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Marianne Butler, Kala Wetzel, Nicole Thomas and Michael McNeely

September 21, 2022 by angishields

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Cherokee Business Radio
Marianne Butler, Kala Wetzel, Nicole Thomas and Michael McNeely
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Sponsored by Business RadioX ® Main Street Warriors

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Marianne-ButlerMarianne Butler was selected to serve as the Homeless Coalition Cherokee County’s first Director. She brings to this role over 20 years of diverse experience serving people in need from a professional and spiritual perspective. She has hands on experience working with vulnerable populations ranging from special needs children to aging veterans in the VA Hospital system.

Her background, which includes a Ph.D. in Clinical Psychology from The University of Southern Mississippi, lends to the Coalition her knowledge and ability to fully understand the needs of individuals with a broad range of physical, behavioral, and emotional issues from severe psychiatric conditions to those facing urgent financial and quality of life circumstances.

While her background is vast, her heart is even bigger. It is her compassion for connecting individuals and families with both professional and spiritual guidance that makes her uniquely gifted and qualified to serve in this capacity. Marianne resides in Woodstock, Georgia along with her husband, two daughters, and various pets.

Kala-WetzelKala Wetzel is the publisher of Bradshaw Lake Living and Best Version Media. It can be described as a fun community led magazine that goes to the homeowners of the Bradshaw Farm area, right here in Holly Springs. Bringing the community together is a passion of Kala’s and she loves that she has the opportunity to meet new people every day.

Every month we meet with a new family, smack ’em on the cover, and tell the community their story. It could range anywhere from that soldier that just came home from overseas, to the high school grad who just received a full ride to a big college. Everyone has a story and if you’re willing to tell it, we’re willing to share it.

This magazine is unique as it gives local businesses the opportunity to have a voice. Unlike traditional magazines that give companies ad space and *fingers crossed* hope they do well, we find experts in the field, and allow them to write educational material regarding their nature of business. Who doesn’t love free education? This also gives our community a chance to learn who our local business leaders are. Remember, we are more likely to do business with those we know!

Connect with Kala on LinkedIn and Facebook.

Michael-McNeelyMichael McNeely is Associate Publisher at Best Version Media. Michael is a former head bowling coach at Savannah College of Art and Design in Atlanta, Ga.

He completed his undergraduate coursework at Bethel University in McKenzie, TN where he obtained his Bachelor of Science in Physical Education. At Bethel, Michael was also a Resident Assistant of two years and the Grand Scribe of the Tau-Xi chapter of the Kappa Sigma fraternity for one year.

On February 21, 2014 Michael was honored by the Mid-South Conference of the National Association of Intercollegiate Athletics(NAIA) as a Champion of Character. According to the NAIA, a Champion of Character reflects the five core values that the NAIA promotes; Responsibility, Integrity, Sportsmanship, Servant Leadership, and Respect.

Connect with Michael on LinkedIn.

Nicole-ThomasNicole Thomas graduated with a Mass Communications degree from Piedmont College in 2020. She wanted to start her own business, ConnextSocial, because she loved the community, helping businesses and marketing.

ConnextSocial’s services include social media management and content creation, flyer design, business card design, brochure design, and website design.

Connect with Nicole on Facebook.

 

Tagged With: Best Version Media, Bradshaw Lake Living, ConnextSocial, Homeless Coalition of Cherokee County

WBENC 2022: Teresa Williams and Re’Nauta Bell with Cushman & Wakefield

September 21, 2022 by angishields

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GWBC Radio
WBENC 2022: Teresa Williams and Re'Nauta Bell with Cushman & Wakefield
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Re-Nauta-Bell-Teresa-Williams-GWBC-WBENC-National-ConferenceTeresa Williams and Re’Nauta Bell,  Cushman & Wakefield

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here. Here we are live at WBENC’s National Conference and we’re inside the booth of GWBC, at booth 1812, if you want to come by and check us out. Right now, we have Re’Nauta Bell and Teresa Williams with Cushman Wakefield. Welcome, ladies.

Teresa Williams: [00:00:33] Thank you.

Re’Nauta Bell: [00:00:34] Thank you for having us.

Lee Kantor: [00:00:35] Well, I’m so excited. For the one person out there who doesn’t know about Cushman Wakefield, why don’t one of you give a little bit of an elevator pitch of how you’re serving folks?

Re’Nauta Bell: [00:00:44] We are a commercial real estate company and we are here to support the Greater Women’s Business Council with finding diverse vendors.

Lee Kantor: [00:00:53] And how did you guys get into this line of work? Were you always working in diversity or HR, or how did that come about?

Teresa Williams: [00:01:02] Well, I’ll dive in. I kind of fell into the industry. Maybe more appropriately, I think I kicked my way into the industry. I basically took a leap of faith. I sold my business and I decided that I wanted to do commercial real estate after being exposed to it. And I have had my husband set up some meetings for me and I basically crashed a couple of them, and this is where I landed. And it’s been a beautiful, beautiful experience. And I’m here today, because of an amazing woman, Kayla Dang, who is the CEO of GMI Group, who’s also a member of the Greater Women’s Business Council. So, so happy to be here.

Lee Kantor: [00:01:39] So, now, did you start in residential real estate and move to commercial or?

Teresa Williams: [00:01:44] So, actually, I started—I was in the residential sector, but on the finance side, so I was doing home mortgages, and then we ventured off into commercial mortgages, and that’s when things got interesting.

Lee Kantor: [00:01:57] It’s a different world, right?

Teresa Williams: [00:01:58] Yeah. Yeah. I really loved it. And it was just—it made sense to me. So, doing what I do today, representing occupiers who are looking for office space made a lot of sense.

Lee Kantor: [00:02:09] Now, in residential, a lot of women are involved in that. Is that the same in commercial or is that a more male-dominated industry?

Re’Nauta Bell: [00:02:18] Very, very good call out. It is at some point in time, so that’s why we would like to change that footprint, right? So, we’re here at this conference and we’re looking for diverse suppliers, not just women, but all genres, of course.

Lee Kantor: [00:02:33] Well, because it’s such an opportunity for folks. I would think that this is something that there’s a lot of people that if they would just open their mind to it and become aware of the opportunity, there would be a lot of people flocking to you.

Re’Nauta Bell: [00:02:44] Very much so. And actually, that’s why we’re here. So, with Cushman & Wakefield, we want to expand our diversity within all of our—sorry, with all of our business lines. So, if there are companies out there that do any type of roofing, electrical maintenance, anything within that building envelope, we need those suppliers.

Lee Kantor: [00:03:06] Right. And you have to become aware of them and they have to become aware of you. Now, it’s fascinating to me because people may not be aware of all the different kind of ways that Cushman Wakefield serves a market. Can you talk about, like you mentioned, some of the services, but there’s a whole plethora of services that address this market, right? It’s not the obvious ones. oh, I’m going to rent somebody’s space. There are lots of people that touch a building.

Re’Nauta Bell: [00:03:30] Like janitorial services. Move and change, so that’s like moving services. We also janitorial, already said that, landscape and snow removal. Anybody who does any HVAC, we have so many different categories and we need the diversity throughout. And it can even be a sub. They don’t have to be the first tier.

Lee Kantor: [00:03:57] So, any service that touches any of the work done in the building is somebody you want to get to know, right?

Re’Nauta Bell: [00:04:05] Exactly.

Teresa Williams: [00:04:06] Inside and outside the building.

Lee Kantor: [00:04:07] Right. It’s not just the person, like I said, that rents the space.

Re’Nauta Bell: [00:04:11] Exactly.

Lee Kantor: [00:04:12] And I think that people—I think some small businesses sell themselves short. They think too small. They’re not kind of expanding their mindset of, well, I do this one thing, but there’s lots and lots of people that might benefit from knowing that I do that.

Re’Nauta Bell: [00:04:26] Exactly. And I don’t know how this is going to be broadcast, but if they can find us as we’re walking through this conference today, what they can do is we’ll allow them, we’ll scan our barcode, and then they can go into our database.

Lee Kantor: [00:04:44] And so, they can add their name to a directory, so that-

Re’Nauta Bell: [00:04:46] Exactly.

Lee Kantor: [00:04:48] And then, let people know that Cushman Wakefield’s all over the place. There’s not just one office right there.

Re’Nauta Bell: [00:04:54] We’re national. We’re actually global.

Lee Kantor: [00:04:55] Global, right.

Teresa Williams: [00:04:56] Yes. We have over 450 employees. Shoot, I can’t remember how many offices we have, but we are located in 60 different countries. Actually, that was 450 offices, 53,000 employees, 60 countries.

Lee Kantor: [00:05:12] Yeah. So, you have—the world is really your oyster when it comes to this. And if I—like say I’m a janitorial service provider, and I partner with Cushman Wakefield, and say I’m in Minneapolis, is that something that, now, I’m in the database, so if somebody needs me in an adjoining market, they might call me as well, right?

Re’Nauta Bell: [00:05:31] They will search for that region, they’ll search for that service, and it’ll connect us to the right folks, the managers that lead that.

Lee Kantor: [00:05:39] Right. So, there’s really no reason not to put your name in the hat.

Re’Nauta Bell: [00:05:43] Exactly.

Teresa Williams: [00:05:44] It’s a great opportunity for you to expand your business as well. Say you serve just the Atlanta market, you’re interested in expanding, contracts can afford you that opportunities.

Lee Kantor: [00:05:54] Now, how do you attack an event like this WBENC National Conference? Are you just kind of walking around meeting people? Are you doing those kind of things?

Re’Nauta Bell: [00:06:04] Actually, we have clients here.

Teresa Williams: [00:06:04] Yeah, it’s very targeted.

Re’Nauta Bell: [00:06:06] Very targeted, right. So, it is speed dating. If someone sees our brand or our name on our-

Lee Kantor: [00:06:12] You want to meet people.

Re’Nauta Bell: [00:06:13] Exactly, we do, right? But we also have clients here that we are working with. And so, we’ll be at their booth and we’ll speak to people as they come up as well.

Lee Kantor: [00:06:23] Right. So, are you divide and conquer, or you are a team here?

Teresa Williams: [00:06:27] We divide, we conquer, we come back together, and then we do it all over again, so yeah.

Lee Kantor: [00:06:33] Now, it’s been a minute since these conferences have happened. Everything’s been virtual. How has that been for you to kind of go around? And I’m sure there’s been a lot more hugging today there’s been in probably months.

Re’Nauta Bell: [00:06:43] I know.

Teresa Williams: [00:06:44] Yeah. I saw some people I haven’t seen since before the pandemic, and it’s been a huge love fest, so I’m so happy to be here.

Lee Kantor: [00:06:52] Right. It’s like the world has opened up. It’s wild. So, if somebody wants to learn more about Cushman Wakefield, what’s the website, what’s the best coordinates to kind of learn about this program?

Teresa Williams: [00:07:03] You can reach us at www.cushmanwakefield.com.

Lee Kantor: [00:07:08] And then, kind of drill down to supplier diversity, where would they go in the website, do you know?

Re’Nauta Bell: [00:07:12] I would say supplier diversity or category management. That will lead you to our category managers for each category that I named earlier in the program, janitorial services.

Lee Kantor: [00:07:25] Right. So, you can put your information in the appropriate place?

Re’Nauta Bell: [00:07:29] Exactly.

Teresa Williams: [00:07:30] And we do have champions for our partners, so it’s not a situation where our partners sign up and-

Lee Kantor: [00:07:37] I know, forgotten, right?

Teresa Williams: [00:07:38] Exactly.

Lee Kantor: [00:07:38] There’s somebody on the team that’s going to come back behind there and really help them be successful.

Re’Nauta Bell: [00:07:43] Absolutely. Exactly.

Teresa Williams: [00:07:44] And that’s the whole point.

Lee Kantor: [00:07:46] Well, thank you both for sharing your story today. You’re doing important work and we appreciate you.

Teresa Williams: [00:07:50] Thank you.

Re’Nauta Bell: [00:07:50] Thank you for having us. We appreciate it.

Lee Kantor: [00:07:52] Alright. This is Lee Kantor. We’re broadcasting live from the WBENC National Conference 2022 inside the GWBC booth. We’ll be back in a few.


About WBENC

The Women’s Business Enterprise National Council (WBENC) is a leading non-profit organization dedicated to helping women-owned businesses thrive.WBENC-Logo

We believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why we not only provide the most relied upon certification standard for women-owned businesses, but we also offer the tools to help them succeed.

About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

Tagged With: Cushman & Wakefield

BRX Pro Tip: Get Crystal Clear on Value

September 21, 2022 by angishields

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BRX Pro Tips
BRX Pro Tip: Get Crystal Clear on Value
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BRX Pro Tip: Get Crystal Clear on Value

Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you and I have talked a lot offline more recently about the value of clarity. But one of the things we’ve got to get real clear about is the value. Can you speak to that a little bit?

Lee Kantor: Sure. In our business, it’s easy to get confused around the value we provide. Like, the value we provide at Business RadioX is, we help our clients get into relationships with new or existing people that matter the most to them. And the tool we use is radio, and podcasting, and audio, and sometimes it’s face-to-face, and sometimes it’s over Zoom, sometimes it’s the trade show.

Lee Kantor: But what our bottom line value we deliver is having a tool for our clients to meet new people that are important to them, to nurture existing relationships that are important to them, and to separate themselves from everybody else in the industry, and to elevate their business into being indispensable. That’s what we do.

Lee Kantor: If our client doesn’t really understand that and they think, “Oh, I’m sponsoring a radio show,” then it’s incongruent. They’re not going to be happy if they go, “Woah. Where’s all the listeners? How come I don’t have more listeners?” So, they think they bought one thing. You delivered a different thing. You’re happy because you’re like, “See, how good I did at delivering this thing?” And they’re like, “Well, that’s great. But I wanted a million listeners.” So then, there’s a disconnect.

Lee Kantor: So, if they are out of sync on what benefits your service provides, then you’re not going to deliver the outcome that they desire. And you got to get clear on that. And you got to be kind of on top of it. And remind them over and over that this is what they’re getting, this is why they picked us, and this is why we picked them.

Lee Kantor: So, at the start of any client relationship, you better make sure you’re on the same page on what you do, what they are expected to do, and the value you’re going to deliver if you want to have any chance of having this customer be a customer for life. So, clarity on the value you deliver is critical. You have to be able to articulate it and they have to really understand what they’re going to get if this relationship is going to work.

Justin Allen with Redtail Plumbing

September 20, 2022 by angishields

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Cherokee Business Radio
Justin Allen with Redtail Plumbing
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Redtail Plumbing is a locally owned and full-service plumbing service located in Woodstock, GA servicing Woodstock, GA and the Northwest Atlanta metropolitan area.

Our plumbers are fully licensed and insured.  You can call us with confidence and rest assured that we have the knowledge and experience to handle your plumbing and plumbing related repairs.

Justin-Allen-headshot-bwJustin Allen is a Master Plumber with Redtail Plumbing and has over fifteen years of experience.  And that’s not just a title.

Master Plumbers must complete extensive training, up to five years, and pass a state licensing and certification exam.

Follow Redtail Plumbing on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:10] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Sharon Cline: [00:00:26] Hello. It is a happy, fearless formula Friday on Cherokee Radio X, where we talk about the ups and downs of the business world and offer words of wisdom for business success. I’m your host, Sharon Cline. And our guest in the studio today is a master plumber with over 15 years experience, which I love. He’s from Kansas City originally, but here in Woodstock now he is owner of Redtail Plumbing. Please welcome to the show. Justin Allen. Hello.

Justin Allen: [00:00:53] Hello. How are you doing? It’s great to be here today. I absolutely love this.

Sharon Cline: [00:00:59] Yeah, I’m so happy. It’s always nice to have a happy guest here on the show. All right. So you’re from Kansas City, but is.

Justin Allen: [00:01:05] That.

Sharon Cline: [00:01:05] Please forgive me because I’m not a sports fan like I pretend to be. Redtail plumbing. Where does the name come from?

Justin Allen: [00:01:11] Redtail. Okay, so with Kansas City? No. Oh, no. The only thing is the color is. So I’m a big Chiefs fan and red and white are part of the Chiefs color. So I did decide to go with that, besides the fact of a red tailed hawk. So why did I choose Red Tail? So I wanted to be kind of a classy style logo plumber, so not like, you know, you know, these gimmicky names. So I wanted to be classy and. Yeah, yeah. So, so being in Atlanta, there’s a lot of red tail hawks. The Atlanta Hawks is a red tail. And then there’s the the old southern like air fighter group was called the Red Tails.

Sharon Cline: [00:01:46] So you really thought this out?

Justin Allen: [00:01:48] I did. I wanted to be part of the community, but kind of like camouflage myself and just.

Sharon Cline: [00:01:52] Oh, that is so smart. Yeah. It’s funny because if you were thinking about a plumber, it’s always like like I was saying a wrench or something. I don’t know.

Justin Allen: [00:01:58] Sure.

Sharon Cline: [00:01:59] I don’t know. It’s nice to have something that’s sort of, like, completely different. Yeah. Yeah. But, like, I get the feeling of being kind of classy and having a little homage to your hometown.

Justin Allen: [00:02:07] Sure. Yeah, totally. And as you see, like, my logo does have a hawk carrying a pipe wrench this close. So the symbol goes a little bit in. There it is. Right.

Sharon Cline: [00:02:17] What did you do before you were a plumber?

Justin Allen: [00:02:21] Okay. So I went to to college for about a year. I failed out, and.

Sharon Cline: [00:02:26] I just I honestly.

Justin Allen: [00:02:28] I decided, all right, I got to get a real job. My my dad was a plumber back in the day, so I saw a truck that said now hiring. So I decided to become an apprentice in Kansas City before I moved here. And then I got to Atlanta when I was 24 and couldn’t find a job immediately as an apprentice. So I worked in a bar for about seven years. Wow. Before I got back on to plumbing and got my journeyman license and started doing it that way and became a master later.

Sharon Cline: [00:02:56] So, all right. So we explained to me what a master plumber is as opposed to like a regular.

Justin Allen: [00:03:01] Sure. So you’ve got yeah. So definitely you go from an apprentice and then after here in Georgia, it’s three years and then after that you can test to be a journeyman. A journeyman means I can come into your house legally by George and do plumbing. And then two years of a journeyman, you test to be a master. And a master means you can own your own business. Basically, a master plumber means you can take money. So as a journeyman, I have to have a master above me saying I can take money as a business. Got you. So and as an unrestricted master, that means that basically the gist is you cannot outrank me as a plumber, although you might. There’s a lot of people no more. But but as the plumbing goes, that’s the highest level here in Georgia is unrestricted and master plumber.

Sharon Cline: [00:03:44] Well, there are a lot of terms I’ve not heard before.

Justin Allen: [00:03:45] Yeah, right. It gets pretty boring, but like, I’m legit. It’s basically what that means.

Sharon Cline: [00:03:51] Are you a restricted plumber?

Justin Allen: [00:03:52] Yeah, right. There can be, yes. Really restricted. Like you can’t do hospitals and things like that. You can’t do big time.

Sharon Cline: [00:03:59] Oh, I didn’t think of that. So there’s a whole I mean, there’s a lot I don’t know. So that’s why you’re I’m going to kind of understand a little bit more about this industry and kind of what it’s like for you to be in it. All right. So so here you were being a you were a bartender. Was it a bar bartender?

Justin Allen: [00:04:14] Yeah. Serving in bartending.

Sharon Cline: [00:04:15] Covering and bartending. So how did you like that? What was it about it where you were like, That’s it, I’m out.

Justin Allen: [00:04:19] Oh, I mean, to get out of it and get back into plumbing. Oh, wow. So this is you’re into my story. Okay, so. So I started going down that path of like, yeah, bartending and it becomes a little family of a restaurant there. Yeah. And then I got, I just got to into it, let some, some things get a little overwhelming me. And then so I decided, all right, I got to clean myself up, I got to get out of this. And so I put my foot down on my look. I’m getting back into a trade that I wanted to do and I really went for it. And yeah, then I worked for a company here locally, started doing excavation plumbing, which is outside, and then just worked my way up to another bigger company and then did my own thing. But yeah, I love the restaurant world. I think it’s fun, it’s great money and it’s hard to get out of just because the money’s good and the family feeling is so there. But yeah, I had to go. It was kind of ruining my life. And I decided like, Look, I got to get out of this. I got to find a wife and find some kids and stuff like that. That’s right.

Sharon Cline: [00:05:18] Well, you know, it’s kind of a cool take on what you’re saying is that you and I think it’s everybody’s journey. Where sometimes you’re on a path that you think feels right to yourself, and then it really just doesn’t. And, you know, some people don’t get out. Yeah. You know, so I really admire that you had sort of the tenacity with yourself. I’m going to get out of here. I’m going to do what it takes.

Justin Allen: [00:05:37] Sure. Yeah, definitely.

Sharon Cline: [00:05:38] So did you tell your dad, guess what I’m doing?

Justin Allen: [00:05:40] So. Okay, so my dad passed when I was 15. Oh, no, this was a terrible question. It’s all right. Part of the deal. Oh, no, it’s good. No, it’s good. So that’s why he couldn’t train me. But it was in my story. I was like, Okay, I guess I’ll start with plumbing. My dad did it. Why not try it?

Sharon Cline: [00:05:58] All right. So was it a huge change for your life? Did you feel like it was a huge change and sort of had to be more disciplined and and sort of always be eye on the ball straight ahead?

Justin Allen: [00:06:09] Well, you mean when I went from the restaurant? Yes, I did. Yes. It took like I started the bottom of this plumbing company and so I would work do an excavation. You just sometimes get on stuck on something. I’d be out there for 26 straight hours. I’m like digging job at that point. You’re like, I am done like. But that was the bottom of the totem pole. And I worked up to lead excavation and and stuff like that. But the hardest like personality switch, I guess would be I was still as a restaurant, I could still be a kid, you know, like, hey, stay up all night and whatever sleep in this meant, you know, day to day, get up, do your job no more, you know, having fun and not I mean, you can still have fun, but within parameters, right? So it was a big switch, especially because I waited so long to stop being a kid, I would say for my own life.

Sharon Cline: [00:06:54] Well, I understand that. So my son is going to school now. He’s going to chat to his he wants to own his own like mechanic. Sure, company business at some point. And so but this past year he’s he’s like slept a lot it’s after high school in between college. Like he took a year off. And it’s interesting to see him kind of go through a change of having to have that discipline, whereas before it was just kind of fun. You know, he got he’s just working a little bit and it was a girlfriend and all that. And anyway, it’s just kind of but it’s interesting to see what that discipline is done for him though. Like, I see a change in him and I imagine you must have felt it for yourself. Yeah, you know, totally.

Justin Allen: [00:07:29] Yeah. Yeah. There was a big change in like, I mean, look, I, I credit so we’re going to step into this door of my life, do it. So I accredit a lot of this to God. All right, so I’m a follower of Jesus. So I really went and I opened that door of like, look, I’m getting back into this and I’m going to give credit to God. I’m just going to go for it. And and it really I mean, I tell you what, for for me, it paid off because I got back into my church hardcore and my wife came shortly after. Oh, my goodness. So I love that story. It was a it’s really a glorious story from my life that I like. All right, dude, I’m taking the turn and I’m doing this, and I just got rewarded. And then more money came just, you know, from, I guess, kind of just serving and whatnot. But then my life has been such a whirlwind since then of like, great. Just it’s been good. It’s been that move from restaurant, although there was a lot of people that I made good friends with, I’m not saying anything like that. But but that turn into this, you know, this plumbing career, it’s been nothing but greatness. Step, step, step, step, step.

Sharon Cline: [00:08:29] So it’s interesting, I think, that the effect of living a life that doesn’t feel authentic to you, what that does to all areas of your life. Sure. And how hard it is to kind of put yourself in an alignment with what you think you want your life to look like. It’s it’s huge and difficult and it can be very daunting. And I imagine, too, if you had friends that are like, hey, when are you coming back? Or When are you coming by? Or all of that. But, but it’s such a testament to your being willing to commit and kind of see where, where it takes you because, you know, you were doing something for yourself, right? Like that you really wanted to do for your life.

Justin Allen: [00:09:05] Exactly. Yeah. Yeah, totally. No, I totally agree. And like, yeah, when you throw that whatever it is out there and then you just start going for it. Yeah, it is, it’s, I don’t know, it’s amazing thing.

Sharon Cline: [00:09:17] So I mean, it’s kind of fun actually to talk to someone who’s kind of decided that their life really needs to go through something different because there are people listening right now who potentially aren’t happy with the way that things are. So I love that you can kind of give them sort of like a happy, a happy story of what it’s like. And it’s not all happy, I’m sure. But still it shows that you’ve got almost like a support, but it’s an unseen support. Do you know what I mean?

Justin Allen: [00:09:46] Oh, I totally.

Sharon Cline: [00:09:46] Get out there. Yeah, yeah. So nice. And your life kind of unfolds as it.

Justin Allen: [00:09:50] Yeah, that’s right. I’m not going for it on my own. Yeah, that’s right. Like it was support. No, I totally agree. Yep. That’s exactly what happened.

Sharon Cline: [00:09:56] All right, so you’re working with this other company? Yep. You become a journeyman.

Justin Allen: [00:10:00] Yep. That’s right. I got it.

Sharon Cline: [00:10:02] And then? And then. Then after that, you’re a master. That’s right. And then you started your business.

Justin Allen: [00:10:09] Yeah. So? So I worked at one, you know, I was telling you, I was working a long hours as an excavation lead or whatnot. Then I got my journeyman and I was like, just the progression of plumbing here in Atlanta is sometimes you move off to a company that pays more and like gives you more for your knowledge. So I did. That. And then within that company, I was there seven years until I, you know, decided to take my master license test, did that. And then I sat with that master license for two years just trying to figure out what’s the best way to do this. And then, you know, I have three kids, so like COVID happened, right? Oh, so so COVID, you know, the the you know, the president, the governments, you know, throwing money at me with all my kids and say, hey, go spend this money. So we’re like, all right, let’s spend it. Let’s do it on a company. So I have to think about. Right. Yeah. Right. A positive. That’s right. Yeah, they did that. So we decided, you know, to put our our money into like starting a company. And that’s how we did it. And it’s I think a lot of people were kind of spawned out of COVID entrepreneurs and another just another great step of like, what a move. And we are so happy we did it.

Sharon Cline: [00:11:11] So you didn’t really have to go through. Here’s what my company is like now, COVID hits, and now I have to change everything or potentially lose my company. Did it all during.

Justin Allen: [00:11:19] Yeah, that’s right. Yeah. Yeah. So yeah, we did that and I just went blank on that.

Sharon Cline: [00:11:24] That’s okay. My brain is playing nine times.

Justin Allen: [00:11:26] That’s right.

Sharon Cline: [00:11:28] I’m like a list in front of me. A question in case my first. Go ahead. All right. So what have you found is the most challenging to set up your business? Because imagine someone out there right now who’s like, I would really love to do this, but I don’t know what are some of the things that you wish you could tell yourself in the beginning that would have been helpful to you.

Justin Allen: [00:11:45] That, you know, I get let me see if I can come up with like three things popped in my head. So one was a really good buddy of mine who’s good financially and stuff. He told me he’s like, Whatever you do now for marketing advertising, six months from now, you’ll see if it worked or not. So he’s like, plant it and see. And so that that actually did pay off because I started off with a billboard on Bills Ferry out here in here in Georgia and whatever wherever we are, Woodstock or something. So you put a billboard up? Yeah, I bet I did. I know it went down after about three months because I was like because we were like, all right, let’s start putting money into that. And and I started networking. So I built this. This company’s been built off of networking alone. So.

Sharon Cline: [00:12:23] And that is amazing about that.

Justin Allen: [00:12:25] Yeah, it really has. So, I mean, the people out there that would listen to that, like there’s networking clubs around and that is solely what I did. And there was another guy at a club and he said he was like, You know, I’ve met a lot of people around here, but he’s like, You’re the only one that’s a pure trade and all you do is network to get your business. He’s like, I’ve never seen that before. Some trades will come in and throw their name around, you know, to kind of get sparked up some, some, you know, whatever.

Sharon Cline: [00:12:50] But then they don’t stay either.

Justin Allen: [00:12:51] They don’t, yeah. Something go. Yeah, but he’s like, you invested in it and it’s paid off and it truly has. That’s been the best thing that I ever did was network because I’m built it on relationship, didn’t I? Not on the fact of, you know, my logo or my right.

Sharon Cline: [00:13:05] Or you heard you on the radio or whatever.

Justin Allen: [00:13:06] Yeah, exactly. Yeah, totally.

Sharon Cline: [00:13:07] You know, that’s huge, right? Yeah. Because really, I always talk about this business being a relationship. It’s building relationships. It’s kind of everybody wins, you know, I get my sink to stop.

Justin Allen: [00:13:18] That’s right. That’s right. Yeah, you get. Yeah, that’s right. Yeah. I feel good about you’re totally right. And I like when I go to like somebody’s house like like your house or somebody’s house, I would they’re I’m less interested. I mean, I want to fix their plumbing and I want to fix why I’m there. I feel like kind of I’m like, gifted as a plumber, but I’d rather just talk to you about what’s going on. And instead of like, Hey, this is the how plumbing works and this is what’s happened and this is how much it’s going to cost. I’ll do that, but I’ll intermix it and more about like, Hey, you’re a person on this world and you’re important. Like, I’m important. So that’s how I like to deal with people. Yeah.

Sharon Cline: [00:13:49] No, I mean, that’s a huge because I feel like now you’ve got someone that will come back to you because you’re not just interested in their money. Sure. Or fixing, like you said, the problem. You really want to know what’s their journey like?

Justin Allen: [00:14:00] Yeah, definitely. Yeah, yeah, I’d like to hear it. Yeah, totally. That’s exactly what I like to do.

Sharon Cline: [00:14:03] Yeah. So how how long did it take you before you put your billboard up that you started to get some calls? Was it like immediate?

Justin Allen: [00:14:11] Oh.

Sharon Cline: [00:14:13] I’m kind of wondering if I were to put a billboard of my voice over work up there. Not I mean, not that I think that would really work if people are driving.

Justin Allen: [00:14:19] They’re not.

Sharon Cline: [00:14:20] Yeah, I’m just saying, how long would it take before someone would be like, Hey, I saw your billboard.

Justin Allen: [00:14:24] I don’t know how many people. I don’t think I ever got one person to say, I know people said they saw it, but I don’t know anybody that said, Hey, I’m calling you because I saw your billboard or whatever it more was. The the word of mouth was more of, yeah, what happened.

Sharon Cline: [00:14:38] But that’s interesting to note because if someone didn’t want to spend the money, it doesn’t have to be the money like that. Sure, it could come in and go to what are some of the best networking meetings that you’ve been to.

Justin Allen: [00:14:49] So I started with Wipeout, which is the one here in Woodstock. Well, I think me and you met there, didn’t we? Right. Okay.

Sharon Cline: [00:14:56] Young professionals.

Justin Allen: [00:14:56] Of Woodstock. So we met there and then so I went to Woodstock Business Club, which would have been my second one. So those were my dedicated ones. Then Woodstock started getting bigger and then I went to Canton as it was smaller Canton Business Club and then ball ground. So those are the ones and I’m still going to all those.

Sharon Cline: [00:15:15] That’s awesome. So it’s a huge commitment.

Justin Allen: [00:15:18] It is. Yeah, that’s right. I’m basically if you do that, you’re saying I’m going to give up making money and these hours, three or four. Times a week to put my, you know, roots in the ground here. And that’s I mean, I did it and it really works.

Sharon Cline: [00:15:31] So but what’s kind of cool is you can go to each of those communities and find people that you know.

Justin Allen: [00:15:35] Yeah, right. That’s right. Yes, totally. Yeah, yeah.

Sharon Cline: [00:15:37] No, no. Town feels like a stranger.

Justin Allen: [00:15:39] Yeah, that’s right. No, I totally. That’s right. And people throw your name and I’m like, okay, that’s great. You and somebody from Jasper is like, Hey, I’ve heard about you, and I’d like you to come out and look at my waterline. I’m like, I would love to say, yes, I will. Yeah, right. Totally. Yeah.

Sharon Cline: [00:15:54] Best though. Yeah. But you know what? I don’t know how many times I’ve had someone come and do something for me where I really didn’t love their work or you were just like happy that they were able to fix it because you really just needed in a pinch or whatever, but not really feeling like a sense of security or a sense of I would I feel like I’m going to have them come back. Like I like the feeling of when you have a relationship with someone, you kind of know that they’re going to be there for you if you really need them. Yeah, that’s what they’re building their business off.

Justin Allen: [00:16:17] Yes, exactly.

Sharon Cline: [00:16:18] Just huge, though. Not everybody has that mindset, I guess.

Justin Allen: [00:16:21] And I thought you do you remember that show, The Andy Griffith Show? Yeah. Okay. So when I was a kid, I used to watch it like when I’d be home sick because it was always a rerun. But but I remember like, you know, there’s the barber and the mail guy, and all these people were so, like, knitted into that small little town. And that’s what I when I came to Woodstock, that was my mindset here. Like, I don’t want to blow up and make all the money in the world. I want to be a kind of a fixture here in Woodstock that if I left one day, they would be like, What in the world happened to that company? That was such a good dude in this community. Yeah, you.

Sharon Cline: [00:16:49] Wouldn’t. You’d be missed.

Justin Allen: [00:16:50] Yeah, exactly. That’s what I try. Yeah, that’s right. And that’s what my goal is. And still so.

Sharon Cline: [00:16:56] So do you have. All right, wait. No, I have my list of questions right here. Who who are your mentors? Do you have mentors as you’re going along?

Justin Allen: [00:17:04] Yes. So the guy let’s see here, the last company I worked for, is it okay to say names or not? Is it is it okay with you? He’s a good yeah, he’s a really good dude. And so I worked for Jay Cunningham, who owns a big plumbing company here in the town. And just the way he ran his company was so I don’t know, it was respectful and in a way to to people and treating employees. Right. And and the customers right. And he always wanted to integrate and be part of the community, whichever way he could help. And so, like, whenever I decided to leave, he was very adhering to me doing that. And he was he gave me tips and pointers and stuff. But I just think back to the way that when I worked for him for seven years, how he did it. So he’s definitely a mentor, even though I don’t call him to do anything. Just the thought of what I learned from his company is very, very valuable to me. Anybody else? I mean, just regular plumbers that I’ve met. I think a lot of plumbers. They think they know everything you’re going to if you ever met a plumber, a lot of plumbers, I think they know everything about plumbing. And I’m a guy who’s like, look, I don’t know everything, but I’ve been doing it for a long time, so I’ve seen a lot and I know who to call if I don’t know what I’m doing. So I feel like I could call many, many plumbers that are very grounded in what they do. So.

Sharon Cline: [00:18:18] So you’re still a relatively new company. So have you had many setbacks or ups and downs or things that are sort of been challenging for you, that you think that someone else that might have some words of wisdom for as well. So in other words, like you were talking about how you didn’t need to to do a whole lot of marketing for yourself, but like building relationships. So are there some other things that you feel like have been the most helpful to you that you would think would be great for someone?

Justin Allen: [00:18:44] So sure.

Sharon Cline: [00:18:45] What would you say?

Justin Allen: [00:18:47] Okay, so this is one of those hidden gems that I think you should know before you open a company because it really helped me is budgeting. So we budget and we learned budgeting in my life probably about, I don’t know, five or seven, six or seven years ago, but so hard core budgeting that we knew where everything was going. So when I started the company, every dollar I would spend, I would I would allotted around. So I knew how much money we had running it every exact second, you know. And I think just by that, taking budgeting into other forms of like, you know, rental things or anything, you can put it in a slot. And I think that really helps you in it keeps everything concise, you know, where your company is at and you know where your receipts are. You know all these things to keep legit. And I’ve said that to other younger people and they try to do I’m like, make sure you understand how to budget because it’ll help you in your business in a big way.

Sharon Cline: [00:19:36] So that’s huge. I don’t really do a great.

Justin Allen: [00:19:38] Job, but a lot of people don’t.

Sharon Cline: [00:19:41] Do you use a program in particular?

Justin Allen: [00:19:42] Yes, I use an app called Wine. Ab, you need a budget. It’s very basic, but it links to your bank account so it lets you divvy it up as you want to. It’s very easy after that.

Sharon Cline: [00:19:52] So wow, that’s kind of amazing. I mean, there are I know several different ones. I used to have an Excel spreadsheet that if I just made the wrong one, wrong digit, the whole thing would be off, you know.

Justin Allen: [00:20:00] What I mean? Yeah, it’s really specific.

Sharon Cline: [00:20:02] And there people have like seriously like degrees or something like that.

Justin Allen: [00:20:05] Totally. Right. I have no idea how to excel.

Sharon Cline: [00:20:08] Well, if you’re just joining us, I’m speaking with Justin Allen, owner of Redtail Plumbing here in Woodstock. So. All right. I know this is relatively new company, right. But where would you like to see it go?

Justin Allen: [00:20:20] Oh, man, I’m still trying to figure that one out. A year and a half, I’m like, All right. So I could take on an employee or two employees. But how how big do I want to do? I want to stay Andy Griffith plumber or do I? Well, that’s true.

Sharon Cline: [00:20:33] Let’s talk about that, because seriously, if you’re thinking about expanding like that, you would lose that one.

Justin Allen: [00:20:38] That’s right.

Sharon Cline: [00:20:38] However, if the right person came along who had the right energy.

Justin Allen: [00:20:41] That’s right. Yeah. Come see me. Seriously, if you’re out there.

Sharon Cline: [00:20:47] No problems. No, but you’re right. So do you think that if you hired another person, that you’d be able to grow and grow and grow?

Justin Allen: [00:20:54] I do. Yeah. Yeah, I do. Yeah. Not everybody, you know, everybody’s got their own personality and their own niches. And there’s so many different plumbers I’ve met that, like, they’d be perfect for. You know, some people like to just go out and work hard and make money. Some people like to be on the creative side and like, All right, I’d like to run this side of the show or this type of thing, and all those would be on board for me. I just I kind of hold back because I’ve never wanted the aspect of a lot of money to to dictate which way I’m going to go. So I’m filtering myself to be like, look, I’m going to make sure I’m making the right decision before I just blow open a floodgate to do something.

Sharon Cline: [00:21:28] Well, let’s let’s talk about that side, because I imagine if you were to go into someone’s house and you see that it’s just a very small something to fix.

Justin Allen: [00:21:35] Sure.

Sharon Cline: [00:21:35] But, you know, how would anyone know how much this is really to fix?

Justin Allen: [00:21:39] Yeah. Right.

Sharon Cline: [00:21:39] So is that a challenge? Not for everyone, but maybe in the industry. Do you see that? Generally speaking, you have to really be careful about the line that you’re crossing as far as your own ethics or like you said, almost not wanting to serve two different kind of masters.

Justin Allen: [00:21:52] Yeah, right. That’s right. Yeah. So, like, you mean like if I walk in and it’s an easy fix and I’m like, okay, so I got to be I have to be really basic. And I had to build a guideline in the beginning because I could easily walk into somebody’s house and be like, All right, you turn this wrench, do this thing, and then you’re going to be fine. And I used to do that a lot more then to a point of like, you know, gas and all this stuff. And I’m like, all right, I’ve got to remember that I am a master plumber. I am a tradesman. I’ve done it for so many years that I have to charge a minimum. So like if I’m going to show up at your house and a lot of times I don’t do a dispatch for you unless you’re farther away or whatever, or if you’re on my way home, I’m fine with, Hey, I’ll check it out. I’ll just run in there and see what God give you an estimate or whatever, but. Let’s see what was going with that.

Sharon Cline: [00:22:33] So you’re talking about like.

Justin Allen: [00:22:34] Oh, yeah, people. Yeah. So yeah, I keep a minimum and and oftentimes if you’re on the phone with me and you’re like, Hey, this is where I live, I don’t think it’s a big deal or whatever. Then I’ll be like, Hey, look, the minimum I’m going to charge you for doing something. Is this price? Do you want? I don’t want to waste your time and don’t waste mine. So do you want to do that or not? So I give them an up hand or, you know, an easy thing.

Sharon Cline: [00:22:52] Excuse me. Do they usually say yes?

Justin Allen: [00:22:54] Yeah, they do. I figured. So they’ll be like, Hey, look, I kind of trust what you’re saying, and you seem honest over the phone and stuff like that. So I’m like, Yeah, I’ll come over and I do it. And like, you do have to watch though, because that’s one thing that I’ve really tried to hone in on is like as a plumber, they get a bad name of like, why is their value so high of the hourly rates and all this stuff? And and so I tried to hone in on like, look, I’m going to be reasonable, but I am a plumber and I’m not going to kill the market for all plumbers just because I’m trying to be the nice guy, because I’m not a handyman. I am a master plumber who’s got insurance and everything in case a disaster would happen. That do.

Sharon Cline: [00:23:29] You think that’s the biggest misconception of your industry is that it’s not worth what you need to.

Justin Allen: [00:23:34] Charge? I think so. I hear it so often or like, hey, I can do a YouTube or my husband wants to do or like, you know, all these different things and a lot of things are simple. I agree. They are a lot of things. You can turn a wrench and do this thing. Of course I know all these things because I’ve been doing it so long, but there is a lot of simple simplicity to these things. But the thing is, if your house flooded because you because your husband did it, what are you going to do? You’re going to go for your stuff. But if it because I did it, you’re going to come for me. And so that’s why I’ve got to be, you know, that’s just part of the trade.

Sharon Cline: [00:24:04] So here’s here’s a little story. I had a problem with my shower dripping and I thought that I could fix it. I did You Tube, but I’m like, oh, I see.

Justin Allen: [00:24:13] Okay, sure.

Sharon Cline: [00:24:15] So I did go get the part and then was having trouble taking off like the handle of my shower. So I did call someone and had them come and he was like, So what were you going to do? I said, I was just going to take this off. He’s like, Well, were you going to okay, don’t laugh. But like, were you going to shut them? Were you going to shut the water off? And I was like, What do you mean? He said, In about 5 minutes, your whole upstairs would have been flooded, you know. So then, I mean, it’s not that I didn’t have a respect, but like I got a really huge respect for the fact that I can replace not without too much difficulty, my garbage disposal like I did that.

Justin Allen: [00:24:50] Oh, awesome. Good job. Yes.

Sharon Cline: [00:24:52] Good job. But that didn’t involve, like, running water so much as just making sure I hooked it up correctly.

Justin Allen: [00:24:57] Sure.

Sharon Cline: [00:24:57] I’m just saying, I thought, well, if I can do that, you know, then me and my rent can go try to fix things. But no, I realized. Right. And plus he had a blowtorch and had to do something with that. Did. Yeah. Freak me out.

Justin Allen: [00:25:07] Yeah, right. You never do that. You would never touch that.

Sharon Cline: [00:25:10] No, I’d be calling Justin with Redtail Plumbing.

Justin Allen: [00:25:12] Right.

Sharon Cline: [00:25:12] You and your blowtorch thing, right?

Justin Allen: [00:25:15] Yeah, totally.

Sharon Cline: [00:25:17] So I was wanting to ask you, are you are you sort of on the business side? Do you have like books that you read or podcasts that you listen to that kind of help you along that way? I know a lot of people kind of talk about different podcasts and people that inspire them like that.

Justin Allen: [00:25:30] Sure. I’m not not I guess kind of a little bit. So there’s a I’m in a part of a book club now. It’s called and I guess it’s called Just Can’t Business called I’m sorry who’s ever out there and can’t remember the name but like we just read a book called The Atomic Habit, which was so good. You know that book? I do.

Sharon Cline: [00:25:47] I haven’t read it. I’ve heard great.

Justin Allen: [00:25:49] Things. So good. Yes, definitely. So what’s.

Sharon Cline: [00:25:51] Something in atomic habits that.

Justin Allen: [00:25:53] So like it’s just a it’s one you basically here’s the story I remember. So there was a British bicycling group and they were horrible for years and years and then they got a new coach and he decided to like, look, I’m going to let them sleep on pillows. They like, I’m going to like give them warm shorts to wear all these tiny little things he would fix for months. And then they ended up winning everything. They ended up winning the gold like the gold medals, the whatever, what Lance Armstrong used to win. What was that thing called?

Sharon Cline: [00:26:21] The Tour de France?

Justin Allen: [00:26:22] Yes. Yes. Thank God. I think that was going to come out at all. So they ended up being so good, but it was all by tiny little percentages of making changes throughout time and it paid off to make a huge difference the habitual things they did in their life.

Sharon Cline: [00:26:35] So the notion that you’re making and you’re consistently making small changes, right?

Justin Allen: [00:26:40] Yeah.

Sharon Cline: [00:26:41] I need this discipline.

Justin Allen: [00:26:42] Oh, it’s hard to just start one. Yeah, but it’s one tiny thing a day.

Sharon Cline: [00:26:45] Did you do one tiny thing a day?

Justin Allen: [00:26:47] Yes, I started reading more. Oh, that’s it. Yeah, that’s discipline. So start reading more and getting into a couple other books. And let’s see, there’s another book. It’s called The Emotional, Emotional, Spiritual. I can’t remember what it is, but it’s a book, a Christian book. So I do dive into those things so that.

Sharon Cline: [00:27:05] You weren’t really reading consistently.

Justin Allen: [00:27:06] Before. No, no, no, no. And I mean, just to I did it just whether I’m reading that book, Atomic Habit or something else, just to start learning knowledge of things is what I was trying to do.

Sharon Cline: [00:27:16] But look at what it’s done.

Justin Allen: [00:27:18] Yeah, totally. Yeah. Yeah. And that was only a month ago. So it’s not like I’m a veteran yet.

Sharon Cline: [00:27:24] But you know what I like about when I when I get into a very disciplined mindset, which I’m just now kind of getting back to a disciplined mindset is that I have a. The end of the day, a true sense of like peace, about my life in certain certain parts of my life, you know, where there are days where I’ll go to bed and be like, I didn’t do the this, the this or this, that I thought I was going to do. Oh, that’s fine. But when I kind of put that discipline in my mind of no, like you made a promise to yourself, you need to keep it. Yeah, it’s just something about that that gives me a yeah. A sense of peace I guess is the first thing. I think so. So having like I didn’t even know I did a tiny atomic habit, like, the last three days.

Justin Allen: [00:28:01] You did? Oh, cool.

Sharon Cline: [00:28:02] Okay, cool. Yeah, I know. I’ve been working out again. I’m, like, really? And actually makes me so happy, and I forgot how happy that kind of thing can make me because it bleeds out into other parts of my life.

Justin Allen: [00:28:12] Sure.

Sharon Cline: [00:28:13] So everyone. Everyone wins. Everyone around me and.

Justin Allen: [00:28:16] Myself, you’re happier. And yeah, that joy is going to hell. Yeah, I agree.

Sharon Cline: [00:28:19] All right, so if people wanted to contact you. What would. What’s the best way that can get in touch with you?

Justin Allen: [00:28:26] So the phone? Yeah. Really? All right. What’s it like? What are you asking?

Sharon Cline: [00:28:30] Like, what’s your way? Like if people want to find you. Okay, so is there is your website the best way or.

Justin Allen: [00:28:36] Yes. Yeah.

Sharon Cline: [00:28:38] I think there’s so many.

Justin Allen: [00:28:39] I don’t know. I think so. One of my biggest contributors, how people get a hold of me is Cherokee Connect, which is like I think it’s 80,000 people. Yeah, that’s right. Facebook is. Yeah, because that’s where a lot of these people that I network are and they’ll throw out my name when somebody is like, Hey, I got a water leak or I’ve got who do you know? And so they’ll throw my name out there. So that’s one big avenue. Yeah. My, my plumbing web page, Redtail plumbing dot com or let’s see. Yeah. Just in that those avenues lead to my phone number. But I do have my, what is my, my logo. Is that what’s called a tagline or logo.

Sharon Cline: [00:29:13] Yeah, maybe it is. Yeah. You know what it tagline. No.

Justin Allen: [00:29:15] What is it? Oh, come on. So what it is, is plumbing fail. Call the red tail. So, like, that was my hashtag or whatever. And that’s what that billboard said. It said Plumbing Fail, call the red tail. And then it had a logo and my phone number and all that saying Yeah.

Sharon Cline: [00:29:30] Well that’s a great tagline.

Justin Allen: [00:29:32] That works.

Sharon Cline: [00:29:32] Right? Right. Yeah. Are you on social media too? Like, do you have a good Instagram or any of that stuff?

Justin Allen: [00:29:38] I do have the I have Facebook page, but I am not good at that.

Sharon Cline: [00:29:42] No. Like I just had someone on the show who that’s like what they do.

Justin Allen: [00:29:45] Oh, it.

Sharon Cline: [00:29:45] Is. Yeah. And so how, how important that is for business. And I resist it at all costs. I don’t know why, but I do know that it’s it’s huge. Although another gentleman I had on the show had just put a very small ad on Facebook.

Justin Allen: [00:29:59] Yeah.

Sharon Cline: [00:29:59] And he’s just very successful. Hasn’t made it to yeah. Hasn’t really needed to invest a whole lot in terms of ways. But what would you do. You’d be in someone’s house, like with, you know, a little video of yourself.

Justin Allen: [00:30:12] Yeah. What would I do?

Sharon Cline: [00:30:13] I know. How necessary is that? I don’t know. So do you drive around town and you’re just, like, worked on that house, worked on that place?

Justin Allen: [00:30:19] Oh, that’s what my wife says. So we drive by this one place over here on Dupree Road all the time. She’s like, Did you work a lot? Oh, yeah, I did explain what I did down to the different nuts it is. I think that’s a service guy, though, because, you know, being that what have I done? Plumbing here just specifically in Atlanta for so many years that like that’s one thing you learn the city so well. So I know this city really well, like roads and everything. So that’s one thing about a service guy is you you learn the direction very well because you’re so, so many places all the time. So, you know.

Sharon Cline: [00:30:53] But that’s kind of cool. Like I was saying, each town doesn’t feel like a stranger town. No. Right. You feel like you know.

Justin Allen: [00:30:58] That’s right. Totally.

Sharon Cline: [00:30:59] And you feel like you can call on someone with all of your different business clubs, right? Like if you needed someone to paint, you could.

Justin Allen: [00:31:05] Find a paint in.

Sharon Cline: [00:31:06] A second. But that’s what I kind of like about the networking, is that if I were to call you to come to my house, I know that you care about whether you fixed my house.

Justin Allen: [00:31:15] Well. Oh, I told you, because we’re.

Sharon Cline: [00:31:16] Going to see each.

Justin Allen: [00:31:17] Other. That’s right. That’s right. You know, just not talk to you anymore. Sorry about that, right?

Sharon Cline: [00:31:23] Sorry about that mishap, right?

Justin Allen: [00:31:25] Oh, yeah, totally.

Sharon Cline: [00:31:26] No, but I mean, that’s kind of what the relationships are all about is like not just this moment, but like future moments. And then I can tell people about you, which I have, which is kind of cool too. I think I have put you on Facebook.

Justin Allen: [00:31:35] Oh, cool. Oh, awesome. Thank you so.

Sharon Cline: [00:31:36] Much. Oh, you’re welcome. Glad it worked.

Justin Allen: [00:31:38] Out.

Sharon Cline: [00:31:39] Totally well. Justin, if there’s any, like sort of, I don’t know, an ending words of wisdom. You think you could give to some business owners out there? What would you say? I know it’s kind of a broad question.

Justin Allen: [00:31:52] Shoot.

Sharon Cline: [00:31:52] I know a lot of people talk about like don’t give up things like that. But and that is important, I think. But it’s very easy for me to get overwhelmed with starting anything. Sure. So and I think if someone were out there wanting to get involved in the same industry you’re in, what would you tell them?

Justin Allen: [00:32:08] Hey, I would just so like as I run this, I mean, I guess this would lose itself as I got bigger company and stuff like that. But like, I guess it’s me who kind of runs the company and it’s just known as Red Tail. So like I would put yourself out there as to, to run it lead by yourself alone until you need to grab hold of people, you know what I mean? But and just go for it. I mean, that’s all you can do. You go for it and you see what happens. And then you take the punches. And like I always think to myself, so I was thinking that they ask a business club question and I don’t know how it went over and I don’t know how we’ll go over here today, but I’m good for awkward stuff. That’s how I live. Awkward. Like somebody was like, what are you going to do if something in business fails or it doesn’t? And I’m like, Well, if it if it truly fails, the worst thing that could possibly ever happen to me is I die. Right. So here’s my parting words. And good. This kind of throws into myself in with God, too, right? But like, because I’m a follower of God and if I die, that means that I know my destination and I am okay with it. I know that I my my destination is heaven and I am okay with the worst thing that could ever happen. So parting words is the worst thing. Probably not going to happen to you. So go for it, guys. I would tell you, just go for it and I think you’re going to win.

Sharon Cline: [00:33:21] So I love it. I always come down to, Oh no, I’m going to die. Like that is the number one. Right?

Justin Allen: [00:33:25] Right. Yeah. That’s like people can’t beat death. Right. But the one who did. Sorry. Right now you mind? That’s what I go with, you know what I mean?

Sharon Cline: [00:33:31] So. Yeah, but the one who can’t be. But you really don’t.

Justin Allen: [00:33:33] Yeah, that’s right.

Sharon Cline: [00:33:35] You really don’t.

Justin Allen: [00:33:36] That’s right. That’s right. Yeah, that’s right. Because he beat death. Yeah, right.

Sharon Cline: [00:33:39] That’s I don’t put that together until just now. Well, that’s a really great, great way to look at it and I appreciate you sharing. That’s something I’ll be thinking about later as well. You might. My tendency is to not want to do things because I’m like, no, no, no, I could fail. But, you know, it’s like there is an element of faith to all of it.

Justin Allen: [00:33:55] Sure. No, that’s right. Yeah. Whichever way you go. That’s right. You’re exactly right.

Sharon Cline: [00:33:58] Yeah, right on that quickly.

Justin Allen: [00:34:02] Yeah, you got it. You win.

Sharon Cline: [00:34:05] That’s all I care about. So, Justin, thank you so much for coming on the show. I’m so grateful that you spent the afternoon over here and kind of gave us some fun things to think about.

Justin Allen: [00:34:15] Oh, I’ve had a total pleasure. Thank you so much for having me, Sharon. I love this. This is a blast to me.

Sharon Cline: [00:34:20] You have to come back. We’ll talk more more about deep things.

Justin Allen: [00:34:22] Oh, definitely.

Sharon Cline: [00:34:23] And thank you all for listening to Fearless Formula. I’m Business RadioX and this is Sharon Klein again, reminding you with knowledge and understanding, you can have your own fearless formula. Have a great day.

 

Tagged With: Redtail Plumbing

Patrick Lange with Business Modificaton Group

September 20, 2022 by angishields

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Patrick-Lange-Business-Modification-Group-bwPatrick Lange with Business Modification Group specializes in the sale and acquisition of heating and air companies. Patrick has been an entrepreneur his entire life buying, growing, and selling businesses in multiple industries, including owning a residential heating and air company.

Patrick is considered an expert in the field of business brokerage having earned multiple awards for transactions and dollar volume of businesses sold. Patrick decided several years ago to focus exclusively on heating and air companies after seeing a need for someone with specific knowledge of the industry as well as the ability to market these businesses in an effective manner to help his clients achieve predictable results.

Since he made that transition, he has sold more heating and air companies than any other broker. In addition to facilitating the sale of heating and air companies, Patrick also provides valuations for those who are interested in learning the current value of their business in the market as well as strategies to increase the potential selling price.

If you are looking to partner with someone to help you buy or sell a heating and air business, or looking to see what your company may be worth, reach out to Patrick on his website at www.businessmodificationgroup.com, by phone at 352-440-4604, or by email at patrick@businessmodificationgroup.com. All conversations are completely confidential.

Connect with Patrick on LinkedIn and follow Business Modification Group on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Buy a Business Near Me. Brought to you by the Business Radio X Ambassador Program, helping business brokers sell more local businesses. Now here’s your host.

Stone Payton: [00:00:32] Welcome to another exciting and informative edition of Buying a Business Near Me. Stone Payton here with you this morning. This is going to be a good one. Please join me in welcoming to the broadcast with Business Modification Group Mr. Patrick Lang. Good morning, sir.

Patrick Lange: [00:00:50] Good morning, Stone. Thank you so much for having me on.

Stone Payton: [00:00:52] Yeah, we’re excited about having you on the show. Man, I got a ton of questions. We won’t get to them all, but maybe a good place to start is if you could just share with us mission purpose. What are you and your team out there really trying to do for folks now?

Patrick Lange: [00:01:08] Yeah, absolutely. We specialize in the sale of heating and air companies around the country. And so kind of to that mission, I find that there’s on in the trades, there’s plenty of buyers lining up for the guys doing ten, 20, $30 million in sales, but most of the country’s doing $5 Million in less. And I found that there was nobody really helping them. And so five years ago, I switched my entire business. I was selling, you name it, gas stations, convenience stores, bars, restaurants, flower shops. And five years ago, I made the decision to exclusively just sell heating and air. And we’ve been blessed and fortunate to stay busy ever since.

Stone Payton: [00:01:45] So yeah, let’s back up even a little further. If you don’t, if you don’t mind. What compelled you to get into this line of work of buying and selling businesses in the first place?

Patrick Lange: [00:01:56] Yeah, I came from a financial planning background, so I had a financial planning company and I sold it in 2008 and I bought a small service company, so I bought a swimming pool service company and we grew that over the next five years, probably buying, selling, growing, trading, doing a little bit of everything. And I went to a beanie meeting and I met a guy who told me he was a business broker and I’d never heard of one. And he told me what he did. And I thought, Well, I’ve been doing that for myself for the last few years. I didn’t know you could make a living doing it. You could and told me what I had to do to get started. And I did. So that it kind of ended up here by chance, but have been fortunate. I’ve been a broker for probably 15 years now, 14 years, something like that.

Stone Payton: [00:02:41] So if an investor, an entrepreneur, is looking to at least entertain the idea of purchasing a heating and air business, what are some of the things that they should look for? Green flags and red flags, I guess would be a good way to frame that.

Patrick Lange: [00:02:57] Yeah, absolutely. One of the biggest things misconception that people don’t realize is the first part is many look at doing it through SBA funding, which is an incredible option. But most states require you to have a license and heating and air, and the SBA doesn’t want the seller remaining around to to be that license holder. So biggest red flags, if you don’t have a license, you need to find a license holder, be a cash buyer. That’s where a lot of people call me and get derailed. At the onset, they didn’t realize that. So addressing the licensing issue up front. The other thing is, is buying a business that’s built on service and repair. New construction can be a dangerous business in the trades quite often. A lot of times it’s a race to the bottom. It’s all about volume and low margins. And so buying a business that’s built on service repair and has a good reputation of first kind of key things I stress looking for.

Stone Payton: [00:03:52] Well, I got to tell you, my only real frame of reference for the heating and air business I went to to college, got a marketing degree, and I do find I’m very blessed. But my best friend growing up, he went in and learned to trade and did a heating and air work for the school system and always had his own business. And Curt can buy and sell me three times over. So it’s a it’s a very lucrative business. Right.

Patrick Lange: [00:04:17] And, you know, and I never do that. I’m completely I was completely ignorant to the trades and how I kind of got on the trade side is I, I listed a heating and air company for sale where I live and bought it. I love businesses with barriers to entry and it was a small business and I bought it and I ran it for a little over two years. And when I went to sell it, I realized once again, as I mentioned, there was nobody kind of helping the small guy and started learning about the trades. And I was blown away. I mean, I sell a lot of companies doing ten, 15, $20 Million a year. So I had no clue what could be made. And I see a lot of multimillionaires because of the trades.

Stone Payton: [00:04:59] So when someone’s getting ready on the other side of the equation for on the selling side, it occurs to me and I’ve had an opportunity to to interview some business brokers as well. There’s some you’ve got to get some ducks in a row, right? If you want to get a good market price, you got to get your books. And what are some some things you’ve got to start thinking about when you’re when you’re trying to get ready to sell?

Patrick Lange: [00:05:23] Yeah, there’s really four things I tell people to focus on. And the first one you mention is your books in order. Many people treat their business like it’s their personal checking account. And and everybody is always trying to reduce taxes. And and we have a saying that’s kind of a joke and not a joke is you can’t get paid to steal twice. You can’t hide hide everything from the federal government and then expect somebody to write you a check for it. So so that that’s the first thing is making sure your numbers are in order. The second thing is I stress people specifically in heating and air is get yourself out of the van. If you’re the best technician, the best installer, the best salesman, the best bookkeeper, the best front desk person that your company has, you’re wearing all those hats. You don’t have a business, you have a high paying job. And nobody calls me and says, Hey, I want to buy a business where I work in the sun for 15 hours and then go home and do paperwork for 5 hours. And so getting some separation you in the business, the second building up back on the service base and buyers really don’t like the new construction component so so focusing focusing your business on on service and repair as opposed to that new construction and and then building a good reputation for yourself out there. So that would be the four things that I, I kind of get people to focus on right away. And that typically leads to a higher dollar figure.

Stone Payton: [00:06:53] So what’s the most rewarding for you, man? What do you enjoy the most about the work?

Patrick Lange: [00:06:59] You know, the people? I think a lot of people say that is kind of a marketing thing, but I get to help so many incredible people that 25 years ago didn’t like. Their boss started a little business and for the last 25 years they’ve been employing the community. They’ve been taking care of oftentimes second and third generation customers. They’re supporting the local little league, the high school football team, just great people, great blue collar. To me, it’s it’s kind of small town America, you know, that just somebody who started with nothing but a truck and a dream and many of them and turn them into incredible businesses, wherever that is on the spectrum. For them, it doesn’t need to be a $20 Million company, it could be a $2 Million company. And so so the people I get to work with, the the dreams I get to continue keeping on and the legacy I get to keep helping to continue on.

Stone Payton: [00:07:54] So what’s the toughest part? What’s the most challenging is is it finding the sellers, finding the buyers, getting them to meet in the middle? What’s the toughest part?

Patrick Lange: [00:08:08] You know, the market has been strong in the last few years. There’s been a big private equity push into the market. So it’s not really it’s it’s not really the deal. It’s it’s having finding the sellers with realistic expectations. So unfortunately and I and I say this jokingly only as a way for me to deal with it, I get to tell a lot of people their babies ugly, you know. And what I mean by that is, you know, most small business owners, myself included, their families. Their family was raised in their business. Husband and wife team, late nights, no vacations, and their business becomes their baby. And many people don’t go to somebody soon enough about what does it take to build value in their business. They just go to work and then they come to me 30 years later and say, Hey, I want to sell my business and there’s no real value to it. And so it’s heartbreaking to sit with somebody and say, hey, nobody’s going to want your business because the way you built it. So that for me is the hardest part of my job is is kind of telling somebody that, hey, you’ve done it wrong, and which is why now I spend all the time I can public speaking, doing podcasts like this, writing articles for industry publications to say, here’s what you need to focus on to build value. And once again, I’m not saying every business needs to be a 20, 30, $50 Million corporation, but you should get compensated for what you’ve spent the last 20 or 30 years building and and doing some things right is what does that. And so that really would be the hardest part of my job right now.

Stone Payton: [00:09:35] I think you may have just answered this question, but I’m going to ask it anyway. I’m curious, how does the whole sales and marketing thing work for for you as someone who’s putting these deals together, is it that education and it’s getting out there and yeah, how how do you get your new buyers and sellers kind of into your circle?

Patrick Lange: [00:09:59] So from a seller side, absolutely. Outreach in education, I speak any opportunity I can. I write articles for four or five industry publications. I leave as an example. Tomorrow I fly to Texas to to be at an industry trade show event. So I try to be out there giving out as much information as I can. So that would be on the seller side. From a buyers perspective, we’re extremely strategic in our marketing and we track data, we track information and we’ve accumulated buyer list. So we market it not only to other heating and air companies, but buyers that we’ve worked with online articles. I spend a ridiculous amount on marketing to try to get somebody’s business in front of as many eyes as I can. And the hardest part of the job, obviously, is letting everybody know your business is for sale and nobody knowing it’s your business, right? I mean, everything needs to be confidential. And so so we do everything we can to have a big platform, because I believe the more people that are looking at it, the better price we’re able to get from a selling perspective. And so it’s a combination of those methods.

Stone Payton: [00:11:10] Well, you just touched on something that I’ve been curious about, this confidentiality thing. How do you how do you navigate that, that landscape where you’ve got all this confidential information, but you’re out there trying to help them market their business? I’m operating under the impression there must be some distinct methodology or process that you’ve got to use because you’ve got to maintain the confidentiality, but you’ve got to get the word out there to the buyers, right?

Patrick Lange: [00:11:35] Yeah, absolutely. So it is a fine line to walk and really a great question and one many sellers often worry about. And so, you know, we do that when we market our listings, what we call blind listings. So if it’s a heating and air company, we’ll use somewhere you’re familiar with in Atlanta, I can say ten year old heating an air company in Atlanta. You’re not going to know who that is. But if I say in Thomasville, Georgia, 50 year old heating an air company, well, it’s not a big enough town that has a lot of 50 year old heating and air companies with it. So people are going to know. So so we’re the wording we use the location we use a buyer is going to want to know a general location. But if it’s a small town, we may say southwest Georgia and or or northeast Georgia or, you know, depending on what state you happen to be. And so that’s the first part. And then when a buyer reaches out to me, we have them sign a nondisclosure agreement that basically says if they say anything to anybody, we’re going to sue them, that it’s confidential information and they need to understand that before we give them that information. And and so we have them sign documents that basically say they’re not going to say anything to anybody. And we also try to vet our buyers. So it takes a little longer to get a buyer into our system. But we want to know, are they local competitor? Are they somebody down the street who just happens to be fishing to see who’s available? So so we try to do everything we can to maintain that confidential nature until they’ve already signed something that promises they won’t say anything to anybody.

Stone Payton: [00:13:03] So let’s talk about deal structure for a moment because. It doesn’t always have to be. Here’s your check. Thank you for the business. Right. It can it can look a little different than that, right?

Patrick Lange: [00:13:14] Yeah, absolutely. And so it really depends on who the buyer and who the seller is and what they’re looking for. There’s lots of buyers out there currently looking for some seller financing that can help them often get over the licensing hurdle that SBA may provide an issue with. And so sometimes there’s a seller note involved that once again, the market specifically the last two years in the trades has been super strong. So most of the deals that we’ve done don’t involve any type of seller. Note two years previous. You’d see a lot of seller notes and I think those days will certainly come back. Like anything, it goes up and down and the market’s no different in buying and selling businesses. And so so I think you’ll see that come back. And oftentimes for a seller, there’s tax advantageous or tax haven. It’s advantageous tax. I thought it was easy for me to say that there’s there’s good reasons for them maybe to consider holding a note. The real downside in a business like heating and air is there’s typically not a lot of assets involved. So the risk to the seller becomes a little bigger than a business that had a lot of assets that you would come back and let’s say repo if the buyer doesn’t doesn’t make payments in a heating and air company kind of the blessing and the curse is the the low asset. So when you own it, you don’t have to have a lot of capital because you’ve got some vans, some ladders, some vacuum pumps and really that’s it. So if you hold the note and that seller doesn’t pay, you’re only recourse is now to go get some used fans back. Chances are the employees are gone and now you’re starting back at square one. So for for many people, that makes them nervous or apprehensive about holding.

Stone Payton: [00:14:55] All right. So what about timeline? And I’m interested for both sides of the equation as an investor, someone who might be thinking about doing this, how far out do I need to reach out and start having a conversation with you? And as a seller, how far out do I need to be building a real relationship with someone that has your specialized knowledge and expertise to get me ready?

Patrick Lange: [00:15:19] So let’s take the seller first. And so to me, there’s yesterday for a seller, it’s always as soon as you can. In my opinion, it’s making sure you’re getting your ducks in a row. The market’s going to change, and what people are looking for may change and staying on top of those changes. So most people don’t know where to go to get that information. They are incredible at fixing an air conditioner, but they don’t know anything about selling a business. And that’s for most people in most industries across the country. So the sooner you get that information, the sooner you can start making sure things are lined up properly and you’re focusing on those things. So so that answer is always sooner rather than later. On the buyer side, I think doing as much education as you can ahead of time is beneficial, but really each deal is going to be different and the market is always going to be different and interest rates are always going to be different. Right now, SBA loves heating and air, so if you’re already in that space, it’s very easy for you to buy somebody else with no money down and often cases so. So when the time is right for you is when I start focusing on it. Because many people look at say, I want to buy three years from now. Well, the reality is the market’s going to change so much in the next three years. What you learn today may not be extremely beneficial when it’s time to write that check.

Stone Payton: [00:16:41] Yeah, no, that makes perfect sense. All right. If our listeners would like to reach out and have a conversation with you or somebody on your team, what’s the best way? Whatever you feel like is an appropriate is appropriate. You know, a website, phone number. I just want to make sure they can connect with you, man.

Patrick Lange: [00:16:56] Yeah, absolutely. I appreciate that. And so my website is Business Modification Group. Once again, my name is Patrick Lang and I’m all over social media, Facebook, LinkedIn, connect with me anywhere you can and you can call me directly. 3524404604. That’s 3524404604. I’d love an opportunity to help out any way that I can.

Stone Payton: [00:17:22] Well, Patrick, thank you so much for joining us today. Man, you’re doing important work. We appreciate you. And yeah, just as I promised when we opened a conversation, exciting and informative. Thank you so much.

Patrick Lange: [00:17:37] Hey, I really appreciate the opportunity to come on with you today. I’ve had a great time.

Stone Payton: [00:17:41] All right. Until next time. This is Stone Payton for our guest today, Patrick Lang with Business Modification Group and everyone here at the Business Radio X family saying we’ll see you next time on Buy a Business Near Me.

 

Tagged With: Business Modificaton Group

BRX Pro Tip: How to Move From Idea to Action

September 20, 2022 by angishields

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BRX Pro Tip: How to Move From Idea to Action
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BRX Pro Tip: How to Move From Idea to Action

Stone Payton: [00:00:00] And, we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s visit, if we can, this process of going from simply having an idea to taking action.

Lee Kantor: [00:00:16] Yeah. If people are like me, they have tons of ideas but they don’t execute anywhere near the amount that they could if they really wanted to do this, this is an experiment you can try. It takes an hour to do this experiment from start to finish. So, this is a way that if you want to really narrow down and make hard choices and actually execute a plan, you can do this in one hour.

Lee Kantor: [00:00:41] So, here is the plan. Set a timer, 15 minutes, and then start listing ideas. That’s it, 15 minutes start listing your ideas, then pick, at the end of the 15 minutes, pick your top three ideas. Okay. Once you’ve done that, set a timer for 30 minutes and then sketch out a rough outline, a one-page action plan for each of your three ideas. And, all you have to do is include in this action plan the pros and cons of taking that action. That’s it. So, 10 minutes each, you got your three ideas. Ten minutes each for each one of them. Write a one-page plan. These are the pros and cons of doing each one of these things.

Lee Kantor: [00:01:25] Then, finally, the last thing you do. Now, you have three pages, three mini business plans of three different ideas. Now, send those three pages to three business colleagues, friends that you trust their opinion, you respect their opinion, and ask them to read through each of those three and to choose the best ideas/plan for you. And, you tell them that look, whatever you pick – you know, I’m sending this out to three people. Whatever the consensus picks, that’s what I’m going to be starting on Monday and then just do it.

Lee Kantor: [00:02:03] And, this way you have a structure. You have things you can execute. You can get the idea out of your head. You’re going to kind of play out some scenarios, some trade-offs, and you’re going to send it to somebody who’s going to help you make a decision and you’re going to take action. So, in one hour, you can move three of your ideas from in your head to into the real world if you kind of do this plan.

GACC South Unplugged – Lars Oltmanns with Up To Good Energy Drink

September 19, 2022 by angishields

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GACC South
GACC South Unplugged - Lars Oltmanns with Up To Good Energy Drink
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We conducted this podcast in the conference room at the GACC South offices in Atlanta, Georgia. Our guest Lars Oltmanns with Up To Good Energy drink, and our host Matthias Hoffman of the GACC South, are sitting in a Strandkorb. You may be able to take this beach cabana home from an upcoming fundraiser. Find out more by listening to the show!

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Tagged With: GACC South, German American Chamber of Commerce, German American Chamber of Commerece of the Southern U.S., Lars Oltmanns, Matthias Hoffman, Up To Good Energy

Andrew Reibly and Bobbi Cowart with VIBE Realty

September 19, 2022 by angishields

Cherokee Business Radio
Cherokee Business Radio
Andrew Reibly and Bobbi Cowart with VIBE Realty
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Sponsored by Business RadioX ® Main Street Warriors

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Andrew-Reibly-headshotAndrew Reibly is a VIBE Realty Brokerage Owner, Realtor, State Licensed Residential & Light Commercial General Contractor, Residential Housing Investor in Georgia.

His goals are to help a diverse group of clients to buy & sell real estate, and build and/or renovate their homes and businesses while maintaining quality craftsmanship and a strict budget.

Specialties: Realtor, Managing residential & light commercial construction projects, as well as assisting clients in buying & selling residential and commercial real estate. Specializing in FHA 203K renovation loans.

Connect with Andrew on LinkedIn.

Bobbi-Cowart-headshotBobbi Cowart has vast professional experience in banking, insurance, and real estate. Her wide array of skills and expertise have helped propel her forward as a leader in her career. That leadership has inspired her to achieve the dream of owning and running her own real estate brokerage. Bobbi began her career working in the banking sector for over twelve years. She has always worked with smaller, community banks where she felt there was more of a personalized experience for her clients.

After leaving the banking world, Bobbi worked in the insurance industry and was licensed in property, casualty, life, accident, and health policies. Bobbi turned her eyes to the real estate industry and began working towards her license while working in insurance. She became licensed for real estate in 2009 and has been a full-time realtor since. She initially specialized in commercial real estate and land, however, residential real estate is where her heart belongs.

Bobbi is a fun-loving person who loves the personal relationships that real estate allows her to establish with her clients and colleagues. She is a proclaimed people person and loves to spend time hanging out with others whether it is having fun or collaborating on a deal. She loves to laugh and has a not-so-secret talent for winning at common bar games such as darts, pool, and shuffleboard.

Her contagious, fun personality has helped her become an industry leader in the area. Her favorite part of the job is the relationships and the feeling of knowing that she gets to help her clients with such a sweet life moment. When she is not working you can find her listening to live music or snuggled up with her fur baby, Snickers.

Connect with Bobbi on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Renee Dierdorff: [00:00:27] Hi everybody. My name is Renee and I’m with.Amy.And we are with Kid Biz Radio. We are here to create conversations about the power of entrepreneurship and the positive impact that journey can have on kids. Today we are here with Bobbi Cowart and Andrew Reibly from Vibe Realty right here in Woodstock. Thank you for being here.

Andrew Reibly: [00:00:46] Thank you.

Bobbi Cowart: [00:00:46] Thanks for having us.

[00:00:47] Yeah. So as you know, we’re all about businesses and kids learning through being business owners. So can you tell us a little bit about your business and how you got started?

[00:00:58] Sure. Yeah. So I am originally just a custom builder and renovator, and when we had the recession back in oh nine, I decided to get diversified and become a realtor. So I still do both. And Bobby and I met at a previous brokerage and became fast friends and have done deals together, have been project partners and that kind of thing. And yeah, so that’s my story.

[00:01:26] Okay.

[00:01:27] Well, I was a banker in a previous life and when 2739 happened, I lost my job because I was a commercial lender for small community banks and had to regroup and figure out what to do. I had a ton of real estate knowledge through that, so real estate seemed like a natural path and I had a great mentor that encouraged me to get my real estate license. So I did.

[00:01:49] That’s great. Great. I know you said you do general contract work as well. So is that something? I mean, do you feel like that’s more full time or is it like which one do you do more often? Or is it really just.

[00:02:03] Really they’re both. Because the way I categorize it is it’s real estate services. I’m just a full service, real estate service company and guy. So I can help you buy a property or buy land and build on it and sell your property. So it’s just a full service deal that goes hand in hand.

[00:02:20] Do you feel like it’s really helped with your general contracting Business.

[00:02:24] Big time? I mean, great book to read, especially for your listeners and the kids is Who Moved My Cheese Say Wonderful book. It’s a very simple if you all heard.

[00:02:38] I haven’t.

[00:02:39] Trust me when I tell you. You all should read it. Yeah, everybody should read it. It is a wonderful book and it’s just basically about getting diversified, but it’s a very easy, simple read. It’s almost Dr. Seuss ish. Yeah, so. But it’s great. I think I wanted to have my business model that way. And so to answer your question, it was it’s diversified sort of within the same kind of industry. So I think it’s been phenomenally helpful.

[00:03:07] They complement each other.

[00:03:07] hey really do. My main revenue stream would be the building side, and then as a secondary is the real estate, if you want to kind of, you know, rank them or whatever. But they’re relatively close and it’s all tied together in terms of you also think of everybody, of course, initially thinks of revenue streams and stuff, but for the marketing aspect as well too, right? Because if I’m talking to you about buying and selling you guys house and the real estate side, I’m also a builder. Oh, I have somebody. Or maybe I want to do that. So it really is a great marketing tool for that.

[00:03:46] And you have the knowledge of what someone’s getting into and what to look for.

[00:03:51] That’s a huge deal on the real estate. A lot of my clients like using me because I think there’s better. Realtors like Bobby, I think is a better realtor, but people will use me because I’m a builder, so they’re like, I want your builder I on these projects. Or if it’s an investment deal, I do investments as well, like flipping houses and things. So they bring me in on that as well.

[00:04:14] So it’s a huge advantage for our brokerage to I. Most brokerages don’t have a general contractor who especially is an owner. And because he’s not just an agent, he’s an owner, he’s invested in this business. So our agents have access to a general contractor. So it’s huge when you get those scary inspection reports on a home, he they have someone they have a resource to come talk to, not just the inspector, but someone who’s actually renovating and building. So I think it’s a huge advantage for our agents and not ever, unless you’re with Vibe, you’re not going to have access to luxury paying.

[00:04:55] Nice marketing.

[00:04:56] I was going to ask if you guys leverage that in your general marketing that you do and you mentioned.

[00:05:01] It, but it’s certainly a value add for our brokerage. And and and it’s not just corporate speak, you know, it’s it’s actually in marketing. You know, of course, you become friends with people in the brokerage and they know they can come in any time and chat with me about, you know, what I think about this or that and is this serious? Not serious and happens all the time. And I think it is a great value add for our our agents in us for sure.

[00:05:27] That’s awesome. So you guys were talking a little bit about invest, sorry, investments and things like that. And our topic today is introducing kids to personal finances and budgeting. And I think regardless if someone has children or not, this is a lot can be added to the conversation because everyone has experience with money. Everybody uses money. You have your own childhood experiences and how you learned it or didn’t learn it for sure. And I think that all of the different perspectives and frames of references to where you are now can help other parents out there and kids learn.

[00:06:05] Agreed. Agree. Bobbi was saying beforehand she goes, well, I don’t have kids, so I don’t know, but she’s a banker, so.

[00:06:11] I know about Money.

[00:06:12] That’s a huge and as a value add to viability, being a banker and a commercial lender, she brings a huge part to the financial piece and to this to this conversation. I think she would be she’s super valuable as well.

[00:06:27] Maybe I’ve experienced some things like maybe with young like young buyers, maybe they’ve come through that they didn’t know and things like that. Just buying a house. I mean, that’s kind of part of the whole money. Talk to how it works, how credit works and all. I mean, it could opens up to a larger conversation. Our target audience around middle school is tend to be where we get a lot of interaction. And so. Trying to not dumb it down like it’s the worst word in the world or phrase in the world. But make it engaging for kids that age.

[00:07:02] And simplify.

[00:07:03] And simplify like you were.

[00:07:05] Have to be.

[00:07:05] Complicated, right? We’re talking about the move. My cheat who move my cheese being like I no one wants to read a textbook on that kind of thing. Right. For even for adults, it needs to be engaging.

[00:07:15] Absolutely.

[00:07:16] So.

[00:07:17] Well, and I’ll tell you and and really, you know, I think it becomes a it’s a self-indulgent for adults a lot of times. And I’m that way I’m very nerdy. I love to drill down. And I know I probably drive people crazy with data points. And I want to know this and listen.

[00:07:35] No, not.

[00:07:38] You know, it’s fair. And but the that’s just because I enjoy a self indulgent. I think I think we all want to feel like we’re smart and doing that. But listen, honestly, there there nothing in life has to actually be complicated. Absolutely nothing. And if you’re super smart, you can run down rabbit holes and all, but you can also then translate it to that. And I think what you all are doing is wonderful with kids and entrepreneur. Oh, yeah, because I’m obviously we’re entrepreneurs. I’m a serial entrepreneur. I love having my multiple businesses and I think it’s the absolute backbone of our country’s economics. And, you know, I can’t imagine ever being stuck in a corporate office and God bless people that can do it because.

[00:08:31] Right.

[00:08:32] We got to have them, too, right? I mean, they’re they’re like the old Wiley Coyote and Roadrunner where they clock in and clock out. It’s definitely not a thing for me, but I think it’s great that people can do that. But teaching kids to be entrepreneurs is phenomenal.

[00:08:47] Yeah.

[00:08:48] I think one of the biggest things that impacted me from like thinking about how I manage my money and especially savings is very important to me. I learned it because my parents didn’t do that. So any time there was an emergency or something breaks at the house, my parents were constantly scrambling, trying to figure out How do we pay for it? Can we get a new credit card? So that sticks with you. I learned by seeing maybe what not to do. So I’m not a parent, but I was a child, so I kind of saw some things that.

[00:09:28] That makes a difference.

[00:09:29] Yeah, it’s structured how I tried to live my life.

[00:09:32] Yeah, I.

[00:09:32] Think those lessons are just as impactful as.

[00:09:35] Absolutely.

[00:09:36] As, you know, what to do. In fact, I think those lessons are actually more impactful. You know, you can learn stuff, but we all know I used to when my kids were growing up, I coached football and softball for my daughter. And, you know, it’s one thing to tell a kid that you’re going to get hit and it’s going to hurt. It’s not going to kill you. You’re going to be fine. But until you actually get hit and have the wind knocked out of you or a ball hit you or something, you know, skinning your knee and then you figure out, okay, maybe I should not do that kind of thing. So I think that’s super impactful. I think seeing what not to.

[00:10:16] Do and being able to share that experience, you know, that’s what we kind of are wanting to do here is be able to share the things that you did learn. And I know some people learn through experiences, you know, have to learn the hard way. They say, Oh, absolutely, I’m not that person. There’s people in my life that are my husband is one of them. That’s, I think, why we work well together, because he just had the courage to try things anyway and learn that way. Yeah, but I was the one afraid to break the rules and I want to know what the rules were and that kind of thing. So I was like, Oh my gosh. I had to, you know, I needed to know step one, two and three. But yeah, being able to share the things because regardless of how prepared you think you are, there’s always something that life, a curve ball or something that life will throw you. So it’s not I just kind of wanted to jump into a topic because she and I both have I don’t know if you’ve heard of the green light card.

[00:11:10] I have not.

[00:11:11] It is a and I’m sure there’s other ones out there, but she and I both use these with our kids and they are debit cards that a kid can have that runs through your bank. But you have an app so you can pull money from your bank into your parent wallet and then disperse that money to the kids and they can save, spend, give that whole thing. But they see it digitally. That’s how everything’s done. I know when I was growing up, my mom gave me an old check register and we did my money that way and she would write me a check. And because that’s what that was, what it was. And the late eighties, right? There were.

[00:11:43] No portals.

[00:11:44] There weren’t. There weren’t. And so, you know, we’re just taking the same idea of. Teaching your kids money and good habits, etc., etc., and doing it the way it is today. I don’t know if you want to talk about the positive experiences you’ve had with it or.

[00:11:59] Yeah, I can. Absolutely. So I have three daughters and they each have a green light card and it’s been really beneficial because it’s a lot easier because I never carry cash, but to give them their allowance and they can see money coming in, they can order their own things on Amazon and see money going out. They can use them, they have PIN numbers, they can go to the store and use them. And so they each individually have their own businesses. So when they get a profit from our expose and have a really good day, we disperse it between spending and savings and they can see their savings grow versus and their and their spending categories. So I think for them it’s been really beneficial. It’s not just like because they can it’s visual, it’s not just like at the bank somewhere and they don’t know what’s going on. Yeah. So then seeing like, oh well my sister has this much in her savings and maybe I should catch up or whatever, you know, or like I have this much in spending and do I need to spend it all right now or can I transfer some? And so they they’re learning a lot through that. I think it’s been great.

[00:13:00] Makes them think twice before buying the thing at the store.

[00:13:03] Well, some one of them is very money conscious. The other two are like, let’s spend it now.

[00:13:09] Well.

[00:13:09] It’s cool that and I think that school and you were talking before about you and your husband, huge difference between boys and girls, how we do things and we talk about that a lot. And I think it’s I think it’s great to have both perspectives. You know, it’s yin and yang. I always say that girls are more smarter than guys. Exactly. But it’s not better necessarily. It just means you guys think about things more. And, you know, I know most guys like me are like, I want to think about it, but there comes a time. I’m like, we’re going to try to.

[00:13:42] Make a decision.

[00:13:43] And not get. In fact, we just had a mastermind where don’t get paralysis by analysis. And I think I think women are prone to do that a lot of times because of the security aspect. It’s like, that’s not safe. I got to do this. I got to protect my family. It’s just it’s just in you. And I think you have to account for that, you know, and those are smart deals, but to me, it can also be a little bit of a curse. Whereas guys, we can also be a little too dumb and quick. So there’s a sweet spot, I think. And I think Bobby and I work well together because we tend to do that. You know, I’m like, you know, let’s, let’s think about it for a minute, but then go. And she’s like, Wait, wait. I got to think. And I’m like, I just, you know, basically grab her hand and we’re.

[00:14:24] Doing this.

[00:14:24] And she’s like, Oh, God, here we go.

[00:14:26] And she you get a day.

[00:14:28] The only issue I have is a lot of times we’re jumping out of the plane and I’m still trying to put a pair of.

[00:14:33] Shoes on, you.

[00:14:34] Know, yeah, it’s going to happen.

[00:14:36] And I tell her, you have the rest of your life to put your parachute on on the way down.

[00:14:40] Oh, gosh.

[00:14:43] I’m an old paratrooper, so we’ll we’ll do airborne jokes sometimes.

[00:14:47] That’s okay.

[00:14:48] It is good to have someone, though, to push you outside of your comfort zone, because when you are ultra conservative, especially on a financial side, that can be very good, but it can also hold you back from making investments that can make you a lot of money. So yeah, sometimes it’s good to have someone that’s like, okay, we analyze the numbers. We’re like, Go, let’s, let’s do it.

[00:15:10] Go do it. Scared? Yeah, I think that was kind of my motto.

[00:15:13] That’s kind of how this brokerage was to a certain point, right? Like we talked about it, we talked about it years before we did it, and then circumstances were different for both of us. We were at the same brokerage again and not happy with certain things. So we started a discussion and I had to push him into the discussion. And then once I pushed him in, he’s pushing me out of the.

[00:15:36] Plane like a minute. Yes.

[00:15:39] So be careful what you wish for, then.

[00:15:41] Yeah, yeah, yeah, that’s right. Yeah. Well, she and I work well, the yin and the yang, too.

[00:15:46] With this complementing different personality.

[00:15:50] Yeah, I think you come up with a process, right? And then both of those are valuable. I think our politics today could use that, you know? I mean, look what a mess that is. And people don’t even want to talk about it. And what a great subject that we all want to talk about. But then it gets too messy.

[00:16:05] Sometimes it gets.

[00:16:05] Too messy and it’s like, y you know, you need both sides of those things.

[00:16:09] Information.

[00:16:10] You need information. And you know, there’s a compromise to be found in the middle for everything. Yeah, I think there’s also seasons in lives. Like you guys have, you know, adolescent children, I guess you would call them or whatever. Your season is going to be much different, you know, now than it will be, as I am an empty nester now. So the way we look at things and manage money and how we teach kids and talk to kids.

[00:16:36] Mm hmm.

[00:16:36] I think it’s brilliant. Y’all are talking to kids about money and intentional. I think everything should be intentional about that like you guys are talking about doing. Because now I’ll tell you what’s wonderful is I talk to my. Kids who are grown. They’re 24 and 23. You know, he’s an Army Ranger and she’s a nurse. And I get to talk to them about what they do with their money and things. And they come to me for advice and.

[00:17:01] Did you do that when they were younger? Absolutely. You’ve just developed this relationship.

[00:17:04] Absolutely. And it changes as they grow. You know, I always believed in me and intentional. And, you know, it was raised and they were kids. I was raising adults. So I would talk to them like you guys do. I love the the green money card thing as a wonderful deal and saying you have to save because there’s things you’re going to have to pay that you don’t want to pay. And if you spend it all, then you’re going to be in trouble. And it’s amazing that a lot of adults don’t know that. You know, it’s tremendous. It’s like and I used to be harsher. I’ve gotten older. I’m I think I’m moving into grandpa mode, but I’m like, you know, how stupid is that? You know? And how how can they not know that? But they just really don’t know it. They’ve never been taught or trained or those kinds of things. And, and so I think, yeah, I definitely did it with my kids and said, you know, here’s the deal and you can save your money, you can spend it, give them the option, let them develop the thought process.

[00:18:04] How.

[00:18:04] They manage their money.

[00:18:06] See which direction it leads them like and what the good and the bad of that is.

[00:18:10] Yeah. And let them go through and skinned their knees sometimes.

[00:18:12] Oh absolutely.

[00:18:13] If they want to spend it all.

[00:18:15] Run out of money in that need.

[00:18:16] Yeah. And that ties back into where we are with our organization. Just teaching them these hardships now. You betcha. And they become lifelong skills in the long run, right. I love that we’re teaching them that. Yeah, you can mess up and you can make poor choices. You’ll be okay, but.

[00:18:32] You’ll be okay.

[00:18:33] And it’s better to do that now and understand that process in that journey rather than later in life when it’s a lot harder and there’s more factors, you know?

[00:18:41] Sure. I think it’s wonderful. Yeah. And and when they do, you know, they decide to spend their money, don’t bail them out.

[00:18:47] Right.

[00:18:48] If your other kids are eating and you’re like, Oh, I feel bad because they’re not don’t feel bad, you are teaching them the greatest lesson ever. The feel bad is yours is.

[00:18:57] Your problem, right? Yeah. It’s like your thing.

[00:18:58] It’s your.

[00:18:59] Thing. Yeah.

[00:18:59] Let them sit over there and go.

[00:19:01] You’re not doing them any favors.

[00:19:02] Doing them any favors. You’re making yourself feel better. Let them sit over there and hate that. And the next time I bet you that kid goes, You know what? I’ll save my money because I want ice cream with my brothers and sisters and friends next time. Just the greatest lesson you can teach them that is that we’ll give back to them for the rest of their life.

[00:19:21] It’s like you said, you’re raising adults. Yeah, the kids. Right. You need to guide them. And that’s your job as a parent is make sure they’re ready. And when you were talking about like kids that you’ve seen or just in general, like, how do kids not know this? It’s you want them to feel empowered. Sure. And have the resources that you need. And it’s about, I guess, having control in their life and having a plan. And, you know, yes, things go can go south, but you can talk about that as they grow up and just having real applications like with the way that we use the green light card and just through the experience of building a business and showcasing it at our expos and all of that, it’s all to give them something to because we were talking about, I think about kids and needing be engaging. Just telling them isn’t, you know, we’re just trying to provide.

[00:20:11] Those living experience, feeling living.

[00:20:13] Doing totally the hurt and the the tiredness of being up, making your inventory, you know, up to midnight or whatever, all ready for it, you know, like you learn things and responsibility and then the pride that get afterwards is huge.

[00:20:28] So something that we see with a lot of realtors is that they don’t save for taxes, for example. So when you’re talking about these children as being entrepreneurs and building a business and then you talk about, you know, like your example was, well, now I don’t have any money because so I can’t have ice cream with my siblings. There’s also a business component in there that like, for example, for to make things simple for me with my budgeting, when I make money, I just do everything in percentages. So I move a certain percentage into savings, a certain percentage goes towards taxes, and then I figure out what you know. Then I have a percentage for all my expenses, right? So I think sometimes just breaking it down into like percentage categories.

[00:21:18] Yeah, makes.

[00:21:18] Sense. And that way they make sure they set aside. But that is one thing that we see. It’s a big.

[00:21:23] Problem for.

[00:21:24] Some, especially realtors, right? Because sometimes they don’t think of that as like they’re a real business and then they haven’t saved for their taxes. And then and.

[00:21:32] Then it’s a nightmare.

[00:21:35] For sure.

[00:21:35] A nightmare because, my gosh.

[00:21:37] Uncle Sam does not play when it comes to that.

[00:21:39] Right. So we want to help people before they get there. Yeah, that’s a great.

[00:21:43] Also with the green light card you can not that this is like just a commercial for green light but just. Something that I’ve noticed. You can categorize their savings portion. So we’ve broken theirs down into like just general savings and business savings because they know that Romney can’t be the sole investor in every single thing for their business. Like I’ll do the big stuff. But if there’s something else and you have money in that business savings account, guess where that money is going? You need to buy more supplies. So just like reiterating the breaking it down into different categories that you will have to reinvest in yourself and your business.

[00:22:22] Super smart.

[00:22:23] Yeah.

[00:22:23] Oh, those are huge. And, you know, like Bobbi was saying, I mean, she’s one of the smartest ladies with finances and all that thing ever.

[00:22:31] And and I do love it, actually. I’m a finance major also.

[00:22:36] Yes.

[00:22:36] So she numbers are your jam 100%.

[00:22:39] And she can go down a rabbit hole and get as complicated as you want. But think about what she just said. She just breaks it down. Simple, very, very simple.

[00:22:49] So otherwise I won’t do it.

[00:22:51] Yeah. Yeah, right. And your process, that’s the perfect point. As you’re, you know, know it, get as extensive knowledge as you want on it, but just have a very simple process. X goes to taxes for saving, X goes to reinvestment and X goes to play. Because I think that’s a huge part. We, we work to enjoy our lives, so make sure you’re intentionally doing those things. But I think it can be very simple. I think you want to study it and know it and get smart, but be intentional, make it simple, and if you follow that, it’ll keep you out of trouble for sure.

[00:23:29] So the reason I brought up green light was and the reason this whole topic came to be was because I get that I have one, but it’s in my Facebook feed ads for it. And one came up the other day and there the ad is for kids getting paid, doing chores around the house. That’s how they marketed it. In this particular ad, I went to the comment section and there were people just saying, You shouldn’t. This is like just dog in the whole concept because you shouldn’t pay your kids to do chores around the house. I think, you know, my ever so humble opinion that everybody’s family values around that can be different. And what I commented was, you know, think outside the box on how you can use this tool. It’s a tool to teach your kids. That’s the whole point of it. And if you personally don’t want to pay them, do chores, what else can they do to earn money? Right, because that pride part or delayed gratification, is there some sort of goal you can set because they want a bike, you can have them do certain things, whatever it is, because they’re just just writing it all off and you’re missing the whole point. So we kind of had a talk talk about the other.

[00:24:38] Day, right? I mean, you have to set like so from my kids get paid on their chores, but they also have their businesses where they make money, but it’s set up differently. We’re like certain chores are new, more things, you know, just like in the real world, look at it more like a commission rather than like an allowance or whatever, like that. What work you put into it is the rewards you get out of it versus like the amount of money that you get out.

[00:25:01] Oh my goodness, can I stop you there?

[00:25:04] And that is. Yeah.

[00:25:05] Because we have and, you know, this country is getting to be and it’s not I’m not going down a political rabbit.

[00:25:14] Hole.

[00:25:15] But we.

[00:25:16] Are we.

[00:25:16] Don’t have time for.

[00:25:17] That.

[00:25:18] Right. But but the country is becoming very socialistic and that and I think, oh, it’s such a foolish thing to not teach your kids that some things are more valuable than others. And look at the mess we’re in right now with college loans and all that. Oh, you got to go to college and get an art history degree and have $100,000. If you know business that is a terrible investment. Go to trade school, become a plumber. All of we said earlier, I was a builder, my electrician, my builder, I mean my electrician, my plumber, my HVAC man, my framers are all six figure people.

[00:26:02] That’s a trade.

[00:26:03] Yeah, because it’s trade is valuable now, you know, it’s not to denigrate anybody but jobs that aren’t as important. They are not going to get paid more valuable lesson everybody wants to this thing about participation trophies. No, the quarterback gets paid more. You know why he’s more valuable? He is. Don’t take it as he’s a more valuable person.

[00:26:28] But what he does, what he does, the whole thing, it’s different.

[00:26:32] People get it so messed up and it’s like, who?

[00:26:35] Right. I.

[00:26:36] I think everybody’s got 100% value, you know, as a person and individually.

[00:26:42] But when you put it into a work environment, it changes.

[00:26:46] It does. It changes big time. And that’s. Why Elon Musk and Jeff Bezos, who is on Thursday night football last night, our billionaires, because they came up with something that was so super important and they get paid. That is a huge lesson to teach. I mean, it’s you know, it’s one of those things to wear. And if it’s your calling, then teach them. Oc Pastors, you know, generally don’t make that much money. It’s your calling, your values different, but you really better know how to manage your money because you’re going to make less.

[00:27:18] Of it, right? Yeah.

[00:27:19] Yeah. You can still find your passion in what moves you.

[00:27:22] But understand.

[00:27:24] You have to understand the value and where your money is going to come from and how that’s going to impact what you’re doing or if that is going to impact what.

[00:27:31] You think it teaches. Get like chores, for example, when they’re younger, I think it teaches them to that. When you are out in the real world doing your job, you’re going to be tasks that you love doing and tasks that you really hate doing or dislike very strongly. But you still have to do them, do it, earn the money, right? So I’m sure cleaning toilets is on the bottom of the list where, you know, maybe wiping the countertops off is not so bad. Right. But I think that that’s important to understand, that that’s part of life and it’s going to be part of your work. I love being a realtor. There are parts of my job I do not like. I love being a brokerage owner. There’s parts of that I do not like to be.

[00:28:17] Could that be partner related?

[00:28:19] There has to be uptown.

[00:28:21] I’m kidding.

[00:28:23] Yeah, of course. Yeah, I will brag on my daughter or my oldest daughter who’s in the room with us. She’s 13. And so her skill set is going to be different than her seven year old sister. So she cooks dinner for the family twice a week. That job gets paid more because that’s a skill set that she has that her sisters don’t have.

[00:28:41] Right?

[00:28:42] Perfect. But does feeding the dogs get that’s a daily menial task, right? That doesn’t get the same. Amount or commission or whatever. So.

[00:28:50] But do you guys talk about all of that? It opened a conversation with her.

[00:28:54] Yes, it has opened up that conversation and just learning because she’s always like, why do I have to do it if she can do it, too? Or, you know, like the same thing. But it’s the concept of, well, that is part of the household. That is something that you can handle, you know, and things of that nature. But. And do you have to keep your room spotless? No, but you have to. You know what? I’m trying to teach you to be an adult at some point. Like there are things there are things that you have to.

[00:29:18] Do.

[00:29:19] Whether you want to or not.

[00:29:21] You may hate me for saying this, but I think there could also be some negotiation skills learned in the chores, even amongst siblings.

[00:29:30] Because, oh.

[00:29:30] Let’s say your one of your chores is cleaning the toilets. Well, you could negotiate with one of your other siblings.

[00:29:38] They do it.

[00:29:39] Anyway to keep a portion of the money for it.

[00:29:41] That inspires absolutely.

[00:29:43] Them to do it.

[00:29:45] I think so far, not as much negotiating as maybe conning their sisters to help or to do more.

[00:29:51] Robberies not allowed. So let’s say negotiate.

[00:29:54] Call it negotiation. Absolutely. Yes. Learning how to do that.

[00:29:58] I think that’s brilliant. You know, and if you find a kid that’s getting paid X and pays them less to have their little siblings do it, I think.

[00:30:06] Right.

[00:30:07] That is next level.

[00:30:08] It’s management, right.

[00:30:10] It’s just some parents that listen to this are going to be like, who is that? Bobby said she had no children.

[00:30:16] Why she. No, I think that’s eye opening.

[00:30:19] It’s management. You’re still teaching them life lesson 100 years and the things are still getting done 100%. So if there’s another way to do it that everybody, quote unquote, wins problem solving, it’s problem solving skills.

[00:30:31] Yeah.

[00:30:32] I’m brilliant.

[00:30:33] I’ve probably just caused a lot of no children.

[00:30:37] I think you opened eyes. I don’t think.

[00:30:39] No, we talked. I mean, the whole thing was thinking outside the box, you know, like it brings that conversation to the forefront. And, you know, you get to have these, you know.

[00:30:48] Different perspectives, like there’s no one way.

[00:30:51] I am so impressed with what you guys do in this whole deal. Oh, I think it’s phenomenal. I think it is definitely a part of our solution to society. You know, I always say millennials get a bad name, probably well deserved in a lot of cases. But I’ll tell you something, they’re just people like everybody else and somehow have locked into a misguided idea, you know? But what you all are talking about is people will just teach their kids these basic things. They will go forward and they will be fine. You know.

[00:31:27] You know, something I think that you guys do is extremely important in the age where most children are behind a screen of some sort, is teaching them people skills and the fact that you provide networking opportunities with their peers. So I was reading on your website about the things you provide.

[00:31:44] Yeah.

[00:31:45] And I think that that is essential because there’s always going to be a certain amount of communication in most jobs with like human interaction. And if the children don’t have a chance to learn how, learn those skills in a business setting like they’re doing this.

[00:32:01] For sure.

[00:32:01] For themselves. Yeah. Like I think that that’s a wonderful opportunity you provide.

[00:32:06] We notice to like at our expose so these kids who may not have a lot of experience talking with adults outside of their family or even their peers in general, just that physical communication, they come out of their comfort zone because adults are taking interest in what they’re doing. And it that you see that sense of pride and confidence grow because they’re engaging like and it gives them that power back like, yeah, this is my business, this is what I do, this is my passion and I want to talk about it. And adults are like, Please tell me all about it. Why did you choose this is it’s a different environment than you would say, like a regular vendor market where it’s just adults that are just there selling. You don’t really do that engagement with. It’s not expected because it’s not expected. But these kids, people want to know like this is in different it’s different and it’s like you’re curious and all of that. And so people are adults are engaging and it gives that the kids this power in that confidence and it it comes back to that communication like our kids have learned how to communicate with adults and it’s that’s huge.

[00:33:11] It is a it is a huge deal. And I’m very nerdy, my degrees in sociology. So I’m a builder with a sociology degree and a minor in history. So one of the most successful there was a study done so for for the most successful people in life, they were kids that would talk to adults. And that is a direct correlation of how they were raised. So, you know, it used to be in the older days, don’t speak until you’re spoken to and all these things. And they and they they showed where kids that were allowed to. Be engaging were ultimately more successful. And because something also like from the biological standpoint, their brains are being wired. Yes, they are. Until they’re 24, their frontal lobe is not developed yet. So when you’re teaching them these things, it is wiring their brain to be successful and to have processes and do things. That’s amazing. And so there’s there’s that component to it, which you don’t even know you’re doing it. But I think the part that pays benefits is you bonding with your kid and other.

[00:34:20] Right.

[00:34:20] When I coached, I love talking to kids and when I would let them be involved in engaging, you know, like, for instance, a kid, I’d say, I want you to go here and hit that hole with the ball and go to the outside. And do you think that will work? Because, first of all, they’re on the ground. You know, it’s like troops, boots on the ground kind of thing. And they’re like, well, I think I should go this way. Does a couple of things probably successful because they know better than me standing over there coaching. But also it gets them to engage with you. So when you’re engaging with money and having it’s wiring their brain to develop processes on how to have relationships with people and listen, it’s such a trifecta of things that are good doing these things, being intentional, right? You know.

[00:35:07] Yeah, one of the before I lose it because I do that like my thoughts here. But when you were talking about engaging with them, it does develop that. But it also. Teaches them that what they have to say is valuable and that their opinion matters. You bet. And then that gets them thinking even more, because if they’re always shut down, then they’re just they might go into themselves and not really think that what they have to say matters so true. So I think that’s.

[00:35:31] If you think about how many things have been invented, like all the technology, all the tools, all the things that we have in this world. I personally think it’s going to take kids because their minds work so much different than adults to come up with the next business ideas. I mean, they’re super smart adults that do that too, but their minds don’t work the same as a child.

[00:35:52] That’s true. That’s so.

[00:35:53] True. Having the generation that grew up only using it is they’re going to find a way to utilize it into something else.

[00:35:59] Which we.

[00:36:00] Didn’t, which.

[00:36:00] We have. No. Yeah.

[00:36:01] So when you were talking about we.

[00:36:03] Are older millennials, so.

[00:36:05] We were born in 83 and.

[00:36:07] Just insulted our hosts.

[00:36:09] Yeah. No, I get it. I think it’s.

[00:36:13] A soft way.

[00:36:15] No, we don’t. It’s funny.

[00:36:16] We are more similar to Gen X than an actual millennial because we’re on the cusp.

[00:36:22] Identifies Gen Xers. Yeah, yeah.

[00:36:24] Because we’re on the cusp.

[00:36:25] We’ve talked about it before. It’s like 82, 83, 84. You know, my brother’s born 86 and we don’t necessarily we’re just, you know, we just think differently. Sure. But I was doing like pagers in high school and Facebook didn’t happen until the end of college. And, you know, so we were we had our childhoods without all that, but we were young enough and willing enough to adapt to what was new.

[00:36:46] For.

[00:36:46] Sure. It’s just weird.

[00:36:48] Yeah. We’re right in the middle of.

[00:36:50] This way, I have to.

[00:36:51] Say. It’s a tool for us older folks, you know, and I’ve embraced it, but I’m 53, so I’ve had to embrace it for business and but also think it’s cool. I’m, you know, embrace it. And I don’t want to be old, you know, too old build or a guy. I try not to be that but you know, I think it it’s it’s tools for us. Right. And even y’all. So that’s how it came along with this new generation, which I dig the portal and the green light card and all that. There’s tools you have to meet them on their level with because they’re, like Bobby said, their brains are wired that way. They know they’re not tools to them. They are just things in life that.

[00:37:30] Right.

[00:37:31] You know.

[00:37:31] Normal day to day thing. Yeah. Everything is through your phone now. It doesn’t matter like that.

[00:37:36] It’s not it’s.

[00:37:37] Not a cool innovation.

[00:37:39] It’s like new.

[00:37:40] Yeah. This is just what life.

[00:37:41] Is, right?

[00:37:42] So, yeah.

[00:37:43] Doing electronic banking and anything like that makes way more sense than pulling out a checkbook ledger. Like, you know, like, there’s no point for sure, unfortunately. But there.

[00:37:53] Isn’t. I agree. Oh, great. Yeah, I think maybe. Maybe I’m just having this slide, having the experience we’ve had up till now and being those elder millennials that we all elders.

[00:38:06] It has put coined a new term.

[00:38:08] We have put maybe that has put us in a great place to do this organization because we have the perspective of both and can value both.

[00:38:18] Our kids are growing up in it.

[00:38:20] Yeah. Yeah. And just, you know.

[00:38:22] You have, you have the wisdom, you know, that’s the cool thing about the next generation and not growing up with it as you have wisdom to know what it was without it as well as what it is.

[00:38:33] Benefits.

[00:38:34] And you know, if you’re grown up with it, you don’t know what the benefits were without it. So how do you sort of marry it and find the sweet spot for sure?

[00:38:41] And I know one of my favorite shows is Shark Tank, and my favorite ones that come on are the ones where kids have invented something or come up with something. And I think that they were able to do that because usually their parent is there and has supported them and has encouraged them to like follow their dreams and go with what they find.

[00:39:03] A new path.

[00:39:03] Yes, follow their passion. And I have a very good friend of mine that’s been a friend for a long time. Well, him and his wife both. And they have three children, one son and two daughters. Well, their son does not play any sports or anything because they’ve allowed him to do what is his natural ability and passion, which is music nice. And they encourage him in every way possible to follow his passion. The girls do other things, but I think it’s wonderful that they let them be who they are and encourage them to go after their goals.

[00:39:37] And you almost have to because it’s just they’re not going to be their authentic self as an adult if it’s your path for them, not their own path for them.

[00:39:45] Such a great philosophy right there, you know, and I don’t know how it was my life. It had to.

[00:39:51] Be my wife.

[00:39:52] Yes, I will go with that.

[00:39:53] Yeah, that’s.

[00:39:54] What I said earlier. Yeah, you all are smarter. But I think letting kids be who they are and whatever their God given talents are, everybody’s different. But I think what you do instead of teach them to make money, do what your passion is. But if you’re a musician, fine, you’re going to need to be really sharp. On your financial.

[00:40:18] Skills or somebody that can do that.

[00:40:20] For you.

[00:40:21] Delegation’s another topic. But. But yeah. Just teach them how to. Hey, chase your dreams. But understand this. There’s not a lot of money in it. You just learn to live on what you make and how to manage it well, but do your passions. And to me, that’s the sweet spot. I mean, my generation and the one before was like, what do you do to make the most money? Yeah, I don’t care if you like it. Or in fact, there’s an old saying. There’s no army saying in an old saying that says you don’t have to like it, you just have to do it. And I think things have changed to where we want our kids to follow their passions. Well, there’s nothing wrong with that. But just understand, I think I think where people get off track is they don’t teach their kid that your passion doesn’t pay much. That’s fine. Just manage it well and just know you’re not going to. And don’t be bitter upset because you don’t make what your brother who’s an engineer or a lawyer or something.

[00:41:16] I think it comes from a place of as a parent of concern, like you want your kids to be happy, but you don’t want them to be unstable, you know? So.

[00:41:25] But it’s it’s hard.

[00:41:26] It’s a hard balance. So, yeah, follow your passion. But you’re not going to have any money. You know?

[00:41:31] You’re gonna live.

[00:41:31] In my basement forever.

[00:41:33] Forever, never leave.

[00:41:34] Like the whole thing. Where if you if you try to monetize your passion and you end up hating it so you could just have a job of some kind where there’s a bartender or something because you make good money doing that and.

[00:41:45] Then you just.

[00:41:46] Catch it. You know what I mean? For sure.

[00:41:47] So but that’s ways to do it. It comes with the life lessons that.

[00:41:50] You.

[00:41:51] Need to instill.

[00:41:52] Yeah, yeah, yeah. I mean, sometimes it’s important to keep your passion. Your passion and not try to.

[00:41:57] It’s a good point. It’s a good point.

[00:41:59] I think, depending on what it is.

[00:42:01] Yeah, for.

[00:42:01] Sure. You know, but there are options that are out there to monetize certain things. Should that make sense, like art, maybe selling it, that kind of thing or influencers?

[00:42:10] Yeah, yeah. I can’t believe I’m going. That’s a job. Like, how do you and they make tons of money from doing this, right?

[00:42:18] Some influencer, it’s kinda like it’s kind of like artist or something.

[00:42:22] It’s right.

[00:42:22] It’s still, it’s something amazing to me.

[00:42:27] But that is, you know, it ties into entrepreneurs and that like there are so many paths that we never had the thought, sure. You know, you could do literally anything with technology now and turn it into a business.

[00:42:41] Because that’s so big for sure. We’re trying to let this help become something that can help it be more structured.

[00:42:47] So we can focus.

[00:42:48] Yeah. So that it can help kids realize that, you know, it’s not one, two and three. You’ve got these other things that you can do here.

[00:42:55] But just think about them, right? And be intentional about.

[00:42:57] What you do. Right. Smart about it, right? Yeah. Because there’s resources, because there’s all these resources and just trying to make it like a package. And, you know, the parents like obviously this is you know, we want to have resources for the parents. That’s where it all starts. And you just need to they may have kids that are entrepreneurial minded and they’re not so sure. You know, they just they’re like, I don’t know what to do with this kid. They have all these great ideas. I want them to follow their path, right?

[00:43:23] So they bring them to you guys. That’s what they.

[00:43:25] Do. Try to start an outlet, give them the tools to have conversations. And this is where you get started. And I think our first place Facebook post today was like 30 ideas for you to start up your a kid business or whatever and they can just talk about it, you know, because somebody is like, I want them to but I don’t know.

[00:43:41] Where to.

[00:43:41] Begin. Do Right. And so we just want to have that.

[00:43:45] And don’t get paralysis by analysis. Just pick.

[00:43:47] Something.

[00:43:48] Try just going to say.

[00:43:49] Great minds think alike.

[00:43:50] I think that kids need to be encouraged to not be afraid to fail. If they haven’t a business idea, it’s okay if it ends up not working out. Absolutely. You want to encourage them to take it as far as they can and see what happens. But I think some of the most successful people in the world share stories about how many times they started over because they had this idea and that didn’t work, or they just had to enhance what they were doing. Like it wasn’t pivoted this way. So now we’ve got to do.

[00:44:19] This and all those critical thinking skills and problem solving that comes from that. But imagine starting that at 12 and not 25 for.

[00:44:26] Sure, but not being afraid to say this didn’t work or I’m just going to have to scrap it and start over if that’s the case. Like I think to let them know that’s okay. That’s not a failure, that’s a growth.

[00:44:39] Nothing to do with your worth as a human. Right. It’s it’s separate from that.

[00:44:43] Oh, that’s so.

[00:44:43] So and so smart.

[00:44:44] Example of that within our organization. So my middle daughter, she essentially started all of this because she is my free thinking.

[00:44:53] Yeah.

[00:44:54] And she wanted to rule the world with cotton candy was her goal. And we did it for a little while and that’s what got her sisters involved and so on and kind of like snowballed into all of this. But cotton candy is harder than it sounds. Stinky it’s a mess. But when you break a couple of toy cotton candy machines and then also a commercial grade cotton candy machine, you kind of have to pivot to something else. So she learned the concept of rebranding and that’s awesome. Why we need to try something different that we’re not going to ruin Mommy’s house. A But also that it is just more feasible and it makes more sense and it’s easier for all of us because we’re all the ones doing this. So now she does gourmet popcorn and that is a much easier avenue for her.

[00:45:48] Easier, but I think it appeals to more people.

[00:45:50] And it is more appealing. Yeah, she’s.

[00:45:52] Made more money.

[00:45:52] Though, so she’s learned a whole lot in that concept of, like, almost failure or you know what? Growth going from one to the other.

[00:46:04] And so. Yeah. Well, smart, right? I mean. Well, how how amazing. Pivoting is a huge deal in business, you know, and teaching kids to do that, that, like you said, if they fail, they fail. Good. Lot of lessons learned. Let them skin their need. That’s a great thing. And they’ll remember it forever. But sometimes you do have to pivot, you know, in business, you know.

[00:46:26] Just think about 2020.

[00:46:27] Yeah, right. Pivoting was.

[00:46:30] Crucial.

[00:46:30] Either you pivot or you’re different.

[00:46:32] Yeah, absolutely.

[00:46:34] Yeah.

[00:46:34] And a lot of the businesses that failed me, you know, that mindset isn’t there, unfortunately.

[00:46:39] Well, most of them, you know, like Facebook, it’s been through lots of iterations from when it was they were at Harvard or wherever they were doing it and just to meet kids. And then it grew and they had to pivot and do this and monetize and blah, blah, blah. I mean, that’s just part of life. Life changes for sure. So be embrace the change, you know, be happy about that, you know, and that’s yeah, that’s the growth. Not a failure for sure.

[00:47:04] Yeah. You’re growing your I mean, like the fact that maybe instead of like if they’re adults and they’re something’s not doing well, it’s like I’m going to pivot to make like you’re testing the product, you always a product or service. That’s how you can always think of it and then you’re just trying to make it better. Yeah, you know, it’s not really failing at all.

[00:47:23] I think that’s an important.

[00:47:24] Lesson.

[00:47:24] For kids to know when they’re becoming entrepreneurs.

[00:47:27] Rethink your your thought process can have different words. Words are powerful and sure.

[00:47:32] And, you know, kids are so great at social media, I think that it’s a good idea to let them watch the social dilemma. It’s like the Netflix documentary about social media and the power of it.

[00:47:45] And have you guys seen that?

[00:47:47] I haven’t. I haven’t keeping.

[00:47:48] In mind how that works for business. Like I had people, friends who told me about it before I watched it and they were like, Oh my God, you have to watch. Like, now I just want to shut down all my social media. But when I watched it as a realtor and business owner, I was like, Oh my gosh. Like, I’ve got to learn how to harness the power.

[00:48:03] Right? The same response. Interesting. Okay. And I think.

[00:48:06] Children who already understand social media so well, if they could see the power and the impact that could have on their business. Yeah, absolutely. They already know how.

[00:48:16] They know how to do it.

[00:48:17] Yeah.

[00:48:18] No, don’t be. It’s like, don’t you know it is. I mean, you can look at it when you’re watching it. It’s sort of scary. Yeah, but it’s like anything, you know, once you sort of when you realize the boogeyman under your bed ain’t really the boogeyman, and then it frees you up from that fear of things. And yeah, I was the same response as Bobby. It’s like, I just need to harness this monster and not let it harness me.

[00:48:43] Yeah, it’s a tool to use.

[00:48:45] Don’t let it take over your life that figure out how you can leverage.

[00:48:49] The control of it. Yeah, absolutely. Yeah. I think that’s a lot of the lesson to today is, you know, having control and having a plan and being in charge of your own destiny sort of, you know, I mean, knowledge is power, but I think that we are coming to the end of our time together. But I just wanted to thank you both for being here.

[00:49:11] Thanks for having us. Yeah.

[00:49:12] How can people find you online?

[00:49:14] Well, we have a Facebook page. Imagine that you do viral TGA. That’s how you will find us. Or we have a website viral and we’re located right in downtown Woodstock, right behind Mad Life at 790 Market Street. So stop by the office. We have a bar, have a drink with us. If you don’t drink, we have soda and coffee. Hey.

[00:49:38] Show.

[00:49:39] Oh, this is for the pain.

[00:49:41] The parents are listening.

[00:49:42] Yes, yes, it’s real life.

[00:49:44] Okay. We also want to take a moment to shout out. Thank you so much for your sponsorship of our expose. That is huge. Being a501c3, we rely heavily on the community involvement and getting behind us, so we appreciate that.

[00:50:00] You’re welcome. I think it’s a wonderful thing what you’re doing. Thank you. Having an area where kids can learn more about business and like you said, if they don’t have. Parents that are entrepreneurs having a resource to help them navigate that.

[00:50:12] And also knowing that we solely are not that resource, like having these network connections with community members and business owners to provide those resources is, is mostly our goal, you know, like making a network of that. So there is a go to source, we just want to facilitate it.

[00:50:31] Well, I hope we can be partners with you guys going forward. We would love to continue to contribute in all ways.

[00:50:38] We’re sponsoring the October one.

[00:50:40] To you, so that is. Yes. Thank you very much for that as well. Our next vendor, Kid Biz Expo Market is October 1st and we are in an CRABAPPLE market, so that is 12 650 Crabapple Road in Milton, Georgia. And we will be there Saturday, October 1st from ten to to.

[00:51:00] Come out and see us and take a look firsthand at all these kiddos. We have over about 50 kid vendors that are going to be out there. Awesome. So and, and it’s the same day as Crabapple Fest. So there’s going to be a whole lot going on and it’ll be.

[00:51:13] A time event. Large event.

[00:51:15] Yeah.

[00:51:15] Oh, come on, get some of that popcorn.

[00:51:17] It’s good.

[00:51:18] Oh, it’s good. She makes some interesting flavors.

[00:51:21] Yeah, well, thank you again. We appreciate you being here. And we look forward to maybe getting you guys in a workshop one day. Love to.

[00:51:28] Yeah. Teach some lessons.

[00:51:30] Love to.

[00:51:31] To a roomful of kids. Yeah. All great.

[00:51:33] Well, thank you so much. And if you guys want to follow Kid Biz Expo, you can find us on all of our socials at Kid Biz Expo.

[00:51:40] We’re Kid Biz Expo dot com.

[00:51:42] Thank you. Thank you.

[00:51:43] Thank you.

Tagged With: VIBE Realty

BRX Pro Tip: Celebrate What’s Working

September 19, 2022 by angishields

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BRX Pro Tips
BRX Pro Tip: Celebrate What's Working
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BRX Pro Tip: Celebrate What’s Working

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tip. Lee Kantor, Stone Payton here with you. Lee, I know those of us who own and run businesses, we put a lot of time and energy into trying to fix things, trying to tweak things, solve problems. But sometimes I think we fail to stop and celebrate what’s working.

Lee Kantor: [00:00:19] Yeah, it’s so funny that a lot of a leader’s job is finding out what’s not working and you spend a lot of time working on the things that aren’t working. But I think it’s a good idea to also invest some time into celebrating the things that are working.

And if you spend more time holding up your team members that are doing great things and celebrating the successes as they come and publicly giving them credit or giving as many people credit as you can for the things that are working, that your business is going to run a lot better. You’re going to improve the culture of your business. You’re going to improve the morale of your business. You are going to feel a lot less stress because it’s going to remind you of so many things that are working that will keep you encouraged and motivated, and they’ll keep your team encouraged and motivated.

But again, we spend so many, so much time fixing people’s mistakes and encouraging them to do more. I think we’re missing out on an opportunity that’s there as well. If we look at it that way and reframe it in our own minds that every day good work is happening, every day things are working well, and people are succeeding, and invest some time in holding them up, celebrating their success, and you’ll find you’ll have a happier team, a more productive team, and a growing business.

 

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