BRX Pro Tips

BRX Pro Tip: Opinions

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BRX Pro Tip: Opinions

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what’s your opinion on opinions?

Lee Kantor: [00:00:09] Well, in today’s world, especially on social media, you’re seeing that so many of us have opinions that they can’t wait to share with everybody, and they think it’s critically important that their opinion gets out there.

Lee Kantor: [00:00:23] My point is that you don’t have to have an opinion on everything. And the fact that we’re bombarded with so much information every day on so many different platforms, on so many different topics, to me, it’s impossible to have opinions on all these things. And when you realize that a lot of this information is engineered to provoke an emotion of some kind with you, and it’s usually a negative emotion, to me, it is more than okay to just absorb the information without having an opinion, without having a reaction to the information, and especially not reacting right away.

Lee Kantor: [00:00:57] So, I recommend taking a mental health break and stop reacting emotionally to everything and anything you’re reading. I think that your stress levels and your mental health will thank you.

BRX Pro Tips

BRX Pro Tip: People Management

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BRX Pro Tip: People Management

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what have you learned recently about managing people?

Lee Kantor: [00:00:09] Well, I just read this book, Unreasonable Hospitality by Will Guidara, and I have to say, it’s my new favorite business book that I’ve read lately. I think everybody should be reading it. It’s about a guy that ran a five-star restaurant in New York called 11 Madison Place, and it became Restaurant of the Year globally, internationally, the best restaurant in the world. And it talks about what they do to achieve that high level of hospitality and service.

Lee Kantor: [00:00:43] And I think it’s a must read for any marketer or anyone who aspires to deliver memorable service. There’s going to be a lot more tips going forward, but this one specifically is about how to deal with team members. The guy says to always praise in public and criticize in private. You know, we kind of all know that. Another thing is to criticize the behavior, not the person. And then, when you’re praising the person, praise with emotion. And when you’re criticizing the person, criticize without emotion.

Lee Kantor: [00:01:20] I think those are important, really subtle differences and really subtle ways to manage people. And I think that your team will appreciate that. Again, this book, Unreasonable Hospitality, should be read once a year for anybody in the restaurant business, as far as I’m concerned, and it should be read regularly for anybody who is out to deliver memorable service.

BRX Pro Tips

BRX Pro Tip: QR Code Generator

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BRX Pro Tip: QR Code Generator

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about QR codes.

Lee Kantor: [00:00:09] Yeah. I’m seeing more and more QR codes everywhere. Post-pandemic, QR codes have become more and more popular. I mean, now you go to some restaurants, they don’t have menus anymore. They have a QR code on the table you have to download. You know, you click it and you go to the website and you see the menu from there.

Lee Kantor: [00:00:26] I think the QR codes are a great way to lead someone to your website or a landing page without spelling out a long URL. Since people are getting more and more comfortable using QR codes, you might want to try using them in your marketing, you know, put them on a wall in your store, put them near things if you want to move them to a landing page.

Lee Kantor: [00:00:44] Here’s a website that lets you create QR codes you can use for your business for free. If you go to qr-code-generator.com, you can generate a QR code for your website. Or you can Google free QR code generator, you’ll find a bunch of them out there.

Lee Kantor: [00:00:59] But I think that it’s worth experimenting with. It’s easy to do. You just get the QR code pointing to a page you think is important, print it out, put it somewhere, see if anybody goes to it. It’s definitely an idea worth testing.

BRX Pro Tips

BRX Pro Tip: When is Enough Enough?

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BRX Pro Tip: When is Enough Enough?

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Question of the day, Lee, when is enough enough?

Lee Kantor: [00:00:09] Yeah. That’s a question that everybody has to ask themselves at some point in their life. As you progress through your career, you’ll find more and more people doing better than you. You’ll find lots of people doing worse than you. Some people see that as proof that they’re falling behind, or they’re failing, or they’re killing it.

Lee Kantor: [00:00:27] So, some people use other people’s success as a motivation to do more. And when they do that, they keep moving the goalpost farther and farther away from where they started. And at some point, you’re going to just have to accept where you are and be okay with what you’ve achieved. And I’m not saying that you shouldn’t strive to be better and better, but what I am saying is at what point is enough enough. And that’s a question everyone will have to ask themselves and kind of get comfortable with.

Lee Kantor: [00:00:58] Think about why you’re doing what you’re doing, is it because you love what you do or is it because you’re just trying to keep up with the Joneses? Only you have the answer to that. But for everybody, at some point you’re going to have to accept that what you have is enough.

BRX Pro Tips

BRX Pro Tip: Your Inner Circle

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BRX Pro Tip: Your Inner Circle

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s talk a little bit about this idea of your inner circle.

Lee Kantor: [00:00:11] Yeah. Jim Rohn said, “I think that you’re the average of the five people you hang around the most”, and I think that’s pretty accurate. I think that a great way to see if you’re moving towards your goals is to kind of audit the people you’re hanging around the most, you know.

Lee Kantor: [00:00:29] Check your calendar. Who are you spending the most time with? Are these people lifting you up or are they dragging you down? Are they supporting and celebrating you, or are they bringing you down to their level? If you have somebody in your inner circle that’s bringing down your average, you might want to slowly spend less and less time with them and find someone else that can help you get to where you want to go, because ultimately, human beings are social creatures and they need other human beings.

Lee Kantor: [00:00:55] So make sure the people around you, that you’re surrounding yourself with people at your level or higher in order to get to where you want to go. Otherwise, you’re going to kind of be plateauing and you’re going to look around and everybody will be plateauing. You’ll think that’s normal. It doesn’t have to be normal. So aim higher.

BRX Pro Tips

BRX Pro Tip: 7 Questions Your LinkedIn Profile Should Answer

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BRX Pro Tip: 7 Questions Your LinkedIn Profile Should Answer

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, this is timely, I’m kind of revisiting my LinkedIn profile. What should I be thinking about as I update that thing?

Lee Kantor: [00:00:13] Yeah. You know, at one point everybody said you better be good on Google because everybody’s going to Google you, and that’s absolutely true. But it’s also true that everybody’s going to check out your LinkedIn profile before they hire you. So, your LinkedIn profile should be doing some work for you. And here’s some questions your LinkedIn profile should be answering, because people are going to be checking out your LinkedIn profile, and you want it to be portraying you in the right light and in a positive manner.

Lee Kantor: [00:00:43] So, number one, you better be clear on answering the question of what do you do. People want to know what you do specifically to see if it’s a good fit for them. Also, if you could answer how do you do what you do, what makes you different, that would be great. And why does what you do work, that would also be a good question to answer in your LinkedIn profile, so people understand that you’re bringing something unique to the table.

Lee Kantor: [00:01:08] You can list the services you provide, that’s helpful because then they know that they can get those things with you. Another thing to have in there that’s important, if you can do this in an elegant way, if you’ve been on podcasts or if you’ve been published somewhere, where might someone have seen you, that gives them that social proof, that third party kind of recommendation that helps. You know, if you have any testimonials, that’d be great. What have some of your clients said about you, that’s a great thing to answer too. If you have some testimonials, that’s helpful.

Lee Kantor: [00:01:41] And probably the most important thing is how can someone get a hold of you. There has to be some call to action, some way to contact you so you can move them off of that platform, LinkedIn, onto your website, into your calendar. Anything like that would be helpful. So, make sure that your LinkedIn profile is working for you.