John Ray, Author at Business RadioX ® Page

2025 GNFCC BOLD Businesswoman on the Rise: Katrina Singletary, City of Roswell

March 26, 2025 by John Ray

A GNFCC 2025 BOLD Award Winner: Katrina Singletary, City of Roswell, on the GNFCC 400 Insider podcast

North Fulton Studio

2025 GNFCC BOLD Businesswoman on the Rise: Katrina Singletary, City of Roswell

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2025 GNFCC BOLD Businesswoman on the Rise: Katrina Singletary, City of Roswell (GNFCC 400 Insider, Episode 105)

In this episode of the GNFCC 400 Insider, Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce, interviews Katrina Singletary, the Government and Community Affairs Manager for the City of Roswell. Katrina was recently named the 2025 GNFCC BOLD Businesswoman on the Rise. In the interview, they delve into Katrina’s role and her passion for local communities. The discussion highlights significant initiatives in Roswell, including the PBS Aerospace recruitment, the introduction of a USL soccer franchise, and other development projects. Katrina shares insights on the transformative strategy under Mayor Kurt Wilson’s administration and upcoming ventures like advanced air mobility and AI technology. This episode showcases the collaborative and innovative spirit driving Roswell’s growth and modernization.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Katrina Singletary, City of Roswell

Katrina Singletary is currently serving as the Government and Community Affairs Manager for the City of Roswell, Georgia, a position she assumed in August 2024. In this role, she acts as the primary relationship manager between the city and federal, state, and local elected officials and government agencies. Her responsibilities include developing the city’s annual legislative agenda, managing communications and government relations, coordinating community engagement, and advocating for the city’s interests. Katrina is known for her work in building strategic partnerships and fostering stronger communities.

Katrina’s career in public service spans several years, with previous positions including roles in the Mayor’s Office and as an Executive Assistant to the City Council. She holds a Master’s degree in Public Policy from Georgia State University’s Andrew Young School of Policy Studies. She also has a Bachelor of Applied Science in Counseling Psychology from The Baptist College of Florida.

Topics Discussed in this Episode

00:00 Introduction to the GNFCC 400 Insider
00:33 Meet Katrina Singletary
01:04 Katrina’s Role in Roswell
02:26 Bold Women’s Award Recognition
04:43 Mayor Wilson’s Vision for Roswell
07:09 PBS Aerospace Coming to Roswell
14:11 Impact on Roswell’s Future
15:08 Vision for Roswell’s Future
15:56 Exciting Soccer Developments
17:14 Economic Impact and Community Benefits
19:40 Hill Street Project and Public Safety
23:27 AI and Technological Innovations
26:00 Roswell’s Leadership and Collaboration
27:32 Conclusion and Contact Information

About GNFCC and The GNFCC 400 Insider

Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce (GNFCC) — **Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce**

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

As a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of their members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks

March 26, 2025 by John Ray

North Fulton Studio

The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks

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The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 126)

In this episode of The Price and Value Journey, host John Ray sits down with Jacob Hicks, a dynamic sales coach, consultant, and host of the Purpose Driven Progress podcast. Jacob shares his journey from a shy retail worker to a skilled sales professional, emphasizing the importance of mindset, gratitude, and empathy in sales. The discussion delves into effective follow-up strategies, overcoming mindset blocks, and the essential role of daily affirmations and gratitude in maintaining a positive sales mindset. Jacob also introduces his “Delete and Dominate” strategy to handle negative client interactions and underscores the value of retail lessons for professional service providers. This episode is packed with actionable insights for anyone looking to enhance their sales approach and mindset.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Jacob Hicks

Jacob Hicks is an exceptional Elite Success Coach dedicated to helping individuals build a satisfied and full life. As a certified Elite Coach, Jacob collaborates with leaders, professionals, and entrepreneurs, guiding them towards clarity and success in both their personal and professional lives. His coaching philosophy centers on empowering his “Coaching Allies” to discover optimal strategies for business and personal fulfillment.

Jacob’s approach involves creating goals, developing actionable plans, and executing those plans effectively. Through weekly one-hour calls and supplementary exercises, Jacob provides ongoing support and accountability to his clients. His passion for coaching is evident in his commitment to helping individuals gain clarity and construct actionable plans to realize their aspirations.

With a background in sales since 2014, Jacob has consistently achieved remarkable results across various industries. His track record includes surpassing goals, setting records, receiving awards, and effectively leading teams. This experience informs his coaching practice, allowing him to offer valuable insights into sales strategies and mindset. Jacob’s expertise in sales and coaching has been recognized in various contexts, making him a trusted advisor for those seeking to enhance their performance.

Beyond his professional pursuits, Jacob is committed to continuous personal growth. He is an avid reader, a self-taught piano player, and an investor. His passion for learning extends to travel, having explored extensively throughout the United States and the world. Jacob’s travels have also led him to engage in mission work in Liberia, demonstrating his commitment to making a positive impact beyond his coaching practice. This blend of professional expertise and personal growth makes Jacob Hicks a standout figure in the field of success coaching.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and an Overview of Jacob Hicks
01:21 Jacob Hicks’ Sales Journey
03:24 The Importance of Follow-Up in Sales
06:24 Providing Value in Follow-Ups
17:27 Lessons from Retail for Professional Services
20:46 Mindset in Sales
22:21 Morning Affirmations and Gratitude
23:11 Experimenting with Affirmations
24:21 The Power of Gratitude
26:15 Common Mindset Blocks in Sales
28:38 Empathy vs. Sympathy in Sales
29:46 “Delete and Dominate” Strategy
36:54 Effective Follow-Up Strategies
40:40 When to Hire a Sales Coach
42:20 Conclusion and Contact Information

About The Price and Value Journey Podcast

The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value you deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Enhancing Image and Personal Branding with Arlene Stearns, ImageUp System

March 25, 2025 by John Ray

North Fulton Business Radio

Enhancing Image and Personal Branding with Arlene Stearns, ImageUp System

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Enhancing Image and Personal Branding with Arlene Stearns, ImageUp System (North Fulton Business Radio, Episode 856)

In this episode of North Fulton Business Radio, host John Ray welcomes Arlene Stearns, a personal branding image consultant and founder of ImageUp System. Arlene shares her expertise on the importance of image and personal branding, especially for women. She discusses the connection between appearance and confidence, productivity, and success. Arlene delves into her career trajectory, passion for helping people, and her creative background. The conversation covers various aspects of personal branding, including the impact of fashion versus style, the importance of self-confidence, and how to handle transitions in wardrobe needs post-pandemic. Arlene also shares success stories of transforming clients’ images and enhancing their professional presence. Listeners are provided insights on how to recognize the need for a makeover and the step-by-step process Arlene uses to create transformational changes for her clients.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Arlene Stearns, ImageUp System

Arlene Stearns is a renowned image consultant and executive presence coach, best known for creating the ImageUp System. With over 20 years of experience in the fashion industry, she has developed a profound understanding of how appearance impacts success. Her journey began with a deep-rooted connection to fashion, thanks to her family’s involvement in the New York City fashion scene. Arlene’s expertise spans owning a clothing line and working as a stylist in exclusive boutiques, where she won four national awards for her mastery of the “mix and match” concept. This background has equipped her with the skills to help clients create a distinctive personal style that boosts confidence and revenue.

As the founder of the ImageUp System, Arlene guides successful women entrepreneurs, business owners, and corporate executives to enhance their appearance and presence, enabling them to capitalize on lucrative opportunities. Her system is designed to transform clients’ inner and outer personas, ensuring that their inner brilliance radiates outwardly. Arlene is a sought-after speaker and has been featured at prominent events and publications, including the Women’s Professional Development Network and Best Self Magazine. Her mission is to empower individuals to look and feel like leaders, thereby increasing their earning potential and professional influence. Beyond her professional life, Arlene enjoys painting, traveling, and maintaining a balanced lifestyle through meditation and exercise.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome
01:41 Meet Arlene Stearns: Personal Branding Expert
03:49 The Importance of Appearance
06:31 Fashion vs. Style
10:43 Comfort and Style Post-Pandemic
14:24 Self-Confidence and Productivity
18:44 Feeling Like a Million Dollars
19:03 Empowering Clients Through Makeovers
20:16 Immediate Impact of Makeovers
21:45 Breaking Out of Style Ruts
23:47 Identifying the Need for a Style Consultant
25:50 The Ultimate Style Success Session
29:06 Transformative Success Stories
30:58 Addressing Fears and Embracing Change
32:48 Working with Male Clients
35:03 How to Connect with Arlene Stearns
35:53 Closing Remarks and Gratitude

About North Fulton Business Radio and host John Ray

With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio*, and Owner, Ray Business Advisors**

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Healthcare with Heart, with Shameka Allen, Good Samaritan Health Centers of Gwinnett

March 20, 2025 by John Ray

Good2Give Podcast

Healthcare with Heart, with Shameka Allen, Good Samaritan Health Centers of Gwinnett

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Healthcare with Heart, with Shameka Allen, Good Samaritan Health Centers of Gwinnett (Good2Give Podcast, Episode 15)

In this episode of the Good2Give Podcast, hosts Maria Walden and DePriest Waddy from the Community Foundation for Northeast Georgia interview Shameka Allen, the CEO of Good Samaritan Health Centers in Gwinnett. They discuss the history and operations of the clinics, which provide affordable healthcare services to uninsured and low-income individuals. The conversation explores the diverse demographics served, the unique cost model, and the various services offered, including medical, dental, and prescription assistance. They also highlight the clinic’s commitment to holistic, compassionate care, supported by their faith-based values, and their innovative workforce development initiative, Access Academy. Additionally, the episode covers the clinics’ adaptation to treat long COVID, the impact of immigration policies on patient care, and the upcoming spring fundraising campaign.

To learn more and to donate to Good Samaritan Health Centers of Gwinnett, follow this link.

The Good2Give Podcast is presented by the Community Foundation for Northeast Georgia. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the full archive of shows by following this link.

Shameka Allen, Executive Director, Good Samaritan Health Centers of Gwinnett

Shameka Allen is the Chief Executive Officer of Good Samaritan Health Centers of Gwinnett, a role she assumed in January 2024. With a strong background in healthcare management and non-profit organizations, Shameka brings extensive experience to her position.

Prior to becoming CEO, Shameka served as the Associate Director of Good Samaritan Health Centers of Gwinnett from September 2021 to December 2023. In this role, she collaborated with the Executive Director to manage staff and volunteers, maintain industry standards, and evaluate opportunities to improve operations.

Shameka’s career history includes positions such as Manager of Practice Management at Beltone and Regional Operations Director at DaVita Kidney Care, where she was responsible for multiple dialysis facilities and home dialysis units.

Shameka holds a Master of Business Administration (MBA) from the University of Georgia’s Terry College of Business, a Master of Arts in International Relations and Affairs from the University of Indianapolis, and a Bachelor of Arts in French Studies from Emory University. Her diverse educational background complements her professional experience in healthcare management and non-profit leadership.

Good Samaritan Health Centers of Gwinnett

Good Samaritan Health Centers of Gwinnett is a non-profit medical clinic located in Norcross, Georgia, dedicated to providing low-cost healthcare services to uninsured and underinsured residents of Gwinnett County and surrounding areas. Founded in 2004, the organization offers a comprehensive range of services, including primary care, general dentistry, pediatric care, counseling, health education classes, and pharmacy assistance. This broad spectrum of services is designed to address the diverse health needs of the community, ensuring that individuals have access to quality care regardless of their financial situation.

The mission of Good Samaritan Health Center is rooted in demonstrating the love of Christ by providing quality, affordable, and accessible health and dental services to the poor and uninsured. The organization aims to reduce health disparities by offering consistent and reliable healthcare options. Additionally, it seeks to decrease the non-emergent use of emergency rooms by the uninsured, which can be both costly and inefficient. By providing a stable source of primary care, Good Samaritan Health Center helps to manage chronic conditions effectively and prevent unnecessary hospital visits.

Good Samaritan Health Center operates with a staff of about 30 and relies heavily on over 400 annual volunteers, including medical professionals and students. The organization sees approximately 2,500 patients per month, with appointment fees ranging from $25 to $75. In recent years, the center has provided an estimated $5.2 million worth of healthcare services through thousands of patient encounters. It has received several accolades, including GuideStar’s Platinum status and the Gwinnett Chamber of Commerce’s Healthcare Excellence Award, recognizing its commitment to quality care and community service.

Website | LinkedIn |Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Host Welcome
00:38 Meet Shameka Allen, CEO of Good Samaritan Health
01:52 History and Mission of Good Samaritan Health Centers
03:55 Demographics and Services Offered
07:27 Innovative Healthcare Models and Payment Structures
12:36 Dental Services and Community Impact
16:51 Funding and Community Partnerships
18:14 Workforce Development and Access Academy
26:04 Faith-Based Approach and Patient Care
27:07 Challenges and Innovations in Healthcare
31:34 Conclusion and Call to Action

The Good2Give Podcast celebrates the work of donors, nonprofits, and the causes they care about. DePriest Waddy and Maria Walden are the show’s hosts, and the Community Foundation for Northeast Georgia is the presenting sponsor.

The Good2Give Podcast is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the full archive of shows by following this link. You can also find the show on all the major podcast apps, including Apple Podcasts, Spotify, and many others.

At the Community Foundation for Northeast Georgia, everything they do centers around one purpose: improving the world through the power of philanthropy.

On a fundamental level, they do that through managing funds held in trust, donated by individuals, organizations, and businesses. Most funds are donor-advised funds, similar to savings accounts. These funds are pooled for investment purposes, and their income is used to make grants for a wide variety of charitable purposes.

But the Foundation’s goals extend far beyond managing funds. They desire to strengthen the communities they serve in Gwinnett, Northeast Georgia, and beyond by providing leadership, addressing community needs, and assisting individuals and organizations with their charitable giving.

Connect with CFNEG:
Website | Facebook | LinkedIn | Twitter | Instagram

The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions

March 19, 2025 by John Ray

North Fulton Studio

The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions

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The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 125)

In this episode of The Price and Value Journey, host John Ray interviews Dennis Jackson, founder of WorX Solutions. Dennis shares his experience transitioning from the corporate world to starting his own business, focused on helping small and mid-sized companies optimize operations and workflows. They delve into the importance of understanding client needs, the shift from hourly to value-based pricing, and tips for entrepreneurs such as networking, the significance of having an accountant, and setting up strong partnerships. Dennis also discusses his podcast, WFH with Two Guys, which explores remote work and business ownership. Throughout the conversation, Dennis emphasizes the value of building relationships, the challenges of operational inefficiency, and the critical mindset adjustments necessary for successful entrepreneurship.

The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.

Dennis Jackson, Founder, WorX Solutions

Dennis Jackson is the Managing Partner and founder of WorX Solutions, an IT services and consulting company based in Hendersonville, Tennessee. He established the company in 2011 with a focus on bridging operational gaps for small to midsize businesses.

WorX Solutions offers solutions such as workflow automation, data management, CRM creation, and custom software development. They strive to help clients save time and money by streamlining tasks, improving communication, and providing real-time data and project tracking.

Prior to founding WorX Solutions, Dennis’s career spanned gained experience in utility management and financial modeling. He holds a Master’s degree in Engineering Management from Cornell University and a Bachelor’s degree in Civil Engineering from Lafayette College.

Dennis is also the co-host, along with Benny Carreon, of the WFH with Two Guys podcast.

LinkedIn | Company Website

Topics Discussed in this Episode

00:00 Introduction and Guest Overview
02:05 Dennis Jackson’s Background and WorX Solutions
04:33 Challenges and Solutions for Small Businesses
11:00 The Importance of Networking and Relationships
20:13 Starting a Business: Lessons and Advice
23:28 Navigating Entrepreneurship and Networking Strategies
28:43 Introduction to Operational Efficiency
28:52 Communicating Value in Business
29:49 Impact of Efficiency on Costs and ROI
33:15 Client Success Stories
36:02 Building Strong Client Relationships
39:50 Transitioning to Value-Based Pricing
42:20 Challenges and Strategies in Pricing
45:15 Podcast Journey and Insights
51:02 Lessons Learned from Podcasting
54:17 Conclusion and Contact Information

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Championing Synergetic Culture® with Adam Bieber

March 19, 2025 by John Ray

North Fulton Business Radio

Championing Synergetic Culture® with Adam Bieber

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Championing Synergetic Culture® with Adam Bieber (North Fulton Business Radio, Episode 855)

In this episode of North Fulton Business Radio, host John Ray interviews Adam Bieber, Director of Business Development at Logic Speak and Founder of The Synergetic Culture® Company. Adam shares insights on his dual roles in managed IT and cybersecurity, and his consulting firm focused on building effective sales processes and improving company cultures. He discusses the importance of building trust between founders and their sales teams, strategies for young professionals to maximize their influence and impact, and how he uses his podcast as a business development tool. Tune in to learn how businesses can move past growth plateaus and foster a positive and effective organizational culture.

Adam Bieber, The Synergetic Culture® Company

Adam Bieber is the founder & CEO of The Synergetic Culture® Company, a fractional sales leadership consulting firm. Their mission is to empower organizations to WIN.

Adam is the host of the Synergetic Culture® podcast that exists to help young professionals maximize their influence and impact! Adam also serves as the Director of Business Development at Logic Speak, a managed IT and cybersecurity company.

Most importantly, Adam is the husband to an amazing wife, Katie. And Dad to the most brilliant 6-year-old, Benji.

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:33 Guest Introduction: Adam Bieber
00:42 Sponsor Message: Renaissance Bank
01:32 Adam Bieber’s Background and Roles
03:16 Joining Logic Speak: A Perfect Fit
05:23 Community Involvement and Networking
08:18 The Synergetic Culture Company: Origin and Mission
10:28 Podcasting as a Business Development Tool
14:32 Sales Process and Founder-Led Sales
21:42 Young Professionals: Influence and Impact
27:25 Identifying Business Needs and Success Stories
32:35 Conclusion and Contact Information
33:51 Host’s Closing Remarks

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik

March 18, 2025 by John Ray

North Fulton Studio

The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik

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The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik (The Exit Exchange, Episode 22)

In this episode of The Exit Exchange, host John Ray dives into the business implications of artificial intelligence with Gerardo Kerik, a WSI consultant. Gerardo discusses the evolving landscape of AI and its significant impact on advisors and companies in the exit process. He highlights how AI tools have transitioned from requiring immense computing power and data sets to becoming accessible via natural language processing since the advent of large language models in 2017.

This shift, exemplified by the rapid adoption of OpenAI’s ChatGPT, has opened new opportunities for businesses to streamline processes, enhance decision-making, and boost efficiency. Gerardo also addresses common challenges in AI adoption, such as unrealistic expectations, inadequate data, and the necessity of training, while emphasizing the importance of implementing AI policies to protect client confidentiality.

The conversation further explores practical use cases like automated meeting transcription and document generation, underscoring how AI can drastically reduce time spent on routine tasks. Gerardo predicts that the future of AI includes even more advanced solutions like agentic AI, which can autonomously manage tasks and revolutionize business operations. For advisors looking to stay ahead, this episode provides crucial insights into leveraging AI effectively and ethically.

The free e-book Gerardo mentioned in the interview, Unlocking the Potential of ChatGPT & AI: A Guide to Embracing AI in Your Business and Life, can be downloaded here.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Gerardo Kerik

Gerardo Kerik is a renowned digital marketing strategist and AI consultant with over 20 years of experience working with global brands and mid-market companies. As the Principal Strategist at WSI, the world’s largest digital marketing network, Kerik specializes in leveraging AI-powered solutions to help businesses grow, improve efficiency, and increase revenue. He has developed AI tools that have boosted lead conversion rates by 40% and has played a key role in scaling eCommerce platforms, contributing to significant revenue increases.

Kerik’s expertise in AI integration is highlighted by his work in optimizing business operations, improving profitability, and driving efficiency. He serves as a Fractional CMO and strategic advisor, guiding companies through the evolving digital landscape toward long-term success. His work with private equity firms and their portfolio companies focuses on using AI and data-driven strategies to accelerate growth. Kerik’s podcast, “Embracing Change,” explores how AI is transforming industries, providing actionable insights and practical strategies for harnessing AI’s power.

In his current role, Kerik leads a team of digital marketing consultants in Atlanta, offering services that include strategy development, branding, marketing conversion rate optimization, automation, inbound marketing, SEO, PPC, eCommerce, and customer acquisition strategies. His agency has worked with clients across various industries, including finance, media, eCommerce, and education. Kerik’s commitment to AI and digital transformation is reflected in his work with clients, where he helps them leverage AI to drive revenue growth and improve operational efficiency.

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Exit Exchange
01:59 Guest Introduction: Gerardo Kerik
02:12 Gerardo’s Background and AI Journey
03:39 Understanding AI: Myths and Realities
04:06 The Evolution of AI
08:12 AI Tools and Practical Applications
18:34 Confidentiality and Privacy Concerns
22:00 Challenges in AI Implementation
26:38 Future of AI and Adoption
32:59 Closing Remarks and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray and Business RadioX North Fulton are Gold Sponsors of XPX Atlanta.

Leave a Legacy, Not a Logjam, with Rachel Donnelly, Author of Late To Your Own Funeral

March 18, 2025 by John Ray

North Fulton Business Radio

Leave a Legacy, Not a Logjam, with Rachel Donnelly, Author of Late To Your Own Funeral

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Leave a Legacy, Not a Logjam, with Rachel Donnelly, Author of Late To Your Own Funeral (North Fulton Business Radio, Episode 854)

In this episode of North Fulton Business Radio, host John Ray interviews Rachel Donnelly, founder of AfterLight and author of Late to Your Own Funeral: How to Leave a Legacy and Not a Log Jam. Rachel shares her personal journey that led her to establish AfterLight, a company dedicated to helping overwhelmed executors manage post-death logistics. She discusses the challenges of estate administration, the importance of strategic estate planning, and provides valuable insights and anecdotes from her work. Rachel’s new book aims to educate and guide people through the often-overlooked complexities of end-of-life planning with a touch of humor. Listeners will gain a more profound understanding of the necessity of preparing for the administrative side of death and the benefits of leaving a well-organized legacy.

Rachel Donnelly, Author

Rachel Donnelly is the author of Late To Your Own Funeral and founder and CEO of AfterLight. Her mission is simple: to help the living deal with dying.

She created AfterLight to help clients navigate the administrative maze of estate settlement and legacy planning after experiencing the overwhelming process herself, serving as executor for both her mother’s and uncle’s estates while working full-time and raising two children.

Prior to founding AfterLight, she worked in development for institutions including Emory University, Georgia Tech, and the Shepherd Center Foundation.

A graduate of Agnes Scott College, Donnelly lives in Decatur with her husband and two children.

Connect with Rachel and AfterLight: Rachel’s LinkedIn |Website | Instagram | Facebook

Late To Your Own Funeral, by Rachel Donnelly

The only aspect of life more certain than death? The bureaucratic nightmare that accompanies it. In Late To Your Own Funeral, Rachel Donnelly offers an effective and entertaining guide out of estate settlement purgatory.

“Rachel’s irreverent humor and no-nonsense guidance make legacy planning not just manageable but oddly enjoyable.” – Matt Paxton, author of Keep the Memories, Lose the Stuff and television host of Hoarders

Approximately 70% of Americans lack an estate plan, which leaves their loved ones grappling with a complex array of administrative challenges during their most difficult times. From planning funeral arrangements to the seemingly impossible task of canceling cable service, the logistics of loss often compound grief in unexpected ways.

After losing several family members in quick succession, Rachel realized that navigating grief is hard enough without the added burden of managing an estate. What mourners need most, she learned, isn’t another casserole, but a guide through death’s bureaucracy. Now, as an after-loss and legacy planning consultant, she serves as a “wedding coordinator—but for death,” helping others navigate the administrative maze of estate settlement.

Through a blend of practical insight and unflinching honesty, Rachel offers a roadmap for both the living and those thrust into the role of executor. Late To Your Own Funeral helps readers face the conversations everyone else avoids, giving loved ones an invaluable gift: the ability to mourn without drowning in paperwork.

Amazon

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:49 Meet Rachel Donnelly: Author and Entrepreneur
02:51 The Inspiration Behind Afterlight
04:31 Challenges of Being an Executor
06:58 The Importance of Estate Planning
20:36 Digital Age Complications
23:57 Humorous Insights and Personal Stories
28:03 Success Stories and Client Experiences
31:28 Conclusion and Contact Information

About North Fulton Business Radio and host John Ray

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Together in Business as a Married Couple, with Brenda and Geoff Smith, Assurance Financial

March 18, 2025 by John Ray

Family Business Radio

Together in Business as a Married Couple, with Brenda and Geoff Smith, Assurance Financial

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Together in Business as a Married Couple, with Brenda and Geoff Smith, Assurance Financial (Family Business Radio, Episode 62)

In this episode of Family Business Radio, host Anthony Chen interviews Geoff and Brenda Smith from Assurance Financial. The couple shares their journey of building and managing their family business while navigating personal and professional challenges. They discuss their beginnings in construction, the transition to the mortgage industry, and the importance of setting boundaries, clear communication, and defined roles to maintain a successful business and healthy marriage. Highlighting notable milestones, empowering stories, and practical advice for other family businesses, this episode sheds light on the dynamics of working together as spouses and balancing family life.

Anthony concludes the show with thoughts on finding harmony as a couple, in and out of the family business.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Geoff and Brenda Smith

Geoff and Brenda Smith are the husband-and-wife team behind the Assurance Financial branch in downtown Roswell, where they help individuals and families navigate the mortgage process with clarity and care.

Geoff began his career in business journalism before moving into construction and later mortgages, becoming a full-time loan officer in 2011 and opening his own branch in 2021. Brenda, with a background in advertising and education, ensures every loan runs smoothly behind the scenes, making their client experience seamless.

Committed to their community, Geoff serves on the boards of STAR House, the Alpharetta Business Association, and Wellstar North Fulton Regional Hospital while also coaching youth football. Brenda brings creativity and organization to both their business and home life.

Married since their college days at the University of Georgia, they’ve raised two sons: Samuel, a freshman at Auburn, and Charlie, a sophomore at Blessed Trinity. When they’re not helping clients secure their dream homes, you’ll find them enjoying an espresso at the office or unwinding at North End Tavern.

LinkedIn | Facebook

Assurance Financial

Assurance Financial is a mortgage lender and refinance company that has been serving homeowners since 2001. The company is known for its customer-centric approach, offering a wide range of loan options tailored to meet the individual needs of homebuyers. They provide various loan types, including VA, FHA, construction, non-qualified, modular home, jumbo, first-time home buyer, conventional, and USDA RD loans.

Assurance Financial emphasizes a seamless and efficient loan application process, utilizing the latest technology to simplify steps such as prequalification, full application, processing, and funding. They pride themselves on outstanding customer satisfaction, with an average rating of 4.98 out of 5 stars based on numerous reviews.

The company is recognized as a Fannie Mae/Freddie Mac seller/servicer-approved and Ginnie Mae issuer-approved lender. Assurance Financial operates across 28 states in the U.S., providing personalized support through their team of experienced loan officers. Their services are designed to assist clients at various stages of life, whether buying a first home, a vacation property, or an investment property.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Introduction to Family Business Radio
00:51 Meet Geoff and Brenda Smith
01:21 Geoff’s Journey from Journalism to Construction
02:51 The Early Days of Construction
03:52 Building Their First Home Together
05:42 The Taco Stand Connection
09:31 Transitioning to the Mortgage Business
09:51 Navigating the 2008 Financial Crisis
11:32 Starting a Mortgage Branch
16:27 The Mortgage Process Demystified
23:29 Balancing Work and Family Life
27:18 Navigating Communication in Family Business
28:37 Top Tips for Couples Starting a Family Business
31:30 Balancing Family Life and Business
35:17 Memorable Projects and Milestones
41:38 Future Goals and Hiring Plans
46:56 Final Thoughts and Advice

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

The complete show archive of Family Business Radio can be found by following this link.

2025 GNFCC BOLD Businesswoman on the Rise: Katrina Singletary, City of Roswell (GNFCC 400 Insider, Episode 105)

Katrina Singletary, City of Roswell

Topics Discussed in this Episode

About GNFCC and The GNFCC 400 Insider

The Power of Persistence and Value in Sales, with Sales Coach Jacob Hicks (The Price and Value Journey, Episode 126)

Jacob Hicks

Topics Discussed in this Episode

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Connect with John Ray:

Enhancing Image and Personal Branding with Arlene Stearns, ImageUp System (North Fulton Business Radio, Episode 856)

Arlene Stearns, ImageUp System

Topics Discussed in this Episode

About North Fulton Business Radio and host John Ray

Healthcare with Heart, with Shameka Allen, Good Samaritan Health Centers of Gwinnett (Good2Give Podcast, Episode 15)

Shameka Allen, Executive Director, Good Samaritan Health Centers of Gwinnett

Good Samaritan Health Centers of Gwinnett

Topics Discussed in this Episode

About the Good2Give Podcast

Community Foundation of Northeast Georgia

The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 125)

Dennis Jackson, Founder, WorX Solutions

Topics Discussed in this Episode

About The Price and Value Journey Podcast

John Ray, Host of The Price and Value Journey

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

Connect with John Ray:

Championing Synergetic Culture® with Adam Bieber (North Fulton Business Radio, Episode 855)

Adam Bieber, The Synergetic Culture® Company

Topics Discussed in this Episode

About North Fulton Business Radio and host John Ray

The Transformative Impact of AI on Business Exit Planning, with Gerardo Kerik (The Exit Exchange, Episode 22)

Gerardo Kerik

Topics Discussed in this Episode

The Exit Planning Exchange Atlanta

Leave a Legacy, Not a Logjam, with Rachel Donnelly, Author of Late To Your Own Funeral (North Fulton Business Radio, Episode 854)

Rachel Donnelly, Author

Late To Your Own Funeral, by Rachel Donnelly

Topics Discussed in this Episode

About North Fulton Business Radio and host John Ray

Together in Business as a Married Couple, with Brenda and Geoff Smith, Assurance Financial (Family Business Radio, Episode 62)

Geoff and Brenda Smith

Assurance Financial

Topics Discussed in this Episode

Anthony Chen, Host of Family Business Radio

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