BRX Pro Tips

BRX Pro Tip: Partnering with Other Media

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Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, let’s talk about this idea of supporting and celebrating, actually, partnering with other media in your community.

Lee Kantor: [00:00:13] Right. This is something that you shouldn’t be afraid to partner with what some people might can consider competitors. Other podcasters, newspapers, blogs, radio stations, TV stations, magazines, newspapers, all those people are out there. You can look at them, on one hand, as competitors because you’re kind of vying for maybe some of the same advertising dollar, but they’re really not because they’re all doing something a little different, and you’re doing something in a way that none of them are doing the work that you do. So, I say invite them on a show. Bring on a podcaster, a business blogger, a magazine, or a newspaper, and let them talk about their work. Bring in a columnist, or an editor, or somebody like that and give them a chance to tell their story. Maybe they have a conference. Maybe they’re working on an event that you can partner up with.

Stone Payton: [00:01:05] Well, and look at the positioning that that provides for you when you are the person, you are the gracious person that has brought them into your house. You’re supporting, and celebrating them, and giving them that platform. As I’ve said for years, Lee, serve your competitors, and you won’t have any.

BRX Pro Tips

BRX Pro Tip: Don't Neglect Power Partners

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BRX Pro Tip: Don’t Neglect Power Partners Transcript

Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Today, Lee, let’s talk about power partners and, specifically, don’t neglect power partners.

Lee Kantor: [00:00:13] Right. This is another area that we have a huge advantage over other business people in the market. We can be the friend to so many business groups and business associations in your community by inviting them on, by giving them a place to tell the story about their mission and their work. You are going to be networking at kind of a networking-on-steroids manner because each one of these business associations have members and have sponsors that can also be sponsors of your shows and studio.

Lee Kantor: [00:00:46] So, the more business associations and business groups you can meet and get them on the show, let them come on. After the show is over, go, “You know what? Your business group is awesome. I really want to support the work that you do. Why don’t you come back in on the show on a regular rhythm?” Maybe offer it every six months, maybe quarterly where they just come on your house show, and maybe they bring in one of their leaders, and talk about the work they’re doing. And then if that works out, maybe you expand it and offer them a series if you find that they’re really good partner and that you can really work well together.

Lee Kantor: [00:01:20] But this is an area that is underserved, and they appreciate the attention. And don’t be afraid to invite on a lot of these niche business groups. There is a business group for every underserved group out there. There’s women business groups. There’s veteran business group. There’s gay business groups, Hispanic, black. Every Asian, every community has a business group that serves their niche. You should be a friend to all of them.

BRX Pro Tips

BRX Pro Tip: Why Should Someone Be a Guest on the BRX Network

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BRX Pro Tip: Why Should Someone Be a Guest on the BRX Network Transcript

Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what’s in it for the guest? Why would someone — why should someone be a guest on the Business RadioX network?

Lee Kantor: [00:00:15] To me, this a no brainer. Anybody asked to be a guest should be a guest most of the time on any network, really. If you have a chance to tell your story to anybody, you should probably take advantage of it, unless you have so many clients and so much business that you really don’t care. But some of the reasons to be a guest are you’re going to get to create content that is in your own words with your own voice. It’s going to be authentic. It’s going to be powerful. You’ll be able to repurpose this content on a million different platforms and a million different ways. You’re not going to get a chance to do this in traditional media where they’re going to force you into a sound bite or a talking point. You’re going to have a long forum to tell the whole story. It’s going to be very conversational, be easy to do. All you have to do is kind of answer the questions that you answer every day. So, it’s an easy experience, it doesn’t require a lot of preparation, and it’s very powerful content that you can use in a variety of medium.