angishields, Author at Business RadioX ® Page

Franchise Marketing Radio: Mark de Gorter with Workout Anytime

January 30, 2020 by angishields

Atlanta Business Radio

Franchise Marketing Radio: Mark de Gorter with Workout Anytime

00:00 /

Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com

Atlanta-based Workout Anytime recently celebrated its 20th anniversary as it closes in on the opening of its 200th location. When it first opened in 1999, its no-frills concept and 24/7 access for members was new to the industry. And while this model has become commonplace over the past 20 years in the $31 billion fitness industry, Workout Anytime has continued to innovate ahead of the industry.

Mark de Gorter has been Chief Operating Officer since July 1, 2015. From November 2012 to July 2015, he was Executive Vice President, Strategy & Development of Performance Health Systems, LLC in Lake Forest, California, a manufacturer of commercial fitness equipment for the health and fitness, medical and sports industries.

From June 2009 to November 2012, he was the President of Power Plate Americas, in Irvine, California, a provider of commercial fitness equipment and programming to the health and fitness, sports and medical/rehab industries. From September 2006 to July 2008 Mr. de Gorter was the Chief Operating Officer of Velocity Sports Performance Franchise Systems, LLC, in Irvine, California, a franchisor of performance training centers. Mr. de Gorter has over 35 years of experience in the health and fitness industry.

Follow Workout Anytime on Facebook, Twitter and Instagram.

What You’ll Learn in This Episode

What’s different about Workout Anytime’s approach to health in wellness in the $31b fitness industry, and why does this model work?
Why is this an attractive investment opportunity for franchisees?
How is Workout Anytime keeping up with the evolving trends in fitness today and continuing to innovate?
How does Workout Anytime support its franchisees?
What is the process for prospective franchisees looking to join the Workout Anytime network?
What does the ideal Workout Anytime franchisee look like?

Franchise Marketing Radio: Steve Hart with Property Management Inc.

January 30, 2020 by angishields

Atlanta Business Radio

Franchise Marketing Radio: Steve Hart with Property Management Inc.

00:00 /

Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com

Steve Hart is CEO and Co-Founder of Property Management Inc. When Steve founded PMI in 2008, his vision was to create the nation’s largest residential, commercial, and association management franchise network. Much of his career prior to PMI was spent riding the ups and downs of the real estate industry in land development, construction, and sales.

Steve came to understand that no matter what the real estate market is doing, the property management sector of the industry remains stable. With this in mind, he built the PMI model for a consistent revenue-generating property management business which now helps hundreds of property managers realize their dreams of successful business ownership.

Follow PMI on LinkedIn, Twitter, Facebook and Instagram.

What You’ll Learn in This Episode

Steve’s journey to founding Property Management, Inc.
Why this is an attractive investment opportunity for franchisees
Why it is a great opportunity for someone already in the property management or real estate business to convert to become Property Management Inc. franchisee
How franchisees find success through Property Management Inc.’s system, and what makes this system stand out in property management
The process for prospective franchisees looking to join the PMI network

Franchise Marketing Radio: Jason Mazzarone with SoBol

January 30, 2020 by angishields

Atlanta Business Radio

Franchise Marketing Radio: Jason Mazzarone with SoBol

00:00 /

Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com

The açai craze in the United States is still a relatively new one, and SoBol founder and CEO Jason Mazzarone has been at the forefront of this food trend from the beginning.

Founded in 2012, SoBol was one of the earlier brands to provide açai bowls in a fast-casual setting. Jason can speak to the brand’s founding, initially inspired by his family’s successful ice house as well as the brand’s plans to continue growing throughout the east coast in 2020.

Follow SoBol on LinkedIn, Facebook and Instagram.

What You’ll Learn in This Episode

How Jason came up with the SoBol concept
How many SoBol’s are open
What people like most about the acai bowl concept
SoBol’s plans for expansion

Franchise Marketing Radio: Brent Dowling with Raintree

January 30, 2020 by angishields

Atlanta Business Radio

Franchise Marketing Radio: Brent Dowling with Raintree

00:00 /

Brought To You By SEO SAMBA . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To SEO SAMBA.com

Brent Dowling, 35, is the co-founder and CEO of Denver-based franchise sales and development firm Raintree, which has worked with the likes of Jamba Juice, Rush Bowls, Wag N’ Wash and more.

Before founding Raintree, Dowling was a competitive snowboarder in the Colorado Rocky Mountains and served as Australia’s youngest diplomat in the General Assembly of the United Nations. He got his franchising start with Doc Popcorn, where he helped grow the franchise from 10 units to more than 400 within three years.

Follow Raintree on LinkedIn and Facebook connect with Brent on LinkedIn and Instagram.

What You’ll Learn in This Episode

Raintree’s work with emerging brands
The role social media and technology play in the franchise sales process
Raintree’s digital-first approach to franchise development

BRX Pro Tip: Experiment Discipline

January 30, 2020 by angishields

BRX Pro Tips

BRX Pro Tip: Experiment Discipline

00:00 /

BRX Pro Tip: Experiment Discipline Transcript

Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, there are a lot of disciplines that we advocate, everything from the confirmed release date to inviting a consistent flow of people who meet our prospect profile. But one of the key disciplines, and I think sometimes we don’t talk enough about, is experimenting. Let’s chat about that a bit.

Lee Kantor: [00:00:22] Sure. It’s really important to try new things to stay ahead of what other people that are in the marketplace are doing. Things that are important when you are doing an experiment is to wall it off. Just because you’re trying something new, it shouldn’t be something that you do indefinitely without knowing that it’s working or not working. So, we like to wall things off for 30, 60, or 90 days so that we get a good feel that we tried it, we gave it a good try and then, this worked or didn’t work.

Lee Kantor: [00:00:52] So, you have to kind of determine metrics of success, that’s important as well. But some of the areas that we have experimented with, we’ve done series targeting new power partners. We’ve let power partners come in here and collaborated on a series that spotlights them in their membership to see if it’s a win-win for both of us. We’ve tried this in a limited basis with new perspective sponsors in the past. We’ve done contests or giveaways and some other experiments we’ve run in the past.

Lee Kantor: [00:01:24] Our remotes at certain business associations that maybe we had never worked with before, but they were curious about it to see how it work, to do some sort of revenue share discount just to see if it’ll work. Stone, any other experiments that we’ve run in the past that have caught your eye? You know, I know it’s important that you have to set up the metrics that matter in order to see if the experiment worked. I know we’ve had some experiments that we let go on too long, but futurist will kind of wall those off.

Stone Payton: [00:01:56] So, most of my experiments are geared around sales and marketing. So, I take a lot of flyers on that. I’ve got a kid right now who’s interested in joint-venturing something up in Chicago. You know, I’m going to play that out. I’m going to have that conversation and we’ll see what motivates this guy and see if there’s enough of a match. And I might invest probably very little, if any, hard dollar capital in that. But, you know, sometimes you get somebody like that who’s hungry and they’ll break their back for you and everybody can win.

Stone Payton: [00:02:21] So, most of my experiments that I tee up and we talk about are around the sales and marketing piece of it. But I think the key is, A, make it a discipline. Don’t do an experiment every nine months, make a discipline of doing, you know, a good number of experimentations throughout the balance of the year. And into your point, Lee, you got to cordon it off. You got to set at least some initial success metrics. Keep an eye on it. Tweak if necessary. And then, move on to the next one if it’s not going to pan out.

BRX Pro Tip: How Much Time Does it Take to Have a BRX Show?

January 29, 2020 by angishields

BRX Pro Tips

BRX Pro Tip: How Much Time Does it Take to Have a BRX Show?

00:00 /

BRX Pro Tip: How Much Time Does it Take to Have a BRX Show? Transcript

Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s get real, there’s a financial investment, there’s a time and energy investment, how would you describe the time and energy investment associated with having your own Business RadioX show?

Lee Kantor: [00:00:19] I don’t think the time is as much as people think it’ll be. A lot of it is just getting over the fear of can they do it or not. And I think that we do a good job in terms of training them and preparing them to host their show and to do the work required in order to make sure the right people are being part of the show. So, our training is a critical component about having their own show.

Lee Kantor: [00:00:42] But once they’ve been fully trained and they were confident that they can do this professionally through our platform, I think a lot of the time is spent just kind of imagining who the dream guests would be, you know, getting clear on who your guests are going to be, writing them all down, getting that dream list going in terms of companies and individuals. And then, you want to spend some time emailing these people and note that we have templatized that it’s already given to them, that they just have to kind of plug and play with the information and then, just, we give them a scheduling tool.

Lee Kantor: [00:01:13] That doesn’t take time. Then, the people schedule themselves and all of a sudden, the show start becoming booked. Now, the next activity they have to do is show up here for an hour, hour-and-a-half to have the actual show, the show takes maybe 45 minutes. We train them how to get the most out of that hour-and-a-half. So, they got to commit an-hour-and-a-half for that part. Maybe, what do you think? Two to five hours, less than five hours a week for a monthly show, right?

Stone Payton: [00:01:37] I think a lot less than five hours a week.

Lee Kantor: [00:01:38] It’s less than a total of five hours a month.

Stone Payton: [00:01:41] Easy. Okay.

Lee Kantor: [00:01:41] Like an hour a week, don’t you think? If you average an hour a week, you can have a fully-booked show with your best prospects in here and give them a great experience and have follow-up meetings afterwards. So, that would include the pre-show, the actual show, and the follow-up, is less than five hours a month.

Stone Payton: [00:02:01] It’s way less than five hours a month. Maybe we should go back and look at the exact method. It’s way less than five hours a month. And I got to work on being more polite about it, but it’s way, way, way less than what they’re doing on all these other strategies that just don’t produce results. So, yeah, the time investment is absolutely nominal and incredibly modest in contrast to the return on investment.

Steve Baker with Great Game of Business

January 29, 2020 by angishields

High Velocity Radio

Steve Baker with Great Game of Business

00:00 /

Steve Baker is vice president of The Great Game of Business, Inc., and co-author, with Rich Armstrong, of GET IN THE GAME: How To Create Rapid Financial Results And Lasting Cultural Change. This book is the how-to application of Jack Stack’s 1992 bestseller, The Great Game of Business.

Baker and Armstrong co-authored the update of Stack’s book in The Great Game of Business – 20th Anniversary Edition. Baker is a top-rated speaker and coach on the subjects of open-book management, strategy and execution, leadership, and employee engagement. He’s a career marketing and branding professional and also an award-winning artist.

How to Connect with Steve

LinkedIn: https://www.linkedin.com/in/stevebaker05/

LinkedIn: https://www.linkedin.com/company/the-great-game-of-business/

Facebook: https://www.facebook.com/greatgameofbusiness/

Twitter: https://twitter.com/Gr8GameBusiness

What You’ll Learn in This Episode

The best reasons that a business owner should open his or her books to employees
How an owner teaches employees the business by opening the books
How employees can benefit from an open-book policy
Are there company numbers that an owner should make off-limits?
What are some common perceptions that employees have of ownership when there isn’t open-book transparency?

TMBS E55: Nela Richardson, healthy relationship w/ money

January 28, 2020 by angishields

Tucson Business Radio

TMBS E55: Nela Richardson, healthy relationship w/ money

00:00 /

Nela Richardson joined Edward Jones in 2018. As an investment strategist, she analyzes and interprets economic trends and market conditions, identifies risks and opportunities, and recommends strategies to help clients reach their long-term financial goals.

Prior to joining Edward Jones, Richardson was the chief economist at Redfin Corp., a national real estate brokerage and technology company. Richardson also served as a senior economist for Bloomberg, L.P., covering housing and financial markets. Richardson earned a doctorate in economics from the University of Maryland-College Park with concentrations in financial economics, international finance and economic development.

She obtained a master’s degree in economics from the University of Pennsylvania and a bachelor’s degree from Indiana University-Bloomington, where she was a triple major in mathematics, economics and philosophy. Richardson regularly provides insight on the market, the economy, real estate trends and public policy to policymakers, consumers and media.

She is a regular contributor to Marketplace from American Public Media and has frequently appeared on CNBC, Bloomberg, CNN, Yahoo Finance, the Wall Street Journal, FORTUNE magazine, The New York Times and other national and local media.

TMBS E54; Priscilla Rodriguez, Understanding the SAT

January 28, 2020 by angishields

Tucson Business Radio

TMBS E54; Priscilla Rodriguez, Understanding the SAT

00:00 /

Understanding What to Expect on the SAT, How to Practice, and How It Can Help with College Applications

 GUEST:  

Priscilla Rodriguez, Vice President, College Readiness Assessments, The College Board

 Background

Taking the SAT can be intimidating for students, but it doesn’t have to be. The redesigned SAT was introduced in 2016 as an achievement test that measures the skills and knowledge that students are already learning in classrooms across the country.

 Now, when students take the SAT, they can focus on showing their strengths: not on tricks and strategies. Eliminating these false barriers mean more students have an opportunity to put their best foot forward on the SAT. And taking the SAT provides tangible opportunities to students who are applying to college.

 Did You Know?

The SAT tests the material students learn in school and measures the skills most essential for college and career, including everyday vocabulary and the math that matters most. The new SAT removes “SAT words,” and math that isn’t necessary for college work.
The best way for students to practice for the SAT is to link their College Board account to Official SAT Practice on Khan Academy® to get a free, personalized practice plan based on their scores.

Income-eligible students can take the SAT and the SAT Subject Tests, apply to college, send their scores, and apply for financial aid for as many colleges as they choose, all for free.
Through the SAT, students can opt into Student Search Service, a free program that connects students with educational and financial aid opportunities from colleges, and to scholarships.
Taking the SAT connects students to scholarships, including the new College Board Opportunity Scholarships program, where students can earn up to $2,000 for improving their SAT score. 
The SAT is accepted everywhere. All colleges across the U.S. accept SAT scores for admissions.

 Priscilla Rodriguez will describe the benefits of taking the SAT and how the test can help students with applying to college.

SUGGESTED INTERVIEW QUESTIONS

What should students expect on the SAT?

How can students practice for the SAT?
Colleges are going test-optional; why should students take the SAT?
How does the SAT help students with college applications?
What is the Student Search Service and what does it mean to opt-in?

 About Priscilla Rodriguez

Priscilla Rodriguez is the vice president of College Readiness Assessments at the College Board, where she leads the organization’s programs and services related to the SAT Suite of Assessments, including the SAT and PSAT-related assessments. She previously spearheaded the development of the College Board Opportunity Scholarships program. Prior to joining the College Board, Priscilla was an SVP at the Poses Family Foundation, where she led the Webby-winning resource for parents of children with learning and attention issues, Understood.org. Priscilla is a graduate of the University of Virginia and Harvard Business School.