Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

Mindy Paul with Mind, Money & Business

November 29, 2022 by angishields

Mindy-Paul-Headshot
High Velocity Radio
Mindy Paul with Mind, Money & Business
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Mind-Money-and-Business-logo

Mindy-Paul-HeadshotBefore starting his business coaching and consulting company, Mind, Money & Business, Mindy Paul spent years running his own companies and creating illogical growth in business spanning across multiple industries, even during the economic downturn of 2008-2010.

Now, his passion is turning overworked entrepreneurs into 6, 7 and 8-figure CEOs by helping them leverage timeless business principles employed by business owners across the globe and combining them with today’s most powerful strategies on mindset, manifestation and business growth.

Mindy’s disrupted the online business space with his renowned Mindset, Manifestation and Business principles, which have been taught to over 10,000 people across the globe and is responsible for countless entrepreneurs scaling their business and attracting monthly revenues of 6 and 7-figure leaps consistently.

Connect with Mindy on LinkedIn, Facebook and Instagram.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you today. Please join me in welcoming to the broadcast with Mind, Money and Business. Mr. Mindy Paul. How are you, man?

Mindy Paul: A wonderful statement. First of all, thank you for having me here. I’ve been really excited to be here with you.

Stone Payton: It is absolutely my pleasure. I have really been looking forward to this conversation. I’ve got a ton of questions. I know we won’t get to them all, but I think a great place to start would be if you could share with me and our listeners mission purpose. What are you really out there trying to do for folks? Man.

Mindy Paul: I’m here to wake people up. Now, back in 2016, I nearly had a near-death experience and, you know, I was operating way below my potential and I made a deal with God that give me one more chance, and I’m going to make sure that I live it all out and I’m going to make sure anybody that I come across goes all out to and achieves their dreams.

Stone Payton: Okay, So let’s go back a little bit further. I’m always curious to know, how did you get into coaching? What’s the back story? What did you do before this?

Mindy Paul: Oh, well, like most entrepreneurs, I was I was trying one thing, jumping from that to the other to the other and not breaking through, not making any any changes. And, you know, I was halfheartedly going into these businesses, didn’t have the right mindset. And so I was kind of lost like most people without guidance. So I had to find I didn’t know what a mentor was until a friend of mine suggested you need yourself a mentor mentee. Get yourself a mentor. What’s a mentor I thought was a sweet, like mentors, right? So. So I went out and seeked like, start to invest in myself. And I just found that having the right mentor shows you, guide you how to get to your destination fast, hold you accountable. So I didn’t have that in my life. I didn’t know anything about it. So I wanted to become that person to other people because I know the importance of how my mentor helped me to really crack things into place.

Stone Payton: So say more about this, this Binti mentor relationship, because this has been a little bit of a pattern, I’ll say, because I get a chance to to have conversations on air with some very accomplished people. Often they’ve had some sort of struggle and then they have found one or more mentors. But talk a little bit about that relationship and maybe what you’ve learned about how to get the most out of that relationship on either side of the equation, if you could.

Mindy Paul: Sure. Well, here’s the thing. When we want to hire a mentor, we need to find someone who’s already got the results, got the instructions and manual to what we want to accomplish is just like last night, I was one of the ninja foodies. I was about to do some cooking. I thought, if I take this out of the box, I don’t read the instructions. I’m not going to know what to do, when to do and how to do it and how long to cook for, and the recipe is going to be a disaster. So having a mentor is like having an instruction manual where they’ve been where you want to be. They can directly guide you step by step, hold you accountable, give you the recipe that you need to get to the end result. And all you’ve got to do is kind of like, Listen, apply list and apply list and apply it. And before you know it, you’ve come so much further, faster than you would have done on your own.

Stone Payton: And then on the on the side of actually doing the mentoring, are there some, I don’t know, best practices guidelines, some do’s and don’ts about if you’re trying to mentor someone else, that’ll help you help them the best.

Mindy Paul: Sure. So one of the things I look for and is important is having the right attitude when you are in one to work with somebody who wants to change. I have people say, Look, can you help such and such? Can you help my son, my daughter? I can’t help anybody unless they’re ready to be helped. So the first thing they’ve got to have an open mind. They’ve got to be willing. They’ve got to have a desire. It’s not just about the money. People say, Well, I’ve got the money to invest. Money’s the last thing I look for in a prospect. The number one thing I look for is desire being coachable. Are they willing to listen? Are they going to be a pleasure to work with? Are they going to drain my energy? So that’s one of the things I kind of look out for.

Stone Payton: So you’ve been at this a while now. What are you finding the most rewarding man? What are you enjoying the most about the work?

Mindy Paul: I was waking up to messages in my DMS. Mindy, you’ll never guess what just happened. I’ve just done this. I’ve just sent this much money and I’ve had more in one day than I’ve earned in the last year. And I’ll wake up to so many different messages like that consistently. And that’s so rewarding When you help people break past their own limitations, things they could not imagine they could do. And they’re doing it and they’re looking back and they can’t recognize the person they were just like a month ago, two months ago. That’s how fast this stuff happens.

Stone Payton: So we’re not going to gloss over something you touched on very briefly early in the conversation, this near-death experience, if you’re willing. Would you speak a little bit more about kind of what led up to that and go a little deeper on that? That’s I find that fascinating.

Mindy Paul: Yeah, absolutely. Yeah. So this is going back in 2016, also 37 out of the year at the time. I was just sitting at home with my kids, my parents, and I just felt it’s about 10:00 at night. I just felt this whacking bang headache like something hit me on the side of the head with a brick. And I ended up in hospital. They took me to the stroke unit. They didn’t know if I was having a brain hemorrhage or something. Lots of different things happened, but at that point in my life, I was suffering unconsciously, right from I say unconsciously, I didn’t realize I was suffering, but I was. Lots of things in my business weren’t going right. I was in a bad place financially. And if you’d asked me at that point was I really stressed out on my book, I would kind of say, not really. But underneath, behind the scenes was something going on. And it was kind of like really killing me. I had a lot of guilt about like I’d lost some family money and made some bad investments. And I was I always had a lot of hate towards myself. I had a lot of anger towards myself. And and, you know, that happened to me for a reason. I was I needed a lesson. I had to learn a lesson. I had to go through this learning for me to be where I am today. Yeah, it was right now, when I think about it, just the dark cloud in my mind, just thinking about it, going back to that time where I was. And so I ended up in hospital, got 48 hours. The doctor told me, Let me support the next 40 hours. You could be gone. I’m like, How the hell can this happen to me? This always happens to other people. You know, that wasn’t a part of my movie. I didn’t see this happening to me. And all of a sudden, out of the blue, I get hit with this.

Stone Payton: All right. Let’s talk about the work a little bit, kind of paint for us the picture, if you would, what it’s like for a candidate, a prospective candidate, to kind of come into your circle. Well, especially like the early stages of of you coaching, you working with someone. Who are you helping? What are some of the the big steps that you’re taking with them?

Mindy Paul: Okay, well, I help people that are already in business. So this could be like coaches, consultants, lawyers, doctors, dentists, people with service based industries. So firstly, we take them through a process where I find that kind of where they are, and then I ask them some good questions about where they want to go. Like incomes they want to achieve. And a lot of the time I hear, well, you know, Mindy, realistically, I could do this. I’d be happy. And I’m like, I want to stretch you. I had a lady came to me and her goal was to earn £5,000 in a month. And I’m like, Come on, let’s. Let’s go a bit bigger. Let’s go to 50, 50,000 a month. And she couldn’t even take on the idea of 50,000 a month because that’s she didn’t see herself as a 50,000 a month earner. So I have a process to break you out of your current level of income, psychologically, subconsciously, to higher levels. So I break down those barriers. And before you know it, you’ll start to see shifts that happen. And, you know, you write your First 10-K, you write, you’re hitting 20,000 and you look back, you don’t even recognize the person that you were when we first had that conversation. A lot of times this happens quite fast. It doesn’t take a long time.

Stone Payton: Now you have if I’m if I’m remembering my notes properly really embraced some I don’t know topics principles that for some are a little bit controversial. Some people are kind of skeptical about them. I’m speaking about the law of attraction manifestations, some of this mindset stuff. I’d love for you to speak to that from your perspective, because obviously you’re finding tremendous success in your ability to help people with those things. Yes.

Mindy Paul: One thing that comes to mind saying is if it’s too good to be true, it probably is, right. Now, here’s the thing. Here’s the thing. Now we’ve got gravitation. We’ve got the force of gravity right now. If I hold a glass of water and I let it go, it’s going to fall, right? Yeah. Now, that’s a lawful process. Like it doesn’t matter where you are, which country you’re in. Doesn’t matter what color you are, what sex you are. That glass you let it go is going to drop unless you’re in space. Now, why can there not be laws that accumulate the laws that govern the accumulation of money, wealth, success? Why not? Yeah. There’s no there’s no difference between manifesting money. That law that works for the accumulation of wealth, business growth. Right. Then there is gravity. There’s no difference. It’s the same principle, right? It’s a universal law. Whether you believe in God, it’s God’s law or whether you believe in the universe. It’s a universal law works for everyone every time.

Stone Payton: So when did you kind of discover this and what was the process like in terms it’s one thing to kind of adopt it for yourself and try to begin exhibiting the behaviors, the habits, the disciplines, the mindset. And then clearly another, I would think, trying to turn around and help someone else acquire these.

Mindy Paul: Well, I’ll tell you, when I first discovered this, I would be probably about 14 years old, maybe 16 years old. I was at school. I was a really naughty kid, wasn’t a pleasant kid. And I’d always be getting myself into trouble, always in the headmistress office or headmaster’s office. And one I’d always be there. And every time I was in that situation, I start and I start doing this. I was tapping into something and I see myself with the relief of like not being excluded, not going home and getting a pasting from my parents and not, you know, and seeing myself, like overcoming this obstacle. And then that would happen. Then later on I got into when I was 18, 19, my car would break down. I’d end up with a bill that I can’t afford and I’ve got no money. I’ve got five bucks in my bank account, and then my brakes have gone. And then I start to do this. What is he going to feel like when I’ve got a bowl? The bulk of money in my pocket, I can’t even get the money out. This was before we had the card transactions. This is all cash money. Then how is it going to feel when I’ve got so much money in my pocket to pay for the repairs in this car and go out to dinner and go out the club and afterwards? And then I start to manifest money and I start to do this more and more because I knew that there was a force and I didn’t tell anybody about it because I didn’t want to kind of jinx myself like this. I had this magical power that nobody else had, and if I spoke about it, I would lose it. So that’s where the early stages of this start to happen.

Stone Payton: So talk to me, if you would, about the whole sales and marketing process for a guy like you, a practice like yours. A great many of our listeners are entrepreneurs, aspiring entrepreneurs, other people in the coaching profession who or at least in the professional services world, have you kind of crack the code on the structured process for acquiring? Attracting maybe is the better word in this conversation. New clients.

Mindy Paul: Oh, absolutely. Now, here’s the thing. I used to spend an absolute fortune on on ads, in videos like adverts and magazines, online Facebook ads and all that kind of stuff. And I remember one particular time I was introduced to a lady who had run a marketing agency, and her clients were getting some ridiculous results on about 300,000 a month, which is what I’m doing now. And I got introduced to I thought, You know what? Now I’ve cracked the code. Now my business is guaranteed to hit those like big months. And guess what happened? Nothing. And I was blaming the ad copy. I was blaming, like, the everything you could think of on an advertising platform. I blame everything. I blamed the traffic, everything. But I said, Look, your clients are getting all these results. Why am I? She she. I think she got a bit annoyed with me and she goes, You’re supposed to be a mindset coach and you’ve got the worst mindset out. She goes, The difference is between these people earning all this money. I’m doing the exact same thing for them as I’m you. But the thing is that you don’t have the right mindset.

Mindy Paul: You don’t have the belief with what you’re doing. And she goes, They’ve had the belief. And that was a wake up call for me. The belief was missing. So how can we attract something that we don’t believe we can attract? Because ultimately it’s our belief that tracks this. Now, if we believe that we can’t attract clients, guess what? You can pump all the money that you want into marketing. You can go buy all different courses, high different people, agencies to do your stuff. If that’s your belief, that’s your belief. You want manifest that. So I had to work on my belief systems. Once I start to change my belief systems, I start to attract clients like you could not imagine. But this is one thing if you’re in marketing, right? If you’re in a business right now and you’re running ads, you’re doing marketing and it’s not working and you’ve been at this for some time, there’s other people in your field doing it and cracking it and you’re not. It’s your inner beliefs that’s causing the lack of manifestation.

Stone Payton: So what’s next for you, man? Are you going to continue to grow and expand your individual practice, or are you looking toward, I don’t know, licensing, certifying other people to take some of your methodologies to an either an even broader audience. What’s what’s what’s on your horizon over the next ten, 18 months?

Mindy Paul: Yeah, sure. So we actually really like reaching out to connecting with more people now, really like trying to help more people tap into like now we’re hitting Dubai, we’re in us already with Dubai, Australia. So we’re going kind of worldwide with what we’re doing now. So yeah, we just expanding our business and right now I’m focusing my full attention and energy and helping as many people as possible. And then maybe five years down the road, I might build a team, I might license this stuff out. I know that we’re definitely going to be creating some new courses coming coming up in the near future. I’m in the middle of writing a book which will be out. We’ve got a podcast series and loads of other stuff. Fun stuff.

Stone Payton: All right. Listen, when you when you release that book, please reach out and let’s catch up so that we can tell folks about the book. Okay. So let’s make a future date for that. That’ll be fun. Hey, sure. Before we wrap, let’s leave our listeners with a just a couple of actionable pro tips, some things they can be thinking about doing, not doing to sort of begin to go down this path on some of these topics that you that you describe.

Mindy Paul: Sure. Now, here’s the thing. We’ve got to have a goal that we’re aiming towards, right? It’s got to be written down. It’s got to be descriptive. We don’t just want to sell one, earn more money or win a million bucks. We’ve got to have a very clear, concise goal written down. So if you wanted 1,000,000 million bucks, you want to write down why you want the million four, you’ve got to know there’s got to be a purpose behind the amount that you want. Just wanting more money isn’t going to do it for you, so you’ve got to be excited about what you want. So you’ve got to be going after something that you don’t know how are you going to get, but you really want it. Most people go off to something they they know they can get. They’ve done it before. That’s not the purpose of a goal. The purpose of a goal is to help us grow. So, number one, write out a short statement. It could be half a page of your goal in the present tense. So you start off with I am so happy and grateful now that my business is generating me X amount of money per month and I’m living in. If you have a goal of a certain home, write that down. So write that out just before you go to bed at night. And as you go to bed at night, see yourself. In possession of this gold. Most people go to bed worrying about what’s going to happen tomorrow, but you’ve got to go to bed knowing that this gold has already happened, even though as it happened. You wake up in the morning first thing again, you write that goal out. So now you’re starting to condition your subconscious mind that you already have this. Here’s a beautiful thing. Your subconscious mind doesn’t know what’s real or what’s imagined. You’ve heard that phrase. You tell yourself a lie. Often enough you end up believing it. So this is what we’re doing with our subconscious. So focus on what you do want and not what you don’t want. That’s that’s going to be the ultimate game changer.

Stone Payton: Okay. What is the best way for our listeners to connect with you? Tap into your work, your website, LinkedIn, email, whatever is the best way for them to get connected with you, man.

Mindy Paul: Okay, great. I’ve got one of the places is I’ve got a Facebook group, a private group. It’s called Mind Money and Business do lots of stuff in there. So it’s a great thing to join. I’m on LinkedIn, YouTube as well. Mindy Paul The Facebook page would be the best, and if somebody wants to email me, they can email me at Mindy at Mindy Poole dot com.

Stone Payton: Well, Mindy, this has been a lot of fun. Thank you for getting on the air with us and sharing your story and your perspective. Keep up the good work, man.

Mindy Paul: Thank you. Listen, I want to say thank you for what you’re doing for me and everybody else out there. I think it’s so valuable what you’re doing in this in this, especially in today’s climate, right?

Stone Payton: Absolutely. My pleasure. And I’m quite sincere. Let’s not make this the last on air conversation you and I have. Let’s swing back around as you continue to grow and expand. Release the book. Oh, did you do you already have a podcast? You have a radio show or. That’s one of the things on the horizon for you.

Mindy Paul: Yeah. The podcast is called The Mindy Poole Show. It’s on Spotify. It’s on on the Apple, Apple, or whatever it is. I’m not a techie person, but the Apple podcast thing, they do fantastic.

Stone Payton: Well, we’re going to do this again, with your permission, and this has been fantastic. Thank you again.

Mindy Paul: Thank you, buddy.

Stone Payton: All right. Until next time, this is Stone Payton for our guest today. Mindy Paul with mine money and business and everyone here at the business Radio X family saying we’ll see you in the fast lane.

Tagged With: Mind Money and Business, Mindy Paul

Josh Grode Wolters with Murphy Business Sales

November 29, 2022 by angishields

Josh-Grode-Wolters-headshot
Buy a Business Near Me
Josh Grode Wolters with Murphy Business Sales
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Murphy-Business-Sales-logo

Josh-Grode-Wolters-headshotJosh Grode Wolters bought his first business, a pink ice cream truck, in high school and has never looked back.

He is currently the owner of a carpet cleaning service and a business broker with Murphy Business Sales.

He enjoys singing opera, running marathons, and is fluent in Spanish.

Connect with Josh on LinkedIn and Facebook.

What You’ll Learn in This Episode

  • Importance of a Business Valuation
  • Sales Process Timeline
  • 5 C’s of choosing the right Business Broker: Collaboration, Credentials, Comfort, Connected, and Closings

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Buy a Business Near Me, brought to you by the Business RadioX Ambassador program, helping business brokers sell more local businesses. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of Buy a Business Near Me Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Murphy Business Sales, Mr. Josh Grode Wolters. How are you, man?

Josh Grode Wolters: I’m doing well, Stone. Doing real well. Thank you for having me.

Stone Payton: Well, we are delighted to have you on the program, man. And I got a ton of questions. I know we won’t get to them all, but I think a great place to start is probably if you could share with me and our listeners mission purpose. What are you really out there trying to do for folks?

Josh Grode Wolters: Sure. Well, well, as a business broker, we’re in the job of connecting people. One one example that I was given was we’re almost like a minister and we help make marriages happen. Sometimes we help make divorces happen. But at the end of the day, trying to connect businesses for sale with the right buyers.

Stone Payton: So what is the back story? How did you get involved in this line of work?

Josh Grode Wolters: So I’ve been doing business brokerage for nearly eight years. I started when I moved back home to Sioux Falls, South Dakota, and it was kind of the family business. My dad had been doing it for, I think, most of a decade prior to me moving back home and just the chance to work with him and learn from him and do something that I’ve always been passionate about, working with small business owners and using my experience to help folks move on to the next chapter of their lives.

Stone Payton: So something that I’ve begun to learn a little bit more about as I’ve been hosting this series, is this this topic of valuation? Can you speak to that a little bit, why it’s so important, maybe some some tips or some things to be thinking about as as a business getting ready to sell is approaching that part of the process.

Josh Grode Wolters: Absolutely. That’s always how we start our process. And sometimes we have people come to us years in advance and ask us, what is the value of my business now? What are some things I can do to grow that value so that in three or four years when I’m ready to actually move on, I can make sure that I’ve done everything I can to extract, extract the maximum amount of value from the work that I’ve put in. And so we look at a number of factors when valuing a business, and it isn’t always the same. It certainly depends on the industry. But generally speaking, we like to look at the last few years of tax returns or income statements. We like to pair that with a balance sheet, looking at what assets they have and how they’re utilizing those assets. And then we look at the market, we look at other businesses that are sold, other businesses in the same industry, in the same arena and how they have priced and how they’ve sold. Certainly one thing that was difficult for me when I first first started in this business was as a people pleaser. I often took listings and price them where the owner wanted them to be, which isn’t always the right place. And in the last eight years I’ve come to the conclusion that the the difficult conversation ahead of time with a particular seller explaining how we value a business and why it’s valued that way often outweighs the heartache and a headache of listing a business that’s overpriced. So we just try to list list businesses fairly. And then I had the same conversation with the buyer and explain to them why the business is worth what it is and and what that means to them as a buyer.

Stone Payton: So you bring up a good point about timeline, I guess we’ll call it, because, well, for me, me and my business partner, we run the business radio network. We we’re not looking at an exit any time real soon. But there’s probably absolutely zero downside and perhaps some potential upside in still seeking a valuation, getting a handle on where we are so that so that if we do need to do some things to tweak some things to get the valuation up in coming years, we can we can start working on it now, right?

Josh Grode Wolters: Yeah. So often a business owner will come to me. They’ll be at their age to retire, ready to move on. And they’ll say, I’m just done. I’m done. I want to be out of this. I want to sell this yesterday. And that puts us in a difficult position because we need to list the business. And we don’t we don’t want to sound desperate. And so by starting early, write an ounce of prevention kind of deal and just starting those conversations. I can I can do some light consulting and just help buyers adjust their their business for for sale. Sometimes things that we do as business owners and I also I own a small business as well. Things we do to help us in the moment to help us that year with taxes maybe isn’t always the best for building value. And so we can get in a few years ahead of time and we can work with the owners to to structure their business in a way that is best for the impending sale. Then we can often get out ahead of the curve and utilize our tools to the best of their abilities versus being behind the eight ball and having to scramble to find a buyer in a short amount of time.

Stone Payton: So now that you’ve been at this almost a decade, what’s the most rewarding man? What’s the most fun about this kind of work for you?

Josh Grode Wolters: Stone. Don’t get me wrong, I love doing big businesses. I love doing the kind of middle market businesses that are pulling down a million plus dollars to the bottom line, top line to the bottom line a year. But honestly, for me, having been a small business owner and I’ve owned a small business for the last 20 plus years, started when I was in high school, a pink ice cream truck that I ran around the neighborhood. I love I love working with with small business owners, with entrepreneurs. We’re just wired a little differently. We’re we’re kind of crazy, we think, outside the box. And so working on a business that someone has built over the years, that their blood, sweat and tears are are baked into it and allowing them. A successful transfer. That’s that’s the most rewarding part. So I, I don’t have a very large. Minimum business size because I truly believe that small businesses and small business owners are what run this country and what make it great. And I really enjoy working with folks at that level as well.

Stone Payton: Okay, let’s talk about me some. It’s my show. No, no. Back to me and Lee. Right. We’ve got this pretty successful media company. We’ve been at it a while. But I don’t think that I really know and I’m pretty sure Lee doesn’t either. How to go. Go find the right business broker for us. I don’t know what questions to ask. I don’t know what to what to look for. Share some insight, if you would, on on helping us choose the right broker.

Josh Grode Wolters: There are a lot of brokers in this country. Some are great, some aren’t so great. But it’s hard to know what defines a broker ahead of time. So certainly those conversations and any kind of interview, just conversations you can have with a potential broker, someone that’s going to be representing you, are really important things to look out for. Positives and negatives credentials. Someone that has letters after their name. That can go a long way into establishing that trust and that credibility. So things like MBA, obviously if someone has a degree in business, they may have some experience being on for their business brokerage practice. There are other certifications that folks can receive in the business brokerage world, and so looking for those letters and asking brokers about it. Most of us don’t mind talking about ourselves and about the letters after our names. So that’s that’s usually not an issue. I’m part of a network Murphy business where all over the country into Canada. And for me, that is paramount to delivering the best service to my clients. Murphy Business has 200 and some brokers, and we can lean on each other. And that experience to really help us push deals over the finish line. If there’s an industry, a particular sector that I haven’t worked in, I can reach out to my network.

Josh Grode Wolters: Very collaborative group of folks and ask, Has anyone ever done a business like this of this size or this type? With these sort of issues. It really allows us to to leverage the group so that we can make sure that we’re hitting as many people as possible when we’re doing the marketing. As a as a sole practitioner, I would never be able to afford all the subscriptions that we have collectively to promote businesses and to to really get the word out there. Finally, I think after experience and and connections, you want to find a broker that is is someone that you can work with so that you have comfort with and that you can collaborate with, but also is willing to collaborate with others. We just have so much more success when we work with other folks, whether it’s our firm or an outside firm, because we don’t know everybody. And finding those buyers is often the most difficult part of the of the equation. And so being able to collaborate and using our network on a personal professional and then from a firm level are really, really ways that you can ensure you’re getting the best service possible.

Stone Payton: So there’s the marketing of the business that you’re helping someone sell. But then there’s also the sales and marketing of your own services. How does that work? How do you get the new clients?

Josh Grode Wolters: Yeah, it it really you hit it on the head. It’s, it’s selling ourselves to, to find new clients and then selling often the valuation to the, to the seller to say, Hey, here’s what the business is worth and here’s why. And then we go out and find find the buyers. So it’s it’s a33 sale process for us. You know, we use tried and true methods. I just sent out 500 letters earlier this month. And it’s funny because business owners will receive that letter. I’ll get it in the mailbox. They won’t be ready to sell today. It’s really it’s a timing issue. And you got to find someone when they’re in the in the right frame of mind and ready to do it. But they’ll file that letter away and they’ll call me in a year or even more, and they’ll say, Hey, I got you a letter. I don’t know. It wasn’t too long ago. And the look and it was from 2018, you know, and and it’s those kind of things that business owners, they hold on to that and they call us back. They eventually come around.

Josh Grode Wolters: But we couple that with some other strategies using social media, email lists, those kind of things. And after so many years in the business, you develop a network and you develop a reputation that people know that they can go to you for, for the best service. The other the only other substantial source for for my new sellers are actually repeat customers, something that I never thought would exist when I first started in this industry. But folks that I have sold the business to and now they’re looking to sell that and move on to something else. Folks who have sold their business and they’ve lived the retirement life for a few years and now they’re kind of itching to do something else, get into a different field or or develop a hobby or passion into something more. And so those repeat customers are kind of what keep me in the business here. After a certain amount of time, I spend more of my more of my my waking hours, my business hours working with those those folks than having to prospect new lease, which is always nice.

Stone Payton: So talk to me a little bit about deal structure, because you can get pretty creative with the way that you transition out of a business, the way you transition into a business. You’ve probably seen a lot and crafted a lot of different kinds of deal structures, haven’t you?

Josh Grode Wolters: There’s a thousand ways to skin the cat. There’s obviously the purchase price. That’s certainly very, very important, the purchase price, but there’s also the terms that go along with that. We can adjust the down payment. We can adjust how much the seller is going to carry as a as a loan to the new buyer. We can adjust what we call management contracts if we want the seller to stay on for more than the traditional month or so that that comes with the transaction transition for for a smooth handover. They may want to keep the owner on for for a year, maybe more, especially if it’s trade related or if the business is tied strongly to that person individual. So we can adjust that. There are ways kind of to mitigate taxes for the seller, and so we might see a lower purchase price. But because of the way the deal is structured, there could be less taxes. And so ultimately that seller is walking away with more money in their pocket. At the end of the day, a broker who has done a few deals and understands some of these nuances will be able to point the seller, the buyer on both sides of the transaction in the right direction in terms of a bank or a lending partner to use, in terms of a track tax strategy, in terms of deal structure, just to make make things work. It’s it’s often the creative, out-of-the-box thinking that will help us get the most deals done.

Stone Payton: All right, before we wrap, let’s leave if we could, let’s leave our listeners with a couple of actionable pro tips maybe on both sides of the equation, buyers and sellers alike. Some things to be thinking about, reading, doing, not doing, so that they can they can begin to take some action and learn more about this topic.

Josh Grode Wolters: So research goes a long way and and researching business brokers in your area reaching out to other business owners that you know to find out who they’ve used is a good way to start. But I think it kind of comes back to how we started our conversations, don’t it really begins with that valuation piece. And I should mention that a business valuation and market valuation is different, sometimes very different from a valuation used for internal accounting or from an insurance valuation. In terms of how we how we treat tangible assets, etc.. And so having a business broker produce a market valuation is really the key that someone’s looking for. And there are certain rules that we use when we create these these appraisals. And so if someone comes in and tells you, well, I can look at your business and tell you exactly what it’s worth, it’s just take this number and add add your your assets to it, that might get you in the ballpark. But being able to have a method of valuation that then can be explained to a potential buyer is going to be the most important piece to beginning that that journey on business transaction.

Stone Payton: All right, man, what is the best way for our listeners to connect with you? Maybe have a conversation with you or somebody on your team and continue this conversation and maybe tap into to some some additional work on this topic.

Josh Grode Wolters: You know, email and phone, text or call are obviously the easiest way to get a hold of me. My email is pretty simple. It’s my first the first letter, my first name J dot grody grody at Murphy Business. Otherwise, if you search, search for me, search your business broker, I’ll come up and Google. I’ve worked hard to make sure that I rank on those pages. And then just a phone call. Shoot me a text. 6059519555. Try to keep it real simple. Find me on LinkedIn. Find me on Facebook. I try to try to be accessible. And so I love to have those initial conversations and I’m happy to provide any insight and knowledge that I can. Even if someone just just wants that that first first phone call. Not a problem.

Stone Payton: Well, Josh, it has been a real pleasure having you on the program. Informative, inspiring and really appreciate you coming on and sharing your insight and your perspective and the work that you and your team are doing it. So it’s just it’s so important, I personally think, to the fabric of this country. And one of the things that makes this country so great, this whole notion of capitalism and entrepreneurship. Keep up the good work, man.

Josh Grode Wolters: Stone. Thanks for having me. This has been a pleasure talking to you and sharing one of my passions. I appreciate what you do and help them help them get the word out about best business practices for all your listeners.

Stone Payton: Well, it is my pleasure, man. All right. Until next time, this is Stone Payton for our guest today, Josh Brody Walters with Murphy Business Sales and everyone here at the Business Radio X family saying we’ll see you again on Buy a Business near me.

 

Tagged With: Murphy Business Sales

Paige Reid with Limitless Disability Services

November 29, 2022 by angishields

Paige-Reid-studio
Cherokee Business Radio
Paige Reid with Limitless Disability Services
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Paige-Reid-banner

Paige-Reid-headshotPaige Reid is the Executive Director of Limitless Disability Services, and has worked in the disabilities community for over 10 years. This includes managing therapeutic riding centers, in-home caregiving and special needs day programs.

She has a passion for teaching the community about individuals with disabilities and wants to help make the world limitless.

Follow Limitless Disability Services on LinkedIn and Facebook.

Tagged With: Limitless Disability Services

Kimberly Spencer with Crown Yourself

November 29, 2022 by angishields

Kimberly-Spencer-Crown-Yourself
High Velocity Radio
Kimberly Spencer with Crown Yourself
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Crown-Yourself-logo

Kimberly-Spencer-Crown-YourselfKimberly Spencer is an award-winning high-performance, trauma-informed coach and trainer, Amazon best-selling author, TEDx speaker, and the founder of CrownYourself.com, helping visionary leaders transform their self-limiting stories, build their empire, stand out fearlessly, and make the income and the impact they deserve.

From her entrepreneurial beginnings at five selling bags of glitter-water to her neighbors, to becoming an award-winning screenwriter, certified Pilates instructor, Miss Congeniality, and six-time WEGO Health Activist Award nominee, Kimberly is proof that it’s better to make your own mold than to conform to someone else’s.

She’s also the former executive of a national e-commerce startup and was the owner of the private Pilates studio, Fitness with Kim in Los Angeles, CA. Her work has been featured on Netflix, The CW, ESPN, Chicken Soup for the Soul, and NPR, and in Thrive Global, CNBC, and Forbes.

Connect with Kimberly on LinkedIn and Instagram and follow Crown Yourself on Facebook and Twitter.

What You’ll Learn in This Episode

  • How to discover what your “”Zone of Genius” is
  • What “”plagiarized programming”” is
  • What “productive procrastination” is and how it impacts entrepreneurs
  • How to cultivate confidence
  • Why people struggle with decisiveness in their business
  • The number one problem with leadership today
  • How we can change our language to change our perception of how we experience life

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Crown Yourself. Kimberly Spencer, how are you?

Kimberly Spencer: I’m doing great. Stone How are you?

Stone Payton: I am doing well. It’s an absolute delight having you on the program today, and I’ve got a ton of questions. I know we won’t get to them all, but I think a good place to start would be if you could articulate for me and our listeners mission purpose. What are you and your team really out there trying to do for folks?

Kimberly Spencer: I am in the business of transforming people’s stories, and then we also leverage other people’s stories like yours and other people out there who have a big heart and a big mission to really see entrepreneurship change, the dynamics of how we do business and how we operate in the world. To use those stories from poverty to profit, from victim to victor, to show those stories to others and to give those stories a platform so other people can really see that you can lean into your own sovereignty and build your own empire and stand out as you were, in my belief system, divinely created to live into a greater purpose on this planet.

Stone Payton: Well, I got to tell you, I am just very enamored with this whole idea that is encapsulated with those two words Crown yourself. I just love that. One of the things that leapt off the page for me when I was reading through my notes is this this idea of discovering your zone of genius. Can you speak to that a little bit?

Kimberly Spencer: So each one of us has a particular area of I’m not going to say it’s not expertise. It’s an intrinsic natural gift. That is, when we operate in that zone. It is a game changer. But so often we fear or have been taught to fear that zone of genius because it doesn’t fit in to the traditional mold in some ways. So, for example, one of my zones of genius is being an epic quickstart. I want to get something done. When I set my mind to doing something, it can be done very fast. But that’s something that for people who think, Oh, you know, there’s a system that you need to go through and you need to. Who are you like the qualifications and maybe do you need to get a degree? Like, of course, if you’re going to be a doctor, like you need to go to school for that. But for certain things, like launching a business not necessarily necessary to go to four years of business school and go through that rigamarole in order to get to that outcome and result that you want. Nowadays, it’s easier than ever to build a business from scratch with just a Google search part. If you just ask the right questions and seek out the right support. So that’s one of my zones of genius is getting a fire ignited in both myself and and others and literally lighting that fire, sparking their imagination, sparking their creativity and then leveraging their zone of genius. So the zone of genius is typically an area where we’re afraid of leaning into maybe it’s an area where you’ve been told you’re too much or too bold or you have too much motivation.

Kimberly Spencer: Many of my clients have been told that like and this this the audacity of having these big dreams, you want too much luxury. So I went when those are the things, the the natural gifts that you generally leaned into, but maybe society or sometimes our parents said, no, that’s not quote unquote realistic. So, for example, my son’s zone of genius, he’s five years old and he is already showing exceptional interest and acceleration in math and science. He loves math and science. He says he wants to be a rocket scientist and an astronaut. And maybe if it was a he was being raised by a different parent, they might say, Oh, that’s nice, that’s cute. But, you know, wait until you get a real job versus me. I’m like, I see him operating in this zone of genius where he’s shining and standing out in these specific areas. Now, certain other areas he’s not as advanced in, and that’s okay. But I see his own genius and I want to foster that rather than cripple that in this name of balance. So a lot of times we can find and lean into what our zone of genius was when we look at who and what did we want to be when we were about four or five six years old. And when we look, because that is the age when we are untainted by the jaded ness of society, by plagiarized programing, by anybody saying, oh, that’s not quote unquote realistic.

Kimberly Spencer: Like they’ve done studies with the creativity of children compared to people who were graduates in university. And the creativity of four or five and six year olds was far beyond being able to solve a problem faster than those who are literally studying to learn how to solve problems better. So when you can look at that area about four or five, six years old and strip away the plagiarized programing that said, you’re too much, you’re not supposed to be that. That’s not realistic and all of that crap, for lack of a better word, then you’re able to actually lean into that area. And I have seen a direct correlation stone between those the income of a business owner and the amount of time they spend in their zone of genius. So, for example, I hire for other people’s zones of geniuses that are not mine. My operations manager is incredible with spreadsheets. I love a good organized spreadsheet, but if I were to sit and input data all day, I would lose my mind. I can, but it wouldn’t be an efficient use of my time operating in my zone of genius. And when a business owner can spend 60 to 80% of their time in their zone of genius, and then the rest of the time can be in those other zones of either excellence or competence, that’s when you can really see a business grow very fast.

Stone Payton: Well, you bring up a very important point that hits very close to home for me, because I know one of my challenges I have a I have a tendency to hire in my own image.

Kimberly Spencer: Yeah.

Stone Payton: And what I think what I think I hear you saying, one, we need to fill those voids, those gaps with other people with different zones of genius. Now, you just described another term plagiarized programing. Say more about that.

Kimberly Spencer: So plagiarized programing is if you think of what plagiarism is. And first and foremost, I’ve always been a writer. When I was six, four or five, six years old, I was creating stories and we learned in school that plagiarize plagiarism is when you steal someone else’s work and don’t give them credit. That’s what we do every dang day with belief systems where if someone says, Oh, you know you’re not enough, or that’s not you didn’t work hard enough, and you’re like, I worked my fricking butt off. But if we adopt that belief system, if we think, Oh, I’m not good enough, then you literally just plagiarize that belief system. So it’s okay to have some belief systems, like all of our belief systems are plagiarized and created by those around us or consciously created by ourselves by saying, Oh, I really like that person’s belief system. I’m going to lean into that. Like, for example, I have a mentor who whose belief system says her success is inevitable. And so I was like, I really liked that. And I thought about it and I ruminated on it. I was like, You know, that belief system really makes sense. I’m going to plagiarize that and use that as my own. Now, I don’t I, of course, cite her and credit her for the terminology and phraseology of that, the ability to adopt that and say, this is mine, this is what I’m leaning into and how this is me. So often, though, we adopt things unconsciously, especially as children, the belief systems of, Oh, I have to tone it down, Oh, I’m not supposed to stand out, Oh, I’m too loud or I’m too, oh, I create distractions.

Kimberly Spencer: You know, these belief systems. Maybe a teacher like a teacher once said to my son, like, oh, he’s he’s just too loud. And I’m like, yes, he can be loud at times. And what how could we foster that in a good way? How can we foster that into a leadership skill so that he’s not unafraid to have a voice? Like that’s a huge thing. So being able to to look at what are those belief systems that you may be unconsciously adopted or plagiarized from somebody else without even knowing that you were stealing their work, without even knowing that you were stealing their belief system. Because that is the programing that we we are operating our lives through. And when we can change that programing and conscious instead of like just unconsciously plagiarizing our belief systems, consciously saying I’m going to choose the belief system that my success is inevitable, or I’m going to choose the belief that my gifts were given to me by the divine and that I have a great purpose in life compared to a belief system that maybe somebody else has adopted, or maybe you had for a while that was like, Oh, I feel I’m purposeless. What’s my point? Like, why am I here? All of those questions. Instead, you can consciously lean into and choose your own programing rather than unconsciously borrowing somebody else’s. That’s not even working for you in the first place.

Stone Payton: So who are you helping with this work? Who are the the clients?

Kimberly Spencer: So I work with the leaders and founders and CEOs and entrepreneurs who are they’ve gotten themselves to a certain level and maybe they’ve had success in another business or in another industry. And they’re looking for that alignment because they’re they’re the high achievers like Stone. I have a feeling that you and I both being high achievers like achievement is not always the problem. Like we can set our if we set our minds to something, we can do it. But is it aligned? And so I work with my leaders on finding how they can be their most aligned, fully authentic selves in their business and in their leadership strategy, where they’re shining in their zone of genius. They are supported by a team that doesn’t just look like them. They’re or or sound like them or have the same values as them. But that makes up for those areas where we’re not as strong. And that’s okay. And it’s okay as long as we support ourselves in the entity of what we’re creating with those who have their their different zone of geniuses. And that’s what creates a beautiful, diverse culture and ecosystem in your empire.

Stone Payton: I got to know what is the back story? How in the world did you find yourself in this line of work?

Kimberly Spencer: So I started out wanting to work in Hollywood. That was my dream. I had a dream fulfilled. I co-wrote a film, a feature film that got picked up by Lionsgate on Netflix. And at the premiere I realized I was only about 90% fulfilled. And I got curious. I said, Why? Like what? That’s very interesting to me that I wasn’t like, fully over the moon fulfilled. And I looked at what else did I want? And I said I wanted to direct, I wanted to produce. And in that way entrepreneurship filled that need because as an entrepreneur, I get to be the director of the direction of my company. I get to be the producer. And if you’re a startup or self-funded entrepreneur, you’re the executive producer managing the finances. If you are like, I write most of my content and I write from a place of heart and soul and calling in my ideal clients, and so that I get to be the writer and I get to be the performer too, like I get to fulfill all the desires that I had and it starts. So I had my screenwriting career. I pivoted into an e commerce company for two years and saw I got to pitch our product to the first round of Shark Tank auditions. Got it seen on the big billboards in Times Square, like saw success, and then also saw how if you don’t work on the subconscious structure of a business, meaning values alignment, leadership alignment and decision making alignment, that the business can really run into struggles and problems.

Kimberly Spencer: And that’s what I ran into with my business partner and that company. And then I also had a private Pilates studio for ten years. That was my first career. And I started doing that to support myself as a screenwriter. Because in Hollywood, with your first screenplays, it’s not that it’s not a moneymaking thing, it’s a passion thing. And even though it did get picked up by some big names and being able to then support myself was a huge endeavor. I grew up with two entrepreneur parents, which is a big blessing because I saw the value of the hustle and I saw what happens if you’re not making sales. Like if you’re not making sales, you’re not going out to a restaurant that that weekend. So being able to really. See that growth of a company. I mean, I saw my parents build a multi million dollar company that my mom is just now selling after the death of my dad this past year. And they built it from nothing with my dad simultaneously being an addict for a majority of my lifetime. And I thought if he could build that while being an addict and an alcoholic for the pat for 30 years, what could I build in the next ten that could surpass that? And that’s it was just that fire that got stoked in me.

Kimberly Spencer: And I’m very grateful for that experience. And then also so I went from having my own private Pilates studio. But when I was bought out of my e commerce company, it wasn’t the kind of buyout that you cheer for. It was the buyout where my business partner wanted to buy me out. We were right in the middle of seeking venture capital. Angel investors were interested in us, and he wanted to take the company in a different direction. And it didn’t involve me and it was soul crushing. And that was when I learned the very valuable lesson from the school of hard knocks of when to let go business and values alignment. And when I was bought out of my e commerce company three weeks before I got married, I had jetted off on my honeymoon and I knew six weeks in Italy allowed for a lot of reflection at an inn, a beautiful Airbnb off the coast of the northern Italian Riviera. And I was sitting there with my husband and I was like, What do I do when I get back? I’ve had all of these varying careers from Pilates instructor to screenwriter to to e commerce business owner.

Kimberly Spencer: And I saw this holistic. Connection because I saw what the lack of values alignment did for my own leadership style and my e commerce company. Because I was not treating my body kindly, I was losing my hair. I was so stressed out waking up at 3 a.m. to write customer emails. I was having panic attacks like it was not a pretty picture. And my my relationship with my then fiance, now husband was suffering because your partner doesn’t want to see you suffer. And so it was a blessing being bought out of that company. It was also a learning lesson because prior to that experience I had never had doubt about my career. I hadn’t like in other areas around my body or around relationships, I’d had to go through my own varying forms of self-doubt and self sabotage, but never in my career or various businesses because I just grew up with this level of audacity and courage to just ask for what I wanted. And if I didn’t get it next, next. That was that was always my philosophy. But then when I was bought out and after three months of dealing with lawyers who don’t send you the kindest emails when they’re not on your side and having every fear and every self doubt that I’d ever had in myself between my two muchness and my femininity and my age and my youth and my lack of degrees.

Kimberly Spencer: And all of that was brought up. Of course, now I see the strategy, but at the same time it actually really hit deeply at at my deepest insecurities. And so for a year and a half and my business with Crown herself, I didn’t make any money. And because I was so paranoid and scared of rejection and every value that I was promoting in Crown Yourself as well. And this is from a leadership standpoint, I was not actually embodying. So I was talking about owning your throne, claiming your power. And there I was being a victim of circumstance of of blaming my business partner for my for my loss of that business. And that’s not a very empowering place to be. And because I wasn’t aligned with the values that I was preaching, I also that’s part of the reason why I wasn’t making any money. And then I found out a year and a half in that I was pregnant with my first son, and that was when success became non-negotiable, because I knew that it wasn’t just success, it was the alignment with the values in which I wanted to embody in Crown your self ownership, authenticity, service, service, leadership, growth mindedness.

Kimberly Spencer: And yet there I was so stuck for a year and a half in my own pity party of self doubt. And it was from that that I said, No, this is this. I may have had the title of CEO or president before, but the title of mom meant so much more to me. And that was when I said I’m going to step up my game. I immediately went and got certified in timeline therapy, NLP Hypnosis, because I knew it was a mindset problem that I was having. It wasn’t like a sales problem. I knew how to make sales. I just wasn’t making them. It was a mindset piece of self-doubt, self sabotage and blockage. And I had to really shift my mindset first before I could move forward because my identity of who I had been was complaining and blaming and a victim and I had to shift. And my son was the catalyst for that shift. And I’m so grateful for him every day because he’s so phenomenal in in allowing myself to see a mirror of the things that I didn’t want to see within myself. But for my kids, there’s no way I’m not going to face those parts of me because I have to be the best mom possible.

Stone Payton: So now that you’ve been at it a while, you’ve kind of cracked the code on this pursuit. What’s the most rewarding? What’s the most fun about the work for you?

Kimberly Spencer: For me, it’s the transformations. It’s the realization of childhood dreams. I mean, one of my clients was able to fulfill his childhood dream and buy himself a plane. And it wasn’t just, you know, to have a fancy jet or or plane. It was so that he could take his grandkids to France on a fun little lunch in vacation just because he could, because he’d set up his business in that way. Being able to see one another, one of my clients align with becoming the CEO of a company and reconnect with her estranged daughter like and by bringing her into the work that she was doing that was huge. Like you can’t put a price on those things. One of my other clients was really struggling with her son, who was, you know, she’d had business success. She was getting reaching multi millions of dollars, hitting her goals in a third of the time that she thought that she was going to take. But then, of course, you know, as as a as a parent, when something happens to your kid or something’s going on with your kid, that that sucks the life out of you. And through just some basic perception shifts, she was able to see her kid and what he was doing as everyone else was labeling him as a problem, as a disruptor. And I said, Well, those are the people like the the Steve Jobs of the world who go out and change the world. I said, So it sounds to me like he’s actually got entrepreneurship ability and sales skills. So what if you leaned into that and looked into a different approach and she just it totally changed her perspective on how to work with and and navigate dealing with a teenager that was being disobedient and breaking some rules and being able to see that and help her with that.

Kimberly Spencer: She I mean, those the messages that I get from my clients have like it goes beyond just career success because I’ve met so many people and I’m sure you have too, who have had that career success. They’ve made the money and they’re miserable. And I see life as being this beautiful, aligned dance where you are in love with the body and in this form and you take care of yourself and you have healthy, thriving, amazing relationships that just light your soul on fire and then you get to go do work. And that that work brings in income and money and that money that you’re then being able to make or then recycling some of it back into your community to serve. And those are the people that I work with. I work with the mission minded, the purpose driven, the good hearted leaders who want to make an impact and they want to make an income. Because as my mentor Brandon Bouchard says, you cannot sustain the mission without the money and you can have a bigger mission when you make more money. And when people see that and are able to leverage that and then build teams that, then they’re able to support other people and their families and allow those teams to work in their zone of business. It only enhances and raises the consciousness of the planet. And that’s what I’m here for.

Stone Payton: So in your work, do you see some patterns over and over? A pathologies might be a little bit strong for a word, but like, I don’t know, lack of confidence or procrastination or decision making. Do you see some of the same challenges over and over?

Kimberly Spencer: Yeah. So I mean, I obviously I can’t diagnose pathologies, nor can I diagnose because I’m not a therapist, but I definitely see and recognize and patterns. And that’s one of my specialties as a coach is when I like a common one that I see is making decisions from fear rather than from faith. So a lot of times when someone is leaving, maybe their corporate job and they’re starting out on their company, they have the whole list of all the things that they don’t want to do, don’t want to be, don’t want to experience because of their past experience in a past job or in a past entrepreneurship, entrepreneurial endeavor. And so they’re driving the car, looking in the rearview mirror at all the things that they don’t want. And I mean, driving the car metaphorically, of course. And so if you think about driving a car, there’s only so far and so fast that you can drive while looking at the in the rearview mirror of all the things that you don’t want. And inevitably you crash and then you burn out. And then the problem is, is that eventually if you crash enough times, then it becomes an identification of I’m a bad driver or I’m a bad leader. And when it becomes as a personal identification, that’s when you run into the deeper subconscious issues of.

Kimberly Spencer: If if you identify with that belief system or that plagiarized programing because of the past experience, then it inhibits you from from growth. So what I see is when I see my leaders and my my founders making decisions from fear of all the things that they don’t want, we look at what’s the vision of how they do want? How do you get to create the rules instead of not do the rules that you didn’t like? There’s a there’s a big difference. I also see with entrepreneurs are a huge difference between playing not to lose and planning to win. So when you play the game of business or the game of life not to lose, you’re timid with your decision making. You are you try. There’s a lot of trying, but trying, like Yoda says, and Star Wars do or do not. There is no try. And when you are timid in your decision making skill set and you vacillate and then you make a decision, but then you go back on it, like when you’re in that space that creates uncertainty, It it creates uncertainty in you as a leader as far as how you make decisions. It creates uncertainty with your customers and it creates a whole ethos, an underlying subconscious ethos of uncertainty, where you may even see possibly and I’ve seen this happen with customers not feeling uncertain.

Kimberly Spencer: They don’t know why, but uncertain about making a purchase with you. And so instead looking at how can you be decisive, how can you make a decision and trust that it’s the right decision? Because a huge belief that I see so often with leaders is that they struggle and fear that they’re going to make the wrong decision and when. And it comes from a really good place. Stone Like they really care about the people and they see how their decisions impact the, you know, not only people but people’s lives, their families, the people that they serve. And so they’re scared of making the wrong decision. But that fear of making the wrong decision paralyzes people from making any decision, and thus they don’t make progress and progress forward. Whereas if they maybe switched their belief to one that your your audience is free to adopt, is that I personally believe and this doesn’t come from a place of ego, that I always make the right decision, even if it was a mistake, even if it was a big flopping failure. Because when I make a decision that wasn’t, even if it was a mistake, I learn something and typically I learn it faster than I would have had I not made that mistake in the first place.

Kimberly Spencer: But the fear of making mistakes is what cripples leaders from ever taking a decisive, bold action. And so if you can eliminate that, and especially as leaders get more and more success and entrepreneurs get more and more success, and there’s a perception that there’s more and more at stake of making a mistake. Now, obviously, you don’t want to do a full FTC’s mistake there, but if you’re conscious about the decisions that you make and you trust your team and you trust your input and you trust that you can make a decision, then making a decision is better than not making a decision or waiting to make a decision. Because typically when you make a decision, you’ll press further forward faster. But when you delay, delay creates more doubt, not only doubt in the minds of your team, but doubt in your own unconscious mind with your own ability to make a decision. And thus it trains your brain to create doubt Every time you’re making a decision versus you make a decision, you go with it if it if it flops or fails. Okay, great. What did we learn from this next?

Stone Payton: So how does the whole sales and marketing thing work for a practitioner like you, a business like yours? How do you get the new clients?

Kimberly Spencer: So I have various ways of getting clients. But really getting clients comes from I like to to flip the language of that because getting clients, it’s like imagine like getting dates right? If you go out there to get dates, like there’s an icky kind of feeling when you when you are like feeling like a piece of meat being chased after like versus being the person attracting clients because of who you be and how you show up in the world. And so showing up on podcasts, showing up in social media, showing up on to respond to people’s emails and their inquiries, showing up when someone posts that they have a problem and they love to have something solved or they’re looking for a solution, and then maybe giving them a few questions that could help them guide them on their journey. Being of service will get you so much farther, faster. And it sounds completely counter counter to our own egos to think that we have to go out there and close, close, close and get get clients. But most of my clients have been through referrals, referrals and podcast interviews because I just show up, I share open heartedly, I share my story, I serve as best as I can, and then I, I, I follow up. And that follow up piece is key as well.

Kimberly Spencer: So many people drop the ball on the follow up and I’ve been completely guilty of that as well in the past. So that whole fortune is in the follow up. It is it’s it’s it isn’t dating as it is in life. And I think that like when we take away these the principles of form and because dating and sales have so much in common because both our conversation of influence and if you look at if you’re married especially and happily married ideally and you look at how you connected and attracted your significant other, if you look at that subconscious strategy, you probably weren’t out there looking to get a client, looking to get get some, for lack of a better word. So you weren’t like probably it was there was an attraction and then there was communication and then there was active responding. I mean, I remember my husband, he did not wait. Those like he did not follow those quote unquote rules of like, oh, you should wait three days until you text her like he was. He texted me the next day. He’s like, she’s a beautiful woman. I’m like, Well, there are probably other guys who are interested, and I would like her to to focus more on me. So he followed up quickly. He also was proactive and inspiring.

Kimberly Spencer: And so when I looked at that strategy of what won me over was his influence. Now, of course, he wasn’t operating like on like a strategy to consciously, but when I looked at what worked for me, I just looked at how could I apply that to my business actually. So being of service, showing up, responding, caring about the other person. A lot will come from just the simple acts of kindness and care and showing that you care for someone and are interested in what they have to say and want to help them. And maybe if it’s not them, then maybe they have a friend or a referral or somebody. And one of my favorite questions, but quotes is from Oprah. And she says, In life you get what you have the courage to ask for. I would not have my marriage today if I didn’t ask to be in a committed relationship with my husband, nor would I have the clients that I have today if I didn’t ask them for the commitment of working together. You got to you got to make the ask after you have the offer and the courting phase of getting to know someone, seeing if they have a problem that you can solve. Being of value and of service. And then asking and making the offer.

Stone Payton: Well, I so sincerely appreciate and respect the reframe of my question, because I guess when I look back on it, something as simple as language really can change the entire dynamic and the way you perceive everything you’re trying to do for people. Can it?

Kimberly Spencer: Yeah, I mean, our language gauges, our experience of our reality, and so I’m very discerning about the words that I choose to use, especially around client attraction and retention. Because like, I don’t like the word leads, even because that just feels very it’s like I like leaders, I love leaders, I love working with leaders, but leads that it just sounds like something that you’re chasing down versus and it may not for somebody else, they may not have the same connotation. So I invite you and your audience to really look at what is the language in which you’re framing sales. I mean, are you are you chasing clients? Are you struggling with the follow up? Are you are there some limiting beliefs in yourself talk of like, oh, gosh, now I have to respond to these clients, like have to respond to these clients. Like, well, they’re paying you like that. That’s like, what if you get to do that? What if it’s something that’s exciting to you? Like just look at the language of how you’re speaking to yourself about your own business and you’ll you’ll see how you’re gauging your own construction of reality. And if you can change your language around that consciously, because once you’re aware of your language, then you’re like, oh, just like, just like you said. Stone Like from getting to attract thing, it’s it’s a it’s a it’s a minute language shift, but it literally opens the door for a whole new experience in bringing clients into your world and into your empire.

Stone Payton: So this is a very tactical question, probably admittedly, but I want the help personally. But by the way, gang, if you want to get some really good consulting and you want to engage in conversation with some really smart people, get yourself a radio show because you get in relation to with some great people. But my observation has been I’ve had the pleasure of interviewing a lot of folks who have accomplished a great deal. And one of the patterns that I see is a great deal of what I’ll call personal accountability, taking individual responsibility for for corporate results. But then I have also from time to time seen it bleed over into kind of beating themselves up. Can you speak to that topic at all? How do you draw that line and keep that contained and direct it in the right fashion?

Kimberly Spencer: I love this question. Stone So I see ownership, which I consider personal responsibility and accountability as a pendulum. So on the one side, you have the victim side where everything is somebody else’s faults, everything. It’s the economy’s fault, it’s the government’s fault, it’s your team’s fault, it’s the client’s fault. You know, And so many people, they choose not to, especially high achievers, they choose not to lean into that. So they swing the pendulum to the opposite side where everything is their fault, and thus all the responsibility for all the results lands on their shoulders. For example, I had one client who was struggling with the actions of his ex wife in his present, her present actions, and he was blaming himself. Now, he’d been divorced for about eight years and I said, You can only take 100% responsibility for your actions. She can only take 100% responsibility for her actions. And she’s had eight years to take 100% responsibility. However, he was trying to take on 10%, 20%, 30% of her responsibility for her actions and how her life was turning out. And unfortunately, even with our kids, we can’t take they are 100% responsible for their own actions. And so ownership and personal responsibility, if there is guilt and shame attached, then that’s not actual ownership. Ownership and personal responsibility is neutral. It is emotionally neutral. It is a state of acceptance, of emotional acceptance. And in and that is an actual physiological vibration that once you can accept it changes the vibration of how you be as a leader versus if you are operating in an emotional vibration of shame and guilt.

Kimberly Spencer: There is a lot slower action taking because when you’re blaming yourself and putting your self at fault, self blame is not ownership and most high achievers get that misconstrued because and I’ve been completely guilty of that myself as someone who was very skilled at taking all the blame for all the things, for all the people, and that that form of ownership, it will only lead you into a very dark spiral of what I’ve seen. It leads to depression and hyper anxiety and hypervigilance versus trusting and surrounding yourself with the right people to move you forward from the present moment because guilt and shame will keep you stuck in decision making from the past. Fear will keep you trapped in, paralyzed from making decisions in the future. So if you want to activate your decision making power as a leader, then ditching the guilt and shame and you can do that from a various different ways. I do that with my clients through timeline therapy and hypnosis and releasing the guilt and shame. And then. Also taking full ownership for what is present. What are you actually what do you actually need to take ownership for? So you can, for example, if you need if you’re in a relationship, you can take ownership for your communication, how you communicate, how your experience of the you can take ownership over your experience personally of how you’re experiencing the other person in a relationship, whether it’s personal or business, and they are 100% responsible for their own interpretation, for their own, for their for their emotions, for their triggers.

Kimberly Spencer: Those are their things that they need to work on. So that’s where you get to draw, do the dance of ownership. And the beautiful thing is that I’ve seen that when you start taking more personal responsibility and accountability for how you show up and and looking at it less from a identification of like, Oh, I screwed up in this communication. I’m a horrible communicator and rather as a strategy and then adapting the strategy, it plays into the law of requisite variety, which basically is a universal law that says the person with the most behavioral flexibility will win the day. So if you’re in a fight, for example, or if you’re struggling with somebody on your team not performing, let’s just give that as an example and they’re not performing. You can take responsibility for how you hired them for the interview. Questions you may have asked that may have not shown this person’s poor performance. You can’t take responsibility that they’re struggling with some stuff at home, but you can take responsibility of how they show up in your company and if they’re a fit for. What for? For this time in your company of of wherever you’re at. So, for example, my assistant, all of a virtual assistant that I had a while ago, was going through a struggle with her marriage. And she she said, I need some time.

Kimberly Spencer: And I said, absolutely, take some time like that was she took ownership over her, communication over her struggles. I took over my ownership of like I know that when I’m in an emotionally challenging place, going through emotionally challenging things, I don’t tend to make the best decisions. And that’s pretty universal. So giving somebody the space and grace, knowing that they’re there will be a position for them to come back to. But to take a few weeks off maybe, and just sort some things and have some time to maybe work on their own personal affairs and then be able to come back. But that required me to take ownership of, okay, if I have this happen, then this is going to happen. And that allowed me to take instead of being like, Oh, I shouldn’t have hired her. Oh, she’s all the struggles and oh, I must be really bad at hiring because I’ve hired this person who’s making these choices. No. Rather than saying, Oh, I’m going to choose, I accept where I am. Okay. The universe, the circumstances of my world have given me new data. How do I deal with this new data? This person is dealing with this. How do I adapt? How do I be flexible? How am I agile around this new piece of information about this person or this circumstance? And it is with flexibility and adaptability and operating from the present instead of from the past, guilt and shame that then you can actually move forward faster.

Stone Payton: I am so glad that I asked. I think that is marvelous. You asked you. All right. Let’s let’s leave our listeners with a couple of pro tips, if we could. Whether it’s someone with an idea on a cocktail napkin, getting a business off the ground, or whether it’s an established leader trying to open up the next opportunity. Just a couple of actionable tips, something to be thinking about, reading, doing, not doing that can kind of get them on this path of of crowning yourself.

Kimberly Spencer: So for the leaders who are looking for their next big opportunity, I can definitely say never put your success that you’ve had in the past up on a pedestal. Pedestals are very shaky surfaces that can get knocked down. And when you put your success up on a pedestal, it is very easy to forget the strategies that allowed you to get up on that pedestal. And generally those strategies involve taking risks and taking bold actions that required courage. So look at what are those decisions that you’re looking at and opportunities that you’re looking to lean into and then making decisions from there. For the person who’s got the idea of on a napkin and that they want to go and start their own business and move forward, just get started. Put one foot in front of the other. Craft a plan and focus on the most important thing in business, which is not your logo, it’s not your branding, It’s not your color scheme. It’s not a website domain. It’s not the name of your business. It is What problem do you solve? What problem do you solve that is on your napkin and how do you solve it differently than anybody else is solving it. And if you can find that, then you can then find the people who have that problem and let their cash meet, meet your products and services. Because all you need to prove that a business has a viable solution and can provide a valuable service is their cash to meet your products and services and that payment and that transaction. All other things are lovely, beautiful, necessary down the road. But when you first have that idea on a napkin, get the validation. Whether that’s getting investors to buy into the idea or getting actual customers to buy in to the to the products and services that you’re offering, because that is that is the only way to prove a business’s viability in the physical world is receiving payment, whether that’s investment seed capital or actual payment for your products and services.

Stone Payton: Marvelous counsel on both fronts. Okay. What’s the best way for our listeners to connect with you? Tap into your work, whatever you think is appropriate. I just want to make it real easy for them to to get connected with you.

Kimberly Spencer: If you love this conversation and you’d like to have a private one on one conversation with me, I’d love to invite you to head on over to crown yourself and just click the button that says Work with me and we can book a call.

Stone Payton: Well, Kimberly, it has been an absolute delight having you on the show this afternoon. Thank you for sharing your insight, your perspective, your energy and your enthusiasm. This is what a marvelous way to invest a monday afternoon. You’re doing such important work and we sure appreciate you.

Kimberly Spencer: Thank you so much for having me. Stone And I forgot to mention that if your listeners love podcasts like this and want to dive more into their subconscious belief systems, then head on over to wherever you listen to this podcast and subscribe to the Princess and the Bee podcast, where I tackle all the beliefs in every area of life that can allow you to become the king or queen of your domain.

Stone Payton: Fantastic. All right. Until next time, this is Stone Payton for our guest today, Kimberly Spencer with Crown yourself and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Crown Yourself

Speaker and Coach Danny Brassell

November 29, 2022 by angishields

Danny-Brassell-headshot
High Velocity Radio
Speaker and Coach Danny Brassell
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Danny-Brassell-headshotA highly-sought after speaker, trainer and coach known as “Jim Carrey with a Ph.D.,” Dr. Danny Brassell has spoken to over 3,500 audiences worldwide and authored 16 books, including his latest, Leadership Begins with Motivation.

He helps entrepreneurs, executives and small business owners boost their business and impact by improving their communication skills.

Connect with Danny on LinkedIn, Facebook, Twitter and Instagram.

What You’ll Learn in This Episode

  • How communication skills affects one’s business
  • Why reading is so important
  • How Danny helps people improve their speaking skills
  • Ways to improve communication skills

This transcript is machine transcribed by Sonix 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. Please join me in welcoming to the broadcast with Danny Brassell DOT COM, the man himself, Danny Brassell. How are you, man?

Danny Brassell: Fantastic, Stone. Thanks so much for having me. More importantly, thanks for spreading some joy in the world. We need a lot more of you.

Stone Payton: Well, I am delighted to have you on the show. I’ve really been looking forward to this conversation. Got a ton of questions. Surely won’t get to them all. But I think maybe a great place to start would be mission purpose. What are you out there trying to do for folks, man?

Danny Brassell: Well, really, thank you for that, Stone. I appreciate it. I’ve been. I’m a jack of all trades, master of none. But really, my passion is helping people communicate better. I do that. There’s four aspects of language development. They are speaking, listening, reading and writing. And so today, I guess for your listeners will focus on on reading and speaking. So I’m on a mission to bring joy back into education in the workplace by showing people better ways to communicate. And so I’m looking forward to all you had to offer today.

Stone Payton: Stone Well, I have to believe that the work you’re doing, the things that you focus on, must impact so many different aspects of a business. Speak to that a little bit, if you would.

Danny Brassell: That’s great. Stone So I’ve been working a lot with entrepreneurs and small business owners craft their messages because I really believe that if you can speak, you can really change the world. And so I help people create engaging presentations. So many of these presentations I see people talk about, they’re just depressing. Stone And it bothers me. I think people need some hope in the world. And so and I’m not putting down a lot of these tragic speakers, but I remind a lot of people that criers are not buyers. Mo Funny mo money.

Stone Payton: So I suspect that it may be myths is a little bit too strong of a word, but but I suspect there are some misconceptions, some assumptions, some things about this whole area of communicating effectively and particularly speaking, that are just off the mark. Is that accurate?

Danny Brassell: Yeah, absolutely. I really think that speaking is the best way to really improve your business. And if you can master a basic format that I work with my clients on, on how to create engaging presentations, you can really have a much stronger impact. It doesn’t take that much. I mean, one of the quick tips for everybody listening is I see a lot of people that like to brag in their speeches and there’s nothing you know, I’m not going to put down pointing out how extraordinary you are. But I think the more ordinary you show people, the more you’re going to have an impact. That’s the quickest tip I give people is stop telling people what makes you so dang special and what you’re posting on social media. I think everybody in your audience is not succeeded, but they’ve all failed. And the more vulnerable you make yourself and share your failures, the better impact you’re going to have.

Stone Payton: Well, I got to tell you, that’s very consistent with my experience as a participant. When I attend a keynote or even as a host when I’m hosting a show, I feel like the connection is so much more valuable than someone just impressing me or trying to impress me with their with their background. So that really certainly rings true for me as a participant and as a host. I got to know me in the back story. How in the world did you find yourself in this line of work?

Danny Brassell: Well, I never wanted to, Coach Stone. I’ve always because I have very high standards for people and it drives me nuts when people won’t do the work. And it was really the pandemic that kind of forced me into coaching people since I lost all my speaking engagements overnight. Global pandemic will do that sort of thing. But I turned out I actually love working with people now on improving their messages. I’ve worked with all kinds of people, from astronauts to Olympic gold medalists, but the people that bring me the most joy are ordinary entrepreneurs and business owners that are looking for ways to really improve their business. And I think that’s the one measure I hold for people. I mean, yes, when they work with me, a lot of them are going to get standing ovations. Yes. If you work with me, you know, people are probably going to come up afterwards and tell you you’re a great speaker. But the only measure I have of the speakers I work with is are people asking you to do further business with you, whether it be the product that you’re trying to sell or if you’re pitching that big pitch at a corporate meeting for for a $10 Million. Engagement. Are you getting that next gig? And so that’s that’s how I define success. Are people taking the next step with you?

Stone Payton: So now that you’ve been at this coaching for a while, what what are you finding the most rewarding man? What’s the most fun for you about it?

Danny Brassell: I like taking people’s depressing country Western song stories and making them a little bit more fun and engaging. Again, everybody has had tragedy and I’m not I’m not putting it down. Stone. I don’t want people to misunderstand me, but I just judged a speaking competition the other day and we literally had hundreds actually, it was 1300 speakers and there wasn’t a single funny one in the bunch. I was like, My goodness, I’m about to jump off a cliff after listening to these speeches. And I just love to show people some simple way. And I’m not talking about adding jokes. Any people think that to be funny means telling jokes. I said No, people are funny inherently. Just in your mannerisms, I’ll give you a tip. I had two different speakers. One guy had he came out of prison and so he had this depressing speech about being in prison. And so all I did with his presentation, I said, Well, did you ever speak when you were in prison? He said, Yes. I’m like, okay, well, there’s your line. You can just say, I spoke. I began my speaking career in prison. I had a captive audience. It’s a simple line and it makes people smile. I had another gentleman I was working with and I don’t remember his name. It was a very long, complicated Indian name. And so I said, Oh, well, that’s how you can start your presentation. Say, Hi, my name is Emil Maharishi. Gee, I sure hope I pronounce that correctly. And just. Just doing something like that.

Danny Brassell: I’ll make everybody like you. I mean, here’s a ninja trip for tip for everybody. Listening right now is one of the things I do is I craft introductions. If somebody’s introducing me, I make my introduction that they’re going to introduce me with make me sound like Jesus Christ, because that’s them introducing me. And then when I get up on stage, I can immediately start by saying, Yeah, Jesus Christ, forgot to wear his dress socks today, I ain’t all that. And so somebody else bragged about me, and now I’m making myself vulnerable and ordinary to people in the audience so that they’re going to connect with me. I mean, you don’t have much time to connect with your audience. And I think I hear all these people like to talk about the most tragic moment of their life. And I’m like, Would you start a first date that way? Would you just say hi? Hi, It’s really nice to meet you. Did I did I tell you that I just got out of prison or. Oh, I was great to meet you. Let me tell you about how Daddy used to touch me as a kid. You don’t say that in the first 5 minutes when you’re. I mean, I’m not saying it’s not important, but you don’t introduce yourself that way. And yet I see people do this all the time when they’re speaking. And so I’m like, let’s lighten up a little bit and get people to like us by connecting with a little bit of humor and engagement.

Stone Payton: Well, what I’m hearing in this conversation is that there really are they are skills. They can be taught. They can be learned that there are repeatable processes, transferable tools, that we can all practice and exercise those muscles. Yeah.

Danny Brassell: Absolutely. So here’s a tip for your for your audience. Stone Sit down tonight with a glass of whatever libation you like and a pen and paper. I want you to write down every story that’s ever happened to you. And I don’t mean write down the entire story. I mean write down some triggers. So, like the time I locked myself out of my car when I was at Costco, the time Dad spilled mustard on his tie at that fancy restaurant. The time I peed my pants in second grade, you’ll come up with a list of 4 to 500 stories of personal things that have happened to you. And then what you do is you say to yourself, Oh, this is actually a story about loyalty. Oh, this is actually a story about responsibility. Oh, this is actually a story about overcoming obstacles. And what you do is you put all of those stories in folders on your computer and now you have plug and play stories that whatever the speech is that you’re required to give. Oh, I have a story about that. And I add to these folders all the time. For example, one of the best selling personal development books of all time is Thinking Grow Rich by Napoleon Hill. He doesn’t have any personal stories in that book. All of his stories are about famous, wealthy people that I interviewed. And so every day when I’m reading a newspaper or watching a game on TV or something, if I see a good story, I’m like, Oh, that’s a good story. I’m going to file that away in the accountability file or I’m going to file, Oh, that’s a beautiful one about how to appreciate our blessings. So I’m going to put that in my gratitude file. And this is just a simple way to really build up your repertoire of stories that you can offer people because human beings connect through stories That’s cross-cultural and it’s across time.

Stone Payton: So have you had the benefit of one or more mentors as you came up through the speaking world and now as you sort of made this this pivot, this transition to the coaching world that kind of helped you navigate this terrain?

Danny Brassell: Yeah, of course I have. Stone I appreciate that question. Yeah, I’ve had all kinds of wonderful mentors, but this is one of the best tools that everybody can use. There’s this government program. They got these buildings in almost every single community, and in these buildings are rows and rows of books. And get this, you can apply for a card and they’ll let you take these books home for free. They’re called public libraries. And I’ve been mentored by people from Abraham Lincoln to Nelson Mandela. So one of the tips I give people all the time is, you know, there’s plenty of readers that don’t necessarily become effective leaders. But I have never read about an effective leader in history that was not also an avid reader. I’m I’m reading all the time. I mean, when I read that Teddy Roosevelt, he read over 20,000 books by the time he was 30 years old. So I used to be a classroom teacher. And I would tell my kindergartners, I’m like, So that means kids. We got to read lots of books every single day. I mean, I read ten bucks a day now. Stone I mean, many of them are scratch and sniff and and pop up like you read ten books a day. It’s actually something I do. Stone Before I go to a party, I’ll go to a Barnes Noble, I’ll go to the children’s section and I’ll I’ll I’ll take people that are significant of the day. Like I’ll find a little 32 page picture biography about Jeff Bezos or Sara Blakely, and I’ll learn some facts about them. And I always look like I’m the most intelligent person at the party. Oh, you have all these great stories. Well, I’m just getting those from children’s books. And then obviously, if I if I find the person’s interesting, I’ll read something a little bit more advanced on the person. But I’m. Constantly looking for anecdotes that inspire people.

Stone Payton: Well, and you bring up an excellent set of points there, because every page in every book doesn’t have to be this world beater thing that’s totally shifts your mindset. Just picking up an idea or two, which you can do from almost any book, right?

Danny Brassell: Absolutely. Stone One of the books I’m reading right now is a biography on President Eisenhower. And I just I dog eared a page because I didn’t know this story that Hitler had given his general this order. When the guy left Paris, he was supposed to burn down all of Paris. Well, this general had some second thoughts. He’s like, I don’t want to be remembered as the guy that burnt down Paris. And so he refused to do it. And I was like, Oh my gosh, how many stories in history are one person making a decision like that? I had read a story once about Henry Stimson, who was the secretary of war under President Truman. President Truman was going to drop the atomic bomb on Kyoto because Kyoto was the center of commerce and politics in Japan. Well, it just so happened, Stone, that Henry Stimson had had his honeymoon in Kyoto. And he looked at President Truman and he said, Oh, sir, we cannot destroy Kyoto. It is too precious. And that’s why we chose Hiroshima over Kyoto only. How many events in history are based on random anecdotes like that? So that’s why I read. I’m constantly interested in stories like that.

Stone Payton: So how does the whole sales and marketing thing work for a guy like like you does? Is the business coming to you? Do you find yourself out there marketing? How do you get the new clients?

Danny Brassell: Well, I’m speaking constantly on stage is stone. So that way, you know, podcasts like this, you never know who’s listening. I’ll give you an example. When I first started speaking, I spoke from my local library and they said, Oh, there’s going to be like 500 people speak, 500, 500 people are going to attend your speech. Well. Stone Four people showed up. Two of them were my realtors and the other two was a Hispanic couple that did speak that did not speak a word of English, but I believe in given 110%. So I did my my song and dance for an hour. I did as much in Spanish as I could. We all laughed and had a good time. Well, this was interesting. Stone The Hispanic woman was taking English classes at the Adult Literacy Center, and she recommended me to speak at her English at the adult Literacy center I was making at that point in my career, this is 20 years ago. I was making $700 a day to speak. She recommended me for a 45 minute engagement for 4006 times my typical fee. And I realize, Wow, you never know. And so I get my word out just speaking to people like you. And I got all the YouTube videos and all that good stuff. And then some people, they read my books and they want me to come and speak for them that way.

Stone Payton: So yet another reason to get really good at this communicating. Speaking. So you’ve spoken to this idea of reading. Let’s talk about writing. I know you’ve written like well over a dozen books. What is what is that experience like? Do the books come together really easy for you, or sometimes is it a struggle?

Danny Brassell: Nina That’s a good question. Stone There’s a little reminder I had on my phone. Let’s see, I have these daily reminders on my phone with I’m always trying to learn quotes from people and things like that. There’s this great quote from Jean Fowler, who was a journalist, and he wrote, Writing is easy. You just stare at a blank piece of paper until blood drops form on your forehead. And I couldn’t agree more. Writing is not always the easiest process, but I like to write the books that I haven’t read. So when I was a middle school teacher, I was the only teacher in my school not to have any tardy students. And that’s because I always began class by reading aloud a Paul Harvey story. I don’t know if you remember Paul Harvey Stone. I’m kind of old at this point. Chop off my head and count the rings. But when I was a kid growing up, I listened to Paul Harvey would come on the radio every day. At 1215, he’d say, I’m Paul Harvey with the rest of the story, and he would tell you this story. And the entire time you’re trying to guess who it is or what company it is. And so my students love those stories, but a lot of those stories are about people like Sears and Roebuck. Well, my students today have no idea who what Sears Roebuck is. And so the last book I wrote, Leadership Begins with Motivation. That’s basically an homage to Paul Harvey with short stories about significant people that today’s students would know something about, like like a Elon Musk or a Warren Buffett or somebody like that. And after I wrote that book. Stone It was interesting. I read it and I’m like, oh my gosh, completely unintentionally. So many of my examples were of white male Americans. And so the book I’m writing right now, most of the examples are of female minorities and international people. And so I’m always looking for books that I want to read. That’s how I start with my writing process.

Stone Payton: Sounds like a marvelous process to be, and it’s terrific that you’re serving other people with that medium. Do you also find, though, that when you invest the time and the energy to commit these ideas to paper, that above and beyond serving other people, that it helps you solidify your own thinking, help you crystallize your your own approaches to to trying to serve and help you that much better than the other areas of your life.

Danny Brassell: Wow. You’re a dream student. Stone And absolutely, this is what I love about your podcast. So many podcasts I listen to, people have like just a prescribed list of questions and you actually are answering, you’re listening to my answers. So I really appreciate that. So yeah, that’s what I’m doing. I’m constantly writing because it makes me the best. Leaders are constantly learning, and in the process of writing stories, I’m learning about things all the time. And so I wrote a story today about my second grade teacher was. Ms.. Ms.. Ms.. Ms.. Hester and Ms.. Hester. She asks all of us kids one day she said, How far can you see? And she held up a pen. She’s like, Raise your hand if you can see this pen. And all of us kids raised our hands. And then she took us out into the hallway and she said, Raise your hand if you can see the exit sign. And all of us kids raised our hands. Then she took us outside. She’s like, Raise your hand if you can see that house across the street. And all of us kids raised our hands. And then she said, Raise your hand if you can point to if you can see the water tower behind that house. And all of us kids raised our hands. And then she said, well, how far can you see in one kid said, 800 yards, and another kid said a mile. And then another kid said two miles. And she said, Now look up above. Raise your hand if you can see the sun. And all of us kids raised our hands. And she paused and she said, Did you know that the sun is 92.9 million miles away? And all of you can see it, and yet you only said you could see 800 yards or a mile or two miles. And she she looked at all of us. This is bunch of eight year olds. And she said, you see, most people underestimate their abilities. I mean, I’m I’m an old man at this point. Stone And I’ll never forget that lesson. Most of us are underestimating what our capabilities are.

Stone Payton: What a fantastic illustration. And it goes back to your earlier points and that these stories can help you underscore timeless principles, things that you want to you want to challenge people’s mindset on. I’m not even sure you’re qualified to answer this question because I’m trying to envision you running out of gas and needing to recharge. But I also I know you’re human, man, so when a tank runs a little bit low, when you need to recharge and regroup, where do you go? And I don’t necessarily mean a physical location, but how do you sort of recharge the batteries and get geared up to get back out there and serve?

Danny Brassell: So? Stone The best thing anybody can do is turn off the TV news and read a funny children’s book. You know, I can already tell you what’s on the news tonight. The. The world is coming to an end and whoever the president is is doing a bad job. It’s been the same negative news for 100 years. I’m looking for inspiration. My poor wife, she she wonders why I love watching sports. And I always say honey, because at any moment something extraordinary can happen. I mean, I’m ashamed to say this, stone, but when I watch the Olympics, I’m usually rooting against America. And my wife’s like, Why do you do that? And I’m like, Who am I going to root for the American runner with the microchips in his Nike’s or the barefoot Sudanese refugee who just survived a civil war? I mean, the background stories of these people are amazing. They’re like, Oh, I learned how to run running away from the bullets in my village. Well, of course, I’m rooting for that guy. That’s the most inspiring thing. So people that need to recharge, you know, it’s the same tip I give people if they want to become better speakers. Well, you become a better speaker in two ways. First off, you do the reps. You should be practicing your speech in all kinds of different venues.

Danny Brassell: And most importantly, I think you have to watch lots of speakers. So I watch. I watch politicians, comedians, televangelists. I watch them in front of big groups, in front of small groups, international groups and and other things. Here’s a quick tip for your audience. One of the things I do all the time is I watch award shows because when you win the Academy Award, they only give you 45 seconds to give a speech. And I want to see can that person give a meaningful speech in 45 seconds? And I’ve been giving this example lately. Last year at the Academy Awards, a British guy for he won an Academy Award for some small technical achievement. And so nobody was going to pay attention to his speech. And he got up there and he said, a lot of people don’t know this, but when phrased properly, the term Academy Award nominee can be used as an insult. For example, yesterday I got an argument with my 17 year old daughter and she said, well, Academy Award nominee Thomas Harris, you know, and all of a sudden everybody is laughing. And I saw like Julia Roberts and Brad Pitt begging to meet this guy. That’s the power of a good speech. And that is what I’m training people how to connect their audiences with.

Stone Payton: I cannot remember a 15, 20 minute conversation that was laced so heavily with practical, actionable pro tips on any topic. You are an absolute wealth of information. Before we wrap, though, let’s let’s leave let’s leave our listeners with a couple more things, things they should be reading, doing, not doing. Just continue to and look. Game number one pro tip is reach out and have a conversation with Danny or read some of his some of his books. But let’s give them something to be doing between between now and then.

Danny Brassell: Well, first of all, you’re hired, Stone. You can be my pimp any time. Thanks for promoting me as as a thank you to you and your audience for bearing with me. I wanted to give everybody a couple of freebies. So if you go to free gift from Danny com again, free gift from Danny Dotcom, I’m going to give everybody a couple of things. First of all, I’ll give everybody a complimentary copy of one of my books, Read, Lead and Succeed. This is a book I wrote for a school principal who was trying to keep his faculty and staff positively engaged. So I said, okay, I’ll write your book. So every week I give you a concept, an inspirational quote, an inspirational story, a book recommendation on a book you should read, but you’re probably too lazy because you’re an adult. So I also give you a children’s picture book recommendation. You can read that book in 5 minutes, demonstrates the same concept. And then I’m also going to give everybody access to one of my companies is a reading program called The Reading Habit. And last summer I did an online five day reading challenge with about 700 parents around the world where every day for an hour I gave them all kinds of tips to get their kids excited about reading because I find schools do an adequate job of teaching kids how to read. But the question I always ask is, Well, what good is it teaching a kid how to read if they never want to read? I teach people why to read because I’ve never had to tell a kid, Go watch TV. I’ve never had to tell a kid, go play a video game. And I never want to have to tell a kid, go read a book. I want them to choose to do it on their own. And so those are my gifts at Free Gift from Danny. And I really appreciate this time and all that you’re doing. Stone We need a lot more of you in the world.

Stone Payton: Well, it’s absolutely my pleasure, man. What’s the best way for our listeners to connect with you and have a conversation with you or someone on your team and tap into your work? You’ve already shared a couple of resources, but I just want to make it super easy for them to get connected.

Danny Brassell: Man Yeah, they just connect with me. Danny Bristlecone My last name is really easy to remember how to spell. It’s about, like, bras cell. No, I never took any grief over that as a child. So if you go to Danny Brazil dot com, you can figure out how you can book me as a speaker or work with me one on one as a coach to grow your business.

Stone Payton: Well, Danny, it has been an absolute delight having you on the show. This afternoon. Thank you for investing the time and energy to share your insight and your perspective and mostly your enthusiasm. And this has been a great deal of fun.

Danny Brassell: Thanks for all you do so and keep on doing it. God bless.

Stone Payton: All right. Until next time, this is Stone Payton for our guest today, Danny Brazil and everyone here at the Business RadioX family saying we’ll see you in the fast lane.

 

Tagged With: Danny Brassell

BRX Pro Tip: How to be a Trusted Curator

November 28, 2022 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: How to be a Trusted Curator
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: How to be a Trusted Curator

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I think you’re probably one of the best people on the planet to pose this question to, what thoughts do you have on how to be a trusted curator?

Lee Kantor: [00:00:16] Yeah. When there’s so much information coming at people from all different places to be the person in the niche that you serve that knows what’s what, who’s who, who are the good sources and who aren’t, that trusted curator is just critically important for any community builder. There’s just too much information. It’s overwhelming.

Lee Kantor: [00:00:37] Most people don’t know who their go-to resources are. And if you are a person that’s connected in your community and you are that go-to resource for knowing who the skilled people are, which businesses can deliver, you then get to be this indispensable member of your community. You’re that person that they’re going to call when they need something, and every professional service person would love to be that person.

Lee Kantor: [00:01:05] And this is really kind of the secret sauce and one of the competitive advantages that our studio partners have because they’re having meaningful conversations with a real diverse group of business community members. It’s not just in one area. They’re kind of meeting people across all industries and all niches. And that’s what makes them so valuable is connectors. They’re able to kind of match, make and say, “Hey, you should meet this person.” And it’s in a different industry that they, that person would never meet in a million years. But because our studio partners are so plugged in and know so many people in such variety of industries and businesses, they are able to make those kind of serendipitous like connections.

Lee Kantor: [00:01:52] So, our studio partners are, in essence, the curator for the business community in a lot of the cases. And it’s cool because since everything we do is published, anybody can really listen to the interviews on our website in any given market or niche and then listen and then they get to, because we’re kind of curating that for them as well. So, it’s a benefit in multiple layers and multiple areas.

Lee Kantor: [00:02:20] So, being a curator is an important component of a community. And if you get to be that curator, you have a competitive advantage.

BRX Pro Tip: Give Yourself Permission to Reboot

November 25, 2022 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: Give Yourself Permission to Reboot
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: Give Yourself Permission to Reboot

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I think it’s important that we give ourselves permission to reboot.

Lee Kantor: [00:00:11] Yeah, absolutely. Everybody has bad days. And sometimes, you get on to these kind of spirals where it seems like nothing’s going your way. And when that happens to me, what I like to do is just stop, and pause, and then get up and do something physical. For me, that kind of clears my head and kind of helps me reboot. So, I’ll do something that makes me sweat. And that might be exercising, or running, or doing the spin bike or something like that that kind of clears my head. I like to put on headphones, blast music where I don’t have my own thoughts kind of harassing me. And I just want to stop thinking about whatever it is that’s happening, and then kind of just reset.

Lee Kantor: [00:00:53] And then, if you do that – and it’s not something you have to do for five hours but even if you do it for 30 minutes or an hour, then just get back at it, and you’re going to have new energy, you’ll have a new mindset, and hopefully things will start going your way.

BRX Pro Tip: How to Use Surveys

November 24, 2022 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: How to Use Surveys
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: How to Use Surveys

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lots of interesting tools to gather information, share information, begin a relationship, get the word out about stuff. One of the tools that we’ve enjoyed some success with is actually surveys. Let’s talk a little bit, Lee, about best practices, when and how to use surveys.

Lee Kantor: [00:00:29] Yeah. Surveys don’t have to be some formal thing or some form. They could be a conversation. But whatever the case is, you want to be surveying all your constituents, those are your prospects, your clients, your employees, your vendors. You should be kind of taking the temperature of all those groups on a regular basis.

Lee Kantor: [00:00:50] And I think that this is an underutilized strategy and that a lot of businesses would benefit by having more one-on-one conversations with a handful of people in each of those groups in order to listen to them about, What am I doing well? What would you like to see more of from me? What do you wish that we would be doing more of? What are ways we can help you? Do you have any new challenges that we might be able to help you through?

Lee Kantor: [00:01:20] Those kind of conversations are useful on a regular basis, because a lot of times we develop a service or a product and then all we think about is now marketing that service and product. And all we’re doing, we’re heads down, is just trying to get it out there. And I think periodically it’s useful to kind of have these kind of conversations with each of your constituents to see if things have changed. Just because something worked, you know, a year ago, two years, five years, ten years ago, doesn’t mean it’s as relevant as as it is today.

Lee Kantor: [00:01:53] So, it’s important to kind of stay up to date with the needs and the desires of your constituents so you know how to serve them better. And whether it’s formal or informal, conversational, whatever the case may be, I think it’s useful to kind of have a system where you’re surveying the people that are important to you on a regular basis.

BRX Pro Tip: 3 Ways to Get More Referrals

November 23, 2022 by angishields

BRXmic99
BRX Pro Tips
BRX Pro Tip: 3 Ways to Get More Referrals
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

BRX-Banner

BRX Pro Tip: 3 Ways to Get More Referrals

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you this afternoon. Lee, today’s tip, three ways to get more referrals.

Lee Kantor: [00:00:11] Yeah, referrals are important and it’s really good to invest some time on creating some sort of good client referral system. The first way to get more client referrals, obvious, deliver great results for your clients. You know, the better results you can offer your clients, the easier it is for them to refer you to other people that they know.

The second way is to, when you have a success story four from one of your clients is to capture it, especially in their words. If possible, get a testimonial. Capture those case studies and success stories, and then share them on your website and on social media. You have to have a place that illustrates the value you’re providing because a lot of folks that are just going on the Internet to check out possible solutions and they see you’ve served all these people that look like them and you’ve helped them achieve what they were trying to achieve, they’re going to feel a lot more comfortable on checking you out and hiring you.

And lastly is to have some sort of system to make sure you’re asking your happy clients for referrals. These referrals don’t just happen. You don’t want to be that best kept secret. That’s literally the friendzone in your business relationship. You want to be the person who is amazing that your clients can’t wait to share their experience with others.

So, if you don’t have an actual system that makes that happen, it’s not going to happen by accident. This is something you have to invest time and resources in to make sure it’s happening because you need those referrals, whether they’re through, passively through testimonials or success stories or case studies or proactively where they’re actually your clients going out and saying, hey, I recommend you and you should hire the person I’m using. So, in order to do that, you have to have a system in place, and you have to kind of work that system every day.

  • « Previous Page
  • 1
  • …
  • 223
  • 224
  • 225
  • 226
  • 227
  • …
  • 1329
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio