Franchise Bible Coach Radio: Anthony Geisler with Xponential Fitness
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Anthony Geisler is the CEO of Xponential Fitness, a global curator of top brands across every vertical in the boutique fitness industry.
After acquiring a small Pilates studio, Geisler made it his mission to make the once-elitist concept accessible to everyone – growing it by 600% in just two years.
Furthering his plans for industry takeover, Geisler established Xponential Fitness to completely disrupt the boutique fitness industry.
Follow Xponential Fitness on LinkedIn.
About the Show
The Franchise Bible Coach Radio Podcast with Rick and Rob features no-nonsense franchise industry best practices and proprietary strategies that franchisors and 
franchise owners can implement to improve their profitability and operational efficiencies.
Our show guests are franchise superstars and everyday heroes that share their tips for growth and strategies to survive and thrive during the current challenges.
About Your Hosts
Rick Grossman has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.
Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.
Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise.
Rick had the honor of working with his mentor, Erwin Keup as a contributing Author for the 7th edition of Entrepreneur Magazine’s Franchise Bible published by Entrepreneur Press.
Mr. Grossmann has been chosen as the new Author of Franchise Bible and his 8th Edition was released worldwide in January of 2017. He currently serves as an executive coach and strategist for multiple franchise clients.
Follow Franchise Bible Coach on Facebook.
Rob Gandley has served as SeoSamba’s Vice President and Strategic Partner since 2015.
With 25 years of experience in entrepreneurship, digital marketing, sales, and technology, he continues to focus on leading the expansion of SeoSamba’s product and service capabilities and US market penetration. SeoSamba specializes in centralized marketing technology built for multi-location business models and continues to win industry awards and grow consistently year over year.
Concurrent with his work at SeoSamba, Gandley is a strategic growth consultant and CEO of FranchiseNow, a digital marketing and sales consulting firm. Gandley consults digital businesses, entrepreneurs, coaches and multi-location businesses across diverse industries. Prior to SeoSamba, he built an Internet Marketing business and platform responsible for generating over 100,000 qualified franchise development leads used by more than 400 US-based franchise brands for rapid business expansion.
Gandley also held various senior sales and management positions with IT and Internet pioneers like PSINet, AT&T, and SunGard Data Systems from (1993-2005) where he set sales records for sales and revenue growth at each company. He graduated from Pennsylvania State University’s Smeal Business School in 92’ with a BS degree in Finance and emphasis on Marketing.
Connect with Rob on LinkedIn.
TBO Ep6: The Business of … Cannabis In Tucson
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GUEST:
Mohit “Moe” Asnani
Downtown Dispensary
221 E. 6th St., Suite 105
Tucson, AZ 85705
(520) 838-0492
Website: https://thedowntowndispensary.com/
SOCIAL MEDIA: Facebook | Instagram | Twitter | Yelp |
Mohit “Moe” Asnani is the co-founder of the iLAVA and iLAVAHEMP product line and is a partner in two Arizona dispensaries, The Downtown & D2 Dispensaries. He immigrated to the United States from India in 1995 and graduated from the Eller College of Management at the University of Arizona with a Bachelor’s degree in Management Information Systems and a minor in Sociology. He discovered the benefits of medical marijuana when his mother was first diagnosed with breast cancer in 2006. When Arizona legalized medical marijuana in 2010, he made the decision to participate in the industry with the goal of helping patients who were previously faced with the unfortunate choice of breaking state and local laws or watching a loved one suffer.
Moe has a laser focus on ensuring that no patient in Arizona is ever incarcerated for exercising their right to alleviate suffering and pain. Moe also strives to bring attention to the matter that American companies in medical or adult-use states that have developed products using cannabis should have a higher priority to protecting their intellectual property than foreign companies who are using their country’s legalization status to file provisional patents with the U.S. Patent & Trademark Office, all while American companies are denied that right.
HOST:
Heather Wuelpern
Director of Communications
Tucson Metro Chamber
(520) 792-2250 X127
hwuelpern@tucsonchamber.org
Website: https://www.tucsonchamber.org
Facebook: https://www.facebook.com/TheTucsonChamber/
LinkedIn: https://www.linkedin.com/in/hwuelpern/
Heather’s the driving force behind most anything written at the Tucson Metro Chamber including the Chamber Edge magazine, print ads, radio spots, social media posts, press releases, event speeches, newsletters and more. She comes from a publishing background where she wrote features, edited the work of freelance writers, and managed online content and official visitor guides for clients in the tourism industry across the United States.
Heather hails from Maryland and graduated from the University of Arizona after she transferred from Boston University where she was too darn cold. And now that she’s lived in Tucson for 30 years, she considers it home.
Michael Chapman with Pike Nurseries
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Michael Chapman is a Horticulturalist and Pike Nurseries’ Vice President of Real Estate and Visual Merchandising. He has been with Pike Nurseries for 25 years.
Connect with Michael on LinkedIn and follow Pike Nursery on Twitter, Instagram and Facebook.
BRX Pro Tip: How to Be Successful
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BRX Pro Tip: How to Be Successful
Stone Payton: And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s take a somewhat broad topic and nail something on it, how to be successful.
Lee Kantor: Yeah. I read this recently and I think this really resonated with me and I think it’s something that people don’t think about when it comes to success. I read simply that if you want to be successful, figure out what the prices that you’ll have to pay, then pay it. It’s really that simple. People are always looking for shortcuts. They’re looking for magic formulas and hacks and all this stuff, but there is no shortcut for success. Successful people don’t rely on hope or luck. They rely on taking action, improving a little bit every day. They rely on listening, learning and tweaking their systems until they have a machine that gives them the results they desire reliably and predictably.
Lee Kantor: And that’s our goal here at Business RadioX. We have a system that says if you do shows with the right people as guests, you’ll have meetings with people who expressed an interest and you’ll be able to sell some of those people’s shows that will help them get the same outcome that you got by introducing that person to our system. So, that’s all it takes, is figure out the price that you’re willing to pay and then, pay it if you want success. But there is no shortcut and you want to build systems that help you get that kind of predictable and reliable result over time. And we believe we have that here at Business RadioX.
Franchise Marketing Radio: Paul Linenberg with Gotcha Covered Franchising
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com
Paul Linenberg is President of Gotcha Covered Franchising.
Gotcha Covered helps consumers and businesses find the right window treatments for any style or budget. A Gotcha Covered franchise provides a lifestyle business with extraordinarily profit potential through high margins and extremely low operating expenses, all within a very cash flow friendly model.
They sell virtually everything for the interior of a window, both for the residential and commercial markets, including blinds, shades, shutters, window film and fabric treatments like draperies, curtains, swags & cascades and hundreds of other custom window treatments and accessories.
Franchise Marketing Radio: Matt Lane with Streamline Brands
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Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com
Matt Lane is the CEO of Streamline Brands, the largest swim school brand family: with over 200 locations and four learn -to-swim schools across North America.
Prior to his current role, Matt served as Chief Operating Officer for Ponderosa Advisors, a boutique data analytics company focused on the Oil and Gas industry, SVP of Technicolor USA: a technology and video effects company, and Managing Director of Hewlett Packard’s Communication, focusing on the transformation of the consumption of digital and social media.
He has been featured in several well-known publications including INC, Entrepreneur, and Denver Business Journal. Matt holds BS, MS and MBA degrees from The University of Iowa.
Connect with Matt on LinkedIn and follow Streamline Brands on Facebook.
Franchise Marketing Radio: Jason Westhoff with Cousins Subs
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Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com
Jason Westhoff, President of Cousins Subs, is a trusted strategic Executive with broad experience in multiple aspects of accounting, audit, financial management, marketing, development, human resources, technology, purchasing and operations.
Direct industry experience in multiple market segments including, financial services, technology, manufacturing, software services, home improvements and hospitality. Continuous learner who fosters relationships to bring his organization and those around him forward specifically in entities which are closely held or family owned. Professional partner who respects outsider needs while balancing shareholder needs.
Connect with Jason on LinkedIn and follow Cousins Subs on Facebook and Twitter.
Serve to Win: Above And Beyond
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we put so much energy, we’ve invested so much time and resource into what to do in the room to create that ideal scenario, that dynamic that allows for relationship building. What can we do? What should we do as studio partners to go above and beyond what happens in the room to serve our clients?
Lee Kantor: [00:00:29] We use the phrase “surprise and delight” quite a bit in here, And we’re always looking for opportunities to surprise and delight our clients. Some of the ways and some of the easy ways for us to do that is connecting our clients with other guests. You can’t do that enough. That has to be kind of something that’s top of mind, that you’re always looking for the appropriate opportunity to make a connection for your client with that previous guest, somebody that you met networking, somebody that’s going to help your client either get more clients or introduce them to more clients. So, you can’t do that enough. That should be part of your day-to-day routine when it comes to dealing with your business here.
Lee Kantor: [00:01:13] Another thing that we like to do to surprise and delight our clients is swag. I mean, we’ve given them mugs, t-shirts, a lot of Business RadioX swag, right. We’re always looking for that. If they have a kid, we’re giving him a onesie with a Business RadioX logo on it. We’re doing something to do it in that regard. Another thing we do is, a lot of the times, we interview restaurant owners and people in retail, and we’re giving them gift cards or some of the stuff that we get here given to us.
Stone Payton: [00:01:42] And I’ll tell you something else that I feel like is relatively easy for us to do wholly consistent with our mission, and boy, is it just received like platinum. If you’ve got an executive in here or a well-established entrepreneur, and you’ve already provided this experience for them, you learn through the course of that experience that they have a cause, a nonprofit, something that’s really important to them. If you can provide them with a path to let their cause get some exposure on our platform, it means the world to them. It’s good for us, it’s good for them, everybody wins.
Lee Kantor: [00:02:20] And if they have a friend that is a business person, a real micro business, and we can help them, get them on. How many times have we had the kids of one of our clients or guests-
Stone Payton: [00:02:31] Starting their own small business.
Lee Kantor: [00:02:32] … starting their own small business, and we gave them a chance to be profiled on Business RadioX. And another thing is we get our a lot of our guests, our authors, and we get a ton of books. We’re constantly giving away those books to other guests that we think are appropriate. So, surprise and delight, you can’t do it enough.
