BRX Pro Tips

BRX Pro Tip: Transfer Your Values and Priorities to Your Calendar

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BRX Pro Tip: Transfer Your Values and Priorities to Your Calendar

Stone Payton: [00:00:00] And, we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think maybe one of the best pieces of advice I ever got from you is transfer your values and your priorities to your calendar.

Lee Kantor: [00:00:18] Yeah. Your calendar is one of the tools you have at your disposal that’s free, that can really help you manage your time, manage your stress, grow your business. It is very useful if you use it properly. It shouldn’t just be a place where as things get put in there, you kind of just mindlessly add things to it. You have to proactively put things in your calendar that really represent what’s important to you.

Lee Kantor: [00:00:46] So, if say, for example, writing a blog is important to you, put it in your calendar, block time to write the blog. Put time to block all the steps that have to do with writing the blog, you know coming up with ideas, writing the post, putting the post, you know editing the post, publishing the post. Put all of those things into the calendar. Make them real. Block the time and do the work during that time.

Lee Kantor: [00:01:14] A good way to tell yourself if you were kind of working on the most important things that are going to move the needle in your business is just look at your calendar. Your calendar doesn’t lie. Your calendar is telling you what your day and what your weekly and what your month look like. So, if you have activities in your calendar that aren’t representing your priorities, then fix that.

Lee Kantor: [00:01:35] You know, if you say I want to work out every day, then make sure they’re putting working out every day is in your calendar. If you say that you want to meal prep every week, then make sure that meal prep is in your calendar every week. If you want to make sure that you’re growing your business and you know that I have to, you know, prospect to 100 people, make sure 100 people prospecting activity is blocked in your calendar.

Lee Kantor: [00:02:00] You’ll know if you’re moving the needle if those things are actually there and you’re actually doing the work during the times that you set aside to do the work. So, use your calendar as a tool rather than a kind of just a diary of what you did. Make it something that’s telling you what to do.

BRX Pro Tips

BRX Pro Tip: Using a Virtual Assistant

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BRX Pro Tip: Using a Virtual Assistant

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, using a virtual assistant.

Lee Kantor: [00:00:10] Yeah. In today’s world, we’re very fortunate in that the world is kind of our oyster when it comes to finding a virtual assistant. And, now, there’s a lot of affordable options when it comes to a virtual assistant. We’ve been using a company called Gabtech Global. They’re based in the United States, but they have a lot of virtual assistants that work from the Philippines. And they can handle a lot of administrative tasks that bog you down each week.

Lee Kantor: [00:00:36] I would recommend any entrepreneur, anybody, a solopreneur, especially, or somebody in professional services to just do an experiment. Contact a virtual assistant, whether it’s through Gabtech Global or it’s through Fiverr or Upwork or something. And then, have them do some of those administrative tasks that are bogging you down each week. You’re going to find that they’re a lot more affordable.

Lee Kantor: [00:00:59] You can be focused in on kind of the the bigger task that only you can do that have to do kind of with really moving the needle in your business. And you can delegate a lot of these smaller tasks that take up time, that make you feel like you’re busy but aren’t really moving the needle. And I highly recommend trying this. This is something that can be a game changer if you leverage this right.

Lee Kantor: [00:01:21] Start small, have them do small things, maybe social media engagement, maybe prospecting, maybe little teeny tasks that you’ve been kind of procrastinating because you don’t like to do it. Find a way to test and experiment with a virtual assistant to have them try to do some of those tasks that are kind of repetitive and that you can clearly define and teach them how to do, so they’re doing it in the exact way you want them to do it. But they’re doing the work so you can focus in on kind of the bigger activities that move the needle that really leverage your time to its fullest.

BRX Pro Tips

BRX Pro Tip: Ways to Use an Accountability Partner

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BRX Pro Tip: Ways to Use an Accountability Partner

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I know you wrote a book with a great deal of this information in it on this topic, but check with us for a moment, if you could, about ways to use an accountability partner.

Lee Kantor: [00:00:17] Yeah. A long time ago, I wrote a book about the importance of having an accountability partner, and since then I’ve interviewed hundreds of business coaches and one of the most important values they provide to their clients is being an accountability partner to them. So if you can leverage an accountability partner, it is probably one of the best levers you can use to help you achieve the goals that you are striving for. It’s funny because when you’re hiring a coach, you think that what they’re doing is going to kind of impart some wisdom or some some great knowledge that you lack. But most of the time, the value you’re going to get from that coach is just someone to report back to to make sure that you’re doing the stuff that you know you should be doing. And that level of accountability is critical, and that’s what most people need because, most people break promises to themselves every single day.

Lee Kantor: [00:01:14] Oh, today’s the day. I’m going to be on my diet. Oh, today’s the day I’m going to exercise. Oh, today’s the day I’m going to make a hundred calls, I’m going to write that blog post. But what happens is you get busy and things happen and you kind of procrastinate. And then, today turns into tomorrow, and tomorrow turns into never. By having an accountability partner, it prevents this because now you have to report to somebody else and you have to tell them that, no, I didn’t do the thing I told you I would do. And most people don’t like to disappoint other people. And then if this person is important to you, you don’t want to let them down. So you want to keep your word to this person. And just that little dynamic is enough to keep you accountable, to keep you doing the work you know you need to do. And it’s funny, if you do a little bit of that work every day, you’re going to get a lot of great results because all of that little bit of work compounds over time, and that’s where success happens. So it’s important to find a person to be your accountability partner. And the beauty of this is, you don’t have to hire a coach. You can just find another colleague.

Lee Kantor: [00:02:16] It could be your kid. It could be your spouse. It could be a friend. And they don’t have to know anything about your business or know anything. They just have to be a person you report to. Where you don’t want to let them down. You know, a lot of people hire coaches just for this by itself and pay a lot of money to it. I find that you don’t need to have to do that necessarily. You can just find somebody else that you respect that respects you and you don’t want to let down. You can say, hey, I need you to be my accountability partner for this activity. If I don’t report back to you every week that I’ve made progress on this goal, I need you to call me out and, you know, to tell me to do this, and I’m going to report back to you. And if I don’t, you let me have it. And you can make it fun.You can be their accountability partner for some goal that they have. And you don’t have to be working on the same goal. You just have to agree to hold each other accountable each week. And if you do that, you’re going to find you’re going to achieve all those goals that you’ve been dreaming about.

BRX Pro Tips

BRX Pro Tip: Marketing Funnel 101

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BRX Pro Tip: Marketing Funnel 101

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Today’s topic, Lee, marketing funnel 101.

Lee Kantor: [00:00:10] Yeah. A lot of people have heard of the term marketing or sales funnel, and I thought it would be important to really explain it to folks in a simple way so they understand what those terms mean and how they can kind of use those principles in order to help them grow their business.

Lee Kantor: [00:00:28] So, basically, in a marketing funnel, you want to move a prospect to first knowing you exist. There has to be some level of awareness. Then, there has to be a way to interact with them or create some level of engagement, hopefully, in a positive manner. And then, ultimately, you want to try to sell them something so you need them to take some sort of a buying action. So, that’s at the heart of every funnel is, you know, an awareness, some sort of engagement, and then an action at the end.

Lee Kantor: [00:00:57] So then, when you know this, then you have to build systems around each of those outcomes. So, you have to have a way to make people aware of what you’re doing. And so, some of the ways that you would do that, some people run ads to make people aware. In our case, we do a lot of shows and share the content on social media. That’s how we make people aware of what we do. Or we introduce ourselves to prospective guests so they know that they can come on. So, we’re doing that as to create some awareness.

Lee Kantor: [00:01:26] And once we have contact with that person, they know who we are in some way, we try to create engagement or an interaction with them. In our case, sometimes they actually come on a show so they can feel and see what a show is like and they can experience that firsthand. And then, at the end, we want them to take some buying action. And then, what we do at the bottom of the funnel in our case is go to that guest and explain to them, “Hey, you mentioned that this is a challenge for you. We have a solution that can help you overcome that challenge,” and then we try to sell them something.

Lee Kantor: [00:01:57] So, that’s kind of the basics of our marketing funnel. But the basics for every marketing funnel is some level of awareness, some level of engagement, and then some call to action to get someone to do something or buy something. So, remember that when you are building out your sales funnel, try creative ways in order to engage people at each stage of the funnel.