Intro: Broadcasting live from the Business RadioX Studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning. And today’s episode is brought to you in part by Woodstock Neighbors Magazine, bringing neighbors and business together. For more information, go to Facebook and Instagram at Woodstock. Neighbors .bvm. You guys are in for a real treat this morning. Please join me in welcoming to the broadcast with Bodyfit with Aimee and Softwave Regeneration, Ms. Aimee Parscale. How are you?

Aimee Parscale: Good morning. How are you?

Stone Payton: I am marvelous. I have so been looking forward to this conversation. I got a chance to meet Amy personally through a mutual friend. I don’t know if he told you or not, but he. Wang dangled an invitation for me. Or at least told me where and when to be at a pool party a while back. We had such a marvelous time at your home and everyone in town who knows of you and knows you. And that’s no small number, just thinks the world of you. And I can begin to realize why I am really looking forward to this. I got 1000 questions. I know we’re not going to get to them all, but. But maybe a good place to start would be if you could articulate for me and our listeners mission, purpose, what are what are you and your team really out there trying to do for folks? Oh, my.

Aimee Parscale: Gosh. So I am so hugely passionate about people’s health and well-being. And my mission in life has been to create the life that you’re designed to live. So the best life that you can possibly live is going to come from your health and your wellness and your well-being and what feeds your soul. So, you know, I guess, you know, there’s that saying when you get really comfortable in marriage, I was in a very wonderful still in a very wonderful marriage of 33 years. And I’m not the typical story. I was very fit when I married and very young at that age of 18. And over the years, I got very comfortable and I put on quite a few pounds. So through the course of our marriage, I lost 178 pounds.

Stone Payton: Wow.

Aimee Parscale: So that was, you know, I decided that for myself that I had waited too long. I was sitting on the sidelines of life and I needed to take care of things. So I lost 178 pounds and decided to be a part of the NPC figure bodybuilding committee and get myself on stage.

Stone Payton: Well, now that is quite a transition from being overweight. I mean, you were overweight, you were too heavy for your for your frame all the way to being in the bodybuilding arena.

Aimee Parscale: That was my goal, was to get that foot on stage. So in the course of this, I had the privilege of meeting Mr. Lee Haney, who is an eight time Olympian, and he came to me and just said, Would you consider getting certified? This was not the path that I thought my life would take, but I was fortunate that it has. So I achieved my personal trainer certification and I opened Body Fit with Amy.

Stone Payton: Wow. And how long ago was that?

Aimee Parscale: So that has been four years. And so it is an online nutrition and wellness company. So I write custom workouts for people. I deal with people who have autoimmune PCOS, menopause, general overall health.

Stone Payton: I got to believe that that has to be incredibly rewarding work.

Aimee Parscale: It is the most phenomenal thing because everybody is always thinks that it comes from the weight loss. You know, everybody’s like, you know the exterior, when am I going to lose weight? But for me, it is the 3 to 4 week moment when my clients lose weight and start fueling their body, right? All of a sudden their mind becomes just the most wonderful place. And they call me and they’re like, I don’t know what’s going on. I’m more confident than I’ve ever been in my life. What have you done to me? So for me, the interior is the overall gift. The exterior is a given. If you work the program, you’ll get the results. But the interior, the confidence, the success, the the just overall well-being and how you’re going to act as a human is just phenomenal. So it’s it’s exciting to watch people unfold and be their true self.

Stone Payton: Well, this is such a timely and germane conversation for me personally. Nothing like the the radical transformation that you describe in your own life, but you’re meeting me 55 pounds ago. Wow. From when I got here to Woodstock.

Aimee Parscale: Congratulations.

Stone Payton: And I have I have Stacy Roby. So largely to thank for that, who’s kind of like in the functional medicine world and. She came in studio and we didn’t even do a show. We were just doing kind of a one on one visit to learn more about each other’s business and how we can help each other. Which, as I’m sure you’ve discovered, this community is fantastic in that regard. And she coached me up and the biggest thing was just getting me to eat cleaner. And then and then I and then I hit my initial objective, which was to lose 15 pounds so I wouldn’t have to get on blood pressure medicine, which is perfect. But but that gave me to your point, that gave me the confidence, right? Like now I got a little momentum. I got a little confidence. Hey, I can do this. And so I started doing some other things. I kind of sort of started stacking those habits, right? And and I learned a ton, but it was it was the from the inside, it was the I got my, my, my mind shifted.

Aimee Parscale: Exactly. Mindset.

Stone Payton: You see this all the time, don’t you?

Aimee Parscale: Absolutely. One of the best compliments I think I’ve ever gotten was I had a 24 year old client, young man needed to lose well over 100 pounds. And when I met with him, I said, you know, one thing I’m going to ask you to do is not talk ugly of yourself, not to yourself, not to somebody else. And I said I relied on affirmations to carry me through my entire journey. So I said, I’m going to give you some simple you are worthy of change. And I said, When you are driving down the road and you feel doubt, I just want you to say, if a doubtful thought comes in your mind, I just want you to change it to I am worthy of change. Simple sentence. And I said, It may sound silly, you may think I’m crazy. So about six months goes by and he called me up and said, I want to take a walk downtown with you. And we were walking. And he said, When you told me to do the affirmations, he said, I thought she’s crazy. And I thought, Well, of course he probably thinks, you know, she’s old enough to be my mother. Why is she telling me all these things? You know? And he said, But what I realized, he said, is every time I have a negative thought, now your affirmations come in my mind, and the first thing I say is I am worthy of change and that this point he was sitting 115 pounds down.

Stone Payton: Wow. And I don’t fully even a little bit understand the science behind it all. But it’s my understanding that the physical and the the mental, the emotional, they complement each other and get you going on an upward spiral. Like I mean, even doesn’t the chemical balance in your body change as you make the physical changes and the mental changes?

Aimee Parscale: Absolutely. And I also went on to get my functional You were saying you worked with a functional practitioner. I got my functional practitioner certificate this past year. Yes. Mainly because I wanted to take it a step further for people who were struggling with more than weight loss or were on prescription medications and couldn’t get themselves off. So a lot of times, you know, we need to take a deeper look. We need to really go in and look at the interior and say, what is the problem? And I think a lot of people rely on our doctors and they’re wonderful. And there’s a place for everyone in this big, beautiful world. But a lot of times it’s going to take a functional practitioner or a nutritionist to stop and interview you and say, what? What are your daily habits? What’s your lifestyle? What’s your stress level? What’s your sleep? You know, tell me all the things about you, because all of these factors could be things that are coming into play. That might be the one reason that you have to be on a prescription that you don’t necessarily need to be on it. If we just tweak your lifestyle just a touch.

Stone Payton: Well, I’m delighted to say the only medication I’m on is Evan Williams. And, you know, and I’ve kind of got my disciplines around that, right. I love it. But you guys in your space of the of the functional medicine, it occurs to me you’re working a lot more. I don’t know what would you call it, the front end, the, the, the wellness side of things as opposed to, oh, something’s broke, let’s go in there and fix it. And I personally find that so much more attractive and powerful and productive.

Aimee Parscale: Yeah, very much so. You know, it has just been an absolute honor. I feel very fortunate that, you know, I do live in this wonderful small town and I’m able to meet people face to face that I work with. You know, I want everybody to know me, Even though it’s an online based company, we do meet everyone and train them face to face on how to work their nutrition. And I try to tell them, lean into me because we all need support. We need cheerleaders, we need a support system. And all of these things will create success for people and accountability, you know, feeling like they have someone that’s in their corner.

Stone Payton: Yeah. And it is this this town for guys. And I know that our listenership goes well beyond Cherokee and Woodstock, but Woodstock, it’s like living in a Hallmark movie. I mean, it really is. And I do know every bartender in town, too. But but really, it really is. It is. It is marvelous. I just I love everything about this community. But let’s talk more about. Out to work. And if you if you would like, we can talk about a use case or a scenario. But I’m particularly interested in the in the early stages of beginning to work with someone like like is there a consultation. Yeah. Just talk that through a little bit.

Aimee Parscale: Okay. So what we do is we send out a step one packet and this is going to tell us some background, very similar to a medical release that a doctor’s office. It’s going to tell me if you’ve ever had any injuries, if you’re on any prescriptions, a little bit about your sleep schedule, where you work, what you do for a living. You know, what is your you know, you and I were talking this morning about you seem to be an adventurous, much like myself, you know. So I tell people all the time, tell me about what your lifestyle is like. Do you like to travel? Do you work with travel a lot? All of these things are going to help me in creating a plan for you. So I take all this information along with we have our own app that is the app app and it can be found.

We send a link out to our clients and then they go in. They can put their check ins, their pictures, everything up for us. And then I’m going to take all this information over a week period of time, and then I’m going to set up a schedule that works well for our clients, and then we’re going to meet with them one on one, and we’re going to teach them ways to fuel their body, things to eat on how to eat clean. A lot of people just don’t understand the macro based way of eating, which if you’re not familiar with that, it’s a scientific way of eating. I call it the best lifestyle way of eating. I know there’s lots of trending ways to eat, but macros is a concept of taking in the right amount of proteins, carbs and fats for your lifestyle. So if we give the body what it needs and we fuel it correctly, then ultimately I’m going to keep you in a caloric deficit. Now, that deficit may be that you’re looking to lose weight, but we can also have people maintain and also gain muscle as well.

Aimee Parscale: So we meet one on one, we do this training and then we send you out and we do weekly accountability. So that would be checking back in with pictures and weight. And we’re talking throughout this whole thing. We don’t keep people in it more than a month at a time. They’re welcome to come and go. My philosophy is, if your mind is right and you’re in it, then I am in it with you. But I am not going to make you stay somewhere and create more issues for you if you’re not comfortable. Because I feel like everybody will do it when they’re ready and when if they are ready, they’ll come and they stay. And I have clients who’ve been with me for years, who’ve long met their goals, but they travel and they like to know when they come home that I’m going to pull them back in, you know, and get them back on on pace. So they have that discipline again that creates them to be their best, their best being.

Stone Payton: So that that accountability, that and also like for me, like a support system and having a roadmap is so crucial. And for me, I found it helpful to get realistic about what I would and would not do. Like, I know we’ve joked about it, but you know, I’m 60 years old. I’m going to enjoy a cigar and a cocktail from time to time, so I’m still living. So I wasn’t going to just cut all that out and try to be Mr. Universe, you know? But I got very real with myself. And and the other thing that really helped me a lot was my wife, Holly. Well, we’re kind of empty nesters, so she can eat what she wants and I can eat what I want. But for the most part, she just kind of came along for the ride with me and we both got healthier together. Absolutely.

Aimee Parscale: And what I find, too, is that a lot of times it’s just people are afraid to go to a gym because they don’t have the direction or, you know, let’s say we’re all in different you know, I’m in my 50s and in my 50s. I don’t plan to squat something on my back because that’s probably not going to be my best decision at this point. Now, 20 years ago, it might have been my best decision. But so we do write custom workouts and these are in my app and they all have a video beside them so anybody can put their headset on with their favorite music. They go to the gym. I’m going to tell them how many sets, how many reps, and we’re going to custom write the workouts according to what fits them. So if you said to me, Amy, I can only do three workouts a week, then I’m going to make sure you have the best three workouts you could possibly give your body.

Stone Payton: Yeah, well, that’s interesting. Okay, let’s talk about me for a minute. I mean, it is my show. Let’s do. But so now I’m thrilled with the those results of losing the weight. I have more energy. You know, I’m even that much better of a mental state. My clothes fit better. I feel like I look a little better in my clothes, all that kind of stuff. So now I’m like, Yeah, but I wish my arms were a little bigger. Now I want to bulk up a little bit in the right, somebody you can hire. Exactly. So I mean, you can kind of meet people where they are. Absolutely. Take them from there. And again, you know, help them. You know, I’m not going to try to be Mr. Universe and I don’t want but, you know, I’d like to. So, like, if I had that set of objectives, I could sit down with you or get on your program. You could. And then I would have that.

Aimee Parscale: And I always tell people, you know, tell me what you want to look like. You know, everybody uses Pinterest for everything. Like if there is a body you want to look like, show it, show me, show me, let’s create it. Because just what you’re saying, everybody does have a different look that they’re after. Yeah, I was a figure competitor. I didn’t want to look like a, you know, so muscular that I didn’t feel feminine. But at the same time, I did want to carry a good amount of muscle so that as I age, I’m reversing age, you know, and I’m keeping my structure, my posture is able to hold itself strong. And, you know, obviously the more we eat and the better we feel ourselves, we can lifestyle live better because the goal is not to be able to starve ourselves for the rest of our lives, to keep weight off the goal is to teach the body, to metabolize the foods, and when we do this, then we can lifestyle, live, enjoy those vacations and not have fear of failure.

Stone Payton: Well, that’s another great point, and I really will quit talking about me after this. But I. I did not willpower my way to one of those pounds that came off. I adjusted my disciplines. I guess you would call them, but I didn’t like go without. I never went hungry. But you know, I just made the goal. Yeah, I did not. It wasn’t a willpower thing at all. And it’s. And it’s not now. And now it’s not. I don’t even have to remember it. It’s just almost. It’s just almost habit and routine. Now, you know, that’s been, you know, well over a year now, I guess year and a half. And so it’s just the way that my that my day is organized now and the way our grocery list is organized now. And it doesn’t mean I don’t hit the power bar now and again. But you know but I don’t but but and but I. Why not eat a whole slice of key lime, you know, and I might get a slice on the weekend and, you know, nibble at it throughout. Just little things like that. Maybe you’ve learned.

Aimee Parscale: Those habits and once you learn those habits, second nature. Now, that’s what I said. I said, you know, I started my journey at 40 and now I’m the ripe age of 52. Now, it did take me around eight years to get my weight off. I would say at the time I was very blessed with someone who understood exercise. But finding a nutritionist, which was very important to me, was that I was able to find a way to, in my world, create bodies quicker for people so that they could see those goals faster. So I do really hone in on nutrition and what people eat, but I am a huge advocate of you should never have to tell somebody you’re on a diet. I don’t like the word diet because it has die in it, you know, and it makes everyone feel like they want to die. So I want people to feel alive. And by living, you’re going to go out, you’re going to socially engage with people. You’re not going to give up your life. You shouldn’t have to say, I can’t go to dinner or I can’t meet you or I can’t have get togethers. You know, people always said to me, well, you know, just like the pool party, how do you have a pool party and not participate? And I said, Well, I do participate, do participate, do participate, because I’m living, you know, and that that’s you know, I’m in a marriage, a relationship. And in order to be fair to my soulmate, I need to be able to date him, you know, And these things I feel like are so important.

Aimee Parscale: And I feel like that that’s the barrier that too many people put too much pressure on themselves, that they have to feel like they have to be perfect and eat less. And, you know, the the favorite saying when people come to me is they’ll say, don’t worry. I’ve been eating salads all week, you know, before I met you. And I said, Well, I’m so sorry because I’m going to feed you so much now that you’re going to feel like, you know, there’s no way. And they always come back a week into it and they say, Well, the best thing I can tell you is I was never hungry. And how did I lose weight? Well, you fueled your body so it didn’t have to hold food. So it’s a beautiful scenario, You know, just like you said, not everybody is looking to put their foot on a stage. For me, I was looking to create a goal so big that I wouldn’t fail. But I feel like everybody has different goals, you know. But I tell people, dig deep, look personally for what your goal is. So in saying this, not the goal of, you know, I want to be the best family person I can be, you know, look at what you want. And when people say to me, now, what was your goal? I said, My goal was to put on the little black dress and go to dinner. You know, that’s what I wanted to do. So that’s the goal.

Stone Payton: So you got a lot of irons in the fire. Not unrelated, I’m sure I’m looking forward to learning more about this. But you have this this soft wave regenerate. Yeah, speak to that a little bit.

Aimee Parscale: So this was just, you know, there again, this wonderful community. My father, I moved him to downtown Woodstock last year and he purchased the founding creator of the Ortho Gold 350 soft wave machine. And just on a fluke, I was having some pains and he was kind enough to say, Why don’t you come to my corporate office and let me just let me just work on your back and see if I can make you feel better. So what? Soft wave regeneration is it’s a cellular tissue regeneration machine. And what this does is it goes in and it repairs the cells that are damaged. So it’s going to increase blood flow to your body. It’s going to help inflammation. If you have plantar fasciitis, if you have problems with diabetes, if you have chronic pain, frequent urination, it is a marvel machine. It’s FDA approved, it’s noninvasive. And it was the beautiful sister company of body fit because it was going to allow my clients who possibly worked out too much, had shoulder injuries, back issues. A lot of times people will be in sports. Athletics do things over the years and they continually are taking ibuprofen or trying to, you know, baby a pain. So I went to him and four visits later I was like, I don’t know what this miraculous machine is, but I need more of it in my life. So I found myself asking him to please take care of my body fit clients. And then, you know, I said, You know what? It’s time we need to bring this to Woodstock. So I decided to purchase the machine and get certified in treating people who deal with chronic pain. So it is a very. A quick treatment. Each treatment is about 10 to 15 minutes. Oh, that is fast. It is. We are blessed to say that we are located right in downtown Woodstock off of Rush Street if anybody lives here. I think everybody knows where we are. We have the little Moki in the driveway, so everybody always.

Stone Payton: Says, Yeah, we know the Moki.

Aimee Parscale: Everybody knows the Moki in town. So but we our goal was to create an environment that people didn’t feel like they were going into a doctor’s office or a clinic. We wanted more of a luxury environment where people felt comfortable they could come in. We invite them, welcome them with hospitality, excuse me. And so we do have the exam room set up in the office in the home. And so the average treatment time is six weeks and that’s one treatment a week. So it’s going to work on repairing the cells for 8 to 12 weeks after each treatment.

Stone Payton: Wow. So have you had the benefit along the way of one or more mentors as you made that transition? You lost the weight, you went into business. You got you’re so credentialed, you’ve rattled off like 3 or 4 different certifications. Have you had the benefit of some folks that really helped you navigate even just the, you know, the entrepreneurial terrain, let alone the the knowledge base that you had to pick up to to get to be an expert in this domain?

Aimee Parscale: You know, I would say I have had multiple people opened my first entrepreneurial experience when I was 16 years old. And that was always my avenue was that I learned very quickly that my soul was fed off of people. And so I say I live in a very peoplely world. And that was one of my main reasons for wanting to live in downtown Woodstock so that I could be outside walking and feeding my soul with the people that lived around here. And that’s exactly what’s happened for me. So but along my journey, I would say that. My mentors have been in all calibers of my life. It seems like that each conversation I have, even I’m going to toot your horn because even this conversation this morning is, you know, I find this very enriching to sit here with you and learn about what you’ve done and how you’ve come to where you are. So I try to take key points along the way that people tell me they’ve done and say, How can this improve my life? How can this help me be more passionate in what I’m doing? And I feel like that as an entrepreneur, it you know, obviously as entrepreneurs we are trying to make some income and I don’t argue that, but I do feel like that being an entrepreneur goes so much deeper than income. It goes into living out a passion.

Aimee Parscale: Most entrepreneurs have a passion to better something in life, and mine happened to start with myself. And that may sound a little selfish, but in order to help others, I had to find my best self first. And I always tell people, Don’t put yourself on the back burner, you know, because to be your best, you have to be your best to yourself first. And when you’re best to yourself first, then everything else will flow and come together. So, you know, I would definitely say that Lee Haney was a wonderful mentor. He lives a very blessed life. He he was very committed to his goals, still is very committed to his goal, very passionate. I had a wonderful support system and still have a wonderful support system. I say, you know, you you go as far as your mate. You know, you go, and I’m 33 years into a very solid, wonderful, giving man that understands that my entrepreneurial mind is always wanting to do more, you know? So now it’s kind of my daughter does work with me. She’s a lifestyle coordinator for Bodyfit with Amy, and she’s also a certified tech now for software regeneration. So very blessed to have a family that believes in me and I want to help them grow as individuals as well. So just a beautiful support system all around.

Stone Payton: So how does the whole sales and marketing thing work for a company, a set of companies like yours? Do you find yourself with this structured sales and marketing process and you’re out shaking the trees, or does it just kind of come word of mouth and referral, or is it a little bit of both of those?

Aimee Parscale: Or I would say that over the years, you know, the biggest thing I’ve done is try to build relationships. And I think you can market all you want. You know, when I was doing the shows, you know, I did some transformation shows and I met a lot of people and they would say, Wait, if you did this, I want to do it, you know? So I got a lot of business off of social media, too, when Body Fit first started and then over the years, now it seems like that people will just pick up the phone and say, you know, I heard you’re the one I need in my life, which there’s no better compliment than referrals always. And then as far as soft wave regeneration, how many times have you had a conversation with someone where they say, Oh my gosh, I just hurt my back? Yeah. Or my hip hurts or I was walking outside or I was lifting weights and I did this or, you know, I cannot tell you. So to me, I consider each one of those conversations the gift that just says, you know what, I’m not going to push you into this because I truly feel like, again, that people come when the time is right for them. But I always want to say to people, you know what, I’m right down the road. Give me a give me a try. Let me see if I can help make your life better. So I would say that soft wave regeneration, we have officially been open now since June 15th.

Stone Payton: Oh, so not that long on the soft wave side.

Aimee Parscale: Not that long. So brand new. We got our machine in May and got our certifications and made sure we knew what we were doing and then we started inviting people in. So we have around 35 clients now. Wow.

Stone Payton: Since June.

Aimee Parscale: Since June. Oh my. So and that is been all word of mouth. So that has been a, a wonderful thing. And my husband says I have a lot to say to a lot of people.

Speaker4: Now, does he.

Stone Payton: Go out and do his own thing or is he involved in the business?

Aimee Parscale: He is. He is actually an owner with me of soft wave generation. So I’m pulling daily saying, hey, I’m going to make you an entrepreneur if it’s the last thing I do that’s funny. So but he is I would say he is a behind the scenes guy. He does a lot of the the paperwork and the things that that are just not my strong.

Stone Payton: You got to have that or at least I do right? You got to have the guy behind the guy. So so entrepreneur. Smokey Driver is our husband.

Speaker4: Exactly.

Aimee Parscale: Everybody’s like, Oh, wait, I know exactly where your house is. It’s the one where the milk is at. And I’m like, okay, yes.

Stone Payton: If you don’t know what a smokey is, look it up. It is way cool.

Speaker4: Smokey America.

Aimee Parscale: They’re going to owe me for this one.

Stone Payton: Yeah, we’ll send him an invoice. Right. So this is a golf cart community. We don’t have a golf cart right. In this community. Of course, we have several all around and several of us have golf carts. But Smokey is like a whole different ball game. It’s not a golf cart. It’s a hole. So they stand out in the Smokey is fun.

Speaker4: So I’ll bet it is.

Aimee Parscale: Just a fun community to be.

Speaker4: In.

Stone Payton: It is. So I’m going to switch gears on you here for a minute before we wrap. And I don’t know when or where you would find the time, but I’m going to ask anyway. Hobbies, interests, passions outside the scope of the work we’ve been describing. Been talking about curious if you have any. Most of my listeners know that I like to hunt, fish and travel. And is there something you have a tendency to nerd out about?

Aimee Parscale: I absolutely love to travel.

Speaker4: Okay.

Aimee Parscale: All any chance I get? I’m all about the travel, right? But, you know, obviously my passion has become bodybuilding, so I do enjoy that. And I have two wonderful grandkids. And so I’m learning how to to have the joys of grandchildren versus children, which is always a whole different ballgame.

Speaker4: Right?

Stone Payton: You call them and then hand them back. I understand. I don’t have them yet.

Aimee Parscale: But so so it is just the empty nesting is is just not a bad thing, is it?

Stone Payton: No, we’re loving it.

Speaker4: Absolutely loving it. I love it.

Stone Payton: Oh, neat. But and I do feel like for me anyway, that I call it white space, that white space is important. And and honestly, like, if I’m for me, if I’m sitting in a tree stand, which I will do this afternoon because hunting season is coming up in a couple of weeks, it it gives me a chance to kind of decompress, relax and candidly, because I am an entrepreneur, I might come up with a great idea or at least one worth trying while I’m sitting in that stand.

Speaker4: You know.

Aimee Parscale: Everybody always says when I vacation, I always come back with a new idea. Yeah. And they’ll say, I thought you were going there to relax. And I said that was relaxing because there’s nothing better than having that time to let the mind explore. And that’s usually when I come back even more fulfilled, more ready to start something else and share something. And, you know, like I said, it’s just a it’s a huge compliment to be in this town. And, you know, people come in and say, well, you know, if anybody can manage more than one thing, it would be you. So I find that as a huge compliment. And sometimes they might think I’m a little crazy. But there again, just a great, great group of people that we get to take care of and locally and, you know, body fat also since we service all over the world because it’s an online company, it’s just incredible to meet people all over the world and learn more about different, different areas that I haven’t been familiar with.

Stone Payton: So and also in my case, my team rolls their eyes when I go play because they know if I go play, I’m going to come back with more work for them to do because I got this new idea we want to launch. I’m chasing down some shiny ball or whatever. So I do that too, don’t you?

Speaker4: I know.

Aimee Parscale: You know, I always say there’s there’s the risk takers and I am probably 1,000% the risk taker. And I just did a talk. I actually and gosh, I can’t leave this out because it’s been such a wonderful move for me. Brian Aaron with Woodstock Furniture Outlet took me as a guest to the Rotary Club in Woodstock, So I just got inducted into the Woodstock Rotary. Yes. Yeah, last week, actually. And just an incredible, incredible group of entrepreneurs and professionals that are local in our town. And I we meet every Tuesday morning. And I cannot even begin to tell you what that one hour will do for your spirit because you see all the good things that we’re a part of and how we’re helping our community. But it’s just it’s in this world where technology has become such a thing now. It is just so nice to sit face to face with somebody and have breakfast and laugh and talk and be the authentic self you know that you’re looking to be. So I think they’re going to add a wonderful addition to my life. And, you know, my whole family is like they they’re like, you love nothing more than to say you’re a Rotarian now. And I’m like, I know because I am.

Speaker4: So.

Stone Payton: In the mission and purpose of that organization to me is just so noble, just and true. I mean, they’re all about service, aren’t they?

Aimee Parscale: Absolutely. So it is, you know, like I said, I’m just now getting my feet wet and learning about it. But it is really, really cool to know that I live in a community that within arm’s distance is the people that we’re helping.

Speaker4: Yeah, So that’s encouraging.

Aimee Parscale: So, you know, like I said, I want I hope that the longer we live here, we’re a new build here. We have we’ve lived in the Cherokee County community for over 20 years. But as far as being in downtown Woodstock, we are residentially considered new as of a little over a year ago.

Speaker4: Yeah.

Stone Payton: All right. Let’s leave our listeners with a couple of pro tips, if we could. Maybe a pro tip or two on just being an entrepreneur and building and scaling a company, but also maybe a tip or two around health and wellness and being fit mentally, physically, emotionally And look, gang, the number one tip is pick up the phone or drop an email or something and reach out and have a conversation with Amy or somebody on her team. That’s the number one tip. But maybe we could leave them with something to begin thinking about doing Stop doing reading.

Aimee Parscale: Okay, so my pro tip as far as a weight loss journey or a weight gain journey would be to be consistent. Just be consistent. Don’t consider each day as a failure or just each single day as a win. Just look at it as overall consistent behavior is going to create habits and those habits are going to create change so consistently. If you say to yourself, you know, I’m going to maybe eat out twice a week versus every single day and unlimited portions, you know, just be consistent in what you create for yourself, be loyal to your boundaries. So that would be my tip. As far as that, as far as if you are in the entrepreneurial lane, I say have fun with it. You know, explore, don’t have a limiting mindset. And if you don’t know something, find somebody who does. Because there’s a lot of people out there who want to help new entrepreneurs find their way. I know for one, one of my favorite things to do is mentor young people. And unfortunately, I had the privilege of mentoring my son in law into a side hustle. And so reach out to people and do everything you do with a passion. And I promise you it’ll be successful. And then as far as if you are dealing with chronic pain, don’t just deal with it. Give us a call. You know, we would love the opportunity to show you the equipment. Have you dropped by, talk with you? You know, I would I would love to meet you. So don’t feel like that a phone call is going to be too much or just come see us because we’re in this town and we don’t mind when people knock on the door and just come see us.

Stone Payton: I am so glad that I asked marvelous counsel all the way around. And you saw me writing while you were talking. I wrote down, Be loyal to your boundaries. You just set your own. Be loyal to them, get some help on it. And I think that is such wise counsel. And but and it just rings so true for me. If you’re going to go down this entrepreneurial path, just have fun with it.

Speaker4: Exactly.

Aimee Parscale: Live lifestyle living is what I like to call it.

Stone Payton: Yeah, Well, Amy, it has been an absolute delight having you in the studio this morning. Thank you for your insight, your perspective. Keep up the good work. The work you’re doing is so important and has such a marvelous impact on on so many. And don’t be a stranger. You don’t. You’re not far from the studio. Come on in and get us caught up from time to time, if you would.

Aimee Parscale: I would love to. And thank you so much for having us. So I will leave on a note of if someone would like to learn more about Soft Wave, you can reach us at soft wave regeneration.com or you can call us at 404 9900655 and just ask for Amy or Raleigh and we’ll take care of you. If you’re interested in body fit, you can go to body fit with amy.com or you can find me on Instagram at I am the number to live fit and I’d love to see you there. So if you happen to reach out, let me know that you heard it here first and we’ll make sure to take extra good care of you.

Stone Payton: I love it. And you’ve clearly made it easy to connect. That’s just who you are.

Aimee Parscale: I definitely I love it. So thank you so much. It just been a privilege to be here.

Stone Payton: Absolutely. My pleasure. All right. Until next time. This is Stone Payton for our guest today with Bodyfit, with Amy and soft wave regeneration, Ms.. Amy Parscale and everyone here at the Business RadioX family saying we’ll see you again on Cherokee Business Radio.