BRX Pro Tips

BRX Pro Tip: How Much Time Does it Take to Run a BRX Studio?

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BRX Pro Tip: How Much Time Does it Take to Run a BRX Studio? Transcript

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I’ve been on the phone a lot and we’ll continue to be throughout the balance of this year, I think, talking to prospective studio partners about teaming up with us, so they can leverage this platform to help more people make more money in their market. One of the questions that almost always services pretty early in that process is how much time does it take to run a Business RadioX studio. Let’s unpack that a minute.

Lee Kantor: [00:00:28] Sure. Well, one of the first things is how much time does it take once you know how to run the studio? So, the training part is an important component. And it does take some time to learn kind of all the basics of running the studio. But once you’ve got that, the actual, you know, maintenance of actually running the studio is pretty minimal, something that you can do half-a-day a week, one day a week. You can do it as much as you’d like to do it. So, minimum viable product for running a studio, I think, requires some activities like inviting people to a show, doing the show and then, following up and having meetings after the show. Those are, to me, the core components of what a studio partner would be doing on a regular basis. Do you agree with that?

Stone Payton: [00:01:11] I do agree with it. And let’s go back to what we always say, this thing is going to hit whatever you aim it at, right? So, let’s just take a specific scenario, you take me 10 years from now, I’m retired in some rural area in Alabama, maybe outside of Birmingham or something. Maybe I’m more interested in hunting and fishing and playing golf. But I want to stay relevant. I want to be involved in the business community.

Stone Payton: [00:01:31] So, let’s see, I want to maintain relationships with some of the movers and shakers in the Birmingham environment. So, whenever I am out, I’m probably going to have a show and we’ll be able to tell people, “Hey, you’d be great on Birmingham Business Radio.” And someone will invest a little time and energy in that, but someone that’s parallel with stuff I’m already doing. And then, I’m going to want to carve out some time during the week, right? Maybe do it every Thursday, maybe do it every second Tuesday. So, there’s that time.

Stone Payton: [00:01:55] And then, there’s also the time, and this is assuming I’ve been trained to do it all, that I got to get it up in the system and get it published. Now, me, I’d probably hire somebody to do that part. But I mean, in that scenario, I mean, what are you talking, maybe two-and-a-half days a week and then, all the way to, you know, you take a guy like a John Ray or Mike Sammond here in the Atlanta market, you know, they’re not going to tap out of it. They’re probably working good three-and-a-half, four days a week.

Lee Kantor: [00:02:18] And that’s the thing, is once you start doing it and you start serving the community and you start finding those other allies there that are saying, “Hey, how do I get a show”, all of a sudden, you’re like, “Hey, this is pretty easy money.

Stone Payton: [00:02:30] Right.

Lee Kantor: [00:02:31] And I’m just doing the thing I like to do.” And then, you might expand it beyond those initial days that you start. So, to me, it can be what you want it to be. It doesn’t have to be a full-time 40 hours a week job, it can be done in a day or two a week.

Stone Payton: [00:02:45] Potential studio partner candidates asked me that time, something I would never say in that phone call, but I’ll just say straight up to you guys right now, they’re already doing so much stuff, wasting so much time, it’s not going to take any more time. It is going to save them time compared to what they’re doing now. Most people who are out there scratching and clawing for new business and ways to build new relationships, they’re wasting so much time doing so much silly stuff. You know, I wouldn’t say that in the phone call, but I’m just telling you guys that if anything, it’s a tremendous time saver.

BRX Pro Tips

BRX Pro Tip: What to do When Business is Slow

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BRX Pro Tip: What to do When Business is Slow Transcript

Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Today, Lee, I want to talk a little bit about what to do as a studio partner when business is slow. You’ve got some specific ideas.

Lee Kantor: [00:00:13] Yeah, I think it’s important to always have things kind of ready to go in order to do this activity. And when things are slow, these are good things, good activities to be doing. One of the most important things that should be done all the time, but especially when things are slow, are to capture testimonials from happy clients. To me, you can’t have enough testimonials and we should have so many happy clients. And that doesn’t have to be for clients that are paying you, it could be guests that are on the show.

Lee Kantor: [00:00:41] But anybody saying anything nice about what a good experience that they’ve had or how successful that having a show with us has made them, capturing that and documenting that, whether it’s through video, audio or in text is helpful, and everybody benefits from that. Another activity that might open up referral opportunities for you just by asking is to ask for more interesting guests, you know, go up to your list or people you know and say, “Hey, do you know anybody that’s doing anything interesting?” Always asking for interesting guests is a great way to book more guests and to get in front of people in a non-salesy elegant way.

Lee Kantor: [00:01:23] A third thing to do that you should be always doing is just meeting with your PR companies and marketing firms just to let them know what you’re up to, letting them know some of the services you have to offer. And that can help you build relationships and open doors that might be there that you just not top of mind yet. And then, always something that you can be doing when things are slow or just rekindle past relationships that you’ve had, guests that have come on previously, clients you’ve had a long time ago, invite them back on the show. Anybody that said no to you in the past, we have the perfect platform to rekindle relationships, so leverage it.

Stone Payton: [00:02:03] So, you know, my two favorites are just thinking through some show concepts and some show titles that you might want to lean on during your show concept meetings. And then, also just take meetings. You know, people reach out to us all the time that want to talk about collaborating or they’re interested in coming to work for you. So, take meetings and kind of work on some material that will facilitate your show concept meeting.