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BRX Pro Tip: Continuous Improvement

December 11, 2023 by angishields

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BRX Pro Tips
BRX Pro Tip: Continuous Improvement
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BRX Pro Tip: Continuous Improvement

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. I’ve read books on  and I’ve listened to tapes on it, but I’d like to kind of dive in for a moment, if we could, Lee, and see what areas of application there are for this idea of continuous improvement.

Lee Kantor: [00:00:20] I think that continuous improvement is critical when it comes to client retention. I think that a trap for a lot of entrepreneurs, especially the ones that are super busy, is that they don’t spend enough time improving the quality of the service to the clients they already have. They think that getting the client is really the hard part. And I think that they they’d be better served if they spend more time thinking about serving that client and continuing to improve the level of service to that client.

Lee Kantor: [00:00:53] It’s not something that future you can worry about down the road. I think it’s something that you have to invest time in regularly. And I believe successful business leaders make continuous improvement a priority. They build in time each week to think about ways their clients can get more and more benefits from their service. And successful leaders know, if they’re not spending time thinking about more ways that their clients can win, then their competition probably is. And then, you’re opening up an opportunity where you might lose that business. So, I think it’s worth the time and energy to continually just pushing the value line on the service you’re providing for your clients.

GWBC LACE Awards 2023: Sharon Goldmacher with C21PR

December 8, 2023 by angishields

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GWBC LACE Awards 2023: Sharon Goldmacher with C21PR
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Sharon-GoldmacherSharon Goldmacher

C21PR

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for ABC Radio’s Open for business. Now here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here, broadcasting live from the Georgia Aquarium Oceans Ballroom for the 2023 GWBC Lace Awards Gala, Ladies Achieving Continuous Excellence. And one of those ladies is here tonight Sharon Goldmacher with Communications 21. Welcome.

Sharon Goldmacher: [00:00:36] Hi, Lee.

Lee Kantor: [00:00:37] So for the folks who don’t know, tell us a little bit about communications 21.

Sharon Goldmacher: [00:00:41] Absolutely. We are a digital marketing and PR firm based here in Atlanta. We have clients across the country. We do a wide range of services, including creation of websites. We manage all social media. We do email marketing, anything digital and online that we can measure. We typically do, including videos. We love to work with folks like yourselves to get the word out. We do traditional PR as well event planning and execution, media relations, executive media training, and more.

Lee Kantor: [00:01:17] And full disclosure, one of your clients is GW.

Sharon Goldmacher: [00:01:20] They are one of our best clients.

Lee Kantor: [00:01:22] And then talk about an event like this. How does this fit into someone’s kind of marketing plan?

Sharon Goldmacher: [00:01:27] Well, this is the culmination of an entire year of events and programing for Greater Women’s Business Council, in part because they are crowning the achievements of both corporate partners and women business enterprises that they work very hard with all year. And we’re happy to be a small part of it in terms of promoting it on social media, doing videos as part of the program, and really and we’re also actually honored because we are entered for a Trailblazer Award this year. So we’re excited about that. But yeah, it’s Roz Lewis and her team work very hard to both increase the number of women owned businesses in our region, and then honor those people who have worked really hard to achieve the mission of WBC.

Lee Kantor: [00:02:15] Now. Any advice for the maybe the women business owners that are listening here on how to, if they can’t afford their own PR firm like yours? What is some of the low hanging fruit they can do to help them get the word out?

Sharon Goldmacher: [00:02:28] Social media is a very powerful tool. Instagram, TikTok, LinkedIn those are great ways to self publish and really get their expertise out there. In addition, going to their local newspapers and magazines and just saying, hey, you should know that I do this and I may be the only person in town that does this, and I’d be happy to talk to you. So what we do and what I tell my team is what we do is not rocket science, but we love doing it. And there are many of our clients who just don’t have time to do it and don’t really know where to begin. So we try to make it easy for them and give them advice.

Lee Kantor: [00:03:10] Now, when you’re saying to reach out to local media that’s in their area, that means to actually reach out and build a relationship, right? Like this isn’t something you just spam them with emails about, hey, you know, I’m doing this thing right? You’re right. Really. Invest in relationship. That’s the only way that this really works for any length of time in our.

Sharon Goldmacher: [00:03:30] Industry, it’s called media relations. And that’s why it’s called building a relationship with media.

Lee Kantor: [00:03:35] It’s a key component to that.

Sharon Goldmacher: [00:03:36] It is the component. Absolutely. So, you know, understanding what a reporter writes about and what interests them is also really important because you can’t just, as you said, spam them with information that they have no clue or it doesn’t make sense to their audience. So you have to know who you’re talking to and then make it relevant to them.

Lee Kantor: [00:03:57] Now for what’s kind of your elevator pitch for WBC. Like, how would you kind of synopsize what they do for people who aren’t familiar.

Sharon Goldmacher: [00:04:07] They educate and empower women business owners.

Lee Kantor: [00:04:12] And then any women business owners should seriously consider being certified. For what reasons?

Sharon Goldmacher: [00:04:18] It really does get you in front of a large audience of corporations and businesses that are looking to meet their supplier diversity goals, and they know that with the certification from Webbank and WBC, that you already meet the gold standard for doing business with them. So they’re not going to waste your time because you’ve gone through and done the hard work to get certified.

Lee Kantor: [00:04:46] And then the amount of money that’s available for women owned businesses or minority owned businesses or veteran owned businesses, can you give them the listener an idea of the quantity of money that’s out there? It’s it’s not just it’s in the millions.

Sharon Goldmacher: [00:05:01] If not more. Yeah, there’s a very intentional focus on trying to lift up women owned businesses as well as minorities and veterans. But it’s a maze to really understand how to access that. And organizations like GW, BC and Webbank work hard to simplify that for women owned businesses because they build the relationships with the corporations like BMW or Truist, who are looking to meet those supplier diversity goals. And they rely on GW, bc to make those relationships happen.

Lee Kantor: [00:05:41] Right. And they’re kind of the bridge between a lot of these enterprise level companies and these small businesses.

Sharon Goldmacher: [00:05:47] Yes, they are the bridge. Absolutely.

Lee Kantor: [00:05:50] So if somebody wants to learn more about your PR firm, what’s the website?

Sharon Goldmacher: [00:05:54] Our website is C 21 pr.com. And you can find us on the web and on social media. And we’d love to talk to anybody who is interested.

Lee Kantor: [00:06:04] Well, Sharon, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Sharon Goldmacher: [00:06:08] Thanks, Lee. You as well. We appreciate Business RadioX. Thanks.

Lee Kantor: [00:06:12] All right. This is Lee Kantor back in a few at the 2023 GW BC Lace Awards Gala.


About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

Tagged With: C21PR, GWBC LACE Awards 2023

BRX Pro Tip: Leverage Strengths Outsource Weaknesses

December 8, 2023 by angishields

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BRX Pro Tip: Leverage Strengths Outsource Weaknesses
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BRX Pro Tip: Leverage Strengths Outsource Weaknesses Transcript

Stone Payton: [00:00:02] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Today, Lee, I want to share a Lee-ism that I get the benefit of from time to time, but the idea is leverage your strengths, outsource your weaknesses.

Lee Kantor: [00:00:16] Yeah. This is very important if you want to grow your business and really catapult your business to all new levels, is you should be doing most of your work and the parts that you’re good at, that, you know, you’re focused on your strengths, do the activities that really are your unique superpower. And if you can afford it, outsource as many of your weaknesses as possible. It’s very important to get all of that, the stuff that really doesn’t drive the business out of your hands as quickly as you can afford to and just focus on the things that are going to move the needle in your business.

Lee Kantor: [00:00:47] Do the activities that matter most that only you can do and outsource all the other stuff because you can get bogged down by doing a lot of busy work that makes it seem like you’re doing a lot of work, but it’s not really moving the needle because it’s stuff around the edges. You should be doing the things that are the big rocks, the things that really move the needle in your business and the things that only you can do. So, do that, outsource everything else.

BRX Pro Tip: Listen More on Your Next Sales Call

December 7, 2023 by angishields

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BRX Pro Tip: Listen More on Your Next Sales Call
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BRX Pro Tip: Listen More on Your Next Sales Call

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you’re suggesting that we all try to listen more on our next sales call.

Lee Kantor: [00:00:12] Yeah, I think this is an important challenge I’m going to make to the folks out there listening is to resist the urge to talk about what you do, and your services you offer, and all the great stuff that your company is doing. Before you do anything, before we talk a word about yourself, just get clarity about the prospect. Ask them what they do. Ask them where the pain is. Ask them who do they sell to, what do they sell, why do people buy it, how much margin is there, what is the lifetime value, what associations do they belong to, who refers to them, who are the micro celebrities, who are their dream clients?

Lee Kantor: [00:00:53] Try to get as much information and knowledge about your prospect as you possibly can before you mention a word about what you do. Just learn all kinds of nuances. Go down and meander around different topics about their work. Understand what’s the product that gets them in the door, what’s the product that they really want to sell. Learn as much as you can about them. Let them do all of the talking for as long as possible before you see if there’s a fit for what you do to deliver the results that they need you to deliver. So, if you can do spend 90% of the time just listening and then 10% say, “Yeah, we have something that might be able to help you,” that’s how long it will take because they’ve told you everything. So, the more you can get them to talk and to share, the better your chances are of making a sale.

BRX Pro Tip: Invest in the Right People

December 6, 2023 by angishields

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BRX Pro Tip: Invest in the Right People
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BRX Pro Tip: Invest in the Right People

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’re always investing in ourselves, our business. But you say be careful, be mindful, be planful, invest in the right people.

Lee Kantor: [00:00:15] Yeah. It’s one of those things where, again, if you’re a professional service provider, you don’t have millions of clients, you have some clients. And you have some folks that are working with you, you don’t have millions of people working with you. When you’ve identified the right people, then invest heavily in them. They’re hard to find.

Lee Kantor: [00:00:40] So, when you have a right employee or a contractor that’s working with you and you like them and they’re doing good work, then help them in any way you can achieve the things they’re trying to achieve. The same with your clients. If you have a great client, do more for them. Figure out ways to do more for them.

Lee Kantor: [00:00:57] If you would just invest the energy that you’re spending on, you know, either finding lots of people or having lots of people in a superficial way, go deeper on the ones that are working, whether they’re your employees or your clients, you’re going to get more bang for your buck. So, if there’s a cause, or a project, or a job you believe in, go deep with that. Invest heavily in that as well.

Lee Kantor: [00:01:24] You’re going to get more ROI from the compounding effects of smaller efforts regularly over time in the people and causes you believe in if you go deep in those, rather than kind of go wide and shallow in lots of things. So, identify the right people and invest heavily in them. That’s going to pay off over time.

Dr. Taylor Sullivan with Codility

December 6, 2023 by angishields

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Cherokee Business Radio
Dr. Taylor Sullivan with Codility
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Taylor-Sullivan-bwDr. Taylor Sullivan is the Senior Director of Product at Codility, a SaaS-based platform that companies use to assess software engineers based on their coding skills.

She’s a seasoned scientist-practitioner and is a passionate advocate for bridging psychology, technology, and business to drive positive impact in talent selection and development.

She has over 12 years of experience as a consultant, adjunct professor, and thought leader specializing in applied research and implementation of evidence-based talent solutions. She earned her PhD in Industrial-Organizational Psychology from the University of Georgia.

Connect with Taylor on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Coming to you live from the Business RadioX Studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:17] And welcome to Fearless Formula. I’m Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. Today, I have a very, very smart person in my studio and I cannot wait to learn from her. She is the senior director of wait! Say it again. How did we say it? Product. Product. Okay, because there’s a different title. But your senior director of product. So I want to make sure I said it correctly at Codility. Yes. And welcome to the show, Dr. Taylor Sullivan.

Dr. Taylor Sullivan: [00:00:50] Thank you. I’m super excited to to chat with you.

Sharon Cline: [00:00:52] Me too. I’m sorry. I kind of butchered your title. It’s fine.

Dr. Taylor Sullivan: [00:00:55] Yeah, I butchered it. I don’t really know what I do a new title for.

Sharon Cline: [00:00:59] You, which is cool. Like you had a different title, and now this is a new one. Actually, it’s even next week. It’s brand new. So congratulations on your new title.

Dr. Taylor Sullivan: [00:01:06] Thank you very much.

Sharon Cline: [00:01:07] You’re welcome. One of the cool things about Taylor is that she is very, very well versed in AI, and that’s why I wanted her on the show, partly because it does affect my voiceover world, but it also affects pretty much every other aspect of the business world, even non business world. So serendipitously, I was released to the public yesterday, a year ago yesterday. So I kind of think it’s like, cool that you’re here on the one year anniversary. And we were just speaking before the show how you happen to be right in the epicenter when it did really become public. So can you talk a little bit about that?

Dr. Taylor Sullivan: [00:01:43] Yeah, I guess we’re kind of having a birthday party for it.

Sharon Cline: [00:01:47] Happy birthday I. Yeah.

Dr. Taylor Sullivan: [00:01:49] So I would say, you know, AI has been around for a long, long, long time. And specifically large language models have been around for a long time. Sometimes it’s referred to as generative AI. When ChatGPT dropped a year ago, that was the first time that it was really democratized it. It had a really accessible user interface, and it was easy to use. And so you didn’t have to be a programmer who is very skilled in, in writing code to, to prompt and to use these models. It had a slick new interface that anybody can use. So it just increased its accessibility so much. And that’s really what set it on fire.

Sharon Cline: [00:02:30] So AI has been around. So what I’m saying. Ai it’s different from what we’re talking about generally as ChatGPT.

Dr. Taylor Sullivan: [00:02:36] Right. Yes. Chatgpt is a is a subset of. So there’s AI. And then within AI there’s generative AI which is producing language not just consuming it, it’s actually producing novel content. Right. And then it’s based on a large language model. So the large language models are basically consuming practically the entire internet. And, and algorithms are operating on that body of content to essentially predict the next letter based on what is most likely to be the next letter, given its training data. So it’s not actually thinking or formulating real thoughts, it’s predicting one letter at a time, or which ends up being what’s the most likely next word. And so it’s it’s kind of just unfolding, but it’s really smart. So it unfolds in a way that sounds like natural human language.

Sharon Cline: [00:03:42] Right. So I actually looked up what chat because I’ve heard chat GPT a million times but it’s generative pre-trained transformer.

Dr. Taylor Sullivan: [00:03:49] Yeah. So that’s what GPT stands for. And GPT underlies a lot of AI tools. So chat GPT is kind of the interface. The way of accessing GPT and GPT has evolved over time. So when chat GPT came out, it was based on GPT 3.5, and it has since evolved and there is now GPT four. So if you go into chat, GPT, the free version is based on GPT 3.5, or you can pay 20 bucks a month, I think, and get the four.

Sharon Cline: [00:04:23] Wow. I wonder how different they are.

Dr. Taylor Sullivan: [00:04:25] They are different. Four is much more powerful. It can handle a lot more data and it can produce a lot larger pieces of data. I have not pulled the trigger to update to 3 to 4 because 3.5 has met my needs. However, I’m very tempted to give myself that for Christmas.

Sharon Cline: [00:04:43] Well, I imagine lots and lots of people pay $20 a month, including, I’m sure, businesses and.

Dr. Taylor Sullivan: [00:04:50] They actually are overwhelmed with demand from businesses to the point where they’ve had to kind of pause.

Sharon Cline: [00:04:55] Okay, so OpenAI, right? Is that what is the the very first chat, GPT sort of platform?

Dr. Taylor Sullivan: [00:05:02] Openai is the company that that that has been building out that that platform. Yes.

Sharon Cline: [00:05:08] So this is what’s so interesting about it is that it was just so quiet. It quietly kind of came onto the scene like. No. No big announcement. No big, I don’t know. Update of the cell phone of like, you know anything. It was no launch. Like what Microsoft does or anything. I mean, I was just thinking how interesting it is that it is kind of become so important in our everyday lives. But like a year ago, no one had heard of it. Like a year ago yesterday.

Dr. Taylor Sullivan: [00:05:35] Yeah. So interestingly, some people had heard about it. And so in in the tech world, people knew it was coming. So my company, for example, had beta access before it was released. We played around with it. We knew what was coming. I think we were still all surprised at just how powerful it was. But it’s it was not necessarily, you know, the dawning of something new. It was it was a natural evolution of, of development that had happened for a long time.

Sharon Cline: [00:06:09] So it was a business tool that was promoted to certain businesses, but not as much to the general public. So you knew it was coming, but the general public was kind of not part of that big.

Dr. Taylor Sullivan: [00:06:19] Correct.

Sharon Cline: [00:06:20] And then now it’s become so much part of the general public.

Dr. Taylor Sullivan: [00:06:23] Yeah. Well, I was I was saying earlier today, actually, to me, this is the most similar thing in our, in our history is when the internet came about. And I think that this has the potential to revolutionize things just like the internet. Did. You know the internet caught on like wildfire? There’s a learning curve. People learn how to use it and then they can use it while ChatGPT there isn’t even as steep of a learning curve. And so you can start to get value from it so easily and so quickly. And so they didn’t really have to promote it because it was spreading by word of mouth. And its value is so quickly obvious that, you know, it sells itself.

Sharon Cline: [00:07:06] It’s just interesting because obviously when the internet started to become so popular, there weren’t as many regulations around it because we were learning. Right. And it’s the same right now. Correct. What are you seeing that would need some more regulation?

Dr. Taylor Sullivan: [00:07:20] It’s a great question. And I will say this area in particular in particular is evolving super rapidly. There are several pieces of really big legislation that are kind of on the table right now. The EU has it’s called the AI act that has gone through, you know, a lot of deliberation and, and it’s it’s making its way through becoming a reality. It, it it’s, it’s a very interesting law because it, it puts the burden on the companies that are, that are providing these tools. But it it takes a consumer protection standpoint. So it’s going to be AI tools will be subject to things that you might expect from like product warning labels and things like that. So it’s a consumer protection versus in the US they’re taking more of of a potential for discrimination angle. So they’re like New York City has a law, local law 144. And if you use any tool that has an algorithmic process or has automated decision making, which kind of could mean anything if you, you know, if it’s adding two numbers to provide a score for a test or something, it could be susceptible to this, to this law. And you’re required to do a bias audit to make sure that the tool is not resulting in discriminatory outcomes for members of certain underrepresented groups.

Sharon Cline: [00:08:57] No way.

Dr. Taylor Sullivan: [00:08:58] Yeah. So that law has been interesting because it places a pretty heavy burden on the end user of these tools, you know, so my company has a platform that offers technical skill assessments for software engineers. So we’ve been thinking about this and we don’t currently use AI in our in our scoring or evaluation of humans. But you know, we still do some math based on how they how they answer things to produce a score. And so, you know, the implication of that law is if a customer in New York or a customer is hiring citizens of New York City, they may be required to put on their website the results of this bias audit.

Sharon Cline: [00:09:44] How is how, how are they able to determine what is going to encourage a discriminatory, discriminatory outcome? What is it that would what a name.

Dr. Taylor Sullivan: [00:09:58] Well, so in in like. There’s this concept of adverse impact in in the legal field. And that’s basically when a hiring ratio is different enough for one group than another group. That suggests there’s something fishy going on and there’s just. Discrimination or differential impact across groups using a tool, for instance, a hiring test. Okay. And so it’s just statistical ratios. And you’re comparing one ratio for this group to the ratio for this group. And if they differ by a certain amount that’s a flag.

Sharon Cline: [00:10:34] Got you.

Dr. Taylor Sullivan: [00:10:35] And like the EEOC and they govern all of this all of this area.

Sharon Cline: [00:10:43] Wow. So I’m sorry my I’m I’m listening. I’m not as I’m really like I can be smart in some things, but like this I’m learning. So I’m sorry if I ask questions that seem simplistic.

Dr. Taylor Sullivan: [00:10:55] No, no, I mean, it’s so interesting with with AI, what it has done is created this spectrum of issues and so on. The one end, you have folks that want to lock it down and regulate it. And and you know, it’s a little bit more of a, of a fearful standpoint. And many people are there, many companies are there. And then all the way to the other end of the spectrum where it it is viewed as a tool that really unlocks human potential. And, you know, in the right hands someone who can harness its power. It’s an incredibly amazing tool, and it can increase productivity. It can, it can, you know, automate some of the yuckier tasks that people don’t want to do and really kind of free up brain space for more complex, like human things.

Sharon Cline: [00:11:51] Right? So in the voice over world, obviously. Commercials have copywriters, right? So oftentimes I’ve heard that copywriting has been taken over by by. What do you what do you think of or ChatGPT. What do you think of this?

Speaker3: [00:12:09] Um.

Sharon Cline: [00:12:10] I’ve read some, and it’s really nuanced. It sounds great. Yeah, it looks great.

Dr. Taylor Sullivan: [00:12:17] Yeah. I mean, yes, it is very good at at certain things. It’s good at producing copy. It’s good at it’s good at brainstorming, giving you kind of initial. It’s almost like you have a writing assistant that does a first draft for you and then you as the expert, come through and, you know, tweak it, make it better. I heard someone say once, it’s like having a junior assistant that doesn’t know anything, but has read every book in the world.

Sharon Cline: [00:12:48] Oh my goodness.

Dr. Taylor Sullivan: [00:12:48] And remembers what they read, but they don’t actually know how the information goes together so they can give you facts.

Sharon Cline: [00:12:55] But but the human comes in to make it warmer. Yes.

Dr. Taylor Sullivan: [00:12:58] Well, and one other unique thing about AI is it does what they refer to as hallucinations. So it says things very confidently that just aren’t factually incorrect. So, so you you have to know, you have to be a critical consumer when you’re working with it. And so it can’t necessarily replace human writers because they will say things that aren’t true. Now as it evolves, we can expect to see that go down some. That’s kind of one of the like the hallmarks of a of a good MLM is that it doesn’t hallucinate as much.

Sharon Cline: [00:13:32] When you say Lm large.

Dr. Taylor Sullivan: [00:13:34] Language model.

Sharon Cline: [00:13:35] Gotcha.

Sharon Cline: [00:13:35] I’m going to start using that so I can sound smart. Okay.

Dr. Taylor Sullivan: [00:13:38] Yeah. Do it.

Sharon Cline: [00:13:39] I was reading an article, the Verve had an article that came out yesterday because it was the one year anniversary, and they were saying that since its initial launch nearly a year ago, ChatGPT has hit 100 million weekly active users.

Dr. Taylor Sullivan: [00:13:56] It’s the. It had the fastest and largest uptake of any app in the history of history. Wow. I heard though that threads did surpass it. Oh really? Initially, but I can’t. I don’t know if threads has kept pace.

Sharon Cline: [00:14:12] Right. Interesting. I had that for a minute and then I was like, I don’t like this. Okay, now listen, there’s only so many areas for my brain to go to be out there on social media. You know, it’s just a little much for me.

Dr. Taylor Sullivan: [00:14:25] I will say that ChatGPT is worth adding to your list of tools that you do use, though.

Sharon Cline: [00:14:32] That was a good plug. Well, you’re using it, obviously you use it. Tell me how you use it.

Dr. Taylor Sullivan: [00:14:38] I use it every day and. I would say the best way to learn how to use it is just to try doing stuff with it. It’s totally a trial and error process and you get better at using it with time. So the using ChatGPT sometimes is referred to as prompt engineering. So, you know, I’m an engineer and that I can write prompts that make the the tool do what I need it to do. So I use it all the time to just see if it will do stuff.

Sharon Cline: [00:15:11] So what do you do?

Dr. Taylor Sullivan: [00:15:13] So the one of the first uses I cannot stand meal planning. It’s just one area that I would be happy if I never did it again for the rest of my life. But I have two young kids. My husband and I both work full time, so it’s just hard to get meals, the groceries purchased for the meals plan the meals, make the meals. So I had it be a meal planner, and I asked it to give me three recipes that had five ingredients or less and take 30 minutes or less to make. Then take the ingredients for those recipes, put them on a grocery list, and put other common groceries with it. And it spit me out. A grocery list and three recipes.

Sharon Cline: [00:15:55] Did you make the recipes?

Dr. Taylor Sullivan: [00:15:57] No. I also don’t like to cook, which is the problem.

Sharon Cline: [00:16:01] Sorry. I just think it’s funny because you asked it to do something so specific and like, highly, you know, like important to you because you hate to do it, but you’re like, yeah, no.

Dr. Taylor Sullivan: [00:16:12] But at the same time, if it could cook the meals for me, then, then yes, I would.

Sharon Cline: [00:16:15] You’re almost there. Right?

Dr. Taylor Sullivan: [00:16:16] We’re almost there. Yeah.

Sharon Cline: [00:16:18] At the same time, though, if you did not ask it in the exact right way, will it not give you those things?

Dr. Taylor Sullivan: [00:16:23] It will. It will give you a version. But you can basically you can improve the quality in terms of how you write the prompt. And, you know, there are some basic guidelines that you can follow when writing a prompt. And I actually wrote these down so I would remember them.

Sharon Cline: [00:16:38] Nice. You did better than I did. Should have written down some things.

Dr. Taylor Sullivan: [00:16:43] And it was funny. I told Chad to give me ten examples of prompts that included these things.

Speaker3: [00:16:51] So you ChatGPT.

Sharon Cline: [00:16:52] What you’re going.

Speaker3: [00:16:53] To say about.

Dr. Taylor Sullivan: [00:16:53] Chatgpt? Yes, yes, of course, this moment. Okay. So the first thing that you’re supposed that that helps it is to give it a role, tell it who it is, because that kind of conjures its training set around. Like what profession profession am I in. And, and kind of generally speaking, where will the information be coming from. So you could say you are a meal planner and then you provide context. So what’s the nature of the task? You know, you’re trying to reduce the time that you need to spend every week on meal planning. So you’re looking for easy recipes. You’re looking for things that can you can make really quick. And then you provide it a very specific instruction. So, you know, like I told you, make give me three recipes, put them on the grocery list. Et cetera. And then and then it’s helpful to specify what format you want the outcome in. So I want a list I want a table. I want a picture Gpt4 can provide pictures. Gotcha. And you can say like factor you can factor in certain parameters. So like. Or you could, for instance, you could have it be a travel a travel agent and tell it, tell me three destinations the constraint and list them out. Describe them. The constraint is it should cost no more than $3,000 a person to go. And so by providing constraints you’re kind of narrowing what output it’s giving. And then it’s also super helpful if you provide examples. So here’s an example of what I’m looking for. And then do that ten times.

Speaker3: [00:18:30] Wow.

Dr. Taylor Sullivan: [00:18:32] Yeah, it’s pretty awesome. It it it writes amazing bedtime stories. So you can say, like, write a bedtime story using your child’s name and in it, like feature themes about X, y, z. And it should be about cowboys and it writes a beautiful story.

Sharon Cline: [00:18:54] Oh my brain. My brain is trying to catch up. So. I think this is wonderful because it is incredibly helpful. Like you said, I don’t have to come up with a story. I can use my brainpower for other things. Yeah. What other things am I going to be using my brain power for?

Dr. Taylor Sullivan: [00:19:13] So there are some things that it can sort of get at, but it’s much better done in the hands of a human. So. It can sort of solve problems, but what it can’t do is the initial decomposition of the problem and kind of planning how you’re going to solve the problem before you’re just generating solutions. It just kind of skips straight to generating solutions. And so as humans, what we can do is still when we are evaluating a problem, we’re really thinking through what what the aspects of the problem are. And you’re just engaging and interacting with the problem more than, than a tool like this would do. And so we’re still better at decomposing problems into smaller pieces and structuring kind of how we are going to go about solving the problem. How are we going to build the solution? What’s the logical order and what’s the logical steps that you should go through to solve the problem. And then as you’re executing, these tools are very helpful. But that initial problem decomposition, problem formation, we’re still really good at that. And so the more time we have to really think about the problem, you know, the tools can help with the solutioning, but they’re not as great at coming to know and understand the problem itself. And that’s a little abstract.

Speaker3: [00:20:43] No, no, I.

Sharon Cline: [00:20:43] Get what you’re saying. I mean, it is a little abstract, but but it makes sense because how would all of this seems abstract, frankly. Yeah. So. I’m thinking what you’re talking about is using brain cells in a different way. Like, I don’t need to come up with a creative story. I can just have. I can just read it because that’s what my kids want, right? They would just want a little story before they go to bed. But if there’s a really a genuinely deep problem that I need to spend time thinking about, I don’t have to worry about trying to come up with like, a little story. Let me just get these kids to bed and let me now really work on and use.

Speaker3: [00:21:16] Creative.

Sharon Cline: [00:21:18] Parts of my brain.

Dr. Taylor Sullivan: [00:21:19] Well, and, you know, in that example, what I did spend time on is thinking about what elements I wanted in the story that would resonate with my child. And I know that it doesn’t know those things. It doesn’t know how to combine those pieces of information and those pieces of the context to make a highly personalized story for my child. I know those things, and so I can tell it that it needs to have cowboys. I can tell it that it needs to feature somebody that goes potty in.

Speaker3: [00:21:47] The, in the.

Dr. Taylor Sullivan: [00:21:48] In the toilet. Yeah. But because that’s what he’s working on and I uniquely know that. And so I can combine these elements and formulate the problem that I give it to solve. But I’ve thought through how to how to formulate the problem.

Sharon Cline: [00:22:02] Let’s imagine that you told it you wanted that story, and then you’re like, this is a damn good story. I am now going to publish a book that has this story. How do you keep track of who is actually the author of anything?

Dr. Taylor Sullivan: [00:22:14] It’s a good, good question. And kind of one of these issues that I’ve just have decided that I’m not going to try to figure out the answer to. But it’s.

Speaker3: [00:22:21] Complicated.

Dr. Taylor Sullivan: [00:22:22] It is. And, you know, there’s certainly I would say there is much more friction in the AI generated image world because you can these these images are basically being constructed from every image in the world. And, you know, sometimes like a Getty Images logo will sneak into the image. So it’s like this is absolutely, you know, not not your own property.

Speaker3: [00:22:45] I was just.

Sharon Cline: [00:22:46] Reading that open AI’s best and most well-funded competitors mid-journey they’re in image generated AI company Pica, which I guess is also an image generated company, so I don’t even know. Actually, this is because I don’t live in this world very often, so I didn’t know that there was like a whole other subset like that. So they potentially could be taking images that really don’t belong to them and putting them all together, making a new image. But fundamentally, it’s not their material.

Dr. Taylor Sullivan: [00:23:18] That’s correct. And, you know, there’s a lot of outcry in creative communities because it is hard to regulate where the content came from and who’s whose intellectual property it is. So I think this is an area to watch. I think we’ll see some evolution going back to the to the legal side of things and not necessarily legal. But a few weeks ago, President Biden released an executive order. And one of the aspects included is that he’s kind of requiring these companies like OpenAI, to figure out, how are you watermarking content that’s generated by AI so that at least if you hand me a paper, I can see you use generative AI so I can as a consumer know, like maybe these are your ideas, but they might not.

Sharon Cline: [00:24:08] Be or imagine. Getty making it somewhat impossible for anything to be culled from the internet that way.

Speaker3: [00:24:16] Yeah. You know and.

Dr. Taylor Sullivan: [00:24:17] And that is happening too is it. Companies are making it harder to access their content and they’re embedding like watermarking. And so that it it would flag in these types of watermarking systems. So that’s happening to like the creative creative industries are reacting and are looking to protect their interests and are taking steps to do that.

Sharon Cline: [00:24:39] Doesn’t it feel like they need to be doing it 24 over seven because this is moving so fast?

Dr. Taylor Sullivan: [00:24:43] Yes, yes, I it’s it’s, you know, a horse race at this point.

Speaker3: [00:24:51] It’s so.

Sharon Cline: [00:24:52] Crazy.

Dr. Taylor Sullivan: [00:24:53] Yeah. It’s changing everything. So it’s again going back to the dawn of the internet like this is just as big. So this is the next big paradigm shift. And it’s kind of changing the whole world of computing.

Sharon Cline: [00:25:09] I was reading in the Verve article about how they said that this past year it’s just grown exponentially, but this next year it will grow even faster. Like just trying to keep up with it because it’s almost like feeding on itself. Somewhat.

Speaker3: [00:25:23] Yes, it is it.

Dr. Taylor Sullivan: [00:25:26] Well, sort of technically, but generally speaking, yes. Figuratively speaking, yes. It’s feeding on itself, but there’s also a lot of competition in the industry. And so it’s this race to have the best large language model. So you have big players here, you have Microsoft, you have Google, you have OpenAI, Apple. So you know, it’s it’s who can have the fastest, most accurate, fewest hallucinations, most powerful multi multimodal images text audio like that’s we’re going in in places that are probably going to be things we’ve never seen.

Sharon Cline: [00:26:04] Hmm. This is very powerful. Right. So where do you see this power being used for good? And where do you see it being used for evil? I don’t know if evil is the right word. Darkness. The dark. Because there’s always dark with anything. Light. I mean, immediately when the internet happened. Happened like the next. That was the next w-w-w, you know?

Dr. Taylor Sullivan: [00:26:26] Yeah. I mean, the potential for good is limitless. And I think, like I said before, it really will unlock human potential in a lot of ways. It’ll enable us to innovate faster. It’ll enable us to make people’s jobs more enriching and fun and engaging, because it’s going to automate some some of the yuckier tasks, like I said. And I think, you know, it will ultimately help humanity in ways that are quite, quite notable, making our lives easier, helping us think, helping us structure our thinking, helping us work through problems, that kind of thing. There’s also certainly potential for for wrongdoing. I think one of the best examples is deepfakes. You know, that’s kind of an alarming technology, and it can be used for very bad things. The probably the best use of it that I or the most salient use of it right now that I’m thinking through is, again, we we have a hiring platform and one of our products is a is a video interviewing tool where you’re assessing someone’s ability to code along with you and work through a problem. And, you know, there’s all these proctoring softwares out there that watch the person make sure that they’re doing what they say they’re doing. And and even that you, the, the job candidate, are actually the one they’re in the, in the chair. But with a deepfake, there is no way to detect that in a video interview if you’re talking to the person or not, because you are from every indicator. So that’s scary to me.

Sharon Cline: [00:28:18] So in real time, it could be as if if I were doing a zoom interview with you, someone could deepfake my image and voice. Yes, anyone could say something that I would. Even not say.

Speaker3: [00:28:32] Yes.

Dr. Taylor Sullivan: [00:28:33] And so the implications there are scary. You could have a world leader saying things that would incite a war.

Sharon Cline: [00:28:43] Do you think that that will encourage more of a premium on in-person activities speeches?

Dr. Taylor Sullivan: [00:28:52] It could. It very well could. I think right now the initial thing that it’s triggering is enhanced privacy. And, you know, your like restrictions on using people’s likenesses. And so I think we’ll first see legislative backlash and then we’ll go from there. But I think the legal world is trying as hard as it can to catch up right now.

Sharon Cline: [00:29:17] Do you see it being used in medicine? I’m thinking like the positive thing.

Dr. Taylor Sullivan: [00:29:21] It is being used in medicine.

Speaker3: [00:29:22] How is it.

Sharon Cline: [00:29:22] Being used in.

Speaker3: [00:29:23] Medicine?

Dr. Taylor Sullivan: [00:29:23] Well, it’s being used to help with diagnoses. So imagine you’re feeding it a list of symptoms, some descriptions of patients and using it to, you know, go through a medical book essentially and offer up what it what are the most likely underlying ailments. But then as a doctor you are knowledgeable and you can qualify or disqualify any of the things that it’s saying. So I think it’s being used as a as a reference. What’s really exciting is that it can put information together in new and different ways. So it also has the potential theoretically to come up with cures to things, because it’s it’s creating patterns and relationships and connections in ways that we might not have as humans. And so we might see it driving medical breakthroughs.

Sharon Cline: [00:30:21] It’s unbelievable.

Speaker3: [00:30:24] Yeah.

Sharon Cline: [00:30:25] Could I tell it? You’re a doctor, and these are my symptoms. That’s the kind of prompt I could give it.

Speaker3: [00:30:31] Yes.

Sharon Cline: [00:30:32] That’s so crazy.

Speaker3: [00:30:33] Yeah.

Dr. Taylor Sullivan: [00:30:33] It’s basically taking WebMD to the next.

Speaker3: [00:30:36] Level.

Dr. Taylor Sullivan: [00:30:37] Convincing us we all have Ebola.

Sharon Cline: [00:30:39] Every time I go on WebMD, the bottom line is, like, I’m not going to be here much longer. Like, it freaks me out, you know, because it’s always something significant. I’m sorry. I really feel like I’m not sounding intelligent at all because I am really struggling to keep up with what you’re describing. To me.

Speaker3: [00:30:56] It’s a.

Dr. Taylor Sullivan: [00:30:57] Lot. And, you know, I think about this stuff almost all day, every day right now in my role. So one thing that I didn’t really get into was, you know, how did I get into this? And like, what is my relationship to I? Well, I’m not an AI scientist and I don’t build AI systems. I am an I o psychologist, and I study how trends like this affect the skills that our workers need and how it’s going to affect their well being, their experience, their relationship with their customer, their their performance, their productivity. So I’ve spent some time studying like, how does this change workers experience, what skills they need, what skill, how to identify those skills, how to how to assess them, how to develop them. And so that’s more of the angle where I’m coming from here is basically how can we help prepare and optimize humans to collaborate with AI?

Sharon Cline: [00:31:59] What are some of the things that you’re finding as a trend that is affecting someone’s well-being, as they’re learning and using these models?

Dr. Taylor Sullivan: [00:32:10] I don’t I don’t know as much on on well-being, but there is one skill that is really showing up time and time again as something that is going to be worth investing in. And that’s called computational thinking. And this is this is an example, maybe one of few where K through 12 really beat us to this. So in in most k through 12 curricula there is a treatment of computational thinking. And they’re working on building computational thinking and students. What it is is essentially kind of what we talked about before, your ability to decompose and structure problems in a way that could be solved by a computer or another human. I often liken it somewhat to expository writing, or even how you would tell a toddler to do something. So if I have a problem, the first step is that I need to think through it, and I need to think about how my toddler is going to process the information and process the problem. And then I need to feed him the problem and instructions in a way that his brain can process so that it can it can get done. Like I would not explain how to do something to him the same way I would explain how to do something to someone else. So it’s very similar. I’m going to explain and give instructions to these tools, knowing how they work and what will help them perform best.

Speaker3: [00:33:30] To give you the result. Yeah.

Dr. Taylor Sullivan: [00:33:31] And so people that are better at that problem decomposition and problem formation and feeding, feeding the AI tools, the right prompts and the right problems and the right way they will excel. And so this is a skill that can be developed. It can be tested for. It’s already being developed in our kids probably today in most schools. But you know when you when you read about it, it’s being it’s on the same level as literacy, math, math, reading, writing.

Speaker3: [00:34:07] It’s a.

Sharon Cline: [00:34:07] Language then.

Speaker3: [00:34:09] Exactly.

Sharon Cline: [00:34:11] You’re taking the human element out of a lot of this, right? The human what? How does taking humans out of. The even the results, I guess. How does that affect? I don’t know. This is a big question. Humanity. We’re talking computers. Thinking, kind of generating.

Dr. Taylor Sullivan: [00:34:37] Mostly predicting the next letter.

Sharon Cline: [00:34:39] Predicting the next letter. For so many aspects of I mean, I don’t even know limitless aspects of our lives. Where does the human aspect become? Not affected. But maybe. Valued. How does it affect a human’s value?

Dr. Taylor Sullivan: [00:35:03] This is a it’s a great question and it’s one that I’ve talked about with colleagues. And it’s also one that comes up a lot when when you go to conferences that are talking about these types of topics. I think the answer is we don’t know. And maybe what we think today may or may not be the same moving forward.

Speaker3: [00:35:25] Truth.

Dr. Taylor Sullivan: [00:35:27] I think that there is still something uniquely human about our ability to empathize. And so kind of that emotional intelligence side of things, social perceptiveness. There are some things that humans will retain value for having, having these abilities. But again, that’s today. It it certainly.

Speaker3: [00:35:50] Could develop as we speak. Yeah.

Sharon Cline: [00:35:52] Well, in terms of the voice over world, having a voice automated this way. Right. So anyone could go into voices.com and if there’s someone’s voice that has been replicated, they can put their own copy in and there are restrictions around it. For example, if I would never do an ad for a gun or a political ad or something, then there are words that I can put in there that will automatically knock out any anybody’s ability to put copy. But there’s just something missing when you listen, I mean, I listen. It’s fine, I think for a medical journal or certain applications that way. But in terms of of taking a breath when you’re speaking, you know, having a catch in your voice.

Speaker3: [00:36:37] Yeah.

Dr. Taylor Sullivan: [00:36:37] The imperfections are what make it perfect.

Speaker3: [00:36:40] Right.

Sharon Cline: [00:36:41] Exactly. Which is so interesting because it’s it’s fast. It’s growing so fast that it’s. I. My brain is like wanting, okay, what I want is for someone to use my voice where I don’t really have to do a whole lot of work, right? So it’d be great. Like you get to pay me for my likeness, so to speak, in the middle of the night, you know? Next thing I know, I’ve got a check. There’s something great about that. But then there’s also an aspect of it where that may not really reflect what I would have normally said, or how I would have really sounded if I had done it on my own, but also. Like I said this, there’s a human aspect of it that feels like you can tell when it’s missing.

Dr. Taylor Sullivan: [00:37:16] Yeah, well, and also, if you read enough output from these tools, you can start to detect kind of patterns and like it just structures responses in a certain way. And like I have a I have a joke with my team. I don’t care if they use ChatGPT to do their work, great. Do it. But I can usually tell if they’ve used it to write something. And again, I don’t care. I’m all for that, but I want to at least know that they know everything that that they supposedly wrote about. And you know, one of our games and our team is to try to find paragraphs that it wrote in, like our white papers and stuff like that.

Speaker3: [00:37:59] So are you able to.

Sharon Cline: [00:38:00] Find them pretty well, though?

Dr. Taylor Sullivan: [00:38:01] I mean, we as humans are getting better at masking its use. And and you know, as we get smarter and we get to be better prompt engineers, we will be able to coach it into our style. We can train it how we would like to.

Speaker3: [00:38:18] Sound more casual.

Sharon Cline: [00:38:19] Or more.

Speaker3: [00:38:20] Formal.

Dr. Taylor Sullivan: [00:38:21] Yeah. And you can, you know, you can have it reply with a certain tone or, you know, emphasizing certain points or give it like a frame of mind. I use it for this a lot for at work if I want to, for example. Understand how a particular buyer persona would react to something. I train it to take that persona, and that might be what are you say you’re a chief technology officer that’s considering buying a hiring assessment platform for your engineers. What are your biggest pain points in in your role? What are you most concerned about? What are your what criteria do you use to make business decisions? What would you be looking for in a tool like this? So I have it, you know, think through its persona. And it’s very good at this. It’s very good at, at at developing personas. And then you can ask it questions. Now that you have your persona, you can say, okay, given all of this, like what’s the best way to sell to you?

Sharon Cline: [00:39:28] And it works.

Dr. Taylor Sullivan: [00:39:30] Yeah. It’s great. And you can also have it. My favorite use for it is just to write emails, and especially if they’re like a hard email that you, you know, you don’t really want to write like I had I had to email my neighbors about having some trees removed because they were at risk of falling on my house. And like, I could have wordsmith that all day. So I just had ChatGPT write it, and it came up with some points that I wasn’t even thinking of. And I’m like, great, I don’t have to spend my afternoon like trying not to alienate my neighbors.

Sharon Cline: [00:39:59] Is it easier to send because it actually isn’t you? Do you know what I mean by that?

Speaker3: [00:40:03] Yeah. Um.

Dr. Taylor Sullivan: [00:40:05] Maybe it sounded a lot better than I would have sounded for that particular.

Speaker3: [00:40:10] No, like, I appreciate that.

Sharon Cline: [00:40:12] But then there’s also, like, some way I’m imagining that conversation. And for me to be willing to have someone else write, it gives me a step. There’s a step between me and the email that I can sort of feel like, well, I mean, I don’t even know exactly what it said. I’m sure it sounded good. You know, like there’s like, no, I’m.

Speaker3: [00:40:29] Not responsible.

Sharon Cline: [00:40:30] For the result of whatever it is you feel. Because I did not write this. Yeah.

Dr. Taylor Sullivan: [00:40:34] You’re on to something there. That certainly is. I mean, I sent it, so I certainly felt confident.

Sharon Cline: [00:40:40] I would have to, though.

Speaker3: [00:40:41] That’s what I’m.

Sharon Cline: [00:40:41] Saying. I’m looking for ways out. Clearly. That’s what I just told you.

Speaker3: [00:40:46] Yeah. No, I mean, be responsible for anything.

Dr. Taylor Sullivan: [00:40:49] Welcome. Welcome to my life. And, you know, all jokes aside, I work for a company that encourages us to use these productivity tools and encourages us to be creative in how we use it, where we use it, when we use it, try using it for everything. Some things that will work well. For some things it won’t. We share prompts with each other like hey, have you tried this prompt before? So there’s a whole community around, like how can we better use these tools? Now? That’s not the reality in every company. And there’s a lot of resistance still. And you know, there’s resistance within individual people, but there’s also resistance in at the company level. Like we’re not going to let our employees use these tools. And there’s good reason for that. You have to know what kind of information you should and shouldn’t put in, like you should never put in your PII. You should never put in secret business information or sensitive data or anything, because all of that technically can go into its training set and be used in the next training, the next model. So just like you wouldn’t give it your Social Security number or, you know, things that you don’t want out of your possession and out of your hands should not be put in there.

Sharon Cline: [00:41:57] We were talking about school and the education system and how they’re a little ahead of us in this way. Us, I say, us the world. Um. All right, so I’m imagining that I am a high school student who did not want to read catcher in the Rye or whatever book and didn’t want to write a paper about it. So I had I write it. What’s the downside of my not having read this book and just been able to get the grade and just move on, like where all of our curriculum at strategic in the way that they’re asking us or asking students to read and learn for critical thinking purposes, I imagine. Yeah, but if you can bypass that, is there going to be a backlash somewhere or downside or blowback when you are not using those critical thinking skills in the way that a traditional student would have?

Dr. Taylor Sullivan: [00:42:47] So this is a hotly debated question. You know, given everything is kind of born in the education system. I joined a Facebook group that is for teachers and ChatGPT for teachers. I just wanted to see how they’re talking about it and like, how are they using it in the classroom and what’s the general like temperature. And so I’ve been in that group for about six months. And even in that six months I have seen a general warming to the technology. So I think they’re not asking the question of what if students use this? They’re assuming students are using it and they’re encouraging students to use it. And so they’re moving away from how do we stop it? To how can we constrain our assignments, how can we help them become better, prompt engineers and more critical consumers of information so that they can detect a hallucination? So I think that’s kind of the direction that we’re going to be going. At the same time, my my sister in law teaches English, and she and I have debates on whether it should be allowed to be used to write essays about books or, you know, express ourselves. And, you know, we have never convinced each other of of the other way. Like, I don’t think it’s cheating to use it. And. It’s an issue like. And I have these debates with colleagues. Now, if if an engineer uses it to complete a coding test, is that cheating or is that like using a calculator? And I heard I was at a conference once talking about AI, and there was a guy in the audience that was a principal. And, you know, this was back in early spring of this year when people were still kind of freaking out about ChatGPT. And this gentleman stood up and said, guys like math teachers didn’t lose their jobs. When the calculator was made. They learned how to teach with the calculator. And just like that, teachers aren’t going to lose their jobs. People aren’t going to. We will adapt and we will find a way to add human value with this tool.

Sharon Cline: [00:45:04] That’s fascinating to me. Also, monetarily, how this affects someone’s job description, I imagine. So if you’re a copywriter, do you get paid as much if you are using your own brain or if you’re using ChatGPT to help you with copywriting? I’m wondering how that affects salaries.

Dr. Taylor Sullivan: [00:45:24] Well, I’ll tell you who is making high salaries are people that are using AI to build things, or people who are building AI systems. The number of job postings for those types of roles has absolutely skyrocketed, and so there’s a high demand for those skills. If anyone’s considering a career change, I guess, I guess that all boils down to is it detectable or do you feel that you need to disclose that you used it? Maybe we’ll start to see clauses like that in in consulting or in contracts where it’s you have to disclose if you used it and how. I would guess that that probably will happen. Now does that mean you should get paid less? Maybe, but I don’t think so. You’re still using the available tools, just as you would go Google some things, maybe to help you write something. This is kind of a supercharged Google.

Speaker4: [00:46:26] Hmm.

Sharon Cline: [00:46:26] What do you see? As? Do you see an ultimate downside?

Dr. Taylor Sullivan: [00:46:35] It’s hard to say because we don’t. This is not the end of this. And I think that there’s promise and peril right now and we don’t know. I think, you know, it depends on your perspective. Like if this matches humans in three years, five years, ten years, is that a downside? Maybe in some ways, maybe not in some ways. I think that. For me and in my world, using it to commit fraud. I think is possibly going to be one of the biggest downsides. But at the same time, it’s almost making us need to examine how we’re defining fraud.

Speaker3: [00:47:27] Interesting.

Dr. Taylor Sullivan: [00:47:28] So is using it to write something? Is that fraudulent, or is it using a tool to help you with something? Or is it is I don’t know, you could go down this path, pull this thread.

Sharon Cline: [00:47:43] But the bottom line, though is that it’s not going anywhere. And there is, like you were saying, there’s a warming that you’ve noticed in teachers because it isn’t. You can resist as much as you want, right? But if it’s going to be here and it is here to stay, then it behooves everyone for. I’m having an attitude of using this for something good, obviously, but also being aware of the way it can be used, because that’s the biggest thing. Like you were saying with fraud. When someone I’ve heard these, these calls, that’ll happen to people where it’s their their mom’s voice, you know, saying, I’ve been kidnaped, you need to send $1 million. Those are the kinds of things you’re talking about regarding fraud, right?

Dr. Taylor Sullivan: [00:48:26] Yeah. And and, you know, this gets into morality and and what makes something ethical and unethical. A lot of that and many definitions of ethics comes down to intent and motive. Me using it to write something for work I don’t have, like, you know, malicious motives there. I’m just trying to make my life easier and get to an end point faster than I would have been able to get on my own. Now, if I’m using it to do do ill or have ill will and befall harm on someone, well, that’s a little bit of a different story. So maybe we view it as a.

Speaker3: [00:49:12] Weapon.

Dr. Taylor Sullivan: [00:49:13] And in the right hands it’s safe. If in the wrong hands it’s not.

Sharon Cline: [00:49:18] But it’s in the hands of everyone right now, right?

Dr. Taylor Sullivan: [00:49:20] Yes. Well, not everyone has adopted it. Not everyone has opened it. I did a quick poll of about 20 to 25 friends, and most are not using it regularly. Some have never used it at all. And you know, going back to this being like the internet, you’re exactly right. It’s not going anywhere. So my recommendation to these people is just try using it for something like log in, create an account, just play with it, see what it can do. And and just kind of have your experience unfold with it a little bit. If you use it and you don’t find it helpful like don’t write it off, try it for something else. Eventually you know, you’ll you’ll stumble upon a use that’s really helpful. And actually that, I think is how I ended up here, is we have a mutual friend, and I was helping her think through how she might tweak her resume and cover letter for certain roles. And I was like, well, duh. Feed the job description to ChatGPT and and then feed it your resume and then tell it to adjust your resume to better align with the job description. And she was like, well, it can do that.

Speaker3: [00:50:34] I’m like, well, I don’t.

Dr. Taylor Sullivan: [00:50:35] Know, try it. And we did. And we sat there and did it together and it did a great job of that. And there’s a lot of people writing about how it can help with job search, and that’s a lot of people are experiencing unemployment right now and are kind of getting a little bit of fatigue being in the market, applying to so many roles, and it can really help take away some of that anguish.

Sharon Cline: [00:51:02] So if someone is listening now who doesn’t know very much about ChatGPT, where would you recommend they start?

Dr. Taylor Sullivan: [00:51:09] So I would go Google OpenAI ChatGPT the way ChatGPT will work. There’s also an app in the App store, ChatGPT you can download it and you can log in with Google or other ways, set up an account, just start playing with it, ask it some questions. I remember one of the earliest questions I asked it because, you know, last time this year we’re approaching Christmas. What should I get my four year old for Christmas? And, you know, ask me some questions. Like what? What do they like? And I was like, music. And they’re like, okay, these types of instruments are appropriate for a four year old. And it was really good. And I’m like.

Speaker3: [00:51:48] Wait, whoa, this is.

Dr. Taylor Sullivan: [00:51:49] Great drums.

Speaker3: [00:51:52] Is that great though? Well, that’s I’m just kidding.

Dr. Taylor Sullivan: [00:51:57] We do have drums and their.

Sharon Cline: [00:52:00] Drums are amazing. I’m a drummer fan.

Speaker3: [00:52:02] Yeah.

Sharon Cline: [00:52:02] Well, that’s so interesting because the way you approach it is just like to have fun. Yeah. Just play. Yeah.

Dr. Taylor Sullivan: [00:52:09] And you don’t have to do it for like high stakes things like have low expectations, have, you know, go in with a curiosity. So and like the meal planning one, I just was thinking like what are the tasks I hate the most? And like if I really wanted to have like the highest impact on my like mental health, what’s the worst thing? So it’s for me it’s meal planning and cooking, but so I’m gonna start there and then it’s every day as I run into a problem. Like if I find myself thinking or like, struggling through a problem for more than five minutes now, I’m like, okay, duh, I’m going to go ask ChatGPT. And, you know, I’m thinking through how I’m going to present it and what I’m going to have it do to best help me. But I don’t struggle too long without giving it a shot.

Sharon Cline: [00:53:02] I’m thinking about how I use YouTube University to help me with lots of things, like something that’s broken and I’ll try to fix it myself, as opposed to hiring someone to do it, which sometimes works and sometimes doesn’t. But I’m imagining I could use this in the same way.

Speaker3: [00:53:20] Yeah, like say.

Dr. Taylor Sullivan: [00:53:21] You have a problem with your computer. You could say, you know, you’re an IT specialist and you need to help a customer troubleshoot an issue. Here are the things that are going on. Provide a list of steps that the user would need to take to troubleshoot the issue. Done. One second later you have some instructions.

Sharon Cline: [00:53:40] Just the speed of everything.

Speaker3: [00:53:42] Too, I know.

Dr. Taylor Sullivan: [00:53:43] And it’s getting faster and faster. It. Well. Caveat. Every now and then the OpenAI website goes down or is just unavailable. And I can’t tell you, I get this like this need this, need to use it. And I’m like, well, how am I going to work today with with this? And then I remember like, hey, it wasn’t so long ago when you didn’t have this and you had to, like, actually use your brain for these things. But but that’s I mean, that in itself is kind of remarkable that it creates like a delay in my productivity when it’s not available.

Sharon Cline: [00:54:22] So recently I upgraded my phone because my other phone was dying and it wouldn’t stay on. It would be on for a second and then would shut down. So I was trying to log in to work and my my VPN wasn’t able to. The new phone hadn’t been switched over, and the stress level that I was under, it took about an hour for me to get everything up to speed, from old phone to new phone, because I kept having to restart. But it really highlighted to me how even just logging into work and having passwords for any of my anything was on my phone, and that the minute my phone wasn’t working right, I actually was like, what do I need to do? I need to fix this today this minute and panicked, kind of panicked.

Speaker3: [00:55:01] Yeah.

Dr. Taylor Sullivan: [00:55:02] I will say I’m not to the point of panicking without it, but I am to the point where I will restructure my day and like, find something else to do because I know I want to use it so badly for whatever the other task was. So I, you know. I will put things off until it’s available and pick up something else that I don’t need it for instead.

Sharon Cline: [00:55:26] My goodness. I have to say I have not used it other than to just play around. I did ask it once, what’s the what’s the best way to become a successful voiceover artist? Since that’s what?

Speaker3: [00:55:39] Is it helpful?

Sharon Cline: [00:55:40] It was. But what’s nice is I actually was doing those things like, you know, school has taught just in the industry, there are certain things that are pretty standard for people to become successful. And so I was really happy to see, well, there’s no out of the box, something that I never would have thought of. I’m like, well, I’m doing everything I can then, so that’s good to know. It was reassuring.

Dr. Taylor Sullivan: [00:55:57] Yeah. Oh, nothing. Nothing is greater when you ask it some things and it tells you some stuff that you already know. I use it a lot to write, like job aids, things that would have taken me forever because I just couldn’t get the words right. Or, you know, I was wordsmithing them to death because I can read it and know whether it’s right or not. But if, for instance, I want to, I don’t know, train someone how to conduct a job interview, like I could write instructions or I could have it write instructions, and then I make sure that they’re right.

Sharon Cline: [00:56:37] It’s a lot.

Speaker3: [00:56:38] Yeah.

Dr. Taylor Sullivan: [00:56:39] Yeah. And I always, I always think like, wow, I have really I really have an appetite for this. And I’ve really embraced it. And like I think it’s so cool. But there is always that burning like, is this, is this right. Like, are there risks here that I just don’t know about? And I’m sure there are. I have chosen to take a really optimistic stance on this technology and really embrace it and be open to it, because I know that our future is it’s not going away and it’s not getting less, it’s getting more. But there is that kind of nagging like little, you know, devil on my shoulder that’s like, are you doing the right thing?

Speaker3: [00:57:21] Well, I think the.

Sharon Cline: [00:57:22] Same thing about social media, because, you know, obviously there’s a whole generation of people who have grown up with it, but I didn’t. And so is there a downside to growing up with social media constantly and being in touch with people constantly? When I was younger, you know, you were home, when you were home, you either had a phone call or you were home. You know, it wasn’t like you were constantly being bombarded with images and thoughts and words from other people and energy from other people. And there’s something kind of peaceful about having a downtime that I chose, I guess.

Dr. Taylor Sullivan: [00:57:55] And we knew our neighbors and we we had we had a community that was actual physical and closer proximity. And I think that’s one of the reasons we’re kind of seeing the death of the, of the concept of a neighborhood because people are finding neighbors online. And I also think that has a lot to do with some of the political polarization we’re thinking we’re seeing, because it used to be that you had to get along with your neighbors, you know, you figure it out, you find some middle ground. But now because.

Sharon Cline: [00:58:26] You help each other.

Dr. Taylor Sullivan: [00:58:26] Yeah, you help each other. But also, like if you and your neighbor have vehemently different political views, you have to figure out a way to be civil and talk about it. Whereas now you can make your own neighbors and they can all have the exact same beliefs as you, and you are in an echo chamber, and you’re never confronted with the need to be civil with people that have really different beliefs from you. So that’s another story for another day.

Sharon Cline: [00:58:49] Yeah it is, but but important.

Speaker3: [00:58:52] Yeah.

Sharon Cline: [00:58:52] An interesting because like you said, it’s moving so fast and we don’t know the impacts of a thousand different things. I don’t know the impact of any of the things that I’m like even fearless formula. So happy to do this but hope it lands where it’s supposed to. But I don’t know the impact long term of anything like that. Yeah, my brain does not work that way.

Dr. Taylor Sullivan: [00:59:09] Well, I feel like that’s a hard way for a brain to work and that’s a big burden. So, you know, I just try to use my best judgment with, with these kind of things. But I’m sure we’re all making mistakes and we’re all doing some things right. And you know, that whole quote about like, sometimes it’s not the destination, it’s the journey.

Speaker3: [00:59:31] Like, none of us know the destination.

Dr. Taylor Sullivan: [00:59:32] And it’s probably really scary and really exciting. Who knows. But, you know, we just.

Speaker3: [00:59:37] Have you.

Sharon Cline: [00:59:39] Have you ever asked ChatGPT what the downside is to ChatGPT?

Dr. Taylor Sullivan: [00:59:43] Yes. Well, I actually I was doing some prep work for, for this and I was asking him about like, what are your limitations? And yes, I do speak to it like a person. I’ll tell it. Thank you. And please, this is kind of like for folks that use it, if I like, share my prompts or my output with someone and they can see they’re like, oh.

Speaker3: [01:00:05] I always say please to chat too.

Dr. Taylor Sullivan: [01:00:07] I’m glad to see that other people.

Speaker3: [01:00:08] Do that.

Dr. Taylor Sullivan: [01:00:10] Anyway, so I don’t.

Speaker3: [01:00:12] Even remember what we’re talking about.

Sharon Cline: [01:00:13] Like, do you ever ask ChatGPT like where where is the downside of having you in my life? Or I.

Dr. Taylor Sullivan: [01:00:18] Do? Well, also, like, you know, in the assessment industry, the first thing you’re worried about is people cheating with it. And I’ve now had this like existential question like, is it ever cheating if you use it like, I don’t know, I mean, if this is always going to be around and if somebody’s going to be able to use this on the job, is using it for this test cheating, I my head goes to these places and I’ve kind of like drawn a semi-artificial line, like if they’re using it to completely misrepresent their skills and abilities and like there is no shred of truth, then. Yes. But at the same time, then we probably need to build better tests that are less susceptible to a non proficient person being able to fake proficiency. Like maybe we just need to try harder and make things less fake able.

Sharon Cline: [01:01:12] I agree with that. I’m thinking how much I use Google for everything. Like I can’t think of this author. You know, they wrote this book that was about this or that. Let me look it up. So is it. Does it mean that I don’t have that knowledge in my head? Does it mean that I’m not smart? It just means I can’t remember at this moment, or what was the name of that character? Or, you know, I get curious about a thousand things. My brain doesn’t stop. So I look up things all the time.

Dr. Taylor Sullivan: [01:01:37] But this goes to what we were saying, though. What you’re good at is knowing what questions to ask, and for knowing that there is an answer and how to instruct something to get it. So when you’re asking Google a question, it’s not like you’re just showing up and staring at Google and waiting for an answer to magically appear. You are still using your brain and your knowledge to know that an answer is there and there is a solution, right? You just need to get to it.

Speaker3: [01:02:06] And it’s not.

Sharon Cline: [01:02:06] Cheating. It’s not a reflection of my intelligence or whichever way you want to phrase that. Um.

Dr. Taylor Sullivan: [01:02:15] I always say like it’s a tool. Yeah, it’s a tool. And, you know, there’s some things that for every, every job, there’s going to be some neat things that you need to know and not have to go to Google for. Like if you were at a networking event and you had to be like, oh yeah, let me answer that question. Hold on, hold on. And, you know, you pulled out your phone to answer like a really basic question about voice overs or something like that. Like not good. But for the most part, we’re not in a lot of those settings where your knowledge needs to be just like right there. I mean, some jobs are like, I certainly would want like a foreign diplomat to have a general knowledge of the world and geopolitical things and not have to pull out their phone to answer a question about some major political thing. So and my husband’s a lobbyist. So we talk about this a lot and he just retains information like it’s crazy. And but I get it. He needs that. He needs to be able to on the spot, you know, roll something off in a in a face to face setting. Um, and so we found that ChatGPT is not going to help in situations where you’re in a meeting and you need to. Refer to something or you need to create on the spot. But you’re right, maybe that will make more face to face interactions though. I feel like the trends kind of in the opposite with remote and distributed work.

Sharon Cline: [01:03:35] Exactly. I was thinking the same thing, like we used to be in offices all the time, and now we’re not more and more. So how how much will we even know? Well, I was thinking a political speech, right? You can’t fake having seen it yourself, right? Someone speaking, it’s not going to be a deep fake.

Dr. Taylor Sullivan: [01:03:53] They probably use ChatGPT did write the speech though.

Sharon Cline: [01:03:57] Right? Right, but they really said it. It’s not someone presenting me, saying something I would never have said.

Speaker3: [01:04:05] Right.

Sharon Cline: [01:04:06] So that will be considered. Um. And the truth, I guess a true experience, a true true words I was there this group.

Dr. Taylor Sullivan: [01:04:14] Like original.

Speaker3: [01:04:15] Content, original.

Sharon Cline: [01:04:16] Original content that you can verify.

Dr. Taylor Sullivan: [01:04:20] Maybe unless deepfakes get really good. But I think the two that’ll be, you know, maybe there’s going to be some space for like, third party verification companies that, you know, their one job is to detect fake from real or to like watermark or certify that things are real.

Sharon Cline: [01:04:38] This is the last question I have for you, because I know we’ve gone over a little bit, but I really appreciate you spending this time with me because, again, I’m trying to catch up and I’m not very articulate this way. So I’m like, I struggle, you know, and I appreciate you being so patient with me as I ask you a bunch of questions.

Speaker3: [01:04:51] Now, like I said, I.

Dr. Taylor Sullivan: [01:04:52] Talk about this stuff all day. And, you know, I again, I’m not an expert in the technology itself, but you.

Speaker3: [01:04:57] Sound like you, I really.

Dr. Taylor Sullivan: [01:04:58] Have. Thank you. Fake it till it matters. Chatty is actually saying all of this right now.

Speaker3: [01:05:04] Yeah.

Sharon Cline: [01:05:04] Really? I will never.

Speaker3: [01:05:06] Tell a deep fake.

Sharon Cline: [01:05:07] I’ll never tell. No. My question for you is, in terms of relationships, how does ChatGPT affect loneliness?

Speaker3: [01:05:21] I don’t.

Dr. Taylor Sullivan: [01:05:23] Well, one quick funny story, and then maybe I’ll try to answer for real. Um, one of the first things that my husband used it for was to write me an email inviting me to go on a date, but it was like this. Absurd. He gave an instructions to frame it in, like, an absurd way. And so it was like, Madame.

Speaker3: [01:05:47] I request the honor of.

Dr. Taylor Sullivan: [01:05:49] Your presence on our back porch tonight to watch an episode of the first 48. It was like this. Really? Like crazy just asking me to go watch TV downstairs. So that was funny. Um, so I think that was a plus. A plus in our relationship was that he used it in a creative way to make me laugh.

Speaker3: [01:06:10] Um.

Sharon Cline: [01:06:12] So a good side, like a but a human side, too, because he used it to make you laugh and like, you obviously knew it wasn’t real or whatever. Yeah.

Speaker3: [01:06:19] That’s cool.

Dr. Taylor Sullivan: [01:06:19] Yeah. Um.

Speaker3: [01:06:22] I think in some.

Dr. Taylor Sullivan: [01:06:23] Ways it could help with addressing loneliness. I mean, it makes me think of that movie her where Scarlett Johansson. Yeah, exactly. I mean, I think that this will take some humanistic traits and make them accessible to people, so it may make them feel like they are less lonely. But at the end of the day, it’s a large language model. It’s not a human. Maybe having so much access to information at your fingertips might help with connectedness. Just being able to learn something quickly or get certain kinds of information quickly may help people feel less isolated. If if they don’t know something, they can find out. And so maybe just having access to information could help with that. But yeah, I mean, you know, that emotional intelligence, social connection, empathy, actual communication, non-verbals that’s obviously not going to be there today. Maybe it will be in the future.

Sharon Cline: [01:07:32] We just don’t know.

Speaker3: [01:07:33] We don’t.

Sharon Cline: [01:07:34] We’re living it as we speak.

Speaker3: [01:07:36] Yes.

Dr. Taylor Sullivan: [01:07:37] It’s I mean, it’s an exciting time. It’s an exciting time to be alive. It’s been really fun to watch this roll out. So obviously my eyes every day are focused on the software engineering industry, and it’s kind of hitting it in waves, but it’s changing everything. So it’s just some companies are changing faster than others.

Sharon Cline: [01:08:05] So, Dr. Taylor Sullivan, how could someone get in touch with you? If they would like to know more about what we talked about or anything that you’re doing in your business world?

Speaker3: [01:08:14] Yeah.

Dr. Taylor Sullivan: [01:08:15] Well, you can email me at Taylor Sullivan at codility. Codility.com.

Sharon Cline: [01:08:22] Excellent. Thank you.

Speaker3: [01:08:24] Yeah. It’s my.

Sharon Cline: [01:08:25] Pleasure. This has been very, very interesting for me. And I was actually going to see if maybe in six months, if you would be willing to come back and we can speak about this again and just see what has changed.

Speaker3: [01:08:37] Yeah.

Dr. Taylor Sullivan: [01:08:37] I’d be happy to. I’ll send my deepfake next time.

Sharon Cline: [01:08:41] I’ll send mine.

Dr. Taylor Sullivan: [01:08:42] Perfect. We can go get it. We can go get a glass of wine instead.

Sharon Cline: [01:08:49] Sorry. That’s funny. And kind of sad, but true.

Speaker3: [01:08:52] Who knows what will be.

Dr. Taylor Sullivan: [01:08:53] Or that’s the most exciting thing ever. Like, I would love to imagine a day when I can just sit on my couch and, like, just chill and my house is doing everything for me. My job is covered. My kids are somehow cared for and entertained.

Speaker3: [01:09:07] Cancer has been cured.

Dr. Taylor Sullivan: [01:09:09] Yeah, yeah, yeah. Maybe that’s where we’re going. I like to tell myself that.

Speaker3: [01:09:13] I believe.

Sharon Cline: [01:09:14] That too. And I like that you talk about a positive spin here, because in my mind, it’s. It’s like this world that seems scary. Not. I don’t know if scary is the right word. Unfamiliar. I don’t even know what this is going to do. I always think dark, like, oh no, but you’re talking about something as being really positive and helpful and encouraging you to make different connections in different ways, whether it’s in your business or interpersonally with your children. I love the idea of that, where you’re using it for something good. Super power for good.

Speaker3: [01:09:45] Yeah.

Dr. Taylor Sullivan: [01:09:46] Well, I mean, psychology tells us that unfamiliar things are scary usually, and the best way to deal with that is to confront it and become familiar so that, you know, my advice stands download it. Just try it.

Sharon Cline: [01:10:00] See what happens. Yeah. Make some dinner with five ingredients.

Speaker3: [01:10:03] Yeah, I probably should.

Dr. Taylor Sullivan: [01:10:05] Actually make.

Speaker3: [01:10:06] Something.

Sharon Cline: [01:10:06] I’m going to try that actually I’m going to I’ll text you and let you know how it goes. Yeah.

Dr. Taylor Sullivan: [01:10:10] Great. No that’s one of my favorite things. Anytime I like teach someone how to use it, I always am like, send me your output.

Speaker3: [01:10:16] It’s like.

Dr. Taylor Sullivan: [01:10:17] God.

Speaker3: [01:10:18] I’m such a dork.

Sharon Cline: [01:10:20] No, you’re amazing. And I really appreciate the insight. I never would have been able to understand everything that you spoke to me about by just reading it, or even having ChatGPT tell me. So. Thank you for your presence today in the studio and helping me to understand what this new frontier.

Speaker3: [01:10:35] Yeah. My pleasure.

Sharon Cline: [01:10:36] And come back.

Speaker3: [01:10:36] Yeah, I’ll come back.

Sharon Cline: [01:10:38] Okay. Thank you. Thank you all for listening to Fearless Formula on Business RadioX. And this is Sharon Cline again, reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

William Thomas with Golf2Grow, Teresa Carter with Jazzy Hearts Foundation and Kimberly Jerguson with Wildlife Action of Georgia

December 5, 2023 by angishields

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Charitable Georgia
William Thomas with Golf2Grow, Teresa Carter with Jazzy Hearts Foundation and Kimberly Jerguson with Wildlife Action of Georgia
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William-ThomasWilliam Thomas is a transplant from the state of Ohio, who now resides in the Towne Lake area of Woodstock.  He joined the U. S. Navy straight out of high school and married Kelly (Johnson) Thomas, a native of Woodstock.

After his tour of service, William began a career in finance, advancing to the role of Regional Vice President, and began to further his education; completing his Bachelor of Science in Religion and his Master of Arts in Church Ministries from Liberty University. William is the author of Marriage: It’s Not Magic but it Can Be Magical.

William co-owns Golf2Grow, Inc. and Golf2Grow Indoor Golf Experience with his wife of 22+ years.  Golf2Grow, Inc. partners with non-profits and charitable organizations to connect with the proper donors to host fun-filled golf tournaments through which the community can participate.

The Golf2Grow Indoor Golf Experience will launch with its indoor facility in the Spring of 2024 and will provide a fun atmosphere for new golfers, seasoned golfers, and everyone in between looking to have a great time.  William and Kelly have 4 children, Madison (20), Mackenzie (18), Macey (14), and William Phillip II (13). As a family, they attend and serve at Woodstock City Church.

In his free time, William is a vocal Ohio State Buckeyes fan.  He and Kelly enjoy traveling internationally and inspiring other people.

Teresa-CarterMeet Teresa Carter, the visionary founder of Jazzy Hearts Foundation. Driven by a deep commitment to honoring the memory of her daughter, Jazlene “Jazzy” Carter, Teresa established this nonprofit organization.

Jazzy, a beacon of hope, illuminated the lives of many with her resilience, defying the odds and testing the boundaries of medical science.  Her journey with congenital heart disease (CHD) became a testament to strength and perseverance, inspiring others to bolster their faith through witnessing her triumphs over adversity and even when she tragically succumbed to cardiac allograft vasculopathy (CAV), a common cause of death in heart transplant recipients.

Teresa is on a mission to fund innovative research to increase the longevity of pediatric heart transplants and improve the overall wellbeing of recipients through Jazzy Hearts Foundation.

Now a guiding light herself, she hopes to lead others to Christ through the foundation, extending compassion to those facing the challenges of pediatric heart transplants. Jazzy Hearts Foundation stands as a testament to the enduring legacy of a young soul whose impact continues to ripple through the lives of those touched by her story.

Kimberly-JergusonKimberly Jerguson was born and raised and currently resides in Cherokee County. She always wanted to give back to the community.

She resides on the board of Wildlife Action of Georgia where she handles the fundraising side of things giving her the opportunity she always wanted.

Wildlife Action of Georgia is a grassroots organization 501c3 teaching conservation and preservation of land and animals and all monies raised throughout the year goes directly back into the community.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and resources. We put the fun in fund raising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: [00:00:45] Good fabulous Friday. It’s another fabulous Friday morning. Even though it’s a little rainy outside. We do need the rain and it’s finally getting cold out there. Christmas is just around the corner. Hope everybody had a great Thanksgiving. We were off last week for Black Friday because the building wasn’t open and I couldn’t get in, so there’s no point having a show. So we again, we mentioned we got three fabulous guests. If this is your first time listening to Charitable Georgia, this is all about positive things happening in the community. And normally I start with ladies first, but the two ladies I have asked me to start with a gentleman first. So William Thomas from Golf2Grow, welcome this morning.

William Thomas: [00:01:16] Thank you for having me.

Brian Pruett: [00:01:17] It’s probably unusual for you to get to go first, huh?

William Thomas: [00:01:20] It usually is always me first, though. Honestly.

Brian Pruett: [00:01:22] Oh, it’s all about you, right?

William Thomas: [00:01:23] No, it’s just people want to see me mess up first. There you go.

Brian Pruett: [00:01:26] There you go. Well, you and I have met and talked, and we have a lot in common. We’re both Buckeye fans and. Yes, sir, unfortunately, we didn’t beat Michigan again. But that’s okay, right? You know, we still maybe have an outside shot. So we both have a passion and heart for helping others. So if you don’t mind, share a little bit about your background and we’ll talk about golf to grow.

William Thomas: [00:01:46] Absolutely. So I’ll just start first with my wife just because that’s the major part of my life. My wife and I have been married 22 years. We got married as teenagers. We have literally grown up together. We don’t know life as adults apart from each other. We have four awesome children, a 21 year old or soon to be 21 and 18 year old, a 14 year old and a 13 year old. Our three oldest are girls. Our baby is a boy. He is spoiled rotten and we enjoy traveling. That is probably a big major portion of our life is traveling. We believe in culturing our kids, getting them to understand and experience other backgrounds and lifestyles and and cultures. So we love to travel, especially with our kids, and we enjoy the game of golf as we’ll talk more about. I’m sure that’s at least I do my wife. Likes it from a distance.

Brian Pruett: [00:02:37] Well, you’re also a veteran. You’ve served in the Navy. Correct? Yes, sir. I do thank you for your service. So what did you do in the Navy? What was your.

William Thomas: [00:02:44] My my title and my rating was a sonar tech. But after two years, I was injured and spent the last two and a half years on limited duty in a legal service office, which really helped me transition out the military very well, made some great connections, got into finance and that really, to be honest, started my my career and where I’m at now, I believe.

Brian Pruett: [00:03:04] So we I already know a little bit about this, but you were sharing with Kimberly a little bit, but you were you are from Ohio, but your wife’s from here. So tell us how you got from Ohio to here.

William Thomas: [00:03:14] So my mom got remarried to a gentleman here in Georgia, and I, kicking and screaming, moved to Georgia. I was a big deal in Ohio. I hate to sound pompous, but I was fairly good at athletics. So, you know, I had some clout in Ohio. So coming to Georgia was not fun to me. And to be honest, I had never experienced life in the South. I’d never experienced some of the dynamics that culturally that maybe the South had, especially when I came here. So that was a huge shock for me. But to be honest, Cherokee County is a fantastic county. If you have somewhere to raise a family to, to worship, to play, to start a business, to be involved in the community, Cherokee County is absolutely the place I would not want to be in any other county, to be honest.

Brian Pruett: [00:04:02] There’s a few other counties that have portions of the county. There’s like Cherokee County, but I’ve never met anybody who lives in all parts of Cherokee County who talks about the whole county that way. So, um, all right. So. We’ll get into your business in just a second. But tell me why you just have this heart for helping organizations in the community.

William Thomas: [00:04:23] All right, well, I think it just comes to part of it is I. And maybe this is a bit personal, but at at 17, I became homeless. And it was a challenge for me to graduate high school, not because of grades or lack of effort. It was a lack of an ability to have a place to shower and get to school. And there were people that really, really stuck their necks on the line for me, including my school counselor. That allowed me to live with her the final six months of my senior year so that I could graduate. So I have a just a real heart for taking those who are overlooked, those that have needs that, especially in most cases if you just had a dollar, would make a difference. And in our community, that happens to be a lot of nonprofits that are serving our community, that are underserved, that where there’s needs that need to be met. So I just have, you know, a selfish passion because I know what it feels like to be didn’t do anything wrong, nothing that you had a choice on. You just find yourself in a situation that life is giving you. And if there’s some resources, if there’s some education, if there’s somebody that comes alongside of you, there’s a difference that can be made. So just because I personally experienced some some things, I just want to be able to help the next individual that is going through that. And I understand that I don’t have 30, 40, 50, 60 years of inroads in those services, but there’s organizations that have personally been affected by it that care about that, that if I can just help partner with them, to help them raise money, then they can take their passion and go with it.

Brian Pruett: [00:06:00] Well, you said it was selfish, but I don’t think it’s selfish because that’s why everybody in this room, I think, does what they do. There’s a reason everybody’s involved in the community because of part of their story. I mean, I haven’t shared my story yet on this show. Eventually I will, but I went through some stuff. Three of them were were life things that I shouldn’t be sitting here, but the community was with me and for me. And that’s why I do what I do for the community. So you also are kind of like me. And even though I don’t like golf tournaments doing them, but you like doing them. But you were sharing with Kimberly before we got on the air. You don’t go after the big boys as far as the big bucks and stuff like that. It’s more the smaller community and I’m the same way now. You raised probably a little bit more money than I do, but I average about $1,000 a month. And some of the events that I do, and whether it’s $1,000, $10,000 or $12,000, every dollar imaginable for a profit is goes a long way. I remember the first time when I started this January doing the trivia that I do. The first non profit is footprints on the heart, and they deal with people who maybe families who’ve lost babies. And when I handed her a $1,000 check, I wanted to be more just because of what she does. Right? And she told me she goes, if you hand me a $20 check, it wouldn’t have mattered. And then she said, but you just bought me five caskets for the year, right? It’s amazing when you get to hear that. So share golf to grow what you guys do, and then you’ve got an exciting thing that you just are getting ready to. That’s happening as well. Yes, sir.

William Thomas: [00:07:25] So Golf to grow really started by accident. As I said I like to golf. I don’t use the word love because I love my wife and I like my kids a lot, but I like, like like golf. And I’m kidding. I love my kids, but I like golf. But we were getting ready to head out of town, and I just wanted to have a little get together with some friends. So I asked them, hey, would you guys want to get a foursome together? Let’s go play some golf. A couple minutes later, some of the guys in the same circles texted me and said, hey, we’d like to play too. Can you book another foursome? A few minutes later, I started getting Paypals and venmo’s and and money coming to me saying, hey, book us a foursome too. Well, within a few minutes we’ve got a huge following or gathering of people wanting to play golf. So I said, hey, if we’re going to go out there in this big group, let’s raise some money and give it away. It’s just just, you know, let’s have some competitions, raise some money, give it away. And we were able to raise a substantial amount of money in about two and a half weeks. So my wife said, why don’t you do this for a living? And I said, well, who’s going to pay me to put on golf? Tournaments like that just seems so superficial.

William Thomas: [00:08:32] You know, no one’s going to do that. So we really we actually it’s funny because we’re going to Chicago this weekend. But last year we went to Chicago and we literally had our napkin presentation of the pros and cons of why this business model may work, who we would target, what our compensation would be if we took any. So we sat down and we said, well, there’s there’s a need in our community for non-profits to raise money. And during Covid, which we saw, charitable giving decreased, not because people are bad people because they didn’t have the resources, the extra money, but what they did not stop doing was playing golf. Like the golf courses were still always booked. So I’m like, and my wife was like, if people need to raise money and they’re still going to golf, even if they don’t have extra. Money, they will not cut that expense out. Let’s use the community who one plays golf to small businesses that still need consumers to come in in their in their offices and their stores and their warehouses to benefit these nonprofits. So we really put together a pitch to a couple of nonprofits thinking, you know, we do 2 or 3 this year, and, you know, we kind of see if this is going to work. And within a week and a half, two weeks, I mean, it was can we do it? Can we do it? Can we do it? Can we do it? It’s a no brainer, no brainer, no brainer.

William Thomas: [00:09:42] Can we get on for next year? Can we pay you already now for next year? Can we get on your schedule? Can we get on the waiting list? And it again, it started by accident, but we’ve had this last year we did seven golf tournaments. We had almost 400 golfers attend those seven tournaments. We raised over $58,000. We had 136 sponsors, which like, that’s freaking huge. I mean, excuse my language, but that’s freaking huge. And it’s exciting to know that we get to turn over a check to our nonprofits. There was a comment made by one of the executive directors, and he said to us, and his whole goal was, and I’m not going to share who the nonprofit is, but most of their money comes from Medicaid, so their needs are met. But what they don’t have is their wants. They don’t have updated equipment that their the people they serve need to have. They don’t have the ability to give their staff a two day vacation in Helen, Georgia, so they don’t get burnt out. You can’t promote that. You can’t tell people that, hey, I want to raise money so I can send my staff on a vacation because unfortunately, people get in their feelings about that and they say, well, you’re wasting the money. Well, they need it.

William Thomas: [00:10:46] They have to get a break. They have to get some time off because that stuff gets overwhelming, especially when it’s emotional or physical and things like that. So we’re able to write them a check and get them a check from these sponsors so that he can give his staff a vacation, something he couldn’t promote. But that is much needed to me. That’s that’s daggone cool. That’s awesome. So that is is kind of how Golf day grows started and where it’s at. And what we’ve realized is that there’s an opportunity here in Georgia to really do more than that. Right now, having seven tournaments a year is primarily because of the weather. When it gets hot, no one wants to play golf like in a tournament because it’s a six hour event. Nobody wants to be there. And when it’s cold, no one wants to be out there. So we’re limited to about seven clients a year. That is the maximum that we can do. So we started looking how can we do something year round? And that’s where the Golf to Grow indoor golf experience came out. So as you’ve probably seen on social media, we have leased the space. We’ve got a 4000 square foot building. We are putting simulators in there. We have started our build out, got the architectural designs in and the goal is to be live by February, but that will allow us to take advantage of like days like today, where regular people who just want to play golf but don’t want to walk in the rain or it’s cold or it’s super hot or they don’t have 4.5 hours can come and play, practice, learn.

William Thomas: [00:12:04] But then also we can have year round tournaments. We’ll have four simulator bays in there, so we can be able to bring on on board more nonprofits because we have multiple months we can add to our schedule that right now we just can’t. So we are it’s exciting that we’re in a community where obviously there’s nine there’s nine golf courses in Cherokee County, so obviously that makes sense as far as the business side of things, but that so many people just want to be a part of of meeting a need. And to be honest, when you take a nonprofit and you say, hey, can you help this nonprofit? A lot of people think, well, if I give $100 or I spend an hour volunteering, it doesn’t mean much. So they just don’t do it. But if they get to play golf and know that part of their money goes to that. There, they’re like, oh, I’ll absolutely do it. So it allows people in the community who want to serve, who want to be a part, but who feel like their dollars don’t go far to still want to be involved. And from the sponsor side of things, those businesses in I mean, I’m a I’m a marketing guy, you know, financial guy from just background.

William Thomas: [00:13:06] But for a business to want to sponsor a golf tournament, it makes sense for them. They know that 70 to 90 middle class consumers of products are going to be there, and they can put their service in front of those consumers. So from the the standpoint of the sponsor or the business, it makes perfect sense for them that we don’t have a problem getting sponsors because they understand the return on their investment. They do 500, they do 1000. They have 70 people who make 60, 80, 100 grand a year. Their spouses make 30, 40, 50, 60, 80 grand a year. They have 2.2 kids. They have a house. They have, you know, they need new fences, they need Hvac, they need a roof. They need to get plumbing done. So those businesses want to be in front of those type of people. And unfortunately, other than the nonprofit giving a pat on the back or a thank you, they really can’t give anything back. But when they do a golf tournament, there’s something that that that business can get back. So we found a business niche where the community benefits the services that that need to be provided from the nonprofits, those nonprofits benefit. And then also the golfers get to be a part of that. So it’s just it’s been fun. It’s been awesome.

Brian Pruett: [00:14:08] Well, you talked about your indoor facility, but you also said something you already on a two year waiting list. That’s pretty amazing.

William Thomas: [00:14:14] Yeah, it is pretty cool.

Brian Pruett: [00:14:16] So I shared with us earlier, I don’t know that you guys know this or have listened to my back shows, but Teresa, being from Bartow County, you probably need to know this. I don’t know how many there are in Cherokee County, but there’s 840 nonprofits just in Bartow County. That’s and Bartow County is twice the size or less two size smaller than Cherokee, which is insane. So, um, so I want to go back to your sponsors for a second. So I know some people have said to me with my events, hey, if you become a nonprofit and you’re a nonprofit helping a nonprofit, you find more people giving money because it’s more of a tax write off, it’s the same. It is. And I don’t think people really understand that. Yeah. You know, you’re but it’s. Uh, you get more, I think, by doing something like this for the marketing aspect of the branding aspect than just the tax write off. Would you agree?

William Thomas: [00:15:04] I totally agree. You get I mean, it’s it’s just you get I mean, for me it’s about feels more than the dollars. Like I like the feeling of doing it again. I think it’s kind of selfish, but but like I heard somebody ask me or had somebody asked me years ago, do you give your wife flowers because you like the feeling of her getting the flowers and knowing she liked it, or the fact that she likes flowers and to be honest, give her flowers because I know it makes me feel good, because she feels good that she got flowers. And that’s kind of selfish. But that’s why I do it. Like I like knowing I’m the conduit and that gives me jacked up feelings. So I’m excited about it more than I’m actually doing it for them, doing it for me because of the way it feels. So I think that energy comes through. So when we talk to businesses, when we talk to sponsors, and I don’t have a problem hearing the word no, and I’ll keep asking beyond the first no and the second and the third no. That’s why I’ve been married 22 years, too, because I keep asking. But, you know, I believe in it. I believe in what I’m doing wholeheartedly. So I’m not pitching or selling or convincing or coercing. I’m really believing in what I’m doing. And I think that these businesses, when I, when I’m engaging them, you know, obviously they’re generally good individuals anyway. But but I think they see that through me and through what we’re doing.

Brian Pruett: [00:16:19] Well, you keep saying that it’s selfish, but I like to just tell you that it’s not selfish because you said it makes you feel good, but you’re helping somebody else, even if you’re just handing your flowers, you know, flowers. Wife. Flowers to your wife. I’ll get it out in a second. One of those can’t see past my eye thing, because there are other selfish people out there who do stuff just for them, right? And while you’re doing it for yourself, it’s a different reason. So I just want to say it’s not so. Thank you. That’s very commendable. All right. Um, so let me ask you this. I’ve seen some pictures of you at the Canton Business Club. You do some networking and stuff. Well, there’s another thing we talk about down here is the power of networking. Do you have a positive testimony you can share about networking?

William Thomas: [00:17:00] Certainly. So I’ve BJ Mccranie is a good buddy of mine that he and his wife have become really great friends of ours, and that has nothing to do with business. It’s I got to meet great people, and I have people that are in my circle that I can count on, that I can call upon. I wish I could say there was some business that came out of it. And I mean, I guess there has been maybe I mean, he’s done some sponsoring, some small sponsorships there, but but it’s just a good friend and and to me, man, this. So I don’t want to keep talking too much. But I grew up without my dad, so I got really attracted to male leadership. And like, I don’t cry very often, but if men cry, I cry. And if and if men disappoint me, I get broken. I’ve had some mentors in my life, some leaders in my life that have really disappointed me because I’ve always been looking for male leadership, and I latch on to male leadership. And when they when they disappoint me, it literally breaks my heart. So I look for strong men, strong leaders, and people that I can I can have relationships with and and to me, that’s been the best thing that’s come out of networking is I’ve got some people that I’ve added to my foxhole that if something were to happen to my wife or to my kids, or if I needed something, I had a flat tire or whatever. I mean, just simple stuff that that I know they’d be there. And so that that I wish, I wish I could say, oh, some great business. I don’t really there’s.

Brian Pruett: [00:18:39] All things about networking because I think people have the wrong mentality when it comes to networking. Right? I was one of those first people when I first networked. I was the hungry sales guy. Here’s my card, here’s my card, here’s my card. Let me sell you. Let me sell you. And that’s not it. It’s about getting another person establishing that relationship. And it’s all about them, not you. I’ve got a good buddy who became a good friend of mine from networking, like you’re talking about, named Kevin Harris, and he has a nonprofit, all in, all Out. He listens every week. So I pick on him because he’s the one that I got started about crying. So you talked about men crying when he. So I made him cry four times in one night. So if you’re around him, you’ll probably cry. You’re welcome. Kevin. Yeah. Um, so let me ask you this. You started a business, obviously. Golf to grow. First of all, it’s kind of obviously in the name, but I’ll just tell me why you chose that name.

William Thomas: [00:19:29] Well, I’m big on Alliterations, so I like the double G’s. I mean, I’m just. Our kid’s names are Madison, Mackenzie, Macy, and then my son’s name is an upside down M. It’s William. So we we I’m very big on that. Their middle middle names are joy and grace. I mean, it’s just it’s I’m weird. I like patterns. So it just made sense. And I wanted something to connect it that was different than letters. So I, you know, golf to grow it. Just maybe if we would have thought it maybe differently, there may have been a different name because people ask us, well, do you guys do kids lessons and stuff? And we’re like, it’s coming, but it’s not there yet, because right now we just host golf tournaments. You know, that’s our primary model now. But that it just it was the alliteration and I wanted to separate the words with the number. So it just made golf to grow was was it. There you.

Brian Pruett: [00:20:19] Go. Awesome. So you mentioned obviously you’re already on a wait list for two years, right? Is it just Cherokee County that you’re, that you will serve people or you work with anybody outside of Cherokee County? That’s a.

William Thomas: [00:20:30] Good question. So we do have one that we’ve hosted this past year that was in Fulton County, and that will do again next year. They’re already in the books for next year. And that the primary reason we do that did that is the individual who’s on the board is a mentor of mine that I’ve known for 20 plus years, and I have a heart for what he’s doing in his community. And when he asked me, I couldn’t say no. If it would have been anybody else, I would have definitely said no. I don’t want to drive to Roswell. I don’t want to go that far. And again, there’s so much need in our 434mi² and Jackie County, like, there’s so much need here. So I’d much rather be in Cherokee County and and you know, I guess to be logistically sound. I have connections here too. And it’s, you know, it’s easier for me to engage businesses where I’m actually here and I’m actually engaged and I have some kind of, hey, I’ve used your services or I’ve been there, I’ve passed by or I’ve seen your sign. Da da da da. If I go out to to Fulton County, I don’t have that same that same impact. And, you know, I’m just a regular little guy. Fulton County is maybe above my pay grade. You know, it’s nothing bad about the people there at all, of course, but it’s just it’s above my pay grade, you know? Cherokee County, more of my people.

Brian Pruett: [00:21:49] Right? But if somebody wants to talk to you, you’d probably talk to them.

William Thomas: [00:21:52] To the chagrin of my wife. Yes. Because I’m like, I’ll help you. I can do it. I’ll fit you in the schedule. My wife’s like, no more William next year, you know, or the year after, you know.

Brian Pruett: [00:22:02] So. So let me, without giving away too much of the secrets or whatever, can you just give us a brief rundown of how it looks like when a nonprofit approaches you, or vice versa? Absolutely.

William Thomas: [00:22:13] So we we sit down and my first thing is, is what are your goals? What are you trying to accomplish dollar wise in the timing? What’s your what’s your your ask of the community? Do you want the dollars or do you want to be more known? Do you want golfers to see who you are and what you’re doing, or you’re just trying to to generate money? And neither one of those are bad. I mean, if you if you need money, you got to get money, of course. But if your goal is just to get the visibility out there, that’s important too. So we just find out what their goals are. We find out what their time frame is. We ask our clients we need at least a minimum of six months to get into a tournament. We are not doing it any sooner than that. So if you have a youth mission trip in March, you know next year I’m not your guy. I can’t help you. I’d love to, but I can’t. I’m just not fair to you. I’m not going to do as good a job and I’m going to start stressing and pushing, which doesn’t do anything well for your your cause. So at least six months we go through our fee structure. I am a big fan of being paid based on results. I’ve never been a really good salary guy, even in the Navy. That’s probably why I didn’t stay. Excuse me is I don’t I don’t like getting paid just for my time because I only have so much time. So I’d much rather get paid on my efforts.

William Thomas: [00:23:28] And that’s how our company is compensated. We get paid based on the results we provide. We don’t charge them billable hours. We don’t ask for a $5,000 retainer. We say, hey, if we raise X, y, z dollars, here’s the percentage we ask to get paid so that we only get paid when we produce the results. It doesn’t stick the nonprofit in a hole. They don’t have the money to pay me a $5,000 retainer. I can make $5,000. They just can’t pay me that up front. I need to get paid as the results come in, as they’re getting checks, as they’re getting their compensation from their various sponsors and golfers and things like that. And then we really look at their warm market and who they knew, who they serve and who has served them. If you know, and I tell people, you know, if if my barber was unwilling to give me something to donate to a golf tournament, I’d find a new barber. If I’m going to support you and patronize your business, I’m not asking you to give me a thousand, because you may not have it, but you can give me a gift basket with a free haircut and some lotion and some, you know, some skin cream. You know, if my wife goes to the salon and they’re unwilling to donate something, we’re going to find a different salon. And that may seem. Seem harsh, but. And I tell my clients that if you have people that have done your lawn for the last six years at your place of business or your place of your nonprofit, and they’re unwilling to support you in your golf tournament, you need to find a different maintenance system or maintenance care provider.

William Thomas: [00:24:44] And sometimes that’s kind of a bit harsh, but if you patronize someone’s business, they ought to patronize you back. So we go through and we’ll sit down with our clients and say, hey, who on your board has a business? Let’s try to get them involved. Who do they use for the services that they provide at their home and their place of business, their place of worship at church or whatever it may be. So we generate 30, 40, 50, 60, 100 names of potential contacts that they’re already close to that like them, care about them, love them, have supported them, have given them money before in the past, and then I engage them and say, hey, look, this is what it looks like to be a sponsor in a golf tournament. These are the pros and cons. These are the perks. This is the kind of return on your investment by being involved in front of 70 to 90 middle class consumers and being around, you know, 15 to 25 other businesses that are sponsoring. So you have the opportunity to network and engage as well. So so we really articulate that clearly to our clients. And then we tell them, let us do the work, we’ll do the work. We we will, we’ll ask you permission. If we get a sponsor that comes in, we’ll ask, you know, there’s some nonprofits that say, you know what Bacardi rum Company here in in Woodstock, Georgia, they want to give $1,000.

William Thomas: [00:25:54] But my nonprofit is a church and they don’t want that to be their sponsor. Okay. Let me ask you, do you want this sponsor? No, we don’t want to. We don’t want that local CBD store. Uh, we’re a sports organization or a sports nonprofit. We just can’t be. We can’t have that. But then there’s other ones that are like, I don’t really care. It’s money. We’ll take it, you know? So. But we just go through and tell them what we anticipate, and then we tell them to kind of sit back, wait till tournament day, and then we’ll ask you for volunteers and then we’ll give you a big check. You know, you’ll get gotten checks throughout the month as they’re coming in, but we’ll present a big check. We’ll ask you your reviews, we’ll ask for your thoughts, and then we’ll really do a debrief. About two weeks after, we’ll submit the solicitation report to the state, because I’m licensed by the state to solicit money for nonprofits. It’s a, unfortunately, a nefarious industry of people taking money from nonprofits. I’m licensed to do it. So it’s our company, and then we just see if they want to do it again next year and or if we want to do it again next year. You know, sometimes there’s pulling teeth that happens. Like, I need your list. I can’t call anybody. I can’t reach out to a business if you don’t give me a list. So, you know, we’ll we’ll determine if we want to engage them again. But every one of our tenants have been awesome.

Brian Pruett: [00:27:03] So do you have opportunity for people in the community that maybe. Can support you by volunteering at the tournaments. Is that available?

William Thomas: [00:27:12] We have a ton of people that show up. We have usually 7 to 10 volunteers every week. Some of them are consistent. Some have come twice or 2 or 3 times. So yes, we have and need that. And it’s you know they get they get they get a free lunch. They get to meet some people. They get to hang out on a nice day on a golf course, driving around a golf cart. So there’s worse things that could be done, you know, on a on a tournament day. So. But yes, we we love volunteers.

Brian Pruett: [00:27:40] Awesome. Let me ask you this because I’m sure there are some people that listen to this show that are thinking about wanting to be their own boss and starting a business. What advice can you share for that?

William Thomas: [00:27:50] So I played spades a lot. Spades is my game and I have there’s a saying if you’re going to be a monkey, be a gorilla. Um, and I have a pretty hairy, big audacious belief in myself. I believe I can do any and everything. There’s nothing I can’t do. I mean, I really believe that that I put my mind to or otherwise I won’t do it. Like, the reason I’m not good at pickleball is because I won’t play it. But the reason I’m good at running our business or leading our business and leading my household and being a father and being a husband is because I, I’m I believe I can do it and I’m going to get it done. So I would say the first advice is just believe that you can do it. Whatever your goal is, whatever your idea is, there is somebody and several somebodies that could use that. That vision could use that service could use that, that product. So go, go do it. And then to move everything behind it. I’ve leveraged my dollars, I’ve leveraged my energy. I’ve got my wife on board like I’ve hooked her on it. So, you know, you just can’t kind of tippy toe into it either.

William Thomas: [00:29:04] You’ve got to to get behind it. And then lastly I’ll say tell everybody I, you know, beyond the, the, you know, the tax write off of it. I tell everybody everywhere so I can write off what I’m doing. I mean, that just makes sense. You know, if, if I’m traveling, hey, guess what? I run golf tournaments right off. This food is good. You like golf right off, you know that? That makes sense to do it that way. But but I’m telling everybody, one, because you’re accountable to them. Like I’m accountable to what I said I was going to do now. Like I can’t go back on this. I can’t go hide somewhere. I’ve told everybody, this is what I’m going to get done. So it holds you accountable and and you get people that are cheerleaders you and champion you, you know, that will say, you can do it, you can make it. You’ve come so far. And to be honest, sometimes when the money’s not coming in and everything’s going wrong, those are the things that get you through is you can do it. So yeah, those are those are the three, three pieces of advice I would say awesome.

Brian Pruett: [00:30:01] How do you get the word out other than your networking and your social media and your website? Or how do ways do people how do people find you? I mean, is there do you guys do any marketing for your business?

William Thomas: [00:30:09] So my title is the Director of marketing. I’m not good at it. I really I mean, I we have some stuff on social media, we have some ads that we run, we do some stuff on Google and YouTube, but it’s really been grassroots. It is really being been me engaging initially, some some nonprofits, those nonprofits sharing what we were doing and then those nonprofits contacting me. We have a good problem, which is as I don’t have to market as much anymore, which is kind of weird to say that in just over a year in business, but we just. We just haven’t had to, which is kind of cool.

Brian Pruett: [00:30:47] Well, you’re a niche because there’s a lot of people and a lot of golf tournaments are popular and nobody likes doing them. Now somebody likes doing them and there you go.

William Thomas: [00:30:57] I like it a lot. Yeah.

Brian Pruett: [00:30:59] Um. All right. So can you share where your indoor space is going to be?

William Thomas: [00:31:02] Yes, it is in Town Lake behind the Chipotle. So there’s right by Korean barbecue, the K-pop Johnny’s pizza. It’s right there on the corner. It is the largest space in there. Again, it’s 4020ft². As I said earlier, we’ll have four indoor simulator bays. They’re each about 340ft². They’ll have a inside the simulator. There is a cameras in there that automatically records your swing. It shows you instant replay on what your club path club face was looking like. When you hit the ball and made contact. It gives you stats. It allows you to really be able to track all the things that you’re doing. There’s an app that comes with it inside the space. There’s also a bar top, a seven foot bar top that’ll be there. There’ll be TV in there so you can watch and hang out and have some fun. Also inside the space is about a 300 square foot putting green with five holes so you’ll be able to practice. It’ll be a little undulated, so there’ll be some some actual real feel. Putting will have a large lounge members area where there’s 86 inch TV fireplace. It’s going to be really, really cool. Really good space to be and have fun. As far as the food that will have there, we thought about having, excuse me, a restaurant in there, but then we’d be competing against our community, so why not just use the community that’s already there? There’s eight restaurants between Johnny’s and K-pop and My Place and Soho Bagel and Azumi and Papa John’s and. And what’s the what’s the cupcake? Delicious. Or whatever it is down there. So small cakes. So there’s so many restaurants that are already in the plaza that excuse me, we want to just use those businesses. So excuse me. So we’ll be able to, to utilize those, those organizations, those companies, those businesses to, to provide the food. So it’ll be an awesome space.

Brian Pruett: [00:32:43] Awesome. All right. So real quick share how people can get Ahold of you in case they want to talk to you about your services, even though they may be a couple years down the road. All right.

William Thomas: [00:32:51] So I’m really old school. You can call me (770) 883-8493. But for those who aren’t old school like me, you can certainly go to our website, WWW dot golf2grow.com or Golf2Grow indoor.com. Or you can email us at William at golf2grow.com. But I prefer the phone call. I don’t I will respond to an email. It just may take a minute. So you call me, I’ll answer.

Brian Pruett: [00:33:17] So and that’s the number two, right? Not the word spelled out. That’s correct.

William Thomas: [00:33:20] The number two. Thank you. Golf. The number 2 grow g r o w. I’ve had people spell it like they’re from Louisiana. I’m like, what? That this is not this is not a, you know, Tammany Parish. Yes. There you.

Brian Pruett: [00:33:33] Go. There you go. William, thanks for coming and sharing a little bit. Don’t go anywhere. We’re not done with you yet, but we’re moving out to Ms Kimberly Jerguson. Kimberly

Kimberly Jerguson: [00:33:40] Hi. How are you?

Brian Pruett: [00:33:41] Good. Welcome. Welcome this morning.

Kimberly Jerguson: [00:33:43] Thanks for having me.

Brian Pruett: [00:33:44] You realize you’ve known me since, like, 2008, right?

Kimberly Jerguson: [00:33:47] I know it’s been a while. Yeah.

Brian Pruett: [00:33:48] It’s crazy. Yeah. So you’re here on behalf of Wildlife Action? Yes, but you do a lot of this other stuff within the community. You do hair and all kinds of different stuff. So we’ll get into wildlife action and what you do for them and, and some events coming up. But if you don’t mind sharing a bit about your background.

Kimberly Jerguson: [00:34:03] I was born and raised in Cherokee County, so I have a lot of strong feelings to doing things in the community here. I am kind of have my hands in a little bit of everything. I bartend, I work at Gunsmoke gun store, I do hair for weddings and events. I, you know, work for a nonprofits, not work volunteer for a nonprofit. So a little a little bit of everything.

Brian Pruett: [00:34:29] So I’ll just go in and ask this because obviously because you’re from here. But why is it so important for you to be part of the community?

Kimberly Jerguson: [00:34:36] Um, I was growing up, I had some things happened as well that I needed a lot of community support with, and the community was always there for me. So it’s important for me to give back and be there for the community. And as he was saying, a selfish reason. My love language is gift giving, so I feel the same way that I’m being selfish because of how it makes me feel. But I love giving. It’s a wonderful feeling. I, you know, same at Christmas, like I’m the person that goes and buys 20 presents a person because I just love giving to people, right? And if it’s for a good cause that, you know, makes it that much stronger.

Brian Pruett: [00:35:16] Well, I think we’re all the same way when we feel like it’s selfish. But again, it’s not because it’s not like you’re doing it just because it’s going to benefit you. Financially or whatever the case is, you’re not flaunting it. You’re doing it for other folks. So again, it’s commendable. So don’t use selfish. All right. So again you do stuff with wildlife action. So if you don’t mind share a little bit about what they do and the organization. And you got some things coming up for them.

Kimberly Jerguson: [00:35:40] Yes definitely. Wildlife action of Georgia. We are in Acworth in Cherokee County off of Lake Allatoona as our property. We lease property from the corps. It’s right on the lake. We have a lodge. We have a campground, hiking trails, different lodging areas, archery range, gun range, all things like that. It’s a wonderful spot for families to bring their children. If you need something you know, nice and wholesome to do, you want to be outside. It’s a great learning experience. We have a lot of homeschool opportunities there. I got involved with Wildlife Action through Gunsmoke because we would always do the gun transfers for them for their banquets, and I did that for two years, and then I always helped with the events when I was there. So they asked me to if I wanted to be on the board, and I was very grateful. So I’ve been on the board now a few years and have become the fundraising coordinator. I love planning events and the gift giving, but we are 100% grassroots feet to the ground organization and all monies raised goes 100% back into the community throughout the year. We have one main fundraiser is the banquet, and we use that money throughout the year for summer camp for kids. I use hunt, a disabled youth hunt, a turkey shoot, pumpkin carving, all things like that. So everything we do is free to the community.

Brian Pruett: [00:37:08] So I get to come to the banquet. Stone is actually on board too. So he is a it’s big for I know he loves doing that stuff and he loves being a part of that organization. So which was a great event by the way. So thank you. Um, you talked a little bit earlier before we got on the air that the even the higher ups, you know, most organizations, there’s 1 or 2 people that are employed by the by the organization. But you were sharing that this everybody’s a volunteer, even the higher ups.

Kimberly Jerguson: [00:37:34] Yeah. Everybody is a volunteer, even the president. So it’s 100% volunteer. And like I said, that’s 100% of the money raised goes back into the community.

Brian Pruett: [00:37:42] Can you share how the organization got started?

Kimberly Jerguson: [00:37:45] I kind of a little bit sorry. No you’re fine. Prepared for that is out of South Carolina and South Carolina. A guy started it, I believe, in 1977, and it started spreading with local chapters across different states. I believe I could be wrong, but I believe there are six chapters in the United States, and with this one being in Acworth, which we actually, just to plug, just got chapter of the year.

Brian Pruett: [00:38:12] Awesome. Congratulations.

Kimberly Jerguson: [00:38:14] Very exciting for us. But he felt there was a need in the community, one at a grass roots organization that all of the money raised did want to go back. You know, he wanted to go back into the community 100%, and that’s how he started it. He was very big on wildlife and conservation and preservation of land and animals, which is basically what the foundation is based on. You know, we teach the conservation and preservation. I said, if land and animals, we teach the Second Amendment and ethical hunting. So our slogan is to put back more than you take. So we want everything that we put in the community. We want the community to put back too, you know, so that we all become better. Right.

Brian Pruett: [00:38:59] So how does it look like? How can the community get involved with you guys? I’m sure there’s obviously other than the financial aspect of donating money, how can other people get involved and help Wildlife Action of Georgia.

Kimberly Jerguson: [00:39:09] So we always take volunteers really for anything we do. We we also do community service on Saturday, every Saturday. So even if you’re not mandated to do community service, but you want to do something to help, you can come out and help on the property. We always just are upgrading the property and making things look better. Then we always need volunteers for events, as you know, such as summer camp or the turkey shoot. Pumpkin carving the event coming up, we can always use volunteers so you can be involved that way or you can get a membership. The membership, I believe, is $50 a year, and that gives you access to the property all year long as much as you want. So you can come out to the lake and sit on the dock, go fishing. We have fishing poles there for everybody. We have kayaks you can use, so that’s a way you can be involved and you can get a family membership as well for your whole family. And. Really. I mean, in anything anybody wanted to help with, I mean, we were grateful since it is all volunteer.

Brian Pruett: [00:40:11] Before we get your upcoming events, because I know you want to share that. But before we get to that, with you doing everything you do in the community, do you have opportunities to network yourself? And when I asked this question, actually when Scotland was here and she shared that events are networking and they are, you know, you don’t think of like the Canton Business Club, Woodstock Business Club as your typical networking groups, but everything, event wise is networking. Do you have a positive story you can share about networking?

Kimberly Jerguson: [00:40:37] Well, one positive story, I mean networking. Obviously. I know you’re from Chad and I know he’s been on the show, but had you not been at the banquet, I wouldn’t be on here today. Oh, there you go.

Brian Pruett: [00:40:50] So there you go. You can thank Stone too for that. So yeah. Awesome. All right. So share about you got upcoming some upcoming events. You got one that was actually I guess supposed to be tomorrow but you’ve moved it. But go ahead and share what that is.

Kimberly Jerguson: [00:41:01] So we are having a polar bear plunge on Lake Allatoona. It’ll be December 17th at 2 p.m. it’s a Sunday, basically. I started this last year for a family friend that I went to high school with who has ALS. He was declining very, very quickly. He had just had a newborn, she got pregnant and three months later they he was diagnosed. So he was declining very quickly. And God was just pulling on my heart to do something for them. But I didn’t know what to do. I was scrolling on Facebook. I saw a polar bear plunge in south on the coast of Georgia to raise money for sea life, and I was like, well, that would be really cool to do something like that here, but where would we do it? And I was like, oh, well, we have property on the lake. There you go. That that’s how it got started. So I just, you know, hit the ground running and tried to get sponsorships, tried to get people to sign up. It’s it’s $40 to sign up and includes a t shirt. All that money raised goes to the family we ended up raising. And you were talking about dollar amounts and you were as well.

Kimberly Jerguson: [00:42:11] Whether it’s a $20 check or 1000 or 12,000, we ended up raising $2,500 for them. Awesome. And it put her in tears. I mean, you know, she’s like, you don’t know how much this helps. No, it wasn’t ten grand. But for a family that’s struggling, I mean, that’s huge, you know. And then Wildlife Action also gave them some money along with it. So it turned out to be a really positive event. They asked me to plan another one this year. So this year the family we picked is her name is Savannah Bailey. She has cerebral palsy. She was born with cerebral palsy. She is wheelchair bound and she currently needs a she was. Put into a home. Her her main caregiver died. Her mother, and she got put into a home after that where she got third degree bedsores. Her aunt came in and took her in, and now they need their house handicap accessible. Like right now, their shower doors are ripped off, the floors ripped out. So just so they can get her in the shower. She also is looking to get a robotic arm so she can feed herself. So that is what we’re raising the money for this year. Well, if.

Brian Pruett: [00:43:22] There’s any contractors out there too, I’m sure if you want to donate, they’ll help you. They’ll take that to do that. So that would be amazing. For those listening who may not know what a polar bear plunge is. Tell them what it is.

Kimberly Jerguson: [00:43:33] Basically, it’s freezing outside and you go and jump in the water. Yes. So the only downside of doing it in the south on the lake is we drain the lake every year. So the lake is lower so we can’t jump off the dock. So we literally just run into the lake, which makes it a little more painful. I’d say yes, but it worked out well. Yeah.

Brian Pruett: [00:43:58] Go ahead.

William Thomas: [00:43:58] So for those who are conscious about the tax deductibility of it, if they donate it, it goes through wildlife. It does. It all goes to become a tax right?

Kimberly Jerguson: [00:44:09] Yes, exactly. It all goes through wildlife action. The sign up you can go to Wildlife Action georgia.com. And there’s a link at the top of the page saying 2023 Polar Bear Plunge. Everything goes through that through square. So it automatically gives you a receipt from Wildlife Action. Cool. So yes it is tax deductible.

Brian Pruett: [00:44:29] Awesome. Let me ask you this because obviously it’s you are part of founding this. But you’re you’re volunteering and you’re on the board. For those people who are listening, who have thought about, man, I want to be a part of a nonprofit. I don’t know how, but I would love to talk about volunteering or stuff. Just give some advice for somebody, because there are so many nonprofits out there and different things like that. Can you give some advice to somebody listening who might want to do something like that?

Kimberly Jerguson: [00:44:55] I would say, honestly, follow your heart and do what you know gives you passion. I have a strong connection with wildlife action because of how it started, how I got involved with Gunsmoke. Obviously, I’m a big proponent of the Second Amendment, and that was one thing that was important to me and to teach gun safety to children. I think that’s overlooked quite often, and that is one thing we focus on is gun safety with kids and just the knowledge and, you know, everything about that. So that was one of the passions that drove me to wildlife action. The other was that it was grassroots, that everything stayed in the community too. So I would say my advice, my advice is find something you’re passionate about. I am very passionate about wildlife action of Georgia.

Brian Pruett: [00:45:45] Well, and you mentioned too about being strong because you believe in the Second Amendment. And I’m sure you have guns and and like I shared a few times on this, you know, like with Kevin that I mentioned all that all in ministries, I can be passionate about helping somebody outdoors or somebody with an addiction or somebody who’s lost a child. But I’ve never personally been in that down that road. So it’s not as strong as somebody who has experienced that and helping them so well.

Kimberly Jerguson: [00:46:14] And I will say. Um, I mean, it’s a little personal, but having a gun has saved my life twice, which is one of the reasons I am such a big proponent of the Second Amendment right. I think it’s important. I was a single mom for 13 years and, you know, was the his protector. I felt like I needed to be able to protect myself and my child, and I did, you know, having that right.

Brian Pruett: [00:46:41] By the way, I can’t believe how big he is.

Kimberly Jerguson: [00:46:43] I know it’s crazy going to college. I feel old, I feel old, and he even volunteers too, which, you know, he volunteered at summer camp this year. So even if there’s people listening out there that want their kids to be involved in something, it’s a great organization for that as well. You know, we always can use camp counselors and like just group coordinators at summer camp. It’s a lot of fun, like we do fishing and kayaking and hiking, and we always have guest speakers and, you know, it’s swimming a lot of fun.

Brian Pruett: [00:47:15] You talked about the property being in an Acworth and people were like, well, that’s not Cherokee County. But did you know that Acworth is the one city that’s part of four different counties? Yes. That’s crazy. Yeah. All right. Share about how people can find out the website and things like that. And if people want to help with volunteering or any of the fundraising can, they can get a hold of you. And if so, how can they do that?

Kimberly Jerguson: [00:47:35] Yes. So if you want to get in touch with me specifically for the Polar Bear Plunge, I’m old school as well. You can text me at (678) 697-3349. I say texts because I’m not sure of all the random numbers, but I will answer a text right away. You can also call the organization at (770) 924-7464. That is the president’s number, and he will answer and answer any questions you might have. If you want to sign up for the Polar Bear Plunge, you just go to Wildlife Action georgia.org i.com earlier but it’s dot org. There is a banner at the top that says 2023 Polar Bear Plunge. Just click on that and it’ll take you to register through a square site. It gives you also a description of Savannah and what we’re raising money for. There will also be, as I said, you get the t shirt. We will also have like fellowship and hot chocolate after the plunge and with a silent auction as well.

Speaker5: [00:48:33] Awesome.

Brian Pruett: [00:48:33] I think I know who doing that. Yes. Awesome. Well, Kimberly, thanks for coming on and sharing a little bit of, of your story. And then about wildlife action of Georgia and the things you got coming up. But don’t go anywhere. We’re not done before I come to you, Teresa, I wanted to ask, do you, William, do you have any more golf tournaments this year that you got going on that you need any volunteers or sponsors for?

William Thomas: [00:48:55] We are finished for the year. Okay. Our next tournament is not until March, and then we have 1st March, April and May. So certainly we’ll take sponsors for all of those. And then as you want to volunteer, you know, feel free to text, email or preferably call me.

Brian Pruett: [00:49:11] All right. Sounds good. All right. Now we’re moving over to Miss Teresa Carter from Jazzy Hearts Foundation. Teresa, thanks for being here this morning.

Teresa Carter : [00:49:18] I’m excited to be here.

Brian Pruett: [00:49:20] You are in the process of getting your 500 and 1C3 trying to work on that, but you have a very personal reason why you’re starting Jazzy Hearts Foundation. So if you don’t mind just sharing your story and I commend you because this is very fresh for you, right? So if you don’t mind and you might want to slide that over there, Kimberly. Just know. There you go. Uh, so but I just share your story and what you’re doing. And people need to understand about organ donation, which what you talk about and just a little bit. But go ahead and share your story. Well, I guess.

Teresa Carter : [00:49:52] I should start with my why. Who is Jaslyn? Carter’s her name, but everybody came to know and love her as jazzy. Um, she was born a healthy baby, so I was lucky, blessed enough to be able to have a healthy pregnancy and a normal baby for the first ten months of life, until one day she stopped breathing at school. That was the first indicator that there was something wrong. We found out a couple of days later at. She was transferred to Eggleston and we found out she had restrictive cardiomyopathy, which congenital heart disease is usually found in. One in every 100 children are born with some type of congenital heart defect or disease, which she isn’t one in the 100, but she also happens to be in the 1 in 1,000,000 with the restrictive cardiomyopathy, and was also the youngest that they had ever that they had ever a case that they had ever seen. As soon as they had told me the diagnosis. Of course, the only not necessarily a cure, but the only thing that could be done for that was a heart transplant. And so it was just a matter of keeping her alive long enough to be able to receive that heart transplant whenever the time would come. I say that she was created with great purpose as I started this organization, you know, with great purpose as carrying on her her legacy, which everything about her was just rare, I guess even the multiple times that she went into cardiac arrest, you know, it’s not most people survive from that.

Teresa Carter : [00:51:23] And she did five times survive from cardiac arrest before having that transplant thanks to CPR. And of course, you know, the hospital staff. Some of those times she was already in ICU. And, you know, already being there was a big help too. And the biggest thing, though, that really kept her alive was her having a Berlin heart put in, which was something that was normally created for a different type of cardiomyopathy than what she had. It wasn’t supposed to work for her, but it was. She was wanted to always just test the medical, her, the medical capabilities of what science can do, what her doctors can do. And they were just everybody knew and loved jazzy. And she was just like this big puzzle. They were just trying to figure out because she was just she was different. Her case wasn’t not that any any child’s congenital heart defect or disease is easy, but some a lot of them are. There are certain ways that they know have seen as successful in the past with other kids. And in her situation, there wasn’t a whole lot of options other than the transplant, and she wasn’t going to make it to the transplant.

Teresa Carter : [00:52:26] So they were willing her surgeon was willing to try something different with her, and because it worked, which we were happy, it was a very slim chance that it was going to work. Because that work, she was able to help save the lives of four other kids just at Eggleston alone. Wow. So that’s why, you know, I say that she’s created with great purpose and the medical aspect of things because, you know, it was like a ripple effect because that worked for her. It also worked with for other kids at Eggleston. That’s for other families that were able to experience the most amazing gift on earth, which is organ donation. That’s the most selfless thing that any family can do whenever they’ve lost somebody is to decide to donate, you know, their child’s organs to help save somebody else’s kid that they don’t even know. And so I guess we fast forward. She’s doing good after her transplant for a while. And. There’s a lot of routine, routine procedures and check ups and things that these kids have to go through even after a heart transplant. It’s not it’s not a cure, like a lot of people think it is. It’s just really it’s a bridge to a second chance at life to keep them going.

Teresa Carter : [00:53:34] But I think it’s 80 to 85% of these kids that have these heart transplants wind up needing a second one. The biggest leading cause of death for. Pediatric heart transplant recipients is something that’s abbreviated Cav. I think it’s cardio cardiac allograft vasculopathy. I don’t know if I’m saying that right. I’m not good with all the medical terms, which is ultimately what had. You know, sent her to heaven. But she was. She had. She had developed it so fast, faster than her doctors had ever seen happen before. It also happened so soon after transplant. It normally doesn’t happen until 10 or 15 years down the road after a transplant. This is the reason why they do these routine checkups is normally they’re able to catch. This is a disease that develops in the coronary arteries, and they’re normally able to catch it within in enough time to be able to hopefully relist the patient and hopefully be able to have that patient, you know, another heart if they can live long enough. And in her case, that just happened so fast, faster than I’ve ever seen it happen before. They just had she had her her one year checkup was only a few months before she wound up having this, this disease that came on the Cav. And her coronary arteries were perfectly healthy.

Teresa Carter : [00:54:56] So they were very shocked to see that, you know, that this was happening and that it happened so fast. And they had never heard of it before. So. Now they’re having to reevaluate how they can different ways of how they can check coronary arteries in these heart transplant recipients. And. Well, she actually got talked about at a conference in Chicago that one of her transplant doctors had went to because it had to get, you know, brought up. The issue is you can’t check the coronary arteries more than once a year because it’s an invasive procedure, as a lot of these other procedures that have to get done for these, these kids with ADHD and. So that’s the reason. That’s one of the main reasons why I started this foundation was because I wanted to be able to help to fund research for, for, you know, coronary artery disease that develops in these kids with these heart transplants. And, you know, they’re so young, they should be able to enjoy the rest of their life. And organ donation is such an important thing because it it has its own ripple effect. And when you’re saving one person’s life, well, you’ve also changed the lives of everybody that’s close to that person, because now they’ve. It’s almost like they’ve witnessed a miracle in a sense, because there’s prayers that have been answered and.

Teresa Carter : [00:56:17] I want to be able to make sure that I can. I can be able to keep that going and not have parents that think, you know, my child’s going to be okay now that they’ve had a heart transplant and just be able to give them a new sense of hope, I guess. And. Just to prevent what happened to her to happen to other kids throughout Jazz’s heart journey. Also, she she wasn’t supposed to live as long as she did, and so she was bringing together just a whole community of people that were just always praying for her and. Not even not even just saying, like praying on their own, but literally coming together in groups to make sure they pray for her, praying for her at the same time. And whenever she did come home from the hospital after her transplant, people would just look at her and just in such awe like they had witnessed a miracle because she wasn’t there. The Berlin heart wasn’t necessarily supposed to work for her, and it did. And even though we were stuck in the hospital for about four months, she was still able to receive that heart transplant and be able to come home and just be erased. Sunshine for everybody that she came into contact with.

Brian Pruett: [00:57:23] Well. So. No. That’s right. So how old was she when when she, when she passed.

Teresa Carter : [00:57:30] She was two and a half years old. Okay.

Brian Pruett: [00:57:31] And you said that this was earlier this year, right. Mhm. Yeah. How long ago.

Teresa Carter : [00:57:36] August 28th was when she passed away. Her one year heart adversaries which what we call it was in March of this year and everything seemed to be okay. And that’s why it’s. They know that there’s more research that needs to be done and how they can check coronary arteries in a less invasive way, because it’s obviously now it’s something that that can happen fast and not progress really slowly. And. But aside from Jazzy Hearts Foundation, just wanting to be able to fund research for coronary artery disease specifically for heart transplant recipients, I want to be able to more in depth, be able to share how God, how God played a part in her entire life, and not only just to get to me, because I know for sure that jazzy was sent here just to save my soul. My whole life, I had my doubts about God and kind of going back and forth whether or not he was real and this and that, and my first encounter that I had with him. We were waiting. It was in the hospital. We were we weren’t exactly like stuck per se in there, yet we went in. It was the beginning of 2022in January, and we went because she had had a heart monitor put in because she was having she by then she had already had a few cardiac arrest episodes, and they were hoping to be able to catch some kind of pattern. Well, it was forcing its way out. It didn’t want to stay in there, of course.

Teresa Carter : [00:59:00] So when we went in the first, it was January 1st of 2022. We went in and I really thought it was just going to be quick. We go in, they’re probably going to want to just take it out, reevaluate. Maybe we get to go home in like a week. One thing led to another. She ended up catching Covid, going into cardiac arrest again, and we went. That’s when we knew we were going to be stuck. And I remember being so frustrated one day in the hospital room as she was already asleep, and I was so frustrated and and like, he just came to me. It was like a so loud, like, she is mine. And I had to, you know, realize that I really have no control over what’s going on. I’m really just wasting my energy being so upset. I’m separated from the rest of my family and. That was really the first encounter that I had with God. I remember it really. It scared me. I’m not even going to lie, because I was I remember looking around the room like, what? What is that like? What is that voice? And and it was such a strong feeling. I remember being shook up. And so ever since then, I really since I was stuck in the hospital. Anyway, I really just started, I guess, my spiritual journey, you could say. And. I had more time there, I wasn’t busy. I have two other kids and a husband at home also.

Teresa Carter : [01:00:11] I should have already mentioned them by now, but my husband was at home holding down the fort. And you know, my kids play travel ball sports and we’re very, you know, just active in everything they do. Not just the sports, but even with school stuff, making sure that they’re going to be successful one day. And so I had more time while I was at the hospital just to focus on jazzy and focus on, you know, building my relationship with God. Because I know now that he’s real, because it wasn’t just a voice, it was a whole feeling that was inside of me. And. There was another encounter that I had. I don’t want to share all of my encounters because I don’t want to go too far into detail, but the one that really sticks out the most was one day I was listening to the church. We go to North Point Church in Dyersville, and I’m really grateful that they they always go live every Sunday. The services are. So that way I can listen in sometimes. It didn’t always work out for me to listen in while they were live, but I’m always able to go back. And it was late night and jazzy was already asleep and everything was quiet. And I can just remember just like taking notes, because that’s what I was doing, because I was really just trying to do a lot of learning, and it was like something had just kind of took over my hand.

Teresa Carter : [01:01:24] It was really weird, and it was just like, I remember writing off to the side and saying, you will lead them to me. At the time, I had no idea what it meant. I just was like, you know, okay, I know that didn’t come from me. I knew it came from God. And I just carried on with my studies and this and that, and now that everything’s unfolded the way that it did. I know now that somehow I’m supposed to help people. I really thought it was going to be jazzy. I can this last time we were in the hospital for 28 days this past August. I can remember thanking him in advance every single day because I just the way that she was bringing people together, I had people telling me they were going back to church. They were building their faith in God. We all just knew she was going to come home. Sorry. I can remember thanking him in advance because she was bringing people to God, and I was getting to witness it. So at the time, I thought when I wrote that down that I was supposed to help jazzy do it. You know, because she was going to come home and everybody was going to be in such awe because this unimaginable thing was happening to her. And, you know, she survived yet again, and everybody was going to get to see her. And just look at this little miracle that had from prayers being answered.

Teresa Carter : [01:02:41] Now that everything’s unfolded, I know that, you know, now it’s me doing it and she’s walking alongside me spiritually. But I have to keep that going for her. You know her always just testing the boundaries of what medical science can do. I can keep that going by saving other kids lives. Other family’s lives because it’s, you know, it’s not easy for anybody that’s lost a child, anybody that’s really lost anybody close to them. So there’s just two aspects to Jazzy Hearts Foundation. But I guess the biggest hurdle right now is just really just being able to raise the funds. There’s another nonprofit called Enduring Hearts. They’re on a national level that’s also doing the same thing as far as funding pediatric research for heart transplants. But they do a lot of other studies. Other, you know, research for pediatric heart transplants. But I know that I solely want to focus on the cardiac vascular. Goodness, I’m getting my words mixed up. Cardiac allograft vasculopathy. And they are willing to work with me. I just have to come up with 150 K and they will. Since they already have, they’re already established. They have their own committee of scientists and research cardiologists and things like that. But if when we come up with 150 K, then they’ll willing to work with us through their organization to fund whatever research of my choice, which would be Cav, and be able to have it solely recognized under Jazzy Hearts Foundation. Well, so.

Brian Pruett: [01:04:19] If you’re listening and you’ve got 150 K, you know, we got somebody that needs you. Um, real quick. So I know you’re in the middle of process of starting the 500 1C3 because you don’t have that yet. So there’s no tax benefit unfortunately. People want that. And it should be just because they have a good heart. But but go ahead and share with somebody how they can get a hold of you. If somebody’s listening right now and say, hey, I want to send you something or help you, how can they do that?

Teresa Carter : [01:04:45] Well, my telephone number is probably the easiest calling or text (678) 346-5134. We do have a website. It is jazzy hearts dot fit apparel.biz. We do also have Facebook. If you just go on Facebook and search on there Jazzy Hearts Foundation. We’re still in the very beginning stages. Like I said, my daughter passed away in August and we actually started the foundation the day that we had to go in to prepare for her funeral. Like how all of us have already said just a few minutes ago about doing something nice for somebody makes you feel good. And I wanted to know that I can. What happened to us doesn’t have to happen to somebody else, you know? And so I, I also feel good when you do something nice for somebody else. And that was part of the reason why we started it, particularly on that day. I didn’t want to have to deal with the thought of planning her funeral. So we are registered through the state right now. We’re just a domestic non profit organization, but we will be a 500 and 1C3 very shortly. I recently did a t shirt campaign and the funds that were raised from that were will be what’s going to fund for us to be able to make that happen. Is that still going on?

Brian Pruett: [01:06:02] Can people still go and order t shirts?

Teresa Carter : [01:06:04] That particular campaign is over with, but people can still order t shirts through this website. Jazzy hearts. Dot fit. Apparel.biz. So website is a merch store on there with all kinds of different shirts. Cool sweater like what I have on right now. All kind of different colors. And the proceeds to that, a portion of the proceeds of that will come directly to us. We’re also doing a toy drive. I feel like I have to speak on the toy drive, too. I know there’s a lot of companies that are doing toy drives right now, but this one we started last year. It was Jazzy’s first birthday. Being at home. It was her second birthday. She spent her first birthday in the cardiac ICU. And you know, no parent thinks to spend their child’s first birthday in the hospital and you don’t have anything. We were already there since her birthday is January 14th, so we had already been there a couple weeks, I didn’t. I’m a late planner. I guess I didn’t have like a party or nothing planned yet for her and. The only thing I could get for her was something from the gift shop, and I was in such awe when. Because we can’t sleep in ICU. They have little sleep pods that we slept. We slept in. The parents do. And I can remember early that morning when I got there, her nurses already had it decorated. They had gifts for her. She couldn’t eat because she had just went into cardiac arrest a couple of days ago. So she was on a feeding tube and one of the nurses, she made a it was a little like a smash cake.

Teresa Carter : [01:07:26] You know how they do for one year olds. But she made it with Play-Doh, so that way jazzy can still have something to smash, even though she couldn’t eat it. That was pretty cool, but that was definitely. It was happy tears that day because just knowing that, you know, they they had done that for her and the gifts came from the hospital, not necessarily from the nurses, although I don’t, I don’t know. Some of the nurses might have purchased some of the gifts. I’m not sure. Um, but that was how I found out real quickly that the hospital gets toys donated here and there for different other families. Different occasions, like everything is a ripple effect. You know, everybody, all the families that have come through there, there’s so many of them that give back because they’ve been whoever’s currently there, we’ve been in their shoes. And so I knew that when her first birthday, well, her second birthday, it was her first birthday at home had came around. Her birthday is right after Christmas, too. I was like, well, she doesn’t need more toys. And so we did this toy drive because I know there’s other kids that are still in the hospital that are spending birthdays. They’re just like, you know, jazzy did, and I’ve seen other kids, you know, have to celebrate birthdays in the hospital, and that’s not fun. And it was when they were still having the Covid, you know, regulations and things like that.

Teresa Carter : [01:08:35] And so nobody could come. They did make a special arrangement for my husband and my kids to come, which my husband was allowed to come and go whenever we were. Each patient was only allowed two caregivers at the time, but siblings weren’t supposed to be allowed. But we did get special permission since it was her first birthday for her siblings to to come visit that weekend. So anyways, yeah, we started the toy drive last year and it was. I was really surprised at the turnout we had. It was really cool and it was amazing for me. And jazzy went to go deliver the gifts over there. We did it. They were still under the Covid regulations, so it wasn’t like we got to go out and, you know, see anybody. But just to know that. The other kids that spend birthdays, holidays and I can remember even jazzy getting gifts sometimes on just the really hard days, you know? And even for the older kids, I’m sure there’s I can’t experience that. But, you know, there’s. Because jazzy was so young when she passed away. But they go through other kind of struggles with them being, you know, teenagers and being stuck in the hospital. And. Also, you know, for the kids that are there for a long time because has been had admissions that were significantly long and you have to keep those kids entertained. You know, so they get new toys periodically too. So we just want to make sure that the hospital, the Eggleston, always has a good stock of toys.

Brian Pruett: [01:09:51] So if somebody wants to take part in that, how can they get the toys to you?

Teresa Carter : [01:09:54] The fliers on the website. And there’s different drop off locations in the Bartow County area. There’s also an Amazon wish list on there. The majority of those items on the Amazon wish list are directly from the hospital’s wish list. And then I also added some more stuff on there that were toys that jazzy got while she was in the hospital too. But yes, the events are on that website. Also. Jazzy Heart’s outfit apparel.biz. Another event we have coming up is a fundraiser night at Henry’s, which I know a lot of people are pretty familiar with. Henry’s. Henry’s also, I believe it’s a liver transplant recipient. Is it liver? I couldn’t remember, I remember meeting him at a it was another. What was it? It was for something for the Georgia Transplant Foundation. It was a fundraiser. Goodness. My words are getting scrambled up. But anyways, that’s going to be on January 9th, and we’re going to just kind of do that. Have our family there as a, I guess, birthday dinner, you know, in memory of her.

Brian Pruett: [01:10:53] Well, I mentioned this to you a couple of weeks ago. We had Stone’s wife, Holly on here, and Holly is a kidney donor, so we need to get with her because I’m sure she’d like to be part of that as well. So I love hearing stories like that. You you mentioned something about, you know, the way God works because he does work in mysterious ways. And we never know, probably until we get to heaven. Why things, certain things happen. Sometimes we can look back and, you know, after several years and seeing, oh, well, that’s why that happened. Yeah. But you also and I think, you know, after talking with you and hearing more of your story this morning, your career is dealing with life insurance, right? It’s one of the things you do.

Teresa Carter : [01:11:29] It’s actually that is also kind of new. That started because one of the things with being a transplant recipient, any transplant recipient, any organ transplant, is you have to take certain medications. That’s what they call anti-rejection medications. That’s pretty much helping to keep you alive by keeping your immune system down, to make sure your body doesn’t try to naturally fight off the foreign object, which is the, you know, the new organ that wasn’t there when you were born. So. Goodness, I just lost my whole train of thought just then. I’m so sorry.

Speaker5: [01:12:02] You’re fine.

Brian Pruett: [01:12:02] We’re talking about life insurance.

Teresa Carter : [01:12:05] Yes, I started that because jazzy would get sick pretty often, and so she’d be at home. And I’m actually a private chef slash caterer. I have a catering company also that’s been on the back burner with having jazzy at home a lot. And then of course, being in the hospital, there were times I even had to cancel events because she would happen to be in the hospital again. So I knew that I had to think of something outside of catering that wasn’t that I could do from home, and that’s when I got into life insurance. And I didn’t get to. I remember finishing I got my license. I believe it was before she went in in August this last time, but I hadn’t started my training yet. And so now I’m getting back into that. And so it’s still kind of new, kind of fresh, but that’s a big, near and dear to my heart. Also because we have life insurance on our kids and there’s a lot of, you know, benefits that come with that even, you know, aside from jazzy passing away, just. Knowing that. If something ever happens to me, if something ever happens to them, that you don’t have to necessarily worry there. There’s certain things you don’t have to worry about, but there’s so much more to life insurance than just that. Like even for people that it’s for anybody even. And I remember growing up thinking like, oh, it’s only, you know, rich people that have life insurance. And that’s not the case. And I realize that when I came into my adult life, that it’s life insurance is for everyone. It’s just a matter of having the right, the right agent that can help you with whatever your needs are and work with your budget because you can get life insurance, life insurance on any budget. Um hum. Um, well, that’s.

Brian Pruett: [01:13:33] Important to talk about because you talked about having life insurance on your kids. My wife and I, we had life insurance on my stepkids. But, you know, you never think about. Yeah, I was an adult. I have life insurance, but you should definitely have it on your kids.

Teresa Carter : [01:13:45] Right away, too, because I was, I mean, which normally I probably shouldn’t mention it, but we’re going through a headache right now with Jazzy’s Life Insurance company. But we got her life insurance before we even knew that she had any kind of heart condition. So I remember, like when I was going through the the online course thing and learning about life insurance. And so I was playing around with some stuff, trying to I was like, well, what if we would have waited too long? Like, what if somebody would have tried to, you know, get and she wouldn’t have been eligible for any kind of life insurance because of her just being an organ transplant recipient.

Speaker5: [01:14:15] Right.

Brian Pruett: [01:14:16] So are you still have the catering business?

Teresa Carter : [01:14:21] I do, yes.

Brian Pruett: [01:14:21] So what’s what kind of events do you do?

Speaker5: [01:14:25] Anything.

Brian Pruett: [01:14:25] Anything? Yeah. What’s the name of the what’s the name of the catering?

Teresa Carter : [01:14:28] Reese’s way.

Brian Pruett: [01:14:29] Ooh, Reese’s.

Speaker5: [01:14:30] Reese’s way. All right. Can I ask another question?

William Thomas: [01:14:34] Yeah. Is it all right? Yeah. Go ahead. Have a question. In a in a statement of encouragement, I’ll start with the statement of encouragement so you can answer the question. Okay a statement of encouragement. So I’m a numbers guy and I’m all about life insurance I the last thing you want to do is worry about going back to work, going back to your job if you have to lose a child. So you have to have you have to have money, you have to have resources. So I am I will champion you all day on life insurance. But my statement of encouragement is, is being a numbers guy, I know 150,000 can seem daunting. That’s 12,500 a month which is 3125 a week. I’m a numbers guy. It’s $470 a day if you do it seven days a week. So in 2024, you need to figure out every day how you can get 470. That’s it. Just break it down that way. And because 150 is a ton of money and it’s frustrating and I’m sure you know, you’re like, how am I going get 150? But I’m.

Teresa Carter : [01:15:29] Honestly not even intimidated by that number.

Speaker5: [01:15:31] Like the.

Teresa Carter : [01:15:32] One is somebody I don’t. One of us has said something about not fearing anything. Or was that something I heard on the radio on the way here? I don’t know, but I guess just through everything that I’ve been through, I’ve got when I seriously say I fear nothing and numbers are just numbers. Money is just money, all right? It can always it can always be replaced. I don’t know, and I’m just I know that this is what I’m supposed to be doing, so I don’t feel intimidated. I know that I’ll get away to get 150 K, I believe whatever it takes. And I was just having a conversation with my husband yesterday. Did I cut you off?

Speaker5: [01:16:01] I’m sorry.

William Thomas: [01:16:01] I have a question.

Teresa Carter : [01:16:02] Go ahead. Oh, I had a conversation with my husband yesterday. And, you know, we’re just the type of parents we’ll do anything, whatever it takes to make sure that our kids are successful. Whatever their definition of success is, it doesn’t even necessarily have to be money. You know, just and I feel like and I was telling him this, I didn’t it didn’t occur to me until over the Thanksgiving break that I feel like somehow I’ve replaced jazzy with this nonprofit organization. I spend so much time doing so much learning because I’m new to nonprofit, it’s kind of different. It’s still, I’ve learned that I need to run it like a business, even though I’m not profiting from it. But whatever it’s going to take to make it successful, I’m willing to do. And I love so much that my husband is on board with it, even though sometimes I feel guilty, like I’m slacking being, you know, a mom and a wife at home sometimes because there’s certain things that aren’t getting done. But he’s so supportive and, you know.

Speaker5: [01:16:54] It’s awesome.

William Thomas: [01:16:55] So my question is, have you talked with Point of Dyersville to allow you to raise money through their non profit side so that people can so they can have everything set up on their website. People can give to the church essentially make it a tax write off. And then those funds directly come 100% to you or the organization. Have you talked to your church about doing that so that you can raise money and still. It be a write off for people?

Teresa Carter : [01:17:20] No, I haven’t actually. You’re referring to, like a fiscal sponsor.

William Thomas: [01:17:23] Have have the church just be the conduit through which people give. So right now as not being a a registered 500 and 1C3. People who want to give. Again I hate. And as you said earlier Brian, people should just want to give. But that’s just not how this work. This world works. People want the tax deduction, especially right now with it just being passed giving Tuesday, you’re getting to the end of your contributions. People are finding a way to shelter money, get rid of tax liabilities or just really want to do want to give it away but want the tax benefit of it too. Would your church be willing to allow you to have the funds received through their conduit, and then cut you the check specifically from that? So it doesn’t cost them anything, doesn’t bother them in any way. It doesn’t mess up their books. They receive money. They gave it out as a deduction for them as well. But it allows that individual who wants to give to have it considered a tax deduction for them because it’s going to a non profit, which is the church.

Speaker5: [01:18:13] Honestly.

Teresa Carter : [01:18:14] I did not even think about that.

Speaker5: [01:18:16] That’s what.

Teresa Carter : [01:18:16] I have been what.

Kimberly Jerguson: [01:18:17] We do with the polar.

Speaker5: [01:18:18] Bear plunge. That’s what it.

Kimberly Jerguson: [01:18:19] Is. It’s going through wildlife actions. So it’s.

Speaker5: [01:18:21] Tax I have.

Teresa Carter : [01:18:22] I was trying to look for a fiscal sponsorship because I know the 500 and 1C3 is going to be a little bit of a process. And I was trying to have something like that, you know, before the end of the year, because I know a lot of companies are wanting to kind of more likely to give away money at the end before they got.

Speaker5: [01:18:36] Their taxes and.

William Thomas: [01:18:38] See if they would be willing to do that. It doesn’t hurt. It doesn’t hurt them. I mean, they don’t lose anything, don’t gain anything. I mean, it’s just they’re the conduit so that they can get their write off. So anything like you said with the.

Speaker5: [01:18:46] There was a.

Teresa Carter : [01:18:46] Reason why certain companies. So I’m not going to say their names. But the couple companies that I did ask, I kind of I just didn’t get a response.

Speaker5: [01:18:53] That’s why.

Brian Pruett: [01:18:54] Yeah, that’s exactly why.

William Thomas: [01:18:56] Yeah. That’s like when we do our non profit golf tournaments, we don’t get the check because it takes away the ability to say it’s a charitable contribution tax deduction. So all of our checks go directly to our non profit. And then they compensate us. We get we get paid. So with the polar bear plunge it’s the same thing. I mean again I wish people would just do it but they want the write off. So they they get to say they’re getting the write off or that jumping in the lake, but it goes through the tax deduction of the 501C3. So that’s something definitely to consider and doesn’t stop you from getting money now and getting more money.

Kimberly Jerguson: [01:19:26] And if not, I know a few people that might be willing to do that for you.

William Thomas: [01:19:29] For you. There’s people out there.

Brian Pruett: [01:19:31] Say, this is why I love this show. It’s exactly why I bring more people on here.

Speaker5: [01:19:35] Instead of just having.

Teresa Carter : [01:19:36] One at a time. You were saying that the other day too.

Brian Pruett: [01:19:38] So I got a few other questions for you. So you talked about. Well, first of all, I’m going to go back to your catering just for a second. If if people want to get a hold of you for catering. Right. You know, I’m sure it’s holidays and things. They may have parties or even first of the year. How can somebody get a hold of you for for catering?

Teresa Carter : [01:19:56] Honestly, just my phone number. I don’t have a website or anything like that yet, but I’m learning all of that stuff now through the non profit organization.

Brian Pruett: [01:20:03] Okay. So I’m going to ask 3A3 part question. It’s all advice that I want you to give people okay. And it’s three parts. The one is it’s going to be very kind of personal. But there may be somebody listening who is going through a certain situation that you’ve gone through with their child. I’d like for you to give them some hope, you know, advice, even if it’s seem, may seem grim on the outcome. It’s really, as you said she was. Helped four other families, right? That’s the first part of the question. The second part is give advice on starting a business, because you’ve done that with your catering and you’re doing that with your life insurance. Right. And the third part is you’re going through the process of becoming a 500 and 1C3 nonprofit. Give some advice on what somebody should do to start a nonprofit. If you can’t remember those, I’ll ask them again. But okay.

Teresa Carter : [01:20:51] The first one is really hitting home because I was going to make sure I said it anyways. I just feel like I always have to tell people that God is going to meet you where you’re at, regardless of what it is you’re going through. He’s going to be with you at the high, the highest part of the mountains, all the way into the deepest lows of the valleys. He’s going to be with you and. There’s nothing you can really do wrong. There’s no manuscript on how you’re supposed to grieve. There’s. However, you feel like you have to get your fix. He’s still going to meet you where you’re at. He’s so good and his goodness is going to come through all of the bad. Everything happens for a reason, and it’s all because of the things that he’s working, things that he’s trying to make happen that we can’t see because we are only seeing what’s happening right in front of us.

Speaker5: [01:21:38] And there’s.

Brian Pruett: [01:21:38] No coincidences.

Teresa Carter : [01:21:39] There’s no coincidences.

Brian Pruett: [01:21:40] Hence the reason they just gave you some good advice about finding a nonprofit.

Speaker5: [01:21:44] To do that. Right.

Brian Pruett: [01:21:46] All right. Second question. Give somebody some advice on starting a business.

Teresa Carter : [01:21:51] Just go for it and be prepared to go through the blood, sweat and tears. You’re not going to get compensated in the beginning. You’re going to put a lot of time and not see not going to reap the benefits of it. So you have to know whatever business it is. What’s your reasoning for it?

Speaker5: [01:22:05] All right.

Teresa Carter : [01:22:05] Why is it important to you.

Brian Pruett: [01:22:07] And the same thing with the non profit. Why if somebody wants to start a nonprofit there’s a lot to do a non profit. More so than I would even say even for starting a business.

Speaker5: [01:22:16] I’m learning that. Yeah. Um.

Brian Pruett: [01:22:19] I mean, you and I sat down and talked yesterday and I mentioned something about insurance for your non profit. That was something you didn’t think.

Teresa Carter : [01:22:24] Wasn’t even on my radar at all. I have insurance for the other stuff for the other two businesses but not for the non profit. Um, I guess I think one of us had already said, I think it might have been you finding something that you’re passionate about. You know, in my case it’s this because it happened to me. I don’t want to be able to help other families. I want to be able to be that support system for them if they need somebody to talk to, too. So I guess if anybody’s listening right now that’s recently lost a child, or if you’re in the hospital right now, if you could give me a call at (678) 346-5134, sometimes it helps just to know you have somebody to talk to. And when it’s somebody that’s outside of your circle.

Speaker5: [01:23:03] Right.

Teresa Carter : [01:23:03] Because I did have that with somebody and it it makes a huge difference.

Speaker5: [01:23:07] Right.

Brian Pruett: [01:23:08] And I mean, it doesn’t matter the time of year. It’s tough any time. But this time of year particularly reach out to somebody if you need to talk to somebody. Yes. All right. Before I get to the last question for everybody, you’re fairly new to the Cardinal Business Club we introduced you to. Right. And so I don’t know if you’ve networked any time before that, but do you have a positive story you can share just from your networking, even if it’s fairly new.

Teresa Carter : [01:23:33] Before coming to.

Brian Pruett: [01:23:35] Anytime, even if it’s now or it’s.

Teresa Carter : [01:23:37] A more recent one. So Scotland that you had mentioned, she’s my husband’s well, she’s my cousin, she’s my family, I love her and I love what she does. But she had reached out to me and told me that she came and spoke on this podcast, and so she thought it would be good for me just to, you know, talk about Jazzy Heart. So I reached out to you, of course. And then you tell me to, you know, you’re inviting me to this Cartersville business club. And so I go there, and when I go there, I meet Paul and his. Well, I didn’t meet his partner then, but I met Paul, who said that he could help me to build a website and be able to continue selling the t shirts, which is him and his partner, Rebecca. That’s where the fit apparel on the the website, like Jazzy Hearts Fit apparel.biz. They’ve built this website for me for Jazzy Hearts, not for me, but it’s for this whole jazzy heart. Community is what I like to call it, to where people can go on there and they can purchase the t shirts and it’s at no cost to me, but they’re getting compensated. And then Jazzy Hearts is also getting compensated, and then the logo is getting pushed around for everybody to see also. And that that all came from just Scotland sending me a text message. And now I have a website and through through just talking with you and you put me on Game Wednesday this past Wednesday about the blink I think is how you pronounce it. And so now I have a digital business card, and I got to meet the manager for the new bank that’s getting this being opened. And I can’t wait to, you know, hopefully be able to work with them. And just it’s networking is it’s just a matter of taking the initiative. If somebody is like, hey, I know somebody that does this or this, they might be helpful for you. It’s just a matter of you taking that one step to reach out to whoever it is that contact is.

Brian Pruett: [01:25:16] Again, it’s not about you. It’s helping other people. Yeah. And Scotland didn’t tell you the story. The reason we know Scotland is because when we did the Northwest Georgia Rising Stars magazine, we did a story on her organization. And that’s been 2018.

Speaker5: [01:25:29] Oh okay.

Brian Pruett: [01:25:30] So all right, real quick, Kimberly, remind remind everybody the date of the polar plunge. And you need to send me the new flier so I can get it up.

Kimberly Jerguson: [01:25:39] Yes, it is December 17th at 2 p.m. at the on Lake Allatoona off of Kellogg Creek Road.

Speaker5: [01:25:46] Okay.

Brian Pruett: [01:25:48] Before we wrap this up, there’s two other questions or one other question that I’d like to do is for all three of you, I’d like for each of you to give either one. You’ve done this already, but one word, one quote, or just a positive nugget that people can live the rest of 2023, which is only a few days left and beyond with. So, Kimberly, I’m going to start with you this time. What do you got?

Kimberly Jerguson: [01:26:12] I’m going to go with our slogan is to put back more than you take, whether that’s in nature or family or faith or anything that you come across in life. Put back more than you take.

Brian Pruett: [01:26:24] Awesome, Theresa.

Teresa Carter : [01:26:28] While I already shared one little nugget, I feel like the other one is don’t be so hard on yourself. Life is just hard in general. And nobody’s nobody’s pain or struggle is necessarily greater than the next. Like sometimes when. I like. I recently spoke to one of my friends and she was saying like she just didn’t. Feel like everybody’s going through something. So I think a lot of us feel like we don’t want to talk about what it is that we’re going, whatever our struggle is, because in my situation, I feel like people look at me like, oh, you lost a child. Like your situation is so much worse than mine. And that’s not necessarily the case. Everybody’s everybody’s going through their own pain and struggles, and based off of their own experiences is the extremity of what it feels like, the weight of what it feels like to them. So just don’t be so hard on yourself. Life is hard. And as long as you’re trying your best, you’re doing great.

Brian Pruett: [01:27:13] William.

William Thomas: [01:27:15] It may be a bit inappropriate, just obviously with our indoor space and the fact that it’s almost the end of the year and you’re trying to push through, it’s literally go balls to the walls. And that’s literally what we’re doing in our space. So there you go. More apropos.

Brian Pruett: [01:27:30] There you go. The other thing that’s a lost art these days is the thank you. So I want to thank each of you, William, thank you for what you’re doing for all the different nonprofits and specifically in Cherokee County. Kimberly, thank you for what you’re doing in the community here in Cherokee and Acworth. You know, it’s Acworth, too. And then, Teresa, thank you for what you’re doing for all the community in Bartow, but also all the families that you and Jazzie have touched. Everybody out there listening. Let’s remember, let’s be positive. Let’s be charitable.

 

GWBC LACE Awards 2023: Moira Vetter with Modo Modo Agency

December 5, 2023 by angishields

Moira-Vetter
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GWBC LACE Awards 2023: Moira Vetter with Modo Modo Agency
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Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for ABC Radio’s Open for business. Now here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here, broadcasting live from the Georgia Aquarium Oceans Ballroom for the 2023 GWBC Lace Awards Gala, Ladies Achieving Continuous Excellence. And one of those ladies is here right now Moira Vetter. Welcome.

Moira Vetter: [00:00:34] Thank you so much.

Lee Kantor: [00:00:35] It’s been a hot minute since we’ve last chatted, I think. Would you say seven, ten years ago?

Moira Vetter: [00:00:39] Something like that.

Lee Kantor: [00:00:41] We’re still here.

Moira Vetter: [00:00:42] I’m still hear going strong all these years later.

Lee Kantor: [00:00:44] And you’re up for a Trailblazer Award. Talk about it. How did that happen?

Moira Vetter: [00:00:48] You know, we have had a really good year. You know, I think any time you’re doing well as a business, you know, you talk about your blessings and the team that you have. We’re really fortunate. You know, the world is still very interesting. There’s a lot of change and turmoil, but we are just really committed and flexible. And, you know, I think we have really resilient people and we have very close relationships with our clients. And that, you know, enables us to, you know, at times like these when it gets interesting, really kind of hunker down and focus on the stuff that matters. And so it’s really it’s paid off for us. We’ve had a lot of wins in the last year. We’re an Inc 5000 company for the fourth time this year and an Inc power partner, which is a B2B award that they have and have had all kinds of other things. But, you know, those are the ones that really speak to us because they come directly from the work we’re doing with our clients.

Lee Kantor: [00:01:44] So talk about your firm. Who do you serve and what’s the pain that your clients are having when they call you? Yeah.

Moira Vetter: [00:01:51] So we are Moto Moto Agency. We are a creative and media agency here in Atlanta, heavily serve B2B clients, not exclusively B2B, but often very complex global businesses. It’s very difficult to manage your brand and your position in a world that is in turmoil. And then you think about all of the changes in the the workforce and all the all the labor challenges and the economic challenges. It gets really hard to plant a flag, you know, and, and to sort of be your brand and be consistent about it when it needs to be changing all the time. And so our clients, you know, sometimes they come to us because their whole industry has changed and they want to lead that effort. Right. They want to be at the forefront and they want to be very visible for the leadership that they provide. Other times, it really is about being an extension of their team and partnering with them. So if I think about last year, last year was heavily about we are down, we’re down, men, women, children, you know, like we just don’t have the people that we need. And we don’t just need doers. We need thinkers who can come in, assess and go. And so, you know, last year was a lot of that. It was a and it was also about helping them recruit and find team members this year because the economy has been so, you know, uncertain. That’s everybody’s favorite word or the headwinds. Right.

Lee Kantor: [00:03:21] Everybody because there’s always certainty in the economy. Right. Sure.

Moira Vetter: [00:03:24] Right. That’s yeah. Somebody said to me today it feels kind of uncertain like like every other day. Yeah. But you know, I feel like this year it’s been more about how do we get quicker returns, how do we convert sales, how do we focus on the activities that correlate directly to revenue because the pressure has come back? I think people had a little more flex in coming through the pandemic. Everybody was surviving, and I think the focus on KPI lifted a little and it was, you know, keep the wheels on, keep going. And 2023 has been the year of don’t keep going, only keep going on the things that are delivering. Right. Yeah.

Lee Kantor: [00:04:05] And it’s hard to prioritize in a world like this. Right. Is this where you’re kind of expertise and the thought leadership and the trusted advisor role that you have? It really comes in handy to give them that, that third party fresh eyes looking at this stuff.

Moira Vetter: [00:04:20] Yes, yes. And you know, one thing I will say, you know, agencies are infamous for high turnover and short tenure. You know, the agency industry is very dynamic and fast moving and, you know, perhaps has a higher, you know, transiency. And we’ve been able to buck that curve. Our average team member has been with us over four years. We’ve got people that have been at the company 14 years, 12 years, you know, which is kind of, you know, outside the ordinary. And the benefit of that is when our clients come. It’s not just that we have, you know, somebody that writes well or, you know, hey, I need a good designer. It’s. I need a team that knows how to work together to solve problems like this, and they can just leave it at that. And so, you know, I feel like that’s people want people to know what they need. They don’t want to have to tell you what they need. They just want to be able to frame challenges. And so that’s really where we try to put more senior people in front of our clients, who are typically more senior people and just, you know, think as creatively as possible and be here, right, and have that same team here to deliver that.

Lee Kantor: [00:05:37] Now any advice for that woman business owner when it comes to building a culture like that? Because that doesn’t happen accidentally. That’s because you’re a visionary. And and the culture is where the rubber hits the road. There’s a lot of people that would like to have a culture as strong as yours, but you’re actually delivering this, obviously, with the success and recognition you’re getting here and, and all those other places you mentioned. So how do you build a culture that can kind of last and stand the test of time like you have?

Moira Vetter: [00:06:06] You know, one of the things is you have to keep telling people what that culture is and why it’s important to people. I think, you know, lots of people have, you know, mission and vision statements and they’re interchangeable.

Lee Kantor: [00:06:19] Like, you can you can’t.

Moira Vetter: [00:06:21] Tell the brand, say those things. Right. But, you know, we try to really show people what the benefit of those things are, both to our to us internally and to our clients. You know, I think part of it is just intending to scale. I gave a talk recently to the Cobb Executive Women’s Group and part of the Cobb Chamber, and one of the things I was doing, I was looking at statistics on businesses that scale, and I was looking at SBA insights on small business. And the average small business in the country has 1.9 employees, which means small businesses on average are a job, right? It’s one person with a job and their cousin. Right. So, you know, scale is a challenge. It’s not just a challenge for women. It’s a challenge for lots of businesses. And I think being intentional about having a plan is really important. I think one of the hardest things for women is when you know someone doesn’t fit the plan, help them find something else, right? Which doesn’t come second nature to a lot of women. I think women are comforters and, you know, try to make it work, right. We’re going to make it work and we’ll find the thing. And if you’re really serious about scale, you also have to be able to accept that sometimes you can’t do that.

Lee Kantor: [00:07:46] Right. And it’s one of those things where you’ve got to know when to say yes and when to say no. Yeah, and it’s important to cut people loose. If it’s not, if it’s not an ideal fit, then let’s there’s a big world out there.

Moira Vetter: [00:07:57] Exactly, exactly. And you know, I think that also, you know, we were talking about we’ve been around a while. It’s something that you don’t know early on. Right. Early on the idea of maybe having someone that’s not a fit and having to let them go seems like the end of the world until you get to a place in your career where you meet somebody that you, that your paths diverged and you realize, oh my God, they’re in the perfect place. Like they thank God we got to this place where we realized that we weren’t perfect together, because look at who they are now or look at what they’ve become. And that doesn’t happen when everybody just keeps trying.

Lee Kantor: [00:08:35] Now talk a little bit about why it was important for you to get involved as a certified woman business owner and be part of Jdbc and this event.

Moira Vetter: [00:08:45] So I’d love to say before it was cool to be on a supplier diversity list. We did this, but we specifically did this because we had a client Southwire company actually years ago was getting very serious about their supplier diversity. It was in the one, I don’t know, 2008 nine ish timeframe. And so Moto was new at the time and our client said it is critical to our leadership team that we diversify our vendor list. And in order to prove that, you know, we need people that are certified. And I said, well, if it matters to you, it matters to me. And so, you know, initially it happened because it mattered to our customer. Increasing it has also been a benefit to us. You know, we have had times where we would have had very extended payment terms. And I know that is a very that’s real difficult thing right now. The the US Chamber of Commerce has just advanced something on a quick payment pledge for large corporations that bring in small businesses because.

Lee Kantor: [00:09:53] Their time frames the 30, 60, 90, 120. And it’s crazy.

Moira Vetter: [00:09:57] Yes, yes. And it’s coming up more and more. And to I’m not. I’m going to say it’s nothing to them, but it is more a line item on a on a sheet and a.

Lee Kantor: [00:10:06] Spreadsheet for them, a spreadsheet. It’s their, you know, their family’s life. Exactly. Small business.

Moira Vetter: [00:10:12] So, you know, we’ve been able to use our Webbank certification before when someone wanted us to have 90 day payment terms and get, you know, 30 day payment terms. So it was hugely advantageous to us. You know, we have used referrals that have come through the network. We have used education. I was able to benefit from a education program that we Bank and Bank of America put together with Cornell University, which was a certificate in entrepreneurship specifically for women. And so, you know, there’s really been so many ways that that being involved and being certified within Webbank and with, you know, Georgia Women’s Business Council has really paid off for us.

Lee Kantor: [00:10:59] And if somebody wants to learn more about Minamoto, what’s the website?

Moira Vetter: [00:11:03] All right. So first of all, Moto Moto is not moto. So we’ll start there. It’s Moto Moto Agency. So m o d as in dog o m o d o agency.com. Everybody thinks of the animated movie with the moto character and so that that that that t is going to be the death of me.

Lee Kantor: [00:11:24] But so Moto Moto.

Moira Vetter: [00:11:26] Agency.com is the website and of course we’re on LinkedIn and all the things, but very active on LinkedIn with some good thought leadership there too.

Lee Kantor: [00:11:35] Well, congratulations for all that you do and good luck this evening. And thank you so much for taking part of this. You’re doing important work and we appreciate you.

Moira Vetter: [00:11:44] Thank you so much and thanks for sharing everybody’s story.

Lee Kantor: [00:11:46] All right. This is Lee Kantor back in a few at 2023 GW Lace Awards Gala.

 


About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

Tagged With: GWBC LACE Awards 2023, Modo Modo Agency

BRX Pro Tip: Why Joining the BRX Network is Better

December 5, 2023 by angishields

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BRX Pro Tip: Why Joining the BRX Network is Better

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, when we’re talking to prospective Business RadioX studio partners, we are recommending, we’re suggesting to them that they’re going to be much better served if they are part of the Business RadioX network, as opposed to trying to strike out and do it on their own. But let’s share some specific reasons for that.

Lee Kantor: [00:00:28] Yeah. There are so many people that are like, you know, why do I need to be part of Business RadioX, you know, when I can turn on my phone, I can do these interviews I don’t need, you know, with Zoom technology and all these platforms? Why do you need to partner with us? But there are some real, tangible, measurable reasons to partner with us.

Lee Kantor: [00:00:47] First and foremost, is this real-time, on-demand help and coaching you’re going to get with experienced practitioners that have literally decades of experience doing this same exact work. This is something where you get access to people who have been successfully making money doing this work for many, many, many years in a variety of different markets. And they’ve had a variety of different clients so they can help you demonstrate the value and help you sell more, faster.

Lee Kantor: [00:01:23] Number two, in addition to the practitioners, you’re getting access to a community of experts who are super generous with their time and who want you to be successful because they are well aware that your success is going to help them become successful. And you’re going to add to this kind of mosaic of people doing this kind of work in another market with another – all of your successes become the successes of the network, so you get to benefit.

Lee Kantor: [00:01:52] We all benefit from your sales and you benefit from our sales because every sale you have becomes a case study or a testimonial for me, and I can use that in my market. So if you sell something to a CPA in your market, I can now go to CPAs in my market and say, “Look, this has been successfully implemented here and you have proof that they can see because it’s on the same website that your stuff is on.” So you’re getting to have access to that community and really benefit from the network effect.

Lee Kantor: [00:02:24] Thirdly, you’re part of a community of like-minded people who are all learning together, learning from each other, and you’re going to find that there are people at the same stage you are in. So we have a variety of people who’ve been doing it for, you know, 15 years, 18 years. We have people who have been doing it for one year. So no matter what stage you’re in, we have people in the community that are in the same stage you are, so you can learn from them and work together from a person that is literally at the same level you’re in.

Lee Kantor: [00:02:56] And finally, and I think this is so important, is you’re going to be able to get feedback, support and accountability from your peers and a team of experts to accelerate your growth and eliminate a lot of your learning curve. This group of people that we’ve kind of found, and we found each other, is so generous and is so invested in helping you succeed, it is just really magical.

Lee Kantor: [00:03:26] So I think that a combination of all of those things are really important reasons for you to consider joining the community, being part of a like-minded group who are trying to really be a force for good in the communities that they serve. So if you’re a person like that, who thinks like that, please reach out to us. We are actively looking for people in your market right now.

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