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BRX Pro Tip: Can You Give Your Prospect a Sample?

November 24, 2023 by angishields

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BRX Pro Tip: Can You Give Your Prospect a Sample?

Stone Payton : [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I love it when I walk in downtown Woodstock here where I live, and one of the restaurants or the ice cream shop will be out front with a little sample. But when it comes to the professional services arena and kind of work that we’re engaged in, I mean, can you give your prospect a sample?

Lee Kantor: [00:00:23] Yeah. I mean, I think that with a little creativity and some thought, you can, and I think it’s a good exercise to at least consider to figure out a way to give your prospect a sample of the result they would get from using your service. Like, how can you give them that taste of what they would get if they hired you? If you can do this, this might eliminate some of the risk or fear they have of hiring you in the first place. And if you can show some kind of success, you might be able to sell them more because the goal is no longer to get a sale with every prospect, the goal is to just get them to try a sample.

Lee Kantor: [00:01:02] So, you know, really think about all the different offerings you have and figure out a way to give a sample in some form or fashion to your prospects. And that really does shift the way you would market from that point forward because now the marketing isn’t geared to trying to get a sale. It’s really geared to just giving somebody a sample to try it.

BRX Pro Tip: 6 Questions to Ask Yourself

November 23, 2023 by angishields

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Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, when someone is considering the idea of pursuing the opportunity to become a Business RadioX studio partner, what are some of the key questions they ought to be asking themselves?

Lee Kantor: [00:00:20] Right. This opportunity is not for everybody. And so, I think it’s important to really look in the mirror and ask yourself these six questions – number one – but also I’m sure there are other ones, but these are six that come to mind for me, you know, before you decide to work with us or be a partner or join our community.

Lee Kantor: [00:00:39] Number one, I would ask yourself if you do this, how much time, money, and effort is really required to do it the right way? If you’re short of time, money, and effort, then this isn’t going to work. I mean, this requires time, it requires some money, and it requires some effort in order to really do this the right way and to get the impact that we all want you to get.

Lee Kantor: [00:01:02] The second thing you’d ask yourself is, does doing this leverage my superpowers? Is this really aligned with my values? Is it really aligned with my strengths? Because, you know, the person that does this in a community is somebody that really cares about the community. They believe in the power of small to mid-sized businesses and how important it is to really help them get the word out about the good work they’re doing but also to show them how leveraging the relationships with Business RadioX can help them grow their business and really have a bigger impact in their community. So if that isn’t aligned with your superpowers, you probably shouldn’t do this.

Lee Kantor: [00:01:47] Thirdly, does doing this help me get the outcome I desire? You know, there’s one thing – sure, you want to make money. You know, everybody gets into business to make money. But also, does doing this help you get the outcome you desire in terms of the impact you’re going to have in the community? Are you going to get the authority that you desire as a leader in the community?

Lee Kantor: [00:02:10] Those are all important things to consider because you’re going to get all of those things if you do this right. And if you’re not interested in doing this, if you think this is some passive thing that you can just throw money at, and then money comes in, it’s not that. This requires something of you in order to be successful. You have to really kind of be the boots on the ground to get it launched for a period of time until you can hand it off to somebody else.

Lee Kantor: [00:02:35] Number four, what’s the worst-case scenario? What if everything goes wrong? Can I handle that? You know, what if I invest the time, I try this and it doesn’t work? Can you absorb that? Is that something that is going to be too painful for you?

Lee Kantor: [00:02:50] And number five, what’s the best-case scenario? What if I just kill it? What if everything I do is working great? What if I get all this business? Can I really handle all of that? You know, that best-case scenario. A lot of people, you know, put together a big list of the worst-case scenario, but they never kind of understand all the unintended consequences that come with a best-case scenario. So think about that as well.

Lee Kantor: [00:03:15] And then lastly, can you live with that worst-case scenario? Is that worst-case scenario too painful that it’s not even worth taking the risk?

Lee Kantor: [00:03:25] So if you ask yourself those six things before you decide, I think you’re going to have the right mindset to make a wise decision.

BRX Pro Tip: 5 Measurable Results

November 22, 2023 by angishields

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Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, talk a little bit about what kind of results professional service providers should be promising and delivering.

Lee Kantor: [00:00:14] Yeah. I think it’s really important for professional service providers to deliver tangible, measurable results to their clients in at least one of these five ways.

Lee Kantor: [00:00:26] They have to, number one, figure out a way to make their clients more money. That’s so important. There has to be kind of a direct line between the professional service provider’s efforts and their client making more money, or they have to save them some money. So they have to show them directly that if you hire me, I’m going to either make you money or save you money.

Lee Kantor: [00:00:53] Other things, other measurable results they can work around in addition to or in lieu of one of those two are they can make the lives of their clients easier. Is there a tangible way – you hire me and now your life is easier and I can show you why that is.

Lee Kantor: [00:01:09] Number four. Another measurable thing is I saved you time. Before you hired me, it took you this amount of time to do that thing, and now you hired me and now you don’t have to invest time in that area anymore.

Lee Kantor: [00:01:21] And lastly, the last measurable result that you can deliver or try to deliver is you can lessen their risk. Before you hired me, this was a risky situation for you. But now you don’t have that risk anymore. That’s gone away since you hired me.

Lee Kantor: [00:01:37] So the five tangible, measurable results that I think a professional service provider should be delivering one or more of them are make them more money, save them more money, make their lives easier, save them time, and lessen their risks. If you can do that for your clients, the more of those you can do, the longer you’re going to have clients and the easier it is to get new ones.

Zach Goodfellow with Captain Hook Media

November 21, 2023 by angishields

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Zach-GoodfellowZach Goodfellow is a Video Game Music Composer, Sound designer, and Co-founder of Captain Hook Media, a music production company.

As a life-long lover of movies, video games, and storytelling, Zach loves using music and sound to bring out the emotional impact of the stories he gets to work on.

Follow Captain Hook Media on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Coming to you live from the Business RadioX Studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:17] Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today in the studio we have the co founder of Captain Hook Media, which is the best name ever. It just sounds so fascinating to me. He’s a composer musician. I mean you’ve got you’ve got like you’re the jack of all trades kind of person. That is just so yeah, so excited to have in the studio because we have so much to talk about. Welcome to Zach Goodfellow.

Zach Goodfellow: [00:00:49] I am so excited to be here. Thank you for having me.

Sharon Cline: [00:00:51] Of course. Me too. And we have met previously because we were talking about voice over things and kind of getting into the industry, which I like to do, and anything I know is wonderful to share, but also cool, because I got to know a little bit about what you’re involved in. In your world, you have a home studio, you’re obviously you’re into music, but you I if I, I know I cyberstalked you a little bit, but there’s, there’s, there’s like actual music on iTunes and Apple and things that you’ve done. So which is similar to different things that I’ve done. I’ve had my hand in lots of different ways in media. But right now your main focus right now is, is being the co founder of Captain Hook Media. So can you explain to me a little bit about that.

Zach Goodfellow: [00:01:33] Yeah. So we Captain Hook Media is me and my dad and we write music for between the two of us, really anything that fits the sound that we’ve kind of developed, we have kind of a very cinematic, over-the-top, overdramatic kind of sound. We both grew up watching movies and Star Wars and video games and all that. So we’ve done some podcast intros. We’ve done some stuff for like YouTube channels, but mainly my dad works in TV and film and I work in video games. But we are, yeah, music composers.

Sharon Cline: [00:02:03] Scott Goodfellow.

Zach Goodfellow: [00:02:04] Yes.

Sharon Cline: [00:02:05] I like on your website it’s called The Sound of Your Story. Yes.

Zach Goodfellow: [00:02:09] We wanted to make sure that we emphasize that like. We love storytelling. We love being a part of of stories. We’ve done jobs where it’s just, you know, background music for for nothing. And that’s cool. That has its place and all that. But we’re both, again, grew up watching a lot of movies and loving following characters and following a good story. So I really wanted the the website to convey that, like, we’re here to help you tell the story with whatever it needs. We’re not here to try and grab the spotlight from you and write super flashy music like we want to help you. Get your message across.

Sharon Cline: [00:02:43] I think people underestimate how important that is. Or maybe don’t even realize how they’re being impacted by that.

Zach Goodfellow: [00:02:49] Absolutely, absolutely.

Sharon Cline: [00:02:51] So what’s cool about the music that you make is it says on your website that you are cleared and ready to be licensed, so no one has to worry about any kind of legal issues. This is all music for them. Right?

Zach Goodfellow: [00:03:02] Exactly right. We want to make everything as seamless as possible.

Sharon Cline: [00:03:05] So when someone approaches you and says, here’s my video game concept or this is what I’m working on, the themes of what they say to you is that what informs you on the way that you’re creating music?

Zach Goodfellow: [00:03:16] Yeah. So it’s person to person. A lot of times they’ll, you know, they’ll they’re hiring us to be the experts. They don’t really have much of an idea. So we’ll we’ll do a lot of kind of coaxing and just kind of getting to know, you know, tell me about why you’re making this project. So I’m just going to for the sake of not keeping everything unbearably vague.

Speaker3: [00:03:35] I’ll talk in the, in.

Zach Goodfellow: [00:03:37] The context of like a video game. So a developer comes to me and they’re like, hey, I’ve got this idea I need music. Can you help? More often than not, it’s a matter of like, okay, tell me about the game. What’s the story? What is the world like? Is it mid-evil? Is it kind of sci fi? What inspired you to make this game? What games did you grow up playing? And just as many questions as I can get to get a feel for where their brain is at. Um, that way I can at least have an educated guess on what things sound like. The majority of the process is, hey, I wrote this thing. Do you like this thing? No, I hate that. All right, cool. We’ll try something else. Hey, what about this one that’s closer. What about. It’s closer. It’s a very big throwing stuff at the wall and seeing what sticks.

Sharon Cline: [00:04:19] It reminds me of voiceover, the voiceover world. Because people who write copy and they’re looking, they have an idea of a voice in their head, but they don’t know it until they hear the voice oftentimes. Right. So that sounds like what you’re talking about, where someone has a concept. I want it to sound big and epic. Okay. What does that actually translate to? And you could give them something big and epic, but it has the wrong feel. But they didn’t even know that right until you explained it.

Zach Goodfellow: [00:04:43] And that’s what I that’s what made me at a young age, fall in love with music, is that it’s not it’s it’s not necessarily like a tangible thing you can describe. It’s a feeling. So to, to hit what you’re saying, they don’t they don’t know the voice until they hear it. It’s like, I don’t know how to describe to you what I want to hear, but I know what I want to feel when I hear it. And so once you hit that, it’s like, oh, I just felt the thing, okay, we’re on to something. And that’s what makes music so much fun to me.

Sharon Cline: [00:05:06] Oh that’s amazing. And you’re right, it is an emotional reaction and an impact that you’re having. So how did you get to where you are now? I saw that you went to Lassiter High School, obviously here in Georgia, right? Also fellow KSU owl. Hootie hoo. Hootie hoo hoo hoo hoo. You. And so Georgia native, is that where you’ve.

Zach Goodfellow: [00:05:27] Been born and raised? Yep. Wow. I mean, I was from a day old. I grew up right next to Lassiter High School. Oh, wow.

Sharon Cline: [00:05:34] That’s wild. Yeah. So the changes you’ve seen are probably so significant.

Zach Goodfellow: [00:05:37] Oh my God. Wild. Yeah.

Sharon Cline: [00:05:39] But how cool. You’ve got a network of people that are right here in town that you’ve grown up with, which is nice for sure. So how did you get to obviously, you said that you and your father were really into music and but how did you get to your business that you’re in now?

Zach Goodfellow: [00:05:54] Man, it’s been a just series of falling backwards into different things.

Sharon Cline: [00:06:00] I laugh because I’m like, yep, I know exactly what you’re talking about.

Zach Goodfellow: [00:06:04] I’m such a a shiny object person where I get an idea and that idea has to be pursued, I don’t know, whatever it is, I got to commit to it to see what’s there. I’m just now figuring out how to tame that a little bit. Gotcha. But yeah, my dad was a he’s been a musician all his life. So I was born into music. My dad was in a in a very Journey esque band when I was born at the time. And how cool is that? Yeah, they were called tandem. Their their stuff is still on the internet somewhere.

Sharon Cline: [00:06:31] Amazing.

Zach Goodfellow: [00:06:32] Yeah. They were they were really fun. They did. They sold some records in Brazil and never picked up too much in the States. But so I was born into music. I loved music very early on. I started playing guitar when I was like 8 or 9, started writing my first terrible stuff.

Speaker3: [00:06:51] When I was 14.

Zach Goodfellow: [00:06:53] 15. You mentioned that you found some of my stuff on iTunes and Spotify. I would that’s, that’s. I don’t take it down because I’m proud of it. But that is very, very old, very, very old stuff.

Speaker3: [00:07:06] The internet.

Sharon Cline: [00:07:06] Is forever. Oh yeah. But at the same time, that’s a stepping stone to where for sure.

Speaker3: [00:07:10] Like I said, it’s cool.

Zach Goodfellow: [00:07:11] I’m talking jokingly. I’m very proud of what we made, but it’s very, very I was 16 and angsty and.

Speaker3: [00:07:18] You know, it’s very.

Sharon Cline: [00:07:20] Wow, you get to revisit who you were then when you listen to it. Interesting.

Zach Goodfellow: [00:07:25] So that’s how I got into music, but I never really took music like I never. Really committed to it as a serious thing until later in my life. It was just something that I did for fun. So I went to all through high school, did that album in college, started a band with some of my friends from high school, and we did pretty well. We toured very, very locally. We did a couple of like, you know, we drove like an hour was the farthest we went, but we had some good shows. We opened up for a couple of bands that I grew up listening to. That’s amazing, which was a very, very cool experience. That experience ultimately taught me, though, that I didn’t enjoy that lifestyle. I really I’m a homebody, I love my family. I love being, you know, home at night. And that lifestyle doesn’t agree with that. You know, that’s you hop in a bus and go to the next town over if you’re really going to succeed at that. And I’ve always been someone who’s like, okay, I could work on this, but what does this lead to? I’ve always been like a long term thinker. So I hit a point where we were working really hard in that band, but I was like, okay, but if this succeeds, it creates a life that I’m not going to enjoy. So what’s what’s the point of all this hard work? Right? So I let that go and then I just kind of wandered. That’s when I was in college. I didn’t know what I wanted to study, so I took up a business degree, as most Los creatives do, and I got a degree in professional sales. My performing background really helped in sales, and I just kind of figured, all right, I guess. I mean, I’m decent at this. I guess this will work for a little bit. Hopped into an internship selling telemarketing, and two weeks in, I was like, okay, I’m ready to jump.

Speaker3: [00:09:12] I’m ready to jump out the window. This is unacceptable. Oh, wow.

Zach Goodfellow: [00:09:16] Um, and so this is a loaded story. Please let me. I’m a rambler, so stop me if I’m going too far in love. But after the internship, that was like, okay, I can’t I can’t do sales. Um, and luckily I have my best friend was from like 12 years old, an entrepreneur, he lawn mowing business and immediately knew he was going to build his own thing. So his influence had me start starting to look up other things. And I started getting into like Facebook advertising because it was the part of sales that I enjoyed. It was the the catchy lines and the performing stuff and that, and that was fun. And my wife and I started doing that for kind of local businesses for a little while, and that got me through the next couple of years, got me through college. But again, I reached the point of like, okay, so now it’s starting to demand a lot more of my time and I don’t really want to give it that time. What’s the point of this investment? So now I was lost again. Now I’m curious. I’m trying to figure out where I want to go. And I had the bright idea. Okay, I’m working for myself now, but what I could do is go get this other sales job for a company called HubSpot that did marketing software because, like, I know, marketing, I could just go get this full time job, and then in my free time, I’ll go build my music business again.

Zach Goodfellow: [00:10:35] I’m not sure why I thought that was going to pan out, but again, six months into the sales job, I’m miserable. This isn’t going to work. So at that point I’m this. This was three years ago, so I’m 25. And at that point I was like, I’m ready to just commit to the music, because what I ultimately learned was I had put all of this investment and all of this effort into these, these different skills. I learned Facebook ads and I was able to reach relative success there, I learned sales, I was able to reach relative success there. And I was like, what would where would I be if I had invested that six years into building this music career? And that’s a whole, you know, we can jump down that mental tangent of why I didn’t pursue that in a bit, but I decided, all right, it’s time to start being a musician and seeing what happens. So. I called up a friend of mine who had managed the wedding band for my wedding and I was like, hey, I am miserable at my job. I’m ready to leave. I know you’re recruiting people. I can sing like crazy. I’m a great performer. I would love to help out.

Zach Goodfellow: [00:11:41] Just tell me where you need me. And luckily he needed he needed front men. So I went and did weddings for wasn’t long. It was a couple of months and for about a year I did the weddings and I was playing like locally, playing at restaurants, just scrounging money. And that was that was a good experience. I made good money doing that and it really showed me that I can make I can feed my wife and I through music. So I’m most grateful for what that did for my confidence. But again reached a point where it’s like, okay, but the only way I can do this is by working every night, every weekend so I don’t get to spend time with my wife on the weekends. This sucks. Um, and around that time of the wedding band, my dad and I had finally come across the world of sync licensing, which we had never experienced before, we had never heard of. But essentially, that’s the whole industry where music for advertisements and TV shows and basically anything that has music, that’s the industry where that happens and learning how that works. So my dad and I were like, okay, well, we’re writing music anyway. Why don’t we try and pitch it to some people and I promise I’m going to get to Captain Hook Media in a second.

Speaker3: [00:12:53] No, we’re almost there, I love it.

Sharon Cline: [00:12:54] This is this is the way life turns out, though this is what’s interesting to me is, is the twists and turns and the things that you learn about yourself along the way. Right. So this is I’m fascinated. Keep going.

Speaker3: [00:13:05] Okay.

Zach Goodfellow: [00:13:06] Um, so we started doing that and it’s sync licensing is a difficult beast because of how subjective music is. You’re really just essentially the business model is I’m going to, as a musician, write this big old library of music. I’m going to write 20 songs of this certain style and then go and shop it to these libraries, hoping that they that it fits their sound and that they have a use for it. It just it it was it was inspiring to try. But for me again, having now a couple of years entrepreneurial background with the marketing thing and knowing, trying to figure out market and need and all that stuff, it’s like, okay, but like this seems so inefficient. Or we’re putting months and months of work into these songs with no direct customer in mind, right? Um, so then we started exploring other options and we started looking into what does custom work look like, where who’s buying custom music right now? And thus Captain Hook Media was born.

Sharon Cline: [00:14:10] Where did the name come from? I like the name.

Zach Goodfellow: [00:14:12] So it is from.

Speaker3: [00:14:14] Because it’s the.

Sharon Cline: [00:14:15] Hook of music. Yeah.

Speaker3: [00:14:16] Okay, so.

Zach Goodfellow: [00:14:17] My dad and I, ever since I was a kid, have always when we listen to music, we’ve always bonded over the musicians that make really catchy music. You know? Journey and Bon Jovi was what I grew up on, that kind of stuff. Daughtry more recently.

Speaker3: [00:14:31] That’s classic.

Sharon Cline: [00:14:32] Classic.

Speaker3: [00:14:32] Music.

Zach Goodfellow: [00:14:33] Exactly. It’ll live forever because it’s so catchy, even if you don’t like it. Everyone knows the chorus to Don’t Stop Believing.

Speaker3: [00:14:39] I know, and they all sing it.

Zach Goodfellow: [00:14:40] Absolutely, because it’s so that’s the hook of the song. So any time we see an artist who just constantly cranks out hooks. Oh, that’s a Captain Hook. And so we got to this company now. All right. We need to brand it so that people know what we are. He and I both love writing catchy stuff, so just it just worked out.

Sharon Cline: [00:14:58] That’s amazing.

Speaker3: [00:14:59] Thank you.

Sharon Cline: [00:15:00] You’re welcome. So along your journey being a wedding singer, what are some of the things that you saw that you were just like, I can’t be a wedding singer.

Zach Goodfellow: [00:15:07] Weddings are chaotic, man. It’s so. I’m not a high stress person. I’m a very laid back person. I like calm, chill vibes and it just doesn’t exist in the industry.

Speaker3: [00:15:19] Got you by.

Zach Goodfellow: [00:15:20] Nature. It’s such a now, now, now, now, now, now now.

Sharon Cline: [00:15:25] Industry and high emotions too, right?

Zach Goodfellow: [00:15:28] Very high emotions. And it’s very rewarding to to pull it off, you know, to get everything happen to make this happen for the couple. I really enjoyed the memories of seeing everybody dancing. And that’s what I’ve always loved about performing. It’s like, I don’t remember where I got this quote, but someone describes performance as a constant state of giving because when you’re doing a good job at performing, you can see people are changing from stagnant to excited and having fun. So being able to give that joy is amazing. But it’s the all the in-betweens of okay, this is late, okay, we said you had a stage, but now you’re playing on the back of this truck, okay, there’s no electricity anywhere. It’s just. Not for me. Not for me.

Sharon Cline: [00:16:10] When you were performing, when you were initially with your band in college, was it music that you wrote as well?

Speaker3: [00:16:18] Yes. Yeah.

Zach Goodfellow: [00:16:18] So we were we were a progressive metal band. So anybody out there that’s fans of like, Breaking Benjamin and those kind of bands? Yeah, that that I really look back on that fondly and I’m still very close friends with all four of those guys all still doing really cool stuff in music. But yeah, that was all original music. That was a really fun experience. That’s really where I learned how to write.

Sharon Cline: [00:16:43] I think one of the best things about making music, writing music is, is that creation energy is so amazing to me because afterwards you’re like, this song exists. That didn’t exist a day ago, and now it’s now it’s all put together and someone could be singing it. And the effect that it can have, the legacy that you’re leaving. And it’s this creation energy is just powerful.

Zach Goodfellow: [00:17:02] Absolutely. It’s so addictive. It’s so addictive. It’s the best that that creator’s high is just it’s the best cloud nine feeling.

Speaker3: [00:17:11] It’s true. It doesn’t.

Sharon Cline: [00:17:12] Even. It feels like, um, if more people knew what that felt like, they’d be inclined to do it.

Speaker3: [00:17:18] Absolutely, absolutely.

Sharon Cline: [00:17:21] All right, so you had your band then you obviously were able to continue to grow on your skills as you were being the wedding singer. And then as you started to understand the industry of being able to write music, it’s nice that you’ve got your dad, right, who’s.

Speaker3: [00:17:38] Very, very helpful.

Sharon Cline: [00:17:39] Right. That’s great. And he’s being the co-founder with you. So nice to work with people that you know in your family you trust. Absolutely. And are talented. And then now that you’ve got kind of an understanding more about how the industry works and that you did want to have a client specific in mind, how did that change what you were writing? So did you have like your library before? Was it more esoteric? Was it more just this is what I’m thinking we should write today, and that’s what you did, but it just never really landed.

Zach Goodfellow: [00:18:08] To be honest, that it was all so generic. Because you can’t you can’t make it. The thing with like what is called production music, which is the stuff that’s not soundtrack like, you know, movie music, the production music is the the music you hear in the background of a Taco Bell commercial. Right? The thing with that is that market needs it to be complete, almost nonexistent. Like it needs to be interesting, but it can’t ever take anybody’s attention. Which to a point I can get it, but it’s so two. To only write that music for me is very unfulfilling. It’s very like, okay, you learn your formula and even, you know, I’m a big like online course person. I did a lot of self-education on it, and even the educators in the space will tell you, like, look, it’s it’s kind of boring. You come up with your formula and you make seven tracks a week so you can have a better chance of getting getting caught up. And that makes perfect sense from a business perspective. But after having done the sales and the marketing things and realizing I don’t really care about mass wealth, I you know, it’s not the amount of money I make, it’s how I make it.

Zach Goodfellow: [00:19:18] Right. So I didn’t see that as a sustainable 9 to 5 job for me to just be writing this generic. Hopefully no one notices it. Music, you know what I mean? So for me it really changed into. I want to be part of bigger projects I don’t want. I never when I was performing, I never liked the spotlight either. It was always, you know, put on the show because that’s what you’re supposed to do, but I don’t. I’m not a big spotlight person. I like being a supporter. So. Now writing music becomes a even when I don’t have a customer. If I’m just practicing, I’ll go find like a game that inspires me. Okay, what would serve this scene? What would serve this world I like? I like the collaborative effort of this thing now exists because someone else made it. How can I make it more real? You know? How can I bring that emotional impact in a little harder for this particular setting?

Sharon Cline: [00:20:15] So you do it even just for fun?

Zach Goodfellow: [00:20:16] Oh, absolutely. It’s the most fun.

Sharon Cline: [00:20:19] Well, no one’s like expecting anything so you can make it however you would want it, right? Which is nice. Right? So what was it about sales that you felt like you could. Not really. I’m not a sales person either, and I’m not good at it at all. But what was it about it? I’m wondering if we have similar themes. We’ll see. That didn’t work.

Zach Goodfellow: [00:20:35] What I’ve learned about sales for me is I think everybody is good at it. You just have to care about what you’re selling. So you had no trouble getting me on to this podcast because you loved this podcast. You know what it does for people. You know, the benefit that it brings to people that are on it. You didn’t you didn’t have to try, right? That to me is proper sales. So what I was running into, I mean, I do all the sales for Captain Hook Media, I do all of the outreach and all that. It’s very different experience. What I was finding was that like for HubSpot example, they’re a CRM and marketing software, right? I didn’t care, you.

Speaker3: [00:21:08] Know, like they’re.

Zach Goodfellow: [00:21:09] They’re a great company, great product. I would recommend them to anybody. But like I would cold call and be like, hey, what’s up? I’m with HubSpot. We do CRM stuff and they’d be like, yeah, we’re really happy with Active Campaign. Oh, okay. Cool.

Speaker3: [00:21:24] Sorry.

Zach Goodfellow: [00:21:25] You know, like my managers would be like, can you try and lean back?

Speaker3: [00:21:29] But it’s like, no, they don’t want it.

Zach Goodfellow: [00:21:32] I don’t active campaign is awesome.

Speaker3: [00:21:34] Like I get it.

Zach Goodfellow: [00:21:35] I could see why they’d be happy. So I’m just I don’t have the like I could sell anything to anybody. Jean. Some people have that. Some people are just so unbelievably outgoing and they can just knock that. I just don’t have that.

Sharon Cline: [00:21:47] I don’t either. But it’s interesting to me to think that you’re right. We could make money in lots of different ways. I could be doing anything different and make more money, but the quality of my life would be impacted significantly if I didn’t really enjoy it. But then, now my lifestyle is dependent upon the money that I’m making for whatever job I had. I’m wondering if you find that as you are staying really true to what feels right to you, if the right people find you at the right time, or have you had to struggle because I’m. I’m curious how your journey has been impacted by your belief in. You are living your truth.

Zach Goodfellow: [00:22:28] Yeah. I mean, there’s definitely there’s definitely both things that you just said. There’s the struggle and there’s the like sparks of, wow, this is meant to happen, right? I’m a big faith person and I one thing sales did teach me is, you know, delayed gratification. You got to plant your seeds now so that you can reap the harvest six months from now. So for the first, I mean, honestly, still today, we’re still kind of the company is not making a crazy amount of money. I was able to quit my sales job, thankfully, but it’s not like, you know, it’s still very much a. Ebb and flow of when we’re busy, when we’re not busy. But you know, we officially started Captain Hook Media January of 2022.

Sharon Cline: [00:23:11] And still pandemic.

Speaker3: [00:23:13] A little bit.

Zach Goodfellow: [00:23:14] Yeah, still post-pandemic for sure. Um, we didn’t get our first real contract till October of that year, and we were just kind of floating around writing music and pitching until then. But to the second point of the right, people find you at the right time. Um, you know, luck to me is opportunity meets preparation, right? So I put out a listing on Fiverr. I’m sure as a voice actor, you’re familiar with Fiverr, right? Um, for video game music, I was like, it can’t hurt. It’s free, you know? Why not? I’ll put something up. And I put some of our tracks on there. And, you know, within a week of that first listing, I was contacted by a guy named Sharif, now a very close friend of mine. He is the CEO of a company, Valaria Games, there in Canada. And they’re doing this really awesome. I don’t know a lot about crypto and NFTs and all that, but there are a web three game, so it’s a mobile game tied in with cryptocurrencies and NFTs. So like the characters that you have, you have actual ownership of and you can interesting. It’s very fascinating way over my head. I just really like the game. But he contacted me. He’s like, hey, we’re starting up this thing, I need music. Can you send something over? And, um, you know, my dad and I both hopped on it, and thankfully I recognized the type of game he was making because I’ve played those kind of games. So we hit it off on the game very early on and we sent him something over. He liked it, and then from there it’s blossomed into I mean, that contract was the reason I was able to leave my sales job. So there is definitely a trust, the process element to any creative endeavor. I would imagine it’s very much a work now, play later type thing. And then there have been just little gems of right place, right time, preparation meets opportunity that they come and they make the the dry periods worth it, you know?

Sharon Cline: [00:25:08] Have you played the game and seen or listened to your music in the background?

Zach Goodfellow: [00:25:13] It’s not out yet, but he did send me a testable version and to see my music in a play. One of the coolest.

Speaker3: [00:25:19] Experiences I’ve ever.

Zach Goodfellow: [00:25:20] I’ve ever had.

Speaker3: [00:25:21] Yeah. So satisfying.

Zach Goodfellow: [00:25:22] Yeah, because we did all the sound effects too. So, like, everything you hear in that game is us.

Speaker3: [00:25:27] So it’s like.

Zach Goodfellow: [00:25:28] Whoa.

Speaker3: [00:25:29] How lucky to.

Sharon Cline: [00:25:30] Have found each other.

Speaker3: [00:25:31] Right?

Sharon Cline: [00:25:31] Yeah, right. Like you said, the right time. Timing is a huge part of it, I imagine.

Speaker3: [00:25:36] Absolutely.

Sharon Cline: [00:25:37] What do you think people don’t know about the industry that you’re in?

Zach Goodfellow: [00:25:42] Oh my gosh a lot. I still don’t know. You know I think honestly that it exists.

Speaker3: [00:25:49] I was going to say.

Sharon Cline: [00:25:50] How often do I, I was thinking, as you were speaking about the music in the background of shows or backgrounds of commercials, like everything on HGTV, like they’re walking into a house, you know, and there’s some kind of stylized music in the background, and every intro and outro has something. So I imagine that’s what your.

Speaker3: [00:26:09] Industry came from.

Zach Goodfellow: [00:26:10] Somebody. Right? So the industry essentially works as you have your, your writers and then you have what are called libraries, which are the shop keepers of the publishers, essentially. So the writers submit their music to the libraries, and the libraries have their industry contacts with HGTV or ABC Hollywood, whatever. And hey, you guys have that big blockbuster trailer coming out here. All the trailers that we had written this month, pick one and then we’ll get the paperwork signed. It’s a it’s a very like trickle down type of system, but it’s huge. It’s huge. I think as cap and BMI, which are the two you’re familiar with process. Yeah I mean they I think I read I could be horribly misquoting this. I’m not good with memorizing numbers. But in 2022 I think they, they dished out, you know, somewhere in the 100 millions worth of royalties to writers. So like, there’s a lot of people making making a living in that. And that was one of the most inspiring things to me, that if there’s any other musicians listening that I always make the huge mistake of, like, you see the huge names that make a living in music, but there’s this ocean of people beneath them that aren’t huge and wealthy, but pay their bills doing music, and it’s not this unattainable. Oh, I’ve got to be Taylor Swift in order to have a music career. There’s so many people that you would you don’t know.

Sharon Cline: [00:27:38] I follow these amazing songwriters on Instagram. Once I find one, and then I see who else they are involved in, and sometimes I feel like they’re the unsung heroes, you know? It’s like the drummers of a band. I always feel like, wow, they worked really hard and everyone saw the lead singer, right? Like a big drummer fan. But yeah, so thinking about that ocean of people who never get that credit unless it’s a Grammy that they happen to say for writing this song, but they’re never really known. Right?

Zach Goodfellow: [00:28:09] Right. And I mean, that’s to a lot of creatives, myself included, that’s that’s like that’s a plus side. You know, you get to have the career and still go to, you know, Kroger and.

Speaker3: [00:28:18] Not have to.

Zach Goodfellow: [00:28:18] Worry about getting bombarded. Right.

Speaker3: [00:28:20] Like it’s so true.

Zach Goodfellow: [00:28:20] It’s such a possible career path.

Sharon Cline: [00:28:24] So what is the dream like? What would you love to see happen as your career progresses? You and your father and your business?

Zach Goodfellow: [00:28:31] I can’t speak for my father. I think we’re both still in discovering it. Things I know he just wants to be able to enjoy. They’re probably the same man. He just wants be able to enjoy his life, write some music and retire. You know, because my parents are both pretty much retired. He’s he’s in the business as a means of of getting to write music, work with me, and, and we get to work together. I’m definitely more in the, like, blood thirsty, looking for, looking for a career spot than he is. But it works out. Um. I think. I think both of us just want to be able to like. Play, you know, enjoy the way we live our lives. And I know for me, I’ve been doing so much reading on on this, on the importance of play to the human mind, because I find I’m so fascinated by the creative mind and how it works. But like, it’s just it’s we’re taught. When we’re kids, it’s second nature to just put things together. You know, when you’re a kid singing a song that you love. You’re not worried about if you’re on key or if you sound good, you just it’s it’s a blast.

Zach Goodfellow: [00:29:37] And we’re taught later on that that’s not what you do. You don’t get you don’t do that. You go and get your work done and you go be responsible. And it’s like there’s a there’s an obvious place for hard work and discipline, but not, in my opinion, not to the cost of play. So if I, if I could write up where my life goes career wise, I just want to learn how to access and live in that place state and make it valuable to somebody else and inspire someone else to do the same. That’s that’s why I do the music, because even doing music for video games, for me, it’s a matter of like, how can I make this scene much more exciting for the person playing it, you know, how do I give them more, more play and joy out of this moment? So I really just want to get more to to what you said. If more people knew what that creative high feels like, more people would do it. And I really would love to be in some way part of spreading that knowledge.

Sharon Cline: [00:30:37] And it’s interesting when people are playing again, it’s background. They’re not thinking this crescendo or this epic. I don’t even know how to describe the music.

Speaker3: [00:30:45] You’re doing great. Oh, great.

Sharon Cline: [00:30:47] I don’t play video games, but I’m imagining, but just not even realizing how much that’s impacting what they’re experiencing. Yeah, but what’s cool is your journey has been, like you said, twists and turns. But along the way, you’ve learned very valuable lessons to put you in this space of appreciating where you are now. You wouldn’t have before if you hadn’t experienced those things.

Speaker3: [00:31:08] Absolutely.

Sharon Cline: [00:31:09] If you could talk to your younger self, what would lesson would you want your younger self to have known before you started your where you are now in your job?

Zach Goodfellow: [00:31:19] Well, there’s the easy cop out answer.

Speaker3: [00:31:21] Of like, what is that?

Zach Goodfellow: [00:31:22] I wouldn’t change anything because everything I’ve done brought me to where I am today.

Speaker3: [00:31:25] Like that’s is that the cop out? There’s truth to that for sure.

Zach Goodfellow: [00:31:28] But that’s a boring.

Speaker3: [00:31:29] Answer. All right, be creative here.

Sharon Cline: [00:31:31] I’m just kidding. No, I think the same thing.

Zach Goodfellow: [00:31:33] I would love to tell myself, like, you know, trust the process. I would love to have an answer on how to get rid of that whole imposter syndrome thing to myself, but I still haven’t found that answer, and I’m not sure we’re ever meant to. I think that’s a sign that you care about things. So maybe that’s the lesson. Like, hey, the imposter syndrome is a good thing. The fact that you don’t think, even though you put all this work in, that you’re good enough to do anything with it, it shows that you care about it, and that’s a sign that you’re going to be okay. Um.

Sharon Cline: [00:32:08] That’s very interesting twist on that. Given that if you didn’t really care, if you didn’t care if it succeeds or not, or if you’re good at it or not, you’re just you’re not invested enough.

Zach Goodfellow: [00:32:18] You’re not phoning in. I don’t think anyone with that mentality where I’m just trying to I’m just trying to get it out and do it, whatever. I don’t care about it. Like they’ll find quick success, sure, but I don’t think that’s sustainable. I don’t think anybody ever like, finds their. I’m good in that place.

Sharon Cline: [00:32:37] Right where they can feel as if they’ve. Succeeded as much as they possibly can. They’re just getting paid to to show up and say the words or do whatever. Yeah.

Zach Goodfellow: [00:32:48] It’s empty. You’re never going to be fulfilled with that. You know, that’s that’s one of the feelings that, you know, I always ended up coming back to music through the sales and the marketing and all that. It’s like it was always a this will work for now. Feeling this is cool for now. But why? You know, like why why not go do the thing right now? Why not? Why not put your effort into something that you can rather than say this will work for now. You can say this will work forever. That’s I mean that’s know that’s probably it might be a young overambitious thing to think but like that’s. I just I that’s how my brain works. I’ve never even like my wife. I asked her out in high school. She was my really only girlfriend. Like I’ve never been into. Like, if I’m going to take you out to dinner, there should be a plan here.

Speaker3: [00:33:41] I’m not.

Sharon Cline: [00:33:41] It’s not just for now.

Speaker3: [00:33:42] Yeah, I’m not interested. What are we.

Zach Goodfellow: [00:33:44] Wasting our time for? You know, and I see the same thing as far as my career goes. Like, if I’m doing this job and you have side jobs, like, I wait tables now to make the the creative thing a little bit. I don’t have to put as much pressure on it. That’s fine. But something that takes your 40 hours a week energy. Why would you give that to something that’s not inspiring you for tomorrow? You know, how.

Sharon Cline: [00:34:05] Many people do you think? Don’t think that way.

Speaker3: [00:34:07] Oh, so I think most most people.

Zach Goodfellow: [00:34:09] Absolutely most people. Because it’s really scary thing to think that way. There’s a lot of because the world’s going to tell you you’re crazy because no one else thinks that way, and you really have nothing but your own, like faith and self belief to lean on when the world’s telling you you’re crazy for thinking that way. So it’s very difficult and very scary to think that.

Speaker3: [00:34:29] Way, and lonely.

Sharon Cline: [00:34:30] In some.

Speaker3: [00:34:31] Ways, very much so.

Zach Goodfellow: [00:34:32] If you if I didn’t have my dad and my wife, who are both also very creative like that, my mom too, like if I didn’t have people to lean on, I’d probably still be at the sales job because it’s a scary it’s a scary leap to take, you know.

Sharon Cline: [00:34:46] And you don’t know anybody that’s doing that exact thing right in your world, right?

Speaker3: [00:34:50] Right.

Sharon Cline: [00:34:50] Yeah. So you learn the hard way. Yeah.

Speaker3: [00:34:53] For sure. Is there a.

Sharon Cline: [00:34:54] School that teaches you how to do this?

Zach Goodfellow: [00:34:57] I have. I mean, I haven’t come across I could ramble about my my opinions on college.

Sharon Cline: [00:35:02] Well, I’m thinking, is there a like like I went to a voiceover school.

Speaker3: [00:35:05] Yeah, there.

Sharon Cline: [00:35:06] Have to.

Speaker3: [00:35:07] There are courses. Absolutely. There are online courses.

Zach Goodfellow: [00:35:10] Oh, okay. Um, I mean, I could, I could list them. I know a couple off the top of my head.

Sharon Cline: [00:35:15] I mean, that’s okay. If there’s anyone that wants more information, I would like to at the end have them. Okay. Cool. Be able to contact you.

Zach Goodfellow: [00:35:21] There’s a there’s a couple that I would highly recommend, ones that actual like online university. You can get a postgrad degree.

Speaker3: [00:35:27] Oh no way. Who knew. Yeah.

Zach Goodfellow: [00:35:29] So they exist. They’re just obviously it’s not very commercial. So they fly under the radar a little more, but they’re out there.

Sharon Cline: [00:35:35] When do you think that this video game that you were able to be part of will be released? Do you know.

Zach Goodfellow: [00:35:42] Last I heard, it’s I believe it’s been delayed a couple of times. That’s why I’m a little confused on it, but I believe they’re doing like a closed private access, like testing.

Speaker3: [00:35:55] Like beta testing. Yeah.

Zach Goodfellow: [00:35:56] This month you can go on their website valaria, games.com and sign up for it. I believe the game is supposed to release early 2024 like first couple of months of.

Speaker3: [00:36:06] So it’s coming.

Zach Goodfellow: [00:36:06] Yeah, it’s almost here.

Sharon Cline: [00:36:08] Well, imagine what will happen when people play this game and then your name gets out. I’m just to I’m just.

Zach Goodfellow: [00:36:14] I, I’m just excited to be able to download it on the App Store.

Speaker3: [00:36:17] Yeah I was part of that. That’s going to be cool.

Sharon Cline: [00:36:22] I like that you focus on feeling because so many parts of business have absolutely nothing to do with feeling. It’s paying the bills and it’s what is that left brain, you know, cost benefit, those kinds of things. But people are the heart of business and people are inherently obviously feeling so building relationships with people, honoring what you’ve said, making someone feel safe, making someone feel like they can rely on you, making someone’s quality of life better, and all the various businesses that we’ve had on the show are all very important to business. And so many people do talk. They do talk about how they want to be relied upon, and they want to be considered competent and have pride in their work. But I like that you focus on how much music makes someone feel so different, because all of us have had those moments where we’ve heard a song from our childhood and we can remember there’s such a crazy tie and I don’t even understand it, but a crazy tie between our emotions and what we hear.

Zach Goodfellow: [00:37:20] Yeah, and it’s really hard to explain.

Sharon Cline: [00:37:23] It is, it is, but I’m sure people all can understand it. So I hadn’t really thought about that side of what you do, talking about how much you have the the feel behind your inspiration. So translating a feeling into something you hear is, I don’t know, a leap in my mind. It is. It’s like you’re trying to get my brain.

Speaker3: [00:37:43] When you hear.

Zach Goodfellow: [00:37:44] Musicians talk to each other, it makes no.

Speaker3: [00:37:45] Sense whatsoever. Like I.

Zach Goodfellow: [00:37:47] Want that. I just want it to sound chewier.

Speaker3: [00:37:49] Yeah. Like, you know, like there’s.

Zach Goodfellow: [00:37:51] Never any terms that make any sense.

Speaker3: [00:37:54] Yeah, like more.

Sharon Cline: [00:37:54] Staccato, because that’s going to make it feel this way or like, you know, choppy or whatever, because it’s going to make it feel chaotic or it’s hard to put those.

Speaker3: [00:38:00] Words together.

Zach Goodfellow: [00:38:01] My dad and I just finished a theme song for a game that’s coming out, and it’s like a it’s like a science fiction horror game. It’s like mutants and stuff like that. So we wanted it to sound scary, but we kept it was never we don’t speak in theory terms. It was always like, no, this sounds like this sounds like it’s haunted. I want to sound like we’re being hunted. It’s very different feelings.

Speaker3: [00:38:22] Like, you know, so that’s how.

Zach Goodfellow: [00:38:24] You discuss it, because it’s got to be. It’s got to be vibes. It’s got to be feelings. You know, I’m not a very I don’t know, a whole lot of music theory. I’m not a very technical person. It’s just it doesn’t feel right. I can’t I can’t tell you why that part sounds too happy.

Speaker3: [00:38:38] It’s just stuff like.

Sharon Cline: [00:38:38] Doesn’t sound scary enough or haunted enough. Yeah, or lonely enough or whatever.

Speaker3: [00:38:42] It is exactly.

Sharon Cline: [00:38:44] Fascinating to me.

Speaker3: [00:38:45] Yeah, it’s.

Zach Goodfellow: [00:38:45] A universal language, you know? It’s just everyone doesn’t matter if you speak English, Spanish, Japanese, whatever. Like, I can play you something that sounds scary and you’re all, everyone’s going to feel unsettled, like you put strings out of tune together. That doesn’t feel good. That’s just fun to play with that.

Sharon Cline: [00:39:01] I haven’t told this story since high school, but when I was 15, I was able to go to Japan for a month through an exchange program. It was a group of us from the United States went to Japan, and we had a host family, different host families, and we got to know these people. The next summer, they came over to the same families and people we knew. They came over to visit with us in the US. And something so cool and obviously challenging when you’re a teenager. We couldn’t speak Japanese. I mean, there are certain phrases I knew, but the translation issue was real and we had translators. But one of the moments that I always was stuck with me was we were in front of a piano in a school at one point, and one of the Japanese students sat down and started to play a classical piece. And then one of the United States or the American students knew that piece and sat down together. Amazing. And they played the same song like, you know, complimenting each other. And it was just a wonderful way to, like, have a, have a sharing moment that had absolutely nothing to do with that particular language, but but be able to share music. Yeah. And it was like a little intimate connection. Yeah. That they were able to have. And I always thought how important music was in seeing that, because it just was heartwarming in some way. And they were like smiling at each other. And it was a sweet.

Zach Goodfellow: [00:40:25] That’s a connection that. Yeah, you can’t you can’t compare that.

Sharon Cline: [00:40:28] No, I mean, no matter. And there were no words spoken. Yeah. It wasn’t about the words. So it was really.

Speaker3: [00:40:34] You go to a.

Zach Goodfellow: [00:40:35] You go to a concert and be arm in arm with two strangers that speak totally different language, but you’re singing the same song together and you’re joined together in.

Speaker3: [00:40:42] That doesn’t matter. The energy. Yeah.

Sharon Cline: [00:40:44] I went to a Bruce Springsteen concert.

Speaker3: [00:40:47] Yeah, you made a lot of friends. Then it was like with my.

Sharon Cline: [00:40:51] Cousin who travels the whole, he’s lucky enough to travel the world because he’s a huge Springsteen fan. He goes to almost all of his concerts. I mean, they’re Springsteen people that this is what they do and they all know each other. But I was not the biggest Springsteen fan at the time, and so I was happy to go to accompany him. He was here in Atlanta and we were watching, you know, we were very close up to the stage. And of course, he’s playing these, these classic songs and everyone’s just singing. And there was a moment where I was just not really listening to the song, but observing the crowd and seeing everyone on this same wavelength was so powerful to me, because I actually wasn’t on that same wavelength. I was able to kind of look, look around and observe what people are all experiencing in this moment. My emotions weren’t caught, but all of theirs were, and it was neat to see, and I was. I can still remember looking around was sold out. I don’t even know how many people were there. It was in is it Philips Arena? It’s not called a State Farm arena. I can’t remember one next to CNN. So watching all of these people really feel this bond and like you said, all of a sudden they’re all friends. Yeah. There’s just you can’t you can’t quantify it, qualify it. It’s just an energy just feeling.

Speaker3: [00:42:07] Yeah. It’s just a vibe.

Sharon Cline: [00:42:09] Well, I’m excited to see where you go.

Speaker3: [00:42:11] Oh, thank you so much. Thank you. Me too.

Sharon Cline: [00:42:15] It sounds to me in just a quick sum up, is that you’ve continued to go with your gut on what feels right.

Speaker3: [00:42:22] Trying to and what.

Sharon Cline: [00:42:23] Doesn’t is very valuable to right. But it’s led to you, led you to some really amazing experiences and tapping into an energy that brings you a lot of joy. And I think anything that has that joy to it means you’re on the right path 100%. So now that you know what that feels like, I guess, and you have known for so long, it’s nice to see as you go further in your career and you’re tapping into that more and more what the world has for you.

Zach Goodfellow: [00:42:48] Yeah, it’s just exploring. You know, I just read a book for any creative I highly recommend. It’s called The War of Art by Steven Pressfield. Very easy read. It’s like he breaks it up into like it’s like a page, a chapter, just it’s like a parable every day kind of thing. Um, I just completely lost why I brought that book up. What were we just talking about? Following joy. Oh, um. He compares decision making and how to how to actually I think I’m quoting the wrong book. I’m going to commit to it.

Sharon Cline: [00:43:21] It’s we’re going with that.

Speaker3: [00:43:22] Comparing like.

Zach Goodfellow: [00:43:23] Making essential decisions and knowing how to follow your gut more honestly is and I’ve been practicing it for a couple of weeks and it’s serving me pretty well. But it’s either a hell yes or a no. Never allow yourself to take something where it’s like, yeah, I guess, I guess that’ll work. Like that’s that’s a waste of your time. If it’s not absolutely, then it’s a no. Because if you if you accept opportunities that are kind of cool, it means you’re turning down a hell yes, that’s coming in the near future. And I can 100% attest to that in my past, where the I guess this works caused me to lose sight on all the hell yes as I could have had, and I’ve never once regretted taking something that was a hell yes for me in the moment. So I’m trying to practice that more, more often now. And it’s definitely it’s been a helpful exercise in trusting your trusting your gut.

Sharon Cline: [00:44:13] It’s well, it encourages you to always be in touch with your gut, right? Because oftentimes I can shut that off and just be like, well, I have to do this because. Right, right. I can tell you a thousand reasons why, right? But my gut is like, what? We’re not involved at all.

Speaker3: [00:44:28] Like, yeah.

Sharon Cline: [00:44:28] But well, that’s it’s intellectual. It’s I can justify. But if I’m in touch with my gut, that’s completely different. Right. And it’s actually I’m thinking about it now. It would be honoring myself so truly that imagining myself living that way, I like I have like an initial resistance. And it makes me wonder why why.

Zach Goodfellow: [00:44:51] The whole Art of War book is labeling that resistance. It’s such a fascinating read, and how that resistance is your your gut or your heart or whatever. I’m not sure exactly what term he uses, but it’s it’s you trying to protect yourself from the scary thought of pursuing that thing you want and not getting it. And that’s why all creatives deal with so much resistance is because we care about the outcome so much, we can’t handle the fact of we could fail at getting it, and.

Speaker3: [00:45:18] The disappointment will be too much.

Zach Goodfellow: [00:45:20] So we talk ourselves out of even trying, because if we never try for it, we can’t fail.

Sharon Cline: [00:45:24] Yeah, we’re not disappointed.

Speaker3: [00:45:25] Yeah.

Zach Goodfellow: [00:45:26] And that resistance becomes so convincing, right. You can easily just oh I couldn’t I couldn’t go write music for video games because that’s that market doesn’t even exist. I only have a sales degree. I’ve never done this before. They’re all valid reasons, which makes it even more difficult and scary to deal with. But it’s yet another like if you’re feeling that that’s the direction you lean into. You only feel that towards things that are really important to you. Wow, that’s such a good book.

Sharon Cline: [00:45:51] Because I just felt it right now. So I’m like, oh.

Speaker3: [00:45:53] So that’s that says a.

Zach Goodfellow: [00:45:54] Lot. That’s something for you to at least explore, you know, don’t dive head first into it, but read in a little bit more, you know?

Speaker3: [00:46:01] Well, I really.

Sharon Cline: [00:46:02] Appreciate you giving me some very valuable information on myself.

Speaker3: [00:46:06] I’ll be happy to share.

Zach Goodfellow: [00:46:07] I do a lot of reading and self exploration, so it’s nice to just talk to another human and not my own brain.

Speaker3: [00:46:12] Yeah.

Sharon Cline: [00:46:14] Yeah. I’m not always happy with my own brain is not always the happiest place, you know.

Speaker3: [00:46:18] Clearly creative minds.

Sharon Cline: [00:46:21] Well, how is there anything I can do that that helps you in this world?

Zach Goodfellow: [00:46:25] This has been an incredible experience in itself. Thank you so much for having me on. You know, I just keep doing what you’re doing. I think I think this show that you’ve built is really awesome to do exactly what we have both talked about wanting to do and inspiring other people who are afraid to take that leap to do so. So just keep doing what you’re doing.

Sharon Cline: [00:46:45] Thank you. And you too. I can’t wait to see where you go. I’d love to have you back on, like, maybe in six months when? Well, you’ll be too busy. You you’ll be moving to LA.

Speaker3: [00:46:55] I don’t know, I’m not going to LA. All right.

Sharon Cline: [00:46:57] Whatever, Canada, whatever happens.

Speaker3: [00:47:00] I’d be I’d be.

Zach Goodfellow: [00:47:00] Honored to be back on. This was a really, really cool experience for me.

Speaker3: [00:47:03] Well, how can.

Sharon Cline: [00:47:03] People thank you? How can people get in touch with you if they would like more information?

Zach Goodfellow: [00:47:07] So both my dad and Maya’s contact info is on W-w-w dot captain Hook Media.com I’m on pretty much all social medias. As for Captain Hook underscore Zac okay, I’m happy to, you know, happy to talk, reach out with whatever doesn’t matter me. But Captain Hook Media is probably going to be the easiest thing to find.

Sharon Cline: [00:47:29] Excellent. Well, thank you so much, Zach. It’s been such a pleasure to chat with you. Last time it was a very short one. We just talked about voiceover things, but getting to know what you’re involved in and also seeing how you use your creative side to bring so much joy to your life. And and like I said, being true to yourself is incredibly inspiring to me. And I think a lesson I needed to hear today. So I’m really grateful that you spent this time with me.

Speaker3: [00:47:53] Well, I’m grateful.

Zach Goodfellow: [00:47:54] That I said something useful.

Speaker3: [00:47:55] So thank you, thank you, thank you so much for.

Zach Goodfellow: [00:47:57] Having me on. This was really an honor. I really appreciate you inviting me.

Sharon Cline: [00:48:01] My pleasure. And thank you all again for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day!

 

Tagged With: Captain Hook Media

Buffy Payne with Outer Circle Foundation, Kimberly Brenowitz with Animals Deserve Better and FocalPoint Coach Todd Masters

November 21, 2023 by angishields

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Charitable Georgia
Buffy Payne with Outer Circle Foundation, Kimberly Brenowitz with Animals Deserve Better and FocalPoint Coach Todd Masters
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Buffy-Payne-bwBuffy Payne, with Outer Circle Foundation and C-Suite for Christ,  is a Dynamic Global Security Leader with 25 years of demonstrated experience in identifying risk and developing plans to mitigate with minimum impact.

She is keenly interested in emerging trends in the financial services sector and seeks to find and implement innovative processes and tools to help reduce risk for companies.

Buffy has the unique ability to see business from a holistic perspective due to significant cross-training experience and has been progressively promoted throughout her career due to consistent delivery of exceptional results.

Her focus on both customer and employee satisfaction yields optimal management style with superior business results. Buffy is an excellent law enforcement partner and maintains significant range of contacts and willingly shares in education of industry trends. She comfortably applies delegation, empowerment, and leadership skills in dynamic environments.

Buffy’s professional experience includes working as the Director of Global Security and Crisis Management at a Global Manufacturing Company. As head of global security, Buffy is responsible for developing, implementing, and managing a comprehensive Global Security strategy and program. She is responsible for defining global risks, assessing vulnerability, and assisting management with the implementation of efficient and cost-effective countermeasures designed to mitigate business risks.

This includes all aspects of physical security, personnel security, information protection, crisis management, executive protection, investigations, and security administration. Additional professional experience includes working as the Director of Global Security Investigations and Credentialing at Equifax and Team Leader-Fraud Prevention & Investigations as well as Customer Service, Lending Operations, and Capacity & Budget Supervisor at JP Morgan Chase.

Buffy’s extensive industry involvement includes Board of Directors, International Association of Financial Crimes, President, International Association of Financial Crimes Investigator (IAFCI), Southeastern Chapter, Treasurer, High Technology Crimes Investigations Association (HTCIA), Committee Member, JPMorgan Chase Corporate Suspicious Activity Report Governance Committee, Member of the North Georgia, and North Alabama Identity Theft Task Force.

Buffy’s professional certifications include Association of Certified Fraud and Examiners (ACFE) and Adult AED, CPR, and First Aid. Buffy received her B.A. in Criminal Justice with focus in Forensic Science, at the American Intercontinental University in Atlanta, Georgia, Business Administration at Southern Polytechnic State University in Marietta, Georgia, Graduate, Business Management Program at Hamburger University (McDonald’s) in Oakbrook, Illinois, and Certified Six Sigma Green Belt at JP Morgan Chase.

Kimberly-Brenowitz-bwKimberly Brenowitz is a Master Dog Trainer specializing in the training of Service dogs for those with disabilities such as Autism, Diabetes, Hearing, Medical, Mobility, Psychiatric, PTSD and Seizures.

Kimberly is certified with EARS (United Animal Nations) now known as Red Rovers bringing animals from crisis to care, Delta Society now known Pet Partners and is an evaluator and handler with her registered therapy dog Troy, CERT qualified ( Community Emergency Response Team Cobb County, GA) for disaster relief, and is also certified in animal first aid with the American Red Cross.

Kimberly is a member of APDT for dog trainers and a member of the Humane Education Association. Kimberly is also a member with the International Association of Assistance Dog Partners and The Association of Pet Dog Trainers.

Kimberly matches between 20 and 30 service dog teams a year and has rescued over 3,000 animals since 2004.

In 2019 Animals Deserve Better, Inc filed for and was granted a dba ” Paws For Life USA ” as this name is more in keeping with the Service Dog program that has been the main focus of the organization since 2010.

Todd-Masters-bwTodd Masters is an Atlanta-based FocalPoint Coach, and his ideal client is a hardworking and motivated business owner determined to grow and stabilize their business.

Todd’s ideal client values honesty, ethical practices, and expert guidance and is open to embracing technology and innovative solutions.

They prioritize building a healthy, efficient, and profitable business while maintaining a work-life balance. They seek a supportive coaching approach with actionable strategies for long-term success.

With a diverse background that includes serving in the Air Force, owning a franchise and small businesses, and excelling in corporate executive leadership roles in sales, marketing, and strategic planning, Todd brings a wealth of experience to the table.

His expertise lies in strategic vision and planning, optimizing operational efficiency, devising effective sales and marketing strategies, fostering leadership development, and conducting thorough operational analysis. Having personally experienced the impact of doubling sales revenue through successful campaigns, Todd provides actionable advice to struggling business owners.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and resources. We put the fun in fund raising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: [00:00:45] Good fabulous Friday. It’s another fabulous Friday morning and we’ve got three more fabulous guests. Just a little bit of housekeeping. We will not be here next week on Black Friday because the studio front door will be locked and I can’t get in. So there will be no show so everybody can go shopping and get up early. Hope everybody have a great Thanksgiving. So like I said, we got three more fabulous guests this morning. And this is the first time listening to Charitable Georgia. This is all about positive things happening in your community. And we are going to get started this morning with Ms. Kimberly Brenowitz From Paws for life. I said that right, didn’t I?

Kimberly Brenowitz: [00:01:15] You did indeed, yes. Awesome.

Brian Pruett: [00:01:17] I always I have to pat myself on the back when I say the right word, because sometimes I mess them up, so. Well, first of all, you have an accent. Where’s your accent from?

Kimberly Brenowitz: [00:01:25] All right. I was born in Scotland, in the United Kingdom.

Brian Pruett: [00:01:28] Awesome.

Kimberly Brenowitz: [00:01:28] Yes. Unfortunately, too many years in the United States have sort of, like, kind of put a tinge on it, though.

Brian Pruett: [00:01:33] Well, I still it’s good to me, I like that, I like it. So you guys, like I said, you’re from paws for life, which we’ll get into for a second. But if you don’t mind, share a little bit more about your background and how you got into that, and then we’ll talk about what you guys do.

Kimberly Brenowitz: [00:01:44] Oh, absolutely. Yes. I’ve always had animals, German Shepherds, horses throughout my entire life. And when I graduated and I came over to the United States for a job, I ended up starting a riding school, and I got a stables in Sarasota, Florida, and started teaching down there, training horses, training dogs. My niece has cerebral palsy, so I would have her friends and family come out and we would do horse riding trails with them. So I got more and more involved in dealing with those with disabilities, and decided that this is something that I really would like to get into more and went to school, got all my designations. I had to do it like over a period of time because I had to, of course, keep working to be able to pay to do that. And then when my husband and I relocated to Atlanta, Georgia, I decided to make this a full time commitment and opened up a 500 and 1C3 nonprofit and have been training service animals since then. Awesome.

Brian Pruett: [00:02:41] Well, I have a sister in Sarasota, so it’s really kind of muggy down there.

Kimberly Brenowitz: [00:02:44] Yeah, I love it. I’d like to go back, but my husband won’t go back to Florida. No.

Brian Pruett: [00:02:48] Well, they do have soft beaches. I’ll give him that. That’s a nice, soft beach.

Kimberly Brenowitz: [00:02:51] It’s changed a lot over the years though. So. Yes.

Brian Pruett: [00:02:54] So you guys just train dogs or you have other animals that you train?

Kimberly Brenowitz: [00:02:58] Okay. So we actually for our service animals, there are only two animals that are allowed under federal law. One is of course dogs and the other one is miniature horses. We also do therapy dogs and they can be any kind of dog is a family pet or a dog that’s trained to go into nursing homes and children’s hospitals. And then the other one we work on is emotional support animals. That can be any basically most like 12 or 13 different types of animals bunnies, guinea pigs, llamas that can be somebody’s own emotional support but doesn’t get the full aspect of service dogs.

Brian Pruett: [00:03:32] I’ve seen a video of supposedly an alligator with somebody’s support animal. I don’t know that I would.

Kimberly Brenowitz: [00:03:36] Trust that either. I’ve had peacocks and I’ve had snakes and yes. So no, I don’t think I think it has to have feet. Yes.

Brian Pruett: [00:03:43] Well, I’ve got a friend who’s Daniel Lathrop. He was on the show. He’s actually a veteran and owns 1041 K9 dog training and stuff. And he used to work for TCA down in Florida, and he was talking about the animals that would come through there that were just. He had a I think he told me there was a ferret. Yes, there was emotional support animal. I’m like, and those guys stink. I had a roommate that had one of those. They stink all the time. So do you have a specific animal that your favorite.

Kimberly Brenowitz: [00:04:08] German Shepherd has to be my dog of choice. Yeah. And why is that? I love them, I don’t know, I mean, I’ve had German Shepherds in my family since I was, like two years old, and they’re just incredibly smart and intelligent dogs. That’s just for me. But, I mean, all dogs are absolutely wonderful and beautiful. It doesn’t matter what breed they are or what type they are, they all have their own individual personalities. So basically train any type of dog to be a service dog depending on what the disability needs are.

Brian Pruett: [00:04:33] So I didn’t get to actually talk to you and meet you in person at the golf tournament that Buffy and Matt did. And that’s where I met all three of you. And well, I met Buffy before then, but but my my favorite dog that you have was Rufus. Rufus?

Kimberly Brenowitz: [00:04:45] Yes.

Brian Pruett: [00:04:46] Rufus was giving I got pictures, him giving hugs to a lot of people. That’s just awesome. Tell us about Rufus.

Kimberly Brenowitz: [00:04:50] Yes. So Rufus is a Great Pyrenees poodle mix, and he’s probably about 120 pounds right now. He’s about the size of a miniature horse. And I actually have his sister Jojo. So both of them are very similar. They’re both about the same type of height, except she has more of the curvy female look and he has more of the guy dog long legged, long body look. But his. Yes, they’re both in training to become service animals. And Rufus is just you know, he’s I’ve definitely got to put a blog out for him because he’s just a typical large, bobble headed, black and white mop. That is absolutely just his love.

Brian Pruett: [00:05:24] Well, and like I said, I mean, he was literally giving hugs like he was up on his hind feet, paws on the shoulders. Yep. And that was just really cool.

Kimberly Brenowitz: [00:05:31] So his trick for the paws on the shoulders is, is basically he’s doing pressure point therapy. So by standing up and putting his paws over your shoulders, he has to have his elbows at one side of the front of your shoulders and his. Risks at the other side so that he’s doing pressure point therapy to help you. Oh, wow. So that’s the reason why we teach the hug one to make you feel good. And the other one is because he’s actually helping you, your body and your mental state of mind as well. So this is some of the things that his task trained for. That’s awesome.

Brian Pruett: [00:05:59] Well, I got to tell you, I had an ex girlfriend who had a puppy. Australian shepherd. Oh, nice. And things were starting to go bad with us. And I was at I was at her house while she was at work, still taking care of the dogs when things starting to go bad. And I was in the living room crying, sitting on the couch. And this puppy was a puppy. Like a puppy puppy. He came over and gave me a hug like he was just automatically knew there was something wrong. Something. Yeah, right. That was awesome.

Kimberly Brenowitz: [00:06:24] So they’re so intuitive. I mean, they’re incredible. I mean, where else, you know, can you get an animal that loves you unconditionally, will listen to everything that you have to say and not contradict you, and can detect all of your medical disabilities and try and help you tell you about it, and then give you the love for it afterwards. I mean, it’s just amazing.

Brian Pruett: [00:06:41] We have a veteran that comes to our church who has a golden noodle. Oh, nice. That’s and he detects when he’s about ready to have a seizure. Yes. It’s pretty awesome. So yeah.

Kimberly Brenowitz: [00:06:49] That’s a that’s a good one to work with.

Brian Pruett: [00:06:51] We we were talking a little earlier about the miniature horses and stuff like that. So how is it different training those versus the dogs.

Kimberly Brenowitz: [00:06:59] Actual fact horses can detect muscle movement in a human a little bit faster than dogs can, because dogs detect, first of all, by muscle movement and then by, you know, different things going on and scent, whereas horses are like a few seconds ahead of that. So they are actually more in tune with the human at that early initial stage. They’re just the same thing. They’re just as loving. They can be housebroken. They’re like 28in or 29in at the height. And for somebody who has mobility, for example, the general life of a miniature horse is like 30 years or 35 years, whereas the life of a large Great Dane or something is probably 8 to 10 years. So for somebody who has chronic mobility issues, sometimes it’s easier to get an animal that’s going to live longer, to be able to help them, then to have to go through 2 or 3 dogs versus one, one miniature horse. It’s just that people have they see a miniature horse on an airplane and they go, so a miniature horse in a grocery store, and it’s just something that you don’t see very often, I think because people with disabilities that have to take their animals, either their dog or their miniature horse, with them, it just makes you stand out from the crowd. So I think most people choose the dog instead of the horse, and the horse probably would actually benefit more in a mobility situation.

Brian Pruett: [00:08:15] Well, it’s definitely, definitely a conversation starter too. I’d walk up to somebody and say, can I pet your horse?

Kimberly Brenowitz: [00:08:20] Exactly.

Brian Pruett: [00:08:23] So do you guys solely work with veterans or do you work with other individuals?

Kimberly Brenowitz: [00:08:27] No, we work with we work with veterans, first responders, active duty and all the others in between. So and our youngest is three months and our oldest has been 87. Wow. As far as those that we have provided and are actually currently working with as far as service dogs or therapy dogs, but mostly service.

Brian Pruett: [00:08:48] So how do you determine which animal is best for an individual?

Kimberly Brenowitz: [00:08:53] Okay, so that’s a really good question. The thing is, if like for example, if your goal is that you want to run a marathon, the last thing that we’re going to do is match you up with one, a dog breed that you don’t like, or to a dog that can do like 25ft and then collapse because you’re so exhausted, like a mastiff or something. Masters aren’t meant to run, they’re meant to pull, and they’re meant to be like dragging something and holding you up. So we would place you more like with a dog that is like a husky or something, that that’s going to be able to keep you up. We did have one gentleman who was active duty. He got involved in an accident. He was in hospital at Grady for numerous times, and we provided him with an American, an American dog, native engineered dog, and big dog meant to drag things around and help the Indians when they were moving their wigwams and stuff like that, going back many, many years. And because they felt that he was going to end up in a wheelchair, not being able to use his legs because of the travesty that had happened to him. And it ended up that bringing the dog to him and working with him through his therapy sessions at Grady and everything else, he just rallied from a person that was given a sentence that he may never walk or live again, to being able to say, I have something to live for.

Kimberly Brenowitz: [00:10:09] And he then started working with his dog, and in about 6 or 7 months, he actually ended up walking out of Grady with his service animal at that time saying goodbye to everybody. He went into rehab for a while. Rehab told him, you’re doing so well, you don’t need to do it. So he actually went back into active duty. And at that point in time we said, you are doing so well that this dog is not the right match for you anymore. So we are going to trade out this big dog for somebody else who needs a mobility dog. And we’re going to give you a dog that’s going to be give you a challenge, going to make you be better than what you are right now. So we ended up getting him a malamute who was definitely full of energy. And we went and we met him and he was eight weeks old at the time and it was a love connection. They just fell in love together. And so the fact that dog and he were back on active duty and they they’d been on tour, they’ve done their, you know, the process. They were down on the, on the, on the wall. They’ve done a whole bunch of things.

Kimberly Brenowitz: [00:11:06] And he actually now he and his dog can run up and down Stone mountain. Wow. It’s just incredible. From from the beginning to the end of this young man’s life. And he was like 20 when it happened. So it’s just an incredible story of putting the right match with the right person. And just because you have a dog to start off with doesn’t mean that, you know, in five years, where do you see yourself being? So that’s one of our challenges. When we match you, what type of breed do you see yourself being attached to by the umbilical cord for the next 10 to 12 years of your life? And where do you see yourself wanting to be? So right now you’re in this position. Where do you want to be? Do you want to be? Go out and go and swim. Do you want to go out and you know, or do you want to stay home and just play video games? What is it that your goal is? And we want to try and help you reach that goal, using your dog to be able to help you get out the door, do the work that you need to get done to achieve what you want to do at the ultimate end of all of it. So yeah, it’s a great match process.

Brian Pruett: [00:12:03] Are there certain breeds that you can’t work with, or can you work with all and train all the breeds?

Kimberly Brenowitz: [00:12:08] Yeah, you can work with most breeds. Of course. Some are more stubborn than others. For us, we want to work with dogs that have that stubbornness because we need them to do deliberate disobedience. Which means if you tell your dog to go and stay in that corner and don’t budge till I need you or tell you to do something else, we want to make sure that that dog is going to stay there and is not going to move unless there’s something going on with his handler, his human, in which case he would be deliberately disobedient and he would leave that order to let you know that, hey, I’m going to show you a task because I’m telling you something’s going to happen or you’re going to have a seizure, or you’re going to have, you know, a diabetic low. So any life saving task that the dog has been trained to do, that’s the reason why the dog will disobey. So it has to be really critical. And the dog has to know that this is what I need to do. So most dogs, you know, will go ahead and do that with a lot of training. But that’s why it’s so important when you’re first working with with the animals, is to make sure that you pick the right pick. So here’s an example. For example, if you’re going to find a puppy or a dog for someone who’s a paraplegic. And so you go and you look at the litter of puppies like goldendoodles or Labradors or whatever, and you take each one of the puppies individually in the litter, and you take a piece of paper and you scrub it up into a ball and you throw it across the floor.

Kimberly Brenowitz: [00:13:20] You don’t want to take the puppy that runs in the opposite direction. You want to take the puppy that runs towards the crumpled piece of paper, picks it up and brings it back to you, because that paraplegic or that quadriplegic is going to need a dog that will pick up the remote or pick up a card on the floor or get, you know, go and get your water out of the fridge. So the abilities at that age and we start doing that about four weeks. You can’t do much at four weeks, but we have a general idea, and it’s about 7 or 8 weeks of that puppy’s age that we think, okay, we’ve gone through the litter. This is the type of breed that this individual wants. So we have a choice. Is there nobody in the litter that’s going to be the right match? Then we wait for the next litter or we find another one. If there is a good match in there, then we’ll take that pup. We’ll work with that pup for a while. If the pup is still being consistent, then we put the two together and we train them together from that point on for the rest of the working life of that dog.

Brian Pruett: [00:14:10] Are there age groups? I mean, you mentioned puppies. Do the dogs get to a certain age where you can’t train them?

Kimberly Brenowitz: [00:14:16] You can always teach an old dog new tricks.

Brian Pruett: [00:14:18] There you go. There you go.

Kimberly Brenowitz: [00:14:19] You can always do it for service animals. You know, so many people think that, you know, here you have this dog who’s three years old, he’s got his public access test and he’s tasking under federal law. And that’s the stop. Here’s the dog. This is where I’m at. But the problem is disabilities don’t change. Disabilities keep moving and they alter and medicine changes and lifestyles change. And so we’re with that dog. When we place that puppy with you and we’re available 24 over seven for that individual, that dog is going to change. So they need to go back and they need to do refreshers. They need to add more things. If they change medication then that changes the scent. Because whatever you put into your body, you smell like. And so the dog has to be tweaked a little bit to be able to keep going on and functioning to the best of their ability for their handler.

Brian Pruett: [00:15:04] Well, you know, we were talking I was just asking reason I was asking about the breeds is because there are certain breeds out there, mainly a pit bull that always gets a bad rap, and it’s because people will train them to do what they’re not supposed to do.

Kimberly Brenowitz: [00:15:13] It’s the human in that element as far as that’s concerned. But I mean, we’ve got some great pit bulls and bully breeds in our program, and they’re absolute marshmallows. So, you know, it’s a stigma, just like Rottweilers, German Shepherds, Dobermans. I mean, I’ve had all of those dogs at one point in my life. And, you know, it’s all a matter of how you handle them, what you give them. You know, the same thing with children. If you beat your kid, you’re going to have a kid that beats other kids, right? You know, if you beat your dog, you’re going to have a dog that’s antagonistic and just it’s just a rough. Round circle. So love always says a lot.

Brian Pruett: [00:15:45] So what does it look like? Is there different trainings? Well, first of all, before I ask the question, do you on the service animals, are there anything you have to do to as Daniel says, he trains the humans. Do you guys have to also train the individuals to work with the service dogs?

Kimberly Brenowitz: [00:16:01] Yes. So, you know, it’s one of these things is that when we match the pup and we place them with the individual or the young adult dog with the individual, the two of them will be in training with us forever. Okay. Until the working life of the dog is no longer and we either replaced with another dog or they don’t need another dog anymore. But yes, I mean the dogs are the easy part. It’s the human that sometimes causes the problems to get them trained to be able to work with the dog, because by the time our dogs are ready to go out and work in the big bad world with them, they have the capacity of problem solving of a five year old child. And so it’s the humans that have to be kept to be consistent. It’s the humans that have to know what to look for in their dog. And that comes from as far as we’re concerned. That’s one reason why we place our pups or our young adult dogs with an individual, because we want them to each learn their own body language. We want them to be able to say, like, if I place a dog with you, then tell me in two weeks time when you know that that dog needs to go to the bathroom, it’s because you’ve watched that dog and you know the telltale signs and you can read the body language. If you can’t tell me at that period of time whether it’s five minutes after they finish eating or it’s two hours after they finish eating, you and the dog are not living in a good environment together. You’re not functioning together well. So it’s a case of you have to keep pay attention to your dog, and your dog will be contingent, you know, paying attention to you. The dog is the easy part. It’s, you know, it’s the it’s the human in them that have to interact together, which takes the time. So yeah, he’s definitely correct.

Brian Pruett: [00:17:30] There’s the training different for the animals on different types of service for the service animals versus like seeing eye dog or knowing when there’s a seizure about to happen or anything like that.

Kimberly Brenowitz: [00:17:40] We actually in paws for life USA don’t train for somebody who’s totally blind. I can, but it’s something that I prefer not to do because it’s such a, you know, a different dedicated science because the human and the dog is basically the human who is blind is the one that is directing the dog, whereas in unseen disabilities, which is what I deal with an awful lot, is it’s a case of. A different type of training because even though I incorporate an awful lot of the guide dog stuff, by having the dogs look up to make sure there’s no overhanging branch or, you know, looking down on the floor to make sure there’s nothing that, you know, a curb that they don’t have to trip over. We incorporate all that type of training into what we do for our regular service dogs. I mean, they do everything. I mean, they, you know, we teach them to do a whole bunch of things so that there’s no surprises. And it’s always a case of the what if? What if I’m out here and my dog doesn’t do this? Well, we want the dog and the human to know what to do in any given circumstance. So we just work them through every single procedure that we can think of to, to get them to work as a good team, you know, to be able to get them to fly on an airplane and feel, you know, that they’ve been there, they can do that by themselves to get them to go to a Braves game so that they can go to the game and know what to expect, that the dog doesn’t freak out with the fireworks and all the noise to go to a, you know, anywhere, go to a restaurant and not eat the food off the floor so that the handler doesn’t have to worry about the dog, you know, doing this kind of thing. So it’s an ongoing process that they have to go through everything. And that’s Guide Dog as well as, you know, other service dogs.

Brian Pruett: [00:19:11] It’s funny you mentioned the food on the floor because when we were at the golf tournament, I brought my assistant Lauren with me, and she was helping the check in. And one of your other folks was there with a puppy, golden retriever. Oh yeah. And she was laying next to Lauren, and Lauren didn’t realize it. And she laid her chicken biscuit right down by the dog. And the dog never touched it. Yeah, that’s that’s a very impressive. And like I said, this was a puppy. Yes. So how does the training look like for the emotional support versus the the other.

Kimberly Brenowitz: [00:19:39] Yeah. So emotional support actually basically it’s still requires a doctor to say yes, you need an emotional support animal. And that is basically to give somebody comfort and be able to sit in their lap or be next to them so that it can release those endorphins in their brain to make them feel good. The dog actually doesn’t do any tasking, and the dog doesn’t have the same rights of a service animal to go anywhere. So with service dogs, they have the right to go everywhere. The general public is allowed to go except for like some sterile environments, churches and private property. The same thing with emotional support animals. The only difference that they now have, I mean, they used to be able to fly now that to a couple of years ago was taken away from them. But now the only thing they can do is they can go and stay in an apartment complex or a rental house that has a no dog policy, and then they can be given the accommodation to go there, but that’s where their rights end. Otherwise, service dogs, they should have the right to go everywhere, even to, you know, into an Airbnb or something else that says no dogs, right? There’s still a lot of people that want to try and say and deny that to somebody. But yeah, the law says they’re allowed to have them there.

Brian Pruett: [00:20:45] So is there a certain when we’re talking about the training aspect of it, does it do you do the same kind of training for that emotional support that you would do for the other kind? As far as like.

Kimberly Brenowitz: [00:20:55] So emotional support is just working with them. You know, in our program, what we like to try and do is give the dog all the basic and intermediate obedience training. Plus we like to help them with whatever, whatever their disability is, whether it’s anxiety or something else. Along those lines, we like to try and give the dog at least one thing to be able to do for for them as an emotional support. Now that’s not required, but we like to say that this is what we want to do, because we want the dog to be able to help you more than just be a a dog versus the service animal who is trained to do multiple things, cross train to not only help you, but maybe to help your family as well. For example, we have a poodle that’s out there who is looking after a little boy. And so if you’re a mother and you’re changing your son, and all of a sudden you’ve left the diaper rash cream on the table in the kitchen, you can’t leave your child who’s in the bathtub to go and get that. So we trained the dog to go and get it.

Kimberly Brenowitz: [00:21:55] So it’s actually helping the family as well as helping for the individual. So those dogs are highly trained and and they do more than they actually need for the particular disability that they’re working with because we want them to have an all rounded education. And so if we have a dog in the house, we actually have one dog that there is two young girls, the husband and wife, and the dog is for the youngest daughter, but the dog actually serves everybody in the house. And like one of the ridiculous things is, is that they are constantly dropping clothes on the floor. And so they asked me one day is, can you train him to pick all the clothes up off the floor? And I said, sure. I said it would be a great task for him. So he now picks up all the clothes and he puts them in the laundry, diaper and about. I think it was like four months later the husband calls me and I said, hi, how are you doing? He said, can you teach the dog to pick up all their clothes and leave mine? And I said, no, everything goes in the basket.

Brian Pruett: [00:22:48] That’s awesome. So what’s the kind of wildest animal you’ve ever worked with on the emotional support side?

Kimberly Brenowitz: [00:22:53] On the emotional support, I would have to say. It was a rabbit. Wow. Yeah, a rabbit. That rabbit gave me the runaround.

Brian Pruett: [00:23:02] Or the hop around as far as he’s concerned.

Kimberly Brenowitz: [00:23:04] Yeah. Really cute. Yeah. So. Yeah. So rabbit. And I think one of my. I have a couple of favorite as far as service dogs are concerned. Great Danes love Great Danes. They’re great dogs. And of course, Rufus can’t forget because he’s just a joiner. Love forever.

Brian Pruett: [00:23:20] Well, great. And the Great Danes in their name. So we have another family at church who has a Great Dane, and we do a once a year, one day retreat. Excuse me. And they bring him to that. And it was a couple of weeks ago we were at Red top and.

Kimberly Brenowitz: [00:23:35] Oh, that’s a nice place to go. Yes.

Brian Pruett: [00:23:37] We were in the little, I don’t know, not, not overhang, but it was a little building there. And he’s sitting there on the floor. And of course all the kids are loving on him and stuff. And then he walked over to the adults walk over and he would look up with his puppy eyes and he’d be like, of course he’s bigger than everybody else. But still, those puppy eyes are like, whatever you want. I’ll give it to you. Yeah, yeah. I’m guessing goldfish cannot be trained to be.

Kimberly Brenowitz: [00:23:59] Well, no, I don’t know about fish. I did have a golf ball goldfish, many moons ago that if you moved your finger around on the outside of his tank, he would actually swim in circles and follow you. Oh, wow. So I don’t know if that’s classified as well. It works for me. I mean, I think every animal has abilities. You just have to know what you’re talking about.

Brian Pruett: [00:24:19] And they all have personalities too.

Kimberly Brenowitz: [00:24:21] They all have personalities. Absolutely. Yeah. So yeah, it’s one of those things. I do know that earlier you were talking about this, this charity and community and everything else like that. So I was wondering if we could. Yeah. Go ahead. About what we’re doing. So paws for life USA is actually having a silent auction tomorrow at its school location at 3100 Roswell Road in Marietta. And all the funds from this holiday bake and basket sale are going to. Proceeds will go towards training a service animal for a veteran or a first responder. So if anybody is out there and wants to do something on Saturday afternoon from 12 to 330, please come round to us. And we’re on the corner of Old Canton and Roswell Road, and we have some wonderful things. We have homemade pies, we have homemade scones, we have pretzels that have been done. An awful lot of the items that we have for auction are being donated by an Air Force veteran, and we have some baskets that are just ready to go for Thanksgiving. They have wine in them. They have glasses, we have British tea basket, we have you name it, we’ve got it. So there’s a little bit of something for everybody. So if you’re looking for that quick and easy gift and you don’t have time to go to the store and you don’t want to worry about looking around through Black Friday, then come to us and get a basket and you’ve saved all your problems.

Brian Pruett: [00:25:43] There you go. Now I’m hungry. So yeah. Do you have any other other events after that that you want to share?

Kimberly Brenowitz: [00:25:48] So no, I mean that will be probably our final event for the year until we do start in 2024. It’s all right. I know it’s crazy isn’t it. Yeah. So no, that’s that’s probably our last event for the year is the the weekend before Thanksgiving. Every year we have this silent auction and but that’s good. Yes. Awesome.

Brian Pruett: [00:26:06] Well I got two more questions a two part question. And then we’ll we’ll get you to share your information again as far as contact. But so I’d like for you, for those listening who might be thinking about this is a two part question. The first one is who somebody might be thinking about starting their own business. Okay. The other one is a person thinking about starting a 500 and 1C3 nonprofit. What advice would you give those individuals?

Kimberly Brenowitz: [00:26:30] Okay, so as far as starting your own organization for my side of things, if we talking about wanting to become, say you want to become a service dog trainer or a dog trainer, we actually have a one of our organization is called American Canine Connection. And it’s a post-secondary department of educational certified school. And people can come and learn how to become master dog trainers or service dog trainers. So once they have gone through the one year or the two year program, they then have the ability and the certifications to be able to go out and do dog walking, run a boarding kennel, train dogs for other people and start up their own business and be able to start having a career in a life as far as working with dogs are concerned. So it just depends on how far you want to go up the ladder. If you want to go all the way, then service dogs is the way to go. If you just want to start group training and start something, you can start that in your own home and eventually migrate to having your own facility or renting it. Or you can go and work for an organization that already exists, and there are jobs out there that I’m aware of to be able to go and join an organization. You basically sort of like independent within this organization and train dogs for them and, and get paid. So it’s a great resource and you can do that forever. You can train animals forever. There’s no like limit, you know, and you can’t get fired from your job. You know, you’re training dogs or you’re doing a dog walk. And as long as you’re physically able, you know, you can you can do that.

Kimberly Brenowitz: [00:28:11] And as far as starting your own 500 and 1C3 in this day and age, yes. If you want to be a charity starting your own 500 and 1C3, it’s there’s a few hoops that you have to jump through legal parameters. There’s an outlay of money that you have to put out to be able to get your licenses and get the IRS to approve you. But for me, I did that back in. I got approved in 2004. It was it was the only way to go. I had done some volunteering for some shelters and different things over a couple of years beforehand, and as a volunteer, I didn’t like what I saw, so I kept on putting my $0.02 in and nobody liked me for doing that. So I thought, well, you know, okay, so I’m going to do this myself. So I went out and I did the research and I opened up my own 500 and 1C3. And I said, okay, now that you won’t let me do it for you, I’m going to do it for me and I’m going to do it for the animals. So that’s how I did my 500 and 1C3. But it definitely if you have a mission and you feel strongly enough about it, you need to go ahead and do it. It’s it’s just a wonderful thing. And for me, I live, speak and dream dogs and I want to help people with disabilities. And so that’s my whole thing I gave up working for with doing accounting was actually my my trade of choice. And I always wanted to train dogs and help people with disabilities. And I’m living my dream.

Brian Pruett: [00:29:30] Awesome. How do you guys get the word out for your for your organization?

Kimberly Brenowitz: [00:29:35] Word of mouth and client referrals. Okay, we have our website paws for life usa.org. We have our LinkedIn same thing. We tweet anything that we can do like that on our social media. We’re all out there okay.

Brian Pruett: [00:29:51] So again share the website. And then if they want to get a hold of you for anything else, are there other ways to do that?

Kimberly Brenowitz: [00:29:55] Okay. So it’s Kimberly Benowitz and it’s paws for life usa.org website. Paws for life usa.org and the same thing the same name. Got to put the USA on it though, because there is somebody else out there with paws for life. So make sure you do paws for life usa.org and that’s us. And if you want to reach me directly at (770) 402-0297, I’ll gladly answer any questions that you have. Or you can email me at admin at paws for life usa.org and the four is spelled out f o r. So it’s paws for life usa.org.

Brian Pruett: [00:30:31] Awesome. Well Kimberly, thanks for coming on and sharing. Don’t go anywhere. We’re not done with you yet. So my pleasure. We’re moving over now to Miss Buffy Payne from the Outer Circle Foundation. Buffy, you weren’t able to come with Matt a few months ago because you had an emergency to go to, but you’ve since joined the corporate world to take over more of the Outer Circle Foundation. So welcome this morning, Buffy.

Buffy Payne: [00:30:53] Thank you for having me.

Brian Pruett: [00:30:54] Um, you guys do a lot for the community and stuff. As a matter of fact, the golf tournament you guys put on, you actually gave that money to two other organizations, right? So if you don’t mind, share a little bit about your background and then we’ll get into a little bit more about the Outer Circle Foundation. Sure.

Buffy Payne: [00:31:10] So my background honestly is a security professional. I’ve been in the security industry for 25 years, recently left that with a passion to continue to help others and helping others has been, I think, in my blood, in my DNA all along, even within security. That’s what I did. Help others educate folks. I’m a survivor of domestic violence, so for many years I helped women of domestic violence help them get to a safe place, help educate them, help them see that there is another way to live. And over time, it kind of evolved into this mission, with Matt and I both having that in our blood of helping others. And so veterans and first responders, because we both work so closely with those. And Matt being a veteran, that became our passion, that became the group that we really tend to gravitate towards to help those.

Brian Pruett: [00:32:07] So you talked about the security background, what type of security?

Buffy Payne: [00:32:11] Oh goodness. You name it. It’s everything really. But most of the time when people hear me talk about security, they think, oh, that’s it. Well, honestly, it’s everything but it. Right, right. I know enough about it to be scary, but really it’s more of the Intel, the actionable intelligence, the physical security, the situational awareness, how to keep yourself safe, you know, investigations, things of that nature. It’s all the other stuff that helps keep a company or an individual safe. That’s that is our passion in security.

Brian Pruett: [00:32:45] So just get some advice for somebody listening about what to do for security stuff you just mentioned, who might be a business owner or things of that nature, just a little bit of tidbits of what they need to. Kind of keep an eye out for.

Buffy Payne: [00:32:57] Oh, yeah. So, you know, in this day and age of technology and social media and how easy it is for people to. Overshare. That’s one of the first things I really talk when I talk to organizations is about your social media awareness and what’s being put out there. So often when I go in and talk with leaders of companies, they’ll say, oh, I’m not on social media. I’m like, you may not be, but you have teenagers at home that are or you have a spouse at home that is, and they’re advertising, oh, my spouse is traveling here or there or dad is gone, right? I said, you will be amazed at those around you that overshare, right? You have family dinners, you talk about what’s going on at work and then your teenagers find that interesting. And next thing you know, it’s on social media. So there’s the awareness, even beyond just the person in the seat at the organization. It’s those around them. And then it’s the same within a company, right? You’ve got to have that good balance of education and awareness and making sure your employees understand the balance of what’s appropriate to share and what’s not.

Brian Pruett: [00:34:01] It’s funny because when social media first I remember Myspace, that was my first. I guess everybody’s first was Myspace. And people talking about, well, I’m having this for dinner. Who cares.

Brian Pruett: [00:34:12] Or I’m the I’m in the inner library and who cares?

Buffy Payne: [00:34:19] And now everybody shares everything.

Brian Pruett: [00:34:21] Yes. Yeah. Yeah, definitely, like you said, oversharing. So, um, so yeah. So I guess with that oversharing aspect of it, because a lot of people do share their pictures, they’re on vacation and stuff like that. Yeah, there are things that I mean, other than not doing it, are there any other things they can do to kind of take care and protect them?

Buffy Payne: [00:34:43] Yeah, of course there are. There’s so many things people can do. Right. And one of the stories that is always the fun one to tell, not fun for the victim, was I had family that was so excited to go on vacation taking this two week trip, and they talked about it and they advertised they did their whole countdown on Facebook, going here, going here, going here. Well, they were gone for two weeks. When they got home, their house was empty. So the tagline now is share where you’ve been, not where you are, right? Yes. So it’s great that you’re going on vacation. It’s great that you’re going to be somewhere, but you wait till you get back from that somewhere before you start sharing those pictures and those stories. Right? Yeah.

Brian Pruett: [00:35:21] All right. So let’s talk a little bit now about the Outer Circle Foundation. So you guys you had mentioned you work with veterans but also the first responders because Matt was actually both. Yeah. Um, so talk about what you guys do. I know he shared stuff from your now that you’re kind of running things, I guess you would say just share what you guys do and then how people can help.

Buffy Payne: [00:35:41] Yep. So in our circle, our mission is really helping focus on PTSD awareness and suicide prevention. We do also help our first responders and veterans with that transition when they’re leaving the military or leaving that first responder job, and they’re looking for their next step. So we help with that. Education pieces, resume development, how to work the network, mock interviews, things of that nature, things that are much different in the job world versus the military or versus your first responder environment. Matt, being a both a first responder and military, has suffered from PTSD for numerous years, and I’ve watched this and have helped manage this for a long time. And there’s so many treatments out there that are medicine driven and that are not effective. We, Matt and I, went down the road of different medications for him, and he was not a person. When he was on those medicines. He would sit around for hours just in this fog and couldn’t function. And so we went to market and said, there’s got to be a better way. And lo and behold, one of his teammates, a guy by the name of Dr.

Buffy Payne: [00:36:55] James Lynch, is out of Baltimore, and he helped develop the stellate ganglion block. And so that was Matt went and had that treatment. And he’s been an impressively different person just from that one treatment. And so that we’ve got a partnership with Dr. Lynch. And that is one of the things that we educate our veterans and first responders that come to us on is this is something you should consider. This is something to look at. It’s, you know, it’s not a medication. It’s not it’s not these therapy sessions, but instead it is an instantaneous change of life. And we’ve seen numerous veterans go and meet Dr. Lynch and get this treatment. And we’re seeing a change in these behaviors, which is phenomenal. It’s exciting. Right. If we could get out there and get everybody to sign up, we would. As a matter of fact, Dr. Lynch just posted yesterday a program for veterans to come and get the shot for free. Wow. And so we reposted that to our LinkedIn page yesterday so that veterans can see that and get enrolled in that program.

Speaker5: [00:37:54] Matt, when.

Brian Pruett: [00:37:55] He was here, he shared about the experience of being seeing himself on the dock at a young boys. And he said it never happened. And that was the calmest he’s ever felt. So absolutely. That’s awesome. So let me ask you this. Is as a spouse. You said you’ve seen that go through what? First of all, it’s got to be scary of certain aspects of it. But can you share? I mean, first of all, I guess there’s hope. You know, for somebody, a family member or a spouse going through and seeing their loved one do that, share how what they can do and then what how did you handle the situation or how are you handling situations?

Buffy Payne: [00:38:27] Yeah. So with Matt, you know, as being his spouse and seeing the indicators with him, with his short temper or letting something so simple frustrate him, him not sleeping, the nightmares. And they started getting worse. Right when during Covid when life was really uncertain and things were going on, he just became more intensive with everything, and it became to a point where we knew that he had to do something else, right? And the medicines just weren’t working. He would stand up and fall over because the medicines had him so out of his normal self. And then when we went and met Doctor Lynch and talked to Doctor Lynch. And agreed that we would going to do this treatment. And then that same day that Matt had his first treatment with Dr. Lynch. He slept 14 hours that night. Wow, that man has never slept before. And, you know, I woke up multiple times to check him because he slept so well that first night. And I couldn’t believe it. And to see that now is amazing. To see him not overreact to items now is amazing, right? And he, you know, even he sees it, right? He sees his reactions are not the same. So that’s been fabulous right. And he’s just a different he’s just a different person. That’s great. And for him to share that story with other veterans so that they can go, okay, yeah, I see some of myself in that. Right. And from the spouse perspective, the treatment itself is simple, right? It takes less than an hour. The side effects are done. The results are instant. For me, it’s been like a breath of fresh air. Right? Because now I know he’s feeling better. I know that the person he is, and I’m not going to get these reactions to stuff that I would get before.

Brian Pruett: [00:40:26] And I’m sure it’s come a long way, because when when you first heard about PTSD, people were like, first of all, what is that? And second of all, they probably didn’t have I know they didn’t have all the stuff that’s out there now. So it’s a it’s amazing the PR that’s come along. So one thing you touched on that I think is important to to share too, is I talk about, you know, I could be passionate in helping veterans, which I am, but I’ve never been a veteran. Right. So and I talk about this too with a friend of mine, Kevin Harris, with All In All Out Ministries. He went down the road of addiction. So now he’s helping move the addiction, right? I think it’s so important that while somebody like myself, who’s either never been in addiction or a veteran may have a passion for helping, it’s a lot more. Stronger with somebody who has been in that road and now helping those others. Would you agree with that?

Buffy Payne: [00:41:14] Absolutely, absolutely. But you know, it was interesting with Matt, he he’s always wanted to help others, but it took him a long time to realize he had PTSD. He would push it off. That’s in his responses when he would get upset. But that’s just who I am. And I’m like, it’s not. It’s not because I’ve seen you different. I’ve seen you at moments where everything’s fine and I’ve seen you at moments where I think the world is going to implode and to finally get him to recognize he had PTSD and get him to recognize and realize he needed treatment, that was a huge step. And now that he can take that story and share it with others, right. They listen and it is by far more impactful.

Brian Pruett: [00:41:57] And the other thing that that’s another thing to point out that you just mentioned, is that your situation or things that victimize or whatever doesn’t define you, right? It’s how you handle it, the way you can move on and teach others and help others. But it is not a defining moment for you. So, um, all right, so you also have inner circle foundation as well. Correct.

Buffy Payne: [00:42:21] Inner circle solutions. Yes.

Brian Pruett: [00:42:22] Inner circle solutions. Okay. Can you tell us about that?

Buffy Payne: [00:42:24] Sure.

Buffy Payne: [00:42:25] Inner Circle Solutions is a solutions company. We go out and work with organizations or individuals, understand what their risks are and help provide solutions, whether it’s solutions of technology or training or whatever it is they may need. We help bring those solutions to them. And one of the things with Inner Circle, any any work that we do, we give a percentage of every contract to outer circle. So that’s our way that we’re helping support our nonprofit.

Brian Pruett: [00:42:52] Are there certain industries with your inner circle solutions as you work with and the size.

Buffy Payne: [00:42:59] In really any industry we can work within? Right. So with my background and our team’s background, we cover all industries, everything from restaurant to retail to to finance to manufacturing. Right. We have that pretty far knowledge and scope that we can help support any organization. And we do everything big to small, right? So we’ve been working with small churches, helping them build security programs within their churches, which is amazing that our industry has shifted so much that we have to go into churches and help them build security programs. But we are doing that. So there’s there’s no company too large or too small that we won’t take.

Brian Pruett: [00:43:40] When you go to churches, do you guys do anything with like active shooters?

Buffy Payne: [00:43:43] Yes, yes. We are both certified to train an active assailant program and help educate, you know, whether it’s a church or a school or any organization about active assailant, what to do, how to behave, how. What the what to expect in the situation. And it’s it’s also sad that we have to to do that. But you know, the one thing that Matt and I really talk about whenever we talk with individuals, whether we’re in a company, talking to them or at a school or a church, talking to people, when we educate and teach you about security, it doesn’t only apply here where you are, but you can take that same training, take it home, you can take it to the grocery store, you can take it to a movie theater. It applies wherever you are. Security awareness and the training we provide applies at work and in life.

Brian Pruett: [00:44:32] Wow.

Brian Pruett: [00:44:32] That’s awesome. So share about the Outer Circle Foundation, how individuals or businesses can can get involved and help you.

Buffy Payne: [00:44:40] Yeah. So excuse me. Outer Circle Foundation, we have our website, Outer Circle Foundation.org. Certainly you can reach out to us there. And you know, there’s a means to make financial sponsorships or to sign up for volunteer events between now and the end of this year, which is not that far away. Right? Right. We are collecting gifts and we’re going we’re working with two senior citizen senior centers that have quite a large population of veterans or first responders that are there, that we’re going to provide Christmas gifts for them and do some volunteer work in their organizations in December, just helping make sure those in the senior center have a good holiday. And then after the first of the year, obviously we’ll be running towards our next golf tournament, which will be in October. But from January to October, it goes by really quick. When you start planning a golf event.

Brian Pruett: [00:45:36] Well, there’s something in between that too, which we’ll talk about in a second.

Speaker5: [00:45:38] So yeah, we’ll talk about that one too.

Buffy Payne: [00:45:40] And you know, you did you did mention that our last golf tournament, October, that the money that we raised there, we planned to gift part of that to two different organizations. And one of those organizations is Kimberly, sitting here with us today at paws for life. Us. And so what she doesn’t know is we’ve got the final check this morning from one of the sponsors. And so we have for paws for life a check for $10,000. Awesome. Giving them.

Brian Pruett: [00:46:11] That’s awesome.

Buffy Payne: [00:46:12] Yeah.

Brian Pruett: [00:46:13] So congratulations. Yeah. Um, so if somebody wants to volunteer or again, a business other than the, the money aspect of it, are there other ways they can get involved?

Buffy Payne: [00:46:24] Absolutely.

Buffy Payne: [00:46:25] There’s tons of ways to get involved. And I shared before we went live a little bit that we’re working on an agreement right now to partner with another nonprofit that will provide technology to veterans. And then we are going to take the veteran from the point that they receive that technology and provide education, training, awareness on how to develop your resume, what LinkedIn should look like. And yes, you do have to be on LinkedIn if you plan on moving on into another job or role outside of what you’ve been doing. So when as we’re moving in through this agreement, we need tons of resources to help, whether it’s a place to train folks or just people to come in and help us train those individuals, read resumes, you know, proofreading all of those education pieces. So our website should flurry with tons of volunteer opportunities where people can come out and help provide space, provide potato chips and a soda. Right. All of those things. Our goal is to train and help place 1000 veterans between now and 2025.

Brian Pruett: [00:47:30] Awesome.

Brian Pruett: [00:47:31] I want to go back to your thing you’re doing for the seniors, the Christmas. Are there certain gifts that you’re looking for?

Buffy Payne: [00:47:36] So right now, the centers have said most of the things that seniors would enjoy would be a book to read socks, nice warm socks that they can wear because the centers sometimes are kind of cool, and then just small individual items that they can then have for themselves. And they’re like, whether it’s, you know, a small snack, a box of chocolate, you know, little handheld games, things that they can enjoy for themselves. They said, please don’t do anything large because there’s not a lot of place to store stuff, right? She told me a story of somebody bringing a recliner one year.

Buffy Payne: [00:48:16] I don’t know what to do with this, but yeah, so small gifts that the individual can enjoy.

Brian Pruett: [00:48:22] And what’s the date that they can donate up to.

Buffy Payne: [00:48:25] So all donations need to be in by December the 7th, okay. And they’ll be delivered the next week.

Brian Pruett: [00:48:32] And where can they bring those.

Buffy Payne: [00:48:34] They can bring them to Outer Circle Foundation at three, four, two Woodland Path in Dallas, Georgia.

Brian Pruett: [00:48:41] Okay.

Brian Pruett: [00:48:42] Awesome. Um, well, I normally ask another question that you normally want to talk to you, but I got so involved talking about the animals because I love animals. Did I forgot to ask a couple questions. That’s okay. So we’re going to come back and do them all three at the end. So but I do want to go back to Kimberly for one second. I forgot to ask. You if individuals and businesses want to help paws for life. Other than the financial aspect, how can they do that?

Kimberly Brenowitz: [00:49:04] Oh yes. Great question. So we’re always looking for puppy raisers. So if somebody wants to take a 8 or 10 week old puppy into their home and help socialize them for whilst we’re waiting for a potential match to come along for them, we provide all the food or of course all the veterinary things for the puppy. You just have to provide the love and the attention and come to us for training. So the pup is learning basic obedience whilst you’re doing your puppy raising. So we’re always open to that. And anyone who wants to volunteer are more than welcome to have you come to any of our events. You can also make donations to us for our next year’s Veterans Holiday Basket that we’re always looking for. Gifts for that otherwise than that we’re open to. We are going to be doing a shoe drive again next year, and so we’re always looking for people that have gently used or new shoes that they no longer want. When they come to clear out their closet. Just let us know and we will put out a basket for those donations to be made. And we’ll also let you know a time when you can deliver them to us.

Brian Pruett: [00:50:05] And where can they drop those off at?

Kimberly Brenowitz: [00:50:06] They can reach out to us by, of course, calling us by phone, but they will be dropped off at the 3100 Roswell Road, Marietta, Georgia.

Brian Pruett: [00:50:13] Okay. Yeah. All right, Buffy, real quick, we have something going on in March.

Buffy Payne: [00:50:18] We do?

Brian Pruett: [00:50:19] It’s the. And we moved it because I was dumb and picked the week before Thanksgiving and didn’t realize it. So March 21st, 2024. Put it on your calendars. It’s going to be the first annual America’s Hometown Heroes Expo. That’s right. You want to share any information about that?

Buffy Payne: [00:50:36] I think this is going to be fabulous. The timing of this is just perfect, right? So Hometown Heroes Expo is going to be the opportunity for organizations to be present and share jobs that they’re trying to fill. It’s also a great time for our veterans and first responders or anybody in the community, really, to come out and say, hey, I need a job. Or it’s also think about those veteran owned businesses that want to come out and showcase who they are. What they’re about are nonprofit organizations. It’s just a wonderful time for everybody to come together, network, shake hands, hopefully find some jobs.

Brian Pruett: [00:51:10] Yeah, we’re going to have a silent auction there as well. We’ll have some food. We’re going to have a my buddy Daniel for 1041 canines, going to do a canine demonstration with his dog. So be a lot of fun. So you can go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com and get more information out as well. Or go to my Facebook page and Buffy share your website and stuff one more time as well.

Buffy Payne: [00:51:35] Sure.

Buffy Payne: [00:51:36] Outer circle. Outer circle. Foundation.org.

Brian Pruett: [00:51:39] Awesome, Buffy, thanks for sharing again. We’re not done. We’ll come back to you, but we do have another gentleman in the house. Thank goodness I’m not the only guy, because lately I’ve been the only guy in the studio. So Todd Masters from FocalPoint Coaching and Training Excellence, thanks for being here this morning.

Todd Masters: [00:51:55] My pleasure.

Brian Pruett: [00:51:56] So first of all, we just had Veterans Day this past Saturday. And thank you for your service. You’re a veteran. So happy belated Veterans Day.

Todd Masters: [00:52:04] Thank you.

Brian Pruett: [00:52:04] Air Force correct.

Todd Masters: [00:52:05] Air force yep.

Brian Pruett: [00:52:07] Can you share a little we’ll get into what you’re doing now in just a little bit. But share your background, share about your service and what you did. And we’ll go into that. Yeah. I don’t have.

Todd Masters: [00:52:14] The great military background story like Matt has, but I was on scholarship out of high school for Air Force ROTC. So Uncle Sam paid for my degree in electrical engineering. And, you know, I grew up in the 80s Top Gun, you know, all the inspirational movies, the shock and awe and things that happened, you know, during the early 90s. So, you know, every kid my age wanted to go into either the Navy, the Air Force. And I went with the one that gave me the biggest scholarship and went that way. So loved it, had a great time, you know, didn’t have a long career. Right after I got out of the ROTC program. You know, we had the big reduction in force, right? So a lot of a lot of the half the military was gone at that age, you know, when Clinton took took administration after the war, after the Bush buildup years. And then Clinton came on board and we did. We had too big of a military. So they cut it. And, you know, the last ones in, first ones out. So that was it. But I loved it, cherished that time. But it was, you know, a bit of a heartbreak, you know, for, you know, seeing your dream kind of get taken away on that part of it. But, you know, there’s always plans for, for other things. From there, I went into I had some small businesses that I did, but I felt obligated to use my engineering degree and, and go on that route. But I did have a home painting business, a home refinishing remodeling business.

Todd Masters: [00:53:33] Then I went in and became an engineer for about a year and a half, and then figured out that sales and marketing actually pays a little better than engineering. So I went into technical sales and spent a lot of time last 20 plus years in corporate sales and marketing for a very large companies, 200,000 employees, down to very small companies of ten employees, and throughout that widespread of executive sales and marketing. The thing that always drove my passion and my excitement was when I was working with individuals and training and coaching and mentoring and bringing people up, especially, you know, new sales folks that come on, on, on the, you know, in the circuit and training them up from not knowing how to do anything to being able to make a good living for themselves and their families, you know, through the sales training and other parts of it, and just seeing the change that you can make in lives. But, you know, in corporate America, it’s really hard to make a big difference in your community. And my family background is all entrepreneurial. You know, my great grandfather, you know, had a Woolworths business. My grandfather started an electrical wholesale business. Most of my uncles and aunts all had, you know, their own businesses, mostly in the home services, trade area, electrical, wholesale, plumbers, electricians, mechanics. So I’ve always seen that part of it, you know, and and seeing what my grandfather did, and he built up a good business that’s still run by family. He had a tremendous impact on the community, being able to be flexible, to help people, to give people jobs that really needed jobs and making a big dent and impacting the community.

Todd Masters: [00:55:04] I also, my other grandfather on the other side, was very active in Lions Club and some of the local local businesses and making things, you know, really help out in this day and age. And I think where our, our country is going, you know, small businesses is really going to become more important, especially as the new generation gets out and starts working 9 to 5. And the first week, as we’ve seen all the TikToks come, they’re they’re not so excited about the whole 9 to 5 thing, right? So I think there’s going to be a big push, you know, especially since they see a lot of peers. I do air quotes, you know, getting rich on social media and these quick things. Right. They think, oh, I can just start my own thing. And all of a sudden, you know, become self sustained. And that’s not going to be real. But I think they’re going to take a swing at having a small business and doing that part of it. So I think we’re going to see a big shift, you know, in the work area, especially if if a corporation still are pushing the, you know, back to the office type schemes, I shouldn’t say schemes, but that is a part of it versus the work at home or flexibility. They don’t find that good balance then that there’s going to be a lot of workers that are just going to start their own thing on that piece of it.

Brian Pruett: [00:56:13] So what did you do in the Air Force? What was your particular job? Communications okay. Yeah. All right. So you talked about being an entrepreneur and everything. So now you are a coach, right? Coach with businesses and stuff like that. Share about what you what you do now. Yeah.

Todd Masters: [00:56:28] So got out of corporate America to come back and make a difference and help people with a good background in sales and marketing. It’s it’s great to be able to work with companies and charities all suffer. You know, small businesses and charities all suffer the same problem we all have. You know, the one big issue, which is obscurity, right? People don’t know who we are. We don’t know. They don’t know what we do. They don’t know how to find us. It’s always that constant battle. And charities are small businesses, right. You know, so getting out and you know, coming from, you know, head of sales and head of marketing type positions and. You know, with large marketing budgets, it’s really easy to end obscurity when you have $20 million to work with. Right? But go to a charity in a small business, you know, funds are funds are a lot tighter, right? It’s a lot harder to do that part of it. So everybody is insanely busy and scrambling social media updates, you know, websites got to do this, got to do that. Business cards going out. You know it’s you know today’s small business owner and charities are just so overwhelmed and busy trying to do all of these things. And it’s becoming more and more competitive, you know, and if people get more and more into the small businesses, it’s going to become even, even more crazy. So I got out really of corporate world to one, make a difference in the lives of small business owners. And that’s turned into helping out a lot of charities. But from the get go, you know, my business model has always had a 10% buffer in there, if you will, of giving back to charity. So it was always going to be 10% of my time or my revenue on that piece of it to give back and make sure that I’ve got room to give back to the community and do things for, for those that I can help.

Brian Pruett: [00:58:13] Well, one thing you’ve talked about before that you kind of help and give back to is a CRM program for nonprofits. Can you talk a little bit about that?

Todd Masters: [00:58:20] Sure. Yeah. So as so I’m a certified business coach and executive coach, and there’s a lot of coaches out there. It’s a lot bigger industry than I thought it was, even though I did, you know, the market research. But there are a couple of kind of coaches, those that you know, will come to a business and kind of have some pre canned material, if you will, and focal point, you know, the franchise that I have was founded by Brian Tracy, a nice great business mind. And we come out and and coach more towards results and outcomes. And when I go in and work with a small business or a charity and, you know, we work through what, what’s the biggest challenge that you’re facing right now? You know, obscurity is certainly one of them. The next thing, one of two things usually come out of their mouths, I need more customers or I need to make more money. And so we talk about that. And, you know, a big part of small businesses is to generate leads, right? To go out and get your message out and bring people in to have engagement with you so you can have a conversation, you know, and talk about what you do.

Todd Masters: [00:59:26] So as as a coach, you know, it’s one thing to say, you need to go out and find a way to get the word out, or you need to work on your digital presence or your digital footprint and go, go find somebody that can do that for you. Whereas for me, I like to bring the people that I work with a tool. You know, I want to actually let’s, let’s get some results and do that. So I found a platform that I could white label as an agency and build a lot of custom automations and all the actions and all the things that are kind of an all in one toolbox for a small business priced for small businesses with all the features and functionality that small businesses need to automate a lot of their systems to bring all the conversations into one place, you know, to help save the time and doing some different parts of it, you know, have the website, have landing pages, SMS, email, all those features, all in one platform. And more importantly, it’s building all the automations that kind of help streamline all that piece together. So so I’ve pieced that together and and also offer that to charities as well at an extremely discounted rate in some instances.

Todd Masters: [01:00:36] But you know, it’s always a challenge when you introduce technology. It’s like sometimes, you know, given a brand new 16 year old driver, a semi truck as a first car. Right? It’s a wow, I know this thing is huge and it has all these capabilities, but I have no idea how to drive a big truck. Right. So then comes in the specialized services to do website development, landing page development, marketers, you know, digital advertising, you know, all the things that we still have to do. You know, it takes a while then to learn those skills or to find people that can come in and do that piece of it, which again, I’ve, I’ve got a certain amount of time that I can help, but it’s not a full time job that I can that I can do that. So I have partnered with several good digital marketing companies that are given veteran rates for their services with a discount 20%, and they’re going to be able to donate some hours to help out with building up some of the charitable websites that that I’m helping out with. So that’s good.

Brian Pruett: [01:01:33] So then you be part of our expo?

Todd Masters: [01:01:35] Absolutely. Yeah. We can we can bring him out. So that’d be.

Brian Pruett: [01:01:38] Great. So those of those who might be listening, who aren’t familiar with what a CRM is, share what that is.

Todd Masters: [01:01:44] Sure. So in the digital media world, a CRM is a customer resource management tool, right? So in big corporations, you know, you’ll have HubSpot or Salesforce, right? Salesforce is typically the biggest one. Oracle, SAP, you know, big, big, huge systems that cost tens, hundreds of thousands of dollars a year to to run. And. And manage. And even at the small business level, there’s. There’s hundreds of CRMs that are out there that typically cost, depending on the features, five, $600,000 a month and all the software platforms, as small businesses start, you know, you start out with Calendly or a calendar function, you have to have a video thing. So you’ll do Zoom or Google Meet or something like that, but then you start needing to have a big email management to do, you know, large messaging campaigns. You’ll need to hire a website developer and host a website on another platform. And over the first course of the year, the first year of somebody being in business, you’ve got 20, 30, 40 different subscriptions or platforms or fees and costs that typically cost around 1000 to $2000 a month. So I’ve tried to bring this platform that does all of the customer management. So you bring in all of your customer information into one place, and you can call them from the platform, email them from the platform, text them from the platform to have conversations. You can also connect your social media accounts so your messages from Facebook and TikTok will come in so you don’t have to log into those other platforms.

Todd Masters: [01:03:14] And you can also post out to LinkedIn, post out to TikTok, post out to Facebook from inside the platform so you can create your content and just launch it from one place when you can have your. Mostly it’s the web page, right? So you have the web page engagement where you have a tracking whoever comes and visits to your web page and with your calls to action, which is very important, you know, and really with a web page, it’s very important to very quickly say, you know who you are, what you do and, and what does your visitor get out of engaging with you? And then you ask them to do something right. Engage on your website whether it’s, hey, you know, join, sign up for our newsletter. Here’s a promotion we have going on. Or can would you like to volunteer for this upcoming event? Right. And you want to capture that information so that you can then send them an email, maybe a text reminder and all those things. But if you’re talking about trying to do that for 2000 people doing that manually, it’s just not it’s not sustainable, right? You’ve got to be able to automate and bring automation into your life to do that, to make sure that no leads or no potential donors fall through the cracks and maximize that effort.

Brian Pruett: [01:04:24] So I’m not going to ask this question because I want them to contact you to find out more about that CRM platform. Sure. Share how people can get Ahold of you and talk to you about that.

Todd Masters: [01:04:35] Yeah, well, if you want to launch your own CRM, it’s just launch your crm.com.

Brian Pruett: [01:04:39] Okay. Yep. All right. So when you work in you’re talking about your coaching and stuff. Are there. You work with all different businesses? I do small businesses.

Todd Masters: [01:04:47] I haven’t niched down into specific industry, but I do like to work with small businesses that typically 1 to 100 employees is kind of ideal, right? And within a business life cycle, you know, you’ll have a start up business that has a great idea and wants to launch, have all the excitement. They may have some funding, but they hit that part where it’s like, oh wow, this is a lot more work than I thought. Or it’s it’s not going as well as I thought. Or in the rare instance, man, this thing has taken off like a rocket. I need help to scale really quickly. You know, that’s probably, you know, 5% of small businesses that start just out of the gate have some awesome product, and they’re just full of energy and it just takes off and launches the other 95% of people. It’s it’s a churn. I mean, it’s a lot of work that people don’t always realize. And then they start to hit this down cycle where they almost want to give up and quit. Certainly I can come in and help there, but it’s a high stress situation. But I, I come in and I usually do a lot of free consultations at that point to let them know, hey, from a second set of eyes, you’re going to be fine right here. Just we need to do these these things get through this hump. Right? And let’s start working together or. Yeah, you know, you’re right. This is going to be really hard to to get out. You know, you might have you maybe considered going this angle and maybe, you know, starting again doing a restart.

Todd Masters: [01:06:05] But at that point typically when you hit this, what I call a growth cycle of once you’re stabilized, you have a good product, you have pretty good systems and tools in place, and you’ve gotten over that initial shock and awe of of starting a business. That growth phase is really where my customers get the most value, especially when we’re talking about sales and marketing. And let’s okay, so now let’s ramp up, let’s optimize, and let’s really crank out your revenue. And one of the first consultations I’ll do with the small business is let’s just look at what you’re doing right now and how you’re doing things, how well you’re advertising, how well you’re marketing. How well are you selling. Let’s gauge your effectiveness and what’s coming in that you’re doing. And almost actually 100% of the meetings that I have are these consultations just by making small micro adjustments to what they’re doing in their current business model, making small micro adjustments can double their revenues by changing what they spend their time on. Let’s look at your lead management. Let’s look at your conversion rates. Let’s look at some of the I call them six levers or six main metrics that we look at. And just making small little tweaks can make such a huge impact over 12 months I’m like, okay, so let’s just do some small adjustments here. And we’re just going to turn these knobs just a little bit. And it should it’s going to double your revenues.

Todd Masters: [01:07:22] It’s going to make it easier to to work with me you know and pay pay a coach because you never consider that before. And then we’re going to work on a one year, two year, three year, five year, ten year plan. So a lot of my customers like that, especially when I come in and with the sales and marketing experience and say, okay, well, yeah, there’s no reason why. There’s no wonder why this ad’s not working. Because you’re you’re set up to go to the wrong audience or let me talk to your, your sales reps and let’s go through the scripts and see how they’re selling. It’s like, okay, if you change this one thing, you’re going to double your closing rates. And that’s happened with a few of my clients where I get a text the next day after we go through the sales training and said, hey, you know, I did exactly what you said, and I doubled my sales today. It’s just amazing, right? So, you know, there’s a lot of little tweaks, and that just comes from all the different experience that I have. But I also work with corporations and I’ve done a couple I can I do sales training and corporate communications training as well. You know, we I’m a certified disc. If you’ve heard of the disc analysis for the four personality types, which which I just love for me, team dynamics and company culture are so important to the success of a company, and a lot of culture dies because we fail to communicate how the other person desires to be communicated with, right? We we more of communicate our style and expect them the other person to to hear what I’m saying, how I’m saying it, and respond the way that I want them to respond.

Todd Masters: [01:08:49] But really, we need to communicate in a way that they need to be communicated to. So we have to understand the difference of personalities and dynamics of what types we are. So I go in and do some training. I did one last week, and you can get in there and know that there’s there’s a little fog in the air. There’s some tension going on between executives and employees, which there always is because executives typically are these high d, high driven, director style personalities, which they have to be companies need that. And then within the employee base you’re going to have all types, right? But typically the opposites of the D’s are going to be ones that are more detail, more analytical, more introverted. And there’s always that big gap between, you know, they didn’t, you know, take my advice. And now the company is going to fail because X, Y and Z. Well how do we how did we communicate that advice. Was it through a thousand spreadsheets and, you know, things had to read through, or did you summarize it in two bullets of if you do x, y happens because that’s what a D needs to see at that level. Like, oh okay. Yeah, I might have been a little too detailed there. Yeah. Yep. You were. So let’s let’s work on that. Right.

Brian Pruett: [01:09:57] So so when you, when you working with small businesses I’m guessing it’s you’re working with the owner. But if they have say up to 100 employees, do you work with the owner and somebody else within the industry or the business or who’s typically other than the owner, somebody you might work with?

Todd Masters: [01:10:11] Yeah, that’s a great question. So, you know, all my all my coaching offers are going to be customized based on on what their needs are. I love to work with the business owners, certainly. And there’s going to be more one on one coaching. We’re going to talk about leadership. We’re going to talk about communication. Certainly all the business skills and things that they need to be trained on so they can then go train their employees. The important thing about coaching and the difference between coaching and consulting is that a coach will will train the business muscles of a business and a business owner to teach them to become stronger, to go out and then do the things that they need to do themselves, where a consultant is going to be hired to come in and then go do that work, you know, off in the background and come back, and then then the company becomes dependent maybe on the consultants because they don’t know what they do or how they did it. I’m going to do the opposite. I’m going to teach you how to do it. Work with you on that part, and I’ll help train your employees. I’ll help train your senior executive staff. Right. And communication. But I want you there with me to watch me how I do it. I want you to follow the results.

Todd Masters: [01:11:16] I want you to ponder these things. Not that they have to become a sales trainer themselves or a communications trainer, but I want them to know what’s what’s going on on that piece of it. Because really, to get everybody working, everybody needs to look at at their skill sets. And you know, it’s really you know, everybody here is amazingly successful and talented at what you do. I feel a little intimidated being between you two amazing, amazing ladies. But you know, it’s it’s if you’re a hard worker and you’re putting a lot of yourself into your job, which which most people do if you’re if you’re just basically not a slacker, but you’re not as successful as the top person on your team, right? It gets frustrating. And you keep hammering at it, hammering at it, hammer it, and just can’t seem, you know, to be one of the top salespeople or win that award, you know, oftentimes. You know, the difference between the champions and the people that come in second, third or fourth or fifth place is such a small adjustment. It’s just an adjustment in one skill, one area. And it’s important to confine that awareness of what is that? What is that critical constraint? What is that thing, that one thing that’s holding you back? You know, if you think of a horse race, the difference between the in the Kentucky Derby of the horse that comes in first place versus a horse that comes in second place, you know, what’s that difference? Or NASCAR.

Todd Masters: [01:12:35] Inches inches between you know, champion and second. So you know so my training really focuses on let’s identify what the weakest link is and whatever X thing that you’re trying to accomplish. And let’s just focus on that one skill and let’s just get 1% better every month. 1% every month. Right. And by the end of the year, it’s 10% better. And you can take your average performing sales team, employees productivity, whatever. And in the course of just a few weeks or months, double productivity, double results, you know, and really see that. And and the light goes off and people’s eyes, you know, in their minds it’s like, wow, I can do this. This isn’t impossible. I can provide more for my family. I can do better. And all along, because we get paralyzed through the analysis of all the overwhelming things that we have to do, and we just can just then do nothing. And that’s that’s what coaching comes in, is help. Let’s let’s create some awareness first right of where we’re at. Let’s just find an action of make small adjustments. And then I’m going to hold you accountable to that. And we’re going to see the results.

Brian Pruett: [01:13:40] Right. So you were out of Buford Dacula. You said do you work all over metro Atlanta, all.

Todd Masters: [01:13:45] Metro Athens, Gainesville. So we travel. I can do a lot virtually, but I do like to do faces face to face as much as I can on that piece of it. You know, my websites Todd Masters, focal Point coaching.com. You can find me there. There’s links to the CRM on that piece as well. But yeah, I’d like to show up with with tools experience and and that part of it. But you know, the important part of my coaching is that I provide value first. Right? I’m going to work with you to show you what I can do, how I can help you. And then it’s going to make sense or it’s not going to make sense. My coaching isn’t for everyone, but but pretty quick we can see if it’s right for you, right?

Brian Pruett: [01:14:22] I got so many questions run through my head, but I’m going to ask two more before we kind of wrap this up. So the first question is, you know, when I guess coaches and consultants first came out, people were like, first of all, what? Yeah. And then they get kind of a bad rap, right? And they’re like you mentioned earlier, there are so many out there. Yeah. Can you maybe do a little debunked on the, the reputation for a coach or a consultant? And then second of all, how does somebody what’s the best way to choose the right person to work with.

Todd Masters: [01:14:53] Yeah. Great questions. Certainly. Yeah. There’s anybody can call him a coach. It’s not a highly regulated industry. But to be a certified business coach you have to go through a certification process. So that’s important to be certified first. And looking at the background, you know, a lot of coaching turns out to be referrals. You know Focal Point is a franchise created by Brian Tracy which which is a great business mind. And there’s very selective on who can become a focal point coach. You have to have certain number of years of experience in the industry. You have to have the right you have to pass the assessments to see if you’re actually a person that’s a good coach personality that really has the desire to help others on that piece of it. But you have to have a conversation, and you have to talk to the other people that they’ve worked with to see the kind of results. So reputation is important, referrals are important, but you have to have that conversation and then see, is this person really going to get me to this end result? Right. So you’re going to have to come and understand what is it. If you know what your goals are, ask the coach. How do you plan on getting me to reach these goals? Are you just going to fill me with warm, fuzzy feelings? You know, every Friday you know, of, of like, here’s this, here’s this famous quote from blah blah blah. No, that’s helpful. Mindset’s good. But they’re actually going to be some tools. Is there going to be some things that are going to make a dent in my business? So it’s going to take a lot of, you know, you have to have a conversation, right? So if you have a coach or you’re looking to get a coach, hop on a discovery call. You know, they’re 15 minutes, 30 minutes, whatever you want to do and, and have that conversation to see it for sure.

Brian Pruett: [01:16:34] Um, so another thing, and this goes with any industry, not just the consulting and coaching, but you know, somebody is like they’re worried about the financing part of it, especially with me when I’m doing these fundraisers and I’m trying to get sponsors, it’s when you’re sitting, you have to sit. You talked about having the conversation. I want to sit down with somebody and show them the value, right? Because they’re like, well, I’m just going to and it’s the same thing with coaching and consulting. I’m guessing that you have to go in and show the value of what you’re going to bring them, right? Doubling their sales or whatever the case may be. So everybody has to have an open mind when they’re sitting down talking to everybody, honestly. Last question before we kind of go back to all of you, because again, I get wrapped up in some of the stuff, but if somebody because you mentioned you had other businesses as well, if somebody is looking again to start their own business, share some advice from what would you advise them?

Speaker7: [01:17:27] You know.

Todd Masters: [01:17:28] Go for it. I would say absolutely go for it. You know, to do that, it’s it’s it is hard. It’s not an easy thing. Right. So there it’s not a it’s you know, there’s pros and cons to both. Right. And you’re going to work hard to be successful in whatever area that you do. You know, if you have a small business there’s no parachute right. There’s no safety net. You can’t go to your boss and ask for a raise. You can’t go and ask for an advance on your commission, right? It’s going to be you that produces your results. You do have an ejection handle where you got to bail out, right? That’s that’s the out for that part of it. So you know, a lot a lot of veterans make great small business owners in most situations. You know, not always the education in business or not always having that background of how to run a business, which is why coaches are important or all the veteran organizations. Bunker labs.org is a great veterans resource for for veterans that want to have a small business, a lot of free resources on how to start a small business on that part of it. So you definitely have to have a mentor to help you out and do that part of it. But the benefits of a small business is that, you know, you have you’re the master of your destiny, and a lot of veterans make great small business owners because they understand passion. They’ve been in the thick. They understand what it takes to have commitment. They have the perseverance, they have the drive. And you know, they can stick with it. You know, especially at that first curve where it starts to go downhill a little bit and reality sets in.

Todd Masters: [01:18:59] Well, that’s where you bunker in and, and and make it work, which is kind of where Bunker Labs comes into play at too. So I would highly recommend looking at it. So you definitely want to understand what market you want to go into and do a lot of research, right? Not just start on Google. Google, your product, your company, your service. What are you going to do in my area? Find your competitive and and do some good research up front to see if am I coming in an area where I don’t have a lot of competition that I could do well at, or other businesses like mine doing well, who can I talk to that I could run this by, right? Google in business coach. Right. And find those that do consultations like I do and say, hey, I’m thinking about starting a business. What do you think? I’m happy to spend 15, 30 minutes with you to tell you what I think from my experience and to give you some resources to go off and do some research on that part of it and do that. But you definitely need to put the work into it in advance and think through it in advance, in case you need funding in advance to sustain you and your family for a few months or years as its lean to be prepared for it. So definitely want to go into a situation like that as prepared as you can be and not just say, wow, this 9 to 5 stuff is not for me. I’m going to quit my job and start a business. That’s that’s not the way to do it.

Brian Pruett: [01:20:16] Definitely have all your ducks in a row, because I’m raising my hand because I’m guilty of jumping right in the waters. Great idea and stuff. But anyway, I got to let God handle that too. So I got three more questions for each of you. And again, I love this show because I get wrapped up in the stories and all the advice and all that. So we’re going a little longer than normal, but that’s okay as long as you guys are good. So three questions for each of you and then we’ll wrap this up. So I’m going to go back to Kimberly first okay. First question is and I normally ask these while you guys are in the middle of talking when they individually. But again I got too wrapped up in the animals. So thank you know, um, we we talked about why you’re passionate in the animals and stuff like that and all that, but why is it important for you personally to be a part of the community?

Kimberly Brenowitz: [01:20:58] Because I like to give back, and I want to make sure that anybody that has a disability can live their life to their fullest, because unless you actually know somebody that has a disability and how hard it can be, for example, you can be driving your car and somebody in the car in front of you is slow to turn around the corner, or it looks like they’re hesitating or you’re getting frustrated or whatever. Maybe that person has a disability and maybe they’re not quite to sure, or maybe they’re having a problem, but, you know, just don’t take things out. And there’s always two sides to a story. So you’ve got to learn to get a little bit of patience. And it seems that there’s no patience left anymore in our area, and there’s no thinking about somebody else and there’s no thinking. You’re all sort of seemed to be wrapped up in ourselves. We we need to think about some other people and how how we can help and how we can be there for them.

Brian Pruett: [01:21:44] Amen. Keep preaching. Keep going. Buffy. Same question. Why is it important for you to be part of the community?

Buffy Payne: [01:21:50] It’s the desire to make a difference in someone else’s life. It truly is seeing someone else overcome something or making their day a little better. Right is very heartfelt.

Brian Pruett: [01:22:03] You know the little things too. Like we talked one time I had a gentleman on that was one of my early shows that just smiling at somebody just opening the door. Yeah, right. And these days, thank yous.

Speaker5: [01:22:15] Yeah, right. Exactly.

Brian Pruett: [01:22:17] Todd, what about you? Why is it important about the community?

Speaker5: [01:22:19] Yeah.

Todd Masters: [01:22:20] You know, we’re all connected. All of us. It doesn’t matter who you are, what you think, where you’re at. We’re all. We’re all connected. For me, it’s. I want to make sure who I’m connected to, that I can help, that I can help, you know, be successful in that their families can be taken care of, you know, to alleviate the stress and burdens of owning a business. But I firmly believe that in the next 20 years, the heart of this country and the survival of this country is going to be in the small business area. And I want to do my part to make sure that America stays strong.

Brian Pruett: [01:22:50] Awesome. All right. The other thing we talk about on here all the time is the power of networking. And, Kimberly, you have the dogs that you can bring in. And I’m sure that’s just an awesome that the networking speak to that. But do you have a story in particular you can share of how the positive of networking has benefited and helped you guys?

Kimberly Brenowitz: [01:23:06] Everything as far as charity is concerned, for us anyway, has all been about word of mouth, has all been about going out there into the public. As you know, the dogs. Yes, you walk in. I was doing something with a foundation about a month ago, and I was one of the last people to arrive. And of course, what did I have? I had Rufus with me. So I walked in the door and everybody stopped. Everybody looked at the dog because the dog was the only person in the room at that time. And, you know, sometimes you just have to make a statement and you have to do something that makes you stand out a little bit more from other people, because that’s what’s going to draw attention to what you need. And then from that point on, you can make the inroads, you can do the discussion. So it’s a case of just being able to put yourself out there. I mean, we’ve had the door slammed in our faces more times than I care to remember. And, you know, right now we’re we’re trying to find a grant writer to be able to continue writing grants for us, because without those grants, we don’t get the support. We don’t get the funds coming in to operate us, because with us, we’re all volunteers. We don’t get paid for anything that we do. So any funds that we bring into paws for life USA is 100% towards the animals and the people that we’re working with.

Brian Pruett: [01:24:18] I’ll introduce you to somebody who does that for a living.

Speaker5: [01:24:20] Yeah.

Kimberly Brenowitz: [01:24:21] So so that’s one of the things that we’re desperate for. And it’s getting that word out. It’s being, you know, having that reliable content and it’s having us out there on the scene. Push push push push push. It never stops 24 over seven. All right. Well.

Brian Pruett: [01:24:36] Said, I’ll introduce you. Melanie Lambert. Just just for just for grants. That’s the name of a business. I will email you later. She’s a great lady. So as a matter of fact, that title. I meant to mention this in April, Melanie and another friend of mine, Glenda Hicks, who is a trainer for nonprofits on boards and things of that nature. She’s also a CPA strictly for nonprofits. We’re going to be hosting a kind of a half day seminar for nonprofits, and I would love to have you be involved in that with the CRM type stuff. So I’d love to help. All right, Buffy, what about you for the networking? I know you didn’t get a chance to do much in your probably your corporate career, but you kind of may be out now doing it. Do you have a story you can share?

Speaker5: [01:25:13] Yeah.

Buffy Payne: [01:25:13] So probably one of our greatest networking stories is when the Afghan government fell and we through Outer Circle Foundation and the use of our network, began evacuating our US allies out of Afghanistan over the course of two and a half years, we’ve probably helped support the evacuation of thousands of people out of Afghanistan. And probably our greatest story are the one that is most known is being able to evacuate the command sergeant major of the Afghan elite special forces out of Afghanistan. It took us two and a half years to get him into the United States. He arrived here in April of this year, and in September of this year, we were successful in bringing his wife and three children into the US.

Brian Pruett: [01:25:53] So he’s a great man to.

Speaker5: [01:25:54] Is a great man.

Brian Pruett: [01:25:55] Yes, yes.

Speaker5: [01:25:57] That’s the true power of a network.

Brian Pruett: [01:25:58] It is definitely. Todd, what about you?

Todd Masters: [01:26:02] How am I supposed to follow that? Well, my networks bring businesses together, so I love networking. It’s such an important thing, and it’s something that comes pretty natural to me. So I reach out on LinkedIn a lot to a lot of people. I think that’s how I met Matt. That connected me to Buffy, that connect me to Outer Circle and a C suite for Christ and some other great organizations. So if you get an invite to me to say, hey, let’s connect, it’s because I like to connect you with other people that might be able to help you. Once I know who you are or what you need and what you do. So I love it. I think our again, we’re all connected, right? And I think it’s very important for us to continue to work those networks so that in some case, you might be using your network to evacuate people, right, Afghanistan, or to find somebody that has a good platform that might help your business or charity out.

Brian Pruett: [01:26:47] And actually, that’s how you and we met because Matt was at a networking event, met my buddy Bob Brooks, and Bob Brooks mentored me. And I believe you reached out to me on Facebook. So that’s awesome. So, Todd, one more time, share how people can get a hold of you because they want to talk to you for your services.

Todd Masters: [01:27:01] They can call me at 67882221691. Call or text. See if you can get me there. Otherwise it’s Todd Masters focal point coaching.com.

Brian Pruett: [01:27:08] Awesome. And then the last thing as we wrap this up I always like to end this with you guys sharing a positive quote word nugget for the rest of 2023, which is only, what, 30 some days away and the rest of their life with, I guess. So, Kimberly, give us your words of wisdom.

Kimberly Brenowitz: [01:27:26] Practice patience and persistence. Mm.

Brian Pruett: [01:27:29] Buffy.

Buffy Payne: [01:27:30] Just be.

Speaker5: [01:27:30] Kind.

Brian Pruett: [01:27:31] Todd.

Todd Masters: [01:27:32] Start every day with a positive thought because your brain can only have positive thoughts or negative thoughts. So start off with positive.

Brian Pruett: [01:27:39] Awesome. And as I mentioned to the thank you is a lost art these days. So Kimberly, thank you for what you guys are doing for the community and with the animals. And please bring Rufus to the expo.

Speaker8: [01:27:48] I will definitely bring Rufus.

Speaker5: [01:27:49] And a horse.

Brian Pruett: [01:27:50] Yes. Yeah, if you can bring a horse, that’d be great too. I can.

Speaker8: [01:27:52] Bring a miniature.

Brian Pruett: [01:27:53] Horse. Buffy, thanks for what you and Matt are doing for the. Especially the first responders and the veteran community. And, Todd, thanks for what you’re doing for the business community. And again, thank you for your service. Thank you. Everybody out there listening. Let’s remember, let’s be positive. Let’s be charitable.

 

BRX Pro Tip: 3 Basic Ways to Make Money

November 21, 2023 by angishields

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BRX Pro Tip: 3 Basic Ways to Make Money
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BRX Pro Tip: 3 Basic Ways to Make Money

Stone Payton : [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, as you and I have been invited to do more and more panel discussions and webinars, we’ve done a little research and apparently, one thing that seems to distinguish the Business RadioX network, our clients, our studio partners and us from most people in this arena is we all make money. Can you just – let’s just talk a little bit about making money.

Lee Kantor: [00:00:30] Yeah. Making money in a business, there are only a few ways to do this. There are probably a lot of ways, but these are the kind of the three core ways to make money. And there are probably ways within each one of these ways to make money. But in order to make money, you have to acquire more clients. That’s one way to make more money is to get more clients.

Lee Kantor: [00:00:51] A second way to make more money is to get more money from your existing clients for doing the same thing, you know raise your prices, you know just that’s a simple way to make more money. A third way is to sell new things to your current clients. So you go to your current clients and then you sell them kind of complimentary or ancillary services. That’s pretty much it.

Lee Kantor: [00:01:11] Everything else is kind of a tweak to one of these three things. And there are trade-offs for each of these three things. So you have to get a pipeline filled with new clients. Obviously, that takes the longest and that requires the most time and financial investment on your part.

Lee Kantor: [00:01:28] Charging higher and higher prices to existing clients could put your relationship with those people at risk if you’re not creating as much value as what you’re charging them so there’s a trade-off to that, which makes the last thing coming up with different services to sell to your existing clients actually the least risky and the most affordable way to generate more revenue in your business.

Lee Kantor: [00:01:50] So, if you’re going to invest some time into doing one thing to grow your business, it might be time to invest in complimentary services that already add value to your existing clients if you’re thinking about growing in the short term and the long term.

Lee Kantor: [00:02:06] So, there’s trade-offs to each one of those three things. When you already have a pile of existing clients, you might be best served by going deeper with those clients and figuring out new things to sell those people who have already bought from you, rather than going out into the wild and trying to acquire brand-new people.

Interruption Marketing is Over

November 21, 2023 by angishields

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BRX Pro Tip: Build a Playbook

November 20, 2023 by angishields

BRX Pro Tip: Effectiveness is Better Than Productivity

November 17, 2023 by angishields

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Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, take a moment, if you will, and talk a little bit about effectiveness and productivity.

Lee Kantor: [00:00:11] Sure. I was reading Jason Fried’s blog and he mentioned this, that effectiveness in his view is way better than productivity. Jason Fried, for those who don’t know, is the CEO of 37signals, the founder of the app Basecamp, author of the book Rework. He’s been doing this for a long time, and he’s created a great remote-based business that probably all of us have used at one point or another.

Lee Kantor: [00:00:36] But his premise is that productivity is geared more towards machines and not really humans. And when humans try to be more productive, they tend to just create more busy work, and then they tend to do more just tasks for the sake of doing the tasks and they’re not really measuring the right thing. They’re measuring the output of their productivity, but they’re not measuring how effective that is to begin with.

Lee Kantor: [00:01:04] And in his view, he says to think more about how you can become more effective rather than how you can become more productive. And if you focus on the outcome of your effectiveness, you will realize you’re getting – like you have to focus on how to get more done with less work rather than just more work done. Because a machine is good at getting more work done relentlessly 24/7, whereas a human should be thinking about more, about how to get more done with less work. So that means focus more on your to-don’ts rather than your to-do’s.

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