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Lisa Gill with Gill Family Law

June 28, 2023 by angishields

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High Velocity Radio
Lisa Gill with Gill Family Law
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The Attorneys at Gill Family Law specialize in traditional family law including child support, custody agreements, alimony, and divorces.

Lisa-Gill-Gill-Familyl-LawLisa Gill, founder of Gill Family Law and Graygill Consulting, provides 19 years of law and business savvy coupled with simplified, digestible how-to for a wide range of clients from women going through divorce to small business owners wanting to protect their assets for generations.

Follow Gill Family Law on LinkedIn, Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: [00:00:15] Welcome to the High Velocity radio show where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Gill Family Law. Ms. Lisa Gill. How are you?

Lisa Gill: [00:00:33] I’m great.

Stone Payton: [00:00:35] It is a delight to have you on the show. I’ve really been looking forward to this conversation. I got a thousand questions. We’re not going to get to them all, but I think a great place to start might be if you could articulate for me and our listeners mission purpose, what are you and your team really out there trying to do for folks?

Lisa Gill: [00:00:55] Lisa Well, it’s a combination of things, but the main thing I own two businesses. One is a family law law firm. And the main thing my team in that business is trying to do is really help people navigate family law situations in the most kind of holistic way possible. I mean, give people a higher level of service as attorneys recognize that people who are going through family law crisis are going through probably one of the most devastating things they will ever experience, whether it’s divorce or custody, battle and practice law with compassion. I’ve been a litigant. I was a litigant before I went to law school. It’s one of the decisions, one of the things that happened in my life that pivoted me towards going to law school. And I really understand what it’s like to put your life or your future into the hands of an attorney. And it’s a very scary process to have to fully rely upon another person to help you navigate the legal system.

Stone Payton: [00:01:57] I would think that that would be incredibly rewarding work. What are you enjoying the most about it? What do you find the most rewarding?

Lisa Gill: [00:02:07] It is incredibly rewarding work. I think for me, and I’ll share a little bit of my background, I personally went through a tax audit while owning a small business, and that was one of the first experiences I ever had with the legal system, so to speak, or having a lawyer represent me. I really feel like the most rewarding thing and I grew from that experience tremendously, is seeing people realize go from somebody who’s scared and doesn’t know how they’re possibly going to overcome the situation they’re in. And to somebody who is empowered and they’re probably stronger for the experience. And so really seeing people have life transformation going through a legal situation, I think that’s the most rewarding thing, is really seeing people get through that process, get out, get to the other side and be better for the experience that they’ve had.

Stone Payton: [00:03:07] So on the business law side of your practice. Talk me through, if you would, a little bit about the work. Like how does it start? I would I would think maybe with some sort of initial conversation about the facts of the case, the merits of the case. Just kind of walk us through that, what that what the work looks like, if you would.

Lisa Gill: [00:03:27] Sure. I mean, yeah, you know, you initially you have a consultation with an attorney, whether it’s in a family law situation or any type of litigation. And sometimes you may be anticipating litigation. So you might be anticipating that there’s going to be a legal issue and trying to get advice and somebody helping you navigate what you may or may not need to do based on the fact that you anticipate there’s going to be litigation or you may actively already be involved in the litigation, and that’s why you’re seeking out a lawyer. When we start working with people, I think our number one goal is to help educate them on how they can positively impact their situation, because people often feel helpless when they’re in the legal system. And especially, like I said, you know, you’re basically entrusting your legal team is going to do what you need them to do, but you might not really know how to analyze that. So I mean, I would compare it to like a mechanic. If you don’t know a lot about cars and you’re taking your car to the mechanic, he says a lot of things and he’s going to charge you a price. And you’re saying, okay, I hope that’s going to fix everything. And and I hope he’s not leading me astray. But you’re really entrusting that person and their area of expertise. And so that’s the biggest thing we do from the outset is try to help people understand the process in layman’s terms and also help them understand what things they can be doing to feel like they are productive and helping. And a lot of that has to do with gathering your own proof or helping. Help. Help. Allowing them to help you understand the personalities involved. Right. Understanding who’s the other person, the other litigant, your spouse or.

Speaker4: [00:05:08] Whoever the litigation involves.

[00:05:10] Help us understand that person. Help us understand context and and help them understand how they can take an active role. The other thing I think we try to do is try to make our processes very client centric where everything is not, Hey, we’re open 8 to 5 because I just don’t think that’s realistic in modern day time and we need you to meet with us during those hours, which predominantly most of your clients probably also work, right? Those are all their working hours and that’s how they’re paying you. So you’re we’re trying really hard to make it where we have like document portals that people can log on and put, you know, upload documents at any time, day or night when it’s more convenient for them rather than insisting on in-person meetings all the time. We also, of course, use video conferencing and we and we have remote notaries. I mean, we do a lot of things so that all of the little micro stressors of being involved in litigation too, are lessened on our clients.

Stone Payton: [00:06:09] So the illustration that you used with the mechanic, I have to confess that’s exactly how I feel when I take a car into the mechanic. But I got to believe that that’s like tenfold. It’s in such all of these situations, I would think would be emotionally charged. Conflicting feelings. And you’re in a fog. I mean, you really need to be working with someone who will listen to you and you feel like you can trust because you’ve also got to you got to open up a little bit about your situation for you to be able to serve me to the best. Right, right, right.

Lisa Gill: [00:06:43] You’ve got to feel comfortable. Um, one of my first mentors said we’re like a I’m trying to remember exactly, but I think it was basically like a gyno psychiatrist. And I was thinking, What? And she was like, you know, they’ve got to feel comfortable saying all the things they would say to a gynecologist plus a psychiatrist or whatever. You know, it’s the same. It’s going to have that level of openness for us to navigate. And you’ve got to make people feel comfortable, You know, the minute they step in that I really need to hear everything and get it all transparently, because without it I can’t guide you. And kind of like, I feel like we also try to tell our teenage children, you know, you need to tell me what really happened because nobody’s going to go to bat for you more than I am. And that’s the trust, the relationship I try to establish with clients really early on. And then the other part of it, and it’s the truth, right? I’m not just saying it to make them feel comfortable. You’re not going to say anything I haven’t heard 13 times on Monday and I’ll hear 16 more on Friday. So there’s nothing you’re going to come in with for the most part, in a family lawyer’s office that they haven’t heard, aren’t familiar with and can’t help you navigate.

Stone Payton: [00:07:50] Now, have you found yourself in your practice gravitating more to representing females or just you take them as they come? Or have you found like a specialty or a niche within this already kind of niche business I guess.

Lisa Gill: [00:08:07] I would say it’s probably business owners because not necessarily male or female. I think a lot of business owners, you know, kind of entrepreneurial, especially spirited people, they they have a different outlook. And I think the reason that probably is, is because that’s similar to my outlook. And the experience I was talking about before is what led me into law. Even though I ended up doing family law, I didn’t think that’s what I was going to end up doing initially. And that was a that really was a market pivot because I did a lot of real estate and construction litigation at first, and that dried up during the last recession. So I have a lot of knowledge from owning a business, having gone through an audit. A lot of people who are business owners when they are going and I did end up going through a divorce after the audit. But a lot of people who are going through divorce are concerned about audit or they’re concerned about ever being able to resell a business or leaving their family business intact. If they’re small business owners, they have a lot of different concerns that I feel like I understand and can navigate. And so I think that’s how that’s probably the niche within the niche that I attract, I think. And that also has to do with my community involvement. I’m involved in the chamber, I’m involved in a lot of organizations that support small business owners like myself. So I end up meeting a lot of people who are small business owners, and when they realize my life experience and my background, that kind of lends itself to those predominantly being my clients.

Stone Payton: [00:09:45] Yeah, Well, and it’s certainly what you’re describing about your personal experience, having lived through that. For me, for me individually, it builds immediate trust and credibility and I would even say authority in both of those domains family law and business law. And I have a family and a business, I got to say, at least, and maybe you would alleviate this as soon as we sat down and you walked me through it. But I would have, I think, some concerns about exposing my family or my business family, you know, like airing our dirty laundry or just. Yeah, I would want to safeguard. Can you speak that to that a little bit? Like.

Lisa Gill: [00:10:21] Yeah. So I mean, I’ve been I’ve been in this industry for 20 years and I’m, I’m in a national organization, the American Academy of Matrimonial Lawyers. One of the things I know you’re in Atlanta and so, for instance, Georgia has already adopted an arbitration act so that people who are going through family law litigation can arbitrate those claims. And arbitration offers a totally different type of confidentiality and the ability to prevent, like you said, airing our dirty laundry or having your business be part of a public court record. We also have mediation as an option. But in mediation, both parties have to agree on the outcome and arbitration. Someone acting as a private arbitrator sits and can be the decision maker. They can make a decision where you have issues that you cannot reach a consensus on. So I am a big proponent of arbitration. I do think it allows small business owners especially to have an avenue, because even even a spouse who may not be a principal may not own the business. They don’t want to negatively impact the person’s income earning capacity. They also might not want to negatively impact the family business because it may be a business they see their sons and daughters inheriting later. And so everybody wants to keep that intact. And that’s why I am a big proponent of arbitration.

Stone Payton: [00:11:50] You mentioned community, and I’m not surprised at all that you are involved in the in the community. But I’d like to hear a little bit more about your take on like why it’s so important to you personally and maybe even from a, I don’t know, counseling, mentoring perspective, if and if and why you would recommend add to professional services be to be practitioners out there in the marketplace like yourself, like if and why it’s important to to be, you know, a real, a genuine, visible, tangible part of your local community.

Lisa Gill: [00:12:26] A lot of reasons, I think. Anybody who owns their own business or any kind of solo endeavor or small business, you get blinders, you know, like a horse. You stay in a tunnel vision space because sometimes you feel like, I’m not going to be able to stay abreast of all the decisions I need to make in a day and all the things I’m responsible for if I don’t do that. And the problem with that is you can learn so much from a single conversation with another business owner in comparison to just yourself trying to read articles or figure it out on the fly. And then the other part of that is I feel like we have a different opportunity for connection when we contribute in our own communities. So both I like engaging in things like, you know, like your local chamber because like I said, having these conversations with other small business owners, a lot of times it doesn’t matter what business you’re in, you’re all going through similar things, or at least some things are similar, right? We all have my payroll processing company. I’m not really, you know, I don’t like or I do like or what is yours Like, you know, there’s all these things that are similar no matter what your industry is.

Lisa Gill: [00:13:42] And then the other piece is. As passionate as we might be about our businesses, we have to we have to connect to something else. We can get burnt out. So I think having some kind of thing where you’re giving back, even if it’s just mentoring other small business owners or doing things at your local schools, it. It gives you a different it hits a different place on the reward. You know, part of your brain. I think that just just being successful at business doesn’t hit. And it keeps that that balance. I don’t believe in balance the way I hear people talking about it nowadays. I’ve never experienced that kind of work life balance. I don’t think most small business owners have. I’ve experienced that there are seasons in your life and your your energy pivots to different things and that feels balanced to you. But what I’m talking about, what you’re talking about contributing and being engaged in your local community, it does help balance that. Like I said, I think it just hits a different reward receptor in your brain.

Stone Payton: [00:14:48] Well, it certainly sounds like you’ve had the benefit of one or more mentors throughout your career that have helped you navigate this. Always changing, I’m sure. Terrain, Yeah.

Speaker4: [00:15:01] Yes. Yes, I have.

Stone Payton: [00:15:04] And you’re enjoying serving in that capacity for other people, even outside the scope of your work. It sounds like you’re you’re also enjoying mentoring other people in the community on all kinds of things that come up, it sounds like.

Lisa Gill: [00:15:19] Yes, I do. I find it very rewarding. Um, in fact, I was kind of out of breath when we started this because I was on a panel speaking to the Miss Teen and Miss Tennessee contestants. There’s a pageant here in Memphis qualifier being held. And so I, I love speaking to groups. It’s, you know, it’s not just women. And I love getting other people’s feedback. And I always feel like that’s just kind of the pay it forward. I’ve I’m a pretty plucky person and I have definitely gotten most of my mentors by literally just walking up to people I did not know but that I admired and saying, you know, would you help me? Would you be willing to talk to me? Would you be willing to have lunch with me? And I my experience at least has been the answer to that is usually yes. You know, you have to be willing to ask. But and then once you have had that experience, once somebody has mentored you, you want to give that back. Because you know how much, like I said, a 15 minute conversation can change everything or can give you so much information that it would have taken you 15 years to learn on your own?

Stone Payton: [00:16:34] That is so consistent with my own experience. And I, I find that it still finds a way to come back to you. Like you’re trying to. You’re trying to give back and give out and you’re doing it for the and then lo and behold, and maybe not always in a straight line. Right. But it somehow some way makes its way back to you, right?

Lisa Gill: [00:16:52] Yes, I would agree with that. Yeah, 100%. And I you know, like like almost like a boomerang. Like whatever you put out comes back to you. Whatever you’re projecting is what you’re receiving.

Stone Payton: [00:17:04] Yeah. So how does the whole sales and marketing thing work for a business? A practice like yours? Do you still find yourself kind of out shaking the trees a little bit? Or is it is the business matured to a point where it’s it’s just managing the incoming opportunities and taking the work that that you want?

Lisa Gill: [00:17:26] Well, I mean, like we talked about, there were seasons. I do feel like I am in a season now where I am managing the work that I want and mentors that I have have helped me see that that’s the time I’m in. You know, you feel so fearful when you start any business venture, especially as a sole principal without partners, you have employees relying upon you and their families that you maybe take more work than you need. But you don’t know that at first. I’ve had mentors work with me, especially in the last few years, to say Now it’s time to be more selective, and I have done that. But there is still a component to marketing. It’s different now than it was when I first started at My industry is different, you know, because not even that long ago it was probably 70s 80s. Lawyers weren’t even permitted to do any type of quote unquote marketing.

Speaker4: [00:18:22] Well, that’s what I thought.

Stone Payton: [00:18:23] So that’s changed, I guess. But there was a time. Wow.

Lisa Gill: [00:18:28] And so it is different how we market, but most of it has to do with. You know, your website or speaking engagements. I try to take speaking engagements that include continuing legal education seminars, and I look at that as more of a marketing. And it’s educational for me. It’s always good to fine tune your public speaking skills if you’re a trial lawyer and work on them and keep them because we don’t go to trial. We do in family law more frequently than other areas of practice. But we don’t go to trial like we did when I first started 15 years ago. So it’s always good to do that. And then I also think I look at that as marketing, even though it’s not how you would traditionally think about marketing.

Stone Payton: [00:19:13] You know, early in the conversation you kind of touched on and we kind of chuckled about it. But it’s true, you know, sometimes kind of filling that therapist role, right? Like wearing that therapist hat. Yeah. I would think that you too, though. You’ve got to have some financial chops, like you’ve got to or maybe you you are connected with some people who have specific expertise in that domain. But there’s a real financial aspect to both the family law and this audit and succession and all that. So you’re talking about money, you know, more often than not too, aren’t you?

Speaker4: [00:19:47] Yeah, and.

Lisa Gill: [00:19:49] I think I do. I mean, I, I like most small business owners, I’ve learned a lot of things in hindsight or on the fly. I learned a lot through that audit process. And to be honest, if I’d gone to law school first, I probably would have never started any business, you know? And I think most people, if they had 100% view, you know, of all the risks they were taking, they probably wouldn’t. And then I’ve I work really hard to though, to encourage clients if they don’t already have a true CPA or a true wealth advisor and a banker, a banker that they really know, you know, somebody at your bank, that if you call and you’re like, I want to talk to Deborah, she knows you and you’re going to be able to ask her questions. And I try to get that set up early on because I do think I’m pretty savvy and sophisticated, but I’m not an expert in everything. There’s always going to be something, and we deal with a lot of financial pivoting, especially in divorce cases, especially in cases with small businesses. Now, when you deal with small business owners, a lot of them have that kind of team already in place. But if they don’t or if one spouse is saying, you know, well, I went with my wife’s brother in law when we first got married, but now I’m thinking I mean, my wife’s brother, my brother in law, and now I’m thinking he might not be my CPA after the divorce. And sometimes sometimes he might be, you know? But I’m saying, okay, yeah, well, it’s time to put your team together. Then we need to start getting it together now.

Stone Payton: [00:21:17] Yeah, well, talk to me, if you would, a little bit. Passions outside the scope of your work. My listeners know that I like to. To hunt and fish and travel. Is there anything that you sort of dive into outside the scope of your work?

Lisa Gill: [00:21:30] I love to travel, but I really would tell you that my easiest thing to kind of break away at present is golf.

Speaker4: [00:21:39] Oh, wow.

Stone Payton: [00:21:41] Yeah, I would not find that relaxing at all. That looks like it takes a lot of skill.

Speaker4: [00:21:46] Okay, I.

Lisa Gill: [00:21:46] Think it does. But here’s here’s why. You would probably be shocked to know that a lot of lawyers have problems staying inside their own head. Um, so overthinking.

Speaker4: [00:22:00] Things is hard.

Lisa Gill: [00:22:03] But that’s why it’s relaxing to me because I can’t be running ten background thoughts. I have to be focusing on what I’m doing and I am lucky enough to live in a part of the world where when we go play, it’s far enough from an interstate or any noise, you know that city city noise. So it’s just relaxing to me.

Speaker4: [00:22:25] Well.

Stone Payton: [00:22:26] That’s important, though, isn’t it? Like if I were to share an idea with a budding entrepreneur or someone who’s trying to get something off the ground, I would encourage them, you know, to you got to give yourself a little bit of that white space or whatever. You got to you got to give yourself a chance to recharge. And don’t you think.

Speaker4: [00:22:47] Oh, yeah.

Lisa Gill: [00:22:48] Your best. And there’s plenty, I think, information out there now that you are 100% have to do it. That’s where I feel like all your creativity comes back. We get in a little bit of, you know, when we’re moving really fast pace now we start to feel like we’re superhuman because we’re like, Wow, I’m making decisions at an extremely fast pace and I feel like they’re pretty sound, but you don’t really get into that creative space of solutions. And I feel like you really don’t create space for epiphanies unless you’re getting into that. Like you said, the white space or the, you know, the less distraction where you’re just one track thought.

Stone Payton: [00:23:29] Yeah, I thought I read in my notes. In fact, I know I did because I got one sitting here, right? You’re the incoming incoming chair to the Tennessee Bar Association of Memphis, if I got that right.

Speaker4: [00:23:42] Yeah. So?

Lisa Gill: [00:23:43] Well, I am a director for the Memphis Bar Association on their board, and I am the incoming chair for the Tennessee Bar Association’s family Law section, so that I in that position, specifically with the Tennessee Bar Association, what we do is review and propose legislation impacting families and impacting the area of family law. I really have enjoyed that and I’m really excited about the upcoming chair position because there is a lot there’s a lot of legislation that nobody even, you know, people don’t even aren’t even aware is pending. Sometimes if if the news outlets don’t pick it up, people don’t even know there’s about to be a sweeping legislative change and how it’s going to impact them. And that is definitely something I’m passionate about, is helping people have transparency and a realization about what’s pending and how they could impact the outcome of legislative legislation being passed. For instance, in the case where I was talking about the audit, we owned a restaurant and there was a tax. They referred to it as the sin tax in Tennessee because it was going to tax tobacco, alcohol and any products high in sugar. So it was people who owned vending machines and people in the hospitality industry. And then, of course, people that may be in gas stations, I think they were probably the most heavily impacted. And it did get picked up by news outlets, but it was late in the process and we really didn’t understand exactly how much impact it was going to have. And so that really, you know, like I said, that process made me really aware. You have to if you’re going to be in business, you need to be aware of legislation pending and its potential impact on your the way you do business, your industry. I mean, a piece of legislation can completely eliminate an area of industry.

Stone Payton: [00:25:39] Yeah, what a marvelous way to have genuine impact. I don’t know where you find the time, but bless your heart. God, we are lucky to have you looking out for us. No, there’s. Yeah, because you’re really. You’ve got your finger on the pulse and you’re able to voice concerns and and know what’s going on before it. Before it can hurt us. Yeah, that is fantastic. Well, before we wrap, I would love, if we could, to share just a couple of a pro tips. I call them and let’s take each of those situations, if we could. You know, whether we’re we’re we’ve got that audit notice which knock on wood, I never have or we’re in like that family law situation. Maybe we’re looking at a divorce, you know, maybe some do’s. And you know something? We should do something. We should not do something. We should read. Just and look. Gang number one, pro tip, if you’re in that in that area is pick up the phone and call somebody on Lisa’s team. But yeah, but short of that, like are there some things like, look, whatever you do, don’t do this or, you know, make sure go do these two things and then call me or Yeah.

Lisa Gill: [00:26:46] I think probably one thing I would say is we are so terrified. I mean, I know I was terrified of calling an attorney and terrified of the expense involved. And I would just say hindsight is so much more expensive when it comes to a legal issue. A consultation with an attorney might give you complete peace of mind. And that’s much less expensive than than moving forward too far into something that where, like you said, like, you know, there’s a legal issue, it’s much less expensive to just go ahead and consultation. I’ve had consultations with people plenty of times where I’ve said, I don’t think you have any legal. I mean, there’s I get that somebody threatening you and whatever. I read the letter and it may even be a letter from another attorney, but I’m telling them I don’t they don’t really have a good legal position, a solid legal position, and they may just be threatening you with letters to say if you pay or whatever. And that didn’t cost them anything. That was just a consultation. And but that’s that’s that peace of mind is.

Speaker4: [00:27:47] Well worth the cost of the consultation.

Lisa Gill: [00:27:49] And if they’re going to say yes, I think you have an issue. What they can also tell you is here’s what you don’t need to be doing just in case this does turn into an issue. And here’s what you need to be documenting. That’s the biggest thing in case you have to defend yourself. So that that would be the biggest pro tip is that you don’t have to go hire an attorney, fully retain them. But you if you have an issue, it’s much less expensive to go ahead and obtain a consultation, then not do that. And then the other thing I would say is for a pro tip. You know, pay attention to how you obtain referrals when it comes to legal counsel. Um, either somebody had a good experience with that attorney and you’re aware of that, or you’ve asked an attorney who might not might not practice in that area. But I routinely have people who are asking me for attorneys in different areas. And I take it so seriously when somebody asks for a referral, I do not just throw out anybody’s name. If I’m not sure if somebody’s practicing that area, I’m probably going to call 5 or 6 people or text them until I get somebody that I think is a sound referral. So I think that’s a big thing is pay attention to who you’re going to at the outset and pay attention to your local judicial elections. A lot of times when you’re electing local judges, they have a long term trajectory in their career. They may end up on your appellate court or your the Supreme Court of your state. And sometimes and people know this because they see a lot from the Supreme Court of the United States Now. But sometimes those opinions that they are issuing do serve to create a legal precedent, just like a statute or just like something the legislator is doing. So you really you need to pay attention to those elections as business owners, I think.

Stone Payton: [00:29:43] I am so glad I asked. That’s a marvelous counsel on both fronts. All right. If someone would like to reach out, have a conversation with you or someone on your team or some in some other fashion, sort of tap into your work and learn more, What’s the best way for them to do that? Whatever you feel like is appropriate, whether it’s a website or an email address or a LinkedIn, but I want to make sure they can they can tap into your work and connect with you if they need to.

Lisa Gill: [00:30:14] I really probably do think it’s LinkedIn because I share things there from both my law firm and also my consulting business. Look on our website, you know, as far as the family law, you know, ww dot g i l l a m. Law.com.

Stone Payton: [00:30:33] Lisa, it has been an absolute delight having you on the show. You are clearly doing important work. Please keep it up. Don’t be a stranger. We’d love to, you know, maybe connect with you again sometime and get any updates. I suspect that things change plenty and plenty fast in your world.

Speaker4: [00:30:52] Yes.

Lisa Gill: [00:30:53] For all business owners, I’m sure that’s true for you too.

Speaker4: [00:30:56] And you’re pivoting all the time, but we.

Stone Payton: [00:30:58] Sincerely appreciate you. Thank you so much for joining us.

Lisa Gill: [00:31:02] Thank you for having me.

Stone Payton: [00:31:04] All right. Until next time, This is Stone Payton for our guest today, Lisa Gill with Gill Family Law and everyone here at the Business Radio X family saying we’ll see you in the fast lane.

 

Tagged With: Gill Family Law

Black Women Entrepreneurs in Motion Part 3

June 28, 2023 by angishields

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Black Women Entrepreneurs in Motion Part 3
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In part 3 of our Black Women Entrepreneurs in Motion series, Orion Brown and Holley Joy discuss their experiences in the business world and how DEI has impacted their businesses.

Holley Joy talks about Liberty Utilities’ experience in supplier diversity and their efforts to partner with African American women-owned businesses, and Orion shares her insights on how entrepreneurs can identify potential clients and partners and approach mentorship. The guests emphasize the importance of networking and seeking out opportunities to learn and grow as an entrepreneur.

Holley-Joy-headshotMs. Holley Joy is the Supplier Diversity Manager with Liberty Utilities. Holley has over 10 years of experience in Supplier Diversity, including 4 years as the Manager of Supplier Diversity at California American Water.

Over the past 10 years, she has cultivated and sustained relationships with diverse suppliers, CPUC personnel and Supplier Diversity Managers of the Joint Utilities in California. Holley possesses a Bachelor of Science Degree in Business Administration from the University of LaVerne. 

With Holley`s knowledge and passion for Diversity and Inclusion, she looks forward to building successful relationships internally and externally to successfully support and further enhance??Liberty Utilities Supplier Diversity Program. 

Orion-BrownOrion Brown, Founder & CEO of BlackTravelBox®, a premium clean beauty brand targeting women of color. She is a brand strategist with over fifteen years’ experience dynamically leading cross-functional teams across multiple industries. Her areas of deep expertise include consumer insights, brand strategy, product and packaging innovation, operations, and portfolio management.

Before becoming an entrepreneur, she led brand strategy for Oracle, led consumer brand marketing efforts for the Transformers and My Little Pony digital brands at Hasbro, and she spent the bulk of her brand career at Kraft Foods. There she led marketing, management, and operations initiatives across several beloved global brands.

She received her Bachelor of Arts from The University of Chicago and holds an MBA from Duke University.

Orion is a lover of travel and food, spending most of her free time outside of career pursuing the best of both.

About our Co-Host

Pamela-Williamson-WBEC-WestDr. Pamela Williamson, President & CEO of WBEC-West,  is an exemplary, dedicated individual, and has extensive experience as a senior leader for over twenty years.

She has served as the CEO of SABA 7 a consulting firm, overseen quality control at a Psychiatric urgent care facility of a National Behavioral Health Care Organization where she served as Vice President and Deputy Director,and has served as the CEO of WBEC-West, since 2008.

Her extensive experience in developing and implementing innovative alliances with key stakeholders has enabled the organizations to reach new levels of growth and stability. Her ability to lead and empower staff members creates a strong team environment which filters throughout the entire organization.

She takes an active role in facilitating connections between corporations and women business enterprises and sees a promising future for WBENC Certified women-owned businesses.

Dr. Williamson holds a Doctorate in Healthcare Administration, a Master’s degrees in Business Administration, and bachelor degrees in both Psychology and Sociology.

Connect with Dr. Williamson on LinkedIn.

Music Provided by M PATH MUSIC

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX Studios. It’s time for Women in Motion. Brought to you by WBEC West. Join forces, Succeed Together. Now here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here with Dr. Pamela Williamson. So excited to be talking to these women today in this episode of Women in Motion. Pamela, who do we have today?

Dr. Pamela Williamson: [00:00:38] I am excited because we have two guests. One is Orion Brown and she is the founder and CEO of Black Travel Box, a premier clean beauty brand targeting women of color. She is a brand strategist with over 15 years experience dynamically leading cross-functional teams across multiple industries. Her areas of expertise include consumer insights, brand strategy products and packaging, innovation operations and portfolio management. So Orion, thank you for joining us today. And our second guest is Holley Joy. Holley is the supplier diversity manager with Liberty Utilities. Holley has over ten years of experience in supplier diversity, including four years as the manager of supplier diversity at California American Water. Holley, thank you for joining us. And I think I’m going to kick off with the question for you. Can you tell our listeners a little bit more about Liberty Utility and also how do they engage with women of color, specifically black women entrepreneurs?

Holley Joy: [00:01:40] Hi, good afternoon and thank you, everyone, for joining. Thank you, Dr. Pamela, for inviting me to this conversation and to my fellow podcaster. Ryan, congratulations to you on the success of your business. I’ve been with Liberty Utilities for the past year, notwithstanding my previous decade experience in supplier diversity. And so I’ve always been interested in how do we bring forth and recognize and actually work with partner with diverse owned businesses. Liberty Utilities is actually an international company. Our parent company is Algonquin Power and they are based in Canada. But we provide several types of utility services across the nation in various states, everything from water to solar to electric and power in the different states and in Bermuda and Chile.

Holley Joy: [00:02:33] We also provide water utility services there. Liberty’s experience in supplier diversity is probably more prevalent in the state of California and is now expanding to the West region, which in terms of liberty’s territories or services, includes California, Arizona and Texas. So I’ll speak first about California because that’s where we’ve had the most experience. We work with diverse companies. We are under compliance of a general order with the Public Utilities Commission, and we have been successful in meeting all of the targets and goals these past few years for those diverse categories. For African-American women owned businesses, though, full transparency, we struggle in that particular category. And I’m not I’m not thinking that it’s because there’s a lack of African-American owned women that could partner with us for the products and services that we procure. But I think that we just need to do more in focusing specifically on that particular group of individuals. We offer a variety of products and services as we are executing on just daily operational needs and also projects. So I’m pleased to be a part of Quebec West as a corporate member, and I’m looking forward to partnering and creating a forum, a vehicle, a platform or a path with African-American women business owners through Quebec West that we can absolutely find an alignment for opportunities for some of the projects that we’re we’re looking for both in California and in Arizona.

Lee Kantor: [00:04:18] Now I’d like to throw out a topic to the group. How has this increased focus on DEI impacted both of your businesses?

Orion Brown: [00:04:32] Yeah, I’ll hop in here. I think, you know, the we’ve seen a lot of shifting over the last several years. So when we look at, say, things like investment numbers into black women owned businesses, black owned businesses or just women owned businesses more more broadly, you know, we saw some pretty abysmal numbers in the 2018, 2019 time frame at the pivot point that we saw with, you know, social issues and discussions around George Floyd ET. A lot of companies have been doubling down on bringing in more vendors. And then on the investment side, we’ve seen a lot more discussion around how to best support and empower these know, black women owned businesses in particular. I think the challenge is, though, is keeping that momentum. And so as we see a slowdown in the broader ecosystem and there’s a little bit less of a headiness within sort of the investment space, particularly in venture capital. And I think that also trickles down to Angel as well. Angel really follows. We’re seeing that that interest is waning. So the funds are, you know, tending to dwindle the opportunities while there are many, I think that, you know, people kind of forget, especially, you know, for myself as a as a black woman entrepreneur, I will get people going. Oh, well, have you heard of this, this fund or this grant program? And it’s literally thousands, if not tens of thousands of people applying for the same one grant or, you know, five grants maybe.

Orion Brown: [00:06:17] And many times those are between the 5 to $15,000 range. So when we’re talking about check size, when we’re talking about opportunities to tap into the investment network and when we’re really talking about the resources that are needed, there’s still quite a bit of work to be done there. We’ve seen that uptick. It’s kind of cooled off and now it’s, you know, we’re just looking forward to seeing what that starts to transition to going forward. And hopefully we get to a place of equilibrium where there are additional opportunities. Funds aren’t looking at black women owned businesses as impact investments, but as investments, period. And that’s what I’m hoping for in the future.

Holley Joy: [00:07:07] I would agree with that Orion. I think that also there is a messaging that has to be broader from not just my company standpoint, but in the utility space that I operate in that we have to be more focused on specifically those areas where we’re feeling like there has not been the we have not reached our goals and objectives and African-American women. And just as an aside, African-American men are the same. But in this particular conversation, we speak about African-American women. I think that there is absolutely some additional things, some additional very specific focused groups and forums that we need to bring to the table to give visibility to the companies that are seeking to do business with African-American women as well as be ready and more available with projects that are not some some time on the 1 or 2 year horizon, but exactly in the moment.

Holley Joy: [00:08:08] And that’s going to require myself, a supplier, diversity manager, my supply chain team, really coming together to identify what do those projects look like, what are the types of suppliers that we need? And then seeking the partnership that we have with the community based organizations like WBEC West to specifically target the members within their groups for opportunities that are occurring in the moment, that absolutely are providing the good products and services that we need to execute successfully and deliver the water utilities that we need to have in that moment. So we’re working on that. We certainly want to do that and and build that greater in California. In Arizona, I think we have a great opportunity because I’m just embarking on standing up that program. So I am starting to reach out. And just yesterday had a conversation about a supplier forum that I’d like to do probably first quarter of excuse me, first month of the fourth quarter. And I’ll be reaching out to WBEC West and some of the other organizations for targeted audiences for opportunities with Liberty.

Lee Kantor: [00:09:17] Now, go ahead. I’m sorry.

Orion Brown: [00:09:20] I was just going to say I absolutely love that. And just to piggyback off of it, what what better way to invest in a business than to give it to the opportunity to invest its own revenue. And so when we’re actually creating those types of opportunities, making sure the infrastructure is in place for them to be successful, understanding the differences between working with the massive, you know, institutional businesses that you may partner with historically and what that looks like, how that looks very differently for a small or mid cap business and making sure that that there’s infrastructure and process and resourcing accordingly to set that relationship up for success is really key.

Holley Joy: [00:10:03] Absolutely. Orion You it’s like you’re in my head. We are so aligned in that space because you cannot, even as a supplier diversity manager, go out and speak to the opportunities if in fact your infrastructure and your administrative processes and tools are not supporting it. Everything from internal outreach and educating our staff about the possibilities and who is in the diverse marketplace, but also our procurement practices and making sure that we align with what the goals and objectives are that we’re trying to reach and that it speaks to that it’s not a set aside that we’re looking for. It’s not that we’re asking for special dispensation, but we’re asking for making sure that all of the components line up so that there’s a better opportunity for not just inclusion, but success. And that we would be able to tell the story about how we have introduced, built and developed some of the companies that are seeking to do business with us. Once we get the word out, once we put the infrastructure in place and once we present the opportunities, I have no doubt that there are African-American women owned businesses that are ready and able to compete and can come to the table and deliver what it is that we need in our projects. So we’re we’re aligned on all of that. It’s just a matter of putting all of those pieces in place.

Lee Kantor: [00:11:27] Now, what do these entrepreneurs have to do to be ready to do business? And Orion, for your from your perspective, what advice would you give an entrepreneur? So when they do have a conversation with somebody like Holly that they are prepared for it and ready, you know, they’re ready to do business. Not that they just want to do business, but they’re actually ready to do business.

Orion Brown: [00:11:57] Well, I think, you know, every company is going to be different. And the key is to be able to have the right people at the table who can articulate what it’s going to take. So oftentimes in companies, you’ll find if procurement drives the bus, there may be other business leaders that are actually standing in the gap and trying to create programs and trying to bring that diversity into the pipeline. But ultimately, you need to have procurement on the discussion and vice versa. So depending on how the business is actually structured, the first thing you need to do is figure out who the right person is that knows what the process should be and is, you know, ideally, if not the decision maker adjacent to the decision maker, that can give you that really clear point of clarity as to what their requirements are as a business owner. Ultimately, you just have to be ready to spend more than you thought you were going to take twice as long. We don’t want you to actually do that. But when you’re starting to estimate what it’s going to take to make it, especially if you’ve never done, you know, say, large corporate contracts or larger partnerships before, give yourself fudge space. So when they’re when you’re asked, what’s your timeline, yes, you want to meet the RFP timeline, but make sure that you’re giving yourself enough space to make mistakes, figure it out and still deliver with the level of excellence that the client is expecting.

Orion Brown: [00:13:19] So that’s what I would say for any business, doesn’t matter what category you’re in, but ultimately what those specifics are in terms of scale, in terms of your capability statement, all of those things you can partner and, you know, talk to folks at Quebec and and other places to get, you know, a general sense of it. But it really is going to come down to the person who knows and who is within the company that you’re trying to do business with.

Holley Joy: [00:13:46] Absolutely, Orion. If I could just qualify my this next statement by saying I have a healthy respect for any entrepreneur that endeavors to chart their own path that is brave enough to to decide on their own destiny and then also has a product or service that they are passionate about, that they are creative enough about and they are steadfast in delivering on that product or service. I say that because that is certainly one of the things that a business would have to do to be ready. Right. Know your product or service. Know what your who your competitors are. Know what your bandwidth is in terms of time and money. As you begin to seek clientele from whether it’s a small, medium or large corporation. I’d also ask that the entrepreneurs, especially if you’re coming into a space like Liberty or into a company that is just new to you, that you would allow some grace for your learning of their processes and also some patience in what those processes are.

Holley Joy: [00:14:56] Everything is not always a turnkey that you can just walk in and talk to you today and you know, here’s a contract we’re handing to you tomorrow. There are timing issues, whether that’s internal to the departments, whether that is something from a liberty perspective, we have to align with regulatory compliance issues or things of that nature, but also taking some time to learn the client that they’re pursuing. Right. I sometimes hear so many times of businesses and not just African-American women owned businesses, but businesses that say, you know, I can do whatever it is that you need. You know, thinking that that is the actual selling point. That’s really not what I am looking for. And as I speak to some of my colleagues, we’re not looking for you to do everything. We want to see how you align on that one best product or service that you know, without a doubt you’re going to be able to deliver 100% of the time. There’s no guessing about it. There’s no, Oh, let me see how I can do it. I don’t know this for sure. We want to know what is your main product or service? And let’s see if we have alignment for some of the opportunities that we’re offering.

Lee Kantor: [00:16:12] Now, what are some resources that you believe are the go to resources that can help diverse entrepreneurs kind of get their foot in the door?

Holley Joy: [00:16:28] Yeah, I’m assuming that might be for me. I don’t know. But also I’d love to hear what Orion’s experience because that’s the real talk there. But the resources that a new business has approaching Liberty Utilities is first and foremost. Absolutely. Find out is this a product or service that they’re offering that the utility actually aligns with? Right. I always say if if I’m looking for apples, please don’t try and sell me oranges, but just make sure do some research on the company, whether that is local in your area. You can find it on LinkedIn. You might be. In our case, you can find our annual report on the California Public Utility Commission website and it tells you what projects we have we have executed on in the prior year. It tells you where we landed in our spending with diverse suppliers. It speaks about what’s coming up and it also provides a standard industrial code numbers for people to see where are they spending the bulk of the money. I can tell you right now that 80% of all of the dollars spent in a utility are usually in construction and engineering.

Holley Joy: [00:17:36] That’s not to say that the other 20% is not important to us. Those are that 20% is what keeps us moving as a business. We’re looking for maybe it support. We might be looking for consultants. We might be looking for. Well, not might be. We certainly are also looking for promotional products because we’re out and about in the community. So learning about the company and using the couple of resources that I’ve given you are certainly key. Also, the resources that are available through their membership and associations like WebEx or their local chambers who might have a tie in to a larger utility. As I said, in Arizona, I’m just starting to to foster and broker those relationships. In California, However, we are members and sponsors and partners with several community based organizations that do have knowledge about what the utilities are looking for, can make introductions to supplier diversity managers and also internal team members to the point that Orion made before. Who is the actual decision maker or next to the decision maker that can actually talk shop about the products and services that they’re looking for.

Lee Kantor: [00:18:57] Orion, are there any kind of go to resources for you or that you’ve kind of leaned on in your years as an entrepreneur?

Orion Brown: [00:19:04] Yes. And you know, it’s interesting because, you know, my background is in CPG and brand management, so I’m familiar with sort of the spaces and places that physical goods can show up. So one of the places that, you know, was just mentioned is this idea of, you know, essentially corporate gifting. A lot of entrepreneurs don’t know that those programs exist. Alternatively, when we look at things like the military folks will think, well, oh, I don’t sell defense capabilities or tech or army fatigues, but they don’t realize that that the US Army globally is, you know, one of the largest procurement opportunities for things that come in, grocery things that show up in personal care, beauty. We’ve got people deployed all over the planet and there are sourcing, you know, American made American owned brands. And so the first thing that I’m going to say and this is going to sound super rudimentary, but if you don’t know where to start, start with Dr. Google because he knows, you know, this is the place where you can ask the question where you know who purchases the most, you know, whatever product it is. If you make the best churn butter on the planet, go look for who’s purchasing fresh churned butter, because you’d be surprised. It might be the local hospitals that are looking for natural, you know, fresh churned butter. I’m making something up. But this is where, you know, the getting into starting with the industry first and then coming down into specific players makes sense. So you may not know that utilities is a way that you know, a way in a potential client for you. So now that you’ve kind of figured that out, you can begin to look at, okay, so where are the utility companies? Where could I actually service someone? Is it my immediate area? Are they, you know, in broader places? Another thing, you know, everybody’s all on the i fad right now, but Chatgpt is actually a really great tool to help you essentially index what is out there.

Orion Brown: [00:21:02] So you can literally say, I am a, you know, a maker of I am a service provider of please give me 20 different potential clients that I could sell my products to. And you’d be surprised how the wide variety, because it’s essentially indexing the Internet, it gives you a really wide breadth that gives you a great starting place. Secondarily to that, now that’s just the upfront research. Then you want to actually start talking to people within the space. If there’s people who provide the same service you do and maybe you’re a few years ahead of you, if there are people who do the same thing in terms of product or, you know, close to it, if you can find mentorship in that way, you can also find what channels they’re actually selling through and creating partnerships at these corporate levels. And I think beyond that is also just getting into communities so we bank and other communities where you can tap into and shoot a note and say like, Hey, I’m looking for resources. Do you have matchmaking days where I can figure out what my business might fit the need, you know, what kind of companies might be a good partner for us. I’ve seen a number of events that do essentially sort of matchmaking services or just info sessions. These are the opportunities to educate yourself as to what your market could potentially be outside of the obvious areas that you may or may not be thinking of.

Lee Kantor: [00:22:24] Now, you mentioned mentoring. Let’s throw this out there to the group. What is kind of the best strategies for a person that wants to get fined, identify a mentor, and also to be a good mentee? You know, I’m sure all of you can speak to both sides of this, but for the person out there who has never had a mentor, what’s the best way to attract one? And for the person who is a mentor, what are you looking for in a mentee? Holly, want to take the first stab at this?

Holley Joy: [00:23:06] I’m sorry. I was just trying to formulate the question. You said what are. What are you looking for? Could you repeat the question?

Lee Kantor: [00:23:14] Yeah, I’m just trying to help the audience in terms of if they’ve never been a mentor. We spoke earlier about how being mentored or being a mentor is important for a lot of people’s careers. Let’s talk about kind of the nuts and bolts of from the standpoint of finding a mentor. Like, how do you find one That sounds good, but how do I get one? And also from the standpoint of anybody who’s been a mentor, what are you looking for in a mentee in order to really have a productive relationship for both of you?

Holley Joy: [00:23:49] Okay. So in terms of how do you find a mentor, I don’t have any professional resources for that. And perhaps, Ryan, you might have some resources, but for me personally and even professionally, on a personal level, the mentorship that I have provided have not necessarily been specifically defined as mentorship, but mentorship. But it’s been kind of organic. I’ve had different suppliers that come and speak to me on a regular basis or want to speak with me on a regular basis, and we schedule a cadence of meetings and it’s a mixture of getting to know the individual behind the business and then also understanding their business and offering insight that is from a layperson’s perspective or even sometimes in my professional self as a supplier diversity manager. So, you know, again, I don’t have a hold a title as a professional mentor, but the mentorship that I have been involved in have been strictly organic. It’s been very easygoing conversations. And I think in terms of what the mentee would need to present is a willingness to learn and to step outside of their box within reason. Not that it’s, you know, should break their bank.

Holley Joy: [00:25:08] I’m not encouraging spend all of the money that you have trying to go in this new direction. But certainly consider what this layperson, that being myself might be looking for as they talk about their business, as they tell me what the product or service is and that they would be willing to listen. And I think that that has built some very good, just personal and professional relationships that have kind of morphed into a mentorship where they now say, Hey, you know what, I’d like to run something by you. What do you think? I value your opinion in that right there. It’s enough to provide me with some encouragement, to speak freely, to really assess and and really want to help. How do they grow and develop their business. So I’d have to defer to Orion or maybe someone else on the call to say, you know, if there are mentors, professional mentors out there somewhere, I’m not aware of them. And so I apologize. I’m not able to point you to an actual resource.

Dr. Pamela Williamson: [00:26:13] Lee, this is Pamela. I want to take that question and and give people a little bit of feedback on on ways to get a mentor. I think the number one way to get a mentor is just ask. Find someone that you look up to or find someone that’s where you want to be and just ask them if they’ll they’ll mentor you. Um, as far as where to look for mentors, look in your existing network. Uh, there are women owned business entrepreneurs who want to give back. So between looking at in your existing network or joining a new network, those are great ways to find people. There are, you know, we West has a national black pitch competition. And part of that competition is you get assigned a mentor. And so that’s another good way is to look for offerings where they are assigning mentors to you. But I think the number one way is to find someone that you admire in a position you aspire to be in and ask them. Orion I know you went through the National black business pitch.

Orion Brown: [00:27:28] I did. I did. Yes. Um, you know, I have a I what I would say is a little bit of a hot take on mentorship, um, and that I think people are a little bit fatigued on the traditional sense of mentorship, particularly the corporate sense of it, right? So, you know, in corporations over the last couple of decades, I’ve definitely seen numerous angles and ways in of trying to sort of forcibly matchmake people. Sometimes it works, sometimes it doesn’t. It’s hit or miss. And I think particularly within the entrepreneurship realm, it’s also a very similar thing. I think getting the exposure and broadening your network, um, to more people through programs, through sort of more official channels just gives you a better opportunity to find someone that you might click with. But I think the second thing here, that’s a little bit of a hot take coming out of COVID. People are tired. And so when you say, Hey, I would love for you to be my mentor, that’s a whole nother job in their minds. So I think, you know, in terms of what I would recommend in terms of approach is one, don’t necessarily think of it as a, okay, so this is a person I have to talk to every month. Sometimes it’s a matter of saying like and I think this was said earlier, like, Hey, I really respect your opinion. I have this particular business challenge. I’d love to bounce some ideas off of you. That in and of itself as a moment is mentorship.

Orion Brown: [00:28:56] It doesn’t have to be that. Now we have a meeting every three weeks and I sit down and I take you through the latest and you tell me what I should be doing with my business. And so if you provide that, if you if you give it that flexibility, if you think of it as a personal board of directors as opposed to this one on one mentorship where there’s, you know, sort of these rigid structures, then you can start to look at the people that you’ve connected with. And it’s totally fine to say, you know, maybe you’ve gone through the national pitch competition and you say, Hey, you are a great mentor for my 92nd pitch. I would love to be able to stay connected with you. Are you cool with that? And just, you know, put that out there, allow the person to opt in or opt out and then how that what that actually ends up looking like is coming back over time, whatever it is that you wanted to connect with them on, maybe you find that they’re very creative. Maybe you find that they’re they have an amazing network. That’s when you come back around and say, Hey, I know you have an amazing network. You’re such a great connector. You were really generous previously. I’m looking for this. Is there anyone in your network that would make sense and do you have any recommendations on how to approach them with that? And that’s a beautiful, finite conversation that you can have.

Orion Brown: [00:30:13] And the next time you actually need that type of help and that type of support, you can you can have that conversation with them. You may have somebody who’s in a completely different industry and you go, Well, I go to Susan for this, but I go to Janet for that because they have different networks, so they have different skill sets. So I prefer to think of it as a personal board of directors and developing those relationships and not making it so formal and rigid that it feels like it’s a bit of a schlep for a better term, right? Like giving it something that has breathing room. In terms of the question of what do I expect from the people that I mentor, there’s usually three things. One, I want you to come prepared and know what it is that you’re asking for because it’s work to dig out of a person what it is that they need. Now, if their need is, I don’t know what I need, can you help me figure that out? That’s actually a really clear and very complete question. We can work together to do that. But it’s when a person comes and says, okay, so I’m talking to you. And you just kind of get that dead silence. I think a lot of that does come from that obligatory, structured, okay, this person is my mentor, so I have to show up and give them face time. But when you make it very clear and very specific, this is a challenge I’m running into or I have this actually really big win and I want to know how to like make it even bigger.

Orion Brown: [00:31:34] Those are some really clear questions that you can come in with upfront. The other thing is, is do your homework. Just like if it were a manager. Now, I’m not managing you, I’m not managing your business. But before you come to a manager, typically in a corporate setting or even in an entrepreneurial one, you kind of do your homework and say, okay, this is the challenge. This is the problem. I have some initial ideas. I did some research. I’m thinking these three things might be the way that I want to go, but I don’t know which two to choose from. That’s going to make the conversation more productive. And then for me, it’s just going to make it easier for me to give you my time freely because I know she popped 45 minutes on my calendar. I already know that she’s going to have clear topic. We’re going to you know, I’m going to be able to pour in and give her what she needs and she’s going to be able to come out and go do something with that. And that’s the third thing. Taking the advice you get. Now, mind you, not everybody’s advice is going to be right for your business. It’s not going to be granular and nuanced. Ultimately, you have to make those choices. But. I would say some of the harder mentorship situations that I’ve been in is when people have come back time and time again with the same issue, not taking the advice they’ve been given.

Orion Brown: [00:32:51] So this is where you need to be able to come in and say, I heard what you said, this is why I’m not doing that. Help me think through that, because if you’re still having the same problem and you’re asking everybody to help you, but you’re not willing to make those any of those steps, that’s just going to shut down, you know, that that flow of insight and support because people won’t feel like their voices are being heard or valued and that’s not the way to go. So those are the things that I really look for in a mentee. And, you know, classically people say, oh, well, you know, what are you giving back to the mentor? I personally give of myself as a gift. It is not meant to be. I don’t think it necessarily has to be, you know, sort of bilateral exchange. If I get something out of it, I should be getting out of it. The fact that I get to pass forward something somebody else poured into me. So that’s how I kind of think about that. And I would be a little bit cautious of folks who are like, Well, you got to make it worth my time for me to be your mentor. That that makes me that gives me a little bit of trepidation there. But that’s how I think about it. Hot take.

Lee Kantor: [00:33:54] Hot take. Now, do you have any advice for the new entrepreneur, especially somebody that might have been coming from a corporate environment and it’s the first time they’re in kind of this Eat what you kill world of entrepreneurship.

Orion Brown: [00:34:10] Now there is eat what you kill in corporate too. But I get what you’re saying there. I think the biggest thing is you’re going to come in with an amazing foundation of what a scaled business looks like. So all bets are off because that’s not what it looks like when you’re creating it from seed. When you’re creating it from the dirt and figuring out and getting that root system in place. So be willing to learn from people, break paradigms. Um, you know. Overstep some of the things that have been, well, this is how we did it here, and be willing to reinvent and be really innovative. Your product or service doesn’t have to be the innovative thing. Sometimes it’s how you get it made and how you get it done that the innovation really comes in. And so being willing to have that flexibility and if you don’t think that way, find someone who does and do that mentorship process of saying like, Hey, I’ve got this idea, I know how to do this for $500 million, how do I get this done on $5, $5, you know, and let them bounce things off of you. And then that’s when you bring in sort of your okay, so the watch outs, I know some of the pitfalls I’ve seen are in these areas. So let me go ahead and de-risk those and think about the contingencies and the opportunities around them. But the key here is to really be flexible because the way you did things in that structured corporate environment with the scale, with the resources, with the ingrained infrastructure culture is not what you’re going to have when you’re just starting out to create it for yourself.

Lee Kantor: [00:35:51] Now, Holly, do you have a take on this?

Holley Joy: [00:35:55] I don’t only because the as a new business I, I don’t have any experience in that. And so I agree with everything that Orion has said, but nothing to add.

Lee Kantor: [00:36:08] But you haven’t seen people come to you as entrepreneurs that might have a great resume from a corporate background, but they just aren’t ready yet. To be an entrepreneur to serve you or the firms you’re working with.

Holley Joy: [00:36:23] Well, yes, I’ve seen I’ve seen that where but it’s not necessarily that they’re not ready. It’s it’s in a lot of cases that we as an entity are not ready to accept their newness into their entrepreneurship, if that makes sense. So, for instance, there are certain areas within our business that there are required to they would like to have 3 to 5 years experience, notwithstanding that someone might have 20 years experience having worked for someone else, but as a business entity solely operating on their own. Sometimes it doesn’t meet the internal criteria then that’s not across all industries, but certainly that I’ve seen that happen where it has nothing to do with the business not being ready. It’s the internal infrastructure that is not able to accommodate for that particular industry or what we’re sourcing for in the moment. To that, I would say again, it’s flexible. Every situation is different, but also that the business owner would would would have to be understanding and know that that is the criteria for some of the utilities or at least some of the larger corporations.

Dr. Pamela Williamson: [00:37:39] And that’s a really great point. Just understanding that the access that you may have had in a corporate environment, you will not necessarily have by definition of being a new player. And even with that, I would urge people to take creativity into account, right? So if you find a partner that you think could be a really good positive partner and they are interested in you, but you just don’t meet sort of the letter of what they have in their, you know, their criteria. This is where you start getting creative.

Dr. Pamela Williamson: [00:38:10] Maybe you partner with a business that’s been an older business that does a broader thing and you use that as a way in. So you, you know, the the business offers, you know, 360 degree services and you offer a certain niche service under that. Can you do a subcontract partnership where you work with this larger business that’s been around a little bit longer and they subcontract out some of that work to you that gives you more of a resume for the business, right? So you’ll you’ll have more access to, I would say, heavy hitting partners without having the direct risk on either side of the fence. And you can start to show like that collective experience of having done these things. This is the same chicken or egg that, you know, oftentimes young people will talk about. They want me to have experience, but I need to get experience in order to have the experience to get the experience. And so finding ways that are creative to get those pieces in place is going to be key. And of course, you can’t get creative with a partner that just isn’t interested in you. So that’s, you know, that’s sort of the dating advice right there, just not that into you go find a partner that is interested in being creative and figuring out ways to to work within the systems that are in place or to stretch those systems in such a way that you can get your foot in the door, perform with excellence, and then begin to prove yourself so that you can stay in the game.

Lee Kantor: [00:39:37] Yeah, I think that’s a great point. And I think that’s where associations like Quebec West and other business associations really give a young person an opportunity to take, to volunteer, take leadership roles and demonstrate and learn right in front of other people that they might be interested in doing business with down the road where it isn’t. They might not have the skills today, but if they step up, volunteer, take a leadership role, they’re demonstrating the will and desire to be that person. Now is there for anybody. Is there any piece of advice that you would give that person may be coming out of school today to kind of build their career, whether it’s being an entrepreneur or just build a successful career? Is there anything that you would recommend they do today as it is kind of getting close to graduation time for a lot of folks?

Holley Joy: [00:40:42] You know, Lee, if I might. And this is this is a very real situation. For me right now, being that I’m about to my son is about to graduate from high school and he is interested in businesses and business administration with a concentration on entrepreneurship. And I think that his thought is it’s just going to go 0 to 60, that he’s going to come out of school and he’s going to be this entrepreneur and he’s going to be successful. And so I’ve had conversations with him about how to prepare for that, that between now and and his successful entrepreneurship, there’s going to be a whole bunch of life happening. And there were things that I’ve been telling him that he needs to concentrate on. He needs to get out and work within whatever industry so that he can begin to understand the natural relationships that occur between a business and a client or a customer. He needs to be able to know how to network and present himself as an entrepreneur. But before being an entrepreneur, just how to network socially, I think that there is some in some ways a disadvantage to technology in this space, because I think that a lot of our younger people are forgetting about the very personable aspect of business and that everything can be done online.

Holley Joy: [00:42:06] And as Orion mentioned earlier, everybody is over the top about AI, and I’m not saying that it’s not those are not good tools or that technology is a bad thing. I’m simply saying that businesses and entrepreneurs need to continue to understand how to present themselves personally and socially to market themselves their business in order to get to where they’d like to be. So I would say to any new entrepreneur, you know, study that technology is a great thing, making sure that you have all of the tools that businesses or your competitors are offering, you know, having your websites up, having your marketing structure, having your financial plans and your business, you know, outlook and your business plans ready and solid. And to keep revisiting that all with a mind towards you still have to get out there and personally network so that people can get to know you as they get to know your business. All of the traits that you have, the great characteristics that you have for integrity, personability stick to itiveness, tenacity. Those are the same traits that anyone that’s seeking to do business with you would like for you to display.

Lee Kantor: [00:43:25] All right. Before we wrap up, Orion, could you share kind of your ideal customer and the best way for them to get Ahold of you?

Orion Brown: [00:43:34] Sure. So black travel Box is, as you said, a personal care products company focused specifically on travelers of color. We’re inclusive, so we formulate for a wide variety of hair textures and skin tones. I am a big proponent of saying that the beauty aisle is broken and we all should be trying different products and seeing what works best for us. So I invite you to check out the brand. We’re at Black Travel Box.com. We’re also at literally Ampersand or not Ampersand, the at symbol at Black Travel Box on all social platforms. And you can also find us until the end of May on the iPhone women platform. We are running currently running a crowdfunding campaign to get us ready to move into the hospitality space and work with hotels.

Lee Kantor: [00:44:28] And Holly, what could we be doing for you? What do you need more of?

Holley Joy: [00:44:33] Um, I think that we need more of just African-American women owned businesses. If you are providing products or services in the areas of construction, engineering, any discipline, even promotional products, janitorial services, anything that makes a business run, I’d certainly ask you to look at Liberty Utilities just to get to know the company, and that would be at Liberty utilities.com. And if you would like to get in contact with me specifically, you can reach me at Holly. Holly Joy at Liberty utilities and that’s utilities.com.

Lee Kantor: [00:45:21] Well Pamela. What a show. You learn anything today? I learned a lot today. And I just want to thank both our guests for participating. And I want to give out a quick shout out to Orion’s product. I can honestly say I do not travel anywhere that requires me to pack a suitcase without putting my black box in it. I love the products. I specifically love the shampoo bar. So thank you so much for creating this product for African American women. It’s fantastic. And Holly, thank you for sharing your knowledge and your expertise. It was a great show. I think our listeners walked away with lots of great information. And so we appreciate you spending your time with us today. All right. Well, that’s Thank you. Well, that’s a wrap for Women in Motion this week. This is Lee Kantor for Dr. Pamela Williamson. We’ll see you all next time.

Tagged With: Black Travel Box, Black Women Entrepreneurs, Liberty Utilities

BRX Pro Tip: 3 Reasons People Quit Podcasting

June 28, 2023 by angishields

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BRX Pro Tip: 3 Reasons People Quit Podcasting

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you know, I’ve been researching a lot about this phenomenon that they call pod fade. People who start a podcast and then quit. Why do you suppose they do?

Lee Kantor: [00:00:20] Yeah. Podcasting is so popular and so many people have had a podcast. It’s just the stats are just staggering in terms of how many people quit. And people quit for a variety of reasons, obviously. But I think the top three reasons people quit podcasting are, number one, it just takes up too much time. To do podcasting right, it takes up a lot of time. You can’t just really just show up and do a podcast, press record, and have something of quality that anybody is going to care about.

Lee Kantor: [00:00:51] And people don’t understand how much time is involved when it comes to putting together a good podcast. And if you don’t have great systems and processes in place, it’s even harder because you’re just doing this for the first time and you’re making a lot of mistakes. You’re on this learning curve and it’s just not fun. And the fun part of podcasting is the interviewing part, and that is just a really small part of this without really great processes.

Lee Kantor: [00:01:17] So, I think the amount of time it takes up is surprising and that they’re not ready for that, so that’s a reason they quit.

Lee Kantor: [00:01:25] Another reason they quit is they’re not making any money. And people think that if they do a podcast, that people are going to love it, and they’re going to get rich doing it, and they won’t have to do it very long in order for them to get a big check. And that’s just not the case. Most people do podcasting, I think, to be famous and expect that if they do it, they’re going to become the next Joe Rogan or Tim Ferriss, and they’re going to get sponsors that are going to just want to do business with them and throw money at them.

Lee Kantor: [00:01:52] And that’s just not realistically how most people make money in podcasting. And it’s just not the best way to monetize for business people. So, not making money is definitely a reason why people quit podcasting.

Lee Kantor: [00:02:05] And then, ultimately, when they’re not making money and it’s taking up too much of the time, what’s happening is, number three, they’re getting burned out. They’re spending all this time. They’re investing all this effort. They’re not getting any results that are measurable that are saying why should I keep doing this. The fun of doing it is the only thing that’s keeping them going.

Lee Kantor: [00:02:25] And, you know, most people have other ways to have fun than doing podcasting. So then, ultimately, they just do a few episodes, then they realize this is just another job they have to do. That they have to constantly feed the beast. And they don’t have a team or they don’t have systems at their disposal and then they get frustrated and overwhelmed and then they quit.

Lee Kantor: [00:02:45] And that’s why people partner with Business RadioX. I mean, at Business RadioX we help business people become successful podcasters because we have a solid monetization strategy. We have a team and resources at their disposal that help them execute a podcast at a high level that helps them focus primarily on the fun stuff, and then we take care of all the headaches. So, if you are a frustrated podcaster, definitely check out Business RadioX because we can help you create a podcast that is meaningful, that’s going to get the results that you want, and you just do the fun part.

Dr. Blair Masters with Arkansas Physical Health & Wellness

June 27, 2023 by angishields

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Dr-Blair-MastersDr. Blair B. Masters, DC, FIAMA, is an esteemed chiropractor and acupuncturist with a rich family legacy in healthcare. As a third-generation chiropractor, he has inherited a deep understanding and appreciation for natural healing methods.

With over 35 years of experience in the field, Dr. Masters has honed his skills and expertise to provide exceptional care to his patients. He is the proud owner of Arkansas Physical Health & Rehab, a leading healthcare facility that has been at the forefront of holistic wellness in the community. Through a comprehensive range of chiropractic treatments, therapeutic techniques, and personalized care plans, Dr. Masters has transformed the lives of countless individuals, helping them overcome pain, improve mobility, and achieve optimal health.

Recognizing the growing need for accessible health solutions, Dr. Masters also established AcuSmart, an innovative online health program. This platform combines his vast knowledge and expertise with the convenience of digital technology, providing individuals worldwide with valuable resources and guidance for achieving and maintaining a healthy lifestyle.

Dr. Masters is not only a dedicated practitioner but also an accomplished author. His book, “You Can Cure Your Depression,” offers a fresh perspective on mental health, exploring the intricate relationship between physical well-being and emotional balance. Drawing on his years of clinical experience and holistic approach, he presents practical strategies for managing and overcoming depression, empowering readers to take control of their mental well-being.

Outside of his professional endeavors, Dr. Masters finds joy and fulfillment in his roles as a loving husband and proud father of three daughters. His personal experiences as a family man have further fueled his commitment to helping others lead healthy, fulfilling lives, with a deep appreciation for the importance of balancing work, family, and self-care.

Dr. Blair B. Masters is a highly respected healthcare professional, celebrated for his contributions to chiropractic and holistic medicine. With his unwavering dedication, compassionate approach, and commitment to lifelong learning, he continues to inspire and uplift individuals on their journey towards optimal health and happiness.

Follow Arkansas Physical Health & Rehab on Facebook.

Tagged With: Arkansas Physical Health & Wellness

BRX Pro Tip: Are You Focusing on the Wrong Metrics?

June 27, 2023 by angishields

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Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I bet you, eight out of the last ten conversations that I’ve had out in the marketplace, the topic of metrics has come up. What is your take on metrics?

Lee Kantor: [00:00:19] I think metrics are important, but they can also be a trap. And a lot of times people are focused on the wrong metrics. And periodically, it’s a good idea to make sure that the number you’re paying attention to is delivering the outcome you desire.

Lee Kantor: [00:00:34] For example, there was a period I wanted to read more books, so that was a goal of mine. So, I started listening to audiobooks. I quickly realized that in an audiobook, you can increase the speed in which you listen. So, I increased the speed so I was listening to more books faster. So, I was checking that box, looking at how many books I’m reading. And it didn’t take long to realize that I wasn’t remembering much of any of the books that I was “reading.”

Lee Kantor: [00:01:00] So, was my objective to really read more books or was it to learn from the books that I was reading? The knowledge is really ultimately what I wanted. It wasn’t just to read more books. That wasn’t really the goal. It seemed like it was a good metric that would matter, reading more books would give me more knowledge. But in essence, I tried to optimize it and I wasn’t getting the knowledge that I wanted from the books. So, I went back to reading books the old fashioned way.

Lee Kantor: [00:01:31] And, you know, the same can work in weight loss. Do you want more steps or do you want less weight? You know, sometimes steps don’t equate to losing weight and you might have to increase the intensity. The same is true in sales. Do you want more leads or do you want more sales? A lot of times people focus in on more leads, so they’re getting a bunch of crappy leads that aren’t ever turning into sales, but they think they’re winning because they got a lot of leads. When, really, what they want is more sales and ultimately what they want is more profit.

Lee Kantor: [00:02:03] So, make sure you’re focusing on the right metrics if you want the results that you desire.

Ashley Grier with The Board and Box Company

June 26, 2023 by angishields

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Ashley-Grier-with-The-Board-and-BoxAshley Grier,  Charcuterie Owner & Artist, The Board and Box.

We are a small business that packs a big punch, not just with food but with our luxury designs as well.

Here at The Board and Box, we strive to make every event spectacular.

Our goal is that your guests will stand in awe at the edible artwork and be left speechless.

Hearing the compliment “it’s almost too pretty to eat” is music to our ears. Each event that we take on is looked at as artwork and no two events are the same. Ready to elevate your next occasion? You better “Brie-lieve” that we’ve got you covered. Life is “Gouda” and we are “Cheddar” together.

Follow The Board and Box on Facebook and Instagram.

Tagged With: The Board and Box Company

Aromatherapist Linda Oviatt, Teddy Mathis with Teddy Bear Realty and Justin Arndt with Justin Arndt Media

June 26, 2023 by angishields

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Charitable Georgia
Aromatherapist Linda Oviatt, Teddy Mathis with Teddy Bear Realty and Justin Arndt with Justin Arndt Media
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Ever thought about how you can make a difference in your community? On this episode of Charitable Georgia, host Brian Pruett and guests Linda Oviatt, Teddy Mathis and Justin Arndt talk about how they give back and make a positive impact.

One of the key takeaways from this episode is the significance of networking and forming personal connections. The episode also highlights the importance of following your passions, giving back to your community, and forging strong relationships through networking.

Linda-OviattLinda Oviatt went from a successful and award winning sales career spanning 30 years to become the Founder and Executive Director of an award winning ministry serving the homeless children of Cobb county for over 10 years.

Linda received the West Cobb Citizen of the Year award through the Cobb Chamber of Commerce in 2010 and the Jack C Vaughan Human Services award in 2014 for her work within the homeless community.

Linda retired from ministry in 2015, and pursued her passion for health and wellness after a turn in her own health. She is a Certified Aromatherapist as well as an herbalist. Recently Linda completed her studies to become a Certified Mental Wellness Coach.

Linda informs and inspires her audience on living above the wellness line. She has written a book, been an active member of the community serving in her church as well as in networking groups and associations. She writes for the Brightside paper and has been a guest on several podcasts.

She is a closet artist, amateur gardener, lives in blue jeans and a t-shirt whenever possible and if you leave the door open long enough, she could be headed for a cruise somewhere! Linda loves people and has a passion for serving the community.

Connect with her on Facebook with her group called Living Well Made Simple and on LinkedIn.

Teddy-MathisTeddy Mathis is the owner of Teddy Bear Realty. He is also the dad of 4 children and 3 grandchildren.

He has been a serial entrepreneur since he was 22 years old. He has a strong passion to help combat veterans because he himself is a US Army veteran of Desert Storm in 1990.

Connect with Teddy on Facebook.

Justin-ArndtJustin Arndt went to Kennesaw State and graduated in 2009.

Shortly after graduating KSU he became a police officer for the City of Powder Springs as a patrol officer. Six and a half years later he decided to work for the City of Kennesaw. After a few months on the job with Kennesaw he was involved in a vehicle accident on duty. He suffered some back injuries from it and eventually medically resigned.

He is now a business owner offering photo and video services, mainly with aerial content using a professional Drone. However, his past career in Public Safety led him to start a passion project called Our Local Heroes.

He is now providing professional portraits for Military Veterans and First Responders. Some of these services are free while some of the services do have costs associated with it.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:09] Broadcasting live from the Business RadioX Studios in Atlanta. It’s time for Charitable Georgia. Brought to you by B’s Charitable Pursuits and Resources. We put the fun in fund raising. For more information, go to B’s Charitable Pursuits. Dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:00:46] Good, fabulous Friday morning. It’s another fabulous Friday. And we’ve got three more fabulous guests. First of all, welcome in, Sharon. Thanks for coming back and being the producer this morning.

Sharon Cline: [00:00:55] My pleasure. It’s one of my happy moments on Fridays.

Brian Pruett: [00:00:58] Yes. So it’s also a big weekend because my Cincinnati Reds are hosting y’alls Atlanta Braves. It’s going to be an amazing series. We’ve won 11 straight. The Braves have won eight straight. Somebody’s got to lose. So. Well, if this is your first time listening to Charitable Georgia, this is all about positive things happening in the community. And as I said, we’ve got three more fabulous guests here. They’re going to share their stories and we’ll talk about what they’re doing within the community and that kind of stuff. So my first guest this morning is Teddy Mathis from Teddy Bear Realty. Teddy, thanks for being here.

Teddy Mathis: [00:01:27] Thank you for having me.

Brian Pruett: [00:01:28] And I’m glad you’re here because you posted yesterday you were having some medical issues. So I’m glad to see you up and about and making it over.

Teddy Mathis: [00:01:35] Thank you so much.

Brian Pruett: [00:01:36] So a few weeks ago, or I guess maybe a little over a month ago, you shared at the Acworth Connections your story a little bit. You are a veteran, so thanks for your service. You also have just a compassion and passion for veterans as well as children. So if you don’t mind, could you just share a little bit of your story and then we’ll talk about your realty?

Teddy Mathis: [00:01:58] Sure. I grew up in a little small town up in western North Carolina, just a little town called Waynesville, North Carolina. We we were extremely poor, didn’t have a whole lot. And I remember about seven years old there, there was a union that put on Christmas outreach for for people like us. And I remember going up and getting some oranges and and a little gift from this gentleman and he reached and hugged me and he said he said, I love you, the Lord loves you. And he said, You can you can do anything you want to do. And that stuck with me. And and later on in life, when when God had blessed me, I wanted to to spread that story everywhere I could.

Brian Pruett: [00:03:01] So you’ve also spent some time in ministry as well. And you and you said you were in a band as well, right?

Teddy Mathis: [00:03:06] Yeah, I used to. Well, at about 11 years old, I started singing in a in a bluegrass gospel band. It was called the Dills Family. Kind of a big deal back then in the in the bluegrass world that happened to be my aunt and uncle. And I sang with them for the next five years and then sang in a country music slash Southern rock band for about three years.

Brian Pruett: [00:03:34] Awesome. Awesome. So you were Army, is that correct? Yes, sir. Can you tell us a little bit about your your story when you were in the Army greatest.

Teddy Mathis: [00:03:44] Fighting force on the planet? I was only in for a short period of time, just under three years. But I went in my first day in the Army was my 18th birthday, and about nine months later was when Operation Desert Shield. Desert Storm in 1990 started. We were over there for approximately a year, I guess. And honestly, looking back on it now, as a 51 year old, that 19 year old kid was probably a little young to be there. And but when you get to see outside of America and you get to see the way we live here, even when I was the poorest of the poor, we didn’t live like that. And to get to go over there and and and fight for freedom of those people, it’s one of the it is probably the greatest success of my life.

Brian Pruett: [00:04:58] What was the specific thing that you were doing in the Army?

Teddy Mathis: [00:05:02] I was called a wire systems installer. It was basically anything that had wires, sound equipment, but, you know, alarms, satellite feeds, things like that, just anything that required wiring.

Brian Pruett: [00:05:19] So my cousin was in the Navy. He was over there, Desert Storm, and he was on an aircraft carrier. And I’ve actually got a pin that he sent me that was one of the pins that held a bomb on the one of the bombers. That was kind of cool. And he told a story that he said all the guys would write their names of family members on the bombs and then they dropped them. And so I guess my name is somewhere over there scattered all over. I don’t know. But that’s kind of cool. Also, if you remember the story, the two Navy pilots that were shot down and then we were rescued. They. Rescued? Yes. He was in charge of the ejection seats. That was his job. And so he’s the one that worked on them. And as a gift for them being alive and rescued and stuff, they brought him in one of those nice gifts of Crown Royal gift baskets. I don’t know. I guess he still has it on if he drank it or not. So anyway, so again, thank you for your service. Um, you are very, very passionate about helping veterans right now as well. I know. I guess, what, about 6 or 8 months ago you were collecting some sleeping bags and tents for some homeless vets. Other than being, I guess, a veteran yourself, why is it important for you to be part of the community?

Teddy Mathis: [00:06:28] Well, as far as the veteran community and more specifically, I like working with combat vets. That’s just me. And I love all of our veterans. I love I love anybody who will serve the community. But for me, combat veterans make up about one out of 4000 veterans. It’s a very small fraternity. And quite honestly, you know, I was 19 years old. And one of the the things that I saw that no 19 year old should should have to. But it’s a necessary evil in this world. I saw about 20,000 dead bodies laying across a field in Kuwait. The and my time, to be honest with you, was was minimal compared to since 001 and 911. And what these young men and women have had to endure was it’s amazing. And we do it at such a young age and no matter how strong, I think I’m a very mentally strong human being. But there is a price to pay for that. Justin here was was a police officer. There is a price to pay for that. And so for for me, I just enjoy going up. And if you ever hang out with us much, we’ve got these dark senses of humor or weird senses of humor and and all that. And really only us can can relate. And so I love to to just go hang out with them because 22 soldiers a day commit suicide. We come back a lot of times very lonely. We we come back definitely changed and and so that’s why it means something to me and and we you know, we were taught to be very independent and maybe to a fault. And what I try to go around and say is that, you know, you got somebody and if it’s nobody else but this old country talking realtor that from Waynesville, North Carolina, it’s somebody and that hopefully that makes a difference. Somebody.

Brian Pruett: [00:08:59] So you’re very involved with the VFW in Acworth, correct?

Teddy Mathis: [00:09:02] That’s correct.

Brian Pruett: [00:09:03] You guys have anything coming up you want to share that’s any kind of events or things going on that on a regular basis going on there.

Teddy Mathis: [00:09:09] On a regular basis? If you enjoy certain things, we have karaoke every Friday night and if you come up you will hear me sing. It’s not as pleasant as it used to be, but we have a lot of stuff that goes on, you know, go go on Facebook to our our VFW 5408 website or page, and it’ll keep you up to date. But we are having a great July 4th celebration that hopefully you guys, the general public is welcome at the VFW at any point. So y’all come and be with us. And every time that you have a drink with us, you support something with our veterans causes. Or if you just want to come and hang out and love on us. So we take that too.

Brian Pruett: [00:10:04] Well, I know you’re also very passionate about kids and you’re a new grandpa.

Teddy Mathis: [00:10:07] Yes, I am.

Brian Pruett: [00:10:08] Congratulations for being a new grandpa.

Teddy Mathis: [00:10:09] Yeah, I had my youngest daughter had my first grandson. It’s my third grandchild. He is absolutely perfect. He is. He’s just cute as can be. And and I’m going to kiss him as much as I can.

Brian Pruett: [00:10:25] There you go. All right. Let’s talk a little bit about your your reality. So it’s Teddy Bear Realty. Yes. And you’re based out of where?

Teddy Mathis: [00:10:31] Out of Dallas, Georgia.

Brian Pruett: [00:10:32] But you can work pretty much anywhere.

Teddy Mathis: [00:10:34] I have about six counties that that I, I would say predominantly the the Northwest or the northern and western side of of the metro Atlanta area.

Brian Pruett: [00:10:47] Can you share any advice for anybody who might be either starting the process or in between or in the middle? What kind of what kind of advice can you give somebody who may be wanting to, uh, I don’t know, look for a house, buy a house, Sell a house?

Teddy Mathis: [00:11:01] Well, it’s it’s one of the most strange, wonderful, exciting, scary times in a person’s life is when they’re buying a home. And anytime that you move something that large as far as monetary value and, you know, maybe you raised your kids there and you’re going to sell your home and, you know, that kind of thing. It the thing that I would say the most is just prepare for if you’re buying a house, be excited about that. That’s where you’re going to. Raise your family, that’s where you’re going to do whatever they are. In selling a home. Most of the time it’s that you’ve got to realize that when you’re at that point that it’s no longer the place where you raised your kids. I mean, it is, but it’s just a business transaction at that point. And so if you’re going to sell your home, understand that there’s going to be a lot of emotion with it. But at the end of the day, it’s a it’s a financial transaction and be smart about that.

Brian Pruett: [00:12:14] So we all know a lot of realtors, there are a lot of realtors out there. And in this, from my understanding right now, there is not a lot of inventory. That’s true. And I also realize there’s people out there who are not as reliable as some people would want to be. So can you maybe talk to talk us through a little bit about how what to look for, what to do when you’re picking out a realtor, that kind of thing?

Teddy Mathis: [00:12:38] Sure. You know, there there are a lot of good realtors out there. There are some that are a little less desirable. And and it will show for for most of us in the real estate world that we.

Speaker5: [00:12:58] Um.

Teddy Mathis: [00:12:59] Are doing it for the right reasons and that we’re not salespeople. We are agents. And agent by the definition, is one that acts on the better or on behalf of another in a given thing. Right? That and so it’s pretty easy to see that when you’re interviewing your agent, are they talking about what’s best for you? Will they do you feel confident that they have integrity and decency? Check them out. I mean, we you know, we live in in Google Land today. We live in in in places where reviews are. And I would say that somebody that is going to be honest with you, even if you don’t like it, because, again, I’m a real estate professional. This is what I do day in, day out, day in and day out. And my clients are not they may be a professional at something else. Take their advice, but be sure that every decision that they’re making or helping you make is in benefit to you. Because that’s what our job is.

Brian Pruett: [00:14:15] I think it’s very important that you talked about that, because also I think as long that was constant communication, you want to be on constant communication with your your agent, the person working with you. If somebody’s listening and talking, thinking about getting into the real estate world as an agent, what kind of advice can you give them?

Teddy Mathis: [00:14:30] Oh, um, well, uh, it looks a lot more glamorous than it is. You know, we see the the shows on TV, and we think that, Oh, man, this is. This is just a glamorous, wonderful, beautiful thing. Well, a lot of times it is going through houses that you probably would not want to be in. It’s a lot of behind the scenes work. You know, they think that it’s wonderful we get to go out there and I just get to show you this house and then throw your contract in on the house. And 30 days later, I’m going to make this big wad of money, you know, or whatever. And it’s it’s not all that. It’s a lot of hard work, actually, but it is one of the most rewarding careers. I’m 51 years old and it’s beautiful for me to to be able to take a young family. Maybe it’s they just got married and they’re starting their life. And I get to see that light open up in their eyes when when we do find their home or just got a Facebook message yesterday, day before yesterday, that they had had their new baby in their home. And and so it’s a it’s an awesome, awesome industry. But if you think that you’re going to just get in and all of a sudden I’m going to make all this money and and it’s going to be, you know, it’s not a lot of work or that you’re sadly mistaken.

Brian Pruett: [00:16:12] So what made you decide to get in real estate because you owned a couple of businesses before, right? Yes, sir. Well, landscaping. And what was the other one?

Teddy Mathis: [00:16:20] I owned three service companies. The biggest one that I owned was a chemical lawn care company. It was called Above Par Lawn Care. I owned it for about 20 years. God bless me, way more than I probably deserved. Through that, I did own a fencing and decking company and and then a little minor home, home repair kind of thing.

Brian Pruett: [00:16:44] So what made you decide to transition from those to go into real estate?

Teddy Mathis: [00:16:47] Well, actually, that was through a bad thing. My wife, I she and I married. We were we had been together since we were children. I think when we got married, I was 21 years old. She was 18 years old. We’d been together 24 years. And unfortunately, that ended in a divorce. And we had four just absolutely beautiful children together. She she’s a precious woman. She’s a beautiful lady. But we just didn’t see that we were going to make it anymore. And it was not a good divorce at all. It was kind of nasty. And so I, I. Lost everything I had.

Brian Pruett: [00:17:38] So if somebody is listening and they’re wanting to possibly get a hold of you for your services, how can they do that?

Teddy Mathis: [00:17:44] You can call me. My my cell phone number is (770) 235-7711. You could email me at Teddy at TB realty.biz. Those two mainly phone if you can text. I prefer that, but that would be the way.

Brian Pruett: [00:18:07] Awesome. Well, tell you, don’t go anywhere because we’re not done with you just yet. But I appreciate you sharing your story a little bit. And we’re going to move over to Miss Linda Oviatt. Linda, thank you for being here this morning.

Linda Oviatt: [00:18:15] Thanks for having me.

Brian Pruett: [00:18:16] So Linda may not know this because I just thought about it this morning. So Linda used to have a nonprofit, and you guys know that I do fundraising and I’m doing monthly trivia shows for nonprofits. Your nonprofit was actually the first one I ever did a trivia show for.

Linda Oviatt: [00:18:33] Yeah, You came in and we we auctioned chairs that night and we did a trivia that night. It was down there on Marietta Square.

Brian Pruett: [00:18:40] Yeah, that was a that was a fun night. So thanks for getting me. Getting me started. Yeah.

Linda Oviatt: [00:18:44] Was Arts of Cobb. That was back with Lauren McBride.

Brian Pruett: [00:18:47] Yep. Yep.

Linda Oviatt: [00:18:48] I miss Layla is still in music today.

Brian Pruett: [00:18:50] That’s right. So you are a certified. Let me get this right. Certified mental wellness coach. Is that correct? Can you share what that is?

Linda Oviatt: [00:19:01] Yeah. Yes. Most everybody walking the planet today has got some form of anxiety, depression, just getting up in the morning and having that I don’t feel on today and I don’t know what’s going on. I got a good night’s sleep. I didn’t need any sugar. I don’t know what’s going on. Or maybe you’ve got a lot of outside stressors. Maybe your kids have got some outside stressors. And so mental wellness actually involves the gut health as far. And so it’s a gut brain heart axis.

Brian Pruett: [00:19:40] So you also shared your story a few weeks ago at Acworth Connections and you were very transparent. This led to you, Your story led to you of why you’re doing what you’re doing. Do you mind sharing your story?

Linda Oviatt: [00:19:54] Yeah, I don’t remember what I said there, but I grew up in Miami, Florida. I was part of the first year of desegregation of the schools. And so I know your listeners can’t see me, but you don’t put a blue eyed, blond five six into the inner city and expect her to survive very well. So in high school, in middle school, I had actually flunked phys ed, and the first day of high school I scaled the fence. So motivation will be is powerful on what you want for a result. So yeah so I did I got first year of desegregation so I understand all of the both sides of that that thing a lot of mental illness in the family. My brother was he committed suicide. He was he dressed trans. It was meaner than a junkyard dog called himself Lisa looked like Tom Selleck, great car mechanic. But you know, my sister, I don’t even know if she’s still alive. I really lost contact with her grandparents. Everything. There was a lot of mental illness there. So I think that affected how I grew up to. You know, not every kid gets to be have their parents held at gunpoint and the front yard by your brother. So. Just. That makes me cry. I even remember that one. But yeah, that mental. Excuse me. Mental illness is so strong and no one wants to talk about it. Everybody walks around with this happy face and you’re sitting there going, I really want to say life. Gee, I don’t know what I can say on radio, but.

Sharon Cline: [00:21:49] You can say anything.

Brian Pruett: [00:21:50] You want. The FCC is not listening to this.

Linda Oviatt: [00:21:51] So at 68, I’ve become a little unfiltered. On Instagram. You can find me, Linda, unfiltered. So I pretty much say I say what I want anymore. But yeah, a lot of that mental illness and that trauma and then I watch and I listen to people and I listen to Teddy’s story and different people’s stories. And we all walk around with these smiles on our faces, and we don’t realize that we go behind closed doors at night or we get in our car and we don’t even know how we’re going to make it to the next meeting. We don’t even know how we’re going to get lunch out for our kids with a smiling face and, you know, knocking somebody into next week. So yeah, so I yes, I have been able to make it through. I taught health and wellness. You know, I did. I managed I was the director and founder of our father’s hands. And so that one was called. I set up those cute blue sign, Our Father’s Hands thrift shop and everything. I’m dead in the water. Some kid was in the the store and he said he’s looking at blue jeans and he’s on his phone and he’s going, Yeah, man, I’m over here and I’m helping some homeless dude, you know, by just buying a pair of jeans. And I’m like, Oh my gosh, people want to be about something. I want to be about something. So I tore everything off. I did off and all broken wood and it was off clothing for a cause. And that is how I took it off. I got the high school, they graffitied the whole building and yeah, so we started getting a lot of people in there and we raised 140 grand every year.

Brian Pruett: [00:23:29] That’s awesome. I was over in Powder Springs area, right?

Linda Oviatt: [00:23:31] Yep. We put new shoes, new socks and new underwear on homeless children. I started out on the streets of Atlanta and there’s a lot of vets on the on the on the streets. So and people always used to come down and they wanted to volunteer. And I said, you’re not here at the zoo. You’re here with my people. So you’re not here to show your kids at their PlayStation is worth something this Christmas or whatever. You’re here to serve people. So just sit down and talk with them, touch look in their eye and talk to them.

Brian Pruett: [00:24:03] So you were talking about that. Everything starts with the gut. Can you explain that? Share that.

Linda Oviatt: [00:24:09] So some days you wake up and you’re just off. You just don’t know why. That is a gut issue. There is something going on with the most. Everybody walking the planet these days has heard of microbiome or they’ve heard of leaky gut. Don’t have a clue what that means, but there’s something off with the gut. It can also have outside stressors. And so you know that when you’re under a lot of stress, you either me, I solve all problems through the refrigerator or with a cookie or you just you’re such not that you can’t eat and then you you’re losing weight and you’re not looking good. You can tell by some people their skin, even eyes. Every single issue you have starts in the gut.

Brian Pruett: [00:24:58] Well, don’t forget your happy juice.

Linda Oviatt: [00:25:00] Oh, I have my happy juice. Everybody thinks I have vodka. Is there a vodka in there? And know there could be.

Brian Pruett: [00:25:06] Share what your happy juice is.

Linda Oviatt: [00:25:08] Happy juice is actually through a product from a. The company is called Amari, and there’s actually three different products in here. Your first main product is a prebiotic probiotic post biotic and abiotic. And so the very, very specific strains of biotics that are for the stomach and they actually have that ability to connect the make those neurotransmitters fire and the ones that are in your stomach because most of your serotonin and most of your dopamine and all of that is produced in the stomach. It’s not produced in the head. So the second one is a thing called edge, and it’s a little scoop of a product and it’s a nootropic or a nootropic, however you want to pronounce it. It’s basically Asian herbs that do the same thing as far as mood, motivation and energy in the body that perhaps some of your look them up. I guess I can say anything. And then I’ve had people come off of Adderall. I’ve had kids not go on Ritalin or Adderall and just be amazed after about three days on how they feel and how they can just do life and their focus now. And they’ve got energy back and they have they feel like they have a new life back, that they just needed the cloud to be lifted long enough. They could see the sunshine, you know, so that a beautiful piece of it. Some people gain weight, some people just lose weight. They lose weight within the first couple of weeks. They’re just they’re going, wow, they’re just coming off. I goes, Yes, because we’re affecting those insulin levels and how your body is responding to those. So and then the third product is for energy. It’s just natural energy. It’s a natural green tea, green tea extracts or coffee bean extract. So it gives you that little boost. And so I no longer drink coffee.

Brian Pruett: [00:27:09] Oh.

Linda Oviatt: [00:27:10] I drink coffee on Sunday just because I like the smell and the taste of it.

Brian Pruett: [00:27:14] Right. So is that’s where the saying trust your gut comes from because everything comes from your gut. It does.

Linda Oviatt: [00:27:21] If you just listen to your gut, a lot of times your gut is telling you, you get those butterflies, butterflies are talking to you, you’re nervous, you’re anxious, you’re fearful, something you know, listen to your gut. Take time. Take the breathing. It’s not now. I can’t tell you. All your problems are going to be solved in this cup that I’m running around here. I do. Look at your lifestyle. I do ask what’s in your home? I do look at the toxins in your home. I do want to know what your outside stressors are. I do want to know if you’re taking any medications. So we do sit down and just really go over the whole picture and what your what your ultimate goal is. But this is it’s just the flipping easy button you know, I just wrote an article. Did you read it like all the diets since 1930? You know, I started out with the cigaret diet in 1930 and now we just. What was the latest one? Now we’re just in the oh, it’s whole 30 or no hard 75 is the new one.

Brian Pruett: [00:28:17] Yeah. Diets don’t work. You can tell I’m on a seafood diet.

Sharon Cline: [00:28:19] You see. I am, too.

Brian Pruett: [00:28:21] Exactly. Exactly.

Linda Oviatt: [00:28:23] Well, diets work every every I say, why? Why? I said I was talking to my daughter because she said she says, Mom, it’s such a struggle. I said, Yeah. I said, you can go on a diet right after dinner. And you go, Yeah, we’re just going to do this tomorrow morning. It’s easy because you’re full, you know?

Brian Pruett: [00:28:39] And the worst thing you can do, don’t go to the grocery store when you’re hungry.

Linda Oviatt: [00:28:43] Oh, gosh, no.

Brian Pruett: [00:28:44] Because you’ll come out with three times of what you were going to buy.

Linda Oviatt: [00:28:47] Yep. Yes, you. And again, when you’re looking at the gut issue, the microbiome issue, you’re now you’re cutting all of those different cravings. And so those things that you thought that you used to go for all the time, if you’re a sweet or salty person, those cravings have now just gone away and you’re not even looking for them. So like, Sunday is my cheat day or my there’s usually one day a week where I can just eat anything I want. Could be pizza, chocolate cake, whatever. I’m on the 8020 rule most of the time, but I have a flat out day. I don’t even want that stuff anymore. I take a bite and it doesn’t even taste good anymore. So. Wow.

Sharon Cline: [00:29:22] That’s insane.

Brian Pruett: [00:29:23] I know pizza and chocolate get together would be good.

Sharon Cline: [00:29:25] I know, right?

Linda Oviatt: [00:29:27] Kevin?

Sharon Cline: [00:29:27] Yes.

Brian Pruett: [00:29:28] So I want to talk a little bit about certified mental wellness. Coach is not the same as a psychologist. Psychiatrist No. For those of you, those listening that you probably can work with them. Yes. But you’re not you can’t prescribe medicine or anything like that. So can you. I mean, you shared a little bit already, but share what exactly you’re going to do with with a client that might want to want your services.

Linda Oviatt: [00:29:52] I’m going to talk with you. I’m going to listen. And so I want to know what what. Have been your barriers. What are your blockers? What are you doing? What have you tried? And so just let you talk that out with me because I want to hear where your fear is. And then I want to hear what’s your lifestyle like? What is in your home? What toxins, what are what are the outside toxins that we’re talking about? There’s so many things from laundry detergent to the shampoo you use to dryer sheets that are going to block your ability to lose weight or even gain weight one way or the other. Or maybe you have allergies or skin issues or things of that nature. There’s all kinds of things that that are environmental. What drugs are you on? What medical issues are you dealing with? So we’re going to talk about all of that.

Brian Pruett: [00:30:40] So now I’m curious, how does a dryer sheet block your weight from maybe that’s my problem. So how does a dryer sheet block you from losing weight?

Linda Oviatt: [00:30:47] Zino Estrogens.

Brian Pruett: [00:30:49] Wow. Will you come and learn things? All right.

Sharon Cline: [00:30:52] I’m so glad I showed up today, right? Yes.

Linda Oviatt: [00:30:55] There’s all kinds of ways that all the toxins there’s over 3000 toxins that we allow in the United States that you are not allowed in Europe. I can eat food in Europe. I can do things in Europe and things overseas that I cannot do here.

Brian Pruett: [00:31:08] That’s because probably I don’t think the other countries use as much pesticide for one that we do over here. Um, so are you. I’m guessing you could probably work with somebody virtually, but it’s not going to be as beneficial working somebody in person, correct?

Linda Oviatt: [00:31:20] I can work. I can do a zoom calls. The company is global. It’s a more global. I can offer you a $10 off coupon for your first order. Right now there’s a free, free, cute, happy juice glass coming with your order.

Sharon Cline: [00:31:39] There you go. Sharon. I am always in free.

Linda Oviatt: [00:31:43] Stuff, you know. Yeah, the free stuff. But, you know, I can work with anybody through phone calls, through texting, through zoom calls in person. I love in person. We just went through, what, two years of being isolated? I like hugs. Yes.

Brian Pruett: [00:32:00] So if somebody wants to get a hold of you for your services, how can they do that?

Linda Oviatt: [00:32:03] Yeah, you can just call my cell. I’m pretty easy to find. I’ve been out on the Internet, you know, for a long time with homeless ministry, so. And in this town for 26 years. (770) 241-4302 is my phone number. And you can find me at Linda. Linda middle initial s like Sam o o v like Victor i a t at gmail.com. And you can get me on Instagram at Linda Oviatt.

Brian Pruett: [00:32:30] Awesome. So other than the fact of wanting to help people in their mental health and their health overall, why is it important for you to be part of the community?

Linda Oviatt: [00:32:39] Oh gosh, just I mean, everything from my own family issues that not realizing that there was help out there. Of course, now all the technology, all of the science that I’m dealing with today is only since in the last 20 years. So it wouldn’t have probably been out there to help my family with my family. I am now in the special needs community. I know I can help with the special needs, the autistic autism spectrum kids, even keeping kids off of things that have been diagnosed on the spectrum, adults dealing with anything. Knowing what my brother went through, the veterans and the people that I dealt with on the street, I just know I could have helped in so many ways that I that I can help. Now.

Brian Pruett: [00:33:29] I’m guessing you talked about technology, so you know these things right here. For those of you who can’t see me, it’s the phone have ruined. I think a lot of people, especially teenagers and the younger folks in this world, because that’s all they do is spend much time on that. Do you address that at all when you’re working with anybody?

Linda Oviatt: [00:33:48] No. I mean, that’s a way of connecting. And a lot of times the only way you can connect is through a cell phone when I’m talking about is the latest in science. There’s like six and a half miles of outdated medical journals and medical procedures and things that they thought were the bomb totally outdated in Leuven, France. Okay. So you can go sit. So you have to keep up with whatever the latest is and how they’re figuring out. We have a second brain and we have a first brain and a second brain. So just being able to stay on top of things.

Brian Pruett: [00:34:20] All right. So give us a little bit of advice on actually, I mean, I know the biggest thing is just take the first step, but give us advice on how somebody can take their first step and reach out to you or anybody else that’s in the industry who want to take and get better, get just get healthier.

Linda Oviatt: [00:34:36] It’s taking that first step. And I think community is so important. And so I think that’s what I offer most is community. Sometimes people like to just stay on the outside of my Facebook page, which is living well made simple. You can sit over there and I mean, you can go in there and search everything from. Eye health to colon health in there. And then I get people liking and then I get people maybe kind of commenting and then I finally get the person that wants to, you know, they’ll DM me or something like that and they’ll finally reach out. But I think being able to establish that trust first is probably the biggest thing and being able to work with somebody.

Brian Pruett: [00:35:19] Awesome. Well, Linda, thank you for sharing a little bit of your story. Again, don’t go anywhere because we’re not really done yet. So I’m going to move over to Mr. Justin Arndt.

Justin Arndt: [00:35:26] Hey, what’s up? Brian.

Brian Pruett: [00:35:27] So. Justin Arndt Media.

Justin Arndt: [00:35:29] Yeah, yeah. Justin Arndt Media.

Brian Pruett: [00:35:31] You are a former first responder, as Teddy mentioned, you are a former police officer. You’ve served for Powder Springs and Kennesaw, so thank you for your service for that as well. But you had to kind of reinvent yourself.

Justin Arndt: [00:35:45] Yes. And first off, thank you, Brian, for having everybody us, you know, like us on the show. I really appreciate that. And yeah, so I was a police officer again, not the service level of the military like Teddy here, but I did serve my community for eight years. I did six and a half years with Powder Springs and then moved on to Kennesaw. And I unfortunately, I got into a minor car accident and I’ve got some back issues and I medically resigned in 2020. And so I wanted to work at my own pace. I didn’t know whether I should work for somebody right off the bat. And in 2021, I decided to work at my own pace as a business owner, and it was very scary. I don’t know if you all experienced the same thing, but yeah, it’s scary to be on your own and doing your own thing and not having like a strict schedule. So it was definitely a big learning curve for me. Did you all have like the same experience with that? Yeah.

Linda Oviatt: [00:36:43] You like to eat.

Brian Pruett: [00:36:46] And pay the bills? Yeah. So how did you decide that it was going to be videography and photography?

Justin Arndt: [00:36:52] Yeah. So I’ve been around cameras all my life. My. My parents invested in a camera when I was a very young child. I was a baby. And so I have all that video footage. I have all the photos of when I was younger. So I saw the value in that very quickly. So I’ve been having cameras in my hands since, you know, when I was in high school and just playing around and doing photo and video stuff, learning how to edit. And I made the decision to go into that sector and provide photo work, video work and even aerial photo and video work because of the drone systems that are out there that are available now.

Brian Pruett: [00:37:32] You know, so when I was growing up and I learned, you know, people could actually make money doing photography, I’m like, you’re kidding me, dude.

Justin Arndt: [00:37:38] It’s the best trick in the world, man. I trick these people into paying me to take their photos.

Brian Pruett: [00:37:43] So you started with just the basic kind of like headshots and stuff like that and then, you know, moved into other things, Right?

Justin Arndt: [00:37:50] Well, so I wanted to do like branding photos, like if brick and mortar had like a restaurant needed photos of the outside and interior photos of their food, maybe a video to put online. And with my back injury, man, I just I didn’t want to lug all that damn gear, dude. You know what I’m saying, right? Like, my back’s hurt, like it’s injured. I’ve got some disc issues. And so I decided to just stick with the aerial photo and video work because it was a lot less equipment to lug around, you know?

Brian Pruett: [00:38:23] Right. So it’s kind of cool. We’ll talk about what you’re getting ready to do. You started a new passion with the photography and stuff and we’ll get to that in a second. But what I think is really cool is you also started some drone things that you’re going to be doing some drone shows. Yeah.

Justin Arndt: [00:38:41] So get this audience. Imagine, imagine a hundred drones in the sky all illuminating it and certain sequences providing like images and animations and graphics and stuff. A lot of people out there have seen drone light shows already online and not many people have seen them in person. And I’d in North Georgia there there are a handful of people who are offering this, but not too many. And I’m part owner of this company called Hot Wing Drone Shows. And the other owners are my friend Danny and his wife, Jenna.

Brian Pruett: [00:39:15] So you got anything that you guys are working on? Some stuff, right? Yeah. Yeah.

Justin Arndt: [00:39:18] So we are gearing up for the holidays. I know it sounds crazy, but it takes a while to to get these these things done. And we just bought a Christmas show and we’re reviewing it. We’re finalizing it here soon. And basically the show is built online or not online, but on a an application or a program. It’s 3D software. And these drone shows are created and we just got one built. And so if you’re familiar with like Jpeg files, these these have path files, these these are files that go and get uploaded to one drone at a time when we lay them. Out on the grid and we press a button and that drone has that one file and information and that drone knows where to be and swarm in a formation with everybody else. And we have 100 of them.

Brian Pruett: [00:40:07] That’s crazy. So a lot of times I. We follow each other on Facebook and stuff and I see videos. You say, this is my office for the day and a lot of times I see you at construction sites and all that. So talk about that.

Justin Arndt: [00:40:17] A little bit. So that’s that’s mainly my aerial video and photography stuff and construction companies and marketing firms, they need content and the media team, the people who handle the website and the social media. Those people love the office. They don’t want to go out in the field because it’s hot, right? It’s like, I mean, look how hot it is today. So they hire people like me to go out and take photo and videos for their content for both digital and print.

Brian Pruett: [00:40:48] That’s cool. So all right, so you have just started something that’s really cool for photography. You have a passion obviously for the community as well, and specifically the veterans. So talk about your new passion and what you’re going to be doing.

Justin Arndt: [00:41:00] Yes. And thank you. And this is the only reason kind of why I’m on the show to talk about this, because and with me being out of law enforcement or public safety and me being a little bit more active in the American Legion post 29 here in Marietta, down the street, I’ve kind of thought about starting a project maybe a year and a half ago where I provide professional portraits for military veterans absolutely free. And I think we’ve figured out a way to partner with the American Legion Post 29in Marietta to provide studio space and a lot certain days of the month for me to come in and provide that service for not only members, but to advertise and bring people from wherever if they want their photo taken. Here’s where I’m going to be at these three days out of the month and come at your leisure type of thing. And it’s it’s all free there. I just secured my second contract with a government agency, the City of Powder Springs, actually. So I’ll do their portraits on site and that’s that’s an expense there that that does cost money. So I want to photograph first responders and and veterans and just highlight the women and men who serve this country and our local community here.

Brian Pruett: [00:42:15] That’s awesome. So you were sharing with me, too, that local businesses could get involved with that, right? Because they can help sponsor.

Justin Arndt: [00:42:21] Yeah. So you Harley PD, for example, I know the chief over there, we actually had a portion of the cost covered by a local insurance agency. Her name is Maj Lovingood. She’s with the Bird Insurance Agency. And she and her her partners actually went there while we did the shoot and got the meet and greet all the officers while they were hanging out, waiting their turn to get photographed.

Brian Pruett: [00:42:47] Imagine tearing that groups. Amazing because they’re one of my sponsors too, for the deluxe sponsor for my trivia show all year long. So yeah, there’s an amazing organization. So, um, other than the reason of being a former first responder and serving the community, why is it important for you to be part of the community?

Justin Arndt: [00:43:04] Well, I think it’s important for everybody to be a part of any kind of community that that, you know, they feel appropriate to be a part of. It builds leadership characteristics, right. And and giving back, being able to give back and volunteer and do things for the common good rather than yourself, that that definitely is important here in today’s time. And yeah, I think the younger generation will hopefully, you know, have that in mind or at least grasp the concept of that.

Brian Pruett: [00:43:36] If somebody who is listening wants to follow you and learn about when the drone zones are going to happen and where, how can they do that?

Justin Arndt: [00:43:43] Okay. So the the hot wing drone show company, it’s it’s hot wing drone shows on Instagram, all one word and they can reach us out reach out to us there and and the project that I’m started and I’m starting soon is called our local heroes and they can find me on Instagram at our local heroes all one word and that’s that’s the passion project that I’m working on.

Brian Pruett: [00:44:11] So you’ve actually also approached me and said you would like to photography some of my events too, and I appreciate that. We’ve got some stuff we’re going to be working on with you, and I’m looking forward to that. So when you’re working on the videography and the photography, is it just a certain amount of Atlanta or can you go all over? What’s your range?

Justin Arndt: [00:44:30] Oh, well, I generally the metro Atlanta area, I’ll I’ll go as far as I need to if it’s you know worth worth the the return. Right. Everybody has a price. But I like to stick with, you know, Cobb County, especially because I live work and play in Cobb and any other outside adjacent counties is fine but metro Atlanta Atlanta area in general.

Brian Pruett: [00:44:54] Awesome. He just reminded me of my days growing up because he said. Has a price. And that was the main dollar man, Ted DiBiase saying.

Justin Arndt: [00:45:01] So I’m glad I sparked that memory.

Brian Pruett: [00:45:05] You got to have fun, right? So. Right. All right. If somebody is listening and wants your services for the business, how can they do that?

Justin Arndt: [00:45:11] Oh, so it’s Justin Artmedia. You can actually go. It’s justin.com is my website and that’s spelled Justin a r n d t.

Brian Pruett: [00:45:24] So you talked earlier, you know, you took the step to start a business and it was obviously scary. I think all of us in this room have done that. So I’m going to come back to all of you on this question. But Justin, I want you to start give somebody some advice, what to do when they if they’re thinking about starting a business.

Justin Arndt: [00:45:40] Okay. So you asked me first that they have time to think about it like a good answer. All right. So the question is, any advice I can give somebody thinking about starting their own business? Correct? I would say be patient. It’s not going to be great. Right at first, the first start, unless you get lucky and that happens. But yeah, give it give it a chance. I was told three years. That’s that’s a long time and it’s okay to have a full time job and then do something that you’re passionate about on the side to see if it grows. But it’ll never grow as, as large as you want it unless you put in 100% of your time.

Brian Pruett: [00:46:23] Teddy.

Speaker8: [00:46:25] Oh, boy.

Teddy Mathis: [00:46:28] Well, I’ve owned a business of some sort since I was 22. I could probably tell you there is a reason that only 2% of the people in America own businesses because it’s going to take everything you’ve got and in some. And but at the end of the day. Uh, probably my biggest advice is is. Is get ready to work hard because you’re going to gladly do it. If it’s for you, you will work twice as hard for yourself as you will for someone else. And just like Justin said, when it looks like the rewards aren’t there, you’re just one one deal away. You’re one. You never know what tomorrow is going to bring. So but you better be tough because it’s going to require it.

Brian Pruett: [00:47:18] Yeah. Linda.

Linda Oviatt: [00:47:20] Be coachable. Get a team of people around you. Ask people who’ve gone there, done it. Make sure you have two, three people that you can check in with at least monthly run ideas by. They’re going to tell you whether you’re crazy or not, whether they’ll be supporting of you. Listen to podcasts, stop listening to the news and start listening to John Maxwell. Start listening to any kind of leadership, entrepreneur, entrepreneurial podcasts that are going to encourage you to keep on going.

Brian Pruett: [00:47:51] Charitable Georgia too, because it’s all about good stuff.

Sharon Cline: [00:47:53] Oh.

Teddy Mathis: [00:47:54] Justin’s got probably something that just came to mind is I would say the second best piece of advice I could be is before before you do go into business. It’s just like anything else that you want to have success in is be as prepared as possible. One of the biggest failures or causes of failure in business ownership is Undercapitalization. We try to start it with nothing. Thank God I’ve had success that way. But all too often just be prepared and especially be capitalized to where that you can have every option that you can to succeed.

Brian Pruett: [00:48:36] And all of that is great advice. The other thing I would add into that too is don’t be afraid to fail because everybody’s going to and you mentioned John Maxwell. He’s got a great book called Fail Forward, and everybody needs to read that book because it’s not a failure. It’s your you know, somebody else told me to it’s God’s stepping stone. Got something better for you. Another thing that I would say is get out there and network. We all in this room, network. That’s how we all know each other in multiple networking events. So I’m going to ask all three of you this question as well, and we’ll coming back to you first this time. Linda Okay. Um, can you share a story about networking that may be a testimonial of how network has worked for you?

Linda Oviatt: [00:49:19] Oh, gosh. I think the testimony would be consistency. I just had a phone call yesterday from a lady who talked to me last October out of the blue. She has my name and my phone number. Like I said, I’m not hard to find. But she called me and she had talked to me last October constantly be thinking about what you can do for others and not what you’re looking for somebody to do for you. Amen.

Brian Pruett: [00:49:48] Preach it.

Linda Oviatt: [00:49:49] Connect, connect, connect. It will come back to you eventually.

Brian Pruett: [00:49:54] Teddy, you got one You can share.

Teddy Mathis: [00:49:57] Um, networking in general. I don’t have just one. I would say that that’s a huge foundation of my entire business. I think Linda said it best right there is that, you know, for very little money or no money, in a lot of cases, we network at places where we just go have lunch, you know. But but it’s a very inexpensive way to to get your name out there. But when you do it on a personal level like that, you know, you and I are friends. You know, Justin and I are friends. Linda. I’ve known Linda for 20 years or right out. So, you know, when people see that they can trust you and that they like you and that you’ll do what you say when you say you’ll do it, you get a lot of free salespeople for your business because they they want you to succeed.

Justin Arndt: [00:50:58] Justin I agree with both Linda and Teddy here. Yeah, those are all good points. It’s hard to follow that. They mentioned a lot. I would say to piggyback off and consistency and building relationships, it’s it’s all about who knows you likes you trusts you and I guess a testimonial. As far as a networking for me, yesterday I had a video call with Atlanta Braves Truist Park for events and I was connected to them with somebody who does events and I did not know her until I knew somebody else at one of these networking events who introduced me to them. So there’s like three, three chains of people that, you know, led to a video call with, you know, the Atlanta Braves. So we’re talking about drone light show stuff. And, you know, there might be an event next year that we might be able to to perform for.

Brian Pruett: [00:51:58] So that’s awesome. It’s kind of like a Six Degrees of Kevin Bacon. Yeah. Yeah. So, no, it’s cool. I mean, consistency, right? Because if you’re there all the time, people get to know you. And look, not everybody in the room is going to be a client. Not everybody in the room is going to be a good fit. But I’ve I’ve learned that, you know, when I first started networking, I went to an Internet hungry guy and I was like, here’s my card. Where’s your card? Where’s my card? You know, I’m going to sell you. And then that’s obviously not the way to do it because you’re not going to get anything. I had, you know, Shea like butter out of the blue. Now, she doesn’t not work with us as much as she used to because we don’t have a really group out there in Paulding County as much. But she reached out to me two days ago on Messenger out of the blue, and told me how much she thinks this show is about ready to take off. I didn’t even know she was listening, you know? So it’s just it’s pretty cool because it’s just those those connections. All right. So one thing that I like to do as we’re wrapping up the show is I ask everybody the same question, too. So we’ll get you guys get to think about this, but I want you guys each to share one positive quote word nugget. So somebody who’s listening now can listen today and the rest of 20, 22, 2023 and beyond. I’ll get it. Adam. I can’t see past my teeth. Um, so, Teddy, we’ll start with you. Can you give us one positive quote nugget? What can people what can you share?

Teddy Mathis: [00:53:14] I can do all things through Christ who strengthens me.

Brian Pruett: [00:53:17] Yes, Linda.

Linda Oviatt: [00:53:20] Oh, don’t worry. Be happy.

Brian Pruett: [00:53:23] Wow. My mom’s favorite song. Justin, what you got?

Justin Arndt: [00:53:26] Perseverance.

Brian Pruett: [00:53:27] Awesome. And I do this, too. Now. Going for it again. The simple thank you is a lost art today. So I want to thank each of you. Teddy, thank you for what you’re doing for the veterans and the. And the kids in the community. Linda, thank you for what you’re doing for everybody in the community, trying to help people healthier. And Justin, thank you for what you’re doing for the firstrillionesponders and the veterans as well. And thank you all for coming on the show. Remember, everybody out there that’s listening, Let’s be positive. Let’s be charitable.

 

Tagged With: Aromatherapy, Justin Arndt Media, Linda Oviatt, Teddy Bear Realty

BRX Pro Tip: Invest More in Existing Clients

June 23, 2023 by angishields

The Wrap Podcast | Episode 060: Navigating the Changing Landscape of Higher Education | Warren Averett

June 22, 2023 by angishields

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The Wrap Podcast | Episode 060: Navigating the Changing Landscape of Higher Education | Warren Averett
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Today’s colleges and universities are facing an unprecedented array of challenges and threats due to declining enrollment, funding struggles and quickly evolving technology—not to mention conversations surrounding the rising student debt crisis.

How should higher education institutions react to all the internal and external pressures?

In this episode of The Wrap, Lee Parks, CPA, and Rick Blanton, CPA, join our hosts to break down some of the current challenges facing the higher education industry and how to develop plans to overcome them in the future.

In this episode, you’ll hear:

  • How the traditional college student is changing and affecting everything from enrollment numbers to online learning abilities
  • Advice for budgeting now that stimulus money and emergency tax credits are drying up
  • How some higher education institutions are reaching out to other industries to align educational standards and goals
  • The importance of a risk assessment and how colleges and universities can get started protecting student and institutional data

Resources for additional information:

  • Blog: The Gramm-Leach-Bliley Act Cybersecurity Considerations (And How They Apply to Businesses Besides Banks)
  • Blog: Completing a Single Audit? Watch Out For These Six Common Mistakes
  • Blog: Additional HEERF Grant Funding Now Available for Higher Education Institutions
  • Blog: Frequently Asked Questions from Higher Education Institutions about the Student Portion of HEERF Grants Answered
  • Event Invitations: Subscribe to receive invitations to future events and roundtables.
TRANSCRIPT

Commentators (0:03): Hey, I’m Paul Perry, and I’m Kim Hartsock. You’re listening to the Wrap, a Warren Averett podcast for businesses designed to help you access vital business information and trends when you need it. So, you can listen, learn and then get on with your day. Now, let’s get down to business.

Paul Perry (0:19): So, I want to welcome everybody to The Wrap, where we’re specifically talking about higher education. I mean, in today’s colleges and universities, it’s an unprecedented array of challenges and threats, right? I mean, there’s a lot of enrollments declining and a lot of rising costs. Student debt’s always in the conversation. So, you know, a lot to talk about and a lot to unpack in this session.

Kim Hartsock (0:39): Yeah, and I know that higher ed has certainly weathered crisis before, but this feels like we’re moving into a different territory. So, we’re really excited to have the experts within our firm here with us today. Please welcome Lee Parks and Rick Blanton.

Lee Parks (0:59): My name is Lee Parks. I’m with the Montgomery office, and I work in the public sector at Warren Averett. I specialize in state and local governments, nonprofits and institutions of higher education.

Rick Blanton (1:11): I’m Rick Blanton. I work in Montgomery office as well. I also work a great deal in nonprofits, institutions of higher education and state and local governments. We had some thoughts about what Paul mentioned about the history of colleges.

Lee Parks (1:29): Historically, colleges and universities have relied on a traditional model, where enrollment, state and local appropriations and contributions funded operations. COVID came in and upset the apple cart. All of a sudden, people were sent home and schools were initially locked down. The government came in, did what they needed to do and provided a lot of stimulus money to get everybody through this. So, in the past couple years, which has been a big Band-Aid, and it allowed everybody to get through that issue.

Now, we’re coming out of this, and everybody is looking at where they’re going to be positioned. Once the stimulus money runs out, it’s going to be interesting to see where various institutions are and how they position themselves to move forward.

Rick Blanton (2:24): You know, there’s been a lot of changes from code, not all of them terrible, but you mentioned some right there with funding. The traditional student has changed some too for colleges. The workforce has so many more people who are looking at working, and they realized they could work from home, as well as they could learn from home. So, I think that impacts a lot of the offerings. When you talk about the traditional model that focuses so much on enrollment. The programs and even the structure and how it’s provided has really been revamped in the last couple of years. I don’t know, I wonder… is that going to stick? I think there’s going to be certain segment of that population that expects that offering to continue.

Lee Parks (3:20): Yeah, I think that’s a good point. You know, you’re not only talking about online learning, but the commuters and the traditional student that comes to college and lives on the dorm (or in on-campus housing) and stays for four plus years and graduates? That is going to be a lot less than it was in the past. You know, now like you said, you’ve got not only online learning, but people who are working and going to class at night and working around that. So, it’s definitely going to be different.

Rick Blanton (3:56): You mentioned about the funding and the Band-Aid approach that the federal government took. Thank goodness that they did. I think that’d be a good time to mention something that all of our clients are hearing about is employee retention credits. Everybody has heard about them. A lot of our clients are getting phone calls and emails, and it’s really come down to people beating down their doors, talking to them about it. One of the things that our clients really have to be concerned about is, as you mentioned, state appropriations, federal funding and things like that where those initial expenses are covered.

Our clients, especially the higher education ones and nonprofits, have to be really cognizant of potentially double dipping if somebody decides to pursue one of those tax credits. These people that are reaching out, they are unconcerned with our client’s wellbeing and their future. It becomes the onus on our clients to determine whether they even have a possibility because they could be jeopardizing future funding. So, when you mentioned Band-Aid, it made me think about it. That’s one that may be harder to rip off, you could lose a lot of hair on that Band-Aid.

Kim Hartsock (5:24): Well, it sounds like the overall business strategy of colleges and universities is being forced to shift. Some of this was already in the works, prior to the pandemic, that was escalated or exacerbated. But talk to me a little, Lee, about the overall business strategies. What are leaders within these higher education institutions… what are they thinking about and what are they focused on, as they shift their business strategies?

Lee Parks (5:56): Well, I think, you know, as we’re transitioning out and the stimulus money is drying up. You know, they’re going to have to start focusing back on their budgets and trying to live a life without the stimulus. Obviously, your enrollment and the state and local funding will continue to be important, but really trying to home in on your expenses, get back to a leaner operation and trying to grow enrollment. But one thing we have seen is enrollment… they’re trying to grow enrollment at a cost. So, you know, when colleges and universities provide scholarships to students to come, they can be funded in different ways. Some are externally funded by an endowment (or gift).

Then, some are funded entirely where the schools are basically paying for that person to attend. So, they need to be careful about trying to get too aggressive in trying to grow enrollment at a cost. That’s going to be a difficult play. Because there’s no benchmark. Every institution is different when asked, “Well, what’s your discount rate?” The discount rate is the percentage of scholarships compared to tuition revenue. It’s hard because everybody’s different. A lot of that depends on if it’s an externally funded scholarship or an internally funded scholarship.

Paul Perry (7:32): You talked about a lean organization. I mean, I would imagine that, staffing has to be different. There has to be new challenges and new opportunities as it relates to the staffing of these colleges and universities. Have you seen that with some of the clients you’ve talked to? What is the industry looking for there?

Lee Parks (7:51): No, I think that’s definitely a good point. You know, staffing as a whole, it’s an issue. We all know that the cost of employees has been driven up. That’s a direct impact on the bottom line on the professional level. Not only the calls, but, you know, getting staff is difficult. Especially in the finance office or financial aid office. Those two come to mind initially. That’s a really difficult market right now. It’s competitive, and it’s hard to keep.

Rick Blanton (8:34): You know, that really speaks to that budgeting that you’re talking about, Lee. You’re talking about running a leaner operation, when some of your most important inputs, your people, are at an all-time high. The marketplace has just drained the pool of whom you’d like to have. Then, that also affects enrollment as well when you think about staffing and employment as a whole. You know, I read something the other day in the Wall Street Journal, McDonald’s expects their average pay to be $15 an hour next year. We all consider that, like the baseline, you know, your job at McDonald’s.

That’s what you could get just right out of the gate. That’s now impacting student choices about whether they want to now jump off this road after education or even two years of education, they start thinking about what they’re giving up because these employers are just making it really hard for them to make that personal investment without the initial upfront drive. You know, I feel like the higher students are getting it from both sides right now.

Lee Parks (9:45): Yeah, that’s a really good point. When somebody is coming out of high school and looking at the return on investment of a college degree. You know, these days, four years is a minimum. Most require a Masters. So, when looking at that, $15 an hour is high enough.

Kim Hartsock (10:14): Certainly, if you look at someone who’s having to face the obstacles of paying for college versus starting out working immediately, you’re not only delaying four years of making an earning income, but you’re now adding an expense, right? So, it’s doubling the impact as cost of going to college increases, you know, it’s making it more difficult, and you can see that.

Lee Parks (10:44): Fortunately, some businesses, you know, they’re having staffing issues as well. So, we’re seeing some businesses offering an incentive to current staff or future staff to come in. They may assist in the cost of the education with the requirement that they stay with, you know, a certain amount of years after. That does help a little bit, that everybody’s feeling the staffing pinch.

Rick Blanton (11:11): You know, some of our higher education clients are reaching out to industries to see what the highest and best use of what they’re putting out (an educated student ready for a career) is, so that they know they’re putting out the kind of people that the employment makes sense, and the college makes sense. Based on employment headed that way, I think that proactive approach between industry and higher education is maybe part of the answer to that business strategy.

Commentators (11:42): Want to receive a monthly newsletter with The Wrap topics, then head on over to warrenaverett.com/thewrap, and subscribe to our email list to have it delivered right to your inbox. Now, back to the show.

Kim Hartsock (11:56): I’m sure you know that every business and every sector of the economy had to shift during the pandemic to utilizing technology. I know that the colleges and universities were not immune to that. They had to adapt to that as well. With all that we’re talking about, you see more and more people offering a virtual MBA and a web program. So, talk to me a little bit about how technology is factoring into this shift that higher ed institutions are going through as well?

Lee Parks (12:31): Well, I think technology obviously is not just online learning. Everything has gone, as far as student access to records, study materials, grades and everything related to the school, to technology online. The security definitely becomes an issue. To discuss this, I would defer to Paul. Everybody’s at risk.

Paul Perry (13:07): Yeah, I would say that from a security perspective, anything that’s accessible through the internet is obviously adding a risk. Universities had a lot of vulnerabilities, as it related to their technology in the past. But once you put absolutely everything online and everything’s accessible, it’s even a bigger threat or a bigger vulnerability for them. They’re having to shift what they do. You talked about running a lean shop and doing good security is not cheap, right? You just got to put some funds to it, and you’ve got to have governances buy in on adding that expense. Yeah, it’s definitely going to play into enrollment, and it’s going to play into how everybody works and interacts. The more security you put in there, the less convenient it makes accessing things for people. No industry is immune to higher expenses around security. I’m pretty sure that universities are going to have an issue there as well.

Lee Parks (14:10): Paul, let me ask you… This is for a college that there may have not the investment of the infrastructure prior to this, and then all of a sudden, the demand of the technology network has significantly grown, so you may be at 100+ capacity on that network. Does that open them up more to risk?

Paul Perry (14:35): It absolutely does. You know, for universities that are listening to this and thinking: “Well, where do I get started?” You know, it’s that quick risk assessment of: “Where are we most vulnerable? Let’s fix that first.” A lot of people get overwhelmed, and they say, “Hey, I can’t fix it all at once. So, I’m not going to fix any of it.” That’s not the way to approach it. It’s, you know, step by step.

Do something different this month or this year. But really focusing on the higher risk areas, it’s definitely opening them up more to the vulnerabilities out there. The cyber criminals are not focused… You know, sometimes they have a moral code that says, “I’m not going to go after universities, I’m not going to go after children. I’m not going to go after hospitals.” But there’s a lot that say, “I don’t know what or who. I’m going after whoever I know has a vulnerability, I’m going after that.” It could be a mom-and-pop down the street, it could be a university. I don’t know the answer to that. So, you really have to take that with a grain of salt. You can’t assume that just because you’re a university, they’re not going to go after you.

Lee Parks (15:35): Sure. But since they’ve moved from the use of social security numbers as the primary identification for students, and they do student IDs now, some institutions think, “Well, that’s relieved me of my responsibility.” That’s really not the case.

Paul Perry (15:50): Right? Because I mean, I can easily find that out. It’s a portion of social security number, it’s got a little bit of other things to it. But if I can figure one person’s out, I may can figure others out. So yeah, it’s definitely linked to a bank account somewhere. Definitely, lots of vulnerabilities out there.

Kim Hartsock (16:09): Lee and Rick, there’s just a lot going on here. It’s a very dynamic situation for higher education institutions. Here on The Wrap, we like to wrap it up in 60 seconds or less… what’s the one thing you would leave listeners and the leaders of these organizations with for them to have success in the future?

Lee Parks (16:28): Well, I think that’s a great question. You know, to try to narrow it down to just 60 seconds is very difficult. I think we’re all trying to walk through this time together. Like we mentioned, I think, you know, getting your budget honed down, focusing on enrollment and other funding sources. Obviously, technology is huge. I’m getting that risk assessment and penetration analysis performed. Rick, do you have any other things that you want to add?

Rick Blanton (17:01): You know, Lee, you’ve done a great job summarizing that. I’d say, the awareness of all those things you just mentioned, and keeping them in your horizon line when looking at things like budgeting and making your strategies for the next year and the coming years. Being aware of all those items and how they could impact your university is the single biggest thing. It’s a broad approach, and it takes a lot of awareness to do it.

Lee Parks (17:26): You’re really focusing on a five-year plan as opposed to a one-year plan.

Paul Perry (17:32): Well, like every other industry, I mean, it’s not business as usual. I think you guys have mentioned and really expanded on that. So, Lee and Rick, it’s a pleasure to have you all on the podcast with us, and we appreciate you being here.

Lee Parks (17:46): Thank you all. We appreciate y’all including us.

Rick Blanton (17:48): Thank you so much. Well, we enjoyed it.

Commentators (17:50): And that’s a wrap. If you’re enjoying the podcast, please leave a review on your streaming platform. To check out more episodes, subscribe to the podcast series or make a suggestion of other topics you want to hear, visit us at warrenaverett.com/thewrap.

Tagged With: higher education

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