angishields, Author at Business RadioX ® Page

Eric Olsen and Amanda Sett with Fasturtle Digital

December 3, 2019 by angishields

The Art and Science of Digital Marketing, SEO, and Social Media

Valley Business Radio

Eric Olsen and Amanda Sett with Fasturtle Digital

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Eric Olsen, Fasturtle Digital

Eric Olsen is founder of Fasturtle Digital, a leading provider of digital marketing solutions. The team is comprised of talented website designers, SEO specialists, social media, and email marketing experts. Through website design, search engine optimization, social media, and more, they generate leads, brand awareness, and validation for their clients. They specialists in helping small-medium size businesses, non-profit organizations, and service industry professionals. Since 2000, Fasturtle has successfully delivered the most innovative and cost effective tools to expand your brand online.

Connect with Eric Olsen on LinkedIn, and follow Fasturtle Digital on LinkedIn, Facebook, Twitter, and Instagram.

Amanda Sett, Fasturtle Digital

Amanda Sett is Creative Director of Fasturtle Digital.

Connect with Amanda Sett on LinkedIn, and follow Fasturtle Digital on LinkedIn, Facebook, Twitter, and Instagram.

BRX Pro Tip: Redundancy

December 3, 2019 by angishields

Velocity Small Business Radio: BarberStar Enterprise Founder Marcus Harvey, Constance Gordon with QueenlyMe and Monica Clarke with The Regal Me

December 3, 2019 by angishields

Velocity Radio

Velocity Small Business Radio: BarberStar Enterprise Founder Marcus Harvey, Constance Gordon with QueenlyMe and Monica Clarke with The Regal Me

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Brought to you by

Marcus Harvey, founder of BarberStar Enterprise, LLC, and Musa Lair Grooming Gallery, is the premiere sought out luxury barber and grooming professional of our time. His expertise lye within his approach to take the ordinary barber grooming experience and make it a luxuriously euphoric life changing encounter. Marcus is a licensed cosmetologist and has spent years mastering blade and shear techniques as well, skin and facial care. His diversity has given him a creative keen eye for modern design and a proven balance for the classic business man and woman.

Marcus is known as “BarberStar”. His celebrity clientele consist of Entertainment Industry legends within Hip Hop, R&B & Gospel Music, NBA, Comedy, Movies and Television. Marcus finds himself overseas several times throughout the year touring with Nas, the rapper and servicing A Listers like Chris Webber, Grant Hill, Isaiah Thomas, Cedric The Entertainer, Mike Epps, Stephen Curry, RonReaco Lee, Jidenna & Marvin Sapp; to name a few. Throughout the year he provides grooming services on the sets of STARZ’s Survivors Remorse as well, on TNT’s NBA commentary segment. He also is responsible for the grooming for national and international promotion campaigns for Hennessy, Burger King, Pizza Hut, Sprite, Footlocker, Amazon, Bevel, and AT&T. He does all of this while maintaining his faithful clients, the everyday working class men and women who want to have that Premium look and luxury experience.

Marcus has been instrumental and a driving force for the entire Barber Network. His ability to connect influential industry leaders is exactly the reason for his growth, success, and impact. He constantly surrounds himself with the greatest and his skill and drive keep him classified, BarberStar.

Connect with Marcus on LinkedTree and Instagram.

Constance Gordon, Founder of QueenlyMe, has been fascinated by relationships for as long as she can remember. She decided to become a psychologist at 10 years old to find out why people do what they do. Most of Constance’s knowledge about relationships has come through learning from her own mistakes.

Constance is passionate about using QueenlyMe to share those experiences and what she continues to learn along the way.

Connect with Constance on LinkedIn and Instagram.

Singer Monica Clarke is the mastermind behind all the Regal Me products. She is a singer-songwriter, vocal coach, and Registered Nurse. She is also a military veteran of both the Naval Reserves and active Army. She is a self-proclaimed herbalist and incorporates natural and holistic ingredients when creating The Regal Me ™ products.

For many years she’s suffered from alopecia and it was after sharing her line of products for the skin, that she discovered that her Nurse Miracle Gro had significantly transformed the condition of her hair.

Karma had returned to her a beautiful reward for being so generous to others! It is her goal to pay it forward to others and continuously offer products but enhance the hair and skin.

Follow The Regal Me on Facebook and Instagram.

About the Show

Velocity Small Business Radio features small businesses from across the U.S. through the Velocity Small Business Network. As an Atlanta based show, we target entrepreneurs in the southeast but more specifically focus on businesses within the greater Metro-Atlanta community.

COACH the COACH: Disaster Avoidance Expert Dr. Gleb Tsipursky

December 2, 2019 by angishields

Coach The Coach

COACH the COACH: Disaster Avoidance Expert Dr. Gleb Tsipursky

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Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts, is on a mission to protect leaders from dangerous judgment errors known as cognitive biases by developing the most effective decision-making strategies. His cutting-edge thought leadership was featured in over 400 articles and 350 interviews in Fast Company, CBS News, Time, Business Insider, Government Executive, The Chronicle of Philanthropy, Inc. Magazine, and elsewhere.

His expertise stems from his background of over 20 years of consulting, coaching, speaking, and training as CEO of Disaster Avoidance Experts. It also comes from his research background as a behavioral economist and cognitive neuroscientist with over 15 years in academia, with dozens of peer-reviewed articles published in academic journals such as Behavior and Social Issues and Journal of Social and Political Psychology.

A best-selling author, he wrote The Truth Seeker’s Handbook: A Science-Based Guide and The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships. His new book, available in bookstores everywhere, is Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters.

He lives in Columbus, OH, and to avoid disaster in his personal life makes sure to spend ample time with his wife.

Connect with Gleb on LinkedIn, Twitter and Facebook.

Peter Baron with Carabiner Communications, Denise Powell with DP Global Media and David Feldman with 3 Owl

December 2, 2019 by angishields

Atlanta Business Radio

Peter Baron with Carabiner Communications, Denise Powell with DP Global Media and David Feldman with 3 Owl

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As Founder and Principal at Carabiner Communications, Peter Baron drives business development and also serves as a senior-level consultant,offering advice to clients in such areas as product positioning, leadgeneration and nurturing, digital marketing, and more.

Peter has the skills to recognize new trends and opportunities, helping companies to plan strategies accordingly. His client experience spans telecommunications, networking,healthcare technology, mobile computing, and a range of software solutions. He holds a bachelor’s degree in Journalism and PR from the University of Utah.

Follow Carabiner on LinkedIn and Twitter.

Denise Powell is an author, photographer, videographer,whose love for the written word and for capturing people and places on camera, have been passions of hers since childhood.

Her company, DP Global Media, Inc. is the creator and primary sponsor of International Unity Day 2019.

A graduate of Florida A&M University, with an MBA from Embry-Riddle Aeronautical University, Denise is the author of Welcome to the A: A Smart ATLien’s Guide to Life in Metro-Atlanta.

Connect with Denise on LinkedIn, Twitter and Facebook.

David Feldman is the founder and creative director of 3 Owl, a brand, web, and content agency that creates nimble identities, elegant technologies, and beautiful tools that equip clients for success.

An accomplished guitarist and music-lover with an entrepreneurial mindset, he graduated from Emory University’s Goizueta Business School with a unique dual degree in business and music. He has since dedicated himself to supporting and growing Atlanta’s booming creative community.

“Atlanta has an exceptionally collaborative and imaginative culture,” he says. “I love this community, and I love how Atlantans come together as partners in our city’s unfinished creation.”

From 2008-2012, David was the business development and marketing director of Alliance Biomedical Research (now VitaLink), a clinical research firm founded by his father, Gregory J. Feldman, M.D. He rebranded ABR and helped grow the company into one of the world’s largest privately owned networks of clinical research sites.

David founded 3 Owl in 2015 with a team that includes some of Atlanta’s brightest creative professionals. The award-winning agency has helped build the brands and digital experiences of major Atlanta-based organizations including Mellow Mushroom, Mizuno USA, Emory University, and Center Stage Atlanta. Now a team of eight, the agency has already won many prestigious awards for brand identity, graphic design, and website design.

3 Owl is also the branding and design partner for ATL Collective, a nonprofit David co-founded to enrich Atlanta’s music community. The organization brings musicians together to perform live covers of classic albums at venues all over Atlanta. He is now the vice president of the organization’s board.

David is a frequent guest lecturer at Emory’s Goizueta Business School, The New School (Atlanta) — of which he was a founding faculty member — and General Assembly.

He lives with his wife Alisa and their two Labradoodles in a Cabbagetown loft.

Connect with David on LinkedIn and follow 3 Owl on Facebook and Instagram.

Questions and Topics in This Interview

What kinds of companies Carabiner Communications serves
What businesses can do to get ahead with their marketing and branding
The importance to your company of volunteerism and giving back
Advice to consider when working with a marketing firm
Where did the idea for International Unity come from?
Will International Unity be an annual event?
What does 3 Owl provide for it’s clients?
What makes 3 Owl stand out from other creative agencies?
Atlanta as a creative business hub
What is ATL Collective?

Global Chamber: Young Global Leaders with Ali Anderson, Anibal Abayneh, Tina Sweis

December 2, 2019 by angishields

Young Global Leaders

Ali Anderson with Squire Patton Boggs, Anibal Abayneh with Africa Fest USA & Cafe Lalibela, and social impact consultant Tina Sweis broadcasting live from the Valley Business RadioX studio in Phoenix, Arizona

Valley Business Radio

Global Chamber: Young Global Leaders with Ali Anderson, Anibal Abayneh, Tina Sweis

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This episode of Valley Business Radio is brought to you by the Global Chamber, a unique, growing and collaborating community of CEOs, executives, and leaders taking on global business in 525 metro regions around the world. The Global Chamber provides information, connections, and mentoring for leaders to capture global business opportunities. Connect with their resources and tens of thousands of members and followers worldwide to accelerate your success and improve your business, our region and the world.

Follow the Global Chamber on LinkedIn, Facebook, Twitter, and Instagram.

**Get tickets for the Global to Local Innovation Summit: Sustaining Growth on December 10, 2019 in Scottsdale, AZ**

Ali Anderson, Squire Patton Boggs

Ali Anderson is a corporate attorney in the Phoenix office of Squire Patton Boggs, where she advises clients on mergers and acquisitions, corporate governance, and financial services matters. She has been instrumental in state, national, and international business transactions valued at more than $4 billion.

A native Arizonan who graduated top of her class from Barrett Honors College at Arizona State University, Ali spent time working for the Greater Phoenix Economic Council, Senator Jon Kyl in Washington, DC, and the U.S. Embassy in The Hague. After graduation, she was awarded a Fulbright grant and spent two years in South Korea. There she served as a cultural ambassador, researcher, and instructor to over 650 students, was a special assistant to the Executive Director of the Korean-American Educational Commission, and was a liaison to the U.S. Embassy in Seoul.

Ali went on to receive her law degree from Northwestern University in Chicago and serve as editor-in-chief of the Journal of International Law and Business. Her legal career began in Washington, DC with a leading international law firm, Paul Hastings, LLP. Since returning to Phoenix, she has participated in the State Bar of Arizona’s Bar Leadership Institute (2019) and Valley Leadership Advance (2017), and was recently named Young Global Leader of the Year by the Global Chamber (2019).

Connect with Ali Anderson on LinkedIn, and follow Squire Patton Boggs on LinkedIn, Facebook, Twitter, and Instagram.

Anibal Abayneh, Africa Fest USA & Cafe Lalibela

Anibal Abayneh is founder and Executive Director of Africa Fest USA and CEO of Lalibela Healthy Foods, an offshoot of Café Lalibela, a top-rated Ethiopian restaurant in Tempe, Arizona.

Anibal grew up in Addis Ababa, Ethiopia, and worked there as a videographer for more than a decade. He owned and operated a video production company and was a cameraman and editor at Orion Video Production. In 2006, Anibal migrated to Canada, where he set up a production company, Leyu Entertainment Inc. in Calgary, Canada. After taking a break to work in the oil industry, Anibal moved to the US in 2013 and started managing Café Lalibela, his family’s restaurant in Tempe. In January 2018 he opened a food processing company, Lalibela Healthy Foods LLC, to expand the Lalibela line to mainstream markets like Whole Foods Market and Natural Grocers.

Being an active member of community, Anibal tries to give back as much as possible. In 2017 he created a non-profit organization called African Fest USA, to educate, serve and entertain people in Phoenix, Arizona and to promote African culture through music, film, arts, fashion and foods. African Fest USA is an independent collaborative of professionals for the advancement of African culture. Culturally and entertainment focused, African Fest USA invites and encourages artists, and other professionals to showcase their work and contribute to the ongoing conversation and action across the diaspora. From family stories told to children, to the written stories, entertainment is part of many cultures across Africa, with distinct stories in each country. The cultures, identities, and people of Africa are holders of a unique individual and continental story. Africa’s story is yet to be told on a global stage. African Fest USA can play a critical part in introducing African culture to the citizens of Arizona.

Connect with Anibal Abayneh on LinkedIn, Facebook, Twitter, and Instagram. Follow Africa Fest USA on LinkedIn, Facebook, Twitter, and Instagram. Follow Cafe Lalibela on Facebook, Twitter, and Instagram.

Tina Sweis, social impact consultant

Tina Sweis is a social impact consultant with over a decade of experience directing youth engagement programs, establishing creative problem solutions, developing curriculum, and connecting people with their passion. Tina believes that every successful partnership starts when you pair an individual’s passion and skills with an environment that is ideal for their growth.

Tina earned an MA in American Studies and has served in a variety of roles in her home country of Jordan, most notably as Youth Advisor for the Prime Minister of Jordan. She is a Board Member of the NewThink Theatre-Festival in Jordan and a Board Member at Phoenix Modern, a free public school and learning community in Phoenix, Arizona.

Connect with Tina Sweis on LinkedIn, and follow Phoenix Modern on LinkedIn, Facebook, Twitter, and Instagram.

**Get tickets for the Global to Local Innovation Summit: Sustaining Growth on December 10, 2019 in Scottsdale, AZ**

BRX Pro Tip: What to Have in Your Studio

December 2, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: What to Have in Your Studio

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BRX Pro Tip: What to Have in Your Studio Transcript

Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about the environment. What should a studio partner have in the studio?

Lee Kantor: [00:00:11] Yeah. I think it’s important for a new studio partner, especially to understand what are some of the elements that you should have inside the studio. And every studio, obviously, has their own personality and has their own stuff in it. But some of the things that we find useful in a studio is to have bottled water of some kind. And for us, we like to use the smallest size possible. I think we use eight-ounce sized bottle water. We get it from Costco. It’s not really because they’re thirsty or dehydrated. They’re just nervous. We used to give big bottles, like 20-ounce bottles of water. And then, they take one step, and we’re throwing it away, full bottles. Now, you get in a little bottle, they’ll take the one sip, and you feel better about throwing out the eight-ounce bottle instead of the 20-ounce bottle.

Lee Kantor: [00:00:56] Another thing we like to have is carpeting on the table. That, for us, we do black carpeting over the tables and that prevents the high-pitch noise like from rings, or bracelets, or watches that bang on the table when they are just sitting there. A lot of people have a kind of little nerve—from nerves, they move around, and this kind of deafens some of that sound.

Lee Kantor: [00:01:19] Another thing that I think is important is to have some sort of a photo album or a—we have a TV in our studio, and the show photos of previous guests. That’s an important because the guests, as they’re waiting their turn to be on the show, they’re going to look around, and they’re going to see people they now in the studio. That’ll make them feel comfortable and confident they’re in a good place. Also, a TV screen allows you to put some sales messaging on the screen that can help open the doors for potential sales. Like you can say, “Oh, you know, a sponsor is available,” or “We do live remotes,” things like that. That gives you some kind of subtle sales messaging opportunities.

Lee Kantor: [00:02:01] Another thing we do, the on-air light, super important. It creates some tension and makes it look like a real radio station. Mic flag, super important. Branded, you want to put some Business RadioX branding somewhere. If you have sponsors, that’s a perfect place to add on one of the sides of the mic flag, add a sponsor sticker on one of the sides or put sponsor stuff up around the room. Clean mic socks, you should be cleaning them or trading them out for new mic socks periodically. That’s important because you don’t want the guests to feel like there’s been a hundred people there before them. Anything else, Stone?

Stone Payton: [00:02:38] Oh yeah. Kleenex, cough drops, writing pads. It sounds silly, maybe a little bit, but I’ll tell you what, when someone has a cold, or their throat’s a little scratchy, or whatever. And I don’t even put it out in the main table. I hold it back, and then when I see that happening. But if someone’s got a scratchy throat, and you reach back behind the desk, and pull out a cough drop, you are a hero, and if you have some Kleenex around. And then, I like the idea of having the writing pads. I think some of that, too, is nerves. I think they just want something to doodle on.

Lee Kantor: [00:03:09] Well, they like to write down the names of the people, so they remember the-

Stone Payton: [00:03:12] Well, that’s true.

Lee Kantor: [00:03:12] … who’s sitting where.

Stone Payton: [00:03:13] Yeah. And you might even get your local printer to print you up some nice ones just to have that exposure. So, those are three things that I like to do.

BRX Pro Tip: Why Business Brokers are Ideal Studio Partner Candidates

November 29, 2019 by angishields

BRX Pro Tip: BRX as a Complement to Your Existing Business

November 28, 2019 by angishields

BRX Pro Tips

BRX Pro Tip: BRX as a Complement to Your Existing Business

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BRX Pro Tip: BRX as a Complement to Your Existing Business Transcript

Stone Payton: [00:00:01] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, as we are beginning to build this thing out, this idea of being a Business RadioX studio partner, what we’re beginning to realize is that it really can be a marvelous complement to your existing business. Let’s talk about that a little bit.

Lee Kantor: [00:00:21] Sure. I believe it’s a perfect complement to any professional service business in any local market, especially if you’re the challenger brand in that market. If you’re not the kind of the one with the deepest pockets, this is a very affordable way to really separate yourself from other professional service providers. One of the reasons that having a—being a Business RadioX in your local market is good is it’s demonstrating. It’s not giving lip service. It’s demonstrating that you’re a good corporate citizen. That you’re there, a force for good, helping support and celebrate the work of business in the market. And one of those—the benefits of doing that is you get to be a mega connector. This puts your Rolodex on steroids. You’re going to meet so many different people in so many different diverse parts of the economy that you never knew and are going to be able to kind of connect those people together. That is super important.

Lee Kantor: [00:01:16] Another thing, another benefit of it is this is a great tool to nurture your existing clients. What better way to say thank you to your clients than giving them an interview, and letting them tell the story, and publicize it around in the studio, and then throughout the network. Another way is to meet new clients. This is a great tool to meet existing clients. It’s a great way to explore new verticals. By being this kind of de-facto media outlet in each of those niches, it allows you to have the authority and influence in the business community that your competitors can only dream of. You’re going to be totally different. You’re going to be the only Business RadioX in town. And that is just—it should be money in the bank.

Stone Payton: [00:01:58] Well, I’ll tell you two of the things that I really like about it is they come to you, which just creates an entirely different dynamic. Also, I can remember when selling high end, you know, pretty high fee consulting services and speaking services, sometimes, it was difficult for me to live into this value system that I genuinely had and those around me genuinely had of trying to serve the entire local business ecosystem, but it was hard for me to really do a good turn for the printer, or the dry cleaner, or the local business person. But if you have your own studio, you can actually live into that value. And so, to me, that’s one of the greatest gifts is that you have a way to actually live into this value system that you say you espouse.

Lee Kantor: [00:02:47] Right, and reciprocate for all the people that are doing good deeds for you.