angishields, Author at Business RadioX ® Page

BRX Pro Tip: Always Be Serving

July 6, 2020 by angishields

BRX Pro Tips

BRX Pro Tip: Always Be Serving

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BRX Pro Tip: Always Be Serving

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, to paraphrase one of my favorite movies, always be serving.

Lee Kantor: [00:00:11] Right. There was a time back in the day that “always be closing” was kind of the philosophy of salespeople, and they’re always looking for that opportunity to close, and they’re always gonna have all these techniques and tactics to close. I think those days have kind of passed us by. And now, in order to sell somebody something, you have to be figuring out ways to always be serving them, always be helping them, always be educating them. That’s the path to sales success in today’s world, I believe very strongly. So, I changed the mindset of trying to sell somebody something you have to try to help people, try to serve people, try to educate people, and then the business is going to come to you over time if you do that kind of relentlessly.

Kara Brown with SmithBrown Marketing

July 3, 2020 by angishields

Atlanta Business Radio

Kara Brown with SmithBrown Marketing

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Kara Brown is the Founder and CEO of SmithBrown Marketing, a fractional CMO and team focused on B2B sales and marketing alignment and execution. Originally from Chicago, Brown was one of the first employees of Echo Global Logistics, the first tech-enabled freight broker. Brown was a one-woman department single-handedly managing the company’s brand, image and marketing initiatives as the company grew 3000% in just over 3 years.

In 2008, she took on the role of Investor Relations and was part of the company’s successful 2009 IPO (NYSE:ECHO). This was all by the time she was 26. She was recruited by OHL (Ozburn-Hessey Logistics), at the time a $2B Nashville-based global supply chain provider with clients like Apple, Starbucks, Samsung, Sony and Remington.

A few years before OHL was bought by GEODIS in 2015, she kicked up a consulting practice in Chicago and was the fractional CMO for six transportation and transportation technology companies. In 2016 Brown and her family moved to Atlanta when she was tapped to be Rubicon Global’s first VP of Marketing.

Since then, SmithBrown has become a part of the Atlanta B2B marketing and sales landscape.

Follow SmithBrown Marketing on LinkedIn.

What You’ll Learn in This Episode

SmithBrown Marketing’s business strategy during COVID-19
B2B Marketing
Lead Generation

About Our Sponsor

OnPay’s payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter.

BRX Pro Tip: Upselling

July 3, 2020 by angishields

BRX Pro Tips

BRX Pro Tip: Upselling

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BRX Pro Tip: Upselling

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about this concept of upselling, particularly in our environment.

Lee Kantor: [00:00:10] Yeah, upselling is a great way to offer an existing client more stuff. And as they are your client, you’re getting to know them pretty well, and you can ask them and you can see for yourself what other service that ties into what you’re doing everyday or what your super power is, what can they benefit from. So, upselling helps, believe it or not, in customer retention because you’re adding more and more value for your customer, so they’ll probably stick around, and you become stickier because you add more tentacles into their world. So, to replace you, now, they have to replace multiple services that you’re providing for them.

Lee Kantor: [00:00:48] So, in our case, some of the upsells or logical upsells are you can add social media amplification to their work. You can add some PR stuff. You can add some interviewing of their existing clients or of their staff testimonials. There’s lots of things you could be doing by using the toys that we have at our disposal to upsell them to more services. You could do conference work. You can show up at a trade show on their behalf. There’s lots of things you could be doing to help them become more successful and that deliver the stuff that they need that only you can give them. So, don’t be afraid to upsell. There’s a lot of opportunities.

TMBS E94: St Rappaport, Relationship Photographer

July 2, 2020 by angishields

Tucson Business Radio

TMBS E94: St Rappaport, Relationship Photographer

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T Rappaport, LifePix Relationships
24 Holly st
Lakewood, NJ 08701
732.552.3402
rst2278@gmail.com

ST Rappaport is Relationship Photographer, Creative Journal Expressive Arts Coach, founder of Genius Relationships, and host of the LifePix Relationships Podcast. After observing, listening, and connecting with so many couples, ST is on a mission to find out what makes relationships work and how they can become extraordinary and is here to help as many couples as possible.

Angela D’Amario with Fire Bee

July 2, 2020 by angishields

Atlanta Business Radio

Angela D'Amario with Fire Bee

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Before starting Fire Bee, Angela D’Amario spent more than a decade at some of Atlanta’s top PR and advertising agencies creating and leading PR, social media and strategic marketing campaigns for Cheerwine, Applebee’s, Wild American Shrimp, Floor & Decor and many other consumer and B2B brands.

If you can name an industry, Angela has probably worked for a client in it. She excels at identifying the best mix of marketing ideas and strategies to help clients reach their goals, and believes that by combining smart thinking and calculated risks that Fire Bee can help every brand be their best.

Follow Fire Bee on LinkedIn, Facebook and Twitter.

What You’ll Learn in This Episode

How Fire Bee has shifted marketing strategies during COVID-19
Marketing Trends and public relations campaigns
Influencer marketing
Marketing tips for small businesses

About Our Sponsor

Follow OnPay on LinkedIn, Facebook and Twitter.

BRX Pro Tip: Teach a Class

July 2, 2020 by angishields

BRX Pro Tips

BRX Pro Tip: Teach a Class

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BRX Pro Tip: Teach a Class

Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, one strategy, one tactic, one way to go about building more relationships, getting the word out about what you’re doing, and establishing credibility, and just having a good time is teach a class. That’s been our experience, right?

Lee Kantor: [00:00:22] Yeah. That’s one of the kind of, again, elegant non-salesy ways to position yourself as a leader in your community and in your industry by teaching a class on something that we do every day. So, in our case, we’re experts, obviously, on how to network. You can teach a class on how to be a better networker. You can teach a media training class on how to interview or how to be interviewed. Those are other classes that you are qualified to teach by being part of the Business RadioX Network.

Lee Kantor: [00:00:51] Another thing is how to podcast, or how to produce a radio show, how to serve your community. There’s lots of topics that just by the fact that you’re being a Business RadioX studio partner or a Business RadioX host that you are now qualified to teach and your credential is that you’re the host of a radio show or you’re the person who runs the studio in your market.

Dayton Business Radio: Scott McGohan with McGohan Brabender

July 2, 2020 by angishields

Dayton Business Radio

Dayton Business Radio: Scott McGohan with McGohan Brabender

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Scott McGohan is the CEO of McGohan Brabender. He works on vision casting, strategy alignment and leadership deployment. He has been with MB since 1988. As a business leader, it is always about people for Scott — always has been and always will be.

Scott believes that understanding your core is the essence of transformation. That includes being vulnerable about both your strengths and weaknesses. He believes people need to see leaders make mistakes, own them when they do, and teach people through success and failure. Scott believes you cannot threaten, coerce or reward people to care. You can only awaken the desire inside of them and give them the permission and encouragement to do so. Products are delivered by people, and when people believe in themselves they will believe in you.

Connect with Scott on LinkedIn and follow McGohan Brabender on Facebook and Twitter.

Franchise Bible Coach Radio: Dr. Dani McVety with Lap of Love

July 2, 2020 by angishields

Denver Business Radio

Franchise Bible Coach Radio: Dr. Dani McVety with Lap of Love

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Dr. Dani McVety founded Lap of Love Veterinary Hospice just 3 months after graduation from the University of Florida College of Veterinary Medicine. Now an Inc 5000 company and 5-time recipient of the Gator 100 award, Lap of Love has visited the homes of over 150,000 families, with a nationwide network of over 120 passionate doctors and a full-time interdisciplinary support staff. Their team is dedicated to making the end of life experience for pets, and the people that love them, as dignified and peaceful as possible.

Dr. McVety has become widely known among veterinary students nationally and internationally for her ability to authentically share her personal struggles through veterinary school. Her underlying message is one of accountability, hard work, and a focus on entrepreneurism.

Dr. McVety and Lap of Love have been featured on numerous local, national, and professional media outlets including the New York Times, Washington Post, Entrepreneur Magazine, Huffington Post, and many more. She is proud to be a Gator and is the youngest recipient of both the UF CVM’s Distinguished Young Alumni Award (2013) and the Florida Veterinary Medical Association’s President’s Award (2014). She was honored to also receive the Tampa Bay Up and Comers 40 under 40 Hall of Fame award and the Pet Industry Woman of the Year in 2017.

Connect with Dani on LinkedIn and follow Lap of Love on LinkedIn, Facebook and Instagram.

About the Show

The Franchise Bible Coach Radio Podcast with Rick and Rob features no-nonsense franchise industry best practices and proprietary strategies that franchisors and franchise owners can implement to improve their profitability and operational efficiencies.

Our show guests are franchise superstars and everyday heroes that share their tips for growth and strategies to survive and thrive during the current challenges.

About Your Hosts

Rick Grossman has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.

Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise.

Rick had the honor of working with his mentor, Erwin Keup as a contributing Author for the 7th edition of Entrepreneur Magazine’s Franchise Bible published by Entrepreneur Press.

Mr. Grossmann has been chosen as the new Author of Franchise Bible and his 8th Edition was released worldwide in January of 2017. He currently serves as an executive coach and strategist for multiple franchise clients.

Follow Franchise Bible Coach on Facebook.

Rob Gandley has served as SeoSamba’s Vice President and Strategic Partner since 2015.

With 25 years of experience in entrepreneurship, digital marketing, sales, and technology, he continues to focus on leading the expansion of SeoSamba’s product and service capabilities and US market penetration. SeoSamba specializes in centralized marketing technology built for multi-location business models and continues to win industry awards and grow consistently year over year.

Concurrent with his work at SeoSamba, Gandley is a strategic growth consultant and CEO of FranchiseNow, a digital marketing and sales consulting firm. Gandley consults digital businesses, entrepreneurs, coaches and multi-location businesses across diverse industries. Prior to SeoSamba, he built an Internet Marketing business and platform responsible for generating over 100,000 qualified franchise development leads used by more than 400 US-based franchise brands for rapid business expansion.

Gandley also held various senior sales and management positions with IT and Internet pioneers like PSINet, AT&T, and SunGard Data Systems from (1993-2005) where he set sales records for sales and revenue growth at each company. He graduated from Pennsylvania State University’s Smeal Business School in 92’ with a BS degree in Finance and emphasis on Marketing.

Connect with Rob on LinkedIn.

TMBS E93: Strengthening Comp. Culture Amid COVID-19

July 1, 2020 by angishields

Tucson Business Radio

TMBS E93: Strengthening Comp. Culture Amid COVID-19

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Eric Castro co-founded BHG with a deep passion for effective leadership and execution. A veteran of the U.S. Marine Corps, he quickly learned the importance of a strong leader to guide a motivated group toward significant accomplishments.

Eric has leveraged his experience and his knowledge to do just that—guide the team at BHG to break barriers and reach new heights.  Always intrigued by the idea that success is directly correlated to meaningful human interactions and trust, Eric is driven to help people realize their full potential, achieve their goals, and find success in and out of the boardroom.

  Having built and led exceptional teams within corporations, Eric thrives on mentoring young entrepreneurs and aspiring business leaders.

His fierce belief in putting quality into every aspect of life has not only helped shape his perspective and his approach but also has skyrocketed BHG into the industry leader that it is today.

  Eric is a past recipient of the Ernst & Young Entrepreneur of the Year award and a current member of the Forbes Business Council.

https://bankershealthcaregroup.com/