Justin Barnes and This Just In Live from Atlanta for his Summer HITs, discussing trends in healthcare, health IT, strategies and best practices.
This Just In Summer HITs
BRX Pro Tip: Partnering with Other Media
BRX Pro Tip: Partnering with Other Media Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, let’s talk about this idea of supporting and celebrating, actually, partnering with other media in your community.
Lee Kantor: [00:00:13] Right. This is something that you shouldn’t be afraid to partner with what some people might can consider competitors. Other podcasters, newspapers, blogs, radio stations, TV stations, magazines, newspapers, all those people are out there. You can look at them, on one hand, as competitors because you’re kind of vying for maybe some of the same advertising dollar, but they’re really not because they’re all doing something a little different, and you’re doing something in a way that none of them are doing the work that you do. So, I say invite them on a show. Bring on a podcaster, a business blogger, a magazine, or a newspaper, and let them talk about their work. Bring in a columnist, or an editor, or somebody like that and give them a chance to tell their story. Maybe they have a conference. Maybe they’re working on an event that you can partner up with.
Stone Payton: [00:01:05] Well, and look at the positioning that that provides for you when you are the person, you are the gracious person that has brought them into your house. You’re supporting, and celebrating them, and giving them that platform. As I’ve said for years, Lee, serve your competitors, and you won’t have any.
Nate Smith with BIP Wealth, Gordon Morse with Morse Corporate Advisors and Mitch Hughes with ViZZ
Nathan “Nate” Smith is the chief operating officer (COO) at BIP Wealth, one of the Southeast’s leading wealth management firms. Prior to bringing his leadership skills to BIP Wealth, Smith completed a nine-year tenure at Hire Heroes USA, where he held C-level positions within the nation’s most effective veteran employment organization.
A former officer in the U.S. Marine Corps with deployments to Iraq, he served from 2003 to 2010 with ranks spanning second lieutenant to captain. He is the recipient of a Navy and Marine Corps Commendation Medal and a Navy and Marine Corps Achievement Medal, both with Valor devices.
Smith holds a bachelor’s degree from the Virginia Military Institute and a master’s degree in Public Administration from the University of Georgia. Additionally, he is a member of the board of advisors for the National Association of Veteran Serving Organizations.
Connect with Nate on LinkedIn and follow BIP Wealth on Twitter and Facebook.
Gordon Morse, Founder of Morse Corporate Advisors, spent over thirty years successfully building and leading critical businesses for a group of the most prestigious investment firms in the world. He is now dedicated to aiding entrepreneurs in the growth and cultivation of their enterprises.
Connect with Gordon on LinkedIn.
Over the course of forty years of experience, Mitch Hughes has been owner or partner in no fewer than ten successful technology, engineering, and construction organizations, where he has consistently shown himself to be an effective leader and forward-thinking innovator.
As the inventor of ViZZ, Mitch is currently realizing his greatest passion as he leads a unique and talented team to challenge the status quo of technology, with a focused vision of improving lives where we live, work, and play.
Mitch holds multiple board-of-director and committee seats, including formerly held seats or advisory positions with highly acclaimed groups such as the National BIM Standards Committee of the National Institute of Building Sciences, and president of the nation’s largest chapter of the Cold-Formed Steel Engineering Institute.
In addition to civil engineering, Mitch’s education and experience includes an emphasis on business management and computer science. These foci have equipped him with the skills to integrate innovation with positive personal interaction, impacting the individual, advancing business, and providing benefit to the community at large.
Connect with Mitch on LinkedIn and Twitter and follow ViZZ on Facebook.
BRX Pro Tip: Don’t Neglect Power Partners
BRX Pro Tip: Don’t Neglect Power Partners Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Today, Lee, let’s talk about power partners and, specifically, don’t neglect power partners.
Lee Kantor: [00:00:13] Right. This is another area that we have a huge advantage over other business people in the market. We can be the friend to so many business groups and business associations in your community by inviting them on, by giving them a place to tell the story about their mission and their work. You are going to be networking at kind of a networking-on-steroids manner because each one of these business associations have members and have sponsors that can also be sponsors of your shows and studio.
Lee Kantor: [00:00:46] So, the more business associations and business groups you can meet and get them on the show, let them come on. After the show is over, go, “You know what? Your business group is awesome. I really want to support the work that you do. Why don’t you come back in on the show on a regular rhythm?” Maybe offer it every six months, maybe quarterly where they just come on your house show, and maybe they bring in one of their leaders, and talk about the work they’re doing. And then if that works out, maybe you expand it and offer them a series if you find that they’re really good partner and that you can really work well together.
Lee Kantor: [00:01:20] But this is an area that is underserved, and they appreciate the attention. And don’t be afraid to invite on a lot of these niche business groups. There is a business group for every underserved group out there. There’s women business groups. There’s veteran business group. There’s gay business groups, Hispanic, black. Every Asian, every community has a business group that serves their niche. You should be a friend to all of them.
MarketMate Atlanta: Ben Loggins with Loggins Kern and McCombs
Ben R. Loggins, Founder of Loggins Kern and McCombs, is a native of East Point, Georgia. He and his wife, Theresa, have made their home in the area since 1984.
He received his BBA and MBA from Georgia State University in Atlanta. Ben also served with the Internal Revenue Service as an agent and instructor for over six years. In addition, he spent over two years with an International Accounting Firm before coming to Jonesboro to form an accounting firm in 1980. His firm, Loggins and Associates P.C., has grown to 15 employees.
Some of Ben’s activities have included teaching a course on Accounting and QuickBooks at Clayton State College, Treasurer of Clayton County Rotary Club, Director of Southern Regional Medical Center Foundation, Director of Clayton Community Foundation, Treasurer for the Georgia Figure Skating Club, Member of the Governing Council and Finance Committee of the US Figure Skating Association, Treasurer for the Clayton County Olympic Committee, Executive Director of Atlanta Alumni of Revenue Agents, Director of Bay View Homeowner’s Association, and member of both the American Institute of CPAs and Georgia Society of CPAs.
In addition, Ben has presented numerous tax planning seminars in the metropolitan area.
Connect with Ben on LinkedIn, and follow Loggins Kern and McCombs on LinkedIn and Twitter.
Matt Robbins with Greater Community Bank
Greater Community Bank reflects the strength and commitment we’ve had for over two decades and will allow us opportunities to serve you with more resources including more diversified financial products and services, while preserving the spirit of community banking.
Matt Robbins, Senior Vice President, Greater Community Bank.
Connect with Matt on LinkedIn and follow GCB on LinkedIn, Facebook and Twitter.
BRX Pro Tip: Bring Back Past Guests
BRX Pro Tip: Be a Connector
BRX Pro Tip: Be a Connector Transcript
Stone Payton: [00:00:01] Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, you are so good about keeping you and I on task in this regard. You’re just wired this way. But if I’ve heard you say it once, I’ve heard it a thousand times, be a connector.
Lee Kantor: [00:00:17] This is one of the biggest responsibilities, I think, that we have running studios in our unique market is being a connector. We have the gift of being able to meet so many different people in so many different industries. And if we can use that gift that we have to connect people who would never in a million years meet each other, that is something that we try to do every week here in our studio. And we make a point, we have a meeting about it, and we look at each one of our clients and go, “Who can we connect with who? Who came to the studio this week that we can make a connection with somebody else?” Whether it’s a guest, a host, two guests together, two hosts together, a guest with a host, it doesn’t really matter. This is an important part of the mission.
Lee Kantor: [00:01:08] And by being this connector, you’re helping yourself in so many different ways. You’re becoming a valuable resource to your client especially because you’re helping bringing them potential business. How many of their other vendors are out there actively looking for more business for them? It just doesn’t happen. So, we have this ability to do this every week. It happens organically in the work that we do. So, make sure you’re leveraging that, and spending some time, and mindfully connect people together.
