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Dr. Phillip Hearn with Mid American Capital Holding

December 21, 2022 by angishields

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Buy a Business Near Me
Dr. Phillip Hearn with Mid American Capital Holding
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Dr-Phillip-Hearn-Mid-American-Capital-HoldingDr. Phillip Hearn Ed.D. is a results-driven Senior Executive, Consultant, and Board Member with more than 15 years of success in the telecom, construction, professional services, and farming industries.

Leveraging extensive experience with expansion, and financing, Phillip is a valuable asset for companies, particularly in real estate, seeking guidance on growth opportunities and process improvement. His broad areas of expertise include research and learning, networking, account management, talent management, and customer service.

Currently Phillip is Managing Member for Family Business Properties, Lafayette Consulting LLC, Mid American Business Brokers LLC , and most recently Capital Investments USA LLC. His newest endeavor is a real estate-based LLC that focuses on investments, mortgage notes and real estate transactions. Capital Investments USA LLC, established in 2018, was spawned from the success of Family Business Properties, that Phillip has steadily grown to 7 figures over the last 14 years.

At Family Business Properties, Phillip facilitates construction project and supply management, project consulting, heavy equipment rental management, full commercial and residential renovations, enabling his clients to strategically grow their businesses, utilizing lean practices. Lafayette Consulting LLC has been operational since 2014. Phillip provides his clients with an array of services, spanning Telecom project management, bank financing, personal credit coaching, fiscal capital utilization and professional development training.

Phillip also leads new client development, public relations, marketing, and coordinates group travel for business entities. His role focuses on working with clients to find value adds and value engineered solutions to help complete projects on time and on budget.

Throughout his executive career, Phillip has held leadership positions with Good Life Growing LLC; CenturyLink; Verizon Wireless, and T-Mobile USA. Previously, as Managing Member of Good Life, Phillip formulated and implemented company policy; directed strategy towards the profitable growth and operation of the company; developed strategic operating plans reflecting the longer-term objectives and priorities.

He put in place adequate operational planning and financial control systems; ensured the operating objectives and standards of performance; maintained the operational performance of the company; represented the company to major customers and professional associations; built and maintained an effective executive team. During his prior tenure, as Global Account Manager for CenturyLink, Phillip led all prospecting and sales-related activities within an assigned territory; grew revenue and new bookings; utilized professional networks, relationships within customers, and other industry forums to create new opportunities/prospects.

Phillip built insightful and influential champions and coaches within accounts to help identify and qualify opportunities; he oversaw the customer’s decision process and created a closing process to ensure deal closure in a complex environment.

Phillip has obtained an Ed.D. from Capella University and holds an Executive Masters in Health Administration (EMHA) from Saint Louis University; an MA in Marketing and a BA in Media Communication, both from Webster University, and Lean Six Sigma (Black Belt) from Villanova University. He has served as a Board Member for the National Sales Network St. Louis Chapter and Ready Readers, for which he has also served as the Governance Department Chair and President of the Board.

Connect with Phillip on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Buy a Business Near Me, brought to you by the Business Radio X Ambassador program, helping business brokers sell more local businesses. Now, here’s your host.

Stone Payton: [00:00:32] Welcome to another exciting and informative edition of Buy a Business Near Me Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Mid-American Capital Holdings, Dr. Phillip Hearn. Good afternoon, sir.

Dr. Phillip Hearn: [00:00:49] Good afternoon, Stone. How are you?

Stone Payton: [00:00:51] I am doing well, man, and really been looking forward to this conversation. I think maybe a great place to start is if you could share for me and the benefit of our listeners mission purpose. What are you and your team really out there trying to do for folks, man?

Dr. Phillip Hearn: [00:01:09] Absolutely. So first, thanks for for having me on. I’ve been looking forward to this as well. So this would be great. So the genesis of Mid-American Capital Holdings is that we are working and trying to focus on experience to kind of give a mainstream feel to quote unquote the private equity experience. So that’s everything from focusing on companies that we’re looking at purchasing, also working with folks who are new to potentially purchasing companies or maybe even have experience, but want to start to expedite that process. So with our experience, my team and I have had over 45 years of business ownership experience, and then we have a expanding network of contacts, lead generation, the whole nine yards that allows us to go into that process and try to find a streamline. Because one thing that I hear about, no matter how seasoned or how new a business acquirer is, is trying to really streamline processes so you can’t get it right usually 100% of the time. But you can definitely work towards a method that is closer to perfection than chaos.

Stone Payton: [00:02:21] That sounds important. So what’s the backstory, man? How did you find yourself in this line of work?

Dr. Phillip Hearn: [00:02:27] So like most of my good stories, it’s kind of an accident, actually. So I actually started my first business. It will be 17, 16 years ago next month. I started my own procurement management company, so I’ve been used to starting businesses from scratch. I also have a background working in corporate America. I’ve done enough education pride to kill a horse. Right. So undergrad to master’s and a doctorate. But this is fun for me because it’s basically problem solving. And so as opposed to starting from complete scratch, which I’ve done with using most of my businesses early in my career to starting to buy smaller acquisitions and then growing into that particular space. It’s fun because you’re able to solve your use, your skill set to solve problems or challenges as you’re looking at those new businesses for acquisition and looking at even those opportunities where you see, Hey, I can play this role, I’m actually much more skillful than maybe sometimes you give yourself credit for to dive into that role of a C level or assembling teams or understanding what’s actually happening in that business and how to make it better. So I started with an accident with starting my own business, and it’s the closest thing I could find to playing sports. I’m a little older now, so trying to move around, playing certain sports is not quite the same as when I was 16, 17 and 18. So.

Stone Payton: [00:03:51] So now that you’ve been at this a while, what is the the most rewarding for you mean, what do you what do you enjoy the most?

Dr. Phillip Hearn: [00:04:00] You know, the two parts that I enjoy the most are the journey and the people. Everything is a people business. And I think if we’ve learned nothing else with everything that we went through with the pandemic, we’re now more connected than we ever have been, I think not only within the country, but but globally, truthfully. So dealing with people is kind of that tried and true piece of it. But it’s the journey. I mean, not every day is going to be perfect, nor do I expect it to be, but it’s a lot of fun. Even my worst days, quote unquote, in this type of business are better than some of the days I spent in different corporate settings. Right? I kind of look at it like I control my own destiny. I’m surrounded with fantastic people and I get to do something that is a becoming more of a passion project than even just work. So I would say the people in the journey are the two favorites for me as I as I work through this stuff on a daily basis.

Stone Payton: [00:04:51] Have you had the benefit of one or more mentors, particularly as you sort of embarked on on this fork of the path to kind of help you navigate this, this new terrain?

Dr. Phillip Hearn: [00:05:03] Great question. I’ve had mentors help with what I think is my mindset as I’ve navigated this. But I feel like with all the the trainings that I took in and trying to read up about it, I felt like I was going back to a master’s or a doctorate program. So part of my background is I’m not an MBA student or anything like that from your Harvards or your Wharton’s or your Stanford’s. My undergrad was Media communication. I originally wanted to be a sports broadcaster, so this is fun to be back and kind of a radio podcast scenario, right? I’m having flashbacks, which is fantastic. Undergrad, my first master’s was in marketing, second was in health administration, and then my doctorate is in education with an emphasis in leadership and management. So I’ve taken maybe a circuitous route to it. But at the same time, I think my past experience is there’s a ton of transferable experiences have helped me kind of get to this point. So mentors in my other facets of life, I think have helped me with the mindset of how we we attack and how we go about doing our business on a daily basis.

Stone Payton: [00:06:10] So, yeah, let’s talk about the work a little bit. Particularly I’m interested in sort of the the early part of the engagement cycle, if that’s the right. I’m kind of from the consulting world, so but the early on I would think that there’s quite a bit of information exchange and just kind of getting to know each other and speak to that that process a little bit if you could.

Dr. Phillip Hearn: [00:06:33] So I’ll give you two parts of that and I think you’re dead on with having that consulting background. So kudos to you. The early part of the engagement, any time you’re actually getting deeper into the deal. So let’s go all the way back to the beginning. The earliest part of the engagement is really just lead generation and understanding the data and the lead flow that you’re you’re trying to figure out. So what’s your criteria? Right? So we’re lucky to have some different experiences within my my leadership team on our end. So we kind of look a little wider in terms of the criteria piece. So when I say criteria, are you looking for deals that are cash flow or ibotta? How much are you looking for a specific purchase price? Are you looking for a specific vertical or industry? So that kind of starts the baseline and helps that search as you do your legion work, whether it’s email campaigns, direct mail campaigns, the whole nine yards, you’re really trying to understand that. So once you get a potential interested seller, let’s say, so we’re going to look at this on the buyer side. Then you start to dig into it’s a getting to know you stage, right? It’s kind of like dating stone.

Dr. Phillip Hearn: [00:07:36] If you’re early in the relationship, you’re everybody’s on their usually their best behavior. Right. But you’re trying to really understand what’s across the table from your what’s across the coffee shop from me or wherever your first date may lead. So you’re trying to get an understanding of what the business is. Right. Tell me more about the seller. Tell me, how did you get here? So very much like you did with me today, which is great. Let me understand why you’re looking at potentially selling. So all of the why type questions. What I’ve learned in this business is that you revert back to being a five year old, which is you ask a lot of why questions, right? Why are you looking to do this? Why is this the case? Why are you looking to retire and move on from this business? We hear that quite a bit lately. So you’re really just trying to get an understanding of the story. Why is this taking place? Why is this owner or this seller at that particular point? And then what are they looking to accomplish with the sale? So I think if you start there in the early stages, that starts a good baseline for the conversation.

Stone Payton: [00:08:34] I got to believe you must run into people on both sides of the equation. You must run into some myths or some preconceived notions, some misconceptions, just things that people think they know about the process and the arena that is just, you know, not not the way it is. Is that accurate?

Dr. Phillip Hearn: [00:08:55] That would be very accurate. Yeah. You said it better than I probably could. So yes.

Stone Payton: [00:09:01] Like, what are the what are some of the things they get confused about? Are they just they don’t they just they’ve got it wrong.

Dr. Phillip Hearn: [00:09:09] So I’ll give you one from each side as a buyer. Don’t think that the seller is necessarily trying to trick you. So one of the myths is, and you see this a lot in any size deal, but you see this a lot where you you take the information, you’re trying to understand the data. Right. So let’s say now you’re deeper into the process. You’ve written your letter of intent or your LOI. You have gone into the due diligence phases, so you’re working with your teams. So we’ve got a great, for instance, commercial fiscal, as well as legal team that helps us with those due diligence. And so as you’re finding information, you can take one or two tacks. I personally like to take the tack of, Hey, maybe this is something depending on the skill set and the experience of the seller that they maybe have never run into before. A lot of people will go, Well, wait, they’re trying to trick me. That means we need to just recast this deal. You start to throw the baby out with the bathwater when you do that right automatically. So being able to listen to the information or get the information, come back with salient questions. But nine times out of ten buyers, the seller is possibly not trying to trick you. You just may have to ask an additional set of questions to understand where they’re coming from. For the sellers themselves, it’s being realistic with the process. So the process is going to be chaotic, right? And you can preplan. So I’m a bit of a planner.

Dr. Phillip Hearn: [00:10:36] My friends would maybe call it something different, but we’re going to say the nice planning, we’re going to use planning as our baseline. So I like to have my checklist as a buyer or a seller, right? I want to have my checklist. I want to see how much of this stuff is applicable. Well, in some cases we’re dealing with sellers or you’re you yourself as a seller are maybe not experienced in selling your company. Maybe this is the first company you’ve ever had and this will be the last sale. So being understanding of maybe what’s being asked of you by the buyer is going to help matters because there’s there’s an honest fear, right the first time we do anything and I’m sure Stone you could tell us the same thing the first time we do anything, there’s going to be a little bit of fear, right? You call those guts, nerves, whatever. But there’s going to be a little bit of internal fear. So what you’re trying to do is find those ways to keep going forward while you know you’re walking a little bit in fear. Sometimes sellers are in that book. So Sellers understanding that it’s okay if you don’t know everything, hopefully you either have a trusted broker, a trusted intermediary, or you do your research to understand what you have in terms of the value and what you’re going out to do when it comes to the sales process. So a little bit for the buyer and seller in that particular book.

Stone Payton: [00:11:50] So on the on the seller side, there is helping that person go to market with their business and so often their baby. But how does the whole sales and marketing thing work for for you, for your practice? How do you attract the new clients?

Dr. Phillip Hearn: [00:12:07] Great question. So we I would say if we narrow it down to three major sections, if you will. So we create email marketing campaigns. Those are kind of that constant drip, right? So that gives us an opportunity to reach out to sellers, for instance, ones we know that are interested in selling, potentially ones that may not know they’re interested in selling, but they’re at least interested in hearing more. Right? So again, facilitating those conversations, I would love Stone to lie to your viewers and say, Oh, this happens overnight, right? Definitely does not. So some of that lead gen can take a little bit of time, right? So second, then you have your mail campaigns. So we like that too, because there might be some folks that go great. I have an email address almost because I have to. It’s important for me to get a piece of mail. I want to see it. I want to be able to call you. So mail and phone calls, it’s kind of our second direct bucket. Third, which sometimes can be the most fun and sometimes can be the most adventurous, would be through our leads and our our network, Right. So within our having leads or direct contact, someone saying, Hey, I hear you’re trying to buy a business. I’ve got someone that I hear is wanting to sell a business. Those direct connections are always beautiful. And again, every once in a while you can you can kind of choose your own adventure and kind of go down some rabbit holes based on what that seller is looking for. But it’s always great to know that people in your network are thinking about you to the point of you’ve told them exactly what you’re looking to do. Hey, we’re looking to purchase businesses. We kind of give them a criteria piece and then when they see it, they think of us before going elsewhere. So that’s always a plus when we get our network to do that. So I would say email campaigns, mail and phone call base campaigns, and then those beautiful word of mouth leads from your network.

Stone Payton: [00:13:54] Yeah. So let’s get a little bit tactical, if we could for a moment. And specifically, one of the things I wanted to ask you about was timeline and timing, because I I’m beginning to learn candidly from from hosting this series that it’s it takes a little longer than I would have anticipated. So so like, for instance, for example, you know, I own 40% of a pretty successful media company. If Lee and I felt like we wanted to achieve some sort of exit, I mean, this is not something that we start talking about in December and get done in. Q one probably, right?

Dr. Phillip Hearn: [00:14:33] Probably not. Yes. And unless you guys have all of your ducks already in a row, and if you’re a business owner like I am, that’s sometimes is not the case. So that’s okay.

Stone Payton: [00:14:44] But but you’ve got to there’s the ducks in a row, there’s the valuation, and then there’s just sometimes it takes a little while to get there, get it on the market properly and find the right buyer. Candidate. Yeah.

Dr. Phillip Hearn: [00:14:57] Yeah. So you just basically work through a process that could go, let’s be hopeful and say as short as 4 to 6 months, you could be looking at a year process. It’s I’ll give you maybe a quick correlation. It’s kind of like selling your house, but on steroids in the sense of, you know, what it may take to to get your house updated. Of course, there’s right times of season. Everybody always says spring, for instance. Right. But if you know, your market maybe is a little different than others. So there’s some intrinsic information that you have to understand. So I’ll give you a quick case in point. What I mean, part of this process, when you start to look at when you’re setting up the asking price, right, so you’re the seller and you say, hey, everybody always tells you, hey, I want $10 million and hand me $10 Million in cash as an example. I’ll leave tomorrow. Well, of course you would, because it’s $10 million in cash. But really trying to get to those valuation pieces. It’s interesting based on the time of year. So case in point, we’re now getting to the year end for 2022. So you’re going to have potentially pals, balance sheets, those types of things. So it becomes a little less of a projection than if you’re talking about this in April, May, June, July, Right. Or September. We’re still kind of on that projection schedule. But depending on how fast you file your taxes, like we look at tax returns as kind of the helpful portion. So when we talk to any of our investors, we can say, hey, we’ve seen a tax return, which kind of becomes the gospel, if you will, right? Chances are most people are not going to purposely lie on their tax return to to hurt themselves.

Dr. Phillip Hearn: [00:16:35] Right. So that B kind of becomes an ironclad piece. And so if you are just after that long projection window from, let’s say, April to September, October, and now you’re in this window where we are now into December to moving forward into tax season, how long is it going to take for your taxes? Right. So you can say, hey, we had the greatest year on record. Well, cool. Do you have your tax return? We’ll know. So there’s times of the year, right, that like kind of everything happens. And I also tell people this very quickly, think about real estate. You can get an appraisal in four different points in a year and depending on what the external environment dictates, that appraisal, maybe not 30 40% difference, but could be 5 to 10% difference as we’ve seen with the interest rate rise. Right. Same thing with your business depending on the time that you have everything together. Going out to market may be a little bit different. On what is a realistic asking price, meaning it will sell. Not saying you’ve got to give away the form, but it will sell at a quicker rate if everything else is in place versus something that sits on the market for longer. So little things to think about like that in the overarching process of either buying or selling a business.

Stone Payton: [00:17:43] Well, I’m glad I asked just to keep talking about me for a minute. It’s my favorite topic. I love it. But now I was thinking about me and Lee, like, let’s say we you know, I represented our company as pretty successful. Well, that’s you probably can’t put that on the on the contract so.

Dr. Phillip Hearn: [00:18:02] Well that actually be what part of be a goodwill right so see.

Stone Payton: [00:18:05] There you go. So we come to you and we think we got something around 10 million for example, since you use those numbers and then we get to talking and you know, you do your magic and you know, really realistically it’s it’s worth seven. But with your background and experience, if we come to you early enough, you can probably say, But you know what, guys, if you want to get it to where you where it really will be worth 10 million, here’s some things you can do over the next couple of years, right? I mean, you can you can help with some strategy and help us sort of think about things so that we are going to get the most for it. I’m thinking. Yeah.

Dr. Phillip Hearn: [00:18:41] Absolutely. And and I think that’s a very key component. So I’m glad you talked about you. So it’s worked out great. So this is a this we see this quite a bit, so let’s use that as the example. You think the business you and your partner think the business is worth $10 million and the current let’s let’s say fair market value, right, is $7 Million. But there are definitely ways and we do this quite a bit with some of our our contacts where we advise or consult on how to grow that company to a specific point or how can we help you grow to that point. There’s also strategic ways to structure the deal, right? So maybe we give you a chunk of that what you think is 10 million. We think it’s seven. But let’s try to figure out the gap of how do we fill in that gap from 7 to 10 million. That could be anything from earnout. So that could be anything from incentives, seller finance, There can be some ways to work it. So those are definitely sweeteners in the deal that allow. We like to work with business owners who, number one, are willing participants. So if we’re having this discussion and we’re talking to you and we’re saying, hey, the fair market value in terms of just straight cash or based on that kind of EBIT and multiple, everybody uses EBIT, right? So even the multiple here’s how we got to it.

Dr. Phillip Hearn: [00:19:59] Here’s what your fair market multiple is. Now we’ve got we’ve got a gap of $3 million. Some people could say, all right, you know what, I’m just going to walk away. We try to look at it and say, are you willing to be strategic to get to that 10 million? Maybe we can actually put more in your pocket depending on what we structure. So I think structure of the deal and negotiation skills is one of the main core components, I would say, of positively keeping a deal because the goal is we don’t need to fleece anybody to get a good deal, right. We can work with you. We can actually help you get to your end goal. And it may be in different ways. We may come on as as a consultant, we may come on as an advisor and have a piece of the equity. So now when you want to go back out to the marketplace and sell it for 10 million, maybe it’s actually worth 12 or 15, or maybe it is that ten and you’re comfortable with where you are. So there’s there’s some definitely different ways to attack different scenarios and strategies. But again, that’s the fun of understanding and and solving for those challenges.

Stone Payton: [00:20:58] Yeah, and you’ve probably seen other deals, participated in other deals that have similar components. And so you’re operating from an experience base that has that I think would be very helpful in those situations. I’m also learning that deal structure is not always, you know, here’s your check, here’s the keys. So like in that same scenario, you know, if they saw value in it, you know, Lee and I hanging out for a while or running a couple of the key studios for a while or I mean, you could you can build some of that stuff in there, too, right? Or financing? Absolutely.

Dr. Phillip Hearn: [00:21:28] Yeah, absolutely. So I’ll give you a quick quote from and I saw this this author so much in my marketing masters. His name was Stephen Covey. And one of my favorite quotes that I think about almost on a daily basis when doing this type of work acquisition, M&A type of work is begin with the end in mind. Why do I give you that quote? Well, if you go back to what we were talking about, when you’re in that getting to know you phase, asking one of the most simple questions to the seller is what do you want to accomplish? Right? So to some people, that means I’m going to you’re going to hand me a check, I’m going to jump in the money like. I’m Scrooge McDuck from Ducktales. Right. And I’m going to jet set to Europe. That’s it. That’s all I want to be done and done. Others will say, Look, I just don’t have the energy, let’s say, to run the business at the full capacity that it needs. But I still want to be involved because I still I see upside. I think I can help with that upside.

Dr. Phillip Hearn: [00:22:26] So those are two completely different and diverging paths, right? So asking those initial questions allows you then to come back and say, Hey, Stone, I know that you and your partner actually still want to be in the business, right? So we could try to give you all cash and then then you’ve got to worry about your taxable liabilities and all that fun stuff, right? And I’m not playing an accountant, but those are things that are there. If I hand you 10 million, how much do you all take home? Right. But how do how does this sound if we go down this route? Right. We still want you to be involved in the business. We may purchase X, Y, and Z of the equity, or we may come in and be a consultant and work to help you grow the equity in the business. All of those layers to it. But it’s asking those initial questions that seem early on might seem like throwaway questions, but they could be some of the most important questions in the process and actually get everybody to a winning solution on all sides.

Stone Payton: [00:23:20] You mentioned that you’re not playing accountant and that sort of touches on on another point, I bet you find yourself kind of quarterbacking sometimes a team of other trusted advisors who are experts in their domain to bring all this together, right?

Dr. Phillip Hearn: [00:23:36] Absolutely. So I get a chance to kind of go back to my sports day. So I played quarterback growing up in high school and then I also played point guard. So I get to either be Joe Montana or Magic Johnson in my brain, right? I get to facilitate, get people in the right spot. Let’s run the offense. Let’s do what we have to do. But all kidding aside, you’re exactly right. So case in point, as we talked about some of those trusted advisors before, so let’s say we’re buying or selling. We’re looking at those legal components, right? So we have a legal due diligence going on. We do commercial due diligence. We want to understand the background of the company. Are there any nefarious acts going on in the company, all those types of things, the financial due diligence, proof of cash, quality of earnings. So, so many people hear these terms. And it’s interesting because once you’re in the deal, it’s kind of like being in a playbook again, right? So again, I play football. If I’m running a deep pattern, my playbook might say nine pattern or not or fly or whatever. Same principles here you have subject matter experts that you can defer to and say, I understand X help me to understand how we can apply that to this scenario. Or hey, they come to you and say we’ve seen something similar, Here’s what we did. Do you think this will work for you? So having those subject matter experts, they are if you do it right, they are worth all of the money you pay them and then some. Right when you get into trouble is if you’re paying, let’s say, the wrong group, the wrong person, whatever. But if there’s as good as advertised and they do what they need to do, they’re worth every dollar for sure.

Stone Payton: [00:25:09] Well, and I’m thinking it’s worth it to me as a buyer or seller that you are helping identify the right person to to fill that role. You know, I don’t even I don’t even know that I would even know what questions to ask or how to go shop for the right type of person in a specific area to. So that seems like that would be incredibly powerful as well. So you have other irons in the fire, as my daddy would say. You also have quite a bit going on in the real estate arena. Can you speak to that briefly?

Dr. Phillip Hearn: [00:25:42] Yes, I can. So I actually started dabbling in real estate when I was 17, so almost 21 years ago now. I always called it the first deal that I did. I was about 19 or 20, somewhere around there. And I always call it the smartest, dumbest thing I ever did. When I started, it was smart because I got into the business. It was dumb because I was only good at putting holes in stuff. So for me, it it has been it has become, again, a passion play. So I like to do if you can’t tell, I like to do things that I really get into and can enjoy, right? And it’s been great because I’ve learned everything that I’ve learned in real estate. I’ve been able to translate to acquisition type work, right? So one of the things that you mentioned is those processes. So again, I’m a planner, so when my friends will call me, will say I’m a planner. So within that planning piece I see the similarities. So I’ve done anything from be a part of ground up construction projects with developers and general contractors to doing fix and flips on single and multifamily homes. I now have my broker’s license in real estate. I’ve had my salesperson’s license for years. And so it’s funny because there’s so many tools that you learn in putting a process together for a piece of real estate. If you’re doing, let’s say, a ground up, build the scheduling, the coordination. Everything else. It makes business acquisition almost easy based on that experience. So coordinating a maybe a ten person team to get a deal across the finish line and of course having to work with the seller or maybe the seller’s broker I think is almost as easier, scuse me, than working on a job site and you’ve got hundreds of contractors and you’re trying to build a 200 unit project. So there are some transferable experiences in my real estate life that I’ve been able to now use and always tweaking to make better. But I’ve been able to use that in my acquisition life. Now.

Stone Payton: [00:27:44] I’m not even sure this applies to you, but I’m going to ask it anyway because I’ve got to believe even you from time to time, you need to give yourself some space, hit the brakes, recharge, get inspired. So I’m kind of curious where you go. And I don’t necessarily mean a physical place, you know, I don’t know if it’s helping out a cause that’s dear to you or going to the mountains or how do you. Yeah, I guess that’s the right word. Kind of kind of recharge, get inspired to get back out there and do it again.

Dr. Phillip Hearn: [00:28:12] So that’s a great question. I do luckily find some time. I have friends of mine that ask me. They go, Do you sleep? So the first question is, yes, I sleep and when I go to sleep, I sleep like a baby. So thank goodness for that. So there’s a couple of things that I do to recharge. I love to stay active. So I try to get in workouts. Right now I’m at home and it’s freezing here so I can’t go out and play golf, which is another passion of mine. But I like to work out, play golf, just kind of get outside or get moving as much as I can. I love music, so if I get a chance to go to concerts or just even listening to music at home while I cook, something as simple as that helps. I am a bit of a movie dork, but I’m more of like a documentary guy. I’ll watch movies and I’ve got some favorites, of course, but but I like I like even tapping in on my time off of things that force me to kind of learn and stay sharp. So some days it’s golfing for me. And even within golfing it’s hacking or digging a hole into the earth. But that’s all right. But that’s fun. Working out is always a good thing. I can kind of let out some steam after an hour. Just trying to stay, stay consistent and stay moving. I do a bad job when I sit completely still. I don’t do that. Well, I don’t know why that’s the case. I’ve always been like that even as a kid. But staying active, staying kind of locked in on things that are interesting to me, I think always helps. So that allows me to recharge and refocus when it’s time to go back and quote unquote do work, because I don’t even feel like I’m doing work. I feel like I’m enjoying what I’m doing, whatever that is.

Stone Payton: [00:29:42] I can certainly tell that. But I do think it’s important. And it sounds like you agree that you do periodically. You need to give yourself that opportunity to sort of regroup and and circle around. Sounds like you’ve you found a way to do that. What a marvelous conversation. What is the best way for our listeners that they would like to reach out and learn more, have a conversation with you or someone on your team, begin to tap into your work. What’s the best way for them to connect with you guys?

Dr. Phillip Hearn: [00:30:10] Man Absolutely. So one way would be taking a look at our website which is mid American capital holdings within us dot com so mid American Capital Holdings dot com on the website you’ll have contact information for myself and my team shooting email over. You can use the email address of info at mid American capital holdings within us dot com. So info at mid American Capital Holdings dot com Ask questions we can set up some time, dig into different scenarios. So I love to consistently learn. I’m a bit of a dork when it comes to research and learning. So any time somebody wants to reach out and touch base more than happy to try to set some time on the calendar.

Stone Payton: [00:30:57] Well, Philip, it has been a real pleasure having you on the show this afternoon. Thank you for for sharing your insight, your perspective, your enthusiasm and your and your energy. Keep up the good work, man, and thank you for investing the time with us today.

Dr. Phillip Hearn: [00:31:12] Well, thank you, Stan. I appreciate being asked to be on and love the show. So this is something I’ve been looking forward to. So thank you so much for sharing your time.

Stone Payton: [00:31:21] My pleasure, man. All right. Until next time, this is Stone Payton for our guest today, Dr. Philip Hearn with Mid-American Capital Holdings and everyone here at the Business Radio X family saying we’ll see you again on Buy a Business near me.

 

Tagged With: Mid American Capital Holding

Spencer Graves with SocialCast Marketing

December 20, 2022 by angishields

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Cherokee Business Radio
Spencer Graves with SocialCast Marketing
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Spencer-Graves-Fearless-FormulaSpencer Graves is CEO of SocialCast Marketing, 3x radio personality of the year and 3x Morning Show of the year award winner, and board member with the Alzheimer’s Association.

Connect with Spencer on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:05] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:16] And hello to a surprise Tuesday Fearless Formula program where we talk about the ups and downs of the business world and offer words of wisdom for business success. And today in the studio we have the CEO of SocialCast Marketing, which is what I want to lead with, but also a three time radio personality of the year, three time morning show of the year. Also an avid fisherman, also a hunter, also on the board of the Alzheimer’s Association. Is that what it’s called? Association? We’ve got it all covered right here. Quite the resume. Please welcome Spencer Graves.

Spencer Graves: [00:00:51] That is by far the nicest and sweetest intro, and I’ve never heard anybody actually call me the CEO of social caste. You’re right. It’s true. But it’s so new that you’re the first person who’s ever said you’re Spencer Graves, the CEO of SocialCast Marketing.

Sharon Cline: [00:01:08] Really?

Spencer Graves: [00:01:09] Yeah. It was very nice.

Sharon Cline: [00:01:10] It was.

Spencer Graves: [00:01:11] Lucky. Nice. Nice to hear.

Sharon Cline: [00:01:12] Well, it’s true. And what I think is kind of cool, you’ve got this really great resume, but you also have a lot of heart. That’s part of what you do, which is why I wanted to talk to you. Because fearless formula is not just business and I don’t know a whole lot about business and money and plans and things, but I do know what it feels like to be a human on the planet trying to make your life happy and and make it what you want and have your own little business and have a dream.

Spencer Graves: [00:01:37] Well, you’re so right, because a lot of the times people find that they’re successful in business, but they’re stagnant in their personal life. So then they’re trying to figure out, well, what do I do next? Like where do I go and and how do I take the success that I’ve built and how do I factor that into what I’m really passionate about? And for me, spending 22 years in the broadcast industry, mainly in radio, bouncing around and working with NASCAR and corporate sponsorship, moving all across the United States and great cities like San Diego, California. Dallas, Texas. Philadelphia, the state of Delaware, St Louis. I saw Saint Louis right before I moved to Atlanta. Like all of these great places with so much different culture and heritage and feels of the city that when I when I landed in Atlanta and I worked in radio, I started to get my passion was reinforced where I was like, You love to hunt, you love to fish, you like the outdoors. What can you do based on your career up until this point, and how can you make it beneficial for that next step in your life? And that’s hopefully what I’ve been able to do. But I’ve enjoyed the switch.

Sharon Cline: [00:02:48] So I do want to go back a little bit into how you got started in radio, because you have such a obviously, you know, but and I’ve spoken to you in person, but something about hearing your voice through the the headphones, I’m like, Dang, your voice is so nice.

Spencer Graves: [00:03:00] Oh, well, thank you. Yes.

Sharon Cline: [00:03:02] That’s nice. It’s so nice to hear.

Spencer Graves: [00:03:04] I got Can we cuss on this, by the way?

Sharon Cline: [00:03:07] So I don’t think I have.

Spencer Graves: [00:03:09] Like, I’m not far I’m not just going to run around screaming cuss words, but there are some stories that I have where like a cuss word actually makes.

Sharon Cline: [00:03:16] You do it. You do. You and I will if you want to add it. Okay. I have not edited so far, but if I have to edit, I sure will. I’ll put something like fine.

Spencer Graves: [00:03:24] It’s also on the internet so you can pretty much do whatever you want. I know that through the FCC.

Sharon Cline: [00:03:28] Yes, that’s.

Spencer Graves: [00:03:29] Right. Which we’ll get into, I’m sure at some point. You know, the way that I got into radio, I was 17. I was a senior in high school, and this was in the early 2000s, probably 2000. And my guidance counselor in high school came to me and said, Hey, next year you’re going to be a senior. We’re offering this new class. It’s called an internship program. And I was like, What the heck is that? And they were like an internship program from what we’ve read, because this was all done by the state of Virginia. You pick an industry, as long as they say you can work there, you’ll get school credit, but you’re getting on the job training. And I was like, Well, that’s pretty sweet. So then she goes, So what do you want to do? Like, immediately she just introduced this to me, and now she’s like, What do you want to do? And I’m 17. I’m like, I don’t know. But I was calling the basketball games because I hurt myself playing football in high school. So during basketball season I couldn’t play. So they were like, Why don’t you call the games? So I sat at the table courtside, had a microphone so everybody in the arena could hear me, and I was basically commentating on what my friends were doing on the team that I used to play on.

Sharon Cline: [00:04:40] So much power there.

Spencer Graves: [00:04:41] So I was like, I’m going to make fun of every single one of you. Like, I think it’s great that you’re doing well in the game, but I’m going to keep you humble and knock you down a peg. So it was kind of like a roast session and it was nice. Like while I was doing that, people started to realize, Oh, maybe you have a gift for this kind of thing. And I didn’t. Really see it that way. I just thought that I was making fun of my friends, so I was like, Well, maybe I’ll go into broadcasting. So I contacted a local TV station. Wdbj seven out of Roanoke, Virginia, and they were like, you in college? I said, No. And they go, Well, good luck. Call a radio station. We only take interns that are in high school or in college. And I was like, okay. So first door slammed on my face. I call a local radio station and the guy answers the phone. He’s like, Yeah, man, love.

Sharon Cline: [00:05:30] To have.

Spencer Graves: [00:05:30] You. I think it’d be great. Like he had that whole radio thing. And to me I was like, This feels fake. But I was like, All right, cool. What do I need to do? And he goes, When’s it all start? And I was like, Starts Monday, This is Friday, so I need you to just give me a yes or no and I’ll come in on Monday. He goes, Great, man. I’m going to talk to a couple of people here. I’ll call you this afternoon. And if it works, I’ll see you Monday morning. And I’m like, All right, So I just wait by my phone. This is back when cell phones were basically just out. I had a motorola, but I had snake on it. So I was like, Man, this this game is awesome. Life can’t get better. So he calls me at 330 and I answer the phone and I go, Hey, what’s up? Are we good to go for Monday? And he goes, Man, I’ve got two pieces of information for you. Do you want the good news or the bad news? And I was like, Well, give me the good news. And he goes, Good news is, man, you’re going to be an intern in radio. And I was like, Cool, what’s the bad news? And he goes, It ain’t going to be here because I just quit this bitch.

Sharon Cline: [00:06:35] Oh, my.

Spencer Graves: [00:06:35] God. And at that point I was like, Oh, okay, so what do I do? Do I show up Monday? And he goes, Oh, no, I said, You’re going to be an intern radio, but it won’t be here. So I suggest you call another radio station. I was like, okay, second door slammed in my face. So I called this radio station at like, what, 4:00 in the afternoon? I call the request line. It’s drive time. The guy answers the phone. It’s got that annoying squelch. If you’ve ever called a radio station, he goes and he goes V out of Virginia, it’s Mark. And I was like, Hey, Mark, listen, I’m trying to be an intern in radio. I’ve called a couple other people. They’ve all said, No. Would you guys take interns? Yeah. What is it for? Like college credit? High school credit? What? I said high school credit. Can you drive? Yeah. Can you read? I was like, Yeah, I hope so. All right, man. Well, I got to meet you first. So come in Sunday at noon. I said, Great. So Sunday at noon I drove an hour to get to the radio station. I pull in. I like to be early. I think that’s the best thing in the world, is be 10 minutes early because you’re always on time. And I roll in and at noon, no other cars in the parking lot at 1210. No other cars in the parking lot. Well, I don’t have this guy’s cell phone number. I just called the request line. I know his name is Mark. This is like early Internet days, so I’m still like, not sure if he’s online and it’s before social media, so he can’t just access somebody that quick.

Spencer Graves: [00:08:03] So finally a car comes pulling in and it’s beat up. I mean, it’s five different paint colors. It’s the whole nine. And this little, little black lady gets out of the car and she looks at me and I go, I don’t think her name is Mark, but I’ll give it a shot. So I went up to her and I said, Hi, miss, I’m supposed to meet a guy named Mark here. And you go, Oh, honey. It is Sunday afternoon. Mark does not work on Sunday afternoon. And I was like, So he told me to. And she goes, Come in, I’ll call him. So we go in, find out that she’s a receptionist. Sweet little lady, Miss Martha. And she calls him. She goes, Now listen, Mark, there is a gentleman here. It says He’s supposed to meet you here at noon and you are not here. And he goes, All right, I forgot. I’ll be right in. So he comes in and he’s wearing a polo shirt. It’s untucked. He’s got khaki shorts on, He’s covered in sweat. He’s got the man boob line, the whole deal. And I just looked at him and he goes, Well, I’m sorry that I’m late. And I said, Well, what’d you shoot on the back nine? I called him out. I was like, You had to have been playing golf. Sure enough, he was playing golf. So he goes, Well, I guess I got to give you the job. So that’s how I got the radio. The next day I showed up at 730. I worked for an hour and a half.

Spencer Graves: [00:09:17] Like, got to know everybody in there. So Miss Martha again, took my time, just kind of got into it. And then any time an opportunity came up, like, Will somebody go work? This event first hand raises me. I got you. Well, anybody do a a board op opportunity, which is basically just pushing the buttons. No mic time. You just push the buttons. Hand goes right up. Well, one of the guys that I was working with who was training me on all this stuff, he didn’t show up one day. So this other program director who are the bosses of the radio stations pushes the door open, sees me sitting there, doesn’t see the other person that’s supposed to be there, and he goes, Can you read? And I go, Why is that always a question? I said, Yes, I can read. And he goes, I need you to do the news. 8:00 So read this, do it in two and a half minutes, then push that button and fade this thing up. And I went, okay, so Imus in the Morning, that was the morning show. It was riddled with all sorts of bad publicity later in life because of some things that he said about the Rutgers women’s basketball team. And I’m having to read the news. So I remember I turned the microphone on. I read what was on that paper. It was a weather forecast, a sports report and the top headlines. And then I pushed the button, went back to Imus, and it was flawless. Now, I was probably stumbling all through it. I was nervous, like I’m a senior in high school.

Sharon Cline: [00:10:38] Yeah.

Spencer Graves: [00:10:38] So I was freaked out. But a guy came in and he goes, All right, good. You can read. I was like, Why? Do it at 830. I said, I have to leave and go back to school. He goes, Do it at 830. I was like, okay. So I read the news again for a little more comfortable and did that. So my career in radio that spanned 22 years was all happened by taking an opportunity. The door was open just a little bit. I wanted to put my foot in to make sure.

Sharon Cline: [00:11:07] You showed up.

Spencer Graves: [00:11:08] Right. So it all just kind of spurred from there. And then I was offered, you know, a couple different slots. Like, I’ll never forget I had to come up with a radio name. It was Blake Andrews, so dumb, like my real name, Spencer. But I went with Blake Andrews because I thought that’s what you were supposed to do. And I kept doing these shifts, and then it just grew and grew and grew. Then I did a night show while I was in high school, so everybody in my high school knew I was doing the radio station.

Sharon Cline: [00:11:34] How did that feel, though? Were you sort of bad at it? I mean, I don’t know. Am I allowed to say that?

Spencer Graves: [00:11:38] You can say bad assets on the Internet, You’re fine. It didn’t like when you’re in high school. Yeah. Like you have an ego that’s the size of the world. I think anybody that’s a parent of a kid in high school, like they see it in their kids, their kids egos can be massive. And sometimes you have to get humbled. Well, yeah, I would go to school and people would be like, Listen to your show last night. And I’m like, Thanks, man. And radio at the time, like, we didn’t have podcasts. We didn’t have the access to information that we have now.

Sharon Cline: [00:12:03] Radio was huge. That’s how it was.

Spencer Graves: [00:12:05] It was massive. Yeah. So it was big for me, especially being a senior in high school. But every opportunity I got to go to a party, if I had to work at the radio station, I’m like, I can’t go. I’ll stop by for a little bit, but I have to be at the radio station. So my work ethic was kind of turned there where I was like, If they asked me to be there, I’m going to show up. And I didn’t worry about how much money I was making at the time. I didn’t worry about like, what the benefit to me was. I was just happy that I was helping in a situation where I needed to.

Sharon Cline: [00:12:36] And you liked it.

Spencer Graves: [00:12:37] And I enjoyed it. I really did enjoy it. So yeah, that was that was my life for 22 years and it took me all over the place and I got to see some wonderful things and experience different things. But it was it was just if somebody is going to ask for someone to raise their hand, I threw my hand up.

Sharon Cline: [00:12:53] What was your favorite part about radio Over the years when you can look, what do you have some highlight moments where you were just like, This is when I was the most happy.

Spencer Graves: [00:13:01] It’s. I have this weird feeling that I’m never happy.

Sharon Cline: [00:13:07] What do you mean? Well.

Spencer Graves: [00:13:09] It’s. It’s not like I’m always sad all the time, or I’m down or I’m depressed. It’s not that. I’m happy, but I’m always hungry. Okay, like I’m content doing what we’re doing, but it can be better and I always want better. So I’m always looking for what’s that next layer to make things better. So when you talk about moments, yeah, there were some huge moments in my career and and I tell people all the time it was calculated chaos. I knew what I was going to do would bring some chaos. But I also knew if the chaos went too far to the right, I could handle that. If the chaos went too far to the left, here’s what would I what I would do to mitigate that.

Sharon Cline: [00:13:48] You had a plan, correct?

Spencer Graves: [00:13:50] So where it seems like it was reckless abandonment and I was just going nuts, like, I’ll bring you to one story. It was 4th of July. I knew in the summer that radio stations ratings are always a little wonky. But I also knew that if I got people to pay attention to the radio station or at least knew my name, that it would be beneficial for the radio station. So I told my co-host, I’m going to set fireworks off in the studio.

Sharon Cline: [00:14:16] Oh, my gosh.

Spencer Graves: [00:14:16] Now, fireworks in the state of Delaware were illegal. But in Pennsylvania, the neighboring state, which is where I lived, I mean, it was we were separated by the state line. It was 10 minutes from where I lived to the studio. I could buy fireworks in Pennsylvania and then bootleg them into Delaware. So that’s what I did. I took I took fireworks and I said, Hey, Nancy, it’s 4th of July. I just want to celebrate with you. I figured I’d give you your own fireworks show right here in the studio. And I let these fireworks and I threw them over behind her and they just start going off and they’re daisy chains. So they’re all connected, right? As soon as you light the wick, it’s on and it won’t stop until it’s done. And fireworks are going off. It’s all over the place. The smoke is starting to fill the studio. She’s dying laughing. I’m laughing my tail off. She’s screaming because the pops are so close. And at the end I just said, I hope everybody has a great 4th of July. I probably won’t see you on July 6th. And that was how we got out of the break. So that was a big one. A lot of people still mentioned that to me today, but I knew that if I was going to receive backlash from that, how I would handle those conversations. Now, what a lot of people don’t know is I had told management this was my plan.

Spencer Graves: [00:15:31] I was going to do it the safest way possible. I had a fire extinguisher ready to go. I was throwing the fireworks into an area where nothing was going to catch on fire. I just needed the sound and they were like, okay, well, we trust you to do what you got to do. So that’s memorable. But when you asked me what my favorite parts of radio were, honestly, it was the connections with people who listened and the greatest thing that ever happened in radio and it exists to this day is social media. The fact that what we do on the radio could impact somebody driving in their car, sitting at their desk, listening in their kitchen, waking up to having it on their phone. The fact that they can go to your social media and say what you just said, did X, Y, and Z, or I remember when you did it blank, blank, blank. Those relationships, even though I’m not on the radio and haven’t been on the radio since November of 2021, I have had great conversations with people. I still know, like if I see their name pop up, they probably don’t know this, but I know exactly who they are. I know exactly what town they listened in. I know what radio station I was on. I can remember previous conversations that we had, so I’ll ask them every once in awhile, like about their kids or about their dog.

Sharon Cline: [00:16:52] So sweet.

Spencer Graves: [00:16:53] Those personal connections. Like, you can’t get away from that. And I don’t care what business you’re in. Radio is one, but it could be any industry if you don’t make personal connections to people, if you don’t have good relationships with your consumer, with your staff, with your management team, or if you are the management team with other people in your industry all throughout the world and all throughout the country, you’re not going to be successful. So you have to take a vested interest in the people who are taking somewhat of a vested interest in what you’re trying to do.

Sharon Cline: [00:17:24] But you have a natural propensity for that connection. Yeah. I think if you don’t love people, it’s probably too much.

Spencer Graves: [00:17:32] Especially women. But know I do. I love people. And I didn’t get into radio for music. I thought music was actually the the worst part about radio. I thought the best part about radio were the stories that people could tell.

Sharon Cline: [00:17:45] Opportunities to to meet and connect.

Spencer Graves: [00:17:47] And I mean, those stories, they weave the fabric of our life. It’s everything that they talk about is something that somebody else is going through. Like before I met you today, I stopped and I had a burger at a chain and I got a phone call from a client of mine, and I was just giving her a reminder that, hey, it is Christmastime, it’s Hanukkah, it’s the holidays. You need to make sure that you’re saying to the people who use your business, Merry Christmas, Happy Hanukkah, happy holidays, whatever somebody celebrates. But you want to make sure you’re making that connection. And I asked her, I said, what weird thing did your family do at the holidays that was like your family’s deal? Because my family gifts from Santa’s Santa’s workshop, they don’t have the wrapping paper that my mom has. They have aluminum foil like they’ve already built all the toys. They’ve already done everything.

Sharon Cline: [00:18:39] They’re not time for nice.

Spencer Graves: [00:18:40] They spend time on nice wrapping paper. Like he’s like, get it done. Efficiency is key when it comes to business. So, elves, let’s go.

Sharon Cline: [00:18:47] That’s so cool. So you had all your presents wrapped in tin foil.

Spencer Graves: [00:18:50] All in tin foil. And then at the end, we would take all the tin foil. We make it into a giant ball in every year. We had a picture in front of the Christmas tree with a giant ball of aluminum foil.

Sharon Cline: [00:19:00] That is so cute.

Spencer Graves: [00:19:01] And that was our family thing. So I was asking her and she said to me, she goes, People do this in conversations all the time. Oh God, this is probably stupid to most people. But and I listen to what she said and her family has an ornament and it’s a little guitar with a music note. That’s it. And every Christmas that ornament goes away. Somebody takes it. But then it magically appears the next holiday when somebody opens up a gift and the ornament is in the gift. O And then it goes on the tree. And then surely someone takes it, hides it, puts it in the gift the next year. And she’s like, That’s probably dumb to most people. I said, Absolutely not. That’s sweet. Those are the things that make you from this transcendent area where people can’t touch you and they don’t think you’re like them to wow God, they really are just like us. And I’ve always thought that if we can continue to talk about our similarities, it gets us away from the perceived differences.

Sharon Cline: [00:20:06] So true.

Spencer Graves: [00:20:06] I mean, I don’t care what color you are, I don’t care what nationality you are. I don’t care what your sexual orientation is. The fabric of who we are is people. We all have similar connections. It’s being able to go through conversation and find those so we can find the common ground, so we can have articulate and good conversations.

Sharon Cline: [00:20:24] Do you find that people have that perception of you throughout your career that you’re someone that’s sort of untouchable or un relatable, or do you feel like your personality opens up that connection?

Spencer Graves: [00:20:36] I want to believe that my personality opens up those.

Sharon Cline: [00:20:40] So I think so.

Spencer Graves: [00:20:41] But I think there’s a lot of people and I’ve had to do a lot of growing. I think we all do. Right? But, you know, early on in my career, my ego was massive. I mean, I felt like I was untouchable because I’m on the radio. Well, I don’t have a.

Sharon Cline: [00:20:55] Corporation behind you.

Spencer Graves: [00:20:57] Supporting you. I understand what you do in your business, and I understand, but. But I’m on the radio, and, you know, I do my thing, and my ego was massive. I mean, I wouldn’t be able to fit in the studio with the size of my head. But what I really started to to realize were my Angelo had had a quote, and I know I’m going to misquote it, but it’s not what you do to somebody. It’s what you say. It’s something along.

Sharon Cline: [00:21:20] Those lines feel. It’s not what they said, but it’s how how they correct you.

Spencer Graves: [00:21:23] Yeah, People will always remember the way you made them feel. And there were plenty of times in my life and I’ve had to take some mental checks on this where I didn’t necessarily make people feel the best. But I may have said things at the time that were brash, and I think we all have friends that do this. I’m not being mean. I’m just being honest. They say something like that. Well, sure, but it’s also coming off very mean. Perception to most people is reality. If they perceive you a certain way, they’re just going to believe that that’s the way that you are. And changing somebody’s perception is really, really hard to do. So I’ve taken some real strong mental keys on my own personal keys and conversations. But I do think at the essence, all I’ve ever tried to do was try to connect the dots between who you are, who I am and what draws us together.

Sharon Cline: [00:22:12] But you know, it it requires a vulnerability to even admit that.

Spencer Graves: [00:22:16] Well, thank you. But yes, I think if you if you could be introspective, you can be more vulnerable. It creates better relationships. It allows you to be more intimate, not in the physical sense, but in a mental and spiritual sense, where you’re you’re really tying to somebody. You know, I’ve I’ve gone through my life where I’m like, Oh, I’ll get married at some point. Well, now I’m 40. And part of me is like, I wasn’t creating the relationships personally that I should have. I kept everybody in a box of, well, they know me because of radio. So that’s kind of just where where they stay. But ultimately, what I’ve always wanted is I’ve wanted those relationships to become stronger relationships on the other side.

Sharon Cline: [00:23:02] And I don’t know when you say should have had different relationships, I kind of feel like where you are is where you’re supposed to be. Do you know what I mean? Like who you are today is not who you were then. So whatever relationships you could have had may not have been the best ones for you, for where you are now.

Spencer Graves: [00:23:17] Like the philosophical side of the way that you lived your life is the way you should have, because it brought you to the moment that you’re in now, right? If I didn’t live the life that I had or if I didn’t have such a massive ego, I wouldn’t have been able to seek clarity at some point. And I think everybody is still a work of art. I mean, I think everybody is a work in progress and life continues to carry on. But I do I try to take stock in trying to make sure that my actions help somebody feel better or makes them realize that I’m focused on them, you know? Ryan Seacrest gets a lot of flack for being who he is in the broadcast world. Like, people are always like, Oh, he’s Ryan Seacrest, He’s untouchable. He’s had all this stuff.

Sharon Cline: [00:23:59] Oh, I didn’t know that.

Spencer Graves: [00:24:00] But if you ever meet Ryan Seacrest.

Sharon Cline: [00:24:02] He’s from this area. He’s from Dunwoody. I want to.

Spencer Graves: [00:24:04] Say he is he will give you his undivided attention if you’re in a conversation with him. And when you’re somebody who’s on the outside looking in until you witness it, you don’t realize how much of an impact that has. When the world sounds like everybody in their mother is trying to get your attention and you’ve got all these voices just bouncing around, but you’re in one conversation with one person to witness that and to see it in action. That was a mental check for me where I was like, That’s it.

Sharon Cline: [00:24:35] Because he doesn’t even have to do that. No, no, he doesn’t have to invest in anyone.

Spencer Graves: [00:24:39] But he does like he does because he is a purveyor of people. He likes the fact that people have a story. And, you know, I don’t want to speak 100% for him, but. That’s what I get out of those interactions when I see somebody who locks into a conversation and talking to that person, then when the conversation is over, it was a pleasure meeting you. I hope you have a great holiday. Tell your mom I said hi. Like all those anecdotal things that everybody’s always heard. If you go to the next person, they do it to the next person. And when you see those connections, it’s what builds stronger relationships down the line. So that’s what I have sought out to do over the past couple of years.

Sharon Cline: [00:25:17] Well, what is it like to be a sort of almost like you are a family member to thousands of people? Like, what is that like.

Spencer Graves: [00:25:25] Oh, it’s weird. It’s weird. You know, I when I would when I would have conversations on a morning show. I always had to remember that the majority of people who listen to radio are doing it on their their ride into the into the office. And for most people, it was when they were driving into the office, we were sitting in an unoccupied seat in their vehicle, whether it was the passenger seat or we were sitting in the back. And then I also have to remember that I’m a voice that comes out of your dash. But when I’m talking to you, if I can get you talking to yourself in the car, it’s one of my favorite things. If I feel like you’re screaming at the radio because of something I said in my mind, I know what I’m saying. And I believe I know what response I’m trying to elicit. So I’ll immediately say, Well, call me if you disagree. And it was almost instantaneous from the time you say it to where you see the light, the phone light up knowing somebody was on. It’s kind of like fishing. I cast the line out.

Sharon Cline: [00:26:28] See what happens.

Spencer Graves: [00:26:29] All of a sudden, I set the hook and I knew that I had somebody on the line. And as soon as you bring them into the conversation, that’s where the dynamic changes. Now I’ve got somebody who I’ve had a personal conversation with. Millions of people have heard it. And then you go to the next person and the next person. So it’s interesting. It’s it’s great to feel like you’re a part of somebody’s family. And I’ve received Christmas cards from people before, which is awesome.

Sharon Cline: [00:26:54] So sweet.

Spencer Graves: [00:26:55] But it is it’s it’s that’s the thing in radio that always kind of drives you is I know what I’m saying is going to draw a reaction out of somebody, but I want to make sure that they have a positive interaction. It may have been a negative thought that they may have had, but as long as they’re enjoying the conversation and we end up hanging up the phone and saying, hey, I hope you have a great holiday, I hope you have a great day. That’s what I lived for. Those were the moments that I like the most.

Sharon Cline: [00:27:22] Did you feel when you were on radio that you were limited at all as to who you kind of naturally are? You had to kind of tone down something or change yourself to be to fit what radio is sort of expects of you. In other words, like now, do you feel like you can kind of be more who you are without as much restriction?

Spencer Graves: [00:27:41] The only restrictions that I feel like I ever had in radio was actually more simple guidance than it was anything else. You know, the First Amendment protects all of us to be able to say whatever we want. But it doesn’t protect you from the consequences of how someone feels about you. It doesn’t protect you against the persona that people may believe. And we touched on this earlier. Perception is reality. So I’ve had bosses in the past that are like, do not get political about X, Y, and Z. Don’t say what you really believe about a social construct because you’re going to turn some people off. So the radio station didn’t want to lose listeners. But in the same breath, they’re telling us, Be 100% authentic with your audience. So how do you do that? How do you be 100% authentic when they’re telling you, But don’t say this. I understood where it was coming from. I understood that it was more of them trying to guide, and there were plenty of things that I said that weren’t even political, but I knew out of a story that I could raise some eyebrows. And I’m okay with raising eyebrows. You look at the Twitter world right now with Elon Musk being the CEO. Elon Musk is doing exactly what radio stations have wanted to do since the time radio station started.

Spencer Graves: [00:29:05] He gets people’s eyes on their brand. And if a radio station has somebody like Howard Stern, that’s exactly what Stern did in the late eighties and all throughout the nineties is he would say things on terrestrial radio because we all have things that we can’t say in radio. We all have the FCC, which their guidelines say you can’t say X, Y and Z, but if somebody complains and sends it in, we’ll have to do an investigation and then we decide. But radio stations took that and have said, well, just don’t say it. Don’t cause any problems for us to believe that an investigation is going to happen. But with Elon Musk, you know, he puts up a Twitter poll the other day and he’s like, do you want me to be the CEO? Whatever you guys decide, I’ll do. It’s the biggest bit in the history of social media. And it’s it’s exactly what a radio station would do if you don’t want me to be here. Click on this poll and I’ll quit tomorrow. Well, has he quit? Is the poll over? No. He finds out all this information about how people like him or think about him or view him and he looks at all those accounts or has somebody else who’s looking at all this. I can’t imagine that Elon Musk is literally sitting there looking at every single account.

Spencer Graves: [00:30:19] But he’s he’s taking that information and he’s using it as ammo and fueling the fire because Twitter was a business that was floundering. They were looking for a buyer. They got a buyer. Social media is really hard to monetize. Facebook has shown that Instagram when they got bought by Facebook. Now the world believes that, oh, well, they’re equal. No, Facebook wants to take people from Instagram and get them back to their platform because of the ad revenue and the dollars. And you have to you have to think a little deeper. So with me and things in radio, like you have to think of the overall picture, am I going to say something that pisses off so many people that I’m no longer going to be on the radio? No, I don’t want to do that. But I also want to say enough to where people go. Did you hear what happened with Spencer Graves this morning on the radio station? And that to me was the most important thing. If you get people talking about you, it’s the best thing in the world and there’s ego behind that, but there’s also the calculated chaos. You have to know what you’re going to say and where you can go from there.

Sharon Cline: [00:31:27] But I think there’s healthy ego. There’s ego out of control, but then there’s healthy ego. Like I’m sure I have enough of an ego to believe that something I have to say could have some impact somewhere. Why else would I be doing this? Right? Right. But it’s not. Look at me. Look at me. I’m so great. I like the idea of connection and I like the idea of people knowing even in our little Woodstock, you know, the person behind the business. It’s not just business. It’s not a plumber. It’s. Oh, this is Justin the plumber. So you can identify with the person behind the business. And that’s the goal for me. So but but I do believe there can be there’s a balance. And I imagine if you go too far, it’s very obvious that you’re really not thinking about connection as much as you’re thinking about yourself.

Spencer Graves: [00:32:08] Well, and you have your personal relationships. And then when you go to work, you know, you don’t want your personal relationships to impact what you do at work. So a lot of people have heard like, hey, leave your bees at the door. You know, don’t come in here with a bad mood. Yeah. With other things that are going on, like we’re here to work. And while that’s true. Your life outside of your job truly does impact how you are like. I think every one of us has worked with somebody that’s going through a hard time in their life and you know, you see them struggling. So what do we do? Continue to push the pressure down and go, Hey, buck up, You got to figure this out. No, Sometimes somebody just wants to know that they’re being heard and just put their arm around them and go, hey, listen, I get what you’re going through. It’s okay to to struggle and go what you’re going through. If you need my help and you want me to help you, I will. But remember, we got to try to get through things as fast as we can. I worked in a sales job for a very short period of time in San Diego, and one of the conversations that I had with the CEO, you know, this is an Internet marketing firm.

Spencer Graves: [00:33:14] It was in the height of the dotcom era. They were trying to get everybody into their company for marketing. The first thing he said to me was fail forward fast. If you mess up, remember how you messed up, Don’t do it again. Fix it. And that’s always stuck with me. Like, if you’re going to mess up, it’s going to happen. Everybody messes up. But take a mental stock of what happened, What did you do and what happened? From there, you either messed up and fixed it or you messed up and continued to mess up and continue to mess up. When I played college baseball, it’s the same thing. If somebody hit a line driving me and I made an error. The worst thing you can do is baseball players put your head down and think about that error because that ball is going to find you again and you’re going to make another error. So now you’ve got to turn that. You’ve got to turn that fear into hunger where you’re like, I messed up, but I want you to try again because I know I will be able to win this round.

Sharon Cline: [00:34:13] I love that because I have mistakes or regret moments in my life all the time. And I think, why am I so hard on myself? Why is it not just normal to make an error or a mistake or fall? I mean, I’m seeing a therapist right now and we’re talking all about this stuff, but it’s sort of like allowing myself to get back up. That’s a big thing is is to not let something take me down so hard. And I think in a public way, it must be very difficult to make mistakes. You know, in in on on radio where I don’t even know if you have I’m just saying as a general statement, like out there in the world, how would you how do you manage the feelings behind that?

Spencer Graves: [00:34:50] I think the sad part about the on the radio or a very public thing is, yes, I had to live my life extremely public, and I still do on social media like I don’t I don’t hide behind anything. I use my real name and always have. And I know what I’ve done in my life so I can fess up and I can talk about things that I’ve done, like I have an answer for why things are the way that they are. I’m unapologetic about that. Like, that’s the only way that you can live where you have the ability to put your head down at night. But to make mistakes on the radio, like, yeah, did I make some mistakes on radio? Sure. Or are they things that most listeners would would recognize or see? No, Like it’s it’s a mistake that you make within the business. But not everybody knows. But I.

Sharon Cline: [00:35:32] Know, right?

Spencer Graves: [00:35:32] So I’m like, God, don’t do that again. Don’t struggle again. Don’t make that same mistake. So that was that. But the bad part about radio is when people leave radio stations, they never get an opportunity to say why they were leaving. And I understand that from a business thing like you just either had somebody quit or you terminated somebody, the last thing you’re going to do is hand them a microphone and go tell everyone what happened. They’re not going to do that. But I’ll get numerous questions about like, well, why did you leave the radio station? What happened? Where were you? Where were you wanting to go? What decisions were being made? I wanted to be there. I wanted to continue to work there. I had numerous questions thrown at me about who I could work with. And, you know, is this person a right fit and all that kind of stuff? And my answer was always the same. I can work with anyone. If you have somebody who sits across from me, I can work with them. But it’s got to be a cohesive unit. Like it has to feel like the ship is going in the right direction and it’s no different than any other business. If we were all on a rowing team and one person was not rowing in rhythm with everybody else, we wouldn’t win. So. It paints the picture of the mistakes, like you have to be in sync with the people that you work with on a daily basis.

Spencer Graves: [00:36:50] And if you have things that bother you outside, you have to push that down for a minute and perform when you’re able to perform. And then you can talk about like, hey, I’m actually struggling with this. You know, this is happening in my world. I could really use a break. Then as a business owner, you have to look at your bench. You have to look at your team members and go, okay, who can fill in while Sabrina is going through X, Y, and Z? Who can fill in? You know, I think Ashley would be a great person to put into this role. Great. Ashley comes in. Ashley. Here’s the deal. Sabrina is struggling right now. We know that. We’re working with her. We need you to pick up the pieces a little bit. And then when Sabrina is ready to come back, we’ll do X, Y, and Z. If everybody’s working together, that well-oiled machine, that’s the only way you’re going to have success. So the big thing is identifying who you have, what their strengths are, what their weaknesses are, and trying to highlight what everybody is best at. But don’t be afraid as an owner or a manager, or even just as a coworker to witness that somebody is struggling. Put your arm around them and go help you out. But remember, we got to try to work on this and we’ve got to knock this out.

Sharon Cline: [00:38:01] Is that also how you approach your social caste marketing business is that you are able to identify your clients strengths and weaknesses and kind of how they can use those, harness them.

Spencer Graves: [00:38:12] Yeah. So the big part about social class marketing is, you know, the term marketing gets thrown around by everybody, but it is like in the world of marketing and media and. You kind of have to fall into a lane. We do a lot of social media management, but it’s a lot of personal development. So the consulting side, the coaching side is to highlight what strengths somebody has and then be able to maximize on that. Like I have clients that are personalities, I have clients that are people and they have their own individual brands. So what can we do with them as a person to highlight their brand? And I take a lot of things from radio and I pull that over. Now, if it’s a business and they’re selling a product, we really look at it and we go, okay, who’s going to speak on behalf of the product? Who’s going to be the person that delivers the message? Who’s creating those messages? And we organize the team and then we help them create the messages, come up with the content, look at the strategy that they’re doing online, Look at the strategy. If they go with traditional marketing, if they’re going with radio, TV, print, like it doesn’t matter if you’re putting your message out, we want to be able to help you create a good message, build your message, and then we’ll help you get it out. But I also want to know who’s going to represent your company because I want to make sure they’re clear and concise in the message that you’re trying to do. So I work with some CEOs on public speaking. You know how to look at somebody and how to hold your hands and be in a position of power to where you don’t look like you’re disinterested, you don’t look like you’re bored.

Sharon Cline: [00:39:52] Checking your phone.

Spencer Graves: [00:39:53] Right. That’s like a big one. But we go through everything. So we’re not just somebody that’s going to handle your direct mail campaign as successful as those have been in the past, we look at it as what’s going to make you have an emotional connection with the people that use your product. And every product does. I mean, whether it’s a Dyson Airwrap, I’ve never met a woman that had a Dyson Airwrap that doesn’t say she has a Dyson Airwrap You know, she doesn’t, she doesn’t go, I have this thing that, like, sucks my hair, but then there’s heat and it makes it curl like, I don’t know, they say I have a Dyson Airwrap. It’s almost like a position of power where you’re like, Well, that’s great. You had you had some other brand, but I have a Dyson Airwrap. Those are the types of emotional connections that brands can make, and you can only do that when the message is succinct and everybody is on the same path.

Sharon Cline: [00:40:48] What’s your favorite part about it?

Spencer Graves: [00:40:50] About social class marketing. I love being my own boss. Yeah, I love not having somebody who says like, you have to do this. Now. With that being said, I do have a lot of mentors, like I have a lot of business mentors. I had a lot of radio mentors, and I consider them not just mentors, but really friends. And and I really do. I lean on a lot of their expertise and their experiences to kind of cultivate what I would do. So we all have a boss at some point in our life, even if you own the company. I mean, Jeff Bezos, owner of Amazon, everybody is like, You don’t have to listen to anybody. Yeah, right. It’s not Jeff Bezos making that company scale the way that company.

Sharon Cline: [00:41:31] Scale by himself.

Spencer Graves: [00:41:32] Everybody has to assemble a team and you have to look at your team and you got to look at the core and go, okay, I know this person works well with me, but will they work well with the core of the group? And you have to know who you’re going to be bringing in to those spaces. You know, companies fail because the leadership companies don’t fail because of the people underneath. The people underneath were selected by the management. If the management is not clear and concise and succinct about how they’re getting their messages out, companies fail and someone has to recognize that and then hold people accountable. So the consulting side of what we do, I love that. I love being able to witness people who are extremely vulnerable and can lay out their strengths in their weaknesses and say, I need to do better at this, but I’m really good at doing X, Y, and Z. You know, we mentioned Elon Musk earlier. Elon Musk is a phenomenal mind. He’s a very, very intelligent person who thinks in abstract views and looks at things differently. But is he the best person to buy Twitter? Who knows?

Sharon Cline: [00:42:34] Like it’s still being played out, right?

Spencer Graves: [00:42:37] That’s that’s the wild, wild West. Like social media was created in a college dorm room and it has created a revolution from Facebook and MySpace and Instagram and Snapchat and Tik Tok and I mean, you name it and Twitter and everybody that’s involved. So do I think that people who have crazy amounts of money can run any industry? Not necessarily. But I do believe that good leaders can lead no matter what position they’re in.

Sharon Cline: [00:43:06] What are some characteristics of a good leader? I think anyone who’s listening would like to.

Spencer Graves: [00:43:09] Know Empathy is probably the strongest one self-awareness, being able to understand what people are going through and really have an active interest in what their team is going through. You know, I think all of us can look at managing. And bosses that we’ve had in our past and go, you know, I didn’t I didn’t necessarily love the job I was doing, but I loved the manager or I loved my boss. People have probably said, well, you know, I started to outgrow. Well, if you outgrow within one company, the company’s not bad. They just had somebody that was in that spot that was doing it, that worked well for them. If you can go to another company and you can start to manage up where you’re empathetic, where you’re able to recognize what’s happening on a team and you can put your arm around them and say, Hey, look, let’s get through this together. No man Left behind kind of thing. Those are the things that are going to make you successful. So the world isn’t against you, you’re just against yourself. So you have to understand these are my strengths, these are my weaknesses. I either need to work on those or I need to highlight my strengths and then hire around my weaknesses. I need to find people that are really good at what I’m not great at doing.

Sharon Cline: [00:44:18] Do you think that’s the biggest challenge? Is finding just the right fit? Is that everything.

Spencer Graves: [00:44:23] I need at this at this stage in the game, it’s 2022, getting ready to go into 2023. We just had a year and a half of supply chain issues and nobody wants to work. And how are these people doing it? Like, I mean, all these things. But it’s true. Like restaurants have had a hard time finding good staff. And the thing is, you can hire to fill a quota. You could hire people and say, I’ve got 20 people on staff, but do you have 20 solid people on staff? Finding great applicants now is really hard. And I know the argument has come up about like, well, the people demand better pay. Well, sure, everybody demands better pay, but what job are you doing that creates that pay? You know? With the WNBA and all the restructuring of their contracts that they’ve always asked for. You know, it’s a revenue thing. I mean, it’s always going to come down to money. You can’t ask for the world if the company itself doesn’t make a product. That demand is in demand by everyone in the world. You know, Scrub Daddy, one of the greatest products to ever make it onto Shark Tank, makes a ton of money. It’s a it’s a brush.

Sharon Cline: [00:45:31] Like I have a couple of them.

Spencer Graves: [00:45:33] They’re awesome. They’re awesome, right? They’ve created such brand awareness to where you’re like, Oh my God, I love the scrub daddy. But even in the pitch, you know, what product do you have? You have a scrub daddy. The CEO and the creator of it goes, Oh, don’t worry, I’m coming out with a scrub, baby. I got a scrub, Mommy. I’ve got a whole scrub family. And when you look at that brain, do you sit there and go, This guy went into it and he knew what his strengths were. He knew that he had one product. It was going to be a good product, but he was already thinking of the controlled chaos. If you buy into this, I’m going to have X, Y and Z that also comes along with it.

Sharon Cline: [00:46:10] It’s going to grow. It’s going to.

Spencer Graves: [00:46:11] Grow. I’m just looking for you to do it. So I think with with brands and the awareness of of the management team, you have to take an active interest. You have to know what you’re trying to do and you have to keep things simple. You know, the scrub daddy thing was solely because everybody has a sink, whether it’s an apartment or a house or a mansion. Everyone has a sink. So you can sit there and go, I can sell that product to everybody in the world. Well, there’s good money in that. But you’re also talking about a unit that costs less than 5.99. So you know how many of those you have to sell in order to make crazy amounts of money? A lot. So if people looked at the money within the company that they’re working for or the product that we sell, how many clients do we have using this product? That’s kind of where we are. And then you look at the pays down from there.

Sharon Cline: [00:47:01] It is a quality product too.

Spencer Graves: [00:47:03] Like, well, the scrub daddy, I can tell you you’re beaming. I mean, as soon as I brought the scrub daddy, your, your smile went ear to ear. So yes.

Sharon Cline: [00:47:11] Cleaning. I have issues. Well, I also wanted to switch gears slightly and talk a little bit about your involvement in the Alzheimer’s Association. Are you okay to talk about. Oh, absolutely. I didn’t ask you beforehand.

Spencer Graves: [00:47:23] No, no, no. I’ll give you I’ll give you the story. So my mom was diagnosed with early onset Alzheimer’s when she was 55. And I was just having a conversation with a friend of mine the other day. That is 55. She was young and she’s 71 now. And most people are like, this is an extremely traumatic story. And it is like anybody who has a family member that’s gone through any sort of dementia, Parkinson’s, Alzheimer’s, Lewy body, like they’re subsets of all this. Anybody that’s seen a family member go through it, it’s gut wrenching. It’s the worst thing in the world.

Sharon Cline: [00:47:56] I can’t even get my brain there. I think one of the things that we talked about, you and I briefly, is about how people have kind of commented lately at how you’re willing to post things that are very vulnerable about your life and that they’re almost surprised at that, which I find surprising in itself. So I love that you’re willing to even talk about the emotion behind what it’s like to have a family member like this, specifically your mom, and what it means to you to participate in it. So I’m just really glad that you’re willing to talk about it.

Spencer Graves: [00:48:24] Well, at this point, and thank you. But at this point, I can talk about what’s going on with my mother because my mother physically can’t. Like, what happens with Alzheimer’s is most people are like, oh, they forgot my name, they forgot my birthday, they don’t remember where they are. That is a very small part of Alzheimer’s. Alzheimer’s is the brain not relaying messages to the rest of the body. And the body forgets how to be a body. One of the worst parts about Alzheimer’s and I don’t highlight these much, but it is reality. They’ll eat, somebody will eat and their brain will not tell their throat in their mouth what to do. So it’s it’s traumatic. You can walk, but then your brain doesn’t tell your leg to take that next step. You fall and you break a hip. You have to get put into a wheelchair. Like my mom is non-verbal. So witnessing all these things that happen with my mother, it’s it’s terrible. It is a awful place to be. It’s bad to watch. My family is very fortunate. However, my dad has owned and operated memory care facilities since 1970, so my father owns the memory care facility that my mom grew up watching him build.

Spencer Graves: [00:49:45] That’s where my dad’s success came from as an entrepreneur to my mom being put into that facility. And now my dad’s 71, my mom’s 71. And I’ve hinted to my dad like, Well, what are you going to do with the nursing home? Like, we can’t forget that you’re still 71 years old. What are you planning on doing with that facility? And he’s like, Well, you know, I’d like to sell it. And I’m like, okay, when? And my dad’s is always the same. I won’t sell that until your mom passes. And while I think it’s the most beautiful sentiment because my dad’s like, I want to be able to control what happens with her care. And I don’t think some of these big organizations will care. And I said they won’t. You were correct about that. So I can appreciate my dad wanting to do that. But there’s a lot of life that can live like, you know, Is my mom on a faster decline than my father? Yes. But you never know what happens in this world. Like it’s it’s wild. But to get back to the story about how my mom was diagnosed, I just had this conversation with somebody the other day 55.

Sharon Cline: [00:50:46] I mean, that’s just a couple of years older than me.

Spencer Graves: [00:50:48] She was still working. I mean, she’s she was forced into early retirement from it. And when I got done working with NASCAR and I came off the road, I was back living in Virginia at my parents house, and my parents knew I wasn’t going to be there. I mean, I never even unpacked my bags. I put three cities in a hat and I told my dad to draw one out on a monday and he pulled out San Diego, California, and he goes, When are you going to move to San Diego? I said, I’m leaving Friday. So I drove two and a half days from Virginia to San Diego, 18 hours a day to get there and start something new. And I didn’t realize this until a couple of days ago. When I was pulling out of my driveway Friday morning. My parents do what I think most parents would do is they walk out and they wave, you know.

Sharon Cline: [00:51:34] And I’m around each other kind of thing.

Spencer Graves: [00:51:35] Yeah, 100%. And, you know, my dad’s six two. My mom was five four. I’m six five and my brother six, eight, like the parallel of size and then witnessing their silhouette. And I’ll never forget, like, I’m looking at them in the rear view and they’re getting smaller and smaller and smaller, but they’re waving the whole time. And then when they’re underneath the horizon, I can’t see him anymore. I didn’t realize this until the other day. That was the last time I saw my mom before she got diagnosed. And here I am, her baby flying the nest and saying, I’ll see you later. And I don’t know how my life would have changed had I stayed if I knew that my mom was going to get diagnosed and I stayed. I don’t know how my life would change, but I did know that once my mom got diagnosed, I had a massive platform. I had a radio station. I was working in Wilmington, Delaware, on a powerhouse radio station. And I remember going on the air and at the time I couldn’t get through like I would write notes on the radio to my mother every Mother’s Day. And the first time I did it, I had so much bravado, Oh, man, I’m going to knock this thing out like I had it all written down. I couldn’t get through. Hey, mom, without breaking into tears. And even now, like, I still get choked up about it. But it doesn’t bother me because someone has to tell the story. So with my mom, you know, I’ve witnessed the good parts of of her life dealing with this. I’ve witnessed the absolute terrible and I’ve seen the ugly. I mean, it it all exists.

Sharon Cline: [00:53:12] What do you think people don’t know about Alzheimer’s?

Spencer Graves: [00:53:14] The big one is most people don’t know that it’s the body forgetting how to be a body. That’s what people don’t talk about.

Sharon Cline: [00:53:19] I think I never really actually put that together.

Spencer Graves: [00:53:21] Until most people are like, they don’t remember me. My mom. I’ll never forget the day I found out that my mom didn’t know who I was. Shortly after my grandmother died, they were going back to Virginia from Connecticut after my grandmother service and they stopped in Wilmington to go have lunch. And we went and had lunch and my mom rode with me in my truck to the restaurant. My dad drove by himself and when we got out, my mom was, you know, kind of keeping her head down. And I was like, Come on, mom. She just kind of walked along with us. And she goes in. When we sat down at the table, server came over, ask the normal question, What can I get you guys to drink? I said, I have a Mountain Dew. And my dad says, What would you like to drink? And my mom just kept her head down. She just kind of shook know. And my dad says, okay, she’ll have an unsweetened tea and I’ll have a Coke or a water if you have it. And my dad looked at my mom and said, Is everything okay? And she goes, Who’s that man that’s sitting across from us? And my dad said, to my dad’s credit, which he’s always done, he’s been very levelheaded. He goes, Well, Dale, my mom’s name, that’s your son, Spencer.

Spencer Graves: [00:54:32] He didn’t want to just say that your son. He wanted to make sure that she heard my name. So my mom just kind of looked at me. Tears were streaming down her face, and then she excused herself to go to the bathroom. And when she came back, it was like a light switch. Oh, my God. Spencer. Oh, my goodness. When did you get here? And that’s when I realized I remember I looked to my dad and when we went out and my mom was getting in the truck, excuse me, my mom was getting in the truck. I looked at my dad and I said, So that’s it. She doesn’t she doesn’t recognize who I am now. I left the house when I was 17. I came back for two weeks before I moved to San Diego. So I had been on the road and completely away from my parents for years. So I can understand why my mom would probably look at me and not witness that her youngest son is six five. Deeper voice. A big beard. No longer has that baby bowl cut. Doesn’t wear Abercrombie and Fitch and Hollister clothes with cargo shorts anymore. Like everything that she remembered that I was in high school. Skinny is a rail puka shell necklace, like all the douchey things in the world.

Sharon Cline: [00:55:44] You’re a big man.

Spencer Graves: [00:55:46] My. My mom was looking at this person like. That’s a that’s a that’s a man. Like, that’s not. That’s not the boy that I remember seeing. But one of the greatest stories that I have about my mother is in her nursing home, the one that my father runs. We have those big double glass doors and it’s got that film on it that kind of makes people look like a silhouette when they get behind it. So you can’t look through a lot of medical. Yeah, privacy. The medical facilities have them. Well, I was just witnessing my mom kind of walk around. My mom at the time when she was walking, she would walk down. She’d go through the double doors. She’d stop. She turned to the right and she’d stare at the wall for about 30 seconds. And I would see, like, the silhouette of her arm moving and things like that. When she opened up the door, she walked back down the hallway, walked right by me. Her baby just walked right by me. Doesn’t look at me. Look through me like it’s a very weird feeling. And I looked at the nurses that were on staff, and I go, well, she go down that hallway for it, and they go, We don’t know if she goes down there every day at about 1030 in the morning. So I’m like, All right. So my mom walks into her room, goes to, lays down. She sleeps about 18, 19 hours a day. And I walked down and I went through and it was a picture of our family from when I was in high school. My brother was a freshman in college, and my mom and my dad know, and she just looks at the picture now. I don’t I don’t know what’s going on in her mind, whether or not she recognize it. But to me, that was very telling. I was like, I think she I think she gets it.

Sharon Cline: [00:57:17] She’s in there still.

Spencer Graves: [00:57:18] Right. It kind of feels like she’s fallen down a well and every day she gets a little further down and I can’t reach down enough to get her and nobody else can. She’s falling at a faster rate than we’re able to get down to get to her.

Sharon Cline: [00:57:34] So how do you how do you manage the feelings with that? Physically, she’s there, but mentally not.

Spencer Graves: [00:57:39] Well, It’s been one. I grew up in that world, like my father being in those nursing homes, like I’ve seen it with other people’s families and it’s traumatic no matter how you look at it. And it was hard. Like when my mom was diagnosed, I didn’t think that it would ever happen to my mom. My mom’s a greatest human being in the world. She dedicated her life to kids. She was a principal. She started a magnet program at the school that she was a principal in Virginia, generated a ton of grant money, like still have kids that grew up in her school sending me messages on Facebook like your mom was the greatest principal I’d ever had other teachers or like nobody. I didn’t work for anybody better than your mother. Like, it’s my mom had a really good life when made strong impacts with everybody. So I appreciate all those notes and that’s kind of what makes it easier. But being a board member with the Alzheimer’s Association really does help because my only job there is to help tell the story of my mother. So I get to live out my mom’s stories, and most of the stories I tell like, they’re terrible. They’re awful stories. They’re ones that you wouldn’t want to think. It’s not so much that my mom doesn’t know me. Most of the stories that I tell people are, you know, my mom almost had my dad arrested on the side of the road because she told somebody that she was kidnaped.

Spencer Graves: [00:59:01] You know, like there’s delusions that happen with Alzheimer’s and it’s hard. And as a caregiver, like, you don’t want to send them to a nursing home because you’re worried about the outcome, but you also can’t handle them when they’re at home because you’re not trained to do such a thing. And it’s only getting worse, you know, And they’ve made some progress and some treatments. But again, these are all treatments, so it slows the progression. There’s nothing as far as the cure, you know, when they have the Alzheimer’s walk, it’s there’s a lot of people that show up to it and it’s great that people show up to it. But we’ve never had a survivor. And that’s the hardest part, is you’re literally watching your family member just wither away. Heartbreaking, gut wrenching, terrible. The last treatment that they came out with went to the United States government. And our United States government said if we did this program, it would bankrupt Medicare and Medicaid. So we’re not going to do it. And I can understand it like on a on a financial sense. Yeah, that’s big pharma. That’s all the businesses that go into the medical decisions. And we can’t just get this drug out there to everybody. So I understand given the system that we’re in, but it’s BS. Like if we could, if we could treat Alzheimer’s patients and if we found a cure, oh man, I’d be, I’d be over the moon.

Sharon Cline: [01:00:23] What’s the best way that people can help like someone like me?

Spencer Graves: [01:00:27] I mean, financial donation is probably the greatest way because the research has to happen like we have in in Atlanta. There’s Emory. They do a lot of great work with Alzheimer’s. Washington University in. St Louis does amazing work with cognitive decline. There are numerous research hospitals and facilities that are doing some great work, but it’s a very young disease. I mean, it was properly diagnosed in 1906. I mean that’s that’s young in the grand scheme of people.

Sharon Cline: [01:01:01] Were just crazy before then, Right?

Spencer Graves: [01:01:02] Right. Yeah. I mean, most of the time it was like my mom was just losing her mind. You know, the fact that people still call it old timers, not Alzheimer’s. Alzheimer’s is the doctor’s name that is credited with coming up with what this disease showed. But, you know. I don’t wish it upon anybody. I think it’s I think it’s the worst disease that lives in the world. I wish that we had survivors from it. And, you know, some people have brought up to me and they still do. And God bless them for doing it. But they’ll say, hey, I just heard this thing about Alzheimer’s. Do you think your mom could benefit from it? My mom is so far gone, you know, like there’s nothing that could come out that would get my mom back. But I’m still going to talk about it. And I’m still going to fight for your parents. I’m going to fight for you. I’m going to fight for your kids. I’m going to fight for yourself. Even what we have. Yeah, And believe me, that’s a big scare like I’ve often thought. And it’s kept me from relationships to personal relationships where I’m like, why would I want to get involved with anybody to watch me decline like that? My mindset on that has changed, so. Yeah. I’m fighting for the people who don’t know they have it yet. I’m fighting for the people that we are not even introduced to it. And I just want people to know that exists. And during COVID, it was brutal. My dad’s facility, they shut down about three weeks before they had to and they didn’t have anybody lost to COVID.

Sharon Cline: [01:02:29] Oh, my gosh, you’re kidding me.

Spencer Graves: [01:02:30] No, like they locked it down and said nobody’s allowed to come in. The only people that are allowed to come in or the nurses on staff and the staff members, no family, nothing. And it was hard for my father, you know. And then my dad witnessed and realized that some people were passing away from just old age. I mean, that happens. And my dad was very unsettled with the idea that the government was trying to tell nursing homes, you can’t have anybody in your building. Well, my dad is a private pay, so he’s not a medicare Medicaid facility. So my father quarantined a room all by itself to where if your family member was in hospice or was was going to pass, you could come in. There was one way in, one way out. You could sit with your family member. And then after everything went down, they would go in, sanitize the room completely, and they just had it like a bereavement room.

Sharon Cline: [01:03:23] Well, can you imagine how painful that would be for anyone to not be able to to be outside a window knowing that, you know, the person inside this building is who you love?

Spencer Graves: [01:03:32] And that’s how my my dad felt, because he’s like, if this was my wife and I couldn’t see her, he’d be shattered.

Sharon Cline: [01:03:40] He has empathy to 100%.

Spencer Graves: [01:03:42] My dad is like, There’s no better teacher than your parents. Like, you learn so much from your parents. And and I learned a lot from my father. And I still continue to learn a lot from my father. And I learned from my mom. I mean, I saw her over Thanksgiving for about 15 minutes. And 15 minutes is about the max that she’s able to. But I bring my dogs in. She pets my dogs.

Sharon Cline: [01:04:01] And I love those. You talk about who your mom was before this diagnosis because she’s not just this diagnosis. And after so much has come before and I always appreciate people who there’s like a commercial where it shows a person who is an elderly person and then a shadow of who they were before they became an elderly person. I think it’s so important to identify with the human inside. There was the.

Spencer Graves: [01:04:23] Outside. There was a poem that I think was written, I think it’s called The Dash. And it really hits home because if you look at a tombstone, a tombstone tells you the date that somebody was born and the date that they died, what it skips over is the dash. The dash is the time that you lived your life. You know, my mom was an only child. She grew up in a farm family in Connecticut. She went to college. She worked overseas and traveled overseas. She came back. She was a teacher then. She was an assistant principal. She’s a sex ed teacher for a while. Wow. Cool. Like an incredible life. I’ve learned a lot from my mom. And then the stories that I remember from my mom being introspective and thinking about them. And then when she became a principal, we moved to Virginia, which a lot of people say, Oh, that’s not the South. Believe me, where we’re from in Virginia, it’s it’s backwoods, it’s the South, and it’s still the good old boy network. And this is early nineties, so my mom goes to try to become a principal. She’d never been a principal. She’d been a vice principal. She’d never been a principal. And her worry was, I’m going to walk in there and they’re going to see that I’m a woman.

Spencer Graves: [01:05:34] They’re going to see that I’m not a principal and they’re going to go, We have somebody else that can do this job. And my mom went in and basically argued her case, laid all that out on the table. I know I don’t have the documentation of being a principal. I know that I’m not the typical person that you put in this position. But here’s what I’ve been able to do X, Y, and Z. My mom got that job. She was the breadwinner for the majority of my family’s life. My dad, the money that he made with the nursing home he funded right back into the nursing home to try to build up that brand. And, you know, I learned a lot from my mom. And what I witnessed my mom go through is stuff that I still see women go through today. My mom was a hell of a negotiator, like she fought for everything that was ever put in front of her. And she just made people’s lives better that she worked with and that she taught in school. So for me, there’s no greater accolade that my mom can have than the dash, than the life that she lived. And seeing her now like it sucks because it feels like, God, we had such a good person and the world.

Sharon Cline: [01:06:47] So many.

Spencer Graves: [01:06:48] Or whatever people want to say, like outside influences, whatever it is, we don’t have that person anymore. But when my mom was in it, man, she was in it 100%. So that’s why I keep doing what I do with the Alzheimer’s Association is for anybody else. Like if you’re listening to this and. You’re thinking I have got to do a better job in my life. Like start today. You can make excuses or you can make action. Make action today.

Sharon Cline: [01:07:16] Well, I have some people on the show that are in the disability industry and it’s and I have a personal friend who’s an advocate and he talks about how disability or just any kind of compromising physical condition. We all are going to join that minority at some point. Yeah, all of.

Spencer Graves: [01:07:34] Us in the last thing the last thing that anybody. Who wants to lose their mind. You know, as long as you have a great mind. I mean, I think a lot about Stephen Hawkins. You look at Stephen Hawkins and this guy is in a wheelchair. Cannot move.

Sharon Cline: [01:07:51] Communicate without.

Spencer Graves: [01:07:52] Can’t communicate. He has to use the computer. Yeah, but he’s he was widely known as one of the most intelligent human beings of all time. So can’t walk, can’t move his arms, can’t talk, can’t do this, can’t block like all these cans. But he had his mind, and his mind was still the single greatest resource. So I think about that with people. I’m like, There’s nothing you can’t do as long as you have your mind, as long as you can think. There’s nothing you can’t do. There’s nothing that can stand in your way. The mind is the single greatest weapon that we have, and it’s the single greatest. Worst part. There’s no easy way to say it, but it’s also it’s it’s the dagger and sword, like it’s the greatest thing in the world and it’s the worst thing in the world because if it’s misused, it’s bad. But if it’s treated right, it’s great.

Sharon Cline: [01:08:46] Spencer, I have loved having you on the show. I feel like we could talk forever. This is great. Well, how can people get in touch with you if they wanted to? I mean.

Spencer Graves: [01:08:53] Facebook, Instagram, easiest ways. Spencer Graves at Mr. Spencer Graves on Instagram. I mean, I’m on every social media. I even have a TikTok. I don’t do the dances, but I definitely do the trends.

Sharon Cline: [01:09:05] I’ll follow you on TikTok.

Spencer Graves: [01:09:06] I just I like to I just like to goof around, have a good time, and, you know, make subtle jokes every once in a while. But the biggest ways are always Facebook and Instagram. And I respond back to people as fast as I can. So if anybody wants to connect, that’s the best way to do it.

Sharon Cline: [01:09:22] Well, thank you so much for joining us here on Fearless Formula. And this is Sharon Cline reminding you with knowledge and understanding, we can all have our own fearless formula. Have a great day. Thanks, Spencer.

Spencer Graves: [01:09:32] No problem. Make sure you get your pet spayed or neutered. Shout out to Bob. Bob. I love it.

Sharon Cline: [01:09:38] I always loved it.

Spencer Graves: [01:09:39] Man, that was such a smart thing that he did. Like he knew that he could go into that every time. So I loved it.

Sharon Cline: [01:09:44] Have a great day, everyone.

 

Tagged With: SocialCast Marketing

Rome International Film Festival podcast with Seth Ingram from RIFF and Melissa Simpson from Film Impact Georgia

December 20, 2022 by angishields

Rome International Film Festival
Rome International Film Festival
Rome International Film Festival podcast with Seth Ingram from RIFF and Melissa Simpson from Film Impact Georgia
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Tagged With: Broad Street, Film Impact Georgia, Hardy on Broad, Hardy Realty, Hardy Realty Studio, Melissa Simpson, RIFF, Rome International Film Festival, Rome News Tribune, Seth Ingram

Real Estate Expert Joe Hammonds-Swain

December 19, 2022 by angishields

Joe-Hammonds-Swain-featue
Cherokee Business Radio
Real Estate Expert Joe Hammonds-Swain
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Joe-Hammonds-Swain-bwv2Joe Hammonds-Swain is a local real estate expert specializing in the Woodstock and Cherokee county communities, and is recognized as a Top Producer from the Atlanta REALTORS Association. “Not your average JOE REALTOR.”

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:08] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:17] Welcome to Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline, and my guest today is a local real estate expert specializing in the Woodstock and Cherokee County communities. He’s got a background as a software sales executive for some of the top Fortune 5105 hundred companies in the Southeast. He has been in the community in Woodstock for 20 plus years, lives here. He is just great. I’m so grateful to have you here in the studio. Please welcome Joe Hammonds-Swain. Hello.

Joe Hammonds-Swain: [00:00:55] I’m honored. Thank you so much for having me.

Sharon Cline: [00:00:57] You’re welcome. I’m so glad to chat with you. We were just fine. We were doing a quick, quick chat beforehand, and I have so many questions that I’m like, Let’s save it for the radio. That’s right.

Joe Hammonds-Swain: [00:01:06] We have to save it for content. I got it.

Sharon Cline: [00:01:08] So let’s talk a little bit about kind of starting where you are right now and work backwards a little bit. So you’ve been well, you’ve been here in Woodstock for 20 plus years. It’s your home now, pretty much. And now you service this whole area.

Joe Hammonds-Swain: [00:01:20] That’s correct. Yeah. I moved here back in 2000, two, 2003 time frame. We bought a house over in Town Lake, which is around the corner. Yeah, and we just haven’t moved. We found this community to be really fun and really vibrant. We spent a lot of time, you know, developing relationships with other people here in the community, and we just we just haven’t left. And it’s been continuing to pay for word every every time. So we’re excited to still be here, excited to spend time, you know, with these new businesses that we’re seeing and some of the same businesses we’ve seen for the past 15 years and supporting those businesses. And then, you know, you know, just enjoying enjoying our time here. You know.

Sharon Cline: [00:01:56] People talk about how this community is special in that way, that, you know, not every community has that same feel that Woodstock does.

Joe Hammonds-Swain: [00:02:04] Well, you know, I’ve always said you have to put into it what you want to get out of it. So if you want this community to be something that you enjoy, you have to spend the time supporting those communities and you have to support the businesses. You have to get to know the businesses. And then, you know, you have to spend you have to spend your money and where it counts. So and that’s small business.

Sharon Cline: [00:02:23] I like. It’s almost like a mantra. Get into it. What? You know, put into it what you want out of it. So do you apply this to your real estate as well?

Joe Hammonds-Swain: [00:02:32] That’s a great question. So I’ve been doing real estate now almost five years. I’ll be a licensed five years in March. I be. Congrats. Thank you. Thank you. It’s you know, it’s one of those things where you get into business for yourself. You have to understand the complexities of running your own business. You don’t necessarily know what you’re doing. You just jump in feet first. You run, run, run, and you try to figure problems out as they arise, you know? And so being in real estate now for five years, it’s been it’s been a growth opportunity. But I’ve always seen myself as somebody that if you’re not focusing on making yourself better, then you can’t focus on fixing other people’s problems. And so I view my methodology of helping people secure their their residents as a as a you know, there’s a series of steps we have to take and we have to overcome certain obstacles. And and part of that is through coaching, through education, through understanding and, you know, helping them to elevate, empower and inform. That’s really my thing.

Sharon Cline: [00:03:31] But you start you start with yourself.

Joe Hammonds-Swain: [00:03:33] So I have two every morning. I’m trying to figure out how I can be better me, how I can be a better father, I’m a better business person and continual effort on personal growth.

Sharon Cline: [00:03:44] It’s like it’s a priority. It’s like putting the oxygen mask on yourself first and then you do your kids or whatever. I always it’s funny. It’s like not my natural tendency is to think me first because it comes across. I think I have a notion that it’s somewhat selfish, but it’s really not when I reframe it to being. But I’m the better I am, the better my family is, the better the people around me are. It’s almost like if I don’t get enough sleep, everyone suffers around me, including myself. But it’s so nice. Like if I can reframe it to where it’s not really a selfish thing or like judge myself for it. So it’s like a wonderful notion to think that you are you are actually trying to exponentially help people by helping yourself.

Joe Hammonds-Swain: [00:04:21] I mean, that’s the goal, right? I mean, I want to leave a legacy. And that legacy starts with me. And that legacy, whether it’s for my family, whether it’s for my business, whether it’s for my business partners. In the end, we all have to we all have sacrifices to make and we all have to come to resolutions and solve problems together. And again, that comes back to community, you know, and your communities. You can have several of them. Sometimes they’re all in the same boat, sometimes they’re not. Sometimes you get a few over here that you’re working together with collectively solving problems. And then over here you may have another selective group solving problems, but you go from in real estate, from having one boss in corporate America to having 34 bosses. So it changes.

Sharon Cline: [00:05:02] How you manage that.

Joe Hammonds-Swain: [00:05:05] Availability. You do have to set some, you know, parameters. I call offense the field kind of.

Sharon Cline: [00:05:10] Concept because I’ve spoken to some agents who talk about how hard it is to to put a boundary down around your work out. There are their work hours. You know, if you don’t if you’re not actively responding to things, do you miss what would potentially be a great sale or a great client? Like how do you do it?

Joe Hammonds-Swain: [00:05:25] Is that a question to you?

Sharon Cline: [00:05:25] Yes.

Joe Hammonds-Swain: [00:05:26] Okay. So I like to say that beginning with self growth, right? You do. I try to wake up every morning early and I like to accomplish a series of tasks before everyone else started work. I tell people I work when most people work, but I also work when most people don’t work. So it’s not like I’m on call 24 seven. I typically do shut off the phone about 9:00 pm unless I have some things going on and I want to make sure that we. You know that people understand that there are some limits. They have to understand that I have a family, you know, and I think they respect that.

Sharon Cline: [00:06:03] It’s good to know.

Joe Hammonds-Swain: [00:06:04] Yeah, you have to you have to you have to set expectations. And if you set them appropriately and correctly, then a lot of people will rise to that because a lot of people like to help people, but they also sometimes have to be led and they have to be guided. And so if you’re able to fence the field and say, well, within these parameters, we’re able to execute the following tasks. So.

Sharon Cline: [00:06:25] So this is kind of just an industry industry question. What do you think of the Fed raising the rates again?

Joe Hammonds-Swain: [00:06:32] Well, I saw.

Sharon Cline: [00:06:33] It yesterday. I’m like, holy cow, seven something percent.

Joe Hammonds-Swain: [00:06:37] Well, I will tell you this. I’m not a financial person, okay?

Sharon Cline: [00:06:42] Me neither. So great.

Joe Hammonds-Swain: [00:06:43] I don’t do mortgages. I’m not an economist. I’m not any of those parties. But what I will say is, when they do those types of moves, they can sometimes affect what we call a mortgage rate. But that is, it’s going to be dependent upon those experts that do that. And I have seen rates actually come down the last two weeks.

Sharon Cline: [00:07:04] Oh, wow.

Joe Hammonds-Swain: [00:07:04] Yeah. So sometimes when they raise the federal rates, it doesn’t necessarily affect the mortgage rates.

Sharon Cline: [00:07:09] Always assume they’re hand in hand.

Joe Hammonds-Swain: [00:07:11] A lot of people do.

Sharon Cline: [00:07:12] Oh, look at that. I love showing how I don’t know things. That’s okay on my radio.

Joe Hammonds-Swain: [00:07:17] I’m not an expert at that. Believe me, I don’t do financing or lending.

Sharon Cline: [00:07:21] So what’s your favorite part about being an agent?

Joe Hammonds-Swain: [00:07:26] Okay. I pause for a minute there because I want to say that. Everybody has a story. If you can understand the past story, the current story, and allow them to make a future story. Then I’m from part of that process that I’m actually honored to be part of that process. So it’s about people. I enjoy conversation. I’m a problem solver at at my core. I have a lot of empathy. You know, it’s part of my core personality traits. So at least I understand what I’m what I like. But I’m always need help with organization, time management. These are typical things. You know, I think a lot of people deal with. But, you know, if you focus on your strengths, then I think it’s going to be overall better and try to backfill with help to fill in the ones that you’re weak with. So that’s my.

Sharon Cline: [00:08:21] Goal. It’s sweet. It’s you want to be part of someone’s future where they’re putting down their roots and their family stories. And when they die, I always picture it like this. Like someday I’m going to be driving by my house and be like, Oh, that used to be my house. And we used to this and we used to that. I mean, it’s part of my part of my story now.

Joe Hammonds-Swain: [00:08:37] It is part of your story. And the thing is, is I see you as a caretaker, right? There’s an old it used to be into cars and automobiles and collectibles, stuff like that. And one of the mantras that they would have is with a really nice collectible car, It’s you’re not the owner of that car. You’re just the steward while you own that car. So think of it that way, that you’re the steward of the house or the or the home, and your job is to care, take for that particular property, and at some point you will pass it on. And if you don’t take care of that property, then of course you’re going to incur some costs or loss of profit examples, you know, and that’s typical business one on one.

Sharon Cline: [00:09:17] So in being in the industry for five years, what are what are some of the surprises that or things you didn’t expect to be sort of like if you could go back five years and tell yourself something that you would have really appreciated knowing, do you have something you can think of?

Joe Hammonds-Swain: [00:09:34] Yeah, I do, actually. I jumped in fee first with very little money and said, I’m going to try to blaze this trail on my own good faith. Well, you have to have blind faith in yourself, right? And I was like, I do work hard. You know, I have I do enjoy talking with people. I do. I do what the work I do. I work hard. And so. You know, if people could tell me it takes a ramp and I’m using that, it takes time to build the business. And what I’ve learned after being in this industry, it’s not just me, it’s business as a whole, right? So you see a new restaurant that opens on a corner. You know, usually it’s about a 3 to 6 month ramp until they start seeing people coming in on a regular basis. And and I just continue to think through that. And it’s about a year to two years, you know, to get on your what I call on your feet to where you’re doing the transactions and you’re spending time working the business, it just takes time. And I wish that I would have known that sooner. I might have tried to save some money before.

Sharon Cline: [00:10:39] I think everyone. Yeah, well, that’s good advice for anyone who’s interested in starting in this industry or really any industry. It always seems like money is is like if you have enough to kind of give yourself a safety net while you’re getting yourself going, even to find out you don’t want to be in this industry, you know, that’s really important.

Joe Hammonds-Swain: [00:10:58] Yeah. And sometimes, you know, you have to give it six months before you realize you don’t need to be in it or you don’t want to be in it. But even at six months, it also makes you hungry, right? So you tend to work really hard because if you’re committed to the process and you’re committed to finding business, you go. But the other thing that I learned is that you’re not just an agent or a realtor. You’re also accounting, marketing, sales contracts, data entry, social media. You just name it, you’re all in one. And so sometimes you have to seek help out from those experts to help drive that. But when you’re first getting started, you don’t have the money. So you try to find cost effective ways to do that.

Sharon Cline: [00:11:43] What are some of the cost effective ways that you’ve been able to market yourself? And I mean, social media, everyone talks about it. It’s like that’s the number one.

Joe Hammonds-Swain: [00:11:50] It is. But I think it’s also because there’s there’s you know, I think the last number I saw, there’s like 90,000 agents here in the state of Georgia.

Sharon Cline: [00:11:59] Oh, wow. I had no idea what the number. I couldn’t have even named it. That’s a lot. I had no.

Joe Hammonds-Swain: [00:12:03] Idea. Yeah. So, I mean, if you talk to your friends and family, you realize that everyone seems to know somebody in real estate. And if you talk to anybody in the last five years, you tend to hear that, you know, somebody just got their license. I mean, I had a good friend of mine get hers yesterday. Oh, wow. Yeah. So she’s been trying for three months and she’s she’s now has it, which is great. Congratulations to her. But, you know, you tend to know people in the industry. So when you have that many agents, there’s competition. So how do you stand out amongst competition? Well. Well, we have is our service level that we provide and our reputation. And I lean back on my experience in corporate America when I had CEOs and executives calling me, you know, you don’t let a phone go to voicemail, you answer the phone and you don’t know who it is. And so I try to do that today to give myself a heads up. Now, I do get a lot of your home warranties out.

Speaker3: [00:13:02] Of your car.

Joe Hammonds-Swain: [00:13:03] You know, I get those types of things. I get a lot of spam because now I’m very, very public. So you have to look at those types of efforts and you have to say, okay, where am I spending my time? That’s going to give us the best bang for the buck. And I find that there are plenty of networking groups that you can tap into, that you can build relationships with businesses, because a lot of those are small businesses trying to build relationships. And maybe there can be some conversations there that may lead to future business for you, maybe future business for them, maybe, you know, referral partners to try to figure out, you know, if I need a plumber, well, I need three. I can’t provide just one. I have to provide a number of them. So you have to be thinking about that and you sometimes have to vet them, you know, validate that they are insured and bonded and that they’re right for your clients because it’s your reputation, your.

Sharon Cline: [00:13:56] Word.

Joe Hammonds-Swain: [00:13:56] When you pass it on to someone else.

Sharon Cline: [00:13:58] So I like that you talk about being an empathetic person because not all I know it’s going to sound somewhat misogynistic, but like not all men sort of are willing to lead with or be vulnerable enough to explain that or admit that they have a real tie into their own emotions and the emotions of other people. And I’m wondering, I know that you said that it helps you to to become invested in someone’s story, but what other ways do you feel like that is a strength for you in your industry?

Joe Hammonds-Swain: [00:14:30] Okay. Great question, because I feel like you do not know somebody’s story until you’ve had a chance to think about how you would walk if you were in their shoes. So that goes back to the fables, right? And if you can truly sit down and say, okay, I’m a new person moving to this particular real estate market, my budget is X, these are the parameters that I’m looking for. And then how? Can I find the right fit for this particular party or what may stand out based on the criteria that they provided us and try to show and be selective about, Hey, okay, well, this is the criteria. They’ve defined it. How do I meet that criteria? Well, here’s four or five options. Let’s talk about these options. Which one would really fit based on what they’ve told us? Does this really seem to check that box? Well, this one may not. So let’s move it over here. But it’s still an option. And of course, I don’t make that decision. They do. But then we look at the last four and say, okay, well, this one is just at the top of their budget. They may love it. So let’s go ahead and take a look at it. Let’s look at this one. This one fits right in the middle of the budget. Let’s go ahead and add that one to the list. And so you put them in that order and you schedule the timing and you go spend time looking at the properties and then you hopefully you’re asking for constant feedback. What do you like? What do you dislike? Could you see yourself doing this? Does this seem to meet the reasons why you’re moving here? And so being in their shoes and seeing the reasons why they’re making the decisions they’re making will allow you to be a stronger agent for them and build a stronger relationship with them, because then they’re like, Well, he listens. The biggest thing is people don’t listen. People in general just don’t listen. They are too busy thinking about how they’re going to respond. Versus listening to actively to what people are saying.

Sharon Cline: [00:16:25] So it’s it gives you a perspective on. Whether or not something that you’re going to present to them sort of fits what their emotional need is to, you know, like how they want to live their life, how they want to feel when they’re in their house and how they want their life to feel when they go to this house, as opposed to you wanted a driveway, you wanted this. You know what I mean? It’s like all of the lists of things, but you’re actually giving them an emotional tie to to it.

Joe Hammonds-Swain: [00:16:51] So I want to ask you a question.

Sharon Cline: [00:16:53] Oh, gosh, wait. This is my.

Joe Hammonds-Swain: [00:16:54] Show. I know it is.

Sharon Cline: [00:16:55] I know. This is. All right.

Speaker3: [00:16:56] Go ahead. Okay.

Joe Hammonds-Swain: [00:16:57] So do you think people make decisions based on emotion or logic?

Sharon Cline: [00:17:02] I think personally, well, I think the world is just exactly how I see it. So probably emotion.

Joe Hammonds-Swain: [00:17:10] 90% of decisions typically made based on emotion.

Sharon Cline: [00:17:13] Interesting. Even if they don’t think it, though, Right.

Joe Hammonds-Swain: [00:17:15] Well, they use logic to justify sometimes. So they’ll they’ll say, emotionally, I’m attached to X, but then I need to justify, okay, I need to spend $1,000 on this pair of socks. How do I spend $1,000 on this pair of socks? Because I love them. Well, here’s my logical justifications. Well, I’ve got to get paid a bonus. And you know, it’s a holiday time. I don’t treat myself enough. They do doo doo doo. And then they go buy a $1,000 pair of socks.

Sharon Cline: [00:17:36] So in your industry, how oh, gosh, I want how am I going to ask this? How emotional. Okay. Forgive me if I say it wrong. Okay. How emotionally stable are people or in touch enough with their emotions in order to kind of. Because we’re talking thousands of hundreds and thousands of dollars. Right. So that has an emotion tied around it, that amount of money as well. But then you’ve got someone trying to make a logical decision, which doesn’t actually if you’re just looking at numbers, there is no emotion really as far as like X plus Y equals Z. So how do you manage people’s expectations and how how they even process their own wants and needs and what they can’t have? And I don’t know. I think it would be difficult for me.

Joe Hammonds-Swain: [00:18:23] It’s as an.

Sharon Cline: [00:18:24] Empathetic person, I can imagine. Exactly. You feel it, you know.

Joe Hammonds-Swain: [00:18:27] Well, you want to again, you want to serve, you want to address their needs and you want to deliver and exceed their needs. So, you know, by understanding motivation, that’s really a key function. So what is the motivation? If we can tap into the motivation as to why you’re trying to accomplish X, then let’s let’s really dig deep into that and let’s really, truly understand that because when it comes up later in a conversation and they’re like, I’m not doing this.

Sharon Cline: [00:18:55] It’s too hard.

Joe Hammonds-Swain: [00:18:55] It’s too hard. I can’t deal with it. You’re like, Pardon me? Then you you remind them, Hey, remember you said you wanted to live next to your family.

Sharon Cline: [00:19:05] But how in-tune are people to what their true emotions or motivations.

Joe Hammonds-Swain: [00:19:09] Are? I think it varies from day to day because people, you know, it’s a roller coaster. Some people have really great days and sometimes they’re always in a great mood and they’re always having a great time.

Sharon Cline: [00:19:16] Like me, man. Just like, yeah. So no, but like, that’s fascinating because I’m sure there are a lot of people who don’t sort of have have, have, have never had that conversation of really trying to get to the root of what even makes them want to get up every day. Do you understand what I’m saying?

Joe Hammonds-Swain: [00:19:31] I do.

Sharon Cline: [00:19:32] And I didn’t say that eloquently.

Joe Hammonds-Swain: [00:19:33] But that’s okay. You know, like people like to think that if you can understand the motivation, then you can, of course, justify the logical side of it. But you’re dealing with people’s livelihoods here. You’re dealing with people who are making the biggest financial decision in their lives. So so you’re not only a realtor or an agent, you’re somewhat of a coach. Oc therapist laying on the couch. Tell me about this and tell me about that. And then you help draw out some ideas and emotions. Oh, I don’t like the color pink, so I don’t really want a pink house. Well, guess what? We will take that off our criteria.

Sharon Cline: [00:20:11] Or we can paint. Yeah, Yeah, you’re right. Because people kind of become unreasonable. Imagine about what they want and don’t want.

Joe Hammonds-Swain: [00:20:18] And some people are not visual either. Like they’re. You have to explain things and so they’re analytics, so you have to explain, okay, so this is a gray room. You like the color blue. It’s paint. It’s easy to fix this.

Sharon Cline: [00:20:35] Not a hard No, it’s not a hard.

Joe Hammonds-Swain: [00:20:36] No, this is not a hard no. Do you like the space? Is it nice of a nice night of daylight? Is it ceilings high enough? Does it have fixtures? Does this seem to fit like a good feel? If you were to paint it blue and you have to tap into that and you have to know how to ask, ask those questions.

Sharon Cline: [00:20:51] Did you always have those skills, though, or was it something you had to develop as you got further into your industry?

Joe Hammonds-Swain: [00:20:57] It’s not just this industry. When you’re called on the coals for delivering certain deliverables as part of a contractual arrangement on delivering a piece of software or code, you have to know how to define the specifics. Okay, this is what we’re going to do. This is a milestone. A once we hit milestone A, you get to pay me some money. And then we hit Milestone B. You had to pay me some more money and most don’t see you get to pay. And then when we hit D, you’re going to sign the final amount and we’re we’re going to say everything’s happy. Go lucky. We’re done. Mm hmm. So you understand, everything comes in stages. They come in small chunks. You have to take the elephant breaking up into small pieces. And that’s what you kind of have to set expectations with people because they’ve. Some people have never bought a house. Hmm. So you have to explain to them the process. You have to educate them on the different steps. You have to address their questions.

Sharon Cline: [00:21:49] As daunting industry task. It’s a daunting dream, I think.

Joe Hammonds-Swain: [00:21:53] A dream? Yeah. Owning a house.

Sharon Cline: [00:21:54] Yeah.

Joe Hammonds-Swain: [00:21:55] That’s American dream, baby. Let’s go.

Sharon Cline: [00:21:59] But there’s so much to it. Like anytime someone needed a document from me, I like would start to panic a little bit. Like, Oh, if I don’t get this document, I’m not going to get this house. Like, I just was high maintenance with myself regarding it. So it is. But, but if you have the right person kind of holding your hand, like you said, almost a therapist, just give me the document. It’s fine. You have until next week what you know, but dealing with different personalities, I imagine you have to be pretty adept.

Joe Hammonds-Swain: [00:22:22] You have to you have to listen. If you’re listening, then you can understand their challenges. And if they’re being truthful, then that’s great. But it’s the moment when it’s you’re not. You’re like, why are you? How come I haven’t heard from you in two weeks? You know, then there’s something they’re usually right. Something they don’t want to talk about. Got you. Something that they don’t want to come to terms with themselves, maybe. And so you have to force the conversation. So that has come for years and years of working in a relationship management business.

Sharon Cline: [00:22:49] So let’s talk about where you were before. What were you doing before you got into real estate?

Joe Hammonds-Swain: [00:22:54] Good. Good question. So I spent quite a bit of time in the Atlanta market and in the Southeast helping large companies automate different technical processes between different systems. And I can get real complex. I’m going to try to keep it as general as I can.

Sharon Cline: [00:23:11] Oh, you’re kind to me by doing it that way. I want to follow.

Joe Hammonds-Swain: [00:23:15] Okay, well, here we go. So we take data out of one system, we manipulate it, and we poke it into seven other systems.

Sharon Cline: [00:23:23] Great. Okay. I can understand. I have, like, a visual in my head of what that looks like. Yeah. So how does that industry compare to what you’re doing now?

Joe Hammonds-Swain: [00:23:32] It’s a lot of. I mean, it’s problem solving.

Sharon Cline: [00:23:35] Oh, that’s so interesting. Yep. Same same kind of theory behind it.

Joe Hammonds-Swain: [00:23:39] Project management, problem solving, you know, You know, in health care, the biggest thing is, you know, patient record, patient ID numbers and a database, I mean, excuse me, date of birth. And so security numbers being able to take those and query and pull back information that’s actionable that we can do something with in pokemon’s systems so that nobody has to do a bunch of data entry.

Sharon Cline: [00:24:02] Got you. Wow. Across. So, like, let’s say I go to one CVS and I need to get this prescription and I want to go to a different one because I’m in a different city, but I want them to have access to my information. Is that the kind of thing that you’re talking about?

Joe Hammonds-Swain: [00:24:15] No. Think of it more like between hospital and their tertiary facilities around the outside or a bank between their partners that they’re working with or an insurance company and the partners that they’re working with.

Sharon Cline: [00:24:28] So it’s not within that exact bank, but it’s with the network that they have outside of it.

Joe Hammonds-Swain: [00:24:32] There is a big box retail company here in downtown Atlanta that used to buy carpet from a big box carpet company in Dalton.

Sharon Cline: [00:24:39] Okay.

Joe Hammonds-Swain: [00:24:39] They had processes set up that were very manual between them. I helped connect both of them so that they wouldn’t have to spend hours and hours and hours of doing data entry.

Sharon Cline: [00:24:49] They must have loved you.

Joe Hammonds-Swain: [00:24:51] I don’t know what they did. I love working with them.

Sharon Cline: [00:24:54] I bet they did anything to make things easier.

Joe Hammonds-Swain: [00:24:56] Yeah. You know, if you can save money, then that’s always a win, right? Because they have budgets and they have to meet these budgets and they have certain criteria they’re trying to accomplish for the year. And if they can hit those targets and then they get bonuses, so they win, too.

Sharon Cline: [00:25:09] Well, if you’re just joining us, I’m speaking to Joey Alvin Swain, who’s a real estate expert here in Woodside.

Joe Hammonds-Swain: [00:25:14] Thank you.

Sharon Cline: [00:25:15] We were talking a little bit before the show about how litigious your industry is. Let’s talk a little bit about that. Can you can you talk about that?

Joe Hammonds-Swain: [00:25:24] I can touch on it. I would say that I’m not a real estate attorney. I don’t do those types of things. I will say the industry does have a lot of regulation. I don’t think people realize that.

Sharon Cline: [00:25:36] Now, you were mentioning. Oh, go ahead. Sorry.

Joe Hammonds-Swain: [00:25:39] No, go ahead.

Sharon Cline: [00:25:39] Well, you were mentioning how you can’t really speak about this. This is a good school. This is a good school district. You have to frame it in a way that is very fact based where I can back this up, not my opinion, but fact. So they say top rated schools or top schools, is that right?

Joe Hammonds-Swain: [00:25:55] Well, the way it would work is that I’m not allowed to have any opinions about anything. So it’s about it’s about the facts of the property. Got, you know, square footage, size of acreage, tax rate, millage rate, you know, the age of the roof, those types of things. And so if it’s located in Woodstock, Georgia, then that’s the criteria they provided. And they provided me maybe number of bedrooms, number of bathrooms, and you punch it in and you put a price point to it, excuse me. And then there’s there it is. And so then you proceed from there. They may choose to take their criteria and narrow it further. Maybe they want a pool. Maybe they want to be in a certain school district. You know, those are things that they would provide me. But I’m prohibited from providing crime stats and sex, age, religion, national origin, sexual preference. You know, you just go on and on. The list is all the federal housing stuff that typically we can’t discuss.

Sharon Cline: [00:26:50] But people that that’s important to. You know what I’m saying? Like I would like to live in it, but I guess I can do my own research on on my own. That’s that’s what you would recommend for someone.

Joe Hammonds-Swain: [00:26:58] Well, I can provide you some links to places to go and do your research. That’s. That’s where it would come from. Yeah.

Sharon Cline: [00:27:04] So. You’re concerned, right about the way that you like. You walk on eggshells a little bit about the way you speak. Is that right?

Joe Hammonds-Swain: [00:27:13] No, I wouldn’t say I’m concerned. I just have to be very direct in how I communicate. And there are things that I can and can’t discuss. And I’ve had to call people out and tell them, hey, I’m not allowed to discuss these topics because it would it would I’ll lose my license. And I’m not losing my livelihood over a question. So some of the things that are defined by federal housing law, which everybody can read and pull up, just off topic, it’s just we can’t discuss it. And so I want people to come to me and work with somebody that’s transparent. It’s factually based. They can give you information and give you resources to go and find information. And that’s really the goal.

Sharon Cline: [00:27:50] I wonder if I’ve asked I mean, I’m sure I’ve asked questions that I don’t know that I’m asking something.

Joe Hammonds-Swain: [00:27:57] Sometimes you have I mean I mean, with us in real estate, we hear it from a lot of different parties. I mean, it could come from anywhere. It could be somebody moving in from out of state, could basically be moving across town. It could be anything. Right. But you have to it’s your job to protect your your livelihood. And so you just have to be very direct and very succinct in your communication.

Sharon Cline: [00:28:15] I didn’t know as well that they will test you, you know, send people to especially ask you questions that you’re not allowed to answer to see what you’re going to do. That’s terrifying.

Joe Hammonds-Swain: [00:28:28] Well, I mean.

Sharon Cline: [00:28:29] I suppose it’s not if you’re if you’re on it.

Joe Hammonds-Swain: [00:28:31] Well, I mean, we’re surveilled just about every day, right? So I go show a house and there’s a ring door camera on the front porch, and then you walk inside and there’s cameras all through the house. So everything I say and do is recorded and can be used against me. And it could get used against my clients. You know, people like to snoop. They like to listen. People like to understand who the people walking through their homes, you know, So you have to understand that we’re in a constant state of surveillance when we’re visiting other people’s properties. And again, they have the right to do that. Right. It’s their personal property, it’s their home. So they’re welcoming us in and we just spend time, you know, discussing the property and just know that I set the expectation to my clients, you know, this is going to be the case. I mean, it’s more now in the last couple of years than it’s been the previous three. I just see more and more cameras everywhere.

Sharon Cline: [00:29:17] How it make me so uncomfortable.

Joe Hammonds-Swain: [00:29:19] It’s not comfortable because I don’t do anything wrong.

Sharon Cline: [00:29:22] You know what I mean? Am I wrong? It’s a question, you know, It’s something it’s like, I don’t think I’m being watched all the time. I don’t know what I’m doing or not doing that I would want to justify or explain. I’m not positive, but if I had a camera on me all the time, I guess I’d be. I’d be more conscious, I suppose.

Joe Hammonds-Swain: [00:29:38] I mean, people have cell phones too, that they turn on record and you’d never know it. And then you’re walking around with them, you know, you just never know. You know, I run my life through I try to be as transparent as I can. And and the reality is, is that I’m here to serve my clients. I’m here to to provide them with information, to educate them and empower them and inform them so they can make the best decisions for them.

Sharon Cline: [00:29:58] Do you have a favorite story? Favorite story Like a like a like a really proud moment is that you were like, Yes, I was so happy this worked out. Is there something that’s just especially special?

Joe Hammonds-Swain: [00:30:10] Well, you know, the last couple of years, up until about September of this year, as we all know, you’ve seen the news. Everybody’s seen the headlines. There’s been a lot of people that have been buying houses and a lot of demand for houses because interest rates were abnormally low, like never been this way before. So it creates a lot of demand. And so I spent a lot of time with some clients. I want to say it was almost a year. We looked at approximately 58 homes a year.

Sharon Cline: [00:30:37] It’s a long time, right?

Joe Hammonds-Swain: [00:30:38] It depends. I mean, I worked with another set of clients for two and a half years before we found their house. You know, there was a lot of things that they were doing behind the scenes that you you know, when we landed their home, they were the happiest they’ve been in a long time.

Sharon Cline: [00:30:49] So but you develop a relationship with people over two and a half or a year.

Joe Hammonds-Swain: [00:30:53] You know, I heard a saying the other day that says a client will become a friend before a friend will become a client.

Sharon Cline: [00:30:59] Oh, interesting.

Joe Hammonds-Swain: [00:30:59] Isn’t that an interesting concept?

Sharon Cline: [00:31:01] Yeah, like, it’s interesting. I’ve never thought of it that way. I like that.

Joe Hammonds-Swain: [00:31:03] Yeah. And there’s people, like, maybe acquaintances that know you may have known you in the past. Life roll different.

Sharon Cline: [00:31:09] They don’t see you as.

Joe Hammonds-Swain: [00:31:11] Exactly. And so they may call you and you may spend time with them and you may help them buy a house and then all sudden you’re helping their family buy houses. You know, it’s a good referral source. But, you know, you may not have been closest to friends, but, you know, it’s good.

Sharon Cline: [00:31:23] You know, it’s great. So there was a client you had that you after a year or so, you were able to find a place for them?

Joe Hammonds-Swain: [00:31:30] Yeah, it was it was interesting because we had put in, I think, 11 or 12 offers. We’d lost out. Okay. There was a cap on that process that they weren’t going to go above and they were very analytic. So they were like, If it doesn’t meet this criteria, we’re stopping. And so we spent a lot of time going through the homes and looking at houses as soon as they hit the market. And, you know, it’s you have to continue to serve, serve, serve, serve. And then when we found one that was kind of wasn’t off market, but it wasn’t marketed correctly as the best I can describe it, it was in one system, but not in another system. So it didn’t have the visibility as it would have if it was in the in both systems. And so I was able to find it. We were able to look at it and we were able to put an offer, get under list price, got some concessions, got a few other little things, and we closed in 30 days. And they would they were ecstatic about it because they had been doing this for for over a year.

Sharon Cline: [00:32:22] It almost sounds like it had some divine ness to it. Almost, almost, if you believe in any. But I do know sometimes things happen for a reason that you can’t really explain.

Joe Hammonds-Swain: [00:32:32] Yeah, good people. They became really close friends, so.

Sharon Cline: [00:32:35] Well, that’s huge. I mean, I think that says a lot about who you are to. Yeah, well, what advice would you give to people who are getting started? I know we were talking about making sure that you’ve got maybe potentially a safety net or knowing at least knowing when you’re getting started that you’ve got about a year and a half, two years to get yourself to where you feel like you can really be stable. So, you know, a lot of people we were just talking about making decisions and being afraid before the show started. But yeah, it’s like the notion of if you don’t make a decision, it’s still making a decision. But a lot of people out there, you know, feel like my favorite word. Daunted into getting into the industry, what would you recommend to them?

Joe Hammonds-Swain: [00:33:13] Well, I would say that you need to sit down with people that are productive, that are producing agents, and have a conversation about what are the real reels. And again, the real reels of real estate. Right. What what kind of obstacles am I going to see, what I’m going to have to overcome and have a just a real honest conversation? Because I feel like sometimes those turn into recruiting conversations, Oh, come work with us. We got a great program that can bring you up to speed. Et cetera, etc., etc.. But, you know, this is the hardest job I’ve ever worked because it’s not just a very personal job, because I’m putting myself personally out there. I’m working with my clients are putting themselves very personally out there. Excuse me. I’m also trying to accomplish a real large financial transaction for them, help them achieve their goals, and understanding those goals are critical and they’re critical to me because I want to make sure that I’ve exceeded those goals. But they’re also critical to them and they may only want to be in a particular location for two years, three years, five years. Then you have to know that that’s the goal. If you don’t know that and you’re trying to find in the Forever home, then you’ve not done a good job trying to understand their needs. So, you know, most people move 7 to 10 times in a lifetime, you know, from a I don’t know if it’s rentals or included in that. I’m maybe quoting this way off, so don’t hold me to it.

Sharon Cline: [00:34:39] But it sounds about right.

Joe Hammonds-Swain: [00:34:41] Yeah, sounds about right. You know, so, you know, people upsize and they downsize. You know, some people find vacation homes, second homes, third homes. So, you know, that could be counted as part of that, too. But, you know.

Sharon Cline: [00:34:56] Are there things that you are not afraid of anymore? Having been in this industry that you previously were?

Joe Hammonds-Swain: [00:35:02] Afraid.

Sharon Cline: [00:35:03] I know. Afraid is a kind of an all encompassing word of sort of maybe uncomfortable, unsure.

Joe Hammonds-Swain: [00:35:11] I just. I’m getting real comfortable being uncomfortable. Mean, I mean, David Goggin said it best. He’s a if you follow him online, he’s a motivator. He’s a savage as best I can describe it. But he, you know, if you get get comfortable with being uncomfortable, you’re ready for when things go sideways. And that’s what I’m always thinking. This is running real smooth, almost too smooth. When is it going to go sideways? Okay. When is something going to pop up then I’m not prepared for. What am I missing in the process? Because I’m asking myself that my clients are happy as could be, you know, properly appraised. Everything’s good. Money’s been sent to the attorney. We’re already moving out, packing stuff. They’re happy, and I’m glad they’re happy because that’s what they need to be in this process. But if I’m sitting over here going, okay, are they going to make the money deposit? Is this going to. Have they not done their part on their side? What am I missing? Is there another transaction here that I missed? You know, you’re constantly asking yourself, you know, how are we going to overcome, you know, what’s what’s something that could come out of the side here and derail this. So if you’re constantly prepared for that, then you’re hopefully going to be able to react to that in a more efficient manner and maybe anticipate it. So maybe you’ve already set an expectation over here.

Joe Hammonds-Swain: [00:36:30] You know, I had one the other day, we got an offer on a property. It was a great offer. I called the lender on on my listing. So I called the lender and had a conversation with the lender. And they’re like, I have to call you right back. We need to look at our file. Great. Come to find out the buyers weren’t even qualified for this amount because the rates had gone up in a month. Oh, wow. So I had to tell my clients, Here’s a great offer. I have to present it to you. But based on law, I would say accept it. But right now the lender says they can’t buy it. And so my clients were like, Oh, great. Oh no, really? I was like, Sorry to waste your time, but they can’t buy it for this amount. They’re only qualified $50,000 under this. And then they were like, Are you? I can’t believe that. And so when I told the other agent that, I said, you know, here’s here’s your offer, we’re you know, we’re not going to accept it, even though it was great, but we’re not going to accept it trying to terminate it. There’s no reason to do that. So just want to give you a heads up. Your lender said they don’t qualify and the letter was literally 30 days old. Oh, my gosh. Yeah.

Sharon Cline: [00:37:33] How volatile is this industry?

Joe Hammonds-Swain: [00:37:35] Well, I mean, you always have to be thinking what’s going to pop up? What’s going to pop up? And it’s because I want to do a good service for my clients. If I’m focused on that, then I’m going to continually do the right thing. It’s always about that.

Sharon Cline: [00:37:50] Well, if anyone out there is listening and wants to have a realtor, how can they contact you? It’s real estate. Joe is what we call real estate show.

Joe Hammonds-Swain: [00:37:57] I am the real estate Joe Around here. It’s easy for me online. Joe Hammond swinging. Just a simple Google search will pop up to probably three or four different profiles, all the major websites. But you know, the real estate real estate Joe sells dot com is my website. It’s really easy to pop there and find that but I’ve got a great search tool. I’ve got a great home evaluation tool that I use. These things are tools that I use in the industry to help educate people because I feel like today I’m more of a coach and an advisor than I am an agent.

Sharon Cline: [00:38:27] You wear many hats.

Joe Hammonds-Swain: [00:38:28] I do. They don’t fit, though. I’m a big head. I don’t mean like that, but I mean, you know. You know what I mean?

Sharon Cline: [00:38:38] Well, I really. Real estate. Joe, I really appreciate you coming on the show and and being willing to talk about what it’s like to be a bit of a vulnerable person when it’s not. That’s not something that I think is is lauded as much as it should be.

Joe Hammonds-Swain: [00:38:50] Wow. Thank you, Sharon. It’s been fantastic. You know, it’s fun to come in here and have conversations. So if I can be of help to anyone, let me know.

Sharon Cline: [00:38:57] We’ll do. And all of you out there. Thank you for listening to Fearless Formula. I’m Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: Joe Hammonds-Swain

Realtors Daniel and Erin Reece and Kristena Woodard with WhistlePig Creative

December 19, 2022 by angishields

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Charitable Georgia
Realtors Daniel and Erin Reece and Kristena Woodard with WhistlePig Creative
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Erin-and-Daniel-Reece-bwDaniel and Erin Reece are Cherokee locals otherwise known as The Reece Team. The duo are Realtors and Daniel is a mortgage loan officer with Mortgage Right in Downtown Woodstock.

Their path to the real estate industry was guided by two things; a desire to help people navigate home buying with ease and care, and wanting to be able to spend more time raising their little boys, 5-year-old Charlie and 1 year old Felix.

They are proud to be launching a new program aimed at “Helping the Helpers”. Their hope is that they can get our local community helpers into a new home and then gift them 30% of their own commission back to our community helper after closing.

Their ultimate goal is to be able to give back in a meaningful way to those members of our community who work tirelessly and selflessly each and every day to keep our families safe and allow for our children to thrive with love and care.

Follow The Reece Team on Facebook.

Kristena-Woodard-bwKristena Woodard is 1/2 of WhistlePig Creative, a graphic design company she co-owns with her husband, Jacob, based out of Cartersville, Ga.

The road to graphic design and marketing was definitely not a straight shot. Kristena got her start in nonprofit work as a teen volunteering through church opportunities.

After graduation, she was fortunate to have the opportunity to be part of launching a new nonprofit in Atlanta whose focus was to truly spread love and generosity to those in the community needing it most.

The passion for serving others never dwindled after leaving the nonprofit and pursuing a career in cosmetology. This was such a great way to connect with others, a huge piece of Kristena’s heart.

Fast forward 10 years, Kristena met Jacob, a graphic designer. As the relationship grew, so did Jacob’s graphic design business. So much so that Kristena was able to join him and start their own business together, WhistlePig Creative.

When not sitting behind a computer working, Kristena is probably lost in the woods on a hike, at a coffee shop, or home with her family.

Most recently, Kristena has focused her efforts on creating a space offering connection for professional women in her community. Kristena, along with Kacey Ripley and Ashley Pritchett, is launching Cultivate Collective in February of 2023.

Our mission is to connect women in business with the relationships and resources necessary to thrive through education, inspiration, mentorship, and networking.

Follow Whistle Pig Creative on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the business radio studios in Atlanta. It’s time for charitable Georgia, brought to you by Bea’s charitable pursuits and resources. We put the fun in fundraising. For more information, go to Bee’s charitable pursuits dot com. That’s b e. S charitable pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: [00:00:45] Good morning out there, listeners. It’s another fabulous Friday and welcome to charitable Georgia. I’ve got another exciting episode for you today. We had three amazing folks last week. Stone And this week we got three more amazing people. So I hope you’re ready for another fun show. First off, we are going to welcome Kristena Woodard from Whistlepig Creative. So, Kristena, welcome to the show.

Kristena Woodard: [00:01:08] Hi, Brian.

Brian Pruett: [00:01:08] How are you?

Kristena Woodard: [00:01:09] I’m great.

Brian Pruett: [00:01:09] So first off, I just want to let everybody know that I learned that pigs cannot whistle. I tried and I couldn’t get him to whistle, but then I realized that it’s not really a pig. So sure what a whistle pig is.

Kristena Woodard: [00:01:22] So Whistlepig is actually a groundhog. It’s the Appalachian, I guess people in Appalachia call them whistle pigs, because when they are in trouble or they sense anything going on around them, they whistle to alert the rest of them. And honestly, groundhogs are just really, really cute. So once we saw that they were named whistle pigs, we were like, Oh, well, that’s the name of our business now.

Brian Pruett: [00:01:44] There you go. All right. So. So now you all learn something for a piece of trivia and some useless knowledge. Thank you for that. So I want to talk to you a little bit about your background and. Part of the reason we do this show is about positive things happening in your community. And you have a nonprofit background and you started a nonprofit. So share a little bit about that and why that’s close to your heart.

Kristena Woodard: [00:02:07] So when I was so it goes back to being being raised in the church. My parents were both youth pastors, so giving back and volunteering was always something that we just did in our family. So I really realized that that was my heart and my passion. Then when I guess I was 21, I had the opportunity to join someone in the area in forming a nonprofit called Project Live Love. And it was just such an amazing opportunity. We worked in Atlanta, was our main area of focus, and it was to work with the homeless in Atlanta and to bring about awareness and opportunity for those in sex trafficking. So it was it was awesome. It was it was a really great opportunity and a really. Great way to just really learn a little bit more about myself and like the heart that I have and what I’m truly passionate about. And it’s just turned out to be people. So it’s.

Brian Pruett: [00:03:04] Awesome. So is that first of all, is that nonprofit still around?

Kristena Woodard: [00:03:09] Yeah, they are. So they’re still in Atlanta. The the guy that was running it was his name is Drew Benton. So he did a great job with Live Love. And as far as I know, it was still going on. I, I was with it for about two years and then I had to I was a single mother at the time, so I had to start making a little bit of money. But but yeah, it was it was a great opportunity. We did we did a lot during the winter because, as you know, it’s incredibly cold in Atlanta. So we had a a great campaign that was called three Oh We Go and it just gave us an opportunity to be on the streets at night and meeting people and giving them blankets and keeping them warm. And really just the entire purpose of the nonprofit was to show love and connection. We weren’t trying to change these people’s lives. We weren’t trying to necessarily get them off the street. We were just trying to show them what connection with other humans can do for you and what truly feeling love is like. So that was that was the main point.

Brian Pruett: [00:04:12] So three years ago, our church in Marietta pardon me, our church in Marietta actually did something with Project Live Love. Oh yeah, we had them in our parking lot and brought some of the homeless in and we had portable showers and people to cut hair and did some nails and stuff like that. So. So I’m familiar with them as well. So but when you and I met, I didn’t realize that you were had started that group. So that’s pretty cool. You mentioned that your passion is people. Yeah. And so you and your husband have whistlepig. Yes. So share a little bit what you guys do with Whistlepig and I’ll get to why I’m asking this in a second.

Kristena Woodard: [00:04:49] Okay, so my husband and I own Whistlepig Creative, which is a graphic and web design company. My husband had the business before we got married, so it was called Woodruff Studios, so I had to rename it and get and get a little piece of me in it. But so we really just focus on serving small businesses in our community and helping them grow their awareness online. One of the big pieces that we’ve really been pursuing in 2022 has been being a part of helping nonprofits get their information to grow, to really grow their awareness. So that’s been one of our biggest points this year, which has been great. We’ve been able to help Georgia Diversified Industries, which is an amazing nonprofit in Cartersville, Georgia, helping those who have mental, physical and developmental disabilities and just giving them an opportunity to work and be a productive member of their community. And we’re partnering with we’ll be building the website for the Good Neighbor Homeless Shelter Soon, which is another amazing organization in Cartersville, just really doing great work and helping as many people as they possibly can.

Brian Pruett: [00:06:03] Awesome. Well, that’s where I was going. When you talked about the Georgia Diversified, you are also helping promote an event they’re doing in January. You want to speak about that?

Kristena Woodard: [00:06:10] Absolutely. So January 7th, Georgia Diversified is hosting the first five K of 2023 for Bartow County. So it’ll be January 7th starting at 9:00. Entries for adults, $25 for children. I believe it’s 20. So it starts at nine and we will be doing the five K after that. We’ll have food trucks, live music. It’s a full day like it’s a full event. It’s not just the five K and you go home. We really want people to gather and create community in this space and get to meet some of the people that they’re supporting by running in the race.

Brian Pruett: [00:06:49] Awesome. Well, I know he’s not here, but your husband has a pretty cool thing. He has a band, right?

Kristena Woodard: [00:06:54] Yeah. Yeah, he does. He does.

Brian Pruett: [00:06:57] Tell us a little bit about his band.

Kristena Woodard: [00:06:58] So the band is gypsy outfit. I don’t know how to explain. So I would say they’re like, like psychedelic folk. They’re a little out there and it’s fun. They’re definitely it’s a good time. But this the Saturday tomorrow actually, they are doing a recording of their new album. So hopefully we’ll have we’ll have new music coming out soon. But he’s the he’s the drummer in the band.

Brian Pruett: [00:07:26] Awesome. So can you tell me why it’s important as a small business yourself to get involved in the community and help others?

Kristena Woodard: [00:07:36] Yeah, well, I just. I find I’ve gained so much support from that. I think it’s I think it’s so imperative that we all are involved in our community, especially with the way things are now. I think a lot of us have lost connection. A lot of us have really been super isolated lately, so. What I’ve found is that I have gained so much support, inspiration and just love from being involved in my community and finding people who are like minded. I think that’s a big part of it is I’ve really been intentional about finding people who do like yourself, like who do want to give back to the community and and just getting involved has been really life changing and great for Whistlepig and myself.

Brian Pruett: [00:08:25] Well, another thing that I think is pretty cool that you’re doing is you’re looking to start a women’s group, networking group and help the women in business. Yeah. And that’s that’s kind of a cool thing as well. Speak a little bit about that.

Kristena Woodard: [00:08:37] So I’m super excited to talk about that. So I joined Cartersville Business Club in June of this year where I met you and I found that I just didn’t I didn’t identify as someone who would be in a networking group who was super busy and professional like that just didn’t seem like anything that I would really fit into. But I wanted to get out of my comfort zone and do things. So I started getting involved and I was so surprised at what that truly meant and what I’ve learned from it. Being in this group, I’ve found and connected with so many women. And one of the biggest hurdles that I think women in business face is that connection in that community piece. I’ve also found that men and women network slightly differently, so men tend to be a little more transactional with their networking, which is great. It works. Women tend to be a little bit more relational with their networking. And I just wanted we. The girls that I’m starting this with, Kasey Ripley and Ashley Pritchett and myself, we just really wanted to give a safe space for women to connect, to become community, and to really find inspiration. Opportunities for mentoring, just different things like that. We just felt like there was a hole in our community that we wanted to fill.

Brian Pruett: [00:10:03] Oh, plus, y’all can act up and not get called out anymore.

Kristena Woodard: [00:10:05] And like, Yeah, we’ll be in charge. So no.

Brian Pruett: [00:10:08] Right.

Kristena Woodard: [00:10:08] Just talk. Yeah, but yeah. So it’s going to be called the Cultivate Collective. We’re going to start with our first chapter in Cartersville. So to be Cultivate Cartersville and we will be launching our first event on, it’ll be in February of 2023.

Brian Pruett: [00:10:26] So can women, other women, business owners from the other area come these?

Kristena Woodard: [00:10:31] Yes. The idea is that we just we just get to know each other and we just get to support because what I’ve found is the networking groups have been great for me. I’ve gotten business from them and I’ve learned a ton. But what has been the most transformational for me has been the relationships that I’ve gotten and the the support that they offer me and just the drive that they offer me as well.

Brian Pruett: [00:10:59] So, you know, there’s different ways businesses can give back to the community, whether that’s financial or in-kind. And I just wanted to point out that that’s what you’ve done with the Cartersville Business Club. You guys have taken on and put together the website and the directory for the Cartersville Business Club, and that’s an in-kind thing. So I know the leadership team is appreciative of that and so we thank you for that and being a part of the community and doing what you do. One last question for you is. If somebody out there wants to get a hold of you about your business and want to learn more about talking to you about maybe doing some work with you, how can they get hold of you?

Kristena Woodard: [00:11:38] So my email is all my name is a weird spelling, so it’s Christina at whistlepig Creative. And that’s Christina at Whistlepig Creative. Or just find me on my Facebook. We have Whistlepig creative on Facebook and Christina Woodard on Facebook. And I do want to say that if you do reach out, it doesn’t have to be about business. I just like talking to people. One of the jokes in the networking group is that if you if you ask for a one on one with me, it’s at least a two hour minimum, because I love to learn about your business, but I love to learn more about you. And usually you can’t sum that up in 30 minutes. So if people just want to talk and connect and just find someone to just chat with, I would love that too.

Brian Pruett: [00:12:29] So there’s a new thing instead of a two drink minimum, it’s now two at minimum. Networking one on one with Kristena.

Kristena Woodard: [00:12:34] Yeah. No, it’s. Yeah, If you need to be somewhere, don’t plan on meeting with me. But if you have time and you just want to, like, connect, I that’s my. That’s truly is my passion.

Brian Pruett: [00:12:44] Awesome. Well, Kristena, I appreciate you taking the time. Do you mind sticking around and listen to it? Another story. Amazing story. Awesome. Well, now we are going to welcome Erin and Daniel Reese from the Reese Real estate team, another amazing couple. Guys, thanks for being here.

Daniel Reece: [00:12:57] And thanks for having us.

Brian Pruett: [00:12:59] You guys have some a lot of things going on that are pretty exciting that I wanted to talk about. First of all, talk about your your real estate just a little bit, your background, how you got into it. And Daniel, you’ve got a little bit of a another cool thing that you can do as well as being a mortgage broker. So you kind of have a two and one there. Just talk a little bit about the background and then we’ll get into why I asked you to be here.

Daniel Reece: [00:13:22] Sure. I think it’s seven. I probably should have rehearsed that, right?

Erin Reece: [00:13:26] Yeah. So, so I started in real estate seven years ago. Really, the driving factor behind that was we were ready to have a family and we were looking for a career path that would give us some flexibility and control. And so we both kind of agreed that real estate would be a great path to go down. And, you know, I started out doing it and we both kind of fell in love with it at the same time. It just it’s very fulfilling.

Daniel Reece: [00:13:55] Yeah, it’s definitely I guess in the beginning we really wanted to do real estate, but at the time, financially, we couldn’t really take the leap. So we kind of slow built it from there and eventually I could leave where I was working and start working with her. And then I went and got my registered appraiser license. And then after we got that, I went and got my license and I was like, okay, I want to know every part that there is of all transactions. And ultimately we’ve come back full circle and real estate is pretty much our prime time, but we can do the other things. I don’t do appraisals though, at all. Just just be clear. That was for knowledge. Get better prices, right? That was.

Brian Pruett: [00:14:34] All right. Well, hey, knowledge is good, right? So being also a mortgage broker, how does that help you guys being a husband and wife real estate team, but also being able to do the mortgages.

Daniel Reece: [00:14:43] Legally able to advise people. That really is what helps out and said, I mean, generally you can’t go into people’s rates or you can’t tell them, hey, let’s look at this rather where I can and I can go through it and give more, I guess not technical financial advice, but we can look at different scenarios, different loan products and stuff like that. We generally don’t work with the buyer being with our real estate side and on the finance side, but we do have people that have to refinance and do cash outs and stuff like that. So it’s just more of, again, general all around knowledge that we can help people with.

Brian Pruett: [00:15:18] Awesome. So I know you a little bit. You actually came out when you were with another mortgage company and we’re a whole sponsor at our golf tournament that we helped with the Aces Youth Home and Experiences Foundation. So I know you have a giving giving back heart and obviously you do as well because you wouldn’t be married to him. I wouldn’t think You just mentioned before we got on the air that you do something at a school called High five Fridays. Yeah. Which I think is pretty cool. So share a little bit about that.

Daniel Reece: [00:15:43] Ultimately, generally speaking, the last Friday of the month, given holidays that can switch around, we just have I mean, I guess around 8 to 10 dads go up to Boston Elementary and we all get out there in high five. Every single student on the way in, give them words of encouragement. Hey, it’s Friday. You know, we you’re almost there like this is the weekend and we just get them all pumped up for that. And I mean, it’s tough to have a bad day whenever you start off with a high five was kind of the idea. It’s really tough for me to have a bad day when I start off with 1000 high fives, right? So I definitely it has some benefit for me as well as the children, where it makes it really exciting to jump in.

Brian Pruett: [00:16:19] That’s awesome. How long have you all been doing that?

Daniel Reece: [00:16:21] Well, our son started kindergarten this year, and the first one they offered was the first one that we were there. So. And I don’t. I don’t think I’m going to stop doing that at any point.

Brian Pruett: [00:16:31] That’s awesome. That’s awesome. Well, one of the reasons I wanted to bring you guys in is you guys have started a new program with your real estate helping the helpers. Is that right? You want to share about that? Because that’s pretty cool what you guys are doing.

Daniel Reece: [00:16:44] Sure.

Erin Reece: [00:16:44] Yeah. So excuse me. So we kind of were brainstorming. Again, we both have charitable hearts and how could we help? It really started with going to the grocery store and noticing, Wow, Like, our grocery bill is going up 50%. This is crazy. We both come from single mom households. So it’s like, you know, we notice this difference and it’s pretty substantial. So how are single moms feeling? How are people who are helping our community who maybe don’t make as much money or, you know. Any of that, how are they able to get through this time? So we were like, how can we really give back? And at the same time, you know, help us help the community? And so we thought, what if we could help policemen, firefighters, teachers? And so we kind of came to this program, which is basically we’re going to be pledging 30% of our commission from any sale from a buyer that is a helper in our community, and we’re going to give them back 30% from our commission at closing. And that would be just in a check, you know, no paperwork or strings attached. But we just we think that ultimately. Being able to close on a house and then have the security of an additional check. 30% of an agent’s commission can be pretty substantial.

Brian Pruett: [00:18:13] So I’m assuming it’s veterans, first responders, veterans.

Erin Reece: [00:18:17] Yeah. I mean, and again, this is just the two of us. So we don’t have a handbook, you know, just come to us. I mean, it really could be anybody, people who work in a doctor’s office, you know, we just want to help people who are maybe struggling during this time. And certainly people in our community that have made us a priority. You know, our brother in law is a new Woodstock police officer. So we know firsthand, you know, they’re renting a one bedroom apartment and it’s expensive. It’s really expensive, you know, and they’re planning a wedding. And we have, you know, another family member who is a firefighter and has two young children, and he’s working a second job as an ambulance driver. So it’s it’s people like that that we think this program could really help where, again, at closing, they’re getting back this check where they could use for furniture, put it back in savings, you know, whatever they need it for. We certainly think that it could really make a difference for these young families.

Daniel Reece: [00:19:19] Right. And we do have it where we can also instead of a direct check back, we’re able to do it like at the closing table. So, you know, if they’re nervous about closing costs, they’re actually getting into that home. We can be like, Hey, here you go. Just an example number. We’re going to pay $3,000 of your closing cost. We’ll put that check there so you don’t have to come out of pocket and whatever’s most convenient for them. But we’ve I’ve been here two and a half decades, and ultimately when we were trying to look at it and it’s hard to get in a house like it’s really hard, especially for the people we want in our community. We don’t we don’t want our firefighters, we don’t want our policemen. We don’t want our teachers moving away because they can’t afford to be here. Right? I mean, they’re the ones who brought us up and got us here and we’re how do we bring them up so they can bring our children up and our children can continue the cycle? So that was kind of the big idea behind it is we want to keep them in our community and it’s tough for them to stay in there right now and while we’re going through everything. So hopefully this extra little bit can help each and every one of them.

Brian Pruett: [00:20:20] That’s awesome. So but if somebody asked you to maybe put that towards a nonprofit of their choice, could that be an option for them as well?

Erin Reece: [00:20:28] Absolutely.

Daniel Reece: [00:20:29] Absolutely.

Brian Pruett: [00:20:30] For sure. Awesome. Awesome. Well, again, I’m going to ask you the same question. Why do you think as a small business in the community, you should be involved in the community?

Daniel Reece: [00:20:41] I guess it’s not really that I should be involved. It’s that I want to be involved. And I think everyone should be involved in the community. I mean, that’s literally where our backbone or pillar is. And we just kind of wanted to do that. And really we were changing our mindset in general. I mean, we’ve always had we’ve had our children’s birthday with no presents. You’re bringing all of this for the animal shelter, dog food, like he’s understanding what charity is off the rip. So we’ve always kind of been in the community and doing that, but this time we kind of wanted to take it one step further. And instead of just being charitable, how do we wrap that in our business? And ultimately the idea was money, and then community was kind of our primary focus and we said, switch that. Let’s think of community first and money second and we’ll let you know in a year if that works out for us. But that’s that’s pretty much the idea. And with the branding, I guess that we just wanted to switch over and just go full head of steam. You know, we really wanted to make sure that we’re doing the absolute most that we can. And I mean, we were involved in five KS and it looks like I’m going to be involved in another five years, right? So I mean, it’s really exciting. We’ll have other charitable work that we’re doing. But this one, you know, besides just our free time charitable work, this is our work time, charitable work, so that we can have our entire lives encompassed in it and every day be trying to give back to the community and help.

Brian Pruett: [00:22:01] Awesome. So another thing that I wanted to ask you about real quick, You guys like food? We all like food. Yes, that’s correct. You are you are working on a a restaurant, right?

Daniel Reece: [00:22:12] We are. We have an LOI that was in and it’s going to expire this week. So that’s going to put a stall on us because we did a cold market analysis over at 92. And Tricom is where we had our area and it seems like they’re just going to not respond to our LOI. I think they got bought out by someone, but that is the idea. It’s going to slow down big time on this.

Brian Pruett: [00:22:35] What’s the what’s the restaurant that give us an.

Daniel Reece: [00:22:36] Idea hot dogs.

Brian Pruett: [00:22:38] I go.

Daniel Reece: [00:22:39] Yeah, hot dogs and sliders. We thought cheap food might be necessary for people to be able to grab it. And again, back to the grocery cost. Everything has been super expensive. So we’re like, how do we make the most inexpensive food and sell it to people and not go out of business? We sort of open it up and that’s basically what we came down to, where I was like, okay, we can sell these for $2 and anybody can come get something for under five bucks and eat and. Right. It’s tough. I mean, I think it’s like $8 to go to McDonald’s now, so.

Brian Pruett: [00:23:11] Right. So which one of you two is going to be doing the cooking?

Erin Reece: [00:23:14] That’s neither one of us. Okay.

Speaker6: [00:23:17] Yeah.

Erin Reece: [00:23:18] So we have a we have a friend who has a lot of restaurant knowledge. He actually is the owner of Crave Burgers and Wings off of 92 as well.

Daniel Reece: [00:23:27] Shout out to.

Erin Reece: [00:23:28] Moe. And he’s an incredible person as well. And he was definitely like one of the masterminds with Daniel behind it. So he would be handling that. We would trust him with that. There you go. If you’ve ever been there, they’re delicious.

Brian Pruett: [00:23:42] So. Stone That means if you want an event where some hotdogs, you know where to go now.

Speaker6: [00:23:47] Oh, man, you had me at hot dogs, the chili slaw dog. Are we going to have that on the menu?

Daniel Reece: [00:23:51] Absolutely. Oh, baby, it wouldn’t be a menu without.

Speaker6: [00:23:54] Come to downtown Woodstock, man. Let’s hook you up down here.

Erin Reece: [00:23:57] Oh, yeah. That hot dog. Heaven. You remember them?

Speaker6: [00:24:00] I don’t. I’m only been here a year and a half. Oh, man. No.

Daniel Reece: [00:24:04] It was a staple.

Kristena Woodard: [00:24:05] It was wonderful. One of my. My friend in high school, her mother owned that, and it was. Yeah, Yeah. So, man in hot dog places are, like, few and far between. Like, it’s really hard to find a good hot dog place. I’m really excited.

Speaker6: [00:24:18] So am I.

Brian Pruett: [00:24:21] That was the real reason y’all are here. Yeah.

Kristena Woodard: [00:24:22] We want to know more about Hot.

Daniel Reece: [00:24:25] The charity is actually just hot dogs and we’re bringing them out. Funny enough, that is a part of it. We were setting up to go to different schools and like, cook out and bring food to them and different, I think. Acworth Police Department. We talked to Lieutenant. I forgot his name. I should remember it. He was over there doing the Acworth connections the other day, but I sat down with him and he was like, Hey, you guys can come over here and was like, What if we just come and grill? We can show them all of our programs and we’ll show up with food. So maybe they want to listen. And he was like, Absolutely. So we’re taking our hot dogs to the streets.

Brian Pruett: [00:24:56] Nice.

Kristena Woodard: [00:24:57] How did you get involved with doing the high fives? Like how how did that like is that something that Boston Elementary does?

Erin Reece: [00:25:03] It’s definitely a PTA sponsored event. And obviously having dads do it is really important. It’s have there been moms there? It’s high fives with dads.

Kristena Woodard: [00:25:16] I love that.

Daniel Reece: [00:25:16] I don’t think it has dads in the title, but it’s definitely all dads there.

Erin Reece: [00:25:21] Yeah, it’s it’s a men focused program around dads.

Kristena Woodard: [00:25:24] And I.

Erin Reece: [00:25:25] Love that. It’s really it’s adorable and special.

Kristena Woodard: [00:25:29] Do any other schools. Sorry, I’m not trying to take your dog. Sorry.

Brian Pruett: [00:25:33] I just have a good conversation. Go ahead.

Erin Reece: [00:25:36] I think other schools do do it. I mean. If they don’t, they all should because Daniel will come home. So just pumped up after that. And he’s like, Some of these kids have arms on him. Like that’s he got that glove and it’s like a comically large Mickey Mouse type glove because the last time he came and he was like, I mean, some of those kids really have some arm.

Daniel Reece: [00:26:00] I mean, they’re doing like running windmill, three sticks. They’re trying to hurt me. Some of them are putting they’re letting me know how strong they are.

Brian Pruett: [00:26:08] Because you’re very tall.

Daniel Reece: [00:26:09] Absolutely. They want to put it hurt. But it’s so cool. We actually I coached the basketball team, the kindergarten and first grade basketball team there. So all of those boys except for Jaden wish I saw him this morning, but every one of them, I got to see it in high five before they’re as well. And they’re like running up and hugging me as well. And I was like, Yeah. So it’s just and obviously my son, you know, he was a little excited about it, too. In the neighborhood, kids where it’s just like, cool, I get to be a part of it and I get to hear him like walk past me and be like, That’s my coach, that’s my dad. And I’m like, awesome. Like, you know, have a great day.

Brian Pruett: [00:26:41] So they’re taking over dads for donuts. Apparently.

Daniel Reece: [00:26:44] We’ll be a part of that, too, right?

Brian Pruett: [00:26:46] Right.

Erin Reece: [00:26:47] There’s no reason why the other hand can’t have a right.

Brian Pruett: [00:26:50] There you go. There you go.

Kristena Woodard: [00:26:51] I love that you’re reaching it to not just like the community of adults, but like really the community of children, because that’s another place that we’ve really found. And like, especially in Bartow County, there are a lot of like children that are in free meals, are like are on like have one member families and just things like that. So like bringing the community to the children is such an amazing idea.

Daniel Reece: [00:27:12] I love that any extra positivity that can be put in there, I mean, we’re surrounded by technology and negativity and, you know, people are afraid of the recession and like everyone’s kind of just got clouded thoughts on there where really positivity attracts positivity, even if that’s giving 300 kids a high five and I don’t know who they are, like, have a great day. I genuinely mean it. You know, like, I want you to have these positive reinforcements, even if it’s just some random stranger being there. Any way I can help for adults and children alike, Like we want to be a part of it. We want to be known in the community for helping the community.

Brian Pruett: [00:27:46] That’s awesome. So that’s another reason we’re doing this show, right? Because there is too much negative out there. Let’s put as much positive back out there.

Daniel Reece: [00:27:52] Absolutely.

Brian Pruett: [00:27:53] Another question for you guys. Same thing. Ask Christina if somebody wants to get a hold of you about real estate. How do they do that?

Daniel Reece: [00:27:59] My wife.

Erin Reece: [00:28:03] So you can find either one of us on Facebook. Aaron and Daniel Reece are easy. Not like the candy. We have a Facebook page of the Reece Team real estate as well. Instagram.

Daniel Reece: [00:28:17] Yeah. Here’s my 7703771564 text call. I don’t care who you are, even if you want to have a conversation or say, Hey, how do I get Bryan’s number? Absolutely.

Brian Pruett: [00:28:28] No, the two hour minimum right there.

Daniel Reece: [00:28:30] Yeah. I’m not a I’m not afraid of answering. Unknown numbers still give me anxiety, but I’m not afraid of them.

Brian Pruett: [00:28:36] So they want to sell a property that’s an oceanfront property in Arizona. You’ll do it?

Daniel Reece: [00:28:39] Absolutely, I will. I know a couple of them already.

Brian Pruett: [00:28:42] Yeah. There you go. There you go. I have one more question for the three of you. And so you guys can can take this and run with it if you want to or answer, you know, in any order. We’re coming up at the end of the year. Holidays, obviously. Just give our listeners something to go by starting at the end of the year, starting a new year. Some advice. What what kind of what would you tell somebody? Ending the year. Starting a new year. Who wants to start with that? Go ahead.

Kristena Woodard: [00:29:11] Wow. That’s like a really, really big question that you’re just throwing out super casually.

Brian Pruett: [00:29:15] Yeah.

Daniel Reece: [00:29:16] You know.

Brian Pruett: [00:29:17] Casual, right?

Daniel Reece: [00:29:18] It was very, very casual. I didn’t think it would have something where it be deep. If someone just asked me on the street, I’d be like, that would have caught me off guard.

Erin Reece: [00:29:27] So I have a piece of advice that I heard a few years ago, and I think about it almost daily. So maybe we could go into the new Year and try to make this part of your daily mantra, do one thing each day that can’t be undone. I think that sometimes we get overwhelmed with our own daily pressure. You know, I know as a mom, you can clean your house in 15 minutes later, it’s not clean. And at the end of the day, you can feel like, what did I actually do today? But if you’re focusing on things that can’t be undone, being kind to strangers, you know, reading your kid a book, taking 10 minutes for yourself and prayer, anything like that, you’ve that’s you’ve made it for the day. You know, you can check that off your list.

Daniel Reece: [00:30:13] Absolutely.

Kristena Woodard: [00:30:14] Yeah. I think to piggyback on that, one of the things that I. So what I’m something that I’m not good at is I have not been good in the past giving compliments. It’s something that and not that people aren’t worth giving compliments to. It’s that I feel super awkward. It’s almost it’s like an insecurity of mine to go out and just give a stranger a compliment. But I’ve focused on getting out of my comfort zone lately, and I’ve just been like, I was at the thrift store the other day and I saw this beautiful woman and her daughter, and I walked up to them and I just wanted to let them know how beautiful they were. It was super awkward, but they smiled afterwards. And so I felt like, okay, like, as awkward as things can be, like I got a smile out of it. So I think moving forward, my goal for 2023 is to be a little more present and aware of what’s happening around me so that I can be complementary to other people and also complimentary to myself, because I think the negativity that is out there that we’ve talked about can really penetrate inward sometimes. So I think being able to look inside and to be like, Oh man, like, like I didn’t get the house cleaned, but like, the dishes are done. Cool. Like, there’s my there’s my win for today. And so just being more complimentary to myself and to others, it’s going to be what I feel is going to move me forward in 2023.

Brian Pruett: [00:31:36] Awesome. How about you?

Daniel Reece: [00:31:38] I mean, I feel like my advice could be laughable to some, but realistically, at the end of the year, we’re all stressed. I can’t imagine someone that’s not stressed children or not or they’re thinking about buying gifts and that’s a big deal. Or end of the year quotas and all that. But just try your best to kind of silence it, at least in your head. And, you know, actually focus on Christmas is about it’s not just about presents and running late, obviously and you know, try to enjoy it and try to enjoy your family and really take that in and then, you know, the stress will catch up to you. You’ll get you have to any time of the year, but you won’t have these holidays and this honest time with children actually being out of school and you won’t have that and just try to soak up every minute of it because we’re losing that time every day.

Brian Pruett: [00:32:21] Awesome. I’m going to share a piece of advice, actually, somebody said to me and hopefully have her on the show soon, Melissa Stevens, who’s an incredible well, she’s a business life coach. She’s got a different term for it all. When she comes on, she can explain it. But she told me it’s not about the presents, it’s about being present. And I think, you know, we all need to think about that, whether you’re a dad or a mom or you’re a business owner or whatever, the case is just being present for somebody. The other thing that’s worked for me lately, too, is I get up every morning and I have devotion and then I have a gratitude journal and I write three things down that I’m thankful for. So that would be my advice. Hey, guys, I really appreciate you guys being out here this morning for all your listeners out there. I have a fabulous Friday. Be positive and be charitable.

 

Tagged With: The Reece Team, WhistlePig Creative

Rome Floyd Chamber Small Business Spotlight – Virginia McChesney with Three Rivers Singers and Molly Finnegan with Top Hat Formal Wear

December 16, 2022 by angishields

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Tagged With: Broad Street, Hardy on Broad, Hardy Realty, Hardy Realty Studio, Karley Parker, Molly Finnegan, Rome Floyd Chamber, Rome Floyd Chamber of Commerce, Rome Floyd County Business, Rome Floyd Small Business Spotlight, Rome News Tribune, Three Rivers Singers, Top Hat Formal Wear, Virginia McChesney

Paige Reid and Onyx Turner with Limitless Disability Services

December 15, 2022 by angishields

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Paige-Reid-headshotPaige Reid, Executive Director at Limitless Disability Services, has worked in the disabilities community for over ten years. This includes managing therapeutic riding centers, in-home caregiving, and special needs day programs.

She has a passion for teaching the community about individuals with disabilities and wants to help make the world limitless.

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Follow Limitless Disability Services on LinkedIn and Facebook.

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Limitless Disabilities Services and Kid Biz Expo have joined forces to create the 1st Annual Limitless Abilities Expo!

This expo is a one-of-a-kind vendor market that showcases individuals with disabilities, both cognitive and physical. Vendors will set up a booth to sell their wares to the community. This is a fun, free, family event.

Come shop and enjoy food trucks, petting zoo, and bounce house!

Looking for Sponsors now!

Sponsorship Deadline: January 13th

Vendor Registration opens January 3rd

Tagged With: Limitless Disability Services

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December 15, 2022 by angishields

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