angishields, Author at Business RadioX ® Page

BRX Pro Tip: Try Direct Mail

February 4, 2020 by angishields

BRX Pro Tips

BRX Pro Tip: Try Direct Mail

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BRX Pro Tip: Try Direct Mail Transcript

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you, Lee, you’ve mentioned lately a couple of times this idea of trying direct mail. What do you have in mind?

Lee Kantor: [00:00:11] I grew up in direct mail. One of the first things I’ve ever did was to use postcards as a way to market myself as a copywriter when I first started getting into the advertising business. And I’m a big fan of direct mail and especially in today’s world where nobody gets anything in the mail. If you send them something nice, a postcard, especially, even one with their picture on it from the studio, that will stand out.

Lee Kantor: [00:00:34] You’ll really make a mark in their memory and they’ll think very highly of you. It’s a great add to your kind of marketing mix. So, staying in front of your clients and prospective clients. There’s a lot of tools out there that make this very, very easy. SendOutCards is one I know you’ve used in the past. Recently, we stumbled on another company that does a similar service called, SendJim. What are your thoughts, Stone, about executing something like this?

Stone Payton: [00:01:00] Well, I’ll tell you what I like about it, two things. One, it’s more automated than you might think. It’s kind of the best of both worlds, at least SendOutCards and SendJim is. There are things you can do kind of electronically to manage everything. But then, the end product does something, physical, something tangible. And what I like about that is you are absolutely profiting from the law of contrast. It is so different than what so many people are out there doing. Anytime you can invoke the law of contrast, I say go for it.

Lee Kantor: [00:01:32] It’s perfect for surprise and delight moments for your clients, your guests, and your prospects. So, give it a go.

Dan Corso with Atlanta Sports Council, Dr. Maury Wills with D.A.T.E and Noel Brewick and Matt Therriault with Footprints Floors

February 4, 2020 by angishields

Atlanta Business Radio

Dan Corso with Atlanta Sports Council, Dr. Maury Wills with D.A.T.E and Noel Brewick and Matt Therriault with Footprints Floors

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Dan Corso joined the Atlanta Sports Council (ASC) in 1999 after serving as Vice Chair of the Festival Division for the 1998 Chick-fil-A Peach Bowl.

The Atlanta Sports Council’s mission is to facilitate the growth and development of sports in metro Atlanta by serving as a recruiter for major regional, national and international sporting events. The organization plays an important role in improving the quality of life for residents in the region through sports, working to drive economic growth and visibility and acting as an advocate for the area teams and annual sporting events.

The Sports Council’s accomplishments include hosting several prominent sporting events such as the NCAA Men’s and Women’s Final Four, MLB, NHL and NBA All-Star Games, WrestleMania XXVII and ACC and SEC Basketball Tournaments. Most recently, the ASC managed the effort to successfully recruit the 2018 College Football Playoff National Championship, Super Bowl LIII (2019) and the 2020 NCAA Men’s Final Four.
During his time at ASC, the organization has been named Sports Commission of the Year by the National Association of Sports Commissions four times (2000, 2004, 2006 and 2015).

Corso serves as Chairman of the Atlanta Basketball Host Committee Board of Directors for the 2020 NCAA Men’s Final Four. He previously served as President of the Atlanta Football Host Committee Board of Directors for the 2018 College Football Playoff National Championship and the Chairman of the Board of Directors for the Atlanta Super Bowl Host Committee. In addition, Corso serves on the Board of Directors for the Atlanta Convention & Visitors Bureau and College Football Hall of Fame and Advisory Board for the Celebration Bowl.

Corso is a graduate of the Leadership Atlanta Class of 2017. Corso graduated from Florida State University.

How to Connect with Dan

Website: https://www.metroatlantachamber.com/councils/atlanta-sports-council

Facebook: https://www.facebook.com/AtlantaSportsCouncil

Twitter: https://twitter.com/ATLSportsCncl

Dr. Maury Wills is the CEO of D.A.T.E, a leading academy in DeKalb County, D.A.T.E. serves 800 students between the grades of kindergarten through eighth grade, with a focus on technological studies and environmental sciences.

From leading the school’s STEAM Bus to assisting in hands-on, minds-on, problem-solving, inquiry-based, integrated curriculum which provides students with a foundation for understanding the world and their place in it.

Dr. Wills’ instructional leadership is deeply rooted in his philosophy of excellence and learning for the future of our youth; “Every student will learn, given the opportunity to embrace a climate of high expectations, a committed support system, and connections to the context of the real world, the Three R’s: Learning with Relationships, Relevance, and Rigor!”

How to Connect with Dr. Wills

Website: https://dekalbacademy.org/

Facebook: https://www.facebook.com/DeKalb.Academy/

Twitter: https://twitter.com/_Dateacademy

Noel Brewick is a former Division-2 All-American swimmer at the University of South Dakota who worked in several jobs, including with Sherwin Williams (where his wife is currently VP of Marketing) and Mattress Firm, before realizing his dream of business ownership with Footprints Floors.

Matt Therriault is the proud owner of theFootprints Floors Peachtree City and is no stranger to the home renovationindustry. After moving to Atlanta from Chicago with his wife and two daughtersabout 7 years ago, Matt began working small remodeling jobs here and therewithin the Peachtree City community.

The former firefighter and paramedic thenstarted a full-time handyman and renovation company, Peachtree City (PTC) HomeRescue. Matt was looking to open a flooring extension of his handyman businesswhen he started looking into different franchise opportunities. He came acrossFootprints Floors and felt their business model fit perfectly into his visionfor his next business.

Matt believes Footprints Floors is the perfect next stepin his career and is looking forward to extend his professional renovation skillsto the people of Peachtree City and surrounding communities.

How to Connect with Noel and Matt

Sandy Springs Location: https://footprintsfloors.com/sandy-springs

Peachtree City Location: https://footprintsfloors.com/peachtree-city

LinkedIn: https://www.linkedin.com/company/footprints-floors/

Twitter: https://www.facebook.com/footprintsfloorsllc/

What You’ll Learn in This Episode

Atlanta Esports Alliance
Major sporting events in Atlanta
Atlanta is a finalist for the 2026 Fifa World Cup and 2021 MLB All-Star Game
What is D.A.T.E?
What makes D.A.T.E so unique
Goals for the future of D.A.T.E.
What led Noel Brewick and Matt Therriault into franchising
Footprints Floors plans for future growth
What value Footprints Floors provide to the community
What services Footprints Floors provides

SBBV E14: Diana Madaras, Celebrates Natural Beauty

February 3, 2020 by angishields

Tucson Business Radio

SBBV E14: Diana Madaras, Celebrates Natural Beauty

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Guest:

Diana Madaras, Owner
Diana Madaras,
3035 N Swan Road
Tucson, AZ 85712
(520) 615-3001
diana@madaras.com
https://www.madaras.com/
SOCIAL MEDIA: Facebook | Instagram | Pinterest | Twitter |

Diana Madaras celebrates the subtle, natural beauty of ordinary scenes in a way that is both intense and dramatic. She paints in both watercolor and acrylic and has a diverse portfolio, from brilliant desert landscapes to expressionistic portraits. Much in demand for commissioned artwork, Madaras has completed paintings for Westin, Loews, and Miraval resorts. She also has created eight paintings for the estate of the former President of Mexico. Her painting, The Blues at Old Main, was commissioned for the cover of the University of Arizona alumni magazine, and her art has appeared on the covers of 6 other magazines, including Art Book of the West and Tucson Lifestyle Magazine.

Diana is very active in community service, and her art has benefited more than 100 charities. Before opening her art galleries, Diana operated a high-profile sports marketing company in Tucson, promoting major sporting events including LPGA and PGA golf tournaments. A month-long painting trip to Greece in 1993 changed her life, prompting her to sell her marketing company and devote her career to painting. She has since been voted Tucson’s Best Visual Artist 9 times.

About Your Host, Stephanie Rising

A business coach and author,Stephanie Rising has helped over 100 small business owners achieve greater proficiency, profitability, and sanity. She specializes in navigating the complexities of family-owned companies and partnerships with 5 to 25 employees. An expert small business advocate, she provides objective problem solving and accountability that has led many of her clients to award-winning achievement. Her clients have represented a total of over $60M in annual revenues and 1,000 employees.

Stephanie specializes in DISC behavioral analysis and her book,DISC: Leverage Your Nature, Increase Your Sales, is available on Amazon. She outlines step-by-step tactics for building a marketing plan that is sustainable for each reader’s personality and speaks to their specific target market. Stephanie has led numerous well-received workshops on DISC-based marketing and applying behavioral analysis in business.

As an extension of her belief in promoting an educated and healthy community, Stephanie is a monthly sponsor of Youth On Their Own, which provides stipends, supplies, and mentorship to Tucson teens who are homeless through no fault of their own.  She also supports Temwani Children’s Foundation, whichprovides education, food, and hope to orphaned children impoverished by the effects of HIV/AIDS in Lusaka, Zambia in Africa.

Stephanie’s podcast,Small Biz, Big Voices, is broadcast monthly on Tucson Business Radio X. Show notes, interview questions and additional coaching tips can be found on herSmall Biz, Big Voices Facebook page.

Stephanie is available for executive team coaching, strategic planning retreats, and public speaking.

TMBS E56: Dr. Neil Barnard MD, Your Body In Balance

February 3, 2020 by angishields

Tucson Business Radio

TMBS E56: Dr. Neil Barnard MD, Your Body In Balance

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Dr. Barnard is president of the Physicians Committee for Responsible Medicine, a faculty member of the George Washington University School of Medicine, and a Fellow of the American College of Cardiology.

In 2016, he founded Barnard Medical Center in Washington, D.C., to create a new model that integrates nutrition into conventional medical care.

His federally funded diabetes research revolutionized the nutritional approaches to type 2 diabetes, and he now aims to empower readers with life-changing information on hormones and health. He has written 19 books on nutrition and health.

Did you know that the causes of a surprising range of health problems are hidden in everyday foods? Few people realize that a simple food prescription can help you tackle these problems and gently restore your hormone balance, with benefits rivaling medications. In his new book, Your Body in Balance, nutrition researcher and New York Times bestselling author Neal Barnard, MD, shares the science behind how common conditions—like infertility, weight gain, menopausal symptoms, breast and prostate cancers, thyroid problems, and acne—are fueled by hormones that are hidden in or influenced by the foods we eat food and hormones play a powerful role in fertility and menopause, sex-hormone related cancers, balancing the thyroid, type 2 diabetes, and regulating metabolism. He is the only physician who has conducted breakthrough research on how foods influence hormones and the problems they can cause.

For more information please visit:PCRM.org/YourBodyInBalance

BRX Pro Tip: What’s the Biggest Risk?

February 3, 2020 by angishields

BRX Pro Tips

BRX Pro Tip: What's the Biggest Risk?

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BRX Pro Tip: What’s the Biggest Risk? Transcript

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, we talk a lot about the benefits, what can happen when you genuinely direct your efforts toward serving people, how much you can help people and make money, but there’s always risk in anything like this. What is the biggest risk? What’s the biggest risk for a studio partner? What’s the biggest risk for a client?

Lee Kantor: [00:00:23] Yeah, this is funny. We were talking about this with John Ray, the studio partner in North Fulton, we asked him this question and he goes, “The biggest risk? It’s too much fun.” It is just too much fun executing the shows, being a sponsor, getting to invite people, chatting them up, talking to him, learning about their business, or if it’s a studio partner, you’re getting to be kind of the belle of the ball, everybody knows who you are, everybody kind of wants to be on your show, and you’re having a great time.

Lee Kantor: [00:00:56] And you forget about, “I got to get my guests to make some money. I got to make sure that they’re getting an ROI. I’ve got to make sure that I’m not just inviting, you know, celebrities or micro celebrities that I’m getting people that are going to buy a show”, or that your sponsor is going to get business from them. They start doing the show for the wrong reasons and it slowly creeps in. It’s not anything that they started doing, but once it happens, it really can become a risk because now, you’re not getting an ROI. Now, you’re not getting the financial results you need in order to keep doing the thing that you’re having too much fun doing.

Stone Payton: [00:01:31] And guess whose fault it is, right? It’s yours as the studio partner. You know, that’s the first place they’re going to point. One of the ways you can really alleviate this, though, is establish regular review meetings. And when you do have that Polaroid picture, have that website called up and say, “Okay, here, talk to me again. Let’s walk this thing. What was the purpose in having these people in here? How did that unfold? How’d the conversation go from there?”

Stone Payton: [00:01:55] And sometimes, it makes it easier for them to self-discover. “Man, we said we’re going to aim this at X, I’ve been aiming it at Y.” And you would kind of bring them back to reality. And, you know, it’s much better to do that earlier than too late because otherwise, it’ll be just a fun six months, one year that they had, but they’re not going to get their return, because maybe, you know, we, as a studio partner, weren’t willing to be in there and be professionally confronted and say, “All right, you know, Joe, so let’s stay on track here, who we want in here and why.”

HW&W Ep16: Lisa Krikawa and Kathy Zillman-Ogden

January 31, 2020 by angishields

Tucson Business Radio

HW&W Ep16: Lisa Krikawa and Kathy Zillman-Ogden

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GUESTS:

Lisa Krikawa, Entrepreneur and coach
Lisa Krikawa, Coach and Krikawa Master Jewelers
21 E Congress St
Tucson, AZ 85701
520-235-3879
coach.lisa@krikawa.com
WEBSITE LINKS: www.krikawa.com – queensgoldbodyjewelry.com – lisakrikawa.com
SOCIAL MEDIA: Facebook | Instagram | LinkedIn |

Lisa Krikawa is a serial entrepreneur. Graduating from the University of Arizona in 1997 with a Bachelor of Fine Art, she started her first business from her garage, just north of University Medical Center. You can now find that business, Krikawa Master Jewelers, at 21 East Congress Street, bustling with salespeople, jewelers, and support staff.

She launched krikawa.com in 2002. As her company took off, she found herself not only designing jewelry but designing an internet business. She quickly replaced herself at the jewelers’ bench and positioned herself in marketing, strategy, and business development. She turned the business into a cutting edge custom jeweler, investing in CAD software and an early rapid prototyper. Her husband joined her in 2004, her brother in 2012, and her sister-in-law LeCarie Whitfield joined her as a business partner shortly thereafter.

What Lisa discovered is that she had a keen acumen for business, and because of her love of helping others, in 2016, she began speaking and providing business coaching services.

In addition to coaching other budding entrepreneurs, she now oversees the internet marketing for her primary online platform, krikawa.com, as well as two subsidiaries of Krikawa Master Jewelers, corporatejeweler.com and queensgoldbodyjewelry.com.

Lisa and her husband John are the parents of three amazing teenagers at Salpointe, and they will be celebrating their 30th year of marriage in August of this year.

Karen will know….

Krikawa.com suffered in the crash of ‘08 but managed to stay alive and then thrive.
Lisa is launching queensgoldbodyjewelry.com in the spring of 2020.
Lisa is a master jewelry designer and has designed over 10,000 rings.
She has received dozens of design awards.
Krikawa is having a happy hour during the gem show and second Saturday at the studio on congress on February 8th.
Lisa is launching an online course for entrepreneurs called “The Structure of Success: Building a Business Empire that is Strong, Rewarding and Sustainable.” in the spring of 2020
Lisa is a member of the eWomen Network 🙂
Lisa loves parenting teens and has unique perspectives on parenting that has helped others.
Lisa experienced the miracle of forgiveness in her marriage that caused a 360-degree shift and turned a bitter relationship into a thriving one.
John is an electronic musician and keyboard player, stage name ParityFlux and you might find him playing at Solar Culture upon occasion.

Kathy Zillman-Ogden, Director, Family Support Services
Courtney’s Courage, Inc.
2201 N. Oracle Rd., Suite 6
Tucson, AZ 85705
520-269-9824
K.Ogden@Courtneyscourage.org
www.Courtneyscourage.org

Dedicated to raising funds for children’s cancer research, specifically neuroblastoma, and to assist with support services for Tucson pediatric cancer patients and their families. Courtney’s Courage was the recipient of 100+WWC’s last big give. Courtney was Kathy’s daughter.

About Kathy Zillman-Ogden

2001 – PRESENT: DIRECTOR, FAMILY SUPPORT SERVICES, COURTNEY’S COURAGE (VOLUNTEER)
1999 – PRESENT: BOARD MEMBER, COURTNEY’S COURAGE (VOLUNTEER)
2015 – 2019: ADMINISTRATOR, COURTNEY’S COURAGE

1977 – 2007: TITLE AND ESCROW INDUSTRY
2007 – 2010: EXECUTIVE ASSISTANT AT MERITAGE HOMES
2010 – 2015; ACCOUNT MANAGER FOR AMERICAN RED CROSS BLOOD SERVICES, SOUTHERN AZ

About the Host

Karen M. Fisher
Senior Loan Officer
NMLS ID# 180167 – AZ MLO Lic# 0911886

Summit Funding, Inc.
5151 E. Broadway Blvd., Ste. 700
Tucson, AZ 85711
Branch NMLS ID# 1464335 – Summit Funding, Inc NMLS ID#3199
AZ Lic# 0925837 – Equal Housing Opportunity

(520) 447-2279 Direct Phone
Karen.Fisher@SummitFunding.net
www.OurNeighborsOurHeroes.com

As a Senior Loan Officer, I originate residential home loans (1-4 Units) for purchase or refinance transactions for owner-occupied, second homes or investment properties. I am licensed in the State of Arizona; however, I can connect you to great mortgage loan officers anywhere in the United States or Canada. I have been a loan officer for just over 20 years. In the prior 17 years, I was a Realtor, an Associate Broker, Branch Manager, and Designated Broker. My beloved husband Scott and I have been married for over 37 years, we have an awesome daughter Allison who is engaged to her Gonzaga University sweetheart, Enrique. I love to read, travel, hike, golf, camp, entrepreneurial ideas, inventions, animals and children. My key to success is to focus on excellence, not perfection and being growth-minded.

BRX Pro Tip: Educate vs. Sell

January 31, 2020 by angishields

BRX Pro Tips

BRX Pro Tip: Educate vs. Sell

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BRX Pro Tip: Educate vs. Sell Transcript

Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s talk about this hydraulic, these two ends of a continuum, maybe is the way to frame them up, I don’t know. Two strategies, two communication methods, but when it comes to this thing of ours, but it’s, educate versus sell.

Lee Kantor: [00:00:18] Right. Everything we do, we try to be elegant and using, teaching, or educating as kind of the tool in order to serve your community is a great strategy. So, instead of trying to sell somebody on having a show or how to leverage the platform, teach them the benefits of having a show or teach them how to leverage the platform. So, instead of going out and pitching, now, all you’re doing is teaching. And when you’re teaching, that has a higher perceived value. It’s kind of more, it has people sales radar lowered. And then, you can build an email list, you can build a community, and you can do it using tools like a webinar.

Lee Kantor: [00:01:05] You can do it in your studio. You can do a class. You can do private classes on how to leverage a platform. You could do media training, teaching. You can teach people how to be a good interviewee. You can teach people how to be a good interviewer. You can teach people how to get the most out of a podcast. You can teach aspiring podcasters. You can teach corporate podcasters how to get the most out of their podcasts for their company. There’s lots and lots of things that you are an expert and that you have the credential and authority to teach because you run a Business RadioX studio or you host a Business RadioX show.

Stone Payton: [00:01:39] And I would say that maybe like Ninja Level 9 double-black belt is let someone else teach you. Be open enough and vulnerable enough to let someone else teach you. So, you know, maybe an idea, say, “Look, I had this platform available to me. I’m kind of spooled. I really enjoy it. I’m probably under-utilizing it.” “I don’t know, Joe, if you had all of these assets available to you, you know, you know a little bit about how we’re using them to try to help people who make money, how would you leverage a platform like this?” Let them teach you. And I’ve found that to be a pretty powerful conversation as well.

Lee Kantor: [00:02:11] That’s right. So, don’t neglect teaching.

Franchise Marketing Radio: Matt Friedman with Wing Zone

January 30, 2020 by angishields

Franchise Marketing Radio

Franchise Marketing Radio: Matt Friedman with Wing Zone

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Founded in 1991 by Matt Friedman and Adam Scott in their fraternity kitchen while they were students at the University of Florida, Wing Zone has since grown to an international brand with nearly 100 locations across the U.S.

Matt Friedman can speak to the brand’s strategy targeting college campuses as well as how the brand has mastered delivery, starting in the 1990’s.

Follow Wing Zone on Twitter, Facebook and Instagram.

What You’ll Learn in This Episode

How did you come up with Wing Zone?
How many locations does Wing Zone have?
What do you look for in a franchisee?
Do you have plans for more locations?
With the Super Bowl coming up, any Wing Zone favorites people should order/cater?

Franchise Marketing Radio: Rick Porter with Cinch I.T.

January 30, 2020 by angishields

Atlanta Business Radio

Franchise Marketing Radio: Rick Porter with Cinch I.T.

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Richard (Rick) Porter is the Owner and President of Cinch IT, Inc. Rick has an unwavering commitment to helping entrepreneurs make their dreams come true. As President, he leads Cinch IT’s Franchise in delivering best-in-class customer service and driving innovation.

Rick was a member of the US Army’s Special Operation Community, Recipient of the Worcester Business Journals 40 under 40, named one of the Top 10 Best CEO’s of 2018, Chairman of the Better Business Bureau of Central and Western Massachusetts and the Founder of Cinch Scholarship Foundation.

Follow Cinch I.T. on LinkedIn, Twitter and Facebook.

What You’ll Learn in This Episode