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Motif Investing

March 17, 2015 by CW

Midtown Business Radio

Motif Investing

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Motif Investing

This week I caught up with Peter Andes, VP of Research for Motif Investing. They’re an online investment platform that gives its clients the ability to invest in “motifs” built around particular themes or company types. Each motif consists of up to 30 unique company stocks and the investor has the ability to tailor the breakdown of percentage of funds that gets put into a given stock in the motif. In this way, Motif Investments clients get to achieve investment diversity as well as having a high level of control over the stocks in a given motif.

Here’s a link to an overview of Motif Investing.

Motif Investing’s experts have created numerous motifs, based upon market research and trends, that have potential for positive return when investors select that particular group. Should the investor wish to swap out companies or create a motif from scratch based on their own knowledge of market trends/data they have that ability. And trades are inexpensive, with investing in a given motif costing only $9.95 with a minimum starting investment of $250. For users to swap out companies in existing motifs it’s only $4.95 per company to do so.

Another benefit of this investment platform is that investors are actually holders of the respective stocks in these companies, not just investors in a fund that holds the stocks. That means that the investor can transfer their shares to a traditional investment agency should they choose to do so. Motif Investing doesn’t provide investment advice–it’s up to the investor to educate themselves on the stocks/market sectors they want to invest in. But their innovative approach to online investing makes participating in the stock market attainable for pretty much everyone who wants to do so. Check it out!

Special Guest:

Peter Andes, Director of Investment Products & Analytics, Motif Investing

BSc Computer Science, University of British Columbia
Chartered Financial Analyst, CFA Institute
Former Software Engineer, Google
Previous Associate, Equity Fundamental Strategies, Goldman Sachs

Medical Reserve Corps – Top Docs Radio

March 12, 2015 by CW

Top Docs Radio

Medical Reserve Corps - Top Docs Radio

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Medical Reserve Corps

The U.S. Department of Health and Human Services (HHS) has approved MAG’s request to form the nation’s first medical society-sponsored statewide volunteer medical reserve corps (MRC). MAG and the Georgia Department of Public Health would oversee MAG’s MRC. MAG is now eligible for limited federal capacity building funds and has in fact received a 2015 grant for $2,500 – though the MAG MRC will require funding from private sources to fully maximize its vision.

The MAG MRC will train physicians to respond to declared emergencies in Georgia, and it will establish a system to coordinate the deployment of those physicians during any such emergencies. The MAG MRC will supplement the official medical and public health and emergency services resources that are available in the state. MAG MRC units will be capable of setting up mobile hospital systems. And under extreme circumstances (e.g., a shortage of health care providers in a given area), MAG MRC units can be called upon to perform some of the functions that would otherwise be performed by the full-time emergency medical response personnel in the state. MAG formed the MRC as a result of 2013 House of Delegates meeting action.

The MRC is a national network of volunteers, organized locally to improve the health and safety of their communities. The MRC network comprises 993 community-based units and 207,783 volunteers located throughout the United States and its territories. Georgia has 19 approved MRCs.

MRC volunteers include medical and public health professionals, as well as other community members without healthcare backgrounds. MRC units engage these volunteers to strengthen public health, improve emergency response capabilities and build community resiliency. They prepare for and respond to natural disasters, such as wildfires, hurricanes, tornados, blizzards, and floods, as well as other emergencies affecting public health, such as disease outbreaks. They frequently contribute to community health activities that promote healthy habits.

The designated point of contact is the Director of Health Protection with DPH. The MAG MRC may also be activated by MAG MRC leadership team as necessary. The MAG MRC Unit will supplement the State of Georgia Public Health Emergency Preparedness’ and Response Unit. The unit will not replace or supplant the existing emergency medical response system or its resources including locally based MRC units.

Special Guests:

John S. Harvey, M.D.

Chief of Surgery, Gwinnett Medical Center
Acting Colonel and Command Surgeon, Georgia State Defense Force
MAG’s President-elect.
Missions have included the Katrina/Rita hurricane and Haiti earthquake victim airlifts. He dealt with the Centennial Park bombing that took place during the 1996 Olympics as a medical command officer.
Doctor of Medicine, Medical College of Georgia

Susan Moore

Susan Moore has been MAG’s Director of Health Policy and Third Party Payer Advocacy since 2013. She helps MAG members resolve third party payer claim disputes and grievances. She has spent 30 years in the health care industry – more than half of those focused on patient safety and health care quality. Moore has a degree in nursing from the Emory University School of Nursing and a Master’s Degree in Public Health from the Yale School of Public Health at Yale University.

Paul Hildreth

Paul Hildreth is the emergency management coordinator/grant coordinator for REMS for the Fulton County School District. He has 14 years of experience in emergency response and crisis management. He is a certified emergency manager and master certified emergency manager. He has been an integral part of the Georgia State Defense Force for 10 years. He has a degree in business operations from DeVry University and an MBA from the University of Phoenix.

Telemedicine

March 12, 2015 by CW

Health Connect South

Telemedicine

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Telemedicine

This week I sat down with the founder of MedZed, a hybrid telemedicine platform that enables parents with sick children to receive care for their child with an in-home RN who establishes a remote link with a physician. Today, there are a growing number of urgent care centers available, along with after-hours pediatric care centers. These care centers are typically better options than being seen in an emergency room where wait times and exposure to very ill patients are a concern.

However, urgent care centers also frequently come with a long wait and exposure to numerous sick persons in the waiting room as well. Telemedicine is a health care delivery model where patients interface with a provider via phone and/or face-to-face video conferencing platform that allows patient and doctor to see each other. This week’s guests joined us to talk about how they are innovating with this technology to deliver quality health care in a patient’s home.

With the MedZed platform (and soon a mobile app) parents with sick children can request an in-home examination of their children. After a phone triage conversation, a registered nurse or nurse specialist is dispatched to the home to conduct the exam. The in-home clinician links up with the patient’s physician (when that practice is a MedZed participant) or a thoroughly-vetted, experienced pediatrician on the MedZed medical staff (when the patient’s physician office is NOT a MedZed participant).

Once in the home the nurse establishes an internet connection using either the family’s connection if available or by cellular wi-fi if in-home internet is absent or inadequate. Via the communications link, the physician is able to view the results of otoscopic exams, listen to their stethoscope, and see vitals all in real time. This portal also gives the patient and family the ability to also see what is being visualized by the exam, offering educational opportunities and a decreased measure of anxiety.

We talked about the fact that as more diagnostic equipment such as radiographic devices become more mobile, the scope of care that will be able to be delivered in the home will expand dramatically. This will serve to reduce use of ER and urgent care for more acute, complex complaints. The service is offered as fee-for-service—patients pay using credit cards when the care is delivered. In some cases third party insurors will reimburse for part or all of the visit, depending on plan.

Special Guests:

Scott Schnell, CEO, Co-founder of MedZed

BGS, Accounting & History, University of Michigan
Former CPA
Previous SVP/ CFO of Simply Floored
Previous Chairman/CEO of Pike Family Nursing

Tiffany Holland, RN at MedZed

Katarina Quinterno, Parent, MedZed client

Creative Circus, BBDO, Escalate, and Coca-Cola

March 10, 2015 by CW

Midtown Business Radio

Creative Circus, BBDO, Escalate, and Coca-Cola

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Creative Circus, BBDO, Escalate, and Coca-Cola

This week my guests included experts from Creative Circus, BBDO, Escalate, and Coca-Cola. The focus of our discussion was centered around marketing/brand awareness through creative campaigns and experiential/word-of-mouth marketing. And we started by sharing the story about Creative Circus, an Atlanta-based creative school that recruits top creative arts students from around the country to continue their education and professional development in their 2 year program. A key feature of Creative Circus is not simply teaching creative arts/ad creation skills. Rather, Creative Circus also teaches the students fortunate to attend how to market themselves in the interview/application process and how to build a professional, well-constructed portfolio of work. With the combined quality of instruction in the creative process and portfolio development, the Creative Circus’s graduates have a high rate of placement with creative agencies upon graduation.

The Creative Circus collaborates frequently with such well-known firms as BBDO, the globally-known creative agency responsible for innumerable high-profile ad campaigns as seen during the Super Bowl, on our TV’s daily, and across the spectrum of media forms. Debbie Lindner, SVP and Chief People Officer stopped by to talk about how the agency will sometimes refer candidates who are seeking to work with BBDO to the Creative Circus for additional experience and development of their book of work. She talked about the fact that Creative Circus graduates clearly come out of the program prepared and ready to contribute to creative campaigns with a high level of ability.

Stu Sheldon of Escalate joined the conversation to talk about how Word of Mouth earned media adds an additional layer of engagement on top of well-planned, quality creative campaigns to boost effectiveness of brand campaigns. He introduced us to a frequent client, Zakia Holland, a Director of Brand with Coca-Cola (a personal favorite brand of mine). We talked about a number of experiential marketing campaigns Coca-Cola has employed to reach new customer bases such as those in the younger generations and when they launch new brands into the market place.

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 brands. The Company and its bottling partners are dedicated to “2020 Vision,” a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet. The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 20 brands that generate more than $1 billion USD in annual retail sales.

Special Guests:

Katie Harmon, Marketing Manager of the Creative Circus

BA, Art History, Criticism, and Conservation, Georgia College and State University
Previous Representative and Event Coordinator, Coverdell Institute
Former Self-Expression Coordinator, Carrera Model Program
Hope Scholarship recipient, Weir Wells Study Abroad recipient

Debbie Lindner, SVP, Chief People Officer of BBDO Atlanta

BA, Psychology and Finance, Missouri State University
25 years of leadership roles with BBDO Atlanta
Board Member, BBDO Atlanta
Member, National Association of Professional Women

Stuart Sheldon, Chief Advocacy Officer at Escalate

BA, English and Journalism, Washington and Lee University
Former Senior Brand Manager, Coca Cola Company
Founder and Former Evangelist Prime, ConnectUs Marketing
2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist

Zakia Holland, Senior Brand Activation Manager at Coca Cola

MBA, Georgia Southern University
9 years in leadership role, Coca Cola
Former Senior Account Manager, Ritz Carlton Hotel
Avid Runner

Pay Per Click Advertising

March 7, 2015 by CW

Midtown Business Radio

Pay Per Click Advertising

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Pay Per Click Advertising

This week I caught up with Eric Jones from Jellyfish, the digital strategy experts. We talked about Pay Per Click Advertising, mistakes that can be made, things to think about when planning your campaign, and why it makes sense to work with experts such as those at Jellyfish to engage in a digital marketing campaign that employs pay per click advertising.

Having tried our hand at DIY Google AdWords campaigns that quickly cost us $$$ while getting us no conversions, our business can surely say there is value to working with experts who can guide you and help you spend wisely. Eric talked about the value of analytics to track the effects of a given campaign, as well as why it’s important to consider the page on your website the ads direct your prospective customers to.

Eric shed some light on how the bidding process works in determining where your ads will rank, ultimately controlling where your ads will be displayed (1st page?, top of 1st page? etc). We talked about how when there is much competition for a given set of keywords the cost per click can rise significantly, so advertisers must be prepared for that.

I also discussed some guests who have been on the show before that our listeners could benefit from getting to know. I’m planning to incorporate some occasional shout-outs to be sure the companies who need their solutions can link up with them. We hope you enjoy our show and subscribe to the podcast. Let us hear from you with feedback, guest recommendations, and where you’re listening from. If you tweet us questions or put them up on Facebook we’ll try to get them on the air and/or follow up with the guests after the fact to get you answers. Thank you for listening to us! Looking forward to 5000 downloads!

Special Guest

Eric Jones VP, Client Strategy with Jellyfish

CEO, Avenue J Development LLC
Previous Board of Directors member, Toolbank Baltimore
>10 years in leadership roles in digital strategy/marketing companies

Lara O’Connor-Hodgson, CEO of Nowaccount Network Corporation

HEAR LARA’S FULL INTERVIEW HERE

MBA Harvard Business School
Former Adjunct Professor of Finance, Georgia Institute of Technology
Board of Directors, Georgia Regional Transportation Authority
Owner, Insomnia Group
Chairman of the Board, Atlanta Heights Charter School
Second Language–Japanese

LeeAnn Maxwell, CEO/Co-Founder of Vixen Vodka

HEAR LEEANN’S FULL INTERVIEW HERE

28 years experience in finance sector
former Director, Client Services of AccousTech Music Productions
Crossfit fan
50% Firecracker
50% Do-It-Yourself Woman

Jesus Ricardo (Rick) Tapia, Founder of La Bodega International, LLC and Creator of J.R. Revelry

17 years of experience in alcohol beverage industry
Successful entrepreneur
Actively involved in the community, supporting Hispanic and Latin American Chambers of Commerce
BA, Boston University
Speaks Fluent Spanish

Ron Herman, CEO of SionicMobile

HEAR RON’S FULL INTERVIEW HERE

Founder and Former CEO, Urban Informatics Corporation
>19 years of Executive Leadership roles in Technology Start-up to Fortune 500 Companies
Former CEO, Intellione Technologies

Mario Montag, CEO, Co-founder of Predikto Analytics

HEAR MARIO’S FULL INTERVIEW HERE

> 15 years of experience developing transformational technology solutions for Fortune 500 companies
Former Director, North America Oracle Master Data Management practice
MBA, IT, and International Business, Georgia State University J. Mack Robinson College of Business
Fluent in Spanish

Bill and Diedre Plunk of CimCo Commercial Collections

BS in Education, Minor in Business, Northeastern State University
Former Teacher and Coach, Oklahoma Public Schools
Board Member, River of Praise Ministries

Peripheral Arterial Disease – Top Docs Radio

March 6, 2015 by CW

Top Docs Radio

Peripheral Arterial Disease - Top Docs Radio

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Peripheral Arterial Disease

As many as 12 million Americans are dealing with peripheral arterial disease (PAD), a progressive blockage of the blood vessels that carry blood to the lower extremities. For many of these patients, amputation is the outcome, leaving them without a foot, or in others, half or more of their leg. Medical literature has shown that in these patients, their risk of death within 1 to 5 years of their amputation they have a 40% likelihood of amputation of the remaining leg and a significant risk of death. It’s clearly a serious problem.

But we can reduce the rate of amputation among these patients and we can also reduce the severity of intervention required to address the problem if we catch it early. Dr. Joseph Ricotta, vascular surgeon and director of the Northside Hearth & Vascular program, stopped by the studio to talk about what can be done to improve patient outcomes for those with PAD. We talked about the troublesome statistics around peripheral arterial disease, including the fact that among diabetics with PAD who develop a non-healing wound resulting in amputation, as many as 50% of them never receive a non-invasive study that could prevent the loss of their leg.

That means we need our partners in primary care and foot/ankle surgery to take an aggressive stance when presented with patients who are at risk for PAD or who have a poorly-healing wound on their leg or foot. There are numerous non-invasive studies that take only minutes in the vascular surgeon’s office that can readily identify patients who have blockage affecting blood flow to their feet. In these cases, if caught early, surgeons like Dr. Ricotta have more options and greater probability they can reestablish adequate blood flow that helps a wound to heal, preventing or mitigating extent of amputation.

We talked about the fact that Northside offers access to 2 of the country’s 10 robotic devices that significantly improves the effectiveness of minimally-invasive procedures by allowing the vascular surgeons to access and treat previously-inaccessible locations. Additionally, with the assistance of the robot, the surgeons are able to reduce damage that can occur on the inside of the vessel being treated, which reduces the likelihood that scarring after the procedure will block the vessel off again (a leading cause of reocclusion in PAD lesions).

I also spoke with foot and ankle surgeon, Dr. Michael Bednarz of Ankle & Foot Centers of Georgia, whose office is located in Woodstock, just north of Marietta. He talked about treating PAD patients with wounds from the perspective of the specialist who is tasked with managing the wound and ultimately, treating it surgically as necessary (including amputation when efforts to heal the wound fail and serious infection is a risk).

We talked about the fact that amputation should be viewed as a last-ditch option. And Mike shared that no patient should face amputation without having had a vascular study to determine if poor flow is contributing to the wound not healing. He talked about the fact that when he’s presented with a poorly-healing wound, particularly in a patient with PAD risk factors such as diabetes, one of the first things he does is request a vascular study to assess blood flow. He also utilizes Transcutaneous Oximetry, a non-invasive test that shows how well the tissue at the surface where a wound is located is getting oxygen.

With the results of those studies, he is able to address poor blow flow by referral to a vascular surgeon and/or to hyperbaric medicine (readily available in Atlanta and surrounding suburbs) to address poor oxygen levels in the skin. He also evaluates other risk factors such as glucose levels and presence of infection, often resulting in consults with infectious disease and/or endocrine specialists to help heal the limb-threatening wound. We talked about the fact that a multi-specialty approach insures that more patients can avoid amputation and the resultant high mortality rates that come with them.

Early involvement with an experienced wound specialist, vascular diagnostics/intervention, infection control, and endocrinology are all vital in helping patients avoid an amputation that might also cost them their life.

Special Guests:

Joseph Ricotta, MD, Medical Director, Heart & Vascular Institute, Northside Hospital

Doctor of Medicine, Thomas Jefferson University School of Medicine
Surgical Residency, Johns Hopkins University School of Medicine
Fellowship, Vascular Surgery, Mayo Clinic
Fellowship, Advanced Endovascular Surgery, Cleveland Clinic Foundation
Associate Professor of Surgery, Georgia Regents University, University of Georgia School of Medicine

Michael Bednarz, DPM, Ankle & Foot Centers of Georgia

Doctor of Podiatric Medicine, Kent State University School of Podiatric Medicine
Residency, Department of Veteran Affairs Medical Center, Miami
Board Certified, American Board of Foot/Ankle Surgery
Recognized as a “Top Doc” in the WellStar Health System

Population Health Management

March 4, 2015 by CW

Health Connect South

Population Health Management

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Population Health Management

The notion of working to improve a population’s awareness of wellness and disease is not new. For decades we have sought to reduce risk factors for cardiovascular disease, including reduced smoking rates, early detection for cancers, and decrease obesity (not to mention containing healthcare costs) But with improving data capabilities, interoperability between EMR’s and data systems, changing laws, and an over-arching goal of improving the general health and wellness of our population we are beginning to see ever-greater emphasis on population health management as a strategy to both contain costs and improve outcomes. Check out this week’s episode to learn more about how your company can save long-term costs while at the same time improving quality- and length of life to their employees.

As a health strategy, population health management focuses heavily on preventive care measures, coupled with making such care delivery as convenient as possible for the population involved. Additionally, procedures around work place injuries are assessed and if needed, modified to include triage that can prevent the use of ER to initiate care when such injuries/exposures occur.

We talked about how Dekalb Medical restructured their approach to their own employees’ wellness and work place injuries, successfully reducing their spend on high cost claims, ER visits, and work place injuries. They are now collaborating with businesses in the community to collaborate with them to improve the wellness/safety of their respective employees and helping them achieve the same sort of cost savings on health/risk in their enterprises. These efforts are steadily improving the aggregate health of the Dekalb Medical catchment area patients through more consistent, integrated delivery of preventive/wellness-focused care.

Dekalb Medical, a long-standing pillar of the Atlanta health systems, serving the eastern half of the metro, has proven to be an innovator and thought leaders in the concept of population health management. After a multi-year effort to reduce cost and improve outcomes for their own ~4000 employees, including decreasing work-place accidents and ER visits, they have an impressive list of successes to talk about.

And as a well-established health system with the full complement of services from acute to tertiary, diagnostic and procedural services available, Dekalb Medical is uniquely positioned to exert positive effects on the health of the large metropolitan population they serve.

About DeKalb Medical

Founded in 1961, DeKalb Regional Health System, Inc., known as DeKalb Medical, is comprised of more than 800 doctors skilled in 55 medical specialties across three campuses. The 627-bed system includes DeKalb Medical at North Decatur (451 beds), DeKalb Medical Long Term Acute Care at Downtown Decatur (77 beds), DeKalb Medical at Hillandale (100 beds), DeKalb Medical Physicians Group and the DeKalb Medical Foundation.

This week Diana Keough and I sat down with Dr. Shealynn Buck and Jim Forstner from the health system. We talked about population health management as a concept and how it was put to work as a strategy to the benefit of both its employees and the bottom line of the organization.

Dekalb Medical is now providing similar population health management services to employers within their catchment area around the east perimeter of Atlanta and beyond. They are engaging employers’ employees through gameficiation, on-site services, consulting regarding workplace safety, narrow network benefits that save costs and improve outcomes, and more. We talked about how the notion of population health management is a move from transactional, disease-focused care to a relational, wellness-focused model and how that can save both money and improve lives of employees. We also discussed some positive unintended consequences that can come through offering such a health initiative to an employee population.

The not-for-profit health care system is a HealthGrades® Five-Star Recipient for Treatment of Heart Attack in 2013 and Five-Star Recipient for Peripheral Vascular Bypass in 2012, and earned the Get With The Guidelines®–Stroke Silver Quality Achievement Award from the American Heart/American Stroke Association. Their Maternity Center was selected as a participant in the Best Fed Beginnings project as part of UNICEF/WHO’s Baby-Friendly Hospital Initiative. The Dekalb Medical Cancer Center received the Outstanding Achievement Award and is granted three-year approval by The Commission on Cancer of the American College of Surgeons as a community hospital comprehensive oncology program. Their Joint Solutions Center is a metro Atlanta leader in joint replacement.

In addition, The Dekalb Medical LTAC earned The Joint Commission’s Gold Seal of Approval® for acquired brain injury, wound care and respiratory failure services. Their WorksWell® program is dedicated to supporting employers with solutions to maximize the health, safety and well-being of their employees while improving performance and the bottom line.

Special Guests:

Dr. Shealynn Buck, MD, Executive Director, Dekalb Medical WorksWell and Medical Director of Dekalb Medical Wellness Center

Doctor of Medicine, Emory University School of Medicine
Residency, Pathology, Emory University School of Medicine
Fellow, Transfusion Medicine and Cellular Therapies
Former Assistant Medical Director, American Red Cross

Jim Forstner, SVP & Senior Strategy Officer of Dekalb Medical

>10 years service on Dekalb Medical executive team
Previous Executive Director for Contracting, Physician and Ambulatory Ventures, Dekalb Medical
Previous Director, Patient Financial Services, Dekalb Medical

Patient Engagement – Top Docs Radio

February 25, 2015 by CW

Top Docs Radio

Patient Engagement - Top Docs Radio

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Patient Engagement

This week I caught up with our friend, Frank Martin, of The Medical Consultants Group. We talked about how his consulting firm can help a wide range of medical practices, from solo offices to multi-site large groups. Frank talked about the variety of facets of a business that is a medical practice improve operations.

Frank talked about strategies for helping patients related to managing their out-of-pocket obligation, including deductible and co-payment. We also discussed how the ACA has placed new emphasis on patient satisfaction and outcomes relating to how the practice (or isn’t) reimbursed. Another requirement is to provide an electronic portal that allows remote access to patient data BY the patient, coupled with a means to transmit/receive relevant information to/from patients.

We discussed the difference between legacy EMR systems (where software was installed on hardware in the office) and cloud-based applications where data and the software exist on a remote cloud-computing-based architecture. The decision-making capability of the cloud-based applications, coupled with security and rapid access to important data, make modern cloud-based EMR applications the wise choice for practices to convert to today. These modern applications do not require on-site updates of the application on every device. Now, the application is updated where it lives, meaning the user’s experience is not interrupted or inconvenienced.

Frank places great emphasis on helping his client practices become better-running businesses. To that end he works with the group to be able to change processes, or software, business plan, and/or other key facets such as office location and office space leasing to operate more efficiently and profitably.

Special Guest

Frank Martin / Medical Consultants Group

Past recipient, “Volunteer of the Year, Big Brothers Big Sisters”
Published author
Successful entrepreneur in the healthcare sector

Experiential Marketing

February 24, 2015 by CW

Midtown Business Radio

Experiential Marketing

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Experiential Marketing

This week I sat down with experiential marketing expert, Stu Sheldon of Escalate. Stu spent several years building brands for Coca Cola, including Mello Yello. Like that refrigerator pack your 12 pack comes in? Coca Cola introduced that idea and tested it with the Mello Yello brand with impressive success. Stu shared some excellent information about the difference between paid advertising campaigns and experiential marketing.

In an economy where every dollar counts, companies that are seeking to increase frequency a customer purchases their product or service as well as adding new customers can often gain greater results through an experiential marketing approach. Stu talked about the fact that even in situations where a company has an advertising agency that has produced creative material, Escalate can collaborate with company and agency to build on what has been created to “Make it come to life”.

Stu explained that while even a small company can benefit from experiential marketing, they typically work with mid-sized to large companies seeking to expand brand awareness. They have an impressive list of success stories from Coca Cola to non-profit organizations. Check out this great episode–I think you’ll find it both informative and interesting!

Special Guest:

Stuart Sheldon, Chief Advocacy Officer at Escalate

BA, English and Journalism, Washington and Lee University
Former Senior Brand Manager, Coca Cola Company
Founder and Former Evangelist Prime, ConnectUs Marketing
2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist.