angishields, Author at Business RadioX ® Page

BRX Pro Tip: Multi-Tasking in Humans is a Myth

July 13, 2022 by angishields

BRX Pro Tips

BRX Pro Tip: Multi-Tasking in Humans is a Myth

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BRX Pro Tip: Multi-Tasking in Humans is a Myth

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you said the other day in a meeting that multitasking in humans is a myth.

Lee Kantor: [00:00:13] Yeah. I think this is one of those kinds of myths that have been going around for a long time now because we have the appearance that we’re able to do lots of things simultaneously, but in actuality, we might be able to do lots of things in a mediocre manner simultaneously, but we’re really not getting the job done in all of those ways. So it becomes inefficient and it becomes almost an excuse to fail because you’re trying to do too many things at one time.

Lee Kantor: [00:00:45] The human brain is not a computer, as we sometimes think that it is. It’s very complex. It can do lots of things, but it can’t handle multiple tasks at one time. We’re not wired that way. That’s not what we do. We are best when we focus on one thing at a time. So use your computer to schedule time for yourself, to focus on one thing at a time. That’s a way to use technology to your benefit. So schedule time so you can think deeply about this one item and spend time creating the systems and processes that make sure that that one item gets done correctly time and time again. Then, move on to the next problem to be solved.

Lee Kantor: [00:01:28] When you think that your, you know, your texting and then you’re listening and your kids, you know, you’re paying attention to your kid and you’re watching a movie with your spouse and then you’re sending emails, you’re not doing any of those things well. You’re just doing a kind of a crappy job on all of them, and you’re not getting the most out of that time. So it’s much more efficient to spend the time thinking deeply about one item, get it right, figure it out as completely as you can, and then move on to the next item. That’s how you solve problems. That’s how you move the needle in your business.

BRX Pro Tip: Seek Out Mentors

July 12, 2022 by angishields

BRX Pro Tips

BRX Pro Tip: Seek Out Mentors

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BRX Pro Tip: Seek Out Mentors

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, one piece of counsel that you’ve shared with many of our clients and colleagues is, seek out mentors when you’re just starting out in your career or your business.

Lee Kantor: [00:00:21] Yeah, or any project you’re working on. I think it’s so important to find people that have already kind of been there and done that and to lean on them, to ask advice. This is going to save you so much time down the road. It’s going to save you so many mistakes. You don’t have to listen to every single word they say. You don’t have to follow their exact path, but you should take the time to learn from them.

Lee Kantor: [00:00:43] And if you can’t find a mentor that’s willing to talk to you about whatever it is you’re working on, there’s been books written for thousands of years with the smartest people on the planet. They’re at your disposal that you can read and learn from them because everything that’s happening now has been done in some form or fashion in the past. So, you can learn from lots and lots of people. And a mentor doesn’t have to be a human being that you’re having coffee with. It could be a book that you’re reading that happened thousand years ago.

Lee Kantor: [00:01:14] So, I think it’s so important, especially if you’re young, to find a few mentors who are generally invested in your success, that they can kind of share their wisdom and they want to share the wisdom because they want to have a legacy and they want to help you become successful. And then, the key to finding and working with mentors is to create a system around keeping them informed about your progress, schedule regular check-ins, or regularly send them updates on your progress and your challenges. And if they really care, they will let you know what you’re doing well, where you should focus your attention and who they can connect you with to help you get to the next level faster.

Lee Kantor: [00:01:56] So, that’s a fair trade for what they’re sharing with you. They’re getting a lot out of it. So when you ask a mentor for help, it’s not something that they’re just altruistically doing. They do get something out of it because they get to prolong their legacy. They get to be heard, they get to be valued, and they get to be appreciated. So people like that and that’s a fair trade, and this person that’s a seasoned veteran is happy to spend, invest some time in people that are truly passionate and truly want to learn. So this is not asking somebody to do something for nothing. They are getting something out of it.

Lee Kantor: [00:02:37] So I highly recommend identify mentors, find those people that really do care and just, you know, try to acquire as many of them as you can and to really update them on your progress, let them know where things are going, where you’re struggling, and give them the opportunity to help.

The Hardy Realty Show – Sarah Holsomback with Floyd County Schools/Armuchee Primary and Drew Taylor with Community Kitchen

July 11, 2022 by angishields

The Hardy Realty Show

The Hardy Realty Show - Sarah Holsomback with Floyd County Schools/Armuchee Primary and Drew Taylor with Community Kitchen

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What Are You Doing to Upskill Yourself?

July 11, 2022 by angishields

Access to this series is restricted to Business RadioX® Studio Partners.

Rome Floyd Chamber Small Business Spotlight – Cabell Sweeney with Cabell’s Designs, Mike Meyer with Honeycream, and Quinn Durrant with Northwest Georgia Center for Independent Living

July 8, 2022 by angishields

Rome Business Radio

Rome Floyd Chamber Small Business Spotlight - Cabell Sweeney with Cabell's Designs, Mike Meyer with Honeycream, and Quinn Durrant with Northwest Georgia Center for Independent Living

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BRX Pro Tip: Outcomes vs. Activity

July 8, 2022 by angishields

BRX Pro Tips

BRX Pro Tip: Outcomes vs. Activity

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BRX Pro Tip: Outcomes vs. Activity

Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, today’s topic, outcomes versus activity.

Lee Kantor: [00:00:10] Yeah. This is really a key point when you’re doing any type of selling, especially consultative selling. You’re not really selling the thing you think you’re selling. And the prospect isn’t buying the thing they think they’re buying. When they come to work with us, they might think that they’re buying radio or they’re buying a radio show. And in some ways, they’re buying that. But in essence, what they really are buying is the outcome that they get when they’re doing their show properly.

Lee Kantor: [00:00:39] What they want is to recreate the feeling they got when they were a guest on the show. Those are more the actual things that they’re buying. So, in order for them to buy the thing you’re selling is you really have to get to the why, that’s layers deep in the experience. So, you have to remember, they’re not buying a radio show. They’re not sponsoring a radio show. They are buying a tool that helps them get in front of hard-to-reach people.

Lee Kantor: [00:01:05] They’re buying something that’s going to help them sell more stuff. They’re buying something that’s going to help them nurture relationships with people that are important to them. They’re buying status in their ecosystem. They’re buying a platform in which to share the stories of the people that are serving them. All of these things are the things they’re buying. The radio show is just the thing we’re selling to help them achieve that desired outcome.

BRX Pro Tip: Meaning Matters

July 7, 2022 by angishields

BRX Pro Tips

BRX Pro Tip: Meaning Matters

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BRX Pro Tip: Meaning Matters Transcript

Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, on a lot of our materials, website, a lot of our conversation, we will share with people – and we mean it from the bottom of our heart – your story matters, share it here, but you’re also fond of saying, “Meaning matters.”

Lee Kantor: [00:00:21] Yeah, I think it’s very important to elevate the show in the mind of your client to have greater meaning than some tactic to get more clients. I think, when your client believes that their show is really serving the ecosystem that serves them, and they really believe that they are having an impact on their guests, and their industry, and their profession, and their community, I think we become very sticky, and they become—they are on a path to being a client for life. So, anything you can do to show your client the impact that they’re making, that difference they’re making in their community, the better shot you have of keeping that client for life.