Current subsidiaries include Phillip Speaks, specializing in coaching, advising and public speaking engagements; Financial Center, consulting business owners on methods to implement business trade lines and credit to grow their operations, and other subsidiaries which continues to expand. Phillip also gives back via his non for profit Center for Communities and Economic Development.

Phillip has obtained an Ed.D. from Capella University and holds an Executive Masters in Health Administration (EMHA) from Saint Louis University; an MA in Marketing and a BA in Media Communication, both from Webster University, and Lean Six Sigma (Black Belt) from Villanova University. He has served as a Board Member for the National Sales Network St. Louis Chapter and Ready Readers, for which he has also served as the Governance Department Chair and President of the Board.

Phillip is a coach, advisor, key note speaker and podcast host on Business RadioX. Audiences benefit professionally and personally through his teachings of leveraging and application. His new book “Life Mottos for Success” exemplifies how positive words and thoughts can transform your life!

Connect with Phillip on LinkedIn, Instagram and Twitter.

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