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Craig Green with Carbice Corporation

January 19, 2021 by angishields

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Craig-Green-Carbice-CorporationCraig E. Green is CTO of Carbice Corporation, developing nanomaterials solutions that produce substantial value in electronic device markets.

Born in Baltimore, MD he received his B.S. degree from Cornell University in 2002 and his Ph.D. from Georgia Tech in 2012, both in mechanical engineering. His background is in the thermal and fluid sciences, including his Ph.D. research, which focused on the thermal management of electronics. Before pursuing his graduate studies, he worked in the nuclear power industry with Exelon Corporation.

Craig has authored or co-authored 30+ archival papers in major technical journals and refereed conference proceedings, as well as 9 issued and numerous pending patents. Craig has received several academic and professional awards, including an Outstanding Paper award at the semiannual ITHERM conference and most recently the “Most Inspirational Presentation” award at the 2016 BITS symposium- the leading conference for semiconductor burn in and test.

Connect with Craig on LinkedIn.

Tagged With: Carbice Corporation

Brantley Basinger with Mallory and Evans

January 19, 2021 by angishields

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Atlanta Business Radio
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Brantley-Basinger-Mallory-and-EvansBrantley Basinger is the principal of Mallory & Evans Development, LLC and is responsible for the oversight of Mallory & Evans development and acquisitions platforms and capital procurement. Additionally, Brantley seeks out new ventures for Mallory & Evans to help the company expand and grow in the many industries it touches. Basinger plays a vital role in securing new institutional-sized projects and works to form new partnerships in the commercial and real estate development industry.

Brantley Basinger has been part of the Mallory & Evans Development, LLC team for more than a decade. During that time, he has helped start Mallory & Evans’ student housing business and other endeavors. Prior to joining Mallory & Evans, Mr. Basinger worked with Regency Centers, one of the nation’s largest neighborhood shopping center REIT’s and two boutique development firms based out of Jacksonville, FL and Atlanta, GA.

Basinger earned his Bachelor of Business Administration (BBA) in Real Estate from the University of Georgia, where he also played baseball. He is now an avid golfer in his free time. Brantley and his wife Hannah live in Kennesaw, Georgia, with their sons, Brant and Tristan, and daughter, Lake.

Connect with Brantley on LinkedIn.

What You’ll Learn in This Episode

  • About Brantley Basinger
  • About Mallory & Evans and the relation to Caliber Living
  • Past and future projects
  • What co-living is and how it will change affordable housing in Atlanta
  • How Mallory & Evans is using co-living in its new development
  • How COVID-19 has impacted the industry and what the future holds

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter.

Tagged With: Mallory & Evans

BRX Pro Tip: How to Treat Clients

January 19, 2021 by angishields

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BRX Pro Tip: How to Treat Clients

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, today’s topic, how to treat clients.

Lee Kantor: [00:00:09] Yeah. I mean, this may seem obvious to a lot of folks, “Oh, treat your clients well.” Yeah, obviously, you treat your clients well, but you can’t take them for granted. And in today’s world, where it’s so competitive, you have to really go above and beyond when it comes to the care and feeding of your clients. It’s important for your client to understand upfront what you need from them in order to be successful. And you have to tell them, “Hey, look. You’re important to me. Your success is critically important. I’m going to do whatever I can to help you achieve the outcome you desire. And I’m going to tell you right now, I’m doing this for my own selfish reason. Because the more successful I can make you, I’m going to be able to leverage that to get more clients. And that’s going to help me. So, I’m going to tell you that this is going to be a symbiotic relationship and I’m going to do what I can do to help you become successful in order to help myself become successful.”

Lee Kantor: [00:01:07] I don’t think there’s any problem in letting them know that. It may be obvious. And it’s kind of a no brainer. But it’s important to communicate that to them because, then, they’re going to know that part of their responsibility as a client is to help you get more clients. And the clearer you are about that with your clients, then the easier it is for you to get future clients. So, if you tell them upfront, “Hey, I’m only going to work with clients that I can use as successful case studies,” they know that you’re really committed to making this thing work for them. And you’re letting them know also, you’re going to be leaning on to them to be a referral source.

Lee Kantor: [00:01:44] So, treat your clients exceptionally well. Let them know upfront that you’re going to be doing this and you’re going to go above and beyond in order to help them be successful so they can become a case study or an example of a success story, so that it’s going to help you get more clients. So, this way, everybody’s in on this together. And together, you’re both going to win.

Keera Brooks with Wholesale Sugar Flowers

January 18, 2021 by angishields

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GWBC Radio
Keera Brooks with Wholesale Sugar Flowers
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CEO of Wholesale Sugar Flowers, Keera Brooks, has based her entrepreneurship on two fundamental truths – a passion for women’s empowerment and the fact that almost nothing goes according to plan.

Graduating from Penn State University, she spent 16 years in corporate America before leaving to find her true calling. After searching for an opportunity that would allow her to contribute in a meaningful way towards customers, partners, employees, and the community, she acquired Wholesale Sugar Flowers in 2018.

By combining the desire to strengthen women and understanding the challenges that come with running a business, Keera grew Wholesale Sugar Flowers by making it a priority to partner with and hire women, support the community, and take care of her employees. She also transitioned the company to include at-home bakers as well as business accounts when the pandemic hit, enabling the business to thrive during uncertain times.

Keera continues to share her position on empowerment and motivates women throughout the country, speaks publicly about women entrepreneurship, and contributes to publications on the subject, including the book Launching While Female. When she is not working, you can find her spending time with her husband, two daughters, and the family dog, Ranger.

Connect with Keera on LinkedIn and follow Wholesale Sugar Flowers on Facebook.

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:19] Lee Kantor here. Another episode of GWBC Open for Business, and this is going to be a good one. Today, we have with us Keera Brooks with Wholesale Sugar Flowers. Welcome, Keera.

Keera Brooks: [00:00:29] Thank you. Good morning.

Lee Kantor: [00:00:31] Well, I’m excited to learn about what you’re up to. Can you tell us a little bit about Wholesale Sugar Flowers? What are you up to?

Keera Brooks: [00:00:37] Sure. So, we are an e-commerce baking supply company. And we’ve been in business for over 20 years, and we supply the baking industry, everyone from at-home-bakers all the way up to major hotels and resorts around the world with cake decorations.

Lee Kantor: [00:00:53] And then, how’d you get into this line of work?

Keera Brooks: [00:00:57] I actually acquired the business about two years ago now. And I came across it, I was looking for something different. I had a former GWBC business that we decided to sunset. And this came across as a great opportunity that fit my life and what we were looking to do in terms of growth. So, we jumped on it.

Lee Kantor: [00:01:22] So, exactly what is it for the person who isn’t familiar with this kind of industry?

Keera Brooks: [00:01:29] So, we are a distributor of cake decorations, anything from sugar flowers, gum paste, fondant flowers that you would put on a wedding cake to sprinkles that you have on cupcakes and cookies, little icing decorations that you have for birthday parties, and everything around a celebration.

Lee Kantor: [00:01:54] So, your customer isn’t necessarily the end user. It’s like a baker or bakery.

Keera Brooks: [00:02:02] Before the pandemic, it was just a B2B model. As a result of the pandemic, we moved into a B2C model as well. So, now we do both.

Lee Kantor: [00:02:13] So now, like, a home baker can get these kind of things direct from you rather than, I guess, typically prior to this, they would go to a store, like a grocery store, and buy some of this stuff?

Keera Brooks: [00:02:27] Yes. Exactly.

Lee Kantor: [00:02:29] So, now, when you made that shift, did that change how you kind of went to market that, I guess, it affected, at least, the targeting on who your prospective client would be?

Keera Brooks: [00:02:42] Absolutely. It really changed much of our business model and also moved us in a different direction, because we had to. The pandemic was such a shock to us, as many other companies have experienced. And we had to take measured action fairly quickly to be able to save the business, and save our employees, and continue moving forward. So, we knew that there were going to be a lot of bakeries that would not make it out of the pandemic, unfortunately, just because it is such a tight business, there’s very thin margins in the baking industry. So, the reality was, is that we were going to lose a fair chunk of customers that we currently had. So, we moved into a home model, if you will, and tried to target the at-home-bakers.

Keera Brooks: [00:03:41] Many bakers were not in a position where they could afford space in a retail environment, so they moved back home and they started baking from home. So, we were able to offer them per piece rate instead of bulk quantities, which allowed them to manage cash better, to not have to buy so much inventory, and, hopefully, help keep them afloat. As well as the at-home-bakers that we’re stuck at home and they just wanted to get into baking because they had more time on their hands.

Lee Kantor: [00:04:18] So, now, your prospective client is kind of the professional baker who is still selling their wares and needs it to look perfect and professional. And, also, now these kind of at-home-bakers who are doing it just because they have time and then they enjoy it.

Keera Brooks: [00:04:36] Yes. Exactly.

Lee Kantor: [00:04:38] Now, how does kind of the marketing changed now you’re kind of addressing two pretty different groups. One is making a living, you know, with your product and the other one is just having fun and, you know, impressing their friends and family.

Keera Brooks: [00:04:56] Yes. It’s a challenge that’s for certain. We actually had to move to Facebook and social media for our marketing. And we started to target a specific clientele who was interested in baking and pastry and everything, dessert, cake, cookie related. And we found that through social media and the advertising, we were able to introduce ourselves to many, many more clients than we ever expected.

Lee Kantor: [00:05:30] So then, that’s an unintended consequence of the pandemic that now you’ve opened up a whole new market that, maybe, you didn’t even consider or was on the back burner.

Keera Brooks: [00:05:42] Yes. Absolutely. We had always known that we wanted to explore it at some point. This hastened that exploration and we were, you know, very pleasantly surprised at how well received it was. And we haven’t looked back. This segment helped save our business. Absolutely.

Lee Kantor: [00:06:08] Now, this is a good kind of learning for other entrepreneurs out there. Like, this was an area that you didn’t really kind of prioritize pre-pandemic. And then, it became a necessity during the pandemic. What was that kind of conversation with your leadership team when it was time to make that decision? Because this is kind of a momentous decision, you know, where you’re saying, “Hey, we used to be this and now we’re also this.” You know, this speaks to almost the core, your business is called Wholesale Sugar Flowers. That decision, I’m sure, wasn’t made lightly.

Keera Brooks: [00:06:47] No. It wasn’t made lightly at all. But it was made swiftly. We were in survival mode, if you will, at that time, and we had to recognize that either we could move to where the new reality was or we could stay and hope for the best. And me being more of an action oriented person, I didn’t want to take the risk to hope for the best, considering that a lot of customers are not only – our wholesale customers were not only retail bakers, but there were also hotels and resorts. And you know that many of them are still in a very limited operating capacity right now. And, obviously, the wedding industry is a huge part of our business as well. So, it really was more of a necessity and not so much a debate.

Lee Kantor: [00:07:39] And then, when you were making that decision and you decided to take action – which is another great piece of advice for folks that are wavering – you know, when you’re going through a crisis like this, they don’t ring a bell to tell you it’s over. Like, you’re going with kind of limited information and taking best guesses with the limited information which makes, you know, business challenging just by itself in good times. So, in bad times, it’s even trickier. So, when you’re making this kind of shift and you decide, “Okay. We’re going kind of all in. We’re putting all our chips in this pile now. We’re going for it”, did you quickly come up with a plan? “Okay. We’re going to do Facebook.” Like, where are these people at? And you just kind of were going with gut feelings or did you kind of bring in an expert to help you? How did the action take place?

Keera Brooks: [00:08:27] We had discussions with our digital marketing team, who we were working with before, that helped us narrow the focus into this segment and helped quantify the opportunity. So, we did put some data behind it and understand, “Okay. If we make this shift, what’s our potential target market and is it worth it really?” Because we were going to have to redo a lot of our operations as they existed. So, once we got that initial first pass, we hit the ground running.

Keera Brooks: [00:09:03] And, you know, I have a saying that I have I kind of take with me through life, you know, I’m going to die trying. You know, I knew that it wasn’t going to be a guarantee, but I also wasn’t going to just sit and let things happen to the company that I love, to my team that I love. My employees were counting on it. And we just pushed ahead.

Lee Kantor: [00:09:31] Now, when you have a culture that’s that strong, how do you think that helped you through this crisis?

Keera Brooks: [00:09:40] Loyalty goes a long way. Building that trust and building credibility with your team, the whole notion around authentic leadership. The real raw conversations that we had at that time were not for nothing. They knew it. They felt it. And they didn’t want to lose this environment that they love to come to either. So, they were very much onboard of whatever we needed. Let’s try, because their alternatives were not great either. This is a warehouse operation. We don’t have a lot of fancy work, if you will. And we are a supply chain company. So, you know, these jobs are not cushy white collar corporate jobs. And these people have to pay for their families [inaudible].

Lee Kantor: [00:10:44] Now, speaking of the changes, like you mentioned, you’re a supply chain company and now, I would imagine, you were going from selling big amounts of things to smaller amounts of things. Maybe the same things, but just in smaller packaging. How disruptive was that? Like, you were able to handle that kind of shift?

Keera Brooks: [00:11:05] We were able to leverage the employee base that we had when we first started. And their work, we all shared and took a bigger burden of work to just cover the extra time involved. Because you’re right, it just takes more labor to do the smaller quantities. And so, once we got to a point where things were starting to look a little bit more consistent and growing, we decided to add more people. So, through this, we actually ended up increasing our hiring and we ended up also increasing our our growth trajectory.

Lee Kantor: [00:11:47] It’s funny how life works. You know, you couldn’t have planned for this. And I’m sure when you were forecasting last year, it didn’t look like that at all. But then, this is what I love about entrepreneurship, I mean, people just keep grinding and they don’t take no for an answer. They just keep finding a way. And it’s just an amazing story. And congratulations on your success and able to kind of navigate this rough terrain.

Keera Brooks: [00:12:16] Thank you. It definitely had some sleepless nights and some nerves. But, like you said, it’s all about the grind, and you have to stay focused, and you have to make the tough calls.

Lee Kantor: [00:12:28] Now, when you made that shift and you said okay, because this is a hypothesis at this point, right? You’re like, “It seems like it should work. We have stuff that people who bake should want. But we’ve never done this before.” How quickly was it before you were getting traction and you were like, “You know what? This thing is going to work.” Like, when did you start feeling more confident about making that pivot?

Keera Brooks: [00:12:52] Our business went to zero on March 13th. That was kind of our D-day. And by June, the end of June, we had transformed our whole website, moved our model, started the Facebook marketing. So, within that eight to ten week period, we started to see things change. By July, we were rocking. We had exceeded our July from the previous year already. And we continued to grow since then. So, it was very quick. Once we got all of our side organized, it happened fairly quickly.

Lee Kantor: [00:13:39] Because the business, really, at the heart of it hasn’t changed. It’s just the client that’s changed. And so, therefore, the packaging and the other elements of that have changed. But the heart of the business is the same. It’s Wholesale Sugar Flowers, like, that part really stays the same, right?

Keera Brooks: [00:13:56] Exactly. The heart of it is the same. The thing that we may have expanded on a little bit more is our sprinkles, and our sugar crystals, and that side of the business. We came up with 50 new different sprinkle combinations just to give people ideas of what to do. So, we tried to do a little bit of expansion on that side to become more attractive to the at-home-baker who’s baking a birthday cake for their kid because they can’t have a party outside of their home or something like that. So, that really helped us expand into the sugar market on that side. And we saw tremendous growth. We almost doubled that side of the business in the last six months.

Lee Kantor: [00:14:45] Now, do you find from a marketing standpoint, you have to kind of help them be more creative in terms of giving them more and more ideas? When it was primarily wholesale, they were the creative kind of driver of this and they just needed the materials.

Keera Brooks: [00:15:01] We find that Pinterest helps a lot in terms of giving people ideas. So, when people come to us, they typically know what they want to do. We’re the ones to help bring that to reality, whether it’s a customer for sugar flower or whether it’s a specific, like I said, sprinkle combination for their particular project they’re working on.

Lee Kantor: [00:15:26] Now, let’s talk a little bit about GWBC. You mentioned your previous business was GWBC, you’re a member there as well. Why is the GWBC important to you in your work?

Keera Brooks: [00:15:39] I’ve always had a passion for women’s empowerment and enablement, and I do believe that GWBC gives a platform for people to showcase – for women to showcase their capabilities and for organizations to find these women. And I do believe that they do wonderful work to try and bring these two parties together. And I’ve been a supporter for many years. And even when I was in corporate, before I left corporate to become an entrepreneur, I was responsible for supplier diversity program in my company, in our department. So, it’s just been with me for many, many years.

Lee Kantor: [00:16:31] And coming from a corporate background, you see the impact that when kind of an enterprise level company partners with a smaller minority or women-owned firm, the difference you can make in that – you know, the ripples that occur from that kind of generosity is very real.

Keera Brooks: [00:16:51] Absolutely. And women aren’t looking for a handout. They’re looking for an opportunity to get their foot in the door. And that’s all I think that we’re asking. And when we saw that on the corporate side, you know, those companies really stepped up and they really came with interesting ideas. And were true partners in the sense that there was more skin in the game for them in some cases.

Lee Kantor: [00:17:17] Right. I don’t mean to say that this is some charity. I mean to say that the access that they’re giving these smaller folks makes a big difference.

Keera Brooks: [00:17:27] Of course. Of course.

Lee Kantor: [00:17:29] And I don’t think a lot of enterprises realize, like, this is kind of sometimes loose change for them, but it’s meaningful dollars for the small entrepreneur.

Keera Brooks: [00:17:43] And if you think about the fact that our economy is run mainly on small business, it is very meaningful. And it might take a little bit of extra work on a corporate side because it is a little bit smaller of a book of business. But, I think, what you get in return far outweighs it, and goes a lot further – the dollars go a lot further.

Lee Kantor: [00:18:08] Now, that kind of, hopefully, the pandemic is waning a little bit and then there’s a light at the end of the tunnel here, hopefully, in the next six, nine, 12 months or so, do you feel that your business really is a different business now that there’s kind of a lot of more opportunity, maybe, down the road that you would consider prior to the pandemic?

Keera Brooks: [00:18:34] Absolutely. And, you know, even during the pandemic, we helped companies turn into DIY cookie kit companies. We helped provide fulfillment for them. We also came up with a new business idea, so there’s going to be an exciting new business that comes out of this pandemic because of it. So, it’s really opened up our eyes to all the possibilities that maybe we didn’t even explore fully before this.

Lee Kantor: [00:19:07] Right. When you’re going through a crisis, I mean, some folks aren’t going to make it, obviously. But the ones that do, when they can kind of stumble upon or discover another aspect of what they’re doing and then serve clients through that, it’s just really rewarding work. I mean, business is hard in the best of situations. And when you’re going through a crisis and you kind of figure something out, that must feel really good for you and your team.

Keera Brooks: [00:19:39] Most definitely. And we love to serve our customers. So, that’s all the joy in the world when we can help them, and help them save their business, and help them make an experience special for their loved ones and family. That’s what we’re looking for.

Lee Kantor: [00:19:56] Right. Every time you sell somebody something, you know you’re making someone’s day.

Keera Brooks: [00:20:01] It’s absolutely wonderful and it’s a great, great way to be in business.

Lee Kantor: [00:20:08] So, the people out there, let’s educate them about what you have and how they can get a hold of it. So, now, a baker of any shape or size can go to Wholesale Sugar Flowers and discover all kinds of things to jazz hands up their baked goods, right?

Keera Brooks: [00:20:27] Absolutely. You can just go and visit wholesalesugarflowers.com. You don’t need any special codes or anything. You just go in and place your order, and we ship it out same day if you order by 3:00 p.m.

Lee Kantor: [00:20:43] And this is a website, you go there and your head is going to explode. There are so many choices and there are so many things that can really spur a lot of creativity. Even things you might not have been thinking about is available there, right?

Keera Brooks: [00:20:56] Yeah. We have over 2,500 products to choose from. We have the largest variety of sugar flowers in the U.S. And our sprinkle and sugar collection has grown significantly. So, we’re up there on that side of the business as well.

Lee Kantor: [00:21:16] And then, you ship in the U.S. or also international?

Keera Brooks: [00:21:20] We’re international. We’re a global company. We ship to 17 different countries, I believe, at this point.

Lee Kantor: [00:21:25] Well, Keera, congratulations on all the success. You’re doing important work and we appreciate you.

Keera Brooks: [00:21:31] Thank you so much for the time.

Lee Kantor: [00:21:33] And that website once again is wholesalesugarflowers – with an S -.com. All right. This is Lee Kantor. We’ll see you all next time on GWBC Open for Business.

 

About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

Tagged With: Wholesale Sugar Flowers

BRX Pro Tip: Look for Opportunities to Serve

January 18, 2021 by angishields

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BRX Pro Tip: Look for Opportunities to Serve
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BRX Pro Tip: Look for Opportunities to Serve

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, one of the disciplines that I think you’re really particularly adept at, and I’m getting better at the more I hang around with you, but we would both suggest that regardless of what business you’re in, but, particularly, with respect to the work that we do, we should constantly just be looking for opportunities to serve.

Lee Kantor: [00:00:27] Yeah. I think it’s important to really appreciate what you have when you have it, whether that be in life or in business. And you got to appreciate that if you look at your life as a place where you get the opportunity, this is a gift that you get the opportunity to make other people in your community successful and happy. That over time, you were going to win and you’re going to become more successful. And so, first off, if you want to do this, start defining your community. Like, your community is not just where you live, you have a family community, you have friends community, you have neighbors, obviously, you have colleagues, clients. All these people are different communities that you’re part of and that you are serving.

Lee Kantor: [00:01:15] Now, each one of those communities has different needs and desires. So, now, how are you going to kind of lean into each of those communities and help them get what they are looking for? And if you can do this kind of work in each of the communities that you’re part of and this kind of empathetic work, and if you can do this every day – a little bit every day – you’ll find that not only will you be happier, you’re going to be successful. And that success may not be defined in terms of dollars and cents in every community, because each community has different needs. But you will be successful, you’ll be happier, and you’ll find that you’ll live a life with more meaning.

Trudy Sullivan with Health Catalyst

January 17, 2021 by angishields

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Trudy Sullivan with Health Catalyst
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Trudy-Sullivan-Health-CatalystTrudy Sullivan leads Communications and Diversity & Inclusion efforts as a Health Catalyst leadership team member. She holds a Masters in Business Administration from Kellogg School of Management at Northwestern University, and a BA in History from the University of Portland, Oregon.

Sullivan brings experience in B2B, B2C + B2G environments, from innovative high tech companies, including biomedical, semiconductor and aerospace & defense. She spent more than a decade in healthcare, including serving more than one hundred Pacific Northwest hospital customers, as CEO of an American Red Cross blood services region.

Sullivan’s functional experience includes Operations Management; Human Resources; Marketing; Business Development; Strategy; M & A; Investor, Government + Community Relations; and Brand Development.

Connect with Trudy on LinkedIn.

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for Learning Insights. Brought to you by TrainingPros. When you have more projects than people, TrainingPros can provide you with the right L&D consultant to start your project with confidence. Now, here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here. Another episode of Learning Insights, and this is going to be a good one. But before we get into it, it’s important to recognize our sponsor, TrainingPros. Without them, we could not be sharing these stories. Today on Learning Insights, we have Trudy Sullivan with Health Catalyst. Welcome, Trudy.

Trudy Sullivan: [00:00:43] Hi, Lee. Thank you for having me.

Lee Kantor: [00:00:45] Well, I’m excited to learn, first of all, what Health Catalyst is up to. How are you serving, folks?

Trudy Sullivan: [00:00:51] Well, we are a leading provider of data and analytics technology and services to health care organizations. We’re committed to being the catalyst for massive measurable data informed health care improvement. So, we work in partnership with our clients to produce improvements in the clinical, financial, and operational realms. And our vision is really to transform care for every single patient on the planet.

Lee Kantor: [00:01:17] And then, you’re a global company?

Trudy Sullivan: [00:01:19] We are a global company, yes. We’ve expanded over the last couple of years. And most recently added folks in the Middle East to those that we are serving.

Lee Kantor: [00:01:30] And what’s your role with the company?

Trudy Sullivan: [00:01:32] I am the Chief Communications and Diversity, Equity, and Inclusion Officer. And I love both parts of my job. I have been spending a lot of time, as you might imagine, in 2020 and the early parts of ’21 on equity.

Lee Kantor: [00:01:47] And as the chief diversity, equity, and inclusion officer, how are you kind of handling that? Because those are some difficult conversations.

Trudy Sullivan: [00:01:57] Yeah. We have been working to ensure that our team members, our clients, and all stakeholders understand that diversity and inclusion is an expansive, not a restrictive proposition. And while embracing it, it’s definitely the right thing to do morally and ethically. We love sharing the business outcomes that are really represented and clear with data. Definitely greater diversity of thought drives greater innovation and competitiveness. So, we try to show up every day aware of our own biases with a commitment and a plan to listen to others whose experiences and perspectives are different from ours. And we get comfortable being uncomfortable, if you will, because we know that its importance, and humility, self-awareness, and a recognition that we don’t understand everything, especially in the context of diversity, will make us better.

Lee Kantor: [00:02:56] Now, from an organizational standpoint, when you kind of go on this journey that you’re on, how do you kind of create that safe space where people can be vulnerable? And the people that are, maybe, in the majority are able to kind of share what they’re experiencing and, maybe, open them up to some empathy that, maybe, they didn’t have previously and to really understand how the minority is feeling about certain issues. It seems like there’s a lot of landmines. How do you navigate that in kind of a safe way that lets everybody be heard?

Trudy Sullivan: [00:03:37] I think it’s a great question, Lee. And this is difficult, but very important work. And we like to start first by giving ourselves and others grace. Grace to learn, to relearn, to unlearn, to forgive, to accept differences. And we have some timeless principles and values and cultural attributes that make some of this work a little bit easier. One thing that we value greatly is humility. And that is, I think, a significant game changer for us if we can humbly approach a conversation with the perspective and the self-awareness that we don’t understand everything. Then, that allows those in the majority and those in underrepresented groups to come together and support one another in meaningful ways.

Trudy Sullivan: [00:04:28] And most importantly, to learn from one another. And it’s that learning that we try to harness to be able to continue to build, and to grow, and to change, and to get folks to a place where, again, that being comfortable with being uncomfortable comes a little bit more naturally. So, we actually work to counter bias with love and kindness. And it’s a four step process, if you will, of respectfully interrupting, questioning, kind of educating, and then having others around you begin to echo. And it’s a wonderful approach because it begins to drive behavioral change and set sort of the tone for people to do, like you said, kind of navigate in somewhat choppy waters.

Lee Kantor: [00:05:15] Now, has this been something that’s part of Health Catalyst’s DNA since the beginning? Or is this an initiative that kind of bubbled up organically during all this recent kind of chaos?

Trudy Sullivan: [00:05:26] Actually, the wonderful thing about Health Catalyst – and I’ve just been there a little more than a-year-and-a-half – is the fact that the whole time the company has been working together – so think about more than a dozen years – this work has been front and center and these timeless principles have been honored. So, when I arrived, we already had four affinity groups. We had an affinity group called Women Empowered or WE. We have an affinity group called Queers and Allies, Q&A for short. We have an affinity group for Veterans and Champions. And then, this year, we did create Shade’s, an affinity group for our team members of color. And those organizations, over the course of many years, have been doing tremendous work. And the company had worked, really, in a diligent and focused way on driving gender improvement. So, while there have been opportunities this year to shift our work from an internal to an external perspective, we’ve made a lot of progress prior to facing the challenges of 2020.

Trudy Sullivan: [00:06:26] Externally, we now have a fantastic tool and capability – we call it a Health Equity Guidance Assessment and Solution – that we’re piloting, where we can, with the use of data, help folks zero in on the greatest opportunities for improvement inside hospital and health care systems to drive disparity out of care. And we’re really excited about that. So, we’ve been doing a bit more of that work this year. And I think there’s a greater understanding because of the spotlight that COVID shined for us all on the social and economic indicators of health and the impact that that has had for communities of color from an infection morbidity rate with regard to the pandemic. So, we’ve got our affinity groups working to help us do this important and meaningful work inside and outside the company. And I’m really excited about that.

Lee Kantor: [00:07:19] So, now, this initiative to kind of help others, you know, helping them with their diversity challenges they might be having in their health care organization, is that like you kind of productize something that you were doing internally for yourselves that now you’re offering as a service to your clients? Or that was just part of the offerings that you were offering?

Trudy Sullivan: [00:07:45] Well, we have the capability before. And we all came together differently this year to make sure that more people were aware of the capabilities. And we’ve refined to a degree and productize, if you will, the assessment and the guidance solution. So, the the data and the capability was there. But to your point, we did fine tune it a bit to help in these areas that we see where there’s growing need. And so, we’ve got this cross-functional task team that’s supported by our Shade’s affinity group members, and we’re thinking differently about the way in which we connect and carry out this mission driven work more quickly and more meaningfully. So, that’s been a bigger push for us in the second half of the year, for sure. And we envision the pilot coming to life over the first and second quarter and drawing more people in to continue to transform care for everyone.

Lee Kantor: [00:08:40] Now, do you have any advice for leaders that are thinking about, maybe, starting some sort of affinity group? I know they’re called different things in different organizations, but those kind of groups that are four certain groups of people within your organization. How did you decide on those initial four? Was that just kind of polling and getting a feel for who we have here and then just trying to serve them? Like, how did you decide four, not five or six instead of two? Like, how did that kind of come about? And maybe you can share some tactics for others who want to implement something along those lines.

Trudy Sullivan: [00:09:16] Sure. The affinity groups or some people call them ERG, Employee Resource Groups – to your point, I’ve heard them called a variety of things – have come together organically. And I think that’s where the greatest power lies when folks seeking belonging or affinity come together and gather, get to know one another, and then decide what kind of change or work that they want to do collectively together inside a company. And so, our groups really formed very organically. And this year, there was just a greater impetus on the heels of George Floyd’s murder to push more quickly on the Shades affinity group work. And so, there’s a really beautiful framework that you can use that takes you through the process of supporting the evolution of an affinity group. And I think one of the most important elements of success for those organically grown groups is to have the championship support and visibility that comes from having a leader help them in whatever way they decide will be most useful.

Trudy Sullivan: [00:10:26] So, we’ve applied some best practice techniques there in terms of providing support, providing those champions, providing training to our champions so that they’re helping in the right way. And then, just creating space for voices to be heard and to recognize, and showcase, and shine the spotlight on the work that’s being done so that more people can get involved. Another best practice that we love is ensuring that when the group forms, there’s an opportunity for champions and allies to join, too. And this year, we’ve gotten a little bit more deliberate and intentional around ensuring that our champions understand well it’s beautiful that they show up to help. There may be times when they need to be invited to attend. And there may be times where the group wants to work on things in their own way. And, again, being able to give folks that space, and support, and offer an infrastructure and budget as needed has helped our groups be successful.

Trudy Sullivan: [00:11:27] Supporting initiatives, for example like this year, Shade’s launched a diversity dialogue series. And so, as the champion for the Shades organization, I worked really hard to make sure we would have some budget to support outside speakers. And we’ve had phenomenal folks come in to help us learn and to think about things differently. And the group was really excited about doing it and sponsoring it, but they needed the resources, so I was able to provide that. And thinking about how you approach that, again, with intentionality in mind is really important when you put the affinity groups together.

Trudy Sullivan: [00:12:02] The other thing that we think is important, and we’ll be embarking on this in our journey this year, is finding a way for the affinity groups to come together to create even greater inclusion. And so, we’re creating a Diversity, Equity, and Inclusion Council, and the leader from each one of our affinity groups will join us to help us better understand where we can come together around important topics. So, as an example, this year we’re embracing intersectionality and we want to learn as much as possible there. So, each one of the affinity groups is participating in a panel, and each one is participating in the development of a training curriculum, and has participated in our screening of outside speakers to come in. And so, we’re getting greater, I think, benefit from us coming together than just having groups meet separately. And I think that’s another good best practice to consider as you build your groups.

Lee Kantor: [00:12:57] Now, does it ever kind of leave the four walls of the organization? Is this something that the group can then say, “Okay. I want to affect my community and I want to take the work we’re doing here. And then, I want to help others outside of Health Catalyst.”

Trudy Sullivan: [00:13:15] Yeah. And that’s another really fantastic best practice for affinity groups and those supporting them to think about. It’s wonderful to come together and to celebrate. Like, we’ve got a big celebration on Monday, obviously, with Martin Luther King Day. But it’s even more important if our affinity groups can sink their teeth into being meaningful brand ambassadors and representatives in the community and driving strategic outcomes where the company needs help.

Trudy Sullivan: [00:13:42] And so, I’ll give you a couple of examples. We love the partnership we have with CCG. So, they host Women of Color STEM, an amazing conference. And then, the Black Engineer of the Year Award Conference, BEYA, which will be held in February. So, our affinity group members have come together to help us from a planning perspective show up and be visible in those settings. So, again, providing the funding, but then a platform for folks from the affinity groups to really strategically impact the outcomes of those efforts is something we’re really focused on. We just had a meeting today about BEYA, and I’m really excited to see what will come out of that job fair experience.

Trudy Sullivan: [00:14:22] And as an example, some of our Shades affinity group members will adjust their schedules so that they can be in the hiring booth talking to potential candidates about opportunities that help Catalyst, which is a great example of the way they’re helping us in 2021. So, I love it when you see the evolution beyond just the gatherings inside the walls to the contributions outside the walls and doors of the company and our affinity groups doing a great job of that.

Lee Kantor: [00:14:52] Now, talk a little bit about how initiatives like yours and this in general can impact hiring. How does this change, maybe, who you look for and giving those folks the opportunity, maybe, casting a wider net and looking in places that, you know, you historically didn’t look for talent?

Trudy Sullivan: [00:15:15] That’s a good question. The reality is, when you start with the data, you’ve just got this beautiful platform of truth. And we believe in looking at the data because it really doesn’t even have an opinion. Beginning to measure what matters using our affinity groups to do that. And make sure you remember that if it matters, you’re always measuring it. It’s the only way we will improve. So, when we look at data, if we see an area where we have imbalance, we work really hard to overcome that imbalance. And if it’s hiring and developing pipeline, there are opportunities for your affinity group members to influence your internship programs, to identify places and spaces where they look to see opportunities, identifying spaces and places where it might be super important to be visible and to be present, like, the two conferences that I mentioned and there are many, many more.

Trudy Sullivan: [00:16:13] But then, actually, being present there and being able to talk to folks about what it means to work for Catalyst, we’re really proud of the fact that we have high levels of engagement. And we’ve won several best place to work awards, I think more than 50 actually. And we most recently were recognized by Glassdoor for those efforts and modern health care, too. And all of our team members help us create those perceptions and build that brand, so having them involved. I had two meetings last week with folks who said, “Hey, have you thought about this platform -” I think it was Jobwell “- for connecting to a more diverse pool of interns?” And we hadn’t thought about it. So, we were really eager to learn more. And then, develop a task team of those folks who brought the idea forward to help us get better in that space.

Trudy Sullivan: [00:17:07] So, through diversity of thought and the participation of the affinity group members, we just become increasingly collaborative, more competitive, and more present in places we wouldn’t know mattered to distinct demographics if we didn’t have the chance to listen and learn from those folks. So, there’s a lot of beautiful synergy that comes from collaborating in that way and getting out of the way and letting folks volunteer and be present in meaningful fashions.

Trudy Sullivan: [00:17:35] And we’re excited about what will come at BEYA. So, for example, they’ve got really cool award categories, and we can’t wait to get there because we’ve got two team members who, for the first time ever, will be recognized at that setting and in that setting. And our team members from the affinity group are helping us think about how we want to show up and celebrate them, too. They’re working on a communication planning. They’re working on pulling leadership in. They’re interviewing and talking to our award winners. So, it’s a really great thing to have the additional support, but more importantly, the additional innovative thinking that comes from the diversity of thought.

Lee Kantor: [00:18:12] And it sounds like those affinity groups really are an engine that really helps in a lot of different areas in the regard of diversity.

Trudy Sullivan: [00:18:21] Yeah. You know, they are the additional arms, legs, brain power that you always wish you had. And they come with just an incredible gift of passion or driving change. And passion around whatever it takes, even if it’s outside work hours, to make a meaningful difference. So, you see the passion, the persistence, really, the patience, even, as we work through the process of realigning resources or supporting one another.

Trudy Sullivan: [00:18:52] For example, our Women Empowered group, in 2020, had to really quickly pivot to make the women’s conference that they hosted, called Reaching New Heights, virtual. You know, that was early on in the pandemic while we were also figuring out what does that look like, what tools are available. And there was such optimism around doing that in such passion around getting it right. It was probably one of the best women’s conferences I’ve ever attended.

Trudy Sullivan: [00:19:18] And we all learned from that. Like, we all thought differently about Zoom breakout rooms. And how do you present and still get engagement, and how much time should we spend presenting versus actually allowing people to talk, and is chat functionality better than open mics. But we learned through that affinity group’s efforts and their successes. And it was a beautiful sight to behold and I can’t wait for their next one. But, again, I think we probably wouldn’t have done as great of a job if we hadn’t had those volunteers and all the extra energy and the dedication of time that they committed to that effort. We wouldn’t have been nearly as successful without them. And they own it. It’s really their celebration and their conference.

Lee Kantor: [00:20:02] Now, has that kind of leadership within those affinity groups translated to, maybe, career advancement opportunities, because these folks are getting seen by people higher up that, maybe, they’re getting exposure to folks that they hadn’t seen before and they’re getting to see them achieve things and make things happen? And so, they’re seen in a different way, maybe, than they are in their normal job. So, has that translated to any kind of job advancement because of their leadership in these affinity groups?

Trudy Sullivan: [00:20:31] Yeah. I think that happens relatively often in affinity group environments. And as you look at the pipeline and developing your high potential pool of talent, your high potential pool of diverse talent, and you look at succession planning, your spot on in thinking that these leadership opportunities that present themselves, that maybe the day jobs wouldn’t provide or the stretch assignments the affinity group activities create, do translate into greater visibility for those folks doing the work. And greater opportunities because they expand the network of who they know and who knows them in unique and meaningful ways built specifically on the contributions they’ve delivered in certain areas.

Trudy Sullivan: [00:21:18] And, definitely, we’ve got this incredible egalitarian cohort of leaders for women leading us in our Shade’s activities. And the work that they’re doing definitely transcends what’s happening in our meetings. So, for example, one of our leaders was relatively new to us via acquisition. And had great ideas about how to showcase the health equity assessment tool to our new clients that we gained via the acquisition. And she organized several different meetings with several different leaders inside the company that she guaranteed would have taken her longer to meet and would have taken them longer to get a chance to see how phenomenal she is if she hadn’t embraced the role as a contributing member on the leadership team side of the affinity group. And then, just found the space for her voice to be heard around these innovative ideas. So, there’s definitely a path there for promotion for folks and just a great opportunity to build new skills that your day job doesn’t allow you to do. So, I love the diversity ecosystem for that reason as well.

Lee Kantor: [00:22:26] Now, this must be really rewarding work for you, and the passion in your voice kind of gives it away how important it is to you. What’s the hard part? What are some of the challenges when you’re implementing one of these programs?

Trudy Sullivan: [00:22:39] Oh, you know, I am super passionate about this work. And it can be challenging. And I am grateful that I have a really good leader, who’s our CEO, is such a servant oriented leader and so mission driven. That, you know, every day he helps all of us, I think, be mindful that if we can ground ourself and our timeless principles and remember to openly listen to others, and to be respectful, and to just cherish the value of what each one of us bring each day, it gets easier. And, again, that grace and discernment that we talked about earlier is so important.

Trudy Sullivan: [00:23:22] But I try to back up and look at how much you can achieve before you see, maybe, the measurable outcomes you’re looking for. So, there’s a lot of tactical activity that can distract you. But, again, if you go back to the data and look at where you’re making improvements, that’s what really inspires me and keeps me positive. And when I see that there are more people who understand why diversity thought matters and understand that inclusion is beneficial to everybody, that is really inspiring and it gives me a lot of hope.

Trudy Sullivan: [00:24:03] And the change that we’re making, I think, at the corporate level, and so many companies have done really great work on an accelerated basis this year. That’s just a wonderful foundation for us to think about, because the companies that we’re all part of make up the foundation of our economy and what our nation thinks about. And so, I get pretty inspired because I believe that our best practices and our results can help us drive change at that broader level, too.

Trudy Sullivan: [00:24:33] And everyday just role modeling why you might have a different opinion. I mean, look at all the things that there are to be polarized and divisive about today. If you can shift that and think of it as a challenge, like how can I come together with somebody and learn from them in a way that will be useful. Whether it’s, should my 82 year old father get a vaccination and my discussion with my two sisters all varying opinions, right? If you apply these practices and principles, it’s really beautiful to see what comes from it.

Trudy Sullivan: [00:25:04] And so, I try to stay positive and focused on all that we’re achieving because it wasn’t that long ago for me in my career where I really felt isolated as the only woman in most settings. And oftentimes was left out and sometimes excluded or talked over. And when I see how far we’ve come, just in most companies and in most settings, I just get really excited about what’s around that next corner. So, I’m glad to see more and more people learning.

Trudy Sullivan: [00:25:34] And I think you’ve probably seen the data point, too, around hiring for chief diversity, equity, and inclusion officers. It’s from C-suite growth, 84 percent higher than any other position being filled at the C-suite level is the chief diversity and equity officer position. Like, how exciting is that, right? When you talk about learning and growing together and driving change, there’s so many of us investing because we know there’s an opportunity to get better. And that alone gives me such optimism and hope.

Lee Kantor: [00:26:02] So, before we wrap, any last piece of advice for that CEO out there that hasn’t pulled the trigger and hired their diversity, equity, and inclusion lead yet? What should they be thinking and why should they do it right away?

Trudy Sullivan: [00:26:17] I think, again, if CEOs remember how incredibly expansive diversity, and equity, and inclusion is and embrace that it’s the right thing to do on so many levels. If they find a wonderful partner and achieve diversity, equity, and inclusion officer, and they show up every day just with an awareness of their own bias and a desire to learn and to grow, to relearn, to unlearn, and to do better, the outcomes that they’ll achieve from a business perspective, culturally and operationally and from a financial perspective, will be so motivational that I’m confident they’ll continue to invest not just in that leaderships or that leaders capability, but in the function of diversity, equity, and inclusion, too. I just think, you know, again, just taking that first step, looking at the data and seeing where it’s best to start, finding a good partner, moving out, it’s one step at a time. And, you know, you can walk or as some folks say – what is it? – crawl, walk, run, and really actually move pretty quickly in today’s environment to drive meaningful change.

Lee Kantor: [00:27:31] Well, thank you so much for sharing your story today. What do you need more of? How can we help you? Are you looking for more talent? What do you need? How can we help?

Trudy Sullivan: [00:27:42] Yeah. We’d love to have folks take a look at our website. We do have some open positions and we’re looking for diverse slates of candidates. We love to be able to continue to learn what best practices are helping others. And we’d love to learn more about the ways people are overcoming disparity and care just because I think that that’s going to be an issue of importance for all of us as we continue to learn and and move through the second wave of COVID. So, any thoughts and ideas in that space or different ways to look at what we might be doing from an equity assessment and partnership perspective would be really meaningful.

Trudy Sullivan: [00:28:25] And, again, we love to learn, that’s one of our other commitments. We’re dedicated to continuous learning. So, you know, any areas that will make us more innovative and supportive as we try to drive the transformation of health care for every patient on the planet, we definitely want to learn, and want to partner, and want to continue to embrace what will make us better.

Lee Kantor: [00:28:49] And that website is healthcatalyst.com, right?

Trudy Sullivan: [00:28:52] Yes, correct. Thank you.

Lee Kantor: [00:28:54] And then, if somebody wants to connect with you directly, LinkedIn under your name, Trudy Sullivan, is probably an easy way to get a hold of you?

Trudy Sullivan: [00:29:02] Yeah. That’s a great way to get a hold of me. And I do try to respond. And I’ve learned so much from connections over the last year. There’s a lot of incredible work going on in this practice. And I’ve been doing this for a long time, a couple of decades, actually. And like I said, we’ve seen so many gains. But the technology, and the thinking, and the innovation that’s out there now, every day, I probably get a new note from somebody and I think, “Wow. I had no idea.” Like, you know, the gender decoding of job descriptions, just all kinds of things that are hot and evolving, I love to learn more and really embrace and welcome when people reach out to me.

Lee Kantor: [00:29:39] Well, thank you again, Trudy, for sharing your story today. You’re doing important work and we appreciate you.

Trudy Sullivan: [00:29:44] Thank you, Lee. And I appreciate being a part of the discussion and of the show.

Lee Kantor: [00:29:48] All right. This is Lee Kantor. We will see you all next time on Learning Insights. And remember, this work could not be done without our friends at TrainingPros. Please support them so we can continue to share these important stories.

Outro: [00:30:01] Thank you for listening. For more information about TrainingPros, visit their website at training-pros.com.

 

 

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January 15, 2021 by angishields

Brad Griffith with Buckeye Interactive

January 14, 2021 by angishields

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Brad Griffith with Buckeye Interactive
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Brad-Griffith-Buckeye-InteractiveBrad Griffith is a lifelong entrepreneur. He grew up working for his dad’s veterinary hospital, learning the joys and challenges of business ownership. He believes in the power of entrepreneurship and innovation to drive meaningful change in our community.

Brad is now President of Buckeye Interactive, the web strategy and engineering agency he started in 2009 to amplify the impact of innovative businesses and organizations through exceptional web engineering, design, and content strategy. His team of 16 includes designers and developers who love building and supporting websites, web applications, and mobile applications. Their clients span many industries and include tech startups, libraries, and local and county governments among others.

Prior to starting Buckeye Interactive, Brad spent several years consulting and developing web applications in-house for a variety of companies including JPMorgan Chase, QUALCOMM, and the Go Big Network. He earned his Masters in Business Administration after completing his Bachelor’s in Electrical and Computer Engineering with honors, both at The Ohio State University.

Brad has more than 25 years of web development experience and has worked from coast to coast with small and large companies, educational institutions, non-profit organizations, and government agencies to build innovative web solutions. He lives in New Albany with his wife and two young daughters.

Brad was selected to the inaugural 2020 class of the Columbus CEO Future 50.

Connect with Brad on LinkedIn and Twitter and follow Buckeye Interactive on Facebook.

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Tactical Tip: Can You Explain What a Reverse Offer Is?

January 14, 2021 by angishields

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Jill Heineck’s Tactical Tips for Selling Your House in Today’s Environment

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Lee Kantor: [00:00:05] Welcome to Jill Heineck’s Tactical Tips For Selling Your House In Today’s Environment. I’m Lee Kantor. Jill, today’s question is, can you explain what a reverse offer is?

Jill Heineck: [00:00:16] A reverse offer is something that we have implemented because we want to be more creative and really help our sellers sell their property. So, a reverse offer is when a seller is then turning around and making an offer to a buyer who may have made an offer yesterday or last week. And it just didn’t go anywhere at that time. And the sellers had some time to think about it. And, obviously, a motivated seller would want to maybe reinvigorate the buyer and their interest in their home.

Jill Heineck: [00:00:49] So, what we would do is put together an offer and present it to a buyer and say, “You know, we know where you’re coming from, from your initial offer that we didn’t agree upon. But maybe we can meet somewhere in the middle.” And this has become more of a best practice for us at this point, given the status of the environment that we’re in.

Lee Kantor: [00:01:11] For more answers to your real estate questions, please go to heineckandcompany.com.

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