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Protecting Against Cybersecurity Liability, with Ralph Pasquariello, Snellings Walters Insurance

November 3, 2020 by John Ray

Ralph Pasquariello
North Fulton Business Radio
Protecting Against Cybersecurity Liability, with Ralph Pasquariello, Snellings Walters Insurance
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Protecting Against Cybersecurity Liability, with Ralph Pasquariello, Snellings Walters Insurance (North Fulton Business Radio, Episode 303)

Ralph Pasquariello of Snellings Walters Insurance joins host John Ray to discuss how cybersecurity risks have risen well beyond simple data breaches, why cybersecurity threats have risen substantially because of the pandemic, mitigating cybersecurity liability, and much more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Ralph Pasquariello, Liability Insurance Broker, Snellings Walters Insurance

Ralph is a Property & Casualty broker who is dedicated to many things; Cyber/Data/Network Liability Insurance is one of them. For the past 10 years Ralph’s been moderating and speaking at dozens of conferences on Cyber Liability & Data Breach Risk Management. Ralph hosts educational seminars on Cyber exposure for professional associations of all industries including Operational & Intellectual Technology. He also works with the FBI, GBI, and US Secret Service on the Atlanta Electronic Crimes Task Force.

He is Executive Committee Chairman for the Tech400 annual Cyber Symposium and advisor to the Georgia Tech Research Institute. He serves on the Board of Directors, for various organizations including the Greater North Fulton Chamber of Commerce, M.A.R.R., Tech 400 and several special interest groups. SWIA is a member of Globix International Group, providing clients with International Insurance Coverage and Representation.

Company Website

LinkedIn

 

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: cyber attacks, cyber insurance, cyber liability, cyber risk management, cybersecurity, cybersecurity liability, Ralph Pasquariello, Snellings Walters, Snellings Walters Insurance Agency

Why You Don’t Need a Social Media Strategy, with Jennifer Koon, Michael Mackenzie Communications

November 3, 2020 by John Ray

Michael Mackenzie Communications
North Fulton Business Radio
Why You Don't Need a Social Media Strategy, with Jennifer Koon, Michael Mackenzie Communications
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Why You Don’t Need a Social Media Strategy, with Jennifer Koon, Michael Mackenzie Communications (North Fulton Business Radio, Episode 302)

Yes, you read that show title correctly. Jennifer Koon, Michael Mackenzie Communications, joins host John Ray to discuss the marketing and public relations strategies professional services providers should weigh and employ. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Jennifer Koon, Founder and Principal, Michael Mackenzie Communications

As the founder and Principal Consultant of Michael Mackenzie Communications, Jennifer Koon is the chief strategist, business development officer, contributing copywriter and head bottle washer.

Prior to forming Michael Mackenzie Communications in 2001, Jennifer served as a PR and Field Marketing Manager for Microsoft Corporation, a role she landed because they liked the Direct Mail and Database Marketing experience she had gained working for smaller software companies and in an agency environment. In addition to developing direct marketing and sales support programs, Jennifer has produced and promoted hundreds of seminars, product launch events and trade shows as well as managed public relations and community affairs initiatives. Jennifer has an extensive copywriting repertoire – writing on average more than 50,000 words each year for clients representing a broad range of high tech and technically complex services and products.

All total, Jennifer possesses more than 25 years experience developing and deploying strategic marketing communications programs that drive image, enthusiasm and revenue. She has a bachelor’s degree in Creative Advertising from Southern Methodist University and a master’s in Marketing Communication and Information Technology from Florida State University.

She is a member of the American Marketing Association, the Public Relations Society of America, the Technology Association of Georgia and has served on the host committee for the High Tech Ministries Prayer Breakfast for 5+ years. She is also a member of the Greater North Fulton Chamber of Commerce, the Leadership North Fulton Class of 2011, a graduate of the City of Roswell Education Program (CORE 2019) and was the elected parent representative for the Local School Governance Councils for both Elkins Pointe Middle School and Roswell High School. Jennifer and her husband live in Roswell, Georgia. She has two sons who attend the University of Mississippi. She is an active member of Roswell United Methodist Church and she counts among her hobbies reading, swimming, photography, retail therapy and watching minor league baseball and college football.

Company Website

LinkedIn

Questions/Topics Discussed in this Show

  • Why you don’t need a social media strategy
  • Why business owners needs someone to think about marketing all of the time
  • How sales and marketing has changed in a pandemic environment
  • How SMBs can cost effectively participate in PR
  • Why Content Marketing might be your most important SEO strategy
  • How to improve the most important part of every email message

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: content marketing, email marketing, Jennifer Koon, marketing, Michael Mackenzie Communications, professional services, Public Relations, SEO, Social Media

How to Improve Race Relations in Your Workplace, with Paul Mitchell, Mitchell Sales Advisors

November 2, 2020 by John Ray

Paul-Mitchell-Album
North Fulton Studio
How to Improve Race Relations in Your Workplace, with Paul Mitchell, Mitchell Sales Advisors
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Paul-Mitchell-Album

 How to Improve Race Relations in Your Workplace, with Paul Mitchell, Mitchell Sales Advisors

John Ray: [00:00:00] John Ray with Business RadioX, and I’m here with Paul Mitchell and Paul is President of Mitchell Sales Advisors and also giving a number of talks on a life in black and white and how to authentically discuss race and address race in the workplace and in business. Paul, as a business leader, my question for you is this. As a business leader, I want to do more to improve race relations in my workplace or in my business. What can I do?

Paul Mitchell: [00:00:33] It starts with exposure and education. It starts with trying to understand what you don’t know about race relations, which you don’t know specifically about what’s going on with black people. And then it leads to compassion and empathy. And being empathetic means to be able to put yourself in someone else’s shoes. So in essence, in your business, if you start listening, get in relationship with people and you start talking to them about who they are and the challenges they face, you’ll start learning more and you’ll get in. You’ll get an understanding of what has set them back and what moves them forward. That relationship is so important with everybody we work with and being able to set up systematic ways in your business to do that with every person of color in your organization, knowing that they have had different challenges than the folks that are white in your organization, acknowledging that and being empathetic towards it so you can build authentic relationships with them. That’s what’s meaningful. That’s what my mentor did to me. And I think that’s the opportunity for us all today.

Paul Mitchell, President, Mitchell Sales Advisors

Paul Mitchell, is President of Mitchell Sales Advisors, a firm specializing in sales strategy, sales process, sales execution. Paul has a 25 year history of solving problems through these sales efforts. Paul’s goal is to use this experience and his unique life experiences to help primarily White leaders to learn more about the challenges facing the black community and how it affects their businesses through exposure, education, compassion and empathy.

“A Life In Black and White”

“What do I mean by that? Because of my life experiences, I have been uniquely positioned to provide information and understanding to people of power, primarily White people, to help support better communication and engagement with their employees, families, and expand opportunities to show empathy and compassion to the Black community. Our goal is to help provide information to those who authentically want to learn more about the challenges the black community face in the workplace and how we can develop a true partnership through genuine understanding and knowledge, to help make our workplaces more collaborative and productive. I am seeing interest from many White Americans who want to learn how they can help break the cycle of Black racism and social injustice. This is a key time for business leaders to educate themselves on how to have these meaningful conversations with their employees of all races. Due to my business and life experiences, I find that I am uniquely qualified to offer support in doing just that.”

Paul Mitchell’s LinkedIn profile

Mitchell Sales Advisors website

Listen to the complete North Fulton Business Radio interview with Paul here. 


The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Judge Gail Tusan Washington, JAMS Inc.

October 30, 2020 by John Ray

Judge Gail Tusan
North Fulton Business Radio
Judge Gail Tusan Washington, JAMS Inc.
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Judge Gail Tusan

Judge Gail Tusan Washington, JAMS Inc. (North Fulton Business Radio, Episode 301)

Host John Ray welcomes Judge Gail Tusan Washington to discuss her long career as a Superior Court Judge, her current practice as a mediator and arbitrator, and the creative work she’s able to pursue now that she is off the bench. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

The Honorable Gail Tusan Washington, Senior Judge, JAMS Inc.

Gail S. Tusan, Senior Judge, brings more than 30 years of judicial service in various Georgia jurisdictions to her practice as an Arbitrator/Mediator/Special Master at JAMS. In April 2019, Judge Tusan retired from her sixth elected term as a Superior Court Judge in Fulton County. During her time on the superior court, Judge Tusan served two successful terms as Chief Judge and played an active role in the design and launch of the Family Division, where she also served for over a decade.

Prior to joining the bench, Gail practiced civil litigation in a variety of areas, including intellectual property, unfair competition, franchise law, family law and other general business matters. Her trial experience includes presiding over health care matters, business disputes, tort and contract disputes, family law and criminal law cases, petitions for injunctive relief and much more.

Gail’s multi-faceted career and extensive legal and community service have garnered her a reputation for building consensus during disputes and forging partnerships among the legal community, government and the public they serve.

Gail regularly presents educational programs to the judiciary, attorneys, and law students on a variety of legal issues, especially those in the family law sector. She is a media contributor for Court TV, ALM and Attorney at Law Magazine where she hosts the podcast, Behind the Case with Judge Tusan. Gail is a Distinguished Visiting Instructor at Spelman College and an Adjunct Law Professor at Emory University School of Law. She currently serves as a member of the Georgia Leadership Institute for School Improvement and is a Past President of Buckhead/Cascade City Chapter of The Links, Incorporated. Gail serves as President of The Pave Foundation, Inc., which provides STEAM enrichment opportunities and mentoring to African American girls.

Among many other awards, Judge Tusan has received the Atlanta Bar Association Litigation Section’s coveted honor, The Logan E. Bleckley Award for Judicial Excellence, Distinguished Public Service in the Judiciary, Community Leader of Faith Award, Day1 and the MLK Center for Nonviolent Social Change’s Peace and Justice Award. Finally, Gail is a published author of two novels, Misjudged and Riley, The Judge’s Son (written under the pen name, Susan Washington), and a contributing author to the anthology Loving Wisdom by the Wisdom Whisperers (October 2020 Release).

Company Website

LinkedIn

Questions/Topics Discussed in this Show

  • Alternative dispute resolution (ADR) in a time of pandemic
  • mediation vs. going to trial
  • Judge Tusan’s mediation services
  • Misjudged and Riley, The Judge’s Son written under the pen name, Susan Washington
  • Newly released book, Loving Wisdom by the Wisdom Whisperers
  • Access to Justice Racial Equity and Social Justice
  • Changing of the Guard OpEd Series
  • The Pave Foundation, Inc. – newly created nonprofit aimed at paving the way for African American girls toward STEM careers

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: ADR, alternative dispute resolution, arbitrator, going to trial, JAMS, JAMS Inc., Judge Gail Tusan, Judge Gail Tusan Washington, mediation, mediation services, mediator, Superior Court, Superior Court Judge

Television Production in Georgia, with Chris DeBlasio, Agency 850 and 850 Entertainment

October 29, 2020 by John Ray

Chris DeBlasio
North Fulton Business Radio
Television Production in Georgia, with Chris DeBlasio, Agency 850 and 850 Entertainment
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Television Production in Georgia, with Chris DeBlasio, Agency 850 and 850 Entertainment (North Fulton Business Radio, Episode 300)

On this edition of “North Fulton Business Radio,” Chris DeBlasio joined host John Ray to discuss his television and film production business and why he located in Georgia. Chris also shared the work he and his team do, through Agency 850, helping CEOs with their personal branding strategy. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Chris DeBlasio, CEO and Executive Producer, Agency 850 and 850 Entertainment

Chris DeBlasio, the CEO of Agency 850 and 850 Entertainment, is a television and film executive producer, public speaker and branding expert. He has +16 years in the entertainment business as both an actor and producer.

DeBlasio got his start at the School of Film in Manhattan, NY with teachers who instructed the likes of Edward Norton, Sarah Michelle Gellar, Peter Sarsgaard, and others. After receiving training he landed roles on the nationally broadcasted One Life to Live, CSI: NY and other day-time television. This early success gave DeBlasio the confidence to pursue a full-time acting career in Los Angeles California.

During his time in LA, Chris’s entrepreneurial spirit kept emerging. He started working with his contacts in the movie business to fulfill the emerging need for mobile content. Chris listened to their needs and developed a new way for movie content to be shown on smartphones. This technology took off and DeBlasio started Agency 850.

Agency 850 is now headquartered in Atlanta, GA which has a thriving entertainment industry. As CEO, DeBlasio oversees a staff of writers, producers, social media managers and branding experts to administer CEO and Personal branding services to leaders in cutting edge industries.

850 Entertainment’s studio is located in Marietta, Georgia. This is the headquarters for all movie and TV content produced by DeBlasio. The facility is over 16,000 sq. ft. with 4,000 sq. ft. of administrative offices and production facilities.

Through his own branding work and ability to be comfortable on stage, DeBlasio has been asked many times to speak to audiences about acting, the movie industry, as well as personal and CEO branding.

You can find Chris’s personal branding knowledge online by searching for his own professionally produced CEO branding show called “C-Level with Chris DeBlasio” where he discusses business success and strategy with CEOs from all over the world.

Company Website

LinkedIn

Facebook

Instagram

Questions/Topics Discussed in this Show

  • The TV Show Government Records
  • What does an Executive Producer do
  • How did it get started
  • How do you attract talent
  • How do you get investors
  • Personal Branding

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show can be found on all the major podcast apps by searching “North Fulton Business Radio.”

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: 850 Entertainment, Agency 850, Chris DeBlasio, georgia film industry, tv production

Jason Sleeman, United Community Bank, and Roy Hickman, Accent Graphics (IT Help Atlanta, Episode 10)

October 29, 2020 by John Ray

Jason Sleeman
IT Help Atlanta
Jason Sleeman, United Community Bank, and Roy Hickman, Accent Graphics (IT Help Atlanta, Episode 10)
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Jason Sleeman

Jason Sleeman, United Community Bank, and Roy Hickman, Accent Graphics (IT Help Atlanta, Episode 10)

On this edition of “IT Help Atlanta,” host Rick Higgins welcomes Jason Sleeman to discuss his work with craft breweries nationwide, the characteristics of successful craft breweries, and more. Roy Hickman also joins the show to discuss how his “hands on” printing business enables him to deliver faster, more personal service than online, impersonal competitors. “IT Help Atlanta” is brought to you by TeamLogic IT, your technology advisor.

Jason Sleeman, Vice President- Craft Beverage Lending, United Community Bank

United Community Banks Craft Beverage Group provides nationwide funding to Breweries throughout the United states. They also provide funding to distillery and wineries with a focus in the banks footprint states.

Jason Sleeman has worked on many brewery, winery, and distillery projects developing an understanding of the specific needs of these businesses and what roadblocks can happen in the lending process. No matter the stage, start-up, expansion, or acquisition, Jason can help you deliver on your lending needs.

He works with my clients to be a true banking advisor, finding a Win-Win solution that addresses their financial needs. Jason introduces partners in his network to clients, providing executive insight, strategic planning, and discussion to add value to the company.

You can connect with Jason on LinkedIn.

Roy Hickman, Owner / President, Accent Graphics

Roy Hickman, Accent Graphics

Accent Graphics is a 34 year old printing and graphic design company. They have been in the same location for 34 years. Their main product is printing on paper by 3 means: offset, digital and large format. They have the right equipment to fit and size print job. Additionally, they help clients with graphic design, signs, banners, trade show graphics, wearable’s and ad specialty products. If it’s printed, they probably do it.

Roy Hickman founded Accent Graphics in 1987 as a commercial offset printing facility catering to local businesses and individuals. They broadened our sales territory to include regional and nationwide clientele and stayed at the forefront of the rapidly changing printing industry by adding graphic design, digital and large format print capabilities. Rick expanded company services with wholesale partners to include trade show displays, wearables and advertising specialties.

Today, he manages the day to day operations at Accent Graphics including sales, sales team, customer service, procurement and office administration. Roy is always motivated to seek efficient and effective ways to produce high quality printed pieces while helping clients manage their printing projects and budget.

About the Show

“IT Help Atlanta” profiles small to mid-market businesses and highlights how those companies use technology to succeed. An archive of previous shows can be found here.

About Your Host

Rick-Higgins-2019Rick Higgins is Owner and President of TeamLogic IT of Dunwoody, GA. Rick’s firm is part of a national network of locally-owned service businesses, providing comprehensive IT services to the small-medium sized business market.

They offer managed service for networking, cyber security, data and email, as well as hardware and software support in addition to a variety of consultation and preventative maintenance services. Rick’s personal and corporate philosophy is simple: Stand up, be bold, and tell the truth.

Connect with Rick on LinkedIn and Twitter, and follow TeamLogic on Facebook.

Tagged With: Accent Graphics, craft brewers, Jason Sleeman, Rick Higgins, Roy Hickman, TeamLogic IT, United Community Bank

What Your Genes Say About Your Cancer Risk – Episode 43, To Your Health With Dr. Jim Morrow

October 29, 2020 by John Ray

What Your Genes Say About Your Cancer Risk
North Fulton Studio
What Your Genes Say About Your Cancer Risk - Episode 43, To Your Health With Dr. Jim Morrow
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What Your Genes Say About Your Cancer Risk – Episode 43, To Your Health With Dr. Jim Morrow

On this episode of “To Your Health,” Dr. Jim Morrow discusses what your genes say about your cancer risk, particularly breast cancer. He explains the genes found to impact chances of developing breast cancer as well as genetic testing. In addition, Dr. Morrow explains the difference between isolation and quarantine when it comes to Covid-19.  “To Your Health” is brought to you by Morrow Family Medicine, which brings the CARE back to healthcare.

About Morrow Family Medicine and Dr. Jim Morrow

Morrow Family Medicine is an award-winning, state-of-the-art family practice with offices in Cumming and Milton, Georgia. The practice combines healthcare information technology with old-fashioned care to provide the type of care that many are in search of today. Two physicians, three physician assistants and two nurse practitioners are supported by a knowledgeable and friendly staff to make your visit to Morrow Family Medicine one that will remind you of the way healthcare should be.  At Morrow Family Medicine, we like to say we are “bringing the care back to healthcare!”  Morrow Family Medicine has been named the “Best of Forsyth” in Family Medicine in all five years of the award, is a three-time consecutive winner of the “Best of North Atlanta” by readers of Appen Media, and the 2019 winner of “Best of Life” in North Fulton County.

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Covid-19 misconceptionsDr. Jim Morrow is the founder and CEO of Morrow Family Medicine. He has been a trailblazer and evangelist in the area of healthcare information technology, was named Physician IT Leader of the Year by HIMSS, a HIMSS Davies Award Winner, the Cumming-Forsyth Chamber of Commerce Steve Bloom Award Winner as Entrepreneur of the Year and he received a Phoenix Award as Community Leader of the Year from the Metro Atlanta Chamber of Commerce.  He is married to Peggie Morrow and together they founded the Forsyth BYOT Benefit, a charity in Forsyth County to support students in need of technology and devices. They have two Goldendoodles, a gaggle of grandchildren and enjoy life on and around Lake Lanier.

Facebook: https://www.facebook.com/MorrowFamMed/

LinkedIn: https://www.linkedin.com/company/7788088/admin/

Twitter: https://twitter.com/toyourhealthMD

The complete show archive of “To Your Health with Dr. Jim Morrow” addresses a wide range of health and wellness topics, and can be found at www.toyourhealthradio.com.

Dr. Morrow’s Show Notes

What Your Genes Say About Your Cancer Risk

  • Virtually every human ailment has some basis in our genes.
    • Until recently, doctors were able to take the study of genes, or genetics, into consideration only in cases of birth defects and a limited set of other diseases.
    • These were conditions, such as sickle cell anemia,
      • which have very simple,
      • predictable inheritance patterns because each is caused by a change in a single gene.
  • With the vast trove of data about human DNA generated by the Human Genome Project and other genomic research,
    • scientists and clinicians have more powerful tools to study the role that multiple genetic factors acting together and with the environment play in much more complex diseases.
    • These diseases, such as
      • cancer,
      • diabetes,
      • and cardiovascular disease constitute the majority of health problems in the United States.
    • Genome-based research is already enabling medical researchers to develop improved diagnostics,
      • more effective therapeutic strategies,
      • evidence-based approaches for demonstrating clinical efficacy,
      • and better decision-making tools for patients and providers.
    • Ultimately, it appears inevitable that treatments will be tailored to a patient’s particular genomic makeup.
      • Thus, the role of genetics in health care is starting to change profoundly and the first examples of the era of genomic medicine are upon us.
  • It is important to realize, however,
    • that it often takes considerable
      • time,
      • effort,
      • and funding
        • to move discoveries from the scientific laboratory into the medical clinic.
      • Most new drugs based on genome-based research are estimated to be at least 10 to 15 years away,
      • though recent genome-driven efforts in lipid-lowering therapy have considerably shortened that interval.
    • According to biotechnology experts, it usually takes more than a decade for a company to conduct the kinds of clinical studies needed to receive approval from the Food and Drug Administration.
  • Screening and diagnostic tests, however, are here.
    • Rapid progress is also being made in the emerging field of pharmacogenomics,
      • which involves using information about a patient’s genetic make-up to better tailor drug therapy to their individual needs.
  • Clearly, genetics remains just one of several factors that contribute to people’s risk of developing most common diseases.
    • Diet,
    • lifestyle,
    • and environmental exposures also come into play for many conditions,
      • including many types of cancer.
      • Still, a deeper understanding of genetics will shed light on more than just hereditary risks
        • by revealing the basic components of cells and, ultimately,
          • explaining how all the various elements work together to affect the human body in both health and disease.

What Is A Gene?

  • Each person’s DNA contains the code used to build the human body and keep it functioning.
    • Genes are the small sections of DNA that code for individual traits.
    • For example, someone with naturally red hair has a gene that causes his or her hair to be red.
  • All inherited traits are passed down through genes.
    • Each person has two copies of every gene:
      • one gene from each parent.
      • Since each parent passes down exactly half of their genes to each child, any of the parent’s genetic traits has a 50% chance of being passed on to their offspring.

Screening for Hereditary Breast and Ovarian Cancers

  • The goal of screening is to prevent cancer or to find the disease at an early stage, increasing the chance that it can be treated.

Screening Guidelines for Women at Average Breast Cancer Risk

  • We recommend the following for women at average risk of breast cancer:
    • Women between the ages of 25 and 40 should have anannual clinical breast examination.
    • Women 40 and oldershould have an annual mammogram in addition to an annual clinical breast examination.
    • Ultrasound may be recommended for women with dense breast tissue.
    • All womenshould consider performing a monthly self breast exam beginning at age 20 and become familiar with their breasts so they are better able to notice changes.

What Is BRCA?

  • The name “BRCA” is an abbreviation for “BReast CAncer gene.”
    • BRCA1 and BRCA2 are two different genes that have been found to impact a person’s chances of developing breast cancer.
  • Every human has both the BRCA1 and BRCA2 genes.
    • Despite what their names might suggest,
      • BRCA genes do not cause breast cancer.
      • In fact, these genes normally play a big role in preventing breast cancer.
      • They help repair DNA breaks that can lead to cancerand the uncontrolled growth of tumors.
      • Because of this, the BRCA genes are known as tumor suppressor genes.
  • However, in some people these tumor suppression genes do not work properly.
    • When a gene becomes altered or broken, it doesn’t function correctly.
      • This is called a gene mutation.

BRCA Mutations

  • A small percentage of people
    • (about one in 400, or 0.25% of the population)
    • carry mutated BRCA1 or BRCA2 genes.
      • A BRCA mutation occurs when the DNA that makes up the gene becomes damaged in some way.
  • When a BRCA gene is mutated,
    • it may no longer be effective at repairing broken DNA
      • and helping to prevent breast cancer.
      • Because of this, people with a BRCA gene mutation are more likely to develop breast cancer,
        • and more likely to develop cancer at a younger age.
        • The carrier of the mutated gene can also pass a gene mutation down to his or her offspring.

BRCA Mutation Risks

  • It is estimated that one in eight women,
    • or approximately 12%,
    • will be diagnosed with breast cancer in her lifetime.
  • However, women with certain genetic mutations have a higher lifetime risk of the disease.
    • It’s estimated that 55 – 65% of women with the BRCA1 mutation will develop breast cancer before age 70.
  • Approximately 45% of women with a BRCA2 mutation will develop breast cancer by age 70.
  • Women with a BRCA1 or BRCA2 mutation who overcome their breast cancer with treatmentappear to have a higher-than-average chance of developing a second cancer.
    • This is called a recurrence. Cancers related to a BRCA1 mutation are also more likely to be triple negative breast cancer, which can be more aggressive and difficult to treat.
  • You may find these statistics alarming.
    • However, it’s important to note that less than 10% of women diagnosed with breast cancer have a BRCA mutation.
    • Also, with early detection, the vast majority of breast cancer cases can be successfully treated—and that’s true even for people who have a BRCA1 or BRCA2 mutation.

Who Should Be Tested For BRCA?

  • While BRCA1 and BRCA2 gene mutationsmay increase your odds of developing breast cancer,
    • your odds of having either mutation are pretty small.
    • An estimated 0.25% of the general population carries a mutated BRCA gene,
      • or about one out of every 400 people.
  • For some people, though, the chances of having a BRCA gene mutation are much higher.
    • Genes are inherited,
      • which is why knowing your family history is important when determining breast cancer risks.
      • If one of your parents has a BRCA mutation,
        • you have a 50% chance of inheriting the mutated gene.
      • Odds can also vary depending on a person’s ethnicity.
        • For example, people of Ashkenazi Jewish descent have a 2.5% chance of inheriting a BRCA mutation,
          • or about 10 times the rate of the general population.
        • Because the overall odds are so low,
          • most experts recommend that only people with a heightened risk get tested for BRCA mutations.
          • Likewise, insurance companies often only cover genetic counseling and testing for individuals who are at high risk.
          • A person could be considered at high risk for BRCA mutations if they have a family history of:
            • Breast cancer diagnosed before age 50.
            • Male breast cancer at any age.
            • Multiple relatives on the same side of the family with breast cancer.
            • Multiple breast cancers in the same woman.
            • Both breast and ovarian cancer in the same woman.
            • Ashkenazi Jewish heritage.

How To Get BRCA Genetic Testing

  • Genetic counseling is recommended for those who are interested in being tested for breast cancer gene mutations.
    • You can talk to a doctor about getting a referral to a genetic counselor,
      • who can help determine whether genetic testing would make sense based on family history and risk factors.
      • Since many genetic tests only look for one specific gene mutation,
        • the counselor can often help determine which mutations to test for.
      • The genetic test itself simply involves taking a small sample of blood or saliva, which is sent to a lab for analysis.
        • Results can take several weeks or months.
      • Genetic testing results are not always clear-cut:
        • A test result can be positive, meaning that the patient does carry the gene mutation.
        • A negative test result indicates that they do not have that particular gene mutation.
          • It does not, however, rule out the possibility of having mutations in other genes.
          • It also does not rule out the possibility of developing breast cancer.
          • Most breast cancer cases are not hereditary,
            • so everyone should still have an early detection plan.
          • Genetic test results can also be uncertain or ambiguous.
            • An ambiguous test result means that a mutation has been found on the gene,
              • but it is not yet known whether that particular mutation has any effect on the chances of developing breast cancer.
            • After receiving genetic test results,
              • a patient should meet again with a genetic counselor to clarify what the results mean.
              • Whether the results are positive, negative, or ambiguous can impact many life decisions, and a counselor can help navigate those decisions.

What To Do If You’ve Tested Positive

  • It’s natural to feel worried if you’ve tested positive for a gene mutation.
    • It’s true that these gene mutations can significantly increase your chances of developing breast cancer.
    • However, it’s important to keep in mind that many people who carry such gene mutations never develop breast cancer.
    • Even for those who do,
      • early diagnosisand treatment make it very likely that they will overcome the disease.
      • With early detection, the vast majority of people survive breast cancer and go on to live full, normal lives.

Early Detection Plans

  • People with BRCA gene mutations have a higher-than-average chance of developing breast cancer,
    • and are more likely to develop it at a younger age.
    • Women with a BRCA1 or BRCA2 mutation can have a 45 – 65% chance of being diagnosed with breast cancer before age 70.
  • The good news is that,
    • with this knowledge, you can create a custom early detection plan with your doctor to increase the chances that your breast cancer is detected early.
      • Early detection makes breast cancer far easier to treat.
      • Overall, the five-year relative survival rate for breast cancer detected in the localized stage
        • (there is no sign that the cancer has spread outside of the breast) is 99%.
      • An early detection plan for someone with a BRCA or PALB2 gene mutation will likely involve more frequent breast cancer screenings starting at a younger age.
        • It may also involve different types of screenings,
          • such as ultrasoundor MRI scans.
          • Your doctor can help recommend which screenings you should have, and when you should have them.

Preventative Surgery

  • Though some consider it extreme,
    • women with high-risk BRCA mutations may choose to undergo preventative surgery to help reduce the risk of developing breast cancer.
  • A preventative double mastectomy(or bilateral prophylactic mastectomy)
    • is the surgical removal of both breasts before cancer has a chance to develop and/or spread.
    • There are different types of preventative mastectomies;
      • some remove the entire breast,
      • while others leave the skin and nipples intact to aid in breast reconstruction surgery.
    • Actress and filmmaker Angelina Joliedrew public attention to using surgery to proactively address BRCA gene mutations when she publicly shared her story of undergoing a preventative double mastectomy.
      • She later chose to also have her ovaries and fallopian tubes removed, a procedure known as a preventative oophorectomy.
    • Though such preventative or prophylactic surgeries decrease the risk of developing breast cancer by about 90%,
      • they don’t eliminate the risk entirely.
      • Surgery itself also carries its own set of risks and costs,
      • which need to be carefully considered.
      • Your doctor can help you understand the options and risks and make the choice that is right for you.

BRCA And Breast Cancer Treatment

  • If someone with a BRCA mutation does develop breast cancer,
    • the treatments used may be different than for people who do not carry the gene mutation.
  • People with BRCA1 mutations are more likely to develop triple negative breast cancer.
    • Triple negative breast cancer does not respond to hormone therapy or certain drugs.
    • However, chemotherapy may be more effective at treating triple negative cases than it is against other types of cancer.
  • Breast cancer patients with BRCA1 or BRCA2 mutations are also more likely to later develop a second cancer,
    • either in the same or the opposite breast.
    • Because of this, they may opt for a double mastectomy instead of a single or partial mastectomy.
    • Removing the healthy breast along with the cancerous one is essentially another form of a preventative mastectomy.
  • Though research is still ongoing,
    • some findings indicate that certain types of cancer treatment drugs might be more effective than others in patients with BRCA gene mutations.
  • As always, your doctor can help determine which breast cancer treatments are right for you.

Other Considerations

  • There are many emotions and decisions that come along with a positive BRCA mutation test result.
    • Feelings can range from fear to anger, sadness, or guilt.
    • There can be questions about whether your children or other family members should be tested.
      • For some, it can affect the decision of whether or not to have children.
      • You may have concerns about passing on the mutated gene to your offspring;
        • some women even choose preventative surgeries that can make it difficult or impossible to have children.
      • Genetic counselors can help you navigate the waters and understand all the risks, decisions, and emotions involved.

What Your Genes Say About Your Cancer Risk

Tagged With: breast cancer, breast cancer treatments, cancer risk, Dr. Jim Morrow, genes, genetic testing, Morrow Family Medicine

WellStar Chamber Luncheon Series: Women INfluencing Business Awards Winners Julie Haley, Gloria Mattei, and Jennifer Cantor

October 29, 2020 by John Ray

Women INfluencing Business Awards
North Fulton Studio
WellStar Chamber Luncheon Series: Women INfluencing Business Awards Winners Julie Haley, Gloria Mattei, and Jennifer Cantor
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Women INfluencing Business Awards

WellStar Chamber Luncheon Series: Women INfluencing Business Awards Winners Julie Haley, Gloria Mattei, and Jennifer Cantor (GNFCC 400 Insider, Episode 50)

Women INfluencing Business Awards winners were announced at this GNFCC event featuring a keynote address by Marcia Miller, Founder, Mud Pie. Gloria Mattei of Nothing Bundt Cakes and Jennifer Cantor of Rivers Academy each received the Rising Star Award, and Julie Haley of Edge Solutions was awarded Business Woman of Excellence. Congratulations to these accomplished women!

The host of “The GNFCC 400 Insider” is GNFCC CEO Kali Boatright and the show is presented by the Greater North Fulton Chamber of Commerce and produced by the North Fulton studio of Business RadioX®. John Ray and North Fulton Business RadioX served as the media sponsor for this event.

Keynote Speaker – Marcia Miller, Mud Pie

Marcia Miller, Mud Pie

As founder and CEO of Mud Pie, Marcia Miller built her business by creating one great product at a time.  Today, Mud Pie’s HOME, KIDS and WOMEN’S FASHION divisions generate over $100 million in revenue by selling to thousands of specialty and independent retailers worldwide.

In 1988, after several years in sales, Miller started her first gift collection with 20 faux terracotta products and a simple catalog created at a local photo store.  Today, she leads a team of talented designers who have made Mud Pie one of the top companies in the gift industry.  Every major trade recognition has been awarded to Mud Pie, and Marcia has been personally recognized for her leadership and entrepreneurship.  Her honors include EY Entrepreneur of the Year Southeast Program finalist, INC Magazine’s INC. 5000 list, The Atlanta Business Chronicle’s top women-owned firms in Atlanta, the Gift for Life Trailblazer award.  Most recently, March of Dimes named her Atlanta’s Woman of Distinction for Community Impact.

Marcia is a native Atlantan, a graduate of UGA, a wife, a mom and a new grandmother.

Rising Star Award – Gloria Mattei, Owner, Nothing Bundt Cakes

Gloria Mattei, Nothing Bundt Cakes

Gloria Mattei is the Owner of Nothing Bundt Cakes Alpharetta, Milton, Roswell. Nothing Bundt Cakes reintroduces an old family favorite – the Bundt cake – with a light, moist taste and fresh, clean look that appeals to all ages. Each 8” and 10” Bundt cake features custom concept cake decorations that are smart, contemporary, and fun to enhance any occasion, large or small, in a wide range of cake flavors and sizes. Nothing Bundt Cakes celebrates the very heart of true hospitality where all are welcome and no one is a stranger. Each thoughtful detail of the experience, from the heartfelt welcome at the door to remembering the customer’s favorite flavor, has been naturally embraced at Nothing Bundt Cakes

Nothing Bundt Cakes is not in the cake business, they are in the “joy-giving” business. Their mission is to come up with unique valuable solutions to every guest celebration need.

Rising Star Award – Jennifer Cantor, Principal and Co-Owner, Rivers Academy

Jennifer Cantor, Rivers Academy

Jennifer has been the Principal of Rivers Academy for four years. Jennifer is actively engaged with the entire staff, student body/families, and service opportunities. Throughout her educational career at Rivers Academy, she has held various positions and responsibilities including Language Arts teacher, Teacher Liaison, Admissions Director, Principal, and most recently, Co-Owner.

By being experienced and involved in so many different arenas of the organization, she is readily able to relate to her staff/teachers and their unique responsibilities. Jennifer has been instrumental in implementing programs that create continuous learning opportunities, growth and engagement for the instructors. For example, she created a Professional Development program that includes teacher collaboration, real-world learning applications, teacher mentor programs, student mentor programs, etc. As Principal, she began teacher observations with follow-ups to empower teachers with open dialogue to help them succeed.

Jennifer is extremely involved and actively engaged with the students/families of Rivers Academy. She considers it a privilege that families entrust her with the education of their child. She has implemented many programs, activities and events that add to the Rivers Academy experience.

Business Woman of Excellence Award- Julie Haley, CEO and Co-Founder, Edge Solutions

Julie Haley, Edge Solutions

Julie launched Edge Solutions from her kitchen table in John’s Creek in 2008. Edge Solutions, a boutique technology solutions provider with revenues at $50M, 34 employees in the Southeast, customers all over the US and internationally, with a UK office in London, has no outside investors and no debt. Edge specializes in providing infrastructure, cloud and automation solutions, and services to enterprise-level clients. Julie, a former business and commercial litigation attorney who uses her legal
background to set strategy and protect Edge, is passionate about building and retaining Edge’s unique culture that attracts and retains the best technology consultants in the US.

Julie has been a force in the North Fulton community for 12 years. As a founding board member of TechAlpharetta, she chaired the board at a critical time: the launch of the Innovation Center, an incubator for tech entrepreneurs, which has now launched 11 successful tech companies. Based on her belief that every company needs technology to stay ahead of the competition, she helped GNFCC launch Tech400, which aims to bring high-level tech education and events to executives in every industry.

She has served on GNFCC BOD for the past 8 years, serving on the Executive Board until stepping down in June 2019.

What is Women INfluencing Business?

The mission of GNFCC’s Women INfluencing Business Committee is to enrich, empower, elevate, and educate women at all levels of their career through programs and events, professional development and advocacy leading to business success. The focus of this committee is to engage C-level female executives to enhance the standing of the professional women in the community. The Committee collaborates on the Annual Women INfluencing Business Awards Luncheon, serves as the selection committee for award winners, assists in planning two networking breakfast events and the annual Women and Wine Social. For more information, follow this link.

About GNFCC and “The GNFCC 400 Insider”

Kali Boatright, President and CEO of GNFCC

“The GNFCC 400 Insider” is presented by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806.

For the complete show archive of “The GNFCC 400 Insider,” go to GNFCC400Insider.com. “The GNFCC 400 Insider” is produced by John Ray and the North Fulton studio of Business RadioX®.

Tagged With: Edge Solutions, Gloria Mattei, GNFCC, GNFCC women in business, Greater North Fulton Chamber of Commerce, Jennifer Cantor, Julie Haley, Kali Boatright, Marcia Miller, Mud Pie, Nothing Bundt Cakes, Nothing Bundt Cakes Alpharetta, Rivers Academy, Women INfluencing Business Awards

How to Work with Your Banker in Today’s Uncertain Economy, with Ken Davis, Renasant Bank

October 29, 2020 by John Ray

Ken-Davis-Renasant-Bank
North Fulton Studio
How to Work with Your Banker in Today's Uncertain Economy, with Ken Davis, Renasant Bank
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How to Work with Your Banker in Today’s Uncertain Economy, with Ken Davis, Renasant Bank

John Ray: [00:00:00] As you talk to your business owner clients, what are you telling them in terms of what they should be doing to navigate this current environment?

Ken Davis: [00:00:11] Well, much like our family lives, John, ccommunication is critical. And so, I would say from the relationship between a banker and a business owner, communication is the critical part. Whether it’s good news or bad news, keeping the banker informed, and the banker keeping the business owner informed is the most important part that can be done.

Ken Davis: [00:00:39] Because if there’s no communication, nobody knows how to react or what to react when they’re presented with a situation, but if there’s communication all along, and there’s a conversation going about the different scenarios, then there can be some planning ahead and some risk mitigation taken, or even identifying potential risk, and talking about the cost of that risk mitigation or the cost of not mitigating that risk, and having that open dialogue, so you can plan ahead. And it may result in additional credit being extended, or it may result in maybe there’s no need for additional credit to be extended, but instead doing a few things differently with the existing indebtedness.

Ken Davis: [00:01:30] So, there are a lot of options available when you communicate and kind of lay out different scenarios, and are open about conversation and saying, “Let’s talk about this, so we can come up with a plan that’s mutually beneficial to both the owner and the business and the banker, so that we can continue that relationship long past this current crisis.”

Ken Davis, Renasant Bank, North Georgia Region Community & Business Banking President

Ken Davis has 30+ years of experience in the finance and banking industry. After graduation from college and serving six years in the U.S. Army, Ken returned to his hometown of Atlanta to begin his banking career. Prior to joining Renasant Bank, Ken served as an executive banker at other regional banks with responsibility to increase both commercial and consumer loan and deposit share in North Metro Atlanta. Davis earned a Bachelor of Arts degree from Wake Forest University and is a graduate of the American Bankers Association Stonier Graduate School of Banking.

Active in the community, Ken is a member of the Rotary Club of Roswell and serves as President of Roswell Economic Development & Tourism, Inc. In addition, he currently serves on the Board of Directors for the North Fulton Community Charities and the Gwinnett Chamber of Commerce. He has served as past Chairman of the Board of Directors of the Greater North Fulton Chamber of Commerce and is a graduate of Leadership Gwinnett.

He has served on the boards of Georgia Ensemble Theatre, North Metro Miracle League, March of Dimes of North Fulton, the Ed Isakson Alpharetta YMCA and the Chattahoochee Nature Center.

Ken and his wife, Miriam, have three grown daughters and two grandchildren.

Listen to the complete interview on North Fulton Business Radio with Ken here. 


The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

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