Access to this series is restricted to Business RadioX® Studio Partners.
BRX Pro Tip: What To Do If You Are Feeling Burned Out
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BRX Pro Tip: What To Do If You Are Feeling Burned Out
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you and I and our studio partners are so blessed that I’m almost certain that, you know, 99.9 percent of the time we’re bouncing out of bed, we’re going out, we’re doing our thing. We love our work. And we’re all human. And we could all use a little bit of counsel, I think, on what to do if you’re feeling burned out.
Lee Kantor: [00:00:30] Yeah. A lot of people, especially in today, when you’re dealing with so much chaos that’s outside of your control, you start feeling burnt out or you’re getting frustrated about your situation. And a good place to start when you are starting to feel this overwhelmed feeling or the sense of burnout is get back to your why.
Lee Kantor: [00:00:47] You know, try to remember what got you excited about your business in the beginning. What was it that compelled you to jump into this adventure? What was it that said that this was a problem worth solving? And then, try to really understand and get back to that kind of beginner’s mind where everything was new and all the possibilities were out there.
Lee Kantor: [00:01:08] If you can get back to that and if you still believe that you’re trying to solve a problem that still exists and it still matters, then you should be able to snap out of this feeling of burnout or frustration. But just remember, if you can get back to that why, what was it that got you fired up in the first place? If you can get back there, then that burnout should kind of go away.
The Hardy Realty Show – Hannah Bagley with Keep Rome-Floyd Beautiful and Brooke Brinson with Hardy Realty
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BRX Pro Tip: Are You Being Human Enough?
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BRX Pro Tip: Are You Being Human Enough?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, are you being human enough?
Lee Kantor: [00:00:10] Yeah. I think with technology, it’s easy to automate more and more things, and that can be a trap. And human beings need human connection. As we’re coming out of this pandemic, it’s becoming obvious. People are hungry for human-to-human interaction, and they’re looking for ways to make that happen, if in all possible.
Lee Kantor: [00:00:31] So, I would think about the things that you’re automating right now and see if it’s possible to, you know, kind of add some humanity back into some of these processes that maybe you’ve automated. And this is especially true if your competitors are leaning too heavily on automation. This is a great way to differentiate yourself from your competitors by kind of doing some of the things that are difficult to scale, this kind of human-to-human interaction.
Lee Kantor: [00:00:57] So, here’s a couple of things that you can try to add some humanity back into your marketing. Number one, just appreciate somebody, reach out to somebody on LinkedIn or reach out to maybe old client, a former client, a prospective client, somebody who you haven’t talked to in a while. Just appreciate them. Let them know that you kind of appreciate them in your life and that they’ve contributed in some manner.
Lee Kantor: [00:01:27] Another thing you can do is to help someone get something that they want. If you see that somebody’s in need, it’s great to reach out and say, “Hey, how can I help?” People are always looking to make those kinds of connections.
Lee Kantor: [00:01:41] And then, be the first person that celebrates someone else’s success no matter how small that is. Everybody does a lot of talking on social media, and maybe people brag about things that they’ve accomplished, but go in there and just celebrate with them. Let them know that you are proud of them, that that was something that they should be proud of that achievement that they made and just try to create a human-to-human interaction if you can. People are hungry for it, and you’ll be able to differentiate yourself from your competition, if you do this regularly.
BRX Pro Tip: Can You Turn Your Sales Funnel Upside Down?
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BRX Pro Tip: Can You Turn Your Sales Funnel Upside Down?
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, with all this talk about a pipeline and a funnel and a sales process, one thing I think maybe we ought to consider is, can you turn your sales funnel upside down?
Lee Kantor: [00:00:20] Yeah. It’s an interesting thought exercise and it’s something that at Business RadioX we do do that, that’s how we begin. But most sales funnels start super wide, and they’re usually using a premise of first I have to generate some sort of awareness. I have to let people know I exist. And then from there, I have to slowly build interest and slowly build trust where I’m eventually getting to a relationship with the buyer who is going to hopefully buy the thing that I sell. So most people, the idea of a funnel always starts wide, and then they trickle down to that buyer who is eventually kind of working their way through this huge funnel.
Lee Kantor: [00:01:01] At Business RadioX, we start with the end in mind. We start with the, who is the buyer and how can I serve that buyer? And, how can I help my clients build as many relationships as possible with their most coveted prospects and their referral partners? And, we do that by obviously showcasing them on shows that we have created, that serve that client, that serve that guest, that spotlights and celebrates their work.
Stone Payton: [00:01:34] Our shows are designed to help our best prospects create great content that can help them get the word out and get more business. And by serving our sales prospects and helping our prospects first, we get to quickly move them through the entire sales funnel. And sales happen a lot more elegantly and a lot faster with our system because we’re starting with the end in mind. We’re starting with relationships with the people that matter most. And then by doing that, we get to accelerate the entire process.
Lee Kantor: [00:02:09] So if it’s – that might be a thing that you can think about in your sales. Is it possible to flip that sales funnel and start with the buyer and building relationship with the buyer first in the elegant manner rather than getting a bunch of people through some funnel and hope that the right person eventually trickles down through it?
BRX Pro Tip: Easy Way to Create Structure
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BRX Pro Tip: Easy Way to Create Structure
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I’ve read enough books and heard enough speakers talk about the value of repeatable processes and transferable tools, some version of structure. But is there an easy way to create structure?
Lee Kantor: [00:00:20] Yeah. This is something you can implement today. And if you just leverage your calendar and just put a recurring or repeating task on your calendar and block them, you will just, in a simple way, create the structure to your life. It’s going to really move the needle in your business.
Lee Kantor: [00:00:37] So, simple thing to do is just block these things on your calendar. Invite guests Monday morning at 9 o’clock. Check email only at 8 o’clock and 5 p.m. Pay bills Friday at three. I write these tips Sunday at noon. We have a call on Monday where we discuss how to serve our clients. We’re doing these tips on Tuesday because we meet every Tuesday and Thursday. Write down recurring tasks that move the needle in your business. Block them into your calendar and then just knock them out.
Lee Kantor: [00:01:10] It’s less thinking, more doing. If it’s in your calendar, you’re going to do it. People will – you know, they make appointments and they keep appointments, but they break promises to themselves. So, remember, just put it in the calendar, block it, lock it, knock it out.
The One Sentence Persuasion Course
Encourage Dissent
Access to this series is restricted to Business RadioX® Studio Partners.
BRX Pro Tip: How to Ask for Help
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BRX Pro Tip: How to Ask for Help
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, it’s so important when you have a business to be willing to ask for help, but how do you ask for help?
Lee Kantor: [00:00:15] Yeah. Sometimes asking for help happens just organically, and I think it’s important that when somebody does organically ask if there is something they can do to help you, that you say yes and then you have an answer to that question.
Lee Kantor: [00:00:32] At Business RadioX, people are always asking us at the end of an interview how can they help us. Or, when we meet somebody at a networking event, they ask how they can help us. The easiest way to help somebody at Business RadioX is to introduce us to an interesting guest. That’s something that is at the core of our mission is that the core of our business and is at the top of our pipeline. We build our pipeline by interviewing business leaders in the communities we serve. So, everything starts with interesting guests that are doing work that’s important.
Lee Kantor: [00:01:06] But if you don’t have a platform like ours, here are some other things that you might consider asking for. What’s a good book you’ve read? You know, what’s a blogger you like or who’s a blogger you like? Or, ask for a client. You know, people are always looking for more clients or better clients, so asking for a client is useful. As for an employee, ask for somebody to mentor or ask for somebody that maybe wants mentoring.
Lee Kantor: [00:01:36] Those are areas that you can ask because when you’re in business, you always need something. So, when the opportunity occurs and somebody asks how they can help you, I highly recommend you take them up on their offer and ask for something that you need.
