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HWW E27: Ann Bennett, Tweaks to a Client Getting Brand

January 30, 2021 by angishields

Tucson Business Radio
Tucson Business Radio
HWW E27: Ann Bennett, Tweaks to a Client Getting Brand
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3 Simple Tweaks to a Client Getting Brand

This is what makes the difference in you STANDING OUT in an overcrowded marketplace, getting the visibility you want, and making the impact you desire. You can’t afford to be mediocre you have got to be memorable.

Here’s what it does for you:

  1. You can identify your “It factor” that thing that makes people see you and want to be with you.

  2. How to use your quirks to powerfully pull people to you and explode your visibility.

  3. How to make offers that ignite your prospect’s passion and moves them to take action, right now.

           **FREE OFFER FROM ANN BENNETT **

               How to Create a Client Getting Brand
http://bit.ly/cgbrand


Renegade Branding
296 16th Place #A
Costa Mesa, CA 92627
646-345-6671
annpbennett@gmail.com
annbennettmarketing.com
Social Media: Facebook | Instagram | Twitter | LinkedIn | YouTube |

“Ann Bennett is the founder of Ann Bennett Marketing, an International Speaker, Best Selling Author, Coach, and Brand Profit Builder. Ann uses her marketing and branding genius to help women entrepreneurs (and a few good men) build their STAND OUT personal brands and boost their profits.

Ann works with purpose-driven entrepreneurs who do transformational work so they can liberate and ignite their unique genius, authentic voice and build a profitable brand platform.

Ann has 25 years of experience in visual and graphic design and has brought her talents to many major magazines from Popular Mechanics to Vogue; “Where the Devil Really does wear Prada”.

Ann’s personal slogan and the cornerstone of all her programs is, “It’s smart to fit in…but it’s brilliant to stand out.”

About the Business

An award-winning graphic designer for Vogue Magazine and brand profit builder Ann Bennett has helped many talented entrepreneurs illuminate, translate and amplify their unique brands so they can STAND OUT and get noticed and known. And make a big impact and make bank. Ann helps entrepreneurs build a Head Whipping Brand Identity that positions their influence and explodes their profits to 6-figures and beyond. Her life’s mission is to impact entrepreneurs to own, honor and unleash their Rebel Voice, become an outer Rockstar by amplifying their brilliance and skyrocket their profits. And get unruly, get rich and change the world.

About the Host

Karen M. Fisher
Senior Loan Officer
NMLS ID# 180167 – AZ MLO Lic# 0911886

Summit Funding, Inc.
5151 E. Broadway Blvd., Ste. 700
Tucson, AZ  85711
Branch NMLS ID# 1464335 – Summit Funding, Inc NMLS ID#3199
AZ Lic# 0925837 – Equal Housing Opportunity 

(520) 447-2279 Direct Phone
Karen.Fisher@SummitFunding.net
www.OurNeighborsOurHeroes.com

As a Senior Loan Officer, I originate residential home loans (1-4 Units) for purchase or refinance transactions for owner-occupied, second homes, or investment properties.  I am licensed in the State of Arizona; however, I can connect you to great mortgage loan officers anywhere in the United States or Canada.  I have been a loan officer for just over 20 years.  In the prior 17 years, I was a Realtor, an Associate Broker, Branch Manager, and Designated Broker.  My beloved husband Scott and I have been married for over 37 years, we have an awesome daughter Allison who is engaged to her Gonzaga University sweetheart, Enrique.  I love to read, travel, hike, golf, camp, entrepreneurial ideas, inventions, animals, and children. My key to success is to focus on excellence, not perfection, and being growth-minded. 

Tagged With: healthy wealthy & Wise, Healthy Wealthy and Wise

Co-Creating the Show Concept

January 29, 2021 by angishields

Katie Bosarge with Davidson

January 28, 2021 by angishields

Katir-Bosarge-Davidson
Learning Insights
Katie Bosarge with Davidson
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Katir-Bosarge-DavidsonKatie Bosarge has been with Davidson for over 10 years and has enjoyed a variety of roles with the company.

She currently serves as the Public Relations Communications Manager on the Communications Team.

Connect with Katie on LinkedIn.

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for Learning Insights. Brought to you by TrainingPros. When you have more projects than people, TrainingPros can provide you with the right L&D consultant to start your project with confidence. Now, here’s your host.

Lee Kantor: [00:00:27] Lee Kantor here. Another episode of Learning Insights. And I’m excited about this one. But before we get started, it’s important to recognize our sponsor at TrainingPros. Without them, we could not be sharing these stories. Today on Learning Insights, we have Katie Bosarge. And she is with Davidson. Welcome, Katie.

Katie Bosarge: [00:00:45] Well, thank you very much for having me.

Lee Kantor: [00:00:47] Well, I’m excited to learn what you’re up to. Tell us about Davidson. How are you serving folks?

Katie Bosarge: [00:00:52] Well, we are a small defense contractor here in Huntsville, Alabama. And we have employees throughout the whole nation. And most of our missions support the US government and helping to keep our nation safe.

Lee Kantor: [00:01:02] And so, you’ve been dealing with kind of a remote workforce for a while then?

Katie Bosarge: [00:01:08] We have. It’s been a little unusual, but most of our workforce has been working remote probably up until about a month or so ago. So, we’ve had to really pivot and learn different ways to communicate. Of course, Zoom, and the teams and all kinds of different things like that. But our employees have really, really stepped up, and done a great job, and really kept the mission on track. And we’ve been successful so far.

Lee Kantor: [00:01:32] Was that something that — I’m sure at the time, and especially in your industry, where security is so paramount that to securely be able to have your employees elsewhere and to be able to give them the equipment they need and the resources they need in order to effectively work and communicate together, was that a difficult challenge when the pandemic hit, and all of a sudden, now, everybody’s scrambling to figure this out?

Katie Bosarge: [00:01:59] Well, it has been a challenge for a lot of people in our industry, but we have a unique system within our company where we can remote in from remote locations, I guess, into our computer system is the best way to explain it to where it is secure. So, we’re still able to do the work that we need to do, and to serve our customers and serve our nation seamlessly. That has been, actually, for us, not a terrible time period. It’s been not as enjoyable because you don’t see people in the office every day, but we have been able to continue with our work and stay on mission.

Lee Kantor: [00:02:33] Now, were you able to kind of create some of those serendipitous moments and those kind of accidental collisions when you’re meeting people remotely? Were you able to figure any of that out?

Katie Bosarge: [00:02:45] It was very challenging. We have been able to do a little bit through the online platform – Zoom, WebEx and things like that. It’s not the same, though. It’s definitely not the same. But we have been able to accomplish that to a certain degree.

Lee Kantor: [00:03:00] Now, you’ve recently been awarded one of the Best Workplaces. How important is that for you in terms of maybe recruiting and attracting new talent?

Katie Bosarge: [00:03:14] Oh, it has been invaluable. Everyone recognizes that is the gold standard. And for us to be able to put that on our recruiting and use that when we’re trying to bring new employees to our company, it has been a wonderful, wonderful new aspect that we can promote to them, to the new employees in recruiting. We are just really, really honored that our employees thought that highly of our company for us to achieve that certification. But it has definitely been a help for us.

Lee Kantor: [00:03:42] So, now, combined with this remote world that we’re in, at least, right now, has that enabled you to open up to get talent in places maybe you weren’t looking before because, now, you’ve got the world as your oyster?

Katie Bosarge: [00:03:57] That is true. I’m not in the recruiting department directly, but I would imagine that has opened up a lot of things. Of course, some of our work is of a more secure nature where we will need the people to be on site in specific locations once that is a possibility again, but we do have some of our work that could possibly be 100 percent remote. And that would open us up to a lot of different possibilities, people living in different places that could remote in to get their job done.

Lee Kantor: [00:04:30] Now, do you have any advice for folks out there who are trying to keep the company culture going during a time when we’re not seeing each other face to face?

Katie Bosarge: [00:04:40] It is very challenging, but it’s important to really focus on your smaller teams. Not the whole company as a whole, but just on your smaller teams, your different departments. And for us, it’s different contracts where the people work together, and they have a team leader or a manager. And it’s really on that team lead or manager to keep everyone engaged to the best of their ability in this unusual remote world that we’re living in right now, because we’re not able to get together face to face and have your typical lunch and learns, or your Christmas parties, and your summer picnics. So, instead of looking at it as a whole company, we really need to break it down into the smaller departments and smaller areas and just really have that tight, close-knit family type atmosphere and keep everyone engaged and talking as much as we possibly can.

Lee Kantor: [00:05:28] Now, is that something — when the employees are in these small groups, is there a way to transfer some of the best practices and things they are learning in those small groups to the other people kind of company-wide? Like if somebody figured out, “Hey, this is the way we do this. Maybe another department would benefit from that,” do you have kind of systems in place that allow that transfer of knowledge between kind of these little cohorts or departments?

Katie Bosarge: [00:05:54] Yes, that would probably come into our senior leadership meetings. All of the smaller departments are under larger leaders, and that would funnel up to these larger senior leadership meetings. And that can be communicated between the different leaders. And then, also, our HR department is wonderful about spreading the word amongst the employees. And the communications department, the team that I’m on, we try to really make sure everyone is in sync and aware of what the other departments are doing that’s working and try that out in their department. And hopefully, if it keeps one group close together, it can help other groups do the same thing.

Lee Kantor: [00:06:29] Now, is there a story that maybe you can share of some successful implementation of one of these kind of learnings or one of these kind of transfers of knowledge that has happened that you remember?

Katie Bosarge: [00:06:42] Oh, goodness. I honestly can’t think of anything off the top of my head, but I know that we’ve done a lot of brainstorming and sharing of ideas in our group as far as a communications group. And, really, our lead has gone on to share that with the other, especially with HR, because that’s really the team that wants to get out and get the employees engaged, and get everyone is excited and is engaged as we can right now. But the flow of ideas between HR and the communications team is really, really important.

Lee Kantor: [00:07:16] How do you feel that you all do when it comes to kind of leadership training, and then identifying those high potential leaders?

Katie Bosarge: [00:07:25] Well, we have a really, really good program in place. We actually just had a training today, as a matter of fact, with the HR coordinates, with the leaders in our group. And the senior leadership team are really the ones that go out and identify those high potentials and really work with the team that they’re on to get them ready to step into a leadership role when that’s needed.

Lee Kantor: [00:07:48] And then, you’re finding that leadership training helpful? I know you want to keep the folks there as long as possible, but that’s something that it helps build. I think it helps with the recruiting, especially young people knowing that they’re going to learn and grow as they stay connected with the organization.

Katie Bosarge: [00:08:08] Oh, absolutely. Training is so, so very important. And it is definitely a recruiting tool that we use because once you come into a company, you may not know or understand completely what the culture is in that company until you spend time with your team. And then, the leadership training helps to bring everyone together and kind of get everybody on the same page and all moving in the same direction.

Lee Kantor: [00:08:30] So, now, you’ve been with Davidson for a while, right?

Katie Bosarge: [00:08:35] I have. I’ve been with the company for a little over 10 years now. I’ve moved around to several different departments, but it has been a great ride.

Lee Kantor: [00:08:43] And then, there’s Davidson locations around the country?

Katie Bosarge: [00:08:47] There is. Our headquarters offices here in Huntsville, Alabama. We have an office located in Colorado Springs, Colorado. And we have two large teams, not a physical office, but we have large teams at Fort Greely in Alaska, and also at Tyndall Air Force Base down in Panama City Beach, Florida.

Lee Kantor: [00:09:04] So, when you’re working with, I guess, government organizations, and you’re the private sector, does that create different challenges?

Katie Bosarge: [00:09:15] Oh, it does. Yes, it does. But those are things that, over the years, we’ve found out how far we can push to the edge to keep our team together. But there are a lot of different projects and things that our employees are sitting out on different military bases. And it’s a little bit harder to keep those teammates engaged, but that is something that our leadership has done a very, very good job at communicating with them and keeping everyone engaged.

Lee Kantor: [00:09:41] Now, is part of the training on almost how to behave in those kind of environments because it may not be an area that they’ve ever been in before?

Katie Bosarge: [00:09:51] Now, that is true. And that type of training really comes from your direct manager because everyone has different circumstances, depending on where they’re sitting, and you kind of learn the environment of where you work on a daily basis.

Lee Kantor: [00:10:04] And the impact you’re making is so huge, but it’s one of those things where you can’t really brag about it too much, right, because there’s a lot of stuff that’s not for public purview?

Katie Bosarge: [00:10:19] Exactly, exactly. Yeah, that is definitely one of the challenges with any defense contractor or any company that works with the government is we talk about advertising, and promoting, and things like that, and there’s just so much of what we do that we can’t advertise and promote. So, that makes it a little bit more challenging. But especially here in Huntsville and in Colorado Springs, that’s the nature of the whole city. And so, we promote our corporate culture and the environment that the employees work in versus actually kind of the work that we do because we can’t really talk about that all the time.

Lee Kantor: [00:10:52] And that’s why when you did get that great-place-to-work certified certification, it was so important because that was the employees saying that working at Davidson is positive and meaningful. And that’s not-.

Katie Bosarge: [00:11:08] Exactly.

Lee Kantor: [00:11:08] That’s important.

Intro: [00:11:08] Yes, absolutely. It’s very, very important because there’s not a lot of ways for us to go out and say, “Hey, look at all these great programs we’re working on,” because we can’t really tout that kind of thing. But to have our employees step up, and really speak up, and say what a great company this is, that is absolutely wonderful for us.

Lee Kantor: [00:11:30] And this wasn’t just a majority. This was almost everybody who said that. That’s very impressive results.

Katie Bosarge: [00:11:39] Yes, it really was. We were very, very excited.

Lee Kantor: [00:11:42] So, what’s your kind of forecast into 2021? Are you pretty excited about the upcoming year?

Katie Bosarge: [00:11:50] We are. We are. We have several programs that are growing and we’re always chasing new work. It’s just the uncertainty of the environment that we’re in that will dictate whether we get to all come back together and really work face to face, so to speak. But, again, we’re doing pretty well remotely and everyone stay in our mission. So, I think we have a very, very positive outlook for 2021.

Lee Kantor: [00:12:14] And when you do get together, are you kind of whiteboarding out some big party celebration when everybody’s finally back in the same office?

Katie Bosarge: [00:12:24] We are. We are. We are actually celebrating our 25th anniversary in 2021. The company has our 25th anniversary this year. And we are planning a very large celebration. And we’ve, unfortunately, had to put it off a little bit. Our anniversary is actually January, the 28th. So, here in just a few days.

Lee Kantor: [00:12:44] Wow!

Katie Bosarge: [00:12:44] Or actually tomorrow, goodness. That’s tomorrow. But we can’t have an in-person celebration right now. So, we have a big event planned for later in the summer where we hope we can get everyone together.

Lee Kantor: [00:12:57] Well, congratulations on all the success. Is there anything we could be doing to help you? Do you need more employees? Do you need more clients? What is it that can help Davidson grow?

Katie Bosarge: [00:13:09] Oh, we’re always looking for new employees. And anyone that is interested is more than welcome to visit our website, davidson-tech.com. And we have all of our positions listed. And we do have positions all across the country. It’s not just in Huntsville and Colorado Springs. And of course, with the possibility of remote work, that opens up a lot of other options.

Lee Kantor: [00:13:30] Well, congratulations on all your success, Katie. You’re doing important work.

Katie Bosarge: [00:13:34] Thank you.

Lee Kantor: [00:13:36] And we appreciate you.

Katie Bosarge: [00:13:37] Thank you very much. I appreciate that.

Lee Kantor: [00:13:38] All right. This is Lee Kantor. We will see you next time on Learning Insights Radio. And remember this work would not be possible without the support of our sponsor, TrainingPros. Please support them, so we can continue to share these important stories.

Outro: [00:13:53] Thank you for listening. For more information about TrainingPros, visit their website at training-pros.com.

 

 

About Training Pros

Since TrainingPros was founded in 1997, they have been dedicated to helping their clients find the right consultant for their projects.

23 years later, they are proud to have helped hundreds of clients complete their projects and thousands of consultants find great assignments. Training Pros continues to focus on helping their clients and consultants as well as their community.

Follow Training Pros on LinkedIn, Facebook and Twitter.

Customer Experience Tip: Win Win

January 28, 2021 by angishields

Customer-Experience-Radio
Customer Experience Radio
Customer Experience Tip: Win Win
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CX Tip: Win Win

Transcript

Lee Kantor: [00:00:06] Lee Kantor here from Business RadioX. Jill, today’s customer experience tip is a win-win or no deal. Please tell us more.

Jill Heineck: [00:00:14] Thanks Lee. Yes. So, today’s tip win-win or no deal, you know, I do think this should be the mission and vision of every company. We know that not all clients or customers are a fit for us. So, being willing to walk away or let a client go if they don’t align with our brand values is, I think, key to running a great business. I know that sounds harsh but, sometimes, you won’t always be able to meet a client where they are and serve them at a high level, and also stay in alignment with your values. So, it’s best to let them down now rather than disappoint them later. You want to be able to continue to serve at a high level, and you can only do that if it’s a win-win situation. That’s the tip for today.

Lee Kantor: [00:00:54] Great tip, Jill. Thanks for listening.

Connect with Jill at heineckandcompany.com.

Tagged With: Win Win

Steve Soukup with DefenseStorm

January 28, 2021 by angishields

Steve-Soukup-Defensestorm
Atlanta Business Radio
Steve Soukup with DefenseStorm
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OnPay-Banner

DefenseStorm-logo

Steve-Soukup-DefensestormAs Chief Executive Officer of DefenseStorm, Steve Soukup is responsible for the strategic direction, daily operations and growth of the company. Prior to assuming this role, Steve served as Chief Revenue Officer for two and a half years where he led the Sales and Marketing teams, resulting in 3.5X growth in DefenseStorm’s customer count, numerous strategic partnerships and the establishment of DefenseStorm as the standard for cyber safety and soundness for the banking vertical.

Before joining DefenseStorm Steve spent more than 20 years successfully leading sales at early stage, private-equity-owned, and large global market-leading business-to-business brands. As an executive with deep banking industry expertise, Steve has built world class customer-focused sales teams that have delivered double-digit year-over-year profitable revenue growth in fast paced and competitive environments.

His background includes shaping a 100+ sales organization at e-banking leader Q2 to deliver 30% year-over-year revenue growth, as well as leadership positions at Intuit, S1 Corporation and KPN. Steve also has direct banking experience through management positions at Key Bank, Bank Boston and State Street Bank.

Steve is a graduate of Boston College and earned a Master of Business Administration degree from Boston University.

Connect with Steve on LinkedIn.

What You’ll Learn in This Episode

  • About DefenseStorm and Steve’s role there
  • How financial institutions pivoted their operations due to challenges presented by COVID-19
  • Cybersecurity practices that will arise in 2021 and how financial institutions can get ahead of them

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter.

Tagged With: DefenseStorm

Felicia McCoy with BG Promotions

January 28, 2021 by angishields

BG-Promotions-logo
GWBC Radio
Felicia McCoy with BG Promotions
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Felicia-McCoy-BG-PromotionsFelicia McCoy is CEO of BG Promotions,  a Branding Marketing and Promotions Company founded over 10 years ago. She helps Small Businesses either start or maintain their Digital Brand Marketing Platforms.

BG Promotions creates brand strategy and visual messaging. They expose, promote and outsource, are passionate about their work and they don’t rest until they deliver something extraordinary.

Follow BG Promotions on LinkedIn, Facebook and Twitter.

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for GWBC Radio’s Open for Business. Now, here’s your host.

Lee Kantor: [00:00:18] Lee Kantor here. Another episode of GWBC Open for Business. And this is going to be a good one. Today, we have with us Felicia McCoy, and she is with BG Promotions. Welcome.

Felicia McCoy: [00:00:29] Thank you so much. I’m glad to be here.

Lee Kantor: [00:00:32] Well, I’m excited to learn what you’re up to. How are you serving folks over there at BG Promotions?

Felicia McCoy: [00:00:38] Well, I am helping small businesses either start and maintain their digital brand platform, which I’ve been doing this over ten years.

Lee Kantor: [00:00:50] So, how did you get into this line of work?

Felicia McCoy: [00:00:53] I started two years ago, really, in the street promotions and marketing with artists and small businesses at the time. And what actually drove me more to the digital aspect is when social media came into play, like Facebook, Instagram, and Twitter, when it came into play for the business platform. So, I took advantage of it and started learning how to utilize it to help small businesses get exposed. And so, we expose, we promote, and then we outsource what is that they provide to others. That’s basically how.

Lee Kantor: [00:01:29] So, now, you mentioned at the beginning, I guess some of your clients were artists and creative folks. Is that still the case nowadays?

Felicia McCoy: [00:01:38] Yes. I still have a few artists that I work with, but primarily my focus have been with small businesses that are launching their brands. And so, they are needing help with the digital aspect as creating their social media platform and as well building their websites. So, I also create those platforms, and then I will put the content creation together, and then I expose it, and which I would say I have over 70 thousand people that follow.

Lee Kantor: [00:02:12] Wow. So, you really practice what you preach. You’ve been able to build a pretty big following for yourself, and that kind of validates what you can do for others, huh?

Felicia McCoy: [00:02:22] Yes, it does. Matter of fact, I am considered on Instagram platform as a micro-influencer. That is that I influence over 3,000 people that follow and resonate with me. So, I make sure that I am consistent and I stay on top of great content.

Lee Kantor: [00:02:45] So, now, what are some kind of advice for those businesses or maybe new businesses where they just have an idea. They don’t know for sure if they have what it takes to do this or not, but any tips for them to kind of test the waters to see if what they have may work?

Felicia McCoy: [00:03:03] Yes. Well, one of the tips I would say is to just go for it. Don’t dwell on what you can’t do because you won’t know what you can do until you start doing and putting it to action. It wasn’t until I stopped letting fear get in the way of me doing what it is that I’m passionate about. So, I tell people, “Whatever you are passionate about, go for it. There is so much information out here. All you have to do is research. Google is our friend. YouTube is our friend. I am your friend. You can count on me.”

Lee Kantor: [00:03:43] So, now let’s take maybe one of your more recent clients. How did they come to you? Did they just find you on the Internet? They were on Instagram or something. They found you and then they connected with you.

Felicia McCoy: [00:03:57] So, I will say, I have several. But one particular one, I just actually released her – or she released her website today, [Keres?] Medical Staffing. She is one of my most recent clients. And I was referred to her by a company named Signature Brands Incorporated. The owner of that company is Calvin McCoy Jr. and he also owns another company, which is one of my clients, is Signature Contingent Management. And what she did was, she stopped in for some guidance and some suggestions for her business platform. And then, he sent her to me and I actually was able to lay her website foundation. And so, she is very excited and she’s very pleased, and so am I that I was able to achieve a goal for her.

Lee Kantor: [00:04:54] So, is this something that takes a long time once you start working with folks? Are you able to get this up and running pretty quickly?

Felicia McCoy: [00:05:01] So, as far as how long it takes, it could take me from three to seven days just to lay down a website. However, the time is really on my client. So, I may be able to lay the platform down within three to seven days, but it is on their time. So, sometimes it could take me longer because I work at their pace. But if it’s all together and ready to go, I can turn it around within three to seven days, so I try to give a prompt. And I’m also going to educate and give them knowledge on things that they are not clear about, such as not knowing how to use the platform once it’s up. So, I also provide teaching.

Lee Kantor: [00:05:45] Now, do you also help them kind of go to market in terms of let people know they exist and promote their stuff and teach them how to, maybe, leverage social media to help them get more clients or get the word out about what they’re doing?

Felicia McCoy: [00:06:00] So, yes. I am all things media. So, basically, I provide all avenues if they want to learn it themselves. I offer different classes to teach them, matter of fact, one-on-one. Right now, because of COVID, I have a stream platform I use to educate and to train them on how to use it so that they can use it to their best abilities. And, also, if they don’t want to, which is my target market, a lot of my clients don’t have the time. So, they hired me to do the work for them. And so, that is how I help them leverage time as well as I have resources I use as well to help me leverage the time and to get them exposure. Because once we release it, I put it out there as well. I share it with my following as well as I encourage them to share it with their followers.

Lee Kantor: [00:06:59] So, for you, what’s the most rewarding part of the job?

Felicia McCoy: [00:07:03] It’s satisfaction guaranteed. The best part is putting a smile on their faces and then being pleased with the work. And then, they feel like they can go the extra mile.

Lee Kantor: [00:07:16] It’s like it’s because you’re almost like a partner with them, right? You’re doing the work as if you were part of their company.

Felicia McCoy: [00:07:23] That is correct. I believe in relationship. When you don’t know the person who you’re dealing with, you really don’t know what to expect. But when you build on relationship, it goes a long way. It takes a village to build an empire. So, I work on having a relationship with my clients.

Lee Kantor: [00:07:46] So, now, you mentioned some of these folks are people that are brand new that don’t have any kind of presence. But do you also work with some companies that, maybe, are frustrated with the results they’re getting and that maybe need some help in getting to the next level?

Felicia McCoy: [00:08:01] I do. I actually do have – well, Signature Contingent Management, I helped them. They’re already established, but what I do is create content on a regular basis and I maintain it on their social media platforms. So, basically, I’ll create the content and then I’ll create Facebook ads, put the ads out there, run the ads for them on a weekly basis, and just help them take some pressure off of what they don’t understand. And so, I benefit them as well.

Lee Kantor: [00:08:32] Now, you mentioned the content part of this. Is the content kind of blog posts and text? Or is it like videos and photographs or it could be all of those things?

Felicia McCoy: [00:08:43] Yes. Content is creativity. So, it can be a photo, an image, or it can be something that you just write up, or it could be video. I learned that with social media, Facebook is really photos and videos. Instagram has photos and videos. So, people migrate to more looking at things move more than writing it down. But if you write it down, then it’s like a one hitter quitter. So, content is on all platforms. You can use it in so many ways. But most of mine is used through video and images.

Lee Kantor: [00:09:24] And then, the video, is it something that you shoot once and it just appears on their website? Or do you do some streaming work as well where it’s kind of live?

Felicia McCoy: [00:09:33] So, yes. I put the platform on all different areas, whether it’s on YouTube, whether it’s on Instagram, it’s on Twitter, it’s on Facebook. Also, I offer a platform where I use a stream and we have – what do you call it now? It used to be a podcast for audio. Well, podcast is now considered video. So, they have companies that offer you to do podcasts and video. Well, on my platform I also offer commercials. So, I’ll run my client’s commercials in between minutes in that podcast show. So, I offer different platforms to expose my clients. And I create the content as well. I’ll create the video, the commercial. It’s probably within 30 seconds, 30 to 60 seconds, depending on what it is that they’re offering. And then, we put it on the stream and just keep playing it over. And then, after that, we’ll run a Facebook app and it will play on Facebook. As long as you know how to convert and everything, you will see those ads in the feed.

Lee Kantor: [00:10:47] So, now, you’re a member of GWBC, why was it important for you to kind of be part of that group?

Felicia McCoy: [00:10:56] To be a part of GWBC – I received my WBENC certification latter part of 2020. And it was so important for me to be a part of them because for one, it shows the seriousness of my business. Their platform is like no other. They offer amazing information. I’ve learned so much from the GWBC. I have never known the connections that I’ve already made are on a personal level. It’s incredible. I have a person I can go to when I have questions depending on whatever it is. And then, they just offer help and assistance.

Felicia McCoy: [00:11:36] And, also, the radio show. When you guys talk about – I read you had some facts and questions that we may have. And why fear? Don’t be scared. Yeah, I did have that at first. You know, it’s not even like you’re looking at me at the video. But this is my first experience doing a live radio interview and then on the GWBC platform. That is amazing. So, I am so floored to be here and I’m gracious to be a part of the GWBC now. I’m going to continue to be a part and also encourage others that they should be a part as well.

Lee Kantor: [00:12:19] Well, thank you for doing that. That means a lot. Thank you.

Felicia McCoy: [00:12:23] Thank you so much.

Lee Kantor: [00:12:24] So, now, what does the future look like for you? You know, we’ve all been going through the pandemic and COVID and all that stuff, and that’s been challenging just by itself. But it looks like maybe there’s a light at the end of the tunnel here, maybe at some point during this year. How does BG Promotions look ahead?

Felicia McCoy: [00:12:41] Well, I must say, the same. It’s been shocking. I went full time in March of last year during the pandemic. And so, actually, I’ve hit a hard rocket, but I’m still maintaining by the grace of God. And so, what my future is looking like is becoming more of a teacher so that I’m able to really teach the people how to do it themselves. Because a lot of people I’m meeting, once I lay their platform down, they really want to know how to do it themselves and maintain it. And I really want to show them and teach them how to do it. So, that is what my future right now is looking ahead, is just to become more of a teacher rather than hands on and doing it.

Felicia McCoy: [00:13:30] And then, outsourcing. Outsourcing is the other thing. I can’t forget, somebody needs somebody. You never know what this person is offering can help somebody else’s business. So, that is the portion of the outsourcing that I’m also will be pushing. As well as one more thing, Our Kids Are Our Future is a nonprofit that I’m building that I am working on. It’s to help our kids. They are our future. But that’s basically it.

Lee Kantor: [00:14:00] Well, that’s quite a bit. Congratulations on all the success.

Felicia McCoy: [00:14:03] Thank you so much. I appreciate this.

Lee Kantor: [00:14:06] Well, if somebody wants to learn more and have a conversation with you or somebody on your team, what’s the website?

Felicia McCoy: [00:14:13] My website is bgpromotionsinc.com. And you can also follow me on all social media platforms, Facebook, Instagram, Twitter, YouTube, as well as Tumblr. You can find me at BG Promotions Inc., just run it all together. And if you would like to send me an email, you can send me an email at contactme@bgpromotionsinc.com.

Lee Kantor: [00:14:45] Well, once again, congratulations on your success. You’re doing important work and we appreciate you.

Felicia McCoy: [00:14:51] I appreciate you, Lee, for this awesome interview and the opportunity.

Lee Kantor: [00:14:56] All right. This is Lee Kantor. We’ll see you all next time on GWBC Open for Business.

 

 

About GWBC

The Greater Women’s Business Council (GWBC®) is at the forefront of redefining women business enterprises (WBEs). An increasing focus on supplier diversity means major corporations are viewing our WBEs as innovative, flexible and competitive solutions. The number of women-owned businesses is rising to reflect an increasingly diverse consumer base of women making a majority of buying decision for herself, her family and her business. GWBC-Logo

GWBC® has partnered with dozens of major companies who are committed to providing a sustainable foundation through our guiding principles to bring education, training and the standardization of national certification to women businesses in Georgia, North Carolina and South Carolina.

Tagged With: BG Promotions

Brent Dowling with Raintree Sales

January 28, 2021 by angishields

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Brent Dowling with Raintree Sales
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

Raintree-logo

Brent-Dowlling-raintreeBrent Dowling, 35, is the co-founder and CEO of Denver-based franchise sales and development firm Raintree, which has worked with the likes of Jamba Juice, Rush Bowls, Wag N’ Wash and more.

Before founding Raintree, Dowling was a competitive snowboarder in the Colorado Rocky Mountains and served as Australia’s youngest diplomat in the General Assembly of the United Nations. He got his franchising start with Doc Popcorn, where he helped grow the franchise from 10 units to more than 400 within three years.

Follow Raintree on LinkedIn and Facebook connect with Brent on LinkedIn and Instagram.

Tagged With: Raintree Sales

BRX Pro Tip: Communicating Effectively in a Virtual World

January 28, 2021 by angishields

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BRX Pro Tip: Communicating Effectively in a Virtual World
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BRX Pro Tip: Communicating Effectively in a Virtual World

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, as we are doing this particular Pro Tip, things are a little chaotic. A lot of us are working virtually a great deal more than we ever did before. What counsel, if any, do we have to offer in terms of communicating effectively in a virtual world?

Lee Kantor: [00:00:24] Yeah. Especially in industries, and we’re one of them, that have relied on the advantages of working face-to-face in person with people, we’ve had to make some adjustments. And because of those adjustments, we have to be more intentional and mindful when it comes to communication. So, you got to communicate more often. You got to kind of be more mindful about that kind of communication. You got to check in with your team, your clients, your prospects. You got to show personal interest, get in there, recognize people more, you know, be more vocal about things. And you might have to cast a wider net than usual. This is a different world now. So, you’ve got to lean on the technology and use it for what it’s best at. And you’ve got to make it up in volume when it comes to communication, I believe.

Rome Floyd Chamber Small Business Spotlight – Olea Olive Oils and Wine, Pruitt Health Hospice and Palliative Care, and Relentless Chiropractic

January 27, 2021 by angishields

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Rome Business Radio
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2021-01-26 Rome Chamber pic

Tagged With: Broad Street, Brook Shell, Dr. Sean Ostrowski, Hardy Realty, Jeanne Krueger, Katrina Stavely, Olea Olive Oils and WIne, Pruitt Health Hospice and Palliative care, Pruitt Health Hospice of Rome, Relentless Chiropractic, Rome Floyd Chamber, Rome Floyd Chamber of Commerce, Rome Floyd County Business, Rome Floyd Small Business Spotlight, Rome News Tribune, Thomas Kislat

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