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Stephanie Wilson-Coleman with The Champagne Connection

March 2, 2023 by angishields

St. Louis Business Radio
St. Louis Business Radio
Stephanie Wilson-Coleman with The Champagne Connection
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Stephanie-Wilson-ColmanFeatured in UpJourney Online Magazine, Authority Magazine, The Crusader, N’digo Magazine, MetaMonthly Magazine, Dr. Stephanie E. Wilson-Coleman is a Holistic Life Coach turned Executive Coach, author of 4 books, host of the popular podcast, A Sip of Inspiration, and Founder and CEO of The Champagne Connection.

Dr. Stephanie has an Executive M.B.A from the University of Chicago Booth, Ph.D. in Holistic Life Counseling, and a Behavioral Finance Certification from Duke University.

Her story is filled with conflict, villains, roadblocks, moral dilemmas, and spiritual awakenings. The Empowerment Doctor is a teenage mother, a survivor of sexual molestation, gang rape, homelessness, and a basal skull fracture.

Dr. Stephanie has the uncanny ability to help others transform obstacles into stepping stones to living their dreams. She has an insatiable appetite for helping others rethink the impossible. Her superpower: Transforming Lives. Teeth-rattling, soul-shaking experiences vaporize at her command.

Let Stephanie help you find the winning strategy in the cards life has dealt.

As she always says “Life is too short to drink cheap champagne. Trust Your Greatness, Embrace Your Power”.

Connect with Stephanie on LinkedIn, Facebook and Twitter.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:05] Broadcasting live from the Business RadioX Studios in Saint Louis, Missouri. It’s time for Saint Louis Business Radio. Now, here’s your host.

Phillip Hearn: [00:00:18] Hello, good people, and welcome to Doc’s discussions here on Saint Louis Business RadioX. I am so excited about our guest today. Too many accolades to name. I will probably miss some. I don’t want to offend this fantastic human being, so I’m just going to get right into the introduction of Dr. Stephanie Wilson-Coleman. Dr. Wilson- Coleman. How are you?

Dr. Stephanie Wilson-Coleman: [00:00:40] I am doing absolutely fantastic and no worries, because I am not easily offended. Okay. Okay, good, good.

Phillip Hearn: [00:00:49] Well, then you’re on the right show. Yeah. I’m gonna try not to offend you, but I’m glad to know that I’ve got a little leeway. So this is. Yeah, you got some leeway. I appreciate having you here today. Like I said, I’ve been looking forward to this interview for a while. You were nice enough to. To have me on your show. A sip of inspiration, which we’ll dive into here later in our show. But I’m definitely excited to see you again and connect with you again. It’s a good spirit. It’s a good energy. So I’m looking forward to this.

Dr. Stephanie Wilson-Coleman: [00:01:15] Okay. I am too.

Phillip Hearn: [00:01:16] Awesome. So I’ve had a chance to read through your story and being very lucky to do so and come away with the feeling that you are a survivor. You’re a fighter in your life. Your story is extremely inspirational. Can you tell us and my viewers more about your past, where you come from? How do we get to the the Dr. Wilson Coleman that we have today? I know you’ve you’ve overcome a few things, to say the least.

Dr. Stephanie Wilson-Coleman: [00:01:42] Oh, yeah, to say the least. As a matter of fact, I used to say that any day I did not consider suicide was a good day. So that’s how I managed to decide whether it was a good day or not. I grew up in Little Rock, Arkansas. Everything you’ve heard about it is probably true. And then started planning My Escape from Little Rock when I was like 14. I was a teen mom, pregnant at 14, had my child at 15, and it wasn’t pleasant in a small town like Little Rock, Arkansas. So you lost all your friends. You lost supposedly. You supposed to lose all hope. But hope has been the one thing that I have leaned on. So luckily, I didn’t lose hope. So I graduated at the top of my class, graduated from college early, and not because I was trying to prove anything, but because I was constantly told that I was going to have to take care of myself. No one’s going to take care of someone that has a baby already. So I knew I had to get busy. So I graduated college, then eventually got married and moved to Florida, and that seemed like a happy ending. But it was at the end of the marriage where I ended up homeless. Okay, I suffered a basal skull fracture. And that’s where you rattle the brain stem. And 96% of the people at that time did not recover from basal skull fractures. So I tell people when you want to, the one good thing that happened to me was that near-death experience, because they told me I was going to die.

Dr. Stephanie Wilson-Coleman: [00:03:18] And what I have learned is when people tell you you’re going to die, you get real clear about what you want to do. So all of those people that you’re afraid to let go of that are dragging you down, Trust me, somebody tells you you’re going to die. You are not afraid of that anymore. Everybody has to go. And you learn that. You don’t even have to explain why they have to go. You just stop calling them or answering their calls. I usually joke that God created call waiting for that purpose. So when the negative people called you see who’s calling. You don’t have to answer the call. There’s nothing that says you have to answer the call. So fast forward. Um, I ended up my son graduated from Jackson State University. Um, so that was a success. And I went further in the education, now in the homelessness part and then being told you’re going to die too, you know, you’ve got to get busy that So that’s the quickest way to get rid of people who are dragging you down. You do have to learn what. What your purpose is. Why did you get here? So you learned. I learned the hard way to ask the right questions. You know not why is this happening to me? Because that’s a question that no one can answer. Okay. But the question is, what do I do next? What have I learned? Those are questions that you can answer.

Dr. Stephanie Wilson-Coleman: [00:04:45] So what did I learn? So I learned that you can’t spend all of your money. Okay? Because with the divorce, you know, we were we were two incomes and he was making great money. And then when he left, he took all the money out of the bank and stole the money from the sale of the house. So I didn’t have any place to stay. I mean, all of that. So I learned you can’t spend all of your money. And that’s that was a harsh way to learn it. But I also learned that for me to move forward, I needed what I call the cosmic two by four. Okay? So so don’t seem to get moving when it’s a friendly reminder, right? Yeah, Right. So I wasn’t that person. So, so. So I had to get near death before said oh okay. That’s what you were trying to tell me. Universal. Yeah, but I’m listening now. So I started to journal and my first book was, Is anybody listening? Okay. And I journaled about the, the experiences I had, the different experiences and the spiritual awakenings because there will be a spiritual awakening. People don’t always call it that, but you know, not to offend anyone. There will be a spiritual awakening because you will you will find out that you’re not doing it by yourself, that there’s something greater than you in this universe that will help you through those things. If you trust it, there’s something that will let you know what the next step is if you listen. So you’ve got to learn how to listen, and you’ve got to learn how to trust.

Dr. Stephanie Wilson-Coleman: [00:06:26] So that’s what I found out in the book. It wasn’t that people weren’t listening to me. That’s what I thought. People were not listening to me. I wasn’t listening to the universal presence. I wasn’t listening and looking at the signs that were all around me that this thing that I was living called a life was going to, like burn up. Okay? I was going to crash and burn. I wasn’t listening to it. So when I started to listen to it, I promised God. I said, okay. You get me out of this, I will never be back here again. Okay? I promise you that I will never be back again. So I started by literally, what can I do now with what I have? And that is probably the most important thing anyone listening can do. What can you do right now with what you have? And if you don’t have anything, there’s a whole lot you can do. You can get out a piece of paper. You can start writing down what you’re grateful for, because if you are on this side of the ground, you can make some changes. So even be grateful for that. Okay? You need to do some forgiveness too. So I had to let go some of that residue that I was carrying around about people who did me wrong. So I generally talk about our they did me wrong stories. Everybody got it. They did me wrong story. Okay, everybody all right?

Speaker4: [00:08:00] Of course. Yeah.

Dr. Stephanie Wilson-Coleman: [00:08:01] You got to let them go. Okay. Okay. Figure out what you learned. Figure out what you could have possibly done different if it happens now. And don’t beat yourself up for for where you are now, because that’s like driving your car in a rearview mirror. You can’t change that back there. That happened. Just write down what you learned. Write down what you now know never to do again. Okay? Okay. And those then become like your values and your morals and don’t ever break them. Okay, So for instance, I had to figure out money, so I figured out money. So there’s some type. I don’t care what’s happening. I tied. And the thing about tithing is people get caught up on the 10%. They don’t have it. So if you’ve got 1% tithe 1%, right. Okay. It’s the actual action. That changes the thought process. It’s not the amount of money. It’s not the percentage. It’s the action that you need to take to get where you need to go and forgive yourself because we can forgive other people easily. Yeah, but forgive yourself and take full responsibility. So I did. So I took a job. I actually took a job in another state. And then they told me they couldn’t pay me after a week. So I was homeless again. So I said, okay, God, now there is some place you want me to be and I’m just not there. Where is that place? Right. Right. And in an hour or so later, after that prayer, my aunt from Chicago called and said, You know, if you can get her, you can stay with me. Now, fast, you know, let’s go backwards a little bit, because I visited her some years before all that happened to me and I was on the beach and the little voice said, you need to move to Chicago. I lived in Florida and I said, It’s too cold in Chicago. I’m not going.

Phillip Hearn: [00:10:08] But it is too cold. I mean, let’s just be honest with the listeners. It is a little too cold. But no, keep going. Right.

Speaker4: [00:10:14] Still cold. It’s still cold.

Dr. Stephanie Wilson-Coleman: [00:10:16] I’m used to 80, 90, 120 degree. Take 120. But I can take 27. Okay. Yes. And the message said no, you’re going to Chicago.

Speaker4: [00:10:26] I’m not going to Chicago.

Dr. Stephanie Wilson-Coleman: [00:10:28] So fast forward, everything fell apart for me in Florida, and this universal presence got me where I needed to be, which was in Chicago. Okay. I took a job where they asked me what I needed to make. Okay. And okay. And it was it was a gaming company. So they asked me if I could work at home or if I wanted to work in the office. And things just started going. My career reached its height. Employer paid for my master’s degree, my MBA from the University of Chicago. Didn’t have to pay for it. So this is where I was supposed to be to do the work that I needed to do. And I got here and it was nearly magical. Now, not say didn’t have to work, you know, I applied for everything. I still had to study. I still had to do the work. But the finances, I paid off $65,000 in debt and no time. I started to tithe ten, 15%. I was able to put money in savings, all of that because the universe got me where they wanted me to be, to do the work that the universe wanted me to do for it. We forget sometimes that we didn’t come here just to live out our fans, our fantasies and do what we want to do. We were created by a higher being and we will do what that higher being needs us to do. And you will go kicking or screaming. But I recommend that you go peacefully.

Speaker4: [00:12:05] Because I’ve done it kicking and screaming part.

Phillip Hearn: [00:12:07] Yeah, yeah. The kicking and screaming that that’s the truest statement of it all. And you definitely dropped some knowledge for us with that too. So I want to tap a little bit into that timeframe of Chicago. Right? So part of your background, an executive MBA, a PhD in holistic life counseling. Take us through what those processes, you know, and and those achievements, right? So a life of achievement. But those particular achievements, especially in that timeline, what did that do for you? I mean, that that’s part of your overcoming roadblocks and conflicts of the past. That sounds like a crossroad point. Tell us a little bit more about that.

Dr. Stephanie Wilson-Coleman: [00:12:48] So it was a crossroad point and it was something that I’d always wanted to do younger. I always wanted to go to an Ivy League school. I don’t know why I had the GPA. I had the intelligence, as they said. But, you know, back then I was pregnant, had a baby, and that.

Speaker4: [00:13:06] Just wasn’t happening. Right, Right.

Dr. Stephanie Wilson-Coleman: [00:13:08] So when I got here, I had a great job at a gaming company. They were eventually bought out by Microsoft and moved to Seattle. Well, you know, I just got to Chicago. It’s cold. I’m still missing 100 degree weather.

Speaker4: [00:13:23] I am not going to Seattle. Right. And when I even got.

Dr. Stephanie Wilson-Coleman: [00:13:27] That job, this is a cute thing, is when took that when I was looking for work says God, you know.

Speaker4: [00:13:32] Everything is far around here. I can’t drive 20 minutes. I am not getting on a train to go to work and this job.

Dr. Stephanie Wilson-Coleman: [00:13:39] So I turned down jobs because they didn’t meet my requirements. This job was 20 minutes from work.

Speaker4: [00:13:48] Free parking. I can pick my hours, okay? And they pay me what I wanted to pay so was really clear. So then the universe. Yeah. So then when they went says, God, you know, I’m not going to rainy, dark weather, I’m, I’m still missing that.

Dr. Stephanie Wilson-Coleman: [00:14:05] So I took a they gave me a buyout.

Speaker4: [00:14:09] And my 401. My 401.

Dr. Stephanie Wilson-Coleman: [00:14:12] Was fantastic that I.

Speaker4: [00:14:15] Didn’t even have to contribute.

Dr. Stephanie Wilson-Coleman: [00:14:16] To Microsoft. Was that good of an employer. So he took all that with me and then had a friend that worked for a temp agency and says, Go over here and apply for me. Right? I went over there. I didn’t like it, didn’t like the people. They didn’t.

Speaker4: [00:14:29] Like me. I went home. Right. But then they called back and said.

Dr. Stephanie Wilson-Coleman: [00:14:35] We want you to to we want to interview you. We want you to interview for this position. So would you apply for it? So I said, okay. And and then they offered it to me. So I gave them this a ridiculous salary and they said okay. I said.

Speaker4: [00:14:51] Oh, oh.

Dr. Stephanie Wilson-Coleman: [00:14:53] Okay. But it was temporary, no problem. And then a permanent position came up and they the HR called and said, You didn’t apply for this. I hadn’t planned on applying, but I applied. Right? Yeah. So I applied. I got the salary I wanted and then I got bored after a couple of years and my boss said, Why don’t you go to look at one of the graduate schools? You know, you’re really good at that.

Speaker4: [00:15:18] You could you would really do well with an MBA. Look at one of the top graduate schools.

Dr. Stephanie Wilson-Coleman: [00:15:23] So in Chicago, that would be University of Chicago and Northwestern applied.

Speaker4: [00:15:28] Got involved too, but.

Dr. Stephanie Wilson-Coleman: [00:15:30] University of Chicago was closer to the office and closer to where I live. So says, I’m gonna take that. Okay, I’ll take that back.

Speaker4: [00:15:37] I have not.

Dr. Stephanie Wilson-Coleman: [00:15:37] Never I have never worked so hard in my life.

Speaker4: [00:15:40] And I came out of that.

Dr. Stephanie Wilson-Coleman: [00:15:42] I came out of the University of Chicago experience saying I used to think I was really smart because they always said I had a great IQ. But when your first week of classes are with all of the Nobel Prize winners, you realize.

Speaker4: [00:15:55] Just how smart you’re not.

Phillip Hearn: [00:15:57] Okay, so you’re saying you just got to bump up your standard just a little bit? Oh, yeah, just.

Speaker4: [00:16:01] Just a little bit. Okay. So I ended up working.

Dr. Stephanie Wilson-Coleman: [00:16:04] Still full time. And then my process was they give you all of your books before the class. So I would read everything before that semester even started temp the homework. And then we had we worked in groups. It was it was tough. But the great thing is we did intern, we did a ten day intern in Singapore and to, to study financial instruments and to actually study the the, the system where how we move goods and services throughout the world because they have one of the best trucking industries and over there to move goods. So we studied that and financial instruments and then went to Barcelona. So that was a matter of understanding that the gift was given. The work was hard. I still had to work. I still had to do that. I learned more quicker than I ever thought. And my staff, though, because I use them as my guinea pig. So as I would learn new concepts, I take that back to work.

Speaker4: [00:17:03] This is what we’re going to do, this is how we’re going to run this.

Dr. Stephanie Wilson-Coleman: [00:17:07] So my staff would say.

Speaker4: [00:17:08] We’re going to tell you, you can’t go to any more classes and you can’t go to any more conferences because you work us to death. But as a result of it.

Dr. Stephanie Wilson-Coleman: [00:17:18] I was able to share that knowledge with people who worked for me, and it even inspired some of them to go back and get more education and start start living their dreams too. So because I obviously have proven that.

Speaker4: [00:17:33] If you can make it when the people tell you you’re going to die, okay, I think everybody needs a near-death experience because all them people y’all say y’all going to stop talking to and y’all going to leave alone. Y’all have a hard time, but let somebody tell you you’re going to die, okay? Right. Right. It’s the easiest thing to do. So it helped them with knowing.

Dr. Stephanie Wilson-Coleman: [00:17:53] That they could do more, too, that it’s never too late to do more. So the staffs.

Speaker4: [00:17:58] I’ve always had.

Dr. Stephanie Wilson-Coleman: [00:17:58] Have I’ve always encouraged them to do their best at work and make sure they’re sharing all of their ideas and to make sure that if we have to rearrange some schedules or something so that they too can get some additional education so that they can start to live their dreams to see what they actually can do. We don’t trust ourselves enough to step out there, but hopefully and some of them say to this day, I gave them I gave them the the the strength. And I was so confident in that they could do it. And then they’d come back to work and we’d talk about what they talked about, what they learned, and we talk about how we could use that in our actual environment at work. And as a result, all out of I always had the highest scores of team excellence of happy people because they allowed them, I, I allowed them to grow. I insisted that they grow, that they didn’t stay where they were because I don’t think that that’s what the universal presence wants from us. It wants us to change. It wants us to make mistakes. It wants us to learn more about ourselves. Yeah. So then I realized not using money, right, was my problem. So I started coaching people about how to find out what their real beliefs are. See, when you look into your money.

Speaker4: [00:19:26] You know what you believe. Okay?

Dr. Stephanie Wilson-Coleman: [00:19:29] You just.

Speaker4: [00:19:30] Know how.

Dr. Stephanie Wilson-Coleman: [00:19:31] Do you spend your money? So we break it out in categories. So did you spend money on your your own development, your own self development? And usually people don’t. You’ll be surprised how smart that how small that budget is. But they spent money getting people out of debt, lending money they’re never going to get.

Speaker4: [00:19:48] Back eating out.

Dr. Stephanie Wilson-Coleman: [00:19:49] We do so much eating out and then we wonder where our health is bad. So once we can get those categories together and have you look over at 420 days, you can see for yourself. What you believe and.

Speaker4: [00:20:04] What you think.

Dr. Stephanie Wilson-Coleman: [00:20:04] And then I work with you to.

Speaker4: [00:20:06] Actually change.

Dr. Stephanie Wilson-Coleman: [00:20:07] That, but did get to a point in life where I needed to know more about not just the mechanics of how people handled money, but how they thought about it, which is why I went back to do the holistic life coaching degree so that way I could tap into what you’re thinking about, what you’re thinking about spiritually or and some people don’t think they have a spiritual belief, but any beliefs you have generally will go back, would go back to what you believe spiritually. So I could identify any lack of consciousness so we could work on things that would help them start to understand that they too could create an abundance starting right where they are.

Phillip Hearn: [00:20:49] I love it. I love it. There’s not a lot of people that I’ve been lucky enough to come across where even as you’re reading their bio, the words literally jump off the page, right? So as I was reading through your stuff and preparing for today. I got excited, even more excited. So of course I know you then get a chance to read your bio. And then I’m like, okay, I got ten other questions. I’m going to ask an assumptive question. Okay. How have you been able to make peace with your past? So this will be one of the last things I asked, looking back as we now will dig into moving forward. But I think it’s an important question because you tapped into a couple of things early in the conversation of being able to get away from kind of the excess and the mess of life. Right? That’s probably the easiest way to put it. But you just strike me as someone who’s been able to understand the lessons of the past. Right? You talked about that, but also to a point, make some peace with it. So I’m assuming that. But how have you been able to make peace with your past?

Speaker4: [00:21:51] Well, the first thing is.

Dr. Stephanie Wilson-Coleman: [00:21:53] If you take a.

Speaker4: [00:21:55] Real good look at.

Dr. Stephanie Wilson-Coleman: [00:21:57] What you’ve been able to experience where you are now, how you got there.

Speaker4: [00:22:02] Then you look at the path that it took.

Dr. Stephanie Wilson-Coleman: [00:22:05] Understanding that everybody’s path is different and you can’t believe everything you hear and say on social media now. Okay. Because they are skipping over a whole lot of stuff to get to where they are. And everyone defines success and how they how they have actually accomplished things differently. So. Right. One of the things that held me up for a long time is I was a victim of sexual molestation and I was raped 23 times. And I know because I counted them. So what I did was it looks like you’re frozen. Okay. We’re still recording. So so as I was saying. I was a victim of sexual molestation.

Phillip Hearn: [00:23:04] So. Dr. Wilson Coleman and again, I’m going to ask an assumptive question here. As I’ve read through your bio, like I said, your energy, your the works that you’ve done, the achievements that you’ve had in your life, just bounce off the page. There’s not a lot of people that I’ve been lucky enough to kind of follow and dig into that. I feel that way about where I read it and I get excited by reading your stuff right. So I’m going to ask the assumptive question and tell me if it is or and also tell me your thoughts. But how have you been able to make peace with your past? There’s so many layers to who you are as a person. There’s for every it seems like if you said universal push, right, you kind of put it out into the ether. There’s been some equal and opposite reactions that have almost led you to those pushes, but you just seem to have and carry yourself with a really good energy and a peace. How have you been able to make peace with your past?

Speaker4: [00:24:00] Well, one of the most.

Dr. Stephanie Wilson-Coleman: [00:24:01] Important things I had to do and this was some important work for me, is growing up, I was sexually molested and raped 23 times. I know, because I counted them. Okay. I had to. Okay. So how I made I had to make peace with that.

Speaker4: [00:24:19] So. I understand.

Dr. Stephanie Wilson-Coleman: [00:24:22] I understood that we’re all here for a reason and we’re all here to do things. And some of some people have a really good ride and some people don’t. And that’s just the luck of the draw. It’s not personal. That’s just, hey, somehow.

Speaker4: [00:24:37] Maybe in multiple lifetimes before needed to atone for something. Who knows? Right.

Dr. Stephanie Wilson-Coleman: [00:24:43] So I wrote all of those instances down and then did what I call a burning bowl. So I took a pot. Okay.

Speaker4: [00:24:53] I actually use a cauldron now, so.

Dr. Stephanie Wilson-Coleman: [00:24:55] And I wrote them down. I wrote how I felt, and I put them in there and I burned them up. Okay. Okay. And then I took the. And I love the water. I love water and mountains. So the one good thing about moving to Chicago is at least I got to keep the water.

Speaker4: [00:25:12] Right, So. So I took them to.

Dr. Stephanie Wilson-Coleman: [00:25:16] Lake Michigan and I released it. Okay. Okay. I just released it. I released it to whatever it it was I was supposed to learn. I’ve now learned. So this experience would not be repeated. So the one thing that I did learn from that is. When you are a caretaker in any situation, children when you’re supervisor or you’re working with other people, you have to make sure that you are giving them what they need.

Speaker4: [00:25:51] So that they can.

Dr. Stephanie Wilson-Coleman: [00:25:51] Be their best self and not to take away anything to make them feel worse about anything. So I got I got that message really loud and clear. So as a result of that, I’m all I always work with people, make sure they’re trying to be their best self, help them release the things they need to release, step into their goodness and their greatness. And you can only focus on one.

Speaker4: [00:26:17] Thing at a time.

Dr. Stephanie Wilson-Coleman: [00:26:18] To So gratitude list a very important. So if any of that other stuff starts to come up, I.

Speaker4: [00:26:26] Go to gratitude. I forgive myself.

Dr. Stephanie Wilson-Coleman: [00:26:29] For reaching back into the past and trying to live there.

Speaker4: [00:26:33] But you can’t live in.

Dr. Stephanie Wilson-Coleman: [00:26:34] The past, right? And and become really grateful for the fact that I know I can even do that. And the fact that that’s not happening now, there are great things happening in my life. I try to stay focused on those things, and if I have a bad.

Speaker4: [00:26:52] Day, I have a bad day. Go take a nap. Okay. That’s what I do. I go take a nap. I mean, I literally I have gone to bed. And taking a nap at 11:00 in the morning because says, you know what? You didn’t bring the best Stephanie here today, so you need a nap, child. So go take a nap. Okay.

Phillip Hearn: [00:27:13] And I’m only chuckling because I just had this conversation with some friends go There are a couple days where you just don’t bring your fastball and you go, we got to reset. We need a 20 minute nap. We need we need to just recalibrate some things. Yeah. So I’m chuckling because of that. That’s too close to home.

Dr. Stephanie Wilson-Coleman: [00:27:29] You just got to recalibrate, that’s all.

Speaker4: [00:27:31] Don’t get mad about. Don’t get mad about it. It doesn’t do any good to keep talking about your They did me wrong story because guess what? You know, they’re not going to undo it. So why are you still talking about it?

Dr. Stephanie Wilson-Coleman: [00:27:44] Absolutely.

Speaker4: [00:27:44] So take take a nap. Okay. If you have to kick something, kick something plastic so you don’t have to break thing. Okay? You got to punch something, punch the pillow. But do what you need to do.

Dr. Stephanie Wilson-Coleman: [00:27:58] Exercise helps to get out. Get out around nature.

Speaker4: [00:28:02] And you don’t see the tree crying. And because it lost its leaves, you know, it just gets busy making new leaves. Oh, you have got to figure out what you can do.

Dr. Stephanie Wilson-Coleman: [00:28:15] To reset because you can’t take that energy into next project because the next project will reflect that energy.

Phillip Hearn: [00:28:22] I love it.

Dr. Stephanie Wilson-Coleman: [00:28:23] I love it. And forgive yourself.

Speaker4: [00:28:24] And if people and some people are waiting for other folk to come and say, I’m sorry, I shouldn’t have done that, that is just not happening. So I say, go to the mirror and do what I call mirror work. So everybody, when you go to pass a mirror, you look at that mirror and you say the best things possible. You can think about yourself in that mirror.

Dr. Stephanie Wilson-Coleman: [00:28:44] Okay, do some mirror work. Remind yourself how wonderful you are because you’ve survived that stuff. Don’t put yourself down and say, Oh, if this hadn’t happened, because if that hadn’t.

Speaker4: [00:28:57] Happened, you wouldn’t.

Dr. Stephanie Wilson-Coleman: [00:28:57] Be the you you are today.

Phillip Hearn: [00:29:00] Absolutely love that. The two big pieces, that first piece about grace, right. When we’re talking about ourselves personally, professionally, especially, we don’t seem to give ourselves grace. Right. Right. It’s the old motto, and I’ve talked to you about it. When I was on your show, my grandmother used to say, You do the best you can with what you have at that point in time. Nobody’s telling you to be perfect. Nobody’s telling you to have all the answers. But giving yourself some grace I think is extremely big. And also the mindset piece. So I just heard an old Simon Sinek talk, right?

Dr. Stephanie Wilson-Coleman: [00:29:33] I love Simon Sinek, right.

Phillip Hearn: [00:29:35] And he goes, It’s very difficult for people to actually think the negative. He goes, Watch this. He goes, I’m going to say something to you. Let’s see if it works. He goes, Don’t think about an elephant. He goes, Congratulations. You just thought about an elephant. I’m telling you, don’t do it. But you’re thinking about it, right? So it’s all that mindset of if you’re if you’re putting positive ideas and thoughts out there, you’re usually going to get them back. And again, you’re living proof. So my, my, my listeners and viewers don’t have to hear me. They can just listen to Dr. Wilson Coleman because you cut all the you know, you’re the white paper in this whole thing, right? Like we can see the actual result here. So that’s but I love it. I absolutely love that. So I want to dive into something a little more fun. Currently what you’re doing. So tell me more about how the Champagne connection and your show a sip of inspiration. So you got a bunch of things going on. But these two things again, I was again lucky enough to be a guest on your show, dug into the Champagne connection. Tell our listeners, how did these two ideas and projects come about and how have you gotten to gotten both to where they are today?

Speaker4: [00:30:48] So I believe that.

Dr. Stephanie Wilson-Coleman: [00:30:50] Life is too short for you not to have or experience anything you want to experience. We get an average of what, about 77, maybe 80 years in good.

Speaker4: [00:31:02] Health, and.

Phillip Hearn: [00:31:03] That’s usually women. The guys only get to about 70 because we dump stuff. So between now and then.

Speaker4: [00:31:08] Right. So life is.

Dr. Stephanie Wilson-Coleman: [00:31:09] Just too short not to have what it is you have. So hence the champagne connection, champagne standing for experiencing and having all of the good things that you actually want in your life come true. But the problem is, is we spend a lot of time thinking about what we don’t want or what or did they did me wrong story. So we don’t spend any time thinking about what is it we want to experience Now, Steve Harvey has a thing going through, I think TikTok now about sit down and write 300 things that you want. And the genius in that is once you start writing, you realize you don’t want 300.

Speaker4: [00:31:47] Things, right?

Dr. Stephanie Wilson-Coleman: [00:31:48] You realize that there’s just really about 10 or 15.

Speaker4: [00:31:53] Things that you really want in your.

Dr. Stephanie Wilson-Coleman: [00:31:54] Life.

Speaker4: [00:31:55] And we we do that a lot.

Dr. Stephanie Wilson-Coleman: [00:31:57] To help you find your purpose. As everyone says. So there’s, there’s a bunch of tests you can take for that. So once we identify that, then we literally set up a steps and plans for you to take to start.

Speaker4: [00:32:10] To live.

Dr. Stephanie Wilson-Coleman: [00:32:11] Your life, to start to have that champagne life as the song says. So it’s and it there are easy steps. People are awfully, awfully surprised if you can stop.

Speaker4: [00:32:22] Feeling bad about.

Dr. Stephanie Wilson-Coleman: [00:32:23] What happened and forgive yourself if you can.

Speaker4: [00:32:26] Stop just hating all the folk and forgive them. You just freed up a whole bunch of time, right? Right. Well, you can work on your stuff.

Dr. Stephanie Wilson-Coleman: [00:32:35] So people don’t work on their stuff. So help them work on their stuff, create fun ways and games for them to get there. As a matter of fact, I created a your top values game that people love to this day because it’s more than people say, Well, what are your top values?

Speaker4: [00:32:50] No, we got a game for that. Okay? Then you end up with with these values and you say, Oh my God, that’s right. That’s me. That’s what I do. So now how do we use.

Dr. Stephanie Wilson-Coleman: [00:32:59] Them and then help people go through their go through the day where doing your day, you do 1 or 2 things just for you toward your dreams. Okay? And you will be surprised if you can start little how big that is. So and then a sip of inspiration started because people used to say, you got to share this stuff because you do a whole bunch of stuff, right?

Speaker4: [00:33:23] You just got to do a whole bunch of stuff into the platform. So I started as a cable access.

Dr. Stephanie Wilson-Coleman: [00:33:28] Television show locally and would do things, and that was fun. I love TV, so that was fun. And we would have guests on because I’m not the only person in the world that’s overcome stuff. There are a lot of people like me, okay, and think that you need to be introduced to those people. It’s not just me. We all use different techniques and I like to talk about the different techniques so people can see that it’s not one, 1 or 10 things that you do. It’s millions of things that people. Do that will get you to the same place. It’s just.

Speaker4: [00:34:01] What can you do now? Not what Stephanie.

Dr. Stephanie Wilson-Coleman: [00:34:05] Can do.

Speaker4: [00:34:05] Now. What can you do now?

Dr. Stephanie Wilson-Coleman: [00:34:07] And maybe what you can do now is. As I always say, is look at how you spend in your money and determine.

Speaker4: [00:34:16] Those feelings that went with that dress you bought that you don’t have any place to wear it to. Okay. That’s what we really need to talk about. Okay. So maybe that’s where we can start. So those are some of the things that I do. So.

Dr. Stephanie Wilson-Coleman: [00:34:30] Okay, so.

Speaker4: [00:34:32] What’s the experience with the two days, the two time of day Starbucks? What’s the experience? Okay. You’re trying to save money, so but what are you getting out of the experience.

Dr. Stephanie Wilson-Coleman: [00:34:44] Of buying the dress, of spending too much money on coffee or eating.

Speaker4: [00:34:48] Out every day.

Dr. Stephanie Wilson-Coleman: [00:34:48] When you can cook something? What is the experience? What’s the.

Speaker4: [00:34:51] Emotional payoff?

Phillip Hearn: [00:34:54] Let’s see. That part right there, I think is the most powerful piece of it, right? You’re doing something in the moment and you’re not thinking of even the emotional payoff that that is. I love that. Okay. Okay.

Dr. Stephanie Wilson-Coleman: [00:35:07] And so when when they find out what.

Speaker4: [00:35:10] The emotional payoffs are, then we talk about other ways that you can actually get the same emotional good feel. But you’re not breaking the bank.

Dr. Stephanie Wilson-Coleman: [00:35:22] You’re saving money.

Speaker4: [00:35:23] You’re you are putting money toward.

Dr. Stephanie Wilson-Coleman: [00:35:25] Your kid’s college or toward that vacation you want to take or you’re working to be debt free. So then we can find ways for you to do that, to get emotional payoffs. So I’m asking people to pay attention to that in everyday things that they do.

Phillip Hearn: [00:35:41] That’s awesome. That’s fantastic.

Speaker4: [00:35:43] How how do you feel when you do that? Yeah. How do you feel?

Phillip Hearn: [00:35:48] And like you said, if it goes back just to the mindset piece of it, right? Understand the mindset and the why behind it. I always say that if we’re doing it right, we all should sound like five year olds. Why? Why are we doing this? Right. As is happening? Why is this the response I’m giving or getting? Right. Right. So just simplifying the process in terms of the why behind it opens up a lot more of of the of potentially the better mindset of where you’re trying to get to. Right. I love it, actually. Love it. So again, you’ve got champagne connection. You’ve got sip of inspiration. I mean, we are talking to a doctor, so I’m not surprised. Right. Of how this all speeds up. But you’ve also just written your fifth book, correct?

Speaker4: [00:36:30] Yes, my fifth book.

Dr. Stephanie Wilson-Coleman: [00:36:32] Yes. Yes. For parents and their children. So. Right. Self esteem your superpower ways parents can improve children’s self-esteem. And I wrote it. It’s only like 41 pages. It’s really simple. It includes really.

Speaker4: [00:36:47] Easy to use techniques because I believe if.

Dr. Stephanie Wilson-Coleman: [00:36:51] The techniques aren’t easy to use, people are not going to use them. Okay. That’s that’s anything change in your life? You know, something sound really, really daunting when you talk to some professionals, but if we keep it simple, so first you’re going to pay attention to things that your children do and talk about that in the book. One of the things is conversations. We don’t talk to our kids about conversations because we don’t think we have anything to talk about. So we ask the question, How was your day? How was school? So you get that one word answer. It’s like, okay. It was good. Okay.

Speaker4: [00:37:29] That’s what you get.

Dr. Stephanie Wilson-Coleman: [00:37:30] So I am quite the Enquirer now. So, you know.

Speaker4: [00:37:35] I’ve done a little.

Dr. Stephanie Wilson-Coleman: [00:37:36] Research, so I would say things like, okay, do my kids like to pick them up? What’s your favorite thing to.

Speaker4: [00:37:44] Do when you’re riding in the car?

Dr. Stephanie Wilson-Coleman: [00:37:46] You know, so my son would say, what was his favorite thing to do was? I’d say, well, why?

Speaker4: [00:37:51] How did you come up with that?

Dr. Stephanie Wilson-Coleman: [00:37:53] And that’s a whole conversation.

Speaker4: [00:37:54] So now we’re talking.

Dr. Stephanie Wilson-Coleman: [00:37:55] About stuff.

Speaker4: [00:37:57] That started off with what does he like to do in the car to everything else and.

Dr. Stephanie Wilson-Coleman: [00:38:01] Just keep the.

Speaker4: [00:38:02] Conversation going? Okay.

Dr. Stephanie Wilson-Coleman: [00:38:04] Right. And sometimes I just ask.

Speaker4: [00:38:06] Stupid questions, right? Like.

Dr. Stephanie Wilson-Coleman: [00:38:08] Okay, we’re going to the grocery store.

Speaker4: [00:38:10] If you could buy the groceries, what would we buy? What would you buy and what would we be eating tonight for dinner? Okay. And then with my kid, we would actually buy that and then we would actually would actually.

Dr. Stephanie Wilson-Coleman: [00:38:22] Go home.

Speaker4: [00:38:23] And we would.

Dr. Stephanie Wilson-Coleman: [00:38:24] Fix that. And that would be.

Speaker4: [00:38:25] What we would eat. Yeah. Okay, so you’re engaging them all the time.

Dr. Stephanie Wilson-Coleman: [00:38:31] So. And I like I can deal more with emotions better with emotions than I can with words because when you ask them how their, you know, their words, people don’t mean the same thing when they say the same word. But emotions are really telling. So I can ask, well, you know, he played sports and remember, he loved he loved baseball. That was number one. And and football was number two. But there was this thing about basketball.

Speaker4: [00:39:04] And everybody was playing basketball. So I said, how does it feel when you play basketball? And he said, All that running up and down the court just with two points makes no sense to me. So we talked about the feeling. How do you feel? He told me what the problem was.

Phillip Hearn: [00:39:25] Yeah, yeah, he sure.

Speaker4: [00:39:27] Did. So it’s like, okay, well, okay, so I’m gonna stop. I’m gonna stop pushing you about basketball now. So. So where are we going to stick to?

Dr. Stephanie Wilson-Coleman: [00:39:36] He says baseball.

Speaker4: [00:39:37] He says it is just.

Dr. Stephanie Wilson-Coleman: [00:39:40] Baseball is just more satisfying.

Speaker4: [00:39:43] You either did your part or you didn’t do your part. And you know, right away.

Dr. Stephanie Wilson-Coleman: [00:39:48] Says, okay, baseball it is it. Wow. So you’ve just got to figure out. And so in the book, the self-esteem thing book, talk about that. I talk about setting aside some playtime with your kids and play with them. Sit in the floor if that’s what they need to do, sit in the floor when they come home from school or whenever they come in the door. You’ve got to be excited. You’ve got to be just don’t say.

Speaker4: [00:40:11] How was your.

Dr. Stephanie Wilson-Coleman: [00:40:12] Day? I used to say, Oh my God, I’m so glad.

Speaker4: [00:40:15] To see you. Look at.

Dr. Stephanie Wilson-Coleman: [00:40:17] You.

Speaker4: [00:40:17] And just compliment them about things. And then what.

Dr. Stephanie Wilson-Coleman: [00:40:21] Happens is they’re excited to see.

Speaker4: [00:40:24] You. They’re excited to be home with you because.

Dr. Stephanie Wilson-Coleman: [00:40:28] You’re excited about them.

Speaker4: [00:40:29] And then if they have.

Dr. Stephanie Wilson-Coleman: [00:40:31] Problems in school, just found ways to help them to do that, you know? So we would read together. So like I’d get books that were just outside anything they was reading at school. Some of them are my own. When I had my stepdaughter, I used to.

Speaker4: [00:40:50] Tell her, You can’t tell your teacher we read this book, but she she read a lot. So we would read the books.

Dr. Stephanie Wilson-Coleman: [00:40:55] We would talk about them and they would be mysteries or horror stories or serial.

Speaker4: [00:41:00] Killers. But we talk about it. The books, it would be totally off. And then I would buy.

Dr. Stephanie Wilson-Coleman: [00:41:05] Magazines and leave them in the living room and on the table.

Speaker4: [00:41:10] Of their favorite things. So I.

Dr. Stephanie Wilson-Coleman: [00:41:11] Would take.

Speaker4: [00:41:12] Subscriptions and then, yeah, I would. And then in the mornings at breakfast, they’d all.

Dr. Stephanie Wilson-Coleman: [00:41:18] Have they both have to get a magazine and we would each read something to each other from our magazine.

Speaker4: [00:41:23] It’s like, love it. You just have to be creative. And when you’re doing stuff like that, it would be one it. They just love coming home. So if they had a bad day, they were the first one to tell me what happened.

Dr. Stephanie Wilson-Coleman: [00:41:36] You know, this.

Speaker4: [00:41:37] Is what happened and this is what that did and this is what they did. And I know I wasn’t supposed to do this part, but this is how I felt about it. And then we would replay the situation. So talk to your kids, but play games with them, too.

Dr. Stephanie Wilson-Coleman: [00:41:51] So. And color. Nobody likes to color anymore color.

Speaker4: [00:41:55] Go to the dollar tree. Those things are a buck 25. Yeah. Color with them. And once you do that, they’re learning more. Then they will begin to tell you the real things about.

Dr. Stephanie Wilson-Coleman: [00:42:07] What’s going on. So-and-so hit me.

Speaker4: [00:42:11] Or they said.

Dr. Stephanie Wilson-Coleman: [00:42:12] This or.

Speaker4: [00:42:13] The teacher didn’t do this. And then you can help them with ways to handle that.

Dr. Stephanie Wilson-Coleman: [00:42:18] And then of course, you marched right up to the school and talk to the teachers and the principals too. But you don’t take that.

Speaker4: [00:42:24] Combative attitude with you because nobody wants to work with you.

Dr. Stephanie Wilson-Coleman: [00:42:29] Right. If you are combat combative, try to see all sides of the story. And true enough, somebody is probably more wrong than the other. But go with. Go with that sense that everybody in this room is important and at the end of the day, want everyone to have learned what they need to know so that tomorrow they’re we’re all better people.

Phillip Hearn: [00:42:55] I absolutely love this. The funny part, as you’re telling the story of the book, it almost sounds like we could be using this as adults, right? Somebody walks into the room you haven’t seen in a while. Just just a nice welcoming energy smile, you know? And again, it’s just that relation piece because it almost is the version for the parents of how to win friends and influence people. You remember that, right? Dale Carnegie. Right. That kind of vibe of if I give you the safe spaces to feel like you can interact with me openly, you’re going to want to tell me stuff, right? People like to talk about themselves, even kids. So that’s. That’s so good. And the writing is huge.

Speaker4: [00:43:36] Find something. Find something in everyone that you like. And if there’s nothing that you like, you don’t need to talk to those people. You all are not friends. Let them go. Okay.

Dr. Stephanie Wilson-Coleman: [00:43:51] That’s the.

Speaker4: [00:43:51] Message from.

Dr. Stephanie Wilson-Coleman: [00:43:51] God. But there’s something.

Speaker4: [00:43:53] That you like and focus.

Dr. Stephanie Wilson-Coleman: [00:43:55] On that understanding. Everybody is having issues. Everybody is experiencing some because we’re here to grow. So everyone’s having some kind of growth pains. Everybody. Okay. So find something that you can compliment, something that you like about them and say what you mean.

Speaker4: [00:44:13] So if I say.

Dr. Stephanie Wilson-Coleman: [00:44:15] I can give me a call, I’ll help you. You need to help the.

Speaker4: [00:44:19] People when they call.

Dr. Stephanie Wilson-Coleman: [00:44:21] No doubt. Okay. Because that’s another part of this thing too, is if you don’t keep your word to yourself. Then who’s going to keep their word.

Speaker4: [00:44:31] With you.

Dr. Stephanie Wilson-Coleman: [00:44:32] When you need something? You’ve got to. You have got to understand that. Yeah.

Phillip Hearn: [00:44:37] Yeah, absolutely. I love it. I love this. This is so fun. Here’s a question for you. And this actually taps into something you mentioned earlier in our discussion. I want to know professionally and personally, and it could be knowing you, it might be one in the same, but what’s your definition of success?

Dr. Stephanie Wilson-Coleman: [00:44:59] My definition of success is that you.

Speaker4: [00:45:02] Have.

Dr. Stephanie Wilson-Coleman: [00:45:04] Given yourself permission. To try something. To try to do something hard. And you actually did it. Now, I didn’t say you were good at it when.

Speaker4: [00:45:16] You did it. It was successful when you did it. It’s not what I said, okay? You set out to do something. And you did it. Yeah.

Dr. Stephanie Wilson-Coleman: [00:45:29] Because what you learned.

Speaker4: [00:45:31] From whatever you did.

Dr. Stephanie Wilson-Coleman: [00:45:34] Is valuable.

Speaker4: [00:45:35] Even if what.

Dr. Stephanie Wilson-Coleman: [00:45:36] You decided. Midway through it is. This is not the thing you really.

Speaker4: [00:45:42] Wanted to do.

Dr. Stephanie Wilson-Coleman: [00:45:43] Anyway. It’s something else.

Speaker4: [00:45:45] You want to do. Those are the people that.

Dr. Stephanie Wilson-Coleman: [00:45:48] I’ve just loved that because we don’t give our self enough. We don’t give ourselves a chance. It’s like we say things like, I even used to say this now my son, before he died, said he wanted me to get healthy. He gave me instructions to hike. I said, I.

Speaker4: [00:46:05] Can’t do this. I can’t do this. But one day I said, Well, you know, girl, you can get up and walk around the corner. That’s success. Yeah, that’s what you’re doing. Yeah. For me at that time. And now? Now I’m up to 40 miles a week. Okay, So people just.

Dr. Stephanie Wilson-Coleman: [00:46:22] Just started. That is. That is that is so empowering. And let people see you fail. That’s empowering and let them see.

Speaker4: [00:46:32] You get up. That’s empowering to.

Phillip Hearn: [00:46:36] Yeah, I love it.

Dr. Stephanie Wilson-Coleman: [00:46:37] And love yourself no matter what happens.

Phillip Hearn: [00:46:41] That sometimes can be the toughest thing for people to do on a consistent basis, right? Not in moments, not in spurts, but consistency of, like you said, the mirror technique. When we look in the mirror and I’m going to find the best things about me. That’s I like that definition and everybody in the fun part. I like asking that question to people that I know and that interests me because the answers are so different. They come to back to universal pieces, right? Giving yourself some grace, finding the true portions of who you are and continuing to kind of go again. But I love that. That’s a great that’s a fun answer for that. So you’ve got so much going on, right? And we talk so much about it. And again, it puts a big smile on my face. But how do you find your time to reset, relax and allow you to go again? What does that process look like for you? Because we always hear go, go, go from folks who are successful in their personal and especially their professional lives. What is that? Reset and relax time look like for you? What do you do?

Dr. Stephanie Wilson-Coleman: [00:47:44] So I probably.

Speaker4: [00:47:46] Have more relaxed time than people think.

Phillip Hearn: [00:47:51] They always ask you, do you sleep? Let me let me ask the question I always get. Do you sleep?

Dr. Stephanie Wilson-Coleman: [00:47:55] Um, I didn’t.

Speaker4: [00:47:56] Before.

Dr. Stephanie Wilson-Coleman: [00:47:57] So I spent a time where I didn’t get much sleep. I was running on 3 or 4 hours of sleep and, um, and then I had a visit to the doctor who.

Speaker4: [00:48:08] Explained that my every all.

Dr. Stephanie Wilson-Coleman: [00:48:10] Of my vitals were just off. Right. Just off. So I at that time, I, I read the a book. I think it was Surrender by Michael Singer. Okay. Okay. So I said, you know what? I can’t function like this. So now this is when the rubber hits the road. I either believe in a divine presence that’s going to help me through. I don’t. Okay, this rate, I’m going to burn out, right? So I sleep now. I, I, I go to bed. Okay, So.

Speaker4: [00:48:41] So everything is all about 1030. Okay? I go to bed and get under the cover. Go to bed. Okay. Right in pajamas. Go to bed. Right. Nothing’s on. Everything’s off. And. And don’t have an emergency because I’m not going to go see you till the morning. All right? Right. And then. And then I get up in.

Dr. Stephanie Wilson-Coleman: [00:49:04] The morning and have about an hour and a half, or I spend with myself, which is prayer time. And then I do affirmations and I go over gratitude list and I do all of that. That’s an hour and a half. I don’t allow it to be interrupted. Um, so then I start my day with this the world, and then I get anywhere from 3 to 6 miles in a day during the daytime. So I find that once I started to get some rest, I wake up in the morning energized, right? And then after, after I do my my prayer time, even in while I have that time and I do that.

Speaker4: [00:49:40] Meditation.

Dr. Stephanie Wilson-Coleman: [00:49:41] Time, answers to stuff come. So when I start work, answers are there already. So yeah. So I find that I, I can do more, it seems with less time because I’m rested and, and that was a big thing for me to get rested and to just use the meditation time. So it sounds like it’s all work. Uh, luckily I always say I can do it. I can do a normal amount of work in a short period of time, but that’s not me. That comes from being rested and being focused because when you’re focused, you’d be surprised what you can get done.

Phillip Hearn: [00:50:22] Yeah, yeah. Proper preparation almost, basically. Right?

Dr. Stephanie Wilson-Coleman: [00:50:26] It is.

Speaker4: [00:50:27] And then but then have then I do have some.

Dr. Stephanie Wilson-Coleman: [00:50:29] Things like at the end.

Speaker4: [00:50:30] Of the day.

Dr. Stephanie Wilson-Coleman: [00:50:31] I will go through my to do list what I accomplished, what I didn’t accomplish, I set tomorrow up to that’s key for me is I write down what I, I write down what I know I need to do tomorrow. And I have two columns, things that absolutely have to be done and then things that I can move if there is something else that comes up because there’s emergencies. So I like to make sure I’m going to have some time to handle those emergencies without ruining sleep and looking at high cholesterol, high blood.

Speaker4: [00:51:00] Pressure and all that other stuff again. So.

Dr. Stephanie Wilson-Coleman: [00:51:02] Right. So I do that. So I do that. So I sit down, I write down five things that I know I’m going to do tomorrow and then said, okay. And if I get time, I’ll do these. And if tomorrow just goes haywire, okay, these are the things don’t have to do tomorrow, I can do another day. So you can see I got a plan A, B and C going into the day before I go to bed.

Speaker4: [00:51:23] So that’s probably why I can sleep. It’s already know what tomorrow’s going to look like, right? Yeah. And so ready to go. Right. Don’t check. Don’t check social.

Dr. Stephanie Wilson-Coleman: [00:51:32] Media until later in the day. I do will check email because since the new book is out I’ve been getting a lot of email from. Press to interview me. So check that early, but literally only check for press responses early in the morning. That’s it. Okay. Because I do you know, I do that I get a lot done then and that’s the deal I make you get this done and you can hit that icon trail and.

Speaker4: [00:51:57] Go to the hiking trail and see all the trees and birds and then do that, come back home and then do the next set. And that’s at the end of the day, this is what we did.

Dr. Stephanie Wilson-Coleman: [00:52:06] Okay.

Speaker4: [00:52:06] This is what you got to do in the morning.

Dr. Stephanie Wilson-Coleman: [00:52:08] Okay. If it’s if something happens, you’re going to.

Speaker4: [00:52:11] Skip on this because you got to plan for you have to plan for.

Dr. Stephanie Wilson-Coleman: [00:52:14] Emergencies because emergencies happen. And that was one thing I learned. So that’s that’s me. So, yeah, so don’t call me during my sleep time.

Speaker4: [00:52:22] Because my mother used to say it’s my mother used to say when we were we would be out, she would say, Now y’all know what time I go to bed? So if anything happens after that bedtime, you get to either call the police or the ambulance, because I’m not going to be able to help you. Right? Right.

Phillip Hearn: [00:52:41] Yeah. I’ve shut it down.

Speaker4: [00:52:42] Shut it down. Shut it down. Right. So that’s how I handle it. That’s awesome. But then do I plan it, though, to the hour.

Dr. Stephanie Wilson-Coleman: [00:52:53] Though, my.

Speaker4: [00:52:54] Work day, So that may be a little anal, so. Okay, so you.

Dr. Stephanie Wilson-Coleman: [00:52:58] Want to know how long it’s going to take you to do something. So it’s like so plan it to the.

Speaker4: [00:53:03] To the hour.

Dr. Stephanie Wilson-Coleman: [00:53:05] And if I’m working on a project, I give myself a certain amount of time because you can’t. You can’t keep that creative juice rolling all the time. You know, it comes when it comes. So I do take pencil and paper with me even when I’m hiking, because if I.

Speaker4: [00:53:22] Get an idea, I’ll jot it down. Don’t stop. Okay. We are not going to stop and work that thing out. We’re going to write that thing down. Thank you, God. Put that in the pocket and we’re going to keep on going. Okay. So because that’s a commitment I made to me, and if I don’t keep the commitments I make, to.

Dr. Stephanie Wilson-Coleman: [00:53:39] Me.

Speaker4: [00:53:40] How do I expect other.

Dr. Stephanie Wilson-Coleman: [00:53:41] People to to keep their commitments that they make to me? Yeah.

Phillip Hearn: [00:53:46] Yeah. That makes a great sense.

Speaker5: [00:53:48] I love it.

Phillip Hearn: [00:53:50] So to wrap this thing up, how do our listeners find you? Find your words? How do they connect with you? Tell tell us all the things. How does this work?

Dr. Stephanie Wilson-Coleman: [00:54:00] Okay, so you can put my.

Speaker4: [00:54:03] Name in Google. That’s Stephanie Wilson hyphen Coleman. And I’m usually in the.

Dr. Stephanie Wilson-Coleman: [00:54:08] First three or 4 or 5.

Speaker4: [00:54:09] Pages. There is another Stephanie Wilson. She’s an astronaut. That’s not me. Okay. Okay.

Phillip Hearn: [00:54:14] So you’re not the astronaut?

Speaker4: [00:54:15] I’m not the astronaut. Right? Not the astronaut. Okay. And the website is champagne connection. The champagne. And I spell it because there’s a champagne Illinois that’s spelled different. So it’s like the liquor champagne connection.

Dr. Stephanie Wilson-Coleman: [00:54:31] There’s no s at the end if you.

Speaker4: [00:54:34] Put in champagne connections. Haven’t been there lately, but it’s not me. Okay so champagne connection.com is how you find me you can even get and when you when you log into.

Dr. Stephanie Wilson-Coleman: [00:54:45] There there’s a pop up where you can actually subscribe to a blueprint to financial success. And if you listen to this, you already.

Speaker4: [00:54:53] Know that it’s going to deal more with your emotions and experiences than money that comes later.

Dr. Stephanie Wilson-Coleman: [00:54:59] And you can find me too. On a sip of inspiration.com. It’ll send me an email there. I have a podcast. It’s everywhere. Podcast is hosted on ancor.com, but it’s also on YouTube. So you can find me on YouTube. I do empower m p o r is Facebook and Twitter and LinkedIn and Instagram and TikTok and all those other places. If you do empowerment. Dr. Then that will get you to my business Facebook page, But don’t use that a lot because people tend to communicate me in my personal page. So that’s how you find me.

Phillip Hearn: [00:55:41] Awesome. Well, I’m glad our viewers have that opportunity to find you. Dr. Wilson Coleman, This has been an absolute pleasure and a treat. I really appreciate the time and I’m glad I got a chance to spend some more time with you and learn more about your story.

Speaker4: [00:55:54] You are welcome. But you know, you don’t have to call me Dr. Wilson when Stephanie will get you everything you want.

Phillip Hearn: [00:56:00] No, look, we made a deal on your show. If I’m a doctor, you’re a doctor. You got the same thing. So, no, I don’t care what they call you. They can call you Stephanie if they’d like to. I’m calling you Doc or doctor. That’s how this works. So. Okay.

Speaker6: [00:56:13] Okay.

Phillip Hearn: [00:56:15] And again, I want to thank my special guest, Dr. Stephanie Wilson Coleman, for being here with us today. This has been doc discussions on some of those Business RadioX. Take care and we’ll see you next time.

 

About Your Host

Phillip-HearnDr. Phillip Hearn Ed.D. is a results-driven entrepreneur, Senior Executive, Consultant, and Board Member with more than 20 years of success in business acquisition and real estate. His expertise in leveraging extensive experience with expansion, and financing, makes Phillip a valuable asset for companies, particularly in real estate, seeking guidance on growth opportunities and process improvement.

Phillip is the founder of Mid American Capital Holdings, LLC, an acquisition focused company. Current subsidiaries include Phillip Speaks, specializing in coaching, advising and public speaking engagements; Financial Center, consulting business owners on methods to implement business trade lines and credit to grow their operations, and other subsidiaries which continues to expand. Phillip also gives back via his non for profit Center for Communities and Economic Development.

Phillip has obtained an Ed.D. from Capella University and holds an Executive Masters in Health Administration (EMHA) from Saint Louis University; an MA in Marketing and a BA in Media Communication, both from Webster University, and Lean Six Sigma (Black Belt) from Villanova University. He has served as a Board Member for the National Sales Network St. Louis Chapter and Ready Readers, for which he has also served as the Governance Department Chair and President of the Board.

Phillip is a coach, advisor, key note speaker and podcast host on Business RadioX. Audiences benefit professionally and personally through his teachings of leveraging and application. His new book “Life Mottos for Success” exemplifies how positive words and thoughts can transform your life!

Connect with Phillip on LinkedIn, Instagram and Twitter.

Tagged With: The Champagne Connection

BRX Pro Tip: 2 Ways to Stay Top of Mind

March 2, 2023 by angishields

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BRX Pro Tip: 2 Ways to Stay Top of Mind

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic: staying top of mind.

Lee Kantor: [00:00:09] Yeah, it’s important to stay top of mind, especially if you’re in an industry that’s super competitive and a lot of folks look like they do similar things. So, in order to stand out and to be the go-to, the one that people in your niche remember, you have to take the time and put in the effort to be there where they are, when they want to learn more.

Lee Kantor: [00:00:33] So, a couple of easy ways to do this, number one, start some sort of a newsletter, blog, podcast, something that happens on a regular rhythm, regular, predictable rhythm that comes out, and they can see your brand, they can see you’re smart, they can see some of the work that you’re doing, how you’re helping other people. Just reminding them all the time, “Hey, I’m still here. I’m still doing good work. People still like me.” That way, when they do have a need, they think of you.

Lee Kantor: [00:01:01] It’s important to just be in front of people because they’re not always ready to buy. And just because you’ve given them a message, and they’re not ready to buy, you don’t want them to forget about you. So, in three months, when they are ready to buy, that they think of you. So, you’ve got to do the work every single day to be ready when they’re ready.

Lee Kantor: [00:01:18] The second thing is to show up at events that your clients think are important. So, if your clients are going to certain conferences, tradeshows, events, it’s important that you’re there in some form or fashion to be there when they’re there because this event is important to them. And to see you there, it just cements that you’re a part of the ecosystem, that you’re a go-to person, you’re an indispensable part of the industry that you’re serving.

David Harris with ACCELERATE

March 1, 2023 by angishields

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High Velocity Radio
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David-Harris-ACCELERATEDavid Harris, CEO of ACCELERATE Your Business.Today, provides flexible, on-demand strategic advisory and deliver the tactical, practical skills needed to solve problems for small and medium businesses.

At Accelerate Your Business Today, we know there is no longer a single problem and solution: unravelling complexity across many roles and functions and finding the right solutions is vital. My ability to scale up, experience and knowledge allow us to address problems that few can.

The collective at ACCELERATE – is passionate about taking on immense challenges that matter to our clients. We build our client’s capabilities and leadership skills at every level and at every opportunity to help build internal support, find the real issues, reach practical recommendations and assist in leading the ongoing solutions work.

We understand how to resolve the most significant business issues, explain the most viable options, provide various solutions, and position your business to win more now.

Connect with David on LinkedIn and follow ACCELERATE on Twitter.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio Show, where we celebrate top performers producing better results in less time. Stone Payton here with you. Please join me in welcoming to the broadcast with Accelerate. Mr. David Harris. How are you, man?

David Harris: [00:00:33] Great, Stan. It’s great to be here and what a great show you have.

Stone Payton: [00:00:37] Well, it is an absolute delight to have you on the show. I’ve really been looking forward to this. Some of our listeners may be able to tell already you’re a little south of us, even though we’re in South America. In Georgia.

David Harris: [00:00:52] Yeah, well, we’re just in downtown Australia.

Stone Payton: [00:00:55] I like that. That’s perfect. So I got a ton of questions, man, and I know we probably won’t get to them all, but I think a great place to start would be if you could share with me and our listeners mission purpose. What are you and your team really out there trying to do for folks, man?

David Harris: [00:01:15] I suppose it sort of captures this we really about trying to help businesses grow. Now, look, there’s a million of those types, all our types of businesses across the world. The difference is we’re trying to help them with a fact based or evidence based approach. So if you go online, if you go on to Twitter, you’ll find this millions of people saying, Oh, I just got my first million dollar customer and I only paid $10. Well, I don’t think any of that’s really factual. So what we’re really looking what we’re really looking for is what’s the evidence and how do we actually help small startups, Medium businesses grow bigger, faster. And in my background is that I’ve helped businesses between start ups to $850 Million in revenue. So I’ve got this enormous width of experience, knowledge, education, even that says, well, okay, let’s approach this in the right way, not in sort of some crazy way. So for us, it’s about facts, it’s about evidence, and we want to talk about that whenever we’re talking to potential clients or wherever we’re being interviewed by wonderful people like you stated.

Stone Payton: [00:02:30] Well, yeah, Take me back to the beginning, if you would. Tell me a little bit about your back story. How in the world did you end up in this line of work?

David Harris: [00:02:39] Well, strangely enough, if I go back far enough and it does seem like it’s back in the stone ages. But, you know, I left school at 18 and I got a job in a retailer. And in those days, everything was physical. There was no online business. So I’m showing my age. And in my first month of being in this business, unbeknownst to me until after the end of the month, I was the number one salesperson. And that was a bit of a shock to me. I thought, Oh, anyway, I was a bit keen to be their number two number one salesperson in month two, and I did that for every month for about eight months until they promoted me. So it got me out of the place by making me an assistant manager somewhere in the back of nowhere. So that was sort of my story. And what has always been a great interest to me is why? Why does one salesperson always have achieve, overachieve compared to a group of others? Why does one business overachieve faster or grow faster than others? Why does one online store boom that compared to all the others and so across the world that why has driven me to all sorts of places and so sort of lifelong learning. And it’s taken me to be a director of businesses in the last ten or 15 years that have been between 200 and 850 million in revenue. So I’ve had all this experience of hiring and firing CEOs with the rest of the board, making sure governance and all the other things that we do with strategy at a board level is starting. And in my earlier years, I owned a number of retail sort of franchise type, also franchisee of multiple retail businesses. So, you know, I’ve sort of done it on all sides and I’m using that, if you like, along with sort of a marketing background to say, okay, how do we really help all of these start up small and medium businesses, try and miss all the wrong turns and get them into the right terms. And that’s really the driver, I think.

Stone Payton: [00:04:56] Stein Well, I can tell that you love the work. What are you finding the most rewarding at this point? What are you enjoying the most about the work?

David Harris: [00:05:06] Well, I think if I turn that the other way and say, what’s the most challenging thing for for businesses, and that is online because whether you’re a retailer in downtown, you know, the west of the U.S. or in the U.K. or in Australia or in Canada, the western world is seeing a huge change from, you know, regional towns are growing and most of them are sort of shrinking. And so if you’ve got a physical business, whether you’re an accountant or a professional or a furniture retailer or something or other, if your town’s not growing, then you know you’re going to be caught. You’re going to eventually have to either exit or you have to find a way to sell more. And the only way to sell more is to sell online. And that world has dramatically changed since COVID. Why has it changed since COVID one is significantly more people buying online, including b2b, which was always thought to be quite protected. But I’ll get to some stats on that in a minute. So that’s meant that retailers and businesses have had to change the way they sort of act how they think and how they communicate to win more buyers online. Does that make sense? Start.

Stone Payton: [00:06:25] So let’s talk a little bit about about the work. If a company like Business Radio X, for example, we’re a media operation, we’ve had a good run. We’re pretty successful. We definitely have our our own set of challenges. And I’m sure sometimes we could just sort of get out of our own own way early in an engagement cycle, if you will, like, how does the work start to unfold? Walk us through the process, if you would.

David Harris: [00:06:54] Yeah. So if we think about this, even starting from the very starting point of Google, so what Google wants every business now to do is to show its expertise, its authority and its trust ability. They call that eight eight. But every business today, if they’re wanting to sell more online, they’ve got to display more credibility, trust and authority. And that is very hard for many businesses. So the first thing we want to establish is, okay, you want to sell more online? Yes. How do we sell more online? Let’s first start with getting your scores. We’ve got a system where we can score a business quite quickly about that trust, credibility and authority. And we very quickly come to a view about, okay, how do we scale that? And we talk to businesses about we can probably get you a 100 X or 100 times improvement in 30 days. Wow. And we can demonstrate how we can do that and why we can do it. Sometimes we don’t guarantee we can do it. It depends on how good they are already on their trust score. But it is potential that is possible that you can actually move the dial significantly if you do some of the many things that we talk to them about.

David Harris: [00:08:15] So step one is trust, authority and expertise. The second part is what your buyers want to know and what they expect you to tell them online is Why should I only buy from your business rather than your competitors? So it sounds simple. But in taking your case. Stone there’s probably, I don’t know, 3000, 3 million podcasting businesses. So why, why should your ideal buyer buy from you or use your services? Now, that takes a fair bit of work for the owners of a business or a business leaders to wrap their head around because they’re very normally say, Oh, well, we get 3% market share and you know, we take home X dollars and I get paid such and such and it’s sort of crazy. Well, it’s crazy at the moment. Maybe. Or maybe you’re really up against the wall and it’s not crazy. But one way or another you have to address this. And if you can’t explain to your ideal buyers why they should buy from you, who else is going to do that?

Stone Payton: [00:09:32] No, it’s an excellent point. And I can tell you, in our world, almost two decades ago, when Lee Kantor and I started this business, he and I owned the own the network. It was a very different world. Very few people were doing digital radio or podcasting. And so it was it was very easy to articulate the distinction between the work we were doing and your more traditional terrestrial kind of radio. And now the podcasting is so prolific we can pretty much we can’t explain it given enough time and given it enough trust. But, but I mean, it’s a lot of energy and it commands a lot of resources for us to have those conversations and help a prospective client understand that. And yeah, so we’ve actually lived through exactly what you’re describing and probably still need to do a better job of it.

David Harris: [00:10:25] Well, every business is faced with these problems, and so you’re not alone. The real story now is that 70% of potential new buyers with a transaction size up to $500,000. And this is according to McKinsey, the world’s largest global consulting companies, see little or no need to meet a human ever. Hmm. So if you’re selling a $200,000 computer technology package, I don’t want to see you purchase in person. In fact, what they really want to do is they want to see all the information on your website. That’s explains why they should buy from your business or only buy from your business, too. It looks like you really know the answer to everything, so you’re very trusted, have a lot of authority as a business, but most importantly, you’ve got everything on that website or landing page that delivers the trust, the credibility, and makes it really easy for them to say, Yeah, I think we need to buy from these guys. Now 75% of the world’s businesses do not do this. Yet 70% of their potential buyers are wanting this or in fact that’s they’re buying from those businesses that deliver that.

Stone Payton: [00:11:42] Well, and it certainly sounds like you coming in and and viewing. I’m going to keep using us as a as the as the example example. I got to tell the listeners out there, if you want some really good top notch consulting for free, at least in the beginning, get yourself a radio show. You get to talk to just a really smart people. But no, it’s the best way for me to kind of internalize it, I think. But but as you’re talking, I’m thinking about, you know, Lee and I, our studio partners, the whole team, I think maybe we’re so close to it, Right? So we think the website looks fine to us, right? Our our our presence out there in the world looks fine to us. But someone like like you and your team coming in with fresh eyes and perspective and apparently with these tools that help us really tell us where we are and where our opportunities for growth are. That sounds to me like it would be invaluable.

David Harris: [00:12:35] Well, it does make it, we hope and we believe we can make a difference. And we’ve approached it in the way in which the biggest problems exist. You know, if you go to a normal digital advertising agency, what they’re going to say to you is, oh, look, you need some paid advertising, so we’re going to do some Google AdWords, let’s put some paid ads on Facebook, Let’s do this and this and this. And they will work to some extent. But they won’t work unless you’ve really gone and looked after the fundamentals, which is argue as a business and expert and authority and trust and compared to your competitors. And if you’re not already that for Google, it’s very unlikely you’re going to be for real people. So all this paid money, paid advertising is going to have a pretty poor conversion. Or put another way, your return on investment is going to be pretty lousy. So you’ve got to fix the framework for the house. You know, you’ve got to become trusted, more authority, a more expert, or to be seen that way and hopefully are. Do you see where I’m going?

Stone Payton: [00:13:44] Well, I do see where you’re going. And I can see some especially early stage companies needing to to work on on creating thought leadership and the language and all that and then getting it out there. But I can also see very well established organizations who they really do have expertise, they do have authority when when they get the work, they are well trusted. But but they’re not doing a great job of of getting that out there in a way that people can understand that without these big long conversations. Right. It seems like that’s that’s seems like that’s where you’re really filling the void.

David Harris: [00:14:25] Yes. And I think it’s the difference here is that we’ve got to look at this as being human people to people. And the really simplest level, you cannot be friends with someone you don’t trust. It’s just normal human nature. But on a commercial level and especially online, you won’t buy from a business that you don’t trust first. That’s the gap. How do you make a business? A lawyer? An accountant or a retailer who is unknown in other markets where they’re trying to sell to the next city or cities or the next state? How do you build them from being just another retailer selling another range of furniture or just another lawyer into something where someone say, Oh, look, you’ve got to go and deal with them? These guys are the smart guys. So that’s the the quandary and that’s the space that’s the most critical part that helps set businesses and differentiate them. From their competitors.

Stone Payton: [00:15:35] Well, I’ll tell you what’s coming into focus for me as a result of this conversation. I mean, intellectually and even viscerally, I you know, I recognize that you have to win a person’s trust if you’re going to really be able to serve them and to get their business. But it’s even it’s even more fundamental than that. You’re not even going to get a shot at winning their trust further. In today’s world, you’re not even going to get a chance if you if you try. That’s because that’s where I bet you, man. What, what, what a noble pursuit. So do you find yourself? I think I know the answer to this is yes, but I still would love to hear you kind of expound upon it. The whole sales and marketing thing for for you and your team. I guess you kind of have to, as we would say here in South Georgia, in Georgia, you kind of have to eat your own cooking, don’t you? And do what? You’re out there practicing, preach it.

David Harris: [00:16:29] And we’re also learning every day, you know, so we’re learning with clients, but also we’re learning in our own instance. And there’s amazing you sometimes think that you are climbing Mount Everest. You know, you sort of think, oh, well, I’m really towards the peak now. We must know everything. I need to turn around the corner and think, Oh, that’s so much more. We didn’t realize. We just found another, you know, 500 layers to make businesses more trusted, credible and so they can grow faster. So, you know, we’re in a continuous state of learning and applying that thinking and that learning for clients. We’re saving them years or decades because we’re able to say, well, look, in a really simple sense, that means simple in terms of clients. It’s simple. It’s just let’s simplify something so complex and really simple sense. These are the basics in which you need to operate in a human way, and we have to apply that in a digital way.

Stone Payton: [00:17:30] Hmm. And you’re not only identifying the gaps, but when you identify the gap, you’ve got a solution set. You have tools that help close the gap for for your client.

David Harris: [00:17:40] Absolutely. And part of that is really getting clients online and into podcasting is a great example, because when you think about it, what’s missing for most online websites is the credibility of having a person online or the decision maker or the owner or whatever, but getting them into a situation where they’re being heard and where they’re hopefully sounding sensible, logical and trustworthy. And so by exposing people to that. Podcasting is a critical step in my view. And it’s really about delivering what I call the power of more trust, the more you’re seen. Some people aren’t ideal for that, but in most cases you can help people be seen more, be heard more, which helps them sell more.

Stone Payton: [00:18:37] Yeah. And of course, you know, you’re singing my song. But but particularly, I think if you can have a real, authentic conversation, have those people have, you know, genuine conversations around their work and the why behind the work and what they’ve learned and it. Yeah, I do. I think it’s a great way and it’s how just in full transparency to our audience it’s how David and I initially got connected because he you know in that regard, we’re on a on a similar quest to to help people get out there and build those relationships and grow that business. And yeah, I do think this platform is one of those marvelous ways to establish that. And I wrote that down in my notes. They eat right to demonstrate in a non salesy kind of elegant way the expertise and and to visibly demonstrate authority and cultivate that, that trust. So yeah, I’m in 100% agreement. Amen. So I want to shift gears on you for a moment and talk about, you know, you are out there, you’re practicing your craft. And fortunately, what you’re doing for people also helps you grow your your own business. Have you had the benefit of one or more mentors along the way that kind of helped you navigate this terrain of running your own business?

David Harris: [00:19:57] Well, of course, yes. There’s hundreds in a way. I, I haven’t really paid a mentor ever, but I’ve found people along life’s journey where you say what they’re saying is really interesting and say, you know, you spend some time with them one way or another. You might read about them. You might. I think we all pick up valuable snippets from each other. You know, I’ll capture something about you. Stone Today, they’ll think, Oh, that’s that’s really interesting. In fact, I already have. And we can chat more about that if you want. But, you know, in our initial conversations pre this podcast, you know, I’ve immediately identified that this is you deliver a high level of trust, credibility and authority. You might not realize it, but you do. And I can see how that can work for Stax and other businesses. So you’re already on that journey, whether or not you actually realize how powerful it is, what you’ve got and how you can magnify that in your sort of sales process. That’s another story, but you have it. And why that’s important, I think we should really connect the dots for listeners is that if this trust credibility authority wall has been able to be thought over, think of it as a big wall.

David Harris: [00:21:20] You’ve got to be more trusted, credible and have authority. Then the global average is something like this. Your revenue growth will be 5 to 8 times faster. Your margin will be 16% higher. Your marketing and sales performance will be 22 times more recognizable. Your operating profit margin will be 19% higher on average. Your total shareholder returns will be two times more. Now, that’s not me. That’s the smart people in the world who’ve said we measure these things about how businesses are more trusted. All I’ve done is we’ve done is simply just collated those results. But they’re big results. And I would have thought everybody wants to grow five or eight times faster, have more margin, be more recognizable without having to pay more advertising and so on. So the dots are you can save money and make more money and sell more by at least starting with trust, credibility and authority before you start getting to the next step. And we can talk about what the next step is. Well, if you want to stone but you know, there’s a real formula. It’s real mathematics that says this is the space you start with.

Stone Payton: [00:22:37] Well, those are some very impressive stats, those numbers. And I really like that. Okay. Here is the situation. Here’s current reality, Here’s the opportunity. And here is a roadmap with specific tools, resources that we can bring to bear to to close the gap. So I would to me, I would qualify that as genuine methodology. Like you can you can actually do something about it. Are you finding that you’re gravitating to a certain type of business, a certain type of individual, a sector or or even like a geographic area? Because I don’t know, man, this sounds to me like you could be doing this work all over the world.

David Harris: [00:23:28] Well, it is. Or at least the Western world, the Asian world or the Chinese world is a fairly different market. So they expect and see things that are different. It’s just be culturally. So yes, across the Western world, Canada, US, UK, you see, they are all the same problem. We all have the same issues and. You know, when you start sort of thinking about this, we can deliver a course, all of this information online. We don’t need to meet someone in downtown Georgia or downtown Washington, D.C., or wherever we pick up from time zones. You know, we can do this sort of work just like everybody else can from anywhere else around the world. So it’s deliverables in terms of businesses. What we find is that you’ve got either generally two types. One, they’ve got their back to the wall and they’re really looking for solutions to get them out of that tight corner. They need to break free because they’re just getting smashed. And the second type is leaders or business owners who say, look, you know, we’ve got a problem. We’ve got to be able to grow and we can’t do it in a physical sense anymore. We’ve got to get on line. Yes, we can be on Shopify, but what are we going to say? What are we going to promote? How are we going to say it and how do we sort of build this trust, credibility and authority? And what do we do on social media or what do we do here? You know, it’s almost impossible to answer unless you come with a sort of framework that’s already proven that helps them get there.

Stone Payton: [00:25:02] Well, in these kinds of things, I mean, you rattled off a whole bunch of different things. But even if you and I want to make sure this is accurate, but I’m operating under the impression that even if one were to make even incremental improvements in just a few of these areas, it seems like it could have a huge impact. I like to hunt and fish, so I liken it to to siting in a rifle. Right. If you raise the barrel just a little bit, you know, a hundred yards away, it’s you know, you might strike your target, you know, a couple of inches differently. Is it the same way with this? Just an incremental improvement here and there can have a huge impact. Yeah.

David Harris: [00:25:41] It can. And that really depends on what the current businesses, if you like, trust score is. So we need to run the bad algorithms across their business online. So we simply just run a report. We get it 24 hours later and we’ve got a really good sense then about where their gaps are. And sometimes, in fact, the great majority of times for small start ups, medium businesses, we can have this huge impact for not significant money quite quickly. And so, you know, that’s what we call stage one is getting that trust authority done. There’s a this might also help sort of frame the overall part of the market where the gaps are. Is that a sort of independent ten year global research across 47 countries, 400,000 businesses found out how the best sell law, so 400,000 businesses, ten years, 47 countries. And so, number one, the gap was trust. Trust, credibility and authority was spoken about that. Number two, gap is your why. So technically, that’s a value proposition. Who wants to talk about value proposition? So your why why should your ideal buyers buy from you? Rather than your competitors. Number three of the five is do you have a strategic narrative and pitch? So what does that mean? It means tell me about your business in a story. Don’t tell me a dot points. Don’t tell me about it in three sort of paragraphs. Tell it to me like it would be a story.

David Harris: [00:27:24] And so we talk about that as being put that framework or put that narrative together in the same way that the best selling movies and books of all time have been successful and that that storyline structure has a great deal of impact. And so if you build a narrative about why your business is different and you tell it in that structured way, then you have a fairly high chance of being 22 times more recognizable than your competitors. Number four, social selling. What’s social selling? Well, as everyone knows, people don’t really want to be pitched on social. About buying a business. So there’s a price or buying a service from a business. But there is a process in which you can legitimately and reasonably approach ideal targets. But it’s different to doing it online, a different way of doing it and door to door or in a store. And so social selling methodology allows you to really get good at that. And so we talk about that’s the number four gap and ultimately the number five of the five is strategic marketing. This doesn’t mean spending millions on all sorts of paid advertising. It just means being really sharp and smart. So there the five steps that were came out of the 400,000 businesses across 47 countries over ten years. And those five steps are the really big gaps when you start talking to almost every business.

Stone Payton: [00:29:04] Well, I got to tell you, it makes all the sense in the world, especially when when you describe it. And so if one were to dive into this work with you and with your guidance and specialized expertise to help them navigate that, what I envision is kind of a quick upshot. Based on the on the on the statistics, the numbers you shared with us, and then over time, you probably still need to kind of keep pumping the handle. Right. Like there’s. That’s right. Right. So there’s some over time just to stay on top of it because things change. Speak to that a little bit.

David Harris: [00:29:40] Uh, yes. So I mean, I think that this is really building a new house or you’ve bought an old house and you’re trying to renovate it. You’ve got to make sure the structure’s right. So the floorboards have got to be right. The frame’s got to be right. You’ve got to replace a few bits here and there to make it structurally sound. What an online business. It has to be structurally sound, and you have to fill in how you can show that you’re more expertise, you’ve got more authority, and you’re more trusted than your competitors. So your house has got to be structurally right. The next part is, okay, let’s then start talking about, okay, we can build the trust quite quickly, which gets you some traffic and some online sort of hits. But the second step is really if we don’t sort of do that quite quickly, define why your ideal buyers should only buy from you. Then you can have the traffic coming that’s trusting, but you can’t convert it because you can’t explain why they should do it. Why should I should buy from you? So, you know, one and two are almost wrapped together. And then when you get to the third part, which is, well, tell it to me in a story, not a fake story, but a narrative in a way in which I can understand as a potential buyer. And so that’s wrapped together. So one, two and three aren’t far off. So we can start on the journey, but a bit like building. You can fix the frame, but you very soon need the plaster put on the walls. Then you need a bit of paint to sort of, you know, make it look nice and you know, you’ve got to put the carpet down. So there is a few bucks over a few months. Yes. You could stop and say, okay, we’ve run out of plaster money now. Well, can we restart it again in a couple of months? Yeah, that’s okay, too. But, you know, there’s a gap in revenue potential. Does that make sense?

Stone Payton: [00:31:30] It makes all the sense in the world. And then once you have that structure in place and you continue to to to grow in your business and you continue to have additional stories, you can you can now feed this machine. Or at least that’s the imagery I’m creating in my own head.

David Harris: [00:31:48] All right. You know, you just keep the garden up to date. You paint it every so often, You know, why put new curtains in it or something? You know, you never really stop. But your initial purchase, you know, your real big cost of getting it the old house into a new house, once you’ve got that done and the rest is really just maintenance.

Stone Payton: [00:32:10] Yeah. All right. Before we wrap in a few minutes, I’m going to ask you if you would, to share a couple of actionable kind of pro tips that our listeners can go ahead and start thinking about and that kind of thing. But before we do that, I’d go a little different direction here a little bit and ask you, well, the way we say it here is what do you have a tendency to to nerd out about? And I mean, like outside the scope of your work, like I told you a little earlier, I like to hunt and fish. My wife likes to paint. She’s down at the Reeves Art Center right now, helping them hang a new installation. So outside the scope of your work, are you into some other kind of hobby or something that you really just enjoy doing outside?

David Harris: [00:32:51] Yes. Well, you know, fitness and keeping the house tidy and mowing the lawns and doing those sort of things. But I have a rather different hobby that might surprise people. And it’s really about the artists, and I’m going to explain it in a minute because I just need to differentiate from people who are inside the game. But I’m a bit of a voyeur for politics, huh? And so whether it’s US politics or Australian politics, you know, I’ve only become really interested in the US politics as a result of a particularly unusual person being involved in the US. But but so and the reason the politics interests me is really the same story is how do why do people vote for one person over another or one party? So it’s sort of the extension of what I’ve already been talking about. And there are a great deal of similarities between them, the different. But and so I use the sort of art of politics, if you like, and sort of reflect on politics to business and then business back to politics. But I’m not and haven’t ever stood for government or parliament or anything like that. So that’s, you know, I just want to differentiate that. But the understanding and the crossover and the differences about how to be more successful in the political space, I’m not that much different from being more successful in the business space.

Stone Payton: [00:34:24] I am so glad that I asked because I don’t we’ve never had that answer before. I could tell you that right out of the box. But but it makes sense. And it’s just there is so much of the conversation we’ve had that you could apply to that world and probably learn a ton and maybe if one so chose, actually help a campaign, right?

David Harris: [00:34:45] Yes, well, I’ve actually done that. They different campaigns have paid us to assist in that. And the market research is really not much different. But from consumer or business research, it’s not much different from political research. The difference is that, of course, the statements made by. Aspiring candidates more and more not link to trust and credibility.

Stone Payton: [00:35:15] That’s the truth. Well, that is interesting. All right. Yeah, let’s do before we wrap, I’d love to share with our clients just a couple of actionable tips, something they should be thinking about, reading, doing, not doing. And look, gain. The number one tip is if this is piqued your interest and I’m sure it has. Reach out and have a conversation with David or someone on his team. It sounds like he’s got some tools to even just help you begin to get your arms around this. But yeah, David, let’s leave him with just a couple of pro tips. Let’s call them before we go.

David Harris: [00:35:48] Well, so let’s do the free stuff. So on the website, which is accelerate your business dot today. So WW dot accelerate your business dot Today I write a daily blog and there’s about 200 or 300 articles in there that’s free that talk about how to do this, how to win trust. A lot of what I we professionally might sell is really on there for free. So you know go and have a look it’s on the website across the top of the header just click away and read through. And we have people who read 100 articles in the day. They just, they get stuck into it. Yeah. So that’s the first step. The second step is I might give you some stats that come from McKinsey. Again, the world’s biggest consulting companies. It’s public information, so I’m not sharing theirs. It’s not available for everyone else. But the more online channels of business deploys, the bigger the market share gains, so the more platforms that a business is on. So that’s really Facebook, LinkedIn, etc., etc.. The bigger the market share gains. There’s no doubt of that. It’s just.

David Harris: [00:37:03] That’s true. The second one that might be of interest to buyers is that business to business buyers? So, you know, professional services buying something else or people buying their services, accountants, solicitors, anything from selling business to business. Over 70% of their buyers prefer a multichannel approach. So that’s what my first statement was talking about. More channels. Regardless of the industry, the country, the size of the business or the customer relationship stage. So whether you’re just starting to look or whether you’re just about to say yes to a business regardless of that stage. More channels equals more market share, more revenue. Not my numbers. Mckinsey, The world’s biggest. Yeah. And the third one of those stones, which will sort of answer this is all the potential buyers prefer to buy in three ways. First, the vast majority want to sell serve. So that’s social and websites too. They only want to deal be human via Zoom or its equivalent. So human interactions are remote and if they are really have to and they don’t have a choice that is person to person in that order.

Stone Payton: [00:38:37] The world has changed, hasn’t it?

David Harris: [00:38:40] And then the point is, I think the story has changed. This is not a projection about the future. This is the facts now.

Stone Payton: [00:38:50] Absolutely. Well, this has been just so informative, so inspiring. I can’t thank you enough. What is the best way for our listeners to connect? So let’s make sure we leave them with the website and any of those links again, because I want to make sure people can tap into your work and have a conversation with you, man.

David Harris: [00:39:09] Sure. So we’re easily found, as you would expect. We’re on Twitter, we’re on LinkedIn and of course on the website. So accelerate your business dot today. There is no air use or coms, dot coms, etc. afterwards. It is simply accelerate your business dot today. That’s the website. Secondly, on the website, you’ll be able to chat to us. Leave a message. You can send an email directly to me, which is David Harris at Accelerate Your Business Today. There’s a supporting email address and so on. But I think that’s that’ll give you a really easy access to us and we’re very happy to sort of provide as much information as we can to you for free when we have to if we want to go to the next step and we have to sort of dig in and start doing some work. Well, yeah, you know, obviously we’ve got to get paid, but we can provide a lot of information that that allows some businesses to self help. Do it yourself, even.

Stone Payton: [00:40:13] Well, David, it has been an absolute delight having you on the show today. It really has been informing, inspiring your energy and your passion for genuinely trying to to serve and using data to help people generate real results. And what I call an actual green dollar ROI is impressive and you’re doing important work. Keep up the good work and let’s stay connected. But just know that we appreciate you, man, and I sure thank you for joining us.

David Harris: [00:40:46] No problems at all. And I wish all of your listeners and you stay in all the best.

Stone Payton: [00:40:51] Well, thank you. All right. Until next time, this is Stone Payton for our guests today, David Harris with Accelerate and everyone here at the Business Radio X family saying we’ll see you in the fast lane.

 

Mary Win King with Simplicity Home Staging & Design

March 1, 2023 by angishields

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Cherokee Business Radio
Mary Win King with Simplicity Home Staging & Design
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Sponsored by Business RadioX ® Main Street Warriors

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Mary-Win-King

Mary-Win-King-headshotbwMary Win King grew up in a small town in South Carolina and has been living in Georgia for 12 years with her husband and amazing 11 year old daughter. She is so thankful to be in the Southeast with warmer weather!

Mary and her family love living in Ball Ground on their 13 acre farm enjoying their horses, cats and dog.  She has always had a passion for interior design and home staging, so starting Simplicity Home Staging & Design 2.5 years ago, alongside a friend at the time, has been such a blessing. Simplicity-Home-Staging-and-Design-logo

Mary loves helping clients LOVE their home and turning it into a relaxing “breath of fresh air” when they come home each day.

On the home staging side, she loves being able to help potential buyers see themselves in the home by showing off the great aspects of each room and what the home has to offer.

Currently, we look forward to serving new clients with our new bundle services. The best gift is when we are able to call our clients our new friends!

Follow Simplicity Home Staging & Design on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning. And today’s episode is brought to you in part by our local small business initiative, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business and supporting our local community. For more information, go to Main Street Warriors dot org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David Inc. Please go check them out at Diesel David dot com. Please join me in welcoming to the broadcast with Simplicity Home Staging and Design, Miss Mary Win King. How are you?

Mary Win King: [00:01:10] I’m great. I’m so thankful and honored to be here that you would just have me on your show and excited to just let people know what we’re about.

Stone Payton: [00:01:19] Well, we are delighted to have you in the studio this morning. I got a ton of questions. I, I know we probably won’t get to them all, but I think a good place to start might be if you could share with me in our listeners mission purpose. What are what are you and your team really out there trying to do for folks?

Mary Win King: [00:01:39] Yeah. So my heart and mission for this business is to first and foremost use the gifts and talents that God has given us to literally serve our community. And my goal is to make design and home staging fun and simple for our clients that they love working with us and letting their homes be represented in who they are because so many people aren’t able to walk in their homes and feel who they are in their personality, and it’s just an honor to help them with that.

Stone Payton: [00:02:12] So what is the most fun? What’s the most rewarding for you about the work?

Mary Win King: [00:02:17] Oh, goodness. One of the most rewarding things is to be able to call our clients, our friends at the end or in the middle of our projects. Probably one of the best compliments that I’ve gotten from one of our clients was just her saying that we made her year. Her home was dark and she lived in it for six years and didn’t know that it could truly reflect her and be a place of a breath of fresh air for her and to truly have a kitchen where she can bake with her daughter and, you know, really love it and be there and let it reflect.

Stone Payton: [00:02:54] Her, that’s got to feel good. You must sleep really well at night, right?

Mary Win King: [00:02:57] I do. After working really hard, I do.

Stone Payton: [00:03:01] So from working hard and from knowing the good. The good that you’re doing.

Mary Win King: [00:03:04] Really? Yes, absolutely. And reaching our clients on a deeper level and not just design. And this is about like loving on our community that way.

Stone Payton: [00:03:15] So take me back to the beginning. How in the world did you find yourself in this line of work?

Mary Win King: [00:03:21] So I had always wanted to do interior design and home staging. I remember thinking back as a teenager, helping my mom pick out fabrics and wallpaper for our home and saying, Mom, clearly it’s it’s this choice. And she, you know, because she would struggle like many people do and just always wanting to do it. So then, you know, God opened some doors for me to work at a retail decorating store called Scottsdale Farms and Milton and get hands on experience and kind of apprentice under an interior designer. And, you know, we became best friends and got to love, love doing it and and helping people come in every day with pictures of their home and being able to say, okay, what what is your style? Let’s pick out a piece of artwork or a rug that reflects you and base the design around that.

Stone Payton: [00:04:14] I love that approach. I love that framing that you start with the person and who they are and helping them express that through the way that they they design their home. I think that is fantastic. Say more about this, this Apprentice experience, because it sounds like you have had the benefit of some fabulous, what do you call it? Mentor shifts, say more about Scottsdale forms and that whole experience.

Mary Win King: [00:04:39] Sure. So, yeah, it was it was a friend named Damon that literally he would challenge me. He would say, okay, we’re looking to make this this space a transitional space. What does that mean to you? Go grab chairs, artwork, you know, colors that that that would reflect from your design aspect. And the neat thing is, is we saw things differently and yet we were both great at our job. So that’s the fun part about design, is it can go in different directions and still reflect that person.

Stone Payton: [00:05:18] Yeah. So do you find yourself now in a position of. Mentoring other people in your space or.

Mary Win King: [00:05:26] It’s funny that you ask me that. Yeah. Actually, I’m currently trying to help someone. A lady approached me actually through the Woodstock Business Club. It was a contact of a contact, and she said that she had a friend that was looking to start an interior design business in South Carolina, which is where me and my husband are originally from. Mm hmm. And so she asked if I would help her kind of guide her through that and what the business aspect looks like. And two and a half years in, I feel like I can give her some good guidance and lessons learned and all of that. So she, you know, just asked if she could shadow and ask me a bunch of questions. And I said, of course. So I love helping people that way as well because it’s it’s different starting your own business, but it’s it’s worth it if you love what you’re doing well.

Stone Payton: [00:06:14] And there’s practicing the craft. But to your point, you’re also running a business like, for example, and I got a ton of questions around every aspect of running the business for you, but I’ll start with sales and marketing. How do you get the new clients?

Mary Win King: [00:06:29] The best way to do that is through referrals so that the clients that I have helped know how deeply I care about them. Yeah. And for them, you know say on Cherokee connect to say Mary win is awesome go go with her. And I mean, honestly, that’s the best meaningful way to help get the word out and keep it community based.

Stone Payton: [00:06:53] So don’t you just love Cherokee Connect? I do. And Josh Bagby and he must surround himself with some great people as well. But I just we’ve had Justin in the studio and he’s I mean, just what a great person. And I just love this thing he’s put together. And, you know, you’ve mentioned community. You’ve also mentioned briefly Woodstock Business Club and now Cherokee Connect. We got a lot going for us here locally, don’t we?

Mary Win King: [00:07:18] It’s amazing. And if you get to know the business owners one on one, you’re just like, wow, it’s special.

Stone Payton: [00:07:26] That’s one of the things I love about this work is that, you know, they’ll come in and today it’s just me and you. But a lot of times it’ll be two or three different businesses in here and giving them a chance to connect and talk to each other. And it just without exception in my experience and I’ve been here almost two years now, Holly and I and they they really they want to help you succeed, even if they’re in your space. I don’t know that anybody else is in my space around here, but I mean, I c I had a, I had an episode Chris Chris Creamer with Atlanta Drone Cleaning. He had two other people in a similar business like to do the pressure washing the soft washing and he was trying to help. He wasn’t even here for him. He was trying. He’s he’s a main Street warrior, you know, he’s part of our thing. But he was trying to help them. And I love that that’s all over this community.

Mary Win King: [00:08:15] It’s that way. Yeah. And the neat thing is, is there’s enough business to go around. Everybody wants to live here, which I don’t blame them. You know, like, you’ve got the best of both worlds. You have the country and the horses, and I love that. And then you have the city and the small town feel and you know all that it has to offer.

Stone Payton: [00:08:32] Yeah. All right. So let’s talk about the work a little bit. Yeah, let’s say. Well, you know, I really did. It sounds like something I’m making up, but it is the God’s honest truth. Just yesterday, you crossed my mind. I knew we were going to have the interview, but Holly and my sister in law who came into town to watch Holly act over here in the in the play, the murder on the Orient Express. So Susan was here, and so so they decided it was time to take down winter and put up Easter. So, of course, it’s my job to go to the attic and get all the tubs, you know. But that is the beginning and the end of my expertise. But watching them think through and watching Holly get Susan’s ideas on how we should set up Easter and all that. But yeah, talk about the work. Let’s say that that Holly engaged you and had to, like, walk through what that process is like and maybe some of the specific services that might have unfolded as a result of that.

Mary Win King: [00:09:25] Sure. So we have recently simplified our process for our clients to try to kind of have six different custom bundles or packages which most clients might fall under. No, I don’t want to say all but most. So what we would do is we would initially set up a design consultation that would typically be where we would come. Me and my assistant would come to your home and walk through your space that you currently have and for you to tell us, okay, I love this inherited piece, we want to work around that or I’d love to change this and really be able to measure and get a grasp of what we’re working with and what you do like and what you don’t like. So that typically lasts about an hour, hour and a half, and that design consultation is $150. So that gives us a basis to kind of get a game plan of how to move forward. So with that being said, we’ve kind of started with these packages just as a basis to start from. So like the largest tier is called the Foundational focus package, and that would include like if the client needed any remodel or construction in addition to the just.

Stone Payton: [00:10:42] A great time to bring you in, right. Like we’re going to carve out half of this wall and we’re going to put a bar here and we’re going to that’s a great time to bring you.

Mary Win King: [00:10:48] Absolutely. Just even to get the scale and proportion correct. Like, you know, we had a client that kind of took out an L-shaped Island that she had that was making her kitchen feel really small. And, you know, we’re she was like, well, how big does my new island need to be? You know, those questions that really are important to get right. So obviously helping them with that. So that would be the foundational focus is kind of the bigger like if you’re doing kind of a larger project. Now, we’ve also helped a client with a ground up home in helping the exterior design of that and now getting to help with the interior design. But that could also include if the client needs shopping and decor as well, like furniture and paint colors and, you know, decor down to the pillows, which are one of my favorite things to shop for.

Stone Payton: [00:11:36] Well, it wouldn’t surprise me to discover that you may have one client that is. Yeah, I want you to go do the shopping. Tell me what to do. Go. You go get it. You just make it happen. Here’s a check, you know? Yeah. And then others that are like, Well, no, I want to go do this. I enjoy the shopping or I want you to go with me. There’s probably that whole continuum, right?

Mary Win King: [00:11:54] It really is. And it’s really fun. Like, I love going and shopping with clients too, because you get to hear their aspect of, you know, of the design as you’re in the store looking at different elements. And then we have so the below kind of the foundational focus. We have a package called the Cherry on top, and I just love that because say you have your walls and it could include paint colors if you need to change that. But if you have everything the foundation already finished for yourself and you just are looking to kind of top. It off with your furniture and, you know, rugs that are just scale in your room and artwork and things like that, then that’s kind of where that package might laugh or someone. But to your point of different people needing different things, the the package under that is called the Jumpstart package. Now we kind of base that if a client needed a specific room, like if they were struggling with a certain space in their home, we kind of base that one around it where we could help them specifically. However, to customize it and to tailor it to this one client. The Jumpstart package actually included doing a design consultation and our last client needed online help. She didn’t. She didn’t for us to help her. The best way we could serve her was we did the consultation. She needed about 25 to 30 different decor items throughout her home, not just one room. She still kind of fell under that jumpstart, you know, package concept. But then we were able to go home and work online and send her some links to each of those elements, and then she could buy them as she pleased. So she was on her own time frame for that. So really just looking and seeing what works for each client best.

Stone Payton: [00:13:47] Yeah, well, I love the flexibility because it’s not like at my home I have a little home office because we’re kind of empty nesters now. And, you know, so if I wanted to re jigger that, you could come in and say, okay, we’ll start here. And it sounds like you could come do a consultation and they could hit the brakes there and say, okay, this has been great. You’ve given me some great ideas. You’re not necessarily coming in guns ablaze and trying to write.

Mary Win King: [00:14:13] No. And and as long as I always say clients, please just communicate with me. Communication is best because then we both know what our jobs are and everybody has a lot going on and that’s okay. So if we communicate and say, okay, Mary, when I love the consultation, I love the idea, Hey, we need to wait a month, then I will contact you in a month, you know, and that works out great too. And the last thing that we’ve kind of formed that is fun is called the Designer for the day package, where if you need just it would be us coming in for 4 hours of like impactful design help of do you want you know, where the client could say, okay, should I put curtains here? And we would be able to answer all of those specific questions. And then therefore, if they need to help pass that we can, or if the client wants to do it themselves, they can.

Stone Payton: [00:15:05] So I’m sitting here kind of wondering what would keep a person from having you come in. And the only thing I can think of and it’s it’s it’s I would put it under the banner of disbelief or a concern that doesn’t warrant concern that maybe you’re going to be judgmental, right? Yeah. Is that something that you.

Mary Win King: [00:15:25] Oh, gosh.

Stone Payton: [00:15:25] I run into.

Mary Win King: [00:15:26] I do and I feel like. So I, I want people to understand that I’m like one of the most approachable people as you as you know now.

Stone Payton: [00:15:38] Yes. Yes.

Mary Win King: [00:15:39] The the this is not a judgment. This is not a place of judgment. We all have areas that we need help in. And design might just be something that someone needs help in. And it could incorporate some organization maybe, or, you know, just rethinking things. So that is something I would love for people to take the pressure off of themselves for just no judgment.

Stone Payton: [00:16:03] The only analogy that comes to mind for me is people who are at the top of their game and professional services or sports. You know, sometimes they’ll they’ll bring in a coach, right, who is, you know, a professional basketball player might bring in a coach that is just he is the free throw guy. Right. And we’re going to help you get nail that down. And it doesn’t make you less. It makes you more. I mean, so I kind of put it in that box for me from my frame of reference is, you know, get you a design coach for a day or a half a day for this room or whatever and bring it in. But yeah, I think so you run into that occasionally or Yeah, you have to be cognizant that, that Absolutely.

Mary Win King: [00:16:41] And I just, I always tell people, don’t worry, life is life. Life happens if you have you know, so many people have animals and young children and things that they’re working around and that’s okay. Like that is that is just everybody’s life. And so we want to actually make the design practical for what your everyday life looks like, whatever that is, you know?

Stone Payton: [00:17:04] Yeah. And you’re coming in with with expertise as opposed to bias. Like maybe you in a million years would never have a splash of. I think it’s knitting needles. Gray is what we have on our walls. And maybe you in a million years in your own home, you would never put that in your own home. But you’re not doing your home. You’re doing holly home.

Mary Win King: [00:17:21] Exactly. Exactly.

Stone Payton: [00:17:22] That’s something. And then you find. If that’s what we want for the background, then let’s make that pop or not pop or whatever you want to do. So you’re not you’re not Mary, winning the place. Exactly. You’re coming in with your expertise.

Mary Win King: [00:17:38] That’s exactly right. And that is what I want for it to set us apart. Like, it doesn’t matter what my personal design style is, it really matters what makes you feel good. And that I always tell a client during the consultation, I don’t want them to hire me for them just to like their home. I want them to love their home. And so in text messages and, you know, going back and forth, if they don’t say they love it, then I know we haven’t hit the market.

Stone Payton: [00:18:06] Now, are you staying firmly niched in the established home owner, someone who’s there? Or are you also finding that that there’s a market to help? Well, like real estate agents, people are putting their their home on the market to get it to where it’s it helps them sell their home.

Mary Win King: [00:18:24] Absolutely. So on the design side, my brain can’t, but I automatically go to resale value. I will ask the homeowner. So I kind of automatically think that way. But with helping the real estate agents, the neat thing is, is that has primarily been on the home staging side. But see, that is where I love bringing the business full circle of being able to hopefully help a client with their interior design and then be able to help them stage it to get it ready to go on the market. Whether that’s in recent time or if it’s in five years, it really doesn’t matter. But when I am helping on the design side, I always say, okay, are y’all planning to stay in this home? Or if we’re doing some major, you know, money investment for resale that that’s so important to think about and not overlook for for the future?

Stone Payton: [00:19:22] All right. So let’s talk about being an entrepreneur, running a business. So it’s great that you’re doing all this. Shout out to Damon. Was it Scottsdale, Forbes? I mean, that seemed like it was a great situation for you. Talk a little bit about what it was like when you decided to to make this transition, because now you’ve got to run a business, too.

Mary Win King: [00:19:42] Yeah, well, the great thing is, is also I have some family that are entrepreneurs and just knowing that if we and also I will say some of my friends that are real estate agents have helped me on the entrepreneur side and just really kind of been some mentors for me. I would say that I’ve had to just. Know that that one, everything that you would mark off your list of starting a business was one step closer. And to encourage people that way, you know, like the like the friend that I’m helping with, you know, potentially starting one in South Carolina, like go in every day and say, I’m gonna mark one next thing off your list that you accomplish that will help you get closer to starting that business and help you get better. You know, I mean, part of my studying, I mean, I would go to libraries and rent out books. I mean, I just love it. I love there’s a local actual designer, Brian Patrick Flynn, and he is amazing. But he was self-taught. So that encouragement. Right. You know, because I went to Clemson, but I didn’t major in it. But I’ve always had a passion for it. So to me, the passion can override, you know, anything else that you just don’t necessarily know until you do it.

Stone Payton: [00:21:11] So so you study the craft, you read about that. Do you find yourself also reading blogs, books, websites, listening to shows or around how to run a business to? Do you.

Mary Win King: [00:21:22] See that? Yes. And but I will say that I my main thing is I want to do God’s will in this. And I have let him, you know, really lead me in in how we operate. And I do love studying other designers and everything, but I also. Want to make sure that I just stay true to the heart of this business and why I started it and not not veer off, you know, too much from that. And just knowing that it’s about relationships.

Stone Payton: [00:21:55] It really is. Isn’t your business in particular, I would think is just it can’t be transactional. It really does have to be grounded in in relationship. And it requires, I suspect, a level of trust. Yes. Right.

Mary Win King: [00:22:10] Yes, it does. It really does. So kind of that moment that the light bulb kind of goes off in in someone’s mind of like, okay, all right, she’s done enough to where I can trust, you know, like and she say, like one of my clients was I was measuring for mirrors the other day for her home. And I was like, well, what do you think about this idea? She was like, Marilyn, I trust you. Just go for it, you know? So like that, to get to that point is, is a great feeling and it’s important. And I want other people to feel that and to know, you know, how much I do truly care.

Stone Payton: [00:22:45] Well, and do you find let’s say again, we’ll go and play that thing out with Holly. Let’s say Holly brings you in, you do a consultation. You kind of help her think through transitioning between the different holidays because she’ll do winter. She’ll do Easter. Yeah. What is it? She skips something. And of course, Halloween, Christmas and we have tubs that are that color. Like we have orange tubs with black lids. That’s Halloween. That’s great. It pastel tilts came down. Right? Right. And so so it’s all color coded in that kind of thing. And then do you find that okay, you’ll see. You’ll see Holly again for Halloween or or summer or whatever. Yeah.

Mary Win King: [00:23:23] Yeah. I think that’s important. As long as they communicate that they need me, I will mark time off, you know, and make sure that we set that apart. Yeah. I helped a client decorate for Christmas last year, and then she was like, Now make sure you have time for me next year. And I’m like, Of course I will. So she’s a client that I’ve been working with ongoing for about actually two years. Mar will be two years. Wow. You know what an honor for that of like, you know, just being able to help them with their ongoing projects within their home.

Stone Payton: [00:23:55] Well, I think that’s marvelous. I’m not even a little bit surprised that that’s the case. So I was thinking like, we have this we have a little patio home right here on the edge of downtown Woodstock, and it has a little side screened in porch that, you know, we enjoy TV outside and we have and now I’m thinking of trying to make it more like a I’m thinking about maybe a whiskey barrel. Yeah, maybe make it a little more outdoorsy, that kind of stuff. And not just the ideas of what the space could be and all, but you also probably almost certainly know maybe a good place to go find that couch or that outdoor furniture or maybe even that whiskey barrel. Or if you don’t, you’re like, okay, I’m going to go look at where are some good place to get a whiskey barrel and I’ll get back to you, right?

Mary Win King: [00:24:40] Absolutely. It’s funny you mention a whiskey barrel because I have one of those in my half bath. That’s part of I think that’s hilarious. Oh, it’s great. I have to give credit to my husband on that one. That was his idea. But yeah, exactly. So have lots of great contacts to shop there and, you know, points of references. A lot of times, thankfully, I am able to even text some people that work at different, you know, different stores and and have relationships with them. And but I do love always finding new resources if if I don’t know exactly where I’m initially going for something, it’s probably fun. It’s so fun. It’s so fun. And and sometimes, you know, you can find some surprising deals online, but you just have to know how what you’re looking for. Right. And and that’s where it’s great when when we can come in and help because even down to the dimensions of a chandelier, like knowing what’s going to look right in a space and making sure it’s not too small or not too big, that’s important and it’s hard for others to visualize it.

Stone Payton: [00:25:46] Yeah. And you’ve done so many, you have a much better feel for that. And if you find the place to get my whiskey barrel now, that’s kind of in your file. Absolutely. So the next family that wants a whiskey barrel, you’ve got you’ve got this, you’ve got these three whiskey barrel places you’re going to go check out, right?

Mary Win King: [00:26:01] Yeah. Yeah. And in that boils down to then knowing okay or those people that I would like future clients to work with or, you know, or should we keep looking, you know, kind of thing. So but to be able to say, hey, go over and visit so-and-so at the local store, I just think it really helps once again bring it down to a fun experience. And keeping it simple.

Stone Payton: [00:26:26] Yeah, well, it’s like if somebody asked me about equipment, like maybe they’re going to do a podcast thing on their own, you know, I can save them a lot of heartache by, you know, don’t buy this kind of might get.

Mary Win King: [00:26:35] This kind of like.

Stone Payton: [00:26:35] Here’s some just because this is my.

Mary Win King: [00:26:38] World. Right right right exactly. And. And so it’s it’s so fun to be able to to help different things. And I like, I like challenges. I, I don’t I don’t want to just stay in one realm of style to help certain clients that only have, you know, say, an updated traditional style or something like that.

Stone Payton: [00:26:58] Yeah. You mentioned your husband briefly. What’s his.

Mary Win King: [00:27:00] Name? His name is Corey.

Stone Payton: [00:27:01] Corey. So but the reason I mention it is in my experience, this is at least been true for me. Having a support system has been so incredibly helpful to me in my entrepreneurial journey. And I just I got to believe and I have it, spousal support, people that are close to you, have you found that to be important for you as well?

Mary Win King: [00:27:24] Very, including our 11 year old daughter. She’s so supportive. And and it gives me an opportunity as an entrepreneur to tell her, look, if you love something, go after it. Don’t be scared, take some risks. You know, and this was the kind of one of the first times that I’ve been able to take a risk on myself in doing it, but also kind of follow your gut. And that’s something I really want and hope for, even for my clients. Like one of my goals that you and I talked about prior, but is to work with our clients so closely to where at the end of a project they can go out and even feel good about selecting something for themselves decor wise, you know? And like one of my clients said, I just keep coming back to this one piece of artwork. I’m like, Good, That’s what I want you to listen to, you know? And she loved it and it worked and totally worked. So. So just yes, our family, I’m so thankful for such a great support system. And just the neat thing is, is my husband and I have just recently finished building a ground up cabin in Maggie Valley, North Carolina. And so that was a fun experience to be able to use our design elements and like bounce ideas off of each other. And he has a good eye too. So just really pull things and make it what we really wanted to envision it being.

Stone Payton: [00:28:53] So, yeah. Okay. I’m going to shift gears on you a little bit here before we wrap. I’m interested to know and it turns out our listeners are too. We’ve got some great feedback on asking this this question outside the scope of your work. What, if anything, do you have a tendency to nerd out about and really get involved with? For me, it’s hunting and fishing.

Mary Win King: [00:29:12] Oh yeah. My other love is horses and outdoor, you know, nature and animals. And we have three cats and two horses and one dog and 13 acres in ball ground. And so, so yeah. So just spending time with them and having friends over to spend time with them and kind of get that, you know, just laid back feel of being at the barn.

Stone Payton: [00:29:39] Yeah. So you kind of live that, that country life. Yeah. Oh yeah. It’s awesome. All right. What’s the best way for our listeners to connect with you? Tap into your work, have a conversation with with you, email, LinkedIn, whatever is appropriate, but let’s make sure they can connect with you.

Mary Win King: [00:29:55] Yeah. So the we have a website, of course, so you can contact us through our website. It’s w w w dot simplicity home staging and design with the word and actually spelled out dot com. And then if you’d like to email us, it is simplicity home interiors at gmail.com. Or you can feel free to pick up the phone and actually call me or text me, which would be great. At 6062600175. And I would love to add that we didn’t talk too much about home staging, but we love doing occupied and vacant home staging for our a lot of real estate agents, home owners that are getting their homes ready to go on the market as well. And we’ve had experience and been blessed to be able to help stage homes from anywhere from 250,000 all the way up to 3 million. So it’s it’s been a great experience to see that transformation. And in a few hours, it can make a huge difference.

Stone Payton: [00:31:03] Well, I bet it does. It it can make a real difference in the price that you get for your home. So realtors out there, yeah, you’d like to connect with them as well. Well, you know, what might be fun is have you come back sometime? Maybe with a delighted realtor client and we’ll give them a chance to talk about about their business, but. But also maybe talk about how you collaborate.

Mary Win King: [00:31:24] Absolutely.

Stone Payton: [00:31:25] I think that would be a very informative segment. So if you’re up for that woman, I love that.

Mary Win King: [00:31:30] Yeah, already. Yeah, I would love that because it just to educate people how much it can truly help. And those online pictures when when potential buyers are scanning through to let. Your home set apart and stand out to being clean and simple and really letting the flow work for them to see them in their home. You know, it just it really can be so important.

Stone Payton: [00:31:53] All right. We’re going to make that happen.

Mary Win King: [00:31:54] Awesome.

Stone Payton: [00:31:55] Well, it has been an absolute delight having you in the studio this morning. Thanks. Well, thank you for sharing your insight, your perspective and your energy. I thank you. I love your. This has been fantastic. You’re doing important work and we sure appreciate you.

Mary Win King: [00:32:11] Thank you so much.

Stone Payton: [00:32:13] My pleasure. All right. Until next time, this is Stone Payton for our guest today, Mary winking with simplicity, home staging and design, and everyone here at the Business RadioX family saying, we’ll see you again on Cherokee Business Radio.

 

Tagged With: Simplicity Home Staging & Design

BRX Pro Tip: 4 Reasons Someone is Not Buying From You

March 1, 2023 by angishields

BRX Pro Tip: Ask for a Review

February 28, 2023 by angishields

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BRX Pro Tip: Ask for a Review
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BRX Pro Tip: Ask for a Review

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I love it when I get testimonials, reviews, anybody out there in the marketplace saying good things about me or us. What’s the secret, man, on getting reviews?

Lee Kantor: [00:00:18] Yeah, if you’re just waiting for people to review you, then you’re going to find a lot of people who are going to take the time to review you who might have something negative to say. So, I recommend being proactive when it comes to reviews and put a system or process in place that just ask for reviews, either yourself as part of your service right after they’ve finished or after you’ve done some service for somebody or just part of what you do every day.

Lee Kantor: [00:00:43] It’s just the fact in today’s world that people rely on social media, they’re constantly looking for some sort of third-party validation of the services before they make a purchase. So, whatever you can do to just have an over-abundance of positive reviews, I would put something in place to make sure that happens.

Lee Kantor: [00:01:04] You know, to get five-star reviews used to be a nice-to-have, but it’s becoming more and more of a must-have. So, I would do some things like ask everybody that has ever worked with you to say, “Hey, do me a favor. Review the service,” number one. Number two, every time you have a service, ask them at the end of it. Go, “Hey, do you mind doing a review?”

Lee Kantor: [00:01:27] I know, like my dentist, as I’m leaving the dentist’s office, they’re like, “Hey, give us a review. We’ll give you a $5 Starbucks card.” Like, a lot of people are bribing people for reviews in order to get more and more reviews, and it’s something to think about. If the person doesn’t like your service, they’re going to pass. But if they like your service and you offer them a little something, they’re more likely to say, “Okay, yeah, I’ll give you a review. Why not? I’ll do it right now.”

Lee Kantor: [00:01:55] So, anything you can do to encourage someone right now to give you a review whether in Google, whether on your website, whether on Facebook or whatever social media platform you use, definitely do that. It’ll help you grow your brand, grow your business.

Dillon Adams with The Adams Collective

February 27, 2023 by angishields

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Dillon-AdamsDillon Adams is the Division Manager at The Adams Collective, LLC. The Adams Collective is a one stop shop for your pest control and moving needs.

When it comes to your move, you’ve already got enough on your plate. You want service that gives you one less thing to think about instead of just another project to The-Adams-Collective-logo manage.

The Adams Collective makes it our priority to be there when you need us.

Your job is simple – let us know where you are and where you’re going, and we handle the rest.

Follow The Adams Collective on Facebook.

Austyn-GuestAustyn Guest is a young entrepreneur from the The Kid Biz Expo program.

 

 

 

Layla-DierdorffLayla Dierdorff is a young entrepreneur from the The Kid Biz Expo program.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Kid Biz Radio. Kid Biz Radio creates conversations about the power of entrepreneurship and the positive impact that journey can have on kids. For more information, go to Kid Biz Expo. Now, here’s your host.

Layla Dierdorff : [00:00:28] Hi, I’m Layla Dierdorff .

Austyn Guest: [00:00:30] And I’m Austyn Guest.

Layla Dierdorff : [00:00:31] And we have a special guest here today, Dylan Adams with the Adams Collective.

Dillon Adams: [00:00:36] Good morning, guys. How are you guys this morning?

Layla Dierdorff : [00:00:38] Good. How are you?

Dillon Adams: [00:00:39] Doing good.

Layla Dierdorff : [00:00:40] So, mind telling us a little bit about what you do and stuff?

Dillon Adams: [00:00:43] Of course. Yeah. So I run a full scale moving company and pest control company or a multi divisional service. We try to be a one stop shop for the just the community.

Speaker1: [00:00:54] How did you get into that? What kind of motivated you to go into that field?

Dillon Adams: [00:00:59] So I traveled for about 12 years doing a bunch of different trades, and I kind of wanted to bring that to my community in town and build something here that I was able to actually support the place that helped raise me instead of just traveling all over the country and doing it elsewhere.

Speaker1: [00:01:17] How do you believe your work is impacting the community?

Dillon Adams: [00:01:22] I think that. When I come in, I really come in and try to help people solve their problems, regardless of what it is. I think that through that and through helping people just overcome whatever. Whatever life throws at you, because life’s going to throw tons of different things at you, right? Whether it’s you wake up, you wake up late or you’re having a bad hair day or your friend didn’t text you, whatever it might be, I try to help you, obviously, with those things and other things, job related that can help you. That just enables you to get through life easier and then you can show up for someone else better.

Speaker1: [00:01:58] So do you think that kind of motivates you to keep going whenever you’re having those bad days, just like for sure?

Dillon Adams: [00:02:04] I think back to the people that I have helped and just the how the community has helped me and that that’s what really pushes me through, is seeing other people pour into me and that helps me pour into other people.

Speaker1: [00:02:15] You said that the community helps you. Is there anybody in particular that’s really helped you and like you kind of look up to them?

Dillon Adams: [00:02:21] Yeah, you guys know, it’s been since I started coming in Canton Business Club has been a big one for me. All the business clubs and everyone in there, Renee and Amy have taken me under their wing. I feel like a kind of like their kid as well. So but it’s it’s literally the community and everyone that’s in here. And I think that we live in a very, very special place that’s different from like I traveled I traveled the entire country for 12 years. So seeing the way that this place operates and having the ability to grow up here and just seeing how it’s expanded and how we all pour into each other is it’s incredibly motivating and it keeps me going.

Speaker1: [00:03:01] Tell me a time when a project or goal didn’t really go as planned, and how did you react to that or learn from that experience?

Dillon Adams: [00:03:07] So this just happened to me. Actually last weekend I had a call from an old colleague and he had an emergency job. He needed to get a pipe changed out. And so I drove up to South Carolina to help him real quick. We got it changed, finished about two in the morning, and then I got a call at about eight in the morning saying, hey, the pipe you guys put up fell because someone else knocked it over and I need you to come back and redo the work you just did. So we run an on 5 hours of sleep, ended up going back to work getting there, and we got it done that day. They were super appreciative, didn’t go as planned and obviously like was less than favorable conditions. But we got through it and we solved the problem.

Speaker1: [00:03:52] Does that kind of like help you learn in other situations how to possibly prevent those types of things from happening? Yes.

Dillon Adams: [00:03:58] And stuff. Yes. So every situation, even if you it’s it’s to me, it’s only a failure when you quit. But as you keep going and no matter what it is, even if it didn’t go as you planned or you didn’t like the way that maybe the outcome turned out, it still provides a learning situation there. It provides a lesson that you can build upon. And if you absolutely didn’t like the way something went, then you can just make sure and take every precaution for that to never happen again.

Speaker1: [00:04:29] Yes. How did you learn how to do your craft? Like did you like just kind of figure it out as you went? Did you have someone that you went to or.

Dillon Adams: [00:04:39] So when I was a when I was 16 about, I always had a truck no matter what. So I was one of my only only kids in the friend group that had a truck. So obviously I had called to help move couches and stuff like that. And then from there it kind of expanded. And when I was 18 and 19, I was fortunate enough that my father had a big old box truck, 26 footer. And he said, if you want to if you can use this to make money, then you can use it. And so I was 18, driving a 26 foot box truck probably had no business doing that. But I learned I didn’t hit anyone’s car.

Speaker1: [00:05:15] That’s good.

Dillon Adams: [00:05:16] Oh, good. So just kind of a learning experience.

Speaker1: [00:05:20] What are some current goals you are pursuing right now within your business?

Dillon Adams: [00:05:24] Currently, I am trying to grow and expand my company and create something that is able to really benefit the community in multiple different ways, but then also help myself and the guys that are helping me to build this. So it’s really about stability and creating that constant inflow of of revenue.

Speaker1: [00:05:49] Speaking of goals, are there any goals that you had once you started that you’ve like absolutely dominated and like you’ve passed completely completed?

Dillon Adams: [00:05:58] No, no, I have had we actually the counter thing is I did start a little more bright eyed and bushy tailed, you could say. I started with three different divisions when I came out of the gate, and that was a little bit more than I should have started with. And so in that it just took a little learning. I had to step back from one of those divisions and actually take it down for a while. So it was like I had to slow down to speed up.

Speaker1: [00:06:24] Are you glad that you did that?

Dillon Adams: [00:06:26] Like I am, It saved me a lot of stress. And what we say, we talk when we talk about it, we say we were we were tripping over fifties to get $1 bills, so.

Speaker1: [00:06:38] What do you believe was your biggest mistake through your entrepreneurial journey?

Dillon Adams: [00:06:42] I would say there are no mistakes because they’re all lessons, right? So like back like when you guys ask the question about the lessons or about the hardships, it is all. Just it’s all it’s all just a learning opportunity. And it is what you what you get from it.

Speaker1: [00:07:00] So with that, what is the biggest advice you would give for all the entrepreneurs just starting a business now?

Dillon Adams: [00:07:07] I would say follow your gut and to stay curious. If something is interesting to you, I would say follow that. And then if you see a problem and you can come up with a solution, then expanding on that is what will ultimately could grow you to your business.

Speaker1: [00:07:26] What is your favorite part of the job versus your least favorite part of the job?

Dillon Adams: [00:07:30] Oh, the favorite. My favorite part of the job is getting to help people, seeing their faces. After I’m able to help them move their entire lives over and fit it all into a 26 foot box truck and then move it over to their new house. And then seeing the relief that they that they have when they’re like, Wow, this was such a great experience. I have never had one like this before. I can now just have to worry about moving in and unpacking. I think one of my least favorite things would honestly just have to be the paperwork. The paperwork.

Speaker1: [00:08:00] Paperwork is not fun.

Dillon Adams: [00:08:02] I’ve always been a man. I’ve always been out there hands on in the field, doing work with my hands. I’ve never been one to sit behind a computer desk, but in this position, doing what I do as the company owner, you have to do things sometimes that you don’t want to do. And so for me, I have to do the paperwork now, so hopefully later I don’t have to. Yeah.

Speaker1: [00:08:23] Is there any advice that you’ve received from other people that have really helped you?

Dillon Adams: [00:08:28] Hmm. Advice that I’ve received, Yes. It’s only a failure if you quit trying. And that’s not true. I stick by that.

Speaker1: [00:08:38] What any misconception can misconceptions about what you do like?

Dillon Adams: [00:08:44] I guess as far as the moving goes, maybe that they think that we’re just there to move them and get their stuff and then move it over. But that’s not how we approach the move at all. We really we know that moving can be one of the most stressful things that you do in your life. And so we really the approach we take is that you’re like our neighbor or like, like my mom. I treat every customer like that so that they know that they can just so it feels more of like a friendship and hangout session rather than this big ordeal of moving their life.

Speaker1: [00:09:20] Where do you think you would see yourself in the next five years?

Dillon Adams: [00:09:24] Five years? Yeah. I hope I work for you. I want to work for you guys in the next five years. I would like to have a couple of divisions up and running. I would like to be able to continue to pour into the community and help anyone that needs help. Just grow, including you guys and. Honestly. Anything else anyone needs?

Speaker1: [00:09:51] What is your role within Kid Expo organization and what led you to be part of it?

Dillon Adams: [00:09:56] So I run and help with the blue collar side of kid’s biz and enlightening kids on how they can use their hands and solve problems physically in order to open that mindset to see what blue collar things later that they could possibly be interested in. I got involved because I bugged Renee and Amy enough to let them help me at an expo, to let me help them at an expo. And then I built them a really nice lemonade stand, and I think that’s what got me in there.

Speaker1: [00:10:28] Whenever you first started, did you ever see yourself helping other businesses and like doing what you do?

Dillon Adams: [00:10:36] I had no idea how much I would pour into the community and how involved I would be with the other businesses, because for me, I deal directly with people moving their houses or people that need pest control or mosquito control. So the fact that I deal with and have relationships with what I feel like is 90% of the small businesses in Canton or Cherokee County, it just really I was not expecting that at all. And it was definitely. But I’m so glad I did.

Speaker1: [00:11:07] Do you think networking was a big part of that, like getting more 100%?

Dillon Adams: [00:11:13] Networking was a big one for me and that really is what I saw that helped me grow is because I was able to just help a couple people and then other people heard from that and it got me more referrals. And it’s just networking is 100%. It’s the best way to reach out and get your name out there and actually just learn who’s in your community and what what it is that they need and how you can assist them.

Speaker1: [00:11:36] Are there any other ways besides networking that can really help you grow your business?

Dillon Adams: [00:11:40] Cherokee Connect Facebook Marketplace Social media as it’s a double edged sword, but for business owners, it definitely is something that to utilize. We’ve done almost zero marketing, paid marketing, advertising and between Canton Business Club and Cherokee Connect and everything online, it’s kept us afloat.

Speaker1: [00:12:01] So what values do you think are important to you when you think about the kind of business you want to build?

Dillon Adams: [00:12:07] That’s a good one. I think really for me, something that an old maintenance man said to me once was that. It doesn’t matter the skill or the trade doesn’t matter what you’re doing. Anyone can be taught a skill or trade. What you can’t teach is character and and how to be as a person. So when I’m growing my guys, or if I’m looking to add guys or what kind of environment I want to bring to my job and my workplace, it is one of just grace and understanding and empathy for whatever anyone’s going through. And I think doing that and focusing on the culture of it is what really has made us so successful.

Speaker1: [00:12:54] How do you feel about personal growth and how does that affect your business?

Dillon Adams: [00:12:58] I am really big on personal growth. Ask Amy or Rene. That’s probably one of the hardest challenges that I’ve gone through. Through life is just constantly growing as as a person, because you always feel like when you’re yourself, you think you got it, you think you understand, and then you look back at yourself five years, you look back at yourself five years ago and you say, Wow, that person didn’t know a thing. And so I think it’s constantly doing that, and it’s hard in the present to stay present and then but also to remain open to growth and trying to continue.

Speaker1: [00:13:33] Are there any books that you would suggest to help with that?

Dillon Adams: [00:13:36] Atomic Habits, The Way of the Superior Man. No more Mr. Nice Guy was a good one for me.

Speaker1: [00:13:43] Hmm. What is your favorite quote?

Dillon Adams: [00:13:47] Embrace the suck. If you can embrace the suck, then life is a whole lot easier.

Speaker1: [00:13:57] Does that mean? Just like, kind of like rolling with, like, whatever life throws at you?

Dillon Adams: [00:14:01] Exactly. Rolling with the punches, You know, it’s like even there, people say silver linings, glass half full type deal. So but if you think about it, like no matter what, you can always find good in any situation, even the darkest of situations. And so I had I was once on a job and I had one of my employees when I was doing the industrial work. He landed on top of a $22,000 machine and he broke it. It a pretty dark, dark day. But because of how we handled the situation and got it handled, paid for, covered and replaced, we actually ended up doing more work for the company we busted the machine for.

Speaker1: [00:14:44] Do you think how you view the world like Very positive has impacted your customers and your employees.

Dillon Adams: [00:14:53] I would like to think so. I sure hope so. I think that you that’s one of the things that you wouldn’t maybe really know. Because they’ll go. If you’re really acting in selflessness, I think that they will go in and spread that to someone else. And it’s kind of like pay it forward type deal.

Speaker1: [00:15:17] How do you what do you think about the phrase you are the sum of the five people you spend the most time with?

Dillon Adams: [00:15:23] I agree. And another fact is you make actually within 2 to 3000 within your five friend group.

Speaker1: [00:15:32] But. Really.

Dillon Adams: [00:15:35] It’s an interesting, interesting statistic. So like. If you’re a millionaire, right? Typically, you’re probably going to hang out with other millionaires, most likely because you guys are all in the same mindset growth wise, trying to grow. I’m not saying millionaires can’t hang out with people that aren’t millionaires, but typically they tend to surround themselves with that. And so if you look at the people you surround yourself with and you ask might be a little harder for you guys right now, you guys are probably in the top percent of your your age group bracket for me.

Speaker1: [00:16:11] I hope so.

Dillon Adams: [00:16:12] Yeah. But as you get older and you look around and you see that and you’ll see that the people that are making more money are usually more focused on self-growth and being a better person.

Speaker1: [00:16:23] Whenever you’re hiring people or choosing who to hang out with, do you look at what they value and how they act around others to help you make those decisions?

Dillon Adams: [00:16:31] Of course, yes. I always look around who I associate myself with and I feel like I’m a pretty good judge of character. I also do believe in grace, though, and I feel like some people like you’re not. I might like someone that you don’t like, but I think that’s all comes down to opinion and basically how that other person shows up in their life. So I think everyone deserves deserves a fair shot until they show you otherwise.

Speaker1: [00:16:59] How do you go about goals like if you set a goal for yourself, how do you like to go about achieving stuff?

Dillon Adams: [00:17:07] So the old way what I used to do, this is something I’m actually currently working on. So what I used to do was I would just set a pretty broad goal and I would just aimlessly try to get there with no real direction or roadmap. What I’m working on now and constantly auditing myself on is I set a goal and then I reverse engineer it. So I’ll set a year goal and then from there I break it down. How do how am I going to get there in a year and I break it down into six months? Okay. If I’m going to be there in a year, where do I need to be in six months? And then I break it down more where I need to be every quarter? Where do I need to be every month? And you set those things. And the more it seems tedious and like probably a little extra, but the more granular you get with it. The easier it’s going to be to obtain. Because now instead of just I want to I want to own my own company, you now have Och, I want to own my own company and you have that broken down into steps all the way down to the day. You’re going to know what to do every single day instead of just aimlessly waking up and saying, Oh, well, I’ve got to start a company, but I don’t really I don’t really know what to do.

Speaker1: [00:18:16] What is one thing that you are deeply grateful for right now?

Dillon Adams: [00:18:21] I probably sound like a broken record, but I’m really grateful for our community here. I’m really grateful for what the ability and the opportunity that has grown in Cherokee County and what it provides to people that want to start a business, even like yourselves. You guys have been to Camden Business Club and see how many people are there and how many people just really want you to win. And it’s genuine. Everyone really does want you to win.

Speaker1: [00:18:47] Yes, it is a very supportive community. You mentioned opportunity. So would you agree that like one of the biggest things with starting a business is just getting more opportunity for sure.

Dillon Adams: [00:18:59] And I think that’s really just life is the opportunity and it’s what you make of it. There’s there can be a million opportunities in front of you, but you the only opportunities that you’ll get are the ones that you go out and actually execute on. So you can have these things in front of you. But if you don’t do anything to make it a reality, then nothing’s going to happen. And I think in entrepreneurship that’s kind of the mindset you have to adopt naturally. You have to figure it out. You have to figure out how you’re going to do it, how you’re going to sell it. And so you apply that and it ends up you end up applying it not only to your business, but it ends up applying to your entire life and how you just operate.

Speaker1: [00:19:34] What are some goals that you have for your business right now?

Dillon Adams: [00:19:37] I would like to make at least half a million dollars this year. Revenue.

Speaker1: [00:19:43] It’s a pretty good goal.

Dillon Adams: [00:19:44] That is a pretty good goal. It’s pretty high. I think we can do it. It’s definitely something that’s going to be hard to do. But if it’s hard, that means you’re it means you’re doing the right thing. And I think that’s something that with like heart, if something is hard for you, if you find something in life that is hard or if it makes you nervous, as long as it’s not dangerous, then I would I would challenge you to do that. Because if you’re scared or if you’re nervous, that means that there’s an opportunity for growth, because that’s where the most growth happens. You don’t you don’t grow a whole lot when everything’s great, but you do grow a whole lot when you overcome challenges. Like for you ladies, like I’m sure you guys know a whole lot more now about starting businesses and at first.

Speaker1: [00:20:32] A lot of new nothing. We have definitely grown a lot with Kid Biz. It’s been very.

Dillon Adams: [00:20:37] Helpful. Think about where you guys were a year ago, you know, like compare that to now.

Speaker1: [00:20:42] Definitely different. Right. A lot happens. Yeah. What steps are you taking to achieve your this current goal of yours?

Dillon Adams: [00:20:52] So we are setting we have to make at least. 45,000 revenue every month. That’s a big goal. And so but it’s getting out there and focusing and just really staying open to the community. I’m on Facebook all the time. Tag me and tag me in posts. I’m following up with people. I’m about to leave here and go go look at another move. And so it’s just it’s just staying on it and staying hungry. And even when you’re tired, you just got to push through and do the things you don’t want to do.

Speaker1: [00:21:25] Would you say you agree with the quote, The best things in life are on the other side of fear?

Dillon Adams: [00:21:30] Yes, I do. That’s a very deep quote.

Speaker1: [00:21:32] This is a very difficult.

Dillon Adams: [00:21:35] I think like I think and that’s like kind of what I said about the on the other side of fear. That’s that’s growth because you learn from that. And it allows you to, when you come to that problem the next time, you won’t nearly be as scared. Like if you guys have to start another company, it’s going to be way easier this time than it is than it was a year ago or whenever you guys started.

Speaker1: [00:21:59] How do you use networking as like, marketing?

Dillon Adams: [00:22:01] I think. Networking. Makes you able to grow a personal relationship and really allows instead of them to know your business, to know who you are as a person. And I feel like if people know who like you are as a person, it makes them more able. It breeds a bigger connection between you and them, and they’re more likely to refer you because you’re not just a company that they don’t just think of your product. They think of you. Mm hmm.

Speaker1: [00:22:30] If you had the attention of the world for 5 minutes, what would you say?

Dillon Adams: [00:22:34] Okay.

Speaker1: [00:22:35] You had the whole world listening to you.

Dillon Adams: [00:22:37] For 5 minutes or.

Speaker1: [00:22:38] 5 minutes. What would you say?

Dillon Adams: [00:22:41] All right, This deep, deep quote.

Speaker1: [00:22:43] Very deep question.

Dillon Adams: [00:22:45] If I had the world’s attention for 5 minutes, I would challenge everyone to try and do a nice thing for someone else today. Reach out to an old friend or stranger and be present and intentional with them. I would implore everyone to actually listen. And when I say listen, that means actually listen. Most people don’t fully listen. They just hear and just try to grow that connection with them and just try to be intentional and see where the universe and the world needs you. Where Cherokee County needs you. We all need help.

Speaker1: [00:23:22] Yeah. You don’t have to change the whole world. And one day you can start small.

Dillon Adams: [00:23:26] Yeah. And I think if it. If everyone does one little thing. Then the world would be a whole lot of a better place.

Speaker1: [00:23:33] Agreed. Agreed? Yes. Where can people find you with your contact info.

Dillon Adams: [00:23:39] So you guys can find us on Facebook? We get tagged in Cherokee Connect a lot. Where are the Adams Collective? You can schedule a free moving quote at atoms CO moving dot com or a free pest control quote at Adams Co pest control dot com.

Speaker1: [00:24:00] So we’re going to play a little this or that just to. Okay, just wrap it up for fun. Cats or dogs?

Dillon Adams: [00:24:06] Dogs.

Speaker1: [00:24:08] Pool or the beach.

Dillon Adams: [00:24:09] Uh. I guess the beach or neither.

Speaker1: [00:24:13] Not a breakfast or dinner.

Dillon Adams: [00:24:17] It used to be dinner, but now breakfast.

Speaker1: [00:24:20] Pie or cake?

Dillon Adams: [00:24:21] Cake.

Speaker1: [00:24:22] Superman or Batman.

Dillon Adams: [00:24:28] Batman. Because he’s a normal. He’s a normal human like me.

Speaker1: [00:24:31] All right, This one, Marvel or DC. Oh, this is gonna.

Dillon Adams: [00:24:38] Uh, I guess Marvel.

Speaker1: [00:24:40] Yes. Yes. We would like to thank you for coming on to the Kid Biz Radio podcast. Yes. Thank you very.

Dillon Adams: [00:24:53] Much. Thank you, ladies, and I appreciate it. This was fun, you guys. This was my first interview.

Speaker1: [00:25:01] And you did great. Yes, you did. Amazing.

Dillon Adams: [00:25:03] Thank you. Yeah. You guys ask really good questions. So anyone else that if you guys come on this show, be ready.

Speaker1: [00:25:11] Be ready to ask deep questions. You have to think.

 

Tagged With: The Adams Collective

Ryan Englin with Core Matters

February 27, 2023 by angishields

Ryan-Englin
High Velocity Radio
Ryan Englin with Core Matters
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Ryan-EnglinRyan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people.

Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees.

Ryan was determined to help them find a better way. His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster.

With almost a decade in the business, Ryan has helped business owners achieve their goals by hiring the right people.

Follow Core Matters on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

  • Why is recruiting so hard?
  • Why can’t companies find good people?
  • What can someone do to hire better people?
  • What are “passive” job seekers, and how can I find them?
  • How does someone keep a good person once they hire them?
  • I’ve had a bad experience hiring. How can I make sure I don’t repeat the same mistakes?
  • What is a “Rock Star” employee, and how can I find one?

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: [00:00:15] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Core Matters. Mr. Ryan Englin. How are you, man?

Ryan Englin: [00:00:32] I am fantastic.

Stone Payton: [00:00:34] Well, it is a delight to have you on the show. I got a ton of questions. I’m sure we won’t get to them all, but I think a great place to start would be if you could articulate for me and our listeners mission purpose. What are you and your team really out there trying to do for folks? Man.

Ryan Englin: [00:00:54] You know, our mission is to help entrepreneurs understand that there is a better way to run business so that they have the time to focus on the things that they that matters most to them. And, you know, I grew up in an entrepreneurial blue collar family, and I remember my dad telling me I’m doing this to provide a better, you know, better opportunities for you kids and to give you guys the things we didn’t have. And I see entrepreneurs do that all the time. And then the 18, 20 years goes by and they’re like, Well, the kids are grown now and all the things that were really important I didn’t have time for because I was so busy, so focused on growing this business.

Stone Payton: [00:01:31] Well, that’s a little bit of the history, but what is the full backstory, man? How did you land into this line of work?

Ryan Englin: [00:01:40] You know, like I said, I grew up in an entrepreneurial blue collar family, and I did like any good son would do, and told my dad, I’m not going into the family business. So I went to college route, I went to corporate, and I just was like, This isn’t me. So eventually became an entrepreneur and I wanted to work with contractors that were making it happen. And so I ended up working with a lot of home service contractors, you know, those HVAC technicians and plumbers that that keep everything working for us. And, you know, a couple of years into it, they were all struggling with the exact same thing. They didn’t have enough people and as many leads as I could generate for them, as many opportunities I could generate for them in a marketing world, they still couldn’t find enough people. So it was in an act of desperation, insanity, whatever you want to call it. I said, You know what? Maybe I should help these guys hire front line people. And about seven years ago I did that with resounding success, and it was so much more fun. It was so different that I just said, This is what I want to do. There are so many people that don’t know how to recruit, that don’t know how to hire because no one ever taught them. Let’s create a coaching and training company where we can teach them how to build these systems and processes and attract, hire and retain the best people that are out there.

Stone Payton: [00:02:57] Man, what a noble pursuit and an important calling. Why is recruiting so hard? I mean, it’s hard for all of us, those of us in the professional services arena too. But and especially for these for these folks, you think.

Ryan Englin: [00:03:11] You know, there’s no one real easy answer. But I will tell you this. The biggest shift that I think people need to make when it comes to recruiting is realizing that recruiting is not an HR function. Recruiting is a marketing function. And when you recognize that and you start treating it like marketing, recruiting becomes a whole lot easier.

Stone Payton: [00:03:34] What an interesting frame to put on it. So in your experience, if you if you put it in the in the marketing function, it’s easy is probably not the right word, but more practical, more more cost effective, more efficient to find. I’m quoting here good people.

Ryan Englin: [00:03:55] Yeah. You know, if you think about it for a second, when it comes to recruiting, what’s the first thing most people do? They they put a job description up on a job board somewhere like indeed. Or something. And they wait for people to apply. Well, that job description is an advertisement for an opportunity to join your team. But they’re all boring, they’re all dry, they all look the same. What is the one of the biggest rules in advertising? You’ve got to stand out. You’ve got to be different. You’ve got to get noticed. And so many people think, well, I just put the same boring job description up there and it just doesn’t work. No one wants to work anymore. It’s like, Yeah, but you look like everybody else and you’re not. Let’s make that ad really stand out. Let’s make it pop, let’s make it so people go, I want to be a part of that team.

Stone Payton: [00:04:42] I love it. So you’ve been at it a while now. What are you finding the most rewarding about the work? What’s the most fun for you?

Ryan Englin: [00:04:52] You know, the thing for me, being a coach, being a trainer, the thing that just lights me up more than anything is people that are willing to make this shift and watch someone be coachable and go through it and transform not only their business but their personal life, because they go, Wow, now I’ve got people I can trust. I can grow the team as fast as I want, whenever I want. I got time for the things that are really important. I get to travel more. I get to spend more time with the kids. I get to work on these side projects. When I see that happen. That that’s. That’s why I do this every day.

Stone Payton: [00:05:23] So you’ve had the benefit of coming up in that entrepreneurial environment. Have you also had the benefit of one or more mentors along the way to kind of help you navigate that terrain of being in business?

Ryan Englin: [00:05:40] Oh, absolutely. I love mentoring. I think there are people that have been to the mountaintop that I want to climb. What better way to get to the mountaintop quickly than to go find someone who’s already done it? Absolutely.

Stone Payton: [00:05:55] And emulate those those behaviors, those disciplines. I mean, it really can sort of remove some of the friction and shrink the timeline if you’re willing to do that and seek them out. In my experience has been in our world, I’m sure it’s the same in yours. These people, they want to help. If they genuinely want to turn around and help other people grow and maybe save them a little of the heartache that they lived through, don’t they?

Ryan Englin: [00:06:20] Absolutely. You know, it’s funny that you bring up mentoring. It’s one of the principles we actually teach our clients is to implement a mentoring program for new recruits. And taking someone who’s seasoned on the team, not anything super structured or super overwhelming, but bake in a relationship for them when they’re on a new team. You know, Gallup has an engagement survey that you can go take for your team. It’s called the Q 12, and it’s all about how well your teams engage. And they found that if your team members, if someone on your team says, I have a best friend at work, that’s one of the questions. Do you have a best friend at work? If they say yes to that question, there’s a more than 80% chance that that person’s engaged just based off that one question. And when you create a mentoring program and someone who’s been there who can show them the ropes, you build that relationship that often blossoms into a friendship. And it just makes it so much easier to start recruiting when you’re able to do something like that.

Stone Payton: [00:07:14] I’ll bet. All right. So let’s talk about the work in my world. I would call it the engagement cycle, but early on, like if we were engaging you to help us or if I ran an HVAC company or something like that, especially the early stages of that relationship, what does that process look like as it unfolds?

Ryan Englin: [00:07:33] Yeah, So once we realize that someone wants to make this shift, I mean, that’s the biggest thing. If someone just says, Hey, I know what to do, I just need to do more of it. That’s often a challenge or a hill we can’t die on. But for someone that says, Yeah, I’m ready to do something different, we work with them directly for 90 days. And what we do is we work on all of their recruiting processes and systems, get them built, get them implemented, and then we teach their team how to run them on their own so that they’re not stuck having to work with us all the time. And they’re going to be better at it than we ever will because they’re living it every single day. And so we teach their team how to do it inside of that 90 days. And then after the 90 days. Now let’s start looking at onboarding and retention and all these other things. But now we’ve got a steady stream, high quality applicants coming in. We can turn that dial up anytime we want. We can fill every open position. Then after that we can say, okay, now let’s start working on how do we retain them, how do we engage them, how do we get them more productive?

Stone Payton: [00:08:32] Well, I’m glad you brought up retention and I have some questions around that. But before I go there, I’m always interested in the the the sales and marketing thing, man. How does the whole sales and marketing thing work for a guy like you? How do you get the opportunity to even have conversations with prospective clients?

Ryan Englin: [00:08:52] You know, the work that we do is actually been described by many people I know is disruptive. It’s a different way of thinking about it. So most people don’t wake up and say, Hey, this core matters. I want what they got. They don’t think about it. You know, there’s not a lot of people out there that are training and coaching and how to do this differently and really get successful, be successful at it and get really great results. So the number one way people learn about me is by doing shows just like this and getting the message out there because so many entrepreneurs, they want to learn and they they invest in, they’re learning, they’re reading books, they’re listening to podcasts, they’re they’re going to webinars. And so we found that’s the most successful way to get this message in front of people.

Stone Payton: [00:09:32] All right. Let’s talk about hanging on to him. Once we get we get a good one. How do we keep a man?

Ryan Englin: [00:09:39] You know, here’s the thing. And the studies show this Looking for work is one of life’s most stressful events. So think about that for a second. This is on the same list as death of a loved one. Divorce, relocation looking for work is on that same list every single year. Looking for work sucks. It’s not fun. People don’t like it. So if you’ve got somebody who is leaving you, that means they were looking for work somewhere else. That means things were pretty rough for them. Because they’re willing to go out and say that stress of looking for work is less than the stress I’m dealing with here. And I’ll tell you, over the last three or four years, we’ve seen it because so many people have struggled. What’s the first reaction over time for everyone? And we’re burning our people out. And as much as we recognize it and much as we know we’re burning our people out, we need to step back and say, Hey, you know what? Maybe we need to take on one last client. Maybe this year isn’t going to be as big a growth year because we need to preserve the health and the quality of our people. But if you think about that for a second, people leave when the stress is so much that looking for work just seems pale in comparison.

Stone Payton: [00:10:50] So what are you finding? And I’m making the assumption that you are finding some patterns. What are you finding to be common, repetitive things you see over and over? Mistakes both on the the recruiting, the development, the retention. I bet you see some of the same patterns over and over early, early on in your work with a client.

Ryan Englin: [00:11:09] Yeah, absolutely. You know, everybody says that. Everybody just, you know, everybody wants to make more money. I can’t afford the people that are out there. And the reality is most of our clients have a story, multiple stories, in fact, where they’ve hired someone who took a pay cut to come work for them. It’s not about the money, but the money is an easy answer to the problem, right? It’s much easier for an entrepreneur to write a check and just say, I’m going to pay $3 premium an hour. Then to take a step back and say, Hey, maybe I have a company culture, maybe have a leadership team, maybe I have a lack of training and development for my people, Maybe I should change those things. It’s much easier sometimes to just pay the extra hourly rate, but when you do that, you only get people who are going to come to you for more money and leave you for more money. And we’re in this market cycle where it’s all about competing for how we can pay, you know, who can pay more faster. And so if they were to take a step back and say, what is it that people want out of a work relationship, I mean, it’s really what it is.

Ryan Englin: [00:12:12] This is all about relationships. These people are giving up time with their friends and their family, the things they do for fun to come work for you. So how do we mirror what they’re giving up and create it for them here? How do we have a better company culture? How do we make sure that they’ve got good training and development, not just professional but personal development? How do we create an environment where they can have friends and have fun here? Now, I’m not saying that we just make it so that nobody works anymore, but how do we create those opportunities for them? And I already mentioned the mentoring program and that’s a great way to do that, is to create opportunities for someone to create connection at work. Makes it a lot easier to come there and stay. And when you got friends at work, you’re going to be a lot less likely to leave.

Stone Payton: [00:12:54] Well, I got to believe if you create that environment, the word will get out on its own. But particularly my dad used to say it’s a poor dog that won’t wag his own tail. If you if you get out there to let people know about that environment, finding people can quickly become people. Finding you.

Ryan Englin: [00:13:11] Yeah. You know, a big part of what we do is how do you become attractive to good people? Because so many times people say, I can’t find any good people. And I’m like, If you’re not attracting good people, take a look in the mirror and ask yourself, Am I attractive to good people? Do people know about the cool things that we’re doing? Like we talk to companies all the time. I’m like, Where’s that on your website? I just had a call yesterday. He’s talking about all these things that they’re doing that’s different than the industry. I’m like, Where’s that on your website? He’s like, Yeah, it’s probably a good point. I probably have it out there. People don’t know. You have to brag and get credit for the things that you’re doing and when you do that, people are going to come to you. You’re not going to have to go looking for them anymore.

Stone Payton: [00:13:49] Well, it’s an excellent point. And I think that paired with a with a strong, compelling origin story, you know, in my line of work, I get to hear some really interesting origin stories, how things got started. And I would think as a prospective employee, if I looked into an organization and I heard their origin story and then I heard what you’re describing here about the environment, I got to believe that would that could be very compelling.

Ryan Englin: [00:14:16] Absolutely. We got a we got a client that we worked with last year. And, you know, they when we started asking them about all of these stories and I think you bring up story like, oh yeah, this this person, you know, has this story on how working for us impacted their personal life. This person we help buy a house. This person got out of debt. This person was able to retire a millionaire. Like they have all these stories. And when we started collecting all these things and we sat down the I remember the owner of the company looking at me, he goes, You know what? That’s what I want. I want a company where every single person that interacts with us has a story to share. All right. I want some powerful stories to share. And so that all of a sudden became more of their vision for how they drive the company forward.

Stone Payton: [00:15:01] Yeah. Okay. I want to get some tactical advice. It’s one of the benefits of doing this for a living. Guys, if you want free consulting, get yourself a radio show. They may not always give you the answer, but you could. You could try. But no, I got to confess to you, Ryan. Well, I think I do a pretty good job in this platform of conducting an interview. I think I’m probably the worst interviewer on the planet when it comes to conducting an interview for someone to come and work with us. And I know one of the traps. I’m at least self-aware to know that one of the traps I fall into is I just have a tendency to, I don’t know, just believe in them too quick and I don’t know, maybe hiring my own image. Again, are there some some things that you share with your clients to help them do a better job in that part of the process?

Ryan Englin: [00:15:54] Yeah, interviewing is my favorite part of the process. Like once we found good people and they’re applying, once we’ve automated the process so that we can keep up with volume, how do we interview them, make sure that they’re they’re the right people. And I’m going to do a quick little plug here. I’m going to give my website later, but all my website, you can download a copy of my book about how to hire the ones you won’t want to fire. And in that book, I outlined some very on point tactics, things you can go do by the end of the day to help with your interview process. But let me let me share this. When it comes to interviewing, what I usually see happen, and this is the biggest mistake people make in interviewing is the employer feels that they have to sell themselves. And so what happens is and I’m not kidding, I had I had a client that had me this year. Here’s my interview process. Spend 25 minutes bragging about how awesome we are. That was step one. Well, here’s what happens. You brag about how awesome you are for 20 minutes. You sell yourself and then you start asking questions. And guess what? You just gave them all the answers to the test. So they tell you everything that you want to hear and you’re like, This is amazing.

Ryan Englin: [00:16:58] And you hire them and they don’t work out because what we need to be doing is we need to be focusing on them, selling us. If we want higher quality people joining our team, we got to make sure they’re high quality during the interview process, and that means they have to sell us. Now good employees. They don’t interview a lot. Right? They’ll work five, six, seven years, one place, and then say, okay, it’s time to move on. The ones that are interviewing all the time, you don’t want to hire anyways because they’re got a new job every three months. But the ones that are really good, they don’t interview well. Because they don’t do it a lot. And so what you need to do when you’re interviewing is be there for them and help them through this process, Guide them with questions, just like you’re doing here with me. You’re interviewing me today and you’re asking me questions to guide this conversation. Same thing we need to do. There is ask them questions to guide them through the answers that you’re looking for, so that you create a really great conversation and you can make a really objective decision as to whether or not they’re a good person to hire.

Stone Payton: [00:18:00] Well, I’m glad I asked. I think that’s helpful because I think I resemble that remark. I think I probably babble on about how great and wonderful and how Business RadioX is going to solve world peace. And then he got. So I want to solve world peace, you know, when do I start? Oh, that’s funny. I got to hear more about this book. I got some questions about content and structure and that kind of thing. But a broader question, when you were I want to talk about the process of writing a book in the first place, because a lot of our listeners feel like maybe they have a book in them. Did did parts of the book come together much more easily than than others? Was the whole thing a struggle? Was the whole thing a breeze? What was that process of writing a book like for you?

Ryan Englin: [00:18:44] Well, I’m going to give you two answers because the book I mentioned, how to hire that ones. You don’t want to fire that book I wrote just out of an opportunity that I saw with my clients. I was coaching them through the same thing. It’s real short. It’s about 60 pages. That book just kind of flowed out. It was done and it was really easy. But I am now in the final stages of writing a much bigger book that goes through our whole process about a year and a half into it. And that book, there were parts of it where I realized going through the book that some of it just came out. It was easy. And then there were other parts. I was like, I teach people this stuff, but I don’t know how to articulate it in a way that it’s going to make sense in a book. And it required me going back to the drawing board on some of the things that we teach and some of the things that we do. And, you know, here we are a year and a half later, and it’s not because that’s how long it takes to write a book. It’s just there were some parts that were just real sticky. And when I shared it with with test readers, they were just like, Ryan, I am so lost what you’re doing here. But you know, the thing that I’m learning now, having gone through this when I write my next book, is that plan up front, knowing that the journey that you’re going to take the reader on from start to finish, just spending the time doing that, I wish I would have done that more. I think it would have been a lot easier to do the book.

Stone Payton: [00:20:00] Well, and I got to believe the blood and sweat that you are putting in by what you’re describing. I got to believe coming out of that, that if nothing else, and I’m sure it’s going to have a marvelous impact on a lot of folks, me included. But if nothing else, I bet it helps crystallize solidify for you the ways to articulate your disciplines, your processes, your methodology. I bet you I’ll bet it makes you more effective coming out of the writing process.

Ryan Englin: [00:20:32] Oh, undoubtedly. I provide a better service to our clients because I’ve been through that process. Yeah, no question.

Stone Payton: [00:20:39] All right. Totally on a different track here. You’ve got a lot of irons in the fire. You got a lot going on. You’re staying busy. And I’m interested to know outside the scope of this work. Your work? What, if anything, do you have a tendency to to nerd out about, like, something totally different where you sometimes you just dive in neck deep, whether it’s a hobby or something like that. You have a tendency to nerd out on anything outside the scope of your work.

Ryan Englin: [00:21:08] I mean, we only got a few minutes left in the show. Where do I start? But, you know, I got little kids at home and so any chance I get to do anything with them? But I tell people there are two things. I’ll get out of bed before the sun for golf and fishing. And so any opportunity I get, in fact, I’m actually my wife and I are talking about moving across country so that we can actually be in a place where I can golf and fish more. Mostly fish, because out here there’s just not a lot of places to go fishing out here in Arizona. I love those things. And then, you know, with my kids, you know, I look at that and say, Hey, my job is to prepare them so that when they’re 18, they’re ready to leave the house and ready to go. And so any opportunity I get to pour into them, you know, we study the Bible together. We we have great conversations. I mean, the little kids, six and eight. And any chance I get to spend with them is is a time when I get to geek out.

Stone Payton: [00:22:03] Yeah. Also always interested to know I often frame it up what’s on your nightstand but kind of getting at where what are you reading? Whether it’s blogs, books or studying for your own growth and development. What are you reading these days?

Ryan Englin: [00:22:21] Well, I already mentioned the Bible. Read that as often as I can. Great wisdom in there, great stories in there. And, you know, it’s the thing is, is almost everything that I read translate into how I can do my to my business better. I mean, at the end of the day, I’m in a relationship business. I’m helping companies find better employees. And it’s all about communication. And my wife and I, we read a lot of communication books, you know, marriage, communication and how men and women communicate different. And so much of that is able to to translate back in. But, you know, one of the one of the books that I really love, reading is love and respect. And it’s just about how people communicate differently. I can use the exact same words my wife uses and means something completely different.

Stone Payton: [00:23:11] That is so true and challenging. That’s true to Peyton House, too.

Ryan Englin: [00:23:18] Yeah. So so so those are some of the books that I’m reading. And then, you know, as far as a business book goes, one of my favorite is Never Split The Difference by Chris Voss.

Stone Payton: [00:23:26] Hmm.

Ryan Englin: [00:23:27] Negotiating book. It’s amazing book. I’ve read it a couple of times. Probably one of my favorite business books.

Stone Payton: [00:23:33] So I have with my youngest daughter. We decided we’re going to call it the Daddy Daughter Book Club, but she recommended one that I’m enjoying. What does it costing you not to listen? And and it goes well beyond just the active listening stuff, which is good. And I’m really enjoying that. But I’m also enjoying reading the book along with someone else or one that they’ve recommended, and in particular because it’s my daughter. But I do think even if the content is coming from someone, maybe even especially of someone outside your arena, you can often that different perspective on disciplines and thought patterns can can often that can really make a big difference.

Ryan Englin: [00:24:16] Mm hmm.

Stone Payton: [00:24:18] So, yeah, I’m. I’m enjoying that as well. All right, before we wrap, I’d love to leave our listeners with just a handful of pro tips when it comes to any of this marketing and recruiting and developing, retaining and look game. The number one tip is, you know, reach out and have a conversation with Ryan or someone on his team. But between now and then, maybe some things they could be reading, doing, not doing that, you know, just a couple of actionable things. They can start moving on.

Ryan Englin: [00:24:50] Yeah. You know, we we spend a lot of time working with our clients on front line employees. Those are the ones that, you know, you’re probably paying them hourly, high turnover. You need lots of people. And that’s really our focus is helping them there, because once you’ve done that and you figured out the front line, the other stuff becomes so much easier. I would say that there’s two things that everybody needs to do right now. Number one is get really clear. I mean, crystal clear, just like you did when you met with your marketing company to find out who your ideal customer was and figure out who is the best type of employee for you, how do they behave? What do they believe? What do they do for fun? Get really clear on who that is, because when you do that, it’s going to make it so much easier to do. Step number two. Which is right. A better job ad. Get rid of what HR wrote and write it like a commercial. Give it to your marketing team and say, Hey, make this sound engaging, make it fun, make it compelling, make it so that someone would actually want to apply here.

Ryan Englin: [00:25:57] Our job ads are much longer than what most companies do, and we just delivered a job ad to a franchise brand and we got the reply and they’re like, Can I apply here? And it was like, This is us. But I’ve never heard it articulated this way. I’ve never heard it described this way. So get really clear on who you’re writing those ads for and then write a better ad and give it to your marketing team. Say, have fun with it, make it exciting, make it compelling. Forget You know what? Here’s the thing. If I if I’m an electrician or if I’m a customer service rep or a sales rep, I know what those people do. You don’t have to tell me all of the stuff that I have to be able to do. That’s in the in the new higher paperwork. Right. Let legal handle that stuff. But in those ads, tell me why I should come do it for you.

Stone Payton: [00:26:51] Man makes all the sense in the world, especially when you say it. No, it makes perfect sense. I just love putting that marketing frame on it. And I’m going to we’re going to take your counsel here at the Business Radio Network, and I’m sure a lot of our listeners will as well. All right. What is the best way for folks who are listening to this to to connect with you, tap into your work, maybe get access to that tool that you mentioned earlier in the conversation and maybe have a conversation with you, man, whatever you think is appropriate, website, LinkedIn, email, that kind of stuff.

Ryan Englin: [00:27:23] Well, I am an easy guy to find LinkedIn especially, but core matters dot com. Go to our website. We’ve got hiring tips, we got resources, we’ve got downloads. We just launched a brand new 14 question takes less than 2 minutes survey. You take this and you get instant results on where you need to focus most in your business that you can start, attract, hire and retain the best people. Everything’s on our website at core Matters.

Stone Payton: [00:27:51] Fantastic. Well, Ryan, it has been an absolute delight having you on the show this afternoon. I appreciate the insight to perspective and keep up the good work. Man. What you’re doing is important and we we sure appreciate you.

Ryan Englin: [00:28:06] Thank you.

Stone Payton: [00:28:06] Stone My pleasure. All right. Until next time, this is Stone Payton for our guest today, Ryan England with core matters and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Core Matters

Laurie Sutton with Bananas and Beehives

February 27, 2023 by angishields

Cherokee Business Radio
Cherokee Business Radio
Laurie Sutton with Bananas and Beehives
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Laurie-Sutton-bwLaurie Sutton is co-owner of Bananas and Beehives, a local eatery in downtown Canton, Georgia that serves pastries, coffee and ice cream, winning a spot on the “Top 10 Atlanta Eats of Canton.

They are a small batch bakery specializing in French pastries and breads.

Follow Bananas and Beehives on Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:08] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:18] And welcome to Fearless Formula on Business Radio X where we talk about the ups and downs in the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And today on the show, we have the owner of a local eatery in downtown Canton, Georgia, called Bananas and Beehives. And they serve pastries and coffee and ice cream. And they just won a spot on the top ten Atlanta Eats of Canton, which is very cool. Welcome, Laurie Sutton. Hello.

Laurie Sutton: [00:00:46] Hi. How are you?

Sharon Cline: [00:00:47] Good. How are you? How did it how did it feel to win?

Laurie Sutton: [00:00:51] I don’t know. It felt great. I didn’t even know that that was a thing until somebody sent it to me and said congratulations.

Sharon Cline: [00:01:01] The word got around. You didn’t even have to do anything for it to come to you, Right?

Laurie Sutton: [00:01:05] It was awesome.

Sharon Cline: [00:01:06] So congrats. That’s great.

Laurie Sutton: [00:01:08] When you feel good, it’s always good to have a little reassurance from, you know.

Sharon Cline: [00:01:13] From the public that you didn’t even have to ask for, right? No. I mean, that’s probably the highest compliment, I imagine.

Laurie Sutton: [00:01:20] Yes.

Sharon Cline: [00:01:20] Well, I have been to your to your bakery. It’s sort of a bakery, but it’s kind of an ice cream place, too. How about you let me know what you would describe your your shop as?

Laurie Sutton: [00:01:31] So we’re a small batch bakery that we also do a lot of wholesale, primarily wholesale right now. We kind of have outgrown our kitchen, so we bought a new space and we’re in the process of renovating it and turning it into a production kitchen. It won’t be retail, but it’ll be where we produce everything.

Sharon Cline: [00:01:53] It’s in Woodstock, right?

Laurie Sutton: [00:01:54] It is in Woodstock. So we’re very excited. It’s very centrally located to pretty much all of our customers.

Sharon Cline: [00:02:02] So you need more space because you’re growing, which is like the dream is.

Laurie Sutton: [00:02:06] It is it’s it’s great. It’s it’s more than what I had hoped for.

Sharon Cline: [00:02:11] Well, you had started at like, I was looking on your bio a little bit about how you really had a passion for baking, but also just like the perfect cookie. Is that what started the whole.

Laurie Sutton: [00:02:22] Right. So I’m from New Orleans and my I come from a long family of chefs and cooks. And, you know, my parents, my mom loved to cook and she, you know, cooked for an army and she would never let me in the kitchen to help her. But after everything was done, I could have it to bake. And so at four or five years old, that was what I knew how to do was cookies. And I just perfected over the years. And, you know, everyone’s always told, I’ve always heard from everybody. Do what you love. Baking is what I love. And so.

Sharon Cline: [00:02:55] So that’s how it all got started.

Laurie Sutton: [00:02:57] And all got started.

Sharon Cline: [00:02:58] So what was your perfect cookie recipe like? What was it that you loved to make?

Laurie Sutton: [00:03:03] Chocolate chip. Chocolate chip Bacon was my favorite.

Sharon Cline: [00:03:07] Is that what you started here too, as well when you started the bakery?

Laurie Sutton: [00:03:11] Chocolate chip and peanut butter. And so my whole idea was I was going to do croissants and cookies and, you know, I love croissant, I love Almond Crescent especially. And you can’t really find a good croissant. It’s everything’s, you know.

Sharon Cline: [00:03:29] Factory made, factory made.

Laurie Sutton: [00:03:31] And it’s just that has no flavor or taste. And so that’s what I wanted to do when I said, you know, we need a good croissant place. And so that’s what I started out. And then it kind of just know we opened in 2020 and we had to pivot a lot.

Sharon Cline: [00:03:46] Let’s just talk about the pandemic because it affects everybody’s business that’s been on the show. So how did how did you kind of manage what did you do right at the beginning of the pandemic? You opened.

Laurie Sutton: [00:03:56] We did. We did. It was it was a challenge, but it actually kind of worked in our benefit because we weren’t hit so hard in the beginning and we had time to adjust and we had time to realize that, hey, you might have to pivot and and this is what you need to do. And, you know, people kept coming to us and saying, well, you know, we like Christians and we like cookies, but can you do this and can you do that? And that kind of led into a whole, you know, barrage of different things that we do. And and we’re still trying to test the limits and do different things every day.

Sharon Cline: [00:04:33] So initially you were going to have like the croissants and the cookies. But then as the pandemic happened, you became more retail because people weren’t coming into the shop.

Laurie Sutton: [00:04:43] Right. Right. We we thought as we grew and got our name out there, that we’d have that organic foot traffic from being in a downtown area, you know, And there’s a lot of offices down there. Offices were shut down. There was the courthouse down there. The courthouse was shut down. So we just didn’t have that foot traffic. Another reason why I wanted to open a business and do what I love doing is I wanted that community involvement. And because we didn’t have that foot traffic and we didn’t have the people coming in, I didn’t really get that. And probably about two months after we opened, a friend of mine suggested I join a networking group and we joined the networking group and it just took off from there. And now we get that community involvement tenfold, really because it’s mostly with other business owners. And and so my fear is I can see that everyone has those fears and my accomplishments. I can see other people have this accomplishments and I don’t feel so alone.

Sharon Cline: [00:05:43] That’s awesome. It’s such a power to know that you’ve got support in your in your community right there next to you that if you were to ask someone down the street, Hey, I need this help, but you know them and they would be happy to help you.

Laurie Sutton: [00:05:55] Exactly. Exactly. It’s it’s it sometimes I feel like I’m dreaming. Oh, but what.

Sharon Cline: [00:06:01] A great.

Laurie Sutton: [00:06:02] Story that makes me so happy for you. Thank you.

Sharon Cline: [00:06:05] So, how did you come to Georgia? From New Orleans, then?

Laurie Sutton: [00:06:09] So I got married to a South Floridian and we moved to South Florida in 2004. It was a huge culture shock. I don’t know if you’ve ever been to. Yeah, well, I think anywhere coming from New Orleans is just a huge culture shock. And I just I didn’t care for South Florida. The only thing that I liked was the weather. It was very consistent, but I just didn’t like it. And so my husband told his business that he wanted to transfer and North Georgia was the first place. And his brother actually is a pilot and he was his hub was in LA. He worked for Delta and so he lived in Canton.

Sharon Cline: [00:06:49] And that’s how you ended up.

Laurie Sutton: [00:06:51] That’s how he ended up in Canton. And we love it.

Sharon Cline: [00:06:53] Yeah. It just unfolded for you like that.

Laurie Sutton: [00:06:55] It just unfolded like that. And we love it here. I mean, it’s it’s very similar. The people are so nice, like they are in New Orleans. And it’s just we just love it here. It’s more rural than their.

Sharon Cline: [00:07:07] Truth and more rural than even downtown Atlanta, I imagine.

Laurie Sutton: [00:07:11] Right.

Sharon Cline: [00:07:12] So I saw that you said you were a small batch bakery. So are you. As you get your facility here in Woodstock open, will you become a bigger batch bakery then?

Laurie Sutton: [00:07:24] Definitely. I think we probably are more of a bigger batch bakery.

Sharon Cline: [00:07:28] Yeah, cause I was thinking, you know, you also have other items on your menu than what I just talked about. Like, I know you’ve got this incredible bread that you have that I’ve had before. It’s really and you do coffee all the time. Like I think coffee and pastries and cookies sound wonderful together. But yeah, So I imagine you’re really expanding so much.

Laurie Sutton: [00:07:45] We are. We are expanding. You know, most people I love dessert. I’ve always loved dessert. I love baking. I love the science, trying to figure out, you know, how to do it and what makes this happen or that happen. You know, a lot of people like coffee with their dessert. I like ice cream with my dessert. And so that’s why I wanted to throw the ice cream in there as well. But we get a lot of people asking us about lunch. And so when we get our new place up and running, we’re going to turn the bakery into a quick lunch spot in downtown Canton. So we’ll have the, you know, the croissant sandwiches and the brioche sandwiches and and things like that.

Sharon Cline: [00:08:28] It’s so perfect. Like you said, there’s so much foot traffic right there.

Laurie Sutton: [00:08:30] Right. And the courthouses open up again. And so now we’re seeing a lot more people and. But it’s definitely we’ve had to pivot, and I think that’s been a great learning experience from us for us, because neither one of us have ever owned our own business before. So we’ve had to learn a lot. And, you know, I say for anybody that wants to do something, just do it. Don’t worry about getting your ducks in a row because you’re never going to have them in a row. If you’re doing something wrong, somebody will let you know.

Sharon Cline: [00:09:04] Where did your name come from? Bananas and beehives.

Laurie Sutton: [00:09:07] So I wanted something cute and catchy. I didn’t want something that tied me to something, you know, like a cake.

Sharon Cline: [00:09:13] Or a crescent place or something.

Laurie Sutton: [00:09:15] Like Laura’s croissants or whatever. I wanted something that we could do events because we do do a lot of events birthday parties, baby showers, both in site and offsite or on site and off site. And I used to read a lot of blogs. I used to read a lot more. I don’t have time to read the whole business, but I used to read a lot of blogs. When blogs first became really big. I was big on blogs, and I read this blog that this young lady wrote about banana bees not liking bananas, and they get very, very unhappy if there’s a bananas around. And it wasn’t a true story, but it was a very cute article. And one of the paragraphs started out bananas and beehives. And it was at that time that I was searching for a name and I was actually trying to find a one word name like Flower With, and everything was taken. And I thought, Oh wow, that’s kind of cute and catchy, and I could do parties with that, you know, And.

Sharon Cline: [00:10:11] No one had it.

Laurie Sutton: [00:10:12] I looked it up and no one had it. And I thought, Yes, this is it. And so I took out all the domain and the social media accounts and and then ten years later, we opened. But listen, that is.

Sharon Cline: [00:10:26] That is like the American dream. Like you followed something that was inspiring for you. And now there’s a whole like you have a website and physical store and now you’ll be, you know, having expanded. And I mean, how exciting is that?

Laurie Sutton: [00:10:39] I know. And there is a little something to that. So our name has beehives in it. And so when we first opened, I didn’t realize how many beekeepers there were in North Georgia. There’s quite a few. And so I guess when they saw, oh, beehives, I wonder what this is. They all came to check us out. So there is a little bit of truth to bananas and beehives. So bees can be temperamental. And if they’re unhappy, they release a fair amount and it smells just like bananas. And that is true. I did research that and but it has nothing to do with our name. I found that out after we were opened by a couple of beekeepers.

Sharon Cline: [00:11:14] So now you have some trivia. You can win a big contest with that one.

Laurie Sutton: [00:11:17] I know you useless knowledge, but that’s all.

Sharon Cline: [00:11:21] My brain has in their.

Laurie Sutton: [00:11:23] Mind so.

Sharon Cline: [00:11:25] Well. So I know that you said that you were going to be doing lunch, but now you’re going to be opening five days a week. So how does that impact your your life? Because if you’re busy now, what do you hire more people? How will you manage it?

Laurie Sutton: [00:11:39] So at the moment, as crazy as this may sound, it is just my husband and I, we have done everything my parents do come in and help when I do events. Sometimes I grab my daughter and make her come with me. She’s a schoolteacher, so she’s available. A lot of the times that my events are going on. We don’t have the room to hire anybody right now. We’re kind of excuse me, which kind of tripping over each other.

Sharon Cline: [00:12:06] Yeah, I can imagine.

Laurie Sutton: [00:12:07] And so once we have that production kitchen and we turn our current space into just the lunch space, we’ll have more room. And so at that point, yes, we’re going to hire people and then we probably won’t be there much. Yeah. Is my plan.

Sharon Cline: [00:12:25] Going to take a break.

Laurie Sutton: [00:12:26] Now? We’ll be at the production kitchen.

Sharon Cline: [00:12:30] But that’s awesome. Because think about like this is such confirmation that it was needed in this area that that what you’re making is is desirable and successful and people and you’re growing. I mean, that’s the dream for sure.

Laurie Sutton: [00:12:42] Yes, definitely. I remember I used to make things, you know, for friends and family and everybody would tell me how good it is and, oh, you should open up something. And I always thought, Oh, are they just telling me that, you know, your friends, they have to tell you it’s good.

Sharon Cline: [00:12:57] They want you to bring things over more.

Laurie Sutton: [00:13:00] I remember one of my friends, I remember her when I told her that we rented a space and we were opening a paper. She says, Oh, no, I’m going to get huge now. Oh.

Sharon Cline: [00:13:08] You’re not going to bake just for them, right?

Laurie Sutton: [00:13:11] And so, yeah.

Sharon Cline: [00:13:13] Where do you get your recipes? Like, how did you kind of perfect things? Like I’ve seen croissants being made or in the process of being made and they’re labor intensive.

Laurie Sutton: [00:13:24] The croissants. Yes, they’re very labor intensive. It used to take me two days or three days to make them, and now I can do them. And pretty much in one day I make the dough. Wow. Yeah, it’s. But it’s all day from like, wake up to nighttime. It’s an all day process as far as the recipes go. I’ve just kind of I’ve lived in three states now, and the humidity and the climate is slightly different and all three. And that affects baking a lot. And so, yeah, so I’ve just had to learn how to make those adjustments. And as far as the recipes go, if you know what to use and when to use and how much to use, that’s just kind of a natural thing. It’s the ingredients. The ingredients is what makes what you’re eating. If you don’t use good ingredients, you can have the best recipe and it’s not going to matter. So it’s the ingredients that matter.

Sharon Cline: [00:14:24] What kind of ingredients would you say is worth investing in?

Laurie Sutton: [00:14:28] You get what you pay for. You know, like you use a good butter, use a good vanilla, you know, use a good flour, know what kind of flour to use, depending on what you’re making. And but yeah, it’s definitely. You mean the brands. Oh, the brand. So the brands I use, I use Plugger, which is a European butter or any European butter, you want it to be a high butterfat content.

Sharon Cline: [00:14:53] I had no idea that European butter was like that. This is what butter is important.

Laurie Sutton: [00:14:56] So I like especially in croissants, I mean.

Sharon Cline: [00:14:59] That’s all butter.

Laurie Sutton: [00:15:00] It’s all butter, It’s layers of butter and dough. And so.

Sharon Cline: [00:15:04] Interesting European butter is.

Laurie Sutton: [00:15:05] What as opposed to as far as vanilla goes, I use a very good vanilla expensive and I use Nielsen Massie’s Madagascar bourbon. And yeah, I mean, those things make a huge difference. So like I said, you get what you pay for and you can taste it. You know, it’s what.

Sharon Cline: [00:15:28] Are what are your top sellers? If someone were new and wanted to come to your shop and kind of get some of the most popular items, what would they be?

Laurie Sutton: [00:15:38] So probably our we sell a lot of croissants and then cookies and then bars. Those are probably our top three sellers. We do sell a lot of bread. What I get the compliments most on are the croissants and the cookies. I do. I hear so much that our croissants are better than the ones that they’ve had in Paris. And I keep telling my husband we need to go to Paris because I’ve never been to Paris and I need to see about these because you just got to.

Sharon Cline: [00:16:08] Hire some people and then head.

Laurie Sutton: [00:16:09] Out for what I know.

Sharon Cline: [00:16:12] Well, so what has been the most rewarding part of having your business? Like what? What? What drives you makes you the happiest.

Laurie Sutton: [00:16:22] Making other people happy. And when I sell something to somebody or give something to somebody because we do give away a lot and they and I see the joy in their face and or the happiness and they say how this is great, or call us. And we get phone calls from people just making people happy. It does it for us. Oh.

Sharon Cline: [00:16:44] But you also what I like about your business and I had looked online a little bit that you you are involved in lots of different kinds of organizations, but also events. And I think that’s really important to you’re you’re supporting you support each other. But can you talk a little bit about the events that you tend to to support?

Laurie Sutton: [00:17:04] We pretty much support almost any anybody that comes to us and asks us for their support. We we try to be as helpful. We want that community involvement. And so usually whatever they ask for, we pretty much try to accommodate. And we wanted that community involvement and to be able to give back.

Sharon Cline: [00:17:27] I know a lot of companies don’t. So I think that’s really impressive. And I think if more companies knew what it felt like to really give back, they would do more.

Laurie Sutton: [00:17:34] Yeah, it does. It’s that in itself is just rewarding.

Sharon Cline: [00:17:39] So would you say that you have something that’s sort of been the biggest surprise of opening your own business? What’s been the most surprising aspect of it?

Laurie Sutton: [00:17:49] Um. The fact that I’m working 24 hours a day.

Sharon Cline: [00:17:57] That’s something I’m going to ask you about is the balance, because we talk about this on the show all the time, work life balance. When you’re a business owner, how do you do it?

Laurie Sutton: [00:18:04] It’s hard. It’s hard. And, you know, we’re we’re almost three years in now, and I’m still trying to figure that out, that balance. One of the things that we did, we were talking last year, early last year, probably about a year ago now, you know, we can’t go on like this. We have to figure something out. We have to move to a bigger place by a place, you know, And we kept getting more and more wholesale accounts and we thought, you know, maybe we’ll just and people kept coming to us wanting to rent our kitchen. And I thought maybe we should just buy a space and turning it and turn it into a production kitchen. And so when people say, well, how do you balance? I say, well, you just start a new business. And it kind of.

Sharon Cline: [00:18:49] Counterintuitive.

Laurie Sutton: [00:18:51] Kind of sounds counterintuitive or productive, but it’s actually going to help us because it’ll be a bigger space so that we can hire people to do what we do. We’ll have more ovens, more refrigeration and just a bigger prep area because our biggest problem right now is time and prep area. We do not have enough prep area and it’s one of the reasons why we kind of cut back our walk in hours to do our wholesale accounts because we are just spread out all over the shop when we’re doing these orders.

Sharon Cline: [00:19:26] And so it’s crazy to think that you had started thinking that it would be more of a walk in, kind of like sit down and have coffee and pastries in your shop. But it’s actually become something so much different.

Laurie Sutton: [00:19:37] It has. It has. I tell people that we opened in 2020, in the height of the beginning of the pandemic, and we quickly had to take a left turn from there.

Sharon Cline: [00:19:52] Well, if you’re just joining us, I’m speaking to Laurie Sutton, who is the owner of Bananas and Beehives in downtown Canton. So what would you say is like a misconception that you think is in your industry? What is there anything that you’d like to address that you think people don’t know about what it’s like?

Laurie Sutton: [00:20:09] I don’t know.

Sharon Cline: [00:20:11] Oh, good. I did something kind of question. Well, I was thinking that, you know, I’m assuming that people don’t know, like, the ingredients list. Like, I don’t know that I, I appreciate you pointing that out because how would I know that I’m even having something that’s actually extra special.

Laurie Sutton: [00:20:28] Right?

Sharon Cline: [00:20:28] Bourbon kind of vanilla or flour or incredible butter. I wouldn’t know to even appreciate that. You know, it tastes really great. But I love that you kind of talk about how much you think about the back end of it, right? I don’t think that I had an appreciation for that.

Laurie Sutton: [00:20:45] So, yeah, I think I guess that is kind of a big misconception that people don’t. And it’s probably why a lot of people don’t bake. You know, you have a lot more cooks than you have a lot more restaurants than you have bakeries. But yeah, I mean, even with restaurants, it’s the ingredients that you use and that that definitely make it. And yeah, a lot of people just think butter is butter. Exactly. Because if I.

Sharon Cline: [00:21:07] Try to make a on, it’s not going to be the.

Laurie Sutton: [00:21:10] Same right You know makes a lot of love.

Sharon Cline: [00:21:12] Also you put love in something.

Laurie Sutton: [00:21:15] Patience, love and patience. Yeah. I look back I think back to when I first because before we opened the bakery, I had never made a croissant before. I made a lot of desserts, but I never made a croissant. You know, just the thought of rolling out dough for hours at a time. And so I did a lot of research, and the first thing we did was bought a cheater. We ruin the dough through.

Sharon Cline: [00:21:38] Right?

Laurie Sutton: [00:21:39] And so that definitely is time saving. And but yeah, just just the thought process and stuff, which is probably why a lot of people don’t do it. But any of I said I have for anybody wanting to get out there and bake is buy good ingredients. It makes a difference.

Sharon Cline: [00:21:55] Interesting, because I don’t know that I even have good you know what I mean? Like, I don’t know. Of course I don’t bake for anyone else, really, but I would want it to be amazing. So. And you take pride in it, obviously. Yeah. In your products.

Laurie Sutton: [00:22:07] Well, another thing that we’re going to do in the production kitchen is something we wanted to do in the in the shop is whole classes like how to make croissant classes and how to make sourdough classes and things like that. And we never was we never were able to bring that to fruition in the shop because it just wasn’t big enough. The kitchen was too small and but we’ll have a lot more room and so it’ll be a learning kitchen as well. Oh, that’s for anyone else. If you want to come and give a cooking class, you’re more than welcome. No, I will take a cooking class.

Sharon Cline: [00:22:43] I don’t bake for people who, like, really care about the results.

Laurie Sutton: [00:22:48] I’m fine.

Sharon Cline: [00:22:50] I love baking. But it’s interesting how I don’t really want to have a thousand baked goods around because I’ll eat them all. Like, how do. Do you ever get tired? Like, are you like, No, I’m not. I’m not. I don’t need a croissant because I’m in them all day long. But like, is that something that you’re sort of like you don’t really feel the need to eat any of these things, Like people who are in coffee shops. They probably don’t need to be drinking coffee all day because they’re in it all day, right?

Laurie Sutton: [00:23:13] Definitely. I don’t eat. I can’t even taste test anymore. I live on a wing and a prayer. You know, when you you know, before we opened, when I was baking here and there at home or for friends or or whatever. I did. I you know, I had my go tos. I loved Alman croissants. I loved cookies, just chocolate chip. I mean, I can eat chocolate chip and milkshake any day, but now that I’m around it all the time and, you know, now that we’re getting busier and busier and busier and the quantities are getting up and up and up, and I can’t keep up with the quantities or I’m having trouble keeping up with them. Yeah, I can’t eat it. My go to food is Mexican, and I keep telling my husband and this has nothing to do with anything, but I keep telling him I need to go get a job at a mexican restaurant because maybe then I won’t crave it five times a day. Yeah, but yeah, if you’re around something every day, I think that you kind of, you know, get.

Sharon Cline: [00:24:13] Desensitized or whatever.

Laurie Sutton: [00:24:14] Right? Definitely.

Sharon Cline: [00:24:16] I need to work in, like a chocolate place, then I think something like that. Well, baked goods in general.

Laurie Sutton: [00:24:21] Do you want to give up chocolate though? I don’t.

Sharon Cline: [00:24:24] Yes. I think for a short period I’d probably do me good. What do you do for marketing?

Laurie Sutton: [00:24:31] For marketing? Well, so we’ve tried a little bit of everything. We’ve been in quite a few magazines, the local magazines, family life and enjoy Cherokee and things like that. We’ve also been in.

Sharon Cline: [00:24:46] Some.

Laurie Sutton: [00:24:47] Neighborhood magazine. We’ve done social media, we’ve done Facebook and Instagram, things like that. I can’t remember anything else that we’ve done. We haven’t done any marketing lately. The last thing we did was family life.

Sharon Cline: [00:25:01] Okay, But it’s obvious that you don’t really need to exactly, because you have done so much in the community.

Laurie Sutton: [00:25:08] Right? Because that definitely, definitely we I tell anyone now that’s looking for looking to start a business, just do it. You can research for years. I mean, I’ve been wanting to do this for a very long time without saying my age a very long time. You can research all you want and you’re never going to figure it out until you jump in the pool and start swimming. But that’s the first advice. Just do it and you’ll figure out what you’re doing right and what you’re doing wrong and what people want and what they don’t want. And the second piece of advice right on up there with the first piece of advice is network. I mean, that changed it for us. Our very first network meeting, we were approached about wholesale and that had never crossed my mind. And I thought, okay, sure, we can do that. And then it took them actually, I think, two or three more times until they finally showed up at our shop and said, we would like you to wholesale for us.

Sharon Cline: [00:26:03] Wow. And where do you wholesale?

Laurie Sutton: [00:26:05] So our very first customer, that one was at Reformation, which we truly love. They were a godsend to us and we still wholesale to them. We also wholesale to Alma, Coffee Jacks, Coffee Bazaar, coffee Whitetail Coffee, Woodstock, Beer Market, Circle of Friends Reeves House. We I think we have about 17 wholesale customers right now that are actively and we have two more that we just got black rifle coffee and I don’t want to leave anybody out. That’s okay. I think we have 17 now that we actively do on a weekly basis. And but yeah, it all started with reformation. And I just remember when we first got our license before we started.

Sharon Cline: [00:26:55] Really baking.

Laurie Sutton: [00:26:56] Before we even opened our doors, when we first got out, when they came and did our first inspection and everything, I remember her asking if we were going to do wholesale and I said, No, why would we do wholesale? We have a retail shop and we had to quickly change our license after we started that. And yeah, it’s just it’s changed everything and for the better. We love it. And so but definitely I my best piece of advice is, you know, market yourself of course, with, you know, Radio X and Business RadioX and, and magazines, local magazines and stuff. But network, network, network, that’s how you’re going to get your name out there. And I mean, it definitely helped us and put us in a whole new, you know, a whole new place.

Sharon Cline: [00:27:41] Yeah. Yeah. Different direction completely.

Laurie Sutton: [00:27:44] Yeah.

Sharon Cline: [00:27:45] So you said you love it so much. So what is it like being working with your husband? You know, all the time? Because I wonder what that would have been like for me if I had had the same scenario. Would I be like, super happy or not super happy?

Laurie Sutton: [00:27:59] It’s a challenge. I’m not going to say it’s not. It’s definitely a challenge. But we finally have come to a place where we can work together. I probably just need to trust him a little bit more.

Sharon Cline: [00:28:13] Well, I had someone on the show recently that talked about how their partner has so many strengths that they don’t have, and it just really balances out so nicely.

Laurie Sutton: [00:28:21] Absolutely. Yes, he does. He definitely you know, mine is the creative I’m the the think outside the box. Yeah. The creative on what you see in the shop. All of that. And he’s more of the behind the scenes. He kind of fills in where I need help. He does bake. And by baking, I mean put it in the oven. But that isn’t very important. It’s a very important thing to do. But he’s also he’s the financial guy. And so he’s the one who’s made this dream of mine happen.

Sharon Cline: [00:28:56] I would have thought, Right.

Laurie Sutton: [00:28:57] I know who would have thought so. But yeah, it’s been it definitely is challenging. But, you know, you come to a place where you say, okay, you know, this is my lane. This is your lane. This is when we can mix lanes. Yeah.

Sharon Cline: [00:29:11] And you complement each other that way. Do you ever go to some of the places where you wholesale and say your things?

Laurie Sutton: [00:29:18] Well, every time we deliver, yeah.

Sharon Cline: [00:29:21] I mean, like, if you’ve ever got a black rifle or whatever or I don’t know any of the coffee places and you’re like, Oh, there’s our stuff.

Laurie Sutton: [00:29:27] Yeah, that’s so. Absolutely. Absolutely. We have. And, you know, it’s kind of come back to us also. We have people that see our stuff or have our stuff eat our stuff in other places, and they come and check us out. Oh, you really are here because we have our address and everything on each package. And so yeah. Or they’ll say, Oh, we wanted this, but they didn’t have it, so we just came to see if you had it or something like that. So we get that a lot and it’s, it’s nice. It’s nice because, you know, obviously, you know, your products are selling because they keep ordering more, but you wonder who’s buying them. And so we do get to see that sometimes.

Sharon Cline: [00:30:05] That’s so cool. And I think how neat it is that you are in have a physical store that people can talk about years from now. Oh, I walked by here when I was a little kid, you know, and here it is. It’s just neat that you’re part of now a community and a history.

Laurie Sutton: [00:30:19] And we love that. We love being part of the community. And the community has been so welcoming, welcoming to us. It’s it’s awesome.

Sharon Cline: [00:30:27] So is there anything the show being fearless formula, is there anything that you’re not afraid of anymore?

Laurie Sutton: [00:30:33] Oh, everything I’m afraid of. I don’t know that I’ll never not be afraid of anything.

Sharon Cline: [00:30:42] I’m laughing because I told you before the show started that sometimes I’m like, they changed the passcode for me to get in there because they figured it out that I’m not even supposed to be in this building or something. Like, I have irrational fear, But no, seriously, Like, it’s something I think about is, you know what? If this all falls apart or what if it ends and.

Laurie Sutton: [00:31:00] I have most of my fears are irrational. Yeah, I think I feel that, too. Every time I make a delivery, I think, what if they don’t like it? Or what if I did something wrong? Or did I forget the sugar or, you know, or. But you do it anyway.

Sharon Cline: [00:31:14] But. But look how you’re still doing it anyway. Yes, I suppose they haven’t kicked me out of here yet.

Laurie Sutton: [00:31:18] That one’s like I said before, once you jump into the pool, you you have to swim. And and so I think that’s what I’m still trying to do. Just stay alive and, you know.

Sharon Cline: [00:31:29] And and watch it.

Laurie Sutton: [00:31:30] Grow and watch it grow and be helpful and just try to be involved. And and I would love to get more involved. You know, I just I don’t always know the right avenues to take. And but but.

Sharon Cline: [00:31:45] You look it’s like sometimes things are coming to you as well, you know?

Laurie Sutton: [00:31:49] Right.

Sharon Cline: [00:31:49] Which is so cool. Well, it’s so exciting. How can people come see you or get in touch with you if they want to.

Laurie Sutton: [00:31:56] So they can call us at the shop, They can email us, they can message us on social media or Facebook or Yes, like you did. They can come to the shop. Yeah. We would love to meet anyone. We everyone that walks through our door or we say, Have you been here before?

Sharon Cline: [00:32:16] Yeah. You ask their story.

Laurie Sutton: [00:32:18] We ask their story.

Sharon Cline: [00:32:19] They can hear your story.

Laurie Sutton: [00:32:20] So it’s it’s it’s been fun to get to know people and you know, and you you get that clientele that just comes back. And we have so many now that they don’t stay, they just call and they say, hey, we need this. Can we pick it up on Thursday? And so we do a lot of that. And even though we’re only open a few days a week, we are there seven days a week, pretty much almost around the clock. And yeah, and we take orders, not just wholesale orders. So we do orders also. Yeah. So stop by. Say hi. We’d love to meet you.

Sharon Cline: [00:32:51] Well, Lori, thank you so much for coming on to this show. It’s been so nice to chit chat with you and kind of hear your back story. And now I feel like I can have an appreciation for what I’m eating when I’m there.

Laurie Sutton: [00:33:00] Okay, Well, thank you so much for having me.

Sharon Cline: [00:33:02] You’re welcome. And thank you all for listening to Fearless Formula. I’m Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

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