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Spectrum Science

July 5, 2016 by CW

Midtown Business Radio
Midtown Business Radio
Spectrum Science
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 Spectrum Science

Amanda Sellers

Spectrum Science

This week I sat down with Executive Vice President of Spectrum Science’s recently-opened Atlanta office, Amanda Sellers.  Amanda has been with the Washington DC-based communications firm for over 11 years and has been focused on communications strategy throughout her professional career.

Amanda came by to talk about how award-winning Spectrum Science focuses their work primarily on health and science aspects of their clients’ businesses, typically consumer products companies, pharma, medical technology, and research organizations.  With a team comprised of experts from a variety of backgrounds such as health and science, of course, and communications/journalism, they are uniquely qualified to help these organizations highlight the value of their products or research findings to distinguish them in the marketplace and achieve greater customer loyalty and appreciation for their quality.

We talked about the fact that the firm is able to handle new product launches and introductions of innovations to existing product lines, as well as effectively managing public relations communications during crisis or negative events around a client’s products.  And they have filled these roles for numerous well-known enterprises.

Amanda explained that Spectrum Science is accustomed to collaborating with an enterprise’s marketing team, R&D, and any external creative/ad agencies to be able to effectively craft and tell the company’s story.  A full-service firm, the company is able to produce the full gamut of media formats needed, along with expertise necessary to distribute/amplify the message across the intended target audiences.

The team at Spectrum Science has been the recipient of numerous awards for their work, including Sabre Awards, and The Holmes Report 2016 Healthcare Agency of the Year.  As their announcement of The Holmes Report award states, “Our independent agency has grown tremendously in the last two years – we’ve opened offices in New York and Atlanta, won significant new business, and welcomed some of the PR industry’s most respected senior communications counselors to make their home at Spectrum. The “One Spectrum” ideology drives the agency’s culture, bringing together the best talent and expertise regardless of geography to deliver the best thinking for clients. We operate as one firm across all offices, sharing teams and resources, with a single P&L.”

Special Guest:

Amanda Sellers, EVP, Spectrum Science facebook_logo_small3  linkedin_small1  twitter_logo_small

Spectrum Science

 

Tagged With: consumer products, CW Hall, Health, PR, Public Relations, R & D, Sabre Award, science, storytelling, The Holmes Report

AMA Talks Opioid Abuse and MACRA – Top Docs Radio

June 30, 2016 by CW

Top Docs Radio
Top Docs Radio
AMA Talks Opioid Abuse and MACRA - Top Docs Radio
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Opiod

AMA Talks Opioid Abuse and MACRA

Patrice A. Harris, M.D., M.A., is a psychiatrist from Atlanta. She is the chair of the American Medical Association’s Board of Trustees (BOT), and she is the chair of AMA’s Task Force to Reduce Opioid Abuse. Dr. Harris has been the president of the Georgia Psychiatric Physicians Association, and she has served on the Medical Association of Georgia’s Council on Legislation.

In 2001, Dr. Harris was honored as the Georgia Psychiatric Physicians Association’s

Psychiatrist of the Year. After she earned her medical degree at West Virginia University, she did her residency in psychiatry and fellowships in child psychiatry and forensics at Emory.

She was also a Barton senior policy fellow at the Emory University School of Law. Dr. Harris was the director of Health Services for Fulton County, and she served as the medical director for the Fulton County Department of Behavioral Health and Developmental Disabilities.

Opioid abuse is a crisis in America. More than 40 people in the U.S. die from an opioid overdose every day, while many more are becoming addicted. The American Medical Association (AMA) Task Force to Reduce Opioid Abuse – which is comprised of 27 physician organizations and the American Dental Association – has announced several recommendations to address this epidemic.

It is urging physicians to register for and use state-based prescription drug monitoring programs (PDMPs) as part of the decision-making process when they consider treatment options.  When fully-funded and available at the point of care, PDMPs are an effective tool for physicians to identify patients who may be misusing opioids and can be used to implement treatment strategies, including referral for those in need of further care.

AMA will also continue to work with the administration and Congress to develop balanced approaches to end prescription opioid misuse, as well as supporting congressional and state efforts to modernize and fund PDMPs. Finally, AMA has initiated an educational effort and communications campaign to promote safe,

effective and evidence-based prescribing within the medical profession.

Georgia PDMP registration: www.hidesigns.com/gapdmp

MACRA

According to the Centers for Medicare & Medicaid Services (CMS), the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) changed how Medicare health care providers will be paid in several important ways. MACRA

1) eliminated the Sustainable Growth Rate (SGR) formula and 2) created a new framework to “reward health care providers for giving better and not just more care” and 3) combined the existing quality reporting programs (EHR, PQRS) into one new system. According to CMS, this new “Quality Payment Program (QPP)” will replace “a patchwork system of Medicare reporting programs with a flexible system that allows you to choose from two paths that link quality to payments: the Merit-Based Incentive Payment System (MIPS) and Advanced Alternative Payment Models.”

Special Guest:

Dr. Patrice Harris, Chairman, Board of Trustees, American Medical Association

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Opiod
Dr. Patrice Harris

Tagged With: controlled medications, CW Hall, Dr. Patrice Harris, healthcare radio, MACRA, MAG, MAG Foundation, Medical Association of Georgia, medicare, opioid abuse, reimbursement, Think About It

Cobb CoC Small Business of the Year 2016

June 29, 2016 by CW

Midtown Business Radio
Midtown Business Radio
Cobb CoC Small Business of the Year 2016
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Cobb County Chamber of Commerce
Wendy Bunch, Mike Whittle, Laura Higginbotham

 

Cobb County Chamber of Commerce
Andy Crowe, Ashley Warner

Cobb CoC Small Business of the Year 2016

On this week’s Cobb County Chamber of Commerce episode of Midtown Business Radio we talked about this year’s Small Business of the Year awards for 2016.  We featured 3 of the Top 25 businesses who were also finalists to receive the award.

Check back soon for more information.

 

 

Tagged With: CW Hall, economic growth, Laura Higginbotham, Mike Whittle, Small Business of the Year, Wendy Bunch

Summertime Pregnancies – Top Docs Radio

June 27, 2016 by CW

summertime pregnancies
Top Docs Radio
Summertime Pregnancies - Top Docs Radio
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summertime pregnancies
Dr. Winnie Soufi

 

summertime pregnancies
Dr. Rama Rao

Summertime Pregnancies

CW sat down with Dr. Winnie Soufi and Dr. Rama Rao, of Womens Health Associates.  Dr. Soufi is a board certified OB/GYN, and Dr. Rao is a board certified gynecologic surgeon, and they are part of a 7 member practice on the Northside Hospital campus here in Atlanta.

We got into summertime pregnancies and what expectant mothers should think about, from dealing with heat, hydration, nutrition, and more, as well as advances in gynecologic surgery that benefit patients with problems that warrant a surgical approach.

Check back soon for more info!

Womens Telehealth Logo

Tagged With: CW Hall, Dr. Rama Rao, Dr. Winnie Soufi, gynecologic surgery, gynecology, Healthcare, Minimally-invasive, OB-GYN, pregnancy, summertime pregnancies, Tanya Mack

Insights in Healthcare Innovation

June 27, 2016 by CW

Health Connect South
Health Connect South
Insights in Healthcare Innovation
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innovation
Glenn Pearson

Insights in Healthcare Innovation

Jay and I sat down with Glenn Pearson, of Pearson Health Tech Insights.  Glenn’s background includes spending time in leadership roles in acute care hospital settings, as well as nearly 20 years with the Georgia Hospital Association.  During his career he realized challenges companies with technology innovation solutions have when selling into a hospital or health system.

He is leveraging that experience to help health care organizations evaluate technology and more effectively implement it, as well as consulting with technology companies to help them assess their solution against the health organization’s perception of the problem the solution solves.  In this way he is able to help the technology company have greater likelihood to be able to speak to the right leader with the right message about the right solution.

Check back soon for more information!

Special Guest:

Glenn Pearson, Principal, Pearson Health Tech Insights  linkedin_small1

innovation

AGLCC Talks Elder Care

June 24, 2016 by CW

Midtown Business Radio
Midtown Business Radio
AGLCC Talks Elder Care
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elder care
Emma Foulkes and Lisa Kaufman
elder care
Hillary Thomas, Michelle Thompson, Bruce Logue

AGLCC Talks Elder Care

I hosted AGLCC’s Emma Foulkes and Bruce Logue, along with their guests Lisa Kaufman, Hillary Thomas, and Michelle Thompson to talk about elder care.  This issue will affect all of our loved ones along with each of us.  Our experts help their clients create a plan that will make life easier when it comes time to implement an elder care plan, as well as how to protect family assets through working with an attorney versed in law affecting our elderly loved ones.

Check back soon for more info!

 

 

 

Tagged With: CW Hall, elder care, Emma Foulkes, Hillary Thomas, LGBTBE certification, Lisa Kaufman, Michelle Thompson

Health-ePeople

June 21, 2016 by CW

Health Connect South
Health Connect South
Health-ePeople
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health
Satvinder “Pearly” Dhingra

Health-ePeople

We sat down with Satvinder “Pearly” Dhingra, founder of HealthePeople.com.  HealthePeople is a platform where patients can aggregate their health information from a variety of sources, from wearable fitness devices to medical records, and have them available in a single portal.  The users can opt to make their de-identified information available to clinical trials to support their work if they choose.

More info soon!

Satvinder “Pearly” Dhingra, Founder, HealthePeople.com

health

Tagged With: Health Information Technology, healthcare research

Manners Matter – Top Docs Radio

June 17, 2016 by CW

Top Docs Radio
Top Docs Radio
Manners Matter - Top Docs Radio
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Manners Matter

Dr. Silverman is a cardiologist with Northside Hospital. He also teaches at the cardiac clinic at Grady Memorial Hospital – where he has been a volunteer since 1973. Dr. Silverman received his medical degree from Ohio State University. He completed his internship and residency at Vanderbilt University, while he received his cardiology training at Johns Hopkins Hospital in Baltimore.

He was an officer with the U.S. Public Health Service at the CDC. Dr. Silverman started the cardiology teaching program at Emory for Northside Hospital. He also developed Northside’s cardiology program. He served as the editor of Atlanta Medicine magazine for 15 years, and he is a long-time member of the MAG Journal editorial board.

After retiring as the founder of the pediatric ICU of the Scottish Rite Campus of Children’s Healthcare of Atlanta and founding and directing Atlanta’s busiest special care nursery, Dr. Saul Adler completed a Master of Arts degree in Professional Writing from Kennesaw State University. He currently writes short stories and novels and screenplays.

Dr. Barry Silverman and Dr. Saul Adler wrote the book ‘Your Doctor’s Manners Matter: Better Health Through Civility in the Doctor’s Office and in the Hospital.’ The book helps patients understand what qualities they should look for in their doctors. Good manners are about respect, communication, being dutiful, caring, benevolence, and understanding.

These are all critical values in an accomplished doctor. The book describes what common courtesies and manners patients should expect from their health care providers – and how failing to meet these expectations can result in lower quality and more costly care.

Their book addresses a number of important issues, including the origins of poor behavior in the medical office; why manners matter; how doctors communicate; how rude and uncivil behavior can lead to bad outcomes; what a patient should expect in terms of civility and good manners; how ordering a lots of tests does not necessarily

translate into quality care; what a patient should expect in the doctor’s office; how to navigate a hospital setting (emergency room, admitting office, surgical suite, and hospital ward); how to interact with multiple physicians at the same time; understanding who is in charge; and how to interact with the nurses, PAs, and consulting and attending physicians.

The book is available on Amazon.com.

 

Tagged With: CW Hall, engagement, Healthcare, MAG, manners, Medical Association of Georgia, patient satisfaction, Saul Adler

Atlanta Convention and Visitors Bureau and Darryl Cohen

June 16, 2016 by CW

Midtown Business Radio
Midtown Business Radio
Atlanta Convention and Visitors Bureau and Darryl Cohen
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Atlanta Convention and Visitors Bureau
Mark Vaughn
Atlanta Convention and Visitors Bureau
Darryl Cohen

Atlanta Convention and Visitors Bureau and Darryl Cohen

This week I hosted EVP & Chief Sales Officer for Atlanta Convention and Visitors Bureau, Mark Vaughan, and Darryl Cohen, of Cohen, Cooper, Estep, & Allen, a criminal defense and sports & entertainment attorney.

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