BRX Pro Tip: Educate Your Clients About Search Benefits
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BRX Pro Tip: Educate Your Clients About Search Benefits
Stone Payton: And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s talk a little bit about what our studio partners and our client host can and should be doing in terms of educating their guests, their clients, their listeners about the search benefits associated with participating on the Business RadioX platform.
Lee Kantor: All right. I think this is an area that we kind of take for granted and that you’ve got to make a point to tell your guests and your clients and your sponsors, everybody, that when they appear on a Business RadioX show, an episode that’s published, Google usually puts them pretty high up. Like when they search for their name or their company’s name, that post, that episode that they were on usually is one of the top 10 search results for them and their company.
Lee Kantor: So, it’s a good piece of content for them to have shown up high because it gives them the third-party validation that they were on a legitimate business talk network. It shows that they’re a legitimate company because then, they had enough, you know, gravitas to appear on this show. So, there’s a lot of benefits for them that their episode appears so highly in Google. And it’s not just the usual suspects of, you know, my LinkedIn and the usual stuff that usually shows up.
Lee Kantor: So, it’s important to make them aware that this is happening and this is part of the value. And especially if you’re trying to sell somebody something, letting them know that, “Hey, when you appear here, your client’s episodes are going to show up high.” So, they’re going to get SEO value from doing this. So, it’s important to make people aware, but I think we take it for granted because it happens so frequently and so easily.
Opening Relationships vs Closing Sales
Creating Clients vs Getting Clients
YHFRE E6: Home buying, Inspections, and Insurance
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GUEST:
Rick Johnson
WIN Home Inspection Catalina Foothills
P.O.Box 65749
1700 E. River
Tucson, AZ 85728
520-749-1679
rjohnson@wini.com
https://catalinafoothills.wini.com
SOCIAL MEDIA: Facebook | LinkedIn |
Rick grew up learning trade-related work from his father, a carpenter by trade. After a career in the industrial gasses and metal fabrication trades, Rick opened WIN Home Inspection in Tucson in 2004. The business serves the Real-estate community providing listing and buyer inspections, pool/spa, new construction, and light commercial. additionally providing radon testing and soon will be incorporating Thermal Imaging scans.
About the Host:
Carol Nigut, Realtor® ABR, ePro, GRI
Your Home for Real Estate at Coldwell Banker Residential Brokerage
2890 E. Skyline Drive #250
Tucson, AZ 85718
520-448-6033
yourhomeforrealestate@gmail.com
www.yourhome4realestate.com
https://t.co/Ytqo2gMWBB
SOCIAL MEDIA: Facebook | Google | Instagram | LinkedIn | YouTube | Zillow |
Originally from the Chicago area, Carol is a former educator and small business owner who has lived all over the United States, buying and selling property with each move. Knowing what it’s like to go through the process drives her commitment to her clients. Trusted for her knowledge, integrity, and diligence, Carol is one of a small percentage of Arizona Realtors® who have earned the GRI (Graduate Realtor® Institute) designation, making her uniquely qualified to serve and protect her clients through every phase of their real estate transaction. As an ePro professional, she also has the skills to take full advantage of the digital environment and social media marketing platforms which have become the backbone of the Real Estate industry. Dedicated to her clients, profession, and community, Carol serves on the Professional Development Committee of the Tucson Association of Realtors, as a sponsor of Meet Me at Maynards and a volunteer at Tucson Meet Yourself, and the Tucson Folk Festival. To learn what her clients have to say about working with Carol, check out her reviews on Google, Yelp, and Zillow.
Carol provides residential real estate services throughout the greater Tucson area, She works with both buyers and sellers, first-time home buyers, vacation/second home buyers/sellers and investors. If you, or someone you know, are looking for an energetic Realtor@ who cares about their clients and is dedicated to superior customer service, please contact Carol and give her the opportunity to become “Your Home for Real Estate”.
Learning Insights Radio: Andy Petroski with NuPaths
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Andy Petroski has played a foundational and key role in building curriculum, immersive learning and instructional technology functions for multimedia firms, corporations, and education for 20 years. As Director and Assistant Professor of Learning Technologies he led the MS in Learning Technologies program and learning technologies capabilities at Harrisburg University of Science & Technology; incorporating innovative delivery methods and supporting workforce development projects.
Andy is currently the Chief Learning Officer for NuPaths, a company co-founded by Harrisburg University. NuPaths is a college alternative that trains people to perform specific entry-level roles in IT for well-paying and in-demand jobs. NuPaths offers programs in Harrisburg, PA, Philadelphia, PA and in a distance learning format. As the CLO for NuPaths, Andy is responsible for curriculum design and program management. And, in the midst of the current pandemic, Andy has led NuPaths’ transition to virtual classroom sessions for many of its students, allowing them to stay on track in the program without disruption.
Connect with Andy on LinkedIn.
Atlanta Business Radio Special Edition: Michael Robertson with SSIC and Tom Mahaffey with the Sandy Springs Chamber
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Michael Robertson is the Executive Director at Sandy Springs Innovation Center (SSIC). His specialties include practical, actionable skills development, performance-driven cultures, building successful nonprofit organizations, strategies building successful businesses, people related coaching and mentoring and establishing educational programming around Innovation and Entrepreneurship.
Connect with Michael on LinkedIn and follow SSIC on Facebook and Twitter.
Thomas Mahaffey is currently a resident of Sandy Springs, GA. He earned his Bachelors of Science Degree in Finance from Georgia State University. After graduation, he joined the Hewlett-Packard Company, after eight years he was recruited by Citibank to lead the Commercial Loan team of the Southeast Region.
In June 2002 Tom was recruited by GMAC to lead the Sales Team in the Southeast Region for Aircraft and Corporate Financing.
In February 2004, Tom was recruited by Regions Bank, a Regional Bank, to lead the Marketing Team in Commercial Banking.
In March 2011, Tom was recruited to become CEO/President of the Sandy Springs/Perimeter Chamber of Commerce. He has been instrumental in rebranding the Chamber and driving economic development. With his guidance the Chamber is building a Center of Innovation and Technology.
Tom also serves on the Board of Trustees for the Riverwood International School, Board of Directors for BBVA/Compass Bank, Sandy Springs Hospitality and Tourism, and the Sandy Springs Economic Advisory Board.
Connect with Tom on LinkedIn and follow the Chamber on LinkedIn, Twitter and Facebook.
TMB E33: Kim Adair & John Waechter – Cancer & Business
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GUESTS:
Kim Adair, the lady behind Butt Check
750 N Arizona Ave
Tucson, AZ 85705
520.272.3270
kimadair50@gmail.com
www.womenunderthesun.com
Note from Fashion Designer and Colon Cancer Survivor Carmen Marc Valvo
“Hi, Kim. In regards to my most recent post, I wanted to thank you for all you do with cancer research. For you and I, were emphatically empowered by these things. Our job now, and had been since, to share our stories because of research funding comes from the sympathetic heart. Be encouraged today. You are doing all the right things!”
www.carmenmarcvalvo.com
John Waechter, PrincipalWaechter Advisory Network
4842 N. Circulo Bujia
Tucson, AZ
85718
520 370 8232
Originally from the Chicago metropolitan area of Indiana, John grew up in a small rural town not far from the city. John left Indiana, at age 22, after graduating from IndianaUniversityandrelocated to Los Angeles and started his business career working in finance for a subsidiary of Black & Decker. Why to LA John?Answer: John continued his education at night while working, culminating with an M.B.A. from USC, then the relocation of the company headquarters from Marina Del Rey to Tucson, AZ was responsible for John’s moving to the desert after 10 years in southern California.
John regards himself as a seasoned business executive, entrepreneur and organizational consultant. John has over40years of experience with consumer and industrial manufacturing, healthcare, small business, Fortune 500 companies and more, and your current focus is on corporate expense mitigation, courses in sales, customer service, customer retention, interpersonal relationships, and behavioral assessments.
Forty-Niner Golf & CC – Tucson’s Hidden Jewel
BRX Pro Tip: Audience that Matters
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BRX Pro Tip: Audience that Matters
Stone Payton: Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk about audience a little bit. But specifically, let’s talk in terms of audience that matters.
Lee Kantor: Yeah. Hat tip to John Ray. This is another one of his … what do you call him? Stones of wisdom?
Stone Payton: That’s right.
Lee Kantor: This is one of John’s-
Stone Payton: Rays of wisdom. Rays of wisdom.
Lee Kantor: That’s right. He was explaining to us that when he talks to a prospective client, he tells them that the audience that matters for that person is that person’s spouse, that person’s boss, that person’s clients. Those are the people that matter most. And if those people are listening and appreciating their work, then you pretty much got everything taken care of. I’ll add to that, you know, maybe that person’s parents, maybe that person’s employees would be good prospects and would be good as well. So, the audience doesn’t have to be millions of anonymous listeners, but it has to be the people that matter to your client. Then, the show is creating goodwill with the right people, not the most people.
Stone Payton: Well, yeah, I mean, I think we’re after hearts and minds, right, much more than eyes and ears. And the quality of the people who are listening, the people you’re trying to serve with the content that you’re capturing is just so much more important than the quantity, in my opinion and in my experience. And here’s the paradox, and there’s so many paradoxes in life, the more quality you’re out there delivering, before you know it, you get a ton of quantity, don’t you?
Lee Kantor: That’s right. And it’s one of the things, if you focus on that minimum viable audience of people that matter most and just build out from there, then you’re going to be in great shape.
