BRX Pro Tips

BRX Pro Tip: Get Good at Prioritizing

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

BRX Pro Tip: Get Good at Prioritizing

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, lots of areas for all of us to get better at -me and you included – one of which is get good at prioritizing.

Lee Kantor: [00:00:15] Yeah, this is something that every person, every leader should be very good at. You have to know what is the most important thing you should be doing, and then do that relentlessly. You’ve got to pick that one big thing, get that right. And if you want to grow and have more people, that is just the most important thing.

Lee Kantor: [00:00:34] And prioritizing, back in the day, used to not be plural. Like you didn’t have priorities; you had one priority. And that should be the case today as well. You can’t have five priorities. You can only have one priority, and you can only have one priority at a time. So, make sure you’re not wasting your time on things that don’t matter, Or else, you’re not going to be able to achieve your goals. Time is perishable. Don’t waste it on things that don’t matter. Pick one thing, knock it out. Move on to the next thing.

BRX Pro Tips

BRX Pro Tip: Are Your Metrics a Crutch

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

BRX Pro Tip: Are Your Metrics a Crutch

Stone Payton: [00:00:00] And, we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton. Lee, today’s question may be a little bit counterintuitive, meant to challenge, but I think it’s an important question. Are your metrics a crutch?

Lee Kantor: [00:00:15] Yeah. In today’s world, lots of things can be measured and because lots of things can be measured that means that there’s industries in place right now that can influence those numbers and show whatever numbers you want to show. And, when that happens, the numbers lose their meaning, and a lot of folks feel like they have to use numbers to sell what they sell. And then, they don’t even care if the numbers are true. They are just the numbers. So, then they can take kind of response – they don’t have to worry about taking responsibility because those numbers said this, so, therefore, it is what it is.

Lee Kantor: [00:00:51] I think that it’s a crutch to use numbers and metrics too much. Your prospect doesn’t really know what those numbers and metrics really are. It’s really not the why of doing what they’re doing. They’re kind of looking for a rationalization. Numbers have the appearance of being a third party and they have the appearance of being objective. They don’t really understand the context of the numbers or how easily these numbers can be gamed.

Lee Kantor: [00:01:18] Numbers can be gamed so easily and it’s so inexpensive to game the numbers. I mean, that’s why there’s so much scams going on when it comes to numbers, and the numbers really, in my opinion, can’t be trusted a lot of the times. I would rather spend more time with anecdotes, with real use cases. I would rather connect my client, my prospect with a client that has had some success, measurable success, measurable in terms of ROI and results rather than just static numbers because I just don’t trust a lot of the numbers that are out there in today’s world.

Lee Kantor: [00:01:59] We’re in a digital world for good and for bad, and the good part of the digital world is we can count a lot of things. The bad part is there’s a lot of shady ways to influence those numbers and to make them go up or down just by spending a few dollars.

Lee Kantor: [00:02:12] So, my advice is to not use and not lean onto numbers, statistics, metrics. Lean more into real-life human beings, telling human being stories of anecdotes. Use cases, testimonials. Those things are more persuasive to me. Have your prospect talked to another human being that use your service. That’s more persuasive to me than relying on numbers.

BRX Pro Tips

BRX Pro Tip: Empathy as a Super Power

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

BRX Pro Tip: Empathy as a Super Power

Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we talk a lot about this thing called empathy, but empathy, I mean, it really is. Let’s talk about empathy as what it is, a superpower.

Lee Kantor: [00:00:18] Yeah. I think empathy is really important when it comes to business because the more that you can understand and appreciate where the other person is coming from, then the better you can be in serving them and selling something to them. And, when you realize that people have a universal need to be heard, to be appreciated, to be respected, you can really go far by helping those people be heard, be appreciated, and be respected.

Lee Kantor: [00:00:50] So, when you give that kind of positive attention, then that quote from Maya Angelou comes to life. And, something she said that’s really affected me and is really, kind of, the model of how we do what we do and why we do what we do is, she said that people may forget what you say but they will remember how you made them feel. And, at Business RadioX we make our guests feel great. When someone’s being interviewed by somebody at Business RadioX, they are being heard, they are being appreciated, they are being respected. They have a piece of content that they can be proud of, that they’re going to share, which is going to attract other people telling them what a great job they did.

Lee Kantor: [00:01:32] So, not only are you making the day of that person by being empathetic and really understand the needs and emotions that drive them, you’re respecting them, you’re holding them up, you’re appreciating them, you’re giving them a chance to tell their story in their own words so their passion and their intelligence can be heard. That is a gift.

Lee Kantor: [00:01:55] So, at Business RadioX, it’s easy to use empathy, and the people who can lean into empathy the most are the most successful in our model. And, something to consider for the people out there, who are you going to appreciate today? Who are you going to respect and hold up and celebrate? When you do that today, if you can go out and do that for someone, you’re going to see the ripples that it has, not only to that person but to the community as a whole.

BRX Pro Tips

BRX Pro Tip: How People Make Decisions

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

BRX Pro Tip: How People Make Decisions

Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, how people make decisions.

Lee Kantor: [00:00:09] Yeah. This is a little secret that top sales people do, and I thought we should share it with other people. But the way people make decisions is, first, they do it emotionally and then they justify them rationally. And a lot of salespeople get hung up on the facts and figures of things. But that’s not how most things are bought.

Lee Kantor: [00:00:29] People buy kind of the why, and then they rationalize the facts behind it. So, that’s why when you’re selling, you have to get to the emotional points of the story. You have to share the mission. You have to share the why. You have to share the feelings that the prospect will feel when they use your solution. Focus on that. Spend most of your time talking about that.

Lee Kantor: [00:00:51] Once the person viscerally believes that you can make them feel a certain way, then you deliver some facts and figures that your prospect needs to kind of justify the decision that they already made. And maybe they’ll show it to somebody else in the company that gives them cover for the decision. But always sell first around emotion, then add the facts and figures to justify the decision that they already made.

BRX Pro Tips

BRX Pro Tip: How to Ask for Money

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

BRX Pro Tip: How to Ask for Money

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s dive into for a moment how, and maybe when, but how to ask for money.

Lee Kantor: [00:00:13] I think the best way to ask for money is to kind of show someone an opportunity that makes them want to give you money. So, the more attractive your offer and your promise is, and people will want to do it and you’re just saying, “Okay. Let’s get started,” and not talking about money that much, because it’s so attractive that they want to do this.

Lee Kantor: [00:00:37] And I think at Business RadioX, we do this by showing how working with us helps our clients build and nurture relationships with the people that matter most to them. And we tell them, “Hey, if you had a tool that can help you build more relationships with the people who matter most to you, if I can introduce you and help you build relationship with 10, 20, 30, 50, 100 of your best prospects, would that move the needle in your business?”

Lee Kantor: [00:01:05] If they believe that I can do this, that I can deliver on that promise. If I can show them enough social proof, give them enough examples of people who have successfully done this. Show them what it looks like and how it works and how they would feel if that really could happen. And if they believe that I can deliver on that promise and they believe that they can really sell to some of the people that I’ve helped them meet, then this should sell itself.

Lee Kantor: [00:01:35] If they’re not buying, that means that they’re not believing one of those two things, that I can deliver on the promise or that they can really sell to the people that I’m introducing them to. So, if they don’t really believe one of those two things, then you’re going to have trouble selling.

Lee Kantor: [00:01:52] But if they believe they can sell, if they were put in front of those people, and they believe I can deliver those people to them, then this thing should sell itself. And they’ll happily spend money with Business RadioX to help them do what we promised we can do.

BRX Pro Tips

BRX Pro Tip: How to Build Your Audience

Play Episode Pause Episode

Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds

00:00 /

RSS Feed

Share

Link

Embed

BRX Pro Tip: How to Build Your Audience

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about strategies and tactics, how to build your audience.

Lee Kantor: [00:00:12] Right. We produce a lot of shows, and a lot of times the client asks about the audience, and that’s a great question. Audience, for a lot of folks, is important. In our model, it’s not the most important thing, but it’s not something that’s not important.

Lee Kantor: [00:00:26] So, in order to address how to build an audience, I thought we can share some ways of doing that. And one of the big mindset shifts for most people is to look at your show the way that Hollywood looks at movies. And promote your show in a similar manner, the way that Hollywood promotes their movies. So, for example, when a movie is released, one of the first things that happens is the stars of the shows go on all the talk shows, they go and promote the heck out of that movie.

Lee Kantor: [00:00:56] And then, something I think you were telling me earlier, Stone, that 35, maybe, to 50 percent of the budget of the movie in addition is spent on marketing the movie. And especially with a movie that doesn’t have a name brand celebrity attached, they probably have to spend even more. So, just keep that in mind when you’re thinking about audience building.

Lee Kantor: [00:01:18] The first thing you have to do, in my mind, when you’re building an audience is make sure your show is quality. Make sure that your show is delivering entertainment, education, or inspiration. It has to be a show that’s worth sharing or nobody’s going to share it no matter what you do or how much money you spend. So, you have to have a quality product first. Make sure your show is delivering on all of those aspects that a listener would want to deliver on.

Lee Kantor: [00:01:44] Another thing to consider is buy ads. Promote your show to your targeted audience in places where your audience is going. Another thing to do is be a guest on other shows in the niche that you’re in. So, if you’re doing a show that’s about accounting, show up on all of these other accounting shows.

Lee Kantor: [00:02:04] Another thing to do is speak at industry events. Make sure that you’re out there in public and people know that you’re an expert and you’re the host or producer of the show. And show up at that industry event and promote the heck out of that show. Let them know that your show is a great resource for everybody there. That they should be listening to it in order to help themselves grow as industry folks.

Lee Kantor: [00:02:28] Another thing, write articles. Put yourself out there. Get a lot of content out there in a variety of platforms. Make sure that your name, your brand, your show’s name and brand is out there. Don’t hide it. Don’t think that just by publishing something or broadcasting a show is enough. It’s not a build it and they will come world that we live in. You have to build it. It has to be great. And you have to put in the time, energy, and resources to promote the heck out of that, if that’s what you’re trying to do, if you’re trying to build an audience.

Lee Kantor: [00:03:01] Another thing to build an audience is create some sort of a giveaway or a signature piece of content that’s associated with the show that positions you as an expert, and it promotes a show at the same time. So, if anybody subscribes to your show, they get a free e-book or they get an action checklist of ten things to do or not do to avoid a certain thing or to do a certain thing. So, create a signature piece of content that is attached to the show so when someone gets to the show, they also get the signature piece of content.

Lee Kantor: [00:03:32] Partner with other influencers in your niche. Cross promote each other, work together. This is something that’s super important. The deeper you go into your niche, the better chance that your show is going to be found by other people that are of influence in your niche, and it’ll get to more and more listeners.

Lee Kantor: [00:03:49] And lastly, the most important thing, I think, is go back to your guest. The reason you’re doing the show is to build a relationship with those guests, and make sure the guests are out there promoting the show. They should be promoting their interview and they should be promoting you. And make sure incent them, do whatever you can to encourage them to get the word out about their interview, to share it on all their socials. That’s super important.

Lee Kantor: [00:04:12] If you do all of those things, you have a good chance to build an audience for your show. But, remember, this is something you have to do. It’s not going to happen by itself. You have to be proactive. If you want an audience, you have to go out there and evangelize the show.