Our Most Recent Episode
Coming Soon!
by angishields
by angishields
by angishields
Wilma Zalabak, a pastor and business owner in Marietta, Georgia, earned her MDiv at Andrews University, Michigan, and her DMin, with specialization in preaching, at Phillips Theological Seminary, Oklahoma.
Called to the ministry at age twelve, she developed a decade-long ministry of preaching on the street and thrives on biblical preaching where she can showcase the beauty in the Bible. In her chosen ministry community of Franklin Gateway, Marietta, her events affirm and bless under-resourced children and their community leaders.
Her teaching produces individual gains in interpersonal and family communication. Her books are now what her preaching has been, whole galleries for showing the beauty in the Bible, the gospel, and Jesus.
Connect with Wilma on LinkedIn and Facebook.
Angie Sims is an expert rainmaker whose ability to impact change makes her a game changer. She spent over 14 years as an executive in the financial services industry at Morgan Stanley and its predecessor firms in roles such as Deputy Director of Diversity, Director of Online Training and Director of Professional Alliance Relationships.
In her Diversity role she developed and facilitated plans to attract diverse talent, enhance workforce environment, create diversity partnerships (internal and external), support employee networking groups communication with management as well as created robust tools to increase management accountability by exposing them to their diversity pipeline.
Five-time self-published author, Angie is most proud of the 17 women that she coached to become first time authors. She is a leadership execution coach who reintroduces business leaders to their superpowers by discovering and implementing success tools to increase that will increase their profitability.
Her response to the overwhelming desire for professional women to make connections that will support them is the League of Girlfriends. What began a few years ago as an opportunity for transient women, new to the Atlanta area, to connect with one another through social outings and service-based events has grown into an organization with 500+ members nationally.
During the pandemic the League of Girlfriends pivoted and created a virtual talk show whose 100 episodes allowed over 150 members, many of whom had never gone live, to showcase their businesses live. She also created the “Girl Lead NOW” leadership academy which has significantly changed the trajectory of its members businesses and profits allowing her to teach women “How to Fish!”
Angie is President of Atlanta Women’s Network (AWN), Georgia’s first business networking organization for professional women and is a thought leader with Women’s Information Network (WIN). A premier event planner for over 25 years she is executive director for Atlanta’s largest marketplace for Black Businesses, the Taste of Urban Atlanta and Atlanta’s Black Expo. Angie continues her work in Diversity as senior diversity consultant for Icarus Consulting, one of Forbes top diversity trailblazers and as board member of the Diverse Cobb County Committee.
She lives in Dallas, GA with her husband of 16 years and their 14-year-old son Christin aka Smooch.
Connect with Angie on LinkedIn and follow League of Girlfriends on Facebook.
Dr. Tyra Wingo is a self-proclaimed “Serial Entrepreneur” that she learned from her parents, Ron & Phyllis Wingo. Wingo Construction started when she was 8 years old and her job was to pick up everything that did NOT grow.
In addition to the construction company they had rental houses, a trailer park, they installed underground pools, put up car ports and built decks. So, it was not a surprise that Dr. Wingo had a “side hustle” even when employed full time in the post-secondary education arena where she was in Student Affairs and taught Psychology.
She has a true servant heart. She currently serves the community on several non-profit boards as well as local women’s organizations like: Atlanta Women’s Network, League of Girlfriends, Beginning Today Inc & Cobb County Republican Women’s Club where she won The President’s Award in 2021 for her hard work, time, and dedication. This year she started the Cobb County Tactical Civics Club to educate us on how as citizens, we can take back our constitution.
Her book, “These Nails Don’t Do Dirt“, covers family WINGOIZMS and her personal stories of success despite having the odds against her. It is humorous and encouraging especially if you think that you CANNOT achieve something. It is full of true stories, unique and funny sayings that they heard from their father, Ron Wingo, Sr.
Currently, you can find Dr. Tyra running all things elephant. One is elePHRAMEd, an elephant accessory and greeting card company. Second, The Female H.E.R.D., a women’s networking group and lastly, Dr. Tyra: Mindset & Motivation Coach. As a speaker, Dr. Tyra shares her “T.I.P.S. from Elephants” lessons that are pertinent to both men and women.
She is the oldest of 3 and lovingly named Aunt RaRa to 2 nephews, 1 niece, and several God children. She resides in Acworth, Georgia and is the proud PAW Mom to her dog, SugarBaker.
Connect with Dr. Tyra on LinkedIn and Facebook.
This transcript is machine transcribed by Sonix
Intro: [00:00:07] Broadcasting live from the Business RadioX Studios in Atlanta. It’s time for Charitable Georgia. Brought to you by Bee’s Charitable Pursuits and Resources. We put the fun in fund raising. For more information, go to Bee’s Charitable Pursuits. Dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruitt.
Brian Pruett: [00:00:45] Good, fabulous Friday morning. It’s another fabulous Friday with three more fabulous guests. This is your first time tuning in. This is Charitable Georgia. And this is all about positive things happening in the community. And this whole show is about community. We’ve got three guests who pour their heart and souls into the community. So we’re going to start off this morning with Wilma Zalabak. Welcome, Wilma.
Wilma Zalabak: [00:01:06] Thank you, Brian.
Brian Pruett: [00:01:07] So Wilma and I have known each other since 1988. She came to the church I grew up in. I’ve been here since 1979 and been at the Marriott of 70 Evidence Church since then. And she came and she was one of our pastors. She does she’s a great teacher and she’s just got a real passion for a particular part of Marietta. But first of all, Wilma, just give us a little background about you and how you got involved in the seminary and why you’re teaching. And just give us a little bit of background of yourself.
Wilma Zalabak: [00:01:37] Yes, My first love, of course, is the Bible. I’m a pastor. I knew I was called to preach the Bible when I was 12. And it it was quite a long journey getting there. So in 88 I had just finished my BA in Religion and landed in Marietta. And by God’s grace we were able to start the one of the churches over here in Woodstock. So it was it was a great time. But then I wanted to I’m skipping over into Franklin Gateway now. And so.
Brian Pruett: [00:02:12] Well, let me just before you get into that. So she she has a passion for people like you said, and Franklin Gateway, if you don’t know, is the Franklin Road area in Marietta. And she has two big things, at least two things she does during the year that I know of. But I know she does a lot for that area. So you do stuff at the school back to school and then during the Christmas time. So go ahead and share. Why is that area your passion and why do you feel like you need to help in that area more so than others? But you do help other people but just share what you do for the Franklin Gateway?
Wilma Zalabak: [00:02:41] Yes, I was looking for how to to spread the love of the Bible. And I decided just by logic, that a place I would look for as my mission area would be where there were a concentration of residences. And just driving around in Marietta, I saw the Franklin Gateway was 16 apartment complexes with. Hundreds at least units with each one. And I, I decided, prayed about it and decided, well this was going to be my area began doing storytelling children and adult. And then I found out that the city had already designated that area as a place that needed federal funding and got the grant for five years for weed and seed. And so I was able to hook up with that grant the things that were going on with them and add to them. They did two big events each year. One was back to school bash in the summer. And I said to them, I said, Well, do you have any medical work going on with that back to school? Bash Because I thought I could gather up some doctors to help us if we wanted to do screening. And so that’s how we got into the back to school. Bash We just bring doctors to do the screenings that are needed for school. Then they also do a winter event holidays around the world. And we got gathered into that one, too. We give away books and some food. We give away groceries at both of them.
Wilma Zalabak: [00:04:39] So with those two going on, I just supplemented. There were some classes I taught on listening. I care about communication a whole lot and there were classes I taught on Bible school now for the last. Six, eight, maybe ten years I’ve been preaching on the street. There’s a there’s a gas station right about in the midst of the area who allows me to bring my truck and set up and preach off the back of the tailgate. And I know it sounds rather strange, but I was looking for a place to to share my love of the Bible. And so that’s one of the things that that I love. Also, one of the churches, the one that Brian and I attend, agreed to work with me on a Christmas event to where we gather up names and wish lists for 150 children. And then the church goes out and buys according to the wish lists. And we have an event where they all come to and we we put up staging like Bethlehem. And it’s kind of a fun thing. Since the pandemic, it’s all drive through. So that’s in a nutshell, I guess. Franklin Gateway work. Oh, by the way since Weed and Seed and I think our prayers lots has happened on Franklin Gateway so that several of the worst apartment complexes that were really buggy and bad are gone now and there are beautiful businesses coming in. So I think God has been blessing.
Tyra Wingo: [00:06:34] I didn’t hurt either, did they? Right. I did come in right. It didn’t hurt. Oh, wonderful.
Wilma Zalabak: [00:06:39] And the sports complex and more coming.
Brian Pruett: [00:06:42] What I think is really cool, especially from from our church, is when you especially when you do the back to school. Bash Seeing the different doctors from the church go out there from the dentist to the eye doctors, you got several nurses that go out there, physical therapists. I know you get a lot of support from the church, but how is the other part of the community, how are they supporting you.
Wilma Zalabak: [00:07:02] The Franklin Gateway community?
Brian Pruett: [00:07:05] You know, just Marietta in general, Do you have other folks that that kind of come aboard by that look? It looks like it’s just Marietta Church.
Wilma Zalabak: [00:07:12] I have brought other churches along. Sometimes my aim has been to bring churches together on it, but it hasn’t come alive as much as I would wish.
Brian Pruett: [00:07:25] Well, maybe this will help. This will help. So you also have a passion and helping kids. You teach piano. So you shared before we got on the air. You have 29 students right now, is that correct? That’s correct. And you have a recital coming up. And in our church normally would probably be where you have a straddle. But we had a Christmas Eve. We had a water pipe bust. And so they’re still working on that. So she’s currently if anybody out there listening and has a place for a recital, she needs a place for a recital for a 29 kids coming up to you. What made you decide? I mean, you said your love of the Bible and everything to get in seminary, but can you you’re from the North or the Midwest? Michigan, right? Wisconsin.
Wilma Zalabak: [00:08:07] Wisconsin. Yes. I grew up in Wisconsin. Cheesehead. That’s true. We had the Braves first.
Brian Pruett: [00:08:14] That’s true. You did Milwaukee. They did, although Boston had it before that. So what was your reasoning? Just for the love of the Bible is that But you decided to get into the seminary. Is that why you wanted to do the preaching?
Wilma Zalabak: [00:08:27] Oh, yes. It’s it’s that the Bible speaks to me or I like to say the Bible listens to me. The Bible understands me. It feels like when I’m in it that there’s I’m being listened to and and I’m just driven to want to share that joy that that resource with people.
Brian Pruett: [00:08:49] I talked to some people before about you are a tremendous teacher when it comes to the Bible, right? Because you sit down and stuff and a lot of times you’re just reading or you listen to other people. Some people use scare tactics, but you actually go above and beyond as far as the education piece of it, and you want to make sure people understand it because it is a beautiful piece of work and a lot of hope, you know, and stuff like that. So you also are an author. Yes. Share a little bit about the books you’ve written.
Wilma Zalabak: [00:09:20] Well, since you were talking about beauty here. I just have to pull in on that because the the book that is coming off in April is Beauty in the Bible. And I’ve never seen anyone do this with understanding the Bible before this before before me, too, where just in the way the Bible is put together. Compared to novels and poetry. The structure of it to me is beautiful. And so, yes, that’s what I had to do. And then the first tiny book I got was in 2000 about listening. So that’s another one of my passions. But the first one that came off the press was the the happiest book I ever read is The Revelation of Jesus Christ because of the beauty in it.
Brian Pruett: [00:10:17] Where can people find your books?
Wilma Zalabak: [00:10:19] Amazon.com. Except that first one, you have to get in touch with me and I’ll give you one.
Brian Pruett: [00:10:27] So if they’re looking it up, just if you don’t mind, spell your last name for people.
Wilma Zalabak: [00:10:31] Oh, sure. It’s Z, as in zebra. A L, a B as in boy a K.
Brian Pruett: [00:10:38] If there’s folks out there who want to talk to you about I know you got 29 students, but are you open for more if people want to talk to you about.
Wilma Zalabak: [00:10:45] I am. There are several thinking about it.
Brian Pruett: [00:10:48] All right. So if people want to get ahold of you for the lessons or helping in the Gateway Franklin Gateway, how can people get a hold of you?
Wilma Zalabak: [00:10:55] My phone is (770) 546-4573, and I work maybe best by email. That’s my last name. Z a l. A. B, a k. M. D five. At gmail.com.
Brian Pruett: [00:11:15] Can you share with some folks real quickly how they might be able to come aboard and help you with the Franklin Gateway?
Wilma Zalabak: [00:11:21] Well, there’s always a need for seconds, you know, people who can come and help lift. I’ve gotten to where I can’t lift even the speakers very well. So on Saturday and Sunday is when I’m preaching on the street. Could have helped there. Otherwise, there are other things going on that I can connect to with the leaders of those events. I’m pretty much a connection person on Franklin Gateway. So you call me and tell me what you’d like to do and I can probably connect you with someone that you can do it with. Awesome.
Brian Pruett: [00:12:01] So I like to ask this question Why is it important for you to be a part of the community?
Wilma Zalabak: [00:12:05] It’s because, don’t get me wrong, follow me through. It’s because I love the Bible. Because I. I’m not the kind who’s going to push the Bible on someone. But I know that if I’m part of the community, if I’m doing things that are helpful in the community, people are going to know why I do it, because I’m also involved in these other things. So the reason it’s important for me to be involved in the community is because it it builds friendships for my passion.
Brian Pruett: [00:12:41] You just shared a lot for them. And thank you for for sharing all that. Do you mind sticking around listening to these next two stories? Because I think there’s a lot of synergy here in this room with you guys, so.
Wilma Zalabak: [00:12:51] I’d love to. Thank you.
Brian Pruett: [00:12:53] Awesome. Well, thank you. All right. I don’t know where to start with these two. They’re kind of like two and one, so we may just have a natural conversation with the two of them. Yes. I am going to start with with Angie Sims, though. Angie, welcome to the show.
Angie Sims: [00:13:05] Thank you.
Brian Pruett: [00:13:06] You have a tremendous organization. As I mentioned earlier, all three of these ladies pour their heart and souls into community, and Angie and Tyra both pour their heart and souls into the women in community. And you have an organization called the League of Girlfriends. But if you would, I’d like for you to share a little bit of your background. You came from Pittsburgh. Yeah. And you have a really cool story. So do you mind sharing a little bit of your story?
Angie Sims: [00:13:30] I’d love to. Thank you so much for having me. So yeah, I was born and raised in Pittsburgh, and as soon as I get out of there, I did. So I went to Penn State, and then after I left Penn State, I never really came back home, maybe for a couple of months. And I worked for an aunt who was a lawyer, so I definitely had to leave. But essentially I moved to New Jersey, where my dad was at. I wanted to be closer to my father. So in moving to New Jersey, I found a career in financial services. So I said I wanted to have my first job and I wanted to make $30,000. Right. That was going to be my first job. And I stuck to it and my job ended up being $50,000, thank goodness. Right. Working in New York City. So I lived in Hackensack, New Jersey, which is seven minutes from George Washington Bridge, which takes you to Manhattan. I spent many years, about 15 years in financial services and executive jobs, such as I was deputy director of diversity for Citigroup Smith Barney. I also ran their online training platform, and I loved being in the big city. I loved it until September 11th. Right. A lot of people don’t know this story. Tyra knows a lot of people don’t know that. I was actually there, actually heard the plane because it went it used my building, which was the Travelers building with the umbrella on the side of it.
Angie Sims: [00:14:50] They used our building as a way to navigate to the towers. And I am my back is to the Hudson River. And we hear, yeah, but we thought the plane just went into the river, right? And everybody comes out. What was that? And we go, I go across the hall and see the the billowing smoke coming out of the building. And our building was the only one that was as high as that one that we could see directly into it. And then immediately CNN says it’s a plane. I’m like, no way a plane could fit in there, right? So I said, Well, let me get back to work because I’m going to get in trouble. Right? Let me get back to my job. Go back to my seat, call my grandmother, call. I don’t even know how I became to tell the story. I hardly I hardly ever. I’ve told the story a few times since I’ve been in Georgia. I’ve been here almost eight years. I’ve only told it probably five times. Make my way back to my seat and said, Let me call my grandmother and tell her, when you wake up, you’re going to see something. But know that I caught the earlier train because I caught the train that went through the basement of the World Trade Center every day. And I happened to catch the early train that day. Just before you wake, when you wake up, Don’t worry where I am. I’m fine. I caught the early train, and then my my bonus mom calls me my step mom.
Angie Sims: [00:15:56] She’s been my step mom since I was seven. So my other mother calls me and she sees it on the news. I’m like, Oh, no, I’m fine. One thing about me, I’m also at this point, I’ve been an event planner for 25 years, so I had a wedding coming up and I happened to have my floppy disk. I’m really dating myself. I had my floppy disk in my computer. So what happened is that I heard people screaming, right? So by this time it is nine, I guess 915. I don’t know what time the second plane hit, but I go to run over to see what’s happening because I hear people screaming saying, Oh, what’s going on? And I see almost as if you’re watching a movie. One of the people that I work with just moving his hands saying, everybody get out. Everybody get out. Right. Just immediately because some of the people that we work with were military, former military people. So instinctually they know one plane, maybe two planes, no terrorists. They’re like, everybody get out. So I run back to my desk, pop out my floppy drive, throw my tennis shoes on, and then began to witness what was one of the most horrific things, you know, I mean, because my building was eight blocks. So I see the jumping and I and we saw it fall. Still a hard thing to talk about. It’s so many years later and you have some of this survivor’s guilt because literally I did not come out of my apartment for days.
Angie Sims: [00:17:19] And it was always like, you know, field of Dreams when if you put your foot across the line and something changes, I literally was afraid. Thank you. To come outside of my apartment because why, why, why did I survive? Right? But then, you know, even as a Christian, we question, right. And I think we’re allowed to question because I. Think he could take it. Right. So really difficult time. But I was really over the big city glamor after that. Once you survive something like that, you know, but continued to have a great career in financial services. As I mentioned, deputy director of Diversity, and I ran the online training platform. It was so much fun in financial services until it wasn’t right. So when you work for a big company like that, sure, I made six figure bonuses. They couldn’t even explain why I got the bonus. But thank you. Right, but it was an illustrious career. It was a great time, especially working in New York City. But when you have those real life things happen, you realize how less significant it is compared to life. My husband had tried to convince us to move. I got married, by the way. I skipped that part. Been married to my husband. I grew up together as babies or we played together as children and our mother said they were best friends since first grade.
Angie Sims: [00:18:35] When they get older, they get married. Right? So essentially, my husband kept trying to convince me to move down south. He said, Why don’t we move down south with your energy and your knowhow? Because event planner, executive coach, all these things, we could do great down there. And I used to tell him, why would I move down south and start making the French fries when I’m telling people how hot to dangle on fries should be. Right? But what that tells you is that I took myself too seriously, right? And I took business too seriously. And at the end of the day, God cares about I feel your heart and what you’re doing to help people. So I actually got laid off from that big time job where I was telling people how hot the fries could be. Right. But why? Because they couldn’t lay me off because it wasn’t my company. So we moved down south about eight years ago to Acworth, Georgia, which was an incredible for us. And I didn’t have a job. I had a pot full of money but didn’t have a job and wasn’t quite sure what I was going to do. So I had my event planning business. I said to my husband, What should I do? He said, Why don’t you do what you always do? Tell people what to do. You’re good at that, right? So I started he actually bought me, you know, those things you put on your desk that have what your title is and it has a pen in it and a picture and it says Business consultant.
Angie Sims: [00:19:55] And I thought to myself, Why would he do that? I’m a wedding planner. Why would he do that? Well, because you’re bossy and you tell everybody what to do. So essentially one day I woke up and something was telling me and I just spoke at the Paulding County Empowering Women’s Luncheon. And I always tell women, stop saying something was telling you because, you know, it was God. You know, something told me not to make that right. Something told me I should call Sarah. It’s not something. It is the intuition that God gives you. Yes. So this something. God moved me this certain morning and had me go to my computer because also I build websites and I started building a website, wasn’t sure what it was for, but literally sat there for 3 or 4 hours, built this website, which is not magically I could build a website because I had been writing code and building websites since 2000, right? But now they got to drop and drag, so that’s way better. So I’m putting buttons and I’m putting all different things and I wasn’t quite sure what I was doing. I was thinking in my head, maybe he’s having me do something for couples because there’s so much to do here in Georgia for free. And and my husband and I used to run our church as couples ministry when we were in New Jersey. So essentially I pushed away from the website a few hours later and literally looked up at it and was like, legal girlfriends, whatever God.
Angie Sims: [00:21:13] And I press publish. See, some people will question it and then go pray on it and then talk to 14 people about it and then hum on it. Then go. No, but see, my message was a direct line connection so I didn’t have to go talk to the source that already told me to do it. So when I press publish, I pressed it believing, knowing that it was not my thing because when I was in New York, my staff was scared of me. I was not a girlfriend, I was not a girlfriend ish. You would not have mistaken me for your girlfriend, right? But essentially I believe that God had me found this incredible organization and built it from nine members to now 500 and close to 50 because he wanted to give the League of Girlfriends to the least likely girlfriend to show how dope he is. And he did that, right. He did that. But it comes with believing. And as a Christian, it doesn’t mean that you always believe, but when you got to listen, I get enough trouble by myself. I don’t have no time to not tire besides you. Yeah. And we double trouble, right? Double trouble here with my sister. But essentially that’s how the League of Girlfriends became. And it started out as a social organization where I thought, Why don’t we get together as girlfriend? I thought, well, he thought, why don’t we get together as girlfriends and do stuff social? And Tyra here, my sister, who you hear from shortly, is my member number three out of 500 and something girlfriends, right.
Angie Sims: [00:22:34] She’s actually one of the first eternal girlfriends. So we made her a lifetime girlfriend last year. She was girlfriend of the year 2020, 2022. But essentially so many women, it’s lonely being an entrepreneur, right? And so you have people that you’ll start a business and they’ll say, Oh, I’ll support you, your friends and family, I’ll support you and I’ll support you with your makeup. And they go to work. And by Mary Kay from the girl in the cubicle next to them. Oh, I forgot you did that, right? Or why don’t you just go get a job, right? It’s really lonely being an entrepreneur. And you need women that at the core of themselves want to support you in your guts. No matter what you look like, no matter what your experiences are, you know? And I find myself, my premier business as a coach, you know that. Brian We talk all the time, so I end up coaching some men some time to, you know, wherever the Lord leads me, right? But essentially it’s so women with girlfriends are happier, they live longer and they make more money, right? So why not be connected with women that really, really get you on your journey to help you not just in business but also in life?
Brian Pruett: [00:23:38] That’s pretty you know, again, I always say this and again my mom and says, you need a new word, but it’s just awesome, right? I mean, that’s how we say it. So thank you. You do a lot for the community, not just for that because you helped with a big expo, right? Just happened. Can you share a little bit about the Expo and who did it and what was for?
Angie Sims: [00:23:54] Yeah, sure. So as an event planner, I still do a lot of event planning. As a matter of fact, I’m finding myself doing more and more event planning all the time. I just got a new event yesterday. I’m doing for some celebrities. Just came out the blue, right? I not out the blue again. That’s God, right? So essentially there’s a gentleman I’m connected with. His name is Corey, the network King Moore. Right. And he and I have been networking together since I’ve been in Georgia. Ships in the night, passing each other in one day. He found out I was an event planner. This was the September of 2022. He said, Hey, do you want to be known for that? I was like, Not really, but I love doing it. So it reignited my love for events. He does something called The Taste of Urban Atlanta, which he and I have collaborated. Now I’m the national executive director for this. It is supporting black businesses and we do it every other month at the foundry at Puritan Mills. Most people that do expo shows like that do a once a year, maybe twice a year. And maybe it’s for the beauty industry, maybe it’s for something specific. But this supports black business owners and we have about 65 to 70 every other month, and now it’s turned into an adult only affair. But then what we did in February, we said, we’re going to take it up a notch. There’s this event that was all around the country years back, especially when I was in New York. I would go every single year at the Jacob Javits. It was called the Black Expo, and it has hundreds of black business owners, everything from food to cake to to drinks to beverage to products and services.
Angie Sims: [00:25:13] And we we support the black business owners, but everyone is invited to come. So you’re getting a taste of the urban culture Right now. We only allow black business owners to exhibit unless you’re, of course, a sponsor or a supporter of us. But it really we’re trying to elevate and move the black dollar in Atlanta specifically right now before we go around the country. And what we do is we train these black business owners how to take their business to the next level. So it’s not just buying a vending booth and come and setting up. We do two training sessions and we teach them how to make money before, during and after. Because a coach, if I’m not teaching you how to fish, what am I doing? And that’s one of the things Tyron and I work on a lot with women specifically because there’s so many gaps we have in our lives and in our businesses. And if I’m just throwing you fish, you’re not feeding your family. And it’s women really that feed the whole family. You know, my husband is definitely the head of my household and I’m Deion’s wife first, but I’m the neck that turns that head. Right. But so this is. One of the things we do with the Black Expo Taste Urban Atlanta and I do between 50 and 75 events every year, some specifically for women, some specifically for the culture. But, you know, any events, even personal events I do still weddings and things like that. But this taste of urban Atlanta in the Black Expo is really, really moving and elevating even the mindset of black business owners because you have this grind, grind, grind mindset and not this fruitful mindset. And God wants us to have a fruitful life.
Brian Pruett: [00:26:43] I think you and I have sat down and talked before and look, if you guys want somebody to sit down and talk to and just have some heart and soul poured into you, sit down and talk to Angie. Thank you. But I think and I’ll ask you the same question I asked Wilma, but I think I know a little bit of the answer you shared with me that you have a grandmother that was the first for something, right, in Pittsburgh. Share that, because I think that’s what leading into why you’re doing what you’re doing.
Angie Sims: [00:27:07] Yeah. Yeah. And so one thing I do and I’m going to be speaking at Atlanta Black Chambers Annual Women’s Conference. And one of the things I really want to impart on people is that I don’t miss the fact that everybody didn’t have what I have. When you hear from Tyra, you’ll find out she had a dad that adored her, worshiped her. I did as well. I also had a mother that told me the cup is not half full, the cup is not half empty. That sucker is running over. But only you could see it, right? So I had people pour into me. There was a level of expectation for me, for me, nobody surprised. They all thought this is who Angie was going to be. And that level of expectation really does help you meet where God sees you, right? So my grandmother, which is my mother’s mother, was the first and the longest serving black woman and longest serving person to be a national city and state committeewoman with the Democratic Party. And when she passed away, they had her picture up at the DNC because she was the longest serving and she served until the day she died. She was still an elected official in office at 92, going on 93. So, you know, when when you see greatness, it’s an elevation that you know that that’s where I’m supposed to follow. And it’s not. You better do, you better do. It’s just that you just you’re in the around in the environment. My dad as well, when I was three years old and my parents separated, my dad was a heroin addict. And I don’t even know if I ever told you that. Did you know that my dad was a heroin addict? My father ended up being one of the top record executives in the country. People say Clive Davis made Whitney Houston black. People say Tony Anderson made Whitney Houston. So my father was a great leader in the record industry. So I was surrounded by people in a level of expectation to be where I am now and greater.
Brian Pruett: [00:28:53] So I don’t have to ask you the question why it’s important to me because you just figured why. Yeah. Yeah. So. All right, I’m moving over to your sister. I’m sure we’ll come back around to you in just a second. But Doctor Tyra Wingo.
Tyra Wingo: [00:29:04] Yes.
Brian Pruett: [00:29:04] Thanks for coming this morning.
Tyra Wingo: [00:29:05] Absolutely.
Brian Pruett: [00:29:06] So you are another one that pour your heart and soul into the women. You if you don’t know Tyra, if you do know Tyra, you know that she loves elephants, right? And you’ve started a thing called the herd.
Tyra Wingo: [00:29:18] The female herd.
Brian Pruett: [00:29:19] Right. So share a little bit of your story. Why are you doing what we’re doing? We’ll get back into the community aspect of it. But just if you don’t mind, share a little bit of your story. Yeah.
Tyra Wingo: [00:29:27] So my dad started entrepreneurship when I was eight and we had a construction business. He had Wingo Wingo Construction and my first job at eight years old was pick up everything that didn’t grow and I made $0.25 an hour. So at the end of the day, I could tell you how many quarters was going home with me right at the end of the day and didn’t really understand it until late into adulthood. Why he did a side business. Aside from the fact that my mother stayed home when there was child number two. So it was single income two parents, but he also did it to where he could earn money and spend time with his kids. And so then it was like, oh, a double whammy. But not only spend time with us, but teach us life lessons that you should be getting, you know, that you normally wouldn’t get. So it was a double whammy for him. I get to earn money and spend time with them and teach them accordingly. So I’m the oldest of three, but in addition to working starting at age eight, he said, You’re going to go to college, y’all are going to go to college. You just tell us where. And so we moved to Acworth in 1979, and so I’ve coined the phrase, Now you might be worthy, but are you act worthy? Yes, it’s going on a t shirt. And I love our town. I love Cobb County, but I love Acworth and been there way before most of the people that moved into there. So I can tell you that corridor of Cobb Parkway used to be Woods.
Tyra Wingo: [00:30:55] It did, right? So we’re on the farthest end and later found out that he moved us up there because he knew development was going there. He was with the phone company and they had already started doing lines. In fact, my grandfather laid the tracks for 75 North going through Barrett Parkway with Dot. So he knew that development was going there from Smyrna. So that’s we ended up in Acworth and so on. 22 acres, pitch black, no friends, no neighbors, gravel road and wild animals. I mean, it was just crazy. So again, back to college. He’s like, you’re going to go to college, you just tell us where. And so I set the bar being the oldest and went to Kennesaw State after high school but really wasn’t supposed to get in. That’s a whole nother story. I was told several times. You need to find a vocation. I was like, I had a vocation. I’ve been operating heavy equipment. I mean, at 16, I was driving a dump truck, getting paid to haul dirt and heavy equipment. At 16, I was making $10 an hour. That was 1986. Most grown men weren’t making $10 an hour in 1986. But he kept pushing and kept pushing. And his aunt, my great aunt, was like, Ronnie, why do you get these kids to do this? Why do you make them work like this? He said. So they go to school so they don’t have to do this, but they’ll always know how to do this. So I’ve changed my kitchen sink, I’ve changed my toilet.
Tyra Wingo: [00:32:22] I’ve identified issues. When I get people to come do work that I don’t want to do and I tell them X, Y, Z, they’re like, Oh, no. I was like, Oh yes, I was there. When we put it in, Sorry, I was right there by my dad as we installed that. And so he also started the Wingo isms and one of them was, Don’t tell me, can’t no such word, no such word. And so I have no children, but I have two nephews and a niece. And so those Wingo isms carried through. So when they all started walking and it’s the I can’t and I fell. Did you break something? Are you bleeding? Did the floor crack? No. Then get up. You are fine. Let’s go. You fell four inches, move on. And so it was just continuation. And we lost my dad 18 years ago. But it’s still part of our dialog. As what Papa Wingo would be saying. And sometimes it’s not so nice because he was a marine, once, a marine, always a marine, and so went through college, graduated in four years from the person who wasn’t supposed to do college. And then six months I was like, You know, there’s really got to be more to life than retail. I’ll go back to school. Dad was like, Great. So I started a master’s program, got done in two years from the person who wasn’t supposed to be in college, then landed in the technical college system and was told, Oh, you’d be a great teacher. I’m like, I don’t know who you’re talking to.
Tyra Wingo: [00:33:46] I am not. Teacher material started teaching in 1998, teaching psychology to nurses, and by 2000 she was like, You really need to think about a doctorate. I was like, What is it with you people? Are you talking to my dad? Have you been talking to him? And she’s like, You really need to get another degree in order to go farther. So my my goal was set to be a technical college president, and that was in 2000. He got sick. In 2004, we spent a year with him being sick. He died in Thanksgiving. And then I spent the next 12 months literally drunk, just escaping. And it took a reality jolt to go. You really need to finish and you need to be done. And so I was hooded in 2008 to be done with a with a doctorate. So I have 13 years of college, but my parents paid for 17 years of college cash, but neither one of them had degrees because both my sister and my brother also are graduates. But it was just part of that. And then my Love for Elephants came about middle school. And as we go develop or develop other people, and especially in education, what I found is more women were coming into technical editor and they were later in life. So I started teaching at 28. My average student was older than I was, and here I’m teaching them about consequences and parenting because it’s all behaviors, right? And then the attitude of Don’t tell me you can’t. And if you keep saying it, that’s what you will, the result you’ll get.
Tyra Wingo: [00:35:21] And then it was all these other women need the guidance that I had, but they didn’t get. Not everybody is lucky to have a father like Ron Wingo, you know, bless you because you did it. But not everybody gets that poured into them. And so it was like, I need to be able to do that. So when Angie asked me to be part of League of Girlfriends, it was a natural fit because being the oldest child and an educator and a teacher and no behaviors, it was a blend. It was a natural blend. And so she talks about the fact it was social. After about six months, we were into the organization. I was like, Why don’t we have like really fun after dark events? Because again, don’t have children. And I like martinis. And she says, Do it. She’s on her way to Pittsburgh. She’s like, Just do it. So I planned a Girlfriends After Dark to where I just invited them to. Come and be social. The first one we had like 25 people because women do need and want that, that it’s not kid related, it’s not family related, even if it’s outside their job and outside their comfort zone. So I do the after dark events because no kids like to have a martini or two. And so it wasn’t long after that having a sit down with her. And Brian, I think you have already been victimized of that. From what you’re saying, be careful. If she says let’s have coffee, you know, because she picks.
Brian Pruett: [00:36:45] Really good.
Tyra Wingo: [00:36:46] Restaurants. She does.
Angie Sims: [00:36:47] It’s all about the grit. Yes.
Tyra Wingo: [00:36:49] Yeah. Reveille is awesome off the chain. So as she’s sitting there, she’s like, tell me something I wouldn’t know. And that’s where the elephant obsession came in, because it was always just sort of on the back burner, right? And she was like, No, really? I was like, Oh, I have hundreds, hundreds of elephants and I have hundreds of pieces of jewelry. It’s the benefit of no, no kids. You get to splurge on yourself, right? And so then it was like, well, how can we use it? And so in addition to that, she also encouraged me to write my book. So my book is called These Nails Don’t Do Dirt. And it’s just because they’re manicured for a reason. I don’t touch dirt anymore and I’m allergic to fertilizer. So it’s a good excuse to not do dirt. And then it was okay. I probably need to start monetizing on the obsession that I have. And so that’s where the jewelry line came in. So it merged the two passions that I have. I’m usually if I’m in public, I’ve got bling on not necessarily elephants, but bling. And now I tell people I sell exclamation points. So it’s a statement, but mine are exclamation points. And so then as we just went through the continuum and I’ve been an entrepreneur, left education in 16 and really took entrepreneur full time and you have to have more than one. You can’t do just one main stream.
Tyra Wingo: [00:38:09] I kept running into other women that had my issues. Okay, so you get into any type of business because you want to. So mine was jewelry and it was then all the other things that go with it. So it’s more than just peddling the jewelry, it’s more than just selling it. It is the advertising, the EIN, the LLC, the all this that I just zone out on. And I’m like, How many others are like me? So my other small passion is acronyms. And so that’s where Female Heard came in and heard stands for help her develop, help her develop. And that’s what it is. So it’s teaching and it’s bringing the resources together because I’m not going to do my taxes, but I need to find someone who will and understands that I’m not going to do the website I zone out. But let me see your wardrobe and some bling I got you, but I can’t do all that other stuff. And it’s like how many others also suffer and and get lost in that muck of everything that you do have to do to make it right. And so we launched last month and had about 25 women. And so it’s networking on steroids because it’s back to behavior driven and you got to get out of your comfort zone because part of a life of a circus elephant is they’re tied to a chain and that chain has a diameter.
Tyra Wingo: [00:39:31] It has a perimeter, and they’re conditioned to go just far enough until you get a tug. And as women, how many of us are tied to a chain that goes to a perimeter and we stop just shy of that tug and an elephant does not know their strength that they could take the circus down. They could one yank that tent’s coming down. How many of us don’t question or don’t push the envelope enough to say, you know, I really need to yank my chain and let the circus drop. So I encourage people to get out of their area code and get out of their zip code. It’s not just your close inner circle. If your close inner circle would have made you rich, you wouldn’t be struggling. So it’s get out too and find the new ones. And so we did some of that. Beginning of February was when I launched it and ironically launched it on my dad’s birthday. So we did it February 1st and we do it again at the end of this month, the 28th. And in tying and we’re wrapping up International Women’s Month. And how we can celebrate each other versus throwing rocks and tearing each other down. And so we shouldn’t have time for that. That’s part of female nature and we have to outgrow that. We have to get past that. And it goes back to the the parenting that if you can’t say something nice, don’t say anything at all.
Tyra Wingo: [00:40:50] But sometimes behaviors have more. Loud words than actual words do. And so that’s where I had come up with the herd. And I’m sure there’s more elephant acronyms coming. I’m not going to be done. I think I do need a t shirt line. I do greeting cards. I’m a big card sender, just that we need reinforcement. We need that, that the world slows down and you get something in your mailbox that’s really handwritten to you and it has your name on it and it has a special note and it has a special meaning. So I do have a greeting card line that goes with a positive quotes. And I also tell people when along in in general conversation, when I ask, I say, you know, the common how are you doing? And then they say, I’m good, I’m good. You know mine is very few times will I not say I’m fabulous or fantastic or, you know, something else. And if you do have a little bit more conversation, I say, you know, really, people don’t want to know if you’re bad. They really just don’t care. I mean, it’s like, oh, now I have to stop and listen. I learned that 20 plus years ago and so you might as well be positive. Because if you don’t and you don’t hear it, then your actions and behaviors won’t change. Because I’m very action oriented and positive oriented.
Brian Pruett: [00:42:11] So I’ve been a recipient of some of your cards and it’s pretty awesome to get that because you’re right, you know, you know, you come home, you get the mail and you get those bills, that junk, and then you get that one of Tyra’s cards. And it’s just amazing to get lifted up. So thank you for that. Your Elephant isms, you said something the other day at the Connections I thought was cool. You can you actually can be the ones to just sell out of your trunk. That’s right. So I think you should sell out of your trunk. While one was preaching right in the back of her trunk. Car trunk. Yeah. That’s good. You I have to ask this. How did you guys meet? Because you are very similar. So how did that happen?
Tyra Wingo: [00:42:48] Through another networker. Diane Oh.
Angie Sims: [00:42:51] Okay. Yeah. So long. I don’t remember. It feels like we’ve been together forever.
Tyra Wingo: [00:42:56] Yeah, it was another. What was her business? Oh, business.
Angie Sims: [00:43:01] Imbalance. Yeah.
Tyra Wingo: [00:43:02] And I just found this lady and went to her event. And this was outside comfort zone. This was Smyrna. Even though I’m from Smyrna, it’s not your town, you know? And so we went to that at the community center, and her and Angie were tag teaming. And then Angie is follow up queen, too. And so she followed up and then found out we were neighbors. We only lived like two and a half miles from each other in the north part of Cobb County.
Brian Pruett: [00:43:26] That’s why Cobb County police keep going that direction. That’s right. Looking for us? That’s right. You also have like my mother. You have an amazing mother. My mother is almost 78. Your mom just turned 70. 76, 76. Both of them still working full time. And your mother is a caregiver? Yes. So is why is it important? I think I know the answer. But share. Why is it important for you to be part of the community?
Tyra Wingo: [00:43:48] Well, because I think community as a whole, aside from my parents and you find anybody that has lived a long time, Acworth, you couldn’t escape anything. And so it was everybody else’s parents were responsible because they would make and this was way before cell phones and get you on camera. They were making the phone call to the landline, right? And they knew Ron and Phyllis and my parents were very active in the Athletic. My dad was president of North Cobb Youth Association for like 15 years, helped expand Kenworth Park. They were all PTA driven. All of us played sports and so they were always at the gym. And so it was a community. Bob Brooks, his mother was our original banker in 79, and I still have a relationship with her. Several of the teachers, several of the business leaders, Jones Tire and Acworth, he was the first ones that my dad went to. And so now if you go and take a tire and I have sent this one to Eddie Jones and said, Go see Eddie, because if Eddie says anybody at Eddie says, you need a tire, you need a tire, they’re not going to upsell you.
Tyra Wingo: [00:44:56] That is part of a community that holds you together and holds you accountable as well. And so Acworth is special, but any hometown can be special. But that’s why it’s special to me. And so when people come across me, they go, Oh, I know so and so. If you know one Wingo, you know all of us, you know, because we were just part of it, even though we went to three different high schools and never moved. It’s crazy. I’ve been to the track twice with my nephews and have come across people that I have known 25 plus years. And so it’s telling them, Oh, I can’t come here and misbehave because I don’t know who my aunt knows, much less my parents. I don’t know. Who knows? Because everywhere we go, rah rah, I know someone. And so that is important to me too, that I have more than a couple sets, you know, looking out for our prize possessions. Christian’s one of mine. Her little ones. One of mine too. And so that’s why community is important. It takes a village. It literally takes a village.
Angie Sims: [00:45:56] Yeah. Let me add something to that, because being from up north, we think something about you Southerners, just so that, you know, not that you care, but so that you know, so especially I don’t know if you could tell I’m African American, right? So up north we have a feeling or an idea of what we think it means to live down south, which is another reason why I never wanted the history, the history of down south. You don’t know what you’re getting when you’re interacting with people that aren’t your race, right? And we have these ideals. I want to give homage to our dear sister, Susan Guthrie, who is having some health challenges that she is combating today. But Susan was actually my first girlfriend in Georgia, I want to tell this really quickly, went to Acworth Business Connections meeting, which is was at Gustin’s, which was something else back then. It was my first meeting. I had just moved here October 24th. I went to that meeting November. I opened the Acworth. It wasn’t Acworth connections, it was something else. Then I opened the magazine, circled it and went to this networking event, about 12 people there. And I said, okay, I’m the only African American, only black girl. It was another black man there. But we all introduced our businesses. This is civilized. It’s pretty cool. So everybody told what they did. I stood up and said what I did. I was an event planner. I’m here. New to Georgia. Susan Guthrie came over to me and said, Well, welcome to Georgia. I’m having a meeting next Wednesday. Why don’t you come and I’ll pay your way? And I thought to myself, Pay your way where they grow these people at, right? But essentially it allowed me to shift my mindset about people in general and not to assume like, you know, you’re not supposed to make assumptions about people.
Angie Sims: [00:47:36] You don’t know who people are going home with. You have no idea what their life is like. You can’t assume anybody’s one way or another way just by what they look like. And Susan allowed me to come to her meeting. She did, in fact, pay my way. It was at the Marietta Country Club. Thank you very much. And she introduced me to everyone there and told everybody to use my services, right? So she allowed me to borrow on her trust. Big thing, because if you send somebody send, you know, send your clients to people and they mess up, you’ve risked your own reputation. Not only they’re going to fire that person and fire you, too, Right? So she allowed me to borrow on that. And my sisterhood here with Tyra, even during the George Floyd, all of the things that have gone on in our nation, people have questioned Tyra, I guess, why are you friends with Angie? And people have questioned me. Are you and Tyra still really close after all this? Well, why wouldn’t we be? I say all the time if your friends think because she is a Republican, I’m a Democrat. If your friends think just like you, you need new friends. Right? So in our sisterhood is at the core of our guts. Because when you cut us open, we’re exactly the same.
Angie Sims: [00:48:45] And it’s really an important lesson that when I moved down here, my husband said to me, Oh, people down here are so nice. I’m thinking, whatever. We’ll see when I get well, whatever. Because now not only do I have the Pittsburgh mindset, which Pittsburgh still unfortunately is very racist still today. Right? And then I go to Penn State and got all that stuff and happy supposed Happy Valley, right? But you have all these concept concepts of how you grew up, right? And being around other people that aren’t like you. And then you find out that God’s truth will speak through with people that are supposed to be around you. And I have. This has been the most transformational experience for me and my family moving down south, being so welcomed, being so genuinely loved, I mean genuine from everybody. And you’re going to have some jerks here and there, but they could be jerks of any color, right? But that transformation and that having a genuine closeness with other people that don’t even look like you has been incredible for me and for my family. Right. And it sounds crazy even talking about it because do you guys are like, isn’t that natural? And that whatever, it’s not what everybody does, right? Not above that Mason-Dixon line. And I just it’s been such a wonderful community thing, connecting with women and connecting with people all over. And Brian, we had a great conversation. When it comes to community, to me, though, I like to say that it says, am I my brother’s keeper? I say I’m not my sister’s keeper. I am my sister.
Speaker6: [00:50:15] Right.
Angie Sims: [00:50:16] It’s just really important the connections that we have and people even ask us, Well, you both have a women’s organization. How does that go? Well, we pour into each other constantly. That’s what we do. Time will come and say, I’m going to do this. I said, Hey, she’s on my board for League of Girlfriends, of course. So we sit down and we commune and we talk about this is what we should do, this is what you should do and ought to be like. She said, It doesn’t sit with don’t sit down with me because I’ll come up with 15 other ideas. I’m on my fifth book and I’ve helped 17 women become first time authors. But every time you meet with me, it’s going to be this is what your books, you say this and I probably did it to you too. Brian That’s right.
Brian Pruett: [00:50:50] We talked when we sat down and talked to you. You know, it’s a shame that in society today you can’t just see, you can’t have a friendship and not be a Republican or a Democrat. Right. Share your values, but be friends.
Tyra Wingo: [00:51:03] I still want the same thing. Exactly. Genuinely, I can’t say that one group wants high taxes, right? We still want our kids to be safe. We still want them to to grow up like we did. I don’t care what party you.
Brian Pruett: [00:51:16] Are, right? And like you said, we all God, we’re all God’s people. Right? And I shared with you this story. I grew up while I moved here in 79. I was seven, but I went to a I was born in Kettering, Ohio. I went to a church school. And my parents, you know, raised me. There is no difference racially, you know, religion, whatever. We’re all the same. And I came home kindergarten and told my mom that she would be able to tell the difference between the students and the teacher. Now, my teacher was an African American and she thought, Oh, great, here we go. And and she’s like, Well, why can we tell that she’s different? And I looked at her and said, Well, Mommy, she’s the only big person in the picture.
Speaker6: [00:51:59] Big person, you know?
Brian Pruett: [00:52:00] So, you know, the point is, is we all just need to get along and stuff. And I was going to come back to you. You talked about being an author yourself. So share about your books, if you don’t mind for a minute.
Angie Sims: [00:52:11] Yeah. So when I have a girlfriend named Toria Virginia Vaughn and she teaches people how to write books in 30 days or less, and when I came to Georgia, I ended up being connected with people like Diana Perez and Tara Avant, who were building movements themselves. And we became really close friends and we began to coach one another. And then they would hire me to actually plan their events. And while I’m planning their events, one of the things I do that I love doing now is I help people plan profitable events because people want to plan events, but they don’t think about the money aspect. So as an event planner and as a business coach, I marry those two together, which I’ve been doing this whole time. Now it’s just formally structured. So I Tara was having a class in Buckhead, Buckhead Library, and she was teaching you how to be a speaker, write a book, be on social media. I said, Well, let me go to my friend’s class because ain’t nobody going to show up, so let me go and just support her, right? I go to the class and there were maybe ten people there. And she taught you how to write a book in 30 days or less. And I thought to myself, I didn’t come there for that, but I could do that, right? I went home and wrote my book and actually 30 days from writing to publishing, that was my first book and it was going to be all about event planning.
Angie Sims: [00:53:20] But I actually everybody should get a coach. I had a coach and as I began to talk to her, I started talking about marriage because I was just coming off of my husband and I running our church as couples ministry. So my first book is called Wake Up Girlfriend Simple Truths to Get the Marriage That You Want. Right. And it’s very comical. Really quick read. So I did that book. Then I did a book collaboration which again, God, I did not want to do, right? I went kicking and screaming until I opened my computer. I kept saying, You need to do a collaboration. Have other women become authors. I didn’t want to do that because again, remember, I’m not the girlfriend, right? So I opened my computer one day and saw that I had already done the cover about three months before that. And for guidance, I was like, All right, God, here you go again. So I did this incredible book collaboration with seven other women, helping them become first time authors. So through this whole journey, I have, like I said, I’m on my fifth book and I’ve helped 17 women become authors, and I’m proud of every single one of them. And that’s been incredible for me to feed in that way, right? The most incredible stories that my husband had a woman he called his godmother.
Angie Sims: [00:54:24] When we moved here, I had to meet her. She was his mother’s good friend. We called her Aunt Barbara. She lived in Douglasville and she was very active in the church out there. And she kept on saying, I want to write a book. I’m going to write a book one day. And actually, her son passed away. I ended up selling five books at the funeral because of her, because I do this tactic when I’m doing books and I show people how to make the double the investment that they made with me by pre selling the book before they even write a single word. And all of my authors have done that. They’ve made double the money before they’ve even written a word. So she was in the book through her name, got in my first book. So she was selling it at her son’s funeral. Hey. And wrote a book. Go get it. Of course, I had him in the car, so I did sell them. Right. So But Aunt Barbara said she wanted to write a book. She’s always wanted to write a book. And at 73 years old, she became a first time author. She and I wrote her book together in 45 days, the book she had been waiting her whole life to do. There’s so many people say, I got a book in me. Somebody said I should write a book.
Angie Sims: [00:55:18] One day I’m going to write a book in the book. Goes to the graveyard with them. Right. Barbara wrote this book, published this book. And I remember taking it every time I go to Hobby Lobby. That’s where I and Hiram that’s where I met her to show her the book. And when you first see it, it’s like a new baby, you know? And she was crying because she waited her whole life. And unfortunately, a year ago, when she was 75, she passed away. Just eight months after my mother in law passed away. But she did become an author for the first time. And it’s just such a blessing that she trusted me with her story, because that’s the hard thing sometimes about writing a book, especially when it’s going to be about your story. When Tyra was writing, when she came to me and we were helping her write her book, her book was already written, but then she had to take a pause because it was about her daddy. And it gets to be so, so much sometimes. And as a girlfriend, the business coach has to take the backseat and I have to say, what’s going to be the best thing for my friend is not to push her to a publishing date. Right? It’s what’s our journey? Because part of it’s cathartic, right? Part of writing a book is healing as well.
Tyra Wingo: [00:56:25] Five pages have to wait five days. Yeah, right. Ten and have to wait because it is a process, especially when it’s personal.
Brian Pruett: [00:56:34] So if somebody wanted to get a hold of you for any of your services and how can they do that so.
Angie Sims: [00:56:40] You can get a hold, get a hold of me, you can email me at League of Girlfriends at Gmail. You can email me directly. But I would love for everybody just to take a journey through the League of Girlfriends website. And we are membership based, so our members are called Vgs, very important girlfriends. And we we actually have a goal this month that our goal is usually ten new members a month, but we are striving for 30. On Wednesday was International Women’s Day. I think we got seven new members just on Wednesday and one yesterday. So we are about maybe 15 shy of our goal. But we’d love for people to take a journey through the through the website to find out there’s so many opportunities and the thing that we do is build women up. So we’re looking for lots of speakers because we started the empowerment movement this year that helps fill the gaps for women in business, finance and and wellness. And if that is your business in any of those capacities and you have a message, you have a widget or something you want to share with women, we’ll build it out for you. Tyra and I planned the event. We market the event, we bring the women there and you come there as a member and share what it is that you have to share and then invite people to join your business. Because we’re all about helping you build your business financially and helping you build yourself up personally.
Brian Pruett: [00:57:47] If people wanted to find your books, where can they get those?
Angie Sims: [00:57:49] My books are on Amazon as well, so go to Amazon and just search me. So it’s Wake up girlfriend Simple truths to get the marriage you want. It’s the girlfriends stories, right? Wake up girlfriend girlfriend stories. And then I did a book with one of my members, Linda, and we did a journal. She does these inspirational thoughts every day and she gets hundreds of people. So we did an inspirational journey and I have an e-book, Five Tips to Having Profitable Events. And the book that I’m working on now is called Girl Lead Now, which I’m going to start selling to the businesses in New York City because there’s so many women that get in their own way to leadership positions. I was able to double my salary and skip titles because my dad was coaching me. He was telling me exactly how to walk in the industry, all with all with white men. And I was doing things they weren’t able to do because my father was coaching me. My my manager would say, Who is coaching you? Not who’s coaching you? Black girl? Who is? How do you know what to say to me as an executive? Right? So there are so many things that we miss out on women because we’re in our own way, you know? And so that girl lead now is an incredible and that’s our leadership academy, too. We do that. So we’d love for you to to go on the website, find out about our academy and join league girlfriends.
Brian Pruett: [00:59:01] Tyra If people want to get a hold of you, find out about your jewelry, your book, or just any of your services. How can they do that?
Tyra Wingo: [00:59:06] I’m all over Facebook with Tyra Wingo as well as Ella Framed and the female herd, but this is a female herd.com. And then email is the female herd at Gmail. And you can usually find me in Acworth your book.
Brian Pruett: [00:59:19] On Amazon as.
Tyra Wingo: [00:59:19] Well. No, it is a book I went out of print, so it’s a book that they can get off the website the female herd.com.
Brian Pruett: [00:59:26] All right. Last question for the three of you. I like to wrap up the show this way. So I want to ask the three of you to share a nugget, a quote, a word, something that people can take today and the rest of 20, 23 and beyond to live with. Well, I’ll let you start.
Wilma Zalabak: [00:59:39] Well, I guess I’d say what most people need is a good listening to Angie.
Angie Sims: [00:59:45] So I’d say that there’s nothing new under the sun, so stop trying to figure it out and get some help. So stop trying to reinvent something that God has already invented. If you’re trying to put the puzzle the pieces together, just come. Give me a call.
Tyra Wingo: [01:00:00] Tyra Mine is the old jingoism, as if you always do what you always did. You will always get what you always got. So if you want something different, do something different. And a lot of times that starts with thinking something different.
Brian Pruett: [01:00:14] Awesome. Well, again, Wilma, Angie, Tyra, thank you for coming this morning, sharing your stories. Everybody out there, let’s remember, let’s be positive. Let’s be charitable.
by angishields
For over 30 years, Stone Payton has been helping organizations and the people who lead them drive their business strategies more effectively.
Mr. Payton literally wrote the book on SPEED ® : Never Fry Bacon In The Nude: And Other Lessons From The Quick & The Dead, and has dedicated his career to helping others Produce Better Results In Less Time.
Connect with Stone on LinkedIn, Facebook and Instagram.
Websites:
This transcript is machine transcribed by Sonix
Intro: [00:00:00] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is Fearless formula with Sharon Cline.
Sharon Cline: [00:00:17] And welcome to Fearless Formula on this fearless Formula Friday. And I’m so excited. I’m looking at Stone. I have Stone Payton here in the studio. He is the managing partner of Business RadioX and I wanted to have him come in because really the reason I’m here is because of you, Stone.
Stone Payton: [00:00:37] Well, that’s awfully gracious, but we are so delighted to have you in the Business RadioX family. You’re producing such marvelous work. The people you’re meeting, the stories you’re capturing. It’s fascinating. I love listening to your show.
Sharon Cline: [00:00:49] Oh, that’s so sweet. Okay, we’re done with the show today. That’s all I wanted to. We’re out. No, but actually, I’m excited to talk to you because there’s some really exciting things that we’re doing here in Woodstock with Business RadioX. But I don’t know that we’ve actually really had a moment in this kind of forum to really talk about it. So I was wondering if you would kind of share some of the fun things that we’re doing.
Stone Payton: [00:01:10] Well, it’s been a fun couple of years. Holly and I have been here almost two years. I think April will be two years. And so we’ve had this studio here and this is one of 19 studios, physical studios like this that we have. And we’re in 57 markets total. But I mean, this is the best studio right out of all of us. Of course, we have so many marvelous shows and we’re serving so many different. What would you call them? Like little ecosystems, different specific niches. And maybe some shows wouldn’t hold a lot of interest for one person, but it means everything in the world to another, Right? And so that’s a lot of fun. But you and I and our other hosts, we get a chance to to meet a lot of different people from a lot of a lot of different walks of life. And it just it is so much fun. And so the the core mission and purpose, that really hasn’t changed. You know, our tagline is amplifying the voice of business. And the the business model for us is helping professional services, B2B folks build real relationships real fast. This thing works. It always works. It it never doesn’t work. So we keep doing that. And so we have these clients and we help them build these custom shows and we show them how to use the platform to to serve first, serve early, serve often.
Stone Payton: [00:02:28] And as a result of that, either strengthen those existing relationships. Can’t think of a better way to cultivate a new relationship than to have them come on the show and share their story and promote their work. So that continues. The only shift in that, I guess, is we’re doing a lot more of it than we were two years ago or a year ago or even six months ago. And then largely due to, you know. Yes, yes, yes, yes. Largely due to you your specific input. And David Samuel Diesel, David Inc finally cracked the code on how to serve people that that are not our traditional client and they don’t have custom shows every week. That’s right where we where we do all that they’re smaller companies, solopreneurs startups, retail you know, and they’re just kind of getting their thing off the ground, you know. And our traditional fee structure is a little out of reach for them. And but now we’ve got this thing, we call it Main Street Warriors. And our creed is defending capitalism, promoting small business and supporting our local community. And I don’t care where you are in your entrepreneurial journey, you know, whether you’ve got an idea or a cocktail napkin or you’re staying up at night figuring out how to scale. Without exception, everyone I meet that is trying to get something going. They all genuinely want to contribute to not only the business community but the community at large.
Stone Payton: [00:03:58] But by the same token, our traditional, you know, our fee structure for our traditional clients, it just doesn’t make sense. And I couldn’t, you know, in good conscience say here, you know, invest 150 bucks a month to sometimes as much as $5,000 a month. And and here’s the return of investment you’re going to get. I mean, look, there was a time for me to believe me. I don’t care how good it works. You know, I wouldn’t have had that kind of money to to make the investment. So we created this Main Street Warriors. We established that creed with your help and and David’s. And then what makes it so cool is we created a membership structure where these folks can pool their resources. And instead of paying 1250 a month, they pay 1250 a year or I think we give them a break. It’s 1250 a year. If you do an annual 125 bucks a month. So whatever that comes out to. Right. And but for that, and anyone who is serious about growing a business, if you don’t have $125 a month to invest in something like this, you know, once you believe in it, I’m not saying you ought to automatically believe in it, but once you feel like it’s a. An idea that maybe you ought to revisit if this is really what you want to do, that’s well, that’s well within reason, even for the smallest of companies.
Stone Payton: [00:05:09] But that way they can pool their resources and we can let them tap into a lot of the same benefits. Again, not a weekly custom show, but they can sponsor episodes, they can sponsor series, they can sponsor us when we go out to ribbon cuttings and on site broadcast, especially here locally. Right. And they can one of the greatest benefits for anyone in our system going back to our core of building relationships is just being able to it’s nice to get out in the marketplace and do something nice for them by simply just reaching out and inviting them to come in the studio and share their story and promote their work, or in some cases even hop on a Zoom call and share their story and promote their work. You talk about a great foundation for for I mean, you’re giving them such a gift, right? And so for initiating that that brand new relationship, at least for me, it’s so much easier than trying to get someone to have a cup of coffee. And then you explain what you do and I explain what I do. And to me, it allows you to give that gift to serve first, right? To serve early, to to serve often. And so so that is something we can provide our main street warriors so they get a the booking calendar link, of course, but also they get a priority booking code so they can reach out and invite someone to come on a show that they sponsor because they are sponsoring that show.
Stone Payton: [00:06:35] Those people come in. We give them plenty of love like we always do in the studio. If depending on the the the mix of the of the audience, the mix of the guest in the studio, we will likely do a live read for that Main street warrior like today’s episode is brought to you in part by XYZ company. Go check them out that has value. And then when we publish the episode, we can say Today’s episode is brought to you by we let them at that level. There is another level called Special Forces. With you and David, the creativity never ends. But but that core membership, that basic membership of the main street warriors every for that 1250 a year, 100 and quarter a month every quarter they can actually organize a dedicated episode. Oh, that’s awesome. And so they can reach out and this can be totally dedicated to. And so every guest is their guest. It’s not like they’re just fast tracking someone to come in. So between all of that, they’re getting to tap into some of the benefits. And candidly, some of them this hasn’t happened yet because we’re only formally launched this. What was it like the first or second week of December was that it was.
Sharon Cline: [00:07:44] In the like late fall? Yeah.
Stone Payton: [00:07:46] Okay. So it hasn’t happened yet. But what I really do think is going to happen, some of these folks will grow into traditional clients for us. So I mean, yeah, we’re nice people and all that, but it’s good business for us too, and it allows us to fully live into that mission of of serving the community, the business community and the community at large. So I’m really fired up about that. And then and so I mentioned very briefly, there’s kind of a top tier level called Special Forces where it’s it’s it’s really only a half step from being a traditional client. On the other end of the continuum, there is something called supporting troops $12.50 a month. They can still tap into some of what I’m describing, just not at the same frequency. And I mean, I don’t know anybody that, you know, that can’t afford.
Sharon Cline: [00:08:32] Right. That’s coffee or something.
Stone Payton: [00:08:34] But think about the number of people that that are in that position. They’re trying to get something off the ground. Their heart is there. They want to support the business community, but they don’t have a practical mechanism to do it. When there’s a fundraiser, you know, they don’t want to give $12.50. Right. But a lot of $12.50 is, you know, we pool that. We can put together a fundraiser basket for the Main Street warriors like we did last night over at Diesel. David’s Mingle, his grand opening at his new spot. And we can help page read over here at Limitless Disabilities buy a bus, get a new soundproof wall when you pull those those resources. So first of all, thank you. Thank you. Diesel David, also, as probably many of you know by now, if you’ve been listening because you’ll hear us mention diesel, David a great deal. Not only did Diesel David’s help us with all that, think it through. Not only did Diesel David want to be a Main Street warrior, he said, I want to be the title sponsor. So he’s actually the title sponsor for the Cherokee chapter of Main Street Warriors. And that’s the other cool news When the other studio partners got wind of what we’re doing now, they want to do it. And so now Business RadioX corporate, which I’m that’s one of the hats I wear. We’re licensing that whole structure to them as well. So right now the participating studios are all of the studios that I have a hand in Pensacola, Tallahassee. Chattanooga and then, of course, here in Woodstock. Am I leaving one out? All of these that I have some financial interest or some direct operating role in. But don’t be surprised. And that’s why I say Cherokee chapter. That’s right. Because you’re gonna have Chattanooga chapter. You’re going to, you know, that kind of thing. So it must.
Sharon Cline: [00:10:20] Be very satisfying to see it take off so well.
Stone Payton: [00:10:22] It is. It’s fun. And I can’t I can’t take any real credit for it. The only I mean, the only you.
Sharon Cline: [00:10:28] Can you did come up with this concept and we talked about it. So I did think, wow, this is really thinking outside the box because you are including people who are a smaller business like me.
Stone Payton: [00:10:37] Well, I really wanted to do that because and what happened was I came to town. I’ve never been a networking guy. I’ve never been that involved in my local community. It was always, you know, like a more distance arm’s length relationship. I mean, we served our clients well even in the training consulting business and even in my role at Business RadioX. But I got here and I met all these wonderful people and and I’m just scratching my head. It took me a, you know, a year and a half, but I’m like, there’s got to be a way we can help these people. And there’s probably a way that’ll work because it always does. Sharon It always comes back and serves you too. So I will take some credit for wanting to figure it out. And I do think it was I do think this this framing of Main Street Warriors has some legs. It does. Right. But then it was so unrefined when I brought it to you, to you and David. And, you know, David doesn’t say, well, noodle on it, think about it. Let’s get a strategy meeting. He is such a he’s like, Let’s do it. I want to be title sponsor. Here’s what you need to do. You need a membership, you need these levels, blah, blah, blah.
Sharon Cline: [00:11:41] So smart. My brain does not keep up as fast as like he comes up with solutions and the reasons why within five seconds and I’m trying to write as opposed to type down what he’s saying. But it’s so fast. But he did have incredible advice for us.
Stone Payton: [00:11:55] He did. And he’s not only smart, but he’s such a person of action. And he’s so he’s so gifted at compelling others to take action because I’ve run into a lot of smart people that will just, you know, plan to death and never throw their hat over the fence If you if you want to hang out with David. Oh, man, it is such a rich experience, but you better be prepared to take some action.
Sharon Cline: [00:12:17] Yeah, he’s very inspiring, isn’t he? Oh, yeah. And his studio. His shop is so beautiful. Let’s call it a studio.
Stone Payton: [00:12:23] Let’s call that David’s. David’s? We were at David’s studio yesterday. Oh, isn’t it cool?
Sharon Cline: [00:12:27] It is beautiful. And it’s exciting to see. And I was actually kind of emotional when he had his ribbon cutting because I’m like, how many moments do people dream of having this? Like, I’m going to have a ribbon cutting ceremony? Yeah. And have all of these people come and support and be in my life like this. And so I just felt so I was so proud and like, happy for him. What a dream come true, you know? And it’s not often I get to witness that happening in real life.
Stone Payton: [00:12:51] And it’s fun to see that happening with David. Cannot think of a more deserving person for the momentum and success he’s he’s experiencing and will continue to experience. And it’s happening every day here in town. I mean, look at Ashley Greer over here. Is it the cutting board? I’m wearing your t.
Sharon Cline: [00:13:08] Shirt by the cutting board, charcuterie.
Stone Payton: [00:13:10] The board and box the board in box. Forgive me, Ashley. I’ll get it. She was kind enough to give me a shirt, but I couldn’t read it fast enough before I started talking. You know, she’s getting some momentum. She’s got a space over there. We’re going to be at her ribbon cutting. And of course, you know, my new news I got we got a golf cart.
Sharon Cline: [00:13:26] That’s right, the Business RadioX golf cart.
Stone Payton: [00:13:28] So I’m planning to drive the golf cart there in park. I should have my Business RadioX decal by then, but no, it’s happening every day. You have all of these great. These marvelous. And what’s nice is they people have found in this community and I think it’s the real secret to getting a successful business off the ground. It’s not just something they thought they wanted to do. They found a need, a desire, and they filled that need. And then they did it in concert with their values. And what what makes them happy. And the marriage of those two things is beautiful.
Sharon Cline: [00:14:03] It is. It is. And it’s exciting to see how many different businesses intermingle in this whole in this community. I think last night she board and box was was part of diesel David’s event last night and it was amazing.
Speaker1: [00:14:16] Oh man.
Stone Payton: [00:14:16] Did you see that layout.
Sharon Cline: [00:14:17] I did. There were pictures of it online.
Speaker1: [00:14:20] She was beautiful.
Stone Payton: [00:14:21] And then like you had, you had Lauren and Cody Bolton were there and they brought like these bags of pies. Right. And I just and by the way, my wife is like a super fan of Cody Bolton. And so when we got the we got the golf cart and it’s got a nice radio in it with a good sound system. And so we have one CD in the golf cart and it’s Cody Bolton and her favorite song on that CD. She loves all of them. She can tell you she can sing. Every word is well-worn bar. So we took a little video of her singing Well-worn bar, and we posted it on Facebook this morning. And but it’s fun to to know people like that and be able to let them. People like Cody. And Lauren and Ashley and David know how much they’re enriching our lives. Right? So anyway, so just being a part of the community really did. I’ll take credit for that. It motivated me to try to figure out a way to to help them. So that’s going well. We’ve got to keep our foot on the gas and make sure that we’re serving that community well. And and we’ll continue to try to find ways to serve them. And we’ll take a page out of David’s book. And I know you practice this as well. You know, if you want to find out how to help them, ask them, you know, what do you guys want? What would what would is something we can be doing. And so we’re going to try to be good at creating that feedback loop and return that that learning to the organization. So got that. My new shiny ball, though, I got to tell you, what’s your new shiny ball? Many of our listeners will know anyone who’s had a conversation with me and considered the idea of becoming a client.
Stone Payton: [00:15:54] Where we do that, where where we create that customized show and create a show concept that allows them to to shine the light on other people and genuinely serve the people in their ecosystem that they want to build those relationships with. Many of them know our minimum performance standard at Business RadioX has always been for two decades now is we’re a money machine. So our minimum performance standard is to double your money. Now our studio network is very autonomous, like Karen Nowicki out in Phenix. We don’t tell her what to do. We share best practices. There are very few rules. She taps into our brand equity. Everybody wins. But we don’t. We don’t dictate like you would in a formal franchise, a lot of the activities. And so for that reason I don’t make this commitment for the other studio partners but a Cherokee business radio, that is a guarantee we’re going to double your money. If you’re a traditional client, you come in, you put a dollar in in our money machine, you’re going to get that dollar in another one back. And what our target is really 5XAA 400% ROI. So if you put that dollar in, you’re going to get that dollar and then four more back. That’s what we’re targeting. But because our minimum performance standard is doubling your money, I made an appeal at Woodstock Business Club and I’ll make an appeal here on the air. I’m in search of twins because I want to do a promotional campaign built around twins.
Sharon Cline: [00:17:25] Oh, my goodness.
Speaker1: [00:17:26] That’s genius.
Stone Payton: [00:17:27] So I’ll take your help. David’s help. I’ve already mentioned to John Cloonan, my marketing buddy, and we sponsor his motorcycle racing pursuits to help me think through writing the copy and how to. But I just think it would be fun if we could figure out a way to to. And I want twins of all sizes and shapes and ages and genders and so, so smart. So if you know twins out there and you know we’re not going to go, you know, to like a formal booking agency and, you know, book the most beautiful European twins or whatever for a gazillion dollar people, I want real people. And but we’re going to do the we’re going to do the Twins thing, or at least you know what? So this idea is every bit as refined at this point while we’re on air today as the Main Street warrior.
Speaker1: [00:18:08] Idea was when I came to you and David.
Stone Payton: [00:18:10] Yeah, but I don’t know.
Speaker1: [00:18:12] It seems like a cool idea.
Sharon Cline: [00:18:13] It’s a great idea. And you know what I like, too? That you will find some people in Woodstock that are twins, you know? So it still continues to be part of the community.
Speaker1: [00:18:20] Which.
Stone Payton: [00:18:21] We most certainly will. And equally exciting is because we have built those relationships around town at Young Professionals of Woodstock, Woodstock Business Club, all just reformation under the Elm Tree. I got lots of networking spots, Jekyll.
Speaker1: [00:18:39] You know.
Stone Payton: [00:18:40] Stout all these places because they want to help. They you never know who knows who. And so while they may not be a twin, you know, they’ve got a cousin that knows somebody or they know somebody that’s got a set of twins. And so I really I have every I really believe that making this appeal, if I just in this community, if you’ll let folks around, you know what you need and want man, they will bend over backwards to try to help you get it. So I bet you I probably get flooded with twins and I hope I do. And we’ll anyone who wants to participate in any of that, we’ll we’ll make it happen. But that’s my new shiny ball.
Speaker1: [00:19:19] That I’m chasing.
Sharon Cline: [00:19:19] No, that I feel like I got, like, a little insider information today. That’s cool. It’s it’s very creative. But that’s what’s so cool about you is how creative you are. Like thinking outside of the box of what we what traditionally Business RadioX has done. So that’s what’s cool about Main Street Warriors too, is I was like, what are what are you doing? Like, you had to explain it to me. I’m like, This is genius. So and what I really love too is like, you are still promoting that notion of let’s highlight and give people a space to explain who they are, why they do what they do, what’s important to them. And that’s what I love about my show, is because we really do focus on who the person is behind the name. So it’s not just diesel. David It’s like if you are around David for a few minutes, you’re like, Oh my gosh, I believe in everything that.
Speaker1: [00:20:00] You’re doing. Oh, he’s infectious. Yeah. And you were so many other.
Stone Payton: [00:20:04] Yes, Right. So tell me. I’m going to. Okay, I’m getting. No, I want to know what are some of the things that you’ve enjoyed the most? And has anything surprised you or really stood out for you?
Speaker1: [00:20:17] I would say.
Sharon Cline: [00:20:17] The biggest surprise since doing the show and it’s been it’ll be a year in July. So. Oh wow, time goes by fast. It’s been it’s the most fun I have during the week is this show but also I think. When I’m interviewing someone that I’ve never met before. Complete stranger. You know, we we talk a little before the show and then when we do our interview, there is just an energy about it that I know that I am looking at someone’s heart and I just need you to have the words to to show me your heart or explain your heart. And once we do that, I swear we are friends. We are all friends, right? And I mean, I really believe that I could contact anyone who’s been on the show and say I’m having trouble, and like, someone would come and help me. I really do, because there isn’t. It’s like an energy exchange of let me highlight who you are. And then they tell their story. Who doesn’t love to explain their story and why they do what they do and everybody wins. It’s like such a joy. So I think that joy really is something that you can feel, and I love that I could go to any of these little businesses and and feel like I’m speaking to a friend who I, you know, didn’t know last week. It’s crazy. Isn’t that great? A very interesting kind of dynamic.
Stone Payton: [00:21:32] Well, and I do believe with all of my heart, if next week you decided to quit doing this, you stopped doing the voiceover work and you sold office furniture. Right. You’re in a whole new career, right? You’re selling, right. All right. I believe you could reach out to every one of those people you’re describing a I think they would take your call. B, I think that they would entertain a conversation with an open mind about the products and services that you’re offering. I really believe if they were at all in the market for some office furniture or might be in the near future, I think anything else being close to equal, I think you would get the nod. I think you would get the business over the other person. I really believe if their brother in law was in the office furniture business. Right. And let’s say it’s a guy and and and his brother in law is in the office furniture business and his wife is is like, no, you have to buy it from my brother Rusty. And so he’s going to buy the office furniture from the brother in law. He has to, for the sake of his own peace of mind in his life. I still believe even then that person is still going to try to do everything in their power to help you. They’re going to let other people know you’re in the business. They’re going to try to introduce you to other people. Don’t you think that? And I think that’s why the ROI is comes from this.
Sharon Cline: [00:22:51] That’s true. And I think part of it is the the intention is for for good, like truly good. And I do think that if there were any ulterior motives by now, it would have all fallen apart and would not work at all. But knowing that my intention truly is to highlight someone’s like heart and what they do and what they think about what they’ve learned, especially talking about fear and how that can limit your life so much. And everyone knows what that feeling is like. How do you manage around that? You know, because I think about it all the time. So it’s really wonderful for someone to say, Here’s what I’ve learned. So I get to love on someone, someone gets to share their story, and then anyone else who listens could maybe get an inspiration or or a lesson that they never really even thought that they would get on a radio. And I do think it works like it just works. It’s really it’s really been very special to me. It’s like such a joy.
Speaker1: [00:23:44] Oh, I’m delighted to hear.
Stone Payton: [00:23:45] Okay, So the show is called Fearless Formula. What did fear ever come into play at all when you started doing this? Yes.
Sharon Cline: [00:23:52] Okay. Let me walk in the building shaking and everything. Yeah, I would say yes, because I never I don’t really have a specific plan in talking to someone. I have a very curious mind and it’s annoying sometimes. So I really appreciate that people let me ask questions because the reason I’m asking is not so that I can find something to get out of you, but it’s really just to understand how do you move through the world? What is your world experience like with a business slant? And so I’m not the biggest business person, but I do love that there are more things about us that are like than are different. No matter what industry, no matter what aspect of your life you’re talking about, whether it’s homeownership or or driving to work can be scary. Like everyone knows that feeling of fear. So just being able to say, Well, what did you do during the pandemic? That’s like one of the big things I ask because a lot of businesses didn’t survive and some did. And how did you do it and what would you do differently if you could start over? I mean, these are lessons that I think about all the time for anybody. And it’s so nice to know that I pass by people every day. But coming down into Woodstock and seeing someone’s face that I recognize from an interview that I did there, not a stranger to me, they’re a human who’s had their own life experience. You can appreciate where they’ve come from and just having that appreciation of who someone is and why they do what they do makes me want to solicit their business. It makes me want to say, Yeah, I really could use some help with my air conditioning, you know, or whoever plumber, you know, has been here. So I really appreciate the relationship and it’s so important to talk about it from a people aspect, not just. Business and money in numbers, but people are behind it. And I just love highlighting that. That’s how that’s how my brain works.
Speaker1: [00:25:37] So how did.
Stone Payton: [00:25:37] You get past the initial fear? Did you just tough it out? Did you block it out or.
Sharon Cline: [00:25:42] Good question. Oh, man. How did I think I just felt it but did it anyway. And that is really pretty much how I live my life. You feel the fear and do it anyway, because really, once you are sitting with someone, we’re just having a conversation. It is not a major, you know, dissertation about how you got from point A to point B and explain it all and Excel spreadsheet. Nothing. It’s just tell me who you are. Explain to me who you are. And I think just coming at it from an energy of I really just want to understand who you are and what makes you tick when you have that energy. It’s really almost like we could have we could be sitting anywhere having a beer together.
Speaker1: [00:26:22] You know, we probably should have done that.
Stone Payton: [00:26:23] We probably should have taken a remote kit and headed over to the Reformation or to Stout or Jekyll and just sat down.
Speaker1: [00:26:28] Exactly. But it feels does It does. You know what?
Stone Payton: [00:26:31] I think it feels that way. And Lee and I, when we were getting this thing off the ground and trying to replicate it because we started with just the one studio down in Sandy Springs, the the tone that we wanted to create. And I think we’ve we’ve pulled it off in most cases is, is like you’re sitting there and you’re sitting at Jekyll and you’re having that conversation over a beer and a table next to you just can’t help but but lean over and listen in a little bit, don’t you think we create that tone?
Sharon Cline: [00:26:59] I really do. And I think that’s it’s true because the things that we’re talking about aren’t necessarily, you know, all the ROI that you have to deal with and all of the ins and outs and like the boring kind of not really fun parts of business, but it’s.
Speaker1: [00:27:12] Fun when the check clears. Well.
Sharon Cline: [00:27:15] That’s the whole point of it all, I guess. But but still talking about kind of what it is that sort of drives you. I mean, when they’re doing the charitable Charitable Pursuits show and I’ve been lucky enough to sit on those because I’ve produced a couple just watching, not participating. So much, but just watching the different slant of that show compared to mine, which is all like, Tell me about how you manage your feelings. Charitable Pursuits talks about why. Why do you why do you give What is it that drives you? How can other people be inspired to give? And that is so inspiring. And if you and I were sitting at a place like Jekyll and having a beer and we’re talking about that specific subject, somebody will overhear it and be able to identify with it. So you’re right, it’s not just, you know, business business. It’s more like how can how can I contribute to my community? How can I build relationships? How can I help someone else? Because we’re all helping each other. And I think that’s why we’re here is to help each other.
Speaker1: [00:28:13] I guess. Amen. Well said.
Sharon Cline: [00:28:16] It’s funny. I didn’t know what we were going to talk about today. That’s the best part about this show.
Speaker1: [00:28:19] I didn’t really I.
Stone Payton: [00:28:20] Mean, I knew I wanted to say a couple of things about Main Street Warriors and mentioned. But yeah, I mean, you see me, I don’t have a notepad or anything.
Sharon Cline: [00:28:26] Either except my phone because I get nervous and I’m like, How do I introduce Stone, who I’ve known for like a year and a half now. But still, I think I think you’re right that it is really it’s it’s not something to feel like you’re out of your comfort zone. If you’ve ever had a conversation with someone anywhere, it is exactly the same energy right in here. And people do get nervous before they come on if they’ve never done a show before or, you know, spoken.
Speaker1: [00:28:49] But don’t you find.
Stone Payton: [00:28:50] That more often than not, the microphone kind of melts away pretty.
Speaker1: [00:28:53] Quickly?
Sharon Cline: [00:28:53] It does. It does, because you really do It is an energy of of just tell me your story and you don’t even think about I don’t even think about what I’m saying, which probably shows sometimes. But I’m just saying, when someone comes in here who’s never had that experience before, it isn’t something that they they always leave. Happy is what I’m trying to say. They’re not concerned. Oh, did that sound good? Did that not sound good? It’s your story. It’s we’re just highlighting who you are and what you love and what you wish you did different or what you learned or how you give back or your thoughts. You know, who doesn’t want a moment to kind of say, this is what I was thinking about? Like you today, you just shared your thoughts. Yes.
Speaker1: [00:29:32] That’s just what’s on my mind right now.
Stone Payton: [00:29:33] That in a golf cart, because, you know, I gambled and came down on the golf cart and there’s this little stretch between where you’re allowed to drive the golf cart and where the office is. And it’s like 75 yards and there’s a sidewalk. And I gambled today and I don’t know, we need to get the chief of police in here, build a relationship and say, look, can you cut us some slack on this one little stretch?
Sharon Cline: [00:29:52] But if you ever see this Business RadioX golf, the only.
Speaker1: [00:29:56] One it’s the only one I don’t want to be.
Stone Payton: [00:29:57] Unsafe. But I mean, I feel like if I can come up, I don’t know, I probably shouldn’t do all that on the air. But anyway, I’m just talking about what’s on my mind. I have a technical question for you, and there’s no right answer. But but it occurs to me when you put the headphones on, don’t you feel like there’s like we’re in a little bit of a bubble? Like, I wonder if that doesn’t even lend itself further to to.
Speaker1: [00:30:18] It’s a good question about that.
Stone Payton: [00:30:19] It’s almost like we’re in our own little world, right? I don’t know if that’s true or not, but it feels that way to me.
Speaker1: [00:30:24] It does.
Sharon Cline: [00:30:24] I think that’s lends well for defenses. Is being kind of disarmed, you know, kind of an outside world.
Stone Payton: [00:30:33] They’re out there, right?
Speaker1: [00:30:34] They are.
Sharon Cline: [00:30:34] Sometimes you hear the rain and you’re like, what is it raining? I’m in this little booth. It’s so nice because it really does feel like you don’t have you’re not distracted. You don’t have a thousand different things that you need to be doing, checking your phone or anything like that. We get to focus on each other and that’s the whole reason to be in here. And I don’t do that very often in other areas. So if I went to go see anyone like I had bananas and beehives on a couple of weeks ago, if I went to go speak to her in her shop, well, she’d be busy, you know, And it’s very difficult, which I get, of course. But it’s so nice to have a dedicated time to really get to know someone in a very intimate way that, you know, is so positive in the end. And I remember you told me this in the beginning. No one has ever left unhappy. And it’s the truth. We sit here after the show, 30 minutes, 40 minutes, we still talk. And I’ll be like, oh, man, I should have asked you that, you know, on the show. But it’s still just fun because I’m still truly invested in who someone is and what they what they do and what makes them tick. And it’s hard sometimes to to think of all the great questions. I mean, I’m always off the.
Speaker1: [00:31:36] Cuff and.
Stone Payton: [00:31:37] You can always have them back. Right? Exactly. So that’s fun. And did you see my studio upgrade?
Speaker1: [00:31:42] Yes, I did.
Stone Payton: [00:31:43] So we’ve had these really cool core board signs, logos for people, underwriters of shows. But with the Main Street Warriors program, the ones that do the Special Forces or the annual, you know, we’ve created these foam core things. But the way we did it, you had to they were like semi-permanent, right? Like you could put them on if you took them off. You’d better be careful. Yeah. So I finally figured out how to do it with magnets so we can move them around. So, like, if somebody was was specifically sponsoring today’s episode, we can move it where I’ve got the Main Street Warriors theme, we can put their deal. Isn’t that cool? We can move the logos.
Speaker1: [00:32:17] Yeah.
Sharon Cline: [00:32:18] And it’s a great opportunity for different businesses. So that wasn’t David’s idea.
Speaker1: [00:32:21] I thought, That’s on.
Stone Payton: [00:32:23] Me. David doesn’t win everything.
Sharon Cline: [00:32:28] I can’t. Sorry. I wasn’t expecting you to say that. Good for you.
Speaker1: [00:32:32] That’s right.
Sharon Cline: [00:32:33] Good for you. That was genius.
Speaker1: [00:32:34] To you twice.
Sharon Cline: [00:32:35] You’ve been called a genius today. No, that’s awesome. But I love that, too, because it does give people a little bit of extra highlight which who doesn’t love that? So I just think the premise and the execution of it is just so beautiful and it is not too complicated for me to figure out how to do on my own as a producer. So and doing the show so I know someone else could come in here and learn it too, if they wanted to. It’s not it’s nothing that, you know, takes a genius.
Speaker1: [00:33:01] And our clients don’t.
Stone Payton: [00:33:02] Even have to run the board. But you’re right. I mean, I mean, I’m not a radio guy. I’m a sales and marketing guy. Right.
Speaker1: [00:33:06] But you do the board.
Stone Payton: [00:33:08] I do. But it’s like the Playskool version of a board. It’s high end. You know, in the old days when we got started, you know, it looked like a rock band. The machine you had to have there and you had to have 2 or 3 different boxes that you plugged the headphones into and all that jazz. And now, because podcasting in general has become so prolific, you know, there’s this whole cottage industry around the equipment and the software and, you know, and that with 20 years of workflow knowledge, it’s gotten easier and easier and and easier for.
Speaker1: [00:33:34] Do you ever.
Sharon Cline: [00:33:35] Want to add cameras.
Speaker1: [00:33:35] In here?
Stone Payton: [00:33:36] Yes, there is a trade off with using video in this environment versus just audio. And so every situation is different because again, if you go back to the core purpose for most of our clients, the the priority is building the relationship. That’s right. And if you don’t if you if you do video, and particularly if you don’t handle the video aspect of it well, it can actually add friction to the whole dynamic. Right. We’ve seen this in the conference and trade show work that we’ve done. I’ve seen it in studio. Right now you and I are ultra relaxed, even a brand new client who’s never been on the mic by this time in the conversation, they’re so happy. They’re so relaxed. Yeah. But I got to tell you, you know, for so many people and a lot of people were interviewing are not they’re not media trained, they’re not professional actors or voiceover.
Speaker1: [00:34:27] People or anything like.
Sharon Cline: [00:34:28] That. They’re really in the trenches of their business.
Stone Payton: [00:34:30] Exactly. And so you throw a camera in their face, you know, and start videoing. They start to worry about the mustard on their shirt and their hair. And are they and they don’t feel like they can refer to their notes. Right. So, so so it’s it’s not that one is good and one is bad, but you’ve got to you need to take that into account. And all that said. And so every situation is different and our priority in serving the client is what is going to help you get to your desired outcome. If adding video is going to get you 100 more likes on social media, but it’s going to add too much friction to the to the environment. Our council is going to be know now if you check clears will video, but I’m just saying that’s going to be our our our council. However, one of the things that I’m working on and we have in the past even I have done where we video the sound check and we video do like the Facebook Live thing or do restream and then we tell them to listen to it and to the whole show. Head on over to High Velocity Radio. Turkey Business RadioX dot com or whatever so that we’ve had great experience with and that was cool. We’re going to have video capability because there are situations where it doesn’t add friction and everybody is cool with it. In fact, they even would appreciate having some video captured. And there are some distinct advantages in video as a medium and some distinct advantages in audio as a medium, which I’m happy to describe in a moment, if you like. But what we are going to do is we’re going to continue to explore the most inobtrusive is that a word? Whatever is not going to get in the way.
Stone Payton: [00:36:05] Way to have a 1 or 2 camera angles in here where we can capture on video if that’s what the client wants and we’re going to work through how to so that the guest are very comfortable with that. And it’s just kind of in the background out of the way so that we can capture that for them. And, you know, we’ll add a premium to that fee structure because that’s a whole different ballgame that, you know, cutting the video, adding all that jazz. Exactly. But to me, it’s a both and let’s make it available. Let’s make it easy, because I have had, you know, after everything I just said, I’ve had people come in here and say, well, is it okay if I video myself? Absolutely. Or they’ll say, Is it all right if I video this whole thing? At which point I’ll often say, Well, let’s check with our other guests, you know, because I’m again, my priority is relationship and environment. So another thing we are working on is to to have an unobtrusive way to capture video when it is warranted. I will share with you in general, video is such a marvelous vehicle for storytelling, but for some of the reasons I just described earlier and there are some others, this platform is infinitely more powerful for story gathering. It’s much easier if you’re working with people who are not professional actors. Story get this This platform is so much easier to gather story is with this. There’s not the lighting, there’s not the setup, there’s not that friction I was telling you about that can occur, you know, that kind of thing.
Sharon Cline: [00:37:37] People ask me that when they come in, Is this going to be on video?
Speaker1: [00:37:40] And I and some are very nervous about it.
Sharon Cline: [00:37:42] They don’t like it, some do not like.
Speaker1: [00:37:43] And you get the whole.
Stone Payton: [00:37:44] Continuum, right? And I’m like, oh my gosh, is it okay if I video it or do you have a way to video? So, so it is an infinitely more powerful tool for story gathering in most circumstances. And if you go back to desired outcome, if your desired outcome is to double, triple, quadruple your money, if it’s to build relationships, real relationships real fast and get to the point where the people who are important to you are writing you checks or teeing you up with people who are writing you checks. If you’re focus is ROI and building relationships, story gathering is your path. And I’m not saying you can’t incorporate video in the story gathering, but the default slam dunk automatic always works, never doesn’t work. Way to gather stories. I mean, this is a content factory, right? It is a gathering stories and really building that relationship. Audio over video hands down.
Sharon Cline: [00:38:40] That’s so interesting because people focus so much on using social media with these videos. Like I had a woman on here who does the snuggly blanket company and she when she came in, videoed that she was doing this, videoed some of the logos. She said, I’m always looking for content because I have to fight to get myself out there like three times a day. Oh, it’s a.
Speaker1: [00:39:00] Hungry beast, those social media.
Sharon Cline: [00:39:02] Platforms. It is. And I think it would be even for myself, I need to kind of embrace that. I haven’t yet. So but it’s not something that I think about is perfect for everybody or their business. But I do see that social media uses video so much.
Speaker1: [00:39:15] That it really does.
Stone Payton: [00:39:16] And you can the other thing, once you have audio, you can still go you can you can lay video on top of it, B-roll, you can do really compelling images, Just.
Speaker1: [00:39:26] Do your logo.
Stone Payton: [00:39:27] Right. So all of those things and again, just like the technical equipment, those tools are getting easier and easier and less and less expensive to use. So, so, you know, that’s our take on audio and video. So we want to do what the client wants to do, but we feel an obligation to share our counsel with them about how to go about it. Now that being said, you know, I mentioned earlier how how prolific podcasting has become. Well, I’ll give you a sobering stat. Well over 80% of podcasts fail, meaning they produce three or fewer episodes and they don’t get the outcomes that they thought they were going to get. So they stop. Okay, that’s podcasts in general. Over 96% of business podcasts fail. For those that mean they they produce three or fewer episodes, they don’t get what they thought they were going to get. And again, it’s because they’re doing more storytelling is a big piece of it. And the other thing is they’re they’re following the old traditional terrestrial model of getting trying to to to get the message out to a gazillion people. Hope that and hope and pray that that some and they know it’s going to be a small group and often it’s not any group at all hoping that some of them will then hear it and then actually listen to it and then and then download their white paper and then and then sign up for their newsletter and then take a call and then book the demo and then have another conversation and then accept a proposal.
Stone Payton: [00:41:01] And so they’re trying to work this funnel from the very top. And again, it can be done. It has been done, but obviously it’s done, you know, three and a half or less percent of the time. And so that model, even if you even if you are doing all the things that I’m telling you about and canceling, if you take this extremely powerful platform and you do that, the chances, the likelihood of you being successful and getting a return on that investment and reaching your desired outcomes is, I mean, almost zero. I mean, it’s three and a half to, you know, less than 3.5%. However, as you’ve observed, and it’s probably true about a lot of tools, this is just the one I know if you use this platform to serve first, serve early, serve, often genuinely invest in the other person in the room, give them a chance to share their story, promote their work, tell you what’s on their heart, and aim it that way. I mean. I mean, it just always works.
Sharon Cline: [00:42:03] It’s crazy. It’s true because I have gotten voice over work and through through the relationships that I’ve made here. And it’s it’s a natural fit, too, because who they get to experience in my asking questions is really me. You know, I really don’t have a whole lot else to pull from. Like, I do have some notes sometimes, but really who you get to see is like who I genuinely am. And so it’s I’m not a mystery. I’m not like, you know, potentially a bad experience, I would hope. But I like that they already have a relationship with me. It’s just set, you know. And I think, like you were saying, they get to share their heart. You get to share who you are, and everyone really leaves happy. It’s it’s great. It works. And I love that I don’t have to worry about being on an island by myself trying to make my own little podcast work. I’m not I don’t know a whole lot about it. And I know you can learn and people do and they make it work. But for myself, the likelihood of of being consistent and sticking with it and not having the support that I have here, I don’t think it would have I don’t think it would do. I don’t I’m sorry. I just.
Speaker1: [00:43:05] You know, so I got to ask.
Stone Payton: [00:43:06] Once you establish that trust and credibility and you’ve got that that thing that just happens in here, do you ever, like, slip into any of your characters that you do for voice.
Speaker1: [00:43:14] Over? Like, because.
Stone Payton: [00:43:15] You’ve got all these accents, you’ve got these characters, you’ve got I mean, you have an incredible range of talent. Once, once you get the comfort level going, do you like slip into some of that stuff?
Sharon Cline: [00:43:23] Sometimes I do because I especially because I had a gentleman in here, Derrick Jensen, who is with Precision. It’s power washing. He’s from Boston. And I was just like, oh, no, I, you know, grew up in Massachusetts a good bit. So I totally was like, let’s get into let’s start saying wicked. Let’s just it was actually very fun because in speaking with him, it reminded me of my family members back home and it felt like I was speaking to my uncle or my brother or something. So it’s kind of crazy how you can identify and find commonalities between all kinds of different people because like I said, we are more alike than we are different. So it’s really fun to to highlight that part of it.
Stone Payton: [00:43:57] And the platform, of course, does facilitate all that. But the what we do and why we do it also attracts like minded people that have that same value system. I’ll give you a specific example. A gentleman by the name of Chris Creekmur Atlanta Drone Cleaning. He does the and he’s got like this, you know, big drone thingy that goes up and washes the buildings and the roofs and all that. Let me tell you what he organized. Now, this is a guy that is in this I’m I might use the wrong term power washing roof, washing, building, washing. He invited three other people in that business to come in here and talk about their business. They were all about trying to help each other, collaborating, working together on projects, referring. And and what I’m getting at is clearly Chris Creekmur is of that same ilk, right? He’s cut from the same cloth. His value system is so wholly consistent with with ours and what we’re trying to accomplish. So when you when you approach something like that and not only espouse the value, but you but you visibly live into it, oh, my goodness, you attract other people that are exactly the same way. And I mean, what a gift that is.
Sharon Cline: [00:45:07] That is because they could be competitors, right? They could.
Speaker1: [00:45:10] That’s how most people in most markets. Exactly how they would attack. Yeah.
Sharon Cline: [00:45:13] No, this is my job, my business, my market, my Woodstock, my whatever, my town. But there is room for everyone. And I just love the notion of that, which is what we talk about here on Fearless Formerly, too. We talk about how there is room for everyone in this business to have a space to succeed, to live their dream. It’s not like it’s abundant. You know, there’s there’s always going to be people who need a service. So I think one of the best parts about it is that energy of collaboration. And like I was speaking to, I want to say it was bananas and beehives who was here a couple of weeks ago. She was saying that there was a time during the pandemic where they one of the other businesses that’s got a sort of similar theme as hers across the street from her ran out of supplies and she provided the supplies. That is fantastic because they are all helping each other. Yeah, because we’re all just trying to and there’s plenty of opportunity.
Stone Payton: [00:46:07] And I’ll tell people that anyone who’s listening right now, if you think you want to get into the podcasting world, sit down with me. Let’s go have a beer. Look, I’d love to have you as a client, if that would make sense. And it would serve you. But if not, maybe you should be doing your own thing out of your house or. Or in your own space or whatever. I will open up my playbook. I will share with you because we’ve probably made every mistake you could possibly make over the last 18, 20 years. And we really have kind of refined the workflow. We’ve learned what what equipment to, to, to purchase and use. We’ve learned how to convert this into actually making money, which again, 96% have not. I mean, that’s a that’s a very sobering statistic. But man, can I could probably shrink the timeline and remove a lot of the friction for you, save you a lot of heartache. And I’m happy to do it that in no way if if helping you do podcasting the way you want to do it is somehow going to threaten my business. I got other problems. There’s something I’m not doing right. You know what I mean?
Speaker1: [00:47:11] I do. Yeah.
Sharon Cline: [00:47:12] I do. What I love, too, is that you’re so open to being able to share and you do genuinely want people to succeed walking down the street. I’ve always told you this. Walking down the street with you in Woodstock is like walking with the mayor. Like, you know, everyone. Everyone knows you and they all are just like, so happy. Oh, stone. And it’s like you’ve only been here, what, two years? Goodness. Like, I’ve lived in this town quite a while now. So it’s like, Oh, I got to take some notes from you, Stone But it’s because you do try to build relationships and help people genuinely want to help people and see them succeed.
Stone Payton: [00:47:41] I’m just selfish. I just want to be loved.
Speaker1: [00:47:45] I’m just trying to get somebody to buy me a beer. You know, if you’re.
Stone Payton: [00:47:48] Nice enough to people, they will buy you a beer, right?
Sharon Cline: [00:47:52] No, but like watching people succeed and that joy that you get in watching them succeed does come right back to you. So every time.
Speaker1: [00:48:00] Tenfold and.
Stone Payton: [00:48:01] Probably for most, at least in my case, for me, not in a way you would think like it’s almost never like a straight line. It seems like. But somehow, someway, it circles back in the weirdest way. You know, it’s amazing.
Sharon Cline: [00:48:13] Well, how could people get in touch with you? What is the best way?
Stone Payton: [00:48:16] So my direct line is (770) 335-2050. And you can text there as well. I’m a lot better about reading the text and responding to that than I am about picking up the phone. I’m off and on another call. I don’t often have my ringer up, but if I have my ringer up and I see it, I will grab it and say hello. But you can text that my email is stone s t o n e at Business RadioX dot com. If you want to learn what we’re more about, what we’re up to network wide, go to Business RadioX dot com. We got a lot of cool stuff up there. If you’re one of those aspiring podcasters, go check out Pro Tips. There’s a ton of stuff there that that can help you. All right. So that’s my that’s my phone text and email address if you’re interested at all in learning more about what we got cooking here with the Main Street Warriors program, go to Main Street warriors.org and reaching out to me in any of those ways, I’m quite sincere when I say, yeah, I’m happy to set up a zoom call. I’m happy to set know just a phone call, trade emails or whatever. But honestly, I just as soon head down and sit under the elm tree at Reformation, have a beer and talk it over. So and just.
Sharon Cline: [00:49:29] Get to know people too. Absolutely no obligation.
Stone Payton: [00:49:31] And if the weather’s good, I’ll show up in the golf cart and we’ll take a ride.
Sharon Cline: [00:49:36] And if anyone owns any twins out there.
Speaker1: [00:49:38] Yes, Yes.
Stone Payton: [00:49:39] Seriously, I am in search of twins.
Sharon Cline: [00:49:42] I really thank you so much for coming in here and chit chatting today because we haven’t had a time to really focus on on this since we started chit chatting at all last year. So thank you for your time and for being so generous with your spirit and energy and really having a joy to watch other people succeed that I know I feel when I get to be with you.
Speaker1: [00:50:00] So thank you.
Stone Payton: [00:50:01] Absolutely.
Speaker1: [00:50:02] My pleasure.
Sharon Cline: [00:50:03] All right, everyone, thanks for listening to Fearless Formula on Business RadioX. And again. This is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.
by angishields
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you’ve been at this a minute. I’m sure you have several reasons for what you do. But what would you characterize as one of your favorite reasons to host a podcast?
Lee Kantor: [00:00:17] Yeah. My favorite reason to host the podcast that probably is the least measurable way to show ROI, but to me is probably the most valuable, is that I love learning new things. And hosting so many shows over the years has given me access to some of the smartest people that I’ve ever met. And I got to ask these people questions directly. I was talking to, you know, famous authors, speakers, leaders, people who have done amazing things and I’ve got to ask them questions that were important to me. And I’d get an answer that they would share with me, which I would share with all the listeners.
Lee Kantor: [00:00:56] But I think that that ability to get advice from experts is my favorite thing, and it’s something that we use kind of strategically in our business. Periodically, when we’re looking to get into a new area or looking to learn something, the first thing we’ll do is we’ll just spin up a show about that topic, and then start asking people and getting real intel from people that are doing it. Talking about it has helped our business grow quite a bit.
Lee Kantor: [00:01:26] And I think this is one of those things where it’s difficult to put a number in terms of ROI on, but it’s extremely valuable. Because the people that we’re communicating with and interviewing and meeting and building relationships with, these are people that folks would pay, you know, hundreds, thousands of dollars to just ask the same questions we got to ask them and get access to them in the manner that we got access to them. So, I think the vast majority of the knowledge I have and the knowledge that I share even in this podcast has come from people that I’ve interviewed in the past.
by angishields
Please log in to view this content
by angishields
Kristine Grow is a spokesperson with the Coalition for Medicare Choices.
The Coalition is a national grassroots organization of 2 million Americans working together to protect what matters most to us.
With Coalition members in all 50 states, the District of Columbia, and Puerto Rico, we’re working together to protect and strengthen Medicare Advantage.
Resources:
Follow The Coalition for Medicare Choices on Facebook and Twitter.
This transcript is machine transcribed by Sonix
Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for High Velocity Radio.
Stone Payton: [00:00:14] Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. This is Stone Payton with you this afternoon. Please join me in welcoming to the broadcast with Coalition for Medicare Choices, Ms. Kristine Grow. How are you?
Kristine Grow: [00:00:34] I am well. How are you today?
Stone Payton: [00:00:36] I am doing great. This is such a timely conversation for me for for reasons that will unveil here in a in a few moments. I’ve got a thousand questions. I know we won’t get to them all, but maybe a great place to start would be if you could articulate for for me and our listeners mission purpose. What are you and the coalition really out there trying to do for folks?
Kristine Grow: [00:01:00] Yeah, thanks very much for that question. So the Coalition for Medicare Choices represents millions of seniors from around the country who come together every year to let their lawmakers in the state and in Washington, D.C., know that Medicare Advantage is important for their health care coverage. It’s a great program that delivers very high satisfaction, very affordable, lots of great benefits, and it deserves to be protected.
Stone Payton: [00:01:26] Well, it sounds like a noble pursuit to me. So now I’ll tell you why it’s so timely. My wife, who has a real job with a little company called IBM, is looking to hang up her cleats before too long and she is 65. We are getting so much in the mail. We’re seeing so much on the television. So I got to tell my listening audience, if you want to get some great insight from some really smart people like Christine, get yourself a radio show. You can you can learn a lot. But maybe, you know, maybe that’s a great place to start is like, you know, the differences in in, you know, original Medicare and Medicare Advantage. And even for me, candidly, like there’s Medicaid and it sounds so similar. Can you just help us with some terms and some distinctions?
Kristine Grow: [00:02:12] Sure. So let’s talk first about the difference between Medicare and Medicaid. Medicare is a health care coverage program offered by the federal government that covers Americans who are 65 years old or older or who have certain illnesses or disabilities. For example, one of the ones that people are most familiar with is if you have end stage renal disease, you’re eligible for Medicare. Medicaid is a state run program. It’s actually a partnership between the federal and state governments that covers low income Americans. So if you have a family or household income that is below a certain threshold, you qualify for Medicaid coverage. Now, it is possible that you could qualify for both programs. You may be over the age of 65, for example, and may have a low household income. And that case you may qualify for both Medicare and Medicaid, which would make you something that we call a dual eligible, which means you are duly eligible for both programs.
Stone Payton: [00:03:16] All right. And so you got original Medicare and you got this Medicare Advantage. Talk about that distinction a little bit.
Kristine Grow: [00:03:24] Sure. So when you become eligible for Medicare, you have a choice. You can choose what coverage you enroll in. Medicare Part A and Part B are both part of what’s called original Medicare, and that is the basic Medicare program. Medicare Part A covers a good chunk of hospitalization costs. Medicare Part B covers a good chunk of many doctor’s services and visits, but they don’t cover everything. For example, they don’t cover prescription drugs. They don’t cover dental hearing or vision. They don’t cover a coordinated care or coordinated special care programs for different chronic conditions such as diabetes or heart conditions or those such things. And that’s why a lot of seniors choose Medicare Advantage, because Medicare Advantage covers what original Medicare does. Plus a whole lot more. So it covers the vast majority of these plans, cover things like prescription drug coverage, dental vision, hearing, preventive care services like screenings and vaccinations for things like the flu. They do coordinated care, which just helps you kind of get all of your doctors and care providers talking to each other so that you get the best of of all that collective insight. Many of them also offer programs to help you manage some of these chronic conditions to help you get better, faster and stay healthier longer. So as a result of all that, what we’re finding today is that more than 30 million seniors and people with disabilities are choosing Medicare Advantage for their coverage. And when our coalition surveys senior voters who choose Medicare Advantage, we find that 94% of them are satisfied with their Medicare Advantage coverage. 93% say they would recommend it to their friends and their family. So this is a really important coverage choice for a lot of Americans. And it’s getting more and more popular. It’s very affordable and it brings them a lot of value.
Stone Payton: [00:05:22] Well, you had me at prescriptions, I got to tell you. So. So take me back to the beginning. What’s the back story on you? How did you get involved in this kind of work?
Kristine Grow: [00:05:33] Well, I’ve been involved in health care for more than a decade now. But, you know, because of this Medicare Advantage program is such an important partnership between the federal government and the private market, the health insurance providers who offer plans that your wife may be familiar with having employer provided coverage. You know, this is a program that encourages innovation. It is competitively bid every year. It encourages the health insurance providers to come up with more creative solutions for improving value, lowering the overall cost for better outcomes. And all of that is just really attractive. And being able to talk about that to an audience and being able to represent the interests of millions of seniors, that’s a pretty exciting opportunity.
Stone Payton: [00:06:20] Yeah. So what are you finding are the most popular benefits? Like what are the seniors most fired up about and really excited about in terms of the benefits here recently?
Kristine Grow: [00:06:32] There are two that they particularly say are very important to them. One is their preventive care services. As I mentioned, it’s things like health screenings, vaccinations, testing for illnesses or other conditions to make sure that they’re identifying illnesses or chronic conditions early and intervening early so that you can get a little bit healthier and avoid hospital visits. Nobody wants to end up in the hospital and nobody wants to end up in a in a clinical setting if they can help it. We find that 9 in 10 of those who have Medicare Advantage are satisfied with their preventive services. Likewise, we find that 9 in 10 senior voters are satisfied with the prescription drug coverage that they get through Medicare Advantage. So when you think about how frustrating the very high cost of prescription drugs can be, that is a really remarkable number. And that’s because these health insurance providers are negotiating lower prices with the pharmaceutical companies. They can represent the individual senior that way, lower their costs, protect them throughout the year as they continue to get different medications. So those are the two that really rise to the top for a lot of seniors.
Stone Payton: [00:07:44] I’ve got to believe you must sleep really well at night knowing that you’re that you’re doing for for these these kinds of things, for these folks. What are you finding the most rewarding? What do you enjoy the most about the work?
Kristine Grow: [00:07:59] I think it’s really hearing from the seniors, what’s important to them and their personal stories. You know, we hear everything from, you know, people who are very well on their wellness journey, and they may take fitness classes, for example, or they may have a very active lifestyle and. And Medicare Advantage plans allows them to continue that very healthy lifestyle and they’re able to do really amazing things. On the other hand, I also get to hear the stories about people who have been very, very sick or have had very serious health conditions in the past, and their Medicare Advantage plans have been able to help them get the care that they need, get the doctors that they need, help them to get better, to recover, to go into remission, you know, and just knowing that their health care coverage is there for them and that they really appreciate that value. I mean, that’s very rewarding. And when they come forward in millions and say that they want this program to be protected, you know, I’m happy to be part of that protection for them.
Stone Payton: [00:08:56] Well, you’ve mentioned, you know, there is a a I guess you would call it a political dimension to this. Right. You have to advocate for this to not only secure the protection that’s been won, but in some cases try to try to expand that, right?
Kristine Grow: [00:09:12] That’s right. And the way that happens is it’s a couple of ways. First, it is a federal government program, which means that every year the federal government and that’s the administration that’s led by the White House, is making decisions about how much the federal government is going to invest in the Medicare Advantage program for the next year. And that happens very early, because then health insurance providers look at that information and they create their plans based on that. So they want to offer these plans for as low cost as possible to seniors with the greatest benefits. This this is a program that has had very strong bipartisan support historically, and the cost of the program are very affordable. The average premium for a medicare Advantage plan is just $18 a month. And a lot of seniors are able to get it for $0 additional premium a month beyond what they pay for original Medicare. So it’s really important. But what we’re finding this year during this time that they’re determining rates for 2024 is that the administration seems to be making cuts to the program, and that means billions of dollars that will not go into the program for next year, which we’re very concerned will mean higher premiums and fewer benefits for seniors and people with disabilities. At a time that the Medicare trustees are projecting that health care costs for Medicare enrollees will go up an average of about 5% in 2024. That’s just the wrong direction. So we’re letting the White House know and the administration know Medicare Advantage deserves to be protected and it shouldn’t be cut.
Stone Payton: [00:10:52] Well, we’re certainly blessed to have you and the coalition working on these issues. What, if anything, can the layperson, you know, like like what can me and Holly and folks like us do? Should we be talking to our local politicians or.
Kristine Grow: [00:11:09] Absolutely. And I would say, Stone, that your voice is more important than mine. And because you have the you are the constituents of the members of Congress and the administration. And what we are encouraging people to do who care about this program is reach out to your members of Congress. Let them know how important Medicare Advantage is to you. Reach out to the White House and let the administration know how important it is to you. Our coalition has some very important tools that allow people to make that kind of outreach very quickly and easily. So if you’re interested in learning more about this and how you can help, we’d encourage folks to visit us on our website at Medicare choices.org.
Stone Payton: [00:11:51] Well, that’s an important resource, I think I confess to you early on. I mean, at this stage, at least prior to this conversation, I got to be candid, Holly and I both I’ll even use the word intimidated, but certainly confused and haven’t really dived into the information, I guess, already, kind of a preconceived notion that we’re going to get misinformation. And I’m sure there is some misinformation, misconceptions floating around out there. But with this centralized resource, I would think that would be incredibly helpful.
Kristine Grow: [00:12:24] Yeah, I would say it’s very important to our coalition that people get trusted, reliable information that helps them make decisions about Medicare coverage. The federal government actually has a really good website at Medicare.gov that provides some very easy to understand and easy to navigate information about how the Medicare program works. They have a tool on there called Medicare Plan Finder that you can use, especially during open enrollment, to help you make a choice that makes sense for you. Our coalition website, I mean, certainly we’re not encourage anybody to make any certain buying decisions. But if you want to hear the stories about the seniors who have chosen Medicare Advantage and just learn more about the general program, we have a lot of stories and resources on our site.
Stone Payton: [00:13:11] Well, that is good to know. And before we wrap, we’re going to make sure that we get those URLs, those websites again, and we’re going to make sure that we publish those when we publish this interview. Another thing I’ll just confess to you here again, real time. You mentioned a figure of $18 a month. I guess one of my preconceived notions was that this was going to be terribly expensive and it doesn’t sound like it is.
Kristine Grow: [00:13:35] Well, it isn’t. And I think that’s a good point because the program is so competitive. You know, these health insurance providers want the business of the seniors and they want to serve them well and they want to make sure that they’re offering seniors a plan that they’re going to value. So because we’ve got so much robust competition in the market, they are working very hard to negotiate the lowest prices and the best benefits of the lowest prices. You know, this is a program that has been working for years. The members of Congress and the administration have designed this program to work really well. It gets better and better every single year for seniors. Now, at a time where we have more people who are aging into Medicare eligibility, you know, it deserves to be protected so that it can continue to deliver that sort of value.
Stone Payton: [00:14:20] I got to tell you, my wife, Holly, rarely listens to any of my shows, and there are plenty to choose from. But I guarantee you she’s going to want to listen in on this interview and go to these websites. All right. Before we wrap, if there are any tips on things we should be reading, not reading. It sounds like we’ve already got two great resources that you mentioned. And let’s make sure that people do have those websites and any any other points of contact ways to connect and tap into this work. That would be incredibly helpful.
Kristine Grow: [00:14:52] Absolutely. So you can reach our coalition at Medicare choices.org. We have a lot of information and tools there available for you to learn more generally about the Medicare program. You can go to medicare.gov and to reach out to have your voice heard on this issue. We encourage you to reach out to your senators offices, reach out to your representatives, and reach out to the White House to let them know.
Stone Payton: [00:15:16] Well, Christine, it has been an absolute delight having you on the show this afternoon. I got to tell you, it’s been one of the the more informative and I’ll even say inspiring segments that we’ve had in a long time. This is incredibly helpful to me personally. Keep up the good work what you and your and your group are doing. It’s so important. And I just I can’t thank you enough for joining us.
Kristine Grow: [00:15:42] Well, thank you so much for having me. I really appreciate the opportunity.
Stone Payton: [00:15:46] Well, it is my pleasure. All right. Until next time, this is Stone Payton for our guest today, Christine Grove with Coalition for Medicare Choices. And everyone here at the Business RadioX family saying we’ll see you in the fast lane.
by angishields
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you know, two of our five core values at the Business RadioX Network are speed and action. And this discipline really speaks to that, and I know you’re a big proponent of this, seek out opportunities, don’t wait.
Lee Kantor: [00:00:21] Right. This is one of those things where Business RadioX does solve two problems in one swing here, because we do help our people reach out to folks on a regular basis in a systematic way, and help them meet the people they got to meet, and do it in a way that’s non-salesy. That it’s just super elegant and helps people out.
Lee Kantor: [00:00:42] So, you have to spend time every week doing some type of prospecting. You have to identify the people you need to know better. You have to know who they are. Because if these people can move the needle in your business, you have to figure out a way to connect with them. And then, you have to figure out a way to build a relationship to see if they are a viable partner that can really help your business.
Lee Kantor: [00:01:05] And if you’re not doing this on purpose every single week, how else is it going to happen? Are you just hoping they’re just going to find you just by chance? You have to have some sort of a system or process that puts you in front of the people most important to you.
Lee Kantor: [00:01:21] And, you know, like we were saying earlier, Business RadioX does this every day. This is how we help our clients meet, and serve, and build relationships with the people most important to them. We do this in our system by inviting them on shows. Every week, we have outreach that are helping our clients and ourselves meet the people we need to meet by inviting them on a show to help them tell their story, to put them in a position to give them a voice so that we can help them get the word out about the work they’re doing.
Lee Kantor: [00:01:50] But, also, so we can meet them and know, Are these people worth partnering with? Are these the right fit for us? Is this somebody that we might be able to do business with down the road? Is this somebody who other people that we know should meet?
Lee Kantor: [00:02:05] So, if you’re just waiting to have, you know, people pop into your funnel or your pipeline, it’s not going to work. You have to take action. You have to be doing some activity every single week in order to meet the people you need to meet to grow your business. And if you’re having a problem with this area, if you’re struggling with it and you don’t know how to go about doing it, contact Business RadioX, because we do this every single day, we can deliver measurable results fast.
by angishields
Please log in to view this content
We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.
We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.
Build Relationships and Grow Your Business. Click here for more details.