Access to this series is restricted to Business RadioX® Studio Partners.
Rome Floyd Chamber Small Business Spotlight – Kimberly King and Payton Berry with the Sexual Assault Center, Joe Costolnick with Harbor House Child Advocacy Center, and Georg Hubenthal with The Foundry Growler Bar

BRX Pro Tip: Over Promise and Over Deliver

BRX Pro Tip: Over Promise and Over Deliver
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, a new twist on an old phrase. You’ve got a little different perspective on this and your version reads overpromise and overdeliver.
Lee Kantor: [00:00:16] Yeah, people always say under-promise and overdeliver. But James Altucher says overpromise and overdeliver, and I agree a hundred percent. I think that a lot of times, we’re trying to not disappoint people, so we are going to under-promise and hopefully overdeliver at the minimum.
But the people that are successful and that really make a difference are the ones that are going to go above and beyond. And so what, they overpromise, they set an expectation that’s high, and then guess what, then they overdeliver that. And if you can do that reliably and predictably, then you’re going to surprise and delight and overvalue, overdeliver value to your clients. And if you can do that and continuously push that value line higher and higher, you’re going to be successful.
And if you’re not pushing the value line higher and higher, you’re going to not only eventually miss opportunities, you might be going out of business because guess what, your competition is going to do that. There’s always somebody else that’s out there kind of figuring out better ways to serve people that you want to serve.
So try to be the disruptor yourself. Try to be the one that’s overdelivering value and making it harder and harder for people to keep up with you and make it more difficult for people to compare what they’re doing to what you’re doing. So I believe wholeheartedly, if you can pull it off, overpromise and overdeliver, don’t settle for under-promising and overdelivering. Go for overpromising and overdelivering.
WBENC 2022: Kayla Dang with GMI Group

Kayla Dang, GMI Group, Inc.
TRANSCRIPT
Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.
Lee Kantor: [00:00:17] Lee Kantor here, broadcasting live from the 2022 WBENC National Conference, and we’re in the GWBC booth, booth 1812, if anybody’s listening, and wants to come on by and check us out. Right now, our guest today is Kayla Dang and she is with GMI Group. Welcome, Kayla.
Kayla Dang: [00:00:37] Thank you.
Lee Kantor: [00:00:39] So excited to have you here. Before we get too far into things, tell us about GMI Group. How are you serving folks?
Kayla Dang: [00:00:45] We are commercial janitorial, cleaning services, and serving through the southeast of the US.
Lee Kantor: [00:00:50] Now, how did you get involved with GWBC?
Kayla Dang: [00:00:53] My company was certified back in 2005 as a WBE certifications, and since then, I’ve been involved with GWBC.
Lee Kantor: [00:01:02] Now, what drew you to getting certified and getting involved?
Kayla Dang: [00:01:06] Well, I found out about the organization and how I could leverage my—I guess, in the to-do business with corporations and with government agency. And so, I did the researching in the organizations, and so it drew me to that, and I have certifications then.
Lee Kantor: [00:01:23] Did that help you actually—like you hope that that would happen, did that really happen?
Kayla Dang: [00:01:27] It did. At the beginning, it did not serve the purpose, because I was not involved and I did not use the certification like it should. And then, once I found out more about the certifications and what it can do for me, so I really leveraged that as my marketing tool, my proposal tool, and then target that, and it has helped me—my growth.
Lee Kantor: [00:01:51] And that’s a great lesson for other women-owned businesses to not just sign up and join, but to actually immerse yourself in it, get involved, and you’ve taken on a variety of leadership positions over the years you’ve been with them, right?
Kayla Dang: [00:02:04] That is correct. In the beginning, I mean, the certifications was not widely known as before, but now, it has a lot of leverage, has a lot of benefits to that. And you really have to get in, and be active, and be involved in organizations, and find out what is there, and what corporations, what government agency is using that, the percentage set aside, and you really need to do your homework. And once you do that, your sort of location is a great benefit.
Lee Kantor: [00:02:30] So, when you started and you weren’t getting the results you wanted, what kind of was the clue? Like, okay, let’s try to really get involved and let’s really give this a fair shot.
Kayla Dang: [00:02:41] Well, in the beginning, I didn’t know a lot of—as I tend and got more involved in the GWBC, that’s the IPO I’m with ,is the southeast, so once I jumped in, and find out about the certifications, and find out about what government agency is using it, what kind of percentage is set aside for a WBE like myself, so when I found that out, and then that’s more eye-opener for me, is for me to target that.
Lee Kantor: [00:03:07] And then, at that point, you started getting traction and started getting better results?
Kayla Dang: [00:03:12] That is correct.
Lee Kantor: [00:03:13] And then, when that happened, you were like, oh, this is fantastic now, right? This is worth my time.
Kayla Dang: [00:03:17] That’s correct. Because when I was awarded one of the contract, it was set aside for like a shelter contract, and it set aside for like a 5% for WBE like myself. And then, when the price comparisons, when you take that off, I became the lowest bidder, so I was awarded a contract.
Lee Kantor: [00:03:34] Wow. Congratulations. So then, that really kind of opened the doors, and now, you’ve kind of figured out the system and how to operate, and then that’s kind of helped catapult you to this great success that you are today?
Kayla Dang: [00:03:45] That’s correct.
Lee Kantor: [00:03:46] So, now, when you started getting involved in the leadership role, talk about your role here at this conference. What are some of the stuff you’re doing?
Kayla Dang: [00:03:54] Well, I’m one of the co-host for the southeast for the GWBC. I’m one of the eight of our organizations. So, I have a booth. My booth is 2113, so anyone’s looking for me. So, we have—we don’t just do janitorial services, we also do painting, and then we also have products, mosquito big shot products that we have pivoted during the COVID. So, we’re providing other products, and then include it with our company.
Lee Kantor: [00:04:20] So, now, who’s the ideal client for you now?
Kayla Dang: [00:04:23] Everybody is my ideal client, who’s-
Lee Kantor: [00:04:25] Any size?
Kayla Dang: [00:04:26] Any building that needs cleaning, so yes. And anyone looking for products or any services, so everybody’s my client.
Lee Kantor: [00:04:35] So, you’re based here in Atlanta. Are your clients only in the metro area or are you all over the place?
Kayla Dang: [00:04:40] The southeast.
Lee Kantor: [00:04:41] Southeast?
Kayla Dang: [00:04:41] Yes.
Lee Kantor: [00:04:42] So, anywhere in the southeast as a business that has a need is prospect for you?
Kayla Dang: [00:04:48] That’s correct.
Lee Kantor: [00:04:49] So, if somebody wants to learn more and get a hold of you, what’s the website?
Kayla Dang: [00:04:52] It’s gmigroupinc.com. Gmigroupinc.com.
Lee Kantor: [00:04:59] Well, thank you so much for sharing your story today and congratulations on all the success.
Kayla Dang: [00:05:04] Thank you.
Lee Kantor: [00:05:05] You’re doing important work and we appreciate you.
Kayla Dang: [00:05:07] Thank you very much.
Lee Kantor: [00:05:07] Alright. This is Lee Kantor, broadcasting live from the WBENC National Conference in the GWBC booth, booth 1812. We’ll see you in a few.
About WBENC
The Women’s Business Enterprise National Council (WBENC) is a leading non-profit organization dedicated to helping women-owned businesses thrive.
We believe diversity promotes innovation, opens doors, and creates partnerships that fuel the economy. That’s why we not only provide the most relied upon certification standard for women-owned businesses, but we also offer the tools to help them succeed.
About GWBC
The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. 
GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.
Kevin Shea with Georgia Economic Developers Association

GEDA 2022 Annual Conference
Wednesday, September 14, 2022 at 1:00 PM (EDT) to Friday, September 16, 2022 at 12:00 PM (EDT)
Hyatt Regency Savannah
2 West Bay Street
Savannah, GA 31401-1107
United States
The Georgia Economic Developers Association (GEDA) is a non-profit association of professionals and volunteers who are involved with the economic development of the cities and counties of Georgia.
GEDA was organized to increase the effectiveness of individuals involved in the practice of economic development in Georgia by encouraging cooperation, exchange of information, and upgrading of professional skills.
GEDA strives to achieve a closer working relationship among professionals and volunteers engaged in economic development in Georgia.

Kevin Shea is President of the Georgia Economic Developers Association. GEDA’s mission is to provide and promote networking and professional development opportunities and to shape economic development public policy. Shea was hired for the position in July
2014.
Previously, Kevin worked in economic development at the Augusta Metro Chamber of Commerce and the Savannah Economic Development Authority. He also served at the state-level as Managing Director of the Canadian Office of Georgia in Toronto, Ontario, CANADA.
Kevin is a recipient of the GEDA Rip Wiley Award for Professional Excellence, Georgia’s highest honor for an economic developer. He is also a past Chair of GEDA. A graduate of the School of Foreign Service at Georgetown University, Kevin earned a Bachelor of Science in Foreign Service and majored in International Economics.
Shea is also a graduate of the Basic Economic Development Course at Georgia Tech and the Economic Development Institute at the University of Oklahoma. He is a graduate of Leadership Georgia, as well as the Leadership programs in Augusta and Savannah.
Kevin also worked in the field of financial services in St. Augustine, Florida, and fundraising at St. Joseph Hospital in Augusta, Georgia. A native of Savannah, Kevin is married to Anne Castles Shea and they have six children and nine grandchildren. Kevin enjoys spending time with family, reading and travel.
Follow GEDA on LinkedIn, Facebook and Twitter.
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: [00:00:02] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Association Leadership Radio. Now, here’s your host.
Stone Payton: [00:00:20] Welcome to another exciting and informative edition of Association Leadership Radio. Stone Payton here with you this afternoon and you guys are in for a real treat. In just a few moments, we’re going to get a chance to visit with Kevin Shea with the Georgia Economic Developers Association. But before we get there, please join me in welcoming back to the Business RadioX microphone with the Georgia Center for Employee Ownership. Ms.. Marie Davis, how are you?
Marie Davis: [00:00:49] I’m doing great. Stone, how about you?
Stone Payton: [00:00:52] Well, you just came in all bright eyed and bushy tailed. I can tell you’re very excited about participating in this upcoming conference. So much so that you invited us to come along and broadcast live on site. And Kevin and his team were gracious enough, kind enough to let us do that. But you’ve also chosen to be the Jim Jammy sponsor, whatever level that is. What’s got you so excited about being part of this organization, choosing to sponsor, and perhaps most importantly, going down there next week and interacting with these folks?
Marie Davis: [00:01:27] Well, when I joined the Georgia Center for Employee Ownership a little over a year ago, one of the first things we did was go to the Georgia Economic Development Association meeting in Savannah. So this will be our third sponsorship, and we’re excited about being gold sponsors this year. We really, really love the focus of the convention, which is welcome to the future, and that the future is innovation, strategic evolution, and it’s all about people. So we’re very happy to be there and excited about hearing all the stories people are going to tell through your organization.
Stone Payton: [00:02:02] Well, I can see it in your eyes. I know everybody can hear it in your voice. So let’s let’s talk to the man. Let’s get some insight on what’s going on over there. Kevin Shea. And you’re the grand poobah of the GED. Kevin, what’s your role over there?
Kevin Shea: [00:02:16] You got it? Stone Yes, I’m the president of the Georgia Economic Developers Association, or GDA, as we like to say so at least for another month anyway.
Stone Payton: [00:02:25] Fantastic. All right. So I want to hear all about the conference. But first, talk to us a little bit about mission purpose. What are you really out there trying to do for you, for your members?
Kevin Shea: [00:02:38] Well, GDA is a membership organization. We have nearly 700 members around the state. And I like to say that our bread and butter members are Chambers of Commerce Development Authority members, but basically anybody who’s interested in new business and expanding business in the state of Georgia. So our mission is that we have three, three separate missions of networking, professional development and public policy. And this conference is primarily about networking, but it’s also about the professional development and even public policy. We’re going to have some discussions about all of those and we’re really excited about it. This is the second year that we’ve been back after COVID. I think this year will be almost normal, as I like to say. And we’re very excited to have Marie and the Georgia Center for Employee Ownership back as well. They’ve been a great member and glad to have them as participants. And so really what we try to do is to help equip our members to be better at their jobs, to be better at bringing in business and welcoming new and expanding business to Georgia. So it’s just one of the ways and it’s really one of the best ways, I think, to do it, because it’s a three half day event that really allows people a chance to not only learn, but get to know other people in the business and customers, clients, mentors, a lot of different opportunities for people to enjoy themselves and really have a great time, too.
Stone Payton: [00:03:57] All right. So let’s talk a little bit more about what we can expect. And I get to say we because I’m actually going to get a chance to be down there as well. There are going to be speakers sessions, kind of an expo, some activities. Yeah. Walk us through some of the things we can expect to see and do down there, man.
Kevin Shea: [00:04:13] Okay, sure. Well, we excited to have you as well, Stone, and glad that Marie has brought you is going to be bringing you along next week. So we’re looking forward to seeing you there in person. And I think it’s going to be a great opportunity to to learn about welcome to the future, as Marie said. So it’s something where we have a theme and we have some speakers and panels that will start on Wednesday afternoon and go through Friday morning just before lunch. And we have an opportunity on Thursday afternoon to relax a little bit. Some people do their own thing, some people work, some people take a tour of Savannah, other people play golf. But it’s a little bit more relaxing opportunity that day. But we have Wednesday afternoon, Thursday morning and then Friday morning and then we conclude. But it’s a great opportunity as being chaired this year by Tripp Tolleson, who’s the president and CEO of CEDA, the Savannah Economic Development Authority. And it just happens to be that we’re in Savannah while Tripp is the chair this year. So it really is a great opportunity to learn and really network, like I say, fellowship and really make new acquaintances, people that can help you do your job better and and help you to hone your skills so that you can continue to provide the services that Georgia needs in order to be the best state in the country to do business.
Stone Payton: [00:05:34] Well, it must be incredibly rewarding work, man. How did you find yourself in this role? What was your path?
Kevin Shea: [00:05:44] Well, it kind of happened just, I guess serendipitously. I had been in the business of economic development for a long time. I was at the local level well, I started out at the state level and then went to Canada, I guess at the international level. But with the state of Georgia for a few years. Then I was at the local level, then economic development until 2002 and got out of the business for a little bit, went down to Florida where we moved with one of our sons who needed some assistance and we moved down there. So move back to Georgia in 2014 and this job happened to be available. So we were actually moving back to Georgia to so my wife could take care of her ailing parents. And we did. And this job just happened to be available at that time. So it was in the same business. But I was a member before and now I’m the president and and still a member, but excited to be here. It really is a great opportunity. So we’re looking forward to this this conference. This will be my eighth year that I’ve been here and I’ll be retiring at the end of the month and somebody hopefully new and improved will come in and take my position out of that.
Stone Payton: [00:06:52] So tell us a little bit about the day to day work of the association is fantastic that you that you’re putting the event together day in, day out. Where do you and your team focus your efforts? What are you guys working on?
Kevin Shea: [00:07:05] Well, we do a lot. Since it’s a membership organization, we try to take care of our members. So any kind of request that they have interest, that they have sponsors. A ship opportunities such as Marie has taken advantage of. It’s just a great for our members to do that. And so we try to make sure it’s easy for them to do so. And my job is is leading the organization. It involves everything from operations to finance to marketing to our public policy. So I try to do a little bit of everything, I guess a jack of all trades and master of none to some extent. We’ve got a great staff that assist us with that. We also have policy efforts that during the General Assembly, which is from January through the end of March, usually we’re very focused on issues over at the state capital. We have a group with us that’s called Cornerstone Government Affairs, that’s a contract group that assists us with that. So we really appreciate all that they have done for us this year and during the off session. There’s also issues. In fact, there’s a Senate study committee that’s going to be meeting in Savannah on Tuesday before the annual conference that is considering development authorities and downtown development authorities. So we’re intricately involved with that and it’s something that will be there and hopefully having a better product because of our efforts. So I do a little bit of everything and it changes from day to day. I was working on finances yesterday even though a holiday and trying to get ready for our board meeting next week so we have to take care of them. It’s the 17 member board. We really just work hard to make sure that we are sort of like a family. That’s what I like in our association to be where we recognize each other, we appreciate it each other. We help to socialize, educate, recognize and just be an opportunity to have, have fun, learn and grow at the same time.
Stone Payton: [00:09:01] Well, I’m sure we won’t have time here to list them all, but I would love it if you would share with us some of the organizations, some of the other organizations who have chosen to support as a sponsor, and maybe some of the speakers, some of the people that we might expect to see represented there.
Kevin Shea: [00:09:19] Sure thing. Well, we have a number of different levels of sponsorship starts out with a presenting sponsor, which happens to be seat of the Savannah Economic Development Authority, which is our premiere sponsor. Then we have a number of other sponsors that are what we call platinum sponsors. We have Thomas and Hutton, we have Evans General Contractors. I think we have three or four of those guys. Web tech is another, Georgia realtors is another. And then we have lots of other sponsors, gold level, which Marie is at, and then we have silver level, we have door prize sponsors, and then we have golf, sporting clays, tennis sponsors. So there’s lots of opportunities to be involved in that regard. And the speakers we’re going to have are going to be talking about the issues that we face day to day and what’s going to happen in the future. Everybody from consultants, we have some folks from different groups. I think KPMG is one of them and we have the governor coming in via video. We have a number of panels that will be talking. Many of them are our members that will be on these panels. And so it’s a great opportunity for them to come together and hear what’s going on, cutting edge issues and best practices that we can share with everybody.
Stone Payton: [00:10:30] Well, it sounds marvelous, and I’m not surprised even a little bit, but I am definitely impressed at the level of support and participation that you and your team have been able to garner. This is going to be fantastic. All right. So let’s leave our listeners with, if we could, maybe a few pro tips to to get the most out of the conference. If I’m headed down there and we’ll spend a couple of days down there, what are some things that I should make sure that I do, maybe even in prep, but certainly while I’m there so that I, I really do get the the most while I’m down there and I’m able to come back to my ranch so that my whole team really gets some some value out of me having been there.
Kevin Shea: [00:11:12] Good question. Well, I’d say, first of all, make sure that you get there early enough to be able to get situated and participate in everything. And there is a new member orientation as well as a new member launch on Wednesday. So those that are new members should do that and really look forward to learning more about the organization, getting to meet some of the sponsors and some of the board members and the committee and chairs the shared interest group chairs. I would say look at the website beforehand and look at the sessions that you definitely don’t want to miss. Be able to circle those and highlight those so that you can be there on time for those. And then look at the list of registrants. You can go on to the website and see who are attending the conference and decide who are those people that you really need to meet. And even if you don’t know them, maybe you can come to me or Marie or somebody else who’s met them and be able to get an introduction. And we really encourage our existing members to welcome new members. So hopefully it will be something that would give them a great experience and be able to come back and learn one or two things that really would help you to do your job.
Kevin Shea: [00:12:15] Better, as you say, when you get back to the ranch to be able to share with others and also to to look at those people that, you know, that you’ve met, be able to work with them over the years from here on out. Like I said earlier, we’re sort of like a family. I like to consider a family. And it is something that really is I mean, people are very welcoming and willing to assist if you’ve got any questions or concerns and you want to share them with others. So I encourage people to reach out to the staff. I have several people that will be there with me. Brittany Love, Renee Dow and Asa Eggleston, along with me, will be happy to help you in any way we can. It’s just an opportunity that I’d say, do everything you can to be able to get the most out of it, and as Marie has done, come back several years after the first time. Hopefully you’ll be back in the future as well.
Stone Payton: [00:13:06] Well, I’m glad I asked, and I think it’s marvelous counsel to go to the website and kind of think this thing through and and don’t just don’t just wing it. Really think through who you want to spend some time with, what you want to to get from the conference, how you can contribute to the conference. So, man, I’m glad I asked, but let’s make sure before we wrap that folks know where the website is and any other points of contact that you think would be important for them, not only in preparation for the conference, but just in general stay connected with the organization and get the most from it. So let’s whatever you’re comfortable with, let’s leave them with some points of contact and definitely including that website.
Kevin Shea: [00:13:46] Okay, that sounds great. We’ll do Jeddah. Dot org is the address of the website. Jeddah dot org. And Jeddah stands for the Georgia Economic Developers Association. It’s a professional society of individual members as opposed to an organization joining. So that’s a key point of difference there. But I’d say Jeddah dot org is the best place you can go in there and get all information not only about the conference but about anything to do with Jeddah. And then phone number is something else that you can use, which is 4049624110. And there you can reach me or any of our staff again. That number is 4049624110. And lastly, you could go to info at Jeddah dot org as is an email info at dot org or my direct email address is K Shaye at Georgia dot org. That’s KSA e a at Georgia spelled out org a dot org. So hopefully those are ways that people can get in touch with us and learn more about the organization and be able to follow up from there.
Stone Payton: [00:14:56] Well, Kevin Shea, it has been an absolute delight having you on the show this afternoon. Thank you for investing the time with us this afternoon and thank you for what you do. And you’re doing important work. And we sincerely appreciate you.
Kevin Shea: [00:15:11] Well, thank you, Stone. I appreciate the opportunity to meet you virtually and look forward to meeting you in person down in Savannah. And Marie, thank you so much. Marie Davis has been a wonderful member and a very ardent supporter. So we’re looking forward to seeing you as well.
Marie Davis: [00:15:24] Thank you, Kevin.
Stone Payton: [00:15:25] All right. Until next time, this is Stone Payton for our guest today, Marie Davis with the Georgia Center for Employee Ownership and Kevin Shea with the Georgia Economic Developers Association and everyone here at the Business RadioX family saying We’ll see you next time on Association Leadership Radio.
The Hardy Realty Show – Sarah Husser with Cancer Navigators
BRX Pro Tip: What Doesn’t Kill You…

BRX Pro Tip: What Doesn’t Kill You…
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you this morning. Lee, you’ve heard this said before, what doesn’t kill you makes you stronger. What’s your take on that, man? Do you believe that’s true?
Lee Kantor: [00:00:14] 100%. I was just reading one of my favorite authors, Ryan Holiday of The Obstacle is the Way, he was saying that there’s actually research that supports this. That in his article he was saying that elite athletes that were seriously injured initially, obviously had doubts that they’d ever be able to recover and get back out. But after they got back, each of the elite athletes wanted to help others. They gained greater perspective. They gained deeper understanding of their strengths. And then after doing the rehab work, even though they faced the fear of not getting back, they actually became better versions of themselves. So not only were they better athletically, but they felt spiritually better, mentally better. They felt that they can overcome something. They’ve seen kind of their worst case scenario play out, and they were able to overcome it so that kind of created a better version 2.0 of themselves. So I think that when you go through a hard time, to really understand and appreciate going through it as a gift. And then if you can power through it and get through it, you have a high probability of becoming a better version of yourself when you do successfully navigate that challenge.
Mariateresa Romeo with Cometa Coaching

Mariateresa Romeo, Founder of Cometa Coaching, is an experienced executive coach and organizational behavior professional.
She specializes in individual and team performance improvement, executive presence, effective business communication, leadership development, emotional intelligence, and intercultural fluency.
After achieving a Master’s degree in Science of Communication for Business and Organizations from the University of Rome “La Sapienza,” Mariateresa worked in the corporate world for more than 20 years as a management consultant. She supported several leaders at European and US-based companies, managing strategic initiatives for operational effectiveness and organizational changes.
Mariateresa is an ICF-certified Executive Coach (EEC – Milan, Italy), Emotional Intelligence Leadership Coach and Assessor (Six Seconds North America), and Neuro-Linguistic Master Practitioner (NLP University – California, USA).
Since 2015 she has coached clients in various occupations and organizational levels, including high-potential employees, entrepreneurs, and Executives. She partners with individuals and teams to enhance their communication and leadership skills, improve their performances and achieve their professional goals.
Mariateresa is originally Italian and lives in New York City. She is an art enthusiast, a cellist, and a lover of the sea.
Connect with Mariateresa on LinkedIn.
This transcript is machine transcribed by Sonix
TRANSCRIPT
Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.
Stone Payton: [00:00:15] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this morning. This is going to be a fantastic conversation. Please join me in welcoming to the broadcast with Cometa Coaching LLC Mariateresa Romeo. How are you?
Mariateresa Romeo: [00:00:39] I’m doing great. Thank you so much for having me.
Stone Payton: [00:00:43] Well, we are delighted to have you on the show, have been looking so forward to this conversation. And I’d like to jump right in because I know your work, your life is focused on on this topic and helping others with it. I’d love to get your perspective, your definition of success.
Mariateresa Romeo: [00:01:04] Yeah. So success means the accomplishment of a name or poor course. Right. Is strictly related to the accomplishment of our main goals. And everyone has its own definition of success, right? For some people, it means attaining wealth or position in society. Other things about being famous or remembered over time, and the other they think they want to just be free and they feel successful because they have the freedom to do whatever they want or whenever they want. So there is not a standard definition of success, but my definition of success is that I think it’s the ability to find our uniqueness. You know, what makes you unique as a human being first and as a professional, and also find a way to share it, bring it in any individual in or in any area of your life, both personal and professional.
Stone Payton: [00:02:05] Well, I think that’s a marvelous definition, because I’ve been asked that question before, and I don’t think I was nearly as eloquent or as articulate about it, because maybe I wasn’t as clear about it for myself. Another reason I’m really looking forward to this to this conversation. Okay. So tell us a little bit about the work, mission and purpose for your coaching practice. What are you really out there trying to do for folks?
Mariateresa Romeo: [00:02:29] Yeah, so I think that the main goal of my coaching practice is helping people to find their weakness in order to find their own purpose, to be especially for for people who work in the corporate environment, in the business environment, become the leader that they want to be put that their uniqueness what what is their story? They source their value, bring everything out together and have an original approach in everything they do. So that means becoming sometimes a better communicator or get clarity of who they are and where they want to go, what they want to be in their professional life, but also building meaningful relationship with others. That is really, really important today. So those are the area where I really love to help people. And and this is the goal as a coach, at least for me.
Stone Payton: [00:03:31] It must be incredibly rewarding work.
Mariateresa Romeo: [00:03:37] Yeah, it is rewarding and I can tell you that. I mean, I have accomplishment. I have accomplished many goals in my life and on some of them I’m still working on. But I can tell you that I really think that I found my uniqueness in what I do. My coaching approach is really based on the values, my own values. I believe that everyone has to be responsible of their future and their success. So as a coach, for example, I don’t tell people what to do, but I help them find their own way. You know, I help them build their own future. And at the same time, my coaching practice is based on years and years of studies in the communication field because I’m passionate about communication and human relationships. I have a master’s degree in science of Communication. I have a certified NLP master practitioner, emotional intelligence coach. So I essentially I created my own coaching approach based on different methodology. And I don’t have I don’t think that coaching is a kind of cookie cutter. You have to use the right tool. You have to be responsible of your work. So you have to approach even if you have, for example, sometimes you have two different clients that comes to you with the same type of issue we can think about, I don’t know, time management, for example.
Mariateresa Romeo: [00:05:12] Honestly, I can tell you that 100%. I always approach things differently because I start know, working with the person and not working on the topic. I’m working on the client that I have in front of me, and I usually honor, you know, their uniqueness, their story, their value. So what makes me successful is that I have my own coaching approach that probably will be different from any others, and I master it because I own it. It comes from my house and my story, my background. I spent more than 20 years in the corporate environment, so this is another feature that people say that I speak the language because I know exactly what they are going through. I can easily understand the challenges that executives or people in the corporate world may have. So that makes me feel unique. And also, I think that given the client understand that they feel that it’s a process, it’s rewarding for them and they appreciate also my own uniqueness in this process.
Stone Payton: [00:06:21] Well, no doubt you’ve seen a great deal. Have you observed some patterns or habits from leaders that you’ve worked with that tend to make them more successful than others or get better results than others? I bet you have. I bet you’ve seen some habits or patterns or behaviors. A handful of those. Yeah.
Mariateresa Romeo: [00:06:46] Yeah, yeah. So I think that first of all, I think that everyone experiences in some way of their professional life the difference between leadership and authority. Right? Sometimes people have the role, have the title, but we don’t see them as a leader. And the the through the things behind it is that the disruptive and authentic leader usually the most successful. And we don’t necessarily have to look at Elon Musk. Jeff Bezos is not the title of the title. The acquisition of the money is the fact that leaders, usually the successful leaders, are fearless in pure thing. They are true. They follow their passions and they generally want to improve their companies, their societies. So most of the time they don’t. I can see I can tell you one of the most common pattern is that they don’t fully align with the standard. They don’t follow predetermined path. And the but for this reason, they are also capable of inspiring and motivating others. People see them as an example to follow because they bring something different. They are unique. So again, the secret of success is find your uniqueness, what makes you unique, what is your passion and do things according to what are your values of who you are. So and I tell you, I always explain this to people when they come to me, because most of the time we have this idea that leadership should be perfect or, you know, everybody should like that.
Mariateresa Romeo: [00:08:33] Like them. And this is not. This is not. Some of the attributes of the successful leader, such, for example, being set forward or do not have any use, any kind of filter where they communicate or being perfectionist and focus on the details are not that easy to manage for the people that they have around. So the interesting thing is that, I mean, they might people might not like them, of course, but this doesn’t affect their leadership. Because they understand the people around them understand that they are unique. They have they are making their own way. And another interesting attribute or pattern, how do you want to call it the today leadership is that they are vulnerable because they are authentic. We we finally legitimized the ability as a skill set of strong leaders and around the functional abilities us taking action when there is uncertainty or risk or emotional exposure. So we finally abandoned the idea of a leader as someone who never makes mistake or never show feelings and has empathy and is almost perfect. Now leaders work to create a positive working environment. They are focused on empowering people, helping them find their talents. And also, most importantly, they consider mistakes as opportunity to learn and not to blame.
Stone Payton: [00:10:15] One of the things that I’ve always admired about the coaching profession and I’ve been blessed to have experienced this to some degree on more than one occasion, is achieving a breakthrough of some kind. But I don’t know that I have any process, strategy approach to achieving it. In any advice, counsel on that front, how how can we achieve a breakthrough and or maybe just describe how you help people kind of achieve a breakthrough?
Mariateresa Romeo: [00:10:50] Yeah. So I think that the path of successful leadership starts from yourself. Start with you as an individual. So it’s not just the result of your education, the professional experience, your resume is not your company board or others who appoint you as a leader. It’s your own journey. So the way the best way, at least for me to start, is to find your purpose, explore your values, your passions, and ask yourself who you want to be and what legacy you want to build. I usually ask my client in 20 years from now who you want to be or why. You know why people should remember you. How do you want to be remembered? And once you once you answer this question, you develop a different perspective on your professional life. You find you will find yourself sometimes revisiting your goals, your choice, the way you manage your time, and, most importantly, the relationship that you build. So once you have defined who you are, then I usually help. I help you. I can help you help my clients from a communication standpoint, changing the way they communicate with themselves first. So I and when I talk about the inner dialog, I mean all the things that we say to ourselves, our self sabotage, any roadblocks that we might have that comes from the inside.
Mariateresa Romeo: [00:12:32] And then we explore the way they communicate with others and build relationships. And usually what is interesting is that people around you will notice if that something is changing because the moment you change your communication approach, they you push them to do the same. So most of my clients, you know, give me this kind of feedback. The moment they start changing the communication approach with the other, they see an overall improvement in their working environment. So it’s not something that it remains with them as a as a leader, but it’s something that is spread around people around them change their approach. So usually I can tell you it’s a journey. It’s not something that you can achieve overnight. My experience is that people take usually six months. There is and there is not a clear hand. I mean, I cannot tell you when this process can end for sure, but usually is when the client realizes that they have a clear idea who they are and what they want out of their life. Sometimes this process leads them to make critical decisions or, for example, change in their career or change in their personal life, or embrace a new venture. And sometimes the journey ends when they feel more confident and in power. Then they have a plan or a mission to accomplish.
Stone Payton: [00:14:12] So I got to know I want to know about your back story. How did you end up doing this kind of work? Tell us a little bit about your background and what compelled you to get into coaching in the first place?
Mariateresa Romeo: [00:14:25] Yeah, so I have I mean, as I mentioned before, I have a master’s degree in sense of communication for business and organization. I’m Italian, so I took my degree at the University of Rome. La Sapienza and I work in the corporate environment for more than 20 years as a management consultant. So I supported several leaders, both a European or US based company, and managed strategic initiative for organizational change and operational effectiveness. And I always I was always passionate about communications. So I also took some additional training, even if I had already my good communication background. But again, I certified as an executive coach, emotional intelligence, leadership coach and assessor and NLP master practitioner. And then 2015 I started my coaching practice. So since then I coach clients in various occupation and organizational level, including high potential employee entrepreneurs or executive. So now I’m based in New York. I moved to the United States six years ago, actually, and I work both with Italian and American clients.
Stone Payton: [00:15:48] So was that at all intimidating, a little bit scary for you moving from the corporate world and going out on your own? I would think that could be a little bit scary. The unknown of, you know, now you’re running your own business.
Mariateresa Romeo: [00:16:05] Yeah. I mean, it’s it’s scary. But, you know, when you feel that this is what you want and again, you take the best of any experience that you had in your life. And it’s a lot of work. It’s an internal journey. You know, build your own business is not that easy. It requires time, but also it’s required patience with yourself. Your own story and your time. But it’s something that I mean, it’s exciting at the same time. So yeah.
Stone Payton: [00:16:42] So how does the whole sales and marketing thing work for a practitioner? Like like you, like how do you get the new business?
Mariateresa Romeo: [00:16:52] Well, I have to tell you a different way, actually, because people knows me as a coach and other knows me as a consultant. Right. But all of them knows that what I can do, how can I help? Especially, you know, the word of mouth is really important and my website is very important where you can find all the articles that I write, the research that I do in terms of communication or even cross-cultural integration. So the website is absolutely one of the main source for me and of course my LinkedIn profile as well.
Stone Payton: [00:17:35] So let’s let’s paint the picture. Let’s, let’s walk through at least the early stages of a coaching client relationship with you. Like what are, what are some of the, like, how does it start?
Mariateresa Romeo: [00:17:49] It starts from setting up a goal. So usually people come to me, but I think this is applicable to any coach because they have a chance to make a problem to solve a future state that they want to achieve in their life. So they they initial sessions are usually focused around their son. What is the goal? What is that you want? And this is tricky because the majority of my clients, they come to me and tell me telling what they don’t want. And I use easily ask them What do they want? What is that you want? And sometimes people connect with me because they don’t have a goal. They don’t have a dream in that moment. They don’t have any kind of yeah. Aspirational things that they want to achieve in their life. And coaching can be useful for that because we build a vision. I have them building a vision. So in general, the first sessions are focused on understanding what you want first, and then I help you on how you can achieve them.
Stone Payton: [00:19:05] Now I understand that in other parts of your life you are an art enthusiast and you’re a cellist.
Mariateresa Romeo: [00:19:13] Did I read that? Yes. Yes.
Stone Payton: [00:19:16] So tell us about that. Is that one of the places you go to kind of recharge and find your inspiration and express your uniqueness?
Mariateresa Romeo: [00:19:28] All right. So I think that there are two places, actually. One, of course, is my home in Sicily, in Italy. That is my go to place. I think I can describe this, but you have to go there to understand the beauty of the nature, the sea, the cultural, so that we can. I consider myself really lucky because I can enjoy it. Of course, I cannot go there whenever I want because I live in New York City. But I can tell you that New York is a vibrant city, especially from a cultural, artistic standpoint. I mean, there are a lot of things that are always new venture new initiatives. I’m personally I love classical music, so I usually go pretty often to the Carnegie Hall or to the metal listening to concerts. I play myself the cello. So it’s, it’s something that I, I think. Yeah. This is also related to the to what I was saying before about your uniqueness, you know, you know, the suggesting the Russian writer used to say that beauty will save the world. And to me, this is very important, cause this somehow is my motto, because beauty is not just esthetic. Beauty means finding your own true, your own authenticity. So being capable of expressing yourself in any areas of your life is really important. So for me, for example, the classical music is and the cello or art is if one of them the nature enjoying the the sea, the beauty of the nature is another one. So those are the things that I do that to me that may make me happy again.
Stone Payton: [00:21:27] That sounds marvelous. And I think we should have a similar conversation before too long. And I think we should do it in Sicily, because I absolutely love Italy. I’ve not been to Sicily. I think that would be terrific. Let’s leave our listeners with a maybe a couple of pro tips. Maybe they’re listening to this, they’re getting inspired. They’re beginning to challenge their own thinking, and they want to start working on themselves, exploring this idea of uniqueness, revisiting their habits and their patterns. Of course, the number one pro tip is reach out to Maria Teresa. But other than that, you know, maybe something they should be reading or thinking about or maybe there’s some some preparatory work that they could be doing on their own before they even reach out to you. Just a couple of actionable tips maybe.
Mariateresa Romeo: [00:22:21] Yeah. I usually suggest my clients to work on their vision. You know, they can also build the kind of vision board and use colors, pictures, whatever they want to express where they want to be. Starting somewhere. This question in three or five years or ten years from now, who you want to be, where, what type of job you want to have, who you want to have around. You start asking yourself this question and and try to put the answer down whenever however you want. You can write it down like a formal diary or you can just drawing whatever. I don’t that’s not necessary. But just express, you know, your your desire and see how that makes you feel. If you feel comfortable with this, right. If you feel that, yeah, I can do it. I have all the skills. I think that is achievable. That’s fine. If you even from an emotional standpoint, how how do you feel? You feel that you feel you deserve it, right? If you feel that there is something, you know, that sounds like off or yeah. At that point I will say maybe you want to work with a coach or maybe you want to reach out to me because I can have.
Stone Payton: [00:23:52] Well, I think that is terrific advice. Okay. If someone wants to reach out, have a conversation with you or someone on your team, or just begin to learn a little bit more about some of these topics, let’s make sure that we leave them with an easy way to do that. Whatever you feel like is appropriate. Website, email, LinkedIn. I just want to I want to make sure that it’s easy for them to connect with you.
Mariateresa Romeo: [00:24:15] Yes, sure. So they can talk to me w w w dot com meta coaching dot com or sending an email to hello at meta coaching dot com.
Stone Payton: [00:24:28] Well, it has been an absolute delight having you on the show. Thank you for investing the time to visit with us. I have found this conversation inspiring, informative, and I’ll tell you what’s going on. My vision board is a trip to Sicily.
Mariateresa Romeo: [00:24:43] All right. I look forward to meeting you there.
Stone Payton: [00:24:49] Know you’re doing such important work. And we sincerely appreciate you. So. Yes, thank you. Thank you so much.
Mariateresa Romeo: [00:24:56] Thank you.
Stone Payton: [00:24:58] All right. Until next time, this is Stone Payton for our guest today, Maria Teresa Romeo with comedic coaching and everyone here at the business Radio X family saying we’ll see you in the fast lane.
BRX Pro Tip: Being Your Own Boss

BRX Pro Tip: Being Your Own Boss
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this morning. Lee, today’s topic, being your own boss.
Lee Kantor: [00:00:09] Yeah. I’ve had the privilege to talk to a lot of folks who have transitioned from maybe a corporate job into an entrepreneurial opportunity. And when they step into that role, I think one of the biggest, biggest learnings and one of the biggest mindset shifts that a new leader has to make is adjusting to not having a boss. And when you’re managing yourself, that means you are responsible for your actions and all of the results that occur. There is no place to hide when you are in charge.
Lee Kantor: [00:00:43] And it’s like that Spider-Man movie says, “With great power comes great responsibility,” the buck stops with you and you’re the one who has to take the action in order to make the big things happen. And once you truly understand that, I think most people, the light bulb goes off and then they shift into this action mode where I’ve got to take action, I’ve got to hold myself accountable, I have to be the one that’s the catalyst to move the ball. And I’m not saying you have to do all the work, but you definitely have to be the one that is dreaming bigger, that is kind of showing the path and doing the activities that take to achieve the goals that you’re setting out to achieve.



















