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Keith Parker, Goodwill of North Georgia

July 27, 2022 by John Ray

Keith Parker
North Fulton Studio
Keith Parker, Goodwill of North Georgia
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Keith Parker

Keith Parker, Goodwill of North Georgia (GNFCC 400 Insider, Episode 77)

Keith Parker, President and CEO of Goodwill of North Georgia, joined host Kali Boatright to share the tremendous work his organization performs for jobseekers securing employment. Keith shared Goodwill success stories, their specific work in North Fulton, his career journey, which includes a five year stint as CEO of MARTA, and much more.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by the North Fulton studio of Business RadioX®.

Goodwill of North Georgia

At Goodwill of North Georgia, their mission is a simple one: they put people to work.

Every day, thousands of men and women face barriers that make it difficult for them to find work and earn a paycheck to support their families. Sometimes it’s lack of training or education, limited job skills, or a disability. But with the support of donors and shoppers like you, Goodwill overcomes those barriers.

At career centers throughout North Georgia, Goodwill offers job-search resources, helps with writing a professional résumé and cover letter, provides access to employment opportunities, delivers hands-on skill training, and so much more.

They provide access to important job search resources like computers, résumé writing tools, local job listings, telephones, and photocopiers. They also host regular recruiting events, employment seminars, and even offer software training. As an extension of their career center services,  they launched Career Connector powered by Goodwill of North Georgia, a site that allows you to register online and access job search resources from anywhere.

Their training programs prepare people for careers in a wide array of fields such as retail, financial services, floor technology, healthcare, traditional and green construction, forklift operations, and more.

Think about Goodwill and the good they do the next time you’re deciding what to do with your gently used goods, or even when you’re about to go treasure hunting for a bargain. If you’d like to help them improve our communities, strengthen families, and energize the economy, they welcome your donations and invite you to visit their stores.

Company website | LinkedIn | Facebook | Twitter | Instagram

Keith Parker, President and CEO, Goodwill of North Georgia

Keith Parker, President and CEO, Goodwill of North Georgia

Keith T. Parker is president and chief executive officer (CEO) of Goodwill of North Georgia. One of the largest nonprofit organizations in the southeast, Goodwill spans a 45-county territory, operating 60 stores, 58 donation centers, and 13 career centers. Goodwill employs nearly 3,000 people, each of whom plays a direct or supporting role in the organization’s donated goods retail operations and its career services. Annually, Goodwill collects upwards of 2.5 million donations and serves more than 7 million shoppers. Through the revenue generated in its stores, the organization is able to connect tens of thousands of North Georgians to jobs each year. Parker took the helm at Goodwill of North Georgia in October 2017. Prior to transitioning into his leadership role at Goodwill, Parker has served as CEO of the largest transit systems in several cities, including San Antonio, Charlotte and most recently, Atlanta.

Throughout his career, Parker has received numerous awards and accolades for his work as an organizational leader and transportation visionary. He won Texas CEO of the Year Awards in 2011 and 2012.  He was recognized as the nation’s Outstanding Public Transportation Manager by the American Public Transportation Association (APTA) in 2015. METRO Magazine named Parker as one of its 20 Most Influential People of the Decade. In 2016, Parker was appointed by President Barack Obama to serve on the National Infrastructure Advisory Council (NIAC). In November the same year, he was named one of eight Public Officials of the Year by Governing magazine. In August 2017, Parker was selected as one of Atlanta’s Most Admired CEOs by Atlanta Business Chronicle.

A native of Petersburg, Virginia, Parker was appointed to the Virginia Commonwealth University Board of Visitors by Governor Terry McAuliffe in 2016. Parker received VCU’s Alumni Star Award in 2015.

Parker served on the board of directors for Goodwill of San Antonio and Goodwill of North Georgia. He remains active and engaged in civic and charitable organizations, including service on various national and local boards of directors – such as Georgia Chamber of Commerce Board of Advisors, Metro Atlanta Chamber of Commerce Board of Directors, National Infrastructure Advisory Council, The Eno Center for Transportation, Park Over Georgia 400 Steering Committee, Virginia Commonwealth University Board of Visitors, Virginia Commonwealth University Health Systems Board of Directors, Grande West Board of Directors and Atlanta Convention and Visitors Bureau.

Parker holds an MBA from the University of Richmond, as well as a Master of Urban and Regional Planning and a BA in Political Science from Virginia Commonwealth University.

LinkedIn

About GNFCC and The GNFCC 400 Insider

Kali Boatright, President and CEO of GNFCC

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions, and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events such as this North Fulton Mayors Appreciation Lunch, follow this link.

For the complete show archive of GNFCC 400 Insider, go to GNFCC400Insider.com. The GNFCC 400 Insider is produced by John Ray and the North Fulton studio of Business RadioX®.

 

Tagged With: GNFCC, Goodwill of North Georgia, Greater North Fulton Chamber of Commerce, Kali Boatright, Keith Parker, Keith T. Parker, MARTA, marta transit, nonprofits, North Fulton, The GNFCC 400 Insider

Scott Jordan, Rose Sharif, and Matthew Ricks, Pinnacle Financial Partners

July 27, 2022 by John Ray

Pinnacle Financial Partners
Business Beat
Scott Jordan, Rose Sharif, and Matthew Ricks, Pinnacle Financial Partners
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Pinnacle Financial Partners

Frazier & Deeter’s Business Beat: Scott Jordan, Rose Sharif, and Matthew Ricks, Pinnacle Financial Partners

On this edition of Business Beat, host Roger Lusby welcomed three seasoned banking professionals, Scott Jordan, Rose Sharif, and Matthew Ricks, who joined Pinnacle Financial Partners in order to start and build the bank’s North Fulton presence. Scott, Rose, and Matt shared why they joined Pinnacle, their perspective on the North Fulton economy, how they plan to grow, Pinnacle’s recognition as a “best place to work,” and much more.

Business Beat is presented by Alpharetta CPA firm Frazier & Deeter and is produced by the North Fulton studio of Business RadioX®

Pinnacle Financial Partners

The Pinnacle approach is a very people-centric one. It takes an unwavering focus and commitment of leadership to make it work.

The same five key business strategies Pinnacle has employed since its inception shape our focus today: Focus on businesses, real estate professionals, and consumers that desire a deep relationship with their financial partner. Provide distinctive service and effective advice. Hire and retain highly experienced and qualified financial services professionals. Offer a full line of financial services including banking, investments, mortgage, trust, insurance, and financial planning. Offer extraordinary convenience.

Pinnacle is much more than a bank. It’s a place for people to find true partners for their business. It’s a place where seasoned professionals give clients unmatched service and advice that betters their financial well-being. And it’s a place where people love coming to work every day.

Company website | LinkedIn | Facebook

Scott Jordan, Senior Vice President / Area Manager, Pinnacle Financial Partners

Scott Jordan, Senior Vice President / Area Manager, Pinnacle Financial Partners

In 1999, Scott was accepted into the SunTrust Bank (now Truist) Management Associate Program. Upon graduation, he served in various roles including Financial Services Representative and Account Executive. He transitioned to BB&T (now Truist) in 2001 and served as a Financial Center Manager and Business Banker.

Scott was recruited by Accenture in 2004 as part of a new team focused on Bank Mergers & Acquisitions. He returned to BB&T (now Truist) in 2005 and spent the next 16 years in various business development and leadership roles including Commercial Banking Relationship Manager, Market President – North Metro Atlanta, Market President – Central Atlanta, and Market President – Northeast Metro Atlanta.

Currently, he is leading the newly created North Metro Atlanta Banking/Financial Services Division for Pinnacle Financial Partners.

Scott currently serves on the Boards of Community Foundation for Northeast Georgia, North Fulton Community Charities, Forsyth Chamber of Commerce, and Leadership Forsyth. Furthermore, he is a graduate of Leadership North Fulton, Leadership Gwinnett, Leadership Forsyth, and Leadership Atlanta.

LinkedIn

Rose Sharif, Senior Vice President / Office Leader, Pinnacle Financial Partners

Rose Sharif, Senior Vice President / Office Leader, Pinnacle Financial Partners

Rose Sharif is the office leader for Pinnacle Financial Partners and will be opening the New Avalon office in Q4 of 2022. She works very closely with the Commercial lenders at her office to help expand current and new clients’ business and personal relationships.

Rose grew up in the Food and Beverage industry working for her family’s business. Once she married, she moved to Houston Texas where she worked as a food and beverage manager for Hilton Hotels and later for the 4 Seasons Hotels. But in 1990 she decided she was ready to raise a family and decided to enter the banking industry. She completed the Management Associate Program for C & S and has held multiple positions in retail bank and the private bank at various institutions.

Rose as a child lived in multiple states but at the age of 15, her parents moved to New Orleans LA where she attended and graduated from St. Mary’s Dominican College. She has a Major in Business Management and Administration with a minor in Finance. In 1985 she married her husband Kaz, and they have 2 wonderful sons, Armand and Cameron, and 2 grandchildren, Iris and Luka. She has lived in the Roswell area the entire time she has lived in Georgia but has worked in the Alpharetta market since 2004.

LinkedIn

Matthew Ricks, Senior Vice President / Financial Advisor, Pinnacle Financial Partners

Matthew Ricks, Senior Vice President / Financial Advisor, Pinnacle Financial Partners

Matthew Ricks comes to Pinnacle Financial Partners with 18 years of banking experience, all of it with the Bank of North Georgia and Synovus. He began as a personal banker but quickly moved into lending after graduating from the Management Trainee program and began working with commercial clients in 2006.

Ricks earned a bachelor’s degree in economics from the University of Georgia and graduated from the Graduate School of Banking at Louisiana State University. He was also a member of the 2013 class of Leadership Cobb.

LinkedIn

Frazier & Deeter

The Alpharetta office of Frazier & Deeter is home to a thriving CPA tax practice, a growing advisory practice and an Employee Benefit Plan Services group. CPAs and advisors in the Frazier & Deeter Alpharetta office serve clients across North Georgia and around the country with services such as personal tax planning, estate planning, business tax planning, business tax compliance, state and local tax planning, financial statement reviews, financial statement audits, employee benefit plan audits, internal audit outsourcing, cyber security, data privacy, SOX and other regulatory compliance, mergers, and acquisitions and more. Alpharetta CPAs serve clients ranging from business owners and executives to large corporations.

Roger Lusby, Partner in Charge of Alpharetta office, Frazier & Deeter
Roger Lusby, Partner in Charge of the Alpharetta office of Frazier & Deeter

Roger Lusby, host of Frazier & Deeter’s Business Beat, is an Alpharetta CPA and Alpharetta Office Managing Partner for Frazier & Deeter. He is also a member of the Tax Department in charge of coordinating tax and accounting services for our clientele. His responsibilities include a review of a variety of tax returns with an emphasis in the individual, estate, and corporate areas. Client assistance is also provided in the areas of financial planning, executive compensation and stock option planning, estate and succession planning, international planning (FBAR, SFOP), health care, real estate, manufacturing, technology, and service companies.

You can find Frazier & Deeter on social media:

LinkedIn | Facebook | Twitter

An episode archive of Frazier & Deeter’s Business Beat can be found here.

 

Tagged With: Alpharetta, banking, Business Beat, Frazier and Deeter, Matthew Ricks, Pinnacle Financial Partners, Roger Lusby CPA, Rose Sharif, Scott Jordan

Workplace MVP LIVE from SHRM 2022: Louis Lessig, Brown & Connery, LLP

July 26, 2022 by John Ray

Brown & Connery
Minneapolis St. Paul Studio
Workplace MVP LIVE from SHRM 2022: Louis Lessig, Brown & Connery, LLP
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Brown & Connery

Workplace MVP LIVE from SHRM 2022: Louis Lessig, Brown & Connery, LLP

Louis Lessig, a partner with Brown & Connery, LLP, joined Jamie Gassmann on Workplace MVP LIVE from SHRM 2022. Louis is an employment attorney who got his start in HR. He and Jamie talked about his journey, his work, and hot topics in the HR space these days, including marijuana & ADA. He also shared highlights from his presentations on ADA and retention at SHRM and much more.

Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

This show was originally broadcast live from the 2022 SHRM Annual Conference held at the New Orleans Convention Center in New Orleans, Louisiana.

Louis Lessig, Partner, Brown & Connery, LLP

Louis Lessig, Partner, Brown & Connery, LLP

Louis Lessig is a partner with the firm of Brown & Connery, LLP.  His practice concentrates in labor and employment counseling, litigation, negotiations, and training.

Mr. Lessig represents clients in all types of employment matters, including but not limited to claims of discrimination, harassment, hostile work environment, wage and hour irregularities, and retaliation in state and federal courts as well as before administrative agencies including the Equal Employment Opportunity Commission, National Labor Relations Board, U.S. Department of Labor, American Arbitration Association, New Jersey Division on Civil Rights, New Jersey Office of Administrative Law, Pennsylvania Human Relations Commission, and Philadelphia Commission on Human Relations.

In 2018, he received the Delaware Valley HR Consultant of the Year Award. In 2016 he was an Honoree for the SmartCEO Centers of Influence Awards.  In 2015, he received the SmartCEO ESQ Industry Practice Award – recognizing the region’s most trusted advisors. Since 2012, Mr. Lessig has been selected each year as a “Super Lawyer” in Labor and Employment law.  In 2010, Mr. Lessig was selected by the New Jersey Law Journal as one of the “Top 40 Attorneys Under 40” in New Jersey.  Mr. Lessig was also selected in 2010 as a Delaware Valley Human Resources Consultant of the Year Nominee.  Mr. Lessig is a nationally recognized speaker and publishes articles that have appeared in periodicals including Westlaw Journal Employment, Westlaw Journal Computer and Internet, the Family and Medical Leave Handbook, Employment Litigation Reporter, Corporate Risk Spectrum, HR Professional, The Tri-State and Labor and Employment Law Quarterly.  He was an adjunct professor at the Comey Institute for Industrial Relations at St. Joseph’s University.  Mr. Lessig was also a principal in the Pinnacle Employment Law Institute (PELI), which conducted training sessions and provided developmental assistance in employment relations.

After graduating from law school, he served as judicial law clerk to the Honorable M. Allan Vogelson, Presiding Civil Judge of the Superior Court of New Jersey in Camden County.

In addition to his professional activities, Mr. Lessig currently serves on the Garden State Council – SHRM as the New Jersey State Director.  He is also immediate Past President of the Board for the National Speakers Association (NSA), Philadelphia chapter.  He is also a member of Tri-State HRMA where he is a Past President of the chapter and serves as Chair of the Legislative Committee. Mr. Lessig is past President of the Muhlenberg College Alumni Board.

Martindale-Hubbell “AV” Preeminent® Rating

LinkedIn 

Brown & Connery, LLP

Brown and Connery is one of South Jersey’s oldest and most well-regarded law firms.  In 1928, Horace G. Brown, a preeminent trial lawyer, and Thomas F. Connery, a distinguished litigator, founded the practice in Camden, New Jersey. The firm has continued to evolve to meet changing times, changing culture and changing client needs. Driven by the ideal of excellence, Brown and Connery is proud to have earned an “AV” rating by Martindale-Hubbell*, its highest rating.

We take our work and our client’s needs seriously, and have built a reputation for quality legal services grounded in our founder’s tradition of thoroughness, hard work and integrity. Our talented attorneys and support staff are committed to our high standards, which means those who turn to our firm can count on us to maintain the highest ethical and intellectual standards when representing their needs.

The firm practices all across New Jersey with offices conveniently located in Westmont, Woodbury and Camden. Our Philadelphia office supports our practice in Pennsylvania.

Brown and Connery provides a wide range of legal services to its clients. These services can be seen listed and more fully described on this website among our Key Practices.

Company website | LinkedIn | Facebook

About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real-life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

Jamie Gassmann, Host, “Workplace MVP”

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

Company website | LinkedIn | Facebook | Twitter

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from SHRM 2022 at the New Orleans Convention Center, it’s time for Workplace MVP. Brought to you by R3 Continuum, a global leader in helping workplaces thrive during disruptive times. Now, here’s your host.

Jamie Gassmann: [00:00:19] Hey, everyone. You’re host, Jamie Gassmann here, and I’m coming to you from SHRM 2022 Exhibit Hall. And I’m in R3 Continuum, our sponsor’s booth. And joining me is Louis Lessig from Brown and Connery. Did I pronounce that all correctly?

Louis Lessig: [00:00:36] You absolutely did. Thank you.

Jamie Gassmann: [00:00:38] Awesome. Well, welcome to the show, Louis.

Louis Lessig: [00:00:40] I’m thrilled to be here. Thank you.

Jamie Gassmann: [00:00:41] Oh, we’re excited to have you on. I know we’ve been doing a lot of talking before getting on the actual microphone. So, give us a little background about your career journey into this space and coming into the kind of H.R. perspective. I know you’re not an H.R. person, but talk to me a little bit about how you got here.

Louis Lessig: [00:00:57] So, actually my undergrad is in H.R., and I was a student member of SHRM. We won’t say when, but when I got out –

Jamie Gassmann: [00:01:05] Ten years ago?

Louis Lessig: [00:01:05] Sure. Absolutely. But when I was in my major, I was doing an internship at a hospital and the generalist turned to me and said, “Do you want to do benefits your whole life?” I’m sure no one listening to this does benefits. I said, “Actually, I absolutely do not.” And he said, “Well, then you know what you should do? You should go to law school.” So that’s what I did.

Louis Lessig: [00:01:29] And then, while I was in law school, I gravitated towards the labor and employment kind of work, got out and started – I clerked for a judge and then went to one firm, spent 11 months there, and then went to the firm I’m with now, doing employment labor. Simultaneously, I was also doing a – I had a training company where we were doing harassment sort of stuff, all on the side. So, I was doing both till 9/11 and the training stuff went south and I’ve been doing the whole employment labor stuff since.

Jamie Gassmann: [00:02:01] Wow! And you’re in a great spot here, lots of H.R. leaders. So, what are some of the hot topics you’re seeing with your clients right now in the labor and employment law arena?

Louis Lessig: [00:02:12] Well, it depends on what state you’re in.

Jamie Gassmann: [00:02:14] Oh, okay.

Louis Lessig: [00:02:15] Because the whole medical versus recreational marijuana component is fascinating. The truth is, because of everything around COVID, there’s been a lot of the reasonable accommodation components around the ADA and, of course, how we deal with leave and the desire or shifting desires, if you will, in terms of the workforce and how much do they want to come back to the workplace, do they not want to come back to the workplace? How do we make that happen? Because the law is always trying to catch up. And so, it’s been a bit more of a challenge than one might think. And, of course, everybody dumps all the stuff at H.R.’s feet, which makes sure that the billable hours just keep on rolling.

Jamie Gassmann: [00:02:57] I bet. Yeah. And I got to imagine with a lot of this remote work, people working from home, that’s got to be a whole new kind of caveat with some of the different like Work Comp rules. Like, if I slip in my own kitchen, is that Work Comp because I was on the clock? I mean, like, I’m just so curious and fascinated about that. Like, what are you seeing from that perspective with some of the changes in the work environment that employers are facing?

Louis Lessig: [00:03:22] Well, you can start as early as taking a look at things like how much real estate do they really need anymore? And then, from there, you move into like to your question. You probably don’t know this, but if you own your own home, the comprehensive insurance you currently have in your home already includes part-time Workers’ Comp generally speaking. You can get a rider if you want full comp coverage on top of your homeowners. Most people don’t know this. But when my kids were really young, had like the nanny working full time and I inquired about this, it was a $60 rider a year for full Worker’s Comp coverage.

Jamie Gassmann: [00:04:03] Wow!

Louis Lessig: [00:04:04] That’s 60 bucks I cut every year.

Jamie Gassmann: [00:04:06] Yeah. And that covers you as the worker because you’re inside the home.

Louis Lessig: [00:04:11] Correct.

Jamie Gassmann: [00:04:11] Interesting. Okay. Well, that’s a great lesson for our listeners to be hearing about it. I might have to call my insurance company. So, now I know you’re speaking at this year’s conference and it sounds like you’ve got a couple of different presentations. So, let’s start with you giving kind of the titles of the two, and then let’s dive into each of them and talk a little bit about each one of them.

Louis Lessig: [00:04:30] Sure. So, tomorrow I’ll be talking on “ Adventures in ADA, the Good, the Bad, and the Oh My’.

Jamie Gassmann: [00:04:38] I love that, oh my.

Louis Lessig: [00:04:40] Any time I’m dealing with the ADA, it’s always a function of you cannot make this up.

Jamie Gassmann: [00:04:47] Yeah.

Louis Lessig: [00:04:47] And your jaw would either hit the floor or you’re just going to start dying laughing. The other, on Wednesday morning, the intro to the president speaking actually. I will be talking on “Positive Conversations Using Employment Laws as a Retention Tactic”.

Jamie Gassmann: [00:05:05] Interesting. And I suppose that’s going to be a hot topic with all the labor and the great resignation or the great reshuffle, depending on who you ask. So, let’s dive into your ADA and the oh my. So, looking at that presentation, what are you hoping your attendees come out of that with like a top three takeaways that you want them to get from your presentation?

Louis Lessig: [00:05:27] So both presentations are hybrid. So, the cool part is I’ve designed them to engage both the virtual audience as well as the live audience. When we talk about the ADA, it’s really about having folks understand two things, the lay of the land in terms of some of the court decisions that have come out over the last year but then it’s also what’s in those decisions that are the true takeaways. Because I can tell stories till the cows come home, but it’s really what’s in it for me, right? That’s why everybody’s coming to a session.

Jamie Gassmann: [00:05:58] Yeah.

Louis Lessig: [00:05:59] And a lot of what you see in the ADA is employers end up tripping up because they don’t legitimately go through the interactive process, or they have a manager that says, “Oh, I’m sort of fed up with this person. They’ve got too many issues. I don’t want to play ball”. And it’s as if they want to buy litigation. So, the hope is that you understand the good in terms of good for employers, the bad in terms of did you really want to do that? And the oh my in terms of, seriously, this fact pattern just makes my skin crawl.

Jamie Gassmann: [00:06:32] Yeah.

Louis Lessig: [00:06:33] And, hopefully, what they take away from that is a level of empathy for the people that they work with.

Jamie Gassmann: [00:06:42] Yeah. I love that. And now, let’s look at your Wednesday presentation because I think that that, you know, anything you can do to try to increase retention for some of these organizations, it’s got to be huge, so talk to me a little bit about that one. What are the takeaways of that presentation?

Louis Lessig: [00:06:56] So, that presentation I’m very passionate about. I sort of view the ADA, it’s very nuts and bolts. This other one that’s on Wednesday is really taking the way in which everyone presumes as an employment lawyer I would approach things and flip it on it’s head.

Jamie Gassmann: [00:07:14] Interesting.

Louis Lessig: [00:07:15] And what I mean by that is this, most folks look at employment laws, ADA, FMLA, FLSA, it’s a bunch of acronyms and it’s all about this crazy thought process of compliance, like the most overused word in the H.R. space. That’s not what it’s about. It is a road map to help us, help our employees get what they need, have them understand, look, we’re here for one another. The better we do, the better we do. And really taking a look at those employment laws, appreciating what the parameters are and how you can better your business by sort of following the proverbial path rather than, “Oh, my God. What did we do wrong? I think we got to go run or cut a check.”

Jamie Gassmann: [00:08:00] Oh, yeah. I love that. They’re going to be taking definitely some interesting points from that, something different hopefully than what they’ve probably thought of it before.

Louis Lessig: [00:08:09] Exactly.

Jamie Gassmann: [00:08:11] Amazing. So any other things you want to leave our audience with? You know, you got the microphone here, you know, your expertise in the employment law. What are your thoughts? What do you think that H.R. leaders need to be watching out for?

Louis Lessig: [00:08:25] I think they need to be very unique in their view of the world. We can’t look at -whether you have ten employees or 10,000 employees, we are truly at a point where the level of customization that we need to do in this space is in a way that no one has ever anticipated before. I’m not sure everybody’s really ready for. But that’s why the talk on the ADA makes so much sense right now because it is individualized and most organizations want to be able to say, “Here’s the cookie-cutter approach.” You know, you guys do some behavioral health stuff. And when you think about it, the challenge there is what each person needs is something different. And that’s where life gets hard. Because when you have issues, you try to figure out, well, how do I avoid it or how do I get past it? And if it’s individualized in nature, it can be more challenging. And I’m really here to tell everybody, take the time to figure it out. It’s better to spend a little bit up front to try and come up with those policies and the procedures that are going to allow you to engage with your employees rather than deal with them when they’re complaining and filing litigation.

Jamie Gassmann: [00:09:33] Yeah. It’s kind of like don’t take the one-size-fits-all approach.

Louis Lessig: [00:09:37] Exactly.

Jamie Gassmann: [00:09:38] Look for how you can tailor it. Great advice. Love that. Well, Louis, it’s been an absolute pleasure to have you on our show. Thank you so much for stopping by.

Louis Lessig: [00:09:46] It has been my honor. Thank you so much.

Outro: [00:09:53] Thank you for joining us on Workplace MVP. R3 Continuum is a proud sponsor of this show and is delighted to celebrate most valuable professionals who work diligently to secure safe workplaces where employees can thrive.

 

 

Tagged With: ada, Brown & Connery, employment law, Garden State Council – SHRM, Human Resources, Jamie Gassmann, LLP, Louis R. Lessig, New Orleans, R3 Continuum, retention, SHRM 2022, Workplace MVP

Stuart Oberman, Oberman Law Firm and the Advisory Insights Podcast

July 26, 2022 by John Ray

Advisory Insights
Advisory Insights Podcast
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Advisory Insights

Stuart Oberman, Oberman Law Firm and the Advisory Insights Podcast (North Fulton Business Radio, Episode 477)

Over the past year, Oberman Law Firm has grown significantly, adding attorneys with various areas of expertise which extend well beyond the firm’s highly regarded and well-known work with dental practices. Stuart Oberman joined host John Ray to discuss this growth, the firm’s work with other healthcare practices and even international clients, and the rebranding and relaunch of Dental Law Radio into the Advisory Insights Podcast.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Oberman Law Firm

Oberman Law Firm has a long history of civic service, noted national, regional, and local clients, and stands among the Southeast’s eminent and fast-growing full-service law firms. Oberman Law Firm’s areas of practice include Business Planning, Commercial & Technology Transactions, Corporate, Employment & Labor, Estate Planning, Health Care, Intellectual Property, Litigation, Privacy & Data Security, and Real Estate.

By meeting their client’s goals and becoming a trusted partner and advocate for our clients, their attorneys are recognized as legal go-getters who provide value-added service. Their attorneys understand that in a rapidly changing legal market, clients have new expectations, constantly evolving choices, and operate in an environment of heightened reputational and commercial risk.

Oberman Law Firm’s strength is its ability to solve complex legal problems by collaborating across borders and practice areas.

Company website | LinkedIn | Facebook | Twitter

Stuart Oberman, Founder and President, Oberman Law Firm

Oberman Law Firm
Stuart Oberman, Founder and President, Oberman Law Firm

Stuart J. Oberman is the founder and President of Oberman Law Firm. Mr. Oberman graduated from Urbana University and received his law degree from John Marshall Law School. Mr. Oberman has been practicing law for over 25 years, and before going into private practice, Mr. Oberman was in-house counsel for a Fortune 500 Company.

Mr. Oberman is widely regarded as the go-to attorney in the area of Dental Law, which includes DSO formation, corporate business structures, mergers and acquisitions, regulatory compliance, advertising regulations, HIPAA, Compliance, and employment law regulations that affect dental practices.

In addition, Mr. Oberman’s expertise in the healthcare industry includes advising clients in the complex regulatory landscape as it relates to telehealth and telemedicine, including compliance of corporate structures, third-party reimbursement, contract negotiations, technology, health care fraud, and abuse law (Anti-Kickback Statute and the State Law), professional liability risk management, federal and state regulations.

As the long-term care industry evolves, Mr. Oberman has the knowledge and experience to guide clients in the long-term care sector with respect to corporate and regulatory matters, assisted living facilities, and continuing care retirement communities (CCRCs). In addition, Mr. Oberman’s practice also focuses on health care facility acquisitions and other changes of ownership, as well as related licensure and Medicare/Medicaid certification matters, CCRC registrations, long-term care/skilled nursing facility management, operating agreements, assisted living licensure matters, and health care joint ventures.

In addition to his expertise in the health care industry, Mr. Oberman has a nationwide practice that focuses on all facets of contractual disputes, including corporate governance, fiduciary duty, trade secrets, unfair competition, covenants not to compete, trademark and copyright infringement, fraud and deceptive trade practices, and other business-related matters.

Mr. Oberman also represents clients throughout the U.S. in a wide range of practice areas, including mergers & acquisitions, partnership agreements, commercial real estate, entity formation, employment law, commercial leasing, intellectual property, and HIPAA/OSHA compliance.

Mr. Oberman is a national lecturer and has published articles in the U.S. and Canada. In addition, Mr. Oberman has received the Martindale-Hubbell Client Distinction Award, which is based on client review ratings of communications ability, responsiveness, and quality of service.

LinkedIn

Questions and Topics in this Interview:

  • What is new at Oberman Law Firm?
  • How has the firm expanded?
  • Tell us about your new podcast, Advisory Insights Podcast
  • The Advisory Insights newsletter

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked-from-scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Tagged With: A&S Culinary Concepts, Advisory Insights, Dental Law Radio, healthcare law, North Fulton Business Radio, Oberman Law Firm, renasant bank, Stuart Oberman

Creating a Unique Weather System

July 25, 2022 by John Ray

Creating a Unique Weather System
North Fulton Studio
Creating a Unique Weather System
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Creating a Unique Weather System

Creating a Unique Weather System

On a recent trip to Alaska, I was fortunate to enjoy spectacular views of Mt. Denali without the usual cloud cover which often shrouds views from below. That cloud cover is created because of Denali’s unusual height relative to surrounding peaks. Mt. Denali creates its own unique weather system, and there’s a vital analogy here for us as professional services providers.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

TRANSCRIPT

John Ray: [00:00:00] Hello. I’m John Ray on The Price and Value Journey, Creating a Unique Weather System. I’ve been away from the podcast for a few weeks and part of that time in Alaska. And it’s a fantastic trip, by the way, I highly recommend if you’ve never been there.

John Ray: [00:00:20] One of the highlights of our trip was seeing Mount Denali. At over 20,000 feet, Denali is the tallest mountain in North America, and it’s the third highest of the Seven Summits. The Seven Summits being the highest mountains on each of the seven continents. While Mount Everest is the highest peak in the world at 29,000 feet, Denali is the taller of the two. Now, in measuring mountains, height or high refers to feet above sea level, while tall is a measurement from the base to the summit.

John Ray: [00:00:58] Denali has a vertical rise of 18,000 feet from its base, in contrast to Everest, 12,000 feet. Because Denali is so tall relative to peaks in the surrounding geography, it creates its own weather system, which makes this mountain, in addition to its very cold temperatures, extremely challenging for climbers. We were extremely fortunate to see Denali on a sunny day. As more often than not, the mountain is shrouded in clouds.

John Ray: [00:01:34] So, how does all this apply to professional services? Well, there are those professional services providers who first seek to be people of value, freely sprinkling value to all those around them without worrying about what they’ll directly receive in return. They’re confident enough in their value that they know they’ll receive enormous long term rewards for this behavior. They make connections for others. They offer help to those coming behind them who will never be able to repay them.

John Ray: [00:02:10] Because of the value they throw off, you know you’re going to be better off just hanging around them, whether in-person or virtually. These individuals create their own weather systems, if you will. They draw others to them naturally and organically. And they stand much taller with substantially more authority than the surrounding peaks. Their practices are as large as they want them to be, and they have a fulfilling professional and personal life.

John Ray: [00:02:42] I’m John Ray on The Price and Value Journey. If you’d like to connect with me directly, you can send me an email, john@johray.co. And past episodes of this series can be found at pricevaluejourney.com. And I’d be honored, if you’re not a subscriber, if you would do that. Thank you so much for joining me.

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,300 podcast episodes.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: Denali, ohn Ray, person of value, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, unique weather system, value, value pricing, weather, weather system

Quick Tips for Time Well Spent: Taking On New Projects

July 25, 2022 by John Ray

Projects
North Fulton Studio
Quick Tips for Time Well Spent: Taking On New Projects
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Projects

Quick Tips for Time Well Spent: Taking On New Projects

One way to better manage your time is to be intentional when starting a new project. In this Quick Tip, Julie Hullett offers strategies for choosing what projects to take on.

Julie’s commentary was taken from this episode of Time Well Spent with Julie Hullett. 

Time Well Spent with Julie Hullett is presented by Julie Hullett Concierge, LLC and produced by the North Fulton studio of Business RadioX®.

About Time Well Spent

Time Well Spent with Julie Hullett features stories from busy professionals who have created more time to do what they love. Every other week, your host and personal concierge Julie Hullett speaks with entrepreneurs, community leaders, and influencers to answer the question: What would you do if you had more time?

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

Julie Hullett, Host of Time Well Spent with Julie Hullett

Julie Hullet, Host of Time Well Spent with Julie Hullett

Julie Hullett is the host of Time Well Spent with Julie Hullett.

Julie Hullett is a personal concierge and entrepreneur in Nashville, TN. She founded Julie Hullett Concierge, LLC in 2011 to give people their time back so they can do more of what they love. No stranger to big ideas and pursuing passions, Julie left corporate America to create her business. She capitalized on her skills—multi-tasking, attention to detail, and time management, to name a few—to build a successful business that gives back. Her clients enjoy ample free time. They’ve traveled more, spent more time with those they love, and have even created their own businesses.

Connect with Julie:

Website| LinkedIn | Instagram. Sign up to receive her newsletter.

 

Tagged With: Julie Hullett, know your why, new projects, personal concierge, Projects, Quick Tips for Time Well Spent, time management, Time Well Spent with Julie Hullett

The R3 Continuum Playbook: Empowering Yourself – How You Can Be a Catalyst for Change in the Workplace

July 22, 2022 by John Ray

Catalyst
Minneapolis St. Paul Studio
The R3 Continuum Playbook: Empowering Yourself - How You Can Be a Catalyst for Change in the Workplace
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Catalyst

The R3 Continuum Playbook: Empowering Yourself: How You Can Be a Catalyst for Change in the Workplace

How do you go about discussing difficult topics with your company’s leadership? How can you effectively advocate for causes which you are passionate about? R3 Continuum’s Associate Director of Strategic Solutions, Sarah Hathaway, discussed these questions and more as she addressed how to become a catalyst for change within your workplace.

The full webinar from which this excerpt was taken can be found here.

The R3 Continuum Playbook is presented by R3 Continuum and is produced by the Minneapolis-St.Paul Studio of Business RadioX®. R3 Continuum is the underwriter of Workplace MVP, the show which celebrates heroes in the workplace.

TRANSCRIPT

Intro: [00:00:00] Broadcasting from the Business RadioX Studios, here is your R3 Continuum Playbook. Brought to you by workplace MVP sponsor R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions.

Shane McNally: [00:00:14] Hi, everyone. My name is Shane McNally, Digital Marketing Project Lead at R3 Continuum. On this episode of The R3 Continuum Playbook, we’ll be featuring a segment from a recent webinar presented by R3 Continuum Associate Director of Strategic Solutions, Sarah Hathaway. This recent webinar is titled Empowering Yourself, How You Can Be a Catalyst for Change in the Workplace.

Shane McNally: [00:00:35] In this short segment from her webinar, Sarah talks about how employees can become workplace champions and create a more positive culture in their workplace by utilizing the strategies she outlines.

Shane McNally: [00:00:47] So, I think let’s move forward and kind of go over what are some actual strategies to go about creating change.

Sarah Hathaway: [00:00:55] Yes. And, you really led into some of these specific points. The first one is identifying your allies. So, who is most likely to be in alignment with me on this change? And then, also your obstacles. Who are the people that are probably not going to be on board right away?

Sarah Hathaway: [00:01:15] Now, when I say obstacles, this doesn’t mean that these people are just a problem to be solved but they may present some barriers and we want to be aware of those barriers so that we can start to identify, okay, how do I address that challenge. This person has a very different viewpoint than me or this person is really committed to the status quo. What might influence them toward this change or what’s important to them? And why is the status quo important?

Sarah Hathaway: [00:01:45] So, that’s where – the next step is, just really getting the perspectives of other people. Our viewpoint may not be the right viewpoint, and maybe there’s not only one right viewpoint. Maybe, there are reasons that these other views are important, too. So we want to do a little bit of perspective-taking to really understand where is everyone else at. Are people really motivated for this change? Do they see the need that you see, or are there other things driving their perspective, other things of importance to them?

Sarah Hathaway: [00:02:16] So, you really want to tap into that motivation of what’s important and recognize, again that that may not be the same for everyone. So, for some people it might be a really passion-driven change of this is important, you know, for the well-being of our company, for the well-being of our employees, while others may be a little bit more methodical about their decision making. And so it might be a business-driven choice of, well, this is going to drive profits or reduce costs, and the return on investment is really important. So what’s that individual’s motivation or what’s the group motivation? And be able to tap into those different areas and what motivates individual people.

Sarah Hathaway: [00:03:04] Now, I mentioned the idea of the status quo. There is value oftentimes in the status quo. We wouldn’t generally be in the situation that we’re in. Even if it’s not the ideal situation, we wouldn’t be dealing with a status quo if there wasn’t some purpose for it. The status quo generally serves a purpose, even if it’s just for stability and consistency. So we have to recognize that the possibility of not changing has some value, too. It helps us to really create a bit of a counterbalance there to our own plan or ideas.

Sarah Hathaway: [00:03:39] We need to get really clear in defining what’s the ask, what needs to change, and what do we need in order to affect that change, get that buy-in as we talked about, and ultimately start to identify if I can’t have all of what I want to change, if we can’t have all of this, if that’s not possible, where are the areas where we might be able to compromise? Where can we kind of pare back the goals or the plan, or where can we maybe start small to build up a little momentum toward the change?

Shane McNally: [00:04:15] So, going off of what you were just saying about kind of the different types of changes, which do you think is typically harder to gain buy-in? Would that be like a cultural change in the organization or a business change?

Sarah Hathaway: [00:04:30] You know, it could be really any of them. That’s a good question. I think cultural changes can be harder in some ways because they’re more difficult to define at times. It’s more of a sort of nebulous shift, right? Process changes are very clear. When we’re working with widgets, I can replace this widget with that one or, you know, replace the phone call here with an email. That’s very clearly defined. Those cultural shifts are a little bit more complex. It doesn’t mean that they’re impossible or that we can’t tackle those, but they’re just different.

Shane McNally: [00:05:17] Yeah. Okay. I mean, that makes complete sense, I think. Another question following this up, and we do have about 8 minutes left, so we will answer some questions if anybody in the audience has some more as well. But is this something that is like you can only do if you’re a leader or a manager in your company, or do you think that going about these strategies and trying to create change for the better of the company can be anybody in the organization?

Sarah Hathaway: [00:05:45] I think that it can be anyone within the organization. Change starts somewhere, right? Now, I think we also have to acknowledge that at the leadership level, there oftentimes is a greater opportunity for influence. There’s greater authority, ability to make decisions that you may not be able to make at another level of the organization. But everyone can influence change. It’s about sort of setting the standard being the example at times. Creating, again, creating that buy-in, building allyship in that change, and really just starting the momentum and recognizing that even those really small changes are a catalyst toward greater change.

Sarah Hathaway: [00:06:35] Sometimes when we look at having these big, lofty goals and things that we want to shift, especially when we’re talking about a cultural shift or a team shift or program design shift, these are big things. And so sometimes it can feel like, well, gosh, we’re not making any progress, or our movement is very slow, or maybe we only got this one little piece of what we wanted. But that generally if you start to kind of look from A to Z, look over a period of time, you start to see that maybe that one small change created an opportunity for another change and another change. So, never underestimate the power of momentum in making change.

Shane McNally: [00:07:20] Reducing the amount of toxicity in the workplace can help to improve the overall well-being of you, your colleagues, and the organization as a whole. If you or your employees are feeling significant amounts of stress and workplace disruption, you’re not alone. R3 Continuum can help. Connect with us and learn about our services at www.r3c.com or email us directly at info@r3c.com.

 

Show Underwriter

R3 Continuum (R3c) is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

R3 Continuum is the underwriter of Workplace MVP, a show which celebrates the everyday heroes–Workplace Most Valuable Professionals–in human resources, risk management, security, business continuity, and the C-suite who resolutely labor for the well-being of employees in their care, readying the workplace for and planning responses to disruption.

Connect with R3 Continuum:  Website | LinkedIn | Facebook | Twitter

Tagged With: Catalyst, catalyst for change, Empowering Yourself, R3 Continuum, R3 Continuum Playbook, Sarah Hathaway, Workplace MVP

Jeff Armacost, Whole Brain Creative

July 21, 2022 by John Ray

Jeff Armacost
North Fulton Studio
Jeff Armacost, Whole Brain Creative
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Jeff Armacost

Jeff Armacost, Whole Brain Creative (The Exit Exchange, Episode 15)

Branding is foundational for all businesses, says Jeff Armacost. Jeff joined this edition of The Exit Exchange to discuss several different aspects of branding, including defining what branding is and what makes a brand successful, the role of branding in building and maintaining the value of a business, and much more.

This episode of The Exit Exchange was co-hosted by Maria Forbes and Mike Rosenthal and was produced in the North Fulton studio of Business RadioX® in Alpharetta.

Whole Brain Creative

Whole Brain Creative empowers ambitious entrepreneurs and visionary leaders.

They help them create, build, and grow brands for B2B, Higher Education, Medical and Medical Technology, Technology, Organizations, Visionary start-ups, Non-profits, Entrepreneurs, and much more. They love the work they do and love collaborating with an outstanding group of clients.

Each year Whole Brain serves a diverse group of clients. But always with one thing in common: to create brands that differentiate, connect, and stand out.

KEY SERVICES • Naming and Logo • Brand Launch and Rebrand • Internal Branding Initiatives • Breakthrough Brand Messaging – Tagline, Headlines, Elevator Speech, Core Content • Brand-Powered Websites • Killer Concepts and Campaigns

Company website | LinkedIn | Facebook

Jeff Armacost, Chief Brand Guy, Whole Brain Creative

For 20+ years Jeff Armacost has guided successful, standout brand development for over 100 companies and organizations of all kinds. Jeff gets in close with his clients, gets up to speed fast, listens well, and distills the powerfully simple story and branding that presents them in the best possible way.

Business owners and CEOs call on him as a thinking partner in building their brand, and a cost-effective solution for ongoing branding, brand launches, and key internal branding initiatives. Fast-growing small businesses call on him when it’s time for a serious rebrand or on-the-fly brand refresh that positions them to reach big goals and outpace their competition.

Experienced business advisors pull Jeff in – and if needed, his team of graphic design and web development – to add big-time brand power to their client’s marketing campaigns, new website projects, and more.

LinkedIn

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market. Our members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Our Vision: To fundamentally changing the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaborative-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community: https://exitplanningexchange.com/atlanta.

The Exit Exchange is produced by John Ray in the North Fulton studio of Business RadioX® in Alpharetta. The show archive can be found at xpxatlantaradio.com.

John Ray and Business RadioX are Platinum Sponsors of XPX Atlanta.

Tagged With: Branding, Jeff Armacost, Maria Forbes, marketing, Mike Rosenthal, The Exit Exchange, Whole Brain Creative, XPX Atlanta

Decision Vision Episode 177: Should I Resist? – An Interview with Lee Ellis, Leading with Honor

July 21, 2022 by John Ray

Lee Ellis
Decision Vision
Decision Vision Episode 177: Should I Resist? - An Interview with Lee Ellis, Leading with Honor
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Lee Ellis

Decision Vision Episode 177: Should I Resist? – An Interview with Lee Ellis, Leading with Honor

Lee Ellis, a decorated veteran of the Vietnam War and President of Leading with Honor, was Mike Blake’s guest on this episode of Decision Vision. From his harrowing experience as a prisoner of war and his military career, Lee brings a wealth of wisdom to the question of resistance. He and Mike talked about his POW experience, the code of honor he adheres to that guided his actions, how resistance looks in business, the role of resistance in effective leadership, ethical considerations, and much more.

Decision Vision is presented by Brady Ware & Company and produced by the North Fulton studio of Business RadioX®.

Leading with Honor, Leadership Freedom LLC

Leadership Freedom LLC is the original consulting, coaching, and training organization founded by Lee Ellis.

The goal isn’t perfect leadership, but it’s agreeing that we all want to authentically lead with honor. Leading With Honor helps leaders grow in character, courage, and commitment and learn new skills based on their natural behavior that will help them develop the next generation in the areas of responsibility, accountability, and resilience.

Their leadership development training methods are based on principles learned in some of the most challenging circumstances of POW life. They also have more than 25 years of experience in the research, development, and deployment of leadership resources including behavioral assessments.

In 2017, they made the transition from Leadership Freedom LLC to the new organizational name, Leading with Honor®, to further emphasize the importance of training leaders in character, courage, and commitment

Company website | LinkedIn | Facebook

Lee Ellis, Founder and President, Leading with Honor

Lee Ellis, President, Leading with Honor

Lee Ellis is President and founder of Leading with Honor®, a leadership and team development training and coaching company, and FreedomStar Media®, a publishing company that provides leadership resources and training. A popular media personality and high-profile human performance expert, Lee focuses on organizational integrity, operational effectiveness, and personal accountability for enterprise, government, and not-for-profit leaders.

His prior experience was as a founding partner and senior vice president of a leadership assessment and human capital management consulting company headquartered in Atlanta, GA. For over 20 years, he has served as an executive coach and a corporate coach in the areas of hiring, team building, leadership, human performance development, and succession planning. His approach to maximizing leadership performance has been implemented by Fortune 500 clients, senior executives, and C-Level leaders in telecommunications, healthcare, insurance, energy, IT, automotive, military, and not-for-profit sectors.

As the Director of Career/Life Pathways from 1990 – 1998, Lee led the development team that researched, developed, and validated Career Direct®, a vocational assessment package and two personality assessments with software applications. From 1998 – 2008, he was responsible for product development of three more behavioral and leadership assessments as well as the launch and Internet deployment of these resources. Most recently, he has developed and released his latest assessment tool, the Leadership Behavior DNA® Discovery Process (formerly N8Traits® Profile). In total, these assessments have been used worldwide by more than 200,000 individuals and are the instrument of choice in many organizations, including Fortune 500 companies and nationally recognized not-for-profits. Lee’s point of view on maximizing leadership performance and organizational leadership during crisis is framed by his extensive research and experience in the assessment of human behavior.

A prolific writer, blogger and thought leader, Lee’s latest book is entitled Leadership Behavior DNA: Discovering Natural Talent and Managing Differences. His last two award-winning books, Leading with Honor®: Leadership Lessons from the Hanoi Hilton and Engage with Honor™: Building a Culture of Courageous Accountability, share his POW experiences and the leadership principles that helped him and his compatriots resist, survive, and return with honor. Additionally, Lee co-authored three books and workbooks on career planning. He is a nationally-recognized Certified Speaking Professional* (CSP), Certified Virtual Presenter (CVP), and expert on the subjects of leadership and performance, team building, mentoring, and career planning. Some of his appearances include interviews on networks such as CNN, CBS This Morning, C-SPAN, ABC World News, Fox News Channel, plus hundreds of engagements in various industry sectors throughout the world.

Lee holds a B.A. degree in History from the University of Georgia and a M.S. degree in Counseling and Human Development from Troy University in Alabama. He is a graduate of the Armed Forces Staff College and the Air War College. Lee supervised, educated, and trained officers for the last 17 years of his Air Force career. He served as the Vice Commandant of the Squadron Officer School, the Air Force’s leadership school for captains. He completed his Air Force career as Professor of Aerospace Studies and Commander of Air Force ROTC at the University of Georgia. More recently he has developed and presented leadership curricula in numerous organizations including Fortune 500 companies, and major sectors of the Department of the Defense focusing on management performance, leadership accountability and principle-based management strategies.

A native of Commerce, Georgia, Lee graduated from the University of Georgia in 1965 and began a career in the Air Force. During the Vietnam War, Lee’s aircraft was shot down over enemy territory and he was held as a POW in various prisons in the Hanoi area for over five years. As a military officer, his experiences as a POW piqued his interest in leadership performance in difficult situations, leading to further research and academic pursuit in the area of measuring and optimizing human performance and leadership effectiveness.

After repatriation, he returned to flying duties with increasing positions of leadership. Rising to the rank of colonel before retirement, Lee’s assignments included duty as a pilot, flight instructor, staff officer, chief of flight standardization and evaluation, flying squadron commander, and supervisor in higher education. He was awarded two Silver Stars, the Legion of Merit, the Bronze Star with Valor device, the Purple Heart, the Air Medal with eight Oak Leaf Clusters, and the Prisoner of War Medal for his service in Vietnam. In addition, he was awarded four Air Force Commendation Medals and four Meritorious Service Medals for performance excellence. Lee is also a 2014 inductee into the Georgia Military Veterans Hall of Fame and the 2015 DAR Medal of Honor Recipient for a lifetime of patriotic service as a military officer and spokesman for leading with honor.

Lee and his wife Mary have four grown children and six grandchildren. They reside in the metro area of Atlanta, GA.

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Mike Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is the host of the Decision Vision podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms, and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

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Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth-minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

Decision Vision is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision-maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the Decision Vision podcast.

Past episodes of Decision Vision can be found at decisionvisionpodcast.com. Decision Vision is produced by John Ray and the North Fulton studio of Business RadioX®.

Connect with Brady Ware & Company:

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TRANSCRIPT

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional, full-service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] Welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owners’ or executives’ perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:43] My name is Mike Blake, and I’m your host for today’s program. I’m the managing partner of Brady Ware Arpeggio, a data-driven management consultancy which brings clarity to owners and managers of unique businesses facing unique strategic decisions. Our parent, Brady Ware & Company, is sponsoring this podcast. Brady Ware is a public accounting firm with offices in Dayton, Ohio; Alpharetta, Georgia; Columbus, Ohio; and Richmond, Indiana.

Mike Blake: [00:01:07] If you would like to engage with me on social media with my Chart of the Day and other content, I’m on LinkedIn as myself and @unblakeable on Facebook, Twitter, and Instagram. I also host a LinkedIn Group called Unblakeable’s Group That Doesn’t Suck, so please join that as well if you’d like to engage.

Mike Blake: [00:01:24] Today’s topic is, Should I resist? And what does that mean? Well, in my 52 trips around the sun, we are in an unprecedented time of social and economic upheaval. Certainly, I think you have to go back to the 1970s – and I was only a kid then and didn’t care about that stuff – to encounter anything like this. And interestingly enough, that’s going to be a recurring theme for today’s show, as a matter of fact.

Mike Blake: [00:02:01] But now we’re put in a position of resisting toxic relationships. We’re in a position of resisting toxic employers. We’re always in a position at some point of resisting people who want to manipulate us into doing or accepting bad things. And we could apply this, of course, to the political arena, which seems to be becoming more polarized by the day. And I don’t know what the solution is there. We’re certainly seeing it in business as people – as we have covered many times in the show – have redefined their relationship with work and, frankly, with a lot of the rest of the world.

Mike Blake: [00:02:55] And there’s even a decision as to whether or not we’re going to resist COVID or how we’re going to resist COVID. Are we going to resist it by being vaccinated? The resistance, are we going to resist vaccination mandates? And some people are doing that, in many cases at great personal cost to them, in some cases the cost of their lives. So, the resistance there, while some of us may disagree with it – I happen to disagree with it. I don’t think that that’s a trivial exercise – I think that one of the things, as I kind of reflect upon our society right now and our country, is not that it’s a good or bad place, but I do think it’s an angry place. It’s a much angrier place that I can ever remember.

Mike Blake: [00:03:51] And the first president that I can remember was Ronald Reagan. And whether you voted for him or not – and I’m certainly not one of these guys that lionizes him or really almost any president, every president that I’ve grown up with has been flawed in some way – and whether you agree with the politics or not, the one thing that he was, I think, always was a positive voice. And our political landscape has changed, where negative voices are being heard more. There’s an economic argument for negative voices. Negativity right now, I think you can argue, sells. And there’s a resistance that I think is required to just resist to avoid being overwhelmed by that sense of pervasive anger and negativity.

Mike Blake: [00:04:50] And so, I’ve wanted to do this show for a long time. This is not a new phenomenon. But not everybody can talk to this authoritatively. But I think I found the right guy who can talk about resistance authoritatively, and I think that you’re going to agree. This will probably be the longest introduction I’ve made of a guest, and too bad because he’s earned it.

Mike Blake: [00:05:16] Joining us today is Lee Ellis, who is President and Founder of Leading With Honor, a leadership and team development, training, and coaching company; and Freedom Star Media, a publishing company that provides leadership resources and training.

Mike Blake: [00:05:30] For over 20 years, Lee has served as an executive coach and a corporate coach in the areas of hiring, team building, leadership, human performance development, and succession planning. His approach to maximizing leadership performance has been implemented by Fortune 500 clients, senior executives, and C-level leaders in telecommunications, health care, insurance, energy, I.T., automotive, military, and not-for-profit sectors.

Mike Blake: [00:05:55] Lee and his wife, Mary, have four grown children and six grandchildren, and they reside in the Metro Area of Atlanta. During the Vietnam War, Lee’s aircraft was shot down over enemy territory, and he was held as a prisoner of war in various prisons in the Hanoi area for over five years. He was awarded two Silver Stars, the Legion of Merit, the Bronze Star with Valor Device, the Purple Heart, the Air Medal with eight oak leaf clusters, and the Prisoner of War Medal for his service in Vietnam. In addition, he was awarded four Air Force Commendation Medals and four Meritorious Service Medals for Performance Excellence. And by the way, after being released, he went back into active service.

Mike Blake: [00:06:34] Leadership Freedom is the original consulting, coaching, and training organization founded by Lee Ellis in 2017. Since then, they’re making the transition from Leadership Freedom to the new organizational name, which you now know as Leading With Honor. First, Lee Ellis, thank you for your service to our country and welcome to the Decision Vision podcast. It’s an honor to have you.

Lee Ellis: [00:06:55] Thank you, Mike. Great to be with you. And I always enjoy hearing what you have to say about things. I’ve seen you on several interviews on our CEO Netweavers, and I admire your wisdom. So, good to be with you.

Mike Blake: [00:07:09] Well, I appreciate that. So, you have, I think, the ultimate perspective of resistance. And we talked about you were in the same prison camp as the late Senator John McCain, correct?

Lee Ellis: [00:07:25] Yes.

Mike Blake: [00:07:26] Right. So, I just can’t imagine, it’s even hard to formulate the questions even though I have them written down. You’re shot down. You’re over enemy territory. You’re taken into custody. And you’re put in a position where you’re in prison as a hostile, as an enemy combatant. And my question, I guess, is, in that moment, how do you decide that it’s worth resisting?

Mike Blake: [00:07:58] Because your captors didn’t just want you to be there. They weren’t just feeding you for their health or, certainly, not even yours necessarily. But they wanted you to do things for them. And you had to make a conscious decision to resist that, decide it’s worth to do so at great personal suffering. How do you come to a point where it’s worth doing that, where it’s worth resisting?

Lee Ellis: [00:08:23] Well, we had memorized, actually, the code of conduct, which I think it’s about six articles in ROTC at the University of Georgia, it’s where I memorized that. And those six articles describe what is the role of a person who’s been captured as a prisoner of war. Basically, you commit to serving your country honorably, not sharing anything with the enemy that you shouldn’t other than your name, rank, service number, date of birth, and things that are very generic are okay. But anything that would have to do with military intelligence, and especially making oral or written comments that would be harmful to your country and its allies. That’s right there in there.

Lee Ellis: [00:09:09] So, those six articles were the foundation of what I really wanted to stand for and stand by. I had committed to that when I took the oath. So, my goal is to live up to that. And so, that’s how I resisted. I said no. They asked me to share this, I said no. They said fill out this, I said no. And of course, that was a battle. And sometimes I got tortured out of it.

Lee Ellis: [00:09:37] And, eventually, I did give them something, but it was nothing of value to them. I remember I had to fill out a three page biography one time and I resisted, and eventually I gave in and said, “Yes. I’ll do it.” And I want you to know that I was in leg irons and handcuffs and blindfolded on the filthy floor in the torture room, and I cried like a baby because I was so ashamed. I felt like the lowest scum that had ever worn the uniform of the United States. Well, I gave them nothing that was true of any value except my father’s first and last name. But I still felt like I wasn’t tough enough to beat them. And that was my disappointment.

Lee Ellis: [00:10:18] Well, when I get back to my cell, I found out the other guys had been through similar things, and some lasted longer than I did, and some didn’t last as long as I did. So, that helped. But it was still a pretty big shocker that I wasn’t tough enough. But that was our commitment right upfront, and that got reinforced by our leadership.

Mike Blake: [00:10:38] So, I’m curious, I want to kind of unpack some of this because I can see many angles in terms of determining that you’re going to resist. And I’m not saying this is true, but just one path to saying you’re going to resist is, “Well, they’re the enemy. And I don’t like these guys. They’re not treating me and my comrades very well, so I’m not going to help them.” Another path is, “Well, I signed an oath where I made a personal commitment to my country, to my government, to the people I’m trying to protect, and it says Lee Ellis on it, and, by golly, that’s going to be my path to resistance.”

Mike Blake: [00:11:18] Or it could be something entirely different. Maybe you’re just resisting because – I don’t want to say just – it could be as simple and as foundational that you’re with a group of other guys that are resisting as well, and you don’t want to be the guy, the weak bat in the lineup, so to speak. Was it any one of those things that dominated? Was it a combination of three? Am I totally missing it and there’s something else? What’s the calculus like?

Lee Ellis: [00:11:42] I think those are the main points that influence us all. First of all, because you might not be able to see another person for a week or a month, in some cases it was six months to a year, although we did have covert communication, but it might be weeks and months before you actually was able to talk to somebody and you might be that isolated. So, you had to stand on your own footing, so to speak, your own foundation. And that’s where that code of conduct came in and your commitment to it.

Lee Ellis: [00:12:15] And then, the other thing, I think, just generally knowing that you are up against an enemy, the Communists, and they were working with the Russians and the Chinese. Actually, they were almost the hand of the Russians and Chinese pushing against the U.S. And so, the Communists all kind of work together. So, wanting to resist them was a big part of it too. And then, some of it was just personal pride, “I’m the good guy. You’re the bad guy. I don’t want to give in to you.”

Mike Blake: [00:12:45] Well, and that’s what I want to ask you about next, when you were in the moment, did you think of yourself as a resister or did you think of yourself as something else, good guy versus bad guy or something else?

Lee Ellis: [00:13:00] We saw it as duty. Our duty is to resist the enemy. And so, yes, I saw myself as a resister. But it was a piece of pride that the line was drawn. And when they stepped over the line, I was going to push back.

Mike Blake: [00:13:23] So, in the movies, they talk about people being given training to resist torture, interrogation, and so forth. I mean, is that true? Is that a thing? Were you given that sort of training? And if so, did you find the training helpful in practice?

Lee Ellis: [00:13:39] Yeah, it was helpful. Absolutely, it was helpful. In fact, I was thinking about that this past week. I was thinking about I’ve been blessed with a nature that I can tolerate things without getting too panicky. And so, they put me in a little box about the size you put a pig in. And I was cramped up like this and left me in there for 30 or 40 minutes in the dark, where I couldn’t even move my elbows out or move my head up. Well, a lot of people would panic with that. And I just said, “Okay. I’m hanging in here.”

Mike Blake: [00:14:16] “I’m doing this now.”

Lee Ellis: [00:14:16] And then, they put me in another vertical, it was like a locker in a gym. You walk in, you hang up the clothes. Well, they locked me up in there for a day or so. And I had to stand up, it’s about a-day-and-a-half and I just think about things to think about. And I could hear there was a guy down the hall from me crying, and I’m thinking, “Well, I’m not going to cry yet.”

Lee Ellis: [00:14:45] So, you know, I think as an air crew member, you’ve gone through both psychological and physical screening and you have a pretty strong ego. It takes a lot of confidence to fly a fighter. And I think the average age and the POWs was [inaudible], the long term guys was like 30, 31. And I just turned 24, so that’s why I was a kid there. But, you know, we were not 18 year olds or 19 year olds. We’d been out on our own. We’d been to a lot of training. I’d been through survival school, the one you just mentioned. I’ve been through water survival training. I’ve been through jungle survival training. So, all that builds you up and prepares you to be ready for very difficult situations.

Mike Blake: [00:15:35] So, you know, if you haven’t been there, I just don’t think you can imagine it, obviously. But you’re in a scenario under which, I mean, at some level, it has to be terrifying. You just don’t know what they’re going to do.

Lee Ellis: [00:15:52] Oh, yeah. Oh, yeah.

Mike Blake: [00:15:53] And your power is limited, to put it mildly. That’s sort of the whole point.

Lee Ellis: [00:15:59] I got a story about being terrified, if I can jump in here.

Mike Blake: [00:16:03] Please. I want to hear you and they want to hear you. Go.

Lee Ellis: [00:16:05] When I got to the first English speaker on the way to Hanoi, it was a holding camp. It’s a bamboo prison. They put you in leg irons and handcuffs or rope tied until they got enough of you there, four or five or six in a truck, and then take you on to Hanoi. And so, they had this one arm interrogator there who spoke very broken English. And I can’t remember, we all have names for all these guys, and I can’t remember his name now.

Lee Ellis: [00:16:33] But he asked me a question about the kind of airplane I was flying and where I was based out of. Well, he asked me what kind of airplane I was flying, and I wouldn’t tell him. But I saw he had my checklist over there behind him on the table. They’d picked it up when I jumped out of the airplane. And I said, “I’ll give you name, rank, service number, date of birth, answer no more questions.” And he just started screaming at me and he yelled at the guard behind me.

Lee Ellis: [00:17:04] There were a couple of guards there. And that guard – I’ve shoot rifles and shotguns – I heard him crank in a bullet, and he yelled at the guy, and the guy put it right up to the side of my head. He said, “You answer or I kill you now.” Well, I just got captured. I didn’t know whether he was truthful and honest and would. Later, I learned he probably wouldn’t have. But then, I didn’t know.

Lee Ellis: [00:17:31] So, I told him I was flying an F-4 Phantom. Well, he had my checklist there, so I didn’t really give him any. So, I answered three or four questions but I didn’t give him anything that was not obvious already or that he didn’t already know. I didn’t give him anything else. And so, I really felt bad about that. But I really didn’t feel like I had a choice. I was scared, by the way.

Mike Blake: [00:17:55] I mean, there’d be something wrong with you if you weren’t. So, when you’re in that situation – and that’s really a perfect example – at any point, they can just decide to put a bullet in you. There’s no recourse. That’s just it. How do you conceive of ways to resist when the power dynamic is so against you?

Lee Ellis: [00:18:18] I think you have to evaluate that. I make these kind of decisions all the time. I have to evaluate, is this worth me resisting? I have business partners. I have friends. I have clients. And I have to decide if this is worth me taking a stand. And most of the time it’s not, but sometimes it is. And so, if they say, “Well, I’m out of here.” Well, okay.

Lee Ellis: [00:18:53] Once you’ve been a POW for five-and-a-half years, you don’t worry about a lot of things that most people worry about day to day. When I came home, I never worried about getting promoted again. I just said, “I’m going to do my job. I’m going to do the very best I can. I will be the person I want to be. And if I get promoted, fine. And if I don’t, hey, that’s okay. I’m home. I’m better off than I was locked up, up there.”

Mike Blake: [00:19:21] So, in the moment as you think about, I guess, we would now almost call them microaggressions, if you will, even resisting the simplest, it must have been very frustrating to your captors because you’re resisting to comply with, even what to them, must have seemed like the simplest comment, the simplest task. In that moment, do you think of the consequences of resisting or do you have to kind of put that aside to give you the mettle to resist?

Lee Ellis: [00:19:51] Well, I think, Mike, the biggest issue here that we’re talking around is really character, honor, integrity. I think that’s where we need to clarify is what is my character, what I believe has integrity, what I believe is honorable. And then, at what level I’m willing to sacrifice for that, and how much risk am I willing to take. I mean, I battle this all the time because I’m a pretty opinionated person. And I see stuff on social media that I just want to jump in there. And I have to coach myself it’s not worth it right now. You’ll have another time at another level. This is not going to matter to hill of beans what you say in that social media. And they’re just cranking you up to respond.

Lee Ellis: [00:20:43] And so, one approach to this issue, from the higher level of character and integrity where you can sit down and talk with others who are on the other side and let’s work through this. I mean, our country was founded basically with two parties, because I think we need two parties, we need accountability. So, if one party holds the other one accountable to our Constitution and our values, then I think that’s a good thing. It helps keep us in line.

Lee Ellis: [00:21:11] Just like my wife and I, we kind of help keep each other in line. My business partners, my managing director, we sit down and talk about it. And I’ll say, “Well, I think we should do this.” And he said, “Well, I think that’s not a good idea.” And I say, “Well, tell me why.” And we analyze it. And, really, it’s a day to day battle for honor and character and integrity. And you’ve got to evaluate what is the risk versus reward, and is there a better place for me to play this battle.

Mike Blake: [00:21:43] Let me ask you this and I’m going to go off script here, because I don’t know you that well, but I’ve interacted with you enough to know that you’re a very positive guy. And I don’t know if you were brought in to the Hanoi Hilton that way or not, but you certainly emerged that way, or at least that’s the finished product that I’ve seen. Does positivity make you a more effective resister? Does it make you more effective than negativity?

Lee Ellis: [00:22:09] Absolutely, man. Absolutely. It does. You got to focus on the positive and be able to identify the negatives that creep in around you and how are you going to handle them in a positive way. Because I can get very negative, by the way. My personality is I don’t mind arguing. Because if I’m off base, I want you to show me the logic and I’ll get on your side, so I don’t mind that, and I can get a little critical. But the reality is, that doesn’t work very well for very long. And so, for me, I have to coach myself how can I take a positive approach to this where I show respect for the other person.

Lee Ellis: [00:22:54] Here’s the bottom line, the truth is every human being wants to be loved and cared for. They want to be accepted. In coaching leaders, I talk about, yes, you have to accomplish the mission. You have to get results. But you also have to connect with your people. You have to acknowledge their existence. You have to accept them for who they are. You have to affirm them on specifics. And you have to show them that you appreciate having them on your team.

Lee Ellis: [00:23:22] And when you do that, you know what’s going to happen? They’re going to believe in themselves, and they’re going to perform better, and they’re going to stay with you longer, and they’re going to grow more. Because now they’re less insecure and they’re more secure and they’re going to perform more healthily and more effectively. So, as a leader, I coach myself, I coach other leaders. Men, it’s probably hard for you. It is for a lot of us. But when you do it and intentional about it, it builds the culture that you want to be in.

Mike Blake: [00:23:57] Does it make a difference that you’re resisting in a group versus an individual?

Lee Ellis: [00:24:03] Oh, yeah.

Mike Blake: [00:24:04] The guy standing in front of the tank in Tiananmen Square in ’89 versus a whole group of protesters. And I guess maybe that’s why they separated you in the prison system.

Lee Ellis: [00:24:13] Yeah, it does. Camaraderie and teamwork and collaboration, that feeling of I’m not in this alone, it’s huge. That’s why we would take great risks to have that covert communication. And I was a good risk taker, so I would reach out to guys in solitary confinement. Now, I had people protecting me by watching, we called it clearing. They’d be looking through the cracks in the doors and listen out the back for a guard coming. And when the guard came, [coughs], they do like that or they’d bump the wall with their elbow. And we’d all do like this and act like we’re just snoozing there.

Lee Ellis: [00:24:50] But, yeah, it’s critical to be connected to others. You don’t want to fight this battle alone. Fighter pilots, we don’t ever want to fight alone.

Mike Blake: [00:25:02] Now, one of the issues of resisting – and we see this unfolding in Russia and Ukraine right now – is that when you resist, it’s not necessarily just you that suffers the consequences of your resistance, but others around you that may not want you to resist necessarily, that they can suffer. We’re seeing in Russia and Ukraine, if you are resisting the propaganda, the party line, or if you’re a soldier and you refuse to fight, it’s not just you that gets shot, but your family’s going to suffer. And that’s how they maintain leverage. That’s their system, unfortunately. You must have recognized also that there were sort of consequences to others, and this happens in business too. How do you think about that? How do you reconcile those things? Can you reconcile them?

Lee Ellis: [00:25:56] Going back to what I said earlier, you always have to evaluate what is the gain versus the loss. And sometimes the gain is good, what you want, but the loss may be greater. And so, you just have to back up and keep your mouth shut and wait until another time and another situation, maybe more evidence builds up or more people see the world the way you do. So, I think you have to evaluate that all the time.

Lee Ellis: [00:26:25] And going back to the community and the group, you know, I feel like I’m very confident about myself. But I know myself well enough that sometimes what I think is right and wise, it’s off a step. So, you got to have mentors, friends. And my wife, for instance, is one of those, in certain areas she say, “I don’t really think about that.” But I have business mentors that I reach out to when I’m going to make a decision where I know I’m too emotionally connected that I’m afraid I can’t make a wise decision, and I’ll say, “Let me run this by you and you tell me how you see it.” And then, I’ll sit there and listen. I’m not giving up my decision to them. I just want to hear is there something I’m missing that I need to know. So, I think that’s so important.

Mike Blake: [00:27:17] So, I want to pivot a little bit more to a more direct connection with business here. And you’re not just a former POW, I mean, you’re a successful, highly influential leadership trainer. So, I’d like to switch and talk about that a little bit. I’d like to start with, first of all, have you seen cases where, in fact, there are employees that do try to resist things that are happening in a company? And if so, what do companies do to try to break that resistance? If I’m thinking of resisting something in my company, for example, what are some tactics you see that management tries to implement to break that resistance?

Lee Ellis: [00:28:06] Well, that’s a little bit of a difficult one for me, because here’s what happens, most of the time, really good leaders bring me in. Bad leaders don’t ever bring in a leadership consultant. And so, most of the leaders I’ve worked with have been really good leaders that would listen, and they cared about their people, they’re mission focused but they cared about their people. So, I don’t have a lot of experience, and I’m sure I’ll think of something here in a minute.

Lee Ellis: [00:28:34] But I think life is that way. You have to constantly evaluate the risk versus reward in light of your character and your life purpose and your mission. And that’s why I say sometimes you’ve got to be able to discuss that with somebody else. Don’t do that just by yourself in secret. You’ve got to have somebody who can look at it slightly different, give you some feedback and discuss it, and take it around. And then, you make your decision about what you’re going to do.

Lee Ellis: [00:29:10] I think that really good companies, they realize that people are important and they listen to them. I was saying about this the other day, creativity in the POW Camp came from the bottom up. It didn’t come from a top down. Strategy comes from the top down. Creativity and innovation and practical fixes and money savers come from the bottom up. And so, leaders have to learn to build a culture where you can set the boundaries and the culture, and then let your people operate, let them go after it. And you have to really re-communicate those boundaries periodically. But it’s so much better because you’re going to have people take ownership and responsibility and be accountable at the lower levels, and that makes for a much better organization and work environment.

Mike Blake: [00:30:05] So, let me phrase the question a different way, because your point about good leadership teams is well taken. But for most people we report to somebody else. It’s rare. There are some people that don’t report to anybody else. You’re a sole proprietor and maybe you’ve raised no outside capital. Maybe you have no obligations to anybody else. But that’s sort of rare. But even successful leadership of companies may have boards to which they need to report. And there’s a resistance that may need to arise against an aggressive board, for example. Or there’s a resistance against a market trend. Or maybe there’s a resistance, for example, to manage quarterly earnings. Or there’s a resistance to “cut costs” that’s going to hurt people in your organization.

Mike Blake: [00:31:05] So, I think my last question was phrased badly. That’s a long preamble to reconstitute the question, in that, would you agree that good leaders are actually good resisters because they often have a lot of things they need to resist?

Lee Ellis: [00:31:21] Yes. I think so. But I think listening is a powerful way to actually resist.

Mike Blake: [00:31:27] Tell me more about that.

Lee Ellis: [00:31:30] Instead of just stomping your fist and saying, “No. We’re not doing that. Get out of here.” It tells you if they’re resisting that there’s something they don’t see that you see. They don’t understand and so clarifying over and over. You know, for all his good and bad, Jack Welch at G.E. used to say, “Everywhere I go, I preach the same sermon.” And he was saying over and over again what their mission was from the high levels and that sort of thing.

Lee Ellis: [00:32:01] As a leader, you have to continually clarify and re-clarify your mission, the boundaries of it, what your expectations are, and those kind of things. And when you come out with a new idea or change or you’re meeting resistance, then you probably need to listen to them and hear their reasons for resisting and then help them see why we can’t do that. And I think they’ll respect that. And they’re much more likely to fold up and stay with you for a while and support you. And then, you may reach a point and say, “Well, this is what we’re going to do, so you have a choice. You can join us and work with us or you can go somewhere else.”

Mike Blake: [00:32:47] So, in a collective resistance – and you sort of hinted at this at the start of the conversation – some people seem to have an endless capacity for resistance and others don’t. And I would imagine a fact of life is that people who are initially committed to the resistance are simply going to get broken. It simply just becomes too difficult and that individual just cannot summon the wherewithal to continue the resistance against the adverse consequences, call it the pressure that they’re facing.

Mike Blake: [00:33:30] I have two questions based on that. The first question is, I think everybody sort of feels like they’re reaching their breaking point. I’m sure that must have happened to you at some point. You might have felt like you’re reaching a breaking point. How do you see yourself to saying, “I’m reaching a breaking point, but I’m going to bend and not break”? How do you do that?

Lee Ellis: [00:33:50] Well, I think you have to sort it out in your head. And so, I thought of something while you were talking there and then I’ll come back to that, this will fit into it. When you go to someone who’s putting something on you and they’re your boss and you don’t like it, then I think you owe it to them to go sit down and talk to them and tell them why you don’t like it, why you don’t think it’s good for the company, or if it’s unethical.

Lee Ellis: [00:34:19] See, this could be a big issue here if they want you to do something that’s unethical. And you’ve got to evaluate that and have that discussion with them. And they say, “No. This is okay. We have to do this. We have to tell a lie. We have to make up stuff and put it out there,” which that’s happening a lot nowadays. Then, you have to decide.

Lee Ellis: [00:34:41] For me, the decision is, is it ethical, is it honorable? And if it’s not dishonorable and it’s not unethical, then I’m probably going to say, “Hey, this is your decision. If it works, great. I’m going to do it. I’m going to give it all I got. But if it fails, you take ownership. I’m going to do my best, but I don’t think it’s going to work.” But I’m going to do my best, you might even have to say that. You just say, “It’s ethical. It is your responsibility. If you want to decide to do that, I will support you. I’ll do my best.”

Lee Ellis: [00:35:17] And then, you’ve helped them the best way you can and now it’s the leader’s responsibility. If it fails, they can come back to you and say, “Hey, this was your fault. I told you it wasn’t a good idea but I’ve done my best to make it happen and it didn’t work.”

Lee Ellis: [00:35:34] I think that’s very important, and I do that. I’ve gone to leaders and said, “I don’t think it’s a good idea. I think we ought to do this.” And they said, “Well, I think we ought to do this.” And I said, “Well, you’re the boss. Yes, sir. We’re going to go do it. I’m going to do it to the very best of my ability, because it’s not illegal, it’s not unethical. And you’re the boss and you own this decision.”

Mike Blake: [00:35:59] And I think what you’re really getting at is, everybody sort of has has a line, at least most people have a line that you’re not going to cross. And in many of our professions, we have rules, regulations, or just professional standards that try to give clarity to that line.

Mike Blake: [00:36:19] But what I want to get to – and this may be an unfair question. If it is, we’ll just move on – I’m close to the Ukraine situation because I lived there for a couple of years. I spent a lot of time in that part of the world. I still have friends that have either fled or they’re now serving in Ukrainian military. And one of the issues they’re now facing is collaborators. You know, the Russians have come in. There’s new management in town. And the Russians, as is widely known, when they say you’re under new management by the Russians, that is not good news. They’re not a kinder, gentler management.

Mike Blake: [00:37:01] And I think about the people that have chosen to collaborate, they’re faced with a horrible choice. And some people are breaking. Some people may be welcoming them. Maybe they want the Russians all along. But at least some subset of them just looked around and said, “You know what? My resistance makes no difference if I’m dead and my family’s dead, so I may as well play along. I may as well ‘work within the system.'” And I’m sure that sentiment must have come up among at least some POWs. How do you react to that? How do you combat that kind of mentality? Or is it unfair to call it a rationalization?

Lee Ellis: [00:37:49] Well, I think we did not have to face a decision where our family was going to be involved. But we did have faced decisions – the leaders did – where their people were going to be tortured or whatever. And so, I think we all knew what the effort was to do your very best. And some people are tougher than others. Some people could draw that. Some people could go five days. Some people could go five hours. And some people couldn’t go much more than five minutes. That’s just the way human beings are different.

Lee Ellis: [00:38:29] And so, our leaders learned to accept that. And they knew if the person had done their best and was committed to that, then whatever that came out, they were going to be okay with. So, there are some people, if you’re talking about killing your family, that would be a little bit different than other decisions. If I thought it’s going to kill my family, the first thing I’d do is I would retreat and get with some more people and get an army together and go back and defend and whatever, you know.

Lee Ellis: [00:38:59] But I think you’ve got to measure – I keep going back risk versus reward – what is at risk and what’s the reward if we come through this? What’s the right thing to do here? And how much risk do we have to take it?

Lee Ellis: [00:39:20] And going back to the one where I tell somebody I don’t think we ought to do this and they decide to do it, I’m going to support them 100 percent. But if that happens a lot, I’m probably going to start looking for a new job somewhere else. I’m going to be leaving. And I think good people are going to leave. I mean, it always showed, bad leaders, they run all the good people off. And the poor performers hang around because they’re afraid they can’t get a job somewhere else. Now, that may be changing with young people today because they don’t care. “Mom and dad will take care of me. If I don’t make it, I’ll just go home live with mom and dad for a while.”

Mike Blake: [00:39:57] Yeah. There may be some of that. So, I want to bring it back to sort of a different kind of discussion, but I had a thought and I’d love to hear your reaction to it. Is there a connection between resistance and radicalization? And I’m not even sure what I mean by that, but going back to my introductory remarks where America has become an angry place. And I have a theory that one of the reasons it’s become an angry place is that radicalization and resistance are being confused. They’re being confounded with one another. Do you have to be a radical to be a resister, I guess? Or when you’re a resister, does that automatically make you a radical?

Lee Ellis: [00:40:55] Well, I think that’s the natural reaction. Yes. I think what we need are people that can rise above that. You know, I’ve been thinking for five or six years because I pay attention to a lot of this stuff, how good it would be to get some senior leaders from all areas together – we changed our brand, our company is still Leadership Freedom, but we changed our brand to Leading With Honor in 2012 when the book came out – if we could have an honor group come together from all parties all around the country to talk about what does honor look like, and how does it serve our country right now, how can we disagree and work together, and sit down and listen to each other and focus on certain things.

Lee Ellis: [00:41:46] And that would be a great idea, I know a lot of people, CEOs and generals and admirals and these kind of people, but I hadn’t had time to do that. But what’s happening is that we’ve been radicalized primarily through social media. If we didn’t have social media – I don’t know if you’ve seen that movie about the social dilemma about the tech, Silicon Valley. And they’ve got a lot of these programmers on there who got paid to build programs that would make a lot of money. And they talk about when we did this, we did not write this to divide the country.

Lee Ellis: [00:42:26] But now, if we don’t change something, we’re going to be in a civil war within 30 years because this is going to continue to multiply and divide us, because the more we can separate people into groups, the more money we make. “You like this? I got other people coming in.” And so, the truth is, if we don’t somehow learn to sit down and work through the important issues, the radical is going to increase.

Lee Ellis: [00:42:56] Now, here’s the other truth. You know I can prove to you if I had to indirectly, that Russia and China appointed millions, if not billions, into social media and other places to divide us. They’re funding different organizations to. They don’t care. They just want to divide us. Obviously, they would like for the socialists to take over. But they just want to divide us and that opens it up for the socialists to take over. And whether it’s race, gender, politics, anything they can do to divide us.

Lee Ellis: [00:43:35] I have a friend here in Atlanta who was a KGB agent who defected. He’s a brilliant guy who grew up in East Germany. He said, “You know, growing up in East Germany, I just hated the West because they were so evil and the U.S. was the most evil because that’s what I was taught. That’s what I heard on the radio. That’s what I saw on T.V.”

Lee Ellis: [00:43:56] And that’s the people in Russia and Communist countries, they control the media and the message. In Hanoi, we had propaganda three times a day, morning, noon, and night. The people in Vietnam, even if you work in the rice field, they had a speaker that would blast the propaganda to you over the rice fields. It was incredible how propaganda is intended.

Lee Ellis: [00:44:22] In the schools, they were taught certain things. I was talking to a young fellow who’s a guard, English speaker though – most of them were English speaker – he spoke a little bit, and we were talking about something. He said, “Yeah. World War II, Japan surrendered when Russia declared war on them. Within five days, Russia saved us. Russia won World War II.” Because that’s what he’d been taught. Well, Russia didn’t join the war until after we dropped the big bombs over there. And Japan was ready to surrender. But he had never been taught that.

Lee Ellis: [00:44:56] See, it’s all how you share that information and get people over to your side. And the bottom line, all of this is power. What’s going on right now is all about power. I want to be more in charge politically, financially, whatever it is. I want to be more. I want more power.

Mike Blake: [00:45:18] You know, that reminds me of my first couple of apartments, my first one in Minsk, and then in Kiev a couple of years later, they are both Soviet built apartments. And in those old Soviet apartments, they always had a radio built into the kitchen. And you could not turn the radio off, you could turn the volume down. But the only way to turn it off is to rip the damn thing out of the wall.

Lee Ellis: [00:45:43] That’s what they do in Communist countries.

Mike Blake: [00:45:45] It was fascinating that it went even to that level.

Lee Ellis: [00:45:48] Yeah. Yeah.

Mike Blake: [00:45:50] I’m talking with Lee Ellis. And the topic is, Should I resist? So, you mentioned something that I think is maybe an interesting connection. I don’t know, maybe it’s totally dumb. But it seems to me there’s actually potentially a connection between communication and resistance. And I think there are two dimensions to that. One dimension is, as you talked about before with your fellow POWs, your ability to communicate to create sort of a cohesive strength –

Lee Ellis: [00:46:24] Essentials.

Mike Blake: [00:46:25] Yeah. But, also, I think the opportunity to communicate with your oppressor, for lack of a better term – there’s a better word than that, I just can’t think of it right now – the person who wants to make you resist, the opportunity to communicate with them and have some constructive communication of some kind probably tends to defuse resistance a little bit.

Lee Ellis: [00:46:51] Probably what?

Mike Blake: [00:46:52] It tends to defuse resistance a little bit, make it less, make you want to resist less if you can actually have a conversation. For example, you probably couldn’t even talk to most of your captors, at least not initially, unless you learn Vietnamese from them.

Lee Ellis: [00:47:06] Yeah, sometimes. But what it really was for us, they did not understand the subtleties of the English language. So, we would pull their chain a little bit if we could. We just tried to outsmart them. Even in those conversations, we were generally trying to outsmart them. Now, if you had just been tortured and you were suffering, they would use the good guy, bad guy.

Lee Ellis: [00:47:37] So, the bad guy is threatening you. You know, “We’ll do this and kill you. We’re going to wear you out. We’ll blah, blah, blah.” And then, the good guy comes in and said, “Oh, I’m so sorry they’re doing this to you. Just fill out these two pages, I’ll get them off your back,” you know, that kind of thing. And so, we were always alert for that sort of thing. And most of our communications were either we were telling them the way we saw the world or we were laying some groundwork to pull their chain later.

Mike Blake: [00:48:12] Lee, this has been a great conversation, but I got to be respectful of your time, even though I could do this for another three hours but that’s not fair to you. There’s a very good chance we didn’t get to questions that our listeners would have liked us to cover, or we didn’t stand up long enough. If somebody wants to contact you for more information about your leadership services or your perspectives on leadership, what’s the best way to do so?

Lee Ellis: [00:48:34] Just go to leadingwithhonor.com, and we have a place there where they can just check in and we’ll follow up directly right there.

Lee Ellis: [00:48:40] I want to say one more thing in closing out. We have an honor code we developed in 2014. It’s free. It’s a nice, colorful graphic, one page. It has seven articles on it. I’ll send you one, and you could put it out there on your website if you want to.

Lee Ellis: [00:49:01] But when you battle with that honor code to be the person that you think you ought to be and others ought to be, it’s probably one of the most helpful things. Like the code of conduct was for the POWs, the honor code can be that for us. And when we work to be the honorable person, then it takes away a lot. It gives us the ability to fight off a lot of this temptation to be sarcastic and demonizing of others, and helps us to see what’s a respectful, honorable thing to do here. I may not like you, but I need to be able to show you respect, because being disrespectful is probably not going to help at all, and it’s just not who I am. I need to fight to be the person I am to treat others with respect.

Mike Blake: [00:49:51] Well, I can’t any better than that, so I’m not going to try. That’s going to wrap it up for today’s program. And I’d like to thank Lee Ellis so much for sharing his expertise with us.

Mike Blake: [00:50:01] We will be exploring a new topic each week, so please tune in so that when you’re faced with your next business decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us so that we can help them.

Mike Blake: [00:50:15] If you would like to engage with me on social media with my Chart of the Day and other content, I’m on LinkedIn as myself and @unblakeable on Facebook, Twitter, and Instagram. Also, check out my LinkedIn Group called Unblakeable’s Group That Doesn’t Suck. Once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

 

Tagged With: Brady Ware & Company, Brady Ware Arpeggio, Decision Vision, Leadership, Leadership Freedom, Leading With Honor, Lee Ellis, Mike Blake, prisoner of war, resist, resistance, survival training, Vietnam veterans

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