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BRX Pro Tip: 7 Low Cost Customer Retention Strategies

October 18, 2024 by angishields

The Power of Connection: Building Relationships in Tech and Food Industries

October 17, 2024 by angishields

WIM-Christine-Ferns-Feature
Women in Motion
The Power of Connection: Building Relationships in Tech and Food Industries
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In this episode of Women in Motion, host Lee Kantor interviews Christine Ferns, President and CEO of Step Up Consulting and Step Up Foods. Christine shares her entrepreneurial journey, detailing how Step Up Consulting specializes in implementing UKG HR, time, and payroll software for small to medium-sized businesses. She emphasizes the importance of focusing on niche markets and addressing client pain points. Christine also discusses her passion project, Step Up Foods, which aims to introduce authentic Indian cuisine to North America. Throughout the episode, she highlights the value of simplicity, strong relationships, and empowering women and minorities in business.

Step-Up-Consulting-logo

Christine-FernsChristine Ferns is the President and CEO of Step Up Consulting LLC, an IT consulting firm based in Greater Los Angeles, CA.

Since founding the company in 2018, Christine has grown Step Up into a national consulting firm specializing in implementing cloud-based Human Capital Management (HCM) software for retail, healthcare, government, and education. Step Up’s customers have been able to automate critical business processes and significantly reduce operating costs.

Christine’s business leadership has been recognized by other organizations, including the 2020 National Association of Women Business Owners (NAWBO) Champion of Diversity Award and Enterprising Women’s magazine as one of 2023’s Businesswoman of the Year.

Early in her career, Christine recognized that women are underrepresented across the creation, use, and regulation of technology. Therefore, Diversity, equity, and inclusion (DE&I) are top of mind for Christine and is one of the core founding principles for Step Up Consulting. This has also earned the company the privilege of being a certified Women’s Business Enterprise (WBE) and a Minority Business Enterprise (MBE).

Christine also serves on the National Small Business Association (NSBA) Leadership Council, advocating for small businesses in Washington, D.C. In 2023, Christine launched another business – Step Up Foods. Here, Christine and her team distribute authentic regional Indian foods and beverages within the US. Christine is passionate about social responsibility and supports various charitable organizations in the US and her home country, India.

Towards this initiative, Christine has pledged 10% of Step Up Food’s net revenue into a venture investment, which will be used to fund philanthropic endeavors focused on empowering underprivileged women and girl children. Christine believes in maintaining a work-life balance despite her busy schedule and has also made this a core principle at Step Up.

In her free time, Christine enjoys spending time with her family, including two high school-aged children, her husband, father-in-law, and her chow, Waffles! She also likes reading, cooking, gardening, and traveling to new countries.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Christine Ferns, who is the President and CEO of Step Up Consulting and Step Up Foods. Welcome.

Christine Ferns: Thank you, Lee. Great to be here.

Lee Kantor: Well, I am so excited to learn about your story. Can you tell us about Step Up Consulting and Foods? How are you serving folks?

Christine Ferns: Absolutely. Thank you. So, yes, I own and operate two businesses. Step Up Consulting is a software implementation consulting firm. We are a boutique firm headquartered out of Los Angeles. We focus on deploying and implementing UKG, which was formerly Kronos, and we work with their HR, time, and payroll cloud-based software that we implement for customers across the country. We work across verticals, so we focus on public sector, private sector, education, retail, and healthcare clients.

Christine Ferns: And our forte is working with smaller businesses, so anywhere from 100 users to maybe about 1,500 users, because when I established Step Up Consulting, one of the key drivers was realizing the gap in that space where they want a lot of boutique consulting firms that offered, really, hands-on consulting expertise and support to smaller organizations that may not have been as well thought of in terms of having technical support, having expertise in a particular subject area, and that’s where we come in and we provide them with that support.

Christine Ferns: And then, Step Up Foods, really, I joke and say that’s like my third child, because I have two teens. And I established Step Up Foods last year. The reason and the driver behind establishing Step Up Foods was because my origin is from India, I grew up in Mumbai in India, and I’m a foodie. I love food. I love talking about food, reading about food, cooking and eating food. And I thought that North America was ready to expand their palette beyond just the more common Indian foods that are available today. So, what we are striving to do is bring authentic and regional Indian foods to the North American market space.

Lee Kantor: Now, let’s talk a little bit about your consulting firm first. When you decided to kind of focus in on, I think it was Kronos you said at the beginning, that’s what they were called when you first started, a lot of people who are in business think they have to serve a big group of people, a wide variety of services, because they don’t want to miss out on anything. But you decided to kind of focus in and become subject matter expert and kind of just a really deep knowledge about this one thing, can you talk about that decision, because that seems counterintuitive for a lot of people? And I think I’m in your boat where I believe that niches bring riches. So, if you can focus in on one thing and get deep knowledge, you’re going to become more valuable to the people who are using that.

Christine Ferns: Absolutely. Lee, I have a very firm personal belief. I like to keep everything simple in every sphere of my life. And that extends to the core values that I have put into place for both the businesses. So, to come back to your question about Step Up Consulting and the business niche that we serve, we have come up with a very core offering for our small and medium business clients that focus on the main areas of the implementation. It focuses on training their teams, training the end users prior to the product being launched. And providing them with the tools and the know how necessary to then have absolute ownership of the product and be able to successfully maintain it on a go forward basis.

Christine Ferns: So, prior to establishing Step Up Consulting, I worked for about 16 years in the software implementation space as a project manager and then a program manager. And I was able to delve into my knowledge and my experience and come up with these niche offerings because I’m well aware of what the pain points are during a software implementation. So, I was able to narrow our focus onto those pain points and tailor our offering and customize it accordingly that really works for the small and medium business space that we serve.

Lee Kantor: Now, when you were deciding to do that, that seemed very natural and organic for you. But a lot of entrepreneurs out there, they think they’re going to miss out if they focus so narrowly. Did you ever have that fear, or did you see such a big opportunity that you felt like, “Look, we’re never going to be able to, you know, solve all these problems. But if we can fix this one, the market is plenty big enough for us to be successful.”

Christine Ferns: It’s exactly what you said at the end. We’re never going to be able to solve all problems. I wish I could, but I know I cannot, not in this life. So, I targeted the top three to five issues that I noticed of the hundreds of projects that I worked with in my career, and I root cost those and then came up with solutions for those, and that’s what we have built the methodology of Step Up Consulting on.

Christine Ferns: And safe to say, it’s been met with a fair degree of success because, to your point, when customers begin working with us, they’re a little all over the place. They are definitely looking at the big picture, but there’s so much that they are trying to wrap their arms around, and that’s when we get them to focus on what is critical for the immediate success of their software implementation and then how they could then focus on the lesser critical factors in the long term.

Lee Kantor: Now, are you finding that once you get in there and start working with a client, they see so much value and you’re able to kind of wring out so much value from the relationship that they kind of stick around and they want you to solve more and more problems.

Christine Ferns: That is true. They definitely come back for more work. You know, we have seen a lot of repeat business. In the software space, especially with SaaS, cloud-based software, it’s like leasing a house because you’re paying your subscriptions from day one. So, what we get customers to understand is that they want to get their return on investment as quickly as possible, so our mantra is look at your big problems, get those resolved in the near term, and then stagger out the smaller issues for the long term. Because at least you’ve begun using the software, you’ve begun getting your ROI, and then you can continue expounding and building upon the software solution for the long term.

Lee Kantor: Now, you mentioned a few of the areas or industries you work in, education, I think you mentioned, and public/private a little bit, is there other kind of industries or is this kind of industry agnostic?

Christine Ferns: It’s industry agnostic because, really, the methodology that we’ve put together is very much a one size fits all. There’s a little bit of customization that we do based on industry at the onset when we are putting the requirements together.

Christine Ferns: For example, if it’s a school, we focus on their staff segments, which could be janitorial staff, part-time staff, bus drivers. Versus if you’re working with a healthcare organization, then we’re working with nurses who may be working round the clock and have 24 by 7 schedules. But the USP of our offering is it is pretty much industry agnostic, and we have already built into place the customizations needed for the verticals that we serve.

Christine Ferns: So, we try and make it as easy and seamless and painless as possible for our customers when we begin working with them, because we have already taken the time up front to nail down the pain points of their vertical and have those solutions in place.

Lee Kantor: Now, what is the pain that they’re having? Are they contracting with you as soon as they purchase the software? Or is it something as they purchase the software and then they realize that they’re in over their head, that they didn’t realize how complex it was to really implement effectively?

Christine Ferns: It’s typically the first. So, they contract with us through UKG as soon as they have procured the software. And then, we have a smaller segment of our business that’s focused on customers who may decide to do the implementation by themselves, and then realize that, you know, it’s too much of an undertaking for them and they’d rather bring the experts in.

Lee Kantor: Now, let’s talk a little bit about Step Up Foods. Was that just something a passion project for you or did an opportunity kind of bubble up, you’re like, “Oh, I think I’m ready to take on this”?

Christine Ferns: Sure. You know, I chuckle when I talk about Step Up Foods because, well, my educational background is in hospitality and culinary management, so that’s what I studied for, for my undergrad. And as time moved on, I switched careers and moved to IT on the business side. But food and culinary management continues to remain something I’m passionate about.

Christine Ferns: And I think one of the key drivers behind establishing Step Up Foods was just because I grew up eating some amazing foods from my home land in India, and I just feel like I miss those foods over here. I feel like that subcontinent has so much more to offer in terms of the food that we presently get over here in the U.S. and that’s what led me to really establish Step Up Foods, because what we are looking to do is we are distributors of regional Indian foods.

Christine Ferns: So, my idea is being able to bring those lesser known foods, maybe create a fusion version of those when we bring them into the U.S., and really have it have mass appeal. So, my ultimate goal is being able to take these foods, which include snacks, it includes spice-based, we’ve got dessert options on there, we are working on a line of beverage options now, but I’d really like to take those into the mainstream market space like the supermarkets, the big box stores, so that we could have more and more people enjoy these offerings in their more authentic forms.

Lee Kantor: So, this is, I guess, tangential from your consulting business. Obviously, it’s not IT or anything like that, but are there some lessons learned from the consulting that’s helping you roll out the foods?

Christine Ferns: There is, because, Lee, Step Up Consulting was established in 2019, so we’ve been around for about five years now. Lots of loving lessons learned along the way as you can imagine with a startup. And I’d like to think, yes, we’ve taken those lessons, we did some things very well, we did some things not so well, but we’ve taken those and put those into place at Step Up Foods because that’s how you learn and grow.

Christine Ferns: One of them, like I was alluding to before, was I like to keep things simple, so I’ve used that same philosophy for any offering that I am working to develop within Step Up Foods. The second is, it’s all about people at the end of the day. Our mainstream offering of Step Up Consulting, definitely, it’s technology. We work with cutting edge software. We work with BI software. But at the end of the day, what it comes down to is how you work with people, how you’ve made them feel, how you’ve been able to solve their tangible and not so tangible problems, and that’s what leads to the success of our projects and our endeavors. And I have, you know, applied that same philosophy into Step Up Foods as well.

Lee Kantor: Now, one of your core values is empowering women and minorities through both of your businesses. Why was it important for you to become part of the WBEC-West community? And does that relationship help you kind of on that mission?

Christine Ferns: Thank you, Lee. It does. I consciously realized because I spent so many years working in technology and I see that women continue to remain underrepresented in the technology space, and that was something that stayed with me. And I said, you know, in my own small way, if I ever start something on my own, I’d like to try and get as many women as possible to work with the company I establish, and that’s something that we enjoy doing at Step Up Consulting.

Christine Ferns: A lot of our workforce are working mothers, they’re women. We’ve established a process that allows us to all work virtually. We have flexible work schedules. So, we have our workforce needing to take time off later in the afternoons to go pick their kids from school or from daycare, and then coming back and wrapping up work for that day. And the methodology actually supports it. We don’t miss a step in doing that.

Christine Ferns: So, that was one of my guiding principles, that was something I really wanted to put into place, was create a workplace that was friendly for women, be gender agnostic, so to speak. And I feel like we’ve been fairly successful in doing that.

Christine Ferns: And then, coming to WBENC, I have my certification with WBENC now for Step Up going back, I believe, almost four years, and it has been a true asset. We have been able to bid on a lot of federal and local government contracts by virtue of being a WBENC certified organization. We have also been able to afford the trainings that WBENC rolls out. On a very regular and frequent basis, they get speakers from different walks of life to meet with WBENC members. And I try and take advantage of those whenever I can. They have been extremely insightful and informative.

Lee Kantor: So, what do you need more of? How can we help you?

Christine Ferns: I think with WBENC, I definitely like to see more in person events. I think that would be really helpful for us small business women entrepreneurs. You know, the opportunity to meet up more in person to learn from each other. And, also, if we could get some more support in terms of branding help, marketing support as WBENC certified organizations, I think that would would be extremely useful to small business entrepreneurs such as myself.

Lee Kantor: Now, if somebody wants to connect with you to learn more about the consulting or the food business, are there websites, is there social media? What’s the best way to connect?

Christine Ferns: Absolutely. We’d love to hear from you. And the Step Up Consulting website is stepupconsultingco.com, that’s S-T-E-P-U-P-C-O-N-S-U-L-T-I-N-G-C-O-.com. The Step Up Foods website is simpler, it’s stepupfoods.com. And I’d love to hear from you. If you’re looking for something in the technology space or if there’s something you can contribute to us in the food distribution space, we’d love to hear from you. You can reach me at C-H-R-I-S-T-I-N-E-dot-F-E-R-N-S@stepupconsultingco.com.

Lee Kantor: Well, Christine, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Christine Ferns: Thank you, Lee. Thank you for the opportunity. It was great speaking with you.

Lee Kantor: All right. This is Lee Kantor, we’ll see you all next time on Women In Motion.

 

Tagged With: Step Up Consulting, Step Up Foods

Erica Whatley with Twenty20 Financial Group

October 17, 2024 by angishields

High Velocity Radio
High Velocity Radio
Erica Whatley with Twenty20 Financial Group
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Erica-WhatleyErica Whatley, the founder of Twenty20 Financial Group, leads our team of trusted financial advisors with a mission to transform financial confusion into clarity. Under her guidance, we prioritize customer service, delivering timely, reliable, and precise financial solutions.

Erica’s passion extends beyond numbers; she values building strong relationships with clients across diverse industries, including start-ups, nonprofits, and logistics. With Erica at the helm, we ensure your financial needs are met with the utmost expertise and care.

Connect with Erica on LinkedIn.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Stone Payton: Welcome to the High Velocity Radio show, where we celebrate top performers producing better results in less time. Stone Payton here with you this afternoon. You guys are in for a real treat. Please join me in welcoming to the broadcast with Twenty20 Financial, Group Erica Whatley. How are you?

Erica Whatley: I am great, Stone, how are you?

Stone Payton: I am doing well. Really been looking forward to this conversation. Got a ton of questions. Erica. We probably won’t get to them all, but I would love it if you could just kind of share an overview with us briefly. Mission. Purpose. What? What are you and your team really out there trying to do for folks?

Erica Whatley: So we are trying to save people on their taxes in everyday life, whether that’s business or personal, where full service accounting firms. So we provide everything from your annual tax preparation to monthly accounting services as well as CFO services.

Stone Payton: So CFO services. That kind of caught my eye as I was reading through my notes earlier today. What would be an example of things that a CFO might do for your client?

Erica Whatley: So we help analyze the financials financial data. So we’re looking at your patterns, your risks, your opportunities. We make sure that your analysis aligns with the company’s operational processes. And we also set up a lot of growth strategy strategies and sessions to make sure the business owner is making informed decisions, whether it’s cash flow growth initiatives or just improving profitability.

Stone Payton: I would think that that would not only be really important in the day to day running of a business, but also if an owner is kind of in the early stages of preparing for their exit, maybe they’re even there a few years out to to have someone like you come in and get those ducks in a row, as it were. That’s that’s probably a very important step, isn’t it?

Erica Whatley: It is. It is very important.

Stone Payton: So what is the backstory? How did you get into this line of work?

Erica Whatley: So I’ve always been interested in numbers. Um, I remember I was about eight years old, went with my mother to H&R block, and I was just watching the guy. And I remember asking him, do you have to go to school to do this? And he was like, yes. And I remember every tax season I would go with my mom to a library and I would pick up the tax booklets. I’m kind of telling my age, but back then you could go to the library, pick up the little book and do your taxes by hand. And I would just flip through it and play around with the numbers and what was in the book, and I just built from there. I started as just tax preparation. Um, went to school and grew it. It was my purpose and my passion.

Stone Payton: Well, I can tell. I can hear in your voice. So I have a nephew in the financial services arena. You know, the wealth building arena. And he mentioned the other day that sometimes he feels like it’s almost. Especially if he’s working with a couple, uh, or partners, whether they’re a married couple or not, a business partners that it’s sometimes it’s almost like therapy. Like, do you ever consider yourself, like doing financial therapy?

Erica Whatley: 1,000%. 1,000%? Um, a lot of my clients have even told me, okay, you’re my financial therapist, because when you’re working with numbers, you’re looking at not just emotional, but also psychological and how that affects the decision making. It’s just like sitting in a regular therapist’s office and just laying everything out. We help you to get a bigger picture. And yes, he is definitely a financial therapist, especially working with wealth management.

Stone Payton: Well, it sounds like it would be incredibly rewarding work. What what’s the most fun about it at this point in your career? What do you enjoy the most?

Erica Whatley: Um, seeing the light bulb go off for business owners, seeing them finally understand why they were making the decisions they made previously, and how those decisions can help them or harm them in their business. Making sure that the the decision owner or I’m sorry, the decision maker or the business owner understands how their vision needs to tie to their actions. That for me, once that clicks, it’s like, okay, we’re over the financial trauma. We’re not making impulse decisions. We’re not making decisions based on anxiety. At that point, I know we’re where we’re supposed to be, and I’m doing exactly what I was put here to do.

Stone Payton: So I’m probably not very quick to admit it, but I but and I am a business owner, I own 40% of the business radio X network. I own 100% of one of our studios. And I would like to think that it’s not true, but I gotta believe it is. Uh, a lot of my decisions, period, maybe, but certainly financial decisions. Certainly. They must have an emotional component to them. Huh?

Erica Whatley: Absolutely, absolutely. Um, I tell everyone, money isn’t just the numbers. It’s deeply, deeply personal. Whether it’s a business account or a personal account. And it’s tied to emotional emotions like your security, or if you’re fearful or your confidence in the decision that you’re making. Once you can understand the decisions, it kind of helps pull back the anxiety and you can think through, why do I need to do this? How does it help my business long term? Or would this even be needed long term?

Stone Payton: All right. So let’s let’s dive into the work a little bit. And you may want to share a specific use case. Or if you want to use stone and Business RadioX or Stone and Cherokee Business Radio as a, as a use case, like how does the relationship begin and what are we sitting down and just having a conversation? Walk us through the the actual work a little bit.

Erica Whatley: So with me, when I first am introduced to a client, I don’t 100% jump into the numbers. I get to know the business owner as well as getting to know the business. I let everyone know my role is to provide clarity. I want to make sense of everything that you have going on. I want you to feel safe. I want you to feel seen. And once we get past that point, we can then start discussing numbers. My favorite saying is everything is fixable. Most business owners come. Owners come to me when they feel like things are chaotic or they can’t make sense of it, or I don’t know what my next steps are. Once we establish that relationship, once I understand what your goals are, we then start putting all the pieces together to build you a roadmap. That roadmap is going to connect your day to day financial decisions, which are overarching goals for your business, and we start working from there.

Stone Payton: So what’s becoming abundantly clear for me through the course of this conversation? I got to confess, I think I’ve, uh, before going into this conversation, sort of framed in my own mind. Your work is highly transactional, and the more I’m hearing the the more grounded in relationship and trust. It would have to be to work with you in that way. And you’re talking about my money and the emotions that are. Relationship is an incredibly important part of your work, isn’t it?

Erica Whatley: 1,000% at this point, I am now your spouse. When we start working together, I am your spouse. We are not going to hide anything from each other. We’re going to be transparent. We’re going to be open, and we’re going to say, hey, if you do this, you’re going to mess up. This could ruin our relationship. And it’s just that comfort. It’s the comfort that lets you know, hey, I really have someone in my corner that has been down this road. They have seen others go down this road and they’re comfortable. I trust them and they understand me.

Stone Payton: That empathy and that genuine concern and taking the time to get to know them and build the trust, I well, thank you for that awakening, Erica.

Speaker4: You’re welcome.

Stone Payton: Uh, just like I have visibly demonstrated, I got to believe that there are some recurring, I don’t know, patterns. So preconceived notions. Maybe it’s a little strong to call them myths, but maybe people come into the initially a relationship with you with some some ideas that are maybe a little off the mark, and you have to kind of educate them and help them understand. Is that true? I guess education is probably an important component of your work.

Erica Whatley: Education is very, very important. Working with me. And one thing I’ve noticed I do a lot is we are retraining what you’ve heard, whether it be on social media or someone telling you misinformation, we’re retraining you to understand how and why you’re going to make the decisions. Let’s say, for instance, an LLC. I’ll have people come to me and say, I’m an LLC. But so many people told me I need to be an S Corp. Okay, well, why do you need to be an S Corp? Well, I don’t know. Okay. So let’s explore. When an S Corp is by definition the compliance that comes with it, your responsibility and how it operates. After we go through that, I can then ask again, are you comfortable becoming an S Corp? Most people will say no because they’re like, oh, I didn’t know about the compliance portion. I can’t afford to pay myself a reasonable salary every month according to IRS rules and regulations. So just in those situations, we educate them to. Yes, you may have heard it, but it’s more to those decision making factors. So education as well as empathy within the education is very, very important.

Stone Payton: There must be a great deal of misinformation or incomplete information out there with so many, um, you know, with the social media platforms and with well-meaning friends and family, there’s.

Erica Whatley: 1,000% it is it is some of these situations that I’ve seen. I was like, no, everything is fixable, but let’s research. Let’s educate ourselves before jumping in feet first into something that could be more harmful to you than it is helpful.

Stone Payton: Now. Have you found yourself gravitating to certain types of individuals or businesses, or are you pretty industry agnostic? Or do you have a niche?

Erica Whatley: So my niche is personal injury attorneys. We do work with service based industries as well. But personal injury attorneys is one of my biggest, um, client base. Absolutely love them. And the complexity that goes into their iolta accounts and helping them grow and helping them understand how their money works because they’re so busy, they’re so tied into the business, and it’s great to kind of automate things with them as well.

Stone Payton: Well, and I’m sure after a few strong use cases under your belt. You become kind of known in that ecosystem. And and and they they know your potential client or your new client knows, hey, Eric has got this thing figured out, and she understands my world.

Erica Whatley: Exactly, absolutely.

Stone Payton: So how does the whole sales and marketing thing work for a practice like yours? Like, how do you get the new business?

Erica Whatley: Um, by the grace of God, my business is probably 99% referral based. Oh, amazing. Um, other than that, I do post educational information on my website via a blog. I’m also on LinkedIn and I do have some postings on social sites such as, uh, Instagram. And I’ve been able to pick up clients that way as well. I’ve also spoken at other events and met some clients that way.

Stone Payton: I got to believe in your industry as much, if not more, so than than most of the others. Change has got to be a constant. There’s probably new regulations always coming down. The always coming down the the pike. I guess there’s a big part of your job maybe is, is to stay in front of all that, isn’t it?

Erica Whatley: Yes, 1,000%. So the tax landscape changes all the time. And in most cases it’s creating both opportunities and challenges for businesses. So one thing I tell everyone, whether you’re an annual tax client or you’re a monthly accountant or CFO client, is proactive planning. Stop waiting until tax season. Work with your preparer, your accountant, your bookkeeper year round to make sure your financial operations are structured to minimize tax liability and then maximize your tax savings. That could be reviewing how your company is set up. It could be retirement planning. It could be the timing of your investments. Just always be proactive and not don’t wait till the last minute for everything.

Stone Payton: I know intellectually that’s really good counsel, and I feel like maybe you’ve been reading my mail or spying on me, because sometimes I’m guilty of waiting a little bit longer in the cycle than I should.

Erica Whatley: Yes, proactive. Always be proactive. It will cut down and possibly eliminate the the pop up tax bills, or just not knowing that you may have qualified for this because the law changed in the middle of tax season.

Stone Payton: Oh yeah. So what’s next for for you is are we going to publish the Erica methodology? We’re going to write a book. We’re going to scale the business. We’re going to keep plugging what’s on the horizon for you.

Erica Whatley: So we are working on scaling to be able to take on more clients and onboarding. And a part of that is quarterly. I will start getting on a zoom and just teaching what’s going on in the financial industry. How can you save money? What are we seeing? How to prepare, making sure your books and your numbers are in order? I just want to be able to educate while also scaling the business.

Stone Payton: Yeah, well, congratulations on the momentum. It sounds like you’re getting a lot done quickly and look forward to following your story. I got to know, uh, and I don’t know when or when or how you’d find the time, but when you’re not doing this, uh, interest pursuits, hobbies outside the scope of the work. We’re talking about anything you kind of nerd out about that lets you step away for a little bit and recharge.

Erica Whatley: Um, I will say to help me recharge is probably just going to be reading just a quiet corner of reading or just being out in nature, walking, or just sitting by the river or a lake, or especially the beach. Ah, it helps me decompress. 100%.

Stone Payton: Yeah. Back to therapy, right? That’s good.

Speaker4: Therapy. Exactly.

Erica Whatley: Back to therapy.

Stone Payton: But now doing that, I’ve come to believe. And I. And I’ve been an entrepreneur for several years, that, um, when you do that, you do recharge and you come back that much better equipped to genuinely serve your clients, don’t you?

Erica Whatley: I do. And the clarity that comes from it also helps me with just more ideas for the business or for my client’s business, or things that they can do to incorporate in their business for growth.

Speaker4: Yeah. Yeah.

Erica Whatley: So it’s very important to decompress.

Speaker4: All right.

Stone Payton: Before we wrap up, I’d love to leave our listeners with a couple of actionable pro tips, if we could, something to be thinking about doing, not doing, reading. Let’s leave them with a little something to chew on. But hey. And listen, gang. The number one pro tip is reach out and have a conversation with Erica or somebody on her team. But to to tide them over between now and then. Erica, let’s leave them with a little something.

Erica Whatley: Okay. So I would say today, October 15th, is actually the tax extension deadline. If you have already filed your tax returns and everything is ready and complete for 2023, start prepping for 2024. That’s things such as seeing if your W-4 withholdings are accurate with your employer, making sure if you’re a business owner, all of your books and income and expenses are up to date. If you have employees reviewing their W, I’m sorry, reviewing your w-2s just making sure everything is up to date for the employees, their home address, their email address. So at year end they can receive their W-2 or 1099 forms. Making sure you have all required information for any contractors that work for you. Items that you know are due in January. Start preparing for those now. Um, I do also have a quarterly and annual tax planning checklist. You can obtain that by going to my website, which is 2020 Financial Comm. Once you put in your email address, that will be sent to you and it gives you all the documentation you need to keep track of store in a safe place. So when January 31st hits, you’re ready to rock and roll. You won’t be searching for much.

Stone Payton: What a marvelous resource and what peace of mind must come from having that checklist and staying on top of it in front of it. So you’re not like biting your nails on April the 14th, right?

Erica Whatley: Absolutely, absolutely.

Stone Payton: All right. So one more time. Best way to connect with you. Follow your work. Tap into these resources website whatever. Whatever.

Erica Whatley: Yes. So via social media um, LinkedIn and Instagram, we are 2020 financial and our website is 2020 financial. Com.

Stone Payton: Well, Erica, it has been an absolute delight and a bit of a wake up call to visit with you this afternoon. Thank you for your insight, your perspective, your enthusiasm, the work that you’re doing to serve businesses large and small as it’s so important. And we sure appreciate you.

Erica Whatley: Thank you. I appreciate you for having me on.

Stone Payton: My pleasure. Alright, until next time. This is Stone Payton for our guest today, Erica Whatley with 2020 financial Group and everyone here at the Business RadioX family saying, we’ll see you in the fast lane.

 

Tagged With: Twenty20 Financial Group

BRX Pro Tip: 7 Mistakes New Coaches Make

October 17, 2024 by angishields

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BRX Pro Tip: 7 Mistakes New Coaches Make

Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what counsel, if any, do you have for people that may be a little bit new to the coaching business?

Lee Kantor: Yeah. This is some advice for new business coaches. I think one of the mistakes a new coach makes is not knowing their niche. A lot of new coaches try to appeal to everybody. And they’re casting this super wide net. And I think it’s much better if you kind of focus on a specific target audience that you can best serve.

Lee Kantor: A second mistake I see is undercharging and undervaluing the coaches’ value to the client, and that a lot of times that’s due to lack of confidence. A lot of new coaches set their prices too low, which I think can actually deter potential clients because they think that if it’s that low, it must not be good. So I wouldn’t be afraid of charging more than you think initially.

Lee Kantor: Number three is they shy away from discussing pricing because they are insecure or uncomfortable. A lot of times they don’t kind of just talk about the pricing and you have to talk about the money. Otherwise, your client’s going to think you’re not professional. Of course, there’s money to be talked about.

Lee Kantor: Number four, you don’t have a clear offer or a clear call to action. You have to explicitly invite potential clients to work with you. And you have to, you know, be direct and ask. You can’t just say stuff and just hope they figure it out on their own. There has to be a call to action.

Lee Kantor: Number five, I think a big mistake is they just rely on social media for their marketing and they’re just, you know, throwing this stuff out on social media. And they’re not diversifying their marketing efforts beyond just sharing stuff on social media.

Lee Kantor: And number six, they share their offer only once or just occasionally. I think it’s so important that you have to realize that potential clients are going to need you when they need you, so they have to have multiple exposures to your offer so that they can decide to buy when they’re ready to buy. So if you think that, “Oh, I made an offer and then I’m done,” you’re not done because the person just might not have been ready to buy from you today, but maybe in a month they are ready for you to buy so you have to send that offer again but you didn’t because you think you’re done. So send the offer a lot more often.

Lee Kantor: And the last thing I think is so important is most new coaches try to do everything alone by themselves, and they’re not seeking help or guidance from mentors or other experienced coaches to help them shorten their learning curve. A lot of people just struggle too long because they’re not asking for help themselves sooner.

BRX Pro Tip: 7 Ways to Win Back Former Clients

October 16, 2024 by angishields

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Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what are some good strategies for winning back former clients?

Lee Kantor: I think it’s so important to keep an email list of all your clients, all the people who have connected with you, and send personalized emails back to those former clients to let them know different things over the course of the months and years after you’ve done business with them. So don’t be afraid to craft targeted email campaigns to re-engage those inactive users. This is stuff that really isn’t expensive. This is stuff that you can create processes and systems around.

Lee Kantor: But some ideas to send in those email campaigns are just a casual hello, hey, you know, it’s been a while, and just remind them about your business and some of the services you offer, and maybe some of the things they purchased before. Let them know they’re still available.

Lee Kantor: Number two, just an update on some of the new things that you have, something that they might have missed. And maybe the reason they left you is you didn’t have this service and now you have this service. So let them know of any new features or services you’re offering.

Lee Kantor: Number three is really kind of leverage your CRM system and use filters and tools. In this way, you can flag some of these maybe at risk or inactive customers. So don’t be afraid to kind of lean on your CRM system to help you in this area.

Lee Kantor: Number four, ask for feedback. You know, reach out to a customer or former customer and try to understand why they became disengaged or why they left, and see if there’s any places you can improve. You know, I think they’ll appreciate you asking their thoughts in this area.

Lee Kantor: Number five, maybe implement some sort of a loyalty program. Let them know, “Hey, you know what? We haven’t done business, but if you refer us or maybe there’s ways to re-engage with you.” Let them know that those opportunities exist. And remember, it’s important to set up these processes on some sort of automated way to kind of create this re-engagement. If you have a series of messages that are triggered by certain periods of inactivity, leverage that. Like if you know the person hasn’t responded in X number of weeks, then they get this kind of message. You can do all this ahead of time, but just leverage your CRM system to make it easy for you to have these kind of communications.

Lee Kantor: And then last but not definitely not least, make a personal phone call for – these clients work with you for a period of time, and if they are a high value customer, a quick call can be very effective in re-establishing that relationship. The key is to use all your tools and data that you have already spent the time collecting to create these kind of personalized, timely outreach that reminds the customers of your value and encourages them to re-engage.

Transforming Footwear: Shannon Kehrer’s Journey to Create the Perfect No-Show Sock

October 15, 2024 by angishields

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On today’s Women in Motion, Lee Kantor is joined by Shannon Kehrer, founder of Hidey Style, about her innovative no-show socks, Hidey Socks. Shannon shares her journey from identifying the problem of slipping socks to creating a unique design featuring breathable bamboo and Swarovski crystals. She discusses her dual sales strategy, pricing, and the importance of building a sales team. Shannon also highlights the challenges of entrepreneurship and her plans for expanding into larger retail markets.

Shannon-KehrerShannon Kehrer was so tired of the original “no-show” socks constantly sliding off her feet that she decided to redesign them, so she grabbed a pair of ankle socks, put them on with her flats and cut out the Hidey Sock design you see now.

She knew if she left an anklet then the sock wouldn’t slip off and it worked. After weeks of loving the design and knowing others were struggling with the same sock problem, Shannon knew she had to bring this product to life because it would help others with the same problem she was having, and Hidey Socks were born.

Follow Hidey on LinkedIn and Facebook. Hidey-logo

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX Studios, it’s time for Women In Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Women In Motion and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we couldn’t be sharing these important stories. Today on Women In Motion, we have Shannon Kehrer and she is with Hidey Style. Welcome.

Shannon Kehrer: Thank you. So happy to be here, Lee, and share Hidey Socks with the world.

Lee Kantor: I am so excited to learn what you’re up to, so tell us about Hidey Style.

Shannon Kehrer: I redesigned liner no-show socks when I was 19, because I soon realized those little annoying no-show socks whenever I would wear them, they would slide off of my feet and get bunched underneath them, and I’d walk around and it was so frustrating. So, I designed Hidey Socks with a comfortable anklet, so myself as well as millions of other people around the world don’t have to worry about their socks sliding off their feet when they’re walking around anymore.

Lee Kantor: So, when you were that age and you had this problem, what was your problem solving strategy? Like, had you ever sewn anything before? Have you ever tried to do anything? Were you, like, crafty? Is that how you’re like, “Oh, sure. This is just another thing I can do”? So, how did it happen?

Shannon Kehrer: Not at all. And I’m laughing because I was not crafty at all. I don’t know how to sew. I never went to college. And how I solved this problem for myself was, after a long day at the office being frustrated that the other no-show socks kept sliding off my feet, I went home and I sat down on my kitchen floor. I don’t know why I chose my kitchen floor, but this is what I did. And I grabbed a pair of my flat shoes and I put on a regular sock, and I literally just cut out the Hidey Sock design that you see now with the comfortable anklet, because I knew if the sock had an anklet, then it wouldn’t slip off of my feet anymore when I would walk around.

Shannon Kehrer: And that was just the first protocol. I mean, I was 19 years old, again never gone to college, didn’t think I would start a business. And then, here I was wearing this sock that actually worked. And I said, “Oh, my goodness. I have an actual business idea here, how do I do this? How do I take it to market?” And it took a couple of years, and then by the time I was 21 or 22, that’s when I officially launched Hidey Socks and have been doing it ever since, and have shared Hidey Socks with tons and tons of people and just sharing it globally now.

Lee Kantor: Now, when it was kind of at the early stages of this, because at first it was your problem, when did you realize like, “Oh, I’m not the only one who has this problem. This is something that a lot of people are suffering from, but nobody ever spent any time to try to figure this out.”

Shannon Kehrer: I realized it when I started wearing my first Hidey Sock prototype, and other people would ask me about it. And I said, “Oh. Well, you know, the other no-show socks, whenever I walk around, they just slide off my feet and it’s super frustrating. I don’t have time for this. Nobody has time for this socks slipping off.” And then, they would also tell me they had the same problem.

Shannon Kehrer: And after hearing so many different people telling me that I basically solved the solution for them as well, I knew I had to save up money and build my credit, and Google everything about a business and how to start it, and that’s how I rocked and rolled with it.

Lee Kantor: Now, you mentioned the first kind of version 1.0 was you just kind of cutting out the anklet part of the sock. I mean for folks who aren’t familiar with this, please go to the website, hideystyle, H-I-D-E-Y-S-T-Y-L-E,.com so you can see this. But you kind of reinvented what a sock is, because it isn’t a traditional sock that covers the entire foot. It has an anklet and then it covers the bottom of the foot pretty well, but the top of your foot isn’t covered.

Shannon Kehrer: Exactly. Just the toe area, the top of the toe area is covered so people can wear them with flats. And the whole reason why I chose this specific design and also made it low cut on the sides, is so my customers can wear Hidey Socks with pretty much any shoe that they want to wear Hidey Socks with. I mean, I have customers who wear them with flats, tennis shoes, Vans, even high heels and they look so cute with high heels.

Shannon Kehrer: And then, of course, the anklet, I designed it with Swarovski Crystals to add style to any shoe that you wear Hidey Socks with. So, you can literally transform your whole shoe wardrobe with Hidey Socks with the beautiful Swarovski Crystals and different color Swarovski as well.

Lee Kantor: Now, when you went from this kind of the prototype into kind of the early designs, how did you sell these? Were you selling them online or were you trying to get them into retail? Like, what was the selling process like?

Shannon Kehrer: All of it, Lee. I originally launched with just my website, and then I hired a sales rep to help me sell Hidey Socks wholesale to different boutiques and shoe stores. And now we do both, I have my website and then I also sell wholesale to different shoe stores. We’re trying to get them into larger retail stores right now, like Neiman Marcus, exactly how Sarah Blakely did it with Spanx. I mean, maybe even Target, we’re really looking into expanding into that. But as of right now, we’re selling on the website and then tons of different boutiques around the U.S., we also sell to Canada and Australia as well.

Lee Kantor: Now, when you were coming up with the idea, how much time did you spend thinking about how am I going to price this? Is this like a super high end thing? Is this for everybody? How did you kind of come up with the pricing?

Shannon Kehrer: Great question. I wanted to make Hidey Socks affordable for really anybody who wanted a sock to solve the problem as well as add style. And so, originally our price used to be a little bit higher, and what I did was I actually interviewed with Swarovski Crystals to have a partnership with them, so that way I could buy the crystals directly from Swarovski Crystals as opposed to a third party. And once I aced that interview and got a partnership with Swarovski Crystals, I basically gave that savings to my customers instead of making more of a profit margin.

Shannon Kehrer: I wanted the Hidey Socks with the genuine Swarovski Crystals, which you can put in the washer and the dryer. I wanted that retail price to be a good 1999 impulse buy, so we can sell to pretty much anyone everywhere. And then, the Hidey Socks without the Swarovski Crystals are, of course, less expensive, and I really worked hard to get that 1999 price. And, you know, it wasn’t the easiest in order to do that, but I feel like it is a good price, especially because they do last for a very long time made out of breathable bamboo.

Lee Kantor: Now, how did you kind of land on that as a material?

Shannon Kehrer: When I was researching the different materials, there’s so many different materials out there, and I discovered that bamboo fiber is naturally breathable. And I said, why don’t all sock companies make their socks out of bamboo? I mean, it makes sense for socks to be naturally breathable. And I found out that the reason why they don’t is because bamboo is actually a lot more expensive than cotton. And it’s more expensive because bamboo, if you think about that material, it’s a very hard material, like very hard. And in order to break that hard material down into something as soft as Hidey Socks, it takes a lot more work than breaking down the cotton.

Shannon Kehrer: But I decided I wanted to make my socks the best possible quality. They’re going to last for a long time and keep my customers happy. And to make sure also that I didn’t get returns. I mean, knock on wood, I’ve hardly had any returns and I’ve sold tons and tons and tons of Hidey Socks.

Lee Kantor: Now, there’s also another unique aspect, the spring. How does that work, kind of the element of having a spring as part of the sock?

Shannon Kehrer: The gel section in the heel area?

Lee Kantor: The spring from the socks, is that just the bamboo? Like, what causes that kind of spring to occur?

Shannon Kehrer: You mean the breathable of the bamboo? I’m not exactly sure what the spring is, I’m so sorry.

Lee Kantor: I thought in the actual sock itself at least it feels like there’s a spring to your step, there’s some element that the sock is kind of springing.

Shannon Kehrer: No, no. I think it’s just the breathable bamboo and just keeping the customer’s feet and shoe way more feels than cotton socks or not even wearing socks at all.

Lee Kantor: But it feels different the bamboo? Most people, I guess, aren’t used to wearing bamboo.

Shannon Kehrer: Correct, they’re not.

Lee Kantor: And then, when you landed on that and you worked through the issue of getting it soft enough, it gives you that kind of durability, but also it feels nice for the user.

Shannon Kehrer: Yes, it does. I mean, my customer is full of huge difference of wearing my Hidey bamboo socks as opposed to cotton socks or even not wearing socks at all. And once they feel that bamboo, they don’t want to wear anything else.

Lee Kantor: So, what is kind of on the roadmap for this? You mentioned hopefully getting into the Targets of the world, but do you have a team that’s kind of going out and actively pursuing those kind of relationships or maybe that’s one of the benefits of being partners with WBEC-West?

Shannon Kehrer: All of it. I have an awesome sales team who’s going out. I do have WBEC-West as a partner as well, and they have great connections and great networking. They’re so supportive. And the last event that I did with them was just absolutely phenomenal. I met with so many big corporations and was able to have meetings with them one-on-one, which was phenomenal. So, I’m just so happy that I joined WBEC-West, and I’ve had these opportunities to meet these large retailers, as well as meet other woman-owned businesses, and then also make lifelong friends with a lot of these women.

Lee Kantor: Now, do you have any advice for other entrepreneurs that are pursuing kind of a product like you have, but they’re trying to build a sales team? Are there some do’s and don’ts when it comes to building a sales team to sell something that you came up with and it’s your baby, like how do you kind of transfer that passion and knowledge to a salesperson person?

Shannon Kehrer: You know, nobody’s going to sell it like you. That’s the number one thing you definitely have to learn. And it’s better to hire out people who can do the job at least 90 percent as good as you would do it. And as long as you can do that and build a team, that’s going to continue to help you to grow.

Shannon Kehrer: In the beginning, when you first start a small business, the owner is wearing all of the hats. You know, we kind of have to before you make enough money to actually hire a team. And that’s great because then you get to understand all of those different roles. But then once you start building the momentum, just do your best to hire out as many jobs as you possibly can, and be okay with knowing that nobody’s going to sell it like you. It’s only really your main job to have the passion, train them to also have the passion, but also be able to let your baby grow.

Lee Kantor: And then, for you, has it been kind of just a trajectory of growth or have you gone through some rough patches?

Shannon Kehrer: Definite rough patches. Any business, unless if it’s like a unicorn, is going to have rough patches. It is a long term game. You can’t give up when you get knocked down. It is absolutely inevitable. I mean, I always say it’s like you’re running hurdles, you’re jumping over the hurdles, you’re going to go over some, you might fall on some. When you fall, you get right back up and continue the race.

Lee Kantor: Now, the Hidey Style, Hidey Socks, are they for children as well as adults? Like, what are the sizes?

Shannon Kehrer: Yes, I do also have kids sizes because I had so many mamas and aunties and grandmas asking me if I could do the youth sizes for Hidey Socks, and those are on our website, and they are less expensive than our adult Hidey Socks. They are just so cute and people are loving them. I mean, I have grandmas matching with their granddaughters. I have moms matching with their daughters, aunties matching with their nieces. It’s absolutely perfect.

Shannon Kehrer: And, also, their great stocking stuffers. Christmas is right around the corner. Holidays are right around the corner. Birthdays are year long. So, definitely think about getting Hideys as your next gifts as well.

Lee Kantor: Now, you mentioned it’s usable in a variety of shoes. Is it usable for people doing yoga or things like that where you need some traction?

Shannon Kehrer: Great question. I actually did do a yoga edition Hidey/Pilates edition as well because I had so many awesome customers say, “Hey Shannon. I love doing yoga, I love doing Pilates, and I would love it if your Hidey Socks had the grips on the bottom so I could use them.” So, I actually did launch those this year and they are live on our website, so you can get Heidi socks with the grippers on the bottom. It’s a different product category when you go on our website, but you will see them there.

Lee Kantor: And one more time before we wrap, what is the website or the socials to connect with you and to kind of see what’s going on over there?

Shannon Kehrer: hideystyle.com is our website, and Hidey is spelled H-I-D-E-Y. And the whole reason why I named Hidey Socks and spelled it that way is because when you wear these Hidey Socks with your shoes, you can’t tell it’s a sock. And my goal was I wanted a functional sock that was beautiful that people couldn’t tell you were wearing a sock. It just added to your shoe, which is why they’re called Hidey and spelled H-I-D-E-Y.

Lee Kantor: Well, Shannon, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Shannon Kehrer: Thank you so much, Lee. Appreciate you having me on. And thank you so much for everybody listening. We truly appreciate it.

Lee Kantor: All right. This is Lee Kantor, we will see you all next time on Women In Motion.

 

Tagged With: Hidey Sock, Hidey Style, Shannon Kehrer

Amina Buric with Aeolus Group

October 15, 2024 by angishields

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Beyond the Uniform
Amina Buric with Aeolus Group
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Amina-BuricAmina Buric is the founder of Aeolus Group and a proud Navy veteran. At Aeolus Group, Amina and her team specialize in empowering solopreneurs and small to medium business owners by transforming their business visions into reality.

They provide comprehensive consulting services that cover the full spectrum of business strategy, implementation, and execution.

Many business owners struggle to balance their day-to-day operations with long-term strategic planning, which can stifle growth and innovation. That’s where Aeolus Group steps in.

Leveraging the discipline, strategic thinking, and leadership skills Amina honed during her time in the Navy, she helps businesses develop clear, actionable strategies and provides hands-on guidance to implement and execute those plans effectively. Aeolus-Group-logo

Aeolus Group’s goal is to streamline operations and drive sustainable growth, allowing business owners to focus on what they do best—innovating and leading their businesses to success.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Houston, Texas. It’s time for Houston Business Radio. Now, here’s your host.

Trisha Stetzel: Hello, Houston. Trisha Stetzel here bringing you another episode of Houston Business Radio Beyond the Uniform series. I am stoked about the guest that I have on today. I met her through the Houston Regional Veterans Chamber of Commerce. She actually was at our strategic planning for this year, and I had to have her on the show. She’s doing so many amazing things. Amina Buric, who is the founder of Aeolus Group, and she’s also got something else she’s working on that I want to talk about. But first let’s jump in. Amina, welcome to the show.

Amina Buric: Thanks for having me, Trisha. Really appreciate the opportunity.

Trisha Stetzel: I’m so excited. And fellow Navy veteran.

Amina Buric: Yes, that is that is true. There is not many of us that were strong.

Trisha Stetzel: Yeah, absolutely. Absolutely. So, Amina, uh, tell me a little bit more about you. I know you are almost freshly coming out of the military and started your own business and also working on a, on a new mission that we’re going to talk about as well. So, uh, tell us a little bit more about you.

Amina Buric: So, uh, my military kind of service started since I was born. My dad was in the military. He is a proud Air Force veteran. He was a pilot. So for the first 20 years of my life, I was a military child. I went to college, ended up getting married to a service member. So for about two years of my quote unquote civilian life, my dad was still in, but my spouse was in the military. And then, right as Covid hit, I enlisted in the Navy as well. So now I’m a veteran, so I’ve hit all four categories that you could be in the military community. I was a military child, spouse, active duty, and now I’m a veteran myself. So this is the first time in my life that I have zero military influence in my life. I got out about a year and a half ago, so that’s fantastic.

Trisha Stetzel: And oh, by the way, you still have definitely military influence because you’re still participating in in both of those spaces, right? Between the Houston Regional Veterans Chamber of Commerce and also this new mission that you’re working on here over the next couple of weeks. So, Amina, tell me more about Alice Group.

Amina Buric: So, uh, act upon transitioning out. So during my time in the Navy, I ended up actually getting injured. So they my job went from being a boatswain mate to actually working in an admiral’s cabinet with his staff. So I got to learn a ton of strategy, a ton of planning, and I was part of Red Hill Water crisis, which was one of the major crises with our drinking water, actually. Us Congress was involved. So I was 20 years old working with these main strategic giants and masterminds. So I soaked up all the knowledge that I could and assisted as much as I could at at that age and upon my transition. I’m an engineer by college degree, but I didn’t want to be an engineer in the civilian world. So I started my own consulting company doing strategic advising and operational advising. So whether it’s development, implementation and integration or just kind of consulting and telling you like, hey, this is the plan of action. And I pull heavily from my military experience on how to advise these companies in the civilian sector.

Trisha Stetzel: You’re doing such important work. And that really leads me to you know, how did and I get that the education is there. You just described how the experience of being in the admiral’s office and being around these, um, strategic giants. Right. And learning that craft. But what else in your military experience prepared you to be a business owner?

Amina Buric: I think people underestimate. So I’ll kind of give you an attitude. So for us in the military, we’re on duty 24 over seven and we truly are. And once I transitioned, and still a year and a half later, I still struggle with it. I struggle on the weekends because there is no motion from Friday, about noon until Monday, about nine in the morning, there’s no motion, nothing happening. And I’m still so ingrained that I work seven days a week. And maybe it’s not client relations, but I’m drafting emails, creating content, uh, creating, you know, like projects that are due for my clients, and I will schedule them for Monday morning. So I’m not kind of overstepping my boundaries, but that is one thing I’ve learned in the military is consistency and discipline, and I have seen it time and time again that it has paid dividends for me in my progress.

Trisha Stetzel: Wow, that, you know, as you were describing that, I’m like, maybe that’s what’s missing for me. I it’s, you know, my story, which is interesting. I didn’t actually tell people that I was a military veteran for years, and it wasn’t because I was embarrassed or didn’t want to share that. It just wasn’t part of who I was. After I left the military and went to work for corporate and then opened my first business. Um, so I appreciate that you’re able to hold on to that and also get out there and tell people about it. People need to know your story, and they need to know our story so that we can attract more veterans who have businesses, and they’re contributing to this amazing ecosystem in Houston. Um, all right, I know you’re doing something really, really important. We talked about it right before the show. I’d like you to tell me about this new project that you have going going on mission DeFi.

Amina Buric: So part of and I’ll give credit to variety, they’re a platform that’s shut down. But they were a mentorship platform that I discovered. Actually, nobody told me in the Navy about it, but I was looking for mentors. I ran businesses while I was in the Navy, so I did dog training business, and I actually did a consumer goods business while I was still active duty. And I was looking for people to tell me how to run a business. And usually when people are on active duty, they don’t often start their own businesses. They’re just kind of focused on their military career. So I went through USO transitions. They said, hey, check out this platform. It’s free mentorship. So I signed up and at that point they were going for five years or so. And I’ve received countless mentorship hours and made countless actually friends from mentors that have taught me how to run a business and not just business, but how to transition out successfully because it is a it’s such an important part of our life, and I think a lot of veterans get dropped in the process, for lack of better words that, uh, like, they don’t know what to do. They’re kind of lost. And I still, year and a half later, I still kind of struggle. There are still days where I’m like, hey, like, did I make a mistake getting out, you know? And I tap into my mentors to kind of reassure me and tell me, like, hey, everything’s going to be okay, everything is fine.

Amina Buric: So, uh, when they abruptly shut down, actually, at that, at this point of my life, I was actually a mentor myself. So I was still a mentee, but I was also a mentor myself. And we try to kind of reach out to the founders. But we didn’t get any response. And I said, well, there’s a gap and I don’t know exactly if I’m equipped to fill it by myself, but I will reach out to other mentors and see if I technologically supported it. Would they come onto the platform? So that’s where mission DeFi came from. My big philosophy is that there are a lot of odds, as veterans, that we have to defy and we defy expectations, but we also need to get better at forging those connections. So what a better way than to kind of give back to the community that has given to me my entire life. But to create a platform where people can tap into anybody in the United States, veteran spouse or active duty military member and ask for advice, there’s no shame in asking for help. And I think that’s a stigma that we need to, as veterans and active duty, just military in general, break that. We can just handle everything on our own. We have a strong village, one of the strongest fraternities in the world that we can tap into and learn and take care of each other. Yeah, I absolutely agree.

Trisha Stetzel: And I didn’t even know you had a dog training business. Like the things we learn about each other when we’re having these great conversations. So you are an entrepreneur in the military. You came out of the military, started a business, and now you’re bootstrapping this mentorship program called Mission Defy. And it is so exciting. I can’t wait to see where this goes. So, Amina, how can people engage if they want to know more about Mission Defy or even about Eolis group? How can they find you?

Amina Buric: Uh, I’m most active on LinkedIn, so I treat my LinkedIn as essentially like a text. So if you shoot me a DM on LinkedIn, you will get a response. I’m not hard to find. I’m not hard to reach. I try to make myself Available at least several hours a week. And I tell people all the time, I’m in a human to human business. I’m not in a B2B or B2C or whatever. I’m an H to H. So I want to connect with everybody on a human level, get to know them, get to know how I can help them, because I truly believe that one thing that I did learn in the military is that service before self. So and in a Navy you you remember as ship shipmate self. So you save the ship, you save your shipmate, then you save yourself. So I still live to those values today. So if I’m very much of service. So I will always ask you how can I help you first?

Trisha Stetzel: I love that that’s why we connect. I you’re such an amazing person. I watched you in our strategy session at the Houston Regional Veterans Chamber of Commerce recently, and you have such a knack for looking at strategy from a high level, and then really drilling into the parts and the activity and the action that need to happen. And so I know that anybody that you work with is getting the best of the best of the best, and I appreciate you doing that work out there for the Houston business community. And this mission to Phi, I you gave me the tagline, which is Forge Connections Defy Expectations. And I love that. I love that you’re creating this space for mentorship with veterans. And you’re right, we shouldn’t be afraid to ask for help, but we’re not very good at it. And I think having a mentorship gives us a safe space to connect with each other without feeling like we’re defeated and have to ask for help. What are your thoughts on that?

Amina Buric: I think just being willing, that is kind of the season of life I’ve been in for the last year is being willing to ask for help, being willing to admit that I don’t know everything. And you would be surprised. Like, I actually people ask me all the time, well, what did you learn from being mentored? And it’s not that I learned a ton from being mentored, but I would encourage everybody to go and mentor somebody. You you just learn so much from other people’s experience, and you kind of get out of your own bubble, and it forces you to think outside of the box. So I would say while mentorship is important, being a mentee is important. The caveat to that is being a mentor to somebody. I would encourage everybody to just have one person to mentor, and it doesn’t matter if they’re older than you or younger, you can learn from somebody’s experience.

Trisha Stetzel: Yeah, absolutely. And I think in the, you know, in the face of, uh, not being fearful of knowing as a military veteran that we’re just going to go get stuff done because that’s what we do, right? We push ahead, we get things done. We don’t give up. We show up, we put our boots on, we put our pants on every day and we go to work. And being able to take that and share it through mentorship with others who are exactly like us, right? I love that you said we have the largest fraternity in the world or on the planet, and I think that’s so true. I’ve never thought about it that way. I really appreciate you being on with me today, Amina. For those of you who are listening and want to connect with Amina at any level, whether it’s through her strategic um services in her business, Eolis Group, or even for mission DeFi. I’m sure you’re looking for people to get engaged there. Go out on LinkedIn and DM her you can find her. It’s a m I n a b u r I c just do a search. You’ll find her. By the way, she’s connected to me, so you’re likely going to find her as a second connection. And it’ll be really easy to connect. Um, Amina, would you share, like, your just a favorite story or some story since you’ve been out of the military? Uh, about someone that you’ve connected with on a different level because you are h to h. I love that you said that. Human to human. So what’s your favorite connection story since you’ve been out of the military?

Amina Buric: So I don’t have a particular one, but I will tell you that I’m not a native Houstonian, and I’m somebody who I never thought I would live in a big city. When I. When I got out of the Navy, I said, I never want to see a soul. I want to live like on ten acres with in a town that has like 400 people. Like, I don’t want to be around a ton of people. I just want peace and not be around. And then, uh, just so happened that I ended up moving to Houston because, uh, my girlfriend said, hey, you would like it. It would benefit your business. And I fought her tooth and nail. But people in Houston have been so welcoming and so nice and are willing to help, and actually turned into one of my favorite places I’ve ever been. So I had to kind of put my pride and ego aside and say, hey, I don’t know anything about your city. Let me learn. And my network has actually exploded here because I don’t believe that I’m just in a business of age to age. But I think Houston is a city, is in a business of age to age. All you have to do is ask and, you know, people are willing to make the connection. And that’s one thing I’ve noticed about Houston nobody’s unreachable. You can just ask tap into. So my biggest advice, or I guess the biggest lesson I’ve learned is you just have to be willing to ask.

Trisha Stetzel: Yeah, I love that. That’s fantastic.

Trisha Stetzel: Well guess what? I live in a town of 400 people, so I found your town, Amina. I’m just saying I love it.

Amina Buric: Maybe we’re going to be neighbors next couple of years.

Trisha Stetzel: Yeah, that’s fantastic.

Trisha Stetzel: I appreciate you so much being on the show. You’re doing amazing work in your business. You’re doing amazing work in this new venture that you have going on. I know you’re bootstrapping this thing, so if anybody’s interested in helping or wants to be a part of mission DeFi, please reach out to Amina on LinkedIn. I know that she would love to have your help getting this amazing organization off the ground and starting this mentorship. Thank you again for being with me today.

Amina Buric: Thank you so much for the opportunity.

Trisha Stetzel: And that’s all the time we have for today’s show. Join us next time for another exciting episode of Houston Business Radio. Until then, stay focused, stay tuned, stay inspired, and keep thriving in the Houston business community.

 

Tagged With: Aeolus Group

BRX Pro Tip: 8 Questions to Ask Your Next Business Podcast Sponsor

October 15, 2024 by angishields

Christiaan Marias with Five Star Dent Removal

October 14, 2024 by angishields

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Christiaan Marias with Five Star Dent Removal
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Christiaan-MariasChristiaan Marias is a master certified dent and hail repair specialist and owner of Five Star Paintless Dent Removal in Alpharetta, Georgia with over 20 years of experience in this industry.

Five Star Paintless Dent Removal Alpharetta: the premier service for dent repair and bumper repair near you!

Paintless Dent Removal (PDR) is a process in which dents are removed from your vehicle using specialized lighting and custom dent removal tools, eliminating the use of any sanding, body fillers, or repainting.

Follow Five Star Paintless Dent Removal on Facebook and Instagram.

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: Thank you for joining us here at Fearless Formula on Business RadioX, where we talk about the ups and downs of the business world, and we offer words of wisdom for business success. I’m your host, Sharon Cline. And today in the studio, I’m very excited to speak to the owner of Five Star Dents and Dings in Alpharetta. They are a paintless dent removal company, but they they offer other services as well. They’ve been in service for over 20 years. They have over 500 Google five star reviews, which is a really, really great statistic. Um, they’ve worked on over 5000 cars. They are where you would want to go. If you have any kind of paintless dent removal need, please welcome to the studio, Christiaan Marias. Hello. Hey, how are you? I’m good.

Christiaan Marias: Thanks for having me on the show.

Sharon Cline: Thank you for coming to the studio. I’m excited to talk to you because I’ve not spoken to anybody in this industry, and I’ve been doing this show for like over two years. So there are things I need to learn. And I think people who listen to the show would like to hear as well, because it’s it’s a wonderful opportunity if you can do it, to not have to go through so much to get your car to look the way you want to. Absolutely. I was doing a little bit of research, just a little bit so that I could sound slightly intelligent. You’re obviously the expert, but I was not even thinking about the aspect of what it will do for the environment if you’re not having to use a bunch of paint. Correct. That’s like a whole other aspect. So let’s talk a little bit about how you got into this industry.

Christiaan Marias: So actually I’ve been in this industry basically right out of high school. And I mean, I’ve always been into cars ever since I was a little kid. And um, you know, graduated high school and was just doing some odd jobs here and there, not really sure what I wanted to do. And I had a friend of mine, this was when I was living in South Florida, and he, uh, approached me one day and said, hey, you know, I just actually bought this franchise of this company that does little minor, you know, paint, touch up and, you know, things like that. And he’s like, my business is starting to grow. And I really could use some help. And, you know, wanted to see if it would be something that you’d be interested in. So I started working with him and, um, as I said, learned how to do, you know, little minor paint, touch up and scratch repair, uh, mostly for car dealerships. And, um, and then I did that for about, I guess it was maybe about a year and a half or two years and then got a little bored with it.

Christiaan Marias: And I thought, you know what, I want to try something different and had a little bit of a change of careers and got into the internet, web hosting space for a little bit, but just really hated working in an office. You know, being in a cubicle all day and then just really wanted to be back outside and ended up at another friend of mine who was working for a local Paintless dent repair company in West Palm Beach, called me one day and said, hey, my boss is looking for somebody who can do the type of work that you used to do with the paint, touch up and the scratch repair. Would you be interested? And I said, you know what I’ve actually been thinking about, you know, getting back, you know, into the automotive reconditioning space. So I’d love it. So I ended up, you know, going and working for that company and in the process learned how to do paintless dent removal and realized that I just loved it and had a passion for it. And, um, ended up starting my own business right after that.

Sharon Cline: I always think it’s interesting. Excuse me. There’s like a creative aspect to repairing something and being able to problem solve. And to me, I think it would be so satisfying. You know, it’s like a skill. It’s a skill that not everybody has. Definitely.

Christiaan Marias: And, you know, I over the years, I mean, I’ve learned all types of different, you know, automotive reconditioning services. But the Paintless dent repair is definitely the hardest that I’ve ever learned. And it just it takes a lot of patience. And, you know, you’re right. It takes that kind of creativity because you’re looking at the damage in the vehicle. And then you you almost in a way have to imagine like how that damage was caused. And then in your mind, kind of formulate a plan of how do I reverse that out? And so it’s a little bit of, you know, mechanical, but you’ve got to have that artistic ability and be creative in like, how do I how do I do this? How do I create leverage all these different things. So I mean, I’ve been doing this for 20 years and it’s something that, you know, I, I enjoy doing every day. I’ve not gotten bored of it yet, so it’s definitely a good thing.

Sharon Cline: Yeah, it’s a different feel altogether being in an office, I can’t. I mean, it’s I’m imagining you’re outside and you’re dealing with the public and you’re actually getting to see the end result right in front of you of something that you worked really hard on to repair. Um, it’s so helpful too, because when you for me, if anything happens to my car, if if anyone told me, well, you’re going to have to go here to get it fixed, and it’s, you know, your insurance company. And I’d be like, okay, like, I’m not an expert. Correct. But knowing that there’s someone out there that could potentially save you from having to leave your car for weeks and weeks. Um, have a huge insurance, you know, hit. I would feel like that’s the first stop I’d want to go to. Is this possible that you could fix this for me? Kind of, you know, in a day or so, as opposed to having to go through something so much more extensive?

Christiaan Marias: And I tell I tell my clients it’s honestly the closest thing that you can ever get to the damage never happening in the first place. Obviously, that’s in a situation where there’s no paint damage on the car because we’re, we’re we’re essentially just reversing the damage out. And, you know, it is considered a green service because again, there’s no, you know, there’s no chemicals, there’s no, uh, parts that are being replaced that now have to get thrown into a landfill. Um, so, you know, all in all, it’s better for the environment. Um, you know, costs significantly, significantly less than what a regular body shop would charge. And we can usually get the customer’s car back to them, you know, within the same day, or at least within a day or two.

Sharon Cline: Have you ever had that feeling? I was wondering about this when I was on my way to the studio. I’m like, how would I feel if I had this company? And I knew that someone wanted me to fix this big dent that I knew I couldn’t do. Like, do people have unrealistic expectations?

Christiaan Marias: Yeah. And sometimes it’s actually humorous. You know, I’ll get people that will send me pictures or video. And I mean, it’s literally like the whole side of the car just bashed in. And then I tell them like, hey, I’m really sorry, but this is not a good candidate. And they’re like, but I don’t understand. There’s no paint damage. It’s just, you know, it’s just dented. And I’m like, yes, I understand that. But like, your door is crushed in and there’s like, this is going to have to get replaced. Um, you know, and I think just from doing this for so long now, um, you know, I’ve been able to learn, you know, what’s possible and what’s not possible. But definitely early on in my career, I spent a lot of hours working on things that just ended up not being something that I could, you know, confidently, you know, sell a customer and say, hey, this is, you know, this is a good repair. So, um, you know, but people understand. And as long as you are upfront and honest with them, you know, they’re they’re usually okay with that.

Sharon Cline: Who is an ideal customer to you?

Christiaan Marias: Um, I mean, that’s a that’s a good question. Um, I would say typically, you know, customers that have nicer vehicles, you know, your, your higher end vehicles. Um, but I do have a lot of clients that have just, you know, your average everyday cars, you know, your Toyotas, your Fords, they’re just particular about their car and they don’t like dents. Um, you know, but yeah, obviously people who have higher end exotic cars are typically the ones that call me because they’re very, you know, picky about little things happening to the car. And, you know, one of the benefits of what I do over a body shop, and which is why people with higher end vehicles typically will use my service, is because you retain the original value of the car. So anytime you’re doing any kind of body work or you’re replacing parts, it can devalue the vehicle. Um, so it’s a very, um, it’s a very important thing. And then generally as well, there’s not any kind of Carfax report on the car, which can also, you know, negatively impact the value.

Sharon Cline: You must be their best friend, because people who really care about their car. And my son is a car fanatic as well, and he is very passionate about his car. And you know, if someone feels that with him, it’s like they’re buddies. Yeah. You know, so I was thinking, you must be so important to these people because you are just as passionate as they are.

Christiaan Marias: Yeah. And I have I have great clients. I mean, people that have been using me for years that, um, you know, they won’t use anybody else. And, you know, a big part of what I do during the course of the year is also fix hail damage. Wow. And so, as a matter of fact, this year I was in probably 4 or 5 different states. And, you know, because I’ve been doing it for such a long time, I’ve gained, you know, a good reputation in the industry. And then, you know, people from different states will call me and say, hey, we’ve just had a major hailstorm. I need help. And so I will travel out to, you know, Colorado or Chicago or wherever that that happens to be. And, you know, help them with the process of not only the repairs, but also dealing with the insurance companies, you know, writing estimates, things like that.

Sharon Cline: You know, living in Florida and all those tornadoes that come through, you know, I imagine hail was an issue. Oh, yeah. Like you got the the expert experience, you know. Mhm. Um, and how wonderful to know that you can handle the stress part. You know, for someone like the insurance company. All of that feels like oh it’s just another thing to worry about. But knowing you could come in and kind of be like a superhero.

Christiaan Marias: And that’s literally what I tell my clients is that, you know, once, once you’ve contacted your insurance company and you and you, you start that process of getting a claim, then I, I step in and then I take over from there and we handle it from start to finish. And then essentially all they do is come and pick up the vehicle once it’s ready.

Sharon Cline: So you also do like bumper repair I saw. So that’s not considered an accident, right.

Christiaan Marias: Um, so that would be just more of your, um, cosmetic type damage. You know, we don’t do any kind of collision repair. Um, you know, it’s more cosmetic where it’s just like a, you know, you scraped it going into the garage or, you know, your your your kid was riding the bicycle and, you know, you know, scratched the side of the car. Shopping cart. Shopping cart. Something like that. Yeah. So just little minor, you know, cosmetic repairs and, you know, some other things that we’re also starting to offer, you know, again, in that same cosmetic space. So we do rim repair for like curb rash wheels. Um, you know, rock chip repair on windshields.

Sharon Cline: You also do I saw not like I’m telling you what you do. But I saw on your website, which I love, is that you do um, headlight restoration, which is a big thing that is really old, you know, so it’s nice to imagine I could go somewhere to really help me see at night.

Christiaan Marias: Well, especially nowadays with the with some of the newer vehicles, you know, the headlights, you know, the technology in the headlights is, is advancing. And so you’ve got a lot of halogen headlights, you know, LED. And just the headlight itself could be anywhere from $500 to $1000 to replace. And so, you know, with us being able to restore the clarity, I mean, it’s a it, you know, it’s a fraction of the cost. Yeah.

Sharon Cline: What have you noticed about how the materials that are used to make cars from like 20 years ago to now?

Christiaan Marias: I’m definitely the biggest thing that I’ve noticed is that the, the metal, the sheet metal or the aluminum is getting a lot thinner. So which makes it more susceptible to getting dented. But a big part of that is because, you know, it lightens the weight of the car. And so it’s better for fuel economy. But it’s not always good for, you know, damage.

Sharon Cline: So 20 years ago, was it more steel? Yes.

Christiaan Marias: Yeah. Almost. Almost exclusively. Unless you were dealing with a very high end car, like a, like a Mercedes or a Porsche or, you know, Bentley or Rolls-Royce. But now you’re starting to see more and more Or aluminum. As a matter of fact, I want to say the the new Ford F-150s are almost entirely aluminum, even the roof. And, you know, a lot of people think, oh, aluminum is softer, so it must be easier to fix, but it’s actually quite the opposite. So, you know, generally when I have a client that has a car that’s made from aluminum, there is a little bit of an upcharge just because it takes a lot more time and effort to to do the repairs. It’s more.

Sharon Cline: Malleable.

Christiaan Marias: So so what it is is that with sheet metal, it actually has a memory. So when you’re, you know, when you have a dent in sheet metal and you’re, you’re kind of manipulating it from the underside, it almost wants to go back into, into place. Whereas with aluminum it doesn’t have that memory. So you’re, you’re, you’re having to exert 2 or 3 times the amount of pressure to the bottom of it to get it to almost kind of go back into place.

Sharon Cline: So you were in Florida. How did you come up here to Georgia?

Christiaan Marias: So actually, Georgia is the second place that I’ve been after, um, you know, after Florida. So I actually lived in Michigan for, for a short time. I was about four years. And that was an interesting experience because obviously, you know, Detroit, you know, you’ve got the big three there. And I got to meet a lot of, you know, people that were in the automotive industry. I got invited to, you know, the Detroit Auto Show actually fixed a couple of cars at the Detroit Auto show, like.

Sharon Cline: Live in front of people. Yeah, well.

Christiaan Marias: Not not so much in front of people, but they, you know, they had vehicles there from the manufacturers that were on display. And then just in the process of them getting set up. Oh, you know, little, little things would happen. So I actually, you know, worked on the cars.

Sharon Cline: There that like.

Christiaan Marias: It was it was a little nerve wracking. But you know, I mean it’s just just like anything it’s, you know, you have to just focus on what you’re working on and don’t, you know, pay attention to the, you know, the environment. But I mean, just the, the connections that I made and just the experience of dealing with people that were literally like on the front line of, of Designing. I mean, I talked to so many engineers about just the process that they go through with designing the cars and the software and all of that, and it was just a very, very big learning experience.

Sharon Cline: Also, I was thinking, if you’re up in Michigan, what the environment and temperature and snow and all of that does to a vehicle as opposed to being here more in the South, what have you noticed?

Christiaan Marias: I mean, I would just say mostly that the types of damage, like when I was working in Michigan, you would get a lot of damage from, you know, ice and also people drifting, you know, and hitting snowbanks. So you’d have a lot of, you know, damage like that. But, um, a big thing too is in Michigan, obviously with the cold, um, there’s some different techniques that we have to use when you’re working outdoors, you know, because the metal, the paint, everything is much more brittle. So you have to be more careful about as you’re working that metal from the inside, that you don’t overdo it and end up causing the paint to crack. So just yeah, some different techniques, which is a big reason why now here in Georgia, I actually have a fixed shop location and it just allows me to be in a more controlled environment, which is just better all around. My lighting is is more controlled. You know, I have it’s temperature controlled. So, you know, air conditioning in the summer, you know, winter time I have the heat going. So it’s just overall a better environment to to do a quality job.

Sharon Cline: I also see that you have people that you can dispatch out to where someone’s car is. Will you talk a little bit about that?

Christiaan Marias: Yeah. So right now I don’t I don’t have employees, but I do have subcontractors. And so essentially when we have body shops or dealerships that need work done and they’re not able to bring the car to the shop, I have technicians that I can dispatch to, you know, to the client. Um, also my, my other vendors that do the other services that we offer, like the bumper painting and the wheel repair. Those are all mobile services. So those can be done, you know, either at the client’s house or at their office. So it’s a lot more convenient.

Sharon Cline: Heck yeah. If you don’t have to like, take your car, go drop it off and like get someone to drive you and all of that. I mean, it’s just kind of like a no brainer. Absolutely. Yeah. You just be home.

Christiaan Marias: Yeah. I mean, there’s a lot of clients that are, you know, that work from home. And so they have to be on meetings or calls. And so, you know, with us being able to do that service, you know, for them mobile, it helps. But you know there’s definitely types of repairs like bigger repairs or like hail damage that it’s not really convenient to do it at a customer’s location. So in that situation we’ll schedule them to bring it to the shop.

Sharon Cline: So if you’re just joining us, we are speaking with Christian Murray of Five Star Dents and Dings in Alpharetta. I also wanted to ask you, what is it like to what have you learned being a business owner, not just obviously going into Michigan and having your business, but being here as well? What’s something that’s really surprising to you that you wish you had known before you got started being a business owner.

Christiaan Marias: Oh, that’s a great question. I mean, I feel like I’m always learning. I mean, even though I’ve been doing this for over 20 years, I feel like it’s just a constant learning experience. Um, you know, I’m I’m very talented and very good at what I do when it comes to the hands on repair portion of it. But I would definitely say that the hardest part for me has been learning the business side of things, you know, especially with regards to, you know, the financial side of things, you know, taxes. Um, you know, marketing and things like that. So, you know, for me, that’s, that’s been the biggest struggle is just, you know, staying on top of, you know, especially nowadays with, you know, with social media being such a big part of, of small business and, you know, kind of getting your name out there. Um, so, you know, start to start learning about that, you know, being more comfortable, you know, talking about what you do. Um, I’m not the greatest at it, but something that I’m working on is, is, you know, trying to be more comfortable being on camera so that I can put out some more content on my social media channels to, you know, just let people know what it is that we do, because it is something that not a lot of people are familiar with.

Sharon Cline: Not unless they have to be. Exactly. Yeah. And then you’re stressed out, right? It’s like, kind of nice to know to know it beforehand when you don’t even need it.

Christiaan Marias: Yeah. But yeah, I would say for me, the biggest thing that I continually try to, you know, stay up on is just, you know, learning the business side of things and just trying to be more efficient or, you know, ways to grow the company and kind of reach more people.

Sharon Cline: So I did see that you had a video. I want to say it might have been on Instagram, kind of explaining the basics of what Paintless dent removal is. So is that is that the main way that you market is using social media? Like most people on Facebook, you know, you don’t even have to pay really a marketing company. Correct. You can do a lot of it on your own. Is that how you market?

Christiaan Marias: Yeah, I would say, you know, it’s a combination of that. And you know, something I found, you just over the years I’ve tried all different types of, you know, advertising and marketing. I mean, we’ve done mailers, we’ve done, you know, postcards, um, just, you know, different things like that. But it just seems that when somebody is looking for the type of service that we offer, they’re generally going online and they’re looking for it on, you know, Google or Yahoo or whatever. So I have found the most effective way for me is to, you know, do you know, Google ads and, and then just most recently just really focusing in on the, on the social media part of it and just, you know, trying to create more content because people share that and they see it. And then it just it educates them on what we do. And then I’ll get phone calls from someone that says, oh, hey, I happen to see you on Instagram. Or a friend of mine, you know, shared your your page with me. So, you know, those those three areas, I would say, and then we do get a lot of business just from our, you know, referrals from our clients and repeat business.

Sharon Cline: I was going to say you develop a relationship with these people, right? For sure.

Christiaan Marias: I mean, I’ve had I mean, I still even have clients that call me from from Florida. Oh, wow. And, you know, they’ve they’ve had my number in their, in their phone and they’ll call me and I’ll say, hey, you know, I’m so sorry, but I’m not there anymore. But hey, let me, let me refer you over to this person. So, you know, it’s nice being in the business for so long. And I know people all over the country, so even people that have moved around, I can still, you know, take care of them by referring them to the right people.

Sharon Cline: What do you think people don’t know about your business? About your industry? What do you think? Like if you had a minute to be able to kind of know that, like, oh, I just hate hearing that people think this is so easy or, you know, is there something that you’re just like, I want people to understand what it’s like on my side?

Christiaan Marias: Yeah. For sure. I mean, I think, I think there’s there’s a misconception with dent removal that, you know, things, you know, dents just pop out. Yeah. Don’t you put.

Sharon Cline: A plunger on.

Christiaan Marias: This, right. Oh, yeah. Plunger. Dry ice suction cups. Um, other items, um, you know, but yeah, that’s that I would say is the biggest misconception is that, you know, people just have this idea that, oh, you know, something bumped into it to put the dent there. So if you can just kind of get behind it or use a suction cup, then it just basically pops out and it’s perfect.

Sharon Cline: And that there are kits I want to say, like at AutoZone, I think they may have like a dent, like a paintless dent removal kind of kit where you can do it yourself at home.

Christiaan Marias: Yes, as a matter of fact, I just had a client that that came to my shop the other day and he had, I don’t know if it was hail damage or it was like acorn damage. Well, he went to the store to AutoZone and bought this little glue puller thing that they sell for. I want to say it’s 1995 or whatever, and attempted to do it himself and absolutely ruined the car. No, I mean, even to the point where someone like myself who knows how to do this, it just I had to tell him, I’m so sorry, but like, this has to go to a body shop now, and they’re going to have to completely redo the hood, the roof, the trunk. And I could just see it in his face that he was just so absolutely disappointed that, you know, this $20 tool that he bought at the at the AutoZone to save money is now going to probably cost him like thousands.

Speaker3: Oh, God.

Christiaan Marias: So yeah, that’s that’s the other thing is I would, I would uh, I would urge people to, to, you know, to not try to mess with it yourself. I mean, it seems simple in concept, but there’s a reason why you know, it, you know, requires all these different tools and techniques and things like that to do a proper job.

Sharon Cline: Have you ever had a day where the end of the day you kind of like, you know, wish you could high five yourself because you just did such an amazing job on something?

Christiaan Marias: I there’s been many of those days, actually, and it’s, it’s usually on those very complicated jobs where initially I looked at it and I was like, you know what? I don’t I don’t think I’m going to be able to do this. But I said, you know what? I’ll give it a try and I’ll even tell the client, hey, you know what? I’m willing to at least give this a shot. And, you know, as you start to work on it and it starts coming out, you’re like, okay, okay, this may actually work. And then, you know, by the end you’re like, wow, this actually came out amazing and I’m happy. And then I’ve had many clients like, can I just give you a hug right now? Because like, that was amazing. And this bothered me so much. And I’m just so happy right now that you were able to fix this. Ah, so, you know, it’s definitely a sense of like accomplishment. And it’s one of the biggest things that I enjoy about what I do is that, you know, kind of like that instant gratification where you can take something that’s obviously damaged or messed up and, you know, by my own hands and technique and work, you know, I can make it look like it never happened.

Sharon Cline: And you’re their best friend. Yes. Um, were you considered an essential worker during Covid?

Christiaan Marias: That’s actually a very good question. So I was not considered an essential worker, However, it just so happened. This was when I was in Michigan and I had a good friend of mine that was living up in like the more central part of Michigan, and they had just gotten a hailstorm. And so they called and said, hey, you know, we need your help because we have these hail cars at a body shop. Well, luckily the body shops and the auto repair centers were considered essential. So I kind of was able to fall in under, you know, that little umbrella. And I was able to keep working because I had to close my shop down in, in Michigan because I wasn’t considered essential. That was my.

Sharon Cline: Question was, how did you survive the pandemic?

Christiaan Marias: So luckily, I mean, for about two, 2 or 3 months, I was able to work, you know, under under this body shop. And then once they started lifting some of the restrictions, then I was able to open my shop back up. And, you know, obviously we took all the precautions with, you know, disinfecting and all of that. But yeah, it was it was an interesting time.

Sharon Cline: I always talk to people here about, you know, how they some some companies didn’t obviously survive and um, but I was thinking about how I mean, restaurants and, you know, I guess industries in, in that way. But like for, for people, they’re always going to be people driving and there’s always going to be accidents because we’re fallible. Um, so yeah, I’m glad to hear that you were able to survive. Yeah.

Christiaan Marias: Me too, because I was definitely I was definitely worried because, you know, I’m sitting here thinking like, okay, you know, now what? Like, I have to close my business down, and it’s not like I could even just go to another state and work because, you know, it was just happening all across the country. And, I mean, it just it was just such a, you know, it was.

Sharon Cline: Like a little blessing.

Christiaan Marias: Blessing for sure. Yeah. I mean, you know, I ended up having to drive, you know, a little bit every day because, you know, of course, like even the hotels and things were, you know, you know, a little sketchy. Sure. So luckily it was about an hour and a half away. And so I would just get up real early in the morning and I would, you know, hour and a half commute to the Body shop, work there for the day, and then drive back and but you know, it kept it, kept you afloat, kept the the money rolling in. So I was happy about that.

Sharon Cline: I’m curious. Okay. Have you have you seen the Teslas that look like trash cans kind of or whatever. Like what would you do if one came to you? What does that even made of? I know nothing, I just look at them and I’m like, what the heck?

Christiaan Marias: So yeah, I mean, so I, I’m starting to see them a lot more. I mean, honestly, I have not had an opportunity to work on one yet, but, you know, I’m part of a big group on Facebook and it’s, you know, people who do the same thing that I do all across the country. And so a few of the other guys have posted pictures and things of, of ones that they’ve worked on, from my understanding, they’re made from stainless steel, which is essentially like a refrigerator. Um, and so I don’t know what it’s going to be like to work on one. Um, you know, but I’m sure I’ll probably find out pretty soon because I’m starting to see them a lot more often on the road now. Aren’t they.

Sharon Cline: Like wicked expensive to like. Yeah.

Christiaan Marias: I want to say they’re like, at least 100,000 or more.

Sharon Cline: Does anything make you feel daunted? Like, would you be like, Holy crap, I don’t want to touch this car. I don’t know.

Christiaan Marias: Um, I mean, I mean, sometimes, you know, just because, you know, when you’re dealing with a high dollar vehicle, you know, that sort of like that room for error. Error? Like, is much smaller or, you know, just in the in the process of working on the car, you know, sometimes we have to take things apart and, you know, as careful as you can be sometimes, you know, naturally things, you know, can can break or whatever. So that’s always a, you know, something that makes me a little bit nervous. But as far as, you know, working on the car itself, I just I look at it like it’s, it’s the same sheet metal, you know, it just has a different badge on it.

Sharon Cline: Do you park your car, like, away from other cars in parking lots?

Christiaan Marias: Sometimes.

Sharon Cline: I was just curious, like if you were to say, not that you need people to not have their cars dinged because you want to stay in business, right? Just. I’m just.

Christiaan Marias: Wondering.

Sharon Cline: Yeah. Just not your own. Where do you park? No.

Christiaan Marias: And I’ve even, like, even when I’ve been traveling for for work. And I know that there’s going to be a hailstorm. Like, I’m still like that person where I’m like, if I can park my car under cover, I’m going to, even though I know I can fix it. It’s just like, you know, I don’t I don’t want to go through that whole process. But, um, yeah, I do try to park, you know, far away, you know, but inevitably I’ve still gotten dented. And so I end up sitting fixing my own car. It just takes a while because I’m so busy fixing everybody else’s stuff. Right?

Sharon Cline: You’re, like, low in the in the totem pole of of things, of customers. What would you like to see your how where would you like to see your business go? Like do you have like a five year plan? Ten year plan of where you would like to see it? Yeah.

Christiaan Marias: So I mean, right now I’m, you know, basically like my, my kind of my goal for the next few years is to I’d love to have more than one location. I feel like it’s a service that’s definitely needed, especially, you know, kind of here in the Metro Atlanta area. And, you know, still a lot of people don’t know that this type of service is even available. So I think as we start to get, you know, more known and, you know, people, you know, start to use our services, I think that our customer base is going to grow. So having multiple locations, we’d be able to service them a lot more efficiently. The other plan that I have is to really expand the service offerings. So almost becoming like essentially like a concierge service where, you know, we become like a one stop shop for, for our clients, where, you know, we’ve already built that trust in them. And so now, um, kind of like going back to what we were talking about with the, with the insurance, right? Like somebody that you can just say, hey, I trust you. You’ve done work for me before. I just, I just need you to handle this. You know? I want to get some paint touch up done. I’ve got these dents, even window tint or detailing, you know, like, I just want to drop my car off with you, and then you take care of everything, and then I’ll just come and pick it up when it’s all done. And I feel like there’s there’s a need for that type of service. And I’d like to I’d like to be able to offer that.

Sharon Cline: Well, so it’s a, it’s amazing to, to imagine I mean you are the person that they trust, right. You it’s you. So being able to surrender a little bit of control to other people that you trust in order to expand. I can imagine it’s like a little daunting as well. It is, you know, because it’s your your name, it’s your business. And I’m wondering if I have control issues because just the idea of that, I’m like, oh, that would be hard for me.

Christiaan Marias: Oh, trust me, it’s it’s definitely been a big thing for me. And I’m, I’m, I’m finding I think as I get a little older and I realize that, you know, my, my time is limited as far as, like what I’m going to be able to do or just, again, kind of like the whole idea of being able to service more clients and taking care of more people. I know that I can only do so much on my own. And so now the focus has really shifted away from myself to now. I want to build a brand or a or a or a company and a business that that carries that same reputation. And part of that is like me picking the right people to be able to offer those services that I can trust and say, hey, even though it’s not me personally, I can vouch for the, you know, for these other companies that are part of our umbrella.

Sharon Cline: Ooh. That’s hard. That’s hard work. I would imagine because, you know, your heart’s in it and you want someone else to have their heart in it, I would imagine.

Christiaan Marias: Yeah, well, and I think that just goes back to, you know, just having a good network of people and, and just seeing what type of work they do and you know, their reputations as well. And, and just being, you know, building a team, you know, and that’s that’s really kind of my focus now going into the next few years is, is having that having that team of people that I know that I can trust and that my clients can trust as well.

Sharon Cline: Do you think you have a fearless formula. What do you do to manage the natural emotions that we all have in the business world? If something isn’t going well or, you know there’s a stress to you, how do you manage it?

Christiaan Marias: I mean, definitely some days are easier than others, you know? I mean, I think, I think at the end of the day when you’re, you know, when you’re a small business owner, you know, you just have to realize that, you know, you’re going to have good days and bad days. But, you know, as long as you have that, that passion and that drive for what you do and essentially, you know, you’re you’re committed to providing like a good quality service. You know, you just have to focus on that and know that, you know, every day is just, you know, that you’re putting in that effort. And even when you make a mistake or something goes bad, you know, you know that your clients believe in you and that as long as you make it right, that they’re that they’re still going to, you know, come back.

Sharon Cline: It’s almost like managing realistic expectations of the human side of of business. In other words, there are days where I don’t know why I’m like having a great day and I’m almost like I this I am the I could teach how to live. And then there are days where I’m just like, I don’t know why, but it’s this horrible and I can’t figure out what the difference is. But I like that you’re just kind of being realistic, you know, not saying it’s all going to be great. Well, it might not all be great, but at least you’re being honest.

Christiaan Marias: It usually isn’t, you know, and I and I definitely, you know, realized that, you know, in the very beginning it was like I had this great idea of like, oh, I’m going to have my own business and it’s going to be great, and I’m going to be able to manage my own schedule, and I can come and go as I please. And, you know, it’s completely the opposite. I feel like you work, you know, three times as much. You know, your brain never shuts off. You know, even when you’re, you know, you’re home at night or on the weekend or on vacations. You know, I think it definitely takes a certain kind of person that can that can deal with that Um, you know, just because, again, it’s just your brain is just always switched on to it, and, and sometimes, you know, you you wish that you could shut it off, but I really wouldn’t have it any other way, like I’ve thought in the past, like, well, maybe I should just go back and work for somebody and just, you know, get a 9 to 5 or something like that and let.

Sharon Cline: Them deal with all the headaches. Yeah.

Christiaan Marias: But but the thought of that actually, like, is terrible for me, you know. So as, as horrible as it is sometimes, you know, dealing with the stress and the aggravation and the, you know, the sleepless nights, like, I just, I feel like it’s just something that is in me and it’s just how it’s always going to be.

Sharon Cline: How do you balance being the business owner and knowing that you could be reached at any moment? Like, are there times that you put your phone down or put it on silent or. I mean, it’s 24 over seven access to you through social media as well. I’m sure if anyone wanted to post anything. So what do you do to balance your life?

Christiaan Marias: I mean, you definitely have to. You know, make make that decision of like, you know, I I’m going to be focused on my business, you know, from these hours and, you know, there are people who sometimes feel like they have access to you at all times. And sometimes there is that, that, that want to, you know, to help them out. And but then it does it does become a problem, you know, and then and you know, and that has happened to me over the years where, you know, especially moving to new locations, you know, you feel this obligation to, you know, kind of put in that grind. So you’re working extra hours, you’re working weekends. But I mean, it definitely can, you know, overwhelm you. And so that’s something that I’ve been working on as well just over the last few years is just, you know, number one, just having set hours that I work. I mean, even though my brain doesn’t shut off on the, on the, the, the thinking process of it, you know, I definitely don’t answer my phone after a certain time, but it’s also putting in systems, you know, things in place that automate the communication so that, you know, even though it’s not me personally handling all of that, you know, there are things in place through my website or through, you know, software and things that I use that can still allow that communication to happen with the client. But it’s not me personally handling all of that.

Sharon Cline: Wonderful. So someone a client feels like they’re being attended to. Yeah. So smart.

Christiaan Marias: And there’s definitely some, some good innovations that are starting to happen now with some different, you know, software and things like that, that answer text messages. They answer phone calls, they can do follow ups. And so it helps when you’re just a small business and it allows you to be a more efficient but not kill yourself trying to keep up with all of it.

Sharon Cline: If someone’s listening now who is considering opening their own business, do you have like a nugget of advice that you would give them?

Christiaan Marias: Um, I would say definitely, you know, whatever, whatever that business is that you’re going to open. I mean, you know, definitely be be passionate about it. But take the time to learn the, the business aspect of whatever business it is that you’re, that you’re, you’re wanting to open. Because I feel like that’s the that’s the part of it that’s going to kill your, your happiness. And it’s going to make you not want to do what you love, what you what you love. Right. And it’s like, I think I think it’s natural for somebody to enjoy doing something. And then they have the idea of, hey, let me turn this into a business. And then, you know, as time goes on and it’s just sapping the life out of you, you, you, you almost become, you know, just like, like you, you start to hate it. And so, you know, my my advice would just be, you know, figure out what it, what it’s going to take for you to still be able to enjoy what you do and, and learn things that that can, you know, make it easier for you on, on the parts of the of the business that you’re not very good at.

Sharon Cline: Totally makes sense. There are lots of weak spots that I have in the voiceover world, and if I knew that I had someone who was maybe strong in that way, then I could concentrate on the things that I’m strong with, you know, or at least learn how to maybe give myself tools to deal with the parts that aren’t very strong.

Christiaan Marias: That’s that’s a great idea.

Sharon Cline: I love that. Well, if someone wanted to get in touch with you, what would be the best way?

Christiaan Marias: Um, so, I mean, you know, we have our website is, you know, five star dent removal comm, and we’re on all the social media channels we have. We’re on Facebook, you know, Instagram, TikTok. You got your.

Sharon Cline: Tiktok.

Christiaan Marias: Yeah, we have some TikTok. So I’ve been working with a company that’s been helping me with my, you know, with my social media. And they’ve been doing a great job. Just kind of cross posting all of the, you know, the content. So, um, it’s been I’ve been noticing a big difference with that as well.

Sharon Cline: Oh, congratulations. That’s awesome. I’m on TikTok entirely too much. Really? Yeah, I love it. But but I also think, I mean, if I am and I’m like an old soul or whatever. You’ve got a lot of young people who that’s what they do. So it’s really smart to go in that route, I think. Well, Christian Marais, thank you so much for coming. I really appreciate.

Christiaan Marias: You having me on the show. It’s been it’s been a lot of fun.

Sharon Cline: Thank you. I’ve had a blast. I really appreciate it. Now I know a lot more about Paintless dent removal, and I feel like I can speak about it and know know where I can point people if they have that, including myself. Awesome. On my 2012 per year. Listen, I love my car. And that’s the thing. People love their cars. Yeah, they.

Christiaan Marias: Do to you and, well, we can we can make it. Look. We can make it look pretty again.

Sharon Cline: Oh, well. Hooray! Thank you so much. You’re welcome. And thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you with knowledge and understanding we can all have our own fearless formula. Have a great day.

 

Tagged With: Five Star Paintless Dent Removal

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