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BRX Pro Tip: How to Leverage the Media to Grow Your Business

July 25, 2023 by angishields

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BRX Pro Tips
BRX Pro Tip: How to Leverage the Media to Grow Your Business
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BRX Pro Tip: How to Leverage the Media to Grow Your Business

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee, I think we’re so close to it. Often, we get to the point where just this seems so obvious, but it’s not, and it’s so critical, particularly for folks in the professional services arena, which is sort of our sweet spot. But let’s talk a little bit about how to leverage the media to grow your business.

Lee Kantor: [00:00:26] Right. Since a lot of people contact us and want to be part of the shows that we do here at Business RadioX, I thought it would be a good idea to kind of explain how things work and maybe give people a framework that they can use themselves to get more media to interview them and to help them get the word out in the media. So, some of the basics are first, make a list of all media that serves your niche, and make it a big list. Include bloggers, podcasters, magazine writers, radio show hosts, anybody and everybody. Cast the widest net you possibly can. And then, include big, small, medium, just as many people as you can that are in the media in some level that serve the niche that you’re in.

Lee Kantor: [00:01:13] And then connect with them wherever they are. And that means on social media, that means on LinkedIn, that means subscribe to their newsletter. Just do all of those things to kind of understand the stories that are important to them and how you can fit in to them to help them serve their audience, so that you can help them not only learn about you and understand what you do, but also to help them educate the people that are important to them.

Lee Kantor: [00:01:39] So, then, once you’ve done all this kind of pre-work, now, you’re ready to regularly reach out to them and pitch them some topics and stories that you would be perfect for. And that’s an important activity to do on a regular basis. So, this is where you can kind of use the news if there’s something that’s happening that’s current, and you’re like, “Hey, I’m an expert in this,” then let them know that you know and say, “Hey, I’m available. If you’d like to do an interview about this topic, I’m available,” or if you want to talk about this thing that I’m doing, or this book idea I have, or this book I have, or this course I’m launching, let them know that that’s out there and that you’re available to be interviewed.

Lee Kantor: [00:02:20] And bonus tip to look for is expand your mind when you’re thinking about media because a group that doesn’t consider themselves media but in actuality is a form of media for you is industry associations and business groups that serve your niche. And while they may not have publications, a lot of times, they have newsletters and such, so they would have publications, but they will have speaking opportunities and an opportunity to get your firm featured in as a speaker and/or a panelist on something, but also maybe even get your firm featured in one of their publications.

Lee Kantor: [00:03:00] So, have a strategy when it comes to reaching out to the media. And it’s just a matter of kind of building a list, figuring out what’s important to them, and then contacting them regularly to let them know that you are a source for them to help tell their story by helping you tell yours.

The Rome Floyd Chamber Show – Nora Guzman with the Small Business Development Center

July 24, 2023 by angishields

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Rome Business Radio
The Rome Floyd Chamber Show - Nora Guzman with the Small Business Development Center
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Tagged With: Broad Street, Hardy on Broad, Hardy Realty, Hardy Realty Studio, Karley Parker, Nora Guzman, Pam Powers-Smith, Rome Floyd Chamber, Rome Floyd Chamber Business Resource Series, Rome Floyd Chamber of Commerce, Rome Floyd County Business, Small Business Development Center, The University of Georgia Small Business Development Center, UGA Small Business Development Centers, University of Georgia Small Business Development Center

Unleashing Creativity: A Conversation with Brittnie Simon

July 24, 2023 by angishields

Brittnie-Simon
Northwest Arkansas
Unleashing Creativity: A Conversation with Brittnie Simon
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Brittnie-SimonWelcome to the fascinating world of design, where creativity knows no bounds. Meet Brittnie Simon, the visionary owner of Collab Design, a dynamic design agency based in Northwest Arkansas. With a keen eye for aesthetics and a passion for innovation, Brittnie is at the forefront of transforming spaces and bringing dreams to life.

Brittnie’s journey in the design industry began with a spark of inspiration that ignited during her formative years. As a child, she found herself captivated by the power of design to evoke emotions, create harmony, and shape experiences. Fueling her passion, Brittnie embarked on a relentless pursuit of knowledge and honed her skills through formal education and hands-on experience.

With a strong foundation in design principles and an unwavering commitment to excellence, Brittnie established Collab Design as a creative haven in Northwest Arkansas. Specializing in interior design and architectural solutions, her agency has become synonymous with innovation, functionality, and unparalleled aesthetics.

At Collab Design, Brittnie embraces a collaborative approach, recognizing that the best outcomes are achieved through teamwork and the seamless fusion of ideas. By actively involving her clients in the design process, she ensures that their visions are brought to life authentically, resulting in spaces that reflect their unique personalities, aspirations, and lifestyles.

Brittnie’s artistic flair is complemented by her sharp business acumen. As a savvy entrepreneur, she understands the importance of delivering exceptional value while maintaining a keen eye on budgetary constraints and project timelines. Her clients can trust in her ability to strike the perfect balance between creativity and practicality, ensuring that each project is executed with utmost professionalism and efficiency.

Beyond her outstanding work as a design professional, Brittnie is deeply committed to the Northwest Arkansas community. She actively engages in local initiatives and collaborations that aim to uplift the region and promote sustainable, inclusive design practices. Her passion for creating positive change through design resonates in every project she undertakes.

If you’re seeking a design partner who will transform your space into a masterpiece, Brittnie Simon and Collab Design are your go-to destination. From residential renovations to commercial transformations, Brittnie’s creative genius will bring your vision to life, breathing new life into your surroundings and leaving a lasting impression.

Explore Collab Design’s portfolio on their website to witness the power of Brittnie’s artistic touch and her dedication to exceeding client expectations. When you choose Collab Design, you choose a dynamic partnership, where collaboration and innovation thrive, resulting in spaces that inspire, invigorate, and ignite the imagination.

Contact Brittnie Simon and Collab Design today, and experience the extraordinary possibilities that unfold when creativity and design converge. Your dream space awaits.

Link: www.collabdesign.co

Instagram: @collabdesignco

Facebook: facebook.com/collabdesignco

Tagged With: Collab Design

William and Kelly Thomas with Golf2Grow

July 24, 2023 by angishields

William-and-Kelly-Thomas
Cherokee Business Radio
William and Kelly Thomas with Golf2Grow
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William-and-Kelly-ThomasGolf2Grow, Inc of Woodstock is owned by William and Kelly Thomas. At Golf2Grow, Inc, we merge the distinctive qualities of golf (community, competition, and fun) with the inseparable qualities of giving (benevolence, generosity, and charity). Golf2Grow-logo

This is accomplished by partnering with non-profits and  community organizations in their areas of passion and connecting with local small business sponsors to host fun-filled golf tournaments through which the community can participate.

Golf2Grow exists to create  the avenue by which our clients are able to interact with more supporters and attract mission-necessary monies to have a lasting impact in their community.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is Fearless formula with Sharon Cline.

Sharon Cline: [00:00:18] And welcome to Fearless Formula on Business Radio X, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline, and today in the studio we have a company called Golf2Grow Inc of Woodstock. They are owned by two really innovative people that I actually have met through a networking group called YPO, and I cannot wait to hear their story. Please welcome to the studio William and Kelly Thomas. But we’re really going to talk more with William. Welcome.

William Thomas: [00:00:49] Thank you. Thank you for having us.

Sharon Cline: [00:00:51] Sure. I’m happy to have you. I’ve been we were talking before the show. I was looking at some of the things that you’ve been doing on Facebook. And it seems like you all are kind of the most busy. And and like I was saying, there’s like a need for your company. I mean, it was definitely needed. So can you tell me a little bit about how you got started in golf to grow?

William Thomas: [00:01:12] Certainly. So. First of all, Kelly and I have been married almost 22 years. Congratulations. Thank you. Thank you. We have been through a lot. Thought of a lot. Have created a lot. Of course, our four kids or our our major creations. But primarily, you know, we just we’re looking at that point in our life where we know we have, you know, maybe 20, 25 more years of active employment. And we wanted to do something that really was needed and that gave us some joy and some fun and that we were good at. I think that’s important, too. We had to be good at it. You can like what you’re doing, but if you’re not good at it, you can’t compensate yourself fairly for it. And I just enjoy the sport of golf. I enjoy the community aspect. I enjoy the fact that networking happens to me the most fun thing in golf is finding out how people respond, how patient they are, how competitive they are, if they cheat, if they’re if they have integrity, if they have character. And you can find that out in a 4.5 hour golf round.

Sharon Cline: [00:02:14] Interesting.

William Thomas: [00:02:15] So golf just made sense. And just our our background and my experience in finance and in marketing and in sales, my wife ultimately just said, William, you’ve got to figure out really? She just got tired of me whining, You know, I would complain about what I was doing or what I was making or things of that nature, and she just said, You need to figure it out before you’re 40. So we just it really started by accident. A couple of guys were going to go play some golf together, and within a few minutes they wrote me back and said, Hey, we’ve got a couple other people that want to play. Could you get another foursome together? And, you know, not a problem. We’ll get it. Well, a few minutes later, a couple more guys asked if they could play and all of a sudden we’ve got a huge amount of guys wanting to play golf. So I just said, Let’s raise some money. Let’s let’s donate something, let’s have some competitions. And I told my wife what we were doing. And as she started to see the Venmo’s come in, I want to let her know why she was getting all this money and it wasn’t ours to keep. We had to go book the tee times and she said, Why don’t you do this for a living? Why don’t you create and host golf tournaments for people for a living? And my response was, is how do we market that? Who’s going to pay us for that? Why would they do that? She said, Why don’t you gear it specifically to nonprofits, those who need to raise money? And obviously being Covid, you know, Covid heavy, when we started this idea whose contributions have decreased because other people’s incomes have decreased as well, but they won’t stop golfing. Interesting. So that’s kind of where it started. She she just said that’s who we should market it to. And people are going to golf businesses are going to want to sponsor those who golf because it makes sense for them financially as well. So that’s kind of where it started.

Sharon Cline: [00:03:55] You know, I hadn’t really thought about, well, I don’t golf, but I hadn’t really put together how people who do golf were affected by the pandemic. If they because it’s outside obviously way more than six feet apart that you could be. But financially, I didn’t really think about the impact of the golf industry. So and you obviously got started after the pandemic, which is awesome. Or like toward the tail end, I should say. But so I actually also have never thought about the fact that that someone’s character can be so discernible. You definitely and obvious, you know, even just their temperament of something not going right, you know, And I can’t imagine the varied kinds of people that you see and that can tell you whether or not you’d even want to be friends with someone. You know, you want to.

William Thomas: [00:04:45] Be in friends or in business or if you want to have a relationship beyond beyond golf, there’s there’s so much that can be learned that is.

Sharon Cline: [00:04:52] So interesting. I think I’d be terrible at golf, unfortunately. I just you know, I don’t have the hand-eye coordination. Maybe I’d practice some. But I do admire people who really. You do find the joy in chasing this ball. And like not only that, but like you were saying, the friendships and the time that you’re spending together as opposed to something like tennis where you’re really moving so fast and really don’t chat.

William Thomas: [00:05:15] Right. Huh?

Sharon Cline: [00:05:15] Thanks. I’m serious. I’ve never really thought about it. Okay. So what were you doing before you had started golf to grow? Because if you think about it, this huge leap of faith is exactly what fearless formula is about. How did you get that feeling of fearlessness? So what was your path leading up to really wanting to make a change?

William Thomas: [00:05:36] Well, certainly.

William Thomas: [00:05:37] I’ll say my wife had the harder job, which is being a stay at home mom and and making sure the house was managed and maintained. I had the easy job of just making money. That’s literally my only job, which to me is easier than than the making sure that kids get where they need to be. And I think you’re my.

Sharon Cline: [00:05:52] Favorite person right now.

William Thomas: [00:05:54] So much easier.

William Thomas: [00:05:55] For me to work.

William Thomas: [00:05:56] You know, I don’t have much responsibility in that regard. Right. But I’ve always been an entrepreneur for me. I’ve always thought that way. I just, you know, I think I was I shouldn’t say a lousy employee, but I’m not the guy who just looks to get by. I try to innovate. I try to find out how we can create better processes, how we can be more profitable, how we can increase our revenue. So if an employer wanted me just to show up and do the job, that just wasn’t my vibe. So for most of my life, I’ve been an entrepreneur. We’ve we’ve been in finance on the financial services company for several years. We had a marriage ministry where we did some encouraging of marriages and public speaking in that regard. So the kind of my, my primary role, I guess, after the service was being in finance. Finance for me was exciting because of the fact that I got to take someone from point A to point B to point C to point D, It got to be multi generational where I take care of the grandparents, the parents and then their children. And to be honest, I felt like I was their only hope. You know, I not that there’s bad companies out there, but some companies want you to have a certain net worth and they won’t deal with you if you make 60 grand a year and you have $100 a month you can save.

William Thomas: [00:07:10] They don’t. That’s not their market. And for me, I liked the little guy. What what started to to be the challenge for me was one, I like to play golf a whole lot. So that was a major challenge. But two is, is just the fact that I really wanted to impact my community locally. As we talked earlier in the show, my wife grew up in downtown Woodstock, so we have a real heart for this community. And there’s so many nonprofits, community organizations that are doing great work that we love to support, but we only have 24 hours a day and we only have about so much money. So we wanted to figure out a way that we can combine our love for our community with some resources that could take advantage of the resources we do have in this community. There’s so much money, there’s so many good people in the community that want to impact their communities. So that was kind of really what what drove us here. But but most of my career has been finance and marketing. That’s what worked so well.

Sharon Cline: [00:08:09] Given what you’re what you’re doing now with golf to grow, right? You’ve got such a great foundation of how to manage these things because that’s what’s wonderful about what you’re doing. If I were to want to try to do this on my own, completely overwhelmed, don’t know how, don’t know how to handle it, what the benefit and want the nonprofit to succeed. I want everyone to be happy, but I wouldn’t know where to start. So what is who’s sort of more your your perfect sort of typical client?

William Thomas: [00:08:34] All right. Well, I’d like to say everybody. Oh, and ideally, we’d like the person that says this is a no brainer. We’ll give you the autonomy to do it. Oh, that’s that’s really our our ideal client. But what that looks like is we prefer to have a smaller organization that has either never run a golf tournament before or who has and just realize it’s a 200 man hours of work. A lot of asking, a lot of volunteering. And you have to take away from your primary cause is a nonprofit. That’s their role is not to fund raise. It’s to to do what their nonprofit does. So we really like that client who just wants to be able to have some additional funding, some additional monies. And oftentimes, you know, other than a thank you or we appreciate you, they can’t give anything back in return. So but we can you know, we can serve a client who has an annual budget of two, three, four, 5 million. That’d be great. But we like the client who’s, you know, annual budgets, 50, 60, 70, 80, $80,000 that, you know, really could use ten, $15,000. That’s huge for them. So that’s our ideal client.

Sharon Cline: [00:09:36] Is that the average amount that you tend to raise?

William Thomas: [00:09:39] Yeah, we always tell people the expectation of a first time tournament when you’ve never done it before. People don’t know how your tournament is going to be run, and especially if you’re a newer or smaller organization, you should expect 5 to 8000 after expenses, which that’s a lot of money. Yeah. As you get more seasoned, as you have done it multiple times, you can get in ten, 15, 20,000 based on the sponsorships that we offer, we have the ability to generate about 28,000 max. So, you know, I talked recently with an organization that has $100,000 a year benefit that they get that. Has asked me for advice and counsel on how to make it better. But I could. I couldn’t serve them. If they’re trying to generate 100,000, we don’t have the capacity to do that. And primarily because we like to use local businesses to be sponsors. If we were to go to Fulton County or Gwinnett County or DeKalb County, yes, we could raise 100,000. But I want the mom and pop, I want the local start up here in Cherokee and Woodstock specifically to say, hey, I have a $5,000 a year annual budget. I can only give you a thousand. Well, great. That’s huge. Whereas I could go down to Home Depot in Atlanta, get $100,000 in one fell swoop. But it’s not it’s not Woodstock. Yeah.

Sharon Cline: [00:10:51] I love that. What you’re saying is you could get bigger and bigger and bigger and bigger, but that’s not really the goal.

William Thomas: [00:10:56] It’s not.

Sharon Cline: [00:10:57] Isn’t that interesting, though? Do you know how that drives business so much?

William Thomas: [00:11:00] Yes.

William Thomas: [00:11:01] It’s we’ve we’ve we’ve had I mean, a lot of our sponsors say thank you for asking us. And we want them to feel special. If you do a $250 sponsorship, you should be just as valued and just as important as the person who does 2500. And we try to make them feel that way because we know that that’s a hard earned amount of dollars for them no matter what. It’s a lot of money. $250 is a ton of money to me, at least.

Sharon Cline: [00:11:25] It is for a small business owner. Yes, that’s a little painful. It you.

William Thomas: [00:11:29] Know, we’ve we’ve done good sponsorships.

William Thomas: [00:11:31] And we’re like $500. Wow. You know, that’s that’s a week’s worth of budget.

William Thomas: [00:11:36] You know, or whatever it.

William Thomas: [00:11:37] Might be. So.

Sharon Cline: [00:11:39] So as you’ve have you had repeat clients.

William Thomas: [00:11:43] We will we have three that are scheduled already for next year. So we have which is really exciting. So we have three that have already on the books for for repeat repeat business. And we anticipate we’ll probably pick up a fourth. We just finished their tournament at the end of June. So we anticipate that there’s a possibility that we’ll be doing a second one next year.

Sharon Cline: [00:12:02] If I were to come to you and say, Here’s my profit, can you help? What are the steps that you take to get this rolling?

William Thomas: [00:12:09] Absolutely. The first thing we want to do is we just want to identify what their actual goals are. And it sometimes people are afraid to say what they need. We have a non profit. Yes, absolutely. That they what they really need is to update equipment. What they really need is they need to keep up with technology, but they’re scared to ask for people to buy an iPad because they think, oh, my goodness, that’s frivolous. They just want the best of the best. No, what they actually need is for their their individuals that are served by their their community or their or their nonprofit to have the updated equipment. So they’re scared to ask for that or it’s hard to ask for that because people think it’s just a frivolous purchase. But we want to identify, okay, this is exactly what you want to do. You know what? Your staff has been worked for three straight years with no vacation. Wouldn’t you like to give them a three day vacation? Well, you need money for that. It’s hard to ask for money to have staff take a vacation. So we just really want to identify first what their goals are. Number two, what’s the dollar amount? And number three, who who right now is in your corner? Who are your current supporters? Who are those who have committed to supporting going forward? Who are those that you do business with now? I mean, if I’m if I’m spending $2,000 a year on vehicle maintenance, that company should ultimately want to sponsor me now because I’ve been giving them money. Yeah. So we want to find who is in their network now that they can utilize and take advantage of in a in a viable way that not only brings them money but also does promote that business who they believe enough in to support by using their services. So that’s the first three steps that we take.

Sharon Cline: [00:13:40] It’s interesting you’re talking about relationships, too. You know, it’s it’s who’s in. I love the notion of everybody wins, you’re supporting them, they’re supporting you. And the advertising opportunities must just be so big.

William Thomas: [00:13:55] They are. They are, I think. And that’s really how I promote it to to potential small businesses and let them know, you know, and when you have a golfer, most golfers are typically middle class, upper middle class income. We are most likely homeowners, consumers, buyers or products. Our asses breaks break. Our roofs need to be fixed, our plumbing gets stuck and plugged. So we need services. So when a nonprofit has a golf tournament with viable customers or viable clients, essentially and these sponsors realize that, hey, I’m going to be promoted in front of 70 to 75 middle class people who buy it makes sense for them to it’s a it’s a much better return on investment than some other opportunities. So it wins for everybody. And we like that.

Sharon Cline: [00:14:42] It does all around. Right. It’s like in all ways, the energy of it is so positive. It must be. That was my next question actually, is what is the most rewarding part of your job or your company.

William Thomas: [00:14:54] I should say? Absolutely.

Sharon Cline: [00:14:55] What do you love the most?

William Thomas: [00:14:56] I would say unequivocally, and I’m sure my wife would agree, is bringing the checks to our clients when they get a check for a business they don’t know of, never heard of, never been engaged with. And we give them that check. That is overwhelmingly the most exciting part. And then right behind it is the sponsor who says, thank you for asking because they because they don’t have a huge marketing budget. A lot of companies or a lot of individuals don’t ask them. So they never get a chance really to find out where they can serve, where they can plug in. They want to. They just don’t know what vehicle. They don’t know who to ask and they’ve never been asked. I know personally, Kelly and I and maybe it’s selfish, but we like for people to ask us, can you sponsor this event? We like being asked. We believe in you and what you’re doing. We’d love to have you be a part of it. Would you be willing to sponsor when we get asked? We have no problem. We typically don’t go looking for opportunities. We want to be asked unless there’s somewhere there’s a heart string for us or something that we have a connection there. But those are probably the two most exciting things.

Sharon Cline: [00:15:58] Wow. So do you feel that there are some misconceptions or there’s misinformation around what it is that you do that you would like to clear up in any way?

William Thomas: [00:16:08] I think the biggest one we get, we were in the July 4th parade and there were probably 7 or 8 people that said, So where can my kids get lessons? So a lot of people think, I don’t know if it’s the golf to grow. I think they think grow means kids getting older and then golf. It’s obviously, you know, a connection of those two being where kids can be involved. Not that we don’t. We we have opportunities in some of our tournaments where we’ll have juniors compete that will get the chance to play. So there’s a place for that. But as far as lessons and things like that, we don’t offer those. And I’ll say with a caveat currently.

William Thomas: [00:16:43] Oh, nice. So you never.

Sharon Cline: [00:16:45] Know, right?

William Thomas: [00:16:45] You’re growing too, so you never know.

William Thomas: [00:16:47] We are. But that is probably the biggest misconception. We are. We’re not a lessons organization at this point so far.

William Thomas: [00:16:57] Yes.

Sharon Cline: [00:16:57] So as you’ve created this company and it’s been nine months, right, that it’s been in active. Yes. Would you say that you have that there’s something that you wish you knew when you started, that you now know some lessons that you feel like you’ve learned or maybe some mistakes that you wish you could have avoided?

William Thomas: [00:17:17] Absolutely. I would have loved to have known we’d be as busy as we are. I mean, that’s a really good problem to have. And I say that in probably in jest. But also, truthfully, we we did not anticipate that there would be that much of a need that quickly. So we just weren’t prepared, you know, not just financially, but just career wise and things like that to make a full time change. And that that has that has been challenging because we’ve balanced, you know, our full time career, my full time job, and then our business, we’ve had to balance primarily our travel schedule. We have made. If anybody knows us, we we plan trips multiple, multiple trips a year, months in advance. And and just for example, last year we took 11 cruises. This year we took seven we went to Europe for six weeks last year. So fun. We love to travel in 2024. We have one trip on the books.

William Thomas: [00:18:13] Oh, no.

William Thomas: [00:18:14] And we just because we don’t have we can’t take any more. And it’s I wish I wish I would have known I’d have been this busy because I probably would have traveled more last year.

William Thomas: [00:18:24] Do you plan.

Sharon Cline: [00:18:24] On hiring people or anything or expanding in this.

William Thomas: [00:18:26] Way? We are we have brought on a couple of people that assist us with some of the marketing and advertising that we have now. And then we have some business plans, we have some expansion ideas that we are in the process of trying to to get worked out now and that will require us to bring on some staff. So there will be some expansions in that regard.

Sharon Cline: [00:18:47] Wow. So I can imagine it would be very easy to get out of balance, which most small business owners do. And that’s something we talk about here on the show a lot. So how do you balance being a small business owner especially? And it’s just the nature of the beast. It’s like social media is 24 over seven. You get messages all the time. So how do you put down times that you say, I’m not going to be working past this amount of time. What do you do? Or do you?

William Thomas: [00:19:14] Well, I will tell you that and I’m grateful for my wife, I’ll say. And I’m a guy who’s like, you can have all 24 of my hours. I’m going to grind and I’m going to grind, I’m going to grind. And she will not allow me. She won’t allow me to become overextended. One, because I wear things heavy on me. I get I’ll get stressed, I’ll get overwhelmed, I’ll get discouraged. So she she’s kind of my buffer two is, you know, and she says this often. I’m saying this as your business partner, not your spouse. So my wife has a very strong spirit of discernment. She’s able to to really feel things out, situations, people out. And she’ll say, you know what, William? I think this is probably better. I mean, we had a conversation last night and I was I woke up this morning extremely discouraged. I felt like that 12 hour window was just brutal. And she gave some words of encouragement, some ideas to counter those those thoughts. And then I was I was picked up and we had we had some pretty good conversations today. So exciting conversation. So she she really is my buffer. I, to be honest, don’t think that I would be successful not only in business but in life without my wife. Just to be flat out honest, I don’t have that kind of one drive and desire without her. And number two is I have a habit of putting my foot in my mouth, not thinking of the repercussions. So she.

William Thomas: [00:20:36] She’s.

William Thomas: [00:20:37] The person who reads all my emails before I hit send. So I’ll write an email, she’ll go edit it and then she’ll send it. So that is if you can find it. If you can find a good wife, you find a good thing. That’s what the scripture says.

Sharon Cline: [00:20:50] Oh wow, that’s so inspiring to me. I love it. But I also think that a lot of people have talked about that because I’ll say, you know, what do you think some really great advice that you could give someone who’s a small business owner or trying to start a small business? What would be some advice that you would give, which I will ask you as well. But oftentimes they say surround yourself with really good people.

William Thomas: [00:21:08] Absolutely.

Sharon Cline: [00:21:09] And I think that’s a huge challenge, especially when you’re married. Yes. Because how do you keep those boundaries? You know what I’m saying?

William Thomas: [00:21:17] It’s tough.

William Thomas: [00:21:18] It is tough. It you know, we certainly have people in our corner that we we trust, that we value, that give us great wisdom and insight. And I think it also helps to be direct yourself. You know, you’ve got to know your worth, your value. You’ve got to know your goals. No one is going to believe your goals like you do. So there’s times where the people even that are in our corner, we share this is what we’re going to do. And they’re like, You know what? We don’t think that’s wise, but we believe what we’re doing and we’re going to go ahead and do it. So I think it is important to surround yourself with people that you know, that you believe are successful, that have your best interest at heart. But to be honest, you’ve got to believe at first yourself. You’ve got to see the vision and you’ve got to be willing to commit time wise and also financially. So there are some things that we’ve had to do financially that, you know, old me would say, you know what, that’s probably not the best decision. But if I really want to grow our business to the next level, if we really want to impact our community, like we say, we want to, there are some commitments we have to have for ourselves.

Sharon Cline: [00:22:19] I love that. What you’re saying is that no matter who you have around you, you can’t rely on them to be the driving force. It has to be something you truly believe and truly feel, truly want.

William Thomas: [00:22:31] Exactly. I always say the the final decision rests with those that are in my household. You know, that’s that’s who’s going to go to bat for me. You know, my wife, I mean, she just champions me. I don’t know why she always sees so much value in me, but she she does champion me. And she’s she’ll say things directly like, this is what I want for my husband. This is what I want for him. And if that means it means swimming upstream, if it means going counter to what everybody else says. But we wholeheartedly believe in it. We’re going to get after it and get it done.

William Thomas: [00:22:58] Wow. But I’ve also.

William Thomas: [00:22:58] I think given her confidence that I’m going to get it done, I hasn’t been words. It hasn’t just been, you know, actionless, you know, activity. It’s I’ve actually done these things. So I’ve given her confidence that if I say we’re going to lead and we’re going to go this direction, she can say, Oh, my husband’s done this before I can I can take it to the bank. It may take a while, but we can take it to the bank. You might have to hold the check for a little bit.

Sharon Cline: [00:23:22] Do you have the credibility?

William Thomas: [00:23:23] I think I do. Yes, ma’am.

William Thomas: [00:23:24] Yeah.

Sharon Cline: [00:23:26] What was the very first tournament that you did? What was that.

William Thomas: [00:23:29] Like? The very first one that we did under the Golf to Grow umbrella. So we had done a couple and just consulting and things like that. But the very first one was for Cherokee County youth golfers. And it was it was extremely nerve wracking. I mean, between the is it going to rain, too? Are people actually going to show up to what if we mess something up? What if what if we don’t get the logos in in time? What if we don’t get all the print stuff done? And what if the trophies are late? It was just extremely, you know, anxiety filled. But it was so fun. It was absolutely fun and rewarding to look at each other at the end of the day, tired and exhausted. I mean, we didn’t sleep the night before because we were anxious and checking the weather to getting up and getting there at 6:00 to making sure everything went smoothly, doing awards and having all the energy in it, and then cleaning up at four and getting home at five and unloading the trailer and unloading all the stuff that we had and, you know, laying down at 7:00 just to breathe before you jump in the shower and just saying we did that, what what we wanted to accomplish, we did that and it was hours. And even if we never had another event again, if that was the end of our business, we could have said we put you know, we put after expenses $10,000, over $10,000 in the pockets of those we were serving, which is I mean, that’s just extremely cool to us. We’re just William and Kelly Thomas. We’re nobody important. I mean, we’re not a special we’re just regular people. And that was that was fun.

Sharon Cline: [00:25:04] Did you know after that first event that you were on to something just really big?

William Thomas: [00:25:09] Yes.

William Thomas: [00:25:11] We did. The feedback that we got, the encouragement, the sheer amazement, people were like. Why has nobody done this?

William Thomas: [00:25:20] Exactly.

Sharon Cline: [00:25:22] Like it hits so big and so fast. So hard. So that’s the thing is like you can see that there was a need here that no one just even knew was so important.

William Thomas: [00:25:30] We’ve got you know, I think it takes three things. One, I understand marketing and I’m good at it. And I don’t mind sales. I’m not very detail oriented in most things, but my wife is she’s a great event planner, She’s a great coordinator. And I think almost really every woman is they have to be able to balance spouse, kids, spouse, kids, job, spouse, kids house. So when you combine the skill sets that I have, the talents that my wife has and then the drive we both have together, I think we were just uniquely created to to launch this. I don’t think again, we were special. I just think we had those specific talents and gifts that we decided to use. And, you know, I again, I may may put my foot in my mouth here, but I I’d much rather struggle and and be mine than be okay and it be someone else’s.

William Thomas: [00:26:23] So that’s deep.

Sharon Cline: [00:26:24] I think about that.

William Thomas: [00:26:25] We just were willing, you know, if it meant that William Thomas had to go through the embarrassment of maybe losing some physical things because he believed in getting his business together and he wanted to grow something for ten, 15 years, 20 years down the road if it meant losing a house or losing a car. Thankfully, we hadn’t had to do that. But we’re willing to we are willing to you know, people say, well, William and William Kelly, they don’t they don’t they don’t travel as much. You know, maybe they’re struggling. If that’s what you want to think about it, that’s completely fine. We have a vision of what we’re willing to do. And for us, that means we’re willing to put it all on the line. We’d rather not go through the uncomfortable things, right? But we believe in it.

Sharon Cline: [00:27:02] What is it, do you think, about your personalities that allowed you to feel the fear and do it anyway?

William Thomas: [00:27:09] All right.

William Thomas: [00:27:09] So I didn’t hit five foot tall until I was a sophomore in high school, so I had short man syndrome, which is a real thing. Oh, short men typically struggle with their value, their worth. At least I did. And I grew up in a home without my father. So I always wondered if I was valuable enough. And I always wondered if if I could be valuable enough to a potential spouse, to my family, to to the kids that we would have to a career choice. And that’s driven me. I walk with a chip on my shoulder in that regard. And I don’t think that movie Pretty Woman helped, but that was it. The way they talked to Julia Roberts when she went in the store, like, Hey, I’ve got money, I can do this, I can purchase whatever you want. And I kind of operate that way. And I’m like, You told me I couldn’t do it or I’m going to show you. You told me that I wouldn’t make it or I’m going to get there and I’m a surpass it. So and I think that’s been contagious to my wife. My wife is I mean, she’s the mama bear ready to go fight with me. She may not know what the fight is about, but she’ll be there. So I think it’s just that for me has been my my motivating factor being short and and then just being counted out, you know, being a statistic, you know, broken family, African-American kid, inner city. I wanted to to overcome all the statistics, stereotypes and say, you know what, I can change that from me on. So that was it for me.

Sharon Cline: [00:28:34] Yeah well I like is that you’re talking about using something that some people consider almost like a liability or something to be ashamed of, but you actually turned it. You reframed it into something beautiful, a drive.

William Thomas: [00:28:47] It has been a drive.

William Thomas: [00:28:48] And it’s I think it’s healed my relationship when I had with my father as I got older, I think my drive, my desire, you know, and he’s made he made some choices that were poor. But I think seeing that, hey, he had a son that was going to get after it, I think that created a relationship. It is also driven me closer to my wife where I know everybody else may be against me, but she’s in my corner. So that strengthened our marriage and our relationship. So I’ve I’ve would not have wanted other circumstances. And I go back and I look and I say, what if I would have grown up with my father? My father was fairly wealthy before he passed. I mean, he left my stepmother in a great position financially, but we would have butted heads if I grew up with him. He was very opinionated and so was I. And I think it would have stunted my growth. And I probably have been very comfortable financially, and I don’t think I would have had the same same drive as I did.

Sharon Cline: [00:29:38] And maybe not the same appreciation for where you are.

William Thomas: [00:29:41] You know? Absolutely.

Sharon Cline: [00:29:42] Was that surprising how much something like this impacted your relationships? Because that’s not what you think about when you’re about to start a business is all these great. You know, the relationship changes. I’m going to have, you know, it’s just a byproduct of it. But was that surprising to you?

William Thomas: [00:29:55] It was. And it also just it makes you obviously your conscious with your time, of course. But you genuinely want to have good people around you because that reflects on your business. It reflects on who people think you are. So we really are conscious about how we invest our time and who we communicate with and associate with. But it. Drives you to want to have deeper friendships and deeper relationships, because I know I’m going to be doing this 20, 25 years, and I want to make sure that my reputation continues during that 20, 25 years and then when we turn it over to our kids. So I want them to get that automatic credibility that their father had, that their mother had.

Sharon Cline: [00:30:37] So it’s the legacy you’re leaving.

William Thomas: [00:30:39] It is for them. That’s the.

William Thomas: [00:30:40] Goal. That is the goal.

Sharon Cline: [00:30:42] Um, would you say that you’ve seen a huge change in in Woodstock? I mean, how big is the change in Woodstock from, I don’t know, 20 years ago to now?

William Thomas: [00:30:52] It’s been huge.

Sharon Cline: [00:30:54] Even just like the last ten years, I feel like I’ve just seen a huge amount. I mean, they’re working right now. They are down the street.

William Thomas: [00:31:00] I think it’s been it’s been amazing. I remember the first time I came up here and I drove down 92 and I all I remember is Highway Papa John’s over there by Trickum. And I’m like, where in the world am I and why am I up here? And do they like my kind up here?

William Thomas: [00:31:15] Oh, my goodness.

William Thomas: [00:31:15] Honestly, what I was worried about, I was like, I don’t think I’m supposed to be this far north, but I’d always joke with my wife. She grew up. Where? Down in Arnold Mill. There’d be 1 or 2 cars that would come an hour and they’d play kickball on the street and it would very rarely interrupt their game. And if you were African-American in Woodstock, it was my wife’s family. It was all her cousins. And just demographically, over the last 10 to 20 years, it’s grown considerably. There are so many different cultures and so much different lifestyles and socioeconomic statuses, and I think that’s awesome.

Sharon Cline: [00:31:47] It’s the most beautiful thing is the diversity.

William Thomas: [00:31:49] To me.

William Thomas: [00:31:50] Woodstock is is a it’s a different city. It really is. People that come here, I think, recognize that Woodstock and Cherokee County, Cherokee County, by and large, is really just a it is not every county out there.

Sharon Cline: [00:32:02] You are not the first person to say that on this show, because people have talked about, well, we started this business in a different county and then now we’re here. And it feels like a like a small town. That’s like what I was saying is like how nice it is to be able to walk down Main Street and to see people that I know. There’s like an emotional investment I have in this city that I’ve never experienced before in my life. And it’s fascinating to me because I really am like I, I genuinely care about what’s happening, you know, And I’ve never really been invested like that. And I think that’s really special.

William Thomas: [00:32:36] It is. Maybe.

Sharon Cline: [00:32:37] Maybe really it is to Woodstock, you know, that’s what people say anyway. Yes. Um. Oh, God. I had another really good question and gosh dang it. I got all emotional. I got all emotional about my love for Woodstock. Um. Oh, here it is. It’s the show name. What do you think is your fearless formula?

William Thomas: [00:32:59] Oh, that’s a good one. I guess I just would reiterate, we really don’t care about what everybody else thinks about William and Kelly as long as we believe it, as long as we’re not challenging our ethics, our standards, our integrity, as long as it doesn’t bring embarrassment to our name and our kids names and our parents names. Of course, we we really don’t care. You know, we I used to say this a long time ago in finances. You know, I I’m not trying to keep up with the Joneses to be like the Joneses who are broke.

William Thomas: [00:33:38] You know.

William Thomas: [00:33:38] I just don’t have a desire to look like everybody else when they don’t have the lives I want. And that’s not just a financial thing. You know, if they don’t travel the way we want to travel, if they don’t save the way we want to save, if they don’t give the way we want to give, if they don’t enjoy each other the way we want to enjoy each other, then we’re not going to strive to be like that. So for us, that means we’ll just do what we do. So our fearless formula is okay, We believe that we’re going to get after it. Let’s get it.

William Thomas: [00:34:03] Done.

Sharon Cline: [00:34:04] Do you feel like there’s pressure somewhere to. Change because, you know, one of the hardest things in the world, I think, is to continue to be who you believe you should be when so many messages in society try to tell you you should be something different.

William Thomas: [00:34:22] I think we’ve gotten to the point in our lives where, no, the outside influences are just not it. We we know what we we genuinely know what we want to accomplish. And we may be short sighted in the fact that we don’t have a desire to take over Georgia with golf tournaments. We don’t have a desire to be multi-millionaires. That is not our drive. If we can service 10 to 12 clients a year, generate them 10 to $20,000 a year, and we can provide for our family doing it. We are absolutely 100% content.

William Thomas: [00:34:55] What anybody says we don’t. Where’s the downside? You know, I.

William Thomas: [00:34:58] Don’t need to be, you know, who’s who Top 40 in United States, You know, I don’t I don’t really care. Well, I’m not. I’m M40, so I guess I can’t be, you know, I can’t be under 40.

William Thomas: [00:35:07] Anymore and do that.

William Thomas: [00:35:08] But, you know, I just don’t if that happens as a byproduct, I’m I’m totally cool with that. You know, if they recognize the top couples in Cherokee County and we’re happy to be one of them, that’d be awesome. But that is not our driving factor. So we we just we know who we want to serve, how we want to give and how we want to contribute to our community. And if we can do that, regardless of what the dollars say on our checking account, we’ve been successful.

Sharon Cline: [00:35:30] Where would you like to see your company go like five years from now? What would you like to see it doing?

William Thomas: [00:35:35] I can’t answer that because we have some expansion ideas that we can’t share yet.

William Thomas: [00:35:40] Gotcha. Well, you do have a plan, though.

William Thomas: [00:35:42] We do have a plan. What would with a general vanilla is we want to engage the community in a way that allows their dollars to be found useful in the community. I’ll say, you know, unfortunately, we. We don’t shop local as much as I think we should. We don’t contribute and support local as much as as we should. I think there’s enough revenue in this county. I think it’s enough brilliant ideas in this county where people can take advantage of the hard earned dollars they have and keep it here, not selfishly, but to continue to grow this community. And I think the main caveat behind that last year we went to Italy and one of the most exciting things to me was one one family was was the butcher, another family was the baker, another family was the egg person, another family was the stitch your clothes. And they all supported each other. They very rarely went down from the mountains into town to to to buy services. Yes, there are certain things you need and you have to get outside of it. And it wasn’t because they didn’t want to support those businesses, but they wanted to support those on their street and their neighborhood and their community. And and I strongly believe in that model. I just want people to be able to utilize their dollars to support everybody in this community. So we have some ideas of what we want to do and that will take our business to the next level.

William Thomas: [00:37:05] To do that.

Sharon Cline: [00:37:06] Well, if you ever want to come on the show and talk about any of those things, I would love to have you back and and maybe like a year from now be like, oh my gosh, remember when we were thinking about And the next thing you know, I mean, because it seems like that’s the trajectory you’re on and it’s really exciting to watch. And I do want to say that I admire that, you know, you could grow so much bigger if you wanted to, but where your heart is, is where you want to stay. Right. And that’s that’s admirable and really beautiful.

William Thomas: [00:37:32] Thank you. You’re welcome. Absolutely.

Sharon Cline: [00:37:34] Well, William and Kelly Thomas Kelly is smiling over there. She’s here, I promise. But I was like I told her, if he says something that is kind of wrong, she can say no and that can be it. But thank you so much for sharing your story with me. And how could anyone get in touch with you if they wanted to?

William Thomas: [00:37:52] The best way is probably via email. It’s William at golf. At golf. The number to grow grow.com so William at golf to grow.com. That’s our website or our email address and our website is golf Growcom so you can find us there. All of my contact information is on there. But that is probably the best way at this time.

Sharon Cline: [00:38:14] Well, I’m sure whoever is listening will be seeing you all out in the community as you continue to grow and again, come back anytime.

William Thomas: [00:38:21] We will. Thank you.

Sharon Cline: [00:38:23] You’re welcome. And thank you again, everyone, for listening to Fearless Formula on Business RadioX. And this is Sharon Klein reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: Golf2Grow

Cheryl Hyde with Hyde, Hyde & Hyde, Carter Reeves with All Synced and RJ Patel with PCT Clean

July 24, 2023 by angishields

CharitableGA072123pic1
Charitable Georgia
Cheryl Hyde with Hyde, Hyde & Hyde, Carter Reeves with All Synced and RJ Patel with PCT Clean
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Cheryl-Hyde-bwCheryl Hyde was born and raised in Atlanta. She attended boarding school in Connecticut and college in Ohio where she majored in Psychology with a minor in Gerontology.

After college, she came home to Georgia to start her sales career including retail, MLM products, and services. She has started three profitable businesses since 2013.

Cheryl has two grown sons and a German Shepherd Dog. Cheryl and Sasha live in Cartersville and can’t imagine living anywhere else.

Connect with Cheryl on LinkedIn and Facebook.

Carter-Reeves-bwCarter Reeves was born and raised in Cartersville. Most of the people in his town grew up in church doing community work and mission trips. His mother is Julie Reeves, a former owner of Steps of Faith Dance Studio and director of SOF Dance Company and now works with Education Fellowship Initiative.

Growing up, Carter’s mother showed him how much of an impact we can make on our community by faithful service and the impact we can make on other communities all over the world. Today Carter continues that tradition through the work we complete at Crosspoint City Church.

Carter continues this practice through his work as well. At All Synced they believe that we all prosper as we grow together. Finding ways to improve workflow and grow businesses. Carter’s work through nonprofits has always been exciting for him as technology has made it easier for us to work together to improve our local communities and support mission trips.

RJ-Patel-bwRJ Patel has been married to Asha for 37 plus years, and has two children, a daughter 34 and a son 32.

RJ has lived in Kennesaw for 45 years. PCT Clean was started January 4, 2003 and they just celebrated 20 years.

The clinic was started in 2019. RJ spent 3 months in Clarksdale, Mississippi building the clinic. It was inaugurated and then COVID shut them down.

Since then, they have restarted and the trends are promising as in 2021-750 patients served, 2022-1,200, and 2023 is heading towards 1,500. And this year we plan to do more by offering a free hospital.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and Resources. We put the fun in fund raising. For more information, go to B’s Charitable Pursuits. Dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:45] Good, fabulous Friday. It’s another fabulous Friday morning. First of all, I hope everybody was safe that had the storms last night. It was like the whirlwind that came through the door like Cheryl this morning. So I had to pick on you. You know that. You know, it wouldn’t be it wouldn’t be a day without that. So this is your first time listening to Charitable Georgia. This is all about positive things happening in the community. So welcome to the show. Also, I want to mention and say congratulations to my mother. Happy last day of work. She is retiring today, so I need her.

Cheryl Hyde: [00:01:17] I need her today, actually. So I’m glad.

Brian Pruett: [00:01:19] So you better get there today.

Cheryl Hyde: [00:01:20] Get there today. Exactly.

Brian Pruett: [00:01:22] So, yeah, she’s got a lot of mixed emotions, but she has decided that she now wants to have her own time, so. All right. Like I said, we’ve got three fabulous guests this morning. And our first guest this morning is Cheryl Hyde from Hyde, Hyde and Hyde. Thanks for being here, Cheryl.

Cheryl Hyde: [00:01:37] Thanks for having me.

Brian Pruett: [00:01:38] So you and I have known each other for quite a while.

Cheryl Hyde: [00:01:42] Yeah. 12, 13 years.

Brian Pruett: [00:01:44] Something like that. You have a passion. I mean, you have a passion for a lot of things. Dogs, kids, folks, hedgehogs, all that stuff. But if you don’t mind sharing your backstory because it gets into why you’re doing what you’re doing and your passion.

Cheryl Hyde: [00:01:58] Okay, about. Nine years ago, I was married to the most amazing person in the world. Of course, everybody thinks that their spouse was the most amazing and he came down with esophageal cancer and got very, very sick very quickly. And we managed to survive for two years. And then he passed away. It was a very hard it was very difficult. There was never. A day. That was not difficult. But there were some little diamonds in there every once in a while that were special. But the the hardest thing we went through was from November 21st until two years later, December 16th. It never stopped being hard. On the 16th, he did pass away. And then he I went to the funeral home. And the funeral home was the easiest part of what we did because when I got there, we had already planned everything. We had already chosen the songs and the people who were going to sing, and we’d already chosen the the lovely casket. He actually got in the casket to see how he looked. Oh, wow. Yeah, we had so much fun. He was a fun guy anyway. And but we had done everything, so all we had to do was pick what date we were going to bury him and what date we were going to do the service. And it was really easy. And I’m grateful that that was easy because I can’t imagine having to walk in there and make decisions by myself when he’s, you know, back in the other room. So I’m grateful that he was there. And so that’s how I kind of got started in the funeral part. So I do pre-planning for funerals, and most of my clients are going to be from the Bartow Paulding Polk.

Cheryl Hyde: [00:03:43] Floyd County. I’m thinking, what are my counties? Cherokee and Cobb County. People. Those are basically going to be my my clients. And I love to help them make the decisions of what they want and what they don’t want, and they can even pay for it that far ahead. If if it’s going to be three decades from now, you get the price of today. So I enjoy doing that. And people usually come in. They’re all scared and worried and afraid they’re going to cry. And I’m afraid I’m going to say what I’m going to say on the radio. Here we go. So Brian always says he puts the fun in fundraising. And I’ve always said that I put the fun in funerals, but we can make it fun if you’re doing it beforehand, not not last minute. So we do that. And then the other thing that I do is Medicare. And the reason I got involved in Medicare navigation was just filling out the forms for him for disability were a nightmare. All of the paperwork and everything is disgusting. It’s horrible, it’s difficult. And if you don’t aren’t even a little educated, you cannot fill all that form out by yourself. They give you an hour and a half to fill it out. I took an hour and 27 minutes and I got it done on time and thank goodness. Or else it just goes away and you have to start over. So I did learn all about the the government stuff that you get to fill out. And so I found that navigating Medicare was exactly the same thing. And so I’ve enjoyed it. I love doing that and love helping people find what they need to get things done.

Brian Pruett: [00:05:07] So and I think this is all important because, I mean, you’re obviously dealing with seniors for the most part most of the time, and I mentioned this a few episodes ago, and that’s one, I think, demographic that gets overlooked a lot and forgotten about. So walk us through a process you mentioned a little bit and how you what you guys did. But walk us through a process when you’re talking to somebody on the preplanning part, what does that look like?

Cheryl Hyde: [00:05:33] Well, first, I usually end up just getting to know them a little bit if I don’t already know them and kind of learn what they love, what they what their family feels like and what their family. How will people get along and and what it’s going to mean when mom, dad, grandma, grandpa, whoever it is, pass away. And so I like to have a good concept for what their their feel of their family is. So before I open the computer, before I do anything else, I learn a lot about the people. They say it should only take an hour to do these, but I really like to stretch them out a little bit more if the people are okay with that just because to learn what they do. But then when they get when we get to the point where we’re like, okay, let’s figure this out, I open the computer, I ask them a thousand questions, and sometimes that leads to more stories. You know me. I love everybody’s story. That’s what I want to hear is everybody’s story. So it leads to more information. But basically, when they’re done, they can choose to pay for it, not pay for it, whatever. They can finance it, that sort of thing. But they they generally are very happy when they leave because all we did was find out what they love and people love to talk about what they love.

Brian Pruett: [00:06:39] So are you doing everything from the service to the picking out the casket to the whole the whole thing, the whole thing?

Cheryl Hyde: [00:06:45] We can do it all. We do not do the cemetery. You’re going to pick your own cemetery because people are kind of particular about that and you’re going to pick your own headstone and things like that. That does not happen with us, but I’ll be happy to take you there and walk you through it.

Brian Pruett: [00:06:59] With what about is it a certain funeral home or do you?

Cheryl Hyde: [00:07:02] We are a certain funeral home. We’re Acworth, we’re in Georgia. Cremation and Georgia Funeral Care is the name of the company I work for anyway there in Acworth. And we’re opening a new one in Cartersville. So we’ll have two offices or funeral homes or whatever they are.

Brian Pruett: [00:07:19] So have you ever sat down with somebody who planned their own funeral, someone not their families, but their own?

Cheryl Hyde: [00:07:24] Absolutely. That’s that’s what I do. I’ve planned mine. So, yeah, I’ve sat with lots of people who plan their own. Most of them plan their own.

Brian Pruett: [00:07:33] Yeah, It’s we actually sat down with mom a few weeks or I guess a couple of months ago and started that process too. So just because of learning from you that that’s something you need to start. So yeah. All right. Let’s talk about the Medicare piece, because you said something to me about and I didn’t realize this, but you see all these commercials, right? Call Medicare and Medicare. Medicare. And you said. Right. It says it’s.

Cheryl Hyde: [00:07:53] Free.

Brian Pruett: [00:07:54] But you said they’re not really supposed to be doing that.

Cheryl Hyde: [00:07:56] They’re not supposed to do that. You’re not supposed to call people directly. You’re not supposed to run ads to have people call you and lie to them on the television. You’re not supposed to do that.

Brian Pruett: [00:08:05] And can you explain why?

Cheryl Hyde: [00:08:07] Well, first of all, it’s wrong to lie to people. It’s the wrong thing to do. I mean, I think you get that concept. But but it’s also illegal. It is it is against the law for people to be calling other people. So how do they.

Brian Pruett: [00:08:20] Get away with those commercials with all the big time actors like JJ from.

Cheryl Hyde: [00:08:24] Jj Walker.

Brian Pruett: [00:08:25] Jj Walker.

Cheryl Hyde: [00:08:26] Joe Namath. It’s right there. My biggest competitors. But if you if if you really want to know that answer, you’re going to have to call me and talk to me because I’m not going to tell the whole world who is paying for those commercials. But you can probably figure it out for yourself.

Brian Pruett: [00:08:39] Gotcha, Gotcha. Do you also do Medicare stuff as well?

Cheryl Hyde: [00:08:45] Medicaid? No, I do not. Medicaid do not do. It’s okay. People mix it up all the time. But no, it is a different entity.

Brian Pruett: [00:08:51] Completely can do you can you do you mind sharing the difference for those who might not know?

Cheryl Hyde: [00:08:55] Medicare is for people who are 65 and older or have a disability before then. So I have one client whom I love that your mom helps me with who is he was born in 61. That makes him 50 something. He makes him less than 65, but he’d had a stroke and so he can be on on Medicare earlier. But Medicaid is a it’s based on your income. If your income is below a certain level, you can be on Medicaid.

Brian Pruett: [00:09:27] So and are there can you be do both.

Cheryl Hyde: [00:09:30] You can and that’s a little complicated. You really don’t want to know the details, I promise you. But it is it is it’s a it’s called a dual enrollment. So you can be in both. Yes.

Brian Pruett: [00:09:39] So another thing that you think are passionate about is helping other people, because you and I are part of a Cartersville business club. Carter comes and RJ will.

Cheryl Hyde: [00:09:48] Be there soon.

Brian Pruett: [00:09:48] Right. Right. But you, like me, helped start that club, what, two years now? So first of all, share a benefit of why networking is so positive. And then why is that another passion of yours?

Cheryl Hyde: [00:10:05] Wow. Again, I love to hear everybody’s story. I don’t know why where that came from, but I want to know your story. I want to know where you’re from, what’s your history is who your family is, that sort of thing. I’m nosy, but. But the networking world, there’s nothing that makes me feel better than when I can help RJ, who I’ve never met before today. Or Carter or you. Or my dear friend Stone. You know, that makes me happy just to be able to help other people. But it also helps the person I’m connecting you with and that the person you’re connecting you with is usually the person who’s going, I don’t know what to do. And I love to help people figure things out. And so networking is. Also Wednesday morning. Wednesdays are my favorite day of the week because of Cartersville Business Club. I’m exhausted afterwards, but. But it’s my favorite day. But I really just. I just think that our job is to help each other. I think that’s what we were all put here. We were put here to have fellowship with other people, and that’s easy to do. So why not do it?

Brian Pruett: [00:11:04] So that’s probably the same answer you’d give me if I asked you why it’s important for you to be a part of the community, correct?

Cheryl Hyde: [00:11:08] That would be exactly the same. It’s your job you’re supposed to.

Brian Pruett: [00:11:12] Cheryl also has a very good talent. Stone So if you ever need somebody and you get lost, just have her whistle whistle. Everybody will.

Cheryl Hyde: [00:11:19] Everybody will come back or run away because their ears hurt.

Brian Pruett: [00:11:22] Yes. I’ve never been able to do that, nor have I been able to hear anybody who’s as loud as she is. So it’s pretty it’s pretty cool. A raised boys. Yes. So I have to ask this because I’ve never asked you this. And why the hedgehog?

Cheryl Hyde: [00:11:36] Well, it has to do with the hedgehog theory in the book. Good. Good to Great. Good is the enemy of great? Yes, that’s the one. Yes. Anyway, but the hedgehog does one thing and he does it really, really well. It’s what he’s passionate about. It’s staying alive. And he can ball up into a ball and then his prey doesn’t eat him because a, he looks like a ball and B, he’s got sort of prickly things. They don’t want to put that in their mouth. So they choose another subject. So. So you translate that to business, find out what you’re really good at, find out what you’re really passionate at, and be sure it’s something that you can make money doing. And then that is your that’s your world. So hedgehog theory. So I love hedgehogs.

Brian Pruett: [00:12:17] There you go. All right. So tell us about your pup. I have to know about your pup, Sasha. Yes.

Cheryl Hyde: [00:12:21] Sasha’s great. She’s about two years old, a year and a half, and she’s a German shepherd. And they found her on the side of the road. And she’s a full blooded German shepherd. I mean, this dog would have been $5,000 and somebody just abandoned her and her brother on the side of the road. And so my friend has the brother. I have Sasha. And I really don’t think I could live without her. And I wasn’t prepared. I didn’t think about when I said, yes, she could come live with me. I didn’t think about the fact that now I’m setting myself up for another loss. But we’ll enjoy it.

Brian Pruett: [00:12:54] While she’s got talents, too. She likes blowing your horn. Yes. She had to take your car.

Cheryl Hyde: [00:12:58] I had to take the fuze out of the car so I don’t have a horn anymore.

Brian Pruett: [00:13:02] She also locked the car right? A couple of times.

Cheryl Hyde: [00:13:04] And she learned how to open the back end and can get out in the middle of Main Street on Cartersville.

Brian Pruett: [00:13:09] Yeah. So if you ever see a German Shepherd running on Main Street, it’s probably mine. Yeah. All right. So let’s go back to the pre planning and Medicare stuff. You give somebody some some advice on just I mean, you’ve shared already some stuff, but if you could give one person just some positive advice on this, you know, obviously not being scared doing the first step, what would you tell somebody.

Cheryl Hyde: [00:13:33] In Medicare world or in both? Both Medicare world? Talk to somebody who knows what they’re doing. Doesn’t have to be me. I sure hope it is. But if it’s not me, that’s okay. There’s a lot of people out there who who have studied it and know what it is. Even if you don’t use them, even if they don’t click the buttons and get the credit for helping you. You don’t want to do this by yourself. I’ve had too many people mess it up and usually it’s because of what they see on TV on those commercials that somebody pays for anyway. And then on the funeral part, we don’t have to meet at the funeral home. Let’s meet at your house. Let’s meet at your kitchen table. I mean, it’s let’s make you comfortable. I’m pretty much comfortable anywhere I go, so I don’t. I don’t care.

Brian Pruett: [00:14:17] So if you meet with Stone, you’re going to meet around the. The beer.

Cheryl Hyde: [00:14:20] Okay. That’s cool. Oh, yeah.

Speaker4: [00:14:21] It’ll be the field office there at Reformation.

Cheryl Hyde: [00:14:24] At Reformation. Okay, cool.

Brian Pruett: [00:14:26] All right. Um. All right. So if somebody listening wants to talk to you about your services, how can they get Ahold of you?

Cheryl Hyde: [00:14:33] Well, my my website is Hide, hide, hide. There’s no. And in there it’s just hide, hide, hide, dot com h y d e hide. And then my phone number. Six, seven, eight. Did I say that right. 678901 2311.

Brian Pruett: [00:14:51] Awesome. Well, so don’t go anywhere. We’re not done with you. I’m not going anywhere. So thanks for sharing your part.

Cheryl Hyde: [00:14:56] Thanks for having me.

Brian Pruett: [00:14:57] So we are moving now to Mr. Carter Reeves with All Synced. Carter,thanks for being here this morning.

Carter Reeves: [00:15:01] Happy to be here this morning.

Brian Pruett: [00:15:02] So Carter is another one of our Carter Cartersville. How about that Cartersville Business club, folks.

Carter Reeves: [00:15:08] I was named after the town.

Brian Pruett: [00:15:09] There you go. Just not the club, but the town first.

Cheryl Hyde: [00:15:13] You were named after the club.

Brian Pruett: [00:15:14] Absolutely.

Brian Pruett: [00:15:15] So it’s very I think it’s important to I think say this because. People can be passionate about a lot of things and it doesn’t matter what industry it’s about. You happen to be passionate about computers and software and making sure technology and people are up and going for helping their businesses go. But as well as what really caught my attention was when you started talking about helping the nonprofits. So first of all, if you don’t mind, just share your backstory and we’ll get into a little bit of that here in just a minute.

Carter Reeves: [00:15:44] So, yeah, I’ve lived in cars with my whole life. I was born there actually. My original name was supposed to be Caleb, but my mom’s best friend had just named their child Caleb, and they were literally driving down I 75 saw the Cartersville sign and was like, Well, Carter’s a nice name. We’ll go with that. And there it was. So I actually grew up. So my mom owns Steps of Faith Dance Studio in Cartersville, so she did a lot of she had her for profit side, which was the dance studio. And then she had the what she would call the company, which was the non profit side. So they did a lot of charities and events for with Dance Ballet. She would do Tap the Source. So I’ve always been kind of involved with the nonprofit side. In fact, my mom would always do like a thing where they’d go on mission trips every year. And as my brothers and I got older, my brother ended up like I think my older brother ended up going to. Trinidad and my younger brother went to Italy and I got to go to South Carolina.

Brian Pruett: [00:16:35] Well, some people say it’s another country. So. Exactly.

Carter Reeves: [00:16:38] So. So I’ve been kind of involved with non-profits most of my life, and especially volunteering at church and all that I know. So the things I’ve always gotten into is technology. And my grandfather on my mom’s side was he was always good with computers. He always imparted that piece of wisdom to us, and I got really into it with him. He helped me build my first computer and some of the other stuff that I really got into. And in fact, a lot of what I did with technology, I started out in high school because I have teachers that have issues with their computers, and I was always that student that would step up and go, okay, look, give me five seconds, I’ll fix it. And I go and fix it. And it got to a point where it was actually hilarious because my art teacher was like, You do more with computers than technology. You’re already doing your college courses. Just take care of your college courses. As long as I see you work for your college courses, you get an A in in class. Keep doing what you want to do. And I’m like, that was fantastic because I was able to get all my stuff done before I got home. And as I graduated, I went into industrial engineering and technology. There was some some crazy stuff. I was in some program for Georgia Tech. It didn’t end up going through with that.

Carter Reeves: [00:17:36] Ended up at Kennesaw, actually went to the Marietta campus, went through it a bit more, got into industrial engineering a bit more. But by the time I was about to graduate, I actually got out of a really poor relationship and I was still working with her at the time at this life when I was doing lifeguarding. So I was just looking for some other job and actually a good friend of my family, her dad had owned a computer store in town and they were looking for somebody. I went to go ahead and work there, so I worked there for about three years, I think 3 or 4 years. And actually on my second year there, I was actually at the time, all I really did was fix computers in the store. I didn’t really do anything on site and I was helping out our manager at the time and he was the guy who would always go out on site. He always went everywhere. And one day he came in on like a Friday and he said he was feeling really off, feeling really sick. He had me drive him around, go get pick up his prescription for the pharmacy. He thought he had strep and this is all right before Covid. And the next day I find out because he didn’t show up in the morning to unlock the door like he always did on Saturdays.

Carter Reeves: [00:18:39] And we kind of all knew something was off. And the owner came in, which was actually the family friend the first time I had ever saw him. And then we kind of knew something was definitely wrong. We found out he had passed away in his sleep that evening. And what really got into that, though, and how that affected me was he was always the guy he wanted to be. He wanted to do everything himself. So he never really written anything down, no passwords, no items. He just did it all himself. So then when he passed away, actually, a lot of our customers started to try to walk, almost started walking away because they thought it was only him. So we had to introduce myself to so many customers and all these people like, Oh no, we’re here, there’s more of us. But then it became a session of, okay, where are all the passwords? Because none of them are written down. So I spend so much, so many months trying to figure out what he would have wrote, what he would have written or what he would have done, like what password he would he put in here because he had some kind of scheme in his head that I basically had to figure out by myself. Combine this with our owner was like, I can’t do this by myself. There’s too much work to do.

Carter Reeves: [00:19:36] I need you to go into the field too. So I started going into the field, started meeting these customers. I was really thrown in the deep end because most of the time they’d be like, Well, go figure it out. It’s part of the job. Something’s broken. You figure it out, you go fix it. So a lot of that time I spent figuring stuff out and figuring stuff out by myself, and I got really good at researching and reverse engineering things and figuring out stuff that I just never seen before. So then it became, of course, 2020 hit Covid hit, and my wife and I had got married in 2019. We were actually our apartment lease was about up. So I was trying to find somewhere to live and I actually found some to build a home and we were going through this process. She actually got laid off because of Covid, which actually almost made us lose our mortgage. So I was talking with my boss who had promised me a couple raises and they just never fell through. My father in law knew Ben, who was actually one of our marketing leads, who was who knew Chase, who was the owner of the company I work at now. All Saint and I went to go ahead and meet with Chase, and Chase is the true MVP. I will go fight for that man. He actually I told him what was going on with my mortgage.

Carter Reeves: [00:20:40] He actually gave me an immediate raise that he did not promise me he didn’t know me from Adam. He immediately gave me the money I needed so that I can keep my house and went through that, got through the house, started working for him. And one thing I love working with Chase is that we always do everything straight forward and honest because it has always been a black box. So there’s so many people have been taking advantage of churches, nonprofits especially. So one thing I love doing is just being able to open the box a little bit more and teach people. I like teaching people because if I can teach you, Oh, hey, try this thing first and then you can give me a call, it saves everybody so much time and then they feel included in the process. That way it’s not, Oh, this guy just comes by and, you know, basically hits my computer with the hits my computer over the head and suddenly works. Now, it’s a very frustrating process versus. Says, okay, I tried a couple items and now it’s like, okay, now I need some. I know I need some extra help. And then by the time I get there, then it’s like, okay, all the initial stuff I was already going to do has already been done, so I can go straight into the issue.

Brian Pruett: [00:21:42] Well, I have to give kudos to to Carter because I had him look at my laptop last week and basically my laptop is old like me, so it’s dying. But, um. Wait, wait.

Cheryl Hyde: [00:21:54] You’re dying.

Brian Pruett: [00:21:55] No, I know, I know. But, you know, most people would want to maybe try to sell you something, but he. He took the time to actually talk to me a little bit about what computers he would recommend. And he even sent me a link to one that’s actually on sale. So thank you for all that. So but you shared with us a few weeks ago at the Hartsville Business Club too, that you guys, along with, I guess Microsoft, had a program helping nonprofits save money on just email addresses. And when you think about little things like that, you don’t think email, oh, money, you know, emails and stuff. But I thought that was pretty cool. So do you mind sharing about that?

Carter Reeves: [00:22:32] Oh, absolutely. So actually, it’s it’s more than just the emails. It’s actually office products in general, so it goes even further beyond that. So Microsoft, the way that they view it is that they get of course, they get their tax write offs or these non profit statuses. So what they do is, is all you need is a 500 and 1C3. That’s all you need. You go ahead and you go ahead and we I help you get registered with Microsoft as a nonprofit and then through the vendor that I work through right now who sells us Microsoft licensing, we can get you. I think it’s in some cases anywhere between 50 to 75% off regular licensing prices. It’s absurd. So like one good example that I know is we sell business standards license. I typically sell it gives you all the basic Microsoft Apps outlook, word Excel, a terabyte of storage plus SharePoint, which I can go into a little bit later, plus your email all for less than $5 a month. Wow. And that’s insane considering because this exact license that they sell is $16 a month for non for a regular profit companies.

Carter Reeves: [00:23:29] So they’re selling extreme good cost and all this time in the way I view it is if you can save that money for these non profits, they can pour it more into their goals, their ministries. That’s money that can keep going and keep going forward. And that just helps everybody because then you can keep saving money. And it’s something that’s super basic because you’re always going to need an email, you’re always going to need office. And there’s especially because Microsoft doing a new program to that. I was talking with Chase about earlier this week. They call it CSP, where it’s you basically agree that you’re going to use this license for a year. So you get that kind of annual discount except for you’re paying monthly. They in fact, they give you effectively with the pricing, they give you three months for free if you go down that road. So that’s where that less than $5 kicks in. And it’s you’re always going to need email. You’re always going to need office. So telling Microsoft, hey, I’m going to use this for a year, it’s just it’s just a freebie.

Brian Pruett: [00:24:20] It’s pretty cool to have someone like him in my back pocket, too, because I have now I know grant writers. I know trainers for nonprofits. Of course, they’re people like me who help do fundraising. And now with this, we put them all together to be a great team, to work with nonprofits. So it’s just it’s really cool to have that. So. All right. I have a question because a lot of people. When you get up a little older into the senior years people. Well, I’m not technology savvy anyway, but people are scared about the computers. Do you guys. It’s never too old to learn, right?

Carter Reeves: [00:24:52] It’s never too old to learn. It’s one of the things because especially because what I’ve done often tried to do like example, I have a labor union that I’m helping right now. They had a phone system that was installed in 1970, and I’m moving it to the latest technology right now. It’s a bit of a crazy move right now because every act of God pretty much occurred, which was the original one, was that they had a deal with AT&T going on where they was like, Oh, we just got to keep signing in and we won’t overcharge you. You’ll be fine. And then apparently the Treasurer forgot to sign it. So then Microsoft or AT&T increased their price for what was originally, I think, $120 a month to $2,000. Wow. So then we were like, okay, we’re in a deadline now. We got to go, go, go, go, go. And then they were like, oh, we’ll just cut the lines down from 12 to 2. That’ll fix the problem. They brought them down to $200. The following month, it jumped back up to $1,200 because they had no contract and they were stuck in it and we started getting them moved over to Nextiva, which was one of the phone groups we work with.

Carter Reeves: [00:25:44] And of course, Lightning Strike breaks the old system completely. And I’m like, at this point I’m losing my mind here because normally what I do is I have the old system and the new system side by side so we can kind of like iron out the kinks before we move you all over. And then every act of God is just like, No, we’re jumping straight. 50 years of technology, have a good day. And like, especially because I know this group, because they were from my other customer originally, because they called me after I started working for All Saints, they were like, Oh, we need help. We haven’t got much help recently, and I was happy to help them out. And it’s just right now I joked with them the other day like, it’s like, I hope you guys don’t bite my head off soon enough with all this stuff that’s going on. I swear it’s acts of God. So I’m doing my best here and they’re very understanding. But it’s also I understand from what they’re telling me too, they’re like, We get so many calls a day, we just need the phones to work. And I’m like, I know, I know. I know. We’re trying to get it work.

Brian Pruett: [00:26:34] Well, at least it wasn’t a phone from The Andy Griffith Show. Right? What’s your name? Sarah. Sarah, pick up the phone right now. That’s pretty wild. All right. So for somebody listening may not know other than the word it, it explain what it encompasses.

Carter Reeves: [00:26:48] So it is information technology. So that’s a very, very broad term. It basically covers pretty much if the device is information flowing through it, it counts. Example I can give is, is that I typically handle computers, Macs. I do a little bit with printers and emails, software, all that. But I’ve gone as far as there’s a movie theater in Union City who we help out. They literally just grabbed me and were like, Hey, we just had the security gates acting up. Can you help us out with that? And I was like, Yeah, yeah. Software security. No, no, no, no, no. The arm for the for the cars. And I’m like, That’s not really what I do. But sure. And I gave it an hour and I figured it out and they were like, You just saved us some time. And now I’m apparently in charge of it now. And I was like, I didn’t I didn’t realize I was signing up for this, but this is my baby now. Apparently.

Brian Pruett: [00:27:33] So you guys do all that at All Saints share about All Saint All Saints.

Carter Reeves: [00:27:37] One of the things we do, we do a lot of is we’re a centralized IT source. So instead of you having to call QuickBooks or whoever your vendor is, I do a lot of that where you just call me. I take care of the problem. One of the big things that we provide as well, and I mentioned this at our last meeting, is we do what we call CTO services, our chief technology officer, where we find technology because I’m moving all over the place. I’m going from fields, from health care, entertainment, health and retail works. So I’m seeing all this different software around so I can look around and go, Oh, I know this other company who uses this software that would be very beneficial to another customer of mine, and I’ll bring it up and go, Hey, look at this and I’ll bring it to you. And not only will I bring it to you and then we can demo it and see if it works, if it fits. Y’all’s model is that I can implement it and then I get everything working for you. I fix the process and I keep it going. And it’s just it’s like a great example was I think it was last Friday one of my employees or customers had called me and they’re like, I can’t get this thing to work in Excel. It’s driving me nuts. She’s been working on it for about a week and a half. I jumped on there, helped her out, get it done in 20 minutes. We were able to get her a chart so she could basically show this tally chart so that she can get all her information out for her project and her meeting that afternoon.

Brian Pruett: [00:28:51] What I think is wild is, guys, you don’t even have to be in the same room, same building to help somebody on the computer. And you can log into that person’s computer. So if somebody’s listening and maybe you are trying to think about the best computer to buy, you know, kind of like their needs, but walk them like you did with me, how do you go about choosing a computer?

Carter Reeves: [00:29:11] So how do I go about choosing a computer? As we obviously we start at budget. So it’s one of those things if you come up to me and go, okay, I’m about to deploy like 20 desks, then I’m going to find something that’s cost efficient because I know you’re going to be spending a lot of money. But then I also need to look at like what you plan on doing. So if all you’re doing is browsing the web, then I don’t need to go find this ridiculous workhorse. I can get you something that’s streamlined and simple and versus like I know a lot of the engineering firms we take care of. I got to go find that workhorse because they’re working in CAD all day. I got to find them something that works. So a lot of this is is a conversation where. Like I did with you, Brian, where we just sat down and was like, okay, what are you looking for? What do you need? Are you looking for mobility? Do you need the laptops? And it’s like, I’ve actually had one of the craziest things that people don’t think about is I’ll ask the question, go, Do you want a numpad on your keyboard, on your laptop? Because that’s not 100% universal thing. But I know for like my mother, that keyboard a numpad isn’t there. She doesn’t want the laptop. Same thing with backlit keyboards where they want to be able to have like their keys lit up. Some people like having the RGB like color rainbow effect. Some people hate it. Chase I love love poking fun of him. He hates that RGB stuff. He’s like. He’s like, It’s a computer. It’s not a it’s not a projector. It’s just like, this needs to work. I don’t need all these fancy colors. And a good buddies of mine from Microsoft, we all just find him some RGB stuff. Whenever we pick something up, I just leave it at his door for him.

Brian Pruett: [00:30:31] So I told you that my computer was old, right? When he started taking it apart to see what was wrong, it started crumbling in his hand. Oh, yeah? Yeah. So, yeah.

Carter Reeves: [00:30:39] I saw that Windows 7 sticker and I immediately went, Oh, no, this has a seven.

Brian Pruett: [00:30:44] My answer to that was, but it’s got Windows 10 on it. He goes, That doesn’t matter about the hardware.

Carter Reeves: [00:30:49] The hardware doesn’t care. It’s like that same thing. I get asked this question all the time about like especially for Apple, where they’re like, Is Apple trying to kill my old computers? And I’m like, yes and no. Legally speaking, no, but yes. And so one of the things that they do is, is that they they add features to the operating system. Windows does the exact same thing, where they just add features, they add more stuff, and as they’re adding more stuff, the computer suddenly needs more horsepower to keep the thing going. And then suddenly your old hardware that has this limit that’s not changing is suddenly getting eaten up by just the base. So like all your extra software, you want to do completely out of the question because there’s just not enough room for anything to even run. That’s how a lot of these things die, like iPhones die that way. Or they’ll have like some special piece of technology in a Windows 11 did this where they’re like, Oh, we need this TPM module on your motherboard now. Oh, by the way, those motherboards, we haven’t been producing those since like 2015. So if your computer is older than that, good luck. Have a good day. You’re not getting Windows 11.

Brian Pruett: [00:31:47] Wow. So I know people who are fans of Macs and all that stuff and they say Macs don’t ever get viruses. Is that true?

Carter Reeves: [00:31:55] No, it’s absolutely not. The thing is, is that these a lot of you got to think about is these hackers and these virus makers, they see themselves as businessmen. That’s what they do. At the end of the day. There are some of them that, of course, are going to be the outliers that like just screw around. But most of these guys, they’re in it for the money and they think about how many computers are in the world, and windows by far outnumbers Macs. So what are you going to do with spending your time writing a virus for Are you going to write a virus for the niche guys? Are you going to write a virus for the one that’s going to hit the most things? And in some cases, especially because of that, that perpetuation of, Oh, Macs don’t get viruses, some of them have switched that field because they know people are going to go, Oh, it’s not a virus because Macs don’t get those and they’ll take advantage of that. But I’ll tell you, right now I sell antivirus for Macs just as much as I sell them for windows. And I always get the same thing and I get little notifications. Whenever we have our antiviruses, they’ll let me know so that way I can help make them better and I get them in the same notifications that I do in Macs and the same thing on Windows. So plus Macs.

Brian Pruett: [00:32:55] Are four times the more expensive.

Carter Reeves: [00:32:57] Exactly. And with Macs, two, Mac and Apple specifically have really gone down the road of trying to prevent people like me from fixing their stuff. Applecare they’ve been pushing it really hard. In fact, they had some like lawsuit a few years ago called like it was a right to repair thing where at one point they just wanted to make it plain where they wouldn’t let us fix it and it become like something where they could sue over. And of course they lost that horribly. But it was a case of they wanted to make it as difficult as possible. Like I talked to the NSA actually a few weeks ago. She asked me like, can you look at my Mac? And my immediate question is, do you have AppleCare? And if she goes, yes, and then go get Apple because I don’t want to. Because if I have the moment I open it you AppleCare is gone, vaporized. And there’s no point in wasting that money stuff that you’ve already spent. Take advantage of the money you’re already taking. I’d rather send you out for somewhere you’ve already spent your value on. Then you come to me because at the end of the day, I’ll help. I’m happy to help, but it’s one of those things. I don’t like wasting money and I don’t like wasting other people’s money especially. So that’s one of the big things is everybody and one of the big things we say at All Saints is we all want to grow together. So as we’re growing, we want you all to grow, too. We want a long term relationship. We’re not in it for that quick $20,000 project, cash grab. We’re here for long and as long as you’ll have us.

Brian Pruett: [00:34:13] Awesome. So you mentioned earlier you’re part of the Cardwell Business Club as well. And so can you share? I like people who do the networking. I mean, we all at this table do networking. So can you share a positive story of networking? What’s what’s maybe a testimonial for networking for you?

Carter Reeves: [00:34:28] So actually, I have two of them and we’re kind of both the same. One of them was I was working with Caitlin and Caitlin from Cultivate Health. You had her here last week. She and I have been she was very instrumental because back in spring. My wife and I, we lost a pregnancy. And I know that her and the. I’m failing at the other name. Footprints on the heart. Christie, Christie, Christie. And they were very instrumental in that. They were very helpful. I know Caitlin. She started a she started a food train. And Caitlin left is a wonderful box with a gift. And we still have at our house right now. And it was very touching, everybody coming together in that moment because this was our second pregnancy that we had lost. And it was really hard because every time it happens for us is this we get excited. I’m always in by nature. I get excited very quickly. So it’s just a very harsh thing, harsh reality that kind of come back and bite you every time. And I know for a long time, like right after that happened, my wife and I had to take the whole we already had started decorating a little bit. I had to take it all down right before she got home and put it all, store it all over at my mother’s house and keep it there because I just we wanted it out.

Brian Pruett: [00:35:44] Well, I’ve been a part of a lot of networking groups and several people who have been on the show who are part of the Carnival Business Club talk about this is not your normal networking club. It’s more of a community. So you got to get there. Rj We’ll get you there especially.

Carter Reeves: [00:35:58] Because, like, the fact.

Cheryl Hyde: [00:35:58] Is, this Wednesday.

RJ Patel: [00:35:59] Rj I’m on my way.

Carter Reeves: [00:36:02] One big thing is, and this is the thing that always threw me off is when I first joined CBC, I was kind of in that mindset of like, okay, there’s anybody that’s in it like they are. And I’m putting the air quotes here at the end of me. Like, I got to get the referrals first. And then I realized quickly I’m like, No, this is not really the route. Like it’s a. Cheryl We talk about this all the time. It’s like cooperation before collaboration, before competition. And that really started hitting me in the past year where I sat down and I was like, okay, this is really working out. Like, I spoke with Daniel from Goosehead Insurance. Daniel got me with some insurance and we’re able to work together and talk some more. And I’m starting to understand a bit more of the insurance industry because a lot of what it’s going to be is just knowledge. You’re sharing knowledge. You’re sharing experience with each other because at the end of the day, we’re all trying to help each other the best that we can. And as long as we keep doing that, we’ll. What’s the line? I’m trying to run for CBC. The you can have everything you want in life as long as you get as long as you help someone else get what they want.

Brian Pruett: [00:36:57] There you go. Zig Ziglar. All right. So other than because you grew up around it, but why is it important for you to be part of the community?

Carter Reeves: [00:37:06] It’s important for me because every moment you’re never going to know when you’re going to be the person at the end of the day that needs that help. So be there for someone else because of that day that you need help. You’re going to wish somebody would be there for you. So you got to keep the keep the cycle going. So for a great example is our church was very instrumental in a lot of what we were going through with our pregnancies and stuff like that. I go to Crosspoint, we actually have a new program, new nonprofits starting up, that they help with the expenses of lost pregnancies. And they were very instrumental because I had a situation with Northside where they charged a chart. They told me like, we went to the E.R. for a treatment for her first pregnancy, which ended up being an ectopic pregnancy. And they were like, We’re up there at 2:00 in the morning and their administrator is like, Oh, it’s going to be like $2,500 is the estimate. But if you pay right now, it’ll be 75% off. So I’m like, no brainer. 875 go take my card, do it right now. They charge me the $2,500 on the card. And then they’re like, Oops, our bad, can’t undo it. And then I got mad and I’m like, I’m not going to sign this. You can’t make me sign this. So what they did was they slipped the the receipt to my wife while they still drugging her up and had her sign it. It was I was beyond fuming. I was I was so angry. I couldn’t even sleep that day. And after that, all that happened.

Carter Reeves: [00:38:26] So I was looking at $2,500. I’m fighting the whole time. And then they send me the full amount, which ended up being nearly seven grand. And I’m just like, This is insane. This is asinine. This is not going to go. I had to go through a lot of crap just to bring it down to what I did. But if it wasn’t for my church and I also to go to like I have Samaritan ministries, they helped out significantly with our cost and all that. But if they didn’t, those nonprofits didn’t exist. I’d be looking at like nearly what it ended up being like almost eight grand. It’s like, I can’t afford eight grand. And these groups, they came in, they helped save the day. A lot of the education, especially in part of it was like, I didn’t know you could negotiate bills with hospitals. I didn’t know you could do payment plans. I thought they were like, It’s the electric bill. You don’t question the electric bill, you just pay it. And then that’s that. I didn’t know about that. So that’s stuff that I was taught by these nonprofits and I just like keep helping them going. Because if I can provide my skills and my and my knowledge and make things better for other people in my community and around the world, like I owe it to that because there’s going to be that one day that I’m going to need that help. I’m going to wish somebody else who was in the shoes that I’m currently in right now chose to decide to help versus deciding not to help.

Brian Pruett: [00:39:43] I wish more people were people are listening to this and take note because we need more people like, well, everybody at this table, but we need more carters. Um, so it’s funny you mentioned Crosspoint. I’m actually doing a big event there this coming Wednesday locker room chat for another nonprofit they’re called All in All Ministries. He’s helping men with addiction. So, um, but so if somebody’s listening and wants to talk about your services, how can they get a hold of you?

Carter Reeves: [00:40:08] So I’m going to bring up this phone number because I can’t remember this phone number saved my life. So we got a general line that everybody can get a hold of us on. It is. I’m pulling it up now. Yep. (770) 835-4600. Or email is support. Support at all. S.r.l.. S. I. N. C. E. D.

Brian Pruett: [00:40:32] Website. There you.

Carter Reeves: [00:40:33] Go. And All Saints is the all sync.com. Same, same.

Brian Pruett: [00:40:35] One. All right, Carter, thanks for sharing your story a little bit. And it’s funny that I don’t believe in coincidences and I always bring three people on at once. And people are like, Why do you have so many people on your show? It’s for this very reason. I love the networking. Now, we most everybody here knows each other except for Stone knows people now. Um, funny story, though. My next guest, RJ Patel. Rj, thanks for being here. Thank you. Brian picked clean. He and I have known each other for years as well from the Kennesaw Business Association. You have been the president of that. But the reason this happened to is because you’ll share about your non profit you’re part of here in just a minute. But when you talked about non profits, I was like, Oh, I got to introduce him to Carter. Guess what? Rj is already a customer of Carter. Carter didn’t know about the non profit, which is kind of funny. So Exactly. So RJ, share a little bit about your background, share about PC and then let’s talk about the amazing thing you guys are doing.

RJ Patel: [00:41:29] Thank you for having me on the show. Cheryl We just met today, but I know that we have a common denominator. Kevin. Marcy.

Cheryl Hyde: [00:41:39] I love Kevin. Marcy Yes.

RJ Patel: [00:41:41] That is a class act family. So if you’re a part of that, we’re already friends. Good. Thank you. And yeah, Kevin is a gem. Um, Carter, we already do business together, so we love what you guys do for us at PCT. Yeah, but at PCT, we have the residential cleaning side, and then we have PCT janitorial that we are just launching where we’re going to be pursuing a lot of the commercial sector in the Cartersville area and there’s a lot going on up there. So yeah, I’m reactivating myself. So you will be seeing me there. Um, but you know, if you look around this room, I’m that odd guy, You know, I’m a little bit tanner than most of you guys, and I’m a Patel. So by Spirit, I am a serial entrepreneur. And I have had I was born and raised in London, moved to Kennesaw, Georgia, back in 1978, and I have made it my home since then. Were you born, Carter? Don’t answer that. I’ve made it my home and it is a beautiful place. Kennesaw is a beautiful place. It’s given us a lot of friends, a lot of success. I’ve had six businesses, and what I found out, Brian, is all six of them have to do with people helping people. Right. It’s it’s exactly what we need, is helping people, helping each other.

RJ Patel: [00:43:17] And that’s what we do every day, whether it’s somebody, you know, mom and dad who are going to work day supporting their family, too. We have celebrities that we clean for. We have sports players that we clean for. It doesn’t matter who they are. They need our services. And the number one thing we earn from them is trust, Right? And that’s what we do every day. Um, you mentioned something, Cheryl. You just mentioned something. Carter And my charity goes in that direction because last year was probably one of the worst years for me personally as an individual. I was misdiagnosed. For having a hernia. I go to North Side and I had prepaid that 75% off thing, right over $5,000 out of pocket. I go into surgery and my the surgeon goes to the waiting room where my wife was waiting and says to her, everything went well, but he doesn’t have a hernia. So she looked at him and said, So what did you do? Well, we put a mesh in there and just for preventative care, like you’re not supposed to do that. Haven’t we heard all these nightmare stories about mesh? Right. I seen big billboards out there. And next thing I know from North Side, I get a $37,000 bill. I said, for what? I paid it.

RJ Patel: [00:44:53] And I was told ahead of time if there were any complications, there would be an additional charge. But I just told you guys, right, I didn’t have a hernia. So therefore, what was the complication? There wasn’t one. And this is where I think in our country, this health care business, we all know it is just out of out of whack. Right. I believe in my heart it’s all about greed. It’s all about that money. And sorry if it’s a sore subject to people, but at some point. Right. We’ve all been unfortunately screwed by somebody along the way. Right. Because it’s all about the money to them. It’s not about the human factor. And so with with our six businesses and the desire to want to help people, we align ourselves with this group that’s based out of India. And there are no religious barriers. There are no color barriers. There are no political associations. And if it’s about serving the human needs, that’s what it’s about. And so they have three verticals nutrition, health care and education. Believe it or not, everything that’s done is for free. We have hospitals around the world. We have educational facilities around the world. It’s free. We just built a medical college in India. Medical college. It will be for free.

Brian Pruett: [00:46:32] Okay. That’s amazing.

RJ Patel: [00:46:33] It’s supported through donations. There’s no there’s no catch. In 2019, I spent about three months in a city called Clarksdale, Mississippi. Here in America. And yes, I was there for three months living in a hotel. And I built a 2000 square foot medical clinic and we serve for free. We don’t have a cash register. We don’t accept insurance. Nothing.

Brian Pruett: [00:47:08] And that’s including medications, too, right?

RJ Patel: [00:47:10] That includes medication. Because what we realize there is people don’t have the money, even though they get diagnosed by the doctor with something, they come back with the same symptoms because they don’t have the funding to buy the medication. So we had to stop that cycle. Come back and see us if you need us, but not for the same thing. That doesn’t make sense. So we started supplying the funding for medications we made. We aligned ourselves with dentists who would provide free dental care. We have a phenomenal doctor there, Dr. Chitra, who aligns us with other caretakers. But for free, there’s no catch. Don’t give us that. Oh, yeah, it’s free. But you’re going to have to pay a deductible. None of that rubbish. We don’t want that. If it’s not free, if you’re not going to do it, absolutely free to that for that person. We don’t want to align ourselves with you because what we provide is for free. Here in Clarksdale, Mississippi, in America, can.

Brian Pruett: [00:48:18] You you shared with me when we first talked about this, but share why it’s Clarksdale, Mississippi, and not Kennesaw, Georgia, or Atlanta, Georgia, or Birmingham, Alabama.

RJ Patel: [00:48:29] Clarksdale, Mississippi is part of the Mississippi Delta. Um, most people know the Mississippi Delta as as it exists. They don’t know the geographic boundaries. So it’s from Arkansas to Memphis, Memphis to Jackson, Jackson back to Arkansas. So if you just draw that out on a map, that creates a delta. And if you look it up in that delta is the poorest part of America. Poorest. I went to Clarksdale, Mississippi, for the first time in 2019. And I promise you, I felt like I warped back in time. Okay. It was a surreal feeling, like, boom! Am I still in the same country? Right. We live in this wonderful city of Kennesaw, surrounded by Marietta and then Atlanta. You know, Beautiful, right? There. You feel like you went back in time and this is in our country. And these people don’t have health care.

Brian Pruett: [00:49:32] Well, you also share with me another part of it. In that area, you had somebody that was actually suffering a heart attack and they had to drive to Memphis, right?

RJ Patel: [00:49:39] Yes. One of our own people. She her name is Pearl. She moved from California to here to be part of our clinic to to volunteer herself. And she had some heart issues. She went to that local hospital. They kept her waiting for four hours. Four hours. You know what can happen with heart issues, right? In here in Atlanta or Kennesaw at Wellstar. If it’s a heart problem you’re taking in immediately and given the right attention. They kept her. And then they finally said, Oh, we don’t have the manpower to take care of you, so you’re going to have to go to Memphis.

Brian Pruett: [00:50:21] It’s crazy.

RJ Patel: [00:50:22] So another one of our volunteers, David drove Pearl to Memphis for that care. A lot could have happened in that time.

Brian Pruett: [00:50:31] Unfortunately, she survived.

RJ Patel: [00:50:33] Fortunately she did. And she’s she’s fine. She’s volunteering herself again. But we want to stop that. What if she hadn’t, Right? Right. The what if. Right. What if somebody else doesn’t get that care? And they’re not those hospitals in. You know the the. Poorest parts of America are suffering. They’re closing down. Look it up, folks. Look it up online.

Brian Pruett: [00:51:03] Well, we had one close in Atlanta not too long after the Covid.

RJ Patel: [00:51:05] Yeah, they’re closing. We want we want the ability to come in here, partner with whomever the city, the county, whatever, and provide free services. And I hope to one day come back and say, Hey, Brian, we have a free hospital in Clarksdale, Mississippi, because that’s our next step.

Brian Pruett: [00:51:26] Well, you know, you already mentioned but share where those are around the world because you have some already in world.

RJ Patel: [00:51:30] We do. We do. We have them in Singapore, Malaysia, Sri Lanka, all over India, Nigeria. Clarksdale, Mississippi. And it’s growing. This concept is growing because it’s about people.

Brian Pruett: [00:51:45] Well, you also shared I think you told.

RJ Patel: [00:51:46] Fiji I forgot Fiji. Sorry. No, Fiji is an island. But what you may may not know, right. If you look at it, Fiji from afar there are hundreds of islands around Fiji. That these people have no access to health care. So we opened a hospital in Fiji last year. And we are doing a lot of congenital heart surgeries there for these children. And yes, everything’s for free. Everything is for free. You come in for a headache or a heart transplant. It’s free.

Brian Pruett: [00:52:25] That’s amazing. Well, you shared with me also about your the I think it was the four doctors that are there, that they all come from different parts of the country, closing practices and coming to that. Can you share about those?

RJ Patel: [00:52:35] Absolutely. Yeah. So Doctor Chitra was in Augusta, Georgia, and she wrapped up her practice in Augusta and moved to Clarksdale. We have another doctor from Alabama, and she’s in the Huntsville area. She goes there every week. She drives to Mississippi every week and serves patients there so Dr. Chitra can have a break and do other things that are important to the practice. And then we have another doctor. She wrapped up everything in I believe it’s Idaho Dr. Jeannie, and she’s a psychologist, and she moved to Clarksdale, Mississippi, helping people. And then we have another doctor out of South Carolina. I call her Dr. G. Her name is Gautami. And she is wrapping up everything in South Carolina and the Anderson area and moving to she’s already purchased a house in Clarksdale.

Brian Pruett: [00:53:33] That’s amazing. So somebody is listening that’s either a business owner or just wants to get involved and how they can help. How can they do that?

RJ Patel: [00:53:39] Go to Clarksdale, Free Medical. And it’s the Sathya Sai Sanjeevani Medical Center. I realize that’s a mouthful and easy for me to say, right? But it’s Sathya Sai sanjeevani s a t h a s i. S a n g e. V a and I.

Brian Pruett: [00:54:03] So you talked about all stuff medical and nutrition, education. You showed us what you brought. But explain those two, because that’s pretty awesome, too.

RJ Patel: [00:54:11] So one of the verticals is nutrition. And what we learned, especially in India and this is probably true everywhere, right? Isn’t breakfast considered the most important meal of our day? Yes. Right. And with that said, there was a lot of children that the parents couldn’t afford to feed them. And so now what’s happening is their learning curve was going down because their brains weren’t functioning right. They weren’t prepared. And of course, nutrition, good nutrition, the right nutrition will help you prepare. So this has the micro and macro nutrition, nutritional value. You just add milk or water to this, and this will last one child 30 days. Okay. And in India, it sold for ₹199.

Brian Pruett: [00:55:04] Which translates to what? In English?

RJ Patel: [00:55:05] 80 to ₹82 for a dollar. Wow. Less than three bucks. For 30 days. Okay, Because this factory was built with funds from people. There’s not that overhead, you see. And. I’m going back in November actually to do a total top to bottom deep clean on this factory. Because I’ve been going to India. I was there two weeks ago training 20 people on how to clean. Because I want every facility that’s part of this footprint all over the world. To be clean. We we set that standard in Clarksdale. People walk in thinking it’s a free clinic. And what’s the normal mindset with a free clinic? Right.

Brian Pruett: [00:55:55] It’s nasty.

RJ Patel: [00:55:56] Right. Right. No, not this place. They walk in and they’re just literally shocked, like, oh, God, I’m going to get charged because it’s a facility that you want to come to. And we set the standard for clean. And, you know, we monitor it. We provide all the products that they need to keep it clean. And we have one gentleman, Jimmy, who goes in there every day. And he’s an employee of ours. We pay him and he cleans that clinic every day, five days a week.

Brian Pruett: [00:56:32] Now. That’s amazing. All right. So go back to the cleaning. I want to know what PCT stands for.

RJ Patel: [00:56:38] Prestigious cleaning team.

Brian Pruett: [00:56:40] There you go. There you go. So we’re going to talk a little bit about the networking piece with you as well, because you when you and I met, it was Kennesaw Business Association. You’ve also been a past president of that. So twice. Well, yeah, There you go. How share just some stories because networking for in that especially in that area but it’s been I mean obviously tremendous for you Can you share some positive things about networking?

RJ Patel: [00:57:05] Well, you know, I think I would have to go back to what my grandfather taught me. Luckily, I was influenced by him and he was a man of quality. And one of the things he said is you you know, when you step into a room or step anywhere to into a home, you always want to figure out how can you help people, right. It’s not what can you take from them. Right. And you mentioned that. Carter Right. When you go into this business environment. Right. And you start throwing cards at people, that’s the number one turnoff. Yeah. Would you agree, Cheryl? Absolutely. That’s a number one turnoff. If you throw cards at people, I can guarantee you they’re going to land up in a landfill somewhere or recycling bin somewhere. But if somebody says to you because they want to build that relationship, they they liked who you are as a human being. And they say, may I have one of your cards that will stay with them? That will get duplicated into their phone. Right. So when you walk into networking, when I came to KBA, for example, it was about what can I provide, what can I what talents do I have to bring to this organization? And. I One of the things that I did was my my second month as president. The first time around, we were meeting at a facility at the Pine Tree Country Club, and I felt like that was not a good business environment. It’s a great facility, but it wasn’t right. So at the time, Dr. Betty Siegel at Kennesaw State, she opened on welcomed us and said, come over here to the KSU Center. And at that time, it was that old mall, the old outlet mall, oh, outlet mall that they converted over to the KSU facility. And in there is a facility where it can house over 200 people. And it was the right business atmosphere. And people felt like they could come here, network, get to know people, and membership went up. Everything started going really well for KBR after that.

Brian Pruett: [00:59:25] So other than that answer I wanted to give you, give me a different answer of why it’s important for you to be part of the community. Oh, because there is a difference from networking in that, but being actually a part in doing something in the community as well.

RJ Patel: [00:59:37] Well, you know, I again, I moved from London, England, to Kennesaw, Georgia, right, in 1978. 75 wasn’t complete. So I was like, what is this? All the traffic went from 41 to 75. After it opened and I was like, What happened? Somebody What happened to all the traffic? Because being a Patel, Right. We owned a hotel and. Traffic shifted. And that was a learning lesson for me. Like, what is a 75? Right. Did you know something interesting about interstates in America? Anything that ends in a zero 2010 runs. Uh, east. I mean, east west and anything with a five runs. North. South? Yeah. Did you learn something today, Stone?

Speaker4: [01:00:29] I did. This is why I come.

RJ Patel: [01:00:31] Okay. Awesome. You knew that, Cheryl. But I learned that a while back. And, you know, 75 opened up, and it took all the traffic, everything away. Kennesaw became even more deserted, especially in the downtown area. Right. And, you know, Kennesaw didn’t have a great reputation. Unfortunately. It had some issues, some some stuff going on. And today, Kennesaw is one of the most diverse places you can live. It’s an amazing place. Um, the city mayor at the time, Mark Matthews, came to me and said, hey, we need we need your help. We’ve tried this twice and we haven’t been successful at this, so we need your help. And I’m like, What? He said, We need you to pass a $15 Million bond referendum. I said, okay, sure. I said, What’s a bond referendum? How does this work? Wait, you want me to ask the citizens of Kennesaw to self tax themselves? I said, I have a I better have a really good story. Why? And it was to bring Signalization on Giles Road. Much needed because of Legacy Park. It was to bring Swift Cantrell Park, which it is today, and to purchase the the Gardens Smith Gilbert Gardens. And did you guys know that? Smith Gilbert Gardens has the oldest house in Kennesaw.

Cheryl Hyde: [01:02:07] I do now.

Brian Pruett: [01:02:09] Well, you’re just teaching everybody something today. Oh, yeah.

RJ Patel: [01:02:11] I learned all this because I got involved in community. Right, Right. You asked me that question. If it’s not. If you don’t get involved, you don’t learn a lot. But when you get involved and immersed, don’t just get involved. Get immersed. And I got immersed. Okay. I dove in head first, and the community just embraced that. You know, and we were able to successfully pass that $15 million bond referendum, which I’m still paying on myself. So don’t get mad at me. Citizens of Kennesaw for doing that. But I think now the Swift Cantrell Park has 600,000 visitors per year. Per year. 600,000.

Brian Pruett: [01:03:03] It’s a beautiful park. I like the walking track on it.

RJ Patel: [01:03:06] Yeah, the dog park. And then I was fortunate to work with Rob Dyrdek and the city of Kennesaw from 2010 to 2013 to help bring that skate park to Kennesaw. Because I none neither one of my kids skate. But I felt like if if children who wanted to play baseball, they have baseball fields, if they wanted to play soccer. We have soccer fields, tennis, we have tennis courts. If you want to do something, you had that. But these skater people had nothing and they were constantly being asked to leave people’s concrete sidewalks and things like that because that’s the only place they could skate. So why not give them a place to skate?

Brian Pruett: [01:03:50] Yeah, it’s pretty cool too. I like sitting there watching those guys do that stuff. And gals. Yeah.

RJ Patel: [01:03:54] I wish they would wear helmets, though, right? It’s scary.

Cheryl Hyde: [01:03:56] The orthopedic surgeons of Georgia appreciate it, too. Yes.

Speaker7: [01:04:00] Yes.

Brian Pruett: [01:04:01] So I moved to Kennesaw in 1979. I was seven, but we moved in 79. So some other tips. Do you remember the old Smith Motel? I sure do. So my grandparents every year would drive down to Florida, down 41, and stay at Smith Motel every year. And then you all know what? Kenny Rogers movie was filmed mostly in Kennesaw.

RJ Patel: [01:04:21] It’s what? I have a six pack. Yes. Yes.

Brian Pruett: [01:04:24] I have a 27 pack. I got a keg. And then also, Kennesaw is probably, if not the lowest crime rated city, one of the lowest crime rated cities because of.

RJ Patel: [01:04:36] The gun law back in 1982.

Brian Pruett: [01:04:39] Our Meyers.

RJ Patel: [01:04:40] Our mayor was Darvin Purdy, a friend of ours, and he was an attorney. And he was the one that passed that. And understand, we just moved from London to here and the news was worldwide. So our friends in London were calling us saying, Did you move to a dangerous place? Because, you know, they had this western John.

Brian Pruett: [01:05:04] John Wayne.

RJ Patel: [01:05:04] John Wayne, kind of a look coming off the horse. And now you’re going to have to have a gun in your home. What are you in a danger? What are you talking about? They just passed a law. Oh, that’s how we found out.

Brian Pruett: [01:05:18] So funny thing, you know, in Kennesaw, you have to own the gun, right? In city limits, right? So in Acworth, you know what you have to own. If you live inside the city limits of Acworth, just take a guess. You have to own a rake within the city limits of Acworth. I do trivia and I love all these kind of weird stuff, so I just had to learn. Seastone you come and learn every Friday?

Speaker4: [01:05:38] Well, I comply fully with the Kennesaw law. Apparently I do not have a rake. I have two tools at my house, a telephone and a checkbook.

Brian Pruett: [01:05:47] There you go. There you go. All right, so, RJ, if somebody listening wants to get a hold of you and talk about your your cleaning services, how can they do that?

RJ Patel: [01:05:55] They can call my office line seven 742 clean.

Brian Pruett: [01:06:00] And share one more time where they can learn about the clinic.

RJ Patel: [01:06:04] They can actually call me directly at (404) 630-6998.

Brian Pruett: [01:06:13] Awesome. Well, before we wrap this up, I always like to do this. I always like for everybody to share one positive quote nuggets word just so people listening today and can live the rest of 2023 and beyond with so Cheryl you get to start.

Cheryl Hyde: [01:06:31] Seriously be curious, not judgmental.

Brian Pruett: [01:06:36] Oh, nice, Carter.

Carter Reeves: [01:06:38] Don’t be afraid to ask for help.

Brian Pruett: [01:06:40] Rj.

RJ Patel: [01:06:42] Always serve the human spirit.

Brian Pruett: [01:06:45] Awesome. The other thing I like to do, because it’s a lost art these days is the. Thank you. So, Cheryl, thank you for what you’re doing for the seniors and everybody in the community. Carter What you’re doing for the businesses, the nonprofits and the community and for what you’re doing for the humans, I mean, it’s it’s the communities that you’re serving. So everybody out there listening and remember, let’s be positive. Let’s be charitable.

Tagged With: All Synced, Hyde, Hyde & Hyde, PTC Clean

BRX Pro Tip: Community Building

July 24, 2023 by angishields

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BRX Pro Tip: Community Building

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about community building.

Lee Kantor: [00:00:09] Sure. Community building is really at the heart of what we do at Business RadioX. And it’s kind of a Russian nesting doll situation with our studios and the different markets that we’re serving. So, every studio is building community around the business community, because they are becoming the voice of business in the markets that they serve. Then, when they get a client in a local market, we’re helping that client build a community to serve that niche that they’re serving so they can be the voice of business for that group of people. So, we’re kind of a community of communities.

Lee Kantor: [00:00:49] So, remember, at Business RadioX, to show your clients and yourself how to help everyone get the most out of their community. That’s part of your job, is to show them that you are building a community and here are some tools and tactics to get the most out of that. And how to really help everybody in the community, and not just the people you’re selling to. If you have a community that’s a thriving community, you have to kind of wrap a 360 degree kind of hug around everybody. You got to serve everybody. You can’t just serve the people that are going to financially benefit you. You’ve got to serve the underserved. You’ve got to serve the people that are the outliers of the community, the people that serve the community. The more you can serve the entire ecosystem, the more successful you’re going to be.

BRX Pro Tip: Serving One More Person

July 21, 2023 by angishields

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Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we’ve been talking a lot lately about just serving one more person.

Lee Kantor: [00:00:13] Right. For our clients and for the people that we serve, getting 500 or 1,000 new clients really isn’t what their objective is. The bottom line is, selling one more person makes a difference. It moves the needle in their business. And there was a time when business’s goals were mass and selling to the masses. You would do that through some sort of mass media. And the bottom line for all of that, all that did was give us mediocre products for an average person that doesn’t really exist. It’s a different world today. And we’ve said this for years, that niches will bring you riches.

Lee Kantor: [00:00:51] If you can focus on delivering a measurable outcome to just a handful of perfect clients, then you can make an impact, you can make a difference, and you can grow your business. And if you can create something your clients can’t get from someone else, then you’re not going to have any competition anymore. So, I would say, forget about mass, forget about, you know, trying to reach the largest group of people as many times as possible. Just focus on connecting a human being to another human being and serving one more person. Then, you will see that your business will grow and you’re going to be a lot happier and a lot less stressed.

BRX Pro Tip: Handling Objections

July 20, 2023 by angishields

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Lee Kantor: [00:00:00] Welcome back to BRX Pro Tip. Lee Kantor and Stone Payton here with you today. Stone, in the sales conversations you’re having with people, how do you handle objections?

Stone Payton: [00:00:10] Before they ever come up is the absolute best way. Some of that as a product of experience. Some of that can be a product of research and studying a little bit about what is going on in their business before you ever talk to them, so that you can begin to anticipate some of their concerns or questions. But once you identify the one or two or three that seem to come up in every sales conversation that you have, if you know that’s going to happen, go ahead and get that out of the way early in the conversation and just address it straight up, right up front. So, that’s the best technique.

Stone Payton: [00:00:46] But overall, in terms of mindset and approach, it’s really about framing out the entire conversation so that you’re always telling the truth and that you are getting the truth from your prospect. If you tell the truth and get the truth, you can save yourself a lot of time and heartache chasing down objections that will absolutely drive you nuts. And in some other tips, we’ll talk about isolating and verifying the objections so that you even know that they really are a valid concern. But that’s the the overarching answer, answer the objection before they ever come up, tell the truth, and get the truth.

Lee Kantor: [00:01:28] Good stuff.

The Government Could Become Your Best Customer! Part 3

July 19, 2023 by angishields

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Are you a woman entrepreneur looking to secure government contracts? In part 3 of our series, Beverly Kuykendall, Mellissa Tong, and Jessica Daugherty share their insights on how to overcome the barriers women face in government contracting. The most valuable lesson? Building relationships with contracting officers and agencies is crucial.

The guests suggest attending conferences and workshops to network and showcase expertise, presenting at conferences to gain recognition as a subject matter expert, and utilizing free resources such as the Small Business Administration and the Procurement Technical Assistance program. They also caution against partnering with unreliable contractors and stress the importance of checking their reputation and payment history. Listen to this episode to learn more about how to secure government contracts and grow your business.

Mellissa-TongMellissa Tong is a newscaster turned award-winning storyteller. At DuckPunk, Ms. Tong works with Small, Mid-sized, as well as large enterprises to build their brand, drive sales and win more customers by way of storytelling. Her work includes branding/marketing, sales/communication training, and TV commercials and branded content. Some of her clients have seen sales increase up to 400%.

Some of her previous clients are Westin, Nissan, Verizon, Wells Fargo, CBS, California Department of Health, just to name a few. Awards she won include Clio, Addy, Telly, and Best of Business in Video Production for ten consecutive years since 2012. Celebrities she’s worked with include Shaquille O’Neal, Bryan Cranston, Keke Palmer, Arsenial Hall, to name a few.

Ms. Tong has over twenty-five years of both in-front-of and behind-the-camera experience on storytelling. She worked as a News Anchor/Reporter/Producer at the International Channel in Los Angeles, one of the first satellite TV stations in the US, and covered over 1,200 on-air stories before she founded DuckPunk in 2000.

Aside from running DuckPunk, Ms. Tong is also an international speaker and trainer. She was invited to speak at the Los Angeles Mayor’s Office in October 2019. She has held storytelling trainings and seminars for Westin, SoCalGas, San Diego Gas & Electric, NAWBO, e-Women Network, various chambers of commerce, and many other professional organizations. She also trains entrepreneurs and executives on “How to be a RockStar on camera,” so they can deliver their messages in a powerful and authentic way.

Connect with Mellissa on LinkedIn.

Jessica-DaughertyJessica Daugherty is the Founder and Principal of Cause IMPACTS, a social impact strategy-consulting firm. Jessica career has been dedicated to driving social change and bringing people together to make lasting change.

The first ten years of her career were spent in the non-profit sector as a community organizer working on various social justice issues. Jessica then worked in the public sector where she conducted legislative policy analysis that helped amend state laws that increased opportunities for justice involved youth.

Her experience in the non-profit, public, and private sectors, made Jessica keenly aware of the disconnect that exists between sectors who could collaborate to cause greater impacts. Given this, Jessica founded Cause IMPACTS to break down the silos that exist between sectors and motivate social innovation.

She has created youth apprenticeship programs that diversified tech companies, developed corporate impact programs for fortune 500 companies, led multi-million-dollar initiatives to increase Digital Equity, and developed strategic plans for organizations like the United Way and the City of Los Angeles.

Jessica has a Masters of Public Policy from the UCLA Luskin School of Public Affairs and Bachelors in Global Studies from UC Santa Barbara.

Connect with Jessica on LinkedIn.

Beverly-KuykendallBeverly Kuykendall, President of Kuykendall and Associates (KaA), establishes enterprise-wide corporate and government growth strategies by leveraging tenured experience, relationships, and regulatory knowledge to increase agency penetration through collaborative solution development.

Beverly leads KaA’s expansion into key areas aligned with client long-term strategic goals. Her background in relationship and business development includes facilitating team approaches to public sector contracting wherein she is considered a subject matter expert (SME).

Beverly has a proven track record evidenced by major contracts awarded by a myriad of governmental agencies. She brings a facilitative approach to understanding and proposing solutions to difficult economic issues.

Kuykendall’s professional foundation was built through her work with firms such as Proctor & Gamble, American Hospital Supply, Xerox and Herman Miller. She also served more than 20 years as President and CEO of Federal and Commercial Contracts, Incorporated (FCCI), her own government consulting firm and more than 8 years as President of Government Business at American Medical Depot, a medical supply distribution company. Beverly’s strength is her ability to create key programs and projects which enable achievement of business strategies and goals.

The KaA team focuses on current trends and government information, which helps clients anticipate opportunities and threats. A key tool for success evaluating legislation, policy and regulations to determine the impact to the business objectives of KaA clients.

Key to a myriad of government contracts, Beverly is most proud of her participation in securing government contracts in work with the United States Agency for International Development and the Defense Logistics Agency to provide more than 1 million Adult Hygiene Kits and Regular Hygiene Kits in response to the Syrian Refugee Effort.

Ms. Kuykendall is the recipient of numerous awards, including the Legacy Healthcare Leadership Award, the 50 Most Powerful Minority Women in Business, Supplier of the Year by the Southern California Minority Supplier Development Council, Small Business Champion of the Year by the Los Angeles District office of the U.S. Small Business Association, Entrepreneur of the Year by the Black Business Association of Los Angeles, and Advocate of the Year by the National Association of Minority Contractors.

Most recently, she was recognized by Legacy Magazine as one of South Florida’s 25 Most Influential and Prominent Women in Business and Leadership.

Born and raised in southern California and now residing in South Florida, Beverly has a BS in Business Management from Cal Poly University in Pomona, California, and an MBA from Pepperdine University in Malibu, California.

Connect with Beverly on LinkedIn.

About our Co-Host

Pamela-Williamson-WBEC-WestDr. Pamela Williamson, President & CEO of WBEC-West,  is an exemplary, dedicated individual, and has extensive experience as a senior leader for over twenty years.

She has served as the CEO of SABA 7 a consulting firm, overseen quality control at a Psychiatric urgent care facility of a National Behavioral Health Care Organization where she served as Vice President and Deputy Director,and has served as the CEO of WBEC-West, since 2008.

Her extensive experience in developing and implementing innovative alliances with key stakeholders has enabled the organizations to reach new levels of growth and stability. Her ability to lead and empower staff members creates a strong team environment which filters throughout the entire organization.

She takes an active role in facilitating connections between corporations and women business enterprises and sees a promising future for WBENC Certified women-owned businesses.

Dr. Williamson holds a Doctorate in Healthcare Administration, a Master’s degrees in Business Administration, and bachelor degrees in both Psychology and Sociology.

Connect with Dr. Williamson on LinkedIn.

Music Provided by M PATH MUSIC

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios. It’s time for Women in Motion. Brought to you by WBEC West. Join forces, Succeed Together. Now here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here with Dr. Pamela Williamson. Another episode of Women in Motion. And this is going to be a good one. Welcome to the show, Pamela. How are things in your world?

Pamela Williamson: [00:00:38] Things are amazing right now and so I am extremely excited by this episode, which is all things government. We have some great guests today, so there should be some amazing conversation and sharing a lot of tidbits today. Ah, I’m going to go ahead and announce our guest for today. The first one I’d like to announce is Beverly Kuykendall, President of Kuykendall and Associates. Is the established enterprise wide corporate and government growth strategies by leveraging tenured experience, relationships and regulatory knowledge to increase agency penetration through collaborative solution development. Beverly, this is your second time on the show because you brought so much knowledge last time we had to bring you back. So welcome.

Beverly Kuykendall: [00:01:23] Thank you.

Pamela Williamson: [00:01:24] Our next guest today is Mellissa Tong, a newscaster turned award winning storyteller, founder and CEO of DuckPunk Productions Inc. Her company works with mid-size and large enterprises to build their brand presence. Mellissa, thank you for joining us.

Mellissa Tong: [00:01:42] Thanks for having me.

Pamela Williamson: [00:01:43] And last but not least, is Jessica Daugherty, the founder and principal of Cause Impact strategy consulting firm. Jessica founded Cause Impact and breaks down the silos and exist that exists between sectors and motivate social innovation. Jessica, thank you for joining us today.

Jessica Daugherty: [00:02:03] Yeah, thank you.

Pamela Williamson: [00:02:04] So as I said earlier, this show is about all things government. And so, Jessica, I know that you have worked with some government or had experience with government contracts in the past. So I’d like to hear about what you think are the biggest barriers for women getting into government contracts.

Jessica Daugherty: [00:02:23] Yeah, I mean, my perspective is unique in that we are a service provider. We don’t create a specific product. So that’s a very big difference too. But so for me, we do a lot of things like strategic planning or policy analysis. I have a master’s in public policy and I had helped a number of large nonprofits do big strategic plans or help them with cross-sector group facilitation. And so LA County Metro had first released an RFP to create transportation school for foster homeless and probation youth exactly up my alley. But in order to apply for one of those contracts, it ended up, you know, being a big procurement, big proposal. It’s a long game, right? You apply for something and start the work like three to 6 to 9 months later. And so as a small company, when I had gotten my first contract that long game, sometimes you’re not fiscally set up for it, right? You’re also not set up for fighting against the big the big boys or the big girls who have really big companies and have whole teams writing proposals, right? So that was a big challenge. And then the other thing too, is once you actually get in and get the contracts, they’re often, you know, net 90 days. So you have to actually float your staff for a long period of time before you actually get the first payment. So there are big buckets of funds that are available, but there’s challenges in the operations and the back office that you have to set up in advance of getting in on government contracting. And it was a steep learning curve. We’ve done it. We did it. But I wish I had listened to a radio show like this in advance of it.

Pamela Williamson: [00:03:50] So. So, Beverly, I know that you spent This is your world. And so any suggestions or thoughts about some of the barriers that Jessica just mentioned?

Beverly Kuykendall: [00:04:01] For me, the barriers on the federal side is, first of all, understanding what agencies actually buy, what you sell, right? When people talk about selling to the government, they go out and they make indiscriminate decisions about who to be presenting and what to be presenting to them. So without understanding your customer and how they buy, why they buy, I think that that and I agree with with with Jessica that it is a very it’s a long game and people think you can do it right away but there’s a lot of pre work that goes into all of that. And I think once people decide what they’re going to sell to what agencies, then they need to understand how to specifically market to that agency in the federal market. It’s far beyond responding to a bid. There’s a lot of pre work that goes into it, getting to know your customer, understanding again, how they buy, who’s in the proper space, what’s the right title. You have contracting officers, you have contracting officer representatives, you have specific users of the product. So there’s a lot of layers that you really do need to work through. But the good thing about the federal government is that all of this is public. It’s just a matter of knowing exactly where to go and making yourself visible enough so that you can develop the right contacts because it really is all relationship driven.

Beverly Kuykendall: [00:05:22] I also think that the third thing that I would mention in terms of. How do you what do you do? How do you market? What are some of the barriers? Is not understanding how to truly position yourself in the federal space. There are a number of different things to consider. The rule of two How do you limit the competition so that you’re not competing with just everybody? And all companies are really proud of themselves and talk about, well, we can compete with anybody. But as Jessica pointed out, there’s big boys and there’s big girls. So how do you, as a small or medium sized company, position yourself so that you can truly, truly compete within that framework? There are so many different elements and terms that we don’t have time for me to define things like understanding what your your your NAiCs code is. Government agencies award contracts and solicit under the North American Industrial Classification system. What’s your classification? So just basic understanding of key terms, understanding who buys what you have, understanding how to market to them, and then understanding how to really position yourself so that you can be a successful bidder, if you will.

Jessica Daugherty: [00:06:31] I think what’s really interesting, Beverley, about what you just said is I think there’s also a great leveling of the field of applying to RFPs, right? Because yes, the people on the review committee might know someone and have a prior experience with them, but because they’re reviewing the proposals all at face value, I think it gives smaller businesses an opportunity to go head to head with larger companies to at the same time. So when you know and again, for for local government contracts or not federal, but cities or municipalities, we so often beat out really big consulting firms because we have more time to put really like finesse into our proposals. And often other people don’t do that. And when they read the proposals, they say, Well, this one looks best, they win, you know? And so it’s also a great leveler too, which I think is not always talked about.

Beverly Kuykendall: [00:07:24] Agreed. Absolutely. Being able to be in front of them and on the again, on the federal sector, you have things called the rule of two. You have the woman on small business program, you have the small business program, you have executive order 195. So many things that allow you to level the playing field. And I’ll say my story for another time. I’ll just say that you really want to be able to put yourself in the most advantageous position possible. Large companies do it all the time. Small companies can do it as well. And having an opportunity to to meet people face to face certainly does lend itself to that. On the federal side, the government knows that they want to do business with small businesses. They know that small businesses are the backbone of our country. They know that small businesses employ more than all of the large companies combined. So they really feel a responsibility to try to level that playing field. And they have very specific legislation in place to ensure that women owned small businesses, service disabled, veteran owned small businesses, small disadvantaged businesses, and along that socioeconomic gambit, they make sure that those companies have a way to position themselves so that they they can get into the federal government without consistently competing with large, very entrenched companies. So absolutely, getting in front of people will definitely help to level that playing field.

Pamela Williamson: [00:08:44] So we know that. People get contracts typically from people that they know that they’ve built relationships with. You mentioned contract officers. What, in your opinion and I’m speaking to the group at large, what in your opinion, do you think is the best way to build a relationship with a specific contracting officer?

Beverly Kuykendall: [00:09:10] I was going to say, why don’t we hear from Melissa?

Mellissa Tong: [00:09:13] Okay. So I think, Beverly, you’re the best answer this question, but I’ll say a little bit before I pass the mic back to you. So we have been, you know, getting these contracts through advertising agencies. So in a way, we are the subcontractor because a lot of times, you know, you know, the government agencies, they also have an agency of record. And when the agency of record, basically they hold they hold the master agreement, you know, of all you know, of all things branding, advertising related. So we can only come in as a subcontractor. But, you know, that being said, it’s also a good way to to start, you know, working on bigger contracts as a subcontractor with bigger vendors. And then I’ll let Beverly, you know, you answer the question about how to build relationships with contracting officers.

Beverly Kuykendall: [00:10:02] I think that we need to start at another level, right? People assume that the contracting officer holds all the power. Well, in in many of these public contracting arenas, the contracting officer awards the contract. They have a warrant which gives them a level of accountability and responsibility to award the contract. But it’s really the person that’s going to be using the service that you have that you need to be getting to. Right. So when I say the core, the contracting officer’s representative is really where you need to be. And many times it’s hard to find those people. I always suggest that we pinpoint specific conferences or workshops or if you have gotten that far, you pick up the phone, you set up an appointment. I have three appointments next week with contracting officers and cause regarding some contracts, it helps you. It helps if you already have the relationship. But at the very beginning, the best way is making sure that you can really perform on a contract. Because imagine what contracting officer wants to award a contract to a company that cannot perform. So they’re going to be looking at your ability to actually do the work. Who are you? What are you what is your past performance look like? Where have you been before? What are your references saying about you? They really have to get to know you. And many times because they don’t, they have to go by what’s on paper. And in the public sector, there’s some public websites or public platforms that they go to. One is called the Contracting Contractor Performance Assessment Reporting system with a contracting officer can go in and look at your past performance because many times one of the last contracts that was awarded was 1.3 billion.

Beverly Kuykendall: [00:11:43] A contracting officer is not going to just award that based on paper. They’re going to be looking at references, past performance, who knows you in the industry because their warrant, which is what gives them the ability or allows them to the basically by law, they’re the ones that can award the contract. They’re not going to put that in jeopardy by blindly giving a contract to somebody that they don’t know. So they really do their homework. How do we get to know them? Conferences, workshops. Make sure you have your capability statement that you have an opportunity to talk to them. In federal government, there’s an organization called the National Contract Management Association, CMA, full of contracting officers. They give conferences every year. They do training every year. And I’m sure that I attend those conferences so I can kind of get to know some of the contracting officers and so that they know sometimes there’s 3000 people there, but you can go to specific workshops to kind of get to know the contracting officers that you would like to any kind of venue like that that gives you an entree to contracting officers. I think that’s the best way. But remember, they’ve got thousands of people that are looking to meet with them on a daily basis. So how are you going to set yourself apart?

Jessica Daugherty: [00:12:52] I would I actually think there’s a way to flip it on its head, too, is I think the question is not necessarily how do you get into relationship with the contracting officer, but rather with the agencies or entities with which you want to do business. So in my experience, going to diverse procurement meetings or even meetups, it hasn’t always been beneficial to cause impacts because people who usually hire people to do strategic planning or program development or robust policy analysis, they’re usually director or high up at some certain, you know, level of the government entity. And that contracting officer doesn’t always if you’re explaining something complex, they might point you to the right person, but that person, they’re just going to put out a proposal anyways. So going and giving presentations, going to conferences, being the presenter, we only go to conferences now for presenting and we’re providing training and we’re showing not telling, right? We’re showing our competency and our experience and using case studies and talking about prior work. That’s how we get contacts, right? And then when there’s an RFP or request for proposals that goes out often not the contracting officer, but even the people at the agency who we’ve met will email us and say, Hey, want to make sure you saw this F.Y.I? And then they’ll say, hey, please apply for this, basically. And so it’s because we’re in relationship with the people at the agencies were interested in working with that consummate. Connection and consummate networking is what has really worked out for us to.

Pamela Williamson: [00:14:18] I love the strategy of going to conferences with the sole purpose of presenting in order to enhance your networking. How do you. What are some ways or what’s some advice that you can provide someone who is interested in utilizing that strategy?

Jessica Daugherty: [00:14:36] Yeah, absolutely. Um, I think there’s and it’s also really good for your clients, so ends up getting repeat work back. So a good example is there’s a California economic development conference at the end of this week here in Los Angeles. And currently we’re helping Ventura County’s Workforce Development and Economic Development Collaborative set up a $5 million digital upskilling initiative. That’s perfect thing to present at this conference. So I say, Hey, can we present about the work we’ve been doing together? Um, I’ll make the presentation. You all come. Assemblymember Jackie Irwin is coming with us. So you’re actually a you’re helping your client out. B you’re going to present some great project that then someone else can imagine doing a similar project with you and then you go to the conference and it’s usually either free or reduced price. But if you have to pay for it, it’s that is your marketing, your presentation is your marketing. So one way is to think through what client projects you’re working on they might want to present with you. Another is think on what you can train other people on. So there might be a, you know, a workshop you want to present on how to use, you know, do strategic marketing and storytelling and whatever insert sector, right for Melissa’s work. And she goes to a conference presents that at people in the room are her potential clients. Right. And so that’s just you know and pick what conferences you want to go to where you think the people would would be the most bang for your buck. And I’ve definitely hit some bad ones that were definitely not worth my time, but I’ve lived in one.

Beverly Kuykendall: [00:15:58] That’s a great strategy. I would add that for people that are not at Jessica’s level, right, or Melissa’s level, one thing I’ve learned is that on the federal contracting side, there’s always new entrants. And so one of the best ways is to try to garner recognition. And in attending a conference, of course, we do our homework. We figure out who’s going to be what sessions you want to go to. But my philosophy is if you go to a conference and nobody knew you were there, you wasted your time. So how do you how do you work with that? Well, you go to a conference you’ve already studied. You know what workshop, right? Maybe you’re attending a workshop that Jessica’s putting on or that Melissa’s putting on. But there may also be a federal contracting people on that panel or in that session. So what do you do? You make sure that by the time Jessica or Melissa ask you, are there any questions, your question is ready. You raise your hand, you stand up, wait for the microphone if you need to. You briefly say, my name is Beverly Kuykendall. I represent blah, blah, blah. I’m interested and then ask a question that’s relevant to the entire group. Right? You don’t want to waste your time in front of the mic by asking a question that only pertains to your company that’s going to get you a yes or no answer or an answer that says, I don’t know, make sure you’re servicing that entire group by asking a generic question that, you know, most people are thinking about, but that they just don’t have the courage to ask.

Beverly Kuykendall: [00:17:23] So gaining attention for yourself. And that way, once you stand up and ask a question, I guarantee you if it doesn’t work this way, somebody call me and let me know. There will be people who will approach you. They will feel like that they know you, They will start to ask you questions. And if you want to approach someone that’s been on the stage, that may be a key person. They’ve seen you stand up and ask your question. They feel like they know you too. So there are things like that that really make it work. And no matter what level you are, entry or mid level. But if you’re not out there and if you’re not already on the stage, stand up and ask a question and don’t dare say, well, the first person didn’t stand up, so I’m just going to sit here, never stand up, use that microphone, use your, you know, five seconds of fame and the best way you can to put your company forward.

Mellissa Tong: [00:18:10] Yeah, I like to piggyback on what Jessica and Beverly said. So I have been speaking a lot lately at national conferences as well. And and Jessica, you’re absolutely right. You know, to be able to, you know, present yourself as a subject matter expert is just the best way to get noticed. But I was advising a client, you know, a couple of months ago, and she said she wanted to speak, but she had no prior, you know, public speaking experience. So I told her, just start small. You know, you’re not going to get to national conferences right away. You know, call up all your local chambers, you know, call up any professional organizations in your area and, you know, offer them, hey, can I come in to offer, you know, you know, education or talk about, you know, this topic? And if they says, yes, you know, keep going. And she did. So she called up, you know, I think, you know, a couple of those places and um, and then she got she got a speaking gig like, you know, within three weeks. And she was so excited about it, you know, So you got to you got to find a way to start small. And once you get going and you, you know, you keep improving on it and then sooner, sooner or later, you know, you’re going to be able to get to the national conference level.

Pamela Williamson: [00:19:20] Now, that’s a great suggestion on how to start small and and build up to a more exposure. So thank you, Melissa. Um, the other question I have, Melissa is just around. As we’ve heard, Beverly and Jessica both talk about, you know, making sure you have your capability statement that you’re prepared. How do you merge your capability statement with storytelling in order to to get someone’s attention?

Mellissa Tong: [00:19:48] Well, if you look at my police statement, actually, it’s it took a little bit of work, you know, because before our main focus was, you know, video production, you know, doing TV commercials and branded content. But now we added a brand new division, which is storytelling consulting. So I have, you know, I listed like five capabilities on there. And one is, you know, the storytelling part, but not everybody understands what storytelling is. So sometimes, you know, I actually need to explain to people, you know, what, what is business storytelling? Some people actually have told me, Oh, yeah, I’ve been doing this storytelling. And I say, Well, how so? And they say, Oh, I’ve been posting on social media. So a lot of people think, Oh, just by posting on social media is storytelling. So which is not true. And I do have to say, though, you know, for all the listeners, listeners out there, you know, if you have not done this program, make sure you do it. I’ve done it. And then I then I thought my capability statement is ready to go. But after PSP, I mean, I can finally say that I’m proud of my capability statement right now. So check it out. You know, do it. You won’t regret it.

Beverly Kuykendall: [00:20:58] What? Psp? Melissa with PSP? Oh yeah.

Mellissa Tong: [00:21:01] Psp is a platinum PSP platinum playa program. That is for all weebs to polish and uplevel your capability statement and how to pitch so you can be more ready when you go to conferences and meet with corporations.

Speaker7: [00:21:21] It’s not set.

Pamela Williamson: [00:21:23] And.

Speaker7: [00:21:25] Just out of curiosity, what steps can.

Pamela Williamson: [00:21:28] Women entrepreneurs take in to increase their chances of successfully obtaining a government contract? Beverly, why don’t you start with that one?

Beverly Kuykendall: [00:21:38] I’ll go back to what I said before, really understanding what is. And I love the idea of storytelling. I’m going to talk to you. I love that idea because I think people remember better when you’ve told a story that they can relate to. Maybe I learned that from you a few years back. I’m not sure, but I appreciate that. But I think really understanding who buys what you have, I mean, even if you’re selling B to C, you’re looking at the demographics of your customer, right? I always tell people when we go to DSW, designer, shoe warehouse designer, shoe Warehouse already knows that we’re either going to pay with a credit card, a debit card, cash, something. They know exactly how we’re going to buy that product. And they’ve made sure that they’ve made all those avenues available to us. So if we’re working, we’d like to work in the public sector. We don’t understand how that agency, how that how do they buy? Is it the money issue? Is it a is the money allocated quarterly? How do they spend it? Are there any existing contracts that are going to be expiring soon? There’s some homework that needs to be done ahead of time. Is there a contract that you’re interested in that’s going to be expiring in the next 6 to 12 months? I think there’s so much that we can do to make sure that we are ready, but it starts with taking baby steps.

Beverly Kuykendall: [00:22:57] And I’d like to say at this juncture, too, that learning how to take those baby steps, there’s information out there that is free. The SBA can help you learn how to take those baby steps, The what used to be, which is now called Apex. They can teach you how to take those baby steps. The small Business Development Center can teach you how to take those baby steps. There are several a multitude of free resources out there that you can tap into to at least to get you started. And that will help at least get you to another level so that maybe you’re ready to do something else. Federal contracting, I always say, is not for the faint of heart. It is not a get rich quick scheme. I’ve seen lots of things on the Internet that says, Oh, we can help you get a government contract. It takes 30 days. Um, you may get one, you may get a small one, but there won’t be. It’s not a consistent, a consistent, persistent way to be in business where you are really perpetuating contract after contract, contact after contact with making sure that you are getting well entrenched in the federal arena. And I’m sorry to speak so much about federal. That’s my area of expertise. That’s why I’m glad that there are other people on the line that talk about other governmental agencies like local and city and state.

Jessica Daugherty: [00:24:07] Yeah, I was gonna. There’s so many things that you just brought up that I want to touch on the office procurement, technical assistance. Basically, the local small business entities often have procurement, technical assistance entities. And so if you sign up with them, you can actually get a roundup, a list of potential RFPs that you’re eligible for, right? That that eligible meaning that are within your NAiCs codes or that are in your realm of expertise. And so I get one from LA County, get one from a few different tech offices. They’re all over the nation. And so you get this list of like 20 different RFPs every day that you might be interested in. I scroll through them like, Nope, nope, nope. Oh, that’s interesting. Oh, okay. Interesting. Iowa City wants a strategy that will include whatever it is, right? I might look at that. Then you look at it, you think maybe this is interesting for me. And so I think the tech office, that’s a great example of a place you can go and like look at multiple things. I would say for me, I think to the the start small piece, it sounds so you can’t say, oh, federal contracting start small or government contracting start small. They seem opposite of each other. But there’s a lot of proposals like requests for proposals out there that are actually for like a 30 K project or a 20 K project or a ten K project. And so I think also knowing that you don’t have to be the subcontractor, um, the very first project we got was a $600,000 project and we went in as the prime.

Jessica Daugherty: [00:25:32] Um, and that’s after for two years going to these meetups as the subcontractor. And I kept thinking, this is silly, I can do a better job than them or I even meet up with people and I partner and we come up with a proposal and I wouldn’t like the way they wrote it. I wouldn’t think it was detailed enough. And I just kept thinking like, this is these people actually can’t do as good a job as I can. And so I looked for a proposal that we could do and do entirely in house because we had enough capacity for it, because I didn’t want to be a sub. And granted, that has its own challenges, but I think that so often the push is for us to be subs and like we have our own power, we can we can be the prime, right? You don’t have to take on a $3 Million first contract. It could be a $50,000 contract and you can win that and you can look through what they are. If you’re if you start getting on a lot of different listservs for what the RFPs are coming out or start you have to, of course, register then with LA City, with LA County, with the city of Iowa City, with all these different entities or work through the tech office.

Beverly Kuykendall: [00:26:30] That’s a very interesting point. And I agree with you. And I want to just add on to that, that the in federal contracting, the government has a 23% goal to do business with small businesses across all the socioeconomic sectors. They only get credit for that when small businesses are the prime. So they’re looking that that leads exactly into what Jessica is saying. There are smaller contracts that you can take a look at or RFPs that you can take a look at that the government is also looking for small businesses as well. And another website for searching for the federal side is the system for acquisition management. Dot gov sam.gov those you can actually go in and register for for alerts under your industry sector or industry NAiCs code. And then those particular RFPs or solicitations or RFI or source of sought will actually be delivered into your mailbox and you can review them. I always say put up your feet, sit back because you really do need to read them page by page. Some of them are longer than others. Some of them are very short. There’s also another system, and I apologize because I can’t remember what the acronym stands for, but with DOD, it’s called the Dibs System. And in that system, you can there are very, very small requirements that that the government, particularly DOD bids for every day. So go to dibs dib be like Beverly, Beverly, dibs gov and you can actually register for those as well. And they’re very small. Thanks for making me think of that, Jessica.

Mellissa Tong: [00:28:10] Um, yeah. So for me, I would say that I actually tried, you know, government contracting a while back, and at the time I didn’t know there was so much help out there. I was going at it alone. Um, I bid on so many contracts and people looked at my proposal. Oh, yeah, they look great, but I never want a single contract. So I got frustrated and then I stopped. And then I realized that, wow, there’s a lot more to it. So now I’m coming back again, you know, trying to, you know, bid some contracts as a prime. And, you know, really you have to spend time and do your homework, you know, and build a relationship. And another thing is, you know, a lot of people automatically think, oh, when I have when I get a certain status, you know, then automatically I’m going to get a contract, right? That is so not true. Having having a woman on or having minority owned, you know, um, status helps at the end if you do get the contract, but it’s not going to automatically. We hope you get the contract, but I still do think that you should get certified every way possible because that’s going to add to your advantage in the end. You know, like, you know, Beverly and Jessica said, a lot of agencies, they have priority given to women and minority owned and ADA and I mean all these different, um, you know, different preferences, you know, to local businesses. So get all the certifications you can because when you get the contract, those will count. But don’t think automatically just because you certified somehow a contract is going to drop from heaven, you know, and, you know, get you get you get you, you know, hired. That’s not the case.

Lee Kantor: [00:29:47] Now. When you don’t win a bid, is there any place for feedback to learn why you didn’t win and what you can do to improve for next time?

Jessica Daugherty: [00:29:57] Public Records request. Even when I do win, I always do a public records request to see the other proposers proposals, and I learned from what they what they said and why they want or why I want, etcetera. You can reach out to the contracting officer also and ask for feedback or even the entity, the agency. Sometimes they can. Sometimes they don’t have time. But the public records request has been the best thing I’ve I’ve done because then you literally get everyone’s proposals and can look at them and say, okay, well, they’re better than me, or I see why I won. I see what they did and you see what the the playing field looks like.

Beverly Kuykendall: [00:30:34] And same on the federal side. You have an opportunity under the far the Federal Acquisition Regulation to request a debrief. And also if it’s more informal than that, you could if you bid, you can ask for a copy of the abstract, which will be a matrix of all the companies that bid and sometimes with their bid price is unless they have some special language written into to their proposal that says they would they wish in this very specific language where you can actually word for word explain to the government that you do not want your pricing to be distributed for public consumption.

Lee Kantor: [00:31:13] Are there any are there any software or any resources that help a person put a proposal together?

Beverly Kuykendall: [00:31:21] I’m sure that there are and would like to just caution people. I’m looking at a note from Jessica, and I think she’s right. There are lots of scams out there now. There are lots of people that ask for money first who do not know what they’re doing, who are making you promises. And that’s why we’ve talked about the free services that are available that the government makes available to you. And I always encourage people to go there first. Jessica talked about is now called Apex. Apex. But the same services apply. There are people there that are paid by the government to help you understand how to do business with the government, how to ask for an abstract, how to get a FOIA request, a question that you would ask somebody who is saying that they are a federal expert, which I think is a is an oxymoron, right? Because federal contracting changes all the time. You got to do is look at the federal register. It changes or look at some of the executive orders. It changes almost on a daily basis. And you really have to understand how the parts and pieces fit together to know how you can use all this new information to your advantage. And I really don’t believe there’s anybody you can really pay to do that for you unless you’re already at a certain level. I work with companies that are about $30 million and above because I do believe there are lots of free services out there for smaller companies. And you can always just call people, talk to them and ask for them, but be careful and protect yourself financially because people who are promising you these great things where you think you don’t have to do anything but just sign on the dotted line when they bring a contract to you. I just don’t think that kind of scenario exists. Jessica.

Jessica Daugherty: [00:33:02] Yeah, yeah. The so when you register on Sam, the system for award management of the federal government, right, which you have to do if you want to get federal contracts. When you register, you can click a button to make your contact information public or not What you want it to be public so that people can reach out to you. But that also makes a list public for anyone and everyone and their mothers, brothers, cousins, aunts, cat who is trying to basically tell you, Oh, I can help you get a federal contract here, let me help you. I’ll give you a list of things you need or I’ll help you register here. I’ll help you do that. I literally get like two calls a week, like six different emails a week. And sometimes there are even people trying to sell you different things and it’s super. Sometimes they’re helpful, sometimes they’re very random and not connected to what you need, but it’s because you are registered and so just be aware of those. I think most of them are very, very big scams. Often people even just say like, This is the government underneath. And a little asterisk. This is not the government. Please don’t say this is the government. So there’s just a lot of scams out there in this world and there’s enough places to go it alone. If you don’t have the time, though, and you only are looking to have hire someone to figure it out for you, Don’t do it because you don’t have the time. It takes time.

Mellissa Tong: [00:34:16] Well, I’ll say one more thing. Not just some of those things are actually scams, but I actually have received scam emails from people pretending to be a contracting officer out of a government agency, and they made it look so real. Um, I actually called, you know, the actual agency trying to ask for that particular person to try to verify if they were for real or not. So people are just trying to scam you every way possible. So just be really, you know, um, you know, just do your homework. And if you’re unsure, just ask somebody, you know, talk to somebody and just get some help so you don’t get, you know, pulled into, you know, some dicey situations.

Beverly Kuykendall: [00:34:59] Yeah. Yeah, true. And again, every everything that you want to know about the federal there’s free information if you go to sba.gov they have federal contracting one on one courses and PowerPoint that you can actually download and review at your own leisure. I’m sure that P-Tech or Apex has the same thing. There’s just and you just have to make up your mind that if you decide that you want to go into public contracting, it is and you’re and you’re more accustomed to doing work on the private sector, it’s going to take some time. There is no easy way to do this. I think I heard each of us talk about the amount of time that we’ve been in the public sector and working toward the public sector. I didn’t know anything when I first started. It was trial and error. And then I learned that I spent a lot of time in Washington. A lot of you know that I work with a particular congressman, a congressional representative, and that really helped me as well understand more about how to really represent companies to the federal government. But I, I don’t just work with anyone. I am very careful about taking somebody’s money. I’ve even returned money to people who did not understand what it was that I was offering. So we’ve made some mistakes as well. And so I am very, very and very careful. And anybody that you work with who says, Oh, yeah, yeah, just send me a check and I’ll do this, it just doesn’t work that way. And pretty soon reputations will be destroyed as a result of that. And they’re looking for just a one hit wonder.

Lee Kantor: [00:36:30] Now saying all that. Do you still think that most business people should at least take some of those baby steps and explore some of the free resources and some of the agencies that are available to help just to see if it is the right fit for their firm?

Jessica Daugherty: [00:36:48] Absolutely. I’m going to use the example of like when when I went to my very first Quebec West Conference or Webbank, you know, national conference, you’re instantly like going on every single, every single company’s website and like registering on their procurement platform. It’s the exact same thing for a lot of different government entities, right? You have to register. So if there are government entities or agencies that are interested in working with registers, you can actually see what they’re, what they’re buying, right? Register that way. But it’s very different than often the way that webs are taught, right? You’re selling yourself, you have to market and in this case, you’re actually responding to someone else’s already very clearly delineated need until, of course, you have a relationship with them, right? Instead of you marketing. Oh, I can do X, y, z pick from the menu. You’re saying, Oh, you need X, y, Z. I can do something on your menu. So without being able to see their menu, you can’t figure out if you’re a fit. And so I would say register with not all of them. Don’t do what I did. And register on like 50 different people that were, you know, at the various matchmaker events, pick which ones you’re interested in and then look at their sites once a month or tell one of your employees, hey, look at this for two hours every Monday. And like, look, if there’s any RFPs that are interesting to us and to start looking and don’t apply to everything unless it’s a perfect fit, when something’s interesting and a good fit, you have a much better chance of winning it.

Mellissa Tong: [00:38:12] Yeah, I agree 100%. And also, you know, if you’re not quite ready to be prime, you can always start with, you know, as a sub and also you can team up with other people, you know, like right now, me and two other companies are going after, you know, going together, going after the same contract. And then on on on the proposal, we actually say, hey, you know, we’re going to team up, you know, with these two other companies to fulfill this entire contract because sometimes, you know, a contract, unless you’re going after smaller contracts, usually pick up contracts, have multi disciplines, you know, and if you may not be able to do all of them or you may not be able to do all of them as well, you know, as your competitors. So just team up and then you can go after the same contract and you know, each of you will get a piece and then you can start slowly building up your own credibility, you know, your own appetite for going after bigger contracts and go from there.

Lee Kantor: [00:39:02] So if you’re going to take the if you’re going to take the subcontractor route, how do you identify appropriate primes?

Jessica Daugherty: [00:39:11] And so something I’ll start with what not to do. And then, Melissa, you’ve had success with Say what to Do, but. I get hit up all the time because we’ve done so many projects as a prime, right? I get hit up all the time by random people who do not have a clear capability statement saying, Let me be a subcontractor for you. And I’m like, For what? Lady or for what? Man or veteran owned business. Like, I’m not just going to hire you because you’re a woman. Like, what is this? I’m not going to hire you because and literally people just throw their names at you or they come up to you at events and give you your business card. If you need a sub, hire me. And I’m like, for what? Like you haven’t proven your value. That’s what not to do, right? The same way I go to a conferences and I speak about and I show not tell, do the same thing. If you want to go to an event and meet potential primes, bring a research. For me, it’d be a research paper. Show me you’re a nerd like me. Show me you’re an expert nerd who can deliver consulting materials. I’ll love you. Right. You can’t prove it to me. I’m not going to have the time to just randomly look at your website or business card. That’s what not to do. So what do you do, Melissa?

Mellissa Tong: [00:40:15] Well, you know, like you said, right? You register on all these sites, you know, everything is public record. And also when you when you find when you find certain contracts that you’re interested, you know, when you download actually a lot of agencies pulled out all the people who download, you know, their RFP. So you can see who’s interested in bidding as a prime and you can start that way. You can look at, you know, maybe the 2050 people who have expressed interest in bidding on that contract. And if you cannot be the prime, you look through them and then you pick out, oh, okay, who do I really want to partner with pick out like from 50, right. Pick out three. And like I said, it’s public. You know, it’s public information. So you call them up and say, I saw that you’ve downloaded this RFP and you’ve expressed interest in going after this RFP. So I would like to introduce ourselves as a subcontractor. We do X, Y, Z. So, you know, would that be something that you guys would be interested in to start, you know, talking and start building relationship with these prime contractors? That’s a good way to start.

Beverly Kuykendall: [00:41:18] I would also add. So in the federal sector, again, a 38 CFR 9.6 38 code of Federal regulations, 9.6 talks about teaming and prime sub teaming, different kinds of teaming. There’s something called similarly situated entities teaming. There’s the limitations on contracting that you have to be aware of. But I think understanding what teaming is, I know that in in the aerospace sector, right so Northrop Grumman and Bae Systems and they have a number of different a multitude of subcontractors, But as what’s been previously stated, just walking up and giving them your card doesn’t really get it. You have to really understand what is the requirement, what are they going after? What does it look like a piece can I really do on this contract? It really takes a little bit of homework that SBA and Apex and Sbdc can all walk you through. And also the minority business Development agency under the Department of Commerce, they also have people that are there to help you understand and help you work with, develop relationships and work with companies of various sizes in order to be a teaming partner. But remember, on the federal side, the government only counts their small business based on the prime contracts that are allotted to the small business.

Beverly Kuykendall: [00:42:43] And there are a number of different ways. There’s something called the SBA, all Small Mentor Protege program, which is available if you are looking for a teaming partner. And that’s and typically people already and there’s a list on the website of all of people that are looking for subcontractors. Right? But again, it sounds really good and easy. But unless, you know, just like Jessica said, everybody feels that way. Every prime feels that way. How can I really help you? How can I really add value on this contract? What is it that I can do? And you’re going to have to find a way to get Jessica’s attention or Melissa’s attention. It doesn’t just happen automatically, but I think that we bequest and we bank offer great opportunities for people to network and kind of get to know each other so that once you do that, now, you can talk about how you might partner when you understand what each other has to offer.

Jessica Daugherty: [00:43:39] And to build on what Beverly said, to just be careful who you’re throwing your chips in with, too. Right. I mean, if you are trying to partner with someone, be a sub. Pick the one that’s likely to win, right? I mean, if you’re going to go do your homework and see if they’ve won something before, because if you’re going to spend all this time. Spend your time figuring that out. Just super important. And again, consummate communication and constant networking that is that’s been our lifeblood. I mean, that is how we market that and going to conferences and presenting and doing trainings. That’s how we market. But even just being on this call, I’m like, Oh, Melissa, maybe we can partner on something in the future, right? I mean, there’s always opportunities out there, which is phenomenal. Yeah, Yeah.

Mellissa Tong: [00:44:25] And I’ll say another thing, just piggyback what Jessica said. So besides just checking to see if these people have won anything, also check them out on, you know, the Better Business Bureau. Make sure that they pay the subcontractors. I’ve heard horror stories where they’re you know, they get paid and they don’t pay their subcontractors on time. And you don’t want that.

Beverly Kuykendall: [00:44:47] And I just want to say something about understanding what’s available, right? So I also am a I’m a geek. And so I, I from podcasts to the Wall Street Journal to to the Daily, all those things every day there’s information out there that gives us a clue as to how the government is going to be spending its money or where it’s going to be spending its money. Right? So right now, we know there’s a lot of controversy about the Ukraine. You we all know that the government must be allocating resources in order to provide resources to the folks in Ukraine. So I took a look at what they were doing in terms of foreign military sales. I did that research and now I have an appointment next week after next with that particular agency for foreign military sales to talk about how we might be able to help them service some of the needs out of that contract. Right now. We know that during Covid that all of the government agencies had a shortage, right? The supply chain was severely disrupted. So they had lots of the stockpile of personal protective equipment was just obliterated. And then because China was cut off and we were no longer doing business with China, there was a shortage of supplies. So what’s happening now? Many federal agencies are trying to develop their own stockpile. So now that’s product and services that can be supplied by local companies. Understanding what’s going on in the world also gives you a hint about where you might be able to to play and or participate. The Navy had issues with its ships recently where a few of the ships had been had gone out and they had some issues.

Beverly Kuykendall: [00:46:28] So they had to come back in. Every Navy ship that goes out has to go out with medical supplies on it. So I do a lot of medical supplies in addition to some other things. And so that gives me a reason to go out and talk to the Navy to find out how they’re resolving those issues. When you know that an agency has a problem that they’re trying to solve, it helps you to at least think about how you might be able to participate in that. There there are opportunities all around us in our day to day business and it’s very exciting. And we also have to be careful and we have to really know our stuff. But the government spends so many billions of dollars either in the way of grants or in government contracts. And then there’s resources available for small businesses who don’t have the funding available in order to go after these contracts. There’s more and more funding available every day. So again, sba.gov is a great place to start. Go to your local regional SBA, make an appointment with a business opportunity specialist or some other representative. Have your questions ready. Go sit down and start the conversation and see how they might be able to help you. I just think information is king right now, and not knowing is no excuse anymore because we’ve got Google and all these other places that we can go in order to research companies, in order to research with some of the needs are so I say be aware, have your eyes open, know what you sell and know that the government buys everything.

Jessica Daugherty: [00:47:52] Yeah. Can I give another example? Because I think example is Beverly speaks so loudly too, of how you need to do your research to identify existing need and also what’s coming down the pipeline. Um, about a year and a half ago, President Biden released a Justice40 initiative. It was an executive order basically to make sure that transportation included more sustainable transportation, included disadvantaged communities and planning. And it was a it was a climate initiative, right. That has rippling effects in the transportation industry. We’ve done a number of equity projects with transportation agencies. So I started talking to some of my previous clients, said, How do you think this is going to affect you? And they’re like, We don’t know. We don’t know what Justice Ford is going to do to us. Maybe we’re going to have to do different community engagement. Maybe we’re going to have to do research. Maybe we’re going to have to. I don’t know. What do you think? Could you write us a memo on that? Okay. That sounds like a good idea. So I just took it upon myself to write a memo about how I thought this would impact the industry that I worked on for free. No one paid me to do it, but I wrote him a three page brief of what I think they should do to get ahead of it. You better believe that led to work. It led to work and budgets they already had. They didn’t even go to formal proposals because I anticipated a need of theirs. And now more and more transit agencies are are real ramifications that are happening. But I’m on note of anticipating the need and people are referring other people to me because I anticipated the need. Right. It could be as simple as knowing that libraries are right now. Libraries are going to have to change. Libraries are going to have to change because people are reading books in different ways. Maybe they’re turning into service centers, you name it. Anticipate the need, right? Something interesting and start reaching out to people.

Beverly Kuykendall: [00:49:26] You know, that brings up another point. So the executive orders, I think you’re talking about one 447. And there’s another one, Executive order 013985. The Diversity, Equity and Inclusion. And maybe you are my daughter in another life. But I will tell you that when I looked at that initiative, I developed a white paper because, you know, government contracting and executive orders is confusing to people who are not living it and breathing it every day like you and Melissa and I. Right. It’s very, very confusing. And that’s why Dr. Williamson has this kind of a panel going on. And so when I wrote the the executive order, I did a white paper. I tore it apart. I took it to specific organizations and said, your constituency should be made aware of this. There was a hundred $100 billion with a B that the Biden-Harris administration committed to allocating in government contracts to small, disadvantaged businesses between now and the end of 2025. That’s a lot of money. So the question becomes, okay, wait a minute, but how are you going to do this? So it allowed me to develop questions at conferences.

Beverly Kuykendall: [00:50:32] It allowed me to represent a certain constituency of certain organizations and it allowed me to really have a great role to play specifically with the minority business Development agency under the Department of Commerce. Because then when they saw this and they heard me speaking about it, I do a lot of public speaking to the point that both of you have made, and Melissa knows that. But when people saw me, they saw me as an expert. I always say there’s no such thing as an expert. I just have information and this is what I do with my time at 2:00 in the morning. Sorry, but I’m going to start leaking out to people that like Jessica and Melissa, because that is really the way that you get this done. You have to really tear it apart piece by piece. But there is gold that is there. But start small. Go to the SBA, go to Sbdc, go to the meetings, go to Quebec West, tear it apart, ask questions. And I believe that there’s something there for all of us in one way or another.

Lee Kantor: [00:51:30] Well, thank you all for participating. Before we wrap, I’d like to go around and get Contact Information website from each of you and maybe share your ideal client in a sentence or two. And we’ll start with you, Beverly.

Beverly Kuykendall: [00:51:47] Um, for me, I will tell you that at the moment I am clientid up. We are busy. Cynthia can tell you that. But always wanting to have a conversation if we could, if we could figure out a time for, you know, 10 minutes or 15 minutes. And I always ask people, tell people don’t just call and say, you want to pick my brain, Have some specific questions available and I will. I will. We will direct you to the right resources. I can be reached at Beverly at Carr Kuykendall Associates, LLC, dot com, Beverly at Llc.com. And then I will connect you with Cynthia Haynes, our assistant. I also want to say that I work with two contracting officers. One has retired. They both have retired from the federal government, and I work with them because they help me to deliver services to clients, particularly as it relates to responding to RFPs. And together we use all of our contacts to make sure we put that are the best foot forward for particular client. So I’m not here looking for business, but I do want to help so you can reach me in that way and I’ll be happy to give you 10 or 15 minutes. And then Dr. Williamson are talking about working on some things as well.

Lee Kantor: [00:52:58] Melissa.

Mellissa Tong: [00:53:00] Um, so I’m pretty easy to find. Um, I my name is spelled with two L’s and two S’s. Melissa Tong. Tong. My company is called Daft Punk Productions. So if you go to Duck Punk, the UK punk dot net. I don’t want you to have to remember my email, but there’s a contact us form over there, so feel free to fill it out and ask your questions and we’ll be able to get back to you. In terms of clients, I mean, you know, government contracting and, you know, corporations, corporations contracting, that’s on one side. But on the other side, we also work a lot with webs to really help them apply storytelling in the business to build their brand, drive sales and win more customers. So if any Web is interested in learning more about storytelling, you know, feel free to contact us.

Lee Kantor: [00:53:48] And Jessica.

Jessica Daugherty: [00:53:50] Yeah. Again, Jessica Doherty. Our website is cause impacts plural so impacts.com. And again there’s a contact us form there or I’m at Jessica at cause impacts.com. As far as ideal client we work across all sectors on purpose to keep us fresh. Um, we do a lot of corporate social responsibility but in workforce development. So I love helping private sector companies develop workforce strategies that will give back to their employees by upskilling them, by training them, by creating career pipelines or bringing in more young, diverse talent. And so creating apprenticeship programs or internship programs or ways to upskill people into businesses. There’s a lot of fun for me. So, yeah, but in general, a lot of strategic planning too. So just love making sure that all of our projects are social justice focused and causing impacts in the world.

Lee Kantor: [00:54:43] Good stuff. Well, thank you all for participating. You’re all doing important work and we appreciate you. Pamela, any last words?

Pamela Williamson: [00:54:51] Now I just want to thank everyone. This was such a informational filled session that it is hard for me even to summarize all of the good things that you guys shared. But there is one thing that stands out, and I think we say this a lot, is be clear about what you do and what you can offer and that will lead you towards your path of who you should want to do business with. And I think everyone should always remember that all business is not good business and it is okay to say no to things. So with that, Lee, I’m going to pass it on to you to close us out.

Lee Kantor: [00:55:28] All right. This is Lee Kantor for Dr. Pamela Williamson. We will see you all next time on Women in Motion.

 

Tagged With: Cause IMPACTS, DuckPunk, Kuykendall and Associates (KaA

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