Spark Stories Episode 8


Nicole Mitchell is an experienced HR professional located in the Atlanta area. Nicole has a Bachelor’s of Science in Biology and Masters of Science in Management. With 15+ years of experience in all functional aspects of Human Resources, Nicole is well versed in the industry. Prior to establishing HR Biz, her positions included Generalist to Director level roles in retail, state government, and the private sector. This diversity combined with hands on capabilities provide a unique ability to identify company needs and provide solutions.
Throughout her career she continues to stay abreast of best practices, industry developments and business trends by attending local workshops, meetings, and national human resource conferences. Speaking engagements with non-profits. local businesses and volunteering are great opportunities to give back to her community.
Her company HR Biz is a full-service outsourcing option for small to medium-sized organizations. As companies concentrate their resources on their core business, they often look outward for expertise in unfamiliar territory. HR Biz products and services are offered to provide companies with a custom solution for the right HR assistance when they need it. HR Biz enhances and streamlines your company’s process so you can recover your time to focus on the business at hand.
As the owner and principal consultant Nicole takes great pride in connecting personally with clients to understand their needs and make sure the solutions are timely, effective and provide relief from whatever the current issue might be. HR Biz team + client = peace of mind.
Connect with Nicole on LinkedIn.
About Your Host

Clarissa Sparks is a brand strategist, experienced facilitaor, and founder of the She Sparks Agency in Atlanta, Georgia. She is passionate about leveraging her experience across a wide range of industries to help multi-passionate entrepreneurs, emerging leaders, and corporations design innovative, sustainable business models and strategies. Clarissa turns ideas into visual and tangible experiences, and always brings a new perspective to the table – inspiring others to make an impact. She is the author of This Little Light of Mine, A Guided Journal of Purpose, Passion and Shine and co-author of Business & Career for the Christian Woman.
Follow Clarissa Sparks on LinkedIn, Twitter, Instagram and Facebook.
CTWJ E10: Dr. Jason Moyle, Owner JM Chiropractic

GUEST:
Dr. Jason Moyle, Owner
JM Chiropractic
Address: 3275 Wina RD. Ste 103
Office # (520) 219-7139
SOCIAL MEDIA: Facebook | | Instagram | |
Dr. Jason Moyle has been married for 18 years now with 2 kids. An 11-year-old and an 8-year-old. I’ve lived in Tucson for about 16 years now but was born and raised the first 20 years of life in Iowa.
I got into Chiropractic after having several bouts of lower back pain. I grew up working on the Farm, playing multiple sports, and then enlisted in the Air Force for 4 years, so I had multiple minor injuries that accumulated and I ended up seeing a Chiropractor who helped me get better quickly without medications. This experience piqued my interest and I started heading down that path to where I am today.
Outside of work I enjoy anything sports related, especially basketball and football. I like to coach youth basketball. Staying active and spending time with my family outdoors along with reading take up most of the rest of my time.
About Your Host
Jaime Overturf
Farmers Agent, Entrepreneur
2555 N Campbell Ave
Tucson, AZ 85719
(520) 293-2900
joverturf@farmersagent.com
As a local Farmers® agent in Tucson, AZ, Jaime Overturf helps customers identify the insurance coverage that best fits their needs. This process is straightforward and personalized to help make them more informed about their insurance options.
Jaime has the knowledge and experience to help customers better understand their coverage options–whether that Jaime has the knowledge and experience to help customers better understand their coverage options–whether that’s auto, home, life, business insurance and more. You can connect with Jaime on Facebook.
BRX Pro Tip: Relationship Building Moments

BRX Pro Tip: Relationship Building Moments Transcript
Stone Payton: [00:00:00] And we are back with Business RadioX Studio Partner Pro Tips. Lee, I often talk about ROI, but let’s talk about RBM – relationship-building moments. What are some ways that we can orchestrate, create, craft, create the right environment for relationship-building moments for the guest of our clients?
Lee Kantor: [00:00:24] This is a very important part of our value proposition to our clients is to create these elegant non-salesy ways to either nurture existing relationships or cultivate brand-new ones. Some of the ways that our clients do this now are they do a pre-interview before the interview. When they do the ask, they email, or they contact the potential guest. They say, “Part of the deal is we’re going to set up a pre-interview, either meeting or a call, where we get to chat, and so we can let you know what’s going to happen when you get into the studio,” and to give them kind of some comfort and some understanding of what’s going to happen, but, ultimately, this is the beginning of building a relationship. So, they are getting to get to know this guest by educating them about what’s going to happen.
Lee Kantor: [00:01:11] Another thing is before the show begins, in the lobby, as they wait, that’s another chance to kind of allay any fears, get them some coffee, get them a drink, do let them know everything’s gonna be okay, go over their notes one last time. That’s another great relationship-building moment. Another one, obviously, is the show experience where they get to be interviewed. That’s obvious. Another one is after the show is getting together to discuss how to leverage the show. And maybe then, at that point, open up their mind to some ways where they can work together down the road.
Stone Payton: [00:01:44] And even if all of that doesn’t land immediately or move the ball as far as you might like in terms of selling product or service to that person, what I love about our platform and the way that we execute is you can come back 6 weeks later, 12 weeks later, have more relationship-building moments. And it could be as simple as, “Would you like to come back and get us updated on what you’ve been doing?” or “You did such a wonderful job. Do you know someone else in your extended network, Joe or Jill, that maybe we should also have on the show?”
Lee Kantor: [00:02:16] And then, don’t forget, there’s always the annual get-together with all the guests. That’s another kind of networking relationship-building moment where you can have a breakfast or a meal with all your past guests over the last year, so they can all kind of mingle amongst each other, and then you get to serve them again.
BRX Pro Tip: Client Nurture

BRX Pro Tip: Client Nurture Transcript
Stone Payton: [00:00:00] And we are back with Business RadioX Studio Partner Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we talk a lot about accelerating new relationships. What about nurturing existing clients? This is a great platform for that as well. Yeah?
Lee Kantor: [00:00:16] I can make a case that, for a lot of companies, just doing this part is a great way to grow their business because it’ll keep their clients longer, and it will open up the door for a lot of referrals. Just by having your existing clients come on to tell their stories shows you care, and that the sponsor really wants to serve them more than just doing whatever it is that they do for them in their business. How many other vendors offer a client an opportunity to tell their story and to get the word out about the good work they do? It’s just very difficult.
Lee Kantor: [00:00:48] And this platform allows those kind of conversations to take place. When you interview your client, and you get them to really kind of dig deep and tell their story, that client may be revealing things to you that can help you serve them more. They may be revealing things to you that can help them know more about you. So, it’s a great way to kind of deepen the relationship in a very elegant non-salesy. And I think a lot of sponsors neglect this. And it’s an easy way to get going, and it’s an easy way to keep that client another six months, another year because they reached out and offered them this opportunity to tell their story.
Stone Payton: [00:01:27] And I’ll tell you from a very tactical perspective, in terms of marketing, what we do to prospective underwriters, clients, sponsors, a lot of these firms consider themselves to be very elegant, and they very much do not want to be very salesy at all. And they’re pretty darn skeptical about building new relationships because they haven’t had that much success in the past, but they resonate with, identify, and can actually visualize using this to nurture clients. So, with that type of prospect, this is where you want to put a little bit more weight in articulating your value proposition, I think.
Learning Insights Radio: Paul Smith with Baker Construction Enterprises

Paul Smith has taken on the role of Head of Training for Baker Construction Enterprises, the nation’s largest concrete construction company. Not surprisingly they have him working on developing Structured On-the-Job Training in keeping with his “Learning While Working” book.
As leader of the training department Paul and his team have more than just SOJT topics to deal with – and the challenges include significant differences in educational level, cultural differences, and even language barriers within our co-workers population.
Connect with Paul on LinkedIn.
NFTC: Attracting & Retaining Young Professionals, Ep 8

GUESTS:
Zach Yentzer
Interim Executive Director
Tucson Young Professionals
(520) 401-4305
zyentzer@gmail.com
SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/in/zyentzer/
Facebook: https://www.facebook.com/TucsonYoungProfessionals/
Website: https://tucsonyoungprofessionals.com/
Twitter: https://twitter.com/tucsonyoungprof
Zach Yentzer has been intentional to serve the community at the intersection of a neighborhood, business, and community development. He is the Interim Executive Director of Tucson Young Professionals, an organization that works to retain, promote, and attract Young Professionals. He serves on the Downtown Neighborhoods and Residents Council, and on the Downtown Tucson Partnership Board, representing Menlo Park as the Neighborhood Association President. He co-chairs the Urban Housing Accessibility Taskforce for DTP. He is also the host of The Creative City Show on 1030 The Voice, a daily talk show that shares the stories and strategies of the people and ideas shaping Tucson’s future.

Lindsay Welch
Vice President, Community Relations and Business Development
Crest Insurance
(785) 477-3434
lwelch@crestins.com
SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/in/lindsaymwelch/
Facebook: https://www.facebook.com/CrestInsuranceGroup/
Website: https://www.crestins.com
Lindsay Welch is an experienced executive driven by persistent, almost unshakable optimism, with a history of superior results in revenue growth and business development. A self-proclaimed “social entrepreneur” and an agent of change with a passion for tackling problems confronting society, Lindsay’s expertise in problem solving and tactical planning attracts and secures long-standing business relationships while seeking sustainable, large-scale change through pattern-breaking ideas in what or how businesses and nonprofits do to address significant social problems. She offers a wide range of consulting services, all designed to help you and your organization reach your fullest potential. Whether you’re looking for a small tweak or complete overhaul, she has you covered. Her background as a School Administrator, the Former Executive Director of the American Heart and Stroke Association for Southern Arizona, The District Director of Junior Achievement, and the Director of Business Development for Tucson Tamale Company provides her with real-world experience and she couldn’t be happier to share it with you. Her motto, “Let’s get together and create success!”
Education: the University of Phoenix, Bachelor of Business Marketing, Minor in Education 2012
Community: Greater Tucson Leadership ’16; Current Vice President and member – Tucson Metro Chamber of Commerce Emerging Leader’s Council; Two-time Social Venture Partners Fast Pitch Finalist Mentor; Executive Leadership Team Member 2016 Heart and Stroke Ball; Member of the National Association of Professional Women; Participant in the Arizona Town Hall 2016; Recognized as Tucson 40 Under 40 2017; Women of Influence 2018 Winner – Outstanding Entrepreneur

Randi Dorman
R+R Develop
Candidate for Mayor of Tucson
520.904.4242
randidorman1@gmail.com
SOCIAL MEDIA: Facebook: https://www.facebook.com/Randi-Dorman-for-Mayor-288995828455499/
Website: https://randiformayor.com/
Twitter: https://twitter.com/randiformayor?lang=en
LinkedIn: https://www.linkedin.com/in/randi-dorman-0975bb11/
Randi moved from Manhattan to Downtown Tucson in 2001 and she has been going full speed ever since, developing projects and organizations that have helped make Downtown what it is today.
After a successful career in advertising and global branding in NY, Randi shifted her focus to real estate development with the development of the Ice House Lofts in downtown Tucson.
Randi Dorman is passionate about Downtown Tucson and arts and culture in the community. She was President of the Museum of Contemporary Art Tucson for over 5 years and created a weekly email called “Randi’s Picks” that highlighted events in Tucson, with a focus on the arts and downtown. In addition, Randi did branding consulting with Bromberg Consulting and is proud to be the Chairwoman of the Downtown Tucson Partnership.
Randi’s favorite role is that of mom to Skye, who is already making her own way and having a positive impact on this community we love.
Randi is expanding her love for the community and is running to be the next Mayor of Tucson.

About Your Hosts
Tucson Metro Chamber
465 W. St. Mary’s Rd.
Tucson, AZ 85701
520-792-1212
Amber Smith, the president, and CEO of the Tucson Metro Chamber, Amber Smith leads the Tucson Metro Chamber in implementing the goals and visions of the Chamber’s Board of Directors to champion an environment where business thrives, and the Tucson community prospers. Focusing on growing business through workforce development, talent attraction, and public policy, the Tucson Metro Chamber helps make Tucson the ideal destination for business success.
Amber serves in several leadership positions including as President and a founding board member of the Southern Arizona Defense Alliance, a board member on the Pima Community College Foundation, Advisor on Startup Tucson and Board Member on Cradle to Career. Amber’s mission is to bring together the right groups to have a collective impact.
Amber graduated from the University of Arizona with a bachelor’s degree in political science and a master’s degree in public administration from Eller College. Amber began her career working for Senator McCain where she became adept at retaining professionalism and decorum when discussing controversial matters. Government relations professional by trade, Amber skillfully navigates challenging policy matters while finding common ground. Collaborative by nature, she continues to build relationships between the public and private sector to achieve mutually beneficial goals.
Michael Guymon
Vice President
Tucson Metro Chamber
(520) 792-2250 x150
Mguymon@tucsonchamber.org
Website: https://www.tucsonchamber.org
SOCIAL MEDIA: Facebook | LinkedIn |
A native Tucsonan, Michael Guymon’s twenty-two-year professional career has primarily centered on political strategy, business development and advocacy, and organizational management. As Vice President for the Tucson Metro Chamber, Michael is responsible for developing and implementing the Chamber’s local public policy and workforce development/attraction programs and initiatives.
Michael’s previous positions include Vice President of Regional Partnerships for Sun Corridor Inc.; Executive Director of Metropolitan Pima Alliance; Chief-of-Staff to Tucson City Council Member Fred Ronstadt; Asst. Vice President for Governmental Affairs for the Tucson Metropolitan Chamber of Commerce; and political consultant to The Bridges, a 360-acre mixed-use, infill development that will include Tech Parks Arizona, GEICO’s regional headquarters, housing, and a 111-acre commercial development. Michael holds a bachelor’s degree in Political Science from the University of Arizona.
On a personal note, Michael’s passion is baseball and he was named the Official Scorer for the Tucson Padres AAA Baseball Club from 2011 – 2013. The team moved to El Paso in 2014.
Katharine Halpin with the Halpin Companies, Melissa Sanderson & Tina Waddington with Phoenix Committee on Foreign Relations

Katharine Halpin
Katharine Halpin is Founder & CEO of The Halpin Companies. The Halpin Companies was founded in 1995 to fill a void Katharine saw everyday in her CPA career: leaders were focused almost exclusively on the legal and financial aspects of their business but rarely on the people issues.
The mission of The Halpin Companies is to eliminate the disruptions and distractions caused by the “People Issues.” In fulfilling on this mission, they’ve been able to help companies grow organically by 2-3x. Katharine’s methods and tools have been routinely used by leaders across the globe to create win/win/win results with investors, shareholders, key employees and stakeholders at all levels. She is the author of Alignment for Success: Bringing Out the Best in Yourself, Your Team and Your Company and the Respond, Not React Playbook.
Connect with Katharine Halpin on LinkedIn, Facebook, and Twitter, and follow The Halpin Companies on LinkedIn and Facebook.
Melissa Sanderson
Melissa Sanderson is Vice President, International Affairs, with Freeport McMoRan and Co-Chair of the Phoenix Committee on Foreign Relations. PCFR is the premier convening body in the Valley for a wide range of discussions on international issues and their relevance to and impact on Arizona citizens.
The Phoenix Committee on Foreign Relations, founded in 1976, is an independent, non-partisan membership organization dedicated to improving understanding of international issues, helping policy makers improve Arizona’s international competitiveness and maximizing collaboration among internationally oriented organizations. Through their speakers, programs and topical lunches on issues of international importance, PCFR works to position Arizona as a major regional and international center.
Melissa Sanderson was a Foreign Service Officer in the Department of State for 21 years. Her unusually diverse career featured leadership roles in both political and economic issues in a variety of companies around the world. Before joining the Foreign Service she worked in investment banking, and is now in the hard rock mining industry.
To hear more, listen to Mel’s appearance on Valley Business Radio in December 2019.
Connect with Melissa Sanderson on LinkedIn, and Facebook, and follow the Phoenix Committee on Foreign Relations on LinkedIn, Facebook, and Twitter.
Tina Waddington
Tina Waddington serves on the Board of Directors, Public Relations and Membership Committees at the Phoenix Committee on Foreign Relations. She has spearheaded the organization’s Young Professionals initiative to engage emerging leaders in the valley.
Tina’s background in international affairs, Italian and social sciences took her to Italy as a study abroad student, then landing her first ‘job’ as an U.S. Department of State intern at in the political office of the U.S. Embassy in Rome. After moving to back to Arizona to pursue graduate studies, Tina has spent the last six years working in global expansion and marketing for Arizona companies while building a civic engagement foundation getting involved with different organizations in the valley.
Educated at both University of Arizona and Arizona State University, Tina is a Corporate Social Responsibility fanatic and is committed to making a positive difference in the world. Tina is looking to work in engagement for a great company to help them become better corporate citizens.
Connect with Tina Waddington on LinkedIn, and follow the Phoenix Committee on Foreign Relations on LinkedIn, Facebook, and Twitter.
BRX Pro Tip: Brand Ubiquity

BRX Pro Tip: Brand Ubiquity Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Studio Partner Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about how we go about delivering brand ubiquity for our clients.
Lee Kantor: [00:00:13] Now, part of the value that we provide our clients is that they get to be affiliated with our brand, and we get to share their brand in as many ways as we can kind of creatively come up with. And that’s important for the sponsor in order to see their name associated with us, and our work is very important. So, there’s ways to do it. A lot of our studio partners are doing this in a variety of ways.
Lee Kantor: [00:00:37] Some ways that we can do it – put their brand on the mic flags; we can put their brand around the studio; we can give out co-branded mugs; we can put their business card in mugs; any of our social media posts, we can add their brand to it. Your imagination is kind of the guide here. Just be creative. Anything that is around your studio, you can put your sponsors name on it and don’t be afraid to it. You can do live reads throughout different episodes. You can make certain segments sponsored by the sponsor. There’s all kinds of ways to add a sponsor into the mix of the content we create because we create so much content, and there’s so many opportunities for their brand to come along for the ride. It’s just a matter of thinking about it, charging for it, and then executing on it.
Stone Payton: [00:01:30] No, I think we’re absolute just nirvana heaven for B2B product/service placement. I mean, don’t you?
Lee Kantor: [00:01:39] Absolutely. I mean we have TVs in the room, put them on that. Put them in between segments. I mean, you can put them in a whole different whole lot of places.





















