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GWBC LACE Awards 2023: Lashunda Brown with Odyssey Training Solutions

November 16, 2023 by angishields

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GWBC LACE Awards 2023: Lashunda Brown with Odyssey Training Solutions
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Odyssey Training Solutions

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for ABC Radio’s Open for business. Now here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here. Broadcasting live from the Georgia Aquarium Oceans Ballroom. It’s the 2023 GWBC Lace Awards Gala, Ladies Achieving Continuous Excellent. And our guest right now is Lashunda Brown with Odyssey Training Solutions. Welcome.

Lashunda Brown: [00:00:36] Thank you. I’m happy to be here.

Lee Kantor: [00:00:38] Well what are you most excited about seeing at this great event?

Lashunda Brown: [00:00:42] Oh my. So excited to just join in the women who will be receiving their great awards for all their achievements, and to just join in and just accelerate them and edify them and just enjoy this fabulous evening.

Lee Kantor: [00:01:00] I know everybody’s all dressed up. The aquarium is looking great. Beautiful venue.

Lashunda Brown: [00:01:05] Absolutely. Thank you.

Lee Kantor: [00:01:06] Are you looking to connect with some folks? Maybe you’ve met virtually, but you haven’t seen in person?

Lashunda Brown: [00:01:11] I have, as a matter of fact, some of the folks that we were in sessions with this week for productions and things of that nature, being able to connect those faces with voices, it’s been exciting.

Lee Kantor: [00:01:21] Well, tell us a little bit about your business Odyssey Training Solutions. How you serving folks?

Lashunda Brown: [00:01:26] Yeah. So Odyssey Training Solutions is a full cycle really one stop shop for all your training needs. We provide professional management workforce development solutions. We have a array of training. And we provide not only virtual, but we also are doing a lot of in-person training again, which has been super excited. And we can pretty much customize and provide the solution that you need.

Lee Kantor: [00:01:52] Is there a kind of a sweet spot for an ideal client? Is there a size or the industry that you work in, or are you pretty industry agnostic?

Lashunda Brown: [00:02:00] We are across all verticals, all industries, and we have multiple subject matter experts.

Lee Kantor: [00:02:05] So now how did you get involved with GW, BC and get certified?

Lashunda Brown: [00:02:09] Oh well, I’ve been certified for over a year now and as a woman owned business, it was the obvious most progressive next step to make that connection. And one of my mentors was kind of like, you’ve got to be part of this now that you’re in Georgia. And here we are.

Lee Kantor: [00:02:29] Here we are. Have you met some interesting folks?

Lashunda Brown: [00:02:32] Always. I just love the wonderful array of just intelligence and the different fields and the line of businesses and industries that everyone bring to the table is simply a joy.

Lee Kantor: [00:02:44] Now, any advice for somebody, maybe who isn’t certified yet about getting certified? Is it something that you found beneficial for your company?

Lashunda Brown: [00:02:52] I believe that you, you know, certainly make sure that you are have your due diligence on paperwork and making sure that because, you know, it is a pretty lengthy process. So you want to make sure that you have your paperwork together. And I would recommend that, you know, if you’re doing it alone, perhaps connect with someone, maybe a mentor or mentee or even another WB that’s already certified so that they can, you know, provide you guidance to ensure that you get everything in properly.

Lee Kantor: [00:03:22] Now when it comes to getting involved in the business association like GW, BC how do you kind of wring out the most value? Like what do you do to kind of get the most out of your membership? Because it’s not you don’t want to just pay money to join something and then just sit back and wait for the phone to ring. That doesn’t usually work.

Lashunda Brown: [00:03:40] Oh, absolutely. I believe that, you know, if you’re going to put forth the effort, you need to be prepared to do the work, right. There are a lot of opportunities. There are a lot of events, the the wealth of information and the knowledge and the networking and the events that are available. You certainly have to take advantage of it. But again, once you get certified, you do have to do the work. You want to make the best of it. So it does become an individual decision to make that decision to go further.

Lee Kantor: [00:04:11] And then part of your decision was to come here and help out for this event.

Lashunda Brown: [00:04:15] Absolutely. I’ve been providing you know, I’ve been attending some events in the past and it was a need for volunteer. And I’m thinking, yeah, absolutely, I’ll help out. I love helping out in the community. I’m in other community service events and do other community service volunteer. So of course I wouldn’t have missed the opportunity to do so.

Lee Kantor: [00:04:39] And then if somebody wants to connect with you and learn more about Odyssey, what is the website?

Lashunda Brown: [00:04:45] Oh, absolutely. So you can find us at WW Dot Odyssey Training Solutions. And that’s with an S plural dot net. Or you can reach me personally at lashonda at Odyssey Training Solutions dot net.

Lee Kantor: [00:04:59] Good stuff. Well. Thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Lashunda Brown: [00:05:04] Thank you. Thank you for your time.

Lee Kantor: [00:05:05] All right. This Lee Kantor back in a few at 2023 GW BC Lace Awards Gala.


About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

Tagged With: Odyssey Training Solutions

BRX Pro Tip: How David Cumming Uses AI to Create Content

November 15, 2023 by angishields

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BRX Pro Tip: How David Cumming Uses AI to Create Content
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BRX Pro Tip: How David Cumming Uses AI to Create Content

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today’s topic, using AI to create content.

Lee Kantor: [00:00:09] Yeah. I was reading – David Cumming has a blog where he shares a lot of what’s going on, and for those who don’t know, he is one of the kind of, I think, key linchpin people that have really catapulted Atlanta into a new level when it comes to startups and the startup community. And he has a blog that talks about what he sees and what he’s learned, and he shares a lot of stuff.

Lee Kantor: [00:00:32] And in a recent blog post, he detailed a great way to use ChatGPT to create blog posts, and this is a summary of it but I highly recommend you find his blog and subscribe to it. He does – he’s a super generous guy, is a super important person when it comes to Atlanta, a startup, the whole region startup scene.

Lee Kantor: [00:00:51] So this is his way. He uses ChatGPT to create blog posts. Here’s the summary. First, dictate your content of whatever you want, your blog to be into a word processor, so it transcribes it as you talk. So then you take all those words and you cut and paste it into ChatGPT and you use the prompt, clean up the following blog post focusing on grammar, punctuation, spelling, without adding adjectives. And then ChatGPT will do its magic. Now, you have this cleaned-up content in ChatGPT. Take that cleaned-up content back into your word processor and then now you rework it and make it sound like you instead of some AI robot. And that’s how he quickly, within minutes, gets stuff out of his head into a finished blog post.

Lee Kantor: [00:01:49] So think about ways that you can use this same technique. But the key is the prompt, and his prompt is, clean up the following blog posts focusing on grammar, punctuation, spelling, without adding adjectives. This way it’s going to – AI will focus on the stuff that you got wrong when you were just kind of stream of consciousness, just sharing information, when you’re just dictating it into your word processor. So this will get you from a kind of crappy first draft into a pretty close-to-finished product if you kind of use this technique.

Carla Maton with American Red Cross, Scottlin Smith with Love Travels Beyond and Author Glenn Carver

November 14, 2023 by angishields

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Charitable Georgia
Carla Maton with American Red Cross, Scottlin Smith with Love Travels Beyond and Author Glenn Carver
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In this episode of Charitable Georgia, host Brian Pruett interviews Carla Maton, Executive Director for the Northwest Georgia chapter of the American Red Cross, Scottlin Smith with Love Travels Beyond, a non-profit organization, and author and speaker Glenn Carver. Carla discusses the significance of community involvement, the range of services provided by the Red Cross, and the impact of networking. Scottlin shares her belief in the power of love to transcend differences and highlights their various community initiatives, and Glenn shares personal stories of overcoming adversity and his experience with cancer treatment. 

Carla-Maton-bwCarla Maton became the Executive Director for the American Red Cross of Northwest Georgia (NWGA) on February 7, 2022. She oversees the Red Cross mission to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors across 15 counties (Bartow, Catoosa, Chattooga, Dade, Dawson, Fannin, Floyd, Gilmer, Gordon, Murray, Pickens, Polk, Walker, Whitfield, and Union).

Advancing the mission of the Red Cross is Maton’s true passion and she enjoys building a network of community partners to accomplish their mutual goals. Under her leadership, more than 767,000 people benefit from Red Cross programs and services, including lifesaving blood; disaster preparedness, response, and recovery support; training in lifesaving skills; and emergency services for military and international families.

Maton joined Georgia’s Red Cross in January 2016 as the Disaster Program Manager for NWGA and was promoted to a statewide role as Disaster Recovery Manager in 2019. In these positions, she worked with local and state partners to develop support for disaster clients with recovery needs. She also had the unique privilege to deploy to over 45 large-scale disasters nationwide to help connect communities to Red Cross services. As the External Relations Director on these operations, she worked closely with fundraising, public affairs, government, and community partnership liaisons.

A native of Dalton, Georgia, Maton graduated from Dalton State College with a Batchelor of Science in Organizational Leadership. She and her husband, Bobby, are residents of Whitfield County. They share an amazing daughter and three active sons who keep them on their toes!

Scottlin-Smith-bwScottlin Smith is a Bartow County Native. She graduated from the University of West Georgia in 2018. She is currently enrolled at UWG to pursue her Masters in Public Administration. Scottlin has always had a passion for her community. She has never allowed any of life obstacles to stand in her way of being the change she wishes to see in the world.

Scottlin is the founder of Love Travels Beyond, Inc. Love Travels is a 501(c)3 nonprofit dedicated to spreading love and youth development. From back-to-school drives to summer camps to holiday givebacks, Scottlin is the glue to their programs. She started Love Travels as a student organization on the campus of UWG and has worked  to make it a thriving nonprofit that now has two chapters. Scottlin is also the founder of Belles of the Ball. Belles of the Ball is currently one of the largest free prom dress giveaways in Georgia. This prom season they were able to serve nearly 500 girls. She gives the girls the ultimate prom dress shopping experience free of charge. She also promotes post-secondary education through this program by giving away a scholarship each year.

Scottlin is a 2022 Bartow County Chamber of Commerce Impact Award recipient. She was named UWG’s 2022 Humanitarian of the Year by UWGs Alumni Association. She was recently honored by Cartersville Downtown Development Authority for bringing diverse events to Downtown Cartersville.

Her goal is to continue to grow and develop to better communities.

Glenn-Carver-bwGlenn Carver is an international speaker, trainer and author in the lane of mindset, self-responsibility and overcoming adversity. Specifically, finding the opportunity and advantage in adversity. Since 2005, he has delivered his powerful message all across North America and South Africa

In 2012, he released his first book, Stand in the HEAT – Lessons from Legendary Entrepreneurs on Staying Cool under Pressure. Some of the amazing entrepreneurs he interviewed include Mo Anderson of Keller Williams, Dave Liniger, co-founder of RE/MAX and George McKerrow, founder of Longhorn Steakhouse and co-founder, with Ted Turner, of Ted’s Montana Grill.

In the fall of 2021, Glenn spent ninety-six days in the ICU. It’s literally a miracle he survived. Just as he was getting back on his feet, he received the gift of a cancer diagnosis in February of 2022. In spite of those events, he continues to thrive and prosper due to his incredible will to win.

In his upcoming book, Advantage of Adversity, Glenn teaches the mindset necessary for individuals to maximize their potential and for organizations to drive revenue. Glenn’s message is real and raw. It will help your team get out of their comfort zone and have an immediate impact on their results.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia. Brought to you by Bee’s Charitable Pursuits and resources. We put the fun in fund raising. For more information, go to Bee’s Charitable Pursuits dot com. That’s Bee’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:45] Good Fabulous Friday. It’s another fabulous Friday and it’s it’s November, but it’s been 80 degrees the last several days, so I don’t know what to think. And I wonder why people get sick in Georgia because the weather can’t make its mind up. So we’ve got three fabulous guests this morning. So if this is your first time listening to Charitable Georgia, it’s all about positivity happening, positive happenings in your community. And we’re going to get started this morning with Carla Maton from American Red Cross. So Carla, welcome this morning.

Carla Maton: [00:01:11] Hey. Good morning. Thanks for having me.

Brian Pruett: [00:01:13] I always joke, I like to have people when they tell me where they’re coming, coming from. And I’m going to joke one day and see them get somebody from Macon, which I think I am getting somebody from Macon to come up to do the show. But you came from Dalton, so thanks for driving down here. So I’m sure a lot of people know about the American Red cross, and we’ll get into that just a second. But if you don’t mind, share a little bit about about your background and then how you got involved.

Carla Maton: [00:01:32] Sure. So I come from a family of public safety. And of course, this is where I sort of grew up in the world of my career. So started with the 911 center in Whitfield County and worked as a dispatcher for about ten years, and then moved on to an ambulance and worked for a couple of years there. Learned very quickly that that is a tough, tough job. But through my years in public safety, you know, we respond to emergencies and we bring patients to hospitals and drop them off. And I found myself like, man, I wonder what happened with that family or with that patient. And one one particular call. We took a family, actually a mother and her son to the hospital who had been involved in a house fire. And they excuse me, they were her husband actually had passed away in that fire, and they did not have any working smoke alarms in that home. This happened in Chatsworth and we delivered the family to the hospital. They were they were okay. They had some injuries, but they were able to be released and they were just weighing on my heart. And when I went back to the hospital, you know, on a different shift a couple of days later, the Red cross was there, and they were meeting with her because she had nowhere to go. The hospital couldn’t release her because she didn’t have a home. And the son had just got there to pick her up. And they were, of course, devastated because of the loss of her husband. And the Red cross was just hugging and consoling this lady as she was trying to figure out what her next steps would be.

Carla Maton: [00:03:11] But that’s exactly why they were there. It was. Here are your next steps. Here’s some funds. You can go get a hotel. You can get some clothes. She had nothing and it just touched my heart. And so we I just continued to monitor what does the Red cross do in this area. I never knew they responded to disasters. I was always correlating Red cross with blood donations. And when I started learning more and then they had a position open in in the disaster team, I jumped on it. And so I was hired by eight years ago and became manager of those disaster volunteers who would go out and meet with families. And that gave me that, that next step of working with families that I was missing when I was working in public safety. So now I still work. Our teams do hand in hand with with those fire departments and emergency managers and just delivering that next step of care to families when they’re going through crisis. So that’s what brought me to the Red cross every day. I learned to love it more. I just can’t I can’t hardly explain what it is like to work in an organization where 90% of the people around you are volunteers. I mean, they they choose to be there and they do it for the mission. And when you’re working in a room full of mission driven people, it’s just a different kind of atmosphere. So it’s very fulfilling to be here now.

Brian Pruett: [00:04:30] Yeah, well, it does take a special person. I was actually used to be a 911 dispatcher for the city of Kennesaw, and I wasn’t there very long. But you’re right, it takes a special person. You got to have passion for the people. Have a heart. The worst call I ever took was listening to a lady call and try to get help. And having a stroke, and died on the phone. It was. Yeah, and that can take a toll on people. So. So you had mentioned that you there’s different chapters of the Red cross and you are in Northwest Georgia. Share what that means when you talk about Northwest Georgia in the chapters.

Carla Maton: [00:05:01] Okay. Sure. We so I’m the executive director for Northwest Georgia, which means I get to advocate in our communities about what our services are, what those are. And no matter where you’re at in the country, the Red cross is services are aligned. You’ll find that we we do blood collection. So we are the nation’s largest blood collector. We deliver about 40% of the blood supply to hospitals across the US. So that’s one of our biggest programs. Obviously, we have our disaster cycle services team. So it’s not just responding to the large scale disasters. House fires are the number one disaster we respond to. So this time of year especially, we’re encouraging folks to take fire safety measures. Listen to those tips your fire department’s giving you. We have preparedness programs through that as well, that will deliver free smoke alarms to families who need them. That is what will save a life. If you have a house fire to get you out early. And there’s some really incredible YouTube videos on our on our Facebook page, we shared recently of a demonstration we did with the DeKalb County Fire that showed just how quickly a bedroom catches on fire and then is just completely engulfed. We did that as a demonstration to show when the smoke alarm went off and the smoke was just starting, and then in less than a minute, you couldn’t see the room anymore. It was just fire. So, so important to have working smoke alarms. So test those. If you don’t have them, call any Red cross office and we’ll come put them in for free. And then we have our training services, which is our CPR first aid courses. You can take those online now. Covid brought that to us. We had to adapt. And so we don’t necessarily have to be in person to teach you those skills. You can go online to teach, to learn that. And then finally our service to armed forces. Of course, it’s Veterans Day this weekend and or today and.

Brian Pruett: [00:06:50] Tomorrow, but.

Carla Maton: [00:06:51] Tomorrow.

Brian Pruett: [00:06:52] On this it is Marine’s birthday today. So yes.

Carla Maton: [00:06:54] Okay. It is Friday, right. So Service Armed Forces is where the Red cross was born. We were we were assisting military members in in Civil War times. So that’s how we came about. And we just want to take this time to recognize those military families and the work we do with them every day.

Brian Pruett: [00:07:13] Yes, yes, all the veterans out there, we thank you for your service and those that are serving now. So Amen. It’s funny you were talking about the the fire in the bedroom. And I just recently read where why they tell you to keep your bedroom door closed when you sleep. And it’s because of the fire, which I didn’t realize that. Can you share about that? Do you know about that? Yeah.

Carla Maton: [00:07:32] When we do the smoke alarm installations, we do some fire safety education with the families as well. And that’s one of the tips that that we will advise is as well. And it’s it’s just that barrier, if the door is closed, it takes the fire longer to break that barrier to reach inside your bedroom. It’s crazy. Again, YouTube will show you some some fires where a bedroom door has been closed and that bedroom looks untouched, where the rest of the house can just be completely crisp. So yeah. Incorrect. We put smoke alarms inside your bedroom and then outside in like a common hallway is what we would recommend because we want you to shut that bedroom door. So. Right which side of it catches on fire? You’ve got an alarm that’ll signal you.

Brian Pruett: [00:08:14] Right. So you talked about the different areas of and you say the northwest chapter. Can you share what what is the northwest chapter? Sure.

Carla Maton: [00:08:25] Our headquarters office is in Rome, Georgia. So if you want to visit an actual office, we’re there on Mondays and Thursdays. And then the rest of the the time we’re serving in community. So our chapter services as far south as Bartow County, and we go as far east as Union County. And then kind of that triangle from Union down to to Polk County and all of the northwest corner of Georgia. Okay.

Brian Pruett: [00:08:53] And what is the biggest thing, I guess, for international, you guys still travel and do international disasters too?

Carla Maton: [00:09:01] We do. So the Red cross, we are the American Red cross. And just about any country you can think of, you can place, you can replace American with it. So each each there’s over 192 countries across the the world that have a Red cross crescent movement or installation within it. So each of our Red cross operate under the same mission is to alleviate human suffering. So in some countries you may see their services look a little bit different. In Mexico they run the ambulance service same same and a few other countries. But yeah, the Red cross is worldwide. And when something catastrophic happens, war happens. The American Red cross is part of that entire world movement will will of course, support it in the way we we can best do so.

Brian Pruett: [00:09:47] Well, you mentioned Kimmy being in the community and serving the community. And one of the things I love talking about on here is why is it important for people to be in part of the community? So why is it important for you to be part of the community?

Carla Maton: [00:09:58] For the Red cross.

Brian Pruett: [00:09:59] For you and you personally.

Carla Maton: [00:10:01] Oh gosh. Yes. So you know I’m in Dalton, Georgia and and so that’s where I call home. But I feel like all of our northwest Georgia communities I’ve, I’ve became a part of just through my Red cross work. So each community has its own challenges, has its own gaps to fill, if you will. And I love being part of the solution. So just attending those community meetings, learning what the what the. Organizations that are in your area are coming together to focus on and strengthen people. It’s just humanitarian work at its best. And so I think it’s it’s so important for anyone just to get to know your community and see where you can fit, bring your unique skills to help strengthen your neighbor.

Brian Pruett: [00:10:49] And that’s so important because not everybody, everybody’s different. God made everybody individual, and we’re all here together. So let’s be part of the community together. So we also talk on here a lot about the power of networking. Are you able to go out and do a networking for the American Cross in your area?

Carla Maton: [00:11:02] Oh yeah. That’s that’s my favorite part of my job.

Brian Pruett: [00:11:05] So do you have a positive story you can share about networking that you that you’ve encountered yourself?

Carla Maton: [00:11:10] So we are one of our big partners are the United Ways that are across Georgia in general. But in northwest Georgia, United Way supports multiple nonprofit agencies within within their specific communities. So very often we will go out with our our fellow agencies supported by United Way along with them to present to corporations or others, just to let them know what our services are and how United Way supports us. And we went to shawl and there was a neighboring partner with me, and we were talking to the shawl group, and they were part of a men’s homeless shelter in Bartow County, and they brought one of their shelter residents with them just to share his story. And before we left, the gentleman was talking about volunteering with the Red cross, how he had a passion for the disaster work. But then the HR manager was in the room with us and literally took him out of the room and gave him a job. So that was that was pretty incredible to watch. All those puzzle pieces come together, but it’s just how networking works. Just getting out there and again, knowing your neighbor and what your what your challenge is. And I’ve got something to help you with that.

Brian Pruett: [00:12:26] So. Well we talked well it was on air, but mentioning how small the world is because you walked in the front door of the the building here, and you knew the young lady at the front. Right, which is kind of wild. So it’s just kind of cool how small the world really is. All right. So you talked about the different opportunities that you guys have to go out and serve. Are there ways for the community to come and help you guys serve and businesses helping you? And if so, how can what are those opportunities? Okay.

Carla Maton: [00:12:52] We have obviously, as I mentioned, nine out of ten of our folks with Red cross are volunteers. So Redcross.org is where you’re going to find all of the opportunities to get involved, not just in volunteering, which is what you can do, but also in where local blood drives are. If you would like to work at a blood drive as an ambassador, welcoming folks to the to the drive or as a blood donor yourself, you can find where all of our blood drives are and sign up for an appointment at redcross.org. And then you can also go online, of course, Redcross.org to make a donation of any size to support our programs. We are fully funded by donations, so any any dollar amount counts when it comes to that.

Brian Pruett: [00:13:38] All right. Awesome. Well you shared the website, but if somebody is listening, maybe that’s end up in your ear and wants to get a hold of you and talk to you about any opportunities, how can they do that?

Carla Maton: [00:13:46] And again, our headquarters office is in Rome, Georgia. So just contacting our Rome office is fine. Again, 800 Red cross is our general phone number. So if you call that, you can get in touch with your local Red cross. Excuse me. And and you’ll be able to reach us there in Rome.

Brian Pruett: [00:14:06] Awesome. All right, one more question for you, because I talked to a lot of different nonprofits on here, and obviously you’re one of the larger nonprofits around. But if somebody is thinking about getting involved and wanting to make their life work a nonprofit and maybe not starting a nonprofit, but going to work for one, what kind of advice can you share for somebody who wants to do that?

Carla Maton: [00:14:28] I would share to find that that nonprofit that’s mission really touches your heart. It’s really working for a nonprofit agency is a lot of blood, sweat and tears. It’s not a 40 hour day. I’m 40 hour week ever. You do your work because you’re passionate about it. And that’s what makes the volunteers so special, because they are so passionate about our mission. And as you explore different nonprofits, missions and values, you’ll you’ll start to be gravitated toward that one that matches or aligns with your personal values. So I would just say to really focus time on your what your mission is. If you’re going to start a nonprofit, what is it you’re most passionate about? Develop that mission and vision and then and then stand behind that or let it lead your way.

Brian Pruett: [00:15:15] Awesome. Yeah, we’ve had two other folks talk about here, too, about if there’s somebody already doing something that you want to do, go partner with them. You know, that way, because sometimes it can feel like it might be diluted and, you know, and competiting competing, but that’s really not the case. So Carla, thanks for coming. On and sharing a little bit of your story and about American Red cross and what you guys do. Don’t go. Don’t go anywhere. We’re not done with you yet, but we’re going to move over to Scottlin Smith. I just like the name because it feels like it is like the country, but not spelled the same way. But you’re with Love Travels Beyond Inc, which is a nonprofit out of Bartow County. Cartersville, correct.

Scottlin Smith: [00:15:47] Good morning. Yes, correct.

Brian Pruett: [00:15:48] So you and I actually knew each other in over the years, the first time we met in person, but we knew each other for years ago because we actually had a magazine. And we did a story on your organization. But we’ll get into your organization in just a minute. But tell us about your background and why you do what you do.

Scottlin Smith: [00:16:03] So I am from a service background. I would say my dad, Donald Strickland, he has a homeless shelter in Cartersville, Georgia. So I’ve always known serving the homeless. I’ve always known like helping other people. So that was kind of instilled in me at a young age. I’m the youngest of six first generation college graduate. So there were minor things that, you know, I struggled with growing up, and I always wanted to fill that gap for other people and for younger girls in our community and beyond. So I would just say starting out again as a young girl, I didn’t have a choice then, but it was just instilled in me and I ran with it. And I love serving my community. I love being a servant leader. I started my own free prom dress giveaway my junior year in high school, so I would just swap out dresses amongst friends if their families were struggling. I gave away all of my like, prom dresses. And my parents. You know, of course, being from a service background, they didn’t have an issue with it and they encouraged it. So I hosted the first one at the Goodwill in Cartersville and we had about 20 girls come out.

Scottlin Smith: [00:17:13] But now we host one of the largest free prom dress giveaways in Georgia. And then with my nonprofit, I actually made it a nonprofit when I was in college at the University of West Georgia. I just felt like there was gaps that needed to be met. I saw some students struggling, and I really wanted to create an organization that was simply love filled, and we were just helping each other, and we just wanted to give back. If one student was hungry, if one student needed gas, money, or whatever the case may be, we would have a basket of love at the front of our meetings and just pouring into each other and just sitting in a room, making vision boards and seeing where we want it to be in life. And everybody didn’t always have that support system, so we were that for each other. But now that’s a successful 500 and 1C3 nonprofit. So we have the West Georgia chapter and then we have the Bartow County chapter.

Brian Pruett: [00:18:05] Awesome. So tell me about the name. How did you come up with the name?

Scottlin Smith: [00:18:08] So originally it was Love Travels. And then we added beyond when I made it a 500 and 1C3 nonprofit. But I just feel like love travels beyond our differences. I feel like love travels beyond our political differences, our race, our backgrounds. Love will always win, and love is so much more important than hate. And all of the negative things that so easily take over the world.

Brian Pruett: [00:18:34] Well, and that’s important because again, I’ve talked about this before on the show, but why can’t you be a Democrat and Republican and be friends? Why can’t you be black and be white and be friends? Why can’t you be whatever and be friends? Just because you have differences doesn’t mean you can’t be friends. So that’s awesome. So, um, you talked a little bit about serving in the community and stuff, so why is it important for you personally to be part of the community?

Scottlin Smith: [00:18:55] It’s important for me to be a part of the community, because I feel like there was so many people that helped me along the way and that filled that gap, those gaps for my parents. There were people like Coach Hill and monumental people in our community that simply rode around giving out food, that rode around, giving out hugs, that took us to, you know, our different practices. Summer Hill in Cartersville, Georgia is a community like no other. Like the gaps are filled. Whatever a child is in need of or whatever the case may be, even as adults, they still fill the gap. And I just always wanted to pay it forward. Because if it wasn’t for those people, you know, lifting me up and helping me get to the next level, then I wouldn’t be where I am today.

Brian Pruett: [00:19:41] That’s awesome. I haven’t shared my story on the show since I’ve been doing this show. One day I might, but that’s exactly why I do what I do, because the community was there for me on some instances that that happened. So, um, all right, so let’s go and talk about you mentioned some things that you do. You got the prom dress giveaway. You talked about the food, but what all other things do you guys do as an organization.

Scottlin Smith: [00:20:01] So we have our program, our service summer camp. We bring the youth together during the summer one to keep them out of trouble, but also to teach them the importance of giving back. We take them to the police station because there is a gap. Sometimes we want the police to know who they are and we want them to know who the police are. There were some kids that were like terrified to go in because of their own experiences, but we were able to bridge that gap. We took them to the nursing home. To show them you treat everybody the same. We play bingo. The elderly loved it. They loved it. We did road cleanups to tell them the importance of keeping our community clean and positively impacting our community. And we also just do fun things like take them swimming, have cookouts and everything like that. We do our blankets of love drive during the winter to where we collect blankets, and then we go into the homeless communities, the tent communities in the woods and hand out blankets and self-care kits and things of that nature. But we also collaborate and simply serve other nonprofits. You know, we believe in community. We believe in giving back, and we don’t believe in just supporting our own programs, but also being there for other nonprofits.

Brian Pruett: [00:21:17] And there’s that word I like collaborate because you don’t collaborate over competition is a buddy of mine. Bob Brooks talks about all the time. So that’s a that’s a great word. So I know when we did an article on you several years ago, you guys were doing a three on three basketball tournament, right? Do you guys still do that?

Scottlin Smith: [00:21:31] Yes, we have our charity basketball tournament and we bring the community out. We bring them together for a great time. We pack out the gym on Summer Hill and we of course bring them there for a positive experience. And who’s the best basketball player or whatever the case may be. But in that we are collecting funds to be able to help their neighbor, you know, be able to afford Christmas and toys and Thanksgiving, whatever the case may be and whatever they are in need of. But we really pride ourselves in bringing the community together and being able to support each other and not just us. So even if it’s $5 or even if it’s a gift at the door, we love bringing our community together to support one another.

Brian Pruett: [00:22:17] And I like how you just mentioned it, because I know people. It’s like, well, I can only give a dollar. Well, a dollar goes a long way, so that’s awesome. Well, you talked a little bit about what you guys do. How can people in the community get involved and help you guys?

Scottlin Smith: [00:22:30] They can visit Love Travels inc.org, and they can also reach us at (678) 719-2212. But we love having people help us out, whether it’s a big or small way we have. Last year we had 500 girls sign up for our free prom dress giveaway, so we need as many hands as possible and our events are love filled and they’re great and anybody can come help. I know sometimes people feel like I’m not in a position to help. I’m not this, I’m not that. But we we need everybody’s help.

Brian Pruett: [00:23:04] Well, even if you’re not a financially positioned to help, you can go volunteer.

Scottlin Smith: [00:23:07] Absolutely.

Brian Pruett: [00:23:08] You know, how about businesses are there are ways for businesses to get behind you and do sponsorships and stuff like that.

Scottlin Smith: [00:23:13] We definitely need businesses to sponsor us. But even if they can’t financially sponsor us, we need drop off locations for our toys, we need drop off locations for our prom dresses and everything like that. So that’s where that’s where the businesses come in. Because sometimes I was driving from Tennessee to Woodstock to Rome to pick up dresses. So if we have those central locations where people can just come and drop off those donations and we do, you know, a once a month pickup or something like that, then that’s super helpful for our board to be able to, you know, put our efforts in other places.

Brian Pruett: [00:23:52] So how about the networking aspect? Are you able to get out and do any networking?

Scottlin Smith: [00:23:55] Absolutely. We love going to networking event. We host pop up shops for different nonprofits and community events. We help out with the Black History Parade in town. We host a June. We help with the Juneteenth celebration, bring in business owners, owners together. And you know, we we thrive off of the networking because we all need each other. Everybody knows somebody that can help with one program that can help in a bigger, small way. Even with this radio show now, like just meeting through the chamber, you know, we’re able to get our word and our mission out even more. So we love networking. Invite us out. We would love to come spread love at your event, and we would love to help out in any way that we can as well.

Brian Pruett: [00:24:42] Do you have a specific story of networking you can share that might have been a positive thing for you?

Scottlin Smith: [00:24:46] I would say our Belles of the ball event. Some girls say it’s better than prom for them, honestly, and we have vendors that come out to that event and they just leave. So blessed. They cry the whole time. We because the girls have to walk the red carpet. And some of these girls have never had that moment. Some of these girls have attempted suicide, have been raped, have just they’ve been through so much in life. So for them to have that moment for all eyes and ears to be on them and for the whole entire room to celebrate them, and these vendors pour back into them, even if it’s just giving hygiene kits, even if it’s giving nail kits or earrings or shoes or whatever. To make their prom day even better. So me being able to see the vendors just be able to contribute to this mission and be so happy about it and want to start their own prom dress giveaway in a different area and stuff like that really is heartwarming.

Brian Pruett: [00:25:47] What I liked about when you when you answered my question about the networking events, you talked about all different kinds of events and not just a business club, because people don’t think about networking at an event. And it is true networking at other events. So I’m going to share with you, you may not know about this, but if you do, you need to come. And Carl and Glenn, you guys are welcome to come too. But every Wednesday morning from 8 to 930 is the Carnival Business Club. We meet at Unity Worship Center, 60 to 50 to 60 people there every Wednesday morning. I guarantee you, you come, you’re going to get some support for you. So you should come check that out. We’re there every Wednesday morning. So awesome. Um. All right, so you started your nonprofit, you said back in college. Give some give somebody advice on who might be listening. Carla mentioned some stuff, but if somebody is thinking about a nonprofit, what would advice would you give them?

Scottlin Smith: [00:26:35] I would say just go for it. I feel like sometimes people feel like they have to be in certain positions again to help people. But I unofficially started my nonprofit by giving away dresses in high school. Before I knew what a 500 and 1C3 nonprofit was, I started my nonprofit by starting the student organization. Before I knew what a 500 and 1C3 nonprofit was. So I would just say start. Start with a small give back event, see what needs that need to be met in the community, and kind of do that research to see again if other organizations are already fulfilling that mission, but, you know, follow your heart and your purpose. We all have a purpose here on Earth and find something that’s connected to your purpose, because you will never get tired of doing it.

Brian Pruett: [00:27:20] Um, so you mentioned some of the events that you do you have anything coming up that you want to share?

Scottlin Smith: [00:27:25] We have our charity basketball tournament December 10th at Summerhill, and you can find out more again at Love Travels inc.org.

Brian Pruett: [00:27:33] Awesome. Carla, I didn’t ask you, but do you guys have any events coming up you wanted to share?

Carla Maton: [00:27:37] And we have one of our. We pick a day where we will go into a particular community and just do a blitz of smoke alarms. And so we’re going to be in Dawsonville on December the 10th, and we’ll bring community volunteers together. If you want to come take a beautiful drive over to Dawsonville or you live in that area, come join us, because we will we will show you what to do. We will get into teams, and we will literally go knock on doors and put up smoke alarms for the community that day. So you can find more information about that particular event on our website again, and on our Facebook and social media pages. Georgia Red cross.

Brian Pruett: [00:28:14] All right, Scottlin, you got a Facebook page as well. Yes.

Scottlin Smith: [00:28:17] Our Facebook is Love Travels one on one.

Brian Pruett: [00:28:19] Okay. So if you guys want something to do on December 10th, you got two opportunities there to go do something and either have fun, have fun, volunteer whatever you want to do. So Scotland, thanks for coming and sharing a little bit about you and your organization. Don’t go anywhere because we’re not done either with you, but we’re going to move over to Mister Glenn Carver. Author speaker. Uh, I know you’re no stranger to the area here. You just had a big event where you talked about adversity. You have your own podcast, and I just heard a little bit of your story, so I’m going to try to talk about it. I want you to share your story because you’re still dealing with adversity, but you’re talking about how you’re dealing with it. Sure.

Glenn Carver: [00:28:54] Yeah. And, you know, I’m a huge fan of the late, great Jim Roan. And Jim Roan was Tony Robbins original mentor. And Jim Roan said in one of his, he gave one of his great public seminars back in the 80s. And after the seminar, somebody walked up to him, one of his fans and students, and said, Mister Roan, in your opinion, what is the business climate going to look like for the next 3 to 5 years? Which is a wonderful question. And he said in his classic tonality, said, well, he said it’s going to be the same. It’s been for the past 10,000 years. Adversity with a chance of opportunity. So I love that that that paradigm. We’re all going to deal with adversity. I don’t care who you are, you’re going to have adversity either in your personal life, your professional life, maybe both. We only have one life, so let’s just throw it all in together. There is adversity on the way and how you frame the adversity that that descends upon you will literally dictate the quality of your life. So I’m all about for the rest of my life, you know, praise God, I’m still here for the rest of my life. I’m all about helping people move through adversity and finding the opportunity and maybe even the advantage in the adversity, because that’s where all opportunity lies is hidden within the adversity. You know, all of our growth happens outside of our comfort zone, not with in our comfort zone.

Brian Pruett: [00:30:23] Right. Do you mind sharing your story of what the you know. I mean, I was told about what was going on, but do you mind sharing? Yeah.

Glenn Carver: [00:30:31] Of course. So early Sunday morning, August 15th, 2021, my life changed forever. My wife had recovered from Covid the week before. She was sleeping upstairs in our bedroom. I was sleeping downstairs on the couch. I wasn’t in the doghouse. We were just trying to be responsible. And early Sunday morning, she heard some strange noises coming from me downstairs. So she walked out of the bedroom and she looked over the railing at me on the couch, and she thought I was having a bad dream. I had my arms out in front of me, kind of playing this virtual piano, if you will, and I was making these really loud exhaling noises woof woof, woof like that. And she thought I was just having a nightmare. And she started yelling, Glenn! Glenn, are you okay? Glenn? Wake up. And I didn’t respond, so she came downstairs and started shaking me, and I didn’t respond. And that’s when she became kind of concerned. Eventually she got me out of my state of mind and got my dead weight literally off of the couch and got me to the car, and she took me up to North Side Cherokee Hospital, which was 12 minutes from where we live, and dropped me off at the emergency room and went to park the car.

Glenn Carver: [00:31:49] When she came back, I was already back being seen and evaluated and was quickly diagnosed with Covid double pneumonia. Just ones not good enough. Single pneumonia is easy. Got to go for double. That means in both lungs, right. And a blood oxygen level of 45. Now, if you don’t know what I didn’t know what 45 meant. You know, I’ve since learned that 90 is low, 45 is is death. 45 is organ failure. It’s potential cognitive damage. And one of the technicians shortly told my wife that that was the lowest blood oxygen level they had ever seen. And she said, you mean during Covid? And he said, no in the history of this hospital. So, wow. You know, miracle number one is that my wife didn’t sleep in and I could have died in my sleep that day. So fast forward ended up spending 96 days in the ICU. I survived the full Covid protocol from remdesivir, which I will not get on my soapbox about that drug right now. I was fully ventilated and if you got ventilated during Covid, that was a death sentence. I went code blue. October 16th of 21. My ventilator came off of my tracheostomy, stopped breathing, heart stopped beating.

Glenn Carver: [00:33:13] I was effectively dead. Thank God. My favorite ICU nurse, Lucas Uriah, who will be on my podcast this month, former Army medic. He was right down the hall. Knock on wood, he was right down the hall. He came in and hit the code blue alarm. Code blue means all hands on deck. Somebody is about to die. And he came in and started three rounds of compression on me. And literally some of us know the great song by Motley Crue, Kickstart My Heart. Well, Lukas kick started my heart and. Brought me back to life. And, you know, by the grace of God survived. I mean, everybody. Brian in that ICU died. Wow, everybody. As a matter of fact, Lucas said in the two and a half years that he spent as an ICU nurse in the hospital, he saw three people. Three go through the entire Covid protocol protocol from remdesivir through the ventilator, and three left the ICU outside of a body bag. Wow. So that story to me is kind of like you hear the story of the commercial airliner that crashes, and 2 or 300 people die and 2 or 3 people walk away. Think? I think I feel obligated to share something powerful the rest of my life.

Brian Pruett: [00:34:32] Right?

Glenn Carver: [00:34:32] Yeah. And so that’s that’s half the story.

Brian Pruett: [00:34:36] Well, keep going because there’s more to it. I would love for you to keep going. Yeah.

Glenn Carver: [00:34:40] So I started writing a book called The Advantage of Adversity. That’s the name of my podcast. It’s a video podcast you can see on YouTube. Started writing the book in December of 21 when I got home, and then February of 22 went in for a routine colonoscopy. Oh, by the way, I had emergency colon surgery two weeks into the ICU. Upper colon burst. Internal bleeding was very close to sepsis. And sepsis can lead to a condition called death. So I had emergency colon surgery removed, 18in of my colon left me bagged. It’s supposed to be for 90 days. Temporary. Then they do a reversal surgery. Went into the hospital February 2nd, 2022 for a routine colonoscopy. They found a mass in my rectum two days later, diagnosed with rectal cancer. So the ICU was the uppercut, the cancer diagnosis. Right hook. But I’m still here. Clearly, I’m here and I’m alive, right? I’m still. I’m sitting right in front of you. Yeah, I do have the label of stage four, and that means it has spread. So it started in my rectum. It’s I’ve got these nodules in my liver. And here’s what I’m all about, Brian. That does not that does not scare me at all. I have zero fear, zero anxiety around that label of stage four. Part of my message is cancer is not a death sentence. It’s a big warning light on the dashboard to say you need to make some changes. One of my coaches has taught me that actually, cancer shows up to save your life, not to kill you, to make the changes necessary to get on a different track. And I’ve done that. But yeah, it’s been so I’m healing.

Glenn Carver: [00:36:31] I’m not out of the woods, but I’m healing naturally. I’ve still got a port in my chest because I was supposed to start chemo in March of 22, and I. God bless my wife. She she got the nudge and she dug in, and she found the truth. The truth about cancer. And she really dug in and started learning really, really fast. And the saying is, you know, one day you know nothing about cancer, the next day you know everything. We have learned a lot. So we decided, given the physical state I was in after 96 days in the ICU, if I had in fact started chemo in March of last year, it would have killed me. There’s no question in my mind I would be dead, because a lot of times chemo kills people before cancer. Chemo is poison. It is a derivative derivative of mustard gas from World War two. Now it does kill cancer cells, but it can kill everything else too. It can crush and destroy your immune system. So this is not medical advice. I’m just saying there are other ways to heal from a chronic disease other than standard of care from our medical industrial complex. So I’m going the alternative route. My my trifecta of healing is faith. Mindset and nutrition. Not chemo, radiation and surgery that works for some people. When you get the diagnosis, it’s a very personal decision and you’ve got to make a very personal plan and decision as to what you feel is best in your heart and in your mind and in your soul. And what I believe, Brian, is that, you know, I know that God spared my life in that ICU.

Glenn Carver: [00:38:12] I know it beyond a shadow of a doubt. I’m getting goosebumps right now. So if God did spare my life, not ICU, why would he have me die of cancer a year or two later? That makes no spiritual sense to me. I’ve got a message. I mean, as a speaker at my core, I’m a speaker. You always want a big story. I didn’t want one this big, but I got it. So be careful what you ask for. So now I’ve got this. I think I’ve got this incredible platform, this message. My testimony is huge, but I can I can speak about the power of moving through adversity because we’re all going to face it. Not a matter of if, but when. And seeing that adversity is an opportunity to grow, an opportunity to find the advantage in the adversity. And that’s what I love about that’s what I love about entrepreneurship. Entrepreneurs find advantage in adversity. They solve problems. And I love what you’re doing and bringing our community together. It’s you know, one of the main reasons I’m sitting here alive today is prayer from a massive community. And I’ll tell you, the community that we have here in Cherokee County is awesome. I mean, the community that has supported my family emotionally and financially over the past two years has been awe inspiring, totally humbling. And I just I can’t say enough about there’s so much going on in the world that’s beyond our control. All we can focus on is our thoughts, what we think, our attitude about the world and our community, our circle of influence. And it’s pretty tight. So.

Brian Pruett: [00:39:51] Well, I like that because personally, I needed to hear your story this morning because in my business, I’m currently going through an adversity and trying to figure out if the doors are going to stay open. You know, you’re.

Glenn Carver: [00:40:00] Not alone, brother.

Brian Pruett: [00:40:01] Right? But I just I love the fact that you’re out there spreading that word. First of all, there’s no coincidences, right? And like you said, God had a purpose for you. And so you were were you an author and a speaker before all this started?

Glenn Carver: [00:40:19] Yes. I got into speaking business in 2004 and 2012. I wrote my first book called stand in the Heat Lessons from Legendary Entrepreneurs, on Staying Cool Under Pressure that I could sum up that book in three words don’t freak out. Because we all have a chance to freak out pretty much every day, and freaking out does no good. No. With our kids or spouses or colleagues, our clients are picky or picky prospects. Vendors freaking out never does any good. But we tend our lizard brain. We tend to freak out very quickly. I’m still guilty.

Brian Pruett: [00:40:59] Right. So I like for you to share maybe a different answer because obviously the community was there for you through your, your, your incident, your, your procedures and all that. So is there a different answer you can give of why you’re a part of the community, or is that pretty much the reason?

Glenn Carver: [00:41:15] Well, I mean, I love community, I’ve always been I mean, I’m a I’m a I’m a, I’m a rainmaker and a maniacal hunter. You know, in the professional world, I’ve been in sales and business development my whole life. So I always loved to network. And I’ve got a philosophy, you know, our parents taught us when we were kids. Don’t talk to strangers for the right reasons, okay? As adults in the business community, just the opposite. Talk to strangers. Talk to everybody. And if you followed me around for a day, you would see how I live it. I talk to everybody, and I believe that when you when you meet somebody new. That’s why I love being here. I’ve met three new friends today because you never know. It’s like pulling a lever on a slot machine in Vegas. When you meet somebody new, you never know what you’re going to get. You never know who they know. You may know somebody. Scotland. That could change my life. Or I could change their life. Or, you know, you just told me about Michelle Cleveland. Mind boggling story. Yeah. So talk to strangers, get into your community, be real, be authentic. And you know, you know, my book, Stand the Heat, is all about helping entrepreneurs move through it. And because we’re all just life and business can be mean, tough and nasty, right?

Brian Pruett: [00:42:29] So it’s kind of cool. I when I was in high school and growing up, I was the shy introvert. And then I decided to go into communications as a major. And everybody’s like, you got to get them talk to people. Yeah, but my dream was to be a sports announcer, right? But then I got into sales and I’ve been doing sales and marketing for about 30 plus, a little about 30 years. And that led into the fundraising part. But everybody’s like, I can’t believe you’re doing sales. And how do you take the no. And this is true, but it’s funny, I got used to the no. Because in college, every single girl I asked out said no. So you just got to go with it. You’re prepared. Yeah, exactly. So, um, I like for you to maybe give some advice on a couple of things. One, anybody who’s thinking about starting a business, what would you give them advice on? And then to anybody who wants to maybe write a book, what would you advice would you give?

Glenn Carver: [00:43:22] Okay. Starting a business. Read a couple of books. First, the E-myth by Michael Gerber. The E-myth stands for the Entrepreneurial Myth, and it’s the myth that just because you’re the best plumber in town means you can run a business. And those are two opposite worlds. Read the E-myth and maybe read traction EOS Entrepreneurial Operating Systems. Make sure you know what you’re getting into, because we tend to go into things with our with our heart on her sleeve. You’ve got I believe you’ve got to be passionate about what you do, Scotland, or else you’re not going to last. Right? Make sure you know, we jump into things. I’m guilty. I’m I’m a very emotional creature. I’ll jump in. I have never suffered paralysis of analysis. I’ll just jump in and get beaten up. But do some homework, know what you’re getting into, have a plan, have some money lined up because everything is going to take 2 or 3 times as long as you’re planning on, and at least twice the money. Be realistic. You know people with the entrepreneurial spirit. See pie in the sky? Guilty. Everything’s possible. That’s me. My wife is the opposite of me. She grounds me. So sometimes people who are thinking about starting a business need to have somebody come in and offset them, offset all their aspirations with some reality, get some counsel, get some coaching, get a good coach up front. And then writing a book. Incredible experience, one of the best of my life. I’ve read hundreds of books I didn’t think I could ever write one.

Glenn Carver: [00:44:58] And in spite of that, I just. I willed it to happen. But I use a great company in Alpharetta called Book Logix. Ahmad and Angela, and they really held my hand and walked me through the process because it was daunting, but I used. Here’s an answer for both of your questions, Brian. Use emotional leverage on yourself. When I first started writing stand in the heat, I had a mock copy mock copy made up of the book had the cover. It was 150 pages. Every page was empty. It was a mock up book. And I would put that book on, you know, on my mirror, or I’d walk around with it. I’d envision it being complete. I even one day took it into Barnes and Noble and put it up on the bestseller shelf. Oh, nice. And backed away. I can feel it right now. Backed away. It was crowded and it was not an empty store. And I backed away and I just stood there and kind of looked at it, and I felt awkward and weird. My armpit started sweating and then I took a picture of it. I took a picture of my own book on the bestseller shelf, and then I put that on Facebook. So I put it so far out there that I couldn’t retreat. So if I if I put it that far out there and then a retreat, I’m a liar. I’m an empty suit. So emotional leverage can be really powerful when you’re trying to accomplish any kind of goal.

Brian Pruett: [00:46:23] That’s awesome advice. Thank you. So you talked about the networking aspect aspect too. So but I first ask you talked about the iOS system. Do you know Joshua Kaminsky I do not. So Joshua is an iOS implementer. Oh great. And he actually networks with the Carnival Business Club. So I can make that connection for you. He’s a great guy. Great. Yes. Um, you talked about networking. What positive story can you share about your networking experience?

Glenn Carver: [00:46:44] Oh my God there’s. There’s many. I mean, I haven’t done as much networking. Certainly the past two years. I mean, the first year of the hospital, I was just I was at home surviving, you know, before Covid, I was a maniacal networker. I mean, end of the year, I would I would look at all the business cards I had each December. I’d assess all the business cards I’d collected over the year. And it was, you know, it was 4 or 5in high. Now it’s dwindled down to to that size. But I believe that every time you go to an event, you’re going to if you meet one person, you could go to an event with 3000 people, or you could go to an event with four people. And if you meet one person and make one connection and follow through and start to develop a relationship and add value to their life or their business, it’s worthwhile. So I’m just I’m a massive advocate of networking, meeting new people, telling your story. We’ve all got one. And just being there out in the world. Somebody once said to me, if you’re going to be a they said to this in the context of real estate, but it applies anything. If you want to be a great agent at anything in life, you can’t be a silent agent. Got to get out there and generate exposure for yourself, right?

Brian Pruett: [00:48:01] I know you just had an event last week where you were speaking. I know Woodstock Business Club and Business Club came together and you get you did some. But do you have anything else coming up you want to share that you’ve got going on.

Glenn Carver: [00:48:11] As we wrap up the year? I do not at the moment. So nothing to plug or promote, but there will be plenty of things coming up in 2024.

Brian Pruett: [00:48:22] Awesome. Well plug how they can find your book and also your podcast.

Glenn Carver: [00:48:25] Yeah, my podcast is called Advantage of Adversity. It’s on YouTube and video format. We launched with video. It’s on all the other platforms in audio form like Spotify and Apple whatnot. But if you go to YouTube and plug in advantage of adversity, I think I’ve got 13 or 14 episodes out there. We just launched a few months ago. My book is called stand in the heat. My first book, my second book is not finished yet. That’ll be a 2024 initiative. And yeah, you can reach me at Glen at Glen carver.com Glen with two ends. The second end is silent.

Brian Pruett: [00:48:59] So if somebody wants to have you come speak, that’s the best way to get a hold of you. And I’m sure you’re open for come speaking for some folks.

Glenn Carver: [00:49:05] Absolutely. Cell numbers 404 2910291I do free speaking engagements. I love paid speaking engagements. Paid pays the bills better than free. Yes, but that’s another. You know, even when I do free speaking engagements, something great always happens. It’s just once again, it’s exposure. You got to get out there and expose yourself and tell your story.

Brian Pruett: [00:49:30] Right. So just a little bit I’ve got something coming up next week that I want to share. So monthly I do a trivia show at Saint Angelo’s over in Emerson, and I’m rotating the charities currently in Bartow County. It’s how Carlin Scotland reached out to me because I put an email blast on looking for sponsors for next year that I do that. And while it’s interesting that trivia for the non profits is already signed up, filled up, we’ll get you guys and we’ll do something with you guys too. But this coming Wednesday is actually a nonprofit based in canton called the Experiences Foundation, and they are a mini Make-A-Wish meets Big Brother Big sister type organization. They’ve got an incredible story. So if you want to come, it’s 6:00 is when the buffet opens. So for $25 you come in 6:00, have a buffet of all you can eat pizza, wings, pasta salad, garlic knots and nonalcoholic drinks. And then we do trivia. And just. Put your thinking caps on because people say, my trivia is hard, but it’s fun. Um, and then we obviously have the money portion of the proceeds go to them. But we’re also this month doing a dessert raffle, and I’ve got several desserts come. So if you need dessert for Thanksgiving, it’s just a week away. After that, come get your dessert at the raffle and come have a good time. So all right, as we wrap this up, this is what I like to do. I like to have each of you share a positive quote, word or nugget for somebody listening to take the rest of 2023 and beyond with. So Carla will start with you. What have you got?

Carla Maton: [00:50:56] Um. All right, so what’s on my mind is get to. Yes. So I just finished a leadership course through an internal course through the Red cross, and it was a year long program. It was phenomenal. We we were able to work and hear from our national leaders with the Red cross, you can imagine leading a national organization such as this. It’s the the skills and the experience of the folks that are leading this organization is just unreal. And to get to learn from them. The last year has been incredible, but they challenged us to find our own personal leadership motto. And that one landed with me and it was on. I saw it plastered on the walls of a disaster headquarters I went to in Louisiana probably eight years ago, and the volunteers had started this motto of, we’re in this community. Folks are devastated by flooding. We’ve got to find the yes, even if we don’t do that. That’s why networking is important. And you think Red cross is huge? We cannot do what we do alone. We depend on community and organizations and people to do our work. And so I’ve adopted that and it’s my new leadership motto is just find the will, find the way and get to yes, awesome Scotland.

Scottlin Smith: [00:52:12] I would just encourage people to spread love. The holiday seasons are great for some, but there are people that are out here struggling. I shared that my neighbor committed suicide this time last year, so you just never know what people are going through. People may look nice on the outside. Hair, shoes, outfits, everything may seem great, but everybody is going through something. Everybody’s struggling in some way. So if you can be that difference, if you can be that change maker in somebody’s day, in somebody’s life, I encourage you to do so.

Brian Pruett: [00:52:44] Well, that’s important to talk about. Mention too, because you do not know what everybody’s going through and you not talking about. They may smile or whatever. When Michelle was on last week, I talked a little bit about, I mean, the two people I can think of, I never would have thought committed suicide. Robin Williams and Twitch from the Ellen Show. Right? You just never know. So all right, Glenn, I know you spread a lot already, but what you got?

Glenn Carver: [00:53:05] Well, you never know. You, one of my dearest friends of 20 years, took his life last September. And to two of the sharpest guys I’ve known in my life taken their lives, you know, and it’s just you never know what’s going on in somebody’s heart, their mind and their soul. But what’s resonating with me right now is one of my favorite quotes from Martin Luther King. In the spirit of this conversation today. And what you do, Brian, is everybody can be great or anybody can be great because anyone can serve awesome.

Brian Pruett: [00:53:33] Well, the other thing that’s lost art these days is the thank you. So, Carla, thank you for what you’re doing with the American Red cross and the community Scotland. Thank you for what you’re doing for Love Travels Beyond in the community in Bartow and the West Georgia area. And Glenn, just thank you for sharing your story and being the hope that people have through adversity. If you’re a veteran too and you’re out there, thank you for your service. Thank you for your if you’re currently serving and everybody listening, let’s remember, let’s be positive. Let’s be charitable.

 

BRX Pro Tip: How to Be a Better Coach

November 14, 2023 by angishields

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BRX Pro Tip: How to Be a Better Coach
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BRX Pro Tip: How to Be a Better Coach

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, what are your thoughts on how to continue to improve our ability to coach others?

Lee Kantor: [00:00:11] Well, I think a lot of times when someone’s thinking that they’re a coach or they’re thinking about becoming a coach, they think that the knowledge and the expertise is really the most important thing. And in today’s world, I think that the knowledge and expertise are kind of the table stakes. There’s so much knowledge out there that anybody can get anywhere. You don’t even need a coach to get a lot of the knowledge and wisdom that is available in today’s world, on the internet, or on a lot of these AI tools.

Lee Kantor: [00:00:40] So I think what separates the great from good coaches is having systems in place to focus in on support and accountability. I think that having well-built and effective support and accountability tools and services are the cornerstones of good coaching. You want to support your clients by asking them hard questions and giving them honest feedback in a safe space.

Lee Kantor: [00:01:07] You want them to be accountable to themselves, number one, not to you. They have to know that you aren’t there to give them all the answers, but you’re always there to help them figure out the answers. Sometimes people just need to vent and just be heard, and sometimes they need advice and tough love. A good coach is a good listener who asks the right questions and knows the difference.

BRX Pro Tip: Lead with the Ask

November 13, 2023 by angishields

Carinna Boatwright with smaX Photography and Marie with Premier Spa and Wellness Center

November 13, 2023 by angishields

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Carinna Boatwright with smaX Photography and Marie with Premier Spa and Wellness Center
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Sponsored by Woodstock Neighbors Magazine and Business RadioX ® Main Street Warriors

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Carinna Boatwright is the co/owner of smaX Photography, one of the largest sports photography companies in the country. Along with her husband, Jay Boatwright, she started the company in 2008 starting in the action sports arena and evolving into team/individual portraiture for large leagues, country run recreation programs, and private parks.

Carinna is the engineer of smaX ensuring high customer service standards and maintaining integrity with every aspect of the client relationship. Her husband Jay is the photographer, trainer, and artist.

Carinna and Jay are also educators changing lives with their namesake platform called Boatwright Bootcamp instructing other professional volume photographers how to run a successful photography business.

They are blessed to have raised three grown children in Cherokee County, have one grandchild born on the Fourth of July, and their home base is in Hickory Flat, GA. Carinna and Jay’s work can be experienced at www.smaxart.com.

Marie, Premier Spa and Wellness Center

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Kid Biz Radio. Kid Biz Radio creates conversations about the power of entrepreneurship and the positive impact that journey can have on kids. For more information, go to Kid Biz Expo.com. Now here’s your host.

Layla Dierdorff: [00:00:28] Hello. Welcome to KCBs radio. I’m Lila and I’m Austin, and today we have some awesome guests with us in the studio. We have Maria with Premier Spa and Wellness Center and Karina with smacks photography.

Layla Dierdorff: [00:00:40] Hi, ladies.

Austyn Guest: [00:00:41] Hi. Thank you for being with us today. Can you tell us about yourselves and your business? Either of you can go first.

Marie: [00:00:49] Well, my name is Marie and I am with Premier Spa and Wellness Center. I’ve had my business now 30 years. I’m located in East Cobb. I also subcontract out of a chiropractic office in Woodstock. I am a naturopathic doctor as well as a medical massage therapist and a doula.

Austyn Guest: [00:01:09] Okay. Very cool.

Carinna Boatwright : [00:01:10] Okay. And so I’m Carinna with smaX Photography. How did I get started in my business? You know, when I, when I talk about I’m not necessarily the most interesting person by myself, but my business is very interesting. And it also includes my husband, Jay Boatwright. So he he’s like slightly we laugh because he’s like slightly Cherokee County famous because we’ve taken so many pictures of, I mean, probably close to a million pictures here in Cherokee County alone. So of of athletes. But we ended up getting started in our business together. He has a he has a marketing degree. I actually have a culinary degree, which is kind of crazy, but it ends up working out within this within. So I do volume sports and it’s very much like a restaurant kind of feel. It has a very fast paced, it’s very fast paced. So when we when we take our pictures, there’s such a quick turnaround with that that, that my, my catering background really applies to it. Okay.

Austyn Guest: [00:02:14] That’s good. Yeah. Yeah. How do you get started?

Marie: [00:02:18] Well, I got started probably 35 years ago. Somebody was having a pain in their shoulder and they asked, you know, can you just like, rub here? And I did and didn’t think anything of it. And they were like, you should go to school to be a massage therapist. I’m like, yeah, no, I’m not going to do that because I had really long nails and I didn’t want to cut them off. And then a few years later I thought, you know, maybe I should. Yeah. And so I did. And that’s how that began.

Austyn Guest: [00:02:48] Okay. That’s good. Have you guys had any businesses prior to this or is this like your first go around?

Carinna Boatwright : [00:02:55] So me and my husband, we actually did have an insurance business before this. And so it really wasn’t our thing. We’re more creative than that. So for us when we got into the sports industry, it just happened by accident really. We we started taking action shots. And by taking action shots, it eventually evolved into taking team in sports and individuals. So so yeah.

Austyn Guest: [00:03:23] Okay. So was that your first time?

Marie: [00:03:26] This is my first business. Yes.

Austyn Guest: [00:03:28] That’s good. What have you done in the past to help you become successful at this? Because you have some fails and but now you’re here and you’re successful. So what did you do? Mm.

Carinna Boatwright : [00:03:38] Gosh, we had a lot of failure at first because getting into the action photography business, it’s everything is really done on spec. You take all the pictures and then you just pray basically that the parents see the pictures and then they purchase, as opposed to what it is that we do is that we take so in we take care of pretty much most of Cobb, Cherokee and Forsyth. A lot in Gwinnett County is that we come in and we take those pictures and fulfilling those. And what was the original question?

Austyn Guest: [00:04:07] What are some things that you’ve done that we failed? Okay.

Carinna Boatwright : [00:04:10] Well also, but the failure part so is that within the action sports though is that is that we could work very, very long weekends in like 105 degree weather, shooting like All-Star baseball, just constantly going. And it was just killing us. So really being able to hone in and decide where it is, realizing where we needed to put all of our efforts, which eventually ended up being the sports, the volume sports, where we knew parents are going to go ahead there. They want those memories, as opposed to praying that they actually see the action shots that we took.

Austyn Guest: [00:04:46] Yeah, yeah, yeah.

Marie: [00:04:48] Well, for me, unfortunately in the economy that we’re in right now, sometimes business is up and down. I try to connect with people through blogging. I do social media work just a little bit of a lot of stuff. I do outreaches or I’ll do some things for. Complimentary just so that I can. Empower people to have self care time. Because if you don’t have self care time. Unfortunately it leads to illness. Decrease energy and it’s just mean.

Austyn Guest: [00:05:26] Just care yourself.

Marie: [00:05:27] Just taking your taking a half an hour or an hour to yourself. Whether it’s a walk in the park, walking your dog, taking a bubble bath, a massage, all those things are important.

Austyn Guest: [00:05:38] Just something to help yourself. Yeah. So personally, everyone has a different definition for every word. What would you say you would define success as personally? This can be how you are successful in your business, how you define it generally, how it’s successful in your own personal life, etcetera.

Carinna Boatwright : [00:05:58] Well, I know for me personally, success would be how it is that I’m able to impact others with the gifts that I’ve been given. Fortunately for me and Jay is that we we kind of when we got into the business, we kind of turned the industry on its head. We we redefined exactly what, what our industry was supposed to look like. And so for us, success wise, is that we are also educators in the industry. So success wise we go in. We have a lot of photographers around the country. We have what’s called a Boatright boot camp, and we have a lot of photographers who come through. We’ve we’ve educated hundreds of photographers on what we do and how to make money at it. So that would be my definition of success when I go in and I can and I can jump on Facebook and I can see all the different threads of people saying, you know, you all have changed our lives. You all have made this possible for us. So that would be my definition is, is just that, that joy that comes from that.

Austyn Guest: [00:06:59] It’s definitely a very good definition. Yes. So it seems like you don’t just do the pictures like you help other people.

Carinna Boatwright : [00:07:05] Yes, yes we do. So it’s, it’s and it is simply because we took something that was like before it was a paper order form. Parents would come in, fill in a paper order form and then hopefully just get a decent individual and a team shot. Me and Jay, what we did is that we have an online platform for parents to see the pictures. So we had to create beautiful images that were going to the parents are going to want to purchase. So creating all of those processes and realizing within the platform that hosts our pictures, they were letting us know really like we were hitting it out of the park. And they really wanted us to become educators. And so working with them, we were able to open up and and show other people what it is that we do and how to make money at what we do.

Austyn Guest: [00:07:50] That’s good. That is really great.

Marie: [00:07:52] Well, I kind of think that success is a relative term. You know, as long as you’re happy with what you do, then that makes all the difference in the world. Of course. I mean, if you’re not happy with the profession that you’re in, then get out to something else. Find something that’s going to make you happy.

Austyn Guest: [00:08:11] That you love doing. Yeah. Yeah, it’s a good answer. In your journey to becoming successful entrepreneurs that you are. Do you possibly have any regrets or setbacks that you wish you would have done, something you would have done differently, or something you could have avoided? Maybe in the process?

Carinna Boatwright : [00:08:31] I wish. I could have watched my children grow up more. I spent it, really? That is a regret. Me and my husband. We. Were we were both young parents. And so we’ve been married 25 years this year. And but we were both young parents and we had these three kids, and we took the kids everywhere to all of our photo shoots. And that would be one of my regrets, is just not being able to at the time. You know, you’re just you’re kind of in it. So we weren’t able to afford the help that we needed necessarily to for me to step back and be able to really enjoy them growing up. Now they’re all older, they’re all in their 20s. So that would be one regret, is that. I by nature, I’m a workaholic, so I did miss out on that part. Okay.

Austyn Guest: [00:09:28] Yeah, that’s a that’s a good one.

Marie: [00:09:32] Well, I think that one of the. I have a few regrets. Actually, one of the regrets I actually have was I was in my last I had like a year and a couple of months left of chiropractic school. I got really sick, I think. I think it was the stress of it because it was really hard. I wish I would have finished chiropractic school. I moved to Georgia with my kids in tow. They were, I think seven and nine and I wanted a different life for them. And so that was one of the regrets. And I didn’t get a chance to spend a lot of time with them, just like she said, you know, when they were younger. And I think the other regret probably is not having. Not having a an associate or a partner. Because when you’re in business for yourself, you know, and you’re by yourself. I wear many hats. Yeah, yeah. I’m the website designer. I’m the I do everything. Yeah. I don’t I don’t have that second person. So sometimes I wish I had a partner.

Austyn Guest: [00:10:43] Yeah. Just to kind of help you around. It does help when you have someone with you.

Carinna Boatwright : [00:10:46] Right, right. Yeah. I mean, I would say also like like you said, you wear so many hats, you end up being, you know, the cleaner, the dishwasher, the accountant, the. Right. Everything. You’re taking everything on your own. And so that would be what I do know. One of my regrets is that early on in our business, we just weren’t able to afford it at the time. But to really have good bookkeeping and an accountant like those are so important.

Austyn Guest: [00:11:10] They are very.

Carinna Boatwright : [00:11:10] Important. Those are the things that you think, okay, I can just take care of this. I’ll come back to it. But sometimes those things can get a little bit out of hand and I can just say through experience, that’s one of the things that when you do get set up. Luckily we have another business that when we opened it, we did all of those things and it’s really been it has not come back and and to get us that’s.

Austyn Guest: [00:11:32] Very so that was one of the next questions was do you have any more like structural very business, less emotional advice for aspiring entrepreneurs? Kind of like how you said get a bookkeeper and stuff. So maybe prevent anything else or.

Carinna Boatwright : [00:11:48] Right, right. The things that aren’t necessarily fun. Um.

Marie: [00:11:55] Basically to have a, you know, a second person, a partner that you can bounce off of each other, you know, ideas, whether it’s for branding, whether it’s social media.

Carinna Boatwright : [00:12:07] Right. Having having more people, I think when, you know, for us, we had to it was just me and Jay for a while. And about three years in, we ended up hiring another main photographer. And now we have four main photographers who we hire, and we have about 20 like part timers that work for us, taking care of of everything and trying to decide that part where you have to sit down and you have to look at the numbers and decide if the, the those resources are going to be. You have to look and you have to say, step back and look at your numbers and say, okay, is this worth it for me to take a pay cut to be able to grow on this end? And, you know, ultimately it always is worth it. The thing is, we’ve never we’ve had a lot of people who’ve come to us and work full time, and it’s never really it’s never been an issue. It’s never been anything where we felt like we overpaid them and they weren’t, you know, they weren’t producing for us. We’ve always been super lucky. I think just being. Being choosy about who who it is that you hire is.

Austyn Guest: [00:13:14] The right person, right?

Carinna Boatwright : [00:13:15] Right. Not just going in. For us, it’s always been somebody who we’ve we’ve personally known. So we do know kind of their background and what type of constitution they have to this business because it is hard the sports photography business, it is very, very physical. Yeah. Yeah.

Marie: [00:13:33] But I also think that, you know, knowing what their background is, it’s hard because, you know, in my other big location, I had several massage therapists that worked for me, and I had one that subcontracted for me. And I know it’s not just massage therapy, I think it’s across the board. Some of them are very flaky. They don’t show up to work on time or don’t show up at all, or they get caught. I caught one of them smoking marijuana in the parking lot, and that’s like a big no no for me. You know, you can’t when you’re in close contact with somebody if you want to do that on your time, that’s wonderful. But not on my time. Yeah.

Austyn Guest: [00:14:17] Not while you’re working.

Marie: [00:14:18] But but yeah, I think that. Hiring, the hiring and the firing part is. Not always having the right people to work for you.

Austyn Guest: [00:14:30] Yeah. Good good, good. So we’ve talked about the past and the present. Let’s talk about the future. Do you have any future goals or aspirations for your business? It could be next month. It could be in 15 years. Anything you like?

Carinna Boatwright : [00:14:43] Yeah. Future goals. I know for us. So we we do photograph all the way far, far north is Nashville. And all the way down to Tampa. Oh, wow. Okay. Our goal is really is to get out of the Florida. In fact, we just we just came back yesterday from a big conference where we’re just trying to kind of take over Georgia. So we we saw a lot of Parks and Rec. Um, I guess board members over this past weekend. So we were able to spend a lot of time with them, just concentrated here on Georgia. So I think we really want to kind of just bring everything kind of back home. So we’re not traveling as much too, because travel really it it beats us up. It beats up our equipment, our vehicles, everything. So yeah, that’s really our future goals is to bring everything kind of back home. Yeah.

Austyn Guest: [00:15:35] Constantly traveling can definitely be a hassle at times.

Carinna Boatwright : [00:15:37] Yeah, it sounds glamorous, but it’s not.

Austyn Guest: [00:15:40] Yeah, it also just takes up so much time where you’re not getting to work. You’re stuck traveling, driving an airport, are you?

Marie: [00:15:48] Well, I graduated last year, so I’m a naturopath now, and I’m hoping that in the future I’m, you know, I’ve got another partner now who? He’s going to be doing some stuff with me. Remote. I’ll be doing a lot more hands on so we don’t diagnose. We don’t do anything like that. What we do is we do testing different types of testing to find out kind of like what’s wrong with someone. And then we do the recommendations, whether it’s a supplement, whether it’s ozone therapy, different therapies for them to help them. You know, get better. That’s my goal.

Austyn Guest: [00:16:30] All right. Yeah. Okay, so we are going to ask a couple of kind of deeper thought questions. So just a heads up. If you had the attention of the world for the whole world for five minutes, everyone was paying attention to you and listening to what you were saying. What would you say?

Carinna Boatwright : [00:16:48] Okay, I thought about this because I got a I got this question ahead of time. So. Okay, okay, so I am in an interesting industry because we deal with so many young people. I, we shoot kids from three years all the way up to 14 years old. That’s kind of like our niche market. And so if I had so what’s the question if I had five minutes, if you had.

Austyn Guest: [00:17:13] The attention of the whole world for five.

Carinna Boatwright : [00:17:15] Minutes, this would be directed at the parents.

Austyn Guest: [00:17:18] Okay. Okay.

Carinna Boatwright : [00:17:20] So I do I get a really interesting perspective on this. Parents let your kids be kids, like stop hovering over them. Let them make mistakes. Raise them like, okay, I was a child of the 80s and I. I think parents need to do that more often. Let your kids get on a bike and disappear for five hours and they’re not going to really disappear. They’re going to come back. They’re going to have so much fun. They’re going to have so many crazy stories to tell you. And the thing is, is I think there’s a lot of kids who don’t have those crazy stories anymore because their parents are just not letting if you never let your kids do anything, they’re not. And that’s my thing. And so I see these kids and they show up for these photo shoots, and their mom or their dad is like standing over them, telling them exactly how to how to act, how to how to smile, how to everything. The kid is choosing the pose. The mom’s yelling at him, no, do this, do this. And I’m just like, just let it go.

Austyn Guest: [00:18:26] Yeah, just let them have the moment.

Carinna Boatwright : [00:18:28] There’s so many things, like just to give your kid that type of responsibility and make them feel like like their their choice is important. Also. I think that could be really empowering. So that’s what I would say. I would say parents, I’ve seen too much anxiety out there on these kids. I mean, you’re basically everybody doesn’t there’s so much anxiety and these. These kids don’t want it, but I feel like the parents are just, like pounding it into their kids. And it’s just. Yeah, it’s it’s pretty bad. And it’s getting worse. It got worse, actually, after Covid.

Austyn Guest: [00:19:07] I could see that.

Carinna Boatwright : [00:19:08] Yeah, yeah. Just to see the behavior, the behavior of the kids. It’s been it’s been really interesting. So I think that’s what I would that’s what I would do.

Austyn Guest: [00:19:17] If kids are stuck in quarantine for however many years, then they’re finally allowed to go back out into the world. And they’re not exactly going to be following every single rule parents have.

Carinna Boatwright : [00:19:26] Right, right. And I think a lot of the problem was that there was a lot of babysitting that happened in front of, you know, their, their devices. So and you can see it, you can see it in these kids.

Marie: [00:19:36] I think if I, if I had five minutes to, to have my little time with the world, I think self care would be it because. People really don’t realize. Not taking self care. We live in a busy, a very busy life. You know, parents are getting little Susie and little Tommy to baseball, to soccer, to gymnastics. And they and I understand being a parent, even though my kids are older, out of the house. Now, if you don’t take that self care time for you, no one’s going to take it for you. So you have to take that. Whether it’s our to come get a massage or whether it’s your half hour or hour to walk in the park with your dog or you’re by yourself. No one’s going to do it for you. You know, you have to have that quiet time, even if it’s a bubble bath.

Austyn Guest: [00:20:34] Just something for yourself.

Marie: [00:20:35] And you close the door. So it’s just you, or maybe your time with God. Maybe that’s that time where you need to get, you know, in the word, whether it’s the Torah or the Bible, whatever it is. But you have to have self care time. Yeah, I think that’s important.

Austyn Guest: [00:20:51] It is very important to make sure your self is taken care of above all. Okay. So we’ve had some very deep questions. We’re going to lighten up a little bit and play this or that. Okay. Sounds great. Quick speed round. Answer as fast as you can. All right. So cats or dogs? Dog. Dog. Spider-man or Batman. Spider-man. Batman. Books or movies. Books. Waffle or curly fries. Curly. Curly. Mountains or the beach. Beach. Mountains. Sweet or salty. Sweet. Sweet. Chocolate or fruity candy. Chocolate cake or pie. Cake. Low or high rise jeans.

Carinna Boatwright : [00:21:34] High.

Austyn Guest: [00:21:35] High. Yeah. Good. Comedy or horror?

Marie: [00:21:38] Comedy.

Carinna Boatwright : [00:21:39] Comedy.

Austyn Guest: [00:21:39] Yeah. All right. Yes.

Marie: [00:21:41] I need some laughter. Yes.

Austyn Guest: [00:21:43] Right. Good, good, good. All right. Well, thank you both for hanging out with us today. We really appreciate it. Can you tell everyone how they can get in touch with you and check out what you’re doing?

Carinna Boatwright : [00:21:58] Okay, so most anybody who needs to contact me so we don’t do any we don’t do like photography. That’s on an individual basis. It’s going to be with with the leagues. And if it messes up, that’s when people contact me. So and what happens is that they get their package and my phone number is in every single package. So they’ve gotten in contact me and they know how to do it if they need to. Right. But if you want to check it out, we are smack.com. All right.

Marie: [00:22:29] In order to get in touch with me, you can go to my website which is W-w-w dot Premier Wellness dot net and our phone number is 770369 3606.

Austyn Guest: [00:22:40] All right. Fantastic. Well we enjoyed our time with you guys today. And we know our audience will get so much out of hearing your story. Thanks for listening and we’ll see you on the next one.

 

Stacy Blaiss with BeyondTrust

November 11, 2023 by angishields

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Sandy Springs Business Radio
Stacy Blaiss with BeyondTrust
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In this episode of Sandy Springs Business Radio, hosts Lee Kantor and Rachel Simon interview Stacy Blaiss, Vice President of Corporate Marketing at BeyondTrust. They discuss the evolving cybersecurity landscape, the importance of protecting customer data, and the role of education in cybersecurity. Stacy explains the concept of unattributed activities in marketing and how BeyondTrust uses employee advocacy to enhance their marketing strategy. They also discuss the future of cybersecurity, the importance of being proactive, and the need for two-factor authentication.

Stacy-Blaiss-BeyondTrustStacy Blaiss, VP of Corporate Marketing at BeyondTrust, leads the team that enables our brand identity and executes marketing programs that drive success for BeyondTrust, our customers, and partners.

Stacy has 20+ years of experience in B2B marketing in the telecommunications, payments, and cybersecurity industries, and is passionate about enabling marketing strategies that connect with the customer’s needs, business problems, and security challenges.

Stacy received her MBA from the Goizueta Business School at Emory University, and a BS from the Indiana University Kelley School of Business. In 2022, Stacy participated in the KPMG Executive Leadership Institute for Women.

Connect with Stacy on LinkedIn.

What You’ll Learn in This Episode

  • The use of employee advocacy platforms to amplify organic social media reach
  • Using intent signals to identify and target prospects when they are in-market
  • The balance between paid and organic search
  • The value of “show vs tell” and storytelling in product messaging

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Sandy Springs, Georgia. It’s time for Sandy Springs Business Radio. Now, here’s your host.

Lee Kantor: [00:00:24] Lee Kantor here with Rachel Simon, another episode of Sandy Springs Business Radio broadcasting live from the Sandy Springs Perimeter Chamber of Commerce. This episode is brought to you by Connect the Dots Digital. When you’re ready to learn more about LinkedIn and how it meets your business goals. Go to Connect the Dots Dot digital. Well, Rachel, this is going to be a great show.

Rachel Simon: [00:00:49] Yeah, I’m super excited for our guest today.

Lee Kantor: [00:00:51] So who do we have?

Rachel Simon: [00:00:52] We have Stacy Blaiss who is the vice president of corporate marketing at BeyondTrust. Stacy, so great to have you here.

Stacy Blaiss: [00:00:59] Thanks for having me, Rachel.

Rachel Simon: [00:01:01] It’s great to see you. I’d love to hear a little bit about you, what you do and your company.

Stacy Blaiss: [00:01:07] Sure. So I’m Atlanta native, graduate of Dunwoody High School and at BeyondTrust, where I’ve been close to eight years. I’ve had various roles within the marketing team. My most recent function is leading our corporate marketing team, which includes a lot of different marketing functions. It includes digital demand, content marketing, website marketing, operations, and our brand and creative.

Rachel Simon: [00:01:30] That is a lot to to manage as I’m sure what is BeyondTrust do? What is the company all about?

Stacy Blaiss: [00:01:37] Yeah, so BeyondTrust, we’re a leader in identity, access and security and a leader in identity security. And what does that really mean practically? We are a leader in the cybersecurity space. We are we sell software to help companies protect their most important digital assets, their customer data, their intellectual property, their networks. We sell to beat. We’re in the B2B space. So we sell to other companies.

Rachel Simon: [00:02:04] And are there certain industries that you tend to work with or is it a wide variety?

Stacy Blaiss: [00:02:09] We sell across all industries. Some of the ones where we have a strong representation include higher education, finance, retail, hospitality, the kinds of companies you would think that would be vulnerable to, to attacks by hackers?

Rachel Simon: [00:02:25] Oh, absolutely. I mean, finance and higher ed right there seems like it’s ripe for hackers and bad actors in the cyber space. So, I mean, obviously cybersecurity is something that on the business side, on the on the individual side, like we all need to be aware of, think about like, what are some of the burgeoning issues that your company helps to mitigate? Yeah.

Stacy Blaiss: [00:02:48] So, you know, the cybersecurity landscape and the threats are always changing. It’s really fast paced and fast moving. So there’s a lot of different areas that companies can focus on when it comes to protecting their network and their IT environments. And so we’re Beyondtrust really focuses on protecting identities and access. So what does that mean? Right. The identities is what people use to log in and access the network or our business assets every day. And the access is the way that they’re accessing it. So especially since the post pandemic world, huge numbers of people working from home remotely accessing, you know, even pre-pandemic, the idea of you walk into an office and every and everything was kept inside a physical space that had already gone away. And then that’s only accelerated post pandemic. So when you’ve got someone connecting to your network or accessing sensitive resources externally, maybe they’re in their home office, maybe they’re sitting in a Starbucks, maybe they’re traveling in another country. How are you ensuring that that access is protected?

Rachel Simon: [00:03:49] Yeah, I imagine that that is a there’s a variety of areas where, like the hackers can come in and kind of find those vulnerabilities and really take advantage of those those things in various businesses. And obviously customer data is so important to keep protected. Right. Because reputation management, all those various things, security data, we don’t want that stuff out in the out in the world. Although these days I’ve kind of believe, like all of that stuff is just out there floating around.

Stacy Blaiss: [00:04:20] Yes, that’s absolutely true. I mean, the idea of privacy certainly has changed a lot, especially in the social media area and the social media era. For many companies, they think we think of cyber security as a journey. You know, you’re never done, right. So companies are always looking to add additional, whether it’s software technologies to utilize to protect their businesses. But the other piece of that is the human piece. So you know, as a software provider, we certainly position ourselves in the value of what software can use to reduce your risk and to really reduce the chances of a hacker having a successful intrusion. But it can never negate the human factor. Right. And so that’s the other side of it is as. Hackers are becoming more sophisticated, right? You know, there’s this image of of a bad actor as a teenager in their basement in a hoodie. Right. But it’s actually a lot more sophisticated than that. Many times their nation states or people with really advanced knowledge of how to how to social engineer to get in to companies to compromise them. You know, some, some examples of things that we see is a more advanced social engineering is maybe you get a phone call at your desk and you’re really busy and you’re like, hey, it’s Mike from I t we need to install the most recent version of software in your laptop. I’m going to send you a link now to connect. And people just have this reaction of, oh, it’s someone from it. I should take care of that. Right? Or, you know, I personally have gotten fake texts from people I work with in my company. So that means somewhere they’ve got my phone number. I once got a text from our CEO. Hey, Stacey, can you can you send me a link to X, Y or Z and. My CEO. While I know him, he doesn’t typically text me right? But my reaction at first was, wow, this must be important. My CEO is texting me, right? And then you looked into it and found out. Yes, it was indeed a phishing attack that many people at our company were targeted by.

Rachel Simon: [00:06:23] That is wild. That’s crazy. And do you think that in your industry, the hackers are more likely to try to kind of use their tricks on you, or does that happen across the board? A lot of your customers have similar stories where they get know from it. Oh, everyone knows Mike.

Stacy Blaiss: [00:06:44] Yeah. I mean, I think being a cybersecurity company. So I mentioned one of the functions within my team is, is our website. So that includes two pieces. So one is the content and the design of our website. But we also maintain the back end of the website. And we find ourselves under constant bot attacks. Our website is under attack from many different places. So we’ve built in a lot of redundancy and security. So it’s been years now that our site has actually come down, but we ourselves experience those attacks on our site all the time and for our customers again, any company, many companies think, oh, my data isn’t that valuable. But the odds are is every company has data that’s valuable. But there are certainly certain industries that can be greater targets, especially like in the financial space. You know, as I mentioned before, higher education, hospitality, I mean, many, many of the retail and hospitality breaches have really been in the news in the last few years from target to hotels. And that’s can be really scary for people who are impacted. Well, most my credit card on file. How is how is that company that I’m enjoying their product. But how are they protecting my data? And that’s something many of our customers take really seriously, because they know if they lose the confidence of their customers, it can really impact their brand and their ability to meet the needs of their own customers.

Rachel Simon: [00:08:00] Absolutely. So, you know, in your function leading the marketing, how do you utilize what are some of the tools that you use to make sure that your customers, potential customers understand the problems that you solve, how you solve them, and really the the trust that you build with your with your audience.

Stacy Blaiss: [00:08:21] Yeah. So, you know, for our customers, we really believe that knowledge is what’s most important to them. And we really try to position ourselves as that trusted partner. And education is so key. Not only is the cybersecurity landscape and the threat landscape changing quickly, there’s a huge shortage of personnel within the cybersecurity space. So that’s become attractive for new for people coming out of college looking for career changes to enter into cybersecurity. So we never want to assume that someone visiting our site or consuming some of our content knows what all the acronyms mean, right? And it is a complex industry. And so we really focus on trying to using language that’s clear, that’s as simple as possible, that avoids jargon and most importantly speaks in the language that resonates with our customers.

Rachel Simon: [00:09:08] Yeah. That’s so interesting. You brought that up because I am very sensitive to that jargon and like, industry lingo, you know, because when we want to balance, right, that knowledge and education, but then when we speak in lingo, we completely can alienate certain parts of our audience who don’t know what we’re talking about. So that’s very interesting because I’m imagine there’s a lot of technology that goes along with it that is pretty advanced.

Stacy Blaiss: [00:09:36] Yes. I mean, we call like the alphabet soup of cybersecurity, right? And one of our more popular areas of our site that we see a lot of really strong traffic to is we actually have a glossary. Right. And that’s something that we’re constantly maintaining and updating that we see a lot of engagement on, because people may not understand every term, or maybe the way something is defined is changed a little bit. Right. So we have found the glossary has been a really valuable tool on our site for customers, for prospects, even for our own employees.

Rachel Simon: [00:10:03] I bet that is. That’s so interesting. It’s like a next level, frequently asked questions, I’m sure.

Stacy Blaiss: [00:10:09] Yes, yes.

Rachel Simon: [00:10:12] So what else? What are some other aspects of sort of what you do in your role there? You do manage a pretty large team. So I imagine again, in a fast paced industry, then kind of that leadership component can be very busy as well.

Stacy Blaiss: [00:10:27] Sure. I mean, really what it comes down to is like, what’s my number one goal that I’m that I’m measured on that our CMO, our chief marketing officer, is measured on is is pipeline, right. Our business goal is creating pipeline that can generate revenue for the company. So when you think about pipeline, though, there’s there’s some things that you can directly say, hey, this drove a lead or this drove an opportunity. But so much of what we do now is unattributed. And what do we mean by that? Right. We think of it within beyondtrust as demand creation and demand capture. So demand capture is when someone comes to our site, they ask to see a demo. They request a call from sales. Right. So that’s that’s pretty clear. Someone’s raising their hand. They want us to. They want to hear from us. They want to engage with us. And that’s a clear marketing driven opportunity, right? But then there’s all the other things that we’re doing around demand creation. And what we mean by that is the things that are happening maybe even outside of our site. One thing we know in cybersecurity who are cybersecurity buyers, many of them work in IT and they’re in a technical space.

Stacy Blaiss: [00:11:28] And they have natural they have a natural distrust of what vendors say they can do. Right. So we like to think about of show me, don’t tell me right. And who’s doing the showing. Right. There’s our role in the showing, which is how we’re telling our our stories and using our customers as much as we can to talk about how our products and technologies have driven their cybersecurity journey and positive outcomes for them. But we also know that picking up the phone or sending a text message or an email to a trusted colleague, maybe you worked with them before, or maybe you know them from the industry, from a trade group, that a lot of those conversations are happening completely outside of our purview. So how can we get and do and do activities that get beyond trust, top of mind that gets people to think of us in their consideration phase of if they want to tackle, if they want to tackle challenges related to identity and access security, that we are top of mind and that we’re seen as a leader.

Rachel Simon: [00:12:25] So it’s that’s a good segue into, you know, a great way of being top of mind is through your team, right? Like through employees within an organization. So talk to me a little bit about how you utilize employee advocacy in order to help with that, that strategy. Yeah.

Stacy Blaiss: [00:12:45] So we’re extremely active on all social channels but primarily LinkedIn. And so employee advocacy we utilize a tool. It’s called we use Sprout Social. So shout out to sprout. And what it does is it enables our employees to share the content that we write and post as if it’s their own. They can also edit it. They can add an intro to it. Because what we found is that engagement for content that our employees share is like 4 to 5 times what we share under our own Beyondtrust name and our own Beyondtrust account. And our employees really like it because they feel confident that they’re sharing messages consistent with how we’re trying to talk to the market, and that will resonate with our customer. And frankly, it also makes it easier because they don’t have to write their own content, right? Especially within our sales team. They’re really busy. They’re focusing their time on engaging with customers and prospects. And so this enables them to help their personal brand to position themselves as that industry. Is that with that industry knowledge, by by feeding into our entire company content that we know will be relevant to our audience.

Rachel Simon: [00:13:51] Yeah, it’s it’s interesting that you bring up the, the difference in the, the stat between what your company page and what your employee content because it, it I mean, obviously you’re speaking my language here with LinkedIn. Right. But having that robust employee advocacy tool and strategy is so beneficial for organizations. It’s great to see it working well for Beyondtrust. Yeah, we.

Stacy Blaiss: [00:14:17] Have a huge content engine, right? We have a team of content folks that are working on whitepapers, blogs, our web content. You know, we have a PR agency. We actually we have our own podcast. Right. And so a big way we expand the reach of those things is through our social channels.

Rachel Simon: [00:14:34] So as we’re moving into, you know, wrapping up 2023 and going into 2024, what are some trends that you’re seeing or things that you’re looking ahead into the year to come that will sort of impact your industry beyond trust?

Stacy Blaiss: [00:14:49] Yeah. So what we’re finding, you know, I don’t think this is necessarily new. Right. But that the buyer journey and the way people want to buy has changed pretty drastically. So when you think about your experience as a consumer, right, do you want to really want to talk to a sales person? Many times we do all of our own research, and then we might go into a store when we’re actually ready to buy to make a purchase, or we’re doing it entirely online. We’re looking to have as much of that buying process as possible, be a self-service. And that’s no different in the in the B2B buying space. Now, there definitely is within the buying within the buyer journey, there is value. And many of our customers value that that contact with the salesperson, with the sales engineer, especially as they move along the the evaluation of the product stage. But before we ever get to that, you know, 70 to 80% of the buying process is done before they ever even reach out to us, right? So how are we focusing on providing the most information, the best information, so that they can self educate. And we also are really looking for you know, we know that people come to our website. Absolutely. That’s a place you look for information. But if someone’s interested in Beyondtrust, they’ll look at our website and they’ll find they might find value of what we put there, but then they might go on to Reddit, they might go to a review site to get, again, that third party perspective or that pure perspective on how they might be using the product.

Stacy Blaiss: [00:16:07] It’s interesting. We launched our own podcast, our own podcast about a year, a year and a half ago, and one of our goals with it is we don’t talk about what we do or our products at all. It’s it’s hosted by our chief technology officer, and he just interviews different people in the cybersecurity space about the problems they’re facing, challenges that they’re having, and really telling those stories. And it’s just, you know, yes, it helps with our brand, but it’s really not our goal. There isn’t about necessarily directly driving revenue. Right. But what we’re finding is it’s been about a year and a half is the podcast is getting more traction. It has really become a way to talk to people in our market and to just help Beyondtrust be top of mind in a way that doesn’t feel like we’re just pushing our products, but that we are also out there educating and self educating or providing tools that people can self educate. And it’s also interesting what we found is it’s actually helped with our recruiting, with our, you know, we’re always looking for talented engineers and to be developing our products, to be selling our products. And we’ve we’ve gotten feedback that the podcast gets mentioned a lot, you know, as an interview during their interview process of like, hey, this is this is a way I either found out about Beyondtrust or when I was doing my research about your company, I started listening to it and it gave them an insight to kind of who we are as a company.

Rachel Simon: [00:17:22] That’s so interesting. I mean, Lee, not too dissimilar to sort of the approach here, right?

Lee Kantor: [00:17:31] I think that what you’re doing is you’re it becomes almost a product placement when you’re chief technology officer is the host of the content. Your brand is associated with it without saying anything. It just comes along for the ride. And also you’ve excluded all other competitors and noise. So the only really connection that the guest has and the listeners are with your brand. So I think that’s part of the evolution of podcasting in my opinion, over the years, I think has been that when brands see their show or their podcast as a product placement and spend their energy spotlighting their guests and their targets rather than talk about themselves, then they’re better served in the long run.

Stacy Blaiss: [00:18:16] And people love stories, right? They want to hear how the cybersecurity, how the cybersecurity every day people are there in the trenches, right? They’re facing these every day, these attacks and even challenges within their company. I mean, cybersecurity teams and, you know, it and many of which are IT teams, right? They’re traditionally underfunded, under-resourced.

Lee Kantor: [00:18:38] Underappreciated.

Stacy Blaiss: [00:18:39] Underappreciated for sure. Right. But they have a lot of pressure and there’s a lot of expectations on them. And so I think really uncovering and highlighting those stories has been a really important goal of what we’re trying to do with our own podcast.

Rachel Simon: [00:18:52] Yeah.

Lee Kantor: [00:18:52] And then in your business, I would imagine most of your clients are coming to you because of something bad has happened. Right? I mean, what percentage of people are coming because something bad happened and they need your service as opposed to, oh, let’s look into the future and let’s be proactive about this. I’m sure it’s less or doing it that way that you’d like it to be, but it’s probably less.

Stacy Blaiss: [00:19:15] It’s a good question. I think we absolutely will get you’ll you’ll hear of a big company that was breached on the news. And lo and behold, we’re seeing we’re starting to see inquiries and opportunities within Beyondtrust. So there’s absolutely that reactive of a company experienced a breach or an intrusion of some close call or a close call. And I think the flip side of that is when there is major breaches in the news that also the CEO might all of a sudden now.

Lee Kantor: [00:19:39] It’s an elevated priority.

Stacy Blaiss: [00:19:41] Protected against this kind of breach. How did this happen? You know, we have seen and we hear from our customers that there is more awareness and visibility at the sea level for CEOs at the C-suite, but it can really vary. But many times other maybe a competitor or just a huge a huge breach on the news can then drive. Well, are we protected against that?

Lee Kantor: [00:20:02] Right. Because now it’s a priority. Because if it was on the news, then I’m paying attention, right?

Stacy Blaiss: [00:20:08] One of the challenges it’s hard to quantify many times the value of not being breached. Right. So so that’s a challenge within cybersecurity is proving your value. So look if you can say your company hasn’t experienced a breach in several years. That’s a testament that what you’re doing is working right. But that can still be harder to quantify versus if you did have a breach and how you reacted or what the business impact was of that.

Rachel Simon: [00:20:34] There’s a reason why we all have insurance, right? Right. You have it when you you don’t use it until you need it. But when you need it, you really need it. So the idea of having these tools in place to protect and not having any issues means that’s a good thing, right?

Lee Kantor: [00:20:50] Right. But from a company standpoint, it’s hard to get your customer to appreciate that, because a lot of times it’s an out of sight, out of mind. It’s like when you’re not seeing that, then you’re like, well, do I really need that? And that’s where you have to always kind of remind your customer that, hey, we’re working here hard and we’re doing a lot of things you may not be noticing, but we’re here for you in case that situation does occur.

Stacy Blaiss: [00:21:15] It’s interesting you mentioned insurance. You know, there is cybersecurity insurance. And the last year and a half, two years, we were hearing from customers that it was harder to requalify, even if they hadn’t themselves suffered a breach because the number of payouts was going up. That insurance company were insurance, cyber insurance policies. And the companies that issue them were really raising the criteria for qualification for these policies. So it’s really been interesting. And that was a great opportunity for us to talk about how our products specifically can align to requirements by cybersecurity, by for cyber insurance policies. And that’s been that’s also you talked about drivers, right? So maybe you’ve suffered a breach. Maybe there’s a big breach in the news. But maybe you’re trying to renew your cyber security policy that you didn’t have any issues with the past few years. And your insurance company is saying, hey, in order for us to renew your your policy, you have to show proof that you’ve done these, these steps and taken these activities to protect your your network. Yeah.

Rachel Simon: [00:22:15] I was actually curious if there’s like legislation out there that says, you know, mandates like what companies have to do to protect their customer data.

Stacy Blaiss: [00:22:24] Yeah. So different industries can be subject to different requirements. And it’s also different by region. Europe has they they rolled out GDPR which we’re talking about acronyms. I’m trying to remember what stands for right in the US actually when it comes to privacy, our requirements tend to be less or more lax compared to to Europe. But then within each industry, like I’ll use healthcare as an example. Many of you are probably familiar with HIPAA. Every time you go to the doctor, you have to sign your HIPAA statement. And so companies in the health care space have certain requirements to protect what’s called personally identifiable data or for their for their patients. Right. And so, you know, hospitals, doctor’s offices, anyone in the health space, they may have certain requirements that they are required to do to be compliant with that mandate. So that’s definitely something we also look at and we think about education is how can certain products or certain functions or approaches to cybersecurity can enable customers in certain industries that are that that have to meet certain requirements, actually meet them?

Rachel Simon: [00:23:27] Yeah. Just thinking about like the wide variety of industries, the different requirements per industry again. And then Beyondtrust is a global company. Correct. So you have customers all over the world who have different requirements based on where they are. That’s a lot of, you know, things to manage in a fast moving space where there’s just a lot of people trying to do bad things and get people’s information. Yes.

Stacy Blaiss: [00:23:55] And there’s not one like global requirement, right? So we have a presence and have been growing substantially in Australia as an example. So they’re they call the Australian Essential Aid as something that the Australian government has put out. So you know, for companies that are in the US may not be as relevant, but for our, for our sales team and our engineers in Australia, it’s something they’re really focused on and how to educate customers on how to align with the Australian Essential eight. Because if you’re a company based in Australia, you are required to comply with that mandate.

Rachel Simon: [00:24:24] So interesting. Well, I think we’re kind of at our time. This has been so fascinating. Any last things you would love the audience to know about you, about Beyondtrust?

Stacy Blaiss: [00:24:35] Yeah, I think, you know, when it comes to marketing and cybersecurity day to day, the pace is really fast. We have to move as fast as the industry does, and I think it’s something really exciting place to consider. You know, there’s so many different roles within marketing, within my team, within the larger marketing team, we also have field marketing, product marketing. And I think for the folks that come in to marketing functions within the cybersecurity space, they become super marketable. They learn great skills. It’s a really exciting place to be a marketer right now.

Rachel Simon: [00:25:07] Absolutely. It sounds like it. And, you know, where’s the best place to find out more about you and Beyondtrust?

Stacy Blaiss: [00:25:13] Sure. So, you know, our website are, you know, our most visible sales person, beyondtrust.com. You can access information about our podcast, Alison. And Bob, they’re about our company. And I can be found on LinkedIn.

Rachel Simon: [00:25:27] Excellent.

Lee Kantor: [00:25:28] Now, before we wrap, I want to get just some knowledge, a little bit of your low hanging fruit for anybody out there when it comes to protecting themselves. Is there anything kind of that’s easy for most people can do that. Maybe they’re not thinking about to protect themselves.

Speaker5: [00:25:43] Yeah. Mean.

Stacy Blaiss: [00:25:43] I think when it comes to low hanging fruit, it’s always be suspicious, right? Is, you know, don’t just trust that because it’s a company you do business with that communications you get from them are valid, right? Whether it’s your bank, right? I mean, I know as a bank, for example, they will never call you on the phone and ask you for your password. Right? But again, it’s the bank. It’s very easy for bad actors to maybe find out who you bank with and to try. And that’s that social engineering to say, hey, Lee, I know you bank with Wells Fargo, so I’m going to or I’m going to try sending you a text. Right. Hey, we need you to reset your password. Right. And you just think, oh, yeah, I think at Wells Fargo. So this must be legitimate. So definitely. Especially when you’re being asked for sensitive information like passwords, Social Security number, even your address. Right. Is that really be suspicious if it’s not something you yourself have initiated.

Lee Kantor: [00:26:38] Yeah I know for myself personally, I’m super paranoid of everybody at this point in my life that I’m if I get anything from anybody, I go to the website or I’ll call them myself directly to ask if it’s real or not, because like I am bombarded with, like you said, I know you’re a Wells Fargo customer and it’s like, I’m not a Wells Fargo. So if they’re if somebody’s trying to ping me about that, then there’s going to be other people pinging me and just hoping, or your Netflix subscription is something, you know, something that they’re just taking a shot because a lot of people have Netflix, so they assume that I have Netflix. And so whenever I get something, I’m always proactively going backwards to say, is this real? I’m going to check I’m not clicking on anything anymore at this stage.

Speaker5: [00:27:29] Yeah.

Stacy Blaiss: [00:27:29] And as great as those risks are for your personal life, they can be even greater in the workplace. So the same cautions that you would exhibit in your with your personal life and your personal information, you should bring that same mentality to work.

Lee Kantor: [00:27:40] The same paranoia, the same.

Stacy Blaiss: [00:27:41] The same level of of of just really thinking things through. When you get something that maybe you’re not anticipating or you’re getting an attachment from someone that you weren’t anticipating, even if it appears to be coming from a coworker, especially a superior, that’s often how they will target you, because it’s like, well, you’re going to be more likely, hey, this person who has a lot of seniority is reaching out for you and asking for information.

Lee Kantor: [00:28:03] And I don’t want to mess it up. So I’m going to do whatever they say without questioning.

Rachel Simon: [00:28:08] Well, and I’ll share one, one tip as far as on the LinkedIn side, which is if if you do not already have two factor authentication turned on, turn it on immediately, because a lot of people have been having issues getting locked out of their account because someone will log in, kind of access their account, change their password, and if they don’t know their password, they can’t get back in. So turn on that two factor authentication really everywhere, but definitely on LinkedIn.

Lee Kantor: [00:28:33] Is that something, Stacey, that you agree the multi-factor authentication authentication is kind of a must have nowadays. That’s not a, you know, just do it occasionally.

Stacy Blaiss: [00:28:43] I mean, that is a best practice. And something to think about too, is it’s not just for your personal account. For Beyoncé’s business account, we have two factor authentication turned on. Absolutely.

Rachel Simon: [00:28:53] Well, because your team are the ones who access your company page through their personal profiles, and so they’re the company page. Collateral is potentially at risk if their profiles are at risk. Right. So yes, just a good thing across the board.

Lee Kantor: [00:29:08] But it’s tricky from a business to business standpoint because part of your value is speed, right. Like you want the customer to not have friction. And you’re adding now friction on purpose to protect them. And I think people have to just accept a certain level of friction nowadays in order to be safe.

Speaker5: [00:29:27] Absolutely yeah.

Rachel Simon: [00:29:28] I agree.

Lee Kantor: [00:29:28] Now are we almost at the end of passwords? Where do you think we are when it comes to that.

Speaker5: [00:29:33] Yeah. So for.

Stacy Blaiss: [00:29:33] Years there’s been predictions that the password is.

Speaker5: [00:29:36] Going away.

Stacy Blaiss: [00:29:37] Right. You know we are seeing one of our, one of the products that Beyondtrust sells is password safe. Its password vault for business, for business, for business related passwords, for privileged passwords. And while passwords may exist in the background, the idea of having to remember and type in a password is slowly going away, right? So whether it’s through using other types of identification, whether it’s your, you know, your thumbprint, other types of biometric identification, the idea of having to remember and recall passwords is really is really decreasing.

Lee Kantor: [00:30:16] And they’re using more kind of social intent. You’re able to tell tell the software can know that what I’m doing is I’m really me based on behaviors.

Speaker5: [00:30:26] And that’s where some of the.

Stacy Blaiss: [00:30:28] Analytics can come into play. And some of the intelligence behind some of these tools. Right, is maybe, maybe Rachel typically access maybe she’s a privileged user. Right. She’s an IT admin. She needs additional privileges and the average user to to access the account. And she typically is working Monday through Friday from 9 to 5. And guess what? Rachel logs on Saturday night at 2 a.m.. Even though she’s a privileged user and she’s been granted rights that have been validated that she she needs them, that’s an unusual activity, right? So that can be flagged as potentially problematic because it’s outside. That’s where the intelligence comes in. This is outside of her normal behavior.

Lee Kantor: [00:31:09] And I think it’s so important that when you’re working with a company like Beyondtrust, this is all they’re thinking about 24/7. This is all they’re doing. This isn’t something that you this isn’t a do it yourself project. You know, being, you know, safe with cybersecurity. I mean, you have to go with a trusted advisor that is really living and breathing this 24 over seven and learning best practices from all of their clients. You’re getting kind of really robust intelligence from this, from a beyondtrust.

Speaker5: [00:31:39] Yeah, absolutely.

Stacy Blaiss: [00:31:39] As I mentioned with the with the under resources around it and cybersecurity, you know, the vendor relationship is very important. And we also are seeing customers wanting to decrease the number of vendors they have. So the more of their needs and their business outcomes that we can provide, the more we can position ourselves as that trust and be that trusted partner. And, you know, one thing you mentioned was friction. And we know that’s a huge pain point when you’re introducing tools that can help make you more secure, is that you feel that friction. So that’s also a big focus of our of our products is not just making more making companies more secure, but also how can we do it in a way to reduce the friction that doesn’t cause negative impacts on efficiency and the ability to get the job done?

Lee Kantor: [00:32:22] And then one more time before we wrap the website. Website. Beyond trust.

Stacy Blaiss: [00:32:28] Beyond.com.

Lee Kantor: [00:32:29] Good stuff. Well thank you Stacy so much for sharing your story. Doing such important work and we appreciate you.

Stacy Blaiss: [00:32:34] Thanks, guys. I loved being here today.

Speaker5: [00:32:36] Thank you.

Lee Kantor: [00:32:37] And thank you, Rachel.

Rachel Simon: [00:32:38] My pleasure. This was a great conversation and I definitely learned a lot.

Lee Kantor: [00:32:42] All right. Well this is a wrap. We’ll see you next time on Sandy Springs Business Radio.

 

About Your Host

Rachel-SimonRachel Simon is the CEO & Founder of Connect the Dots Digital. She helps companies ensure that LinkedIn is working for them as an asset, not a liability.

Rachel works with teams and individuals to position their brand narrative on LinkedIn so they can connect organically with ideal clients, attract the best talent, and stand out as a leader in their industry.

Rachel co-hosted LinkedIn Local Atlanta this week along with Phil Davis & Adam Marx – a networking event focused on bringing your online connections into the real world. Connect-the-Dots-Digital-logov2

Connect with Rachel on LinkedIn.

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November 10, 2023 by angishields

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BRX Pro Tip: Start a List of All the Things You’ve Passed On

November 9, 2023 by angishields

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BRX Pro Tip: Start a List of All the Things You’ve Passed On

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you know, we run a small business. We have all kinds of opportunities. I have a tendency to chase shiny objects. I get excited, but I mean, ultimately you got to kind of pick something, move with it, and a lot of good stuff kind of gets put on the shelf. What’s your counsel on some of those things that came through on the first pass and you didn’t act on? What do you think we ought to do?

Lee Kantor: [00:00:32] Well, I think that, like you said, we’re bombarded with stuff, stuff to do, things that are coming in front of us. And it’s super important in your work as an entrepreneur or especially a solopreneur to capture some of the wins, right? You’ve got to have a list of those accomplishments because that gets you through tough times and that reminds you of all the things you’ve done and all the talent you do have. Right? So you have to have that kind of list of accomplishments and wins to remind yourself of all that stuff. That’s super important.

Lee Kantor: [00:01:05] I think it’s also important to have another list where you’re building a list of things that you’ve passed on. Like in our case, in Business RadioX, we’ve passed on being ninjas when it comes to video. We’ve said, “Nope, that’s not our lane, that’s not what we do.” And it’s important to have this list of things that you’re not going to pursue and not going to invest time, energy, and resources in to remind yourself that you can stay disciplined and stay the course. When things get harder, you’re tempted by other things that are those shiny objects.

Lee Kantor: [00:01:40] So, this way, by having both a list of the wins and a list of the things that you’re not doing helps you kind of stay focused in on the true north and the mission of the operation. I think it’s important to have this list of times you were able to keep the boundaries you set for yourself because it will help you keep disciplined and help you avoid temptation when your confidence wavers somewhere down the line. So, you’ve got to know where you want to go, but you also want to know where you don’t want to go. So, you just stay the course.

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